UNT Dallas Branding Guidelines

BRANDING GUIDELINES

TABLE OF CONTENTS
Introduction..................................................................................... 3
Name Usage..................................................................................... 5
Logos................................................................................................ 6
Spirit Mark ...................................................................................... 8
Colors............................................................................................. 10
Typography.................................................................................... 11
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INTRODUCTION
The University of North Texas at Dallas is the only public,
accredited 4-year university in the City of Dallas. The university
brand serves as a pathway to social mobility by empowering
students, transforming lives and strengthening communities.
Our goal is to ensure that our visual communications convey
the consistency needed to strengthen the university brand,
and increase awareness and highlight the distinctions of our
university. The brand standards should be followed whenever the
university name or logo is used, in all forms of communication,
both print and digital. With consistent use of these guidelines,
UNT Dallas will strategically communicate a united message,
strengthen our brand image.
All communications from our university reflect UNT Dallas’
professional stature, aspirations and direction. The choices
you make when you select words, colors, photos and graphics
reinforce our reputation. Using key messages with the official
marks, typefaces, colors and graphics in a consistent manner will
help build the UNT Dallas brand and identity.
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INTRODUCTION
Following these guidelines and recommendations will help
reinforce the UNT Dallas brand, illustrating our core values and
key traits as defined by our students, alumni, faculty and staff, as
well as our external stakeholders.
This marketing and identity guide is designed to be a
comprehensive aid in planning and executing your marketing
& communications efforts. Please familiarize yourself with the
information provided as the Regent’s Rules and UNT Dallas policy
require these guidelines to
be followed.
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NAME USAGE
The University of North Texas at Dallas has been the official name
of the University since 2000. Use the complete name the first
time you refer to the University in text.
“UNT Dallas” may be used as an abbreviation to refer to the
academic institution when clarification is necessary.
Do not refer to the University as UNT.
Do not use “Dallas” alone or use “U of D” to identify our
University as they denote other institutions.
Misidentifying the University of North Texas at Dallas causes
confusion that weakens its brand.
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LOGOS
UNT Dallas Logo
The UNT Dallas wordmark is the only logo currently
authorized for use at UNT Dallas.
For full-color printed or electronic materials, it is preferred
that the wordmark is used with the official UNT Dallas colors,
PMS 293. A shade of 80% gray may be used for lettering/
vertical bar in the logo.
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LOGOS
Logo Visibility
The University of North Texas at Dallas logo should always remain visibile and legible or all media it is printed on. Below are examples of
usage that is not allowed.
Low Contrast
Complicated Background
Illegible Size
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LOGOS
Logo Clear Spacee
The University of North Texas at Dallas logo should have the following clear space around it when reproduced..
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LOGOS
Deprecated Logos
These logos are no longer approved and should never be used. Replace them wherever you have used them in the past.
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SPIRIT MARK
The UNT Dallas Trailblazer spirit mark is an informal, bold and energetic
representation of UNT Dallas. It suggests pride and affinity. The mascot is
formally referred to as Jax, while the students are referred to
as Trailblazers.
The spirit mark is separate and distinct from the more formal UNT Dallas
logo and is less academically oriented. It is the emblem for strong, emotive
support given to UNT Dallas by students, alumni, and all those associated
with UNT Dallas.
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SPIRIT MARK
The UNT Dallas Trailblazer spirit mark and jaguar should always
remain legible. When using the spirit mark and jaguar, the jaguar
must always be consistent in its appearance.
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SPIRIT MARK
The UNT Dallas Trailblazer jaguar should never appear as it does in the examples below.
These are incorrect reproductions of our logo and should not be on any produced item.
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SPIRIT MARK
The spirit mark may be used:
• In informal contexts, such as: athletics, alumni materials, school
spirit activities with current students, secondary recruiting
communications (initial contact with prospective students should
include the main university logo), and on apparel and promotional
items, along with the university name; If you use a version without
text, the main university logo must accompany the spirit mark in
the design piece.
• As a graphic within academic departments to promote spirit and
social events, and in recruitment and promotional materials, along
with the university name.
​The spirit mark may NOT be used:
• For official UNT Dallas communications, such as: official notification
letters of admission, letters for hire, contracts, and grant proposals.
• As a lockup with the UNT Dallas logotype and signature system,
nor may a new lockup or signature be created using the Trailblazer
spirit mark.
• For formal business purposes.
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COLORS
Main UNT Dallas Color
The official colors of the University of North Texas at Dallas are UNT
Dallas blue and white.
Secondary colors, such as yellow, black, gray and UNT green can also
be used as long as the majority of the design is created with UNT
Dallas blue and white. When UNT green is used, it must be PMS 356
or an equivalent four-color process (CMYK) mix. When uncoated paper
stock is used, PMS 355* should be substituted for UNT green.
Often, a shade of 80% gray is used for lettering/vertical bar in the logo
UNT Dallas Blue
PMS 293
R 0 G 61 B 165
C 100 M 75 Y 0 K 0
Secondary UNT Dallas Colors
UNT Dallas Green
PMS 356
R 0 G 122 B 51
C 91 M 0 Y 100 K 26
UNT Dallas Yellow
PMS 7405
R 242 G 205 B 0
C0 M8 Y100 K1
*PANTONE ® is the property of Pantone Inc. The colors shown on this page
and throughout this style guide have not been evaluated by Pantone Inc. for
accuracy and may not match the PANTONE ® Color Standards. For accurate
standards, refer to current PANTONE publications.
Accent Colors
**CMYK mixes vary based on printers, equipment, etc. Please contact
Marketing & Communications for assistance determining the appropriate mix
for your project.
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TYPOGRAPHY
GEORGIA
Consistency of typography is one way to create a uniformed look in all
UNT Dallas publications. The recommended typefaces for university
communications are Calibri, Georgia and Times Roman. These
typefaces have been carefully selected to complement one another.
Font Uses:
• Georgia is used for formal printed communications and in
electronic presentations
• Calibri is used for email, electronic newsletters, and in electronic
presentations
• Fira Sans is an alternate font used for printed communications and
in electronic presentations
• Arial is an alternate font used in electronic presentations,
primarily for headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
CALIBRI
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
FIRA SANS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
ARIAL
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
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