SAFG - Special Offers - September 2020

staustellbrewery

Special Offers

SEPTEMBER 2020

Win a

quiz night

with Mark

‘The Beast’

Labbett

See page 5 for more details

Place your order today on 0345 241 1122 staustellfamilygroup.co.uk/wholesale


Dear all

After a temporary pause, in September we’re excited to be bringing back the

opportunity to win a hosted quiz night at your pub by Mark ‘The Beast’ Labbett – quiz

expert and TV personality – and weekly prizes, just by stocking St Austell Brewery’s

flagship IPA, Proper Job.

The celebration of all things cask continues as we edge ever closer to the 2020 Cask

Ale Week – kicking off from September 24th. Read on for an exclusive interview with

our brewing director Georgina Young. She’ll be talking about why cask is so special

and the launch of a new St Austell Brewery seasonal cask beer: Harlequin. This limitededition

punchy IPA will be a sure-fire hit alongside your permanent cask ale line-up.

As we edge slowly out of summer, our newest promotions from our third party brand

partners are featured here – and online at the St Austell Family Group wholesale

website - staustellfamilygroup.co.uk/wholesale.


Top Offers

Contents

Win a

quiz night

with Mark

‘The Beast’

Labbett

See page 5 for more details

03

05

14

16

28

Top Offers

Beer & Cider

Wine

Spirits

Minerals

Belvoir

Elderflower

Pressé

12 x 250ml

£10.99

per case

Monkey

Shoulder

70cl

Buy 2 x 70cl and

get a free rocks

glass kit

See page 16

Quick Gin

70cl

Mixed Berry &

Rose or Original

Brooklyn

Special

Effects 0.4%

24 x 355ml

Buy 2 bottles

from the

Quick Gin

range and get

a free bottle

of Quick Zero

See page 19

£19.99

per case

Place your order today on 0345 241 1122 3


Top Offers

Edinburgh

Classic Gin

70cl

£16.99

per bottle

Brooklyn

Lager

24 x 355ml

Bollicine

Prosecco D.O.C

6 x 75cl

£31.99

per case

£37.20

per case

Jack Daniel’s

1.5L

£38.99

per bottle

Coca-Cola

24 x 330ml

Original, Diet, Zero Sugar

and Fanta Orange

Buy 2 cases and get a free case

of Coca-Cola Zero Sugar

To see our full range of

products, visit us online at

staustellfamilygroup.co.uk/

wholesale

See page 29

4

staustellfamilygroup.co.uk/wholesale


Beer & Cider

Win a pub quiz night hosted by Mark

‘The Beast’ Labbett – quiz expert and TV

personality.

Stock Proper Job IPA and you could win one of 50

pub quiz prize packs which include: a quizmaster

cap, pens and top tips for running a proper pub quiz

night. As well as Proper Job branded clothing for the

winning team.

Plus, buy 1x9G of Proper Job and we’ll give you

another one free. It’s yours to run a promotion on

during the event – and a round for the winners.

To enter, and to view the terms and conditions of the

promotion, visit properpubquiz.co.uk

Place your order today on 0345 241 1122 5


Beer & Cider

Cask is king

Cask Ale Week is coming soon (24th

September – Sunday 4th October)

and what better way to celebrate

our national drink? With pubs across

the UK closing for the duration of

lockdown, fresh cask beer is tasting

better than ever before.

Megan Hocking from our communications

team spoke to Georgina Young, our brewing

director, to find out more about what makes

cask so special, the launch of seasonal cask

beer Harlequin – just in time for Cask Ale

Week – as well the ingredients we use to

brew our core range.

To read more about Cask Ale Week 2020,

visit caskaleweek.co.uk

MH:

GY:

MH:

GY:

When it comes to cask beer, quality raw

ingredients are essential. What is it

that makes Maris Otter barley so great

for brewing?

We purchase more Maris Otter barley

than any other brewer in the world. It’s a

heritage variety that produces a rich, malty

flavour and brilliant beer clarity. We’re

very proud of the relationships that we’ve

formed with our trusted community of

Cornish farmers over the years.

