IFA International Preview - 2020 SPECIAL EDITION

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PREVIEW

MONDAY 31 ST AUGUST 2020

IFA GLOBAL

PRESS

CONFERENCE

IFA 2020

SPECIAL EDITION

A REAL SHOW

FOR REAL RESULTS

SAFETY INSTRUCTIONS

• After reading, please put this magazine in your

bag or dispose of it immediatly.

• To protect everyone, please do not

leave any magazine lying around

at any time.

THE WORLD’S TOP CONSUMER

LIFESTYLE SHOW IS STILL STANDING

… WITH INNOVATIVE SOLUTIONS

IN THE COVID-19 WORLD

MARKET TRENDS

#08

TV DISPLAYS

AND WEARABLES /

HEARABLES

IFA 2020 SNEAK PEEK

#10

#09

EXCLUSIVE

INTERVIEW

KAI HILLEBRANDT

Chairman of the Supervisory

Board of gfu

SPOTLIGHT ON

INNOVATIVE

PRODUCTS



I NEWS I

EDITORIAL

Richard Barnes

Editor-in-Chief,

IFA International

The first ever “hybrid” IFA

While some trade events are “going virtual”,

IFA this year is a real event taking place with

real people – at the main Messe Berlin show

grounds in the German capital… but it’s not

only that.

With a virtual extension - the "IFA Xtended

Space" - the physical event is complemented

by live and on demand streaming of

presentations, match-making tools and

digital product demonstrations. The Xtended

Space thereby is accessible for both on-site

guests and all other interested participants

around the globe.

On site in Berlin, the IFA 2020 Special Edition

consists of physical live events focusing on

the B2B core functions of IFA, offering a

meeting place for industry and trade in the

IFA Business, Retail & Meeting Lounges

and cross-industry innovations at “SHIFT

Mobility meets IFA NEXT”.

While these event elements are aimed at

trade visitors, media representatives can

exclusively experience the latest products

and services, press briefings and IFA keynotes

live at the IFA Global Press Conference.

Above all, health and safety is a top priority at

IFA 2020 Special Edition, which will take place

from 3 to 5 September 2020 as a three-day

event with a limited number of participants in

accordance with current regulations

IFA International is a CLEVERDIS Publication.

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Siqiao Fan , Benjamin Klene,

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IFA 2020 – a very special edition

With IFA just around the

corner, we are keeping a very

close eye on the situation with

the Coronavirus. Health and

safety for visitors, exhibitors,

and even for our team, is the

most important thing. The

good news is that we have

conferred with the regional

authorities for this year’s

IFA and our conception for

health and safety was fully

accepted, and the authorities

said they had no better ideas

than we do! That’s a good

thing.

When we announced that

this year’s event would not

be a normal IFA, we said that the main concept was

to design the different events so we could separate

the participants and organise it in a safer way for

everyone to participate in the show.

If you look at these four events we originally planned,

we can say the Global Press Conference – these

three days of press conferences and announcements

Morning

by Jens

Heithecker Briefing

Jens Heithecker

Executive Vice President

Messe Berlin Group /

IFA Executive Director

by the industry is fully booked.

We can only offer 800 media

representatives attendance for

the event, meaning all others will

have to follow events online. At

the Global Press Conference, we

will have a number of important

global announcements; we

have big companies and smaller

companies, and a good mix of

products. We are very proud to

have been able to bring together

this programme here on stage.

(For detailed programme see page 4)

This year, we have created what

we call the “IFA Extended Space”.

It’s not a virtual trade show. That’s

our intention. It is a very new

concept, and I am very optimistic that most of the

people will be impressed by the modern way in which

we are able to bring all the content to people outside

the show, so that everyone can participate – some in

person and some online.

Either way, we look forward to welcoming you this

year!

IIFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020 3


I NEWS I

Programme subject to change. Please verify on day of event.

