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Description
At Accuer, our business depends on helping successful product developers become even better.
We need to provide real results, quickly, in lots of different areas. Because we need to stay at the
leading edge, I've studied and read almost every book on lean product development; this one is
better than the rest of them combined! Why? It's a unique combination of practical methods and
clear explanations of the science that makes them work. If you've enjoyed Don's previous books
as much as I have, you're guaranteed like this one. ----David W. Paulson, President Accuer,
Inc.This book challenges an awful lot of fashionable ideas on improving product development
processes. It provides a vast number of very solid principles that could make a big difference for
almost any product development organization, from beginners to the most advanced. It offers a
fundamentally different way of thinking about product development processes. Don't read it if you
are content with business as usual! ----Andrew Flint, Microsoft Hardware Read more “..the
dominant paradigm for managing product development is wrong. Not just a little wrong, but wrong
to its very core.” Today’s product development orthodoxy is broken. What’s wrong?
Companies are pursuing the wrong goals. They maximize capacity utilization, and wonder why
cycle times are so long. They strive to conform to plan, and wonder why new obstacles constantly
emerge. They try to eliminate variability, and wonder why innovation disappears. They carefully
break processes into phases and gates, and wonder why things slow down instead of speeding
up. Ironically, each of these actions actually hurts more than it helps.We need a different
approach, one based on solid economics and real science. The heart of this approach is FLOW,
and the enemy of flow is the invisible and unmeasured queues that undermine all aspects of
product development performance. Stagnant piles of idle work lengthen cycle time. At the same
time, they delay vital feedback and destroy process efficiency. Yet today, these queues remain
unmanaged. Ninety-eight percent of product developers neither measure nor control their
queues.But, how can we manage these queues and achieve real flow? It takes a bit of science.
We can start with the ideas of lean manufacturing. Then, we must recognize the vast difference
between the stable world of repetitive manufacturing and the high-variability world of product
development. A product development process must thrive in the presence of variability. Ultimately,
we must reach even further, drawing upon ideas from the Internet, transportation systems,
computer operating systems, and military doctrine. This is the first book that comprehensively
describes the underlying principles that create flow in product development processes, principles
that have produced 5x to 10x improvements, even in mature processes. It combines a lucid
explanation of the real science behind flow and a rich