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Strategic Marketing Management, 9th Edition

BOOK DETAIL

Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free

business account Paperback: 296 pages Publisher: Cerebellum Press; 9th ed. edition (January 1, 2018)

Language: English ISBN-10: 1936572508 ISBN-13: 978-1936572502 Product Dimensions: 7.5 x 0.6 x 9.2

inches Shipping Weight: 1 pounds (View shipping rates and policies)

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Book Description

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and

offers a structured approach to identifying, understanding, and solving marketing problems. This

book presents a comprehensive framework for developing sound marketing strategies that guide

business decisions involving product and service design, branding, pricing, sales promotion,

communication, and distribution. The concepts, principles, and frameworks advanced in this book

apply to a wide range of organizations, from startups to established enterprises, from packagedgoods

manufacturers to value-added service providers, from nonprofit entities to for-profit

corporations.


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