2020 IFA International - Day 1 Edition

cleverdis

DAY 1

THURSDAY 3 RD SEPTEMBER 2020

HAIER PRESS CONFERENCE

CONFERENCE ROOM 4²

15:00 - 15:45

SAFETY INSTRUCTIONS

• After reading, please put this magazine in your

bag or dispose of it immediately.

• To protect everyone, please do not

leave any magazine lying around

at any time.

WE MADE IT

IFA 2020 OPENS ITS GATES

FOR A VERY SPECIAL EDITION

SHIFT MOBILITY MEETS IFA NEXT

#05

HIGH RANKING

INDUSTRY EXPERTS

FORM A NEW

ROADMAP

KEYNOTES

#09

QUALCOMM

PRESIDENT TO

REVEAL TRENDS

IN 5G ROLLOUT

#10

EXCLUSIVE

INTERVIEW

Dr I.P. Park

CTO, LG Electronics


I NEWS I

EDITORIAL

Richard Barnes

Editor-in-Chief,

IFA International

Beam me up… to IFA

IFA this year is a bit like riding on the Starship

Enterprise… “boldly going where no man

has gone before”. Indeed, the move by IFA’s

organisers to go ahead with this new kind

of “hybrid” show is yet again proof of the

bold and innovative nature of the show’s

management.

For this edition, the organisers have three key

intentions. The first is to show how innovative

the participating industries are – even in

these times – as the innovation certainly

didn’t stop during the pandemic. The second

intention is to inform retailers about what’s

new in the industry… what’s worth ordering –

to get prepared for the most important retail

season of the year. Numerous governments

are creating incentives, offering chances for

retail to be more successful than the previous

years; but they have to be informed. IFA 2020

is their sole “real” opportunity to get the facts.

Even if a retailer can’t attend, they can follow

the presentations live and discover the USPs

and other advantages of the new products

on stage. The third aim of the organiser is to

create a huge impact for the consumers –

informing them that there ARE new products,

there ARE innovations, and that there is a

“buzz” for them to be interested in the new

products. For this reason, for the first time, IFA

is opening all press conferences to everyone

online: press, trade and the general public.

It’s a new format… it’s a new concept… but

the aim is the same – to be the beating heart

of the industry at the most important selling

time of the year.

Welcome… to a very special edition of IFA

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Welcome to the (new) real world

We are opening IFA today

with a keynote from

Qualcomm… and this is for

a very good reason. We have

seen, during these pandemic

times, how important the

digital industry can be. We

often talk about the relevance

of Teams or other conference

software, we are talking

about online retail and so

many other things. But we

forget about the importance

of the components industry,

and how relevant it is as a

backbone – making all this

possible. I am really happy

that with Qualcomm’s

President, Cristiano Amon,

we have one of the leading innovators in this field,

helping bring the world together. I am really curious

what new technology he will be showing us on stage,

and hearing about the most recent experiences.

Jens Heithecker

Executive Vice President

Messe Berlin Group /

IFA Executive Director

The way people have been using the internet and

mobile technologies is evolving extremely rapidly

because of the Covid crisis. It’s been unprecedented

Morning

by Jens

Heithecker Briefing

compared to half a year ago. At

IFA, with IFA NEXT and SHIFT

Mobility, you will learn all about

the “new mobility”. When we

talked about new mobility ideas

in the recent past, we saw some

“funky” solutions. But in this time

of pandemic, we have come to the

realisation that there are many

challenges to be solved that are

much more important than just

having a toy. For this, we are

bringing people together on the

stage, for SHIFT Mobility, not

only from the car manufacturing

side, but also from the digital

side, along with thought leaders

who are looking at alternatives to

current modes of transport. They

will be discussing what really matters for the future,

projecting real changes that will benefit the world.

We are convinced that the richness of the content

at this year’s IFA Special Edition will be an essential

element in helping the industry weather the storm and

head in the right direction

2 IFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020

www.ifa-international.org


Programme subject to change. Please verify on day of event.

