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Strategic Marketing Management, 8th Edition
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business account Paperback: 284 pages Publisher: Cerebellum Press; 8 edition (June 15, 2014) Language:
English ISBN-10: 1936572192 ISBN-13: 978-1936572199 Product Dimensions: 7.5 x 0.6 x 9.2 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
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Book Description
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and
offers a structured approach to identifying, understanding, and solving marketing problems. This
book delineates a comprehensive framework for articulating sound marketing strategies to guide
business decisions involving product and service design, branding, pricing, sales promotion,
communication, and distribution. The concepts, principles, and frameworks advanced in this book
apply to a wide range of organizations, from startups to established market leaders, from
packaged-goods manufacturers to value-added service providers, from nonprofit entities to forprofit
corporations.

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