Retailers Forum Magazine Sept. 2020 EMAG

etailers
VOL. 40 NO. 5
SEPTEMBER 2020
Connecting Wholesalers and Retailers Since 1981

Page 2 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #10 on page 11 • www.Vendor411.com

Want More Info? Circle #03 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 3

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Reebok Club C85 AFF
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30
MET SNAKE - Black/Chalk ~ Unisex
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30
White/Fila Navy/Fila Red ~ Unisex
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Silver Met/Skull ~ Women
Adidas Cponsortium
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CLONIX/CRYWHT/CRYWHT ~ Women
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White/Flat Grey/Ice ~ Unisex
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Vans
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Page 4 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the country’s
leading merchandise wholesalers. The advertisers herein sell strictly
wholesale and require that you purchase with the intent of reselling
through retail channels.
HOW TO USE THIS DIRECTORY
☛ Locate the products that interest you.
See our product directory located on
pages 6 & 7.
☛ Make direct contact with advertiser.
Most will have catalogs and price lists
for you.
☛ Order your merchandise, which will be
shipped directly to your store.
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 5

Sell to over 60,000
stores through Forum
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Start.
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Lighting Up!
Grow.
Repair.
Our specialty is helping small and
mid-sized businesses achieve success.
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PROFITS!
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COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!
WHOLESALE
Costume Club
www.USACostumers
See our USACostumers.com
ad on page 36
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E CIG
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see our ad on page 31
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Always Be
Fashionable
FASHIONABLE
SALES
www.Lightecig.com
See our ad on Pg 47
CREDIT CARD
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BLING IT ON!
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Page 33
SMALL
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E-Case w/2
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E-Cig kit Includes 1 cig,
10cartridges, Wa l, USB,
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Round Mouth E-Cig
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w/Coil Heads $3.83
• E-Cig Accessories
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ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
SEPTEMBER 2020
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
ADVERTISING
FORUM AD RATES ......... 09
APPAREL
1 STOP WHOLESALE ......... 63
BLANK TEES. .............. 72
BOUTIQUE CLOSEOUTS. .... 81
CLOTHINGWARE .......... 59
DD BULK .................. 22
FASHIONABLE SALES. ...... 47
FLIRTY WHOLESALE ....... 26
GERTEX. .................. 35
HEAVENLY SUITS .......... 16
SCARF WAREHOUSE ....... 78
STYLE IN FASHION ......... 16
STYLISH PLUS ............. 77
UNIVERSE WHOLESALE. .... 49
USACOSTUMERS.COM ..... 36
ASSORTED ITEMS
AUCTION FINDER .......... 56
BEAN WHOLESALERS ...... 46
DOBA DROPSHIP .......... 51
EVERYTHING CLOSEOUTS .. 48
EZ DROPSHIP. ............. 38
G C A ..................... 20
GET THAT WHOLESALE ..... 87
MEGA UBID ............... 30
RAMSONS IMPORTS ....... 13
SWEET WHOLESALERS ..... 65
TOP TEN WHOLESALE ...... 84
WHOLESALE VISTA ........ 19
YUJEAN. .................. 03
BOOKS
BUYERS CONTACTS ........ 83
CLOSEOUT DIRECTORY. .... 82
HIDDEN WEALTH .......... 80
TRADE BOOKS. ......... 88-94
CANDY
SWEET WHOLESALERS ..... 65
CELLULAR
CELLCITY.BIZ ............. 67
WHOLE-CELL ............. 23
COMPUTERS
REFURB SHOPS ............ 18
CONSUMER ELECT.
FIND IT CHINA ............. 43
CREDIT CARD
PROCESSING
EXP MERCHANT ........... 64
NOAMB. .................. 79

#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO .................... 62
CC WAREHOUSE . . . . . . . . . . . .85
E-STORE BUILDERS ........ 60
E STORE SIGNS ............ 25
E-STORE SITES ............ 58
FB CAMPAIGNS ............ 68
FORUM ADVISORS . . . . . . . . . .22
FUNDING OFFICES ......... 50
KWIK INC ................. 32
PROMOTIONAL REWARDS.. 16
PROTECTION PLANS ....... 66
RETAILERS BANK .......... 42
SALES GROUP BAGS........ 70
SETON SIGNAGE ........... 86
VACATION PROMO ........ 76
WHOLESALESOURCES.COM ...
INSIDE BACK COVER
DROPSHIPPERS
DINO DROPSHIP . . . . . . . . . . . .27
DOBA DROPSHIP .......... 51
EZ DROPSHIP. ............. 38
WHOLESALE VISTA ........ 19
E-CIGARETTES &
SMOKE SHOP ITEMS
3’x5’Embroidered Flags $14.00 Each
HEAVENLY ................ 40
View our 148 page Catalog online !
www.RIOhio.com
LIGHT E CIG ............... 31
Belt Buckles $18.00 dz
LOGIC WHOLESALE ........ 73
$36.00 dz
Hat Pins $6.00 dz
Garden Flags
$48.00 dz
Metal Signs
$5.50 Each
3’x5’Embroidered Flags
$14.00 Each
$9.00 dz
FOOTWEAR
Playing Cards
$18.00 dz
$24.00 dz
$21.00 dz
5” Patches $36.00 dz
$39.00 dz
Tri-Fold
$36.00 dz
SNEAKER CLEARANCE.
$5.00 Each
..... 04
Leather Wallets $5.50 each
Garden Flags WindSocks
48.00 dz $48.00 dz
$18.00 dz
HANDBAGS
$21.00 dz
$36.00 ut 72 pcs
Magnets 3”x8” $18.00 dz
BAG CLOSEOUTS .......... 37
BAG VENDORS ............ 24
12”x18” Metal Signs
$5.50 Each
HOME & HOUSEWARE
Belt Buckles
$42.00 dz
DAKOTA STEEL ART ........ 17
MERCHANDISE REP ........ 18
RUG PROFITS.............. 39
RUSH SUPPLIERS .......... 44
SWANSON PRODUCTS ..... 21
JEWELRY/
ACCESSORIES
BLING WHOLESALER ....... 55
BODY CANDY HQ .......... 61
BUND JEWELRY............ 71
CLOSEOUTS FOR SALE. ..... 69
HIPWHOLESALE ........... 33
JEWEL CLEARANCE ........ 54
JEWELRY MINERS. ......... 75
SHAKE WHOLESALE. ....... 34
Min.Order
$150.00
Metal Sign
$4.75 each
$48.00 dz
$30.00 dz
12” Metal Signs
$5.00 Each
$7.00 Each
$4.50 Each
NOVELTIES
3pc Magnet
$5.25 Each
CARTOON CONCEPTS ...... 52
Metal Plates
$27.00 dz
8” x 12” Parking Sign $18.00 dz
$15.00 dz
$42.00 dz
$15.50 Each
COOL GLOWING ..BACK COVER
FUN FACE ................. 02
NOVELTY SELLER .......... 57
PPE SUPPLIES
8” x 12” Metal Signs
$39.00 dz
PPE STOCKROOM. ......... 20
PREMIUM CONNECTION .... 15
R/C & TOYS
$4.00 each
RC VARIETY ............... 45
Leather Bracelet $18.00 dz
SOARING RC .............. 20
SPECIAL FEATURES
FORUM WORKSHOP ....... 28
READER RESPONSE ........ 11
Patches $18.00 dz
Belt Buckles
$36.00 dz
1ut/5 dz Mood Rings $33.00 unit
RETAILING NEWS .......... 14
WHAT’S HOT .............. 12
TRADE SHOWS
ASD VEGAS SHOW ......... 29
VIDEOS & DVD’S
DVD BUNDLE .............. 74
WATCHES & CLOCKS
TIME WHOLESALERS ....... 53
WATCH DEALERS .......... 24
WEDDING ITEMS
SMARTEST BARGAIN . . . . . . . .26
Advertise in
Metal Sign
12”X18” $5.75 Each
See Page 9
12”x18” Metal Sign $5.25 each
BUSINESS BOOKS
www.BizBooks.org
$36.00 ut/72pcs
$15.00 dz
Accept Credit Cards
At Your Business.
EXP Merchant
$6.00 dzSee Hat Page Pins Also 64
sold by the
Gigantic dozen! Selection
of Variety Goods
36 pcBiker Ring
$24.00 dz
Best Friend Necklace
RAMSON’S
$39.00 unit
$24.00 dz/sets
See our Ad on Page 13
DROPSHIP TO PROFITS!
Tri- Color Necklace $18.00 dz
1000’s of Items
See our ad on page 51
WHOLESALERS:
Increase Your Sales
By Advertising Here!
631-754-5000
WIND SPINNERS
Sells Like
A Breeze!
DAKOTA STEEL
See Our Ad on Pg. 17
VISIT FORUM ON
THE INTERNET
View our latest books at
www.bizbooks.org
WE HAVE BUYERS
Databases for ALL Industries
www.BuyersContacts.com

ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

etailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
› Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
› Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
FULL MARKETING PROGRAM INCLUDED >>
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
Printed Magazine
• Your ad is featured in our
printed magazine circulated
to buyers across the USA.
Includes distribution at
industry’s top trade shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our
free iPhone and Android APP.
Imagine YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers
interested in your products
through a code placed in
your ad and on-line at
www.vendor411.com. Free for
all half and full-page ads.
Search Marketing
• Your company included in
the industry’s leading search
engine: www.supplier411.com
• Saturation marketing coverage
on our new wholesale portal:
www.wholesalesources.com
TOP INDUSTRY TRADE SHOWS 2020
JANUARY
Atlanta Gift Fair
Los Angeles Market Week
Minneapolis Gift Show
Philadelphia Gift & Variety Show
Seattle Gift Show
FEBRUARY
Charlotte Gift Show
Louisville Gift Show
Magic Sourcing Show
New York Toy Fair
Off Price Specialist Show
Rocky Mountain Gift Show
St. Louis Gift Show
MARCH
ASD Marketweek Las Vegas Show
Atlanta Spring Gift Show
California Marketplace
Dallas Apparel & Accessories Show
Greensboro Gift & Jewelry Show
Norton’s Gift & Variety Show
APRIL
Charlotte Gift Show
Hawaii Merchandise Expo
Minneapolis Gift Show
Northern Michigan Gift & Souvenir Show
MAY
Las Vegas Licensing Show
New Orleans Gift & Jewelry Show
Off Price Show NY
JUNE
Charlotte Gift & Variety Show
Dallas Gift & Variety Show
LA Fashion Market
Minneapolis Gift Show
Norton’s Gift & Variety Show
JULY
Atlanta Gift & Home Furnishings
California Marketplace
Oklahoma City Wholesale Show Philadelphia Gift
& Variety Show
AUGUST
ASD Market Week
Biloxi Wholesale Show
Louisville Gift Show
Minneapolis Gift Show
Off Price Specialist Show
New Orleans Gift & Jewelry Show
Rocky Mountain Gift Show
St. Louis Gift Show
Toronto Gift Fair
SEPTEMBER
Asia America Wholesale Show
Charlotte Gift & Variety Show
Dallas Home & Gift Show
Hawaii Gift Show
Norton’s Gift & Variety Show
Philadelphia Candy & Gift Show
Rocky Mountain Gift Show
OCTOBER
Dallas Apparel & Accessories Show
Florida Jewelry & Resort Show
Greensboro Gift & Jewelry Show
Las Vegas Souvenir & Gift Show
Minneapolis Gift & Variety Show
Additional Shows TBD
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
New Orleans Gift & Jewelry Show
Norton’s Gift & Variety Show
Ocean City Gift Show
Smoky Mountain Variety
DECEMBER
Charlotte Gift & Variety
Grand Strand Gift & Variety Show
Greensboro Gift & Jewelry Show
Our Large Holiday Issue Hits The Mails Before
Thanksgiving to Maximize Advertisers Results!
* Show schedules are subject to change without notice.

FROM THE
PUBLISHER
Back-To-School: “M” Is For Mask
IT’S back-to-school time and this is
definitely the strangest sales season our
businesses have seen in many decades.
Typically with this selling season we all
gear up at the same time for late August
and early September openings of schools
throughout the country.
THIS year we’re working with a new set of
rules and regulations and most retailers have
had difficulty in knowing how much product
to stock and what products to invest in. In
some cities and states guidelines were set
in time for retailers to order goods while in
others it has been a hit or miss approach.
WHILE we know schools will open in some
form, as retailers we need to know what
merchandise we need to stock up on to
sell. Traditional classroom require the typical
back-to-school supply lists and along with
that the apparel, backpacks and everything
that goes along with on-site education.
WITH a good deal of students engaged
in distance learning their supply needs are
different. While the basics still apply there
will be more need for increased spending
for technology versus new outfits and shoes
parents had been used to purchasing. With
pajamas as the official school outfit, retailers
need to reconsider their PO’s and follow the
trends.
get back to the classroom. Removing the
minute percentage who will unfortunately
fall ill to the covid virus we need to also
consider the long term effects that our
children will have by continuing to be
separated from their peers and socialization.
This is a separate matter from retailing as
retailers will reconfigure their businesses and
be fine. It is about our children and their
futures.
WHILE we have all seen many big name
retailers go chapter 11 we also see the
great opportunity for independent retailers
to take advantage of these openings. Keep
in mind that the big retailers didn’t go out
of business because they weren’t making
sales. It is just that the volume of their sales
needed to make their overheads fell short. I
am sure there are many retailers who’d be
fine earning one month’s of sales the big
stores made even if that’s all they made all
year.
WE all continue to be creative and
adaptive. Frankly it has been very gratifying
to see our fellow retailers and wholesalers
stepping up to the plate to do everything
they can to help their communities while
they strive to keep their businesses afloat. This
is the time when local businesses are more
important than ever to our communities.
INTERESTINGLY the National Retail Engage with your local chamber of
Federation released a report that back-toschool
spending for K-12 will exceed $39.9
billion, up from last year’s $30.3 billion They
go on to say that college spending will also
increase from last year to $67.7 billion. I am
dubious on the numbers, but sharing them
nonetheless.
commerce or business group in your city or
town. We need to support each other now
more than ever!
ALTHOUGH it sounds cliché at this time, we
at Forum Publishing are truly here to assist all
of our readers and advertisers. We actively
work with the Small Business Administration
WITHOUT being political but rather Score Program to assist our fellow businesses.
following the science from all angles it does
appear that there is a great need for kids to
Staying engaged is the way we’ll all make it
through to the other side!
>> ON-LINE SOURCING
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
39 Years
1981-2020
RETAILERS FORUM is published monthly at
$75/year USA, $125/year foreign.
Entire contents copyright ©2020 by
Forum Publishing. Publisher assumes no
responsibility for contents herein. First and
third class postage paid at Centerport, NY.
Bulk mail paid at NY, Brookfield, WI and
Hooksett, NH under private mail indicia via
publication mailing.

