2020 IFA International - Day 1 Edition
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I EXCLUSIVE INTERVIEW I
Cristiano Amon
President, Qualcomm
at IFA Keynote 2019
Another year,
but not JUST another keynote
Qualcomm's IFA 2020 presentation highlights the role of
technology in a Covid-19 world
Qualcomm President Cristiano Amon is again addressing an
IFA keynote this year. But much has happened since the last
edition. We asked him to give us a foretaste of what we’ll see
this time.
We want to emphasise the key role
technology and innovation play in
our lives today – especially during
these unprecedented times. In just a
few months, everyone has come to
see the importance of connectivity
in their daily lives, and in doing so
validated many of the future use
cases of 5G and other emerging
technologies. Mobile technologies,
led by 5G and AI, are powering new
devices, delivering more immersive
experiences and connecting
everything to the cloud. Combined,
this will enable new capabilities
that will drive growth and make
for a more resilient economy and
society. Qualcomm is proud to be
working with the broader ecosystem
as it answers this important call to
innovate to address current needs
and future opportunities.
Just where are we up to with the rollout
of 5G?
Since 5G launched last year, there
are 80 commercial 5G networks in 40
countries around the globe, with over
300 more investing in the technology.
Millions of people are already using
5G phones. We expect more than
1 billion 5G connections by 2023 –
reaching that milestone two years
faster than 4G.
There are hundreds of products
launched or in development using our
technology based on Qualcomm’s
portfolio of 5G solutions.
5G is also gaining momentum beyond
smartphones. It’s rapidly expanding
worldwide and permeating new
segments and industries, such as
the PC and enterprise, healthcare,
factories and more.
What are you personally most
excited about when it comes to 5G?
I am excited that Qualcomm is
helping deliver the technologies
driving the future of the internet.
The opportunity will be significant
for nearly every sector once 5G is
broadly deployed. According to the
updated 5G economy report from
IHS Markit, advancements
in the enterprise, extended
reality (XR), artificial
intelligence (AI), the Industrial
Internet of things (IIoT), and more are
on the horizon. The innovations 5G
enables in these fields will not only
enrich our lives, but also significantly
MANY PEOPLE
TOLD US IT
WOULD NOT BE
POSSIBLE TO
USE MMWAVE
FOR MOBILE. WE
PROVED THEM
WRONG.
boost our global economy. IHS
Markit estimates that 5G will enable
US$13.2tn (€11.09tn) in global sales
enablement by 2035. Additionally,
the global 5G value chain is expected
to generate US$3.6tn (€3.02tn) in
economic output by 2035, while
supporting 22.3 million jobs.
I’m also excited about the possibilities
that 5G opens up, particularly in the
areas of entertainment – I will be
making a very exciting announcement
during my speech at IFA.
The deployment of mmWave for
mobile broadband is another exciting
development. Many people told us it
would not be possible to use mmWave
for mobile. We proved them wrong.
We’re talking about spectrum bands
above 24 GHz. Spectrum is abundant
at these high frequencies and can
support extreme data speeds and
capacity that will reshape the mobile
experience. These bands are highly
complex, but Qualcomm solved
those problems and right now, 120
operators are working on rolling
out mmWave to deliver amazing
new experiences. 5G really has the
potential to positively affect all of
us, across the full cross-section of
society
THE CROISETTE IN CANNES,
IFA GLOBAL INCLUDING PRESS
THE GRAND
CONFERENCE
HOTEL - SOON TO BE A
Qualcomm MONDRIAN Virtual PROPERTY
Opening Keynote
Today 10:00 - 11:00
Conference Room 3 2
IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 9