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Mastering Technical Sales: The Sales Engineer's Handbook

(Artech House Technology Management Library)

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Mastering Technical Sales: The Sales Engineer's Handbook

(Artech House Technology Management Library)

BOOK DETAIL

Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free

business account Series: Artech House Technology Management Library Hardcover: 340 pages Publisher:

Artech House; 2 edition (August 31, 2008) Language: English ISBN-10: 1596933399 ISBN-13: 978-

1596933392 Product Dimensions: 6.2 x 1 x 9.2 inches

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Book Description

Take your career to new heights by adding powerhouse sales and presentation skills to you

technical background. This newly revised and expanded edition of Mastering Technical Sales;

The Sales Engineer's Handbook oilers invaluable insights and tips for every stage of the selling

process, explained stop-by-step by a pair of technical sales pros with successful careers span Ding

decades. The second edition features nearly 40% new material, including how to make the most

of webcasts and remote demonstrations, how to give impressive "snap" demonstrations, and how

to use CRM/SFA systems effectively.