etailers
Reader Response
FREE PRODUCT INFORMATION FROM OUR ADVERTISERS
Have our advertisers contact you directly!
Simply select the advertisements that interest you and fax this form to 631-754-0630
or fill in on-line at www.Vendor411.com
APPAREL & ACCESSORIES
❒ All Advertisers in APPAREL
❒ 13. Gertex
❒ 28. Style in Fashion
❒ 03. Yujean
CREDIT CARD PROCESSING
❒ All Advertisers in
CREDIT CARD PROCESSING
❒ 38. EXS Credit
❒ 68. NOAMB.com
GENERAL & VARIETY
❒ All Advertisers in GENERAL & VARIETY
❒ 08. Premium Connection
❒ 07. Ramsons
❒ 01. Wholesale Vista
HOME & HOUSE
❒ All Advertisers in
HOME & HOUSE
❒ 23. Dakota Steel Art
❒ 09. Swanson Products
NOVELTIES
❒ All Advertisers in
NOVELTIES
❒ 10. Fun Face
WESTERN ACCESSORIES
❒ All Advertisers in
WESTERN ACCESSORIES
❒ 33. JR Palacios
For Quick Response:
Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721
Your Name _____________________________________________ Type of Business ____________________________________
Company Name _____________________________________________________________________________________________
Address ____________________________________________________________________________________________________
City ____________________________________________________State _____________________ Zip ______________________
E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:
Premium Connection
1-800-683-0933
For more information, contact:
www.NoveltySeller.com
BREATHE EASY AND SAFELY
PERSONAL Protection Equipment (PPE) has never been more important
and as retailers we need to protect our customers and our staffs. The
Premium Connection is a 35-year family owned and operated business
that has a full line of masks and face shields you can buy for our own
use or to resell to others.
WE have all seen the rush for disposable masks and have seen the
price gouging as well. Here at Premium Connection a case of 3-ply masks
are priced as low as $0.35.. The company also has washable face masks
in packs of 100 that are priced as low as $1.50. If you are needing
lightweight face shields with glasses for serious and full protection they
have a case pack of 100 pieces for as low as $0.90.
THE company has the merchandise in stock and ready to go so call
on them today.
SOMETHING TO HUG
CUDDLY plush toys aren’t just for kids any more! Everyone needs
something to hug these days and at Novelty Seller you will find the
largest selection of stock and custom designed stuffed animals and
accessories anywhere in the country.
BUY directly from the manufacturer from a wide range of over 250
adorable items that are perfect for gift stores, souvenir shops, crane and
amusement locations, online stores, etc.
THE company offers fast shipping from their west coast warehouse
along with easy online ordering and wholesale accounts.
ALSO if you were considering making your own stuffed animal line look
no further. With a low 500 piece minimum you can design and custom
manufacture your own special line. Inquire today.
For more information, contact:
www.Forum123.com
Tel: 1-631-754-5000
Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654
Page 12 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
CLOSEOUT DIRECTORY
NOW more than ever we need to have sharp pricing on everything that
we sell in our stores and online. With the Annual Closeout Merchandise
Directory and Coursebook you will have the advantage of discovering the
country’s top closeout dealers who are anxious to do business with you.
WITH so many chain stores closing down the largest closeout dealers
are gobbling up truckloads and containers of inventory. They will sort
all the goods and then offer it often for pennies on the dollar. It is
imperative that you take advantage of their tremendous buying power and
grab some of these items for your business.
THIS newly updated book is available in printed format or an emailed
PDF for just $29.95. Be among the first to benefit!

RAMSON’S IMPORTS,INC.
CALL OR EMAIL
FOR BEST
PRICES AND
SERVICE!
Want More Info? Circle #07 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 13

Amid Closures, Some Stores Are Adding Units
THE world of retailing has taken many twists and turns for the last six months. While some
popular retailers have filed for liquidation and bankruptcy others appear to have been holding
their own or actually increasing their sales volumes.
DICK’S Sporting Goods has decided to expand their brick-and-mortar footprint. The outdoor
and athletic retailer announced plans to open 11 more stores, four under the Dick’s moniker
and others under the name Dick’s and Golf Galaxy and Overtime by Dick’s.
ADDITIONALLY the chain is set to open new clearance and outlet locations as well. Following
these new store openings, the retail chain will have 729 Dick’s Sporting Goods stores, 96 Golf
Galaxy Outposts, 10 Warehouse Sale locations and four Overtime by Dick’s Sporting Goods
stores across 47 states in the country. With these new stores it is expected that over 300 new
employees will be hired.
THIS expansion comes at a very precarious time for the retail sector as lockdowns related
to the coronavirus pandemic continue to push consumers online and away from traditional
physical stores. A number of big name players including Frye, Lord and Taylor, H&M and JC
Penney have collectively announced hundreds of store closures in hopes of staying afloat as
their business have been devastated. In the meantime Dick’s is looking to position itself as a
major player and we are anxious to see their success in these new endeavors.
The Mask Mandates
THERE has been so much back-and-forth about masks since the start of this pandemic that
many people have been looking for guidance. From the early days we’d been told not to wear
them and now we are being told that we must wear them as they do stop the infection spread.
THE problem that retailers are having is the enforcement of the mask mandates. In some
states the laws have been set that make mask wearing a necessity, not an option. In many
states the mask wearing is extremely suggested but not mandatory. What is a retailer to do?
FIRST and foremost, if your city or state does not mandate a mask to be worn, you as a
business owner have the full rights to post your own mask policy at your store. Think of the front
window sign, “No shirts, no shoes...No Service.” You are operating in full legality to tell shoppers
that your business requires them to wear a mask when they enter your business. We have found
that most people will be OK with the policy and you will not have issues.
THERE are some cases where you will get push-back from your patrons who do not want to
participate in mask wearing. First and foremost you must be very clear about your policy. Large
signs in your front window, parking lot, etc. are a must so that shoppers fully understand what is
required of them.
TRAIN your staff on how o approach non-masked shoppers and patiently explain to them
the need to mask up. People are stressed and your staff should do everything they can to
convey the policy and why it is important for everyones safety.
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 15

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We also carry
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Tel: (213) 624-9728
Fax: (213) 624-2115
email: Andy@StyleInFashion.com
View Our Catalog Online or Call for Catalog
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PACKAGE
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Want More Info? Circle #28 on page 11 • www.Vendor411.com
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Page 16 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
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Want More Info? Circle #23 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 17

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Page 18
SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #01 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 19

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Page 20
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 21

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Page 22 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 23

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Page 24 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

Full Service Sign Printers
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 25

Ultimate Source for Wholesale
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Page 26 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 27

forumworkshop
Starting Your Own
STARTING YOUR OWN
BUSINESS
Business
Business Opening
Donʼt limit your contacts to the major newspapers
in your area. Every large city has an alternative
newspaper or a weekly subscription
paper; their writers are hungry for arts and entertainment
stores. Many free or local papers
are freelance written, and the key is to find the
individual who is in charge of the type of entertainment
you offer – like the theater editor or
the “miscellaneous” editor. Many freelance writers
write for lots of papers and magazines. So
if you get to this source, the word is likely to
spread.
Donʼt be boring. If you own a waterslide park,
donʼt send a letter once a week telling a writer
you are open for business from 9:00 am to 9:00
pm and you charge $5.00 admission. Once is
enough. Then send another letter when your
season ends or if youʼre having a special promotion
(i.e., two for one admission on a holiday).
If youʼre representing a theater company
or an art gallery, a letter about every show is
appropriate. Donʼt send articles; write just a
paragraph or two with the name, title, address,
and phone number of a contact person in the
upper righthand corner. If an editor wants an article
from you, he or she will probably ask for it
or assign a staff writer. If you have a public relations
person on staff who is trained to do this
type of writing, then sending full-length articles
Page 28 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
to newspapers can work. Just
make certain that every story you
send is different from every other
story. If one paper sees a competitor
print the exact story, you
will never get coverage again
from that editor. You can use the
same facts, just write it with a different
slant.
Donʼt expect to see your (or your
writerʼs) name on the story either.
When you send a press release
to a newspaper or magazine, it
becomes the equivalent of
“notes.”
For small newspapers, like Salt
Lakeʼs The Event, you can add a paragraph of
description to your time, date, and place press
release. Freelance writers usually get paid by
the inch (or word), and they are quick to pad
their columns or stories if the information is
close at hand.
TAP AVAILABLE
RESOURCES
To discover publicity resources in your town,
learn to collect. Visit your convention and visitorsʼ
bureau and Chamber of Commerce.
continued...