I NEWS I

Press Conferences

at IFA 2020

DAY 1 - 3.9.20

9:30 - 10:00 gfu & Messe Berlin & GfK Opening Conference Room 3²

10:00 - 11:00 Qualcomm Virtual Opening Keynote Conference Room 3²

11:00 - 11:15 Room change

11:15 - 12:00 LG Hybrid Press Conference Conference Room 4²

12:00 - 12:15 Room change

12:15 - 13:00 BSH Press Conference Conference Room 3²

13:00 - 13:15 Room change

13:15 - 14:00 TCL Press Conference Conference Room 4²

14:00 - 14:00 Room change

14:00 - 14:50 Huawei Virtual Press Conference Conference Room 3²

14:50 - 15:00 Room change

15:00 - 15:45 Haier Press Conference Conference Room 4²

15:45 - 16:00 Room change

16:00 - 16:45 Schneider electric Hybrid Press Conference Conference Room 3²

16:45 - 17:00 Room change

17:00 - 17:25 Beurer Press Conference Conference Room 4²

17:25 - 17:40 Room change

17:40 - 18:05 GfK - Closing of the day Conference Room 3²

18:05 End of GPC PROGRAMME Day 1

DAY 2 - 4.9.20

9:30 - 9:45 Messe Berlin & GfK Opening Conference Room 3²

9:45 - 10:30 Miele Press Conference Conference Room 3²

10:30 - 10:45 Room change

10:45 - 11:10 Hyundai Hybrid Press Conference Conference Room 4²

11:10 - 11:25 Room change

11:25 - 12:10 Honor Press Conference Conference Room 3²

12:10 - 12:25 Room change

12:25 - 13:10 realme Press Conference Conference Room 4²

13:10 - 13:25 Room change

13:25 - 13:50 Neato Robotics Press Conference Conference Room 3²

13:50 - 14:05 Room change

14:05 - 14:30 Shelly / Allterco Robotics Press Conference Conference Room 4²

14:30 - 14:45 Room change

14:45 - 15:10 Tuya Smart Press Conference Conference Room 3²

15:10 - 15:25 Room change

15:25 - 15:50 Ecovacs Robotics Press Conference Conference Room 4²

15:50 - 16:05 Room change

16:05 - 16:30 GfK - Closing of the day Conference Room 3²

16:30 End of GPC PROGRAMME Day 2

DAY 3 - 5.9.20

10:00 - 10:15 Messe Berlin Opening Conference Room 3²

10:15 - 10:40 Ataraina by Creative Technology

Corporation Hybrid Press Conference Conference Room 3²

10:40 - 10:55 Room change

10:55 - 11:20 Satisfyer Press Conference Conference Room 4²

11:20 - 11:35 Room change

11:35 - 12:00 SHIFT Phones Press Conference Conference Room 3²

12:00 - 12:15 Room change

12:15 - 13:45 IFA Press Conference "Sneak Peek 2021" Conference Room 4²

13:45 End of GPC PROGRAMME Day 3

13:00 - 18:00 EURONICS KNÜLLER MARKT Hall 6.2

6.9.20

11:00 - 14:00 EURONICS General Assembly Hall 6.2

14:00 - 15:00 EURONICS KNÜLLER MARKT Hall 6.2

IFA innovation

engine

THURSDAY, SEPTEMBER 3, 2020

10:30 am - 10:50 am

From Jesus to Hyperloop : How mobility

will continue to shape the World

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Nick Sohnemann

Future Candy, CEO

10:50 am - 11:00 am

GoBe Telepresence Robot in Action

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Members of GoBe Team

11:00 am - 11:15 am

On the fast track - urbanisation's new

shapes

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Jerrit Sigmund, Okai Europe

11:15 am - 11:25 am

Virtual Travel Use Case: Mission to Mars

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Jonathan Nowak

SPREE Interactive, CEO

11:25 am - 11:40 am

State of the cargo bike

Location: City Cube Level 1 /

Innovation Engine Stage

Speakers:

Tobias Lochen, Sigo, CEO

Jonas Kremer, Citkar, CEO

AN INTELLIGENT RADIATOR

CONTROLLER FOR A WARM -

AND ECONOMIC HOME

ADVERTORIAL

The Tapo E100 by TP-Link controls one's home heating

simply and easily.

Extremely easy to install, users can view and control

temperatures via Tapo app, Amazon Alexa or Google Assistant

anytime, anywhere.

Further features include an LED display, which constantly

tracks status, and window-open detection, along with an

automatic schedule system which

helps users further save energy

IFA GLOBAL

PRESS CONFERENCE

Hall 1.2 / Stand 211

11:40 am - 11:50 am

Racing for the climate

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Mike Rockenfeller

AUDI DTM driver

11:50 am - 12:00 pm

Welcome to the future of Candy Land

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker: Justus Peter

01:00 pm - 01:15 pm

Your home is turning autonomous

- a glimpse into the future of smart

living

Location: City Cube Level 1 /

Innovation Engine Stage

Speaker:

Erik Ackner

Mercku, President Mercku Europe

1:15 pm - 05:00 pm

Startup Days - AI meets Innovative

World of Work

Location: City Cube Level 1 /

Innovation Engine Stage

IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 3


I NEWS I

ADVERTORIAL

Meet the new WT1 models

Revealed at IFA: New washer-dryers from Miele are faster and

more convenient than ever before

Fans of washer-dryers don’t just

value their multi-talented appliances

because of the space they save – they

also appreciate the convenience and

the time-savings, such as the fact that

there’s no need to reload and start a

different appliance once the wash

cycle has finished. But Miele's new WT1

generation takes it one step further.

Depending on the model, up to nine kilograms

of laundry can be washed and six kilograms

can be washed and dried in one go – ideal for

families and anywhere handling large volumes

of laundry.

WASH AND DRY INDIVIDUAL ITEMS

IN UNDER AN HOUR

Miele has introduced a new function that enables

individual items to be washed and dried efficiently.

If consumers want to wear their favourite items of

clothing again without having to wait ages, here

too, Miele offers a quick and convenient solution:

depending on the programme, the new "Single

Wash&Dry" option allows even individual items

of laundry to be washed and dried quickly and in

an environmentally friendly manner. Combined

with the “Shirts”, “Delicates” or “Minimum iron”

programmes, the garment is ready to wear again

in less than an hour – and there’s no need to wait

until one has a pile of laundry or to feel guilty

about the environmental impact.