Press Conferences at

IFA 2020 Special Edition

DAY 1 - 3.9.20

9:30 - 10:00 gfu & Messe Berlin & GfK Opening Conference Room 3²

10:00 - 11:00 Qualcomm Recorded Opening Keynote Conference Room 3²

11:00 - 11:15 Room change from hall 3.2 to hall 4.2

11:15 - 12:00 LG Hybrid Press Conference Conference Room 4²

12:00 - 12:15 Room change from 2 to 1

12:15 - 13:00 BSH Press Conference Conference Room 3²

13:00 - 13:15 Room change from 1 to 2

13:15 - 14:00 TCL Press Conference Conference Room 4²

14:00 - 14:15 Room change from 2 to 1

14:15 - 15:05 Huawei Recorded Press Conference Conference Room 3²

15:05 - 15:15 Room change from 1 to 2

15:15 - 16:00 Haier Press Conference Conference Room 4²

16:00 - 16:15 Room change from 2 to 1

16:15 - 16:40 Schneider electric Hybrid Press Conference Conference Room 3²

16:40 - 16:55 Room change from 1 to 2

16:55 - 17:20 Beurer Press Conference Conference Room 4²

17:20 - 17:35 Room change from 2 to 1

17:35 - 18:00 GfK - Closing of the day Conference Room 3²

18:00 End of GPC PROGRAMME Day 1

DAY 2 - 4.9.20

9:30 - 9:45 Messe Berlin & GfK Opening Conference Room 3²

9:45 - 10:30 Miele Press Conference Conference Room 3²

10:30 - 10:45 Room change from 1 to 2

10:45 - 11:10 Hyundai Press Conference Conference Room 4²

11:10 - 11:25 Room change from 2 to 1

11:25 - 12:10 Honor Press Conference Conference Room 3²

12:10 - 12:25 Room change from 1 to 2

12:25 - 13:10 Realme Press Conference Conference Room 4²

13:10 - 13:25 Room change from 2 to 1

13:25 - 13:50 Neato Robotics Press Conference Conference Room 3²

13:50 - 14:05 Room change from 1 to 2

14:05 - 14:30 Shelly / Allterco Robotics Press Conference Conference Room 4²

14:30 - 14:45 Room change from 2 to 1

14:45 - 15:10 Tuya Information Technology

Press Conference (25) Conference Room 3²

15:10 - 15:25 Room change from 1 to 2

15:25 - 15:50 Ecovacs Press Conference (25) Conference Room 4²

15:50-16:05 Room change from 2 to 1

16:05-16:30 GfK - Closing of the day (25) Conference Room 3²

16:30 End of GPC PROGRAMME Day 2

DAY 3 - 5.9.20

10:00 - 10:15 Messe Berlin Opening Conference Room 3²

10:15 - 10:40 Ataraina Hybrid Press Conference Conference Room 3²

10:40 - 10:55 Room change from 1 to 2

10:55 - 11:20 Satisfyer Press Conference Conference Room 4²

11:20 - 11:35 Room change from 2 to 1

11:35 - 12:00 SHIFT Phones Press Conference Conference Room 3²

12:00 - 12:15 Room change from 1 to 2

12:15 - 12:40 Alibaba Press Conference Conference Room 4²

12:40 - 13:00 Room change from 2 to 1

13:00 - 14:30 IFA Press Conference "Sneak Peek 2021" Conference Room 3²

14:30 End of GPC PROGRAMME Day 3

gfu Insights and Trends

This year’s gfu innovation forum, which will be held exceptionally

as part of IFA 2020 Special Edition, will be dedicated to the Corona

pandemic. Despite the unusual setting, the event will, as usual, offer

exciting input on the consumer & home electronics sectors.

It will take place exceptionally within the framework of IFA on

Wednesday, September 2, from 2:00 to 4:00 pm at the Berlin

Exhibition Grounds. The discussion and presentation forum gfu

Insights & Trends 2020 can be attended as a face-to-face event or

streamed live online

IFA NEXT innovation

engine

THURSDAY, SEPTEMBER 3, 2020

10:30 am - 10:50 am

Innovation in Mobility

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Nick Sohnemann

Future Candy, CEO

10:50 am - 11:00 am

GoBe Telepresence Robot in Action

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Members of GoBe Team

11:00 am - 11:15 am

Are we ready for the future of mobility?

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Tony Günther, Okai Europe

11:15 am - 11:25 am

Virtual Travel Use Case: Mission to Mars

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Jonathan Nowak

SPREE Interactive, CEO

11:25 am - 11:35 am

The Evectro Scooter & B2B Sharing

Location: City Cube Level 1 /

Innovation Engine Stage

Speakers:

Members of Evectro Team

11:35 am - 11:50 am

State of the cargo bike

Location: City Cube Level 1 /

Innovation Engine Stage

Speakers:

Tobias Lochen, Sigo, CEO

Jonas Kremer, Citkar, CEO

11:50 am - 12:00 pm

RCCO E-Sport Series

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Mike Rockenfeller

AUDI DTM driver

12:00 pm - 01:00 pm

Computer image

Location: City Cube Level 1 /

Innovation Engine Stage

01:00 pm - 01:15 pm

Your home is turning autonomous - a

glimpse into the future of smart living

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Erik Ackner

Mercku, President Mercku Europe

AN INTELLIGENT RADIATOR

CONTROLLER FOR A WARM -

AND ECONOMIC HOME

The Tapo E100 by TP-Link controls one's home heating

simply and easily.

Extremely easy to install, users can view and control

temperatures via Tapo app, Amazon Alexa or Google Assistant

anytime, anywhere.

