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TU204--ELearning Becomes Workflow:

Convergence with Enterprise Applications

and Web Services

"It is not the strongest species that survive, nor the most intelligent, but

the ones most responsive to change.“ (Charles Darwin)

Sam S. Adkins

www.samadico.com

1


Data Derived from Recent Vendor and

Customer Research

� Research for new report published by Internet Time in

January, 2003: “When Industries Collide: eLearning

Convergence with Enterprise Application Integration and

Web Services”

� Report Includes:

� Market Factors Driving eLearning into Enterprise Suites

� Advantages of Enterprise Application Integration and

Web Services

� Innovations in Enterprise Technology

� eLearning Simulation in the Enterprise

� The Customer and User Experience

2


The Customer Perspective

"My company has several e-initiatives going on, which

include evaluating document management systems,

LMS, LCMS, portals, CMS, Best Business Practices

Tools, etc.

There seems to be a lot of overlap between all of these

tools. Where can I find information on how all of these

tools should be integrated?

Also, where can I find information on the overlap in

functionality?“

Judy Benavides, SYSCO, Oct. 2002

3


The Customer Perspective

� In challenging economic times, companies are

focusing on:

� Attracting and retaining skilled employees.

� Cutting costs.

� Improving efficiency and Increasing business

productivity.

� Optimizing existing technology and workforce.

� Consequently, companies are looking for:

� Human performance optimization that integrates

(literally connects) their business drivers with their

enterprise technology and performance improvement

expenditures (training, elearning).

� Robust workforce management solutions that actively

“mine” for expertise and productivity indexes.

4


eLearning Integration into Enterprise Suites

� Profit and Product Migration are the Dominant

Market Drivers

� Customer Adoption of Enterprise-wide eLearning

accelerates in 2002 and eLearning now has to map

to enterprise-wide business goals.

� Integration is the Dominant Product Driver

� Automation, Integration and heading for Collaboration

� Job-based and workflow-based Personalization

� Enterprise Application Integration via Web Services Adoption

� Content is Evolving into “Experience”

� Performance triggered by business process automation

� Collaboration in WorkSpaces, BattleSpaces, GameSpaces

� Simulation is the dominant emergent content product type

� Services Evolving in Stride

� Enterprise Technology Analysis

� Workflow Modeling and Analysis

5


eLearning Convergence “Lagging Indicators”

Automation as Key Business Driver

Text Based Self Paced (Books)

Video

Interactive Videodisc

CBT

CD ROM

CBT Era Ends

Technology Based Multimedia Phase

Began in Late 80’s

Text Based Internet

Training

Student Administration

Instructor Led Classroom

Testing and Assessment

Correspondence Courses

Satellite Instruction

Online

Learning

Web Conferencing

WBT

Online Mentoring

Synchronous Online Learning

eBooks

Online Reference

eLibraries

eLearning Era Begins

Market Creation Phase

Traditional Distance Learning

Begins Migration to eLearning in Late 90’s

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 6

LMS

Universal Adoption of World Wide Web on Internet1 begins in Mid 1990’s

LCMS


eLibraries

eLearning eBooks

eLearning Convergence “Leading Indicators”

Integration Key Business Driver

Early eLearning Era Ends

LMS

Value Creation Phase

LMS and LCMS Merge

LCMS

All Administration Automated

Satellite

Blended Instruction

Biometric Testing

Personalization

Paper Becomes Print on Demand

Analog Video Phased Out-DVD Dominates

ERP, CRM, SCM, HR, KM, CM

and LMS/LCMS Integration

2 nd Generation

eLearning Era Begins

Broadband, Internet2

Content as Workflow

Integration, Automation,

and Personalization

TelePresence

Commodity Phase

2 nd Generation Web

Conferencing

Simulation

Automated Content

Automated Tutoring

3 rd

Generation

eLearning Era

Begins

On Internet2,

New xBand

Technology

Rich Collaboration

and Simulation

eLibraries and

eBooks Dominate

Collaboration

Intelligent Tutors

Universal

Access to

eLearning

xBand Backbone

Global Brands,

Global Degrees

TelePresence

VR-Simulation

AI Learning

Emerges

Live Classroom,

Proctoring and

TelePresence Merge

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Post-Browser Stage Begins in 2004 -- Adoption of Internet2 begins in 2007-2008

7


2002 eLearning Competitive Landscape

8


2002 Industry Competitors

� Industries Competing for eLearning Market:

� Simulation & Training Industry

� Gaming

� Collaboration

� Product Lifecycle Management (PLM)

� Business Process Management (BPM)

� Commercial and Academic Education Providers

� Global SI and ERP Vendors

� Enterprise Content Management

� BPM, PLM, ERP and Simulation Vendors still getting

large investment capital

� Gaming Industry still in Boom phase

� eLearning investment all but dried up in 2002.

