Nexis3 Office Furniture Line Pages with cover

jna6644

Office Furniture Line

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A Nexis3 Company

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shmö

Who is Nexis3?

Nexis3 is a case good manufacturing company that

offers high quality automated manufacturing with

fast lead times. They operate in the business-tobusiness

market consulting with clients to deliver

unique manufacturing solutions to fit their needs.

Additionally, they deal with business-to-consumer

projects in instances where companies cannot

adequately meet their customers needs.

What is schöen möbel?

Schöen möbel will act as the sister company of

Nexis3 offering their first in-house product. Nexis3

will continue to operate the custom fabrication

and engineering side of the business while slowly

transitioning into the office furniture market.

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The junction between thoughtful

design, purposeful engineering and

cutting edge technology

Die Verbindung zwischen

durchdachtem Design, zielgerichtetem

Engineering und modernster

Technologie


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Contents

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Phase 1:

Defining Target Persona Challenges and the

Customer Experience

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Phase 2:

History of the Office and Product Offerings

03

Phase 3:

Understanding Sample Size and Product

Configuration

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Phase 4:

Conclusion and Thank You

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Understanding the Target Consumer

1Schöen möbel will operate in the business-to-

business market, but also offer select products

to consumers. An underlying issue with laminate

products and lean manufacturing is the amount

of options available. Customers are overwhelmed

with the amount of options offered and are quick to

change their minds. This product line will condense

the amount of samples, hardware, and sizes available

for regular production.

Our target customer wants to know exactly what they

are ordering, how much it costs, and how fast they

can receive product. For larger jobs with specific size

requirements, software can accurately map out the

material cost and give a reliable projection for lead

times.

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Understanding the Target Consumer

We identified two customer personas that we are

looking to design products for.

Our first persona is an interior designer who works

with large businesses who have multiple locations.

They want their furniture to match from space to

space with the ability to add custom variants to our

products to fit their needs.

Our second persona is a consumer who wants to

customize their own products and is willing to pay

more for better quality furniture. They appreciate the

ability to receive product quickly and understand the

cost associated with that convenience.

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Custom finishes, expert build

quality and fast lead time

Kundenspezifische

Oberflächen, fachmännische

Verarbeitungsqualität und schnelle

Vorlaufzeiten

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Understanding the Target Consumer

In the existing customer experience there are

three key points where the progress of a project

experiences the most change. When customers start

a project and communicate their requirements, the

quality of their communication varies. The initial

inquiry could be very formalized with specific space

layouts and outlines including all the necessary

components to complete the project. Or, project

specs are sent for the sales team and engineers to

fill in the blanks.

The next point in the project is when the finalized

specifications are created by the sales and

engineering team. Clients go back and fourth

between sales and engineering and some parts of

the project can be lost in communication resulting

in mistakes being made. Often, most mistakes are

avoided but sometimes they are not caught until

a later stage in the process. Then the production

process begins.

During the production, clients can continue to make

changes and cause major project delays. Ultimately

those changes slow down manufacturing and hold

up other jobs on the production line.

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Physical Evidence

Website Visit

Contact Visit Discussion

Customer Actions

Navigates Website

Sends

Inquiry

Facility

Tour

Chooses samples

and hardware

Sales Dialogue

Receives email

about quote

times and visit

Tour by owner and

sales team

Provided lead time

samples and quote

Backstage Actions

Sales prepares a

quote for client

approval

Discussion with

owner about

client visit

Created by

assigned employee

Support Actions

Engineers review

materials

Cloud Data

referenced for

available stock

Referenced cloud

system based on

final input

In this current customer experience there are multiple

lines of communication that inhibit client contact.

The initial dialogue between the customer from the

point of contact to the first conversation is too long.

Following the approval and production phase, if the

client decides to make changes during the process,

there needs to be a full production stop.

