Jewellery World Magazine - August 2020

AUGUST 2020
AUSTRALIA AND NEW
ZEALAND’S PROFESSIONAL JEWELLERY MAGAZINE

Jewellery World Magazine
ABN: 41 143 385 895
ISSN: 2207-6751
PO Box 54, Camden NSW 2570
P: 0431 844 903
Subscription: www.jewelleryworld.net.au
Enquiries: info@jewelleryworld.net.au
Web: www.jewelleryworld.net.au
managing director
Jeremy Keight 0431 844 903
jeremy@jewelleryworld.net.au
editor
editor@jewelleryworld.net.au
contributing writers
Kirsten Ehrlich Davies
Stefan Juengling
Cheryl D Harty
art
design@jewelleryworld.net.au
advertising sales
sales@jewelleryworld.net.au
DISCLAIMER:
REGULARS
6 News
12 Palloys Points
14 Trade Well with Rami Baron
16 JAA News
46 Keeping Skills Alive
48 Directory
50 New Products
FEATURES
20 Here's why you should buy platinum
This precious metal becomes more and more popular
every year.
24 Silver still in demand
A U.S. study shows consumers are buying self-reward
jewellery during lockdown.
28 White diamonds
Our indepth look at how white diamonds are faring
in 2020.
34 Profile: Unafraid of change
Craig Miller of JC Jewels embraces the disruption of
lab grown diamonds.
36 Detecting lab grown diamonds
A Perth-based company provides a comprehensive
testing suite.
20
28
36
This publication may not be reproduced
in whole or part without the written
permission of the Publisher.
Articles express the opinions of the
authors and are not necessarily those of the
Publisher or Editor. Mention of a product or
service in this magazine does not indicate the
Publisher’s endorsement.
The Publisher excludes all liability for
loss resulting from any inaccuracies or false
or misleading statements that may appear
in this publication.
All information is copyright.
40 Proactive consumer recruitment
As the world changes, so do consumers. We need to
know how to connect with them.
42 Profile: Francesca Collections
Two Hobart sisters have created a jewellery brand
with a strong foundation in social justice.
AUSTRALIA AND NEW
AUGUST 2020
ZEALAND’S PROFESSIONAL JEWELLERY MAGAZINE
FRONT COVER
Ellani Collections
www.ellanicollections.com.au
4
jewellery world - August 2020

All Silver is Rhodium Plated
• Sydney AGHA Gift Fair - February 21-24, 2020 (Homebush)
• International Jewellery Fair -September 12-14, 2020 (Darling Harbour)
TJDSILVER.COM.AU 0400272365 ADMIN@TJDSILVER.COM.AU

News
Jewellers Podcast - back on the air!
It’s been well over a year since the beloved Jewellers Podcast was on the air.
Started by Linsey Houston from Social Story Tellers, the podcast talked to jewellers
from all walks of life from all over Australia and released 24 episodes since its
inception in July 2017.
Now back for its first episode since June 2019, the podcast is getting a facelift and
new hosts. Taking the reins are Laura Moore from Moore Events and the Jewellery
Industry Summit, and Brett Low from Young Jewellers Group and Deer Honey
Jewellery. The pair is teaming up to bring back the podcast, bringing with them
new guests and fresh eyes over the industry.
Laura and Brett as the Jewellers Podcast hosts are excited to start bringing
new stories of the jewellery industry to the podcast audience and hope that it
continues to inspire and connect members of the jewellery industry.
The Jewellers Podcast will be releasing its first episode on the 31st of July. The
podcast can be found via your favourite podcast player.
Serena Williams is unstoppable
Tennis icon Serena Williams, who launched her own fine jewellery line in late
2019, has now released a special edition jewellery capsule entitled Unstoppable,
with 100% of proceeds benefitting the Opportunity Fund’s Small Business Relief
Fund.
This charity directly supports Black small
business owners who have been impacted by
the financial crisis caused by COVID-19.
The jewellery capsule comprises a bracelet
and necklace in sterling silver, each set with a
single diamond, and engraved with the word
Unstoppable. Williams says that the jewellery
collection “represents serenity and unity,
and is a reminder that your optimism and
strength are unstoppable.”
Hong Kong September fair postponed
The Jewellery and Gem World Hong Kong (JGW) trade fair,
also known as HK September has been postponed until
9-13 November due to continuing travel restrictions and
health concerns about COVID-19.
JGW was originally scheduled for September in two
venues: the loose precious metals exhibition was originally
scheduled at AWE from 13-17 September, while finished
jewellery and other related products was scheduled
for 15-19 September at the Hong Kong Convention and
Exhibition Centre. The decision to hold JGW in November
is to be a one-off arrangement.
Despite rumours that the event may still be cancelled
this year, the organisers state they are committed to
supporting industry stakeholders by holding the trade fair.
“We recognise that the spate of show cancellations and
postponements in the first half of the year makes the JGW
sourcing experience more important than ever for our
community,” trade show organisers said in a statement.“It
is the last global sourcing event on the jewellery trade
show calendar this year, with the heaviest peak selling
season just around the corner.”
ICA dazzles Instagram
The International Coloured Gemstone Association has
put its corona-downtime to positive use by revitalising its
Instagram account - thoughtfully providing the rest of us
with some dazzling gemstone viewing to help us through
these trying times.
The association
is also welcoming
collaboration from
members with its
Member Tuesday
initiative on the
account - so expect
to see your favourite
local gemstone
dealers getting
involved.
If you’re an ICA member and want to get involved, contact
Cecilia@gemstone.org for more info.
W
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jewellery world - August 2020

Created by members, for members.
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Our members have so many resources at their fingertips to
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News
US jeweller sets up treasure hunt after closing business
A US jeweller is about to launch a massive treasure hunt, having buried a total of
$1.4 million worth of jewellery, rare coins and other treasures in remote areas
across the state of Michigan.
After 23 years in business, Johnny Perri,
owner of J&M Jewelers closed his store in
the wake of pandemic lockdowns. Rather
than selling up their stock, Perry and his
wife Amy decided to create an adventure
so they spent several months burying small
piles of treasure in various locations in the
wilderness.
“We went through waterfalls, streams, we
kayaked everywhere,” Mr Perri said.
He is selling tickets for each Treasure Quest,
with the first hunt set to launch on the
first of August. The first treasure includes
two 100oz bars of .999 pure silver with an
estimated spot price value of US$7,000.
The finder has the option of selling it back to Mr Perri for that amount or keeping
the treasure.
“I was going nuts at home with nothing to do pacing back and forth,” said Mr Perri.
“Giving people adventure is giving them something to believe in again, besides this
COVID crap.”
Watch auction excels despite global
crisis
The recent Hong Kong Watch Auction X showed that
not even a global crisis can dim enthusiasm for the
vintage watch market.
The July auction netted $14million and sales were
led by a group of rare Patek Philippe watches.
The top ten timepieces sold included five Patek
Philippes, three Rolexes, a Richard Mille and a watch
by A. Lange & Sohne.
The auction was notable for the number of online bidders, with 93% of the lots
receiving bids from online. Bidders from 50 countries were registered - some in
person, some over the phone - but the majority online. A record total of 1,200
individual bids were received via the internet - an interesting lesson.
The top selling watch went for USD$607,590 - a 1982 18k yellow gold perpetual
calendar chronograph Patek Philippe with moon phases.
De Beers appoints Sarah Kuijlaars CFO
Corporate veteran Sarah Kuijlaars has been appointed
chief financial officer to De Beers Group where she
will join the board and executive committee. Her
appointment follows the resignation of Nimesh Patel.
Kuijlaars is new to the world of diamonds. Her previous
appointment was as CFO of Arcadis NV and, prior to
that, deputy CFO of Rolls
Royce Holdings. She has
held several senior financial
positions during a 25 year
career at Royal Dutch Shell.
Kuijlaars has a mathematics
degree from Oxford University
and has worked in several
countries, including Russia, Brazil, Nigeria and in the
Middle East.
Celebrity engagement rings
Brooklyn Beckham, 21-year-old son of David and
Victoria Beckham, has proposed to actress girlfriend
Nicola Peltz, presenting her with an engagement ring
rumoured to have cost around £350k.
The ring features a solitaire diamond in a classic
emerald cut estimated to be approximately 5cts, set in
a fine band of platinum or white gold. It’s unlikely that
Beckham’s fiancée is daunted by the cost of the ring –
Nicola’s father is US billionaire Nelson Peltz, who has
set a budget of £4 million for his daughter’s upcoming
wedding.
And if Nicola loses enthusiasm for the sparkler, she
can follow the example of her future mother-in-law
who upgrades her engagement ring every few years.
Victoria Beckham’s collection of 14 engagement
rings includes the three-carat marquise-cut diamond
engagement ring with a yellow gold band presented by
David when he proposed in 1998, a pink champagne
diamond ring in a halo setting, a pear cut 17-carat
diamond set in a diamond pave band, and an emerald
cut yellow diamond set in a yellow gold pave band.
8
jewellery world - August 2020