Further features include an LED display, which constantly

tracks status, and window-open detection, along with an

automatic schedule system which

helps users further save energy

IFA GLOBAL

PRESS CONFERENCE

Hall 1.2 / Stand 211

ADVERTORIAL

4 IFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020

www.ifa-international.org


I NEWS I

SHIFT Mobility

meets IFA NEXT –

Innovations ahead!

As part of the IFA 2020 Special Edition,

over 35 exhibitors at SHIFT Mobility

meets NEXT will be presenting forwardlooking

innovations from mobility,

consumer and home electronics

As part of the IFA 2020 Special Edition, the SHIFT

Mobility and IFA NEXT areas will be merged. From

September 3 rd to 5 th , numerous exhibitors will present

their #coinnovations.

SHIFT MOBILITY

MEETS IFA NEXT

Decision-makers from the

fields of mobility, automotive,

infrastructure, urban

development, architecture,

AI and big data will meet on

September 3 and 4, 2020 at

the interactive SHIFT Mobility

Convention to discuss the

future of mobility. A platform

to meet-up with developers,

leading heads from research,

as well as start-ups, business

angels and venture capitalists.

SHIFT Mobility presents highranking

experts with insights

of the future, including Michael

Lohscheller (CEO Opel),

François Bausch (Minister of

Transport Luxembourg), shared

mobility expert Sandra Phillips

(founder and CEO Movmi),

James Ehrlich (Stanford

University / developer ReGen

Villages) and Renzo Vitale

(Creative Director Sound

Design BMW Group).

SHIFT @ IFA 2019

At the SHIFT Mobility meets

NEXT exhibition area, ABL

Social Federation, Dekra,

ECCOV Inc., Framen, Future

Candy, Hyundai, Rooom,

Signals and Vive la Car amongst

others will be presenting latest

trends and future technology.

As part of IFA NEXT, more than

25 start-ups will give an outlook

on their pioneering innovations

and what new trends, products

and services will be experienced

in the coming months.

"At IFA NEXT, innovation

traditionally meets inspiration.

This unique combination

creates clear added value for

all those who want to know

at an early stage which new

products will be highly relevant

for the industry," explains Dirk

Koslowski, Director of IFA

PART 1 OF THE MOBILITY

REVOLUTION

talking about alternatives: The

mobility transition begins with

understanding and clearly

conveying that it is primarily about

transporting people. The question

then arises of how to create the

best possible conditions for the

most suitable vehicle. Not only the

tolerable greenhouse gas and noise

emissions are limited resources - so

is public space, not only in urban

areas but also outside of urban

areas. The goal can only be to use

these limited resources as efficiently

and sustainably as possible in terms

of mobility.

PART 2 OF THE MOBILITY

REVOLUTION

creating alternatives: We are not just

talking about attractive alternatives,

but creating them. Do not plan longdistance

transport, public transport

and cycle paths with the aim of

others using them and thus clearing

the road for yourself, but rather

make the alternatives so attractive

that you can hardly wait to change

yourself.

François Bausch

Luxembourg’s Minister for Mobility

and Public Works

Luxembourg’s Mobility

Revolution... Or: are our

streets really too narrow?

Luxembourg’s Minister for Mobility and Public

Works, François Bausch will be speaking at this

year’s SHIFT Mobility conference. We asked

him to give us a foretaste of his presentation

We do the same with the railway. In

March 2020, we gained worldwide

attention when making all public

transport free of charge. But that's

not what makes car drivers get

on trains. Travelling by train was

much cheaper beforehand. We

are untangling track interlacing in

train stations in order to increase

reliability; increasing capacity in

the direction of France by doubling

the routes; creating transfer parking

spaces with our Belgian neighbours;

and making a freight train track

suitable for passenger trains to Trier.

We order the latest rolling stock,

extend platforms to 250m, and

inform passengers in real time about

multimodal routes. We are spending

around €450 per inhabitant per year

on railway infrastructure, by far the

biggest amount in Europe, with

“only” roughly twice as high a gross

domestic product per inhabitant

3 September - 1pm - 1:20pm

IIFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020 5


I NEWS I

ADVERTORIAL

For coffee specialities

with the perfect milk froth:

the new CM6

MilkPerfection

from Miele has it all

Anyone who appreciates the value of a perfect cup of coffee knows

that it’s not just the quality of the beans and the crema that matter –

the milk froth is crucial too.

At IFA, Miele is showcasing a new product

which – in the company’s own words – is setting

new standards in this respect. By adding two

bursts of steam, the CM6 MilkPerfection is able

to create double milk frothing.

“This double Venturi process not only increases

the temperature of the milk froth but also

creates a particularly light texture,” explains

Michael Wolbeck, Product Manager for coffee

makers at the Miele Group.

