Creative Head UK September 2020

alfolltd

In print•online•everywhere!

£4.50 SEPTEMBER 2020

20TH ANNIVERSARY ISSUE

it's our birthday

let's rise to the occasion


ADAM REED, GHD GLOBAL BRAND AMBASSADOR, USED

GHD RISE TO CREATE OUR SEPTEMBER COVER LOOK

“THE GHD RISE IS A

NEW KIND OF HOT

BRUSH THAT GIVES

YOU INCREDIBLE,

MODERN-LOOKING

VOLUME. IT CREATES

THE KIND OF HAIR

THAT CLIENTS

LOVE – GORGEOUSLY

GLOSSY, NATURALLY

BOUNCY, NOTICEABLY

THICKER AND FULL

OF TEXTURE”

BIG IT UP

2X MORE VOLUME

ROOT TO TIP*

* Versus naturally dried hair.

Images shot before government Covid-19 PPE guidelines changed on 15/08/2020


ALL RISE...

FOR GHD’S FIRST 3D

VOLUME SMART HOT BRUSH

HAIR ADAM REED, GLOBAL BRAND AMBASSADOR

FOR GHD, USING NEW GHD RISE

MODEL SOPHIE ROSE BELLINI AT BODY LONDON

MAKE-UP TRICIA WOOLSTON USING NARS

FASHION SAM CARDER AT STELLA CREATIVE ARTISTS

PORTRAITS JON BAKER

REPORTAGE HARVEY WILLIAMS-FAIRLEY


Introducing

new ghd rise

A 3D volume smart hot brush that delivers 2x more volume from root to tip* and kind-to-hair

styling that lasts all day. Use your rise to create instant, effortless volume, gently lifting

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all hair types and lengths, delivering amazing results every time. Use it to style chic waves,

fierce flicks and bombshell curls with speed – and your clients will find it easy to use too.

It’s the volumising hair hero they’ve been waiting for!


“YOU CAN USE GHD RISE

ON ANY HAIR TYPE OR

STYLE. THE HAIR HAS TO

BE 100 PER CENT DRY

WHEN YOU’RE USING THE

RISE. MAKE SURE THAT

YOU HOLD IT IN AT THE

ROOT BECAUSE THAT’S

WHERE YOU’RE LOOKING

FOR VOLUME. LIFT THE

HAIR UPWARDS, AWAY

FROM THE HEAD, THEN

WIND THE RISE BACK

DOWN GENTLY ON ITSELF

– THAT’S HOW YOU GET

THE LIFT. IT’S SO EASY

TO USE. CREATE VOLUME

FROM THE ROOT, FLICKS

FOR FRINGES OR TO ADD

BODY THROUGHOUT.

WHATEVER YOU WANT,

YOU CAN GET IT…

QUICKLY!”

ADAM REED,

GHD GLOBAL

BRAND AMBASSADOR


ANEW

KIND OF

VOLUME

Mega-volumising, kind-to-hair styling doesn’t happen naturally! It’s thanks to ghd’s SMART ultra-zone

technology, which spans the rise’s 32mm barrel, intelligently sensing the hair's thickness and your speed

of styling, predicting hair's needs and adapting accordingly to maintain a constant, even heat from root to

tip. ghd's advanced infinity sensors monitor heat an incredible 250 times per second, guaranteeing you an

optimal 185C at all times. Even the 5mm smooth-touch nylon bristles are optimised to ensure the closest

possible contact to lift hair from the root, adding body, fullness and bounce with ease and speed.


CREATIVE HEAD PARTNERSHIP

ADD GHD ROOT LIFT SPRAY

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Editor’s letter

43

50

44

CREATIVE HEAD

Since 2000

WHEN I FIRST sat down with colleagues to discuss ideas to

celebrate 20 years of Creative HEAD, it was May 2019 and the

world looked very different indeed. Who could have possibly

envisioned what would lie ahead, aside from those scary

talking heads on Netflix documentaries? Well, here we are…

and it’s because there has been precious little to celebrate in

recent months that I feel so vehemently that this anniversary

issue is needed now more than ever…

Let’s look back over those 20 years for the key points –

the hairdressing industry has been transformed by digital

innovation, most notably the influence of Instagram on

sharing work, sourcing inspiration and enticing new

customers. And think how your salon can now book bums on

seats while you sleep, thanks to the technology on offer.

Colour is currently king; yet it was a very different story

back at the turn of the Millennium, as our Class of 2000

remembers (see p42). It was a frenzy of creative cutting, while

finishing was revolutionised by the advent of a certain special

hair straightener (we’re looking at you, cover star ghd).

The fashion world seemed a distant land to the salon stylist;

the support of hair brands at London Fashion Week and

design schools changed all that (check out the new issue of

Runway for proof!). Now, high street salons across the land

have stylists who have been given the opportunity to see that

session side of hairdressing, and take those skills and lessons

learned back to their utterly impressed clients.

And for Creative HEAD, a scrappy little start-up in a big

new century, it was about celebrating hairdressers, their work

and their businesses in a way that no one had thought to do

before – with energy, with passion, and often with tongue

planted firmly in cheek (but I’ll let Creative HEAD founder

Catherine Handcock tell you all about that when you turn

the page!).

I joined early in 2008, fresh from a marketing magazine,

and this world made my jaw drop. I thought advertising

agencies with their limitless expense accounts liked a good

06

CREATIVE HEAD


19

18

JOIN US!

THERE’S A LOT GOING ON

AT CREATIVE HEAD…

This month marks 20 years of

Creative HEAD and we, the Special

Projects team, are truly honoured to

have been part of the journey.

time… Ha! An evening with them paled in comparison with pretty much any

hair event I attended. And it’s not just that hairdressers like a good time (but

we all know you do). It was that they were artistic and creative and fun and

hilarious and warm and kind and just so much more interesting than anybody

from any other industry I had previously reported on – and that included all

things digital in the Dotcom Boom of 2000.

And that is precisely why, nearly 13 years later, I’m still here. I’m never

bored with you lot – you make me laugh, you’ve made me cry (but in a good

way) and you’ve been there when I’ve experienced tough times personally,

listening when I needed a shoulder to cry on, as so many of your clients

can attest. I know you’ll also be there in the future. And that’s why Creative

HEAD will be there too – through tough times and good, ready to help, share,

celebrate and support you. There’s no place I’d rather be.

Oh man, we have so many people to thank for helping us grow across those

two decades – and we couldn’t think of a better way to do it than with a belting

52-page shoot, fusing hair looks, hair talents and many of the people working

so feverishly behind the scenes for the past 20 years. We simply couldn’t have

done it without them all – and without you. The desperation of clients to get

back into hair salons post-lockdown illustrated what I’d already known for

some time – that life without hairdressers is a messy, stressy, colourless life

indeed. Who would want that?

Amanda Nottage,

Editor

34

As purveyors of shoots and events,

we couldn’t let this monumental

birthday pass without a fanfare.

So, over the past 12 months,

we’ve been travelling up and

down the country to snap some

of the treasured faces who have

been right beside us over the

years. Turn to page 50 for our

20th Anniversary shoot; it’s been

a passion project and huge thanks

go out to all involved and everyone

who has supported us – we

wish we could have included so

many more!

And back to what’s next in events…

on Sunday 27 September, Salon

Smart’s new digital cousin is in

town; Salon Smart Live.

Join us as we bring big names

and brilliant business ideas directly

into your homes and salons via live

stream. With a helping hand from

our incredible presenter line-up,

we will share real-life experiences,

bite-sized seminars, workshops

and panel debates, giving you

the opportunity to hear from and

interact with a support network

of experts all there to help you

navigate the way ahead.

Grab your ticket now for just

£35+VAT, granting you access to a

jam-packed day of business advice

and on-demand content for a whole

year afterwards. See page 34.

Keep up to date with more over at

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag

CREATIVE HEAD 07


WHY

?

SEPTEMBER 2000

Our first issue. Front cover by Gary Hooker for

Clynol. Right from the start we wanted to say ‘this

is a different kind of trade magazine’.

DEC/JAN

2001/2002

That’s Lee Stafford

sat on a TV set. He’d

been EVERYWHERE

that year, but it was

also important that

we showed Creative

HEAD is a magazine

where hairdressers

themselves get to be on

the front cover.

OURS IS AN INDUSTRY that is built on tradition, but that – much like fashion – is

forever changing. That’s why 20 years ago we launched Creative HEAD. The time

seemed right to redefine what it meant to be a hairdresser. To open it up. Every single

issue of Creative HEAD acts as a tribute to this valuable, entrepreneurial, diverse and

compassionate industry and to the people who work in it and so brilliantly represent

it, both at home and on the world stage. You are such a talented bunch, and it’s been

both a thrill and an honour to get to know so many of you over the years: to publish

your work, watch your businesses grow, the products and techniques you use evolve

– and of course to see all those young stars with their exciting and different ideas

endlessly re-define and re-shape the industry’s future. Throughout all this I have been

struck by UK hairdressing’s sincerity and daring – its willingness to stand up and be

counted in complex and nuanced areas, like mental health and race, and to help reshape

society in radical and positive ways. Wellness, a term that covers both physical

and mental wellbeing, is an integral part of hairdressing, as is the conversation

around self-care. As an industry, we are ‘hands on’ with people, and this helps to bring

back their confidence: it enables people to get back to work; to pick up their children

from school; to go out into the world feeling good about themselves. It was hugely

satisfying to see the power of the salon experience – the comfort and reassurance it

brings to so many people – finally be recognised during this year’s lockdown.

I owe a huge debt of gratitude to all the session hairdressers who have given up

their precious time to join the Creative HEAD world these past 20 years, and given

us unprecedented access into theirs in return. By doing so they have helped to break

down the walls between ‘salon’ and ‘session’, creating open dialogue and movement

between the two worlds that is refreshing and inspirational. But my biggest thank you

of all goes to the Creative HEAD team. I am so proud of the talented, hard-working

human beings, who, month in, month out, give their all to this magazine, its events

and its digital and social media content. I know the industry’s respect for them is

unparalleled and it is wholly deserved. Twenty years of Creative HEAD? I couldn’t have

done it without them – and nor would I have wanted to.

Catherine Handcock, Publisher, Creative HEAD

DEC/JAN

2004/2005

The perfect Christmas

cover image? Still gives

me beautiful shivers.

Hair by Damien Carney

for JOICO.

OCTOBER

2003

We called this The Big

Issue. I just love this

image so much!

Hair by Laura Cox at

Rush, photography

by Alex Ciccini.

DEC/JAN 2003/2004

I love this image as much today as I did

back then. Timeless. Hair by Trevor Sorbie,

photography by Trevor Leighton.

SEPTEMBER 2004

We went perfect bound! And celebrated with front AND

back covers. Hair by Majirel for L’Oréal Professionnel (left)

and Michael Young for Hooker & Young (right).

08 CREATIVE HEAD


DEC/JAN 2005/2006

Just goes to show, you don’t

necessarily need hair on the

front cover of a hair magazine!

APRIL 2005

This cover was hand-drawn by our

art director, Nick Jabbal. It proved

something of a talking point!

DECEMBER 2006

This front cover is actually four front

covers in one. It was so complex it

gave our art director the creative

equivalent of PTSD!

SEPTEMBER 2005

Birthday number 5!

OCTOBER 2007

Hair by Josh Wood for

Wella Professionals and

photographed by a good

friend of mine, Mike Diver.

OCTOBER 2008

This was a shoot organised by Creative

HEAD for Wella Professionals Color Touch.

We created a coffee table book too!

FEBRUARY 2013

We have a long-standing collaboration with the photographer Jon Baker, and

teamed up with him here to bring the personality of the Matrix brand alive.

SEPTEMBER

2015

Birthday number 15!

APRIL 2012

At 260 pages, our

biggest-ever issue,

and, with the inside

featuring different

paper stocks, folds and

specialist inks, one

of my favourites. Hair

by the Sebastian Cult

Team, photography

by Donald Christie.

SEPTEMBER 2010

Birthday number 10!

MARCH 2017

I love this shoot featuring the fabulous

team at Salon Success. A great

illustration of how important people

and relationships are in this industry.

JULY/AUGUST 2018

This image, shot backstage at

the L’Oréal Colour Trophy Final

that year with hair by Adam Reed,

packs a powerful punch.

AND FINALLY…

Runway magazine was the first time we

– anyone! – had shone a major spotlight

on the talents working backstage at the

international fashion weeks.

MAY/JUNE 2020

We produced this issue working from

home, during lockdown. I was so proud

of the team and the fact we kept going.

09


001_RUNWAY_AW20_Covers_GW3.indd 1 07/08/2020 11:31

September

CREATIVE HEAD

Since 2000

WHAT’S INSIDE

42

CLASS OF 2000

We look back with some iconic names at the

year 2000, where it all began for Creative HEAD

IT’S OUR BIRTHDAY…

… and we have created a very

special shoot to celebrate!

50

ON THE COVER

Hair by Adam Reed, global

brand ambassador for ghd,

using new ghd rise. Makeup

by Tricia Woolston using

NARS. Fashion by Sam

Carder at Stella Creative

Artists. Model Sophie Rose

Bellini at Body London.

Photography by Jon Baker.

RUNWAY

YOUR ESSENTIAL GUIDE TO THE NEW SEASON

66

IN THE FRAME

The Creative HEAD

Special Projects team

have been everywhere

CREATIVEHEADMAG.COM

AUTUMN

WINTER

2020

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

STAFF WRITER

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS

ASSISTANT

BELLA PETERS

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

Alfol Ltd, PO Box 289,

Hexham,

NE46 9HJ

01434 610416

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag



The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Salons must ‘follow

rules or face closure’

PHIL SMITH JOINS

SALON SMART LIVE

PLEASE WELCOME TO the stage Phil

Smith! The award-winning hairdresser has

joined the roster of successful and inspiring

business owners for our Salon Smart Live

event, a packed day of educational content

on Sunday 27 September. With more than 35

years in the industry, Phil is widely renowned

for his business acumen that spans products,

a stunning Salisbury salon, celebrity

clientele, styling for high-profile magazines

and presenting at international events.

Creative HEAD has transformed its gamechanging

business networking event into a

virtual, one-day live event beamed directly

to your screens. Expect the usual incredible

line-up of business mavens and icons, all in

a new on-screen format to watch from the

comfort of your own home.

And the learning doesn’t stop there – each

ticket allows the user to rewatch all sessions

as much as they want for up to a year,

meaning more time to tune in and swot up!

Tickets cost £35+VAT, and are available now.

For more information, turn to page 34.

GOVERNMENT OFFICIALS have warned that they will close the hair and

barbering sector if businesses do not follow safety guidelines, following

the tougher PPE measures put in place in England last month. The latest

changes include the requirement for all hair and beauty professionals to wear

both a type II face mask and a visor while working.

While generally businesses working in the hair and beauty industry have

been doing all they can to follow the guidance, there is ongoing evidence of

professionals not wearing the correct PPE, not adhering to social distancing,

and still operating walk-in services. Local authorities have been given

additional powers to close businesses where the rules aren’t being followed.

The NHBF has been told by government sources that failure by the

industry to comply will result in the hair and beauty sector being closed

down, prompting the NHBF to launch its #DoItRight campaign. This is to

ensure hair, barbering and beauty professionals across the UK understand

exactly what is required of them to keep working and to stay safe.

The Department for Business, Energy and Industrial Strategy (BEIS)

issued a statement to the NHBF which said all businesses are at risk of

receiving formal action from local authorities if they do not follow their risk

assessments. Failure to comply with an enforcement notice from a local

authority could lead to prosecution in the criminal courts and penalties

including fines or up to two years’ imprisonment.

“The last thing any of us want is to face further restrictions, further

lockdowns or a second spike in infections,” says Hilary Hall, chief executive

of the NHBF. “The impact on our industry would be devastating. Please do

your bit to help and show you’re putting the industry first.”

Tackle damaged hair with

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and reinforce three key layers of hair –

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aveda.co.uk

12


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#CHedit

FREELANCERS GET

CASH LIFELINE

SELF-EMPLOYED HAIRDRESSERS are

now able to apply for a second support grant

from the government. Payments of up to

£6,570 per person will be the final grant for

freelance business operators, according to

Rishi Sunak, Chancellor of the Exchequer.

HMRC recorded almost 40,000 successful

claims within the first hour and a half of

the scheme opening. If you haven’t been

contacted by HMRC and believe yourself

to be eligible, go online to find out more.

Visit Gov.uk and search ‘covid-19 grant’.

SMARTBOND

SALES HALTED

SALES OF SMARTBOND Step 1 by L’Oréal

Professionnel have been halted in the UK

following a court ruling. The court order

stated that the High Court of England and

Wales held that L’Oréal’s Smartbond Step 1

infringed on the patent held by Olaplex

for the same bonding technology. The

judgement was upheld at the Court of Appeal

and, as a result, L’Oréal Professionnel is

unable to continue with sales of Smartbond

Step 1 in the UK. The company responded on

social media: “Whilst L’Oréal is disappointed

and strongly disagrees with the decision of

the Court, it will comply with the ruling.”

Landmark ruling for employed self-

hairdressers

A SELF-EMPLOYED HAIRDRESSER has won the right to claim for

notice, holiday and redundancy pay in an employment tribunal, which

will have lasting implications on future freelance disputes.

Meghan Gorman (pictured), from Clitheroe in Lancashire,

successfully argued her contract as a self-employed hairdresser within a

salon featured restrictions that effectively made her a salon employee.

Meghan worked at a Terence Paul salon in Manchester until its

closure in 2019, where she claimed hours were set by the salon and that it kept 67 per cent of

her takings. She also claimed she had to seek permission for treatments she could offer clients

and when she could take holiday. Judith Fiddler, founding director of Direct Law & Personnel

consultancy in Manchester, said: “The whole hairdressing industry will be affected by this

decision. The significance is huge, as many who think they are self-employed are actually not.”

75%

of participants working within the health and beauty sector

plan to accelerate their digital transformation plans, according

to a report by Cheil UK. This is well above the national average

of 44 per cent. Plans include optimising online performance,

investing in new tech in-salon and e-commerce.

LOOK GOOD, FEEL BETTER

EXTENDS SERVICE TO HAIR

THE CHARITY Look Good, Feel Better has announced a new

series of virtual workshops and styling sessions, including

hair services for the first time. The charity, which has been

helping to rebuild the physical and emotional wellbeing of

people undergoing cancer treatments for more than 25 years,

is including new sessions covering haircare, wigs and scarf

styling. The sessions tackle all kinds of haircare and headwear

concerns in collaboration with ‘The Hair Loss Coach’ Jasmin

Gupta, founder of charity Cancer Hair Care.

SIMON FORBES,

1949 – 2020

Simon Forbes, founder of

the iconic Antenna salon

in Kensington and pioneer

of synthetic hair, has

passed away, aged 70. He

was a king of the ’80s club

kid scene, whose acrylic

hair creations were worn

by everyone from Boy

George to Madonna. At

Antenna the surreal was

real, thanks to his love of

synthetic creations and

heat-bonding techniques.

MY month

AHEAD

What September

has in store for...

KATIE ALLAN

MAYFIVE

We have a Creative

Day booked in for early

September. Conscious of

the team losing their creative

spark as we worked through

the backlog of clients,

I wanted them to have

something to

look forward to.

I’ve organised

a photographer

and given each

team member

free rein!

KEVIN PAUL FINNELL

F&M HAIRDRESSING

We’re turning our focus to

Christmas, putting into place

a new way of working during

the festive period in the event

of social distancing still being

in place. We want to make

sure we can accommodate

the huge volume of clients we

expect – we’re

celebrating

our 40th

anniversary, so

we have plenty

of experience.

KERRY MATHER

KJM SALONS

We’re getting into the party

mood as September is all

about 30 fabulous years of

KJM Salons! This month, the

team and I were meant to be

jetting off on a four-day trip

to Marbella, but unfortunately

we’ve had to postpone until

next year. We

might not be

relaxing on a

sun-drenched

beach, but our

spirit won’t be

dampened.

READY, SET, GO! THE WELLA PROFESSIONALS TRENDVISION DIGITAL UK & IRELAND FINAL OPENS FOR FINALIST ENTRIES 8 SEPTEMBER. ARE

YOU A FINALIST? MAKE SURE YOU CREATE YOUR FINAL LOOK AND UPLOAD YOUR DIGITAL TASK BEFORE 23 SEPTEMBER,

AS LATE SUBMISSIONS WILL NOT BE JUDGED. WINNERS WILL BE REVEALED ON 21 OCTOBER – GOOD LUCK!

14



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New from Pulp Riot comes

Interstellar, a permanent depositonly

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From deep chestnut

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Inspired by Goldwell’s GoBeyond collection, there

are new shades joining the @Elumenated

range including Topchic, Colorance Express and

@Pure Pigments for cool pinks, lavenders, brunette

and mint shades.

IN-SALON SERVICE

020 3540 1200

goldwell.com

Irresistible services consumers will want

to snap up, selected by the Layered team

Women are now hunting out youth-preserving

products from an earlier age than ever before

– so it’s no wonder Kérastase has revamped

its Chronologiste range, a line-up that targets

the issues of an ageing scalp, such as dryness,

sensitivity and hair thinning. Skincare wonder

ingredients (think hyaluronic acid, vitamin E and

abyssine) feature to create some impressive stats:

with the five-strong Chronologiste range, clients

can expect hair that’s six-times shinier with

48 hours of anti-frizz fabulousness.

RRP FROM £29.90

0845 600 0122

kerastase.co.uk

The new Silver

Shine Gift Set

from Great

Lengths is a treat

for blonde clients

looking to keep

hair fresh, vibrant

and conditioned.

RRP £42

0113 278 1292

greatlengths.com

Nude Powder

Spray from

AUTHENTIC

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lived-in volume,

movement to

dry hair and a

soft grip.

RRP £24.90

0800 328 6920

authenticbeautyconcept.com

Let’s cool things down with

new shades from DIA Light

from L’Oréal Professionnel, all

delivering cool, clean finishes.

IN-SALON SERVICE

0800 030 4034

lorealprofessionnel.co.uk

Wella Professionals Koleston

Perfect ME+ just got even more…

Well, perfect. The addition of four

new shades to the Pure Naturals

range ventures into new territory

with Resistant Cool Cover,

delivering 100 per cent coverage

and intense cool tones.

IN-SALON SERVICE

0845 601 8128

wella.com

The new and expanded Schwarzkopf Professional Fibre

Clinix collection allows you to mix-and-match products

and boosters to create the perfect cocktail for each client.

HOMECARE RRP FROM £17

0800 526 741

schwarzkopfpro.com

Meet Kemon, a family-owned

Italian brand that has just landed

at Salon Success! It’s a range of

sustainable, high-performing colour

and care products – we love the

ammonia-free Yo Color System.

IN-SALON SERVICE

0845 659 0011

salon-success.co.uk/kemon

16

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

IT’S ALL ABOUT... RECOVERY

All rise for the new tool from ghd that will

revolutionise how you style! If you love to

curl with ghd wands and tongs, you’ll love

this. If you simply adore the ghd glide for

its incredible smooth finish, then you’ll

really love this. The ghd rise takes all of

the best parts of its existing roster of tools

and refines them for 3D volume and an

incredibly shiny, soft-touch finish.