News
The Queen Mary fringe tiara
The Queen Mary fringe tiara has now been worn
by three generations of British royal princesses,
as Princess Beatrice wore it to her July 18
wedding, following her grandmother Queen
Elizabeth and her aunt Princess Anne. Yet the
iconic diadem, designed by Queen Mary in 1919
in the fringe design popularised by the Russian
Romanovs, almost didn’t make it to the first
royal wedding.
When the then Princess Elizabeth was preparing
for her 1948 wedding, she accidentally broke the
tiara while trying to put it on.
“The catch, which I didn’t know existed, it
suddenly went,” the Queen explained in a 2011
interview. “And I didn’t know it was a necklace,
you see…I thought I’d broken it…we stuck it all
together again, but I was rather alarmed…”
Despite her mother’s assurances – “there
are other tiaras” – Princess Elizabeth was
determined to wear her grandmother’s fringe
tiara, so a repairer from Garrard Jewellers was
urgently summoned to the palace, and the tiara
was hastily patched together so the bride could
wear it.
Queen Mary’s fringe tiara consists of 47
diamond bars separated by smaller diamond
spikes, and set in gold and silver. The diamonds
were originally part of a tiara and necklace worn by Queen Mary on her own wedding
day in 1893 to the future George V, then the Duke of York.
Tanzanite miner becomes overnight
millionaire
A small-scale tanzanite miner in Tanzania recently sold
two rough tanzanite stones - the biggest ever found in
the country - and became an overnight millionaire.
Saniniu Laizer scored $3.4m from the sale. The two
rocks had a combined weight of 15kg.
“There will be a big party tomorrow,” Laizer told BBC
reporters.
Tanzanite is only found in northern Tanzania and is one
of the rarest gemstones on Earth. It is estimated that
the entire
supply will
be depleted
within the
next 20 years.
Laizer, a
father of 30
children and
husband to
four wives, said he planned to invest in this community
in the Simanijiro district in Manyara.
"I want to build a shopping mall and a school. I want
to build this school near my home. There are many
poor people around here who can't afford to take their
children to school," he said.
The miner didn’t expect his windfall to change is
lifestyle and planned to continue farming his 2,000
cows. Small-scale miners like Laizer need to acquire
government licences to prospect for tanzanite and he
sold the stones to the country’s mining
ministry.
Gold price passes USD$1,800
The second week of July saw the spot price of gold smash through the USD$1,800 per ounce barrier for the first time
since 2011. At time of printing, the price is heading tentatively toward USD$1,900 - close to the all-time record of
USD$1,923.70 which it hit in September 2011.
Gold might be the only thing that has had an impressive year so far in 2020. It’s risen 20 percent in price since January, though not
as quickly or as steadily as some analysts predicted.
“Fears of further increases in infections and related lockdown fears have been driving demand and thus prices,” Carsten Menke, an
analyst with Swiss bank Julius Baer, told the Financial Times. “This suggests that short-term price risks remain skewed to the upside as
long as the virus does not come under control.”
Analysts at Bloomberg believe that a record close to the USD$2,000 is highly likely.
“We now think that it is a matter of when, not if, gold may set a new record high,” said Oversea-Chinese Banking Corp. economist Howie Lee,
according to the news service. “The previous record close of $1,900 is now in plain sight and we suspect gold might even attempt $2,000 before
the end of 2020 if the number of U.S. [COVID-19] cases does not abate.”
10
jewellery world - August 2020

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PALLOYS POINTS
Chris Botha,
Operations Manager, Jewellery Division
Palloys
THE CAUSE AND EFFECT
OF THE NOW RISING
PRICE OF GOLD
What is driving the new unprecedented historic high gold price?
For six years gold languished below
US$1,375 but lately, it broke through and
since then it has staged a remarkable
recovery that has not shown any signs of
slowing down. A falling Australian dollar has
added to the rise, resulting in the Australian
gold price increasing over $A2,760 per ounce.
The current upward trend in the gold price has
shown no sign in slowing, further compounded
by the COVID-19 outbreak and gold and other
precious metals beings observed as a safe
haven. Professional investors seeking gold as a
potential safe-haven have been the main force
but ABC Bullion has seen a surge of interest by
individual investors as well.
The price of gold is primarily set in the London
and US gold markets where huge transactions
between corporations, institutions,
governments, and individuals occur. The
resulting gold price balances demand from
buyers with supply from sellers.
The price relationship between a piece of fine
gold jewellery and gold market prices generally
aren’t so clear cut. Gold jewellery, for the most
part, is priced for the creativity, workmanship,
and exclusivity of an item. Stock items such as
engagement rings, earrings mountings, etc.
reflect gold ounce prices most.
The jewellery industry operates on a “gold
price on date of delivery” model. That means
that manufacturers, wholesalers, and retailers,
don’t know one day to the next what their gold
purchases – or unfilled orders - are going to
cost. When the order is filled from a supplier,
the daily gold price is consulted, and the metal
is priced accordingly.
The last time that gold was trading at over
$1800 an ounce, jewellery manufacturers
started to move predominantly into the silver
and stainless-steel ranges in order to still be
able to appeal to customers at the lower price
point. Lately our office has experienced a trend
in increased sales in platinum alloy, due to the
increasing price of gold, also there has been an
increase in phone calls asking for the price of
gold for the day.
At Palloys, we have remained open throughout
the crisis, ensuring we are there to service
the industry. Palloys have been invested
heavily into streamlining our systems with our
sister company ABC Refinery, to ensure that
any precious metal product, whether it be
fabricated metal, findings, Casting or Finished
jewellery, is offered at the best precious metal
price.
12
jewellery world - August 2020
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WHAT DOES THE LUXURY
BUSINESS MEAN TO YOU?
I am in the diamond business.
I am in the jewellery business.
I sell expensive watches.
Is this you?
I'd like to use a quote that I wrote in another
article many years ago.
A marketing guru was having dinner with the
chairman of Rolex. A friend of his stopped by
the table to say hello. The friend turned to the
chairman of Rolex whom he recognised and
asked, “How is the watch business going?”.
His response was “I do not know.” There was
a pause and clear awkwardness at the table.
How could the head of the most successful
watch company in the world not know how
the market was? The chairman smiled and
said, “Rolex is not in the watch business. We
are in the luxury business.”
Now, before you start shaking your head
thinking ‘well of course Rolex can say that,’ I
know and you know that you're not Rolex and
you probably never will be. So how relevant is
this quote to you?
Humour me and you will see where I'm going
with this.
You don't have to be Rolex to learn from Rolex.
You don't have to be Amazon to learn from
Amazon, nor do you have to be the most
sophisticated store in your city to learn from
them.
If today you were to walk into your
establishment and ask yourself
how do you want your customer
to feel when they walk into your
store, workshop or showroom,
what would the answer be?
If you're not sure what I mean,
then I suggest you go for a
walk into Tiffany's or an LVMH
boutique. As soon as you enter,
stop and ask yourself how have
they made you feel? Maybe
nothing, but then I think you are
missing the point. You're focusing
on the fixtures and fittings and not
the overall ambiance, atmosphere
and experience.
I was sitting and talking with a guy
from Amazon. He was explaining
to me how everyone who works
there focuses on what they call
the ‘flywheel.’ This is a concept
where every employee is expected
to think about what benefits they
can bring to their customers. But
he also brought to my attention
that Amazon never looks to get
into niche markets. The reason
is very simple: they cannot scale.
14
jewellery world - August 2020

DDCA NEWS
Rami Baron
President, Diamond Dealers Club of Australia
rami@ddca.org.au
They need to get into a market where they can
use their sheer size to grow. A niche market
is specialist and they stay away from those
because they understand that the resources
it takes to capture market in this space is
disproportional for a large business. Amazon is
not going to come after the smaller operator
and Amazon is not going after luxury. Amazon
is focused on price, and that’s a game you can
never win.
Let's refocus the lens.What does the luxury
business even mean to you?
In my view, when it comes to jewellery, the
luxury business means the ability to evoke an
emotion in our customers which creates the
desire to want to both experience it and own
at least a small piece of it. Luxury is something
we strive for. It is a feeling of being pampered,
respected, looked up to. Yes, deep down we're
touching on someone's ego that they are able
to participate in this rarefied atmosphere.
I will ask you to stop for a moment to
appreciate that luxury in the world that
we live in today does not necessarily mean
velvet lounges and gold edged mirrors. Your
environment could be minimalist. I might
need to enter three security doors just to
get in. Your showroom might be in a hidden
away location with the customer being sent a
passcode that they must use to enter the front
door.
Ask yourself what would your customers
consider being luxurious? Maybe the word is
not luxurious. Maybe it's Dope, Lit (amazing
cool or exciting) or GOAT (greatest of all time).
Your definition of what luxury is may be very
different to your customers’ definition.
Is your offering luxurious in the eyes of your
customers?
What could you do to make it luxurious?
What if I said to you that fresh strawberries
are a luxury in winter, to some people?
We all know what a luxurious hotel looks like,
or do we? It is different depending on your
age and your mindset.If you stayed in a four
star hotel, but they put chocolates on your
pillow, fresh flowers in the room, fresh milk in
the fridge and few pieces of fruit with a little
handwritten card welcoming you by name on
the table, I would consider that luxurious.
I feel that we are in a luxury business, and
it’s all about how you make your customer
feel. The product, the diamond ring, can only
be re-invented so many times. Today, your
customer does so much homework before
they even come to see you.They often know
what they want, give or take, before they walk
in the door.
We talk about the experience, but to what
extent do you take that? Are you consistent
with this experience every time? So many
jewellers start off with great ambitions,
like the champagne bottle at pick up, but
a month later they forgot to refill the stock
and stop doing it. They didn’t have time to
write the handwritten note or call a week
later, with excuses like they were busy, or
‘do we really need to spend that additional
$50?’
A true luxury hotel does not drop the ball,
and if they do, they overcompensate to
exceed your expectations. Imagine one
customer gets the champagne, but not the
next one who was told about it, but you ran
out. You won’t hear about it, but you also
won’t get their referral.
Luxury is all the above and more.
Consistency is a key element.
What do you do? Or should I really ask,
what does the luxury business mean to you?
and stay healthy
Trade well,,, Rami Baron.
^
August 2020 15