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Approval Changes Completion

Client approves

production

Client makes

changes

Customer is

informed of the

project completion

Sales informs

engineers about

requirements

Sales informs

engineers about

changes

Sales informs

customer about

project completion

Engineers begin

CAD/CAM

Engineers discuss

changes and

potential setbacks

Discuss setbacks

with owner

AutoCAD, Imos and

cloud data system

Project is sent to

the CNC shop

Skype and cloud

data system

Production stop

Assembly begins

Cloud data system

signals the project

completion

Construction

Changed parts are

Parts are sorted for

begins

found

assembly

Panels are

laminated

Panels recut

Products are built

Material is cut and

sorted

Parts are resorted

Products are

scanned and

labeled

Machining and

Parts are

Components are

finishing begins

rechecked

packaged

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Physical Evidence

Website Visit

Customer Contact Project Discussion Approval

Customer Actions

Receives

questionnaire

prompt

Discusses project

parameters with

sales

Digital or in

person

Client approves

production

Sales Dialogue

Sales reaches out

to customer about

project scope

Provided samples,

change period lead

time and quote

Sales informs

customer about final

agreement items

Backstage Actions

Company meeting

discussing

potential project

Created by

assigned employee

Engineers begin

processing the

project materials

Support Actions

Website Software

Review cloud

data for available

materials

AutoCad, Imos

and the cloud data

system

AutoCad, Imos

and the cloud data

system

Project is sent to

the CNC shop

Construction

begins

This chart illustrates how this process should

function in the current system in place at Nexis3.

Here there are appointed communication groups

where information is exchanged from the client to all

parties involved in the project. Additionally, there is a

full production stop when changes to the project are

requested.

Panels are

laminated

Material is cut and

sorted

Machining and

finishing begins

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Changes

Project Delay

Completion

Client makes

changes

Client approves

new changes

Customer is

informed of the

project completion

Sales holds a

Sales informs

Sales informs

meeting, informs

engineers about

customer about

client of delay

approval

project completion

Engineers make

changes

AutoCAD, Imos and

cloud data system

Project is sent to

the CNC shop

Project Stop

Production stop

Assembly begins

Cloud data system

signals the project

completion

Construction

Changed parts are

Parts are sorted for

begins

found

assembly

Panels are

laminated

Panels recut

Products are built

Material is cut and

sorted

Parts are resorted

Products are

scanned and

labeled

Machining and

Parts are

Components are

finishing begins

rechecked

packaged

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Physical Evidence

Website Visit

Customer Contact Project Approval Change Period

Customer Actions

Receives

questionnaire

prompt

Discusses project

parameters with

sales

Digital or in

person

Client approves

production

Sales Dialogue

Sales reaches out

to customer about

project scope

Provided samples,

change period lead

time and quote

Sales informs

customer about final

agreement items

Backstage Actions

Company meeting

discussing

potential project

Created by

assigned employee

Engineers begin

processing the

project materials

Support Actions

Website Software

Review cloud

data for available

materials

AutoCad, Imos

and the cloud data

system

AutoCad, Imos

and the cloud data

system

Project is sent to

the CNC shop

Construction

begins

This chart illustrates how this system would function

with a semi-custom product line optimized for the

current manufacturing capabilities of Nexis3. In this

system there is a focus on the client and their needs.

This allows the project lead times to be consistently

projected from project to project.

Panels are

laminated

Material is cut and

sorted

Machining and

finishing begins

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Completion

Customer is

informed of the

project completion

Sales informs

customer about

project completion

Assembly begins

Cloud data system

signals the project

completion

Parts are sorted for

assembly

Products are built

Products are

scanned and

labeled

Components are

packaged

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Customer Discovery

Awareness

Website

Navigation

Interest

New Manufacturer

Easy to navigate

Interesting graphics

Custom finishes

Oversaturated Market

Google ad engine

Limited product variety

Product Differentiation

Inscentive to buy

In our customer journey we have identified what

our ideal path to purchase would include. The green

boxes are positive qualities of our product and red

boxes are negative.

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Product Purchase

Configuration

Purchase

Packaging

Assembly

Price out options

Competitive price

Interesting graphics

Instructions

Customize product

Direct shipping

Size and weight

Parts Lists

Visualize color and functions

Incentive to buy

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Consumer-centric, transparent

and accountable

Verbraucherorientiert, transparent

und rechenschaftspflichtig

Through our research and product development

we aim to offer our customer the best experience

in office furniture. They have the ability to choose

their product, size and finish without questioning our

quality or service.

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History and Inspiration

2During the research phase, we looked at European

companies in Germany, Denmark and Italy to

understand how they design and manufacture

products. Modular office furniture as we know

it today was created in the late 60’s by an

Italian company called Tecno. They used simple

components that could be scaled to fit in small or

large settings. Companies using their products had

the ability to grow into an office space.

Our office system uses the traditional 32mm system

used in cabinet making. It assigns rules to the sizes

of cabinets and components to easily scale up or

down for ease of manufacturing. Using this system

allows for a wide range of custom options for

storage height adjustments.

