IFA International 2020 Edition - Day 2

cleverdis

DAY 2

FRIDAY 4 TH SEPTEMBER 2020

IFA GLOBAL

PRESS

CONFERENCE

A FUTURE OF

ELECTRIC DREAMS

SAFETY INSTRUCTIONS

• After reading, please put this magazine in your

bag or dispose of it immediately.

• To protect everyone, please do not

leave any magazine lying around

at any time.

IFA 2020 MAKES BERLIN THE

GLOBAL CAPITAL OF NEW MOBILITY

SOLUTIONS

NEWS

#03

HOME

APPLIANCES

- A “SWEET SPOT”

#05

EXCLUSIVE

INTERVIEW

Michael

Lohscheller

Opel CEO

EXCLUSIVE INTERVIEW

#06

HUAWEI

– THE VISION

FOR A NEW ERA

IN EUROPE


I NEWS I

EDITORIAL

Richard Barnes

Editor-in-Chief,

IFA International

At home needs and digitisation power industry

While IFA is taking place in very unusual

circumstances this year, it has to be said that

the market has not been hit as hard as some

other sectors. A report released at IFA by

GfK demonstrates that the value of the global

Technical Consumer Goods (TCG) market fell by

5.8% in the first half of 2020. This relatively small

decline came as this market benefitted from “athome”

needs and digitisation during lockdown.

According to the report, volume sales of webcams

surged at one point by 297%, monitors by 120%

and notebooks and computing tablets by 62%

across France, Germany, Italy, Spain and Great

Britain. The result is the IT sector grew by 17.2%

in value terms globally in the first six months of

2020.

When lockdowns were being initiated, consumers

stockpiled frozen food, driving the immediate

demand for freezers. In the weeks between

March 2 and March 22, volume sales grew by

317% in Great Britain and by 185% in Germany.

As consumers adjusted to life in lockdown, the

need for "entertainment at home" kicked in.

Gaming notebooks witnessed strong volume

sales of 55% and gaming monitors were up 62%

in the first half of 2020.

… An extraordinary new dynamic. Hard to keep

up with... but not impossible... thanks to the IFA

Special Edition

Morning

by Jens

Heithecker Briefing

Digital innovation

and future mobility on

the stage

Jens Heithecker

Executive Vice President

Messe Berlin Group /

IFA Executive Director

Opening

conference sets

positive tone

Welcome to Day 2 of the

IFA 2020 Special Edition.

Like yesterday, today will be

very rich in information and

thought leadership, with a

highlight this morning being

a presentation by Opel

CEO Michael Lohscheller

on the SHIFT Mobility

stage. Following this, the

German Federal Ministry of

Economic Affairs and Energy

will be announcing the "Digital

start-up of the Year" awards,

with winners receiving total

prize money of €110,000.

And while these are “live”

events, a lot more is happening

in the IFA Xtended Space.

With this all-new digital

platform, IFA 2020 Special

Edition offers additional

valuable access to the event

in Berlin for all who are on

site and those who cannot

join this year's show on site.

The IFA Xtended Space offers

comprehensive live streams of

keynotes, press conferences,

panel sessions, presentations

and virtual exhibitor

presentations. Trade visitors

and media benefit from firsthand-information

as well as

powerful matchmaking, giving

the opportunity to establish

new business contacts.

Anyone wishing to participate

in the virtual extension of the

IFA 2020 Special Edition can

register free of charge via the

IFA website (www.ifa-berlin.

com)

Kai Hillebrandt

Peter Feld

The opening conference at 9:30 am yesterday

sought to “cut through the noise”. IFA Director

Jens Heithecker introduced Kai Hillebrandt, the

incoming chairman of gfu – organisers of the

show.

“At around 6%, the global decline in sales in the

first half of the year was quite moderate compared

to other industries. This is thanks to both the

innovative strength of our industry and the fact

that the home electronics sectors offer a large

number of technical products for staying at home

that have become increasingly in demand during

the crisis,” said Hillebrandt.

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Peter Feld, CEO of GfK, announced a new

partnership between his organisation and IFA.

“Together, we firmly believe that we can reinject

significant growth for the industry into the market.”

Feld says the key is in providing the “right signal

from the noise”. He said with 83% of shoppers

changing the way they buy since the arrival of

Covid-19, the three key elements affecting the

market are “disruption, acceleration, and data

overflow”

2 IFA INTERNATIONAL • FRIDAY 4 TH SEPTEMBER 2020

www.ifa-international.org


I NEWS I

Press Conferences

at IFA 2020

People have spent a much larger amount of their time at home this

year than usual. We asked Roland Hagenbucher, Managing Director,

Siemens Home Appliances, what impact this is having on demand

for home appliances.

