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Sole Provider: Thirty Years of Nike Basketball
BOOK DETAIL
Hardcover: 244 pages Publisher: powerHouse Books; 1st edition (November 1, 2002) Language: English
ISBN-10: 1576871614 ISBN-13: 978-1576871614 Product Dimensions: 9.5 x 1 x 9 inches Shipping Weight:
2.6 pounds Customer Reviews:
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Book Description
Designed with Nike's trademark visually gripping graphics, Sole Provider: Thirty Years of NIKE
Basketball is a collection of Nike hoop shoes and the subculture that surrounds them. Text by
Slam magazine editor-at-large Robert "Scoop" Jackson, Sole Provider gives the inside story of
NIKE Basketball - from its inception in 1972 to its incredible success as the basketball brand with
over 60% market share. Featuring anecdotal facts and figures, inside interviews with NBA
players, Nike footwear designers, musicians, and other pop-culture notables, Sole Provider
showcases the historical context of the game with exclusive images from Nike's archives: posters,
print advertisements, commercial stills, behind-the-scenes footage, NBA photos, and neverbefore-published
images. Features spreads that illustrate the development of the most pivotal
shoes during this period, as well as interviews with designers and drawings of their prototypes;
Features the key shoes and the players associated with them including: The Blazer (George
"Iceman" Gervin), The Bruin (Moses Malone), The Air Force I (Michael Ray Richardson), The
Air Jordan (Michael Jordan), The Alpha Force (Charles Barkley), and many more. Features
never-before-published images - as well as insights - from the Nike archives of iconic NBA
players including Moses Malone, Patrick Ewing, Michael Jordan, Charles Barkley, and Jason
Kidd, among others. Features still from famous advertising campaigns by Wieden & Kennedy
featuring Nike alumni including Spike Lee, Bugs Bunny, Steve Martin, Godzilla, and Lil' Penny,
among others. Index pages provide an at-a-glance look at all the shoes produced. Features a
chronological history of the Nike and NBA partnership over three decades. Features the WNBA
(Women's National Basketball Association.)

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