UNT Dallas Branding Guidelines

BRANDING GUIDELINES

TABLE OF CONTENTS
Introduction.....................................................................................................3
Name Usage......................................................................................................5
Logos....................................................................................................................6
Spirit Mark ........................................................................................................8
Colors................................................................................................................ 10
Typography.................................................................................................... 11
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INTRODUCTION
The University of North Texas at Dallas is the only public,
accredited 4-year university in the City of Dallas. The
university brand serves as a pathway to social mobility by
empowering students, transforming lives and strengthening
communities.
Our goal is to ensure that our visual communications convey
the consistency needed to strengthen the university brand,
and increase awareness and highlight the distinctions of
our university. The brand standards should be followed
whenever the university name or logo is used, in all forms of
communication, both print and digital. With consistent use of
these guidelines, UNT Dallas will strategically communicate a
united message, strengthen our brand image.
All communications from our university reflect UNT Dallas’
professional stature, aspirations and direction. The choices
you make when you select words, colors, photos and graphics
reinforce our reputation. Using key messages with the official
marks, typefaces, colors and graphics in a consistent manner
will help build the UNT Dallas brand and identity.
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INTRODUCTION
Following these guidelines and recommendations will help
reinforce the UNT Dallas brand, illustrating our core values
and key traits as defined by our students, alumni, faculty
and staff, as well as our external stakeholders.
This marketing and identity guide is designed to be
a comprehensive aid in planning and executing your
marketing & communications efforts. Please familiarize
yourself with the information provided as the Regent’s
Rules and UNT Dallas policy require these guidelines to be
followed.
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NAME USAGE
The University of North Texas at Dallas has been the official
name of the University since 2000. Use the complete name
the first time you refer to the University in text.
“UNT Dallas” may be used as an abbreviation to refer to the
academic institution when clarification is necessary.
Do not refer to the University as UNT.
Do not use “Dallas” alone or use “U of D” to identify our
University as they denote other institutions.
Misidentifying the University of North Texas at Dallas causes
confusion that weakens its brand.
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LOGOS
UNT Dallas Logo
The UNT Dallas wordmark is the only logo currently
authorized for use at UNT Dallas.
For full-color printed or electronic materials, it is
preferred that the wordmark is used with the official
UNT Dallas colors, PMS 293. A shade of 80% gray may
be used for lettering/ vertical bar in the logo.
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LOGOS
Logo Visibility
The University of North Texas at Dallas logo should always remain visibile and legible or all media it is printed on. Below are
examples of usage that is not allowed.
Low Contrast
Illegible Size
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LOGOS
Logo Clear Space
The University of North Texas at Dallas logo should have the following clear space around it when reproduced.
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LOGOS
Deprecated Logos
These logos are no longer approved and should never be used. Replace them wherever you have used them in the past.
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SPIRIT MARK
The UNT Dallas Trailblazer spirit mark is an informal, bold and
energetic representation of UNT Dallas. It suggests pride and affinity.
The mascot is formally referred to as Jax, while the students are
referred to as Trailblazers.
The spirit mark is separate and distinct from the more formal UNT
Dallas logo and is less academically oriented. It is the emblem for
strong, emotive support given to UNT Dallas by students, alumni, and
all those associated with UNT Dallas.
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SPIRIT MARK
The UNT Dallas Trailblazer spirit mark and jaguar should
always remain legible. When using the spirit mark and
jaguar, the jaguar must always be consistent in its
appearance.
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SPIRIT MARK
The UNT Dallas Trailblazer jaguar should never appear as it does in the examples below.
These are incorrect reproductions of our logo and should not be on any produced item.
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SPIRIT MARK
The spirit mark may be used:
• In informal contexts, such as: athletics, alumni materials, school spirit activities
with current students, secondary recruiting communications (initial contact
with prospective students should include the main university logo), and on
apparel and promotional items, along with the university name; If you use a
version without text, the main university logo must accompany the
spirit mark in the design piece.
• As a graphic within academic departments to promote spirit and social events,
and in recruitment and promotional materials, along with the university name.
​The spirit mark may NOT be used:
• For official UNT Dallas communications, such as: official notification letters of
admission, letters for hire, contracts, and grant proposals.
• As a lockup with the UNT Dallas logotype and signature system,
nor may a new lockup or signature be created using the Trailblazer spirit mark.
• For formal business purposes.
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COLORS
The official colors of the University of North Texas at Dallas are
UNT Dallas blue and white.
Secondary colors, such as yellow, black, gray and UNT green
can also be used as long as the majority of the design is created
with UNT Dallas blue and white. When UNT Dallas blue is used,
it must be PMS 293 or an equivalent four-color process (CMYK)
mix. When uncoated paper stock is used, PMS 293* should be
substituted for UNT Dallas blue.
*PANTONE ® is the property of Pantone Inc. The colors shown on
this page and throughout this style guide have not been evaluated
by Pantone Inc. for accuracy and may not match the PANTONE ®
Color Standards. For accurate standards, refer to current PANTONE
publications.
Main UNT Dallas Colors
UNT Dallas Blue
PMS 293
R 0 G 61 B 165
C 100 M 75 Y 0 K 0
UNT Dallas White
Secondary UNT Dallas Colors
UNT Dallas Green
PMS 356
R 0 G 122 B 51
C 91 M 0 Y 100 K 26
UNT Dallas Yellow
PMS 7405
R 242 G 205 B 0
C0 M8 Y100 K1
Accent Colors
UNT Accent Gray
PMS Cool Gray 11
R 83 G 84 B 90
C 8 M 4 Y 0 K 65
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TYPOGRAPHY
Consistency of typography is one way to create a uniformed look
in all UNT Dallas publications. The recommended typefaces for
university communications is Tahoma.
Font Uses:
TAHOMA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
• Tahoma is used for all official Univeristy communications in
prinited, digital, and web.
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E-MAIL SIGNATURES
The UNT Dallas e-mail signature is a very specific design and
must be used by all faculty and staff members.
This format is being introduced across the UNT System to
provide brand consistency and familiarity, especially for external
audiences. It is part of the “One Brand” initiative that started
earlier this year with new brand marks and is now part of our
brand guidelines.
The optional third line for information about industry
memberships, university committees or other acceptable higher
ed organizations, a link to schedule appointments or a way
recipients can provide feedback. This one optional line is not
meant for personal messages or statements.
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