Strategic Marketing Management, 8th EditionBOOK DETAILAmazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a freebusiness account Paperback: 284 pages Publisher: Cerebellum Press; 8 edition (June 15, 2014) Language:English ISBN-10: 1936572192 ISBN-13: 978-1936572199 Product Dimensions: 7.5 x 0.6 x 9.2 inchesShipping Weight: 1.1 pounds (View shipping rates and policies)Step By Step To Download Or Read Online1. Click Button "DOWNLOAD" Or "READ ONLINE"2. Sign Up To Acces "Strategic Marketing Management, 8th Edition"3. Choose the book you like when you register4. You can also cancel your membership if you are bored5. Enjoy and Happy Reading
Book DescriptionStrategic Marketing Management (8th Edition) outlines the essentials of marketing theory andoffers a structured approach to identifying, understanding, and solving marketing problems. Thisbook delineates a comprehensive framework for articulating sound marketing strategies to guidebusiness decisions involving product and service design, branding, pricing, sales promotion,communication, and distribution. The concepts, principles, and frameworks advanced in this bookapply to a wide range of organizations, from startups to established market leaders, frompackaged-goods manufacturers to value-added service providers, from nonprofit entities to forprofitcorporations.