In total, approximately 900 acres of

Cornish farmland has been cultivated

to grow this year’s crop of Maris Otter

– currently being harvested - which has

produced 700 tonnes of barley.

What does the water quality and

Cornwall and Bath mean for the

outcome of cask beer?

Beer contains about 90% water, so its

importance to cask quality and its overall

taste cannot be over-estimated.

6

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Beer & Cider

MH:

GY:

The water in Cornwall is naturally very soft,

which helps to brings out the flavours of

the malt and the hops. At our brewery in

Bath, we use reverse osmosis technology

to filter the water before we brew with it,

which strips out any unwanted ions and

allows us to add additional minerals which

further enhances the taste of our beers.

How many hop varieties do we use

overall? Are we looking to test any new

hop varieties in the near future?

We brew with around 60 different hop

varieties, which we source from countries

across the world. Fifty per cent of these we

brew with on a regular basis, to produce

our core beer range.

We are constantly on the lookout for new

and exciting hop varieties to experiment

with. We were an early adopter of

Harlequin, a new British hop variety

developed by our supplier Charles Faram.

Due to the popularity of the Small Batch

Brew we produced with it last year, we’ve

used Harlequin to brew a special seasonal

beer – of the same name - to celebrate this

year’s Cask Ale Week (4.8%). The hop –

which won ‘Best New Hop Variety’ at the

IBD National Hop Awards - gives the beer

a fresh citrus aroma and notes of juicy

passion fruit and pomegranate.

MH:

GY:

MH:

GY:

If you’re looking for something with a lower

abv, I would recommend Cornish Best

(3.5% abv) – a well-balanced bitter with

plenty of toffee and biscuit flavours – or

Trelawny (3.8% abv) which is a full-bodied,

malty Cornish ale.

What’s the first cask ale that you ever

tried?

My first sip of cask beer was Courage

Directors, with my dad at our local pub.

This was when it was brewed at GMHrge’s

Brewery in my hometown - Bristol.

What is it about cask that makes it so

special?

Naturalness. Everything about cask beer is

fresh, unprocessed and the result of raw,

quality ingredients. We were deprived

of cask beer for four months during the

coronavirus crisis and it’s fair to say that

the first sip, when the pubs reopened,

tasted better than ever.

MH:

What Bath Ales cask beer would you

recommend for this time of year?

GY:

I’d recommend Prophecy (3.8% abv). It’s a

sessionable pale ale brewed with big fruity

American Citra hops, which give the beer

an extra kick, and an alluring spice from

the Slovenian Aurora hop.

As the nights get colder over the Autumn

and into the winter, I’d recommend Gem –

brewed with traditional British malts which

balance the soft fruits and bittersweet

caramel notes with a smooth bitterness. It’s

the perfect winter warmer for cosy nights

sat in front of a roaring log fire.

MH:

What St Austell Brewery cask beer

would you recommend for this time of

year?

GY:

Hicks (5.0% abv) is a full-bodied and

strong Cornish ale, brewed with plenty of

malt and lashings of English Progress and

Golding hops. It’s brimming with flavour

and has plenty of depth to it - a great

Autumnal beer.

Place your order today on 0345 241 1122 7


Beer & Cider

2020

CASK ALE

WEEK

EXCLUSIVE

A firm festival favourite at the 2019 St Austell Brewery

Celtic Beer Festival. This punchy IPA is making a return –

albeit on a temporary basis - to celebrate this year’s Cask

Ale Week (which is kicking off from 24th September).

4.6%

£69.95

per 9G

Brewed with all-English malt and hops, Harlequin is full

of juicy passionfruit and pomegranate flavours. If you

know your hops, this beer showcases Harlequin – an

exciting new, highly sought-after, award-winning English

hop variety.