SMART AIDS FOR OPTIMUM TIME

AND HYGIENE MANAGEMENT

To find out when the garment is done, the user

can simply take a look at the Miele app. Or for

even more convenience, they can simply ask

Amazon Alexa. All new washer-dryers are now

network-enabled as a standard feature. Further

smart highlights are already available or will

follow this year:

Even after the programme has started, AddLoad

allows items to be placed in the washer-dryer

or taken out again right up to the end of the

wash process, simply by using the regular

door. AddLoad can be controlled either at the

appliance or via the Miele app.

The CareAssistant enables the Anti-crease

settings to be extended – a useful feature if one

is delayed getting home and cannot empty the

machine straight away. Instead of running the

standard settings of 30 minutes for washing

or 150 minutes for drying, Anti-crease can be

set in 30-minute intervals up to a maximum of

240 minutes instead. With crease protection,

the drum continues to move in a certain rhythm

after completion of the actual programme to

prevent creasing.

If the programme is taking much longer than

initially announced, the TimeAssistant passes

this information on to the user. Particularly when

drying, the actual running time is often difficult

to predict.

The HygieneAssistant notifies the user when

machine cleaning is recommended. If they

wish, users can start the cleaning programme

straight away directly from the app. In addition,

the hygiene status can be called up in the app

at any time.

Naturally, the new models also come equipped

with proven features such as the quick and

eco-friendly PowerWash technique along with

the QuickPower Wash&Dry programme, which

enables four kilograms of laundry to be washed

and dried in under three hours. Similarly, there is

also the unique TwinDos automatic dispensing

function which uses up to 30% less detergent than

manual dispensing. Sales are due to commence

in certain countries from October

IFA GLOBAL PRESS

CONFERENCE

Hall 1.2, 3.2, 4.2

Miele Press Conference : Friday 4 Sept. 9:45 am

Conference Room 3 2

MIELE YET

AGAIN TAKES

A BIG STEP

FORWARD

AT IFA

Gernot Trettenbrein, Director

of Miele's Domestic Appliances

International business unit, says

the German manufacturer's new

washer-dryers are faster, more

convenient and even smarter than

ever:

"The new models come equipped with smart

networking features for maximum comfort and best

time management."

"With this appliance, Miele is convincingly

responding to the wish of many customers for as

much capacity as possible also on the washerdryer"

4 IFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020

www.ifa-international.org


I NEWS I

Voice assistant technology

comes of age

SHIFT Mobility

meets IFA NEXT –

Innovations ahead!

As part of the IFA 2020 Special Edition, the

exhibitors at “SHIFT Mobility meets IFA

NEXT” will be presenting forward-looking

innovations from mobility, consumer and

home electronics

This year's IFA 2020

Special Edition offers

an impression of the

creativity and visionary

spirit of the tech industry.

SHIFT Mobility presents highranking

experts with insights

of the future, including Michael

Lohscheller (CEO Opel),

François Bausch (Minister

of Transport Luxembourg),

shared mobility

expert Sandra Phillips

(founder and CEO

Movmi), James

Ehrlich (Stanford

University / developer

ReGen Villages)

and Renzo Vitale

(Creative Director

Sound Design BMW

Group).

"At IFA NEXT, innovation

traditionally meets inspiration.

This unique combination

creates clear added value for all

those who want to know at an

early stage which new products

will be highly relevant for the

industry," says Dirk Koslowski,

Director of IFA.

The range of topics of

exhibitors at IFA NEXT covers

all areas of consumers' life from

Smart Home, Audio, Finance,

Gardening and Logistics to

Health and Wellness. Some

startups are focused on

optimizing the individual user

experience, like: Aqua-Scope

Technologies, Augmented

Robotics UG, Berlin Green

UG, deep electronics GmbH,

Easyship, Fauna Audio GmbH,

Focalcrest, Leedarson, Level

Up, Shiftcam, Makakaontherun,

Mercku, Mystery Vibes,

IFA 2019 - IFA NEXT -

Shenzhen Timekettle

Technologies, Technische

Universität Berlin, The little cat,

VISSEIRO GmbH, voxasound

GmbH, XeelTech GmbH

SHIFT MOBILITY meets

IFA NEXT

Hall A, CityCube

Today, 10:00 am - 18:10pm

©Messe Berlin GmbH

Smart speakers continue

to capture the hearts and

wallets of consumers, driving

demand for wireless speakers

and establishing a wider

acceptance of voice assistants.

According to Jack Wetherill,

Principal Analyst: Home Electronics,

Futuresource Consulting, by the end

of 2019, 21 million smart speakers

were in use in Western European

homes, on track to exceed 32 million

by the end of this year according to

Futuresource forecasts.

Although a broad range of brands

compete for attention, Google and

Amazon branded speakers still

account for almost 80% of the smart

speaker market in Europe. This is

mainly due to product subsidy

strategies from the market leaders,

which are geared towards getting

the products in homes and learning

about consumer activities, lifestyle

choices and shopping habits. In Q1

2020, Google and Amazon offerings

were retailing at an ASP of €52,

compared with €213 from the likes

of Apple, JBL, Sonos and Sony.