PRESIDENT'S
MESSAGE
Jo Tory
As I write this, it has been confirmed that Australia is in its first recession in 29 years, as the full
impact of the coronavirus-related shutdowns affect Australia’s GDP. Economists widely define a
recession as two consecutive quarters of economic decline, the last being in Australia in March
and June 1991. The Australian Bureau of Statistics reported that Australia’s economy recorded its
slowest annual growth in more than a decade, though not all COVID related.
Given the Treasury had expected the
GDP to fall some 4% and instead
declined by 0.3% shows how resilient
the Australian economy has been, with not
only the early stages of a pandemic but a
summer devastated bybushfires and drought.
Many other countries have reported negative
growth by up to 9.8%.
A recession can hit all industries hard, the
jewellery industry being no exception. I have
spoken to many industry colleagues in the
last few months, retailers, suppliers and
manufacturers. Some have reported that
there has been little change to their business,
some have been significantly impacted, such
as those who largely rely on tourism or are
located in CBD areas, and others have seen
an increase in their sales, particularly online
and in manufacturing. Perhaps this is because
expenditure is staying in Australia, perhaps
because JobKeeper cash has been made
available as a business lifesaver as well as a
stimulus to the economy. It is hard to quantify.
Trading in the luxury goods market during
a recession can be daunting. There are a
range of strategies and approaches that can
minimise the impact on your business and
allow you to continue to trade profitably in a
weakened market.
Reviewing your expenses and re-assessing
your customer demographic are probably the
first considerations, and are a given. These are
of utmost importance. Other key components
may include retraining you or your staff on
objectives. Most buyers will now be priceconscious
so learning how to deal with a
price objection firstly signals their interest to
buy. This opens the conversation to hit the
emotional spot where the real trigger lies. It
is probably good to reassure your staff to use
these slow times to build relationships with
potential customers and to strengthen their
sales tools.
Closely managing inventory is always a given,
but it is critical now. Increasing the depth
of bestsellers gives greater opportunity for
sales and carrying a leaner inventory will
give greater flexibility to adapt to changing
markets.
Advertising and PR are usually the first things
to be cut in a recession. But consider that
your competitor may have the same mindset
and could leave a void in the market. A strong
advertising focus could create an opportunity
for you to gain a bigger voice, and therefore
market share. So, monitor your competitors
and seriously consider increasing your
advertising budget, whether it be digital or
print.
Irrespective of a difficult economic period, you
must always have thorough understanding of
your financials and projections for the future.
In a recession you will most likely find yourself
forced to cut costs in a short period of time
such as days or weeks, instead of months or
quarters. Being vigilant and knowing where
you stand financially will avoid any hasty
errors. But keep your mind on the future. It
will change, and there are opportunities to be
had.
The most important thing is to capitalise on
what you do best, and to communicate that.
Look for the challenges, not the threats,
andmost importantly, always remain positive.
16
jewellery world - August 2020

J A A
D E S I G N
R E N D E R
A drawing competition celebrating Australia and New
Zealand's jewellery design and sketching skills. The
Competition honours the diverse talent of local artisans
by showcasing their original and distinguished talents
in hand and digital drawing. Great prizes to be won.
E N T R I E S N O W O P E N
J A A . C O M . A U / S K E T C H
P R O U D L Y S P O N S O R E D

COVID REPORT – AUGUST 2020
In March 2020, Australia changed. COVID-19 put a halt to the way we operate. International
borders were closed, state borders were closed, entire industries were shut down overnight and
other industries were brought to a standstill due to the population being urged to stay at home.
You all know this as you have lived through it.
The JAA wanted to know how your
business has fared in this extraordinary
time. So, we have undertaken two
surveys of our members to understand the
impact that COVID-19 has had on our industry.
The first survey was undertaken at the end
of March. It focused on the main concerns
of our members at the present time and the
assistance that the JAA could provide.
The main concerns were around health
and the risk to oneself, family or staff being
diagnosed with COVID-19. Cashflow to pay
rent, staff and ongoing expenses was a major
concern, as well as the lack of customers
and the length of restrictions that would
impact the jewellery industry. Of course,
the economic impact on the survival of the
business was on everyone’s mind.
In terms of requiring immediate assistance,
the majority of respondents named financial
relief through rent and wages, loan options
and tax exemptions. Understanding employee
entitlements during a pandemic was also top
priority.
Given the overwhelming
amount of information
circulating, as well as the
unknown outcomes of
the situation, it was not
surprising to learn that 78%
of respondents reported
that their employee’s mental
health, as well as their own,
was being adversely affected.
Our follow up survey in June
reported that this number had
decreased to 47%. A testament
to the actions taken by the government.
When it came to navigating employees’ pay
and leave entitlements, 59% of respondents
reported that they were aware and could
manage, with 28% saying they felt at the
present time they had not been able to reach
out to anyone for advice or assistance. The
remaining 72% stated that they received
advice from their accountant, landlord, bank,
lawyer, HR adviser, as well as government
bodies.
Graph 1. Percentage of members and their employees
reporting their mental health was adversely affected
The JAA was quick to act in response to COVID,
assisting members with phone calls and emails
relating to employer obligations in standing
down staff, conditions in which a business
may temporarily close, as well as rental relief
questions. Further to this, over a period of two
months the JAA has sent its members a variety
of support information covering hygiene
and safety practices within a business, rental
reduction templates, mental health resources,
Graph 2. In the early stages’ members received
advice from a range of sources.
JobKeeper and other financial support
options available from State and Territory
governments. As well as information related
to pivoting a business through marketing
and productivity and free industry resources
released as a result of the pandemic.
Our follow up survey, conducted at the end
of June, demonstrated that most businesses
had re-opened or never closed, or now
operate with restricted trading hours or
by appointment only. Those that have not
18
jewellery world - August 2020

LUXURY pearl AND opal JEWELLERY
reopened are
located in
high tourist
precincts or
areas in which
customers
had not yet
returned,
such as CBD
locations.
Since April,
87% of survey
Graph 3. Since April, 87% of respondents reported
respondents
a decrease in revenue between 21%-100%
reported a decrease in revenue between 21%-100%,
with 21-40% the highest reported bracket. Furthermore,
69% expect revenue to remain the same or increase in
the coming months.
Sixteen percent of respondents reported that they had
not been able to access rental relief and 13% expect to
lay off casual staff in the coming months when JobKeeper
ends.
In a drastically changing business environment,
innovations are essential. Our member’s survey
showed that the most common reaction was to focus
on e-commerce channels, by either opening a new
website or expanding an existing one. Close behind this
was expanding social media presence. This was equally
followed by increased digital advertising and promotions,
moving or expanding into new markets and collaborating
with other businesses. Eleven percent of respondents
reported that they have made no changes.
The JAA is working very closely with members and
industry bodies to ensure it brings benefits to its
members and the wider industry during this difficult
time. Work has begun to engage with government and
enhance member offering, which will only continue as
we work towards a brighter industry.
SOLID AUSTRALIAN OPAL JEWELLERY
Ikecho launched Solid Opal Jewellery range in
2017, and has been a huge success. Opal is the
national gemstone of Australia and is now very
popular within the Australian market.
Ikecho mix together solid opal and pearl into their
designs. Opals are extremely unique which makes
them extra special and distinctive as its very
difficult to find two opals exactly the same.
www.ikecho.com.au | enquiries@ikecho.com.au
Tel: (02) 9266 0636

DARREN SHER
Director, Chemgold
www.chemgold.com
HERE’S WHY YOU SHOULD BE
SELLING PLATINUM
Many of today’s buyers are interested
in purity and sustainability. Rather
than valuing material goods, these
consumers prefer sentimental stories and
memories that they can pass down to their
children and grandchildren. Platinum pieces
pair perfectly with the aspirations of young
couples and with the idea of purity within
long-term relationships. As a result, platinum
is becoming increasingly popular.
Another reason for platinum’s continued
popularity is with its price at record lows. The
spot ASK price of platinum is approximately
$40 per gram. Although the global pandemic
might be behind some of the recent drops
in prices, there are several other factors that
drive these lower prices. For instance, unlike
gold, platinum does not carry monetary
value, but instead industrial value. Up until
recent years, platinum was used in car
manufacturing but has been replaced by
palladium. This frees up more platinum for
jewellers to purchase and sell, rather than
having to compete with other industries that
need the precious metal.
A major selling point for platinum is that it has
a natural white colour and will not fade over
the years. Today’s consumers are more likely
to consider goods that are more natural with
less processing and find themselves attracted
to the purity and beauty of platinum.
It is important to
educate buyers
on the differences
between white
gold and platinum.
White gold is only
achieved through
bleaching. Nickel and
palladium are the
main bleachers of
gold followed by zinc,
silver, gallium and
indium. Palladium is
preferred as typically
most skin allergy
reactions occur with metals that contain
nickel.
Selling platinum to a satisfied customer is an
amazing feeling because it is a product that
will endure. With proper care, platinum can
last and protect precious stones for a lifetime.
The difference is that gold will wear down,
whilst platinum will be displaced making
a stone more secure in a platinum setting.
This feature appeals to buyers that imagine
beginning new traditions and passing down
family heirlooms.
Jewellers looking to take advantage of low
platinum prices and stock their inventory
should take care to find the highest quality
casting and fabricated alloys. Chemgold’s
platinum has incomparable qualities,
innovative material properties, outstanding
workability and a brilliant white colour. With
their platinum, jewellers can be confident
of its quality and zero allergenic alloys like
cobalt. With state-of-the-art platinum,
jewellers can cultivate the next generation of
platinum buyers that will be satisfied for years
on end.
20
jewellery world - August 2020

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New Stainless and Tungsten series