The 32mm barrel is studded with 5mm

nylon bristles that use the same SMART

technology as the ghd platinum+ to keep

the temperature at a constant 185˚C. It’s

these bristles that are the secret weapon

of the rise, according to ghd UK brand

ambassador Zoë Irwin. “The length is so

important – they’re not long enough to

tangle, but they are long enough to give

hold,” she explains. Just as with the glide,

Zoë considers the rise as a brush rather

than a tong, thanks to how easy it is to

use and its supreme versatility. It’s her

new favourite go-to on set, whether she’s

building body in the roots or using to curl

and smooth hair through the length. For

any clients who struggle to put a curl in

using straighteners or wands, give them

the ghd rise and let the magic happen.

RRP £169

01924 423 400

ghdhair.com

Biolage Exquisite Oil is a

multi-tasking replenisher that

can be used as a pre-shampoo

treatment, popped on ends for

an overnight treat and applied

to damp hair for heat protection.

RRP £16.95

AVAILABLE AT WHOLESALERS

INCLUDING ALAN HOWARD

matrixhaircare.co.uk

The iconic duo of damaged hair

wonders – JOICO K-PAK and

K-PAK Color Therapy – have

had a serious makeover for 2020.

With smarter colour and damage

technology, hair looks like new

after just one use.

RRP FROM £23.95

0845 071 2326

joico.eu

CREATIVE HEAD

17


WHY DID YOU

WANT TO BE A

HAIRDRESSER?

I have been interested

in hair since I was about

three years old, and I

have always liked creating

different styles on dolls’

heads over the years.

I quickly realised that

there were few salons

around that catered for

my Afro-Caribbean hair

so I have a keen interest

in developing my skills

in this area.

LEONIE CLARKE

AGE: 20

SALON: SIMON CONSTANTINOU

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

One has to be my trip to Vienna last year for the Global

Zoom event with Goldwell. My boss Simon has put me

forward for some great opportunities, including working

with Gok Wan on his One Size Fits All Live show. And

winning Hairdressing Apprentice of the Year at the QSA

Apprenticeship Awards was really special, too.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I would love to have achieved success like

Simon Constantinou and have my own

salon to provide the same opportunities to

employees that Simon has offered me.

@curvymodel87

WHAT’S YOUR DREAM HAIRDRESSING GIG?

I am happy with what I have achieved so

far and grateful for the opportunities that

I have been given. But I have definitely

been inspired by the glamour of Goldwell

Color Zoom, so I would love to do some

competition work and

more catwalk shows.

Gok Wan


BACK TO

THE FUTURE

Introducing the revamped JOICO K-PAK & K-PAK Color Therapy, the

ultimate damaged hair hero collections. The iconic regimens have

been updated and what’s inside has been supercharged…


With more than four decades of healthy hair history behind it, you’d think the team at JOICO would be pretty

happy to work with what they’ve got. Not so – the iconic K-PAK collection, a staple for so many JOICO artists

and stylists across the globe, has been revamped for 2020. And you don’t need to choose between hair health

and supreme colour results – JOICO K-PAK Color Therapy also has a new look and new technology.

You can never get too much of a good thing!

The much-loved JOICO K-PAK formulas have enjoyed a serious upgrade for the new decade, and are

supercharged to rescue and restore damaged locks to their former glory. Expect dazzling shine, a healthylooking

finish and improved texture from the off. The improvement is powered by the latest upgrade in JOICO’s

SmartRelease liposome technology, which allows for continual repair, strength and protection exactly where the

hair needs it the most.

In just four simple steps you can transform your clients’ hair with backbar treatments designed to reconstruct,

rebuild and protect damaged tresses for a remarkably healthy-looking result. The in-salon Hair Repair System

treatments work deep within the hair shaft to enhance the performance of all colour, perming and

straightening services you might be using. After just one use the hair looks and feels incredible, giving

almost three-times stronger hair.*

Take a closer look

Innovative JOICO SmartRelease technology features key ingredients that pack a serious punch to tame hair…

• Keratin to help replace lost proteins in the hair structure

• Guava fruit extract to protect hair against free radicals, UV damage and aid styling

• Evening primrose oil full of omega-6 and gamma-linolenic essential fatty acids to help nourish hair back to health

• JOICO SmartRelease Technology is a one-of-a-kind liposome delivery system to continuously provide hair with a steady

stream of rosehip oil, arginine and keratin to help repair, strengthen and protect hair from cumulative daily damage

Intrigued? Of course you are. Meet the superheroes that will amp up your salon experience…


CREATIVE HEAD ADVERTORIAL

NEW SEASON,

NEW LOOKS

JOICO K-PAK & K-PAK Color Therapy have long been the secret

weapons for stylists dealing with damaged hair. With a new look and

upgraded formulations, prepare to be blown away all over again…


GOLDEN

DAYS

These are the good guys who are ready to defend your colour work and immaculate

styling efforts. Send clients home with a squad that keeps hair on point at all times

K-PAK Clarifying Shampoo

Clear the way for bouncy, shiny,

healthy-looking locks with this

deeply detoxifying shampoo. It

rescues hair from hard water,

chlorine, pollutants and styling

products without stripping.

K-PAK Reconstructing

Conditioner

This restorative conditioner

targets damage and dryness

and fires back with shine,

strength and manageability

where it’s needed most.

K-PAK Liquid

Reconstructor

This cocktail of amino acids

and keratin technology repairs

and strengthens hair stands on

contact. This convenient spray

is ideal for fine and fragile hair.

K-PAK RevitaLuxe

A magical treatment that

can repair years of damage

in moments to leave hair

feeling luxuriously pampered,

silky-smooth and stronger

from root to tip.

K-PAK Reconstructing

Shampoo

Call on this gentle shampoo

to support and fortify weak

strands to help prevent future

damage.* Its formula improves

elasticity, strength and shine.

K-PAK Reconstructor

A five-minute treatment

that turbocharges amino

acids and JOICO’s smart

keratin technology to

transform hair and leave it

instantly looking healthier.

K-PAK Hydrator

Cool things off for extra-dry

and over-processed hair. This

intensely hydrating home

treatment will have thirsty locks

replenished, sealing in the

cuticles for touchably soft hair.


LOCKED

& LOADED

CREATIVE HEAD ADVERTORIAL

Suit up – it’s time to protect your clients’ colour with new-look

JOICO K-PAK Color Therapy!

Why should specialised colour protection mean missing

out on the power of K-PAK? You don’t need to choose

when it comes to shimmering condition and supreme

colour – JOICO K-PAK Color Therapy’s revamped

look and new technology locks in vibrant colour. The

powerful combination of African manketti and argan

oils is what helps to give coloured hair an incredible

finish. JOICO SmartRelease liposome technology

makes an appearance here too, for a one-two punch

to blow clients away with beautiful colour vibrancy and

diminished damage.

Expert colour deserves expert care, which is why

K-PAK Color Therapy doesn’t skimp on formulations

that both protect colour results and keep out damage.

Regular use of the homecare line results in maintenance

of more than 82 per cent of hair colour for up to eight

weeks, while delivering nine-times stronger hair and

twice the shine. Lacklustre colour will be on the ropes…

K-PAK Color Therapy

Color-Protecting

Shampoo

Gentle on colour-treated hair,

it helps to extend the life of

your clients’ colour, keeping

it vibrant and fighting back

against future damage.**

K-PAK Color Therapy

Luster Lock

A one-shot wonder

treatment to colour vibrancy,

it offers a mirror-like shine

and encourages stronger

locks with less breakage.

K-PAK Color Therapy

Color-Protecting

Conditioner

Provides a shield around

your hard work, it boosts

shine, hydrates hair, improves

elasticity and can double hair

resistance to breakage.***

K-PAK Color Therapy

Luster Lock Multi-

Perfector

This silky leave-in treatment

gives a powerful shield

against styling stress,

thermal and UV damage.

*Against combing breakage on damaged hair versus a non-conditioning shampoo. **Maintains more than 82 per cent of hair colour after 18 washes.

Damage protection when used with K-PAK Color Therapy Conditioner; against combing breakage on damaged hair versus a non-conditioning shampoo.

***Against combing breakage on damaged hair versus a non-conditioning shampoo, when used with K-PAK Color Therapy Shampoo & Conditioner.


GLOW THE

DISTANCE

Meet the new addition to the K-PAK Color Therapy line,

ready to save the day

K-PAK Color Therapy

Luster Lock Glossing Oil

For the ultimate in gleaming, glossy locks!

This is hair’s equivalent of the ‘glass skin’

trend in skincare for incredible shine and

vibrancy. Light enough for fine hair yet

deeply nourishing for thicker tresses,

its oil blend delivers on wow-factor in

a BIG way. But the results go further

than that. It helps to preserve more

than 85 per cent of hair colour, protects

against pollutants, delivers strength and

smoother texture. Ensure your colour

work glows the distance…

NEW!

DISCOVER HOW THE REIMAGINED JOICO KPAK AND KPAK COLOR THERAPY RANGES CAN

BREATHE FRESH LIFE INTO YOUR SALON AND RETAIL BUSINESS. VISIT JOICO.EU OR SPEAK TO

JOICO EXPERTS: ALANHOWARD.CO.UK LACEYSHAIRSUPPLIES.CO.UK SALONCONCEPTS.CO.UK

#JOICONIC


#CHedit

Inside

story

SIMI HAIRLAB KING’S CROSS

London’s King’s Cross is an example of how an area can be utterly transformed

in a short space of time, with Google, Universal Music and Central Saint Martins

among its modern residents. Well you’ll also fi nd this little gem, a fresh space

from founder Michela Pezza, a former member of the Aveda Pro Team based at

the brand’s famous Lifestyle Salon & Spa in Covent Garden. You’ll still fi nd Aveda

on the shelves here, which is fi tting; the inspiration behind the space is to share

with clients an environment where they can totally relax from their routine. It’s

helped by the natural, warm colours of the unpolished interiors, the raw wooden

shelves and the intense green of the chairs and plants. An important component

is the choice of music and aroma. “They are essential parts of the salon for an

even more involving experience,” says Michela. A favourite area is the lounge

corner; the choice of tiles and the terracotta colour of the room, alongside a

glass extension that bathes clients with natural light, “brings you almost to a

Mediterranean place”, she smiles.

HOT BUYS

now open

INNOVATION

STATIONS

Look across the past 20 years of innovation from Takara Belmont and it’s hard

to select just one favourite piece, but the YUME DX might get our vote – it’s

the pinnacle in luxurious backwash experiences. It cocoons clients in sublime

comfort, automatically manoeuvres them into the perfect position while giving

salons the scope to expand their service menus.

From £10,295

020 7515 0333

takarahairdressing.co.uk

TINTED WESTCLIFF-ON-SEA

Colour specialist Claire Turner’s new home

offers a cool slate grey palette that lets her

Goldwell colour work really do the talking.

CREATIVE HEAD

19


THE BUSINESS EDIT

IS GOVʼT FINANCIAL

SUPPORT ENOUGH?

YOU’LL HAVE A better understanding

now, two months or so after reopening, of

just how your business has weathered the

Covid-19 storm thus far. With a plethora of

financial support initiatives on offer, were

salon and barber shop owners happy with

the help they’ve received?

“Applying for the grant initially was a

bit of a learning curve,” admits Sandra

Pajak, financial director at Headquarters

in Kingston-Upon-Thames. “But it’s been

straightforward and each month we’ve

received the grant six days after applying.”

The change to the furlough scheme

has also allowed more flexibility since

July, allowing the salon to put staff on a

combination of part-time work and part-time

furlough. “That enabled us to have everyone

back in for almost all their contracted

hours during the early weeks of July when

H …

NEED A LITTLE KNOW-HOW TO

NAVIGATE AND GROW YOUR

BUSINESS? FREDDIE BANKS,

GENERAL MANAGER UK & IRELAND

FOR KÉRASTASE AND SHU UEMURA

ART OF HAIR, IS HERE TO SHARE

SOME INSIDER KNOWLEDGE…

demand was huge, and then it’s allowed

us to place some staff back on part-time

furlough when it’s been quieter,” she says.

However, Bad Apple founder Gavin Mills

says it could have been flexed further: “Our

busiest period is Fridays and Saturdays, so

furloughing staff for a week at a time means

you can’t have them in on the weekend. We

should be able to do it day by day.”

And in an industry where most salon

owners are company directors paid by

dividend, a huge number have fallen

between the cracks. Gavin adds: “While staff

could either be furloughed or claim support,

owners were left high and dry.”

“Directors have living costs too and the

government’s response to us was to ‘take out

a loan’. We all know that paying back loans

eats into cashflow,” adds Alan Simpson,

founder of Contemporary Hairdressing.

Happy birthday Creative HEAD! Who doesn’t love

to celebrate important moments in life? Even if you

are facing turbulent times, adapting a ‘celebration

mindset’ both personally and professionally is

something I have always found beneficial for

everyone. But what is a ‘celebration mindset’?

It is about consistently acknowledging

when something good happens in your

business and celebrating it. This can be any

win, no matter how big or small, and it doesn’t

have to be celebrated in an extravagant way.

It can be a shoutout in a team meeting, but you

should recognise it nonetheless. But why should

this be important to your salon?

Ever heard the saying ‘success breeds

success’? I’ve always found that celebrating

success helps to reinforce that winning behaviour

and mindset, not only with your team but also

personally to train your brain to see yourself as

someone who IS successful, not someone who is

trying to be successful. But, if you don’t celebrate,

MARCELLO MOCCIA

ROOM97 CREATIVE

HAIRDRESSING, LEEDS

We’d opened a new £350,000

store just four days before

lockdown. We applied

for support through the

government’s Bounce Back

Loan Scheme (BBLS), which

we received through Barclays.

We launched an online store

and that has been a success.

We also operate an academy

in partnership with Barnsley

College, and we ensured all

15 students had the necessary

IT equipment to continue

studying. The BBLS money

was crucial to investment and

turnover is now expected to

reach £750,000 this year.

CREATE A

CELEBRATION MINDSET

you are training your brain to normalise everything

and therefore nothing ever becomes extra special

to encourage you to continue striving. If everything

you do feels ‘average’ you will eventually stop

giving it your all, which can then lead to a drop

in results. I’ve also found making time to bring

everyone together to celebrate as a team can really

ignite this ‘celebration mindset’, as not only will it

help to enhance closeness among the team, but it

also inspires the team to do more great things.

Finally, celebration makes everyone feel great –

and nobody gets tired of that!

I encourage you and your teams to adopt a

‘celebration mindset’ and that every great day, every

delighted client and every success in your salon is

given the recognition it deserves.

WHY HAVE A CELEBRATION MINDSET?

ü Celebrating successes leads to more success.

ü You will inspire the team onto new heights

ü It feels great!

WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK

20

CREATIVE HEAD


#BusinessEdit

RENTING: DON’T GET

CAUGHT OUT

DO YOU HAVE chair, space or room

renters? If so, you must make sure you

don’t treat renters as employees – otherwise

you may become involved in a legal claim.

Chair, space and room renters are selfemployed

individuals who run their own

businesses, says NHBF director Tina

Beaumont-Goddard. “Their business is

completely separate from yours and they

must keep their own accounts, pay their

own tax, have their own insurance and

build up their own client list,” she says.

“It’s important to understand you cannot

tell your renter which hours to work, what

to charge, how to dress, which products to

offer or how to market their business.”

It’s vital to have a watertight legal

agreement in place which clearly sets out

how the arrangement will work – and you

must stick to what the agreement says.

NHBF members can download free

renting agreements at nhbf.co.uk/agreements

Combat

cyberattacks

Criminals have been exploiting the coronavirus

crisis to carry out cyberattacks and online fraud

against businesses across the UK. For example,

sending out emails claiming to be from trusted

organisations such as banks or HMRC.

“Stay alert,” says NHBF finance director

Kishon Mather. “Use anti-virus software, always

backup your data, and look out for fake emails.

Warning signs that an email might be fake

include poor spelling, emails addressed to a

‘friend’ or ‘colleague’ and warnings that you

must ‘act urgently’ or ‘within 24 hours’.”

Find out more at nhbf.co.uk/cyber-threats

MAKE SURE YOU STAY

OPEN FOR BUSINESS

AS SALONS AND barber shops get back to business it’s vital to keep strict

measures in place to guard against spreading coronavirus, says NHBF chief

executive Hilary Hall. “Not only will this protect your staff and clients, but it

will also reduce the risk of being closed down again.”

“Don’t let your guard down,” adds Hilary. “In particular, the extra addition

of type II face masks plus wearing face visors is important because they

protect you from droplets you can’t see being passed between you and your

clients. Following advice on face masks and visors, regular handwashing,

social distancing and rigorous cleaning procedures will all help to stop the

virus spreading.”

Serious breaches of health and safety law and failure to comply with

enforcement notices can amount to a criminal offence, with serious fines

and even imprisonment for up to two years, warns Hilary. “In addition, the

government guidelines would be taken into account by your local authority

and the Health and Safety Executive when deciding if you have complied

with health and safety law.”

The NHBF has produced a compliance checklist that can be downloaded

free by NHBF members at nhbf.co.uk/compliance-checklist

Get set for Making Tax Digital

MAKING TAX DIGITAL (MTD) is to be extended from April 2022 to cover more

businesses. “MTD already requires certain businesses to keep digital (electronic) VAT

records and file VAT returns using MTD-compatible software,” says NHBF finance

director Kishon Mather.

“However, from April 2022, VAT-registered businesses that are below the threshold

will also have to go digital. Then, from April 2023, businesses with an income of more

than £10,000 who use the Self Assessment tax system will be required to file their tax

returns via MTD.”

Affected businesses are not expected to take any immediate action as further

consultation is planned. The government wants to ensure that businesses have plenty of

time to prepare for MTD. Its eventual aim is to have a fully digital tax system.

Find out more about how MTD works at nhbf.co.uk/MTD

CREATIVE HEAD

21


TOGETHER,

STRONGER

THAN EVER

ALL EYES ARE ON KÉRASTASE AND ITS PARTNER SALONS. ITS BIGGEST AD CAMPAIGN TO DATE

IS DRIVING FRESH FACES STRAIGHT TO SALONS FOR THOSE SERVICES THEY’VE MISSED SO MUCH

“At Kérastase we have always

focused on supporting our

partner salons and this has been

even more pertinent in the past

few months. To further help and

support our partners, this summer

we launched our biggest national

TV campaign for Kérastase Blond

Absolu, to celebrate women being

able to go #BLONDEAGAIN.

“We also focused on promoting in-salon services, to help salons

bounce back after lockdown. As always you can also reach out to

your business partner for advice or take part in our complimentary

live education sessions to build your knowledge further.

“We wish you and your teams well as you get your businesses

back on track, and remain with you in solidarity as we navigate

the future.”

FREDDIE BANKS, GENERAL MANAGER UK & IRELAND, KÉRASTASE

AN ABSOLU PINNACLE

IN COLOUR CARE

Blond Absolu, Kérastase’s first range for lightened hair that

provides both care and neutralisation, is only a year old but

has made a serious splash with customers. With its ultra-violet

treatments and intensely nourishing formulas, the range soon

became a cult item both in and out of salons.

This year Kérastase continues its love for blondes, leveraging

the range to encourage women back into salons, with it quickly

becoming one of the most loved collections from the brand and

cementing itself as the range to increase your retail portfolio.

A beautiful, empowering campaign for Blond Absolu debuted on

national TV in summer, fuelling women’s love for the range and

calling them back into salon to experience Kérastase’s luxury

professional haircare.

22

CREATIVE HEAD


SWITCH IT UP

WE SPOKE TO SALON OWNERS WHO HAVE SEEN AN

AMAZING REACTION TO KÉRASTASE BLOND ABSOLU

RATED 4.6 STARS BY

STYLISTS AND CLIENTS*

BOOST YOUR BILL

SALON OWNERS ARE ALWAYS LOOKING FOR DIFFERENT WAYS

TO ADD ENJOYABLE – AND PROFITABLE – SERVICES TO THEIR

CUSTOMER’S EXPERIENCE. WE SAT DOWN TO CHAT WITH SALLY

MONTAGUE, FOUNDER OF THE SALLY MONTAGUE HAIR GROUP IN

DERBYSHIRE, ABOUT WHAT SHE IS DOING TO BOOST BUSINESS

Creative HEAD: What opportunities are there for salons when

it comes to services?

Sally Montague: The past few months have given us a chance

to reinvent some of the services that we offer, and we worked

hard throughout lockdown to make sure we were ready to

go. We have certainly found that our clients want new style

inspiration, new colour – some have opted for grey blending –

and a real overhaul of their hair health and look.

CREATIVE HEAD ADVERTORIAL

“The Kérastase Blond Absolu family has been

developed to perfection and caters for all blondes.”

GORKA ARRARAS

CHARLES WORTHINGTON, LONDON

CH: What percentage of your clients are having services and

how have you seen this change since reopening the salon?

SM: We had a 23 per cent increase across the salon group

in services in July. Kérastase Fusio Dose has proved the most

popular, as clients really want to improve and restore the health

and feel of their hair. There has also been a surge in buying

homecare – we delivered haircare to our clients throughout

lockdown and have found that has made people loyal to the salon.

CH: How are you using services to get business back on track?

SM: We explained to our stylists why the client experience

needs to be maximised and why everyone needs to understand

the benefi ts of a personalised treatment, especially with lots of

clients searching for a change and for inspiration.

*Average 4.6 rating from 295 reviews at kerastase.co.uk

“Blond Absolu is our best-selling Kérastase

product – it’s a game-changer for our clients.”

ZOË HYNES

THE HAIR SPA, THORNTON LODGE, THE WIRRAL

GENESIS, KÉRASTASE’S LATEST INNOVATION

TO REDUCE HAIR-FALL DUE TO BREAKAGE

“I knew Kérastase would impact the salon

positively but a 70 per cent increase in retail in

the fi rst month has exceeded our expectations.”

JOHNNY SECKINGTON

SECKINGTONS, NORTHAMPTON AND MILTON KEYNES

CH: How are you marketing your services?

SM: We communicated regularly with our client base when

we were closed and got our salon group newspaper ready for

reopening. This featured a focus on care,

from home hair hacks to new treatments

available and wellbeing tips. We also have

a monthly ‘Hero Treatment’, a service

combined with a retail item to make sure

we are back with a bang.

KÉRASTASE

STAR SERVICES

FUSIO-DOSE: Treat and

transform hair instantly

with bespoke care from

30 different combinations.

K-WATER: A treatment using

lamellar technology for intensely

shiny, lightweight hair.

FUSIO SCRUB: A deep purifying cleanse

for hair and scalp providing shine,

volume and long-lasting freshness.

DISCOVER HOW THE KÉRASTASE BLEND OF LUXURY AND CUTTING-EDGE FORMULATIONS CAN BOOST YOUR

TREATMENTS AND RETAIL BUSINESS. VISIT KERASTASE.CO.UK OR CALL 0845 600 0122

CREATIVE HEAD

23


#BusinessEdit

LIFE

LESSONS

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

WASIF KHAN

HAIR LOUNGE 47

Failure to plan is

planning to fail. As clichéd

as it may sound, all too

often we are ‘too busy’ to

plan, instead we react to

problems. Planning gives us

the opportunity to think, set

goals and then review.

The personal qualities

of your team are just

as important as skills.

Sometimes we can focus

too much on recruiting staff

with an incredible skill set

and big salon experience.

The focus should also be on

the applicants set of values,

attitude, team work ethic

and personality.

Risk management is key.

Identify potential risks and

then devise measures to deal

with those risks, such as

key staff leaving, so you are

not caught like a deer in the

headlights if they occur.

Think big, have a vision

and encourage your team

to believe. People looked

at me as if I was delusional

when I set out to have the

same quality as London

salons but in a welcoming

village. I stayed true to my

vision and encouraged my

team to believe. Now we are

an award-winning salon.