Recent consumer research carried

out by Futuresource reveals that

70% of smart speaker owners

mainly use their devices to listen to

music, and 58% say they would like

better sound quality. It is unclear

whether this will translate into an

uptick in spend, but all eyes will be

on IFA to see what innovations will

be unveiled this year

ADVERTORIAL

Wessel-Werk launches

innovative battery-powered

concept for vacuuming

Wessel-Werk's new EBK 250

electro brush is a powerful add-on

for battery-powered stick cleaners.

It offers consistently excellent

cleaning performance on carpet

and hard floor and can be adapted

to the surface by its replaceable

brush roller. During cleaning, LED

lighting makes dirt visible even

in poorly illuminated areas. As a

special, the electro brush has an

integrated cleaning tool. In addition,

EBK 250 can also be used with lineoperated

vacuum cleaners, enabled

by an innovative vacuum cleaner

tube with a powerful battery pack.

KEY SELLING POINTS

Excellent cleaning performance

on carpet and hard floors

New illumination concept

Combinable with power tube with

excellent long run time

Jack Wetherill

Futuresource

"With this overall concept of electro

brush and power tube, we have

created an unique system and set

new standards in floor cleaning.

Hence we offer herewith the way

for new innovative products",

says Wolfgang Geurden, Director

of Marketing and Sales, Wessel-

Werk

IFA GLOBAL

PRESS CONFERENCE

Hall 1.2 / Stand 202

IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 5



THE CROISETTE IN CANNES,

INCLUDING THE GRAND

HOTEL - SOON TO BE A

MONDRIAN PROPERTY


I TRADE TALK I

Global Fairs TT-Messe:

Sustainability is

more important

than ever

Jan

Nintemann

Global Fairs TT-Messe

This year's IFA is very different for everyone, none the least for regular

IFA partners, Global Fairs TT-Messe, organisers of the annual "Reseller

Park" and sustainability conference. We asked Managing Director, Jan

Nintemann, what he's doing that's different.

Due to the Coronavirus regulations, an

event with crowds - otherwise a guarantee

for a successful trade fair - is not possible

at this IFA 2020 special edition. I therefore

find it extremely commendable and worthy

of imitation that Messe Berlin, together with

gfu, is doing real pioneering work here.

"Coronavirus fairs" will probably be around

for a whole year or until a vaccine is finally

available, but in economic terms, we cannot

afford to completely do without physical

marketplaces, which represent the platform

and the decisive impulses for our future

business or our business and actions for

such a long time.

The pandemic is changing the world so

rapidly that we should and must use the

time now to face the challenges and issues

of the post-corona period and prepare for

them. So we tried to bring the contentrelated

aspects of economy and society

and the resulting influence to the fore by

implementing a continuation of the "Studio

Sustainability Conference on the sidelines

of the IFA", so to speak, as a 2nd edition.

In turn, it is about climate change and the

resulting requirements in the tech industries

- a necessity that applies to all industries.

Under the motto: "Sustainability through

digitisation", we are contrasting climate

change with digital topics that are, to a certain

extent, suitable for reducing CO2 emissions

- using SmartHome, SmartBuilding and

SmartCity. This is because the world of

buildings leaves an even bigger CO2 print

than the entire world of cars, where a lot has

changed in the past 5 years. At this special

IFA we are therefore realising the conference

alongside a thematically coordinated small

exhibition area in the entrance area of ​the

CityCube

CityCube Level ZE1

Sustainability Conference

3-4 Sept, 10:00-17:00

CityCube, Level 3, Room 3

8 IFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020

www.ifa-international.org


I EXCLUSIVE INTERVIEW I

Cristiano Amon

President, Qualcomm

at IFA Keynote 2019

Another year,

but not JUST another keynote

Qualcomm's IFA 2020 presentation highlights the role of

technology in a Covid-19 world

Qualcomm President Cristiano Amon is again addressing an

IFA keynote this year. But much has happened since the last

edition. We asked him to give us a foretaste of what we’ll see

this time.

We want to emphasise the key role

technology and innovation play in

our lives today – especially during

these unprecedented times. In just a

few months, everyone has come to

see the importance of connectivity

in their daily lives, and in doing so

validated many of the future use

cases of 5G and other emerging

technologies. Mobile technologies,

led by 5G and AI, are powering new

devices, delivering more immersive

experiences and connecting

everything to the cloud. Combined,

this will enable new capabilities

that will drive growth and make

for a more resilient economy and

society. Qualcomm is proud to be

working with the broader ecosystem

as it answers this important call to

innovate to address current needs

and future opportunities.

Just where are we up to with the rollout

of 5G?

Since 5G launched last year, there

are 80 commercial 5G networks in 40

countries around the globe, with over

300 more investing in the technology.

Millions of people are already using

5G phones. We expect more than

1 billion 5G connections by 2023 –

reaching that milestone two years

faster than 4G.

