Alice Vol. 4 No. 2
Published by UA Student Media Spring 2019.
Published by UA Student Media Spring 2019.
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2000s:<br />
In 2004, Dove launched its Real Beauty<br />
Campaign, a campaign geared toward the celebration<br />
of a woman’s natural beauty, steering away from<br />
the model-esque ideals of the common marketing<br />
targeted toward women. The 2000s also saw an<br />
increasing amount of young and independent girls<br />
at the helm of tween entertainment. Shows Hannah<br />
Montana, iCarly and That’s So Raven featured<br />
adolescent girls facing real world problems, albeit<br />
unrealistic scenarios. As a result, these young stars<br />
became the models for which teenagers and young<br />
girls sought to imitate in life and in beauty. Glossy<br />
lips and sparkly eyelids reigned supreme in the early<br />
2000s, gracing the faces of every teen.<br />
Get the Look:<br />
NYX Professional Makeup Foil Cream Play<br />
Eyeshadow - Woman of Steel<br />
Merle <strong>No</strong>rman Lip Polish - Diamond Diva<br />
2010s-Present:<br />
The present decade is one latent with opposition,<br />
specifically featuring two trends on opposite ends<br />
of the beauty spectrum. The age of YouTube and<br />
makeup bloggers ushered in a trend of full-faced,<br />
heavily contoured looks. More recently, a trend of<br />
light, minimalist makeup has developed, facilitated<br />
by millennial-based brands Glossier and Milk. While<br />
these two trends diverge, both looks stem from selfexpression<br />
and the belief that women should do their<br />
makeup based on what pleases them, not others.<br />
Get the Look(s):<br />
Anastasia Beverly Hills Amrezy Highlighter<br />
Milk Sunshine Skin Tint SPF 30<br />
10 <strong>Alice</strong> Spring 2019
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