KEN’S DIAGNOSIS

At time of press, most of the challenges

we are facing are set to be with us for

many months to come. Some of the practices

we are now being forced to adopt may, and

probably should, remain with us forever.

We are already beginning to see white space

creeping into appointment books as the pentup

demand for post-lockdown hairdressing is

being satisfied. What we are also seeing is that

many of the clients we were expecting to see

return are choosing not to. This is for many

reasons. Some have found alternative solutions

for their hairdressing needs but some have

chosen not to return because they still feel

unsafe, nervous or apprehensive. Many of us

can empathise with those feelings even though

we need them to return to our businesses.

So how does that answer your question,

Esther? Well, what I do know from personal

conversations is that some clients are choosing

not to return because they now realise that the

experience they received in the salons that

they used to visit does not justify the cost and

stress that they would now endure.

At 3•6•5 we have always known that if

clients merely came to you for the ‘product’

you delivered, they would eventually find that

‘product’ cheaper elsewhere. By ‘product’ I

refer to any of the services that you deliver.

With the new normal set

in place, how would you

advise creating a more

luxury experience when we

are unable to provide our

guests with such things

as refreshments and

magazines, and we’re

all behind PPE?

ESTHER VAN DER VEKEN,

TOMMY’S HAIR COMPANY

However, if they came to you because of

the experience you delivered, even if your

‘product’ merely met their expectations, the

experience would then provide the true value

that would make them return again and again.

With the guidelines that we currently

have to work within often we cannot deliver

some of the luxury experience, as you have

stated. However, I believe that there is a new

luxury which will eventually become a new

expectation: safety!

Your clients need to feel absolutely as

safe as you can possibly make them.

No corners cut, no expense spared

and no compromises made.

So, my answer to you Esther

is to give the best experience you

possibly can within the guidelines

that are given to us… and then

go the extra mile with every

safety precaution that you

can. For now at least, safety

and reassurance is the

new luxury, but in the

future it will become a

mere expectation and

we will have to work

on creating a new and

even better experience.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

24

CREATIVE HEAD


THE GREAT ITALIAN JOURNEY

PALERMO

To fi nd out how you can become a Great Lengths certifi ed stylist, speak to our team on

+44 (0) 113 278 1292 and start your journey.

www.greatlengths.com/uk


#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest Salon Software

SALON DOORS OPENED once

again across the whole of the UK

in July, and those who managed to

keep in touch with their clients in a

meaningful way in lockdown using

Phorest Salon Software, witnessed

real results. Take a look at what

happened to those salons who were

kings and queens of communication.

SALONS WHO USED PHOREST

SALON SOFTWARE REOPENING

TEMPLATES MADE AN AVERAGE

OF 61% MORE REVENUE PER

RECIPIENT THAN THOSE SALONS

THAT CREATED THEIR OWN

THE PHOREST REOPENING TEMPLATE

SAW A BOOKING RATE OF 3.5%.

A CUSTOM TEMPLATE ON SALON

REOPENINGS GOT A RATE OF 1.7%

THE TOP 3

MOST SUCCESSFUL REVENUE-

GENERATING EMAIL THEMES

REOPENING

ANNOUNCEMENT

£3,013,512

SOCIAL DISTANCING

MEASURES

£624,643

VIP BOOKINGS

£491,389

THE MISSION: EMAILS THAT REACH

PHOREST’S MARKETING SUITE INCLUDES A RANGE OF TEMPLATES THAT

SALONS CAN USE TO REACH CLIENTS, WITH SPECIFIC EMAIL TEMPLATES

THAT CAN HAVE A REAL IMPACT. IN JULY, PHOREST SAW:

UK salons

sending targeted

email campaigns using

fi lters in the Phorest

Marketing Suite

generated more than

4-times the revenue per

recipient versus those

sending untargeted

email campaigns

Email

marketing

has increased in

popularity globally,

with email campaigns

sent out using the Phorest

Marketing Suite increasing

107% in July 2020

compared with

July 2019

“I’ve always wanted to send regular emails to my clients and the Phorest Marketing

Suite has helped me to do just that. I can either use the templates, which are really

well thought through and have great marketing ideas, or I can create my own.

Having strong marketing in my salon has made me look at my business diff erently

and has shown me how important it is to have good contact with our clients.”

GIOVANNA MCCARTHY, YUME HAIR & BEAUTY

DID YOU KNOW…

SALONS IN THE UK KEPT THEIR

BOOKS FULL THIS JULY WITH

SMARTER MARKETING

IF THE MONTHS of lockdown have taught

us anything, it is that staying connected with

clients via text, email, social media or phone

has been key to making it out the other side.

But how has it impacted the success of the

business now that salons are back open?

UK salons using the Phorest Marketing

Suite smashed their numbers throughout

July by keeping the conversation going, and

generated more than £3 million in services

revenue from one email template alone – safe

to say their bottom lines appreciated it.

While many clients were eager to get

back in the chair, there were many who

held back and waited for other guests to

act as the ‘guinea pigs’ before booking

their appointment… and some may still feel

uncomfortable with the idea of attending

a salon. With that in mind, keeping the

conversation going with your clients has never

been more vital. But how do you do this when

you’re back in the salon, looking after clients

and trying to adapt to the new normal?

Email templates are a quick, effective and

a proven way to keep in touch with your

clients. The Phorest Marketing Suite offers a

range of templates, from monthly newsletters

to special offers and more. These templates

also address specifi c and current worries your

clients may be facing, such as Covid-19 health

and safety measures in the salon. In fact,

templates that highlighted social distancing

measures generated around £625,000 in

services revenue alone. Other successful

templates included the bespoke VIP booking

option, which generated nearly £500,000 in

services revenue, showing that good customer

experience will always remain key, whether

we’re experiencing a pandemic or not.

Abigail Walsh is the events & PR

lead at Phorest Salon Software

UK & Ireland. Find out more

at phorest.com and

@phorestsalonsoftware

26

CREATIVE HEAD


GIVE SHAPE

TO ATTITUDE

SEMI DI LINO VOLUME IS A LINE SPECIFICALLY DEVELOPED

TO GIVE DENSITY TO FINE, WEIGHTED HAIR, HYDRATING IT

AND PREVENTING MOISTURE AND ATMOSPHERIC AGENTS

FROM UNDERMINING ITS NATURAL BEAUTY.

MORE LASTING VOLUME, TO GIVE SHAPE TO HOW YOU

DEFINE BEAUTY.

ALFAPARFMILANO.COM


COLOUR VISION

A UNIQUE COLOUR SERVICE AND BESPOKE FINISH FOR EACH AND EVERY CLIENT. DON’T MAKE THE MISTAKE OF

RUSHING – WE’RE LOOKING AT WHY WELLA PROFESSIONALS COLOUR IS WORTH TAKING THE TIME FOR…

IN ASSOCIATION WITH

STUDIO CITY

We’ve got those back-to-school September feels! You can now

head back to the classroom and embark on some truly inspiring inperson

education. The world-renowned Wella Studios have finally

opened their doors once again, albeit with a fresh new approach.

A reduced schedule of courses will take place and head blocks

will be used to ensure students are in a perfectly safe environment.

The Studio is currently contacting people who are booked on the

Master Colour Programme or education packages, and will be

offering online refresher courses too.

Contact the studio for a full list of course availability and a

personalised consultation to plan your bespoke education

programme. Naturally, full safety measures will be in place so that

you can realise your potential while still remaining safe.

Contact the London Studio on 020 3650 4700,

or the Manchester studio 0161 834 2645

THE COLOUR CLINIC IS OPEN…

EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY. WELLA PASSIONISTA

NELLA PASTORE RE-EXAMINES THE IDEA OF CHANGE AND WHY WE SHOULD BE EXCITED FOR WHAT’S HAPPENING NEXT

“We all need to embrace change – both clients and as stylists. A lot of colourists think of

change as a big thing, that it means a client needs to have a total new look, but even the

smallest adjustment can make a huge difference for them. After lockdown I was expecting

clients to just have one long appointment as a one-off and then things go ‘back to normal’

again. But that hasn’t been the case. After just a couple of weeks I have clients asking for

something different, something interesting, because they don’t want their old ‘normal’.

“I try to introduce something small but different every time. Before lockdown I’d sort of

slipped out of the habit, it was easier to just run through everyone’s usual look. It was quicker,

it was easier – and the client was always happy. But since lockdown, I’ve been doing virtual consultations to

gauge what clients are dealing with, how their needs have changed, and I’m taking that extra time between

consultation and appointment to really think about what would suit them. Instead of seeing seven or eight

clients a day I’m now seeing only two or three, and really dedicating that time to clients.

“People are looking for change, you should embrace it. They’re not rushing as much as they used to, they

have the time to spend now so I’m doing longer, more dedicated services. I’m not going back down that road

of rushing through clients. When you work out your average spend with the amazing Wella Profit Calculator,

even with prices going up with PPE, I’m making so much more money and not breaking my back. And the hair

really shows – when you really take the time to use multiple techniques and products, they will really notice

the difference and they won’t mind the extra cost because it absolutely feels worth the money.”

@nellahairartistry

28 CREATIVE HEAD


#ColourVision

SHELFIE TIME

I love the new additions to the

Koleston Perfect ME+ Pure Naturals

range. It offers everything a

successful business could need.

From blending greys, to bright

coppers to glossing and enhancing

natural hair – what more could you want? Koleston

Perfect ME+ is a colourist’s dream to work with.

We have been doing a lot of big colour changes

since lockdown and we wouldn’t be without Wella

CREATIVE HEAD ADVERTORIAL

THE NEW SHADES

55/02, 66/02, 77/02, 88/02

WHY I’M

WELLA

Professionals to help us with these.”

MELISSA TIMPERLEY, MELISSA TIMPERLEY SALONS, MANCHESTER

@cheyneshair

I love the family feeling that Wella creates – it’s unique. It has a fantastic support

network and you are always made to feel valued. The people I deal with at Wella

have always had a great understanding of our business needs and the ever-changing

demands of our clients.

“No matter where you are in your career there is something available with Wella

Education. Its educators and guest artists embrace teamwork to enable the best

possible outcome for students, and the education is incredibly high quality. This

high level of teaching has created opportunities for our own team, who are regularly

involved in presenting at the UK studios.

“Wella is always looking forward and we are sure that, during these challenging

times, it will keep on striving to ensure that customers are well and truly looked after

and prepared for the journey ahead.”

PAUL ADAMCZUK, CHEYNES HAIRDRESSING, EDINBURGH

KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA’S

TECHNICAL DIRECTOR FOR UK AND IRELAND, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU

TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL

AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS

@wellahairuki #WellaColour #MakeChange

Wella Professionals

CREATIVE HEAD

29


Ugrade your

root touch-up with

luxelights

Luxurious dimension, subtle lights and soft shadows


Grey coverage

just got cooler

RESISTANT COOL COVER SHADES FOR

100 %

COOL, GREY COVERAGE

55/02 66/02 77/02 88/02

FIND OUT MORE:

Talk to your Account Manager/Education Team or visit

education.wella.com

uk.wellastore.com | @wellahairuki | #WellaColour


LIGHT OF

YOUR LIFE

ELUMENATION FROM GOLDWELL TAKES COLOUR TO NEW HEIGHTS WITH INCREDIBLE SHINE AND

COLOUR BRILLIANCE – KEEP IT COOL WITH NEW SHADES AND FORMULATIONS ACROSS THE RANGE

PICTURE NEXT GENERATION, pure pigment technology that

gives you true-to-tone results every time. Picture intense pigments,

nuanced refl ects, impossible shine. Picture a fl exible, interactive

colour system that works for you. There’s a good chance you’re

picturing the ELUMENATION range…

Goldwell’s game-changing colour system is the result of more

than two decades of research and development into innovation

with direct dyes for versatile colour services. Drive clients wild for

their dream colour results. No more compromise, no more watereddown

ambitions – true colour is at your fi ngertips, a palette of

perfection that helps you create exactly what you imagined, and what

your client has always hoped for. Choose between classic Elumen

colour for incredible durability; Topchic and Colorance @Elumenated

shades for convenient, ready-to-use colour or customisable

@Pure Pigments for high defi nition and intense colour.

Ooh, now where to start?

32 CREATIVE HEAD


COOL IT DOWN

COOL IS HOT. KEEP ON-TREND WITH COOL-TONED SHADES FROM GOLDWELL’S EXTENDED

ELUMENATION RANGE, WHICH TAKES INSPIRATION FROM GOLDWELL’S GOBEYOND COLLECTION

CREATIVE HEAD ADVERTORIAL

LAVENDER

9N@PK

7BP@PK

BEIGE MINT

6NN@CV

ROSÉ

Topchic’s clever delivery system has won scores

of fans across the world. No need to compromise

with these intensely pigmented cool formulas.

Discover the three new @Elumenated shades

inspired by Goldwell’s GoBeyond collection.

9N@PK – INSPIRED BY SAKURA PINK

7BP@PK – INSPIRED BY RICH TEA

6NN@CV – INSPIRED BY COCO DE MER

Tone up in minutes with the Colorance Express

Toning @Elumenated collection of colours. Colour is

refi ned and elevated in just fi ve minutes, giving you

immense versatility after lightening or highlift services.

Stay on-trend with these GoBeyond-inspired shades.

LAVENDER – INSPIRED BY LILATECH

BEIGE MINT – INSPIRED BY NEO MINT

ROSÉ – INSPIRED BY SAKURA PINK

Transform any Topchic or Colorance colour service

with the intense colour options from Goldwell’s

direct dye @Pure Pigments in the new shade Cool

Pink. This mesmerising cool pink tone, inspired by

CASSIS, gives you customisable colour brilliance

with a high-defi nition fi nish to elevate oxidative hair

colour with multi-dimensional refl ects and shine.

Fix awkward

regrowth, box dye

mishaps or banded colour

with Goldwell’s new System

Hair Color Remover. The service

features CanvasReset System

technology with integrated

bond protection to shield

hair quality. Perfect

timing!

ILLUMINATE THE COLOUR POSSIBILITIES AT YOUR DISPOSAL WITH NEW GOLDWELL ELUMENATION SHADES

AND FORMULATIONS. FOR MORE INFORMATION VISIT GOLDWELL.COM OR CALL 020 3540 1200

CREATIVE HEAD

33


NEW LIVE STREAM FORMAT

WATCH LIVE OR AT YOUR LEISURE

ACCESS ANYTIME, ANYWHERE, WITH A COMPUTER, TABLET OR SMARTPHONE

ONE DAY. 10 HOURS OF EDUCATION AND INSPIRATION!

EXPERT PANELS

Helping you to reassess business and tackle key challenges during Covid-19

PRACTICAL WORKSHOPS

Roll up your

sleeves and

learn new tricks

to boost your

business

THE GREAT DEBATE

Hilary Hall, NHBF - Elena Lavagni, Neville Hair & Beauty - Jordanna Cobella, Cobella

THINK TANK

Gina Conway, Gina Conway Salons & Spas - Simon Harris, MySalonManager - Giorgia Rossi, Treatwell - Elena Tayleur, Linnaean - Mark Woolley, Electric Hairdressing


CELEBRITY INTERVIEW

From owner of 28 salons and

international showman to

creator of his own product line

and industry business activist

– Phil Smith’s story is well

worth a listen!

REAL-LIFE STORIES

Salon owners share how they build their brands, motivate their teams and manage the economics to make their salons profi table

Tom Chapman, The Lions Barber Collective - Gavin Mills, Bad Apple Hair - Katie Allan, Mayfive - Christel Barron-Hough, STIL - Mark Maciver, SliderCuts - Ken West, 3∙6∙5 Education

BUY TICKETS AT

CREATIVEHEADMAG.COM/STORE

TICKETS £35 +VAT

INCLUDES SALON SMART LIVE ‘POWER PACK’

DELIVERED TO YOUR DOOR

CREATIVE SESSION

Spend an hour with Richard Phillipart

and his team as they create magical

hair exclusively for you

SPECIAL APPEARANCES

ON SCREEN

27 SEPTEMBER

Monica Teodoro, general manager, L’Oréal Professionnel UK & Ireland

Dennis Meisner, senior product analyst, Treatwell


Moving

on up

From new businesses

to established salons,

Treatwell’s innovative and

adaptable services form

the building blocks that can

make every hair venture

shine, no matter where you

are on your journey

A HELPING HAND is always appreciated. No matter what size your business is – whether

you’re a solo stylist or running a multi-salon empire – a solid foundation of business

know-how and support structures can help to keep your salon or business standing strong.

Treatwell knows that one size doesn’t fit all, that each and every client needs something

different. And that’s the beauty of its offering; you can customise your Treatwell support

experience, one building block at a time. We spoke to three different salons to discover

just how Treatwell has helped them to step up to the next level.

36 CREATIVE HEAD


Khanh Pham,

Mai Salon, Manchester

1,600+ verified reviews,

five team members,

partnered with Treatwell

for three years

CREATIVE HEAD ADVERTORIAL

Coming online with

Treatwell has enabled

us to go from strength to

strength. It gives us the

tools to communicate time

and time again with our

repeat clients and cement

lasting relationships with

them, as well as gain new

clients (which is increasingly

difficult at this time). Now

our clients can book 24/7

with us via social media and

it’s much easier to manage.

Growth spurt

With fewer people out and about on the street, your online visibility is more important than ever. Your own website is an essential tool in this day

and age, but creating a digital shopfront on Treatwell, a site with more than seven million visitors every month, offers you next-level exposure.

Treatwell connects one of its partners to a client every 1.5 seconds.

Don’t know where to start with your own website? Treatwell has you covered there too, with a free website builder for clients to tailor to their

brand identity. Easy to use widgets and ‘book now’ buttons can also be added to existing sites as well as your business’ Facebook and Instagram.

Market yourself to the best of your ability and enjoy a wider network.

And let’s not forget the extra outreach that Treatwell does on your behalf to steer people to your salon. With smart email marketing initiatives,

based on tonnes of collected data and research as well as shareable, pre-designed images for you to use on social media, meeting your next new

client is just a click away.

@maisalonuk

Sliding doors

When demand is high, the last thing you want to deal with is the phone

ringing off the hook and constant interruptions. Maximise your online

availability and ensure potential clients can book an appointment

24/7. Manage all of your booking online through Treatwell’s clever

software for a smooth, hassle-free experience – for both you and the

client! Treatwell’s dedicated, easy-to-use booking software allows for

real-time availability display, to avoid any awkward double-bookings.

You can also create simple ‘book now’ buttons on your Facebook

and Instagram pages, creating a community where likes become

bookings, which become happy clients. Take advantage of quiet days

and turn them into full columns with smart pricing options, including

off-peak and last-minute discounts which can be quickly and easily

adjusted with the touch of a button. Rather than moulding yourself to

fi t the parameters of other booking systems, mould Treatwell’s many

options around you and your team.

CREATIVE HEAD

37


Brent Mossop

Bar Hairdressing & Bar Hair Ink,

15 years in business, two salons, 16 team members,

East London partnered with Treatwell for 10 years

Keep ‘em coming

Sure, your salon may be full now, but we all know that building lasting relationships is

crucial to a successful business. Walk-ins are discouraged due to Covid-19 guidelines,

so you need to do everything you can to lock-in secure client connections. The right

salon software means you’re able to spend the time where it matters: with your clients.

Treatwell can help you store all of your client notes, building up a GDPR-safe client

database that means you can offer next-level service. Every service, every concern,

every idea for future appointments can be noted down and take you one step closer

to the dream client experience. Automate all of your admin and cut-out no-shows for

a smoother way to run a salon. Treatwell offers you unlimited reminders for clients via

email and SMS without you having to lift a finger. Set automatic rebook reminders for

clients if you didn’t manage to book them in immediately after their service, to keep

everything on track and columns full.

The Treatwell client app means you can stay right there in your client’s pocket, with an

easy-to-book system and up-to-date availability for a seamless experience, whether it’s

their first visit or their fortieth. Want to offer a more personal touch? With professionally

designed marketing email templates, you can send messages to different groups of

clients with ease to encourage them to take advantage of specific deals or just to give

them a bit of a nudge.

I wasn’t very tech-savvy

when I opened my salons,

but being bookable online

has made sure my salons

are visible and my team

is trusted. Partnering with

Treatwell transformed my

business into something

far more interesting and

effective – particularly

when it came to adding my

second salon. It’s helped

me grow my business.

@barhairdressing

38 CREATIVE HEAD


Raju Raymond,

CEO, Headmasters

43 salons across the UK,

partnered with Treatwell for five years

Work smarter, not harder

You got into this business because you love hair, right? We don’t blame you if the idea of

juggling a business, managing a team or figuring out how to build a cohesive marketing

campaign sends you into a cold sweat. It’s tough!

Treatwell has the right digital tools for you, no matter what you’re struggling with, to

streamline your business and make it much easier to manage. They’ve been designed

specifically for hair professionals, to help you manage your diary, juggle appointments in

seconds and organise everything you need in one place.

Save time – and money! – with the right toolkit for you and your business. We’re talking

sales reports generated by the touch of a button, updating your products and salon menus

effortlessly, and viewing performance insights all in one place.

Still at a loss? The team at Treatwell is always on-hand to help out. Your account

manager can be monitoring trends in your wider area and give you a heads-up on

trending services that you can jump on. Time waits for no salon, but the Treatwell team has

your back to help build your business and take you to new heights.

We work with Treatwell not

only on listing our salons

on its marketplace and

using its salon software

to streamline our business

across 43 sites, but also

through dedicated partner

content to help showcase

the Headmasters brand. It

has helped drive business

and boost our online

presence, which in turn has

attracted new clients. The

simple booking process

has allowed us to fill late

availability appointments

quickly as well as creating

bespoke offers for specific

salons. It’s a partnership we

value greatly and we look

forward to more successes

with Treatwell.

CREATIVE HEAD ADVERTORIAL

@headmastersuk

DISCOVER HOW TREATWELL CAN HELP TO LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY.

VISIT TREATWELL.CO.UK/PARTNERS TO SIGN UP FOR A FREE CONSULTATION

CREATIVE HEAD

39


NEW!

For salon

owners

Collective

A NEW KIND OF MEMBERSHIP CLUB FOR SALON OWNERS –

THAT CARES FOR YOU, YOUR TEAM AND YOUR BUSINESS

Running a salon business right now – post-Covid – can

be a lot to handle. Everything’s changed, from working

hours to team structure, and it’s bound to take its toll.

You can never be certain when you, or one of your team

will need extra support.

Creative HEAD’s Collective, created in partnership with

leading Employee Assistance Programme provider Care

first, is a new membership programme that provides

everyone in your salon with support and practical

advice on issues that might be impacting on wellbeing

and performance. The service covers everything

from financial and legal matters to childcare, eldercare,

emotional and practical everyday support – and

much more.

BENEFITS TO YOUR BUSINESS

P Helps improve morale and employee engagement,

as well as help prevent outside issues from impacting

on work, including absences from work.

P Provides insightful reporting to identify key issues and

health risks within your salon business that can help to

inform your wellbeing strategy.

BENEFITS TO YOUR EMPLOYEES

P Empower your employees to take control of their

health and address any concerns they may have.

Therapy is available immediately and 24/7 from highly

qualified counsellors via the telephone or online.

P Practical and emotional advice from qualified experts

over the phone, plus access to online information and

tools focused on enhancing and supporting your

team’s wellbeing.

P Care first Information Specialists are experienced

former Citizens Advice information specialists, who

ensure accurate information is provided immediately.

They are all financial experts and debt trained and

can help with additional practical issues, such as legal

issues, consumer issues, taxation queries and childcare/

eldercare advice.