February 28 - March 3, 2021
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 29

Check the information counter at your city mall.
Watch the newsstands for giveaway papers.
Pick up everything. Do this around the first of
each month and youʼll find out who will print stories
about what you sell or do.
forumworkshop
FORUM WORKSHOP
State travel councils print a lot of material that
is distributed to tourists. Make your hotel, motel,
river rafting company, restaurant, helicopter
service, etc. known to this organization too. You
will probably end up in print for several reasons.
First, travel councils exist to promote tourist facilities
and attractions in the state. Second, regional
magazines use information supplied by
the travel council to compile calendar information
and write stories of interest to locals as well
as tourists. Non-profit and ethnic organizations
that hold annual fairs and festivals should always
contact the travel council, a year in advance
if possible, then send an update about
four months before the event takes place.
For-profit companies
are at a disadvantage
here.
Magazines readily
give publicity to
fairs and festivals,
theater and art,
since they are
things that the general
public is invited
to “do.” The day-today
operation of a
business is not a
participation sport.
Still, you can create
an event.
continued..
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Page 30 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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WE DROPSHIP - DISTRIBUTORS WANTED • Scroll website to bottom - Click on WHOLESALE
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 31

forumworkshop
FORUM WORKSHOP
Art gallery owners have opening receptions for
their artists. These two-hour wine and cheese
affairs cost thousands of dollars. They require
staffing, invitations and mailing costs, food,
wine, etc. But they get
listed in local papers. Inscapes
Institute celebrated
its first year of
business with an art
competition and a Windham
Hill concert that attracted
a lot of free
publicity from local publications
for a relatively
obscure organization.
Remember, the public is easily bored. You canʼt
just open your doors and expect people to drop
by your gift shop to watch your employees at
work. You have to give them some reason to
come, and a corporationʼs president announcing
anything is not a reason. Corporate presidents
should do less “announcing” and more
business that would attract the mediaʼs attention.
WHAT IS NOT AN EVENT
Just remember, a sale is not a promotional
event worthy of newspaper coverage. It is common
and boring copy. If you intend to promote
a sale, buy advertising space. But if you are trying
to promote your companyʼs image – its contribution
to the good of the community – then
think of a way to attract attention.
continued...
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Page 32 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 33

Generally speaking, people like to eat. Serving
food at any affair is well advised. Salt Lakeʼs
local art galleries used to team up with catering
businesses for their annual
“Gallery Stroll.” The attendance
was better. And while
some people will come for
the food (not the art), you
never know at what time in
the future someone will
have a need for original artwork
in a home or office.
Exposure can foster interest
(or “perceived need”).
forumworkshop
FORUM WORKSHOP
Page 34 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
The Salt Lake Area Chamber
of Commerce has a
monthly open house for its
members. Different members
organizations sponsor each monthʼs
event. Restaurants and hotels typically provide
both a meeting place and food. Office buildings
and community facilities
team up with catering services
to sponsor these gettogethers.
During two
hours of handshaking and
business card exchanging,
the food is usually the main
topic of conversation. Does
it generate new business
for the hosts and the attendees?
Definitely; although
the return on oneʼs investment
of time and money
may be years away.
continued..
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Want More Info? Circle #13 on page 11 • www.Vendor411.com
Gertex USA | 9 Densley Ave, Toronto ON M6M 2P5
Tel: 416 241 2345 | www.gertexusa.com
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 35

forumworkshop
FORUM WORKSHOP
THE CONSUMER’S
REACTION TO
ADVERTISING
As a business owner, you have to get away
from what I call the “coupon mentality” when
you are doing publicity and advertising. A misconception
among entrepreneurs is that in
order to justify the cost of advertising, it has to
produce sales right away. The idea that a person
decides to buy something just because he
or she saw an ad is ludicrous.
Why not ask yourself
how you react to advertising?
Be honest. Also, take
a look at your own shopping
behavior pattern.
SOME PEOPLE SHOP ALL THE
TIME FOR THE JOY OF IT.
The ones I know are: wealthy,
usually female, not spending
money they earned, have lots
of free time and no full-time job,
and consider shopping a sport,
much like golf or tennis. They
also attend a lot of social functions
so their new purchases
can be used immediately or nearly so. So, if
you are selling high fashion womenʼs dresses,
an ad featuring the latest designer original in
stock should generate some business. Even
so, most women who used to spend their days
in shopping malls how have jobs or careers.
They simply donʼt have as much time to shop
as they (or their mothers) did. continued..
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!
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Page 36
SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 37

Page 38
forumworkshop
FORUM WORKSHOP
SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
The rest of the people I know consider shopping
a chore, much like dusting and vacuuming.
They shop out of need. There is “real need”
and “perceived need.” “Real need” motivates
purchases of food, makes us pay our rent/mortgage
and utility bills on time, and prompts us to
go to the clothing store when
the things we are wearing
become baggy, saggy, or
threadbare. “Perceived
need” is illustrated best by
the way teenagers shop.
They tell their parents they
“Have to have stone-washed
jeans” or they “will be rejected”
by their peers. There
is no survival motive here.
Teenagers are affected by a
great deal of social motivation.
Another example of perceived need is
when people make purchases to reward themselves,
say, for working hard, accomplishing a
goal, or just to make themselves “feel better.”
I am a collector and will often ignore my real
needs (for new clothing) in favor of my perceived
needs (to add to my collections). The
habit dates back to childhood when I “rewarded”
myself with porcelain figures whenever
the family went on vacation. I have quite a collection
of $1.50 animals. They represent fond
memories. The reward was for saving my allowance.
I still play the same game. When I
owned my own business, Midnight Oil Typesetting,
and my profit for the month exceeded the
average, I would purchase something for my
collection.
continued..
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 39

forumworkshop
FORUM WORKSHOP
My purchases these days cost more since I
now reward myself with limited editions and
original artwork. By surrounding myself with
these things, I have tangible evidence of my
hard work, of my success. And when Budd and
I travel or celebrate an anniversary, heʼll often
buy me a piece for my collection – a reminder
of a good time, a reward for our relationshipʼs
success.
Except for groceries, basic clothing, and shelter,
people who make a moderate living arenʼt
quick to make major purchases. Things like furniture,
appliance, electronics, and automobiles
require huge outlays of cash. Letʼs face it,
Americans donʼt save much. We are not a frugal
people; we buy things on credit. But responsible
people still want to know that they can
afford the monthly payments. Others will just
“save up.”
The Decision-
Making Process
Another reason people donʼt run out and react
to your advertisement right away is that most
people who make major purchases for their
residence, like appliances and furniture, arenʼt
single decision-makers.
continued...
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 41

forumworkshop
FORUM WORKSHOP
Just the fact that someone owns a house implies
couplehood, perhaps children. (Although
there are more and more single people who are
buying homes for the peace and quiet they can
provide.) So, husband and wife, roommates,
mother and daughter have to agree on:
1) SPENDING THE MONEY, AND
2) WHAT STYLE THEY WANT.
THIS TAKES TIME!
tires on sale because you needed tires, or because
they were on sale? Both. You would
have paid full price if you had to replace a
blown-out tire. But when the treads looked thin,
you started to pay attention to tire stores and
tire ads.
Once those decisions are made and the money
is saved or budgeted, people wait for “the sale.”
So, while it may appear that your store is
crowded with spontaneous shoppers when you
run your half-price sale of the century, most of
your customers have probably planned to make
such a purchase for months or years, and yours
just happens to be the best deal they could find
during that time. Consider tires. Did you buy
continued..
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Page 42 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 43

forumworkshop
FORUM WORKSHOP
Sure, some people make spontaneous purchases.
We buy lots of things with very little advance
planning. Small items or gifts, snack
food, for instance. Sometimes the right price
can trigger a perceived need – move it from the
subconscious to the conscious. Windfalls, like
tax rebates and a jackpot in Las Vegas, can
trigger spontaneous spending. The rich spend
less time considering purchases than those
people of moderate means. But most people
respond to “perceived needs” by planning purchases;
they know if they wait long enough,
most things go on sale.
out in their favorite places all the time. Theyʼve
heard good things about a restaurant from a
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want that type of food. We have our favorite
veggie place, Chinese food place, and three
Mexican restaurants. The one we patronize depends
on what we plan to eat: chili verde burritos,
nachos, or fajitas.
For less costly items, like a birthday card or a
nice dinner out, the planning period may be
shorter. Plans usually center around a birthday,
an anniversary, or just the need to treat oneself
after an especially hard week. Most people eat
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 45

forumworkshop
FORUM WORKSHOP
People who behave out of habit are the hardest
to reach with advertising, but the most worthwhile
targets. While your special sale on
couches will attract all the couch shoppers of
the moment, most of those people will be looking
for the best deal on dining room tables the
next time they are ready to shop for furniture.
The few who have decided to decorate their entire
home in the style of furnishings your store
carries (contemporary, traditional, antique) will
come back every time they add a piece if your
products are unique. Even habitual diners do
get bored, eventually, and if they have seen an
ad for your restaurant, they may actually try it
one day. If they like it, they are yours forever.
Budd and I tried a new seafood place once.
Weʼd walked by their place of business on the
way to the movie theater for what we thought
was a year and
r e m e m b e r e d
“reading” something
about it.
When we asked
our waiter how
long the restaurant
had been in
business, he
said five years!
Examine your
own shopping
habits. When
you plan to make a major purchase, or go out
for a fancy dinner, donʼt you ask your friends
about their experiences? Arenʼt you more likely
to patronize a place with a good reputation? Of
course you are.
continued..
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Page 46 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 47

forumworkshop
FORUM WORKSHOP
Reinforcing Your
Name And Message
Advertising helps reinforce the message. The
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The purpose of advertising is to reach those
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basic necessities, you have to reach “real
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prices” and “neighborhood conveniences.”
These ads are directed at some basic motivations.
If you are starting a small business, however,
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people donʼt “really need,” but rather something
that you would like them to “want,” which
means that you have to create or cater to “perceived
need.” When perceived need reaches
the ready-to-buy stage, you want people to
equate your business with the product that will
satisfy the need. Like hamburger “means” Mc-
Donalds, Guy Lester wants jewelry to mean
The Ringmaker, and Marie and George want
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their giftware.
continued..
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 49

