26.08.2020 Views

Good Stores Guide - 2016

12 Months, 15 Cities, 24 Stores. 1 Essential Guide. From local retailers to major brands, we shine the spotlight on global retail best practice.

12 Months, 15 Cities, 24 Stores. 1 Essential Guide. From local retailers to major brands, we shine the spotlight on global retail best practice.

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>2016</strong><br />

<strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong><br />

Global retail best practice explored<br />

Inside:<br />

12 Months,<br />

15 Cities, 24 <strong>Stores</strong>.<br />

1 Essential <strong>Guide</strong><br />

www.visualthinking.co.uk


Visual Thinking is dedicated to<br />

inspiring retail performance. It<br />

was an early pioneer of brand<br />

delivery and has spent more<br />

than 20 years defining and<br />

transforming retailers’ most<br />

important and enduring assets—<br />

their instore experiences, and the<br />

retail teams who deliver them.<br />

Cover Design:<br />

Tom Doores, DSGNLAB, GB


<strong>2016</strong><br />

<strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong><br />

Visual Thinking<br />

#goodstoresguide<br />

Credits<br />

Design<br />

Dom Rugman<br />

Paul Harris<br />

Illustration<br />

Tom Doores<br />

Editorial<br />

Adam Womersley<br />

Marc Baker<br />

Contributors<br />

Karl McKeever<br />

Louise McJannet<br />

Suzanne Tanner<br />

Raw Materials, Amsterdam<br />

Grupo Trinitate, Mexico<br />

Designed by<br />

DSGNLAB<br />

9 Davy Court<br />

Rugby<br />

Warwickshire<br />

CV23 0UZ<br />

www.dsgnlab.com<br />

Be inspired, respect copyrights!<br />

All rights reserved. No part of this publication may be reproduced<br />

or transmitted in any form or by any means, electronic or<br />

mechanical, including photocopy or any storage and retrieval<br />

system, without permission in writing from Visual Thinking.<br />

www.visualthinking.co.uk<br />

Made in the UK<br />

Published by Visual Thinking<br />

© Visual Thinking <strong>2016</strong>


Contents<br />

Intro 05<br />

Featured <strong>Stores</strong> of <strong>2016</strong> 06<br />

Amsterdam<br />

Raw Materials 06<br />

Chicago<br />

Restoration Hardware 09<br />

Dubai<br />

GO Sport 12<br />

Hong Kong<br />

Facesss 14<br />

Leeds<br />

John Lewis 16<br />

Mexico City<br />

Trinitate 19<br />

New York City<br />

Barney’s 21<br />

New York City<br />

L’Occitane 24<br />

4<br />

Reykjavik<br />

Geysir 26<br />

Stockholm<br />

Daniel Wellington 29<br />

Tokyo<br />

Hunter 31<br />

Washington D.C<br />

The Frye Company 33<br />

Other Top Shops 35<br />

Amsterdam, Denham 35<br />

Chicago, Eataly 35<br />

Cologne, Funktion Schnitt 35<br />

Hong Kong, City Super 35<br />

London, Dyson 35<br />

Mexico City, Soriana 35<br />

New York City, Room & Board 36<br />

Paris, Herschel 36<br />

Reykjavik, 66° North 36<br />

San Francisco, Heath Ceramics 36<br />

Stockholm, Bookbinders Design 36<br />

Washington D.C, Shinola 36


Intro<br />

Why do we love inspiring stores? Perhaps it’s that<br />

incomparable new concept, or a store team’s irrepressible<br />

passion for the brand and the products they sell. Or the fact<br />

that discovering a new store or reacquainting yourself with a<br />

forgotten ‘friend’ will often challenge you to re-evaluate your<br />

thinking, even amongst those who believe they’ve seen it all.<br />

Inside our <strong>2016</strong> <strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong>, we<br />

offer you a “local” experience, profiling<br />

retailers and stores that our global<br />

network of retail experts have been lucky<br />

enough to see as they dart from city to<br />

city, transforming instore performance.<br />

In many ways they are a disparate<br />

collection of stores, unified not by<br />

geography or sector, but by their<br />

determination to deliver eye-catching<br />

retail design, attentive customer<br />

service, and outstanding VM.<br />

5<br />

Choosing a mere 12 of our favourites<br />

in <strong>2016</strong> proved just too difficult, so<br />

for our <strong>2016</strong> <strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong> we<br />