There are hundreds of products

launched or in development using our

technology based on Qualcomm’s

portfolio of 5G solutions.

5G is also gaining momentum beyond

smartphones. It’s rapidly expanding

worldwide and permeating new

segments and industries, such as

the PC and enterprise, healthcare,

factories and more.

What are you personally most

excited about when it comes to 5G?

I am excited that Qualcomm is

helping deliver the technologies

driving the future of the internet.

The opportunity will be significant

for nearly every sector once 5G is

broadly deployed. According to the

updated 5G economy report from

IHS Markit, advancements

in the enterprise, extended

reality (XR), artificial

intelligence (AI), the Industrial

Internet of things (IIoT), and more are

on the horizon. The innovations 5G

enables in these fields will not only

enrich our lives, but also significantly

MANY PEOPLE

TOLD US IT

WOULD NOT BE

POSSIBLE TO

USE MMWAVE

FOR MOBILE. WE

PROVED THEM

WRONG.

boost our global economy. IHS

Markit estimates that 5G will enable

US$13.2tn (€11.09tn) in global sales

enablement by 2035. Additionally,

the global 5G value chain is expected

to generate US$3.6tn (€3.02tn) in

economic output by 2035, while

supporting 22.3 million jobs.

I’m also excited about the possibilities

that 5G opens up, particularly in the

areas of entertainment – I will be

making a very exciting announcement

during my speech at IFA.

The deployment of mmWave for

mobile broadband is another exciting

development. Many people told us it

would not be possible to use mmWave

for mobile. We proved them wrong.

We’re talking about spectrum bands

above 24 GHz. Spectrum is abundant

at these high frequencies and can

support extreme data speeds and

capacity that will reshape the mobile

experience. These bands are highly

complex, but Qualcomm solved

those problems and right now, 120

operators are working on rolling

out mmWave to deliver amazing

new experiences. 5G really has the

potential to positively affect all of

us, across the full cross-section of

society

THE CROISETTE IN CANNES,

IFA GLOBAL INCLUDING PRESS

THE GRAND

CONFERENCE

HOTEL - SOON TO BE A

Qualcomm MONDRIAN Virtual PROPERTY

Opening Keynote

Today 10:00 - 11:00

Conference Room 3 2

IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 9


I EXCLUSIVE INTERVIEW I

Life’s good from home

LG Electronics CTO, Dr I.P. Park talks to

IFA International about key trends in 2020

Dr I.P. Park

LG Electronics CTO

INDUSTRY-LEADING TV

AND AUDIO PRODUCTS

FROM LG WIN BIG AT

2020 EISA AWARDS

LG Electronics has continued its long history

of success at the EISA Awards with four of LG’s

innovative home entertainment solutions being

honoured for superior performance, outstanding

design and maximum usability this year.

Organised by the Expert Imaging and Sound

Association (EISA), the world’s largest consumer

electronics editorial organisation, recognition at this

year’s competition went to LG OLED TV (model

OLED65GX), LG NanoCell TV (model 75NANO99),

LG Soundbar (model SN8YG) and LG XBOOM Go

(model PL7).

LG Gallery TV was named EISA Best Premium OLED

TV 2020-2021, making this the ninth consecutive

time that an LG OLED TV has won an award in the

Home Theatre Display & Video Category

LG Electronics will host a “Life’s Good from Home” theme at

IFA 2020, where the company will explore new possibilities for

enhancing home living which has become so crucial in recent

unprecedented times. We asked the company’s CTO, Dr I.P. Park

to tell us more in the run up to his presentation at IFA 2020.

As always, we’ll be delivering key

consumer values through innovations

that cultivate our lives both at home

and beyond, and hope to embody the

company’s exciting vision for how

people’s lives are going to transform

for the better in the future.

Today you will unveil your response to

the “new normal.” Can you give us a

taste of what’s to come?

The new normal presents a new set

of circumstances under which LG’s

innovations can facilitate real change

for consumers all over the world.

Lockdown has amplified the importance

and function of the home, while social

distancing has us finding new ways to

connect with each other. To meet such

challenges, LG’s mission as a lifestyle

innovator resonates stronger than ever

before, and we hope to shine a light

on how LG’s innovative products and

technology work seamlessly together

to deliver the best experiences to date

while contributing to comfort and

sustainability.

What “qualities” is LG underlining with

its latest innovations?

SAFETY always comes first, which is

why we are committed to providing

solutions that ensure safer living, like

our LG Styler’s True Steam technology

and advanced healthcare technologies

employing AI. CONVENIENCE

comes next, and with our advanced

technologies growing smarter and

more multifunctional by the day, LG’s

devices and appliances more than meet

the needs of today’s consumer. We also

focus on the growingly influential digital

transformation, and look to leverage

this by providing remote solutions

from fashion to healthcare for greater

accessibility and ease. Finally, our

technologies offer immersive sound

and picture quality that maximise

ENTERTAINMENT wherever you may

be. We will convey our key consumer

values through advanced technologies

both for inside and outside the home,

solutions that serve consumers in new

ways that adapt to the new normal.

What are LG’s main strengths?

