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PDF [Download] Data Strategy: How to Profit from a World of Big Data, Analytics

and the Internet of Things [PDF EPUB KINDLE]


PDF [Download] Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet

of Things [PDF EPUB KINDLE]

PDF [Download] Data

Strategy: How to

Profit from a World of

Big Data, Analytics

and the Internet of

Things [PDF EPUB

KINDLE]

Description

'Bernard hits the pulse of one of the largest transformations impacting all businesses with this

book. Having a robust data strategy and data science roadmap has become an essential part of

every organization's DNA. This book provides a roadmap on how to get there with key insights

from leaders in the space.' (William Merchan, Chief Strategy Officer, DataScience)'Bernard

perfectly distils the need for well formulated business questions in a time when virtually anything

can be measured and analyzed' (Dan Morris, Sr. Director, Data Platform at Viacom)'Data Strategy

isn't just for data people: Bernard Marr shows that a Data Strategy deserves attention on the

same level as a company's marketing, customer, product, and talent strategies. In my experience,

a data strategy is critical to the success of all of these efforts. I believe Bernard's book is a

valuable starting point for developing your data strategy. I found it brought together a number of

lessons I've learned. If you've never developed a data strategy, it's worth reading twice.' (David

Purdy, Data Scientist, Uber)'Leveraging data to drive competitive advantage has shifted from

being an option to a requirement, and Bernard provides a comprehensive roadmap for leaders

focused on mapping and assessing their journey. His range of case examples, spanning the

Digital Natives to small businesses, are engaging and informative, reinforcing the importance of

starting from a business orientation. This should help readers accelerate business value as well as

navigate the crowded landscape of technology, support and data options.' (Andrew Salesky, SVP,

Global Data Officer, Charles Schwab)'A clear, concise and exciting road map for maximizing value

from data in today's hyper competitive business landscape' (Ralph Blore, Leader Central Analytics,

Visa)'As we enter the Fourth Industrial Revolution Marr tells us that it will be those companies that

view data as a strategic asset that will survive and thrive. He helps us understand how data can

improve decision making, improve operations and can be monetized in products or services. His

latest book is both a reference manual for all aspects of understanding Big Data and a guide to

how to use it to create value in any organisation. Whatever your view of the increasing use of data

and automation, Marr's expertise will help you shape your own future using data.' (Andy Rubin,

Chairman, Pentland Brands)'Algorithm will control every aspect of our lives. This book is the 2017

how-to-guide to take advantage of data to outthink, outcompete and outperform.' (Henrik von

Scheel, Advisory Board Member, Google)'Marr provides a sound, thorough overview of the key

elements that shape data strategy, and he weaves in compelling real-world examples that highlight

the importance of building a data-driven business to excel in today's data economy.' (Brent Dykes,


Director, Data Strategy, Domo)'If you're a person in charge of data strategy for your compa

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