have also included a directory of other<br />

notable top shops that are worth<br />

taking a few minutes to check out.<br />

Amsterdam to Reykjavik, San Francisco<br />

to Tokyo, Washington to Mexico City,<br />

you’ll find some fascinating retail locations<br />

and stores. From local brands in lesserexplored<br />

neighbourhoods, to truly<br />

global retailers who are transcending<br />

geographic and cultural boundaries.<br />

As it should be, it is simply our latest<br />

instalment, in what will always be a<br />

continuous pursuit of retail performance<br />

improvement. Let’s explore


6<br />

Amsterdam<br />

Raw Materials<br />

Exposed brick, unfinished woods and faded paint<br />

sounds more warehouse dereliction than homestore<br />

charm, yet Amsterdam’s Raw Materials manages to<br />

make such a setting collectively comfortable, relaxing<br />

and a truly beautiful retail experience.<br />

Origin:<br />

Netherlands<br />

Founded:<br />

2008<br />

<strong>Stores</strong>:<br />

1<br />

Sector:<br />

Home<br />

Find it<br />

Raw Materials<br />

Rozengracht 229-233<br />

1016 NA Amsterdam<br />

rawmaterials.nl<br />

Latitude: 52.372240<br />

Longitiude: 4.876765


Amsterdam<br />

Raw Materials


All the items we sell have<br />

their own story, and we love<br />

to tell them.<br />

— Erik and Niels Beemsterboer<br />

Owners, Raw Materials<br />

View Image Gallery<br />

8<br />

It’s important to note that Raw Materials<br />

is not another yellow and blue, flatpack<br />

copy cat. In actual fact, it couldn’t<br />

be further from it. Each and every<br />

product is unique, designed and crafted<br />

from old desks, chairs, doors and<br />

a range of other materials gathered<br />

from around the world. Here, the<br />

story is one of rebirth and passionate<br />

craftsmanship, and it shows.<br />

Raw Materials uses one-of-a-kind<br />

pieces taken from abandoned factories<br />

and old marooned ships, restores<br />

them, redesigns them – giving them<br />

a renewed sense of purpose. There’s<br />

a charm to the process that it is<br />

almost impossible not to admire.<br />

The store itself embodies its unique<br />

offering through natural, rough cut<br />

materials as fixtures and displays.<br />

Old factory lighting and bare brick<br />

walls help tell the product story -<br />

and that’s the rub. Each and every<br />

product is more than a source of<br />

revenue but also a once fine piece of<br />

craftsmanship that has been reborn.<br />

Product presentation instore is<br />

suggestive, but it doesn’t give too much<br />

away, instead choosing to inspire every<br />

shopper’s own creativity. Each area<br />

of the store is presented in attractive,<br />

curated zones with fur rugs and warmer<br />

lighting to accompany the wooden,<br />

hand crafted products suitable for<br />

the comfortable lounge, and brighter<br />

white lights beside bare brick walls<br />

to create an environment suitable for<br />

worn metal chairs and furniture.<br />

Raw Materials is the pinnacle of<br />

product and environment, working<br />

together to tell a story and create an<br />

instore experience that, much like the<br />

products themselves, is one of a kind<br />

Our Rating:<br />

Brand Experience<br />

Instore Innovation<br />

VM/Presentation<br />

Customer Service<br />

Retail Execution<br />

Read our Explorer: series here.