Our strengths not only lie within

our consumer appliance expertise,

but within our unparalleled drive for

innovation too. By continuing our

research on human-centric designs,

AI, and the new ways tech can better

lives, we hope to deliver integrated

intelligent platforms for seamless user

10 IFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020

www.ifa-international.org


I EXCLUSIVE INTERVIEW I

experiences. With our knowhow in

both B2C and B2B solutions, LG’s

wide portfolio enables it to take a

holistic approach for never-beforeseen

intelligent living.

The rapidly growing Smart home

and AI product markets are thriving,

and we understand LG’s ThinQ app

will become a key component of

the brand; can you elaborate?

The ThinQ app is an integrated

platform providing users with

enhanced connections to all their

smart LG products and services.

It makes achieving tasks with

maximum efficiency and minimal

worries and hassle possible,

and acts as the interface of our

intelligent platform that expands

across the entirety of LG’s value

system. Ultimately, the app builds

an evolving, connected and open

ecosystem of smart products and

services that enhances the user’s

daily life.

What is another LG ThinQ feature

illustrating LG’s intelligent living?

Our latest Proactive Customer

Care leverages AI and big data

to let users monitor their smart

WITH OUR

KNOWHOW IN

BOTH B2C AND

B2B SOLUTIONS,

LG’S WIDE

PORTFOLIO

ENABLES IT TO

TAKE A HOLISTIC

APPROACH

FOR NEVER-

BEFORE-SEEN

INTELLIGENT

LIVING.

appliances with supreme ease. It

hands the user timely alerts for

pre-emptive actions and lends a

hand when it comes to maintaining

an appliance’s best performance.

We are extremely proud of how

this service allows a new type

of proactive connection with

consumers that serves their needs

better.

What are your thoughts on IFA’s

decision to hold a “real” show this

year (albeit limited in scale)?

With many global events cancelled,

postponed or made onlineexclusive,

IFA has managed to

create a fantastic platform for

consumer electronics companies

to showcase their latest

innovations amid a rising need for

hands-on experiences and human

connections. We’re extremely

confident IFA will create a safe

environment without sacrificing

too much immersion, and are truly

thankful for all their efforts. We hope

to deliver an equally immersive and

innovative experience with our own

take on the live press conference

IFA GLOBAL PRESS

CONFERENCE

LG Hybrid Press Conference

TODAY 11:15 - 12:00

Conference Room 4 2

IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 11


I EXCLUSIVE INTERVIEW I

Major new offerings

from Haier Group

Built-in, premium, intuitive… and increasingly

digital – a whole lot to discover at IFA

The Haier Group is present at this year’s IFA with a number

of big product announcements. We asked European CEO

Yannick Fierling what’s at the heart of their offering.

IFA is a unique opportunity for

Haier to present the best of our

cutting-edge technologies and

innovation. This is even truer given

the unprecedented times we’ve all

been living in. We’ve never stopped

designing and creating to delight

our consumers with our products

and brands, with absolute previews

being showcased here in Berlin.

The launch of an entirely new builtin

offer for Haier with a series of

new features for the refrigeration

and wine coolers range, is aimed

to bring the brand’s premiumness,

high quality and sophisticated

design to the kitchen, with artificial

intelligence at the core of this

proposition.

Yannick Fierling

European CEO,

Haier Group

Candy follows its path to smartness

with a new and intuitive washing

WE’RE GLAD

TO BE HERE

AND SUPPORT

THIS YEAR’S

EDITION OF IFA

WHICH WILL

DEFINITELY BE

MEMORABLE

machine, NOVA, fully developed

thanks to consumers’ habits and

delivered to simplify everyday life

with smart functions and a typical

Italian style.

As per Hoover, we are pleased

to introduce here at IFA the first

“3in1” well-being ecosystem,

interconnected into Hoover ranges

and designed for a healthier home

living.

What about the integration of Haier

and Candy?

After 18 months, the process is

almost complete and it is already

bringing important results, as we’re

the fastest growing company in

Europe. Undoubtedly, the integration

has been a great success with the

deployment of the multi-brand

strategy, the setup of a cross-selling

process and the focus on IOT and

connectivity to empower user

experience. In this regard, we’re

happy to launch here hOn, a single

and centralised digital platform able

to control and manage appliances

of all our brands. Several challenges

and opportunities are still ahead

of us and we’re confident we have

the right people and culture to

address them: the entrepreneurial

spirit which is at the core of the

company’s culture allows us to

be close to the markets, business

partners and consumers, pursuing

Haier’s goal of “Zero Distance with

the Consumer” and our vision to

become first consumer choice in

smart home in Europe and among

the top 3 leaders by 2023.

How is the “Haier Smart Home”

project evolving?

We are proceeding at a fast pace

in the implementation of this

project, that represents one of the

fundamental pillars of our strategy.

HAIER OPENS

“AI-POWERED”

FACTORY IN

QINGDAO

Last year, jointly with China

Mobile and Huawei, Haier

inaugurated the first AI+5G

interconnection factory

in Qingdao, to seize the

opportunity for creating a

world-class Internet ecological

brand.

