Epub Download International Marketing (Irwin Marketing) Full Online

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DOWNLOAD EBOOK# International Marketing (Irwin Marketing) Full Pages Details

Details Product: Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click Features below for more.
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Language: English
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Epub Download International Marketing (Irwin


Marketing) Full Online

Description Epub Download International Marketing

(Irwin Marketing) Full Online

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this

17th edition of International Marketing with their well-rounded perspective of


international markets that encompass history, geography, language, and religion as

well as economics, which helps students see the cultural and environmental

uniqueness of any nation or region. In addition to coverage of technology's impact on

the international market arena, the 17th edition of International Marketing features

new topics that reflect recent changes in global markets, updated teaching resources,

and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook

that lets instructors assign textbook readings and incentivize students' engagement

with course content. Click Features below for more.

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