Demand has risen significantly - we

can see that in our sales figures. At

the same time, the results of a current

study by the Zukunftsinstitut (Future

Institute) indicate that

this development will

continue. 20% of the

total population want to

invest in their kitchens

in the forseeable future,

and even 30% of city

dwellers, which means

every third person.

As the number 1 builtin

appliance brand in

Europe, we particularly

benefit from the

new appreciation for

our own four walls.

According to the

study, 72% of city dwellers think a tidy

apartment is important. This promotes

the demand for smart built-in solutions

and devices that disappear again after

use, such as our new glassDraft Air. This

trend was also there before Coronavirus,

but it will continue. The experience of

the past few months has intensified

Roland Hagenbucher

Managing Director,

Siemens Home Appliances

Home Appliances

- a "sweet spot"

20% OF

THE TOTAL

POPULATION

WANT TO

INVEST IN THEIR

KITCHENS

IN THE

FORSEEABLE

FUTURE (…)

again, because if you spend a lot of time

at home, the kitchen will of course gain

tremendous importance. Today, 55% of

those questioned say that high-quality

cuisine gives them a

better attitude towards

life.

What are the current

trends in the field of

major appliances?

The focus is clearly on

smart home appliances

that make everyday

life easier - the added

value of intelligent

technologies and

networking have

proven themselves

especially in the last

few months - whether

while cooking or already shopping,

thanks to large refrigerators with

freshness-keeping systems. But the

topic of design has also increased in

importance in the kitchen - the kitchen

is a status symbol that has to meet ever

higher demands on aesthetics and

functionality

DAY 2 - 4.9.20

9:30 - 9:45 Messe Berlin & GfK Opening Conference Room 3²

9:45 - 10:30 Miele Press Conference Conference Room 3²

10:30 - 10:45 Room change

10:45 - 11:10 Hyundai Hybrid Press Conference Conference Room 4²

11:10 - 11:25 Room change

11:25 - 12:10 Honor Press Conference Conference Room 3²

12:10 - 12:25 Room change

12:25 - 13:10 realme Press Conference Conference Room 4²

13:10 - 13:25 Room change

13:25 - 13:50 Neato Robotics Press Conference Conference Room 3²

13:50 - 14:05 Room change

14:05 - 14:30 Shelly / Allterco Robotics Press Conference Conference Room 4²

14:30 - 14:45 Room change

14:45 - 15:10 Tuya Smart Press Conference Conference Room 3²

15:10 - 15:25 Room change

15:25 - 15:50 Ecovacs Robotics Press Conference Conference Room 4²

15:50 - 16:05 Room change

16:05 - 16:30 GfK - Closing of the day Conference Room 3²

16:30 End of GPC PROGRAMME Day 2

DAY 3 - 5.9.20

10:00 - 10:15 Messe Berlin Opening Conference Room 3²

10:15 - 10:40 Ataraina by Creative Technology

Corporation Hybrid Press Conference Conference Room 3²

10:40 - 10:55 Room change

10:55 - 11:20 Satisfyer Press Conference Conference Room 4²

11:20 - 11:35 Room change

11:35 - 12:00 SHIFT Phones Press Conference Conference Room 3²

12:00 - 12:15 Room change

12:15 - 13:45 IFA Press Conference "Sneak Peek 2021" Conference Room 4²

13:45 End of GPC PROGRAMME Day 3

13:00 - 18:00 EURONICS KNÜLLER MARKT Hall 6.2

6.9.20

11:00 - 14:00 EURONICS General Assembly Hall 6.2

14:00 - 15:00 EURONICS KNÜLLER MARKT Hall 6.2

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IFA GLOBAL

PRESS CONFERENCE

Hall 1.2 / Stand 211

IIFA INTERNATIONAL • FRIDAY 4 TH SEPTEMBER 2020 3


I NEWS I

New RETAIL

NEXT format

plans for retail

experiences

of the future

Retail has a future, but what will

it look like? How can retailers

benefit from changing consumer

behaviours? Why do digital

shoppers still visit stores? What

does phygital mean? And how

does omnichannelling work

best?

