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The Marketing Plan Handbook, 5th Edition

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The Marketing Plan Handbook, 5th Edition

BOOK DETAIL

Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free

business account Paperback: 148 pages Publisher: Cerebellum Press; 5th ed. edition (January 1, 2018)

Language: English ISBN-10: 1936572559 ISBN-13: 978-1936572557 Product Dimensions: 7.5 x 0.3 x 9.2

inches Shipping Weight: 9.6 ounces (View shipping rates and policies)

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Book Description

The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations.

For startups and companies considering bringing new products to the market, this book outlines a

process for developing a marketing plan to launch a new offering. For established companies with

existing portfolios of products, this book presents a structured approach to developing an action

plan to manage their offerings and product lines. Whether you manage a small business seeking to

formalize the planning process, a startup seeking venture-capital financing, a fast-growth

company considering an initial public offering, or a large multinational corporation, you can gain

competitive advantage by translating the marketing planning process outlined in this book into a

streamlined strategic document that informs your actions and helps avoid costly missteps.


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