HELP & ADVICE FOR YOU & YOUR TEAM ON ALL THIS

ALL SERVICES ARE AVAILABLE 24/7 AND ARE 100 PER CENT CONFIDENTIAL. IT’S THE SUPPORT

YOU NEED TO KEEP YOU AND YOUR STAFF HAPPY AND HEALTHY

EMOTIONAL AND PHYSICAL WELLBEING

✓ Stress

✓ Depression and anxiety

✓ Substance abuse, or concern about someone else’s

addictions, including gambling, domestic abuse, grief

and loss, critical incidents and trauma

FINANCIAL AND LEGAL TOPICS

✓ Budgeting

✓ Investments

✓ Retirement planning

✓ Managing loans and mortgages

✓ Managing debt

✓ Tax issues

✓ Financial concerns

Sign up before

18 September and

receive a free

ticket to Salon

Smart Live, worth

£35 plus VAT

WORK-RELATED ISSUES

✓ Workplace stress

✓ Workplace conflict

✓ Job burnout

✓ Coping with change

✓ Career development

✓ General work-related issues

RELATIONSHIPS AND FAMILY MATTERS

✓ Relationship issues

✓ Separation and divorce

✓ Childcare and parenting issues

✓ Adoption

✓ Eldercare/care giving issues

✓ Education concerns and student life

✓ Relatives with disabilities

SIGN UP TO CREATIVE HEAD’S COLLECTIVE

MEMBERSHIP COSTS £350 PLUS VAT PER YEAR

• Dedicated 24/7 counselling and practical advice helpline

• Tailored presentation on how to use the scheme

• Wellbeing programme created bespoke for your team

CALL 01434 610416

OR VISIT CREATIVEHEADMAG.COM/STORE


#CHTurns20

ADEE PHELAN

“These 12 months changed my life,” recalls Adee Phelan, now the fervent

campaigner behind the successful Thank you NHS gift box programme. He’s not

wrong – 2000 was the year he won a glut of awards, started working with David

Beckham and made his way onto TV for the first time… all only a year or so into

his career, which he’d started at 25. “Hairdressing became cooler, with stylists

often becoming celebrities themselves. I remember seeing Nicky Clarke and Lee

Stafford, and it was so rock and roll,” he laughs. And a couple of years later, Adee

would be part of the team that placed hairdressers firmly in the public eye with

Channel Four’s The Salon. “That put hairdressing on a platform, in prime time.”

CLASS

Hair photography: Rankin

CHARLES WORTHINGTON MBE

This was a transatlantic period for Charles Worthington, with

a salon in New York’s SoHo and an atelier in his penthouse

apartment in the Chelsea district for his VIPs. “We had a fun and

exciting clientele including Sarah Jessica Parker and Kim Cattrall,”

recalls Charles. The salon also would pop-up in Los Angeles for the

Oscars at the Beverly Hills Hotel, while the Charles Worthington

product line had expanded to the US, Japan, Australia, New

Zealand and Scandinavia. “We were travelling round the world

constantly and enjoying every second!” he grins.

BEVERLY C MBE

“It was a massive year for us. We bought the Cobella salon in Kensington,

although it took 15 months to get it ready,” says Beverly C, who was enjoying

exposure on GMTV and had a product line in Boots. “I was travelling abroad

up to four times a month, I was the president of the Fellowship and I had three

children. It was mental!” Haircutting was amazing at the time, she remembers,

exciting and technical. Unlike now, she says: “Cutting has never been so boring.

I don’t mean photographic work, but on much of the high street. Unless they go

to Sassoon or are well-trained in a salon, young stylists are learning about four

cuts that they see on Instagram. That concerns me for the future.”

42 CREATIVE HEAD


LEE STAFFORD

“It’s a bit of a blur to be honest,” jokes Lee Stafford, hairdressing’s Bad Boy

back in 2000, now a family man enjoying trips to Center Parcs. “That was the

year that I launched my product line, so it was an interesting time. I got my first

TV gig on This Morning, we’d just moved into The House That Hair Built, the

London salon hadn’t long opened. They were some of the biggest moments

in my life, all in 2000.” As he recalls, poker-straight hair and asymmetric cuts

were everywhere. “They were brilliant times, haircuts were king, not like now,”

he says wistfully. “It was a very exciting time for hair. Clients were adventurous

with their cuts… and that meant they were back in every six weeks.”

OF 2000

AS THE NEW MILLENNIUM WAS BORN, SALONS WERE SLICING ASYMMETRICAL CUTS AND IRONING POKER-STRAIGHT FINISHES

WHILE LISTENING TO STEPS AND ROBBIE WILLIAMS. CREATIVE HEAD LOOKS BACK AT THE STARS OF THE YEAR OF ITS BIRTH…

UMBERTO GIANNINI

“I am yet to meet such a wonderful character – everyone that knew him fell in

love with him.” Those are the words of Errol Douglas MBE about this exciting

hairdressing force who is still adored by so many of his peers, some 19 years

after his tragic death at the age of 33. His wife, Claire Shread, co-founder

and chief creative officer of the Umberto Giannini brand, describes meeting

Umberto as her first good hairdressing experience, thanks to his love of natural

texture like hers. “Umberto was so much fun and endlessly giving,” she says.

“Passionately creative and endlessly energetic, those of us lucky enough to

have known and loved him all agree what a special and individual star he was."

MARK HILL

The turn of the century was the start of an incredible journey

for Mr Hill, winning big awards and launching his own brand

into Boots. Twenty years later and he’s still there – with

54 products across four different categories. “The industry

at this point was changing rapidly and TV shows like Style

Challenge and The Clothes Show were giving hairdressers

celebrity status in their own right,” recalls Mark. “This

allowed the industry to be shown to the general public to a

very positive effect.”

CREATIVE HEAD


THE 20:20 TEST

WE POSE 20 QUESTIONS TO A SELECT GROUP OF HAIR HEROES, ENQUIRING ABOUT THEIR 20-YEAR-OLD SELF, THEIR CAREER

AND LIFE OVER THE LAST TWO DECADES, AND WHAT THEY SEE ON THE HORIZON FOR THE NEXT 20 YEARS…

Hair photography from Hair by Sam McKnight

SAM MCKNIGHT

WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?

I don’t think I would call it a sacrifice as it was choices I made along the way.

WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?

I do a half-hour regime of pilates/yoga movements, weights, breathing.

DESCRIBE YOUR 20-YEAR-OLD SELF…

I’d just arrived in London with flares, platforms and a growing out perm!

IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?

Disco dancing at Trade or DTPM.

FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?

The one that is your own, and doesn’t follow trends.

WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?

Nothing, I’m not a worrier.

WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?

Winning Hair Icon for the third time and becoming a Most Wanted Legend!

THE MILLENNIUM BUG IS REAL AND EVERYTHING IS ABOUT TO CRASH –

WHICH THREE PEOPLE WOULD BE ON YOUR SURVIVAL TEAM?

A doctor, a member of the SAS and Bear Grylls. You said survive!

WHAT WOULD YOUR 20-YEAR-OLD SELF THINK OF YOU NOW?

Tea and gardening? Really?!

WHAT WILL YOU ALWAYS FIND 20 MINUTES FOR?

Instagram.

WHAT’S YOUR BEST MOMENT FROM THE PAST 20 YEARS?

Way too many.

AND THE WORST?

When friends die.

YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT

– WHAT’S THE PLAN?

Go on safari, do a lovely job there with my favourite people and finish with an

incredible holiday.

WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?

Take every opportunity you can. Take chances, embrace change.

IF YOU COULD ASK ONE PERSON, LIVING OR DEAD, 20 QUESTIONS,

WHO WOULD IT BE?

Mahatma Ghandi.

WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?

‘Sing it Back‘ by Moloko.

YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE IN A

'SUPERMARKET SWEEP' – WHICH SHOP DO YOU HEAD TO?

Cartier.

MARTY MCFLY HAS TURNED UP WITH HIS TIME TRAVELLING DELOREAN

– DO YOU GO BACK TO THE FUTURE TO 2000 OR STAY HERE?

I would stay here. Life is always about moving forward. I don’t live in the past.

WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A LOOP FOR

20 HOURS AND WHY?

None, I’d rather have silence.

WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?

Essentially the same. What’s special is the relationship between stylist and client.

Technology will advance but you can’t replicate the one-on-one experience.

44 CREATIVE HEAD


SALLY MONTAGUE

SALLY MONTAGUE HAIR GROUP

WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?

Looking after my business and not spending more time with my children. Now

they work in the business, we joke and call it my long-term recruitment plan!

WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?

Chaos! I’ve started to kick the day off with yoga, it helps me to get my head in

gear. The last are me thinking about what’s going on at each salon the next day.

DESCRIBE YOUR 20-YEAR-OLD SELF…

Very big ‘80s hair! I was enjoying a fantastic job, a responsibility-free stylist at a

great salon group. Life was good – very social and creative.

IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?

Probably having lots of friends over for dinner with a party. We would start after

work on a Saturday and go all the way through to a Sunday night!

FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?

I always think about the glossy, poker-straight hair that became so huge with

the dawn of new tools. Look-wise I think Sienna Miller always had great hair.

WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?

It didn’t worry me. Everyone was so excited about those celebrations.

WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?

My daughter Angel Montague-Sayers winning The It List It Girl

title in 2013. I was so proud.

THE MILLENNIUM BUG IS REAL AND EVERYTHING IS

ABOUT TO CRASH – WHICH THREE PEOPLE WOULD

BE ON YOUR SURVIVAL TEAM?

My three girls, Emmanuelle, Angel and Jazzy – all very

strong women who could get us out of any situation!

WHAT WOULD YOUR 20-YEAR-OLD SELF THINK OF

YOU NOW?

You set out what you wanted to achieve. I wanted a salon

group with high standards and I feel I have done this. Although

I don’t want to be complacent.

WHAT WILL YOU ALWAYS FIND 20 MINUTES FOR?

A glass of dry white wine and a salon debrief.

WHAT’S YOUR BEST MOMENT FROM THE PAST 20 YEARS?

Work-wise, watching my purpose-built salon in Ashbourne being developed.

AND THE WORST?

Then hearing the unexpected news that there was a problem with the electricity

supply and we may never get power to a finished new salon.

YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT

– WHAT’S THE PLAN?

A casual tour of the Cote D’Azur, dropping in at my favourite arty hotel,

La Colombe D’Or, and then cruising through all the cool coastal towns.

WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?

Successful people think big; don’t sweat the small stuff.

IF YOU COULD ASK ONE PERSON, LIVING OR DEAD, 20 QUESTIONS,

WHO WOULD IT BE?

I would ask my dad questions I wouldn’t have thought about when I was younger.

He was an architect who thought very differently and I’d be fascinated to know

what he would say now. He would have loved to have seen my business grow.

WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?

Madonna’s version of ‘American Pie’.

YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE

IN A 'SUPERMARKET SWEEP' – WHICH SHOP DO YOU HEAD TO?

Uterque – I’d head straight to the accessories section.

MARTY MCFLY HAS TURNED UP WITH HIS TIME-

TRAVELLING DELOREAN – DO YOU GO BACK TO THE

FUTURE TO 2000 OR STAY HERE?

Stay here, I don’t regret anything.

WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A

LOOP FOR 20 HOURS AND WHY?

’The Girl from Ipanema‘ by Astrud Gilberto – I picture it playing

at an exotic beach destination!

WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?

I hope education is more standardised. At the moment the

quality is just too variable depending on who you train with.

CREATIVE HEAD

45


THE 20:20 TE S T

ERROL DOUGLAS MBE

ERROL DOUGLAS,

KNIGHTSBRIDGE

WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?

My marriage.

WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?

Both find me in a meditative state of mind – full of affirmations.

DESCRIBE YOUR 20-YEAR-OLD SELF…

I was an artistic director for Paul Edmonds. I had a haircut like Blade – always

kitted out in designer gear – although saving to get married as I’d already met

my wife-to-be, Jo.

IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?

For a boys’ night out we could be found at the Barracuda club in Baker Street.

With my lady we could be found at the Hippodrome, Crackers or the

100 Club, where we used to dance our socks off to an eclectic mix of jazz,

funk and soul.

FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?

It just has to be ‘The Rachel’, which just kept going – it’s still asked for now!

WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?

Nothing – I was fearless!

WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?

Becoming a Most Wanted Legend in 2018.

THE MILLENNIUM BUG IS REAL AND EVERYTHING IS ABOUT TO CRASH –

WHICH THREE PEOPLE WOULD BE ON YOUR SURVIVAL TEAM?

No contest, I’ve got three children!

WHAT WOULD YOUR 20-YEAR-OLD SELF THINK OF YOU NOW?

I’d like to think that he thought I’d done alright.

WHAT WILL YOU ALWAYS FIND 20 MINUTES FOR?

To help someone.

WHAT’S YOUR BEST MOMENT IN THE PAST 20 YEARS?

Receiving the MBE at Buckingham Palace in 2008. I was

with my very proud mum and dad, and that means so

much to me, having lost them before their time.

AND THE WORST?

On a personal note, losing my son some 26 years ago. Not a day goes by when

I don’t think about him. On a business note it’s the recent pandemic – I've never

seen anything like it.

YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT

– WHAT’S THE PLAN?

I would make Afro hair training in colleges and institutions mandatory.

WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?

Create an award-winning product line.

IF YOU COULD ASK ONE PERSON LIVING OR DEAD 20 QUESTIONS, WHO

WOULD IT BE?

Dr Martin Luther King.

WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?

‘Risin’ to the Top’ by Keni Burke. It’s still my favourite!

YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE IN

A 'SUPERMARKET SWEEP' – WHICH SHOP DO YOU HEAD TO?

Harrods – you can buy a house there! I’d get one in Knightsbridge so I could walk

to work.

MARTY MCFLY HAS TURNED UP WITH HIS TIME TRAVELLING DELOREAN

– DO YOU GO BACK TO THE FUTURE TO 2000 OR STAY HERE?

I’d stay here. One of my favourite quotes is ‘don’t look back - you’re not going

that way’.

WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A LOOP

FOR 20 HOURS AND WHY?

Sung by one of the greatest singers, ‘So Amazing’ by Luther Vandross.

WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?

I think we will all have shaved heads, and will be able to

pick our head of hair from a selection of wigs from our

wardrobe. Time will not allow us the luxury of having

our hair done. The dystopian The Hunger Games

film series becomes believable – think hair in

a microwave!

46 CREATIVE HEAD


OPPORTUNITY

KNOCKS

THERE’S NEVER BEEN A BETTER TIME

TO INVEST IN NEW APPRENTICESHIPS.

THE NHBF TEAM EXPLAINS WHY

TAKING ON A NEW STARTER WOULD

BE WORTH YOUR WHILE…

AS OUR INDUSTRY regains

its footing, now is a good

time to make plans for the

future – including taking

on a new apprentice, says

NHBF director of quality

and standards, Caroline

Larissey. “We work in a

wonderfully upbeat industry,

and one that makes a

huge contribution to the

economy,” she says. “Taking

on an apprentice has always

been a great way to inject

fresh young talent into your

business – and if you’re

based in England you can

take advantage of a new

financial incentive until

January 2021.”

EXTRA CASH FOR

EMPLOYERS IN ENGLAND

“Apprenticeships will be

more important than ever,”

explains Caroline. “That’s

why the government is

offering extra cash to

employers who take on an

apprentice as part of its plans

to reboot the economy.”

Salons in England can

benefit from an incentive

payment of up to £2,000 for

each new apprentice until

31 January 2021. Claims

can be made through the

apprenticeship service from

1 September 2020.

“For apprentices aged

16 to 24 the payment is

£2,000, and for apprentices

aged 25 or over it will be

£1,500,” says Caroline. “This

money is in addition to the

existing £1,000 payment the

government already provides

for new 16 to 18-year-old

apprentices, and those aged

under 25 with an education,

health and care plan.”

DON’T GET CAUGHT OUT

Since April 2020, the

apprenticeship pay rate

has been £4.15 an hour.

“National Minimum Wage

(NMW) rates change every

year, so always make sure

you are paying the correct

amount,” advises Caroline.

“Also, remember that an

apprentice over the age of 19

who is in the second year of

their apprenticeship must

be paid the age-appropriate

NMW or National Living

Wage.” Find out more at

nhbf.co.uk/new-nmw

GET THE BASICS RIGHT

There are a number of other

requirements that must be

met, explains Caroline. “For

example, your apprentice

must have a proper job role,

working with experienced

staff to enable them to gain

job-specific skills.”

Apprentices should work

a minimum of 30 hours

per week (21 in Northern

Ireland) and they should

also study with a college

or training provider.

For more information go to

nhbf.co.uk/apprentices

SUPPORT FROM

THE NHBF

NHBF members benefit

from free apprenticeship

agreements (deeds in

Scotland), free access to

the friendly membership

team for everyday

apprenticeship advice,

and free access to a 24/7

legal helpline for any

trickier issues that come

up with your apprentice.

Find out more about

NHBF member benefits

at nhbf.co.uk/benefits

JOIN THE NHBF

BEFORE THE END

OF SEPTEMBER 2020

AND QUOTE CHS25 TO

GET £25 OFF YOUR

MEMBERSHIP FEE

For more information on how the NHBF can help you make the most of your business

with its wide range of support services and resources, visit nhbf.co.uk

CREATIVE HEAD

47


THE 20:20 TE S T

MARK MACIVER

SLIDERCUTS

WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?

Sleep and money.

WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?

The first 20 minutes are quiet as I creep around my house trying not to wake up

my family at 5am! The last 20 are usually spent doing some kind of work online.

DESCRIBE YOUR 20-YEAR-OLD SELF…

I had just come out of the phase of having a curly perm, both ears pierced and

a nose piercing. I was very energetic, like I am now, very happy and outgoing.

I was cutting hair all hours of the day, working at D&Ls barber shop. I was also

into a lot of things like dance and singing. Just enjoying life!

IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?

I was only 15! I wasn't out like that! I did spend quite a few evenings at

Castlehaven Youth Club in Kentish Town West, but I wasn't allowed out late so I

wasn't really doing much else. When I did go out, I would be at Bigga Fish events.

FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?

I love polo necks. I’ve been wearing them since I was 16 and I’ve never stopped!

In terms of hair, I think my favourite look was my curly perm with a sharp shape

up. Even though I find it a bit cringe, I wouldn’t change it.

WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?

Nothing to be honest. I don’t really worry about those things.

WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?

That’s being part of The Industry documentary.

THE MILLENNIUM BUG IS REAL AND EVERYTHING IS ABOUT TO CRASH –

WHICH THREE PEOPLE WOULD BE ON YOUR SURVIVAL TEAM?

My mum and my brothers.

WHAT WOULD YOUR 20-YEAR-OLD SELF THINK OF YOU

NOW?

He’d be proud to see where he is going and the things

he’s going to do and achieve.

WHAT WILL YOU ALWAYS FIND 20 MINUTES

FOR?

My family.

WHAT’S YOUR BEST MOMENT FROM THE PAST 20 YEARS?

I’m fortunate to have so many great moments, from getting married to the

birth of my two children to opening up my business, to winning awards and

collaborating with so many people. It’s difficult to choose just one.

AND THE WORST?

When one of my older brothers passed away.

YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT

– WHAT’S THE PLAN?

I'd throw a few different social gatherings where people could just come

together to talk and vibe. Massive parties where everything is free and people

can just connect. There would also be a lot of time spent in and with the

community, and of course with my family.

WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?

Hard times are coming for you to get through and learn from to help others.

IF YOU COULD ASK ONE PERSON, LIVING OR DEAD, 20 QUESTIONS,

WHO WOULD IT BE?

Jesus.

WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?

‘Incomplete‘ by Sisqó. Although it came out in 1999, I played it a lot in 2000!

YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE IN

A 'SUPERMARKET SWEEP' WHICH SHOP DO YOU HEAD TO?

Mercedes-Benz showroom!

MARTY MCFLY HAS TURNED UP WITH HIS TIME-TRAVELLING DELOREAN

– DO YOU GO BACK TO THE FUTURE TO 2000 OR STAY HERE?

Stay here.

WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A

LOOP FOR 20 HOURS AND WHY?

‘Burn’ and ‘U Got It Bad’, both by Usher.

WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?

The industry will probably be a lot more regulated and

people will be a lot more skilled. There’ll be a lot

more female barbers, too.

48 CREATIVE HEAD


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THE 20:20 TE S T

NICOLA CLARKE

NICOLA CLARKE @ JOHN FRIEDA

WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?

Missing out on weddings, funerals and parties because of work.

WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?

First, going to the gym. Last, chasing my daughter round the house trying to

get her into bed!

DESCRIBE YOUR 20-YEAR-OLD SELF…

I was working between Hyper Hyper in Kensington and Andrew Jose in Fitzrovia

as a colourist. I went from having bleached hair to blue, pink and sometimes

Linda Evangelista orange.

IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?

Kabaret in Soho or some rave in a basement somewhere in the city like

‘23FTEAST.

FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?

Slip dresses, trainers and bleached hair with a short, heavy fringe.

WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?

Nothing, I was in my 20s!

WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?

Being nominated for the Most Wanted Hair Icon Award along

with my peers.

THE MILLENNIUM BUG IS REAL AND EVERYTHING IS ABOUT

TO CRASH – WHICH THREE PEOPLE WOULD BE

ON YOUR SURVIVAL TEAM?

My husband, my chiropractor Xerxes, and my mum.

WHAT WOULD YOUR 20-YEAR-OLD SELF THINK

OF YOU NOW?

Loosen up and don’t be so serious about everything!

WHAT WILL YOU ALWAYS FIND 20 MINUTES

FOR?

My children.

WHAT’S YOUR BEST MOMENT FROM THE PAST 20 YEARS?

Besides giving birth, it would be opening my salon.

AND THE WORST?

Closing the salon during the pandemic.

YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT

– WHAT’S THE PLAN?

Hire a boat and sail around the Greek islands without a care in

the world!

WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?

Just get on with it, you’re ready now.

IF YOU COULD ASK ONE PERSON, LIVING OR DEAD, 20 QUESTIONS,

WHO WOULD IT BE?

Frida Kahlo.

WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?

'Wish I Didn’t Miss You’, by Angie Stone.

YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE IN

A 'SUPERMARKET SWEEP' – WHICH SHOP DO YOU HEAD TO?

Choose Love – it’s a store where you buy gifts for refugees.

MARTY MCFLY HAS TURNED UP WITH HIS TIME-TRAVELLING

DELOREAN – DO YOU GO BACK TO THE FUTURE TO 2000

OR STAY HERE?

Stay here.

WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A

LOOP FOR 20 HOURS AND WHY?

Any Stevie Nicks song because she’s fierce!

WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?

It’s always evolving, but I can tell you now it’ll still be the

same in one regard – the best job on the planet, only with

more products!

50 CREATIVE HEAD


THAT WAS

SOME TRIP!

LOOKING BACK OVER THE PAST 20 YEARS, THERE ARE SO MANY PEOPLE (HAIRDRESSERS,

BRANDS, COMPANIES, SUPPLIERS) WHO HAVE BEEN PART OF THE CREATIVE HEAD JOURNEY.

WHILE IT’S IMPOSSIBLE TO INCLUDE EVERYONE, HERE’S A TASTE OF WHO AND WHAT WE MEAN

– THE EXPERTS, THE ADVISERS, THE COLLABORATORS, THE INSPIRATIONS. THANK YOU TO

EVERYBODY WHO HAS JOINED US ALONG THE WAY, YEAR UPON YEAR, HELPING TO SHAPE

OUR PAGES, FILL OUR AD SPACE, AND STEER THE MAGAZINE IN EVER GREATER DIRECTIONS.