FOUR PRESET MODES

PROVIDE ADDITIONAL USER

CONVENIENCE

The choice of beverages available in the

CM6 has been expanded to include espresso

macchiato, flat white and numerous tea

varieties, amounting to 18 creations in total. To

suit their preferences, users can amend the

quantities of water, milk and froth at any point

during preparation. Further settings, such as

the quantity of coffee that is ground, water

quantity, water temperature and pre-brewing

option, can be stored – subject to the model – in

four or eight custom user profiles.

By selecting four preset modes, the CM6

MilkPerfection meets the needs of users without

parameters having to be set individually. As a

result, operating the machine in the basic Eco

mode is particularly energy-efficient. While in

Barista mode, the heater element quickly brings

the machine to the right temperature. Latte

mode, meanwhile, guarantees the shortest

possible waiting times for coffee specialities

with milk. And Party mode is optimised to

prepare lots of different beverages as quickly

as possible – and with very few switch-on or

interim rinses.

CLEANING NOW

EVEN EASIER THAN EVER

When it comes to cleaning too, the CM6

MilkPerfection offers even greater convenience

than ever before: the machine features a

double tube, meaning it is no longer necessary

to disconnect and reconnect the tubes when

automatically rinsing the milk hose. The first

tube connects the milk container to the coffee

machine, while the second is used for the

rinse water. Depending on the model, a glass

milk container is included in the delivery. The

container is dishwasher-safe, as are the drip

tray, water container and waste container.

The brew unit on every Miele machine can be

removed and easily cleaned under the tap.

THREE VERSIONS, SEVEN COLOURS:

Depending on the model and country, three

versions and seven colour combinations are

available, including Lotus white, Obsidian

black CleanSteelMetallic and Graphite grey

PearlFinish. The CM6 MilkPerfection will be

available from autumn 2020

IFA GLOBAL

PRESS CONFERENCE

Hall 1.2, 3.2, 4.2

Miele Press Conference : Friday 4 Sept. 9:45 am

Conference Room 3.2

NEW

SMART

NETWORKING WITH

THE MIELE@MOBILE

APP

All models in the CM6 series are now

network-enabled. Using the Miele app and

a smartphone or tablet, it is possible, for

example, to display the current cleaning

status of the machine, start preparing a

beverage remotely (MobileControl) or

control the machine via voice commands

and Amazon Alexa. The app can also be

used to order more Miele coffee.

Specially for espresso fans, the Miele app

also offers a BaristaAssistant. This guides

the user step by step through a tasting

session to ensure that they get the perfect

cup of coffee. The relevant machine

settings can then be stored as a personal

taste profile

6 IFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020

www.ifa-international.org


I NEWS I

Real business… face-to-face

Retailers and distributors from more than 50 countries will leverage

IFA Business, Retail & Meeting Lounges

In order to support industry and trade, meeting spaces in the

IFA Business, Retail & Meeting Lounges will be offered as part

of the IFA 2020 Special Edition. These B2B Lounges will be an

exclusive meeting-point for retailers and manufacturers, with

a relaxed atmosphere for efficient appointment coordination

and successful discussions.

The IFA Business, Retail & Meeting

Lounges enable meetings in a

relaxed atmosphere. Only preregistered

trade visitors are

admitted to this exclusive area in

the City Cube.

In addition to more than 200

pre-registered retailers and

distributors from Germany,

including representatives of EK/

servicegroup, Euronics, expert,

EP: Electronic Partner, Telering

and Media-Saturn Deutschland

GmbH, more than 250 international

retailers and trade visitors from

more than 50 countries have already

expressed interest in attending.

Meanwhile, Euronics Deutschland

eG is holding its annual general

meeting on 6 September at the

Berlin Exhibition Grounds.

Dirk Koslowski

IFA Director, Messe Berlin

PERSONAL,

TRUSTFUL CONTACT

IS AND REMAINS

AN ESSENTIAL

FOUNDATION

FOR SUCCESSFUL

BUSINESS

RELATIONS

“Personal, trustful contact is and

remains an essential foundation

for successful business relations”,

said Dirk Koslowski, IFA Director.

“Through the IFA 2020 Special

Edition, we would like to once

again provide the best possible

support to retailers and industry in

their preparations for the end-ofyear

business. The IFA Business,

Retail & Meeting Lounges are

the first opportunity to meet faceto-face

again and to coordinate

strategies with retail partners,"

Koslowski continued. "Even though

the dimension and brand variety of

this lounge area is inevitably limited

due to current circumstances,

the personal interaction is all the

more important.”

EK/servicegroup, as a longstanding

partner of IFA, is one

of the participating retail co-ops

looking forward to this opportunity.