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www.adoradiamonds.com.au | info@adoradiamonds.com.au
Time to buy Australian-made
Ph: (03) 9650 5955 Fax: (03) 6950 5977
Email: sales@millenniumchain.com.au
Web: www.millenniumchain.com.au
6th Floor, 313 Lt. Collins St.
Melbourne 3000 Victoria
Millennium Chain
Finished Top 5 in the category of
Best Selling Gold Jewellery Suppliers in
Australia and NZ, as voted by retailers.
millennium_chain

SILVER STILL
IN DEMAND
A U.S. study indicates strong purchase intention for silver jewellery despite the pandemic.
Breuning Silver - Osjag
The Silver Promotion Service, an initiative
of the U.S.-based Silver Institute, recently
revealed the results of a consumer research
study showing pent-up demand for jewellery, as
well as intent to buy silver jewellery following the
COVID-19 pendemic and quarantine.
Of the jewellery consumers surveyed, 64 percent
indicated that they still plan to purchase the
jewellery gifts and self-rewards that they needed
or wanted during quarantine and 50 percent of
those intending to buy “just because” indicated
that the jewellery purchased would be silver.
across a variety of occasions (just because, birthday, self-love, etc.).
In commenting on the research, SPS Director Michael Barlerin said, “The
Silver Promotion Service was pleased by the quantification of pent-up
demand for jewellery purchases and obviously by the emphasis on
silver jewellery. Perhaps the survey reflected the ‘Silver Lining’ for U.S.
retailers as our industry moves forward during these complex times.”
The Silver Institute is a nonprofit international industry association
headquartered in Washington, D.C. Established in 1971, the Institute’s
members include leading silver producers, prominent silver refiners,
manufacturers and dealers. The Institute serves as the industry’s voice in
increasing public understanding of the value and the many uses of silver.
The study focused on U.S. jewellery consumers
mainly 25-40 years of age who have purchased fine
jewellery valued over $200 in the past two years.
Highlights from the mid-June 2020 consumer survey include:
Breuning Silver - Osjag
• The study completed by 511 U.S. jewellery consumers confirmed
pent-up demand for fine jewellery buying, particularly for respondents
who were somewhat or very affected by COVID-19, with a significant
percentage of these consumers indicating that they plan to purchase
between 1 – 4 pieces of jewellery.
• 64% of the consumers surveyed indicated intent to purchase the
jewellery that they were unable to purchase during quarantine.
• 50% of those planning to buy fine jewellery “just because” indicated
intent to purchase silver jewellery.
• Key characteristics when selecting silver jewellery were identified by
respondents as versatility, affordability, design and elegance.
• There is a high likelihood of self-purchase for silver jewellery indicated
24
jewellery world - August 2020

SINCE 1994
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Every $1000 spent gives you a chance to win! The lucky winner will be drawn
at the Australian Jewellery Fair in September*.
*Prize will be drawn live online in the event the Australian Jewellery Fair is cancelled due
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KL Diamonds
By Stefan Juengling
PANDEMIC YEAR BRINGS
MIXED RESULTS FOR
WHITE DIAMONDS
In the midst of a global pandemic that’s wrought huge travel restrictions, massive unemployment
and business closures, the white diamond industry has understandably been affected with cutting
centres closed, order delays, and weddings and trade fairs postponed. With input from four
prominent experts, we look at the state of the white diamond industry, and the issues affecting it.
Pandemic makes waves in diamond
sales and investments
While most our respondents reported
some impact to their white diamond sales
and investments compared to last year, KL
Diamonds is one brand where business has
remained strong. Head of KL Diamonds Kalleh
Levonian said their current demand is for
diamonds around a carat and above.
“Engagement ring sales are still strong with
couples that have put their plans on hold now
ramping up to go ahead while the window of
opportunity to have their wedding is open,”
he said.
“We’ve also had customers
come in bringing their current
diamond to ‘upgrade’ and
purchase a bigger, better stone.”
He said this trend has gone
against the current pessimist
sentiment, but KL Diamonds
Engagement ring sales are
still strong with couples
that have put their plans
on hold now ramping up to
go ahead while the window
of opportunity to have
their wedding is open
Kalleh Levonian
has happily experienced the same level of
activity as their pre-pandemic sales.
Managing director of Bolton Gems Brett
Bolton said that sales of larger investment
stones have slowed down during
the pandemic, but they found
an increase in sales of large
stones which will be worn as
everyday rings.
“Up to 2.5 carat stones are still moving well as
the prices have come down,” he said.
Owner of Affection Diamonds Nirav Shah said
that diamond sales have dropped compared
to last year but investment has comparatively
increased.
“Since June, demand for diamonds are greater
compared to June/July last year, due to the
variety of stock available to us,” he said.
Vipul Sutariya is Director of Sales and
Marketing at Dharmanandan Diamonds, and
he said that business is slow compared to last
year due to the pandemic.
KL Diamonds
KL Diamonds
28
jewellery world - August 2020

Dharmanandan Diamonds
Diamond supply outstripping
demand?
According to a recent article published in
Business Insider Australia, billions of dollars
of unsold diamonds are piling up around the
world because no one wants to buy jewels in
the middle of a pandemic, and most jewellery
stores have had to shut down at some stage,
meaning that a key avenue of diamond sales
has been temporarily shut. Our respondents’
experiences were mixed when probed on
this issue. Vipul said that in Surat city, where
more than 95% of the world’s diamonds are
cut and polished, work
has been halted due to
the pandemic (which is
preventing stones being
brought to the market). On
the other hand, Vipul said that
almost 95% of retail stores in China
have reopened, and there are similar
reopenings happening around the world.
“Every major centre is opening up and trading
is slow but gradually increasing,” he said. “I
don’t believe polished stock is piling up.”
He also believes in a few months we may see
some diamond shortages reported in the
media.
Dharmanandan Diamonds
KL Diamonds
Brett reported a similar problem, stating that
sales have slowed, but a lot of the cutting
factories have also closed, which is holding
up a lot of the stones from being sold in the
market.
“We are also having trouble moving the large
stones due to flight issues and delays,” he said.
“This delay is also affecting sales as most
consumers are happy to wait for the ring to be
made, but want the diamond asap.”
02 - 92690991

Fortunately for KL Diamonds, even if the
oversupply problem were evident in other
parts of the world, Kalleh said they would be
immune to it anyway as they primarily retail in
Argyle diamonds, which are not in abundant
supply.
“(We) have thankfully
kept very busy during
this time, only slowing
down for Easter
holidays,” he said.
Affection Diamonds
felt that lab created diamonds have not had
or will not have any lasting impact on either
prices of diamonds as a whole, or sales of
natural diamonds.
Kalleh said that prices for lab grown diamonds
are trending down, at approximately a tenth
of natural diamonds.
“With companies
such as Swarovski
launching lab grown
diamonds, there
could be permanent
alignment of lab
grown with fashion
jewellery in the
future,” he said.
Affection Diamonds
Similarly, Vipul doesn’t believe lab created
diamonds will have any effect on natural
diamonds.
“People who buy natural diamonds are of
different a class, and their inclination toward
natural, rare and precious factors will always
be there and remain there,” he said.
Nirav was blunt in his assessment of lab
created diamonds.
“I think lab created diamonds will have a
small share in the market for now, and once
their real values come down then they will
With companies such
as Swarovski launching
lab grown diamonds,
there could be permanent
alignment of lab grown
with fashion jewellery
in the future
KL Diamonds
become substantial low prices, similar to
luxury products in high brands and their fake
counterparts,” he said.
In contrast, Brett conceded that lab created
diamonds have had a very large impact on
Bolton Gems in the i1/i2 price point market.
“I feel this new market will continue to grow
and expand for consumers looking for a
fashion item of jewellery,” he said.
“Personally, I feel this will not affect the
engagement ring market, and the lab grown
diamonds will take more market share from
other luxury products from the fashion
industry.”
“We’ve had many
enquiries for whites
and specifically for
Argyle whites with full
documentation.”
Affection Diamonds
Unfazed by lab created diamonds
The advent of lab created diamonds has
arguably been one of the biggest disruptors to
the diamond industry, posing at times as both
a competitor to their natural counterparts,
and a catalyst for growing the diamond market
as a whole. However, most of our contributors
Dharmanandan Diamonds
30
jewellery world - August 2020

KL Diamonds
Local buyers should be
confident to buy from us
and we will try our best to
fulfil their demands in the
best possible value
Affection Diamonds
Advice for buyers looking for
diamond stock
The pandemic has brought its fair share
of disruption to international trade and
events, with major events such as the Hong
Kong International Diamond, Gem & Pearl
Show 2020 being postponed until 2021,
forcing many buyers to look local for stock.
However, all of our respondents embraced the
opportunity to supply and source locally. Vipul
said that in the
current situation
where travel is
restricted, it will be
great opportunity
for local jewellers,
manufacturers and
suppliers.
Dharmanandan Diamonds
“We have arranged almost 24x7 customer
care units to cater for all small and large
demands from all jewellers as well as local
wholesalers and suppliers,” he said.
Brett assured all buyers that Bolton Gems
is there to help in many more ways than
just supplying stock, with services such as
jewellery CAD and CAM, repairs, marketing,
plus sourcing of stones not held in stock.
“As we have a full-time staff member overseas,
we have the ability to view the stones before
they arrive in Australia,” he said.
“This ensures stones are looked at through
buyers eyes and not just sellers.”
Nirav said that since many fairs will not be
going ahead in many parts of the world, it’s
the best time for Affection Diamonds to supply
locally.
“Local buyers should be confident to buy
from us and we will try our best to fulfil their
demands in the best possible value,” he said.
Kalleh said it’s an exciting time because his
team at KL Diamonds are realising that most
beautiful things can be sourced locally, and in
doing so, they can support local businesses.
“We offer full service from making and setting,
to polishing and plating, all from our Sydney
workshop," he said.
"Keeping it local also offers our customers
shorter turnaround times and higher quality.
We’ve always believed that local businesses
need to thrive so that’s why we’re keeping our
prices as low as possible.”
He advises their retailers to keep their
customer base enthusiastic about buying
locally and discovering Australian gemstones,
whether that be Argyle pink, champagne and
white diamonds, Aussie sapphires and pearls.
Affection Diamonds
32
jewellery world - August 2020