� Knowledge Management has disappeared into Content

Management industry

9


ERP-CRM and Enterprise Companies integrating

eLearning into Product Lines:

� IBM’s new Web Services-enabled Java Components (LMS,

LCMS, Virtual Classroom)

� Oracle’s iLearning with eBusiness Integration

� SAP’s Integrated LMS Solution and iTutor Tool, xEP (Employee

Productivity and xRPM (Resource and Project Management)

� PeopleSoft integrates Teamscape, building Intelligent Context

Manager, PeopleSoft HelpDesk for Human Resources

� Siebel ERM with embedded LMS and Universal Application

Network

� Sun’s Enterprise Talent Management Systems that includes

Enterprise Learning Platform and Avaltus LCMS

� Knowledge Products’ OnDemand EA Integration

� Knowledge Impact’s Firefly

� Call Center Industry Pioneering Performance Innovation.

(Witness Systems, Knowlagent, Blue Pumpkin)

10


Siebel, 2002

Employee Resource Management

� What’s In an ERM?

� Tools that physically integrate Business Drivers with corporate

communication, training and culture.

� Targeted learning - about company products, services and

customers in a single personalized format usually through an

enterprise portal.

� Content Management

� Project Management

� Workflow Management that links applications and processes

� Real-time access to company training

� Targeted information to employees based on their job roles,

interests and needs – User personalization

11


Sun’s Integrated Components of Enterprise

Talent Management System

Learning

Modalities

Copyright Sun Microsystems Inc. 2002. All rights reserved.

Workforce Planning

Resource Allocation

Content Management

Performance

Management

Learner

Experience

Performance

Knowledge

Management

Learning Management

Training Administration

Training Commerce

ERP/CRM/HR Systems

Skills

Management

12


The Rapid Convergence of ERP and EAI

ERP-CRM Categories (“Enterprise Suites”

can contain any or all of the below).

Enterprise Resource Management

Supply Chain Management

Sales Force Automation, Workforce

Automation

Human Capital Resource Management

Customer, Partner, Employee

Relationship Management (xRM’s)

Business Process Management

Knowledge Management

Data Warehousing, Business Intelligence

and Analytics

Product Lifecycle Management

Enterprise Content Management

Corresponding EAI Categories (Today’s

EAI is tomorrow’s “expanded feature set” of ERP)

B2B, eCommerce, Collaborative Commerce

Workforce Optimization

Interaction Integration

Process Flow

Data Integration

Web Services

Legacy Application Integration

Middleware

Systems Management

13


The Five Laws of EAI

The Software Ecologist: The EAI Laws

John Schmidt, EAI Journal: Wednesday, August 07, 2002

• The whole is greater than the sum of the parts.

“The essence of an end-to end system cannot be captured by

studying its individual components.”

• There’s no end-state.

“From the start we must plan for constant change”

• There are no universal standards.

“An EAI methodology must deal with the reality that many forces

—including competition, the “not invented here” syndrome, and

evolving technologies — will result in many different standards for

the foreseeable future.”

• Information adapts to meet local needs.

“This formula says that same data across different domains may

have a different meaning.” A.k.a. Informational Diversity.

• All details are relevant.

“But the effectiveness of an abstract model is inversely

proportional to the complexity of the context —because no details

can be safely ignored.”

14


Knowledge Products’ OnDemand 7.0

Knowledge Products, 2002

15


Element K’s Web Service Categories

Element K, 2002

User Management: These services provide the ability to Add, Edit,

and Inactive student accounts, assign students to groups, get

student information, and provides other general purpose services

for managing student data.

Subscription Management: These services provide the ability

Assign and Unassign subscriptions (content) to users, as well as

get information concerning what is currently assigned to students,

and what subscriptions are available for assignment. These

services can be used to create a completely automated subscription

management system.

Registration and Tracking: These services provide the ability to

get information about courses and other training content available

to users. In addition these services provide the ability to get user

completion information, as well as managing course registration

data for users.

