2020-2021_Nevada County Gold


An in depth introduction to Historic Nevada County, California including Grass Valley, Nevada City, Penn Valley, Truckee and Sierra County.


Plan, Create, Grow

During the Gold Rush, entrepreneurs provided food, goods and shelter, and often achieved

greater wealth than the miners.

Today, the county’s economy includes everything from cutting edge technology companies to

manufacturers that ship products all over the world to small retail businesses.

Tourism has been a factor in the eastern end of the county since the mid-1890s, and the

town of Truckee has for the most part been tourist driven. Today, however, the community is

exploring ways to build a more diverse economy.



Working with businesses looking to grow

and entrepreneurs thinking of creating a

business, the Nevada County Economic

Resource Council (ERC) is also dedicated

to assist in business attraction and


A part of the ERC is the Nevada County

Tech Connection. It concentrates on

developing, retaining and attracting tech

talent and businesses, and is an off shoot

of the Connected Communities Academy.

The Academy offers training in the field of

technology, information about tech careers

and advice for those looking to change

careers. ncerc.org; nctechconnection.org

Business Ignitor

The nonprofit Sierra Commons has

education programs, tools to turn ideas

into new businesses and helps existing

businesses go to the next level. Look into

their mentorships, classes, workshops, the

in-depth Ignitor Course and shared office

space. sierracommons.org

Get Going

Want to start a business, but need

help? Contact the Sierra Small Business

Development Center at the Sierra Business

Council. Here you will find one-on-one

advice on everything from developing a

business plan to marketing to financing.

There are two offices in Nevada County–

one in Truckee and one on New Mohawk

Road in Nevada City. sierrasbdc.com


You Bet! Bicycle Sales & Service

“I couldn’t have done it without them,” says Jay Barre, owner of You Bet!

Bicycle Sales & Service in Nevada City. “Them” is the Sierra Small Business

Development Center (SSBDC).

Barre put his brick and mortar shop together from scratch, step by step,

with help from a SSBDC mentor. He was guided through each phase,

starting with writing a business plan. Along the way, he was also put in

touch with helpful specialists.

Having been in the bicycle industry for years, he saw potential to start his

own business, which opened in August of 2019. The shop’s main focus is

on servicing bikes, but he also sells them. The emphasis is on mountain

biking and gravel riding.

He has also connected with the community by organizing group rides in

the mornings and evenings, and the Nevada Union High School bike team

stages rides from his shop off Searls Avenue.



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