listingpres_original (11)

cody.ford

Listing & Selling

YOUR HOME

Each Office Is Independently Owned and Operated


YOUR PROPERTY

2424

Sanford Ave

2 Bedrooms | 1 Bath | 1266 Sq. Fq | Built in


GET TO KNOW US

Davis Realty Group was built by Caleb Davis. Caleb and his team are

extremely passionate about two things: real estate and marketing. Davis

knew Real Estate was his future by the young age of 21. He quickly built

a real estate investment company and began buying and selling 20+

homes a year. Doing this much business made Caleb realize that nding

a good agent was next to impossible. Seeing a gap in the market, he

wanted to help more people, so Davis became a licensed broker. Now

he is actively investing, and has helped 81 families last year with their

buying and selling needs..

OUR GOAL

Our goal is to get the most money for your property in the shortest time

frame, guiding you to a smooth closing, reducing stress and saving

you time. This presentation contains helpful information about how we

sell homes.

The Davis Realty Group looks forward to working with you to get your

home SOLD!

Each Keller Williams Realty Office Is Independently Owned and Operated


MEET THE TEAM

Caleb Davis | Team Lead/Lead Agent

Caleb.Davis@kw.com

618-401-8198

Tina Denman | Agent

TDenman@kw.com

618-779-8462

Ali Davis | Lisng Coordinator

Ali-Davis@kw.com

618-580-1842

Zach Saggio | Agent

ZachSaggio@kw.com

618-973-4478

Nida Davis | Agent

iNidahome@kw.com

217-891-8981

Cody Ford | Director of Operaons

CodyFord@kw.com

314-798-2124

Sally Firnkes | Transacon Coordinator

tc1sally@gmail.com

618-954-4345


THE

PROCESS

MARKETING STRATEGY

The real estate transaction is complex -

and navigating you through every step of

the sale is my expertise.

Initial meeting, walk-through

and needs analysis

Sign listing agreement

Negotiate contract

Go under contract

Prepare your property for sale:

staging, photography, etc.

Officially list your property

Facilitate inspection process

Negotiate any issues

Launch “just listed”

marketing campaign

Start showing your house and

hold open house

Final walk-through

Close!

Receive and present offers


MARKETING STRATEGY

REACHING BUYERS

Yard Sign/Open House Sign

Friend, Relative or Neighbor

Real Estate Agent

Home Builder or Their Agent

Directly from Sellers

Print Newspaper Advertisement

Home Book or Magazine

Internet

National Association of REALTORS®

Profile of Home Buyers and Sellers 2018


MARKETING STRATEGY

PHOTOGRAPHY & STAGING

According to the National Association of Realtors, home buyers rated photos as the feature they used most when

searching for a home. From using the best lighting, to the finishing touches in post-production, our on-staff

professional photographers use their expertise to make sure your photos stand out among competing listings.

Staging your home is more than changing up the paint color. We have a professional stager who will walk you

through all the details to make your home "show" ready and appeal to the maximum number of buyers.


MARKETING STRATEGY

FROM OFFER TO CLOSE

INSPECTIONS

Inspections and potential repairs are the number one reason sales don't close. Typically, buyers have a

certain number of days in which to inspect the property and accept or reject the property based upon these

mechanical and structural inspections.

HOW THE SELLER

SEES THE HOME

HOW THE BUYER

SEES THE HOME

HOW THE INSPECTOR

SEES THE HOME

PRE-INSPECTION

Pre-inspection is an opportunity to discover any issues that may be hidden to get ahead of repairs

prior to them being a red flag for a buyer after contract.

HOME WARRANTY PLANS

Home warranty plans go a long way to alleviate some of the risk and concerns buyers have when

purchasing a home. For a modest price, the seller can provide a one-year warranty covering

specified heating, plumbing, electrical, water heater or appliances breakdowns. Additionally, if

offered to buyer, you can obtain sellers coverage at the time of listings.


MARKETING STRATEGY

WHEN WE LIST

• OPEN HOUSE

Conducted by trained agents, ulizing social media posngs, door knocking,

and physical adversing through signage to create exposure for your lisng.

• YARD SIGN

Placement of the "For Sale" sign in your yard will aract the aenon of

neighbors and drive-by traffic.

• INTERNET EXPOSURE

95% of all consumers view properes on the Internet prior to purchasing.

• SOCIAL MEDIA

Your home will be featured on all our social media pages.

• COLOR PROPERTY FLYERS

Full color, professionally designed and printed flyers will be displayed inside

Real Estate Agent

your home for potenal buyers.

• SUPRA KEY LOCK BOX

Your property's security is a top priority. The lockbox records informaon on

everyone who accesses your home, restricng access to your home to licensed

professionals.

• BUYER SCREENING

We market to agents who will bring pre-qualified buyers to your home, help

Internet

reducing stress and eliminang "re-kickers."

• SHOWINGTIME SERVICE

Remote showing convenience that texts/calls/emails sellers to make sure

they know about showings ASAP. We follow-up for deedback within 24

houes of showings.


MARKETING STRATEGY

AFTER WE LIST

• QUICK REPONSIVENESS

Our full-me operaons and sales team is quick to act whenever you have a need.

• SKILLED NEGOTIATING

Your best interest is our best interest, and we will represent you in every phase of the

transacon.

• UPDATES ON THE MARKET

We constantly monitor what the market is doing in your area and inform you

accordingly through weekly and monthly reports.

• ONLINE ACTIVITY MONITORING

We will connue to track how many hits your lisng generates and respond to online

inquiries.

"From the day Caleb walked into our home, he played it very straight. We had an older

historic home (1896) and he worked with us to get it ready and marketable. We had

an offer 16 days aer it listed at a great price and closed 30 days later. We had

already moved out of state so the process was a bit daunng. Caleb was very

responsive to my calls and texts and oen calmed me down when I was stressed and

overwhelmed. He has a great team and we were very comfortable turning our house

into their hands. I highly recommend Caleb & his team if you are looking to sell or buy."

-Mary


SOLD

COMPETITIVE MARKET ANALYSIS

GETTING HOMES SOLD

NUMBER OF HOMES SOLD

$

LIST TO SALE PRICE

Average agent

150+ 98%

Average agent

91%

5

AVERAGE DAYS ON MARKET (SOLD)

Market Area

77

52


COMPETITIVE MARKET ANALYSIS

KEY MARKET FACTORS

THE PROPER BALANCE OF THESE FACTORS