16


2002 Functional Pre-Convergence Quadrant:

Silos Exist but Are Being Assimilated

Organizational Learning Individualized Learning

Workforce Automation

Organizational

Performance Simulation

Product Lifecycle

Product Performance

Design Automation

PLM

WFA,

BPM

ERP, CRM

Enterprise Software

Firms Dominate

HCDM,

HRIS

eLearning

Human Capital

Management and

Screening

ELearning, Collaboration

Product Simulation, 17

Performance Support


Samadico, 2002

EA Convergence: Race for the Core

18


2006: No More Silos in Integrated Enterprise

Applications

Process = Workflow Resources = Alignment

Workforce Automation, Sales Force

Automation, Business Process

Modeling, Workforce Optimization,

Supply Chain

Products = Customers

Product Lifecycle Management,

Customer Lifecycle, Service Lifecycle,

Customer Relationship Management,

Analytics, Business Intelligence

BackOffice ERP

Human Capital Development,

Employee Relationship Management,

Skill Mapping, Competency Mapping,

Assessment, Recruiting

People = Collaboration

Content Management,

Knowledge Management,

Collaboration, Messaging,

eLearning, Training

19


2006 eLearning Competitive Landscape

Education Industry

Content

Suppliers

Dominates

Academic

Simulation

Market

Inherits

Edutainment and

Educational

Gaming Markets

Niche

Vendors

Tools Market

Platform Providers

Middle Market Component Vendors

ERP

“Two”

Simulation

Media Services

Dominates

Consumer

Gaming Market

Entertainment Industry

Exits

Edutainment and

Educational

Gaming Markets

20


eLearning Integrated into EAI Supported by ECM

EAI Vendors and

Enterprise Content

Management (ECM)

Providers Position

eLearning as an ERP

“module” and position

ECM as Middle Layer

Between ERP and

Platforms

EAI and ECM

Become

GateKeepers

Blocking First

Generation

eLearning Vendors

Source: Adapted from Interwoven 2002

PLM

SCM

Transaction

Infrastructure

Hardware

KM

HRCM

Network

EAI

Operating

System

LMS

BI

Content

Infrastructure

ECM

Database

ERM

CRM

System

Management

J2EE, WebSphere,

.NET

Application

Infrastructure

Enterprise

Applications

Infrastructure

Platforms

21


Intra-layer and Inter-layer Convergence

Enterprise

Applications must

Integrate “all the

way across and all

the way down”.

Convergence is

occurring within

each Layer and

across the closest

Layer.

It is still unclear

how much

integration will be

required at the Web

Services Layer.

Source: Adapted from Interwoven 2002

Core EAI

Suite

EAI

ECM

Web Services

Enterprise

Applications

(SCM, CRM,

ERP, BI, BPM,

HCM, KM, LMS,

PLM…)

Infrastructure

(transaction,

application and

content)

Platforms

(Database,

Network,

Hardware, OS,

System

Management)

22


SAP: Learning Management Systems (LMS)

Compared

LMS standalone

LMS core: Tracking learning goals,

course progression, and costs

Billing and allocation of

learning activities

Testing effectiveness of

learning

Enterprise portal

HRMS: Transfer learning data to

employee data

Source: SAP AG, 2002

Interfaces

are required

SAP Learning Solution

Integrated solution:

� Enterprise Portal 5.0

� Learning Portal

� mySAP Human Resources:

Training and developing

employees

� mySAP Customer Relationship

Management (Billing Engine,

future version)

� Content Management System

� Test environment

� Authoring environment

23


SAP: Integration with other Components

Material Mgmt.

Source: SAP AG, 2002

Personnel

Development

Personnel

Administration

Training Management

Sales Knowledge

Controlling Warehouse

Organization

Management

Time Mgmt.

R/3 Timetable

24


IBM’s Integration: What Does it Look Like?

Source: IBM, 2002

25


Impact of Enterprise Application Integration

and Web Services on the eLearning Industry

� Small local and regional shops still proliferating

� Technology vendors must develop integration

� EAI Vendors Become Large Buyers and Sellers

of Content Brokering Sales to Corporations.

� Workflow Solutions Training replaces Product

Training.

� Executive Dashboards, Integrated Application

Interfaces and Portals replace Elearning

Interfaces.

� Fundamental Change in End User Training as

UI’s Become Highly Native to Verticals.

� “Student-base” Migrates to International

Outsourcers offering Hosted Web Services.

� Web Services Opens the Market to Small and

Medium-sized Companies

26


Questions & Feedback

Sam S. Adkins

www.samadico.com

sam@samadico.com

27

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