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Mastering Technical Sales: The Sales Engineer's Handbook
(Artech House Technology Management Library)
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Series: Artech House Technology Management Library Hardcover: 340 pages Publisher:
Artech House; 2 edition (August 31, 2008) Language: English ISBN-10: 1596933399 ISBN-13: 978-
1596933392 Product Dimensions: 6.2 x 1 x 9.2 inches
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Book Description
Take your career to new heights by adding powerhouse sales and presentation skills to you
technical background. This newly revised and expanded edition of Mastering Technical Sales;
The Sales Engineer's Handbook oilers invaluable insights and tips for every stage of the selling
process, explained stop-by-step by a pair of technical sales pros with successful careers span Ding
decades. The second edition features nearly 40% new material, including how to make the most
of webcasts and remote demonstrations, how to give impressive "snap" demonstrations, and how
to use CRM/SFA systems effectively.