Chicago<br />

Restoration Hardware<br />

A change of scenery is sometimes needed<br />

to rediscover just how much we love home. For US<br />

retailer Restoration Hardware, its stunning new store<br />

has not only reinvigorated the building it calls home,<br />

but is also redefining how we interact with physical<br />

retail spaces.<br />

Origin:<br />

California<br />

Founded:<br />

1979<br />

<strong>Stores</strong>:<br />

28<br />

Sector:<br />

Home<br />

Find it<br />

Restoration Hardware<br />

1300 N Dearborn Pkwy,<br />

Chicago, IL 60610, USA<br />

restorationhardware.com<br />

Latitude: 41.905996<br />

Longitiude: 87.630058<br />

9


Chicago<br />

Restoration Hardware


Located in the historic and now<br />

beautifully restored Three Arts Club,<br />

Restoration Hardware’s Chicago store<br />

does not anchor a mall, but an entire<br />

neighbourhood. Originally developed<br />

as a place for young women to study<br />

the performing and visual arts, it lay<br />

derelict for over 20 years. The stated<br />

aim of RH is to blur the lines between<br />

retail, hospitality and home. The<br />

result of this particular restoration<br />

goes one step further, creating a<br />

truly captivating crossover store.<br />

You can describe RH Chicago, but really<br />

have to see it. In almost every respect,<br />

it is not a retail space: this is not about<br />

the product. Instead, it’s about a social<br />

and sensory experience. Everything you<br />

can see, you can buy. Everywhere you<br />

can sit, you can eat. The result genuinely<br />

makes you pause – to imagine new<br />

things, to think about the way you want<br />

to live, the way you eat, as well as to<br />

consider the way you want to interact<br />

– socially, and with a retail space.<br />

Make no mistake: you will not stumble<br />

upon this place while out shopping.<br />

There is no passing footfall. This is<br />

true destination retail – delivered in<br />

the finest, and most intriguing way<br />

possible. Its success is proof, if needed,<br />

that shoppers will travel for a great<br />

experience. Above all, RH Chicago<br />

demonstrates that to succeed in modern<br />

retail, sometimes you have to be brave<br />

Our Rating:<br />

Service<br />

Design<br />

Experience<br />

Innovation<br />

Category<br />

C<br />

H<br />

I<br />

Read our Explorer: series here.<br />

11<br />

View Image Gallery


12<br />

Dubai<br />

GO Sport<br />

This isn’t just a store for casual browsers<br />

looking for sportswear; it’s a true retail experience for<br />

the enthusiast, the fanatic and the professional.<br />

Origin:<br />

France<br />

Founded:<br />

1979<br />

<strong>Stores</strong>:<br />

181<br />

Sector:<br />

Sport<br />

Find it<br />

GO Sport<br />

Level 2, Fashion Catwalk Atrium,<br />

The Dubai Mall, Downtown Dubai<br />

go-sport.com<br />

Latitude: 25.204849<br />

Longitiude: 55.270783


Without a doubt Dubai’s GO Sport<br />

store is the pinnacle of the brand.<br />

The store is huge – a warehouse of<br />

sporting treats. Vibrant, innovative<br />

and packed full of energy, it embodies<br />

casual and extreme sports alike with<br />

an immersive instore atmosphere that<br />

makes shoppers both comfortable and<br />

engaged, with wide selections of product,<br />

interactive experiences and a wealth of<br />

knowledge from store professionals.<br />

From the cycling enthusiast to the runner,<br />

climber, hiker or footballer, product range<br />

is impossible to fault. But it’s not just its<br />

range that makes this store so valuable;<br />

it’s the execution of store display that<br />

helps everything work together effectively.<br />

The store is organised into wellexecuted<br />

zones for various products<br />

where shoppers can choose to ‘Go<br />

Casual’ or ‘Go Run’. Throughout, neon<br />

lights line strong angular displays that<br />

simulate a high energy that is reinforced<br />

by the dark colours and mannequins<br />

fixed into kinetic ‘action shot’ poses.<br />

By far the most impressive areas are<br />

where innovative features have been<br />

integrated seamlessly into the store<br />

experience. An indoor climbing wall<br />

and digital touchscreen displays bring<br />

the action packed sport store to life.<br />

Dubai’s GO Sport offers the very best<br />

of this sportswear brand. Product<br />

is dense with plenty of choice, but<br />

not cluttered. The atmosphere is<br />

powerful, energetic and active, but<br />

not unapproachable. It all makes for a<br />

beautifully executed instore space and<br />

an exciting retail brand experience<br />

Our Rating:<br />

Brand Experience<br />

Instore Innovation<br />

VM/Presentation<br />

Customer Service<br />

Retail Execution<br />

Read our Explorer: series here.<br />

13<br />

View Image Gallery


Hong Kong<br />

Facesss<br />

Part market, part shop and part spa, Facesss<br />

differs from the conventional approach to stores in<br />

this sector, opting for a fast paced, energetic retail<br />

experience that works, beautifully.<br />

Origin:<br />

China<br />

Founded:<br />

2003<br />

<strong>Stores</strong>:<br />

2<br />

Sector:<br />

Beauty<br />

Find it<br />

Latitude: 22.297083<br />

Longitiude: 114.167384<br />

Facesss<br />

Shop 202, Ocean Terminal, Harbour City,<br />

Tsim Sha Tsui, Hong Kong<br />

labconcepthk.com/en/brand/623/FACESSS<br />

14


15<br />

View Image Gallery<br />

To call Facesss a store is somewhat<br />

misleading. It is in fact an innovative<br />

beauty marketplace featuring an<br />

impressive collection of brands that<br />

operate as micro retail spaces. In<br />

some respects, Facesss feels like a<br />

duty-free store with a mass of brand<br />

choice, but the buzz and excitement<br />

makes for an atmosphere more<br />

reminiscent of a fresh food market.<br />

The store is a single floor space<br />

arranged in a series of grid like islands<br />

and counters, enabling shoppers to<br />

discover the very best in skin, body, hair<br />

and fragrance. Brands are organised<br />

together in positive relationships from<br />

a complimentary perspective. Though<br />

the space is compact, condensed and,<br />

in many respects, highly pressurised,<br />

it is not done in a way that feels off<br />

putting. The sense of frenzy adds to<br />

the experience and creates an exciting,<br />

electric ambience – all rather fitting<br />

for the populous city of Hong Kong.<br />

Despite the welcome chaos, each and<br />

every brand ‘stall’ is merchandised and<br />

maintained to an exceptionally high<br />

standard. This is a retail experience<br />

that truly offers the best of the best.<br />

By cross-fertilising the concept with<br />

inspiration that has been taken from other<br />

retail sectors such as supermarkets,<br />

fresh markets, and spas, Facesss<br />

has created its own distinctive and<br />

highly differentiated concept that<br />

is perfectly suited to the needs of<br />

shoppers in the city. It’s a ‘store’ that<br />

sees thousands of locals and tourists<br />

visit each day, satisfying their desire for<br />

western brands. It’s a place of choice,<br />

freedom, playful chaos and a large<br />

helping of admirable innovation<br />

Our Rating:<br />

Brand Experience<br />

Instore Innovation<br />

VM/Presentation<br />

Customer Service<br />

Retail Execution<br />

Read our Explorer: series here.