WE COULDN’T HAVE DONE IT WITHOUT YOU, AND THERE'S EVEN MORE TO COME…

ALL PHOTOGRAPHY BY JON BAKER


#CHTurns20

love from ghd

THERE HAS ALWAYS BEEN A SPECIAL CONNECTION BETWEEN OUR BRANDS AND OUR PARTNERSHIP REMAINS

UNIQUE. WE STAND FOR SO MANY OF THE SAME VALUES: PASSION, EDUCATION, INNOVATION AND MOTIVATION.

IN PARTICULAR AT GHD WE VALUE THOSE WHO HOLD THE INDUSTRY’S FUTURE IN THEIR HANDS: THE NEW TALENTS,

THE RISING STARS. GIVING THEM AN OPPORTUNITY TO SHINE IS SOMETHING WHICH GIVES US IMMEASURABLE

PRIDE AND IS WHY WE ARE SO PASSIONATE ABOUT SPONSORING THE IT LIST. OVER THE YEARS WE HAVE SEEN

SO MANY TALENTED YOUNG HAIRDRESSERS WIN IT LIST AWARDS AND THEN GO ON TO ENJOY STELLAR CAREERS.

WE LOVE THAT GHD CAN PLAY A PART IN HELPING SHAPE THE FUTURE OF THE INDUSTRY.”

ANTONY STRIANESE, ghd MANAGING DIRECTOR, UK & IRELAND

Zoë Irwin

ghd UK ambassador and creative director at John Frieda Salons

With ghd: 10 years

ZOË IS ghd’s resident Queen of

the Blow-Dry and a true fountain

of knowledge in the world of hair

trends. From her immersion in

fashion and her travels around

the globe, she observes how real

women wear and style their hair,

capturing and translating this into

the work that she does for ghd –

with every campaign grounded

in beautiful, wearable hair (with

an on-trend twist or accessory

never too far away!). Her passion

for, and dedication to, hair shines

through, and she continues to

share her incredible experience as

a mentor to the brand’s Style Squad

programme, setting unique projects

and unforgettable experiences

to nurture and develop the next

generation of stylists. Zoë has been

a part of the ghd family for 10 years,

and we can’t wait to see what the

next decade will bring!

SUPER-CLEAN,


“I FEEL A VOLUMINOUS

BLOW-DRY REPRESENTS ME

AND MY 10 YEARS AT GHD.

THIS HAS A BIT OF AN ’80S

FEEL – FULL OF VOLUME BUT

EQUALLY QUITE TEASED, TOO.

I WANTED IT TO BE PRETTY

HUGE BUT HAVE A REAL

SOFTNESS AND GENTLENESS,

AND I WANTED THE FASHION

STYLING TO HAVE A CHLOÉ

AESTHETIC – PARED DOWN,

FEMININE AND REALLY,

REALLY PRETTY.”

ZOË IRWIN

CREATIVE HEAD PARTNERSHIP

BIG BLOW-OUTS

PRODUCT LIST: ghd helios professional hair dryer, ghd curve soft curl tong, ghd root lift spray and smooth and finish serum


#CHTurns20

love from ghd

Charlotte Mensah

ghd creative artist and owner and artistic

director of Hair Lounge

With ghd: two years

CHARLOTTE’S EXCEPTIONAL SKILLS and

love of hair extend into everything she

touches, from her immaculate Portobello

Road salon to her remarkable charity work

in Africa, empowering women through

hair education. As a celebrated industry

authority on natural, textured and mixed

heritage Afro hair, Charlotte brings a

fresh, inimitable and authentic approach

to her work at ghd, fusing traditional

styling techniques with an innate

ability to embrace and implement new

technologies. An entrepreneurial innovator

who is reframing the world of fashion and

beauty, ghd is delighted to have welcomed

Charlotte into its family.

“MY LOOK FEATURES A TRIO OF

TEXTURES – THE STRAIGHT-BACK

CORN ROWS, THE ’70S SHAGGY

FRINGE AND THE BIG, PUFFY PONY.

I FEEL HAIR’S BEEN OVER-STYLED

FOR THE PAST 20 YEARS, SO I

WANTED TO SHOWCASE EFFORTLESS

STYLING WITH GHD TOOLS AND JUST

BRING OUT AND EMBRACE NATURAL,

GOD-GIVEN TEXTURE.”

CHARLOTTE MENSAH

PRODUCT LIST: ghd helios professional hair dryer and comb nozzle, ghd professional hair dryer diffuser, ghd curl hold spray and

smooth and finish serum


70S SHAG

NATURAL TEXTURE

CREATIVE HEAD PARTNERSHIP


#CHTurns20

love from ghd

PRODUCT LIST: ghd curve classic curl tong, ghd total volume foam and final fix hairspray

“I CHOSE THIS BECAUSE IT HAS AN

AESTHETIC I LOVE. IT’S A SOFT, TOUSLED,

STREET WAVE – A WAVE THAT’S EASY TO

WEAR. IT’S GOT THE PREPARATION THAT

YOU WOULD HAVE SEEN IN THE ’70S – IT’S

QUITE FULL OF PRODUCT, AND IT LOOKS

THAT WAY, BUT IT JUST LOOKS REALLY

MODERN – AND THAT’S WHAT I LOVE.”

ADAM REED

WITH MORE THAN 20 years of

experience in the industry,

it’s no surprise that Adam’s

eponymous salon is home to

an impressive array of clients,

ranging from runway and

red carpet stars through to

London’s leading beauty editors.

Adam is a true believer in the

transformative power of hair,

and intrinsically knows how

to make women look and feel

unstoppable! His extensive

experience in the fashion, film

and music industries makes him

an authority on style; and seeing

him work is a joy to behold. His

limitless enthusiasm, passion

and energy spill into every

creative project he leads at ghd,

whether on-set running a global

campaign shoot, or defining the

looks that will rule the runways

at Fashion Week.

Adam Reed

ghd global brand ambassador and founder of Adam Reed London

With ghd: six years


CREATIVE HEAD PARTNERSHIP

Fashion Sam Carder at Stella Creative Artists; Make-up Tricia Woolston using NARS; Models (in order shown)

Natasha Kasatkina at Body London, Kyra Tavernier at The Hive Management, Amelia Feltham at Body London

SOFT TEXTURE,

MIU MIU AD HAIR


#CHTurns20

OF ALL THE printers in all the world, why did we chose Buxton Press,

based in the hilly countryside of Derbyshire and with the exuberant

Kirk Galloway at the helm? Because they love print as much as we

do. Because they’ve helped us work out how to put together all

those gatefolds and rollfolds and die-cuts correctly every single

time. Because everything they do is of the highest quality. And

because they look after us as if we’re family (we even get invited up

for staycations!). And while we’ve won a couple of awards of our own

during the past two decades, Buxton’s trophy cupboard is practically

overflowing: Print Week’s Environmental Company of the Year and

Company of the Year an unprecedented five times. That’s why we

chose Buxton Press, and we’ll never leave!

“BUXTON PRESS IS DELIGHTED TO HAVE ENJOYED AN

EXCELLENT AND LONG-STANDING ASSOCIATION WITH

CATHERINE AND HER DEDICATED TEAM AND WE FEEL

PRIVILEGED TO HAVE PLAYED A SMALL PART IN THE CREATIVE

HEAD SUCCESS STORY. MANY CONGRATULATIONS ON YOUR

20TH ANNIVERSARY – RICHLY DESERVED – AND HERE’S TO

THE NEXT 20 YEARS!”

KIRK GALLOWAY AND ALL YOUR FRIENDS AT BUXTON PRESS

KIRK GALLOWAY FOR BUXTON PRESS

SINCE 2001


OVER THE PAST 13 years, we calculate that the team at Spatial Global have

picked, packed, folded and wrapped more than 3 million copies of Creative

HEAD. That’s a lot of magazines. But if you can count on Spatial for one

thing, it’s to deliver. These mailing services specialists ensure salons get

their copy delivered to their door, safe and sound, every month. And while

the word ‘logistics’ might not get any parties started, commercial manager

Andy Berry and his team inject a huge amount of human kindness into what

they do, with a brilliant can-do attitude and a desire always to look after our

precious magazine as if they’d created it themselves.

SPATIAL GLOBAL

SINCE 2007

“CONGRATULATIONS TO ALL AT CREATIVE HEAD

ON CELEBRATING YOUR 20TH ANNIVERSARY!

WE HAVE ENJOYED WORKING WITH YOU FOR

THE PAST 13 YEARS AND LOOK FORWARD TO

SEEING YOUR CONTINUED SUCCESS. VERY BEST

WISHES FROM THE MAGAZINE FULFILMENT

AND MAILING TEAM AT SPATIAL GLOBAL.”

ANDY BERRY, COMMERCIAL MANAGER,

AND THE ENTIRE TEAM AT SPATIAL GLOBAL


#CHTurns20

love from Authentic

Beauty Concept

“I WANTED TO CREATE A SOFT,

DELICATE, ETHEREAL STYLE

BUT I ALSO WANTED A BIT OF

PUNCHINESS. SOMETHING THAT

IS VERY ON-TREND, CERTAINLY

WITH AUTHENTIC BEAUTY

CONCEPT, IS UPCYCLING. I USED

AN ELASTIC – BUT YOU COULD

USE LACE OR SHOELACES – TO

PULL INTO THE CENTRE AND

SECURE MY TWISTED BRAIDS.

BASICALLY, CREATING THAT

PUNCHINESS BUT KEEPING

EVERYTHING SOFT AND FLOATY.”

JOSEPH FERRARO


ETHEREAL GLAMOUR

CREATIVE HEAD PARTNERSHIP

A SKILLED CUTTER and colourist,

Joseph’s work is all about effortless

beauty with a gritty, modern edge – an

aesthetic that reflects the combination

of his Australian roots and Yorkshire

home. This relaxed take on glamour and

thoroughly modern approach to styling

make Joseph the perfect ambassador

for Authentic Beauty Concept. In

addition, Joseph continues to mentor

young hairdressers through the

organisation’s education evenings and

live shows and is a regular on stage at

high-profile events. Authentic Beauty

Concept is incredibly proud to have

Joseph as part of its movement.

Joseph Ferraro

Authentic Beauty Concept UK

ambassador and owner of

Joseph Ferraro Hair

With Authentic Beauty Concept:

18 months

PRODUCT LIST: Authentic Beauty Concept Amplify Mousse, Shaping Cream, Working Hairspray and Dry Shampoo


#CHTurns20

love from Schwarzkopf

Professional

ROCK ‘N’ ROLL BOHEMIA,

ANDROGYNOUS BEAUTY,

CELINE S/S20

“SCHWARZKOPF PROFESSIONAL WAS ONE OF THE FIRST ADVERTISERS IN CREATIVE HEAD 20 YEARS AGO, AND WE

COULDN’T BE PROUDER TO HAVE MAINTAINED A MEANINGFUL PARTNERSHIP EVER SINCE. FROM THE BIG HAIR DO

TO ESSENTIAL LOOKS EVENTS AND PRODUCT LAUNCHES, WE KNOW THAT WHEN WE WORK WITH CREATIVE HEAD

ON ANY PROJECT, THE RESULTS WILL BE OUTSTANDING AND RECEIVE ALL THE RIGHT KINDS OF ATTENTION. WHAT’S

MORE, IT'S ALWAYS SHOWN A DESIRE TO SPEAK UP ON IMPORTANT INDUSTRY MATTERS AND IS NEVER AFRAID

TO TAKE A STAND. FOR ALL THESE REASONS AND MANY MORE, WE COULDN’T BE MORE DELIGHTED TO HAVE BEEN

CONSISTENT FRIENDS AND SUPPORTERS FOR TWO DECADES – HERE’S TO MANY MORE!”

KAY BRADY, SCHWARZKOPF PROFESSIONAL NATIONAL PPS MANAGER AND EVENTS, UK & IRELAND


PRODUCT LIST: Schwarzkopf Professional IGORA Vibrance Ashy Cedar; BLONDME Earthy Clay;

OSiS+ Session Label Miracle 15, Salt Spray and Super Dry Flex

“I LOVE THIS WHOLE LOOK. I USED BLONDME

EARTHY CLAY ON THE PERIMETER AND

UNDERNEATH THE CUT TO CREATE SHADOW AND

DEPTH, THEN I LIFTED THE TOP AREA, WORKING

IN SEGMENT SLICES AROUND THE HEAD SHAPE,

BEFORE TONING WITH IGORA VIBRANCE ASHY

CEDAR. FOR THE CUT, I WORKED THROUGH THE

BASE LINE, BREAKING IN THE STRONG LINES. THE

CONTRAST BETWEEN THE DARKER AND LIGHTER

TONES REALLY HELPS TO GIVE THE CUT AND SHAPE

STANDOUT, AND THE LOOK A RAW, EARTHY FEEL.”

SUZIE MCGILL

CREATIVE HEAD PARTNERSHIP

SUZIE HAS HAD an incredible

career with many awards

and accolades to back

it up. Not only has she

perfected her craft, she has

always understood that

education and inspiration

are key in producing the

best collections, and this

understanding is what

led her to become a

Schwarzkopf Professional

ambassador. From

research and development

to co-ordination, Suzie

guides her team to create

beautiful images. She is

regarded as one of the

most talented hairdressers

in the country and

Schwarzkopf Professional

is forever proud to have her

as part of its team.

Suzie McGilL

UK Essential Looks ambassador and artistic director

at Rainbow Room International

With Schwarzkopf Professional: 18 years


#CHTurns20

love from Indola

THE ICONIC BOB


PRODUCT LIST: Indola Innova Setting Thermal Protector Spray, Setting Strong Mousse, Finish Smooth Serum, Finish Flexible Hair Spray

and Texture Wax

Andy Smith

CREATIVE HEAD PARTNERSHIP

Global ambassador for Indola

and creative director at Billi Currie

Forty Seven Chiltern Street

With Indola: five years

ANDY WORKS AS part of the creative team

at Indola on the brand’s Street Style

Collections and brings incredible technical

skills and techniques to the looks. His

signature precision cuts and natural styling

ability have taken him around the globe,

while his street style looks for runway

shows and creative hair for editorials

and commercial shoots are always an

inspiration. Indola is incredibly proud to

partner with such a strong and interesting

hair artist.

Make-up Cat Parnell using Tom Ford; Models (in order shown)

Olga Datsenko at First MGT, Darcey H at BMA, Joanna at Tide

“I STARTED WITH A SQUARE GRAPHIC

OUTLINE WITH HIDDEN INTERNAL LAYERS

AND A DISRUPTED FRINGE, I THEN

WORKED IN A SECOND CUT, CREATING A

MORE ROUNDED BASELINE AND USING

SCISSOR TIPS TO ADD A FRINGE AND A

FREEHAND TECHNIQUE TO DISTORT AND

ADD TEXTURE. I WANTED TO USE COLOUR

TO HIGHLIGHT THE SHAPE. ON A BASE OF

6-7 OVERALL, A DEEP BROWN/BLACK TONE

WAS SMUDGED THROUGH THE TIPS AND

EDGES TO ADD DEPTH AND A SILHOUETTE.”

ANDY SMITH


#CHTurns20

TRICIA WOOLSTON SINCE 2010

TRICIA IS AN angel of a make-up artist – exceptionally talented

(dreamy skin’s her signature, so far as we’re concerned), wonderfully

accommodating and all-embracing, she gives everything to every brief

she’s booked on and look she creates. For a decade, and when she wasn’t

away filming or with Nigella Lawson as her go-to MUA, Tricia’s beautiful

work has wowed the crowds in the studio and on set, graced many a

Creative HEAD front cover (including this one), and been captured in

multiple video edits. Sorry, Nigella, she’s our girl now!

“WOW! 20 YEARS! WORKING

TOGETHER OVER THAT TIME

WITH THE TEAM AND SO

MANY AMAZING STYLISTS

HAS LED TO SOME OF

MY MOST FAVOURITE,

VALUED AND TREASURED

WORK. I FEEL VERY LUCKY

TO HAVE ENJOYED MANY

EXPERIENCES TOGETHER

ON SHOOTS, BACKSTAGE

AT EVENTS AND ALSO AS A

MWIT JUDGE. EVERYBODY AT

CREATIVE HEAD IS ALWAYS

SO AMAZING, MAKING

EVERYTHING SO SEAMLESS

AND A JOY TO EXPERIENCE.

HUGE CONGRATULATIONS

AND HAPPY ANNIVERSARY,

I WISH YOU ALL ANOTHER

INCREDIBLE AND CREATIVE

20 YEARS AHEAD – AND

THANK YOU FOR HAVING ME

BE PART OF THIS AMAZING

ANNIVERSARY ISSUE.”

TRICIA WOOLSTON

SINCE TAKING UP the role of

chief Salon Smart photographer

back in 2012, Andy has charmed

his way into the hearts not only of

all the Creative HEAD team, but

also those of our event crews,

partners and attendees, too.

He is a fantastic image-maker

(the man behind many a MWIT

and Coterie event album, too),

fun, friendly, super reliable,

lovely to work with and ALWAYS

willing to put in extra time to

deliver at crazy o’clock. And Andy

genuinely loves hanging out with

our crowds, too – something we

value so much. Big love.

ANDY LANE

SINCE 2012

“I CAN TRULY SAY IT HAS BEEN A PLEASURE AND AN INSPIRATION TO WORK FOR CREATIVE HEAD

OVER THE YEARS AND THE WARMTH, SPIRIT AND ENTHUSIASM THAT BOTH THE TEAM AND THE

SUPPORTERS OF CREATIVE HEAD SHOW IS SOMETHING I HAVE NEVER EXPERIENCED IN ANY OTHER

SPHERE. YOU REALLY ARE ONE OF A KIND! HAPPY 20TH BIRTHDAY.”

ANDY LANE


VISION EVENTS SINCE 2011

CREATIVE HEAD PARTNERSHIP

“WE’VE HAD THE PRIVILEGE TO WORK AND COLLABORATE WITH THE AMAZING

CREATIVE HEAD TEAM NOW FOR 10 YEARS. EVENTS SUCH AS SALON SMART

HAVE BECOME MORE LIKE AN ANNUAL GATHERING WITH FRIENDS AND FAMILY

WHO ARE AS CREATIVE, PASSIONATE AND DRIVEN TO DELIVER THE BEST SHOW

THEY CAN, AS MUCH AS WE ARE TO HELP PRODUCE THE GOODS FOR THEM

EVERY YEAR. ABOVE ALL IS THE FUN WE HAVE TOGETHER ALONG WITH THE

HARD WORK THAT GOES INTO TO EACH AND EVERY EVENT. TO CATHERINE,

JOANNA AND THE WHOLE TEAM, ON BEHALF OF VISION EVENTS WE’D LIKE

TO WISH YOU A WONDERFUL HAPPY 20TH BIRTHDAY AND THE CONTINUED

SUCCESS AND GROWTH WE KNOW YOU’LL HAVE FOR MANY YEARS TO COME.”

STEVE THORPE, PROJECT DIRECTOR

THERE CAME A TIME, many moons

ago, when our business networking

event, Salon Smart, was gathering

momentum and growing in stature and

it was the right moment to bring in a new

production partner. Enter, Vision Events,

a live event production agency based

in Edinburgh and tasked with the job of

ensuring Salon Smart went on to look

and sound better than ever. They aced it

and we promptly welcomed the team into

our Salon Smart family. Last year, project

director Steve and his crew produced our

debut Dublin programme, and later this

month they’ll be streaming Salon Smart

Live into the homes and heads of salon

owners and managers across the UK,

as together we embark upon our very

first virtual event. Team Vision Events,

we look forward to sharing a glass with

you soon!


#CHTurns20

love from L'Oréal

Professionnel

Cristiano’s innate sense of

style and his creativity in

dressing hair mean he is

one of those rare talents

who can deliver an organic

glamour. Whether at

London Fashion Week, on

magazine shoots or in the

salon, Cristiano’s natural

skills and talent ensure

that he continues to

be one of the most indemand

stylists.

“L’ORÉAL PROFESSIONNEL IS PROUD OF ITS 20-YEAR FRIENDSHIP WITH CREATIVE HEAD – A PARTNER

THAT SHARES COMMON VALUES AND IDEALS TO PROGRESS AND PROMOTE OUR VIBRANT INDUSTRY. OUR

COLLABORATION OVER THE PAST TWO DECADES HAS BEEN A BEAUTIFUL JOURNEY THAT HAS INCORPORATED

HUGE SHIFTS AND MEMORABLE MOMENTS. CREATIVE HEAD IS MUCH MORE THAN A MAGAZINE: IT CONTINUOUSLY

INSPIRES, INFORMS AND SUPPORTS THE INDUSTRY, DRIVING IT FORWARD BY SHINING A SPOTLIGHT ON PERTINENT

TOPICS, AS WELL AS RECOGNISING AND CELEBRATING TALENT. HAPPY BIRTHDAY TO THE BIBLE-OF-COOL AND THANK

YOU FOR THE INVALUABLE ROLE YOU CONTINUE TO PLAY FOR ALL HAIRDRESSERS AND SALONS.”

MONICA TEODORO, L’ORÉAL PROFESSIONNEL GENERAL MANAGER, UK & IRELAND

Cristiano Basciu

Artistic director at Richard Ward Hair & Metrospa

With L’Oréal Professionnel: 23 years

“I STUDIED FASHION WHEN I WAS YOUNG, AND I

WAS FASCINATED BY THE ’50S AND ’60S – I LOVED

THE BIG, LUXURY HAIR AND THE KIND OF IMAGERY

FEATURED IN MAGAZINES LIKE HARPER’S BAZAAR

AND VOGUE. I WANTED TO DO SOMETHING THAT

RELATED TO THESE REFERENCES – AND ALSO TO

WHAT WE DO EVERY DAY AT RICHARD WARD: SHINY,

GLAMOROUS, FULLY-OF-BODY HAIR. I LOVE THIS,

AND FOR THIS SHOOT, I WANTED TO GO OVER THE

TOP, PUSH IT FURTHER AND MAKE IT SPECIAL.”

CRISTIANO BASCIU

DIANA VREELAND


CREATIVE HEAD PARTNERSHIP

60S HARPERS BAZAAR,

TALITHA GETTY,

BRIGITTE BARDOT

PRODUCT LIST: L’Oréal Professionnel TECNI.ART Pli, Savage

Panache, Rebel Push Up, Super Dust and Infinium Pure


#CHTurns20

love from L'Oréal

Professionnel

Creative director at

Neville Hair & Beauty

With L’Oréal Professionnel:

15 years

Jack is a hair craftsman. Beautiful hair

that complements its natural texture and

that oozes confidence is his trademark.

His mastery of classic techniques to

translate them into modern looks defines

him as one of the most relevant talents in

the industry today.

Jack Merrick-Thirlway

“I WANTED TO CREATE A MODERN TAKE ON A HOLLYWOOD CLASSIC – CREATING LOTS OF

FLUFF AND TEXTURE, STRONG AND SET ON THE TOP, AND MESSING IT UP A BIT. I LOVE

FEMININITY BUT WITH A MASCULINE EDGE. IN THE ROBERT PALMER ‘ADDICTED TO LOVE’

VIDEO, THE MODELS AREN’T SMILING, THEY KNOW HOW COOL THEY ARE. I WANTED TO

FIND THAT BALANCE BETWEEN SEXINESS AND EGOTISM.”