The company also opened

in Russia the first real-time

manufacturing facility aiming

to produce tailor-made laundry

appliances connecting the

customer with the factory

throughout the whole

manufacturing process.

The model leverages IoT and

AI applications, generating

efficiency, manufacturing

savings and granting a

sustainable competitive

advantage.

The same approach is being

adopted to our upcoming

new factories in Turkey

and Romania, which will be

manufacturing respectively

dryers and refrigerators

“Haier Smart Home” reflects not

only our company and brand

positioning but, most importantly,

our philosophy: it’s about a change

in paradigm, from a product, a

concept to a seamless scenario

experience. We’ve transformed

from a traditional manufacturing

company into a co-creation and

win-win IoT community ecosystem.

What are your thoughts about

IFA’s decision to create a “real”

show this year, despite all the

difficulties involved?

We appreciate the efforts by the

organisation to pull together all

relevant stakeholders despite

the unprecedented times and

unfavourable conditions. This really

gives a sense of optimism and

forward-looking spirit, which is at the

core of our industry and business.

We’re glad to be here and support

this year’s edition of IFA which will

definitely be memorable!

IFA GLOBAL PRESS

CONFERENCE

Haier Press Conference

TODAY 15:00 - 15:45

Conference Room 4 2

12 IFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020

www.ifa-international.org


ADVERTORIAL

I PRODUCT SPOTLIGHT I

Innovation in floor cleaning

BISSELL showcases innovative Wet & Dry floor

cleaning solutions at IFA 2020, underlining European

market leadership in Wet & Wash category

BISSELL, number 1 Brand in Floor Care

Appliances in the USA, are showcasing

two exceptional product innovations at

the IFA Global Press Conference 2020.

Highlight #1: BISSELL expands its award-winning

3-in-1 CrossWave assortment with a design wet

& wash device in the premium price segment:

The BISSELL CrossWave Cordless Max vacuums,

mops and dries up to 100 square metres of hard

flooring and area rugs in one go, with the freedom

of cordless and with an undiminished battery

power for up to 30 minutes. For improved results,

the next generation of CrossWave Cordless has

a XL multi-surface brush roll and offers improved

edge reach.

According to GFK market data, BISSELL in

Germany today heads the fast-growing category

of Wet & Wash floor cleaners with a market share

of 58% and also takes the lead in other European

markets in this segment.

Apart from Wet & Dry, the home cleaning experts

are also expanding their range of vacuum cleaners,

by completing the stick vacuum portfolio with

BISSELL MultiReach Active 21V. The device

replies to the consumer request for an affordable

motor-in-hand cordless stick and is available as

MultiReach Active Pet 21V especially designed for

households with pets. The stick vacuum cleaner

stands out due to a unique motorized tangle-free

brush-roll with no hair wrap and a manoeuvrable

2-in-1 stick, which can easily be transformed to a

hand held cleaner. With the Easy Empty dirt tank

and Clean Slide Technology a cleaner dust bin

emptying experience is promised.

KEY SELLING

POINTS

BISSELL

CROSSWAVE

CORDLESS MAX

Powerful cordless

3-in-1 multi-surface

floor cleaning device;

vacuums, mops and

dries up to 100m² in

one go

Suitable for sealed

hard floors including

tile, sealed wood

floors, laminate,

linoleum, rubber

floor mats and

even freshens

area rugs

Dual Tank

technology:

Fresh and waste

water tank

separate, easy to

remove and refill

Highlight #2: BISSELL introduces the actively

mopping or powerfully vacuuming SpinWave

Robot. With their first wet & dry robotic cleaner with

rotating soft-pads, the floor care specialist defines

new standards in the wet & dry-segment beyond

the CrossWave product family. With SpinWave Robot

BISSELL expands its portfolio in Wet & Dry to a

previously unseen product range in the market.

BISSELL retailers capitalise on an internationally

topselling brand with strong growth ambition in

Europe’s most fought for SDA market segment.

INNOVATING THE HOME CLEANING

ROUTINE FOR OVER 140 YEARS

With this year's presence at the IFA Special Edition,

BISSELL once again underlines its expanding

market position in Europe. Since entering the

international market only a few years ago, BISSELL

is experiencing significant market growth. For over

140 years, it is BISSELL’s mission to make cleaning

easy and effortless with smart floor care solutions

for every need, delivering truly clean floors. In its

4 th family generation, BISSELL’s passion for floor

care has redefined the concept of clean with a

range of innovative products such as wet & dry

cleaners, hard floor cleaners, vacuums, and carpet

deep cleaners, along with a full line of cleaning

solutions

IFA GLOBAL PRESS

CONFERENCE

Hall 1.2 / Stand 212

KEY SELLING POINTS

BISSELL SPINWAVE

ROBOT

2-in-1 wet and dry robot with

interchangeable dirt and wet tanks

Effective wet cleaning by 2 spinning

soft pads, also suitable for sensitive

floors

Systematic and smart navigation

“EVERY PURCHASE SAVES PETS”

– THE BISSELL PET FOUNDATION

The BISSELL Pet Foundation is a charitable

non-profit organisation with a mission to help

reduce the number of animals in shelters

and to support organisations dedicated

to the humane care and treatment of

animals through pet adoption, spay/neuter

programs, microchipping and foster care.