16<br />

Leeds<br />

John Lewis<br />

Its choice as the anchor store for Leeds’<br />

new £165m shopping development was perhaps<br />

unsurprising, but the delights instore ensure it has<br />

made a grand entrance.<br />

Origin:<br />

England<br />

Founded:<br />

1864<br />

<strong>Stores</strong>:<br />

48<br />

Sector:<br />

Department<br />

Find it<br />

Latitude: 53.798366<br />

Longitiude: -1.538290<br />

John Lewis<br />

Victoria Leeds, Victoria Gate,<br />

Harewood St, Leeds LS2 7AR<br />

johnlewis.com


Leeds<br />

John Lewis


View Image Gallery<br />

18<br />

Head of Creative for John Lewis,<br />

Stephen Dempsey was recently<br />

recognised at the <strong>2016</strong> VM & Display<br />

Awards as the most creative person in<br />

retail and the latest John Lewis store in<br />

Victoria Gate has been his playground<br />

to truly exercise his creativity.<br />

The new Victoria Gate retail<br />

development is a feast for lovers of<br />

bold architecture – breaking the mould<br />

of plain minimalistic design, with a<br />

space that is rich in architectural detail.<br />

Having already played a major role<br />

in refining the traditional department<br />

store in recent years, here John Lewis<br />

has capitalised on Victoria Gate’s<br />

overarching design ethos, with creative<br />

details that make a lasting impression.<br />

Though it remains a traditional John<br />

Lewis store that we all know and love,<br />

it manages to be truly inspiring across<br />

its five floors. Bold knights in ‘carpet<br />

armour’ guard the entrance to the<br />

flooring department and hundreds of<br />

wooden kitchen utensils hang from the<br />

ceiling to act as unique and imaginative<br />

departmental signposting. Creative twists<br />

occupy every corner and new elegant<br />

additions add a real zest to the store,<br />

making it nothing less than moreish.<br />

The famous British retailer has always<br />

been a pioneer within retail and<br />

this store is the perfect example of<br />

how the forward-looking brand is<br />

looking to develop the experience<br />

and engagement in stores. Without<br />

a doubt this is John Lewis. But it is<br />

a step beyond – a wonderful display<br />

of art and creativity that makes for<br />

a truly inspirational experience<br />

Our Rating:<br />

Brand Experience<br />

Instore Innovation<br />

VM/Presentation<br />

Customer Service<br />

Retail Execution<br />

Read our Explorer: series here.