FORUM WORKSHOP
forumworkshop
This means that you must remind people that
your business exists, what you have in stock to
sell, and what good service, fair prices, and
high quality customers will get when they buy
from you. Your advertising and promotions
should convey the message that anyone who
buys what you have to sell will be better off for
having done so.
Of course, you canʼt promise or guarantee that
someone will be happier, be more admired, or
have more fun, but you can create the feeling
that buying things is part of happiness and success.
Just look at those popular girls and boys
in the television commercials for colas and
cars. It is an American fact of life that people
who strive for success measure success, to
some degree, in terms of material wealth and
possessions.
Is this good? Bad? I believe that it is both. But
it is business. And as an entrepreneur, that is
what you are participating in – the buying and
selling of goods and services. From this comes
all the other things – jobs, abundance, even
charity. Itʼs the wealthy who have created funds
and foundations to assist the arts and the poor,
not us middle or lower income folk. We, psychologically,
are still “getting by.”
continued..
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 51

FORUM WORKSHOP
forumworkshop
The wealthy can afford to reach out into the
community and do some social good. As a business
person, you should aspire to be one of
them. You should want to be wealthy! If getting
by is good enough, you are in danger of making
serious errors in how you run your business.
The most important “error” you will make is how
you treat and reward your employees.
If getting by is good enough for you as the
owner of the company, then you wonʼt have
much cash left to pay or reward your hardworking
productive employees. If you are “getting
by,” they will be poor. Which means they
will quit, and you are going to spend a great
deal of time training new people who are willing
to be poor for a while just to get the opportunity
to be trained. Once you do that, theyʼll be working
for your wealthy competitor who has
enough cash flow and business sense to reward
and keep good employees.
Employees
can do more
for your
business
than collect
money from
customers
and put it in
the register.
What Your
Employees Can Do
continued..
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 53

forumworkshop
FORUM WORKSHOP
Whatever else you do to attract customers,
whether you advertise or get free publicity,
whether you spend a lot of money on promotion
or very little ... the way your employees treat
your customers is everything. Good employees
will make you rich. Bad ones will put you out of
business. And good employees expect (and deserve)
to be paid well. Why do they deserve it?
Simple. The good ones are the reason you
have been able to get rich. As I have said before,
if you are selling your own time, the
amount of profit you will make is limited by the
hours in the day. If you sell other people's time,
profits can increase. This not only applies to the
products you sell, but to the amount of help you
can afford to hire to help you sell and/or produce
those products. It goes beyond the simple
equation of more people can produce and sell
more. Good employees sell and produce more
Page 54 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
than poor employees. Why? They work harder,
or “smarter,” to get more done in the same
amount of time. And they treat customers so
well that those customers come back to do
business with them.
continued..
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 55

forumworkshop
FORUM WORKSHOP
How do you recognize the “good employees”?
Donʼt assume that someone who is always
“busy” is working hard. In fact, these people
may have learned to put on a show whenever
you are watching. Or they may not understand
how to use the equipment to its capacity. They
get the job done, but slowly. Take word processing,
for example. A typist can center a
headline with a computer by selecting the center
icon or by manually hitting the space key.
Both methods get the job done. But which employee
is giving you your moneyʼs worth in productivity?
The people who “run out of things to do” should
catch your attention. The measure of good work
is productivity, not “busyness.” Watch how your
employees behave. As long as a single customer
is on the sales floor, your staff does have
something to do. Who tries to help the customer?
Other tasks also need to be done for a
business to run smoothly. Shipments have to
be unpacked and put away, paperwork needs
attention. There is also a difference between
those who “run out of things to do” and those
who avoid unpleasant tasks, like paperwork or
dusting. You simply have to pay attention to
your employeesʼ work habits and their priorities.
continued..
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Page 56 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 57

forumworkshop
FORUM WORKSHOP
Page 58 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
Dusting does not take precedence over customer
service. If you measure (and pay) your
sales manager on commission, but require that
person not only to sell but to solve problems
and to keep your shelves dusted and displays
in order, you canʼt measure productivity by
sales figures alone. You have to examine the
sum total of work accomplished. Some jobs are
task-oriented,
like publishing
a magazine.
Productivity is,
in part, measured
by your
staffʼs success
in meeting
deadlines. At
the end of
each day, examine
what your employees have accomplished.
Some things may not be obvious or
measurable, like problem solving. You have to
be observant to determine which employees
are able to solve problems as they arise, on
their own, without taking up your time.
Good employees learn to work “smart,” not
constantly. Theyʼll find more efficient ways to
get the same thing done. When I was a yeoman
in the U.S. Coast Guard, stationed in New Orleans,
I had a finite number of letters to type
and forms to process. When I got my work
done for my boss, I pitched in for the other yeoman
in the department, and occasionally did
work for the admiral (since I was one of three
people in the building who could read his handwriting).
I still ran out of things to do.
continued..
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 59

PLATFORM
FORUM WORKSHOP
forumworkshop
When my commander was promoted to captain,
he continued his lunchtime ritual of returning
to our office to do crossword puzzles with
his former staff. I started to notice that my new
commander and his captain would allow me not
only to take an hour for lunch, they allowed me
an additional hour to participate in the office
puzzle session. Of course, if some task arose
that needed immediate attention, Iʼd stop playing
and get back to work. The commanding officer
(captain) let me have my free time, and I
got several promotions. (In the military a promotion
is also a pay raise.)
Fred Blackbum rewarded my productivity with
an offer to form a partnership, with me as managing
partner. In contrast, my employer at the
publishing company, Edna, berated me when I
ran out of things to do. My job was to produce
Build Your Own
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content of the
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m a g a z i n e s
and catalogs
by press deadline.
I was
given on a
week of formal
training on a
computer program
and
taught the same system to an assistant three
months later. After six months, I had learned all
the shortcuts – all the editing tools and backup
systems that the computerʼs software was designed
to give me. My assistant, Charlene, did
a lot of backspacing and retyping. So I had
more free time.
continued..
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Page 60 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 61

