Creative Head UK September 2020

THE BUSINESS EDIT
IS GOVʼT FINANCIAL
SUPPORT ENOUGH?
YOU’LL HAVE A better understanding
now, two months or so after reopening, of
just how your business has weathered the
Covid-19 storm thus far. With a plethora of
financial support initiatives on offer, were
salon and barber shop owners happy with
the help they’ve received?
“Applying for the grant initially was a
bit of a learning curve,” admits Sandra
Pajak, financial director at Headquarters
in Kingston-Upon-Thames. “But it’s been
straightforward and each month we’ve
received the grant six days after applying.”
The change to the furlough scheme
has also allowed more flexibility since
July, allowing the salon to put staff on a
combination of part-time work and part-time
furlough. “That enabled us to have everyone
back in for almost all their contracted
hours during the early weeks of July when
H …
NEED A LITTLE KNOW-HOW TO
NAVIGATE AND GROW YOUR
BUSINESS? FREDDIE BANKS,
GENERAL MANAGER UK & IRELAND
FOR KÉRASTASE AND SHU UEMURA
ART OF HAIR, IS HERE TO SHARE
SOME INSIDER KNOWLEDGE…
demand was huge, and then it’s allowed
us to place some staff back on part-time
furlough when it’s been quieter,” she says.
However, Bad Apple founder Gavin Mills
says it could have been flexed further: “Our
busiest period is Fridays and Saturdays, so
furloughing staff for a week at a time means
you can’t have them in on the weekend. We
should be able to do it day by day.”
And in an industry where most salon
owners are company directors paid by
dividend, a huge number have fallen
between the cracks. Gavin adds: “While staff
could either be furloughed or claim support,
owners were left high and dry.”
“Directors have living costs too and the
government’s response to us was to ‘take out
a loan’. We all know that paying back loans
eats into cashflow,” adds Alan Simpson,
founder of Contemporary Hairdressing.
Happy birthday Creative HEAD! Who doesn’t love
to celebrate important moments in life? Even if you
are facing turbulent times, adapting a ‘celebration
mindset’ both personally and professionally is
something I have always found beneficial for
everyone. But what is a ‘celebration mindset’?
It is about consistently acknowledging
when something good happens in your
business and celebrating it. This can be any
win, no matter how big or small, and it doesn’t
have to be celebrated in an extravagant way.
It can be a shoutout in a team meeting, but you
should recognise it nonetheless. But why should
this be important to your salon?
Ever heard the saying ‘success breeds
success’? I’ve always found that celebrating
success helps to reinforce that winning behaviour
and mindset, not only with your team but also
personally to train your brain to see yourself as
someone who IS successful, not someone who is
trying to be successful. But, if you don’t celebrate,
MARCELLO MOCCIA
ROOM97 CREATIVE
HAIRDRESSING, LEEDS
We’d opened a new £350,000
store just four days before
lockdown. We applied
for support through the
government’s Bounce Back
Loan Scheme (BBLS), which
we received through Barclays.
We launched an online store
and that has been a success.
We also operate an academy
in partnership with Barnsley
College, and we ensured all
15 students had the necessary
IT equipment to continue
studying. The BBLS money
was crucial to investment and
turnover is now expected to
reach £750,000 this year.
CREATE A
CELEBRATION MINDSET
you are training your brain to normalise everything
and therefore nothing ever becomes extra special
to encourage you to continue striving. If everything
you do feels ‘average’ you will eventually stop
giving it your all, which can then lead to a drop
in results. I’ve also found making time to bring
everyone together to celebrate as a team can really
ignite this ‘celebration mindset’, as not only will it
help to enhance closeness among the team, but it
also inspires the team to do more great things.
Finally, celebration makes everyone feel great –
and nobody gets tired of that!
I encourage you and your teams to adopt a
‘celebration mindset’ and that every great day, every
delighted client and every success in your salon is
given the recognition it deserves.
WHY HAVE A CELEBRATION MINDSET?
ü Celebrating successes leads to more success.
ü You will inspire the team onto new heights
ü It feels great!
WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK
20
CREATIVE HEAD