Franz-Josef Hasebrink, CEO of EK/

servicegroup said, "To us, IFA is an

important driving force and always

a fixed date in our calendar. We will

be there again this year with our

team, taking into account the very

good security concept, in order to

learn about exciting new products

and innovations for our more than

4,000 affiliated retail partners. All

market participants benefit from

a strong IFA. For us as a Buying

Association and thus a creator

of networks between trade and

industry, IFA is very important."

For their part, key manufacturers

are throwing their support behind

the new IFA format, also present

at the Global Press Conference.

Matthias Ginthum, Chief Markets

Officer (CMO), BSH Hausgeräte

GmbH, said, “The world economy

has been badly hit by the pandemic.

The current developments give

hope that our home appliance

industry will recover somewhat

faster than other industries. It is

therefore all the more important

now to work together to offer

consumers attractive incentives.

IFA is and will remain the most

important showcase for trends and

innovations. As the market leader,

we are therefore taking advantage

of the alternative concept of IFA

2020 and will present new answers

and solutions for every consumer

need with our equipment and

digital services at the IFA Global

Press Conference on September

3.”

VIRTUAL MARKET PLACE

AND XTENDED IFA

SUPPORT PREPARATION

AND NETWORKING

By visiting the Virtual Market

Place, trade visitors can already

see who will be exhibiting, make

appointments and purchase tickets

for the IFA 2020 Special Edition.

Just before and during the event,

the virtual extension of IFA, IFA

Xtended Space, offers additional

networking options

SAFETY FIRST

While this preview edition

of IFA International is only

available in “soft” format, usage

restrictions will apply to the

print editions of the magazine

at the show itself.

Due to Covid-19 restrictions

and regulations, we kindly ask

that if you take a magazine, that

you do NOT pass it on, and do

NOT leave it lying in a place

where someone else can pick

it up.

Please either keep it in

your bag, or dispose of it

thoughtfully in an appropriate

rubbish bin.

Together, we can keep the virus

at bay

IIFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020 7


I NEWS I

Market trends

Futuresource plots the course

and delivers important projections

TV DISPLAYS

The COVID-19 lockdown actually

benefited TV sales in many countries

during H1 as consumers withdrew

into their homes and focused

more on home entertainment. TV

provided both a source of news

and a distraction from world events.

However, the outlook for the rest of

the year is uncertain at best, with the

economic impact likely to be severe,

even if a feared widespread ‘second

wave’ of the virus does not occur. In

view of this – and the postponement

of major sporting events such as the

Olympics, Futuresource has lowered

its Pre-COVID Global TV market

forecast by 22m units resulting in a

7.2% unit decline in 2020 Vs 2019,

with a CAGR to 2024 of 2.9%.

As part of the premium segment,

OLED uptake is likely to be hampered

by the COVID-19 economic impact,

as consumers economise. OLED

is forecast to reach 3.4m units

worldwide in 2020, representing 1.5%

of global shipments in 2020, rising to

nearly 4% in 2024.

With already existing barriers such as

lack of content and high prices being

exacerbated by the pandemic, 8K

LG-8K-TV

shipments are set to reach just 495K

units for 2020, representing only 0.2%

of the market. As manufacturers aim

to make the TV the control centre of

the Smart Home, while improving

the user experience at home,

TV shipments with built-in voice

capability will reach 51.8m units by

2024. Most brands however will stay

with the “Works with” strategy which

is more cost-effective.

4K UHD continues to grow its share

of the TV market; 62% of shipments

in 2020, as brands continue to

transition their ranges from HD in

order to boost ASPs.

The trend towards larger screen

sizes will ensure sales in Europe of

TVs above 40” will fare better than

smaller sizes in the aftermath of

COVID. Panels between 40” and 69”

are forecast to fall by 4% in 2020 and

a CAGR to 2024 of 2.9%. However,

unit sales of screens of 70” and above

will increase by 7% this year, with a

CAGR to 2024 of 15%

Source - Futuresource

There is probably no better time or place

to track industry market trends than at

IFA. This year is no exception, despite the

bedlam caused by the Covid-19 crisis.

In each edition, IFA International will be

covering several areas of importance.

In this edition, we look at TV displays

and Wearables / Hearables.

WEARABLES/HEARABLES

Overall, the wearables market

as a whole is still expected to

grow in 2020 despite Covid.

The increased consumer

awareness around health and

wellbeing fits in with the major

USPs of wearable devices, and

future product developments

are expected to expand on

this trend.

The emerging

ecosystem of

connected devices

will also become a

key source of growth

for wearables. The

interaction of the

smartwatch and

hearable elevates the

consumer proposition of

these devices; the audio

and voice capabilities of the

hearable improve on those

currently available on the wrist,

while the biometric tracking

done in the ear is also of greater

quality in terms of accuracy and

reliability.