Mexico City<br />

Trinitate<br />

A staple brand for independent retailers comes<br />

in the form of an unassuming handmade pottery<br />

shop nestled within the side streets of Mexico City.<br />

Origin:<br />

Mexico<br />

Founded:<br />

1992<br />

<strong>Stores</strong>:<br />

8<br />

Sector:<br />

Home<br />

Find it<br />

Trinitate<br />

General Lazcano 89 esq. Altavista,<br />

Col. San Angel Inn. México, D.F.<br />

trinitateleon.com<br />

Latitude: 19.427912<br />

Longitiude: -99.195379<br />

19


There is a lot to be learnt from<br />

independent retailer Trinitate. Where<br />

many retailers focus on the largescale<br />

mass produced product, here,<br />

it is all about the craft. The store<br />

itself sits within a residential area. But<br />

instead of feeling disconnected and<br />

abandoned from dedicated shopping<br />

areas in the city, this little store<br />

welcomes locals and tourists alike into<br />

a warm and homely environment.<br />

A haven of all things ceramic, it is the<br />

place to find beautifully crafted pots, tiles<br />

and ceramics for the home, handmade<br />

by Mexican artisans. But it’s not just the<br />

product that makes Trinitate sparkle.<br />

Product presentation, design and visual<br />

merchandising are second to none.<br />

Clearly, there is a genuine understanding<br />

of how to present goods with real<br />

authority and create strong product<br />

statements. It is a hub of detailed VM<br />

principles – all done in a small scale,<br />

but with an extremely high impact.<br />

It is little wonder that this family-run<br />

business is growing across the nation.<br />

It now has eight stores and if they<br />

all manage to maintain this level of<br />

exceptional instore display consistently, it<br />

is a business projected for further growth.<br />

This store has the confidence of a big<br />

national chain that arguably, already does<br />

it all better. What Trinitate teaches us is<br />

that the big blockbuster businesses and<br />

corporations are not always the ones to<br />

watch. In truth, many independent stores<br />

present something much more valuable<br />

Our Rating:<br />

Brand Experience<br />

Instore Innovation<br />

VM/Presentation<br />

Customer Service<br />

Retail Execution<br />

Read our Explorer: series here.<br />

20<br />

Impeccable service, expert knowledge<br />

of our custom products – detail is<br />

important to us.<br />

— Alejandra Becerra<br />

Trinitate<br />

View Image Gallery


21<br />

New York City<br />

Barney’s<br />

Confident and bold, the retailer’s new store<br />

is a purist statement of style, designed to appeal to<br />

a whole new generation of exclusive, ultra wealthy<br />

shoppers.<br />

Origin:<br />

USA<br />

Founded:<br />

1923<br />

<strong>Stores</strong>:<br />

27<br />

Sector:<br />

Department<br />

Find it<br />

Barney’s<br />

101 7th Avenue<br />

New York, NY<br />

barneys.com<br />

Latitude: 40.739949<br />

Longitiude: -73.998283


New York City<br />

Barney’s


Barney’s incredible new store opened in<br />

the spring, taking a space adjacent to its<br />

former location in Chelsea, Manhattan.<br />

This is a store where architecture and<br />

interior design are indisputably highconcept,<br />

verging on art. Designed<br />

entirely in ‘invisible colours and finishes’<br />

comprised of stark white, polished steel,<br />

chrome mirrors, pure LED lighting and<br />

lightly veined Carrara marble, nothing<br />

shouts quality, premium retailing louder.<br />

Here though, Barney’s shoppers are the<br />

stars of the show and its stunning spiral<br />

staircase is the store’s red carpet. It is<br />

the place where the Hollywood ‘A-listers’<br />

will want to be seen. Running through the<br />

centre of the building, it is a distinctive<br />

focal feature that has premium poise,<br />

elegance and grace. This is not just a<br />

staircase: this is a Barney’s staircase.<br />

Clearly, this Barney’s store is all about<br />

design, presentation and beauty, and<br />

a place where premium products are<br />

placed firmly into the spotlight as the<br />

hero. Clean and unfussy, there is an air<br />

of exclusivity and a high quality that,<br />

in many ways, marks a ‘turning point’,<br />

or rather a departure in look and feel<br />

for the brand. It is an evolution of the<br />

brands recently refurbished beauty<br />

hall, but takes it to a whole new, higher<br />

level – the brand visibly choosing to turn<br />

its back on its previously ‘decorative’<br />

interior design and VM past, with a<br />

new brand signature that is overtly<br />

minimalistic, purist, chic and expensive<br />

Our Rating:<br />

Service<br />

Design<br />

Experience<br />

Innovation<br />

Category<br />

Read our Explorer: series here.<br />

23<br />

View Image Gallery


New York City<br />

L’Occitane<br />

A conscious understanding of relaxation,<br />

pleasure and customer participation in all things<br />

cosmetic, L’Occitane cultivates a sense of natural<br />

beauty within an original retail concept.<br />

Origin:<br />

USA<br />

Founded:<br />

1967<br />

<strong>Stores</strong>:<br />

753<br />

Sector:<br />

Beauty<br />

Find it<br />

L’Occitane<br />

170 5th Ave, New York,<br />

NY 10011, USA<br />

usa.loccitane.com<br />

Latitude: 40.740950<br />

Longitiude: -73.990549<br />

24


25<br />

View Image Gallery<br />

L’Occitane marked its 40th birthday<br />

earlier this year. So it seems fitting for the<br />

brand to celebrate the end of <strong>2016</strong> with<br />

the opening of a newly developed retail<br />

concept on New York’s Fifth Avenue.<br />

The front of the store utilises a creative<br />

design that is purposefully reminiscent<br />

of a Provence Market. It’s enticing and,<br />

if temptation gets the better of you,<br />

equally rewarding once instore too.<br />

Inside, the retail environment feels<br />

soft, informally unstructured but not<br />

unorganised or cluttered. The store<br />

tells a story, one that describes the<br />

natural beauty of the outdoors within<br />

a calm and tranquil retail space<br />

– no mean feat in Manhattan.<br />

Deeper instore the ambience transitions<br />

into an area that is notably more elegant<br />

and boutique. LED lighting directs<br />

attention to various store features and<br />

stunning imagery portrays a ‘narrative’<br />

for selected product ranges.<br />

The highlight for visiting shoppers<br />

is its beauty lounge, situated at the<br />

back of the store. It’s a key feature,<br />

pulling shoppers through the store<br />

for a casual consultation from beauty<br />

professionals. It’s a place for consultants<br />

and shoppers to test various products<br />

whilst being seated in conversation.<br />

The space is fully prepared with<br />

towels, tissues, eye buds and a large<br />

central washing station, all maintained<br />

to an extremely high standard.<br />

Without questions, this store’s success<br />

is down to its ability to blend the<br />

concept of beauty store and spa into<br />

a space that feels safe, relaxing and<br />

trustworthy, providing L’Occitane’s<br />

latest store concept with a truly<br />

defining USP and brand experience<br />

Our Rating:<br />

Service<br />

Design<br />

Experience<br />

Innovation<br />

Category<br />

Read our Explorer: series here.