By Kirsten Ehrlich Davies
UNAFRAID OF CHANGE
Craig Miller has cut the anchor of tradition free and stepped boldly into the
world of lab-grown diamonds. Holding onto tradition is important, he admits,
but it can also be dangerous in the new world - because, today, the only constant
is change and things change every day.
As a second generation diamantaire,
Craig Miller has a unique insight into
what is essentially a family-oriented
industry. The diamond industry has a closeknit
inter-generational structure, based on
handing down knowledge and skills through
the generations. Yet, this structure also means
the industry is heavily steeped in tradition and
it can be difficult for the younger generations
to spearhead change.
“The diamond industry has always been
traditional and generational, often with two
or three generations working side by side,”
said Craig. “My peers and I would experience
some frustration as we had our seniors at
the helm, usually our fathers. Parents tend to
pass on their life experiences with the best
intentions. Their goal is to protect us, to limit
our risk through their own experience. Life
doesn’t always work like that and we need to
learn from our own experiences.”
Yet it can be difficult to strike out
independently, when everything you know
and love about the industry has evolved from
your own family. Growing up in South Africa,
Craig loved spending time at his father’s
diamond cutting factory, watching the cutters
transform rough stones into beautiful shining
objects.
“The shine and sparkle fascinated me,” Craig
said. “This is where my passion for diamonds
and their beauty began.”
It was a foregone conclusion that Craig would
eventually work for the family business. But
his first day on the job was not quite how he
had imagined it.
“I purchased an expensive suit for my first day
at work,” Craig said. “What was I thinking?
My father took one look and suggested I take
the suit back to the store. He handed me a
blue overall bearing the company logo and
directed me to a bench at the back corner
of the factory. That was where I spent the
next two years, doing my diamond cutting
apprenticeship.”
Over those two years, Craig learned all the
processes involved in transforming a rough
stone into a spectacular polished gem.
“I learned marking,
sawing, cleaving, cross
working, cutting and
brillianteering, and in
the process, I became
obsessed with the
relevance of cut. I
always say that colour,
clarity and carat might
determine the price of
a diamond, but the cut
determines its beauty.
The cut is what creates the sparkle that
catches your eye.”
Next, Craig moved into the role of trading in
rough diamonds, often travelling overseas on
behalf of his father’s business.
“I had the privilege of working with some
exceptional diamonds, some rare gems I
doubt I would see twice in one lifetime.
There is a little rush of excitement, opening
a parcel and seeing that one stone that will
make you money, the one stone that has the
opportunity to yield something even more
beautiful than anyone has seen from beneath
its skin.”
In the late 1990s, Craig moved with his family
to Australia, establishing the family business
Miller Diamonds with his father and brothers.
Craig’s role was to travel around Australia,
selling the company’s polished diamonds from
34
jewellery world - August 2020

coast to coast
in almost every
town, building
his network of
industry contacts
along the way.
“In 2001, I
channelled
my obsession
for well-cut
diamonds
by perfecting the precision of the cut. We
created possibly the first white diamond
brand in Australia – Passion8 Diamonds. Every
stone was cut to such exact mathematical
proportions, only 1% of the diamonds in the
world were cut to that standard at the time,
so this was a first to market.”
As the global diamond industry experienced
major transitions, the Miller family closed
Miller Diamonds in 2014, and Craig spent the
next four years developing and growing the
diamond business through Showcase buying
group.
When he concluded with Showcase in 2019,
Craig could see that the market landscape had
completely transformed, and that he needed
to change with it. “Reflecting on my past and
looking at my future before starting a new
business, I saw a landscape today that was
completely different,” he said.
And it was then that he realised how much
courage is needed - not merely to start a
new business venture - but to stand up as
a member of the younger generation and
create change and spearhead disruption in
an industry still dominated by traditional
attitudes. A challenge compounded by the
fact that, for many younger diamantaires, it
is older parents and family members who are
still holding the reins.
For Craig, it was meeting and establishing
a close friendship with Rami Baron, a thirdgeneration
jeweller who is well known in the
Australian and international trade, that helped
him navigate the generational changes and
see the opportunities.
“Rami was able to provide me with insights
from his own experience on how to evaluate
technology, innovation and disruption
which are untapped opportunities for my
generation,” Craig said. “I also realised that
one can carry both product ranges, natural
and lab grown, and there is no conflict, they
are merely options. As long as there is full
disclosure, who are we to limit a consumer’s
choice?”
“Together
with my
partners, we
have launched
JC Jewels, a
more modern
diamond
merchant or,
what I call,
a tech diamond company. We introduced
technology and disruption. JC Jewels
embraces lab grown diamonds – the disruptor.
My partners and I have brainstormed all the
untapped areas we could develop, so we can
ultimately help jewellers, evolve, grow their
own margins and utilise technology to sell
more. In a way, I like to think of JC Jewels as
a tech start-up – we use technology to assist
our clients, the retailers, to convert more sales
and achieve a higher margin, by speeding up
the process through technology, and creating
a better presentation for their own clients.
Every day, I ask my clients what tech we can
build to make their selling easier.”
Yet not everybody approved of this innovative
business model.
“My father was my mentor and teacher. He
achieved almost every accomplishment in
the South African diamond industry,”
said Craig. “When I first walked into
my father’s house with a lab grown
diamond, I was told to take it out of
his house and never to show him a
lab grown diamond again.”
Despite his father’s distrust of lab
grown diamonds, Craig was committed
to innovation.
“I chose to be open-minded, and took my
opinion from the consumer reaction, so I was
directed by demand rather than emotional
attachment to tradition.”
JC Jewels places technology and innovation
into the jeweller’s hands, offering lab
grown, mined and Argyle pink diamonds in
all sizes and mined diamonds.
“We are a global office for ALTR created
diamonds, the world’s leading lab grown
diamond brand. Recently we added the
diamonds with origin reports – these are
diamonds which are blockchain enabled all
the way from rough to polish. We also offer
the service of Sarine Diamond Journey, with
a replica of the diamond as it was found
in the rough before cutting and polishing,
so customers have a sense of how mined
diamonds evolve from nature.”
As customers have become more
discerning, it is important for jewellers
to be able to provide comprehensive
information and a range of options.
“With every purchase, there are choices.
We can help jewellers present their
customers with all the options and facts,
along with the information to answer
all their questions, so they can make an
educated decision and the jewellers still
make a sale.”
And it’s not just the customers who are
expanding their horizons and exploring
new options. “When De Beers launched
lab grown diamonds, my father called me
to say: ‘Son, bring one of your lab grown
diamonds over, so I can have a look at these
stones.’ He realised that if De Beers was
doing it, I must have been onto
something.”
August 2020 35

John Chapman
Gemetrix Pty Ltd
Director
DETECTING LAB-GROWN AND
TREATED DIAMONDS
with instruments made by an Australian company
Advances in the commercial production of gem-quality diamonds grown artificially (also
known as synthetic, laboratory-grown, man-made, etc) over the past decade have seen
numerous instrument manufacturers develop equipment to detect such diamonds. The
demands of the equipment depend on the business of the user. Some users require high
processing rates for melee-size near-colourless loose diamonds, some need an instrument
to detect mounted diamonds, while others might need a unit that can detect lab-grown or
treated diamonds of any colour. Besides capability, cost is also usually a factor.
The general principles of the available
instruments are based on one or more
of: UV transparency, luminescence
(fluorescence, phosphorescence) or
spectroscopy.
A company in Perth, Gemetrix, has been
developing and manufacturing instruments to
assist gemmologists, jewellers and valuers to
identify if a diamond (or other gem) has been
grown artificially or has been colour treated.
The company’s director, John Chapman, is
a scientist and optical engineer who had
formerly worked at Rio Tinto Diamonds
developing systems to better extract, sort or
grade diamonds. A few years ago he directed
his attention towards a low-cost instrument
suitable for those in the trade wishing to
detect synthetic or treated diamonds and
who do not need high processing rates or
automation. Gemetrix’s first product was a
PL Inspector that is a small compact model
primarily for examining single stones. It
incorporates UV at a short-wavelength (255
nm) and a long wave-length (365 nm) with a
magnifying lens for viewing.
To test if a near-colourless (D-M) diamond is
natural, the intensity of fluorescence at LW
will be stronger than the SW. This provides
an effective screening technique and over
time a user can become familiar with the
distribution of intensities and colours of LW
fluorescence among a general population
of natural diamonds and be able to make a
quick assessment without the need for SW
comparison.
A general guide to the fluorescence reaction of colourless
natural, CVD- and HPHT-grown diamonds for which
natural diamonds have a more intense reaction to LWUV.
SW also provides the ability to examine
phosphorescence. Diamonds that have
been grown using a high pressure and
high temperature (HPHT) method usually
phosphoresce. This characteristic is very useful
for examining melee diamonds, because such
diamonds are almost exclusively HPHT-grown.
A ring showing phosphorescing diamonds alerts
to the presence of HPHT-grown diamonds
With a demand for examining parcels of
diamonds and pieces of jewellery featuring
multiple gems, a larger inspection unit was
developed by Gemetrix.
Called a ‘Jewellery Inspector’ it has a viewing
area of 50 x 50 mm. When multiple gems
are in a single view it can become difficult to
mentally compare the LW and SW images for
each stone. To address this issue, Gemetrix
developed a smartphone app that allows
capture of the LW and SW images and an
ability to scan across the combined images
comparing the LW and SW responses.
36
jewellery world - August 2020