Google’s pending acquisition

of Fitbit, if approved, would

be a significant shift in the

competitive landscape for

smartwatches. Currently, the

market is dominated by Apple,

with Samsung and Fitbit

following. WearOS devices

have struggled to attain notable

market share in wearables, but

with the acquisition of Fitbit,

Google will hope to propel itself

into a competitive position to

rival Apple. Google are aiming

to create an ecosystem that

rivals Apple, with its hearables

– the Pixel Buds – a rival to

the Airpods, and wrist-worn

wearables are another frontier

of this competitive dynamic.

Google’s wearables strategy

will

not only

involve the continuing

development of WearOS, but

will also likely see the vendor

look to develop its own Pixel

watch as well as continue to

support the Fitbit brand

Source - Futuresource

8 IFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020

www.ifa-international.org


I EXCLUSIVE INTERVIEW I

GFU INSIGHT & TRENDS

2020 - “GERMANY IN

A BALANCING ACT

BETWEEN RETHINKING

AND RETURNING TO

NORMALITY”

Kai Hillebrandt

Chairman of the supervisory

board of gfu Consumer & Home

Electronics, organiser of IFA

New blood and new vision for

German industry association

Exclusive Interview - Kai Hillebrandt - Chairman of the

supervisory board of gfu Consumer & Home Electronics,

organiser of IFA

Kai Hillebrandt was recently elected as

Chairman of the Supervisory Board of

gfu. We asked what his vision is for the

future of the association.

The IFA 2020 Special Edition with

its pandemic-related challenges

is currently at the top of our

agenda. But we are optimistic of

the success of this event because

Messe Berlin has proven to be

a well-established and reliable

partner at our side. A major goal

for the future is clearly to continue

and further develop the success

story of gfu and IFA together

with Messe Berlin. Naturally, the

conception of IFA 2021 will also be

a key focus very soon.

What will you change?

Our team at gfu around the

new managing director, Dr Sara

Warneke, is in excellent shape. I can absolutely

rely on their strong support and therefore see no

need for change this setup in the future. Since

the gfu supervisory board will also be composed

of three people again by 2021, I am very positive

about the future of the gfu.

A MAJOR GOAL

FOR THE FUTURE

IS CLEARLY

TO CONTINUE

AND FURTHER

DEVELOP THE

SUCCESS STORY

OF GFU AND IFA

TOGETHER WITH

MESSE BERLIN.

The Coronavirus is still omnipresent … but in

years to come, what permanent changes will

take place in the industry due to this crisis?

Consumers are currently focusing more and

more on their homes and are willing to invest in

innovative technology. You could observe this

during the lockdown. As a result,

demand for both household

appliances, such as products

for cooking, cleaning and health

care, as well as home electronics

has risen. For example, the

increased use of home office and

home schooling is reflected in

the very positive development of

the IT sector. Classic consumer

electronics can also benefit,

as is well illustrated by the

positive trend in the TV market.

Incidentally, the trend towards

larger and very well-equipped

televisions is clearly continuing

here. In other words, our industry

offers a large number of technical

products that are in increased demand during the

crisis - however, it is difficult to say which of these

current trends will outlast the crisis.

Nevertheless, I am convinced that our industry

will continue to hold its position thanks to its

innovative strength

In a two-hour programme, different

actors from science, industry and

commerce will explain how they have

dealt with the challenges of the Corona

era, what insights they have gained,

what solutions have been found and

what we can all learn from them for the

future. But consumers also have their

say. In a large representative study, the

gfu surveyed the people of Germany

comprehensively… but not only on

Corona virus issues, because while

Corona has long been the defining

theme, there are a number of other

aspects that will shape the consumer

and home electronics industries, the

technology sector, and our lifestyle today

and for the future.

ON THE STAGE:

Kai Hillebrandt, Chairman of the

Supervisory Board of gfu, presents the

results of the latest market study of gfu:

“Corona virus impact on the consumer

electronics and home appliances

market, digitalisation, and society.”

Cornelia Schneider-Pungs, Education

Specialist, Microsoft: “Germany at

home - digital work and learning - what

will the teaching profession look like in

the future?”

Patrick Schmich, Head of

Epidemiological Data and Survey

Centre, Robert Koch Institute: “Corona

Apps: Experiences and Results”

Marco Bühler, Managing Partner,

Beurer GmbH: “Preventive Digital

Health: Impulses & Future Prospects in

a Post-Corona World”

Volker Klodwig, Executive Vice

President Sales, BSH Home

Appliances and Supervisory Board of

gfu: “Out of the crisis into the boom:

How manufacturers and retailers are

strengthening the new feeling at home”

Dirk Wittmer, Managing Partner,

Euronics XXL Johann + Wittmer GmbH

and Chairman of the Supervisory

Board Euronics eG: “Corona Best

Practice Marketing (making the internet

a friend)”

2 September 2020

2pm to 4pm - Hall 3.2

IIFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020 9


I PRODUCT SPOTLIGHT I

Sneak Peek

IFA 2020

SPECIAL EDITION

A round-up of some of the coolest new products on display at this year’s show

DEEP ONE PRESENTS A “WEARABLE

SUBWOOFER” FOR GAMING, MUSIC AND HOME

CINEMA

The “wearable for immersive sound” lets user feel basses similar

to the feeling in a night club or concert but silent for other people.