26<br />

Reykjavik<br />

Geysir<br />

The pinnacle of quality lifestyle clothing,<br />

accessories and footwear in the heart of Iceland,<br />

Geysir reflects the mysticism of the country and its<br />

landscape within an addictively experiential multibrand<br />

space.<br />

Origin:<br />

Iceland<br />

Founded:<br />

2010<br />

<strong>Stores</strong>:<br />

3<br />

Sector:<br />

Fashion<br />

Find it<br />

Geysir<br />

Skólavörðustígur 16,<br />

101 Reykjavík, Iceland<br />

geysir.com<br />

Latitude: 64.144842<br />

Longitiude: -21.931297


Reykjavik<br />

Geysir


View Image Gallery<br />

28<br />

It is not easy to stand out from the crowd<br />

in the fashion market, especially for a<br />

relatively small brand nestled within<br />

only a few locations in Iceland. Despite<br />

this, Geysir makes a lasting impression,<br />

selling own-brand apparel made from<br />

fresh woven cloth and knitwear alongside<br />

more reputable ‘quality’ brands such<br />

as Levi’s, Ben Sherman and Hunter.<br />

In this respect the store is similar to J<br />

Crew, using other brands to ‘top up’<br />

and give credibility to its own ranges.<br />

But here, products are specially made<br />

with wool from local Icelandic sheep<br />

and it is this that takes it beyond a<br />

brand with ‘uniqueness’ to one that is<br />

also trustworthy, familiar and honest.<br />

Instore design and presentation is<br />

complimentary to the proposition.<br />

Yes, it feels new and modern but it<br />

simultaneously creates a space that<br />

is somewhat cosy, folksy and warm.<br />

Natural materials are a clear inspiration<br />

for the brand and it adds a certain<br />

rustic feel that is evident throughout<br />

the store. Wooden floors, tapestry rugs<br />

and intentionally mismatched furniture<br />

all add for a realistic aged patina and<br />

pre-loved, vintage charm. Even the<br />

soft lighting is deep and moody.<br />

This is a store that understands<br />

what other brands often forget –<br />

the importance of how you make<br />

shoppers feel. Geysir balances product<br />

with the store experience for a truly<br />

inspirational store that throws you into<br />

a curious, mysterious world steeped<br />

in adventurous folklore charm<br />

Our Rating:<br />

Brand Experience<br />

Instore Innovation<br />

VM/Presentation<br />

Customer Service<br />

Retail Execution<br />

Read our Explorer: series here.