The new format IFA RETAIL

NEXT premieres at IFA 2020

Special Edition in a new format

which is a collaboration with the

retail consultants from Liganova,

a company that has worked on so

called phygital sphere, in which

customers enjoy omnichannel

sales experiences - digital and

physical.

Dr Marc

Schumacher

Liganova partner

Liganova partner Dr Marc

Schumacher will kick off

discussions on the prevalence

of technology and what this

means for the world of retail in

the coming years. Jan Toschka,

Retail General Manager Shell

DACH adds the perspective

of the transformation of

service stations to the session.

Following panel discussions will

look at how shared spaces work

in retail - connecting several

industries in one place, and a

summary of recent retail trends

in China

RETAIL NEXT takes place

today from 10.30 a to 12.50 pm

on the stages of IFA NEXT

ADVERTORIAL

OiSHi mobile air cleaner

features electrostatic filter

and negative ion technology

The portable OiSHi air purifier

sports a bespoke high-performance

electrostatic filter, stopping even

the tiniest particles, even to a the

size of a virus (0.1μm).

It is part of the Ataraina range by

Creative Technology from Japan.

Thanks to the negative ions, even

the smallest dust particles, pollen

or other tiny particles in the air are

swept away by the electrostatic

filter. A fan inside the device

provides clean fresh air, ready to

breathe. In contrast to HEPA filters,

the functionality is not affected

by external factors such as high

humidity.

The unit is very light (85g) including

the filter, so users can wear it on

their neck.

As an additional function, the

OiSHi offers the option of inserting

aromatic tablets. Thus, not only

purified air is emitted, but also a

pleasant scent

Hall 1.2 / Stand 206

IFA GLOBAL

PRESS CONFERENCE

Ataraina Press Conference:

Saturday 5 September 10:15 am

Conference Room 3.2

KEY SELLING POINTS

Electrostatic technology

Filters even the tiniest particles

Emits pleasant aromas

4 IFA INTERNATIONAL • FRIDAY 4 TH SEPTEMBER 2020

www.ifa-international.org


I EXCLUSIVE INTERVIEW I

I TRADE TALK I

EURONICS:

IT'S THE HUMAN

TOUCH THAT

COUNTS

Michael Lohscheller with the new Opel Mokka-e

Towards an electric future

Opel CEO Michael Lohscheller addresses

impending challenges at SHIFT Mobility

SHIFT Mobility this year is a forum for global insights and ideas on the future

of mobility, both on site and via streaming and virtual events. Topping the list

of speakers, Opel CEO, Michael Lohscheller, speaks about future challenges,

such as global warming, shares insights into the exciting journey that his

company has started and also talks about how they have successfully made

a comeback as part of Groupe PSA. We asked him to tell us more.

We are in the middle of the greatest

transformation in the history of our industry.

And the Covid 19 pandemic is even increasing

the pressure. I am convinced that agility and

massive change is absolutely crucial for every

company in the automotive industry to remain

successful.

What will be the most disruptive technology

in the coming years?

For sure, electrification, as climate change is

the biggest challenge our generation faces.

That’s why at the moment most of our energy

is devoted to this field. We are turning Opel

into an electric brand, with all the models in

our portfolio being available in an electrified

version by 2024. With this approach, we will

meet the stringent CO2 targets set by the

European Union and we will also not promote

renegotiations of these targets because of the

pandemic. There’s no question that meeting

these targets and reducing CO2 emissions

that significantly requires massive efforts

and huge investments. However, for us this is

also an ethical commitment and we take our

responsibility to contribute to the fight against

global warming very seriously.

Of course, we are also dealing with other

megatrends such as connectivity, autonomous

driving and sharing economy. They will also

change consumer behaviour and thus our

industry significantly, and we are developing

innovative solutions for our customers.

The Shift conference is relatively new. How

important is it for IFA to have developed a

conference concept like this, and why?

You can only be successful if you constantly

question yourself and adapt to new

requirements and changing realities. That’s

true for every company regardless if they

produce cars or organise conferences.

Opel has constantly re-invented itself: from

producing sewing machines to becoming one

of the leading carmakers in Europe. So, I can

only congratulate and encourage you on the

decision to develop such a modern, innovative

and interactive conference format. The

challenges for our industry and society at large

are huge. Platforms that bring leading experts

together to discuss exactly these questions

are extremely valuable and I am very excited

to be a part of the Shift conference this year

SHIFT MOBILITY meets IFA NEXT

Impulse Talk: Disruption is in our Genes

Today, 10:00-10:20 am

SHIFT Mobility Convention

Hans Carpels

President, Euronics

For Euronics, like all others, these

have been challenging times. We

asked the organisation's President,

Hans Carpels what have been the

key issues at stake.

