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[Best!] Blue Ocean Shift: Beyond Competing - Proven Steps to
Inspire Confidence and Seize New Growth [Pdf]$$
[Best!] Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire
Confidence and Seize New Growth [Pdf]$$
[Best!] Blue
Ocean Shift:
Beyond
Competing -
Proven Steps to
Inspire
Confidence and
Seize New Growth
[Pdf]$$
Description
Named a Best Book of 2017 by AmazonWinner of The Best Leadership and
Strategy Book of 2017 by 800-CEOREAD'Kim and Mauborgne have followed one
blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking
principles of their original work and offers a smart, systematic plan to
help any organization move from competing in existing markets to
creating new markets altogether. You needn't be an entrepreneur or
techie to take advantage of these insights. You just have to be willing
to challenge the assumptions of your industry, ask fresh questions, and--
get this--embrace your humanness.'―Daniel H. Pink,New York Times
bestselling author ofDrive andTo Sell Is Human'BLUE OCEAN SHIFT is
great: Practical, useful, real-world.'―Inc.'An exciting new book
that synthesizes their experience in assisting with the implementation
of Blue Ocean strategy....BLUE OCEAN SHIFT provides us with a
comprehensive guide to enable any organization with the right mindset to
launch and implement a Blue Ocean initiative.'―Forbes'The challenge of
any business is to grow in markets that are crowded and competitive, and
to do it in a way that is intelligent, effective, and humane. In BLUE
OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne
guide you on a journey that will open your eyes to the untapped growth
opportunities in your business, whether you are a startup, small
business, or Fortune 500 company.'―Ram Charan, CEO and board advisor,
New York Times bestselling author ofExecution'[A] stirring business
primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....This
invaluable guide will be empowering to business-minded readers.'―
Publishers WeeklyStarred Review: 'While [Blue Ocean Strategy] helped to
identify new avenues for strategic success, it fell short on providing
the actual steps needed to jump from a crowded marketplace into the
fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a
clear process for business identifying opportunities and developing
plans for change...This tide provides a course of action for readers of
the authors' previous books and should find a large readership among all
organizational levels. Highly recommended.'―Library Journal'BLUE OCEAN
SHIFT proves to be worth the wait. It is a practical, well-written guide
to finding and exploiting blue ocean markets, informed by the
experiences of companies and other organizations that have chosen to
seek them out rather than compete toe-to-toe in established markets.'―
Strategy + BusinessW. Chan Kim and Renee Mauborgne are Professors of
Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy
Institute. They are the authors of the New York Times and #1 Wall Street
Journal bestseller Blue Ocean Shift and the international bestseller
Blue Ocean Strategy, which is recognized as one of the most iconic and
impactful strategy books ever written. Blue Ocean Strategy has sold over
3.6 million copies, is being published in a record-breaking 46
languages, and is a bestseller across five continents. Chan Kim and
Renee Mauborgne rank in the top 5 management gurus in the world in the
Thinkers50 list, a title they have held for ten straight years, and are
the recipients of numerous academic and management awards around the
world including the Nobels Colloquia Prize for Leadership on Business
and Economic Thinking, the Carl S. Sloane Award by the Association of
Management Consulting Firms, the Leadership Hall of Fame by Fast
Company, and the Eldridge Haynes Prize by the Academy of International
Business, among others. They are Fellows of the World Economic Forum and
the founders of the Blue Ocean Global Network.