Stockholm<br />

Daniel Wellington<br />

Sleek quality brand, inspirational origin story,<br />

and a pop-up store to match. Daniel Wellington<br />

began with the everyday before projecting into the<br />

exceptional, providing Stockholm with an exciting and<br />

‘timeless’ shopping experience.<br />

Origin:<br />

Sweden<br />

Founded:<br />

2011<br />

<strong>Stores</strong>:<br />

5<br />

Sector:<br />

Accessories<br />

Find it<br />

Latitude: 59.334666<br />

Longitiude: 18.069386<br />

Daniel Wellington<br />

MOOD Stockholm, Regeringsgatan 48,<br />

111 44 Stockholm, Sweden<br />

danielwellington.com<br />

29


Located in the infamous MOOD<br />

Shopping Mall in Stockholm, this popup<br />

watch shop first opened in July<br />

<strong>2016</strong> and will, sadly for local shoppers,<br />

only stay open until early 2017. The<br />

retail concept is a new venture for the<br />

Daniel Wellington brand and although<br />

the store sits alongside other likeminded<br />

brands it retains some aspect<br />

of individualism that allows for it to<br />

expertly balance the line of exclusive<br />

premium and everyday mainstream.<br />

Bold and masculine, it flaunts a colour<br />

palette of stone grey and deep blues.<br />

Although it is a smart environment, it<br />

still feels accessible – a cornerstone of<br />

the brand’s proposition. Instore, product<br />

is quality enough for gifting but not too<br />

expensive for the casual shoppers to shy<br />

away from a special personal purchase.<br />

In truth, Daniel Wellington is sold on<br />

somewhat of a lie, or higher expectation.<br />

It’s a brand that has sparked from<br />

almost nothing and whilst it purports<br />

to a traditionalism and history, it is a<br />

pastiche of the big historical watch<br />

brands. But that is far from an insult to<br />

the brand. In fact, it is an inspiration and<br />

one that many brands young and old<br />

should take note of. Daniel Wellington<br />

treads a fine path, perhaps one that in<br />

itself is unique, between the formally<br />

clear barriers of luxury and mainstream.<br />

It’s posh without being precious, formal<br />

without being standoffish – a truly,<br />

although temporary, inspirational store<br />

Our Rating:<br />

Brand Experience<br />

Instore Innovation<br />

VM/Presentation<br />

Customer Service<br />

Retail Execution<br />

Read our Explorer: series here.<br />

30<br />

Posh without being precious –<br />

a truly, although temporary,<br />

inspirational store.<br />

— Karl McKeever<br />

Visual Thinking<br />

View Image Gallery


31<br />

Tokyo<br />

Hunter<br />

A traditional British brand that today has<br />

become a modern fashion essential, Hunter has<br />

packed up its vibrant retail concept and headed<br />

to Japan, bringing adventure and excitement from<br />

London’s Regent Street to the heart of Tokyo.<br />

Origin:<br />

Scotland<br />

Founded:<br />

1856<br />

<strong>Stores</strong>:<br />

2<br />

Sector:<br />

Outdoor<br />

Find it<br />

Latitude: 35.692913<br />

Longitiude: 139.709008<br />

Hunter<br />

Tokyu Plaza Ginza 5-2-1,<br />

Ginza, Chuo-Ku, Tokyo, Japan, 104-0061<br />

hunterboots.com/stockists/ginza-store


The latest retail offering from Hunter<br />

in Tokyo’s Ginza District is the brand’s<br />

second flagship store, but by no<br />

means is it second best. Following the<br />

brands established design aesthetic, it<br />

successfully captures the essence of its<br />

UK store on Regent Street. But here it<br />

is encased in large glass windows that<br />

invoke exploration from passers-by.<br />

Instore there are no tills. Instead, store<br />

associates are armed with iPads that are<br />

used for product search, transactions<br />

and online orders for home delivery. It is<br />

another welcome example of dispensing<br />

with the usually cluttered and ugly service<br />

areas still found in so many other stores.<br />

Bright fixtures, stools and benches make<br />

a return, all working well with the lighter<br />

white and grey tones. In addition, the<br />

store presents products in detailed zoned<br />

areas that demonstrate product usage.<br />

Where fake grass sets the scene for the<br />

summer boot, a large mountain wall mural<br />

supports green fixtures and walking<br />

boots on the opposite side of the store.<br />

What makes Hunter’s Tokyo store stand<br />

out is its ability to continue through with<br />

the iconic Hunter Boots experience.<br />

The store may be sleek and modern<br />

but it represents the brand perfectly.<br />

But where this store excels is in its<br />

attention to detail of its customer<br />

service. Store associates go above and<br />

beyond the expected. Perhaps a cultural<br />

requirement in Tokyo, but nonetheless it<br />

makes for a fantastic instore experience –<br />

polite, welcoming and respectful, that in<br />

turn shines a light on the Hunter brand<br />

Our Rating:<br />

Brand Experience<br />

Instore Innovation<br />

VM/Presentation<br />

Customer Service<br />

Retail Execution<br />

Read our Explorer: series here.<br />

32<br />

View Image Gallery


Washington D.C<br />

The Frye Company<br />

Care and pride goes a long way in assuring the<br />

best quality and design for every product. A brand<br />

of distinct American heritage, The Frye Company<br />

promises that each and every stitch is sown with the<br />

same love and passion as the next.<br />

Origin:<br />

USA<br />

Founded:<br />

1863<br />

<strong>Stores</strong>:<br />

11<br />

Sector:<br />

Footwear/<br />

Accessories<br />

Find it<br />

The Frye Company<br />

1066 Wisconsin Ave NW,<br />

Washington, DC 20007, USA<br />

thefryecompany.com<br />

Latitude: 38.904556<br />

Longitiude: -77.062937<br />

33


34<br />

View Image Gallery<br />

A national chain that is proud of its<br />

origins, The Frye Company is a footwear,<br />

handbag and leather goods brand that<br />

is enjoying strong growth. With a handful<br />

of stores located in key cities across<br />

the US, including New York, Dallas<br />

and Boston, The Frye Company has a<br />

distinctive mark and store experience<br />

that is proving very popular among its<br />

increasing flow of regular customers.<br />

It is easy to understand why. Here<br />

it is definitely dollars well spent.<br />

The store offers a blend of mainstream<br />

prices within an upscale retail experience.<br />

The use of natural materials and higher<br />

attention to detail finishing does not go<br />

unnoticed, helping to add to a sense<br />

of luxuriousness and product quality<br />

to the experience. Selling activities<br />

are distinctly low-key, price messages<br />

are discreet, staff emphasise product<br />

features and benefits and shoppers are<br />

encouraged to feel comfortable in the<br />

footwear. As a result, it stands alone<br />

against the popular US DSW (Designer<br />

Shoe Warehouse) that offers end of line<br />

or in season shoes at discount prices.<br />

Differentiating on style, quality and<br />

service as part of a chain store operation,<br />

it all adds up to clear evidence that<br />

The Frye Company certainly intends to<br />

break the mould in footwear retailing in<br />

the USA, offering product on a fashion<br />

store scale with boutique appeal<br />

Our Rating:<br />

Brand Experience<br />

Instore Innovation<br />

VM/Presentation<br />

Customer Service<br />

Retail Execution<br />

Read our Explorer: series here.


