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Behavioral Finance: Psychology, Decision-Making, and

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Behavioral Finance: Psychology, Decision-Making, and

Markets

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business account Hardcover: 432 pages Publisher: Cengage Learning; 1 edition (September 23, 2009)

Language: English ISBN-10: 0324661177 ISBN-13: 978-0324661170 Product Dimensions: 7.5 x 0.8 x 9.2

inches Shipping Weight: 1.8 pounds (View shipping rates and policies)

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Book Description

Discover a structured, applied approach to behavioral finance with Ackert/Deaves'

BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This

comprehensive text links finance theory and practice to human behavior with applications in

every chapter. The book builds upon principles of finance, connecting content to psychological

principles of behavioral finance, including heuristics and biases, overconfidence, emotion and

social forces. Readers learn how human behavior influences the decisions of individual investors

and professional finance practitioners, markets, and managers. The book clearly explains what

behavioral finance indicates about observed market outcomes as well as how psychological biases

potentially impact the behavior of managers. Readers see, first-hand, the implications of

behavioral finance on retirement, pensions, education, debiasing, and client management. This

book spends a significant amount of time examining how practitioners today can use behavioral

finance to further their success.

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