SEE

SMELL

TASTE

MALT

HOPS

BITTER

SWEET

Golden

Fruity, Floral

Passionfruit, Mango, Pomegranate

Maris Otter Pale

Harlequin, Fuggle

REASONS TO STOCK

• Help shine the light on cask during Cask Ale Week

2020; strengthen your permanent cask ale line-up and

add this limited-edition punchy IPA.

• Showcases Harlequin – an exciting new, highly soughtafter,

award-winning English hop variety.

AVAILABILITY

Week commencing 14th September while stocks last.

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staustellfamilygroup.co.uk/wholesale


Beer & Cider

This month’s featured cask ales

Bath Ales

Prophecy

Pale Ale

3.8% vol

With a fruity yet pine-like

aroma, a crisp light colour

and a keen bitter finish,

Prophecy will fulfil all your

expectations.

Exmoor

Ale

Best Bitter

3.8% vol

This light chestnut-brown

session beer has a fresh,

grainy, biscuity nose with

the hint of citrus fruit in

the background.

Salcombe

Seahorse

Golden Ale

4.4% vol

Seahorse is a delightfully

smooth drinking ale, deep

gold in colour with a spicy

hop character.

Find our full range of cask ales online

Place your order today on 0345 241 1122 9


Beer & Cider

Brooklyn

Special

Effects 0.4%

24 x 355ml

Brooklyn

Lager

24 x 355ml

£19.99

per case

£31.99

per case

Sandford

Orchards

Berry Lane

12 x 500ml

£18.50

per case

We’re on

social media

Find us on Facebook, Twitter and Instagram to

keep up to date with everything wholesale.

Follow us across social media for the most recent

news and promotions. We’ll be showcasing great

offers, behind the scenes photos, perfect pours

and plenty of new products too.

b a x /SAFGWHOLESALE

10

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Beer & Cider

Place your order today on 0345 241 1122 11


Beer & Cider

Buy 5

cases of

Thatchers

Zero and

receive a

free case.

Offer valid on bottles of 6x500ml Zero.

Sandford

Orchards

Devon Mist

12 x 500ml

£15.69

per case

Sol

24 x 330ml

£17.49

per case

St Austell Brewery

Harlequin English IPA

24 x 330ml

£69.95

per 9G cask

12

staustellfamilygroup.co.uk/wholesale


Introducing our new

wholesale website

WEBSITE FEATURES

FULL ONLINE CATALOGUE

EASY TO USE NAVIGATION

SOPHISTICATED FILTERING

ONLINE ORDER FORM

LATEST OFFERS

FULL PRODUCT INFORMATION

FOR MORE INFORMATION ON ANY OF THE PRODUCTS WE STOCK

PLEASE VISIT STAUSTELLFAMILYGROUP.CO.UK/WHOLESALE


Wine

75cl bottles

£4.85

SOLD IN CASES OF 6

18.7cl bottles

£1.55

SOLD IN CASES OF 24

AVAILABLE VARIETALS

• MERLOT • SHIRAZ • ZINFANDEL ROSÉ •

• CHARDONNAY • INZOLIA PINOT GRIGIO •

• SAUVIGNON BLANC •

14

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Wine

Bollicine

Prosecco D.O.C

6 x 75cl

£37.20

per case

Dreambird

6 x 75cl

Merlot, Pinot Noir, Pinot Grigio Rosé,

Pinot Grigio and Sauvignon Blanc

Star Beach

6 x 75cl

Sauvignon Blanc

and Merlot

£27.95

per case

£26.70

per case

Place your order today on 0345 241 1122 15


Spirits

16

staustellfamilygroup.co.uk/wholesale


Spirits

Place your order today on 0345 241 1122 17


Spirits

18

staustellfamilygroup.co.uk/wholesale


Spirits

6 O’Clock

Gin

70cl

£21.50

per bottle

Jack Daniel’s

Tennessee

Honey

70cl

Chambord

70cl

£17.99

per bottle

£19.99

per bottle

Place your order today on 0345 241 1122 19


Spirits

20

staustellfamilygroup.co.uk/wholesale


Spirits

£38.99 £17.99 £17.99

JACK DANIEL’S. AMERICA’S CLASSIC’.