Our aim has been to stay as close as possible

to our consumers, providing them the tools

required for smart working and e-learning,

and as well any other product which

could make the house more comfortable

and cosy. In these special times, our

territorial presence, vicinity to consumers,

dedicated service and relations... our human

touch... have proven to be successful and

appreciated, so our strategy is paying back.

What will be your star product categories

heading up to Christmas?

IT devices will still be in demand, but also

household appliances and value added CE.

COVID 19 has created a cocooning effect

and consumers had time to notice which

products in their home weren’t delivering the

right value.

What are your thoughts on the initiative

by IFA to run a live show despite all the

challenges?

It is a milestone in our industry. We deeply

respect the efforts and we will honour with

our presence

IIFA INTERNATIONAL • FRIDAY 4 TH SEPTEMBER 2020 5


I EXCLUSIVE INTERVIEW I

Beyond 2020 - a vision and

commitment for Europe

Exclusive Interview - Walter Ji -

President of Huawei Consumer BG,

Europe

Huawei's keynote at IFA 2020 focused on the company’s vision and

commitment for Europe beyond 2020. We asked Walter Ji to tell us

more.

Our commitment to innovation is

demonstrated through our seamless, AI

strategy and how it applies in Europe.

It is also important to underline our

commitment to our European operations,

employees, relationships, designers,

developers and other partners, as well

as our commitment to the millions of

European customers who choose and

trust Huawei technology.

Can you expand on your “seamless

AI strategy” and what this means for

consumers?

At Huawei, we have long understood the

trajectory the world is heading when it

comes to technology

and ultimately, people

want a more seamless

and connected life. In

order to provide this, we

have been committed

to delivering our

1+8+N strategy. This is

made up of our market

leading smartphone,

while other smart

devices from Huawei

along with third

party products work

seamlessly together

using Huawei Share

and HiLink. As a

result, this combination forms an easy to

use, completely connected experience

across all user scenarios, whether at

home, in the office, travelling, or focusing

on health and fitness.

How has the Covid-19 crisis changed

your outlook and future projections?

Throughout this unprecedented time,

our customers, employees and partners

have remained our number one priority,

(…) PEOPLE

WANT A MORE

SEAMLESS AND

CONNECTED

LIFE.

and they will continue to do so as we

move forward. People’s needs and

expectations of what technology can

and should do for them is increasing and

so looking ahead, we are continuing to

focus our efforts on being at the cutting

edge of the innovation and technology

people will want in the future, to ensure

the world can stay connected.

You are very dedicated to ecology. What

is Huawei doing to advance the cause of

sustainable development?

Huawei is very committed to building a

better and sustainable future. To give you

some examples, last year we succeeded

in improving the energy

efficiency of Huawei’s

main products by up

to 22%. We also used

1.25 billion kWh of

clean energy in 2019,

which is equivalent

to reducing 570,000

tons of C02. We’re also

continuing to focus on

how we can maximise

the utilisation of

resources throughout

the product lifecycle

and last year, 86% of

products returned to

our company were

reused and only 1.24% of its e-waste was

landfilled. We’re also working hard to use

more renewables.

Sustainability plays a key part in our

plans for Europe in 2020 and beyond. For

example, our next generation of flagship

products will launch later this year with

20% less plastic in the packaging. Our

ultimate goal is to get rid of single use

plastics from all of our packaging.

What are your thoughts on the fact that

IFA has taken the “bold” step of running

a (limited) live show this year?

Technology has played a critical role in

connecting people, as well as helping

to keep many businesses afloat during

lockdowns. We can’t underestimate the

importance of events like IFA, which

exist to showcase the latest products and

innovations, as well as new solutions for

consumers. We believe that this is vital

as we continue to define the new role

technology plays in our lives against this

extraordinary backdrop

Walter Ji

President of Huawei

Consumer BG, Europe

THE CROISETTE IN CANNES,

INCLUDING THE GRAND

HOTEL - SOON TO BE A

MONDRIAN PROPERTY

6 IFA INTERNATIONAL • FRIDAY 4 TH SEPTEMBER 2020

www.ifa-international.org


I PRODUCT SPOTLIGHT I

SATISFYER LAUNCHES A "SEXUAL WELLNESS

REVOLUTION" WITH THE RELEASE OF THE

SATISFYER CONNECT APP

Satisfyer has announced the release of Satisfyer Connect, a

free app that blends intimacy with technology to create a multisensorial

experience that integrates touch, sound and haptic

feedback with compatible Satisfyer devices.