FORUM WORKSHOP
forumworkshop
Edna, sadly, did not know the difference. As
time progressed, her company increased its capacity
from a single monthly magazine to five
periodicals, using the same three-person production
staff. The owner was able to take on
more projects because her employees had
learned to work faster. Unable to give raises
after the second year, she gave a lecture instead.
She justified not increasing pay by telling
her staff that they should simply settle for the
increased amount of free time they had. However,
she did not, in fact,
let us have our free time.
She would assign pieces
of her job to us to do
when ever we did not
“look busy.” (Writers and
artists often work in their
heads.)
Page 62 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
At that time, the three of us
began to look for new jobs.
Molly found an employer who
let her control her time. Big
Brothers/Big Sisters of Utah
considered the time Molly
spent in meetings after hours
as part of her job. She was their public relations
director for several years. They paid her to accomplish
a task, not to punch a clock. Our assistant,
Charlene, moved to California. Unable
to find a new job in my field right away, I renegotiated
the rules. I gained two mornings off a
week during which time I could free-lance write
for other local publications in order to supplement
my salary, which was less than a beginning
school teacher earns in Utah. And Utah
has a reputation for paying teachers very little in
relation to surrounding states.
continued..
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FORUM WORKSHOP
forumworkshop
You probably have people working for you who
are task-oriented. Personality has nothing to do
with it. The people who make you laugh, who
go out to lunch with you, may or may not be
your best workers. Look at the quality of the
work they produce, the speed at which they do
it; and if they deal with your customers, watch
how that goes. Do your customers continue to
do business with your store, or is it really your
employees whom they come back to buy from?
EMPLOYEES
It is possible to operate a business without employees.
I did. I did not want to spend a minute
of my life filling out forms for the government,
like my partner. Fred did for his business. But I
also limited my earning capacity, and I knew it.
Be honest; look at what really happens. Donʼt
rely on rumor or gossip. Talk to your customers.
Pay attention to results. And talk to the people
who work for you. Ask them what they do and
how they go about getting it done. It will let you
know whom to reward and whom to keep on
the payroll.
Take your
Business to the
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continued..
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Page 64 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 65

forumworkshop
FORUM WORKSHOP
If you know this, too, and decide to go it alone,
fine. But there came a point in time when my
earnings were not keeping up with my expectations,
nor with the cost of living. I had to either
hire someone to help me, or sell the business,
or work a lot more hours. Hiring another person
would have required that I buy new machinery,
which meant obtaining a bank loan, going into
debt, and committing to operate my business
for a long time.
My partner and I had gone our separate ways
by this time. So I gave some serious thought to
the idea of not being in business for myself at
all. I had not really chosen to be a “typesetter.”
The opportunity to go into business just came
up. Mine was one of those Wood Revival
choices – serendipity self-employment. Fred
had trained me on a machine that was similar to
the machine I had learned to use while in the
Coast Guard. I had taken classes in layout,
paste-up, and printing. While I went into a familiar
line of work, starting a new business was
not really my idea. It was Fredʼs. Since I had
the skills, the figures, and a belief that self-employment
was a good idea, I took the risk.
continued..
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Page 66 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 67

FORUM WORKSHOP
forumworkshop
Five years later I decided I did not want to do it
for the rest of my life, nor did I want to get into
debt or hire employees. I wanted to stop.
Had I found a full-time job during that year, I
would have closed the doors. The universe had
other plans, and a former customer, Bev Miller,
asked me if I had ever considered a partnership.
I told her that what I really wanted to do
was sell out. She bought my business.
FAMILY-RUN BUSINESSES
Bev Miller hired her daughter who had just
graduated from high school. Four years later,
she employed most of her family. When she
purchased Midnight Oil Typesetting, her daughter
was under twenty-one. Her paperwork was
minimal since minors employed by their parents
donʼt have to pay Social Security tax. A lot of
business people I know employ(ed) their children.
Itʼs an excellent way to get started.
For some reason, the government treats familyrun
businesses better than others. The taxes
and forms are fewer, the hassles less frequent.
The biggest advantage a start-up company
has, if the
employees
are members
of the
same family,
is the
dedication.
continued..
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 69

forumworkshop
FORUM WORKSHOP
The dedication of your employees will be much
greater if they feel they have a proprietary interest
in what youʼre doing. Children who work
for their parents can safely assume that Mom
and Dad want them to take over the family business
someday. Itʼs a matter of time (when the
parents retire) and the ability (whether the kids
have any). Families who work together have
other advantages. Children who live at home
can afford to work for less, and their parents will
work harder to teach them all aspects of the
business, since they have a vested interest in
being patient.
Donʼt be surprised when the children leave your
business shortly after graduating from college.
Theyʼll probably be back – at least one of them
– and thatʼs all you really need.
Do You Need Employees?
The rest of us have to deal with strangers –
people who bring us resumes or whom we
have met somewhere before. We have to train
them without any long-term commitment on
a n y o n e ʼ s
part. And we
must fill out
more forms.
Just try to
skip this task
one month
and find out
how long
you stay in
business.
continued..
WHOLESALE PACKING SUPPLIES
Great for E-Tailers • Lowest Prices
Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies
THIS MONTH’S SPECIAL
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www.SalesGroup.Org
Page 70
SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

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00
(3mm) Intense Round Zirconite Cubic Zirconia
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 71

FORUM WORKSHOP
forumworkshop
Some people get so involved in paperwork,
they run out of selling time. Make certain that
hiring people will generate enough money to
compensate you for the time you will spend
away from the counter (or phone) selling and in
the back office filling out paperwork, to justify
doing it. If not, donʼt.
KEEPING GOOD
EMPLOYEES
Unlike the Japanese, American employers
donʼt expect employees to stay, and employees
typically donʼt stay in a small business. The few
who do have found a benevolent employer, a
salary that they feel compensates them fairly,
coworkers they enjoy, the right benefits and, for
some, the ability to take and afford long vacations.
Some people stay because they lack the
courage or skill to seek a better opportunity
elsewhere. But letʼs focus on your top performers.
Corporations tend to keep employees longer
than small companies; they simply are able to
pay (a lot) more money and give better benefits.
People who work for large companies like
it that way. They consider security important,
and they donʼt enjoy radical change.
continued..
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Page 72 SEPTEMBER 2020 |
Fruit of the Loom
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RETAILERS FORUM MAGAZINE
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From My Freedom Smokes
• STARTER KITS
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• BATTERIES & CHARGERS
• TANKS & ATOMIZERS
• PARTS & ACCESSORIES
• E-LIQUIDS
E LIQUIDS - MANY FLAVORS
LARGE SELECTION OF ATOMIZERS
PORTABLE CHARGERS
MINI TANKS
WOMEN’S APPAREL
MEN’S APPAREL
NEW Wholesalers
Welcome!
Visit our Website and
Click on “WHOLESALE” Tab
www.LogicWholesale.com
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 73

FORUM WORKSHOP
forumworkshop
People who work for small businesses, especially
new small businesses, are motivated by
different things. They are risk takers. They are
usually more social and tend to make friends
with the people they work with. Corporate people
compete for promotions. Small business
employees know that the job above theirs is the
owner of the companyʼs and, if they want that
job, theyʼll have to go out on their own. A lot of
them are there for that reason. They want to
learn all they can, and if they come to believe
you arenʼt treating
them fairly, or paying
them well
enough, they might
just become your
competition.
Does this mean you should hold back information
– keep them in the dark? Not at all. Because
between then and now, the more they
learn, the more you teach, the more they feel
they are “part of the team, like family” and that
their hard work will bring future financial rewards,
the more money they will generate for
your business and you.
SPREADING
THE WEALTH
Your most productive employees will expect to
share in their own profitability. Nothing is more
discouraging than when one good salesperson
“makes up” for three mediocre ones, and
knows it.
continued..
Premium Newer Release
DVD’s - Wholesale
Page 74 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
Pre-boxed premium bundles supplied
to video stores, rentals, eBayers,
retail variety stores and more.
Lowest Bulk Pricing
100’s of Titles
Premium pre-packs of 5 to 100 dvd’s • As low as $ 6.50 ea
Budget packs as low as $ 3 ea
www.BundleDVD.com

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OPEN YOUR
OWN BRIDAL
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Accessories
Check out our
Special Sales -
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No Minimum
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Experience
www.JewelryMiners.com
QUALITY RETAILERS • TRUST FORUM MAGAZINE • | SEPTEMBER SERVICE 2020 Page 75

FORUM WORKSHOP
forumworkshop
If your company is doing well, but your star employee
isnʼt getting his or her fair share, and
knows it, you are courting disaster. That personʼs
morale will sink, his productivity will decline,
and he will start to look for opportunity
elsewhere.
How much salary is enough? As I said before,
it depends on age and circumstances. It also
depends on what the employees thinks he or
she is “worth.” Corporate employees tend to be
worth more than small business employees because
national and international corporations
make more money. (Iʼm talking about successful
corporations, of course.)
What an employee is really worth is a percentage
of the total profit that he or she generates
for your business. At the minimum, anyone on
your payroll should “sell” enough to pay his or
her own salary. The good ones will pay their
own salary and contribute to yours. The good
ones expect to be rewarded
for high performance.
If you are
carrying a lot of poor
performers on your
payroll, you wonʼt be
able to hand out
these rewards, because
the profits your
stars generate make
up for those other
folks.
continued in next issue ...
Page 76 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