Other<br />

Top<br />

Shops<br />

Here’s a directory of other<br />

notable stores to have<br />

caught our eye during our<br />

<strong>2016</strong> retail city travels.<br />

Although they may not have<br />

made our featured shortlist,<br />

they are definitely worth a<br />

visit—if you are ever in town.<br />

Amsterdam<br />

Denham<br />

Founded in the Dutch capital,<br />

Denham’s aim of creating a<br />

timeless jeans brand has seen it<br />

develop a growing collection of<br />

boutique stores, each with their<br />

own distinctive character and<br />

personality. Whichever you visit,<br />

these are not just stores, but<br />

interconnected limbs that make<br />

up the exceptional Denham brand.<br />

Cologne<br />

Funktion Schnitt<br />

An interesting start-up t-shirt and<br />

tops retailer that demonstrates a<br />

highly competent instore execution.<br />

All its products are made from<br />

organic Sea Island cotton, Tencel,<br />

Cool Wool and other natural<br />

fibres. Simplistic and functional<br />

its products may be, but instore<br />

it creates a very credible story.<br />

Chicago<br />

Eataly<br />

Hong Kong<br />

City Super<br />

Hobbemastraat 8, 1071 ZA<br />

Amsterdam, Netherlands<br />

denhamthejeanmaker.com<br />

This truly is a benchmark store<br />

for exceptional passive customer<br />

service. Inside, everything from<br />

the store associates to the<br />

beautifully designed displays<br />

and informative navigational POS<br />

signage has the shopper in mind,<br />

with a personality that’s perfectly<br />

aligned to the brand essence.<br />

Ehrenstraße 84, 50672 Köln,<br />

Germany<br />

funktionschnitt.de<br />

One of Hong Kong’s most popular<br />

fresh produce stores is actually<br />

a host of specialist grocers that<br />

offer ‘on the go’ product for<br />

local residents, commuters and<br />

tourists alike. The store’s ability<br />

to offer ‘a sense of the familiar’<br />

alongside a local and exciting thrill<br />

is what sets City Super apart.<br />

London<br />

Dyson<br />

The brand’s first store in the UK<br />

is a high-end gallery of Dyson<br />

products nestled on London’s<br />

most esteemed shopping<br />

street. Here, products are not<br />

just items on sale, they are<br />

exhibits available for shoppers<br />

to test, learn and experience the<br />

Dyson brand at its very best.<br />

The Shops at North Bridge, 43 E Ohio<br />

St, Chicago, IL 60611, USA<br />

eataly.com<br />

Mexico City<br />

Soriana<br />

The latest Soriana supermarket in<br />

Mexico City takes brand delivery<br />

to a whole new level. Exceptional<br />

display techniques, high standards<br />

and innovative features set it<br />

apart for the ‘everyday’. It’s a<br />

world-class store, and one that<br />

raises the bar far beyond Mexico,<br />

across all of South America.<br />

Times Square Hong Kong, 1 Matheson<br />

St, Causeway Bay, Hong Kong<br />

citysuper.com.hk<br />

447 Oxford St, Mayfair, London<br />

W1C 2PR, England<br />

dyson.co.uk<br />

Av. Eugenia 901, Benito Juárez,<br />

Del Valle, 03100 Ciudad de México,<br />

CDMX, Mexico<br />

soriana.com


New York<br />

Room & Board<br />

Discover exquisite, premium<br />

furniture within an environment<br />

that feels calm and relaxed<br />

yet simultaneously, creative.<br />

The store’s retail experience<br />

that falls into a sweet spot<br />

between homewares retailer<br />

and interior design inspiration<br />

showroom. It’s not ‘everyday’.<br />

It’s something more.<br />

Paris<br />

Herschel<br />

Famous for its premium luggage,<br />

travel bags and accessories,<br />

the brand’s original store initially<br />

appears somewhat simplistic<br />

and functional in its execution.<br />

However, high quality materials<br />

and interesting detailing create<br />

a store that is exceptionally<br />

unified in both design and style.<br />

Forum des Halles niveau -1, 106 Porte<br />

Rambuteau, 75001 Paris, France<br />

herschelsupply.com<br />

Reykjavik<br />

66° North<br />

An Icelandic brand that takes<br />

pride in its offer of locally<br />

designed and produced products.<br />

Though an independent brand,<br />

66° North presents a store<br />

that looks stylish and feels<br />

technologically sharp. Everything<br />

here is thoughtfully considered<br />

for a store that is edgy, quality<br />

and wonderfully well executed.<br />

San Francisco<br />

Heath Ceramics<br />

Owned by a large US ceramic<br />

tiles manufacturer, the store<br />

delivers a traditionally inspired<br />

craft environment fit for the 21st<br />

century. Retail space is simple<br />

but well managed, with high<br />

standards and detailed displays<br />

creating the appearance of an<br />

unpretentious, but nonetheless<br />

engaging, Artisan workshop.<br />

2900 18th St, San Francisco, CA<br />

94110, USA<br />

heathceramics.com<br />

103, Kringlan 8, 103 Reykjavík<br />

Iceland<br />

66north.com<br />

236 W 18th St, New York, NY 10011,<br />

USA<br />

roomandboard.com<br />

Stockholm<br />

Bookbinders Design<br />

A treat for those into all things<br />

paper, Bookbinders Design is<br />

stationery store that carries out<br />

the traditional craft within an<br />

environment that is anything<br />

but. Vibrant, purist and minimal,<br />

the store is a staple of both<br />

Scandinavian design and modern,<br />

high quality presentation.<br />

Washington D.C<br />

Shinola<br />

Providing a welcome alternative<br />

to the endless sea of accessories<br />

that can so often bewilder in<br />

other retailers, here product is<br />

carefully selected, displays are<br />

clean and organised, and focal<br />

points are suitably minimalistic.<br />

As an accessory retailer, it is<br />

what it is. But what it is; is great.<br />

Drottninggatan 82, 111 36 Stockholm,<br />

Sweden<br />

bookbindersdesign.com<br />

1631 14th St NW, Washington, DC<br />

20009, USA<br />

shinola.com


Explorer:<br />

Finding retail inspiration is easy with our Explorer:<br />

series as your guide. From Barcelona to Chicago,<br />

Reykjavik and San Francisco, in <strong>2016</strong> we’ve visited cities<br />

around the world to review standout brand experiences in<br />

all their enticing, energetic glory.<br />

C<br />

H<br />

I<br />

Become a Visual Thinking subscriber at visualthinking.co.uk<br />

to see every Explorer: of 2017. Let’s explore.<br />

shoptactics


<strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong><br />

The Visual Thinking <strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong> presents an inspiring,<br />

informative and tightly edited selection of star retail finds<br />

from some of the world’s most fascinating cities. Compiled<br />

by our team of experts during their global retail travels to<br />

help leading retailers improve retail performance, here is an<br />

insider’s checklist of must-see stores.<br />

Our now annual <strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong> acts as a passport to<br />

international retail best practice with just a few clicks and<br />

swipes. Enjoy!<br />

Liked this?<br />

Download more and sign-up to be a Visual Thinking<br />

subscriber at visualthinking.co.uk

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!