Compatible with all Android and iOS devices, Satisfyer Connect

seamlessly pairs with all Satisfyer Bluetooth devices to playfully

invite intimate explorations in more than 30 languages. Upon

launching the app, users discover an intuitive menu that offers

simple and haptic operation

IFA GLOBAL

PRESS CONFERENCE

Hall 1.2 / Stand 215

Marek

Maciejewski

Product Development

Director, TCL Europe

TCL: a swathe of new

products and technologies

KEY SELLING POINTS

Program Play: App features a

library of pre-installed, guided

programs.

Live Control: Users can design

their own patterns and rhythms

according to their preferences

with a simple stroke of their

finger over the app’s interface.

Distance is not a barrier:

Whether in the same room

or the other side of the globe,

Satisfyer Connect provides

couples with an ability to

enhance their partners sensual

experience. Users just need to invite each other to

connect their apps through a secure connection to

enable control of each other’s devices, exchange realtime

text messages or video.

TCL Electronics arrived at IFA 2020

Global Press Conference with

the newest intelligent audiovisual

processor among a full range of

smart home appliances and highly

anticipated sponsorships under a

theme of "Switch on Possibility".

After an announcement by Frederic

Langin – VP Sales & Marketing – of a

new sponsorship deal involving

footballers such as Gianluigi

Donnarumma in Italy, Saul Niguez

in Spain, Harry Kane in the UK,

Paul Pogba in France, Marco Rues

in Germany, and Krzysztof Piatek

in Poland, a number of major

announcements were made by Marek

Maciejewski, Product Development

Director, TCL Europe.

With TV at the centre of the connected

home, Maciejewski announced a

number of new QLED TVs with

improved local area dimming and

pop-up cameras, powered by the new

TCL PiPQ Engine Gen2 – an all-new

processor. He also announced a joint

venture for the production of inkjetprinted

OLED.

TCL is expanding its mobile portfolio

with two tablets. Eric Beton - Director

Marketing TCL Mobile Europe

announced the TCL 10 TAB MAX

and MID, while the new-tech “eyeopeners”

included a new reflective (no

backlight) tablet -- TCL NXT PAPER,

and a rollable OLED smartphone

display

WHERE TO GO IN BERLIN

Entrecôte Gaststätten GmbH

Schützenstraße 5,

10117 Berlin Mitte/

Am Checkpoint Charlie

Tel: +49 30 20 16 54 96

info@entrecote.de

Metro: U Kochstrasse U6

RESTAURANT

The Entrecôte

The Entrecôte is a restaurant and

brasserie right in the heart of Berlin,

reflecting the spirit of Paris. While the “brasserie lifestyle spirit” can normally only

be found in Paris, loved by many poets, writers and artists, The Entrecôte has

brought this esprit to life in Berlin.

You will find in their great offer of typically French cuisine, dishes such as saumon

fumé, escargots, foie gras, huitres fines de Claire. Entrecôte has maintained its

independence, and has not copied the interiors of its Parisian cousins. There is

no fake Art Deco here, the visitor is perfectly aware of being in Berlin. The modern

and elegant but very comfortable interior is a priority of the management. This

does not in the least impair the lifestyle, quite the opposite.This is what makes the

Entrecôte so real.

Monday to Friday from 11:30 am to midnight;

Saturday and Sunday from 5:30 pm to midnight

BAR

THE PEARL BAR

The Pearl is one of the most innovative

and modern bars in the western part

of Berlin. It's not far from Ber lin‘s

famous “Ku’damm” and is located next

to a waterfall in the base ment of the

“Kantdreieck”, facing the “Theater des

Westens”.

From Friday to Saturday, the team of

The Pearl Berlin presents its vision

of high class nightlife. It is always

more than worth a visit if you are

looking for an extraordinary night

The Pearl Bar

Fasanenstraße 81

10623 Berlin

www.thepearl-berlin.de

life experience in combination with

professional service and the best DJ’s

in town.

Due to Covid-19 you’ll need a table

reservation.

Opening hours:

On Fridays and Saturdays: 9pm

IIFA INTERNATIONAL • FRIDAY 4 TH SEPTEMBER 2020 7



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