PLEASE DRINK RESPONSIBLY

JACK DANIEL’S AND OLD NO. 7 AND JACK DANIEL’S TENNESSEE HONEY ARE REGISTERED TRADEMARKS. ©2020

Place your order today on 0345 241 1122 21


Spirits

£25.95

per bottle

22

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Spirits

Place your order today on 0345 241 1122 23


Spirits

THE FLAVOURED & SPICED

SUBCATEGORY IS GROWING

+19.1% MAT MAKING

RANGE A KEY TO

CAPITALISING ON GROWTH *

BUY ANY 4x70cl or 2 1.5L

GET A GIFT WITH

PURCHASE KIT

INCLUDING 24 PAIRS

OF SUNGLASSES AND

12 GLASSES

*Bacardi Carta Blanca, Bacardi Spiced, Bacardi Coconut,

Bacardi Raspberry or Bacardi Ginger

LIVE PASSIONATELY. ENJOY RESPONSIBLY

© 2019. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED

*CGA OPMS Data P11 2019 (02/11/2019)

#DOWHATMOVESYOU

#TASTEOFTHECARIBBEAN

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Spirits

BUY ANY 2 X 75CL

AND GET 6 MARTINI

BALLOON GLASSES FREE

ENJOY MARTINI RESPONSIBLY

© 2020. MARTINI, ITS TRADE DRESS AND THE “BALL AND

BAR” LOGO ARE REGISTERED TRADEMARKS.

Place your order today on 0345 241 1122 25


Spirits

Edinburgh

Classic Gin

70cl

Salcombe

Gin Rosé

Sainte Marie

70cl

£16.99

per bottle

£25.95

per bottle

6 O’Clock

Damson Gin

70cl

£21.50

per bottle

26

staustellfamilygroup.co.uk/wholesale


Spirits

Place your order today on 0345 241 1122 27


Minerals

28

staustellfamilygroup.co.uk/wholesale


Minerals

Place your order today on 0345 241 1122 29


Minerals

30

staustellfamilygroup.co.uk/wholesale


Minerals

AVAILABLE

JULY, AUGUST &

SEPTEMBER

Buy 2

get 1 FREE

Offer available 01/07/2020 to 30/07/2020, subject to availability, while stocks last. All cases must be purchased in the same transaction.

All brand names are registered trade marks of their respective owners.

04542d APPLETISER ST AUSTELL BREWERY AD JULY AUG SEPT A5 LANDSCAPE-v1.indd 1 23/07/2020 11:22

Place your order today on 0345 241 1122 31


Terms & Conditions

• All advertising promotions and their participating products are subject to

availability and to any duty change.

• Promotional offers apply to all orders delivered between 1st - 30th September 2020.

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or

terminate any current promotional offers in whole or in part without prior notice.

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal

trading terms and conditions of sale.

• Licensees should NOT place orders for any participating product appearing within

this brochure if they form part of their ‘tied’ lease agreement with their landlord.

• ‘FREE’ items given away with participating orders are subject to availability as there

are set allocations and customers are given these items on a first come, first served

basis.

• All prices quoted are exclusive of VAT.

• Benefits from these promotional offers may affect your tax liability, please check

with your tax advisor or accountant.

• Wherever cases are stated within this leaflet they refer to the standard case size for

that product for all beers and soft drinks. For wines and spirits, cases refer to the

standard equivalent, i.e 12 x 70cl / 75cl bottles or 6 x 1.5L magnums.

• All products included in this brochure are exempt from any St Austell Brewery

investment package write off due to the nature of the low net price.

• Call recording – All calls, both incoming and outgoing, are recorded automatically;

however, we only intend to listen to these calls for training and monitoring purposes,

for the resolution of invoice disputes, and/or for any other business purpose which

is permitted by applicable legislation.

• Calls will not be recorded if a debit/credit card number is being taken.

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell, Cornwall, PL25 4BY

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk

www.staustellbrewery.co.uk

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