DOWNLOAD EBOOK# International Business Case Studies for the Multicultural Marketplace Full Pages Details
Details Product: This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
Author: Robert T. Moran
Language: English
Format: PDF / EPUB / MOBI
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PDF Download International Business Case
Studies for the Multicultural Marketplace Full
Online
Description PDF Download International Business
Case Studies for the Multicultural Marketplace Full
Online
This comprehensive guide presents specific, real-life examples of the strategies and
tactics used by some of the world's most successful international businesses and
organizations to excel in the global marketplace. Divided into six major sections, this
important book features more than 30 case studies that span critical issues of
international business--globalization; negotiation; marketing; product/service quality;
joint ventures and strategic alliances; and culturally diverse workforces. Each case
study focuses on a particular company, region, or management style to clearly
illustrate proven techniques for capitalizing on the cultural diversity of people,
products, and markets. With contributions from more than two dozen business
executives and professors, spanning the globe from Japan, to Germany, China to
Mexico, this casebook provides a broad spectrum of current and future approaches to
acheiving international and cross-cultural business success.
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