Founded in 2011 by Cathy Bissell, BISSELL

Pet Foundation is an extension of her longstanding

love for animals and commitment to

their welfare. The foundation has partnered

with more than 2,000 shelters and rescues

in every state in the US and is nowadays

expanding activities in partnership with local

pet foundations in main European markets.

In 2018 alone BISSELL donated more than

US$1m to support the life-saving work of the

foundation

IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 13



WHERE

TO GO IN

BERLIN

© Thomas Keller

RESTAURANT

Brechts Steakhouse -

The special "meat treat" on the Spree

"... to be put in the pit without having

enjoyed a mouthful of good meat is

inhuman ...", wrote Bertolt Brecht and,

as the namesake, laid the foundation

stone for the philosophy of the

Brechts Steakhaus restaurant on

Schiffbauerdamm. While the interior in

the modern restaurant on the banks of

the Spree tends to focus on restraint -

brasserie style with clear lines, cosy light

in a pleasant atmosphere - the dishes

show what the focus is on: the best in

gourmet meat. Chef Christoph Ganzert

ensures the ultimate in gastronomic

enjoyment, with his knowledge,

standards, craft and his culinary art

keeping the level of the Brechts Steakhaus

well above the standards of the others.

The restaurant has 100 indoor and 100

outdoor seats and is open daily from

12:00 to 2:30 p.m. and from 5:00 p.m.

to 10:00 p.m.

Brechts Steakhaus

Schiffbauerdamm 7

10117 Berlin

Tel: +49 (0)30 2757 2037

www.brechts.de

Metro:

S & U Friedrichstrasse

S2 S25 S5 S7 S75 U6

CULTURAL ENTERTAINMENT & SHOPPING

KaDeWe

Founded in 1907, the KaDeWe is one of the world’s most renowned

department stores. Its fine and distinct feel for emerging trends and the

selection of products and services offered have been instrumental in

shaping the KaDeWe image. KaDeWe provides "personal shoppers" who

accompany, serve and expertly advise the customers throughout a visit,

and a professional shipping service completes the convenient shopping

experience.

Shoppers can now enjoy their evenings on the sixth floor at the champagne

and wine bar or at one of the three new restaurants open until 10pm.

Opening Hours: Mon-Thu: 10 am – 8 pm, Fri: 10 am – 9 pm, Sat 10 am – 8 pm

Restaurants open Mon-Sat: Mid-day- 10 pm

KaDeWe

Kaufhaus des Westens

Tauentzienstrasse 21-24

10789 Berlin

Tel: +49 30 2121 2053

E: service@kadewe.de

Metro:

U Wittenbergplatz

U1 U2 U3

Entrecôte Gaststätten GmbH

Schützenstraße 5,

10117 Berlin Mitte/

Am Checkpoint Charlie

Tel: +49 30 20 16 54 96

info@entrecote.de

Metro: U Kochstrasse U6

RESTAURANT

The Entrecôte

The Entrecôte is a restaurant and

brasserie right in the heart of Berlin,

reflecting the spirit of Paris. While the “brasserie lifestyle spirit” can normally

only be found in Paris, loved by many poets, writers and artists, The Entrecôte

has brought this esprit to life in Berlin.

You will find in their great offer of typically French cuisine, dishes such as

saumon fumé, escargots, foie gras, huitres fines de Claire. Entrecôte has

maintained its independence, and has not copied the interiors of its Parisian

cousins. There is no fake Art Deco here, the visitor is perfectly aware of being in

Berlin. The modern and elegant but very comfortable interior is a priority of the

management. This does not in the least impair the lifestyle, quite the opposite.

This is what makes the Entrecôte so real.

Monday to Friday from 11:30 am to midnight;

Saturday and Sunday from 5:30 pm to midnight

RESTAURANT

From Burgundy to the Mediterranean:

French specialties in the Ganymed

Brasserie

The Ganymed Brasserie could easily assert itself on La Croisette in Cannes or on the

streets of Paris.

Fortunately, this charming restaurant is located directly on the Spree here in Berlin:

on Schiffbauerdamm, diners can enjoy classics such as Bœuf Bourguignon, Coq au

vin and Steak Frites in a French ambience. Or what about a fine crustacean étagère

or oysters "Fine de Claire" to relive memories of the last Mediterranean vacation... or

the tartare, which is freshly prepared at one's table.

The Ganymed Brasserie is a meeting point for celebrities from politics, society and

culture, but also for Berliners and tourists who value fine quality food and drink.

NEWS: In spring 2020, owner Michael Pankow, in collaboration with four other

restaurateurs, completed Berlin's largest summer terrace on Schiffbauerdamm,

making the location by the water a must-see.

Open daily from Mid-day to 2:30pm

and from 5pm to 10pm.

Ganymed Brasserie

Schiffbauerdamm - 510117 Berlin Mitte

Tel: +49 (0)30 28 59 90 46

www.ganymed-brasserie.de

reservierung@ganymed-brasserie.de

Metro: S & U Friedrichstrasse

IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 15


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