JACK MERRICK-THIRLWAY


PRODUCT LIST: L’Oréal Professionnel TECNI.ART Pli, Super Dust, Infinium and Air Fix

CREATIVE HEAD PARTNERSHIP

OLD-SCHOOL

HOLLYWOOD,

RITA HAYWORTH,

ROBERT PALMER

ADDICTED TO LOVE

VIDEO


#CHTurns20

love from L'Oréal

Professionnel

Luke Pluckrose

Creative director at Saks

With L’Oréal Professionnel: 10 years

Not only does Luke have a unique eye for beauty but his

versatility, attention to detail and diverse skillset as a stylist

ensure he fulfils the potential of every model he works with.

His humble approach paired with an assiduous work ethic

have seen his gift for hairdressing recognised across the

creative world. A true talent and a joy to work with.

“YOU SEE THIS KIND OF LOOK A LOT

ON SYNTHETIC WIGS NOWADAYS, BUT

YOU DON’T GENERALLY SEE IT ON REAL

HAIR. IT’S DEFINITELY ‘A LOOK’ – IT’S

NOT AN EVERYDAY STYLE. ON SHOOTS

WE DON’T OFTEN GET THE CHANCE TO

DO WHAT WE WANT – I DID THIS TIME,

SO I THOUGHT, I’M DOING THIS!”

LUKE PLUCKROSE

PRODUCT LIST: L’Oréal Professionnel TECNI.ART Pli, Volume Lift, Air Fix and Ring Light


SOPHISTICATED GLAMOUR,

DITA VON TEESE

Fashion Issie Gibbons at Stella Creative Artists; Make-up Tricia Woolston using Fenty Beauty; Models (in order shown)

Marie Clavel at Body London, Aimee Kearsley (direct casting), Alessandra Fronteddu at The Hive Management CREATIVE HEAD PARTNERSHIP


#CHTurns20

“I CAN’T ACTUALLY BELIEVE IT’S 20 YEARS

SINCE CREATIVE HEAD WAS BORN – IT SEEMS

LIKE YESTERDAY THIS VERY BOLD AND BRAVE

PUBLICATION CAME THROUGH OUR SALON

DOORS. IT THOUGHT NOTHING OF CHALLENGING

THE NORMS, SHOUTING ABOUT THE NEW AND

THROWING OUT OLD IDEALS. THE MAGAZINE IS

PRETTY MUCH AS OLD AS MY CAREER AND I CAN’T

THINK OF ANYONE WHO HELPED CHAMPION ME

AND BELIEVED IN ME SO MUCH FROM THE VERY

BEGINNING, AS CATHERINE HAS DONE. THANK YOU

FOR ALL YOUR HELP AND SUPPORT, I WISH YOU A

VERY HAPPY BIRTHDAY. WITH LOTS OF LOVE FROM

THE HERSHESONS.”

LUKE HERSHESON

LUKE HERSHESON

SINCE 2000

LUKE HERSHESON IS one of London’s most

innovative stylists – a creator of trends, not

a follower. It was Luke who was responsible

for Sienna Miller’s short choppy bob that

launched a million bobs. It was Luke who

brought straighteners to the UK in the early

2000s and created the poker-straight hair that

so defined that period. And by insisting that

a career in session didn’t mean he couldn’t

also work in his family salon, it was Luke

who forged a career path that so many have

gone down since. Following this incredible,

pioneering career, and charting so many of

the keynote moments exclusively on the pages

of Creative HEAD (including the opening of

his ground-breaking new salon on London’s

Berners Street), we’ve developed a close and

very special relationship with Luke that’s built

on mutual trust and respect. We even got to

play a part in another very special Hersheson

‘first’, coaxing Luke and his team to stage their

very first hair show at Salon Smart last year.

And guess what: it was fresh and exciting and

unlike anything we’d ever seen before.

Of course.


ZOË IRWIN SINCE 2000

“HAPPY 20TH BIRTHDAY, CREATIVE HEAD.

THANK YOU ALL SO MUCH FOR CREATING

A WONDERFUL MAGAZINE FOR OUR

INDUSTRY – FOR ENCOURAGING AND

NURTURING US ALL TO SHOW OUR TRUE

SELVES, OUR TRUE PASSIONS AND OUR

INDIVIDUAL HAIR LIVES, CELEBRATING

DIFFERENCE AND ENCOURAGING OUR

VOICES. YOU HAVE CHALLENGED ME WITH

YOUR AWARDS AND GIVEN ME A PLACE

WHERE I COULD TRULY BE MYSELF.

I THANK YOU ALL SO MUCH FOR THE

MAGIC YOU HAVE CREATED.”

ZOË IRWIN

WE’VE BEEN CRUSHING over Zoë since the very beginning. We love everything about her and her hair

journey: carving a niche at Covent Garden’s Stage Door, creative director at Headmasters (by this time

beauty editors everywhere were swooning over her, too), stints at Hari’s and Taylor Taylor Liberty – and

today, as creative director of John Frieda Salons. A former Guido girl, Zoë is relentless in her pursuit of

perfection – researching, referencing, archiving and even taking multiple trips overseas to experience

and be inspired by people, trends and culture. Her muses move with the times, as does her work – style

collections, colour menus, beautiful, hand-crafted hair accessories, salon education, mentoring young

talent, ambassadorships and more. She throws everything she has into everything she creates and

somehow manages to fit in a raft of extra-curricular endeavours, too, like this summer’s youth-inspired,

colour-popping Hackney Project (check it out on Instagram). But while we’re always ready to show our

support, Zoë always does the same, giving up hours, even days of her busy schedule to take part in

Creative HEAD initiatives and events year after year: guest editor, judge, host, interviewer, panellist,

stylist, presenter – she’s done it all and she cares – about it ALL. Forever yours, Ms Irwin.


#CHTurns20

love from

BaByliss PRO

MAJOR HAIR

“BABYLISS PRO AND CREATIVE HEAD HAVE A SHARED VISION FOR THE HAIR INDUSTRY AND HAVE WORKED

TOGETHER FOR MANY YEARS TO IDENTIFY AND NURTURE PIONEERS, PUSHING THE BOUNDARIES AND PAVING THE

WAY FOR NEW GENERATIONS. FOR INSTANCE, TOGETHER BABYLISS PRO AND CREATIVE HEAD BROUGHT THE COTERIE

EVENT SERIES OUT OF LONDON TO LOCATIONS SUCH AS LEEDS, MANCHESTER, LIVERPOOL, DUBLIN, EDINBURGH

AND GLASGOW, GIVING STYLISTS AROUND THE COUNTRY THE OPPORTUNITY TO EXPLORE THE LIVES OF SOME

OF THE MOST CELEBRATED NAMES IN BOTH SESSION AND SALON STYLING. EQUALLY, BABYLISS PRO LIKES TO

COLLABORATE WITH ARTISTS AND GIVES THEM THE CREATIVE FREEDOM THEY NEED TO THRIVE. WE HAVE LOVED

WORKING WITH CREATIVE HEAD ON OUR ANNUAL ‘FEATURED ARTIST’ EVENTS, WHICH GIVE STYLISTS FREE REIN

TO LET THEIR PERSONALITIES RUN WILD. FROM SYD HAYES’ EERIE HAIR CIRCUS TO KY WILSON’S LIVE ACTION

NIGHTMARE SALON EXPERIENCE, THERE’S NOTHING WE WON’T LET THEM DO! AND FINALLY, THE MOST WANTED

AND THE IT LIST GRAND FINAL IS ALWAYS ONE OF THE MOST IMPORTANT DATES IN OUR CALENDARS. BABYLISS PRO

HAS BEEN A LONG-TIME SUPPORTER OF THE AWARDS, CELEBRATING THE BEST SALON-SAVVY BUSINESSES AND

CREATIVE SESSION STYLISTS ALIKE, FROM FUTURE TALENT TO THOSE ALREADY AT THE TOP OF THEIR GAME.”

GINNY HICKS, GROUP MARKETING DIRECTOR, BABYLISS PRO


CREATIVE HEAD PARTNERSHIP

BaByliss PRO

ambassador and

director of QCut

With BaByliss PRO:

four years

Surina wears leotard by Kim West

“I HAD THE CHANCE TO COME UP WITH A LOOK THAT REALLY

INSPIRES ME – SOMETHING THAT I CAN GET CREATIVE WITH.

I CHOSE TO FOCUS ON TEXTURE AND HEIGHT, CREATING SOME

BIG HAIR, WITH A HUGE SILHOUETTE. I HOPE YOU ENJOY IT.”

SYD HAYES

PRODUCT LIST: BaByliss PRO ItaliaBrava Hairdryer; BaByliss 9000 Cordless Straightener

Hairdressing and fashion

have always sat sideby-side,

and for BaByliss

PRO, Syd Hayes has been

the link between the

two, leading the brand

through countless seasons

backstage at Fashion

Week. Each project we

work on with Syd is met

with the same energy and

enthusiasm that makes

even some of the craziest

ideas come to life. He is

deeply rooted in the fashion

industry and brings a new

level of creativity and

energy to every season,

crafting new techniques

and pushing boundaries to

make each idea more wild

and genius than the last.

Syd Hayes


#CHTurns20

love from

BaByliss PRO


CORINNE DAY,

CRAIG MCDEAN,

90S EXPERIMENTAL

FASHION CAMPAIGNS

CREATIVE HEAD PARTNERSHIP

“I WANTED TO CREATE AN

ATTITUDE – A CHARACTER.

I USED MY DAUGHTER AS

MY MODEL AND I REALLY

JUST WANTED TO CREATE A

GREAT SHAPE. THERE’S STILL

TEXTURE INSIDE, AND THE

HAIR LOOKS LIVED IN. I LIKE

THE SQUARENESS OF IT – IT

REALLY SUITS HER, AS DOES

THE ‘I’M NOT HAPPY’ ATTITUDE,

WHICH REALLY WORKS WITH

THE CHARACTER I’VE TRIED

TO CONSTRUCT.”

PAUL PERCIVAL

Paul Percival

BaByliss PRO ambassador and

owner of Percy at Percy & Reed

With BaByliss PRO:

nine years

Maya wears coat by Rue Agthonis

PRODUCT LIST: BaByliss PRO ItaliaBRAVA Hair Dryer; BaByliss PRO Titanium Expression

Waving Wand

Paul Percival has become BaByliss PRO’s

resident trendsetter and understands the

brand and what it’s looking to achieve.

He comes at a project from both sides

– creatively and commercially – always

creating beautiful, aspirational and

wearable hair. Paul’s natural habitat is

the music industry, working on album

covers, backstage at shows or on tour

with artists. The inspiration that comes

from working with such talented people

is the fuel he needs to create consistently

gorgeous hair.


#CHTurns20

love from

BaByliss PRO

90S BRIT POP

Jody Taylor

BaByliss PRO ambassador

and creative director at

Joe and Co

With BaByliss PRO:

four years

Jody Taylor is about more than just

male grooming. He fuses his traditional

barbering skills and knowledge with

his creative approach to editorial work

to create a link between grooming

and fashion. Each of Jody’s hair looks

comes with context, often playing on

subcultures or style references that

give his work an extra dimension.

Male styling is a huge part of BaByliss

PRO and collaborating with Jody

means that the brand always stay

focused and current.

“LAWRENCE AND HARRY ARE IN A BAND TOGETHER – THEY’RE

BOTH ART STUDENTS, TOO. THEY’RE PART OF A COOL

GENERATION COMING THROUGH NOW, AND A LOT OF THEIR

OWN INFLUENCES ARE FROM THE ’90S. SO I WANTED TO TAKE

THAT ’90S RAVE, HIP-HOP MOVEMENT AND KIND OF BRING

THAT INTO THE HAIR AND THE FASHION – CREATE SOMETHING

QUITE LOW-KEY, EASY AND REAL.”

JODY TAYLOR


Harry (left) wears top by Burberry, bottoms by Adidas; Lawrence wears

jacket by Army Surplus, top by Burberry, bottoms by Maison Margiela

PRODUCT LIST: BaByliss PRO Titanium Expression 13mm Curling Tong; BaByliss PRO Super Motor Clipper and Trimmer Collection;

BaByliss 9000 Cordless Straightener

Fashion Mekel Bailey at Undercranked assisted by Max Brogan, Elz Harding, Ethan Legarta, Connie Lewis and Jadzia Scott; Make-up Stefan Jemeel at Stella Creative Artists

using Glossier; Lesley Vye using MAC Cosmetics; Models (in order shown) Surina Whall at IMG, Maya Percival at Next, Lawrence Perry and Harry Westcott at Select CREATIVE HEAD PARTNERSHIP


#CHTurns20

HE ANSWERED OUR ad for a Classified Sales Executive back

in 2005, and to be honest it was a no-brainer. The original

‘chatty man’, David is friendly, personable and possessed

of a razor-sharp memory – talking to clients about their

businesses, he would remember every single detail for years

to come, people loved it! So he got the job, and never left.

Even though our Classified section is long since gone, David

is still very much a part of our team and only wild horses (aka

a golfing accident) have kept him away from our Christmas

party every year.

DAVID HAMMOND

SINCE 2005

“IN MY 45 YEARS WORKING FOR VARIOUS PUBLICATIONS IN

LOTS OF DIFFERENT INDUSTRIES, MY ROLE WITH CREATIVE

HEAD HAS BEEN ONE OF THE MOST ENJOYABLE. ALTHOUGH

I AM THE OLDEST BY QUITE A FEW YEARS, WORKING WITH

CREATIVE HEAD MAKES ME FEEL YOUNGER; I AM ALWAYS

TREATED AS ONE OF THE FAMILY AND I HAVE MANY JOYFUL

MEMORIES BEING PART OF THE TEAM. HAPPY BIRTHDAY,

CREATIVE HEAD – 20 YEARS AND STRONGER THAN EVER! I AM

PROUD TO BE A PART OF THIS GREAT ADVENTURE.”

DAVID HAMMOND


DAWN LI SINCE 2000

“WORKING WITH CREATIVE

HEAD – ON THE MAGAZINES AND

ON MANY OTHER BRANDING AND

EVENTS PROJECTS THAT HAVE

BECOME VERY DEAR TO MY

HEART – HAS BEEN A FANTASTIC

RIDE. AND OF COURSE, I HAVE

LOVED WORKING WITH SUCH A

GREAT BOSS, CATHERINE, AND

THE FABULOUS TEAM.”

GRAEME WHITE

“WORKING WITH A TALENTED AND HIGHLY CREATIVE

TEAM OVER THE PAST 20 YEARS, DEVELOPING

THE CREATIVE HEAD ONLINE PRESENCE HAS BEEN

FANTASTIC. I’VE WATCHED CREATIVE HEAD GROW,

BUT THE VISION HAS ALWAYS REMAINED THE

SAME, SHOWCASING THE BEST IN THE INDUSTRY.

THE WEBSITES HAVE GIVEN ME THE OPPORTUNITY

TO FLEX MY OWN CREATIVE MUSCLES USING THE

UNIQUE BRANDING PRODUCED BY THE TEAM AND

THE FREEDOM TO BUILD ON THAT, TO CREATE SOME

STRONG, VISUAL WEBSITES.”

DAWN LI

Woah! Without Dawn there would

be no Creative HEAD website,

no event microsites, no Layered

Online. A rule-breaker and

creative conspirator since the

early days, Dawn’s an exceptional

design talent who’s helped us to

realise so many of our dreams,

especially online. And the funny

thing is, she’s always so calm,

so supportive and so totally in

control that when you’re pushing

the boundaries and breaking

all this new ground it actually

feels completely normal... Where

would we be without Dawn?

SHARP. WITTY. UNFORGETTABLE. And

that’s just his typography! If you want a new

logo, new graphics, or a complete brand ID

re-design (as we often do), Graeme White

is your man – our man! An experienced

magazine designer at the highest level (his

CV featured Condé Nast, IPC Media and

News International before he arrived at

Creative HEAD), Graeme’s high-impact use

of typeface and colour has helped us to

build some of our most popular concepts

– from the bubbly Coterie branding (the

logo neatly communicating ‘audience’ and

‘conversation’) to the awesome power of the

Most Wanted & The It List Awards. We’re

also indebted to Graeme for our playful

‘Pac-Man’ Creative HEAD logo, in use

since 2013 and currently pimped by head

designer Nick for our 20th anniversary.

GRAEME WHITE

SINCE 2007


#CHTurns20

love from

Paul Mitchell


WAVES, STUDIO 54, DISCO-

INSPIRED FASHION BY SAINT

LAURENT, VICTORIA BECKHAM

AND PACO RABANNE

Josh Denholm

Paul

CREATIVE HEAD PARTNERSHIP

Mitchell international stylist and educator

and owner of Reilly Denholm

With Paul Mitchell: 19 years

Josh’s natural style speaks to high-octane glamour, but one

that’s also achievable for his guests in-salon. His passion for

session work is as abundant as it is when he’s behind the chair

in his salon, always full of fun and taking it all in his stride. Josh’s

enthusiasm is infectious and his talent for all aspects of hair is

understandably award-winning – and that’s why Paul Mitchell

adores working with him.

“FROM SCULPTED TO BEACHY

AND LIVED-IN, WAVES ARE MY

GO-TO STYLE AND CONSTANT

HAIR CRUSH. FOR THIS LOOK,

I USED PAUL MITCHELL NEURO

CURL TO HEAT-SET THE WAVES,

WORKING ON DIAGONAL

SECTIONS AROUND THE HEAD

AND IN THE SAME DIRECTION.

ONCE SET AND COOL, I USED A

LARGE WIDE TOOTH COMB TO

LOOSEN THE SET AND RELEASE

THE TEXTURE, CREATING AN

AIRY, UNDONE ’70S KIND OF

FINISH. I LOVE HOW PLAYFUL

AND REAL THIS IS.”

JOSH DENHOLM

PRODUCT LIST: Paul Mitchell Neuro Curl, Paul Mitchell Flexible Style, Hot off the Press,

Extra Body Finishing Spray and Gloss Drops


#CHTurns20

love from

Paul Mitchell

“THIS IS AN EXPLOSION OF

BLONDE CURL, ALL TIED UP TO

CREATE MORE HEIGHT, AND

DECORATED WITH BEAUTIFUL

FLOWERS, WHICH FITS THE

WARDROBE AND FITS MY

MODEL’S BEAUTY – SHE’S ALL

READY FOR SOMETHING!”

STEPHANIE KOCIELSKI

“WE REALLY ENJOY OUR RELATIONSHIP AND COLLABORATIONS WITH CREATIVE

HEAD AND ALL THE FABULOUS AFFILIATED EVENTS AND ACTIVITIES THEY CREATE.

WITH ITS FINGER FIRMLY ON THE PULSE OF THE INDUSTRY AND INNOVATIVE IN

ITS IDEAS, WORKING WITH CREATIVE HEAD IS A GREAT MEETING OF MINDS THAT

BOTH COMPLEMENTS AND ELEVATES OUR BRAND ACTIVITY. FROM ARTICLES TO

PHOTOSHOOTS, BUSINESS EVENTS TO CREATIVE COLLABORATIONS, THE TEAM

HAS THE HAIRDRESSER AT HEART AND ALWAYS SEEKS TO PROVIDE CUTTING-

EDGE CONTENT THAT DELIVERS JUST WHAT’S NEEDED EVERY TIME.”

ZOË VEARS, DIRECTOR OF PUBLICITY, SALON SUCCESS

Stephanie Kocielski

Paul Mitchell VP key customer relations

and artistic director of ARCS salons

With Paul Mitchell: 37 years

Stephanie’s style is surreal, and crazy with purpose – thinking of the end result and helping people

get there, one experience at a time. As a platform artist, educator and artistic director she makes

change a constant thing. She sets goals. She takes risks. She hangs out with the right people. And

she always has a smile on her face every minute and feels like she’s the luckiest person on the

planet. THIS is why Paul Mitchell loves working with Stephanie!


CREATIVE HEAD PARTNERSHIP

Make-up Stefan Jemeel at Stella Creative Artists using Glossier; Models (in order shown) Isobel Dodd at First MGT, Sia at M+P

PRODUCT LIST: Paul Mitchell Neuro Unclipped Small Cone, Paul Mitchell Dry Wash, Extra Body Firm Finishing

Spray, Extra Body Finishing Spray, Freeze and Shine Super Spray and Awapuhi Wild Ginger Styling Treatment Oil

TIM BURTON, DR SEUSS...

QUIRKY AND OFF-THE-WALL


#CHTurns20

MICHAEL BURMAN

SINCE 2002

“I AM DELIGHTED TO WISH CREATIVE HEAD CONGRATULATIONS ON 20 YEARS

OF EXHILARATING, POSITIVE AND SUCCESSFUL PUBLISHING. A COMBINATION

OF ENTHUSIASM, INNOVATION AND A REAL RAPPORT AND UNDERSTANDING OF

THE HAIR INDUSTRY HAVE ENSURED THAT WHAT LOOKED LIKE A BRAVE MOVE

20 YEARS AGO HAS NOW BECOME AN INDISPENSABLE SOURCE OF IDEAS

AND SUPPORT AND INFORMATION. CATHERINE HAS ALWAYS BEEN WILLING

TO PUSH THE BOUNDARIES ON BEHALF OF BOTH HER READERS AND HER

ADVERTISERS AND WE ARE PROUD TO HAVE BEEN ABLE TO PLAY A PART OF

THAT INFECTIOUS ENTHUSIASM. WE LOOK FORWARD TO THE NEXT 20 YEARS.”

MICHAEL BURMAN

MEET MICHAEL BURMAN, managing director

of FE Burman in South London, and the most

creative printer we know. Over the past 18 years

he’s helped us to achieve everything we ever

wanted, from the impeccable to the (almost)

impossible – in print. The man is a genius.

Passionate about what he does and a true

innovator, Michael creates magic out of paper

and ink: Most Wanted tickets in creamy 300gsm

vellum with guest names lavishly picked out in

shining silver foil block… Salon Smart delegate

packs, all super-crisp pristine white and sharply

folded… thousands of Creative HEAD front

covers, each personalised with the recipient’s

name and a unique message… Michael makes

our products look so, so pretty and so, so

premium. And we love the man, too. He’s flexible

and patient with us, and always excited to share

a new idea.


ANNA COFONE SINCE 2001

“THANK YOU AGAIN FOR INVITING ME TO BE

A PART OF THIS SPECIAL ISSUE. I REALISED

YESTERDAY IT WILL BE 20 YEARS IN OCTOBER

SINCE QUALIFYING AS A HAIRDRESSER AND TO

THINK THAT SHORTLY AFTER THAT I ENTERED

THE L’ORÉAL PROFESSIONNEL TALENTSPOTTING

COMPETITION… HOW TIME FLIES BUT ALSO

HOW AMAZING THIS JOURNEY HAS BEEN AND

TO HAVE HAD YOUR AND THE TEAM’S SUPPORT

OVER THE YEARS MEANS EVERYTHING”

ANNA COFONE

WE FIRST CLAPPED eyes on Anna when she

competed in L’Oréal Professionnel’s aptly named

Talentspotting competition back in 2001 (she went

on to win – and we weren’t surprised, given her real

and obvious talent). Suitably impressed, we invited

her to join the line-up in a ‘Young Brits’ feature,

exploring the creative minds of the industry’s most

exciting up-and-coming stars. Anna sent in doodles,

cut-out pictures and handwritten notes that not

only brought her own pages to life but also inspired

our head designer Nick to develop the edgy, raw

scrapbook-style layouts that became a signature

style of Creative HEAD magazine. Nineteen years and

a couple of appearances at our Coterie events down

the line, we reunited with Anna – now styling a host

of music stars including Dua Lipa and Lana del Rey –

as a star of our The Industry documentary, following

the career paths of seven hair professionals. And you

know what? She’s as creative and self-effacing today

as she was back then. “Listen, be kind, humble and

attentive,” is her advice to others.