Family and neighbours will not be disturbed. Users can dive into

their entertainment through deep body sound haptics.

- Gaming, Music, Movie, VR

SHIFT MOBILITY

meets IFA NEXT

Hall A / CityCube 111

KEY SELLING

POINTS

Feel the bass without

disturbing neighbours

Cool Design

German manufacturer

RESOUND ONE – INDIVIDUALISED

HEARING AIDS

ReSound ONE is at IFA as an entirely new class of

hearing aids offering a truly individualised hearing

experience and the best sound quality for every user.

Just like a fingerprint, each person’s hearing is unique.

Yet the most commonly worn hearing aids use a

standardised approach modelled on an “average ear”,

which can often compromise sound quality. ReSound

ONE is a breakthrough that gives each user a solution

individualised precisely to their own hearing anatomy.

IFA GLOBAL PRESS

CONFERENCE

Hall 1.2 / Stand 207

KEY SELLING POINTS

150 years’ experience of

Copenhagen-based company

Individualised hearing experience

Streamlined design

MEATER: HIGH-TECH MEETS CULINARY

AT IFA 2020 SPECIAL EDITION

Together with the dedicated app, Meater, the smart meat

thermometer from Apption Labs, allows users to achieve

superb cooking results every time, completely cable-free.

The high-end probe is equipped with a Bluetooth connection,

permanently measuring the internal and external temperature

of the meat, guiding the user though the cooking process

step by step through the intuitive Meater App. The app

constantly provides information on the cooking status of the

meat, right up to the recommended resting phase, to ensure

juicy results.

KEY SELLING POINTS

SHIFT MOBILITY

meets IFA NEXT

Hall A / CityCube 125

Makes cooking meat child’s

play

The app helps users at all

points along the way

Available in three versions –

from entry level to premium

ProfiCare BRAND LAUNCHES HIGH-SPEC

AIR PURIFIER

Based in Kempen in North Rhine-

Westphalia, ProfiCare is launching

the Comfort air purifier (PC-LR 3083)

for a “pleasant room climate”.

The device features a 4-fold filter

system, ion function and APD sensor,

enabling it to clean rooms up to 60

sq m without chemical additives.

WiFi control means users can easily

operate the unit via their home

wireless system or via the Internet

when they’re on the go.

The app not only gives information on

air quality, but users can also control

all functions directly at the swipe of a

finger on their smartphone or tablet.

The 4-fold filter system is made up of

a washable pre-filter, a HEPA filter, an

activated carbon filter and a catalytic

filter. It also features air pollution

detection and a switchable ion

function, for fresh, electrostatically

neutral air.

IFA DIGITAL

KEY SELLING

POINTS

Four-phase filtering

German branding

Whisper quiet operation

10 IFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020

www.ifa-international.org


WHERE

© Thomas Keller

TO GO IN

BERLIN

Establishing “Schiffbauerdamm Berlin IG”:

a win for diversity

in central Berlin

The German capital's largest promenade has been created

along the Spree River, designed by five local restaurateurs.

The Schiffbauerdamm in Mitte

is a very special place: a lively

riverside street steeped in history

in a beautiful location on the water,

bringing together a diversity of

restaurants. The district has been

known for its countless offerings

since the golden 1920s - combining

art, culture and gastronomy. The

famous “Berliner Ensemble” is in the

immediate vicinity, Friedrichstrasse

and also the Tränenpalast, Museum

Island and the government district

are within walking distance.

The restaurants, together with

the Waterways and Shipping

Office, supplied the bank with a

long single balustrade makingup

Berlin's longest and largest

summer terrace. Whether you

have restricted travel freedom or

not: Here on Berlin's longest bank

terrace on the Spree, in the stylish,

cozy pubs, bars and pubs, a short

culinary journey through diverse

Europe is now always possible -

with the prescribed distance to be

safe and healthy upon return to your

homeland

S-Bahn and U-Bahn:

Friedrichstrasse

Schiffbauerdamm Berlin IG is an

association founded in order to

allow this distinctive neighbourhood

shine again in its old splendour,

with the Spree embankment

promenade on Schiffbauerdamm.