This model also has a special tray for examining small parcels of loose diamonds, particularly
melee sizes among which salting with artificial diamonds is notable. As mentioned above these
artificial diamonds will phosphoresce, providing a quick and simple test. For users who only wish
to examine melee diamonds and do not want the confusion of SW and LW, Gemetrix also offers a
‘Melee Inspector’ that only features SW.
For coloured diamonds and those having tints beyond around J, most automatic instruments are
unsuitable. For example, an M-coloured artificial diamond will be deemed natural by instruments
based on UV transparency. Most fancy coloured diamonds exhibit characteristic signatures if they
are either artificial or have been colour treated. For example, a pink diamond that fluoresces
bright orange is strongly indicative of colour treatment.
A ‘Jewellery Inspector’ viewing the fluorescence of a
collection of loose diamonds viewed with a smartphone
app that allows comparison of SW and LW images
While fluorescence can provide a good tool to identify growth method and treatments, it
is limited by the eye’s response in that does not extend into the near infra-red nor can it
identify spectral emission or absorption lines. Additionally, many diamonds may not fluoresce
on account of high levels of a particular nitrogen defect that quenches fluorescence. Optical
spectroscopy provides a more detailed analysis of either the fluorescence (PL) or light absorption
characteristics. Where the fluorescence excitation is a laser, the resulting spectrum is commonly
referred to as Raman. Besides the fluorescence emissions, a sharp emission (Raman) line will be
present at a specific wavelength that corresponds to the nature of the crystal lattice. Such line
can be used to confirm the identity of a gem as a diamond.
The Perth company has recently developed a spectrometer
system that combines both the capability of Raman/fluorescence
and absorption spectroscopy. With some gems, an absorption
spectrum is more useful than a PL one. Even with diamond, in
some instances the PL spectrum may not show a 415 nm peak,
however in absorption it will be conspicuous. Features such as
those that indicate irradiation, are present as absorption (at 741
nm) rather than PL emission. The Inspectrum system is unique in
combining the PL and absorption in a single system and additionally
it can record the absorption spectra with mounted goods, a useful
feature for valuers. This optical configuration is also suited for
analysing the reflection spectra of opaque stones such as jade.
Gemetrix has further instruments under development hoping to
release them during the coming year. Meanwhile, more artificial
diamonds and treatments are coming onto the market, demanding
greater vigilance by gem traders, jewellers and valuers.
For further enquiries about Gemetrix’s products visit
www.gemetrix.com.au
+61 2 8065 8533
info@sovereigngems.com
Suite 5, Level 1
428 George Street
Sydney NSW 2000
A PL spectrum of a light brown diamond
revealing numerous defects (labelled) related
to nitrogen (N) and vacancies (V).

DELFIN MECANO DIVES DEEP
Sixty years ago, the Edox Delfin set the benchmark for dive watches.
In the 1960s, the Delfin
was known as the water
champion of the watch
industry, a timepiece
tough enough to run like
clockwork at crushing
depths of 300m.
Now, with the new Delfin
Mecano, boutique Swiss
watchmaker brings a 21st century twist to this legendary wristwatch.
The Delfin Mecano is forged from the same DNA as its brilliant 1960s
predecessor, able to function perfectly at up to 200m deep, thanks to
the Double O-ring ‘seals’ and the screw-down crown. Edox has given
the watch face an eye-catching makeover with a skeletonised dial and
movement exposing some of the intricate motions of the automatic
Calibre 853.
Whatever the lighting – or however deep you may be under the
waves – the Delfin Mecano’s display is always crystal clear, thanks to
the SuperLuminova coating on the hands. The
transparent case back reveals even more
of the magical world of mechanical
watches and this 43mm diameter
timepiece provides up to 42 hours
of power reserve. The 12-sided
bezel which beautifully frames
the skeletonised dial reflects the
shape of Delfin watch bezels from
the 1970s and is a reminder that
while Edox continually pushes the
boundaries of watchmaking it
never forgets its heritage.
Searay
Pty Ltd
www.searay.net.au - info@searay.net.au - (03) 9095 6070

Over the past 125 years, Swarovski has always lived by the values of their
founder Daniel Swarovski, and this includes offering a customer experience
equal to the brilliance of their stones. The Swarovski Created Diamond
program is your guarantee of this same spirit, trust, and quality.
Introducing the Swarovski Created Diamonds Retail Program
Showcase Jewellers introduces the Swarovski Created Diamonds Retail Program which allows you to
present this product offering in an exclusive way, while at the same time providing education to the
end consumer as well as giving them a choice of beautifully crafted Swarovski Created Diamonds.
Materials and resources to help you promote, educate and sell Swarovski Created Diamonds:
Laser engraving on 0.10ct and larger, visible under 20x magnification
Assortment six classic diamond shapes and 16 astonishing fancy colours
Pioneering Technology CVD (chemical vapor deposition) growing technology
Lab Report 0.70ct and larger are accompanied by a lab report from IGI
Quality Certificate and Packaging the consumers guarantee of authenticity
Presentation Tray professionally present selected Swarovski Created Diamonds to your client
100 Percent Diamonds “Lab-created diamonds are cultivated in a laboratory, but their quality, strength,
optical finish, and overall physical and chemical properties are absolutely identical to those of mined
diamonds, which grow over millions of years beneath the earth.
Swarovski Created Diamonds have all the characteristics of mined diamonds.“
IGI - International Gemological Institute, 2016
Swarovski Created Diamonds is exclusive to the Showcase Jewellers Group.
For more information on how to become a member so you can offer this unparalleled Lab Created Diamonds brand to
your clients and to learn about other exclusive benefits of being a Showcase Jewellers Member contact us via
Email: enquiries@jimaco.com | Phone: (02) 8566 1800 | Visit: www.showcasejewellers.com.au

Laura Moore
Moore Events
Director
PROACTIVE, NOT REACTIVE,
CONSUMER RECRUITMENT.
When the world is changing around us, to stay still is to be left behind. As an industry, we need
to consider and act on global and consumer changes, to survive and thrive into the future.
Each generation moves and shifts -
adapting to technology, growing our
understanding of culture and the world,
and changing based on developments in
research and understanding of each other and
ourselves.
These shifts take many different forms,
from the more widespread acceptance of
personalisation and individuality to awareness
and, therefore, action in response to the
changes we are making to our world and its
survival.
Generational changes are happening quicker
than ever before, with the ability to see and
react to not only the situations that directly
affect us but also the ones that affect strangers
from across the globe. In recent years and
months, we have seen these situations play
out before our very eyes, with some very real
and very established global issues and some
new ones, such as health pandemics we could
never have predicted.
Having these issues surround us daily, we
slowly but surely change our fundamental
needs and wants. Many of us are becoming
more aware of how our actions and choices
affect those around us and our planet.
In particular, we are seeing younger
generations taking action - and very seriously.
They are changing their lives to ensure that
they are the solution, not the problem, to the
world's issues.
These shifts in human
behaviour and interest
need to be understood
and recognised as we
develop and grow the
jewellery industry.
As consumers adapt
to new a normal and
their wants and needs
change as a result, the
way they buy and their
receptiveness to brands and products will also
change dramatically.
As an industry, we need to not only be aware
of these changes but also adapt ourselves
to ensure that we are ready to respond to
new consumer demands in the face of these
changes.
This requirement to understand our consumer
goes hand in hand with our work on recruiting
the next generation of buyer into the jewellery
industry.
Recruiting
As this consumer - currently not old enough to
purchase high-end jewellery - grows to an age
where they want to mark a milestone like a
relationship with something special, they may
feel quite differently about purchases that the
jewellery industry has historically been quite
reliant on.
For example, a 15-year-old girl growing up now
in an age where issues such as climate change,
gender equality, race issues and class systems
are being challenged, and the traditional norms
of a relationship are becoming the minority,
may not feel comfortable buying or accepting
a diamond ring if she is unsure of where its
elements were mined, how it affected the
environment and who was part of the process
when making her piece.
So how do we speak to her? How do we
modify our message, our supply chain and our
processes to ensure that when she is ready to
buy jewellery, she will want to?
40
jewellery world - August 2020

Equality
We have seen in recent years major brands
such as Tiffany and Co, shift their campaign
message to include all types of love. Their
‘My kind of Love’ campaign released in 2015
depicted their first gay and lesbian couple,
strongly aligning the brand to support the
LGBTQ community which at the time was
forming to advocate for same sex marriage.
The brand shifted their traditional message to
include and support their evolving consumer,
and it paid off.
Further reactions to the Marriage Equality
debate of 2016-2017 came from Michael
Hill and a plethora of other brands. Including
Australia’s Peter W Beck whose same sex
marriage campaign was released in 2013 after
recognising the shift in trend and demand for
‘His and His’ wedding bands.
But it’s not just the changes in relationship
status that require the jewellery industry
to sit up and take notice. Major jewellery
brands have adjusted their models to factor in
environmental causes and equality.
production. The company is now also focusing
on conservation of the environment and
wildlife.
In March 2018, Breitling launched a
partnership with Ocean Conservancy, teaming
up on a mission to clean, protect and conserve
oceans and beaches.
Watch brand TIVC -
Time IV Change - is a
vegan friendly brand,
clearly targeting
the significant
shift in clean and
environmentally
neutral eating.
What will be the
next humanitarian
shift that will require the jewellery industry
to react? And perhaps rather than react,
why don’t we act? Brands and businesses
that actively stand for humanitarian and
environmental causes are shown to gain more
trust from their consumer, especially younger
generations who are actively seeking out
brands who stand for something.
What do we do?
As participants in this industry, large or small,
it is not only our responsibility to make good
choices for our consumer, but to convey that
message and intention when recruiting new
customers.
As consumers continue to be more aware
of their impact on the environment and the
world around them, they will seek to change
their behaviour to ensure that whatever
their actions, that they will have a neutral or
positive effect on the world.
Proactive
behaviour
on our part,
sourcing
Australian
product,
reducing
waste, and
manufacturing locally, means that when that
15-year-old is ready to buy jewellery, she will
not only want to, she will be proud to!
The Environment
Over many decades, De Beers has led the way
in changing the way the diamond industry
sources stones and minimises its involvement
in conflict diamonds. Partnering with the
World Diamond Council and supporting the
Kimberly process, De Beers continues to be
a leader, pushing the industry to be more
mindful and to take action around diamond
August 2020 41

