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Paperback: 264 pages Publisher: Kogan Page; 1 edition (May 28, 2019) Language: English ISBN-10:
0749484705 ISBN-13: 978-0749484705 Product Dimensions: 6.2 x 0.6 x 9.2 inches Shipping Weight: 14.4
ounces (View shipping rates and policies)
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Book Description
What if we have been wrong about learning? Learning may have more in common with marketing
than we thought. Looking at marketing and learning's common root, How People Learn shows
L&D professionals a new way of thinking about learning by exploring what happens when we
learn. It considers applications from AI, marketing and ethics and is informed by psychology and
contemporary neuroscience in order to show L&D professionals how to design training with their
employees in mind so that training makes a real difference to skills, capabilities, performance and
development, rather than being a waste of time, money and resources. Using the author's '5Di
model', How People Learn demonstrates how to define, design and deploy training in a usercentred
way so it works both for and with employees. It also includes guidance on what training
resources to create when employees are actively searching for learning content. Using this book,
L&D practitioners will be able to use pull and push techniques to provide content that people use
and experiences that transform their behaviour. From how to use simulations, storytelling and
anticipation to the importance of observation and status, this book gives L&D professionals
everything they need to build effective training programmes and learning experiences. With a
foreword by Dr Roger Schank, the Chairman and CEO of Socratic Arts and Executive Director of
Engines for Education, and case studies from companies such as BP and the BBC, this is an
urgent read for learning professionals.
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