QUALITY PLUS-SIZE APPAREL
Great Selections - Current Styles
TOPS • JEANS • SWIMWEAR • DRESS SPECIALISTS
PLAIN RUFFLED ASYM WOMEN’S
PENCIL DRESS(PLUS SIZE AVAILABLE)
$16.00
SOLID COLOR RUFFLE COLLAR FALBALA
LAPEL SWEET WOMEN’S OVERCOAT
$34.57
FLARE SLEEVE ASYMMETRICAL PLAIN
WOMEN’S BODYCON DRESS
$15.36
LONG SLEEVE MID-CALF BUTTON LAPEL
REGULAR WOMEN’S DRESS
$31.27
ZIPPER V-NECK FLORAL BOHEMIAN
WOMEN’S MAXI DRESS
$17.75
PLANT PRINT SLEEVELESS VACATION
WOMEN’S TANK TOP
$8.75
WHITE LONG SLEEVE TIE WAIST
WOMEN’S BLOUSE
$18.92
LACE HOLLOW FLOWER PRINT
BACKLESS WOMEN’S TWO PIECE SET
$17.30
SOLID COLOR HOODED
LONG SLEEVE WOMEN’S
HOODIE
$20.93
U NECK BACKLESS
POLKA DOTS
WOMEN’S DAY DRESS
$16.00
FLORAL PRINT PLEATED SLEEVELESS
VACATION PATCHWORK WOMEN’S
TWO PIECE DRESS
$11.39
OFF SHOULDER FALBALA
PATCHWORK WOMEN’S
DAY DRESS
$21.97
PINK BANDAGE
WOMEN’S
PARTY DRESS
$9.80
BUY WITH CONFIDENCE • MIX AND MATCH WHOLESALE ORDERS
• FREE SHIPPING ORDERS OVER $ 99.
www.StylishPlus.biz
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 77

Wholesale Fashion Scarfs
FREE Shipping • Wholesale Pashmina with low $100 Min. Order
$ 50
Beautiful Paisley Pashmina
1 dozen
$ 47
Soft Circle Pashmina
1 dozen
$ 43
$
3.83
$
3.09
Woven Plain Scarf
1 dozen asst
www.ScarfWarehouse.com
Page 78 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

Swipe Smarter
Rates As
Low As
1.59%
The Best Credit
Card Equipment FREE! *
Want More Info? Circle #68 on page 11 • www.Vendor411.com
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*Free terminal placement, some restrictions apply.
Contact a NAB representative for details.
North American Bancard is a registered ISO/MSP of
HSBC Bank USA, National Association, Buffalo, NY and
Wells Fargo Bank, N.A., Walnut Creek, CA
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 79

Start Your Own
Surplus & Liquidation Business
Professional liquidator reveals how to find, buy, sell and broker surplus
goods in his best-selling book HIDDEN WEALTH
Everything you need to know and succeed in this
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• Surplus Business Equipment
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This is a practical hands-on training guide to starting your business with little or no money. Today there are
more opportunities than ever to succeed in this industry when you have the right resources. Nothing is held
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FORUM PUBLISHING CO • 383 E. MAIN ST • CENTERPORT, NY 11721 • Credit Cards: 631-754-5000 • Fax: 631-754-0630

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Collections
FRESH NEW LOOKS FOR TODAY’S LIFESTYLES
Dozens of
Top Designers
Fontana 2.0 - VERIANA
Retail: $116.93
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Retail: $152.05
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Retail: $175.57
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Click on DAILY DEALS for Retailers - Buy Wholesale (scroll to bottom of site, click on WHOLESALE)
All Sizes Available • Low Minimum Orders • Special Wholesale Prices - Retailers Must Register on Site
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 81

BUY ALL YOUR
MERCHANDISE
FOR 1/2
REGULAR
BRAND
NEW!
WHOLESALE
COST!
SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE!
HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME,
FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION:
* BASIC INFORMATION ABOUT THE BUSINESS
* CLOSEOUT PUBLICATIONS & ASSOCIATIONS
* CLOSEOUT SHOWS
* GENERAL CLOSEOUT DEALERS
* FREE CLOSEOUTS (BARTER)
* BEST RETAIL CLOSEOUT STORES
* BASIC INFORMATION ON SURPLUS
CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout
merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how
to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items
that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years
digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your
time and money because everything you need to know is contained in this book. In this economy, it is essential for
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CLOSEOUT COURSE
& SOURCEBOOK
$29.95
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* APPLIANCES
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SEND ORDERS TO:
FORUM PUBLISHING COMPANY • 383 East Main Street • Centerport, NY 11721
( ) Send Printed Book $29.95 + $7 Shipping=$36.95 ( ) Send PDF via email = $29.95
Checks must be clear before shipping
Card Number:__________________________ Exp. ______
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Order Online: www.forum123.com FAX : 631/754-0630 • CALL: 800/635-7654
Page 82 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

WE HAVE BUYERS!
Forum Publishing has been connecting
wholesalers & manufacturers with BUYERS since 1981.
• Men’s & Boys Wear
• Womens Wear & Accessories
• Gift Store Buyers
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• Smoke Shops
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• 100’s of Industries!
INSTANTLY CONNECT
WITH BUYERS!
• Contact Names
• Emails
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Additional Premium Services:
TRADE SHOW EXHBITOR LISTS
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We Can Compile 25-100 Mile Searches
CUSTOM DATABASES
ANY INDUSTRY ~ ANY STATE
www.BuyersContacts.com
1-800-635-7654 • forumpublishing@gmail.com
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 83

Page 84 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

Secure
Your BuSineSS!
Your direct source for
• Surveillance cameras • Security Monitors
• Hidden cameras • Loss Prevention
www.ccwarehouse.com
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 85

Seton
Signage.com
Since 1956 • Over 57,000 Products On-Line
SignS
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Shipping
TapeS
PVC Tape
2.0 mil
2” & 3” Widths
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SecuriTy
Locks
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Alarms
Surveillance
Signs & Tags
Design your own on-Line • 100% guarantee
Everything for your Store or Warehouse
www.SetonSignage.com
Page 86 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

Thousands of Suppliers with the Hottest Products
http://www.GetThatWholesale.com
Buy. Sell. Connect.
888-358-7822 ext 1
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 87

Trade
MaGaZINeS
Trade Magazines
Swap Meet
This exciting monthly magazine
connects flea market vendors with
wholesalers across the United
States who specialize in supplying
merchandise and services to
flea marketers and swap meeters.
It provides excellent resources for
merchandise and each issue contains
a bonus Directory of Flea
Markets throughout the United
States, listed by state order and
includes full addresses, days of operation,
and details of each market.
Order No. SM-S ...Swap Sample ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Closeout News/
Wholesale
Merchandise
ADVERTISING SPACE AVAILABLE
The Leading
Monthly Source
for Closeouts
and Surplus
Merchandise!
A long-time leader in the
closeout industry, this
monthly newspaper brings
you the BEST closeouts
and overruns on the market.
By using this powerful
buying tool, every month,
you will gain access to hundreds of new suppliers
who offer the finest selection of closeout (below wholesale) merchandise
available anywhere!
Find Apparel, HBA and Cosmetics, Electronics, Home and
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,
Videos and DVDs, and more. For larger discounts, many dealers
sell pallet truckloads that will make you even more profits.
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00
Page 88 SEPTEMBER 2020 | RETAILERS FORUM Page MAGAZINE
88 88
Retailers Forum
SoloMayoreo
“I Can Get
It For You
Wholesale”
Written in Spanish,
this big monthly
newspaper is the
best thing to happen
to Hispanic retailers!
Sources abound for
variety merchandise of all
kinds to fill store shelves
and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50
No. SOLO-SUB..(12 Issues) ...$60.00
ADVERTISING SPACE AVAILABLE
Retailers Forum was established
out of the need for product
sources among small retail
merchandisers. Each month,
Forum’s advertising pages feature
merchandise offerings
from the country’s !eading
wholesalers, manufacturers,
and jobbers.
Don’t confuse this
magazine with some
of the “opportunitytype”
publications offering
products that are outdated
and way over-priced.
These are real rock-bottom
wholesalers offering prices like
Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.
Buy where the retailing giants buy! The advertisers are professionals in
their fields, offering you variety, service, monthly specials, closeout specials,
and the lowest prices available. Best of all, they will ship UPS no
matter where in the United States your business is located. Minimum
orders are as low as $50.00 with many wholesalers. Many advertisers
offer further reduced rates for bulk buying at enormous savings to you.
Order No. RF-S - Sample Copy ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Monthly
Newspaper
for Hispanic
Retailers
www.bizbooks.org