#CHTurns20

love from Wella

Professionals

“WELLA PROFESSIONALS IS PROUD TO SUPPORT CREATIVE HEAD; FROM THE BEGINNING

WE HAVE WORKED ON SOME INCREDIBLE PROJECTS TOGETHER AND SHARED SOME GREAT

MOMENTS. TO HAVE A BRAND LIKE CREATIVE HEAD, THAT CONSTANTLY DELIVERS INNOVATION

IN ITS PRINT MAGAZINE, ONLINE PLATFORMS AND INDUSTRY EVENTS, IS TREMENDOUS. IT’S A

PLEASURE TO BE PART OF THE JOURNEY AND TO CELEBRATE 20 AMAZING YEARS.”

NICK VAN HOLSTEIN, WELLA PROFESSIONALS GENERAL MANAGER, UK & IRELAND


“I SEE MY MODEL AS A NEW YORK SOCIALITE –

SHE’S DONE WELL IN LIFE, SHE’S TRAVELLED A LOT,

AND SHE’S PICKED UP LOADS OF COOL JUNK AND

STYLING INFLUENCES ALONG THE WAY. I REALLY

LIKE THAT MIXED VIBE – OLD-SCHOOL RETRO WITH

MODERN DETAILS, AND A BIT OF GRUNGE. EVEN

THOUGH THE COLOUR IS PUMPED TO CREATE A

MORE LUXURIOUS AND EDITORIAL FINISH, THE

STACKING AND THE MOVEMENT IN THE HAIR IS

ABOUT PLAYING WITH BOUNCE AND TEXTURE,

MAKING IT MORE REAL AND TOUCHABLE.”

DARREN AMBROSE

CREATIVE HEAD PARTNERSHIP

Darren Ambrose

Wella guest artist and

co-owner of D&J Ambrose

With Wella Professionals:

more than 20 years

WOODSTOCK,

STEVIE NICKS,

JEAN SHRIMPTON

Darren Ambrose is a genius when it

comes to hairdressing as an art form,

creating 360-degree looks that are

visually mesmerising. Every image

has a story like no other, and the

journey that Darren takes us on to

understand his creations is both unique

and wonderful. Darren’s work is not

just about amazing hair; he takes us

to a place that fuses fashion, trends

and history. This, combined with his

impeccable technical knowledge,

is why Wella Professionals loves

to partner with him.

PRODUCT LIST: Wella Professionals Illumina Color 9/0, 10/1 8/1; Wella Professionals

BlondorPlex; Wella Professionals Koleston Perfect ME+ 10/96, 8/13; Wella Professionals

Color Fresh 10/36; Wella Professionals EIMI Natural Volume Hair Mousse, Dry Me Dry

Shampoo and Glam Misk; System Professional LuxeOil Reconstrucitve Elixir


#CHTurns20

love from Wella

Professionals

Robert Eaton

Wella Professionals UK and Ireland

technical director and creative

director at Russell Eaton

With Wella Professionals:

at the start, and for the

past 10 years

Robert Eaton is truly an iconic hair artist. He is a

visionary who creates beautiful, wearable and

utterly stunning hair; he colours in a way that

pushes creative boundaries while still looking

commercial, feminine and beautiful. Robert’s

technical ability and understanding of colour, light

and hair texture, combined with his willingness

to always share and educate others, make him

a pleasure to work with. Robert is unique and

inspiring – a combination that Wella Professionals

is honoured to showcase.

PRODUCT LIST: Wella Professionals KPME+ 10/95, 6/3, 7/17; Wella

Professionals Color Fresh Create Vintage Blush, High Magenta, Nudist Pink;

System Professional Blue Shaper Blowdry Hydro-Gel, Energy Control Flexible

Hold Hair Spray and LuxeOil Reconstrucitve Elixir


CREATIVE HEAD PARTNERSHIP

“I WANTED THIS LOOK TO HAVE

A FEMININE AND ROMANTIC

FEEL – SOMETHING WITH

STRONG CLIENT APPEAL, BUT

WHICH ALSO TALKED ABOUT

COLOUR AND TEXTURE. THE

COLOUR IS A CHERRY WOOD-

INSPIRED PINK-BRUNETTE

– A LIVED-IN, SOFT TONE. THE

STYLING WAS ALL ABOUT

CURL, TEXTURE, MOVEMENT

– SOMETHING THAT REALLY

SHOWCASES THE BEAUTY

OF MULTI-TEXTURE.”

ROBERT EATON

COLOUR, TEXTURE, CURL


#CHTurns20

love from Wella

Professionals

70S PUNK


Akin Konizi

Wella guest artist and creative

director at HOB Salons

With Wella Professionals:

37 years

Akin Konizi has a 20:20 vision like

no other. Widely recognised for his

precision cutting and the ability to

turn ‘ordinary’ into ‘extraordinary’,

when Akin develops a concept, the

quality of his work and craftsmanship

is exemplary. He is a true mentor and

icon, his beautiful style is wearable

yet progressive, and his ability to take

trends and incorporate them into

stunning, show-stopping hair makes

him one of the most highly decorated

hairdressers of recent times.

CREATIVE HEAD PARTNERSHIP

Fashion Isseie Gibbons at Stella Creative Artists; Make-up Eli Wakamatsu at Stella Creative Artists using

Glossier; Models (in order shown) Nathalie S at The Hair Desk, Thea at The Hair Desk, Caroline Ortoli

PRODUCT LIST: Wella Professionals Blondor; Wella Professionals Koleston Perfect ME+

10/8, 0/88, 0/28, 3/0; Wella Professionals Color Fresh Create Powder Blue, Clear, New

Blue, Super Petrol, Never Seen Green; Wella Professionals EIMI Perfect Setting Hair Spray;

Sebastian Professional Dark Oil and Shaper Fierce Hairspray

“I DECIDED ON AN EDGY LOOK, WITH A STRONG

CUT BUT STILL WEARABLE ON THE STREET. IT’S

BASED ON THE GEOMETRY AND PRECISION OF ALL

HOB TECHNIQUES, BUT AT THE SAME TIME MESSY,

TRIBAL. THE COLOURS WERE USED TO ENHANCE

THE CUT – ALTHOUGH VERY STRONG, THEY WORK

WITH THE MODEL’S SKIN TONE AND NATURAL HAIR

COLOUR. IT’S ALL ABOUT THE GIRL AND NOT PURELY

ABOUT WHAT SHE WEARS ON HER HEAD.”

AKIN KONIZI

Colour by Warren Boodaghians at HOB Salons


#CHTurns20

A MORE RECENT addition to Creative HEAD’s preferred

supplier list, the awesome team at Sledge has helped to take

our video content to another level. A regular on cover shoot

call sheets, repeatedly booked to produce our Coterie: In

Session live soirées, and always ready to help us brainstorm

and finesse new concepts and ideas, the genuinely brilliant

and unflappable bunch brings energy, fresh thinking

and fun times to every project while delivering insanely

beautiful, high-quality edits to boot. A cool crew indeed –

we’ve become fast friends.

“THE CREATIVE HEAD TEAM HAS A PASSION FOR THE INDUSTRY

AND ALL THOSE INVOLVED WITHIN IT, AND WORKING WITH

THEM OVER THE YEARS REALLY FEELS LIKE WE ARE PART OF THE

FAMILY. FOR US THIS IS A UNIQUE ENVIRONMENT TO BE A PART

OF AND WHEN WE COME TOGETHER ON SET OR FOR AN EVENT IT

REALLY IS A GREAT PARTNERSHIP THAT CREATES

SOMETHING PRETTY FABULOUS!”

SARAH YEATS, MANAGING DIRECTOR

(PICTURED BELOW RIGHT)

SLEDGE

SINCE 2016


THE RECIPE SINCE 2014

“WE LOVE CATERING FOR THE ANNUAL MOST WANTED AND IT LIST AWARDS

AND WE HOPE THAT YOU LOVE OUR FOOD JUST AS MUCH! IT'S ALWAYS SUCH

A TREAT FOR OUR TEAM TO WORK ON THE AWARDS, AND AFTER 20 YEARS,

HERE’S TO 20 MORE!”

JOHN STOCKTON, MANAGING DIRECTOR (PICTURED ABOVE LEFT)

FOOD, GLORIOUS FOOD… and cocktails and

glassware and crockery and candles and

chefs and sommeliers and waiters. Wowsers!

Catering firm The Recipe serves it all up –

and more! Stir in lashings of creativity and

a splash of drama, add a generous portion

of professionalism, pour in the panache and

finally fold in a big spoonful of passion and

you’ve got the perfect mix, and it’s all gone

down SO well at our MWIT Grand Finals for

the past seven years!


#CHTurns20

SAM MCKNIGHT

SINCE 2013

“CONGRATULATIONS ON YOUR FIRST 20 YEARS! I AM

ABSOLUTELY THRILLED TO BE A PART OF IT, LOOKING

FORWARD TO ANOTHER 20.”

SAM MCKNIGHT

SAM MCKNIGHT IS, of course, a hairdressing god, and the proof (should it be required)

lies in the three Most Wanted Hair Icon trophies that currently festoon his North

London mantelpiece. But there’s another reason why we love and admire him so. Seven

years ago, and with the full encouragement of his agency, Premier Hair & Make-up

(see opposite), Sam stepped out of his sparkling Chanel, Fendi, Vivienne Westwood,

Balmain and Burberry-infused world to join an audience of Creative HEAD readers in

an old school hall in West London and share his experiences and insight in a unique

Coterie event. In doing so, he single-handedly began dismantling the boundaries

that had divided the session and salon worlds for so long. It was a landmark, magical

moment. And it’s a process Sam’s not stopped since, regularly involving himself in

the ‘Creative HEAD World’ and also inviting our readers to join him in his – whether for

private viewings of his Hair By Sam McKnight exhibition at Somerset House, or to help

style catwalk hair at fashion weeks. He has his private side too, of course – even though

he occasionally reveals his secret garden in London (where this shot was taken), where

the tumble of roses, camellias, tulips and daffodils are far away from fashion. “A garden

is totally solitary,” he says. “The work is meditative and it’s at my own pace. I don’t have

to answer to anyone. There are no rules. I make it up as I go along.” Creative HEAD bows

down to Superman Sam McKnight – master hair stylist and force of nature.


"YOU HAVE BEEN A REAL INSPIRATION TO ALL IN OUR

INDUSTRY AND PREMIER HAS LOVED WORKING WITH

YOU AND WATCHING YOU GROW OVER ALL THESE YEARS.”

LINDSAY CRUICKSHANK, DIRECTOR (PICTURED RIGHT)

AND HELEN LISLE-TAYLOR, SENIOR AGENT (LEFT)

OVER THE YEARS, we’ve been fortunate to have

worked with some of the industry’s most brilliant

and most exciting talents – but if it wasn’t for

Premier Hair & Make-up, would we have enjoyed

quite so many unparalleled opportunities to

hook up with the best? We think not. In fact, it

was with a certain Mr Sam McKnight (featured

left), no less, back in March 2013, for a very

special Coterie event, when a much-beloved

relationship blossomed. Since then, we’ve called

upon so many of the talents on Premier’s books

for interviews and quotations, to take part in

shoots, speak at live events, to judge our awards

– and more. And we’re so grateful our calls are

always answered! We’re completely in love with

director Lindsay and her gorgeous team and

totally respect how everybody rallies with us to

make magic things happen.

“CONGRATULATIONS CREATIVE HEAD FOR AN AMAZING 20 YEARS. YOU HAVE

BEEN A REAL INSPIRATION TO ALL IN OUR INDUSTRY AND PREMIER HAVE LOVED

WORKING WITH YOU AND WATCHING YOU GROW” – CREDIT TO COME

PREMIER HAIR AND MAKE-UP

SINCE 2013


#CHTurns20

DEBORAH MURTHA

DEPUTY EDITOR

SINCE 2018

AMANDA NOTTAGE

EDITOR (UK)

SINCE 2008

BELLA PETERS

SPECIAL PROJECTS ASSISTANT

SINCE 2020

CATHERINE HANDCOCK

PUBLISHER

SINCE 2000

ADAM WOOD

CHIEF SUB EDITOR

SINCE 2010

NICK JABBAL

ART DIRECTOR

SINCE 2001

JOANNA ANDERSEN

SPECIAL PROJECTS DIRECTOR

SINCE 2004

LAURA MACLEOD

DIRECTOR

SINCE 2007


EVA VESTMANN

DIGITAL DESIGNER

SINCE 2014

KELSEY DRING

ONLINE AND DIGITAL ASSISTANT

SINCE 2018

ALISON ROWLEY

ONLINE AND DIGITAL EDITOR

SINCE 2015

JENNY BROOKS

SPECIAL PROJECTS MANAGER

SINCE 2018

ANNA SAMSON

EDITOR (IRELAND)

SINCE 2015

THE STAFF

OF DREAMS

MEET THE TEAM. THERE’S JUST 13 OF US, BUT THE AMOUNT OF WORK WE DO MAKES IT LOOK LIKE THERE SHOULD BE

TEN TIMES MORE. ARTICLES ARE WRITTEN, PAGES DESIGNED, PHONE CALLS MADE, DEALS SEALED, PHOTOSHOOTS HELD,

EVENTS ORGANISED, GRAMMAR CHECKED, PODCASTS RECORDED, SOCIAL MEDIA FOLLOWINGS GROWN… EAT. SLEEP.

REPEAT. CREATIVE HEAD COMES FIRST FOR THIS DEDICATED BUNCH – HOLIDAYS, WEDDINGS AND SOMETIMES EVEN

BIRTHS ARE ALL PLANNED SO THEY DON’T CLASH WITH MOST WANTED GRAND FINALS AND SALON SMART WEEKENDS.

NOT EVEN A PANDEMIC COULD STOP US – WE JUST KEPT CALM AND CARRIED ON FROM HOME INSTEAD…


JON BAKER SINCE 2009

FOR MORE THAN a decade we’ve had the

absolute privilege of working with photographer

extraordinaire Jon Baker – the man behind

dozens and dozens of Creative HEAD front covers

(this issue included), as well as every MWIT Grand

Final photoshoot since 2009. This very selfie

was taken in front of another of his photographic

masterpieces. And of course, Jon single-handedly

delivered all 80 images contained within this

awesome 20th anniversary celebration of people,

creativity and superstar style. Not only are we,

frankly, obsessed with Jon’s signature style of

photography, what also never fails to impress us

(while surprising others) is the fact Jon will rock

up to a studio with zero entourage, very little

kit – and no ego. Plus, he’s friendly, fast, cool and

kind – and knows how to make even the most

camera-shy subject relax for a shot. Jon, you are

exceptional at what you do, and you have done

us proud. Never gonna give you up…

THAT'S A WRAP.

TWO DAYS OF ZOOM-FACILITATED PORTRAITURE, SEVEN DAYS IN THE STUDIO, 14 DAYS TRAVELLING THE UK ON LOCATION SHOOTS

(TASKS THAT HAD SEEMED SO DO-ABLE WHEN WE DISCUSSED THIS SHOOT IN EARLY 2020!)… THIS 52-PAGE FEAT OF PHOTOGRAPHIC

WONDERMENT, SPRINKLED WITH MAGICAL MESSAGES, SMACKING OF STYLE AND CELEBRATING AWE-INSPIRING NAMES AND FACES,

IS A FEAST FOR THE EYES AND A THING OF PURE BEAUTY – AND WE’RE SO PROUD TO DELIVER IT TO YOU, OUR DEAR READERS.

WE HOPE YOU’VE ENJOYED EVERY BLISSFUL PIXEL.


CREATIVEHEADMAG.COM

001_RUNWAY_AW20_Covers_GW3.indd 1 07/08/2020 11:31

FOR SALON OWNERS & MANAGERS

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• DISCOUNTED TICKETS TO SELECTED CREATIVE HEAD EVENTS

• EXCLUSIVE COMPETITIONS AND PRIZES

• FREE PRODUCT SAMPLES

The fi rst 20 readers to sign up in September will receive a JOICO K-PAK or K-PAK Color Therapy shampoo

and conditioner duo, worth £48!* One lucky Creative HEAD Club member will win a heavenly hamper of

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Bring me a higher love! Those cover stars from ghd have TWO brand new ghd rise volumising hot brushes

to give our winners, worth £169 each! That will lift your spirits (and your clients’ hair)

Join the Creative HEAD Club now!

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#CHTurns20

by Dirty French Girl and Anne Veck

Charlotte Mensah in 2000

Anne Veck in 2000

JUST

TO SAY…

IT WOULDN'T BE A BIRTHDAY WITHOUT MESSAGES

AND GIFTS, THANK YOU EVERYONE!

Lisa Farrall aged 20

India and Jason Miller in 2000

52 CREATIVE HEAD


by Anthony Turner

Paul Percival and daughter in 2000

Christel Barron-Hough in 2000

Michael Young and Gary Hooker in 2000

FOR MORE birthday fun, head

to creativeheadmag.com

CREATIVE HEAD

53


54

“OUR MISSION IS TO

SPREAD THE CULTURE

OF BEAUTY AND TO

INSPIRE A BEAUTY THAT

CREATES CULTURE.

A BEAUTY THAT IS FREE

FROM STEREOTYPES

AND ENHANCES

UNIQUENESS:

A SUSTAINABLE AND

LASTING, TRUE AND

VISIONARY BEAUTY”


TRUE. VISIONARY. BEAUTY


TRUE TO ITSELF,

AND VISIONARY

Kemon is a story of commitment,

not only to being at the forefront of

innovation, but also to family and

tradition. Our mission is to spread

the culture of beauty and to inspire

beauty that creates culture. A

beauty that is free from stereotypes

and that enhances uniqueness:

a sustainable and lasting, true

and visionary beauty.

We believe the cosmetics industry

will experience a new cultural

transformation towards promoting a

truer and more innovative concept

of beauty: free from stereotypes and

allowing everyone the freedom to

express their personal style. Kemon

aims to be a reference point,

supporting and guiding hairdressers

through their professional evolution.


A FAMILY BUSINESS

Kemon was founded in 1959 in San Giustino, in

the picturesque Umbria region of Italy. For 60

years and over three generations, the Nocentini

family has combined their work with their

personal values of quality, ingenuity and passion

to spearhead an evolution of the concept of

beauty. The responsibility we feel towards others

is a driving force. We relate fi rst and foremost

to people, and follow one essential principle:

listen before you suggest and create solutions.



COMMITTED TO

SUSTAINABILITY

Promoting sustainable use of resources is the

simplest and most natural way to achieve muchneeded

harmony with our ecosystem. That is why

at Kemon we use only multi-utility certified energy

produced from renewable sources. Using 100 per

cent clean energy, we are contributing to reducing

pollution, implementing renewable energy

development and reducing greenhouse gases.

The sustainability of our cosmetics is characterised

by carefully taken decisions on packaging: the

packaging, containers, labels and caps of most

of our lines are 100 per cent recyclable PET,

glass, paper or aluminum. What’s more, some

of our packaging is made from sustainable ecofriendly

sugar cane. Product boxes, leaflets and

communication materials are made from paper

with 60 per cent recovered fibres and 40 per cent

FSC-certified post-consumer fibres. In addition, we

use only Steinbeis unbleached recycled paper in

our offices. Compared to producing virgin paper,

every 500 sheets of recycled paper used saves

83 per cent of water, 72 per cent of electricity and

53 per cent of CO2 emissions into the environment.

Only through careful daily decisions taking

sustainability and ecology into account can our

quality of life and that of future generations be

preserved and improved.


YO COLOR SYSTEM

THE EVOLUTION OF HAIR COLOUR – A TRILOGY OF

PRODUCTS, A SUPER-PROTECTIVE SYSTEM

Kemon’s Yo Color System

transforms hair colour

into a complete wellness

treatment. The gentle,

yoghurt-based, ammoniafree

formulations

contain certifi ed organic

ingredients that protect

the health of the hair,

respecting its structure,

while delivering excellent

results: gentleness,

coverage and lasting

shine. A reliable and

gentle system – a natural

touch for healthy hair and

intense, long-lasting tones.

GENTLE PERMANENT COLOUR

ITS CREAMY TEXTURE CONTAINS NO

AMMONIA OR FRAGRANCE. ACHIEVES

PERFECT COVERAGE OF GREY HAIR AND

INTENSE, BRILLIANT COLOUR RESULTS.

• Quick and easy to apply

• Lightens up to 4/5 levels, thanks to

the super-lighteners

• Total uniformity of tone

• Extraordinarily long-lasting results

• Intermixable shades for bespoke results

• Up to 70 per cent of ingredients from

natural origins


TONE-ON-TONE COLOURING

EASILY PENETRATES THE HAIR WITHOUT

COMPROMISING THE STRUCTURE,

DELIVERING LONG-LASTING COLOUR

RESULTS AND LEAVING HAIR FEELING

SOFT WITH A BRILLIANT SHINE

• Essentially neutral pH

• Does not lighten hair

• Fragrance-free

• Paraben-free

• SLES/SLS-free

• Silicone-free

• Up to 84 per cent of ingredients from

natural origins

DIRECT CONDITIONING

COLOUR GLAZE

COLOURS AND NOURISHES IN A SINGLE

STEP, CREATING MAXIMUM LUMINOSITY

AND HAIR THAT’S FULL OF VITALITY

• Acid pH

• Acts in just three minutes

• Simple to use

• For all hair types

• Easily removed

• Up to 86 per cent of ingredients from

natural origins



THE VELIAN

COMPLEX

In 2006 in the hills of Umbria, not far from our

plant, we converted 20 hectares of land to

organic farming. Two years later we created the

Kemon Open Lab, an open-air laboratory where,

still today, we carry out our research activity

with plants. The results – and the impact on our

cosmetics – have been unprecedented.

The Kemon Velian Complex is a patented

blend of plant extracts resulting from extensive

research conducted by Kemon in collaboration

with Vivacell Biotechnology and the University

of Ferrara.

The studies showed that “specific blends of

extracts of Mullein, Helichrysum, Flax and Dyer’s

Chamomile, produced using plants grown by

Kemon… possess noteworthy anti-inflammatory,

anti-bacterial and anti-oxidant characteristics”

and that the patented Kemon Velian Complex

produces an important synergistic effect, with

results greater than those expected from the sum

of the individual extracts.



ACTYVA

THE FINE LINE BETWEEN SCIENCE AND NATURE

Created in Umbria’s Upper Tiber Valley with 40 naturally derived ingredients, including

Kemon’s exclusive and patented Velian Complex, Actyva treatments are vegan

certifi ed, come in eco packaging and enhance the beauty of hair while maintaining

a healthy scalp.

BELLESSERE

Preserves the natural beauty of

skin and hair

NUTRIZIONE

Restores moisture to dry and

dried-out hair

DISCIPLINA

Tames and softens frizzy,

unruly hair

COLORE BRILLANTE

Enhances, protects and

maintains colour intensity

and shine

NUOVO FIBRA

Restores elasticity to ageing,

weakened or damaged hair

SPECIFICI

Beautiful hair begins with

a healthy scalp

P FACTOR

Prevents hair loss and keeps

hair healthy

LINFA SOLARE

Protects, nourishes and

quenches sun-exposed

hair and skin

VOLUME E CORPOSITA

Delivers body and volume

to fi ne hair



ACTYVABIO

NATURAL BORN BEAUTY

Actyvabio is the fi rst organic professional haircare line certifi ed to the Cosmos Organic

standard. Enriched with patented phyto-complexes with proven soothing properties,

it contains up to 97 per cent natural origin ingredients and up to 86 per cent organic

ingredients and its packaging is both recycled and recyclable.