The gastronomy represented by

these five restaurants represents

the international variety for which

Berlin is renowned: the classic

Italian restaurant "Vaporetto", the

Cologne institution "Permanent

Representation", the capital pub

"Berliner Republik", The Irish

original “Murphy’s Irish Pub", the

“Brechts Steakhaus” for meat lovers,

the cosy “Vincent" piano bar, the

charming "Bar a Vin" wine bar and

the traditional French “Ganymed

Brasserie”.

Schiffbauerdamm by Gustav Kalhammer (1911) - courtesy of Metropolitan Museum

IIFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020 11


WHERE

TO GO IN

BERLIN

© Thomas Keller

RESTAURANT

Brechts Steakhouse -

The special "meat treat" on the Spree

"... to be put in the pit without having

enjoyed a mouthful of good meat is

inhuman ...", wrote Bertolt Brecht and,

as the namesake, laid the foundation

stone for the philosophy of the

Brechts Steakhaus restaurant on

Schiffbauerdamm. While the interior in

the modern restaurant on the banks of

the Spree tends to focus on restraint -

brasserie style with clear lines, cosy light

in a pleasant atmosphere - the dishes

show what the focus is on: the best in

gourmet meat. Chef Christoph Ganzert

ensures the ultimate in gastronomic

enjoyment, with his knowledge,

standards, craft and his culinary art

keeping the level of the Brechts Steakhaus

well above the standards of the others.

The restaurant has 100 indoor and 100

outdoor seats and is open daily from

12:00 to 2:30 p.m. and from 5:00 p.m.

to 10:00 p.m.

Brechts Steakhaus

Schiffbauerdamm 7

10117 Berlin

Tel: +49 (0)30 2757 2037

www.brechts.de

Metro:

S & U Friedrichstrasse

S2 S25 S5 S7 S75 U6

RESTAURANT

The Entrecôte

The Entrecôte is a restaurant and

brasserie right in the heart of Berlin,

reflecting the spirit of Paris. While the “brasserie lifestyle spirit” can normally only

be found in Paris, loved by many poets, writers and artists, The Entrecôte has

brought this esprit to life in Berlin.

You will find in their great offer of typically French cuisine, dishes such as saumon

fumé, escargots, foie gras, huitres fines de Claire. Entrecôte has maintained its

independence, and has not copied the interiors of its Parisian cousins. There is

no fake Art Deco here, the visitor is perfectly aware of being in Berlin. The modern

and elegant but very comfortable interior is a priority of the management. This

does not in the least impair the lifestyle, quite the opposite.This is what makes the

Entrecôte so real.

Monday to Friday from 11:30 am to midnight;

Saturday and Sunday from 5:30 pm to midnight

Entrecôte Gaststätten GmbH

Schützenstraße 5,

10117 Berlin Mitte/

Am Checkpoint Charlie

Tel: +49 30 20 16 54 96

info@entrecote.de

Metro: U Kochstrasse U6

BAR

THE PEARL BAR

The Pearl is one of the most innovative

and modern bars in the western part

of Berlin. It's not far from Ber lin‘s

famous “Ku’damm” and is located next

to a waterfall in the base ment of the

“Kantdreieck”, facing the “Theater des

Westens”.

From Friday to Saturday, the team of

The Pearl Berlin presents its vision of

high class nightlife. It is always more

The Pearl Bar

Fasanenstraße 81

10623 Berlin

www.thepearl-berlin.de

than worth a visit if you are looking for

an extraordinary night life experience in

combination with professional service

and the best DJ’s in town.

Due to Covid-19 you’ll need a table

reservation.

Opening hours:

On Fridays and Saturdays: 9pm

RESTAURANT

From Burgundy to the Mediterranean:

French specialties in the Ganymed

Brasserie

The Ganymed Brasserie could easily assert itself on La Croisette in Cannes or on the

streets of Paris.

Fortunately, this charming restaurant is located directly on the Spree here in Berlin:

on Schiffbauerdamm, diners can enjoy classics such as Bœuf Bourguignon, Coq au

vin and Steak Frites in a French ambience. Or what about a fine crustacean étagère

or oysters "Fine de Claire" to relive memories of the last Mediterranean vacation... or

the tartare, which is freshly prepared at one's table.

The Ganymed Brasserie is a meeting point for celebrities from politics, society and

culture, but also for Berliners and tourists who value fine quality food and drink.

NEWS: In spring 2020, owner Michael Pankow, in collaboration with four other

restaurateurs, completed Berlin's largest summer terrace on Schiffbauerdamm,

making the location by the water a must-see.

Open daily from Mid-day to 2:30pm

and from 5pm to 10pm.

Ganymed Brasserie

Schiffbauerdamm - 510117 Berlin Mitte

Tel: +49 (0)30 28 59 90 46

www.ganymed-brasserie.de

reservierung@ganymed-brasserie.de

Metro: S & U Friedrichstrasse

12 IFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020

www.ifa-international.org




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