By Cheryl D. Harty
FRANCESCA COMBINES PURPOSE
AND EMOTIONAL CONNECTION IN
COLLECTION WITH A CAUSE
Two sisters have created a jewellery label that appeals not only
through its contemporary aesthetic and bespoke individuality, but
an empowering ‘giving back’ purpose. A core tenet of the Francesca
Collections brand is that “success means nothing unless you are giving back.” Over the past
four years, the company has donated over $350,000 to charities Australia-wide.
Hannah and Rachel Vasicek grew up in
a small coastal town in NSW, where
Francesca owner and co-founder,
Hannah, attended beading classes and taught
herself different techniques as a teen. As her
younger sibling by five years, Rachel watched
her as she made pieces and learned from
Hannah the craft of making jewellery.
A family move to Tasmania followed and
in 2011, 16 year old Hannah began selling
various pieces under the brand ‘Handmade
by Hannah’ every Saturday at the popular
waterfront Salamanca Market in Hobart.
The jewellery stall was a creative sideline for
Hannah as she studied Science and Law at
university.
Once her schooling
was completed,
Rachel joined her
sister in 2013 and
together they
worked full-time
on the jewellery
business. Hannah
took care of the
business side of
the brand while Rachel handled the creative
aspect. As demand for the jewellery grew,
Hannah rebranded the range, Francesca
Collections, with the range including
handmade bracelets and classic inspired
pieces for mid 40 plus women.
The growth of the business saw Hannah
Vasicek win a Global Student Entrepreneur
Award for Australia in 2013. It marked a
turning point that saw her realise that her
jewellery passion could be a serious career,
and she put her legal ambitions aside.
The Francesca brand is a fusion of both sisters’
contrasting styles using gold, sterling silver
and natural stones. Combining design with
an empowering
purpose and
emotional
connection, the
brand’s designs
have evolved to
be a lot more
conceptual
and fashion
focused since
its beginnings.
Included in the Francesca offer today are
necklaces, earrings, rings, bracelets, bridal
jewellery, engagement rings and watches.
The popular bracelet stacks - known as Franc
Stacks - are handmade in the Hobart studio
using natural gemstones that have unique
42
jewellery world - August 2020

healing properties, such as Agate, the stone
of strength and Moonstone, the stone of
hope. Pearls also used and the bracelets have
findings of rose gold, yellow gold, and silver.
Stack bracelets are purchased and worn alone
or in varied combinations and have been a
popular line for the brand.
Three years ago, the sisters decided to focus
on more meaning in their pieces and this
led to the inception of the Francesca Create
collection. This collection enables customers
to design a piece of jewellery themselves
through an extensive charm collection, with
each design holding a unique quote meaning.
“Since introducing this collection the brand
has seen exponential growth, with a very loyal
customer base who collect the pieces for their
meaning. Our Firenze Collection has definitely
been one of our most striking collections.
When you look at the statement earrings
from that collection and connect the design
features with the architecture of the Duomo,
it is very special,” Francesca Collections
Creative Director, Rachel Vasicek said.
She pointed out the release of collections in
the past two years has been slowed down a
lot to allow the brand to design a single standout
range for the year, accompanied by lots of
smaller capsule collections. Last year's hero
collection was ‘Firenze,’ which showcased
designs inspired by the Duomo in Florence,
and recreated family heirlooms.
The sisters believe in Francesca keeping its
price point fair for its customers. “We only
work with solid sterling silver, gold filled or
18k gold plating at 3 microns thickness, so
considering the quality we are very reasonably
priced,” Rachel said.
Quality, unique design and desire to give
meaning is Francesca’s greatest point of
difference, she noted. “Our brand identity has
become a lot clearer and so have the values
the brand stands for. We have evolved mostly
in the public eye as being a brand that is more
than just a company that sells jewellery.
Fifty per cent of Francesca jewellery is
made in the Hobart studio and is comprised
mainly of its iconic semi-precious stacking
bracelets. “We love that we have been able to
modernise the love we have for natural stones
by creating this range,” Rachel said.
Among the brand’s latest innovations is a
patented charm design that allows customers
to easily connect and interchange their charm
to a bracelet or necklace without needing
pliers.
We have evolved
mostly in the public
eye as being a brand
that is more than
just a company that
sells jewellery.
August 2020 43

Success means
nothing unless you
are giving back.
Francesca currently has 40 employees
ranging from retail staff to online dispatch,
creatives and jewellery makers. “From the
very beginning we have been passionate
about keeping a lot of what we do in-house
rather than outsourcing skills, allowing our
team to constantly upskill. So everything from
our product photography, website, dispatch
and graphics, is all done in our Hobart
headquarters.”
An online store has seen exponential growth
for the brand in the last few years and has
enabled the designers to connect with new
customers on a global scale. The bricks
and mortar retail presence has also grown
stronger with the opening of the Francesca
flagship store in the Cat & Fiddle Arcade,
Hobart in 2017, four years after the brand’s
first tiny retail outlet opened on the outskirts
of the city.
In 2016, a store opened in Melbourne
Central and has since undergone a major
refurbishment. Following the refresh, the
store reopened as another flagship store
for the brand in 2019. The brand is also sold
through pop ups from time to time. “We
absolutely love connecting with our customers
and our stores give them the Francesca
experience that can often be hard to convey
online,” Rachel, who has driven the digital
marketing, design and operations of the
business as it has expanded across Australia,
said.
Self-taught, Rachel educated herself in
branding and marketing out of necessity
during Francesca’s early days. Since then, she
has grown her skillset across other business
functions, including project management and
growth strategy. In recent years, the Francesca
brand has employed a team of non-English
speaking refugee women and will soon shoot
its first international campaign.
The “success means nothing unless you are
giving back” ethos has been a fundamental
value for Hannah and Rachel personally. “It
was crucial that our business had an avenue
for giving back. Four years ago we launched
our ‘Awareness Bracelet’ that donates and
creates awareness for a different charity every
month. In that time we have donated over
$350k to charities Australia wide with our
largest donation being $100,000 in January
for the Australian bushfire crisis,” Rachel
explained.
Telstra, the nation’s leading
telecommunication company, has
acknowledged the business acumen of the
Vasicek sisters and their jewellery brand. In
2014, Hannah was a Telstra Micro Business of
the Year finalist and the following
year, Francesca Collections was
named the 2015 Tasmanian Telstra
Business of the Year. In May, Rachel
won the 2020 Telstra Tasmanian
Business Women’s Emerging Leader
Award.
“The awards are an incredible
opportunity to reflect on what
you have achieved and are a nice
form of recognition. It can often
be lonely when you’re at the top
of the business driving the brand's
development, and there’s not
often someone there to give you
a pat on the back. The awards are
a really nice reflection of time and
achievements,” Rachel commented.
Both sisters attend the world
jewellery fair every year in Hong
Kong to find suppliers for their
casted designs and packaging as well
as hand selecting a year's worth of
stones. In recent times, however,
they found that some of their manufacturers
in Hong Kong had closed their studios.
“This didn’t impact us a great deal as we
focused a lot more on designs we could make
and release from our Hobart studio. It was a
time for me as the designer to get a lot more
creative and I adapted designs we already
had to make them new again. This was a very
refreshing process and inspired us to continue
to innovate here in Australia more,” Rachel
said.
In their continued quest to give meaning
to jewellery, the Vasicek sisters want the
Francesca brand to focus more on sharing
stories. “We often have customers share their
personal stories with us and why they chose
certain pieces and we think that is a really
powerful avenue to focus on,” Rachel said.
“Our big dream is to create the ‘Francesca
Foundation’ as our direct charitable route.”
44
jewellery world - August 2020

Jewellery Centre
www.jewellerycentreaustralia.com
ITALIAN sterling silver
DESIGNS
More styles available
Osjag | PO Box 4420 | North Rocks, NSW 2151 | +61 2 9630 6619
admin@osjag.com | www.osjag.com
07 3221 3838
sales@jcentre.com.au
Wholesale & Fine Jewellery
Importers Brisbane, AUSTRALIA