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Hardware and Direction

We have chosen to offer the most advanced

hardware and finish options available. Their delivery

channels are reliable and transparent. In our search

we have honed in on the best component options

to deliver a parametric product experience that can

accommodate a wide range of project scopes.

Narrowing down the available options ensures

the decision process is more straightforward and

structured. We stand by all of the companies we

have included in our launch of schöen möbel.

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Workspaces

Desks

Our desks and configurations

are versatile, featuring heightadjustable

and static options

suitable for any space.

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Storage


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Storage

Shelves

Our modular shelf design allows

for any size configuration and

compact shipping.

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Break Room



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Home Office


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Executive Office and Meeting Room



Workspaces

Simple design allows for easy

configurations that encourage

productive workflow.

Simple utilitarian design,

streamlined productivity

Einfaches, zweckmäßiges Design,

optimierte Produktivität

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It is imperative that every customer knows exactly

what they are going to receive. Our systems allows

our customers to have a hand in the design and

configuration of their own unique solutions.

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Product Configurator

3Using UnrealEngine4 (a graphics generator) we are creating

a platform for product visualization. This gives clients the

ability to see what their custom product looks like before

purchase.

Narrowing down the samples and generating a real-

time quote will make the purchasing experience more

streamlined.

To create this, I paired with Alex Raguso, a junior 3D Digital

Design major, who helped transfer all the files into UE4 and

create the final configurator. This was part of an Unreal

Engine grant awarded to Shaun Foster, the Director of the

3D Digital Design program, intended to document a cross

disciplinary project with real world applications.

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Product Configurator

Sample Size

We chose a robust sample size

to give customers a breadth of

combinations to choose from.

Using UE4 as visualization software

allows for real-time creation of our

products. This information helped

Alex create all the combination trees.

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Product Configurator

Creating the product configurator with the

UnrealEngine4 was pivotal to Alex’s role on the project.

The UE4 ‘Blueprinting’ system added a level of visual

clarity to the project with it’s easy to read and write

node-based logic trees. UE4 also has substantial

online documentation that helped him keep the project

moving whenever a roadblock was reached.

With Alex on contract for only 20 hours of work

through an Unreal Engine Grant, having access to an

active online community of developers constantly

sharing their advice and techniques allowed him to

make the most of his time.

UE4 naturally comes with many tools that streamline

working with 3D assets because it is a game creation

platform. Displayed is the logic graph for the function

‘Top Shelf Change’.

Since UE4 can store animations within the engine as a

time line graph that can be referenced in the blueprint

editor, the ‘open’ and ‘close’ actions for any single

component on the product could share the same

function. This would allow for the animation time line

to play normally or in reverse.

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Product Configurator

Unreal allows for a single material to have multiple

custom parameters that can drive logic within the

material. Alex used material parameters to allow each

material on the product to change and be configured

to the users needs.

A tree of linear interpolation nodes controls what

texture sample gets passed through to the final

color input of a material. By triggering the change of

parameters “Selection A”, “Selection B”, “Selection

Trigger” and “SelectionTrigger02” with UI elements,

the user can change materials on the product with the

click of a button.

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Product Configurator

We have taken the best technology, manufacturing,

and visualization available to offer robust and quality

furniture solutions made in America.

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German Inspired, American Made

Deutsch inspiriert, amerikanisch

gemacht

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Conclusion

4My name is Jimmy Antonelli and I am an Industrial

Designer from the Chicago area. I am interested in

using technology and manufacturing techniques

to help create profitable and scalable products.

Understanding the market and the factors involved in

the product cycle are where I start when beginning to

think about a design solution.

In this instance the solution has more factors

than just the product involved. This furniture line

incorporates a streamlined system that allows

for faster planning, manufacturing, and delivery.

However, in order for those to work together, it starts

with the customer experience.

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Thank You

I want to extend a thank you to all the professors and

faculty that have helped me throughout my college

experience at Rochester Institute of Technology. In

light of the recent COVID-19 social distancing orders,

the class of 2020 was unable to end college in the

traditional way.

I have used this experience to grow as a person and

designer and understand that even when things end

without closure, the bonds I have created over the

years in college will outlive this short stint in time.

A special thank you to:

Tim Wood

Steve Schoenacker

Mary Golden

Will Tracey

Gary Molinari

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A Nexis3 Company

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Schöen möbel licensed by Nexis 3 Inc. 1681 Lyell Ave,

Rochester, NY 14606 www.nexis3.com www.schoenmobel.com

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