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2020 IFA International - Day 1 Edition

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I EXCLUSIVE INTERVIEW I

Cristiano Amon

President, Qualcomm

at IFA Keynote 2019

Another year,

but not JUST another keynote

Qualcomm's IFA 2020 presentation highlights the role of

technology in a Covid-19 world

Qualcomm President Cristiano Amon is again addressing an

IFA keynote this year. But much has happened since the last

edition. We asked him to give us a foretaste of what we’ll see

this time.

We want to emphasise the key role

technology and innovation play in

our lives today – especially during

these unprecedented times. In just a

few months, everyone has come to

see the importance of connectivity

in their daily lives, and in doing so

validated many of the future use

cases of 5G and other emerging

technologies. Mobile technologies,

led by 5G and AI, are powering new

devices, delivering more immersive

experiences and connecting

everything to the cloud. Combined,

this will enable new capabilities

that will drive growth and make

for a more resilient economy and

society. Qualcomm is proud to be

working with the broader ecosystem

as it answers this important call to

innovate to address current needs

and future opportunities.

Just where are we up to with the rollout

of 5G?

Since 5G launched last year, there

are 80 commercial 5G networks in 40

countries around the globe, with over

300 more investing in the technology.

Millions of people are already using

5G phones. We expect more than

1 billion 5G connections by 2023 –

reaching that milestone two years

faster than 4G.

There are hundreds of products

launched or in development using our

technology based on Qualcomm’s

portfolio of 5G solutions.

5G is also gaining momentum beyond

smartphones. It’s rapidly expanding

worldwide and permeating new

segments and industries, such as

the PC and enterprise, healthcare,

factories and more.

What are you personally most

excited about when it comes to 5G?

I am excited that Qualcomm is

helping deliver the technologies

driving the future of the internet.

The opportunity will be significant

for nearly every sector once 5G is

broadly deployed. According to the

updated 5G economy report from

IHS Markit, advancements

in the enterprise, extended

reality (XR), artificial

intelligence (AI), the Industrial

Internet of things (IIoT), and more are

on the horizon. The innovations 5G

enables in these fields will not only

enrich our lives, but also significantly

MANY PEOPLE

TOLD US IT

WOULD NOT BE

POSSIBLE TO

USE MMWAVE

FOR MOBILE. WE

PROVED THEM

WRONG.

boost our global economy. IHS

Markit estimates that 5G will enable

US$13.2tn (€11.09tn) in global sales

enablement by 2035. Additionally,

the global 5G value chain is expected

to generate US$3.6tn (€3.02tn) in

economic output by 2035, while

supporting 22.3 million jobs.

I’m also excited about the possibilities

that 5G opens up, particularly in the

areas of entertainment – I will be

making a very exciting announcement

during my speech at IFA.

The deployment of mmWave for

mobile broadband is another exciting

development. Many people told us it

would not be possible to use mmWave

for mobile. We proved them wrong.

We’re talking about spectrum bands

above 24 GHz. Spectrum is abundant

at these high frequencies and can

support extreme data speeds and

capacity that will reshape the mobile

experience. These bands are highly

complex, but Qualcomm solved

those problems and right now, 120

operators are working on rolling

out mmWave to deliver amazing

new experiences. 5G really has the

potential to positively affect all of

us, across the full cross-section of

society

THE CROISETTE IN CANNES,

IFA GLOBAL INCLUDING PRESS

THE GRAND

CONFERENCE

HOTEL - SOON TO BE A

Qualcomm MONDRIAN Virtual PROPERTY

Opening Keynote

Today 10:00 - 11:00

Conference Room 3 2

IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 9

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