Statesboro Urgent Care Brand Guidelines

Aminatta

1

Corporate Brand Guidelines

2020


Statesboro Urgent Care is a sister care center of

Statesboro Medical Group based in Statesboro,

Georgia. Our experienced providers are equipped

with the tools and technology needed to provide

quality care. Some of our services include drug

screening, health, and student physicals, workman’s

comp injuries, everyday illness, immediate

and non-life threatening emergencies.

At Statesboro Urgent care, the community comes

first. From our medical team consists of board-certified

medical doctors, nurse practitioners, medical

assistants, and other medical specialists, we are

able to provide effective and quality care for our patients.

We also aim to create a compassionate environment

while exceeding your expectations in your

overall care.

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Table of Contents

About Us

The Story......................................................................................................... 02

Our Vision

Core Values...................................................................................................... 06

Tag Line........................................................................................................... 06

Positioning...................................................................................................... 06

Logo Standards

Statesboro Urgent Care Logo....................................................................... 07

Logo Usage..................................................................................................... 08

Primary Logo Spacing................................................................................... 08

Minimum Size................................................................................................ 09

Logo Kerning.................................................................................................. 09

Do’s and Don’ts............................................................................................... 11

Color Palette

Official Colors................................................................................................ 15

Typography

Typography................................................................................................ 18-19

Stationary Guidelines

Letterhead....................................................................................................... 22

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4


5

LOGO

STANDARDS


OUR VISION

Statesboro Urgent Care provides quality and affordable care while

promoting overall patient and community wellness.

CORE VALUES

COMMUNITY

HEALTH

INNOVATION

AWARENESS

TAGLINE

... Where Community Comes First

POSITIONING

Quality care and overall wellness for all

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STATESBORO URGENT CARE LOGO

The Statesboro Urgent Care logo is the most immediate representation of our company, our

people, and our brand to the world. To continue to support name recognition and build brand

awareness in the marketplace, the logo must appear as shown in at least one location on all

print, electronic, and promotional items. Consistent use of the logo across all marketing vehicles

is vital to clear communication and perception of the brand.

PRIMARY LOGO

The primary logo should be used

on all marketing materials. This is

the logo that is recognized as our brand

SECONDARY LOGO

The secondary logo can be used instead of the

primary logo but not as frequently. Primary

and Secondary logo should not be used on the

same material. This logo can also be recognized

as part of our brand.

SYMBOL

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The symbol should be used on all monogram

usage. This symbol can be used as the

secondary symbol on label seals or texture

or patterns, it can only be used in dark

yale blue or white. Primary color should be

dark yale blue


LOGO USAGE

The Statesboro Urgent Care logo can be placed on a white or dark yale blue background.

When placed on photography, the logo should appear in a clear space of the image.

PRIMARY LOGO CLEAR SPACE

The primary Statesboro Urgent Care logo should always maintain the required clear space.

No text, image, right edge, etc., should ever interfere with logo clear space.

.245in

1.45in

2.416in

.245in

.194in

.201in

3.86in

.194in

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Preferred clear space equals .5 of X around the logo, see visual above. The logo may

be black or white only; this rule applies to all communication materials.

MINIMUM SIZE

To ensure legibility and brand consistency when using the Statesboro Urgent Care

logo, the minimum size of the should not be smaller than 1.5 inches wide.

1.5 inches

LOGO KERNING

STATESBORO

URGENT CARE

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DO’S AND DON’TS

The Do’s and Don’ts do not illustrate every acceptable use and violation of the

Statesboro Urgent Care logo. Beyond these restrictions, the safest and best way

to maintain our brand communication is to minimize alterations to the logo.

DO’S

DO scale the logo proportionally.

DON’TS

DO NOT flip the logo horizontally

or vertically.

DO NOT rotate the logo

DO NOT stretch the logo

DO place logo using correct single

color option depending on situation.

DO NOT modify the logo’s approved

colors.

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13

BRAND COLOR

PALETTE


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OFFICIAL COLORS

Statesboro Urgent Care’s official colors are metal black, dark yale blue and

white. Baby blue is used occasionally. The color palette is shown below.

PRIMARY

SECONDARY

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TYPOGRAPHY

SCHEME


TYPOGRAPHY

Typography plays an important role in ensuring a lasting impression of our brand. The

following typefaces should be utilized for the Statesboro Urgent Care identity and marketing

materials, including signage and point of sale.

Statesboro Urgent Care uses the font families shown below to allow for a full range of

practical and creative uses and to ensure consistency across all marketing materials.

FONT FAMILY: Helvetica Neue

Helvetica Neue - 67 Medium Condensed

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 ! ? &

Helvetica Neue - Condensed Black

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 ! ? &

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“Statesboro” - 22 point font, “Urgent Care” - 49 point font, +18 Tracking

Helvetica Neue - Condensed Black (Both)

“Statesboro” - 22 point font, “Urgent Care” - 49 point font, +18 Tracking

Helvetica Neue - Medium Condensed Helvetica Neue - Condensed Black

Spectral - Semi Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p

q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? &

• Used for subheads only

• Used in initial caps

• Minimum font size is 10 point

Spectral - Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q

r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? &

• Used for body copy only

• Used in sentence case

• Minimum font size is 6 point

Montserrat - Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o

p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? &

• Used for legal disclaimers only

• Used in sentence case (and in all caps when legally required)

• Minimum font size is 6.45 point

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STATIONARY

GUIDELINES


LETTERHEAD

Letterhead shown at 50%

.69in

2.78in

.55in

.642in

June 15th, 2020

John Smith

45 South Street

Statesboro, GA 303049

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Regards

Jane Doe

Marketing Manager

1.24in

1.81in

Phone 000-000-0000 Email john@statesborourgent.com

Address 450 Plesant Drive Statesboro GA 30458

address:

10pt

.7in

3.37in

1.017in

3.62in

Dimensions: 8.5 x 11 in

Colors: Black 100% K

Blue 100% C

100% Y

.542in

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Designed by:

Aminatta Mbow

Intern, FAB Lab

Business Innovation Group

Georgia Southern University

Statesboro, GA 30458

email: smajumdar@georgiasouthern.edu

Cell # (225) 324-7835

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