KEEPING SKILLS ALIVE
How to make a Traditional Solitaire Ring
This tutorial demonstrates how to make a classic Solitaire Ring.
This project has been used as an apprentice bench test for
over 50 years and many old school goldsmiths will recognise
this as a benchmark test for apprentices. The skills are still
essential for today’s jeweller and requires advanced soldering
and fabrication skills making it an ideal test for advanced
apprentices and online learners.
1The materials needed for this project
are 6.5mm round CZ and 30mm x
4.5mm x 4.5mm stock gauge sterling
silver. Roll the silver to 3mm square and
cut off a 20mm section to form the setting.
Roll through the flat rolls to 1.1mm thick
making sure that the width is no less than
6mm. This will require some creative angle
and width rolling.
2Calculate the length required for the
setting. Cut and square off the ends.
Anneal the strip and form into a round
bezel. You can use round nose pliers
and parallel pliers to bring the ends together.
Hammer the bezel into your 17° bezel block.
Do not use the punch at this stage. Turn it
over and hammer the other end until the
joint tightens. The bezel may look deformed,
but final shaping will be done once it is
soldered.
3To ensure you have a clean tight joint,
you may need to cut through with a
saw blade and re-tighten in the block
before hard soldering.
Hammer the bezel into the 9mm hole and
once the bezel top is flush with the top of
the block insert the punch and finish off the
forming. You will need to be forceful. You
will also notice that silver flashing will form
around the outer edge. Cut this off, anneal
and check that your stone sits on the inside
edge of the setting without dropping in.
4
The top and sides of the setting will be
angled perfectly but the bottom of the
setting will have become distorted,
so carefully file it flat, making sure it
is perfectly parallel to the top. The height of
the setting should be around 8mm. If not,
perform more aggressive hammering in the
block, then cut off 2mm from the bottom.
This will become the under bezel later.
Mark on the top of the bezel for 6 x 2mm
wide perfectly positioned claws.
5Mark a guideline halfway down the
setting and use a 4/0 or 5/0 blade to
cut down from the claw markings. Cut
at a 45°angle until you contact the
guideline, then angle cut across to take the
sections between the claws out. Use a round
needle file to shape the bottom of the drape
cut. You could also use a round bur but try to
use traditional skills. The old-school way to
hold the setting as you work is to use shellac
on a piece of wood doweling or a pencil.
6
Now turn the setting over. Line your
saw blade up with the centre of
the claws and cut from the bottom
at 45° to the halfway mark. Use a
three-square needle file to open the cut at
the bottom. This creates the classic organ pipe
effect once it has been rounded off.
Remove all the scratches and tool marks with
emery paper and use a bush mop to polish
the bottom of the setting ready for the under
bezel attachment.
46
jewellery world - August 2020

7
The small bezel that you prepared
earlier will need to be formed further
in the bezel block to make it a little
higher and thinner. Prepare the top
surfacefor polishing, then solder it to the
bottom of the setting. Ensure it is positioned
perfectly and use minimal solder, otherwise
you may flood the triangular gaps. Pickle to
remove the oxides.
Now you can turn your attention to the
ring shank. Roll the remaining silver to
approximately 2.8mm x 2mm and cut it down
to 50mm.
8
Anneal the strip and bend it into a ring
shape. The ring finger size will be very
small, but it will increase in size later.
Solder, using hard grade.
Start the forging by hammering the opposite
side to the solder joint. Reduce the thickness
to around 1.8mm and the width to 3mm.
Forge the joint side on a flat stake to reduce
the width and build up the thicknessat the top
to approximately 2.7mm thick x 2mm wide.
The dimension will reduce a little more once
you have filled and emery cleaned off the
dents and tool marks.
9
Set your dividers to just over 1mm
and scribe a 10mm line from the inside
edge of the top of the ring. The solder
joint should be in the middle.
Cut from the solder joint on top of the ring
down to the line and carefully turn the saw
cut 90° to cut along the scribe line. Cut both
sides ensuring that your saw cutting stays
directly on the scribe line.
10
Prise the shoulders open with
a pen knife until you can grab
them with your chain nose
pliers. Bend the shoulders up
into a nice sweeping curve, making sure they
are symmetrical. Place the setting against the
ring and mark off along the under bezel. Cut
out the rail section so that the setting fits into
the gap. You may need to trim off parts of the
shoulder ends so that the four joints all make
contact and the setting is lined up perfectly.
11components together. Flux and use
Once the setting fits and is lined
up perfectly with no joint gaps,
use binding wire to hold the two
the minimum amount of medium grade solder
on the joints. It is recommended that you
solder one joint first, allow to cool, then check
that the components are correctly lined up
before finishing the solder operation.
The traditional way to dress open shoulders is
to solder a small section of chenier tube into
them. Use the remaining silver to make the
tube (instructions are in the video).
12
tube shoulder joints.
Use a minimal amount of solder
to ensure all the decorative
detail is kept. Pickle, and trim
off any excess solder around the
Polish all surfaces including the inside of the
settings. The ring is now finished and ready
for assessment before stone setting.
Peter Keep is a
master jeweller
and teacher. He
offers structured
online courses
that have helped
thousands of
students around
the world improve
their skills.
This online course includes six videos with
detailed instructions.
www.jewellerytrainingsolutions.com.au/
courses/traditional-solitaire-ring
Jewellery Training Solutions is helping to train the next generation of jewellers
and offers a comprehensive online training service for including the popular
industry recognised Ten Stage Apprenticeship Course.
Check out all the courses and options.
www.jewellerytrainingsolutions.com.au
August 2020 47

services
services
services
Supplier to
all buying groups
Fast delivery Australia wide
THE BATTERY MAN
MILN & CO. Pty Ltd
Ph: 02 4655 7707 M: 0412 702 834
E:stuart.miln@milnco.com.au
Lancier Watch Bands - Leather, metal, sports.
Watchglasses. Seals. Batteries. Quartz Movements.
Pins/tools. Jewellery findings. J C Hurst Bangles.
Fischer Barometers and Tide Clocks
Chris O’Neill
Piecemaker
2015 YJG Bench Challenge
Hand Engraving Champion.
PO Box 112
Toronto NSW 2283
P: 02 9380 4742 ∙ F: 02 8580 6168
E: sales@adelaimports.com
Adela Imports offer over 180
designs of sterling silver chain,
with up to 20 lengths available
in each from stock.
Also offering a range of
uniquely designed silver
jewellery.
Nearly 40 years of trusted
service to the Watch &
Jewellery Industry.
Free call: 1800 244 354
Glues
Also specialising in quality
Handmakes, Repairs and
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Sydney CBD.
0405 689 834
Catalogue available.
www.adelaimports.com
Your one stop battery shop
& much more.
orders@thebatteryman.com.au
for sale
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JEWELLERY STORE FOR SALE - $400K Neg
• Modern layout, 100 square meters set up as retail with
space for work bench and watchmaker.
• Established in 2003, part of the best jewellery group in
Australia in affluent western suburb of Brisbane.
• High traffic, database of other 3,000 customers, great
manufacturing and repairs.
• Great rent, no outgoings or marketing fees on lease.
• Perfect for enthusiastic, hard working jeweller.
• Contact the owner on 0419 779 209.
NEW CENTURY BRILLIANT ENTERPRISES
* Guarantee Quick Job - Finish within 7 Days
* Rough Dia Polish & PRC Invisible Grooving
* Repair Any Chipped & Matching Pair
* Recut according to Specific Size
* GIA G, VG Cut to Excellent Cut
* Old Cut to New Modern Cut
M: 0404 063 330 W:(02) 9211 0310
Your Diamond and Gemstone Doctor
Over 40 years repair services. Please book by appointment.
Relaxing...
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jewellery world - August 2020

ATHAN
IMPORTERS OF
FINE ITALIAN
JEWELLERY
18CT SPECIALISTS
ANGER
A LAB-GROWN
DIAMOND SPECIALIST PLUG-IN
Watch the Video
info@cadfolio.com
9CT & 18CT CHAINS INCLUDING...
TRACE CHAINS 1.0mm - 2.4mm
WHEAT CHAINS 1.0mm - 2.0mm
CURB CHAINS regular and open
14CT & 18CT W/G & Y/G ROUND
OMEGAS 1.0mm, 1.5mm & 2.0mm
14CT & 18CT 2/T OMEGAS 2.0mm, 2.5mm & 3.0mm
18CT UNSET TENNIS MOUNTS 0.03ct - 0.50ct
POSSIBLY THE FINEST QUALITY
AVAILABLE IN THE MARKET
SUITE 602/220 COLLINS ST. MELBOURNE VIC 3000
T: 03 9663 2321 F: 03 9663 7821 E: info@athan.com.au
PURCHASE ONLINE
www.athan.com.au

NEW PRODUCTS
Blaze | DPI Jewellery | +61 3 9894 7891
The Blaze Promotion Pack 2 includes 32 piece selection of our top
sellers in stainless steel, 10 piece selection in tungsten steel rings
plus Blaze display stand and ring towers.
www.jewellerydpi.com
Jewellery Centre | +61 7 3221 3838
Jewellery Centre’s Latest
Delicate and Classic Pearl Pieces
www.jewellerycentreaustralia.com
Dear Addison | +61 2 9452 4981
A fun and vibrant collection from Dear Addison, the new Saltwater
Collection for Spring/Summer 2020 is filled with gorgeous details.
Layering is set to be a key trend this season with this injection of
delicate necklaces and earrings featuring colourful stones. Pictured
here are the Lana and Tail Feather necklaces and Delta Hoops with
lapis, jade and pink crystals.
www.dearaddison.com.au
Pastiche | +61 2 9452 4981
The Sienna Collection showcases unique
Pastiche designs combining golden tones
and on-trend styles crafted in stainless steel
or solid sterling silver. This collection will be
a hit with your customers as most pieces
retail for under $100! Exciting additions
to this season include the Willow and
Savannah sets in sterling silver as well as the
beautifully light Mosaic set in stainless steel.
www.pastiche.com.au
50
jewellery world - August 2020
Ikecho | +61 2 9266 0636
9ct rg natual pink edison 13mm freshwater pearl
diamond shepherd hook earrings .04ct
www.ikecho.com.au

GREAT
ADVERTISING
PACKAGES
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