This MonTh’s
Book Specials
New Titles Just Arrived in our Warehouse ~ Limited Quantities
Streetwise Business Series
SMALL BUSINESS
SUCCESS KIT
Book & CD gives
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strategies to start a
successful business.
includes forms,
legal advice and
schedules.
order no. 1-58062-
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BUSINESS
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Lay your foundation,
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Covers every aspect
of management.
order no. 1-58062-
540-1 $19.95
BUSINESS
VALUATION
Proven methods to
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order no. 1-58062-
952-0 $19.95
Internet
11 LAWS OF INTERNET
BRANDING
Be fast, be first to be
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order no. 0-06-019621-1
$21.00
MAKING MILLIONS ON THE
INTERNET
Complete idiot’s Guide
makes it easy and fun to
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tricks in simple language.
order no. 0-7897-2298-4
$18.95
FRANCHISE BIBLE
how to Buy one, or Franchise Your own business. over
300 pages written by a specialist that will save you
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order no. 1-55571-367-X $24.95
SOLVE ALL YOUR MONEY PROBLEMS FOREVER
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order no. 0-399-52378-2 $14.95
HOW TO ACHIEVE TOTAL SUCCESS
Master your mind to achieve everything
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order no. 0-940398-19-2 $11.00
THE COPYRIGHT GUIDE
A friendly guide to
protecting and profiting
from copyrights. This
is a definitive guide to avoid
costly mistakes.
order no. 1-880559-43-9
$18.95
Closeout of the Month
SMALL BUSINESS LEGAL KIT AND DISK
over 400 pages of practical legal info, forms and agreements
for all size businesses. We bought closeout of these books
(c) 1995, but still loaded with relevant info. Disk is 3.5 floppy,
pages are slightly yellowed. Use just onE form and pay for
the book 3x over! Published at 19.95.
order no. 1-55850-701-9 $10.00
sPECiAL: Buy any other book on this page and take this one
for $5.00! LiMiT 5 CoPiEs to single buyer.
Page 89
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 89

USA Closeout Directory
Now, more than ever, it is essential for the success of your merchandising business to buy
goods at the lowest prices possible. Our best-selling
USA Closeout Directo-ry shows you how and most
importantly, WHERE. Hundreds of closeout dealers
specializing in selling goods often priced as
low as 10¢ on the dollar are listed. Re-tailers, flea
marketers, home party plan sellers ...anyone who
sells merchandise needs this directory! Clothing
• Elec tronics • Jewelry • Toys • Watches • More!
Order No. 4 -
Closeout Directory - $29.95
Dollar Store
Merchandise Guide
The most complete directory of
wholesalers and manufacturers
in the USA specializing in dollar
store merchandise. Hundreds
of companies are listed with
complete contact information,
including the type of products
they sell. If you have a dollar
store, or are planning to open
one, this new directory is a must!
Order No. DSM • Dollar Store
$29.95
Toy Importers & Wholesalers
This is the definitive guide for
finding toy suppliers. Features
over 156 pages of listings of both
importers and manufacturers.
Included are names, addresses,
phone and fax numbers as well as
company websites and e-mail
addresses and descriptions of
lines carried.
Order No. TOY
$29.95
Directory of Smoke Shops
Our EXCEL Directory contains over 7,000 Smoke
Shops/Head Shops in the U.S. It includes key buyer’s
names, personal e-mails and phone numbers. This
directory is emailed to you in Excel format
and is updated regularly.
DIRECTORY INCLUDES:
• 7,000 Smoke Shops/Head Shops
• Phone Numbers
• Over 60% Have Personal E-Mails
• U.S and Canada
• Company Addresses
Order No. SSDB (Excel)
$399.00
Independent Sales Rep. Directory
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent
sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to
connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,
territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,
key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a
rep/contact index. Available in printed book format or Excel.
Order No. SGREP-B Printed Book $359.00
Order No. SGREP-E Excel emailed to you $499.00
1-800-635-7654
Page 90
Page 90 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE
Business Directories

Imagine
a book
putting
1000’s of
wholesalers
at your
fingertips!
This is the
most accurate
and useful resource guide you’ll ever
own and refer to daily!
• Apparel • Electronics • Fragrances • General
goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses
• Watches • Toys and more!
No. W1 Wholesale Sources $29.95
Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
of wholesale
sources across
the USA
This is THE definitive guide to auctions!
It not only tells you WHERE
all the auctions are (all 50 states) but
also HOW to participate in the auction
process. Cash in on all government
auctions, housing auctions, jewelry,
cars, boats and more. Up-to-date
information gives you names, addresses
and phone numbers! And, unlike other
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you to purchase updates or subscribe
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this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
retired liquidator, the author shares his well
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Learn why those in the business have kept it confidential. You can now
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Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
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• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
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you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
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thousands of suppliers scattered across the country. We have ended
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Order No. HM $29.95
www.bizbooks.org
Page 91
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 91

Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
Accessories
Sourcing Directory
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Page 92
Business Directories

APPAREL
BUSINESS DIRECTORIES
Fabrics, Services, Trims
This up-to-date directory solves your
production sourcing and contracting
needs in the Americas. The sourcebook
includes: sewing, cut-n-sew, and finishing
contractors and apparel production
services from within the U.S., Canada
and South and Central America. All
factories are sorted by clothing classification
and by U.S. state or by country.
This directory will help you put your
own designs into production.
Order No. 0971486743 $125.00
A complete and updated guide listing
over 2,600 nationwide suppliers of all
types of domestic and imported fabrics,
trims and notions, plus forecast
services, swatch design studios and
more for the apparel and design industries.
Listings include sales manager’s
name, price points, minimums,
etc. Fabric and trim manufacturers,
converters, jobbers and reps are
listed. This sourcebook provides you
with MATERIALS and sources to
make your own goods.
Order No. 0971486735 $135.00
Apparel Contractors (USA Edition)
1-800-635-7654 Page 93
Directory of Brand Name Apparel
Manufacturers
Updated and easy-to-use directory
listing brand-name label manufacturers
and importers in the women’s,
men’s, children’s and accessory markets.
Developed and targeted for store
and catalog buyers to shop the apparel
and accessory markets easily, there are
over 2,800 brand name labels listed,
broken down by types of apparel classifications.
If you are looking for the
SOURCES for brand name goods,
this directory is for you.
Order No. 0971486751 $135.00
RN & WPL Encyclopedia
A comprehensive listing of every Registered
Number and Wool Product Label
ever issued by the Federal Trade Commission
to identify all sorts of goods imported,
manufactured and/ or sold in the U.S. Over
126,500 records including contact information
for more than 31,500 manufacturers,
importers and wholesalers of apparel
and textile goods. Listings include where
available: RN or WPL number, contact
names & titles, street addresses, phone &
fax numbers, website & e-mail addresses,
type of business and product information.
Order No. RN8. Directory $285
Order No. RN8C Directory/CD Combo $475
The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
businesses. Directory lists fabric and trim companies that will sell to businesses that
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock
fabric suppliers and all their contact information.
Order No. A-106 $65.00
Apparel Business Directories
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 93

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Page 94 SEPTEMBER 2020 | RETAILERS FORUM MAGAZINE

THE ULTIMATE
WHOLESALE RESOURCE!
Instant
Access to:
• Free Monthly Trade
Magazines
• Articles For Your
Business
• Hot Products
Review
• USA’s Leading
Wholesaler Search
WholesaleSources.com
your search engine for everything wholesale!
RETAILERS FORUM MAGAZINE | SEPTEMBER 2020 Page 95

SEPTEMBER 2020
FORUM PUBLISHING COMPANY
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