Marketing and Sales - Madame Tussauds
Marketing and Sales - Madame Tussauds
Marketing and Sales - Madame Tussauds
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The marketing mix<br />
Price<br />
• This is what a customer<br />
pays for a product <strong>and</strong><br />
service<br />
• The right price is one that<br />
people are prepared to<br />
pay<br />
• It also allows the<br />
organisation to make a<br />
profit