ACQUA MICELLARE ESSENZIALE

IN-SALON DETOXIFYING TREATMENT

SHAMPOO ESSENZIALE

GENTLE CLEANSING GEL SHAMPOO

BALSAMO ESSENZIALE

MOISTURISING AND

SOFTENING BALM

SHAMPOO ESSENZIALE

RICCO

MOISTURISING AND

SOFTENING GEL SHAMPOO

MASCHERA ESSENZIALE

MOISTURISING AND

SOFTENING MASK


AND

STYLE YOUR BEAUTY

The fi rst Icea Vegan- and Love Nature-certifi ed professional hair styling line, And cares

while it styles, allowing for endless creative results. Enriched with active ingredients that

protect hair from external sensitising agents and cell ageing, with daily use And protects

hair and preserves structure and health.

PRIMER

Primer

05 13

SEAL

HEAT

SERUM

SPRAY

STYLING

Styling

15

SMOOTH

CREAM

23

FULL

FLUID

24

TONIC

CREAM

41

SALTY

MIST

53

STYLE

FOAM


FIN

ISH

ING

Finishing

32

DRY

VOL

40

DRY

POWDER

55

HOLD

SPRAY

25

GLOSS

POMADE

44

VAMP

SPRAY

31

MATTE

PASTE

34

FLEX

GEL

54

FIX

GEL

06

SHINE

SPRAY


TRUE.

VISIONARY.

BEAUTY.

BE PART OF A MORE SUSTAINABLE FUTURE WITH KEMON

FOR MORE INFORMATION OR TO BECOME A STOCKIST, CONTACT THE SALON

SUCCESS TEAM ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK/KEMON

ALSO AVAILABLE IN SALON SERVICES STORES AND ONLINE AT SALON-SERVICES.COM


CREATIVE HEAD ADVERTORIAL

BE PART OF A MORE SUSTAINABLE FUTURE WITH KEMON

FOR MORE INFORMATION OR TO BECOME A STOCKIST, CONTACT THE SALON

SUCCESS TEAM ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK/KEMON

ALSO AVAILABLE IN SALON SERVICES STORES AND ONLINE AT SALON-SERVICES.COM

55


MAKE IT

personal

WHO WANTS TO BE LIKE EVERYONE ELSE ANYWAY? THE NEW

FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL

ALLOWS YOU TO BUILD A FULLY CUSTOMISABLE ROUTINE FOR

CLIENTS FOR A PERFECT FINISH, NO MATTER THE CONCERN

Demand for personalised services has grown exponentially, and the idea of

‘making do’ or ‘one size fits all’ feels a little redundant with all of the opportunities

now available at clients’ fingertips. Which is exactly why professional advice and

bespoke hair consultations are a crucial point of difference to offer clients with

restless fingers hovering over ‘buy now’ buttons on their phones.

Thankfully, Schwarzkopf Professional’s most advanced and powerful repair

technology offers the ability to tailor haircare to address multiple issues. The

breakthrough Fibre Clinix range takes a service-led approach to provide

customisable treatments and transformative results from first use. Hair is

both dry and damaged? No problem. Fine strands unable to cope with heavy

formulas for the colour treatments it’s gone under? Don’t sweat.

Ten years’ worth of hair bonding innovation and research has gone into the

Triple Bonding Technology that is at the core of the Fibre Clinix range. Combined

with C21 Technology, which works to repair the 21 lipid chains present in

hair and bring the cuticle closer to natural perfection, the results are instantly

noticeable. When used as a regime with the Tribond Shampoo and Treatments,

the technology restores the inner and outer hair structure for up to 60 days,* with

complete sealing of hair porosity.**

*When used with Fibre Clinix home care regime. **Wet combing test versus untreated hair.

56 CREATIVE HEAD


ONE IN A million

AS CONSUMERS LOOK FOR EXPERT ADVICE AND PERSONALISED SOLUTIONS, CUSTOMISABLE REGIMES THAT REFLECT INDIVIDUAL NEEDS

ARE AN ABSOLUTE ESSENTIAL – AND IT STARTS FROM THE VERY FIRST PRODUCT. FIBRE CLINIX OFFERS CUSTOMISATION AT EVERY STAGE,

ALLOWING YOU TO TAKE A HOLISTIC APPROACH TO THE HAIR’S NEEDS. BEGIN WITH A CUSTOMISED TRIBOND SERVICE TO TRANSFORM HAIR

CREATIVE HEAD ADVERTORIAL

CLEANSE

Cleans and prepares the hair

structure for a personalised

Fibre Clinix treatment

TREAT

Choose between treatments

for either fine or coarse hair to

improve strength and shine

CUSTOMISE

Select from a range of Fibre Clinix Boosters to mix with the right Tribond

Treatment for your client, to target specific hair concerns and repair

both inner and outer hair damage further

ALL FOR me

TO REALLY SEE THE BENEFITS OF THE FIBRE CLINIX REPARATIVE TECHNOLOGY, SEND CLIENTS HOME WITH A BESPOKE ROUTINE FOR

EFFORTLESS MAINTENANCE. EACH RANGE HAS BEEN DEVELOPED WITH SKINCARE-INSPIRED INGREDIENTS TO TAP INTO THAT TAILORED

APOTHECARY MINDSET OF MIXING AND MATCHING TO SUIT EACH INDIVIDUAL

FIBRE CLINIX

VIBRANCY

FIBRE CLINIX

FORTIFY

FIBRE CLINIX

HYDRATE

FIBRE CLINIX

VOLUMIZE

FIBRE CLINIX

TAME

Utilising alpha hydroxy

acid to enhance colour

vibrancy for lasting results

Strengthen and nourish

the hair fibre with

niacinamide

Deeply nourishing

squalane complex

balances moisture levels

Phytokine gives hair a

lightweight feeling

and fullness

Smoothing ceramides

visibly tame hair for a

smooth, anti-frizz effect

Each range features a Shampoo, Conditioner, Leave-In Conditioner, Treatment and Booster that can be mixed and matched to suit each

and every hair complaint. Prescribe a totally customised product experience to target multiple hair needs with every use.

PROMOTE INDIVIDUALITY FOR CLIENTS WITH THE NEW FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL.

FOR MORE INFORMATION, VISIT SCHWARZKOPFPRO.COM

@SCHWARZKOPFPROUK #FIBRECLINIX

CREATIVE HEAD

57


FASHION IS

FOREVER

A LOT CAN CHANGE IN 20 YEARS, BUT LOVE OF THE TREND-LEADING SPECTACLE OF FASHION SHOWS CERTAINLY HASN’T.

AND BACKSTAGE, NESTLED IN MANY A KIT, HAVE BEEN SOME UNBELIEVABLE BABYLISS PRO TOOLS, READY TO SHAPE FRESH

TRENDS. LET’S TAKE A RETROSPECTIVE LOOK AT SENSATIONAL HAIR WITH SOME OF THE INDUSTRY’S BIGGEST NAMES…

Sam McKnight at

Ralph & Russo A/W20

SEASON AFTER SEASON

ONCE YOU SEE SAM MCKNIGHT AND HIS TEAM WORK THEIR

MAGIC BACKSTAGE, YOU UNDERSTAND EXACTLY WHY THEY’RE

AT THE TOP OF THE FASHION WEEK GAME

Sam McKnight is a giant of the session world. He and his team

have created looks that have gone on to grace the covers of

magazines across the world, and his cool, calm and collected

demeanour backstage belies the technique and attention that

go into every style. Sam and BaByliss PRO have enjoyed a close

working relationship for years, with a shared laser-like focus on

creating beautiful results and driving trends forward.

He’s been around the block long enough to know what

fantastic fashion requires – and you can bet that the sleek black

tools from BaByliss PRO are a key factor in creating all manner of

stunning styles. The rise of the supermodel in the ‘90s brought

a lot of attention to Fashion Week shows. “Vivienne Westwood

Ralph & Russo A/W20

shows in particular really

stick in my memory. So many

incredible looks with Kate

Moss, Naomi Campbell, Amber

Valletta, Shalom Harlow, Linda

Evangelista,” Sam says. But

as fashion brands sought to

change the game and raise

the stakes ever higher, it’s

the change of pace of more

modern shows that stand out.

Sam mentions Dries

Van Noten with Christian

Lacroix for S/S20, as well

as the pastel-toned bobs

weaving through the Palace

of Versailles for Chanel

Cruise Versailles 2013. Fendi

Couture in Rome 2019, too,

was a standout moment in his

wide-ranging career. “It was

outside, with a backdrop of the

Colosseum at dusk. Fifty-four

wigs, dyed to match their outfit

inspired by the hues of Roman

Marble – incredible.”

The transience of the

fashion show is what keeps

drawing Sam back for more.

It’s a defining moment of

that time,” he explains. “The

look of a certain show can

send ripples through the next

few seasons. It captures the

progression within beauty,

the evolution of a trend or

evocative manner of season.”

58

CREATIVE HEAD


With the future of fashion in the balance post Covid-19, Sam remains

hopeful that fashion will continue to make its essential strides forward. “I

hope it will continue to proceed in the most creative way. Without fear and by

embracing the new guidelines, which are a step in the right direction for beauty

teams backstage,” he explains. “I’m looking forward to being with friends and

colleagues again – working alongside my team who have been with me for a

long time.”

One of those artists is Valerie Benavides, who has worked in Sam’s core team

for more than 12 years. That camaraderie, that trust, paired with the creativity

of being at the forefront of trend making is what captures her imagination

season after season. “Some shows I love for the opportunity to travel, others

for the prep and team camaraderie. Nothing brings you together or solidifies

friendships quite like working until 2am, eating pizza and jelly sweets while

making hair croissants or tweed ponytails,” she recalls. “Even packing the

show kit of 16 enormous cases makes you see people for who they are and

appreciate them immensely!”

CREATIVE HEAD ADVERTORIAL

“Hair and beauty

continues to provide

that aspirational

escapism”

VALERIE BENAVIDES

Ralph & Russo A/W20

Ralph & Russo A/W20

“The look of a show can

send ripples through the

next few seasons”

SAM MCKNIGHT

Valerie Benavides

CREATIVE HEAD

59


Syd Hayes at Matty Bovan A/W20

LAST YOUNG RENEGADES

THE SYD SQUAD LEAVES A TRAIL OF TRENDS IN THEIR FASHION

WEEK WAKE. MAKING A SPLASH IS ALL IN A DAY’S WORK FOR SYD

HAYES AND HIS TALENTED TEAM, WITH BABYLISS PRO’S VERSATILE

AND EXPANSIVE COLLECTION ON HAND TO BREAK NEW GROUND

Syd Hayes was on the fast-track to fashion royalty before he

even knew it, finding himself on Guido Palau’s team at the age

of 21. He still gets shivers when he recalls working on Alexander

McQueen’s last ever show. “It was the first of its kind. Streamed

on the internet, which had never been done before, and filmed by

these incredible cameras as models with the most amazing hair

walked down the runway!”

Creating a show-stopping look has become second nature,

notably at Matty Bovan and House of Holland, which carried his

punk-tinged brand of brilliance. Things have come a long way

since that McQueen show, and not just in the size of spectacle.

“Matty Bovan’s S/S20 show was a really big, exciting show

for me,” he recalls. “We collaborated with colourist Josh Wood

on these cool, extra-long dip-dyed pastel ponytails, where the

BaByliss 9000 cordless straightener made its exclusive debut.

It was like the future of haircare was in my hands.” We’re talking

dip-dye like you’ve never seen it, with wall paint stretching up the

sleekest power ponytails we’d ever seen.

He continues: “The cordless 9000 made such a difference

there – the first full-sized, battery powered hair straightener! It

meant that models could still have their ponytails straightened in

the line just before they went out on the catwalk, it’s so versatile.

Pure performance and pure silky straight ponytails. Amazing.”

In a fast-changing world like fashion, you have to be all-in to

keep up, explains Ryan Wood, a key member of both Syd Hayes’

Matty Bovan A/W20 Matty Bovan A/W20

“It was like the future of

haircare was in my hands”

SYD HAYES

60

CREATIVE HEAD


Matty Bovan A/W20

Paula McCash at Matty Bovan A/W20

Paula with Sam Burnett

CREATIVE HEAD ADVERTORIAL

rather than an addition. “One show that really stands out to me was Gareth Pugh

S/S19. All of the models were individual – some had wigs that were shaped into

mohawks, others wore finger wave wigs with a plastic-looking lip that make-up

legend Val Garland created. I loved the diversity of the show, proving fashion

comes in all forms.”

Session stylists are adrenaline junkies at heart. “I love the buzz that comes

with Fashion Week. It’s a lot of hard work and late nights but it’s all worth it when

you see the final results.” Swapping between tools and techniques, facing new

challenges and changing things up from show to show, Paula can’t imagine the

future of fashion not continuing on: “I do hope to get back to an audience and a

live show. I’m quite old fashioned like that but we will have to see.”

Matty Bovan S/S20

“It’s all worth it when you

see the final results”

PAULA MCCASH

Gareth Pugh S/S19

“Fashion Week as we know it

may change, but the industry is

more robust than people think”

RYAN WOOD

Ryan Wood

and Sam McKnight’s teams. “Lots of elements

of the industry have changed over the years, but

shows make front page news and the top models

are the references clients bring in to the salon,” he

explains. “Social media allows clients to follow the

shows and the models, and it’s the top models’

off-duty looks that inspire lots of people now...

myself included!”

His kit always has a stash of the BaByliss PRO

tongs of various sizes: “They are designed for

simplicity, and built to last. Tools can take quite a

battering!” But when it comes to facing forward,

he is resolute. “Fashion Week as we know it may

change, but the industry is more robust than

people think,” he says.

Paula McCash, the Most Wanted Independent

Stylist Award 2019 winner, has earned her place on

Syd’s team for her quick-thinking and deft touches

to leave hair as a fully realised character aspect,

CREATIVE HEAD

61


Richard Phillipart at Marques Almeida A/W20

INSPIRATION STRIKES ANEW

RICHARD PHILLIPART’S TEAM AT FASHION WEEK IS REACHING

LEGENDARY STATUS, AND FOR RICHARD IT’S ALL ABOUT

ASSEMBLING A CHARACTER, AN IDENTITY THAT’S METICULOUSLY

CRAFTED. THE SUPPORT FROM BABYLISS PRO GIVES HIM THE

FREEDOM TO MIX AND MATCH STYLES TO NAIL EACH LOOK

Richard Malone A/W20

“I could go on for hours talking about shows that inspired me!”

says Richard Phillipart, before referencing sculptural shows

by Viktor & Rolf, art at Commes Des Garçons, and Alexander

McQueen’s Horn of Plenty A/W09. “This McQueen show really

did change how I looked at fashion and influenced me to bring an

aspect of storytelling into my work that I have worked to develop

all these years and is just now coming to fruition.”

The distinction between salon and show hair all lies in the

model, the character being brought to life by the clothes, the

hair, the make-up. “I feel that Fashion Week hair has evolved

to include characters more and more. What was once cookiecutter

identical looks for every model is now about embracing

a model’s personal style, natural hair, personality. This is what

makes modern fashion hairdressing.”

Since launching a Fashion Week team, Richard has gone from

strength to strength, looking after increasingly bigger shows, and

his ambition is not dimmed as he looks to grow internationally,

with only the threat of Covid-19 dampening his dreams. “I think

Fashion Week in the future will explore and embrace digital

options… but I don’t see physical fashion shows disappearing,”

he asserts. “I hope and wish they don’t.”

As Richard’s first assistant, Lauren Bell has seen first-hand

just how much thought and backstory goes into creating a

“McQueen influenced

me to bring an aspect of

storytelling into my work”

RICHARD PHILLIPART

62

CREATIVE HEAD


look which comes to life. “Jack Irving at On|Off A/W18, was my

absolute favourite show!” she says. “It was one of the first shows

where I assisted Richard at Fashion Week – I’m still in love with

that hair! We used wigs to make this futuristic beehive which

had strong elements of nostalgia, futurism and just plain punk

because of the texture and high-shine finish.”

It’s safe to say there’s nothing quite like the buzz of Fashion

Week – and Lauren wouldn’t have it any other way. “The fashion,

the fast pace and final result – it’s the full experience!” she says.

“I’m yet to leave a show where I haven’t learnt a new technique or

a better way of doing something.”

Part of that discovery has been experimenting with the wide

array of BaByliss PRO tools. “The BaByliss PRO ItaliaBrava

hairdryer is the best, it’s so lightweight and the boost/turbo

button is insanely good! It’s just so quick to get strong, cold air

for setting looks backstage.”

That Jack Irving show made a big impression on Bailey

Humphreys as well, another key member of Richard’s team.

Lauren Bell

Marques Almeida A/W20

Marques Almeida A/W20

“I’m yet to

leave a show

where I haven’t

learnt a new

technique

or a better

way of doing

something”

LAUREN BELL

Marques Almeida A/W20

CREATIVE HEAD ADVERTORIAL

Bailey Humphreys at

Marques Almeida A/W20

A salon owner, the whirlwind of Fashion Week was like entering

a parallel world for Bailey, but he always emerges with new skills

and inspiration to return to the salon with. “Fashion Week is a

funny place to begin,” he says. “The pressure and intensity of

the work can either have you running back for more or running

away! Working with Richard has developed my skills, taught me

to use hair as a material, and to view product and tools in a such

different way from conventional salon life.”

When you’re pushed to the limit, Bailey’s glad to have the right

tools to hand. “The new BaByliss 9000 cordless straightener is

a game changer!” he says. “It is super-handy for line-ups at

Fashion Week, you can tweak a look right before the model goes

on the runway.”

Richard Malone A/W20

Richard Malone A/W20

Jack Irving at On|Off A/W18

“The pressure and intensity

of the work can either have

you running back for more

or running away!”

BAILEY HUMPHREYS

CREATIVE HEAD

63


CHARACTER

DESIGN

WORKING WITH A DESIGNER TO SHAPE THEIR VISIONS –

RATHER THAN YOUR OWN – IS THE CRITICAL SKILL THAT

SETS APART THE TOP STYLISTS WORKING IN FASHION NOW.

SHIORI TAKAHASHI SPOKE TO US ABOUT HOW TO CREATE

THAT SPACE TO RAISE THE BAR

Creative HEAD: How would you summarise the evolution

of Fashion Week hair and the importance of those

trendsetting looks or characters?

Shiori Takahashi: The celebration of individual style.

This feeling and movement is getting bigger and bigger.

Everyone has different style, taste, lifestyle and, of course,

hair! So, it’s great to see how it’s becoming more about

identifying a character and championing individuality.

CH: What’s the future of Fashion Week going to look like?

ST: Technology is improving all the time and informing the

runway looks. It’s exciting to see more collaborations with

innovative technology taking place.

CH: Where do you start when creating a look? Is it the

clothes, the character?

ST: Both are important starting points but the process feels

more like storytelling. Collaboration is key, in what you’re

drawing from the designer, photographers, stylists, art

directors and so on. The vision or idea is where the magic

happens; understanding the collection, discussing the

characters we want to bring to life. This is when we figure

out the world of these characters, and it unfolds from there.

CH: What advice do you have for young stylists dreaming

of working backstage?

ST: Work hard at developing your craft and put yourself out

there. You will meet and have the pleasure of working with

the most amazing, talented people at every stage of your

career. Don’t give in when times get tough! There will be

many nights where you will still be up colouring hair at 3am

for a 6am call time. But you will look back and be proud you

stuck through it. Believe in yourself and work hard!

Photography: Hugo Yangüela

64

CREATIVE HEAD


THE POWER IS IN YOUR HANDS…

BABYLISS PRO TOOLS GRACE THE KITS OF SOME OF THE BEST HAIR ARTISTS IN

THE WORLD, WHO KNOW THEY CAN RELY ON THEM WHEN TIME IS SHORT AND THE

PRESSURES ARE HIGH. WHEN YOU HAVE FIVE MINUTES UNTIL CALL TIME, YOU

NEED TOOLS THAT GET YOU THE PERFECT RESULTS FAST. HERE ARE THREE OF

BABYLISS PRO’S BEST…

CREATIVE HEAD ADVERTORIAL

BABYLISS PRO TITANIUM EXPRESSION 25MM CURLING TONG

The BaByliss PRO tongs are some of Sam McKnight’s most

used tools, the ones he reaches for to create curls with hold

and movement that never look too ‘done’ or overly styled,

which this mid-size tong excels at. With six sizes to choose

from the range is super versatile for creating any look you can

dream up, from tight corkscrew curls to barely-there waves.

“I love all the sizes in this range. They are light and travel well,”

Sam McKnight team member Valerie Benavides adds.

GCDS S/S20

Gareth Pugh S/S19

BABYLISS PRO

ITALIABRAVA HAIRDRYER

The supercar of hairdryers.

BaByliss PRO teamed up with

Ferrari to design the revolutionary

MaxLife PRO brushless engine, using

four high-strength magnets to deliver

intense power your styling that’s up

to 20 per cent more efficient. It’s also

20 per cent lighter than standard

hairdryers for a comfortable balance

in the hand, as you wield

2,400w of power for up to

10,000 hours of guaranteed

advanced professional

performance.

Matty Bovan S/S20

BABYLISS 9000 CORDLESS STRAIGHTENER

The cordless – yes, truly cordless – straightener is an absolute

game-changer backstage when you’re in cramped conditions or

looking to finish up right before show-time with no power socket in sight.

Ground-breaking Micro Heating Matrix technology is paired with a

powerful lithium-ion battery that lasts for up to 30 minutes to deliver

exceptional style wherever you need it. Curl or straighten effortlessly and

quickly with the curved body design of the styler and choose from three

temperature settings to perfect every look.

DISCOVER HOW BABYLISS PRO TOOLS CAN HELP TO SET YOU APART, BACKSTAGE OR IN THE SALON.

VISIT BABYLISSPRO.CO.UK OR CALL 0370 513 3191

CREATIVE HEAD

65


Ready, set, #CHTurns20

shoot! @charlottemensah –

ready to do her thing!

Vogue contributing editor

@claudia.croft doing socially

distanced #MWIT20 judging

Always on! Special Projects’

Jenny and Joanna multi-tasking

on the #CHTurns20 set

Filming with Louis Byrne

@icaniamandiwillbylouisbyrne

and others for a new project

with @babylissprouk

In the

frame

Remote farms, London studios, briefs,

bookings and copious call sheets, the

Creative HEAD Special Projects team

(@creativeheadmag) spent the summer

on set – here’s a snapshot!

@samburnetthair wigging out

in a barn in Kent, between

shots for our October cover

Images shot before government Covid-19 PPE guidelines changed on 15/08/2020

66

What’s @charlieculleneducation

up to in a Soho recording

studio? Hear more next month…

All change! Salon Smart

has gone digital – tune in

on 27 September –

tickets in store now!

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

@paulpercivalhair’s pet pooch, Obi,

performing for the camera with human

sister Maya #CHTurns20 shoot

Speakers4Schools chose

The Industry film star

Mark Maciver @slidercuts

to give a virtual career talk

Owner of Rielly Denholm,

@josh-denholm, working it

for an upcomng tutorial

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AU REVOIR UNWANTED

RED, ORANGE & YELLOW TONES

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The rights to use this visual are acquired from July 15 th , 2020 to January 15 th , 2022. Beyond that date the use of this visual shall be considered as a breach and you will have to pay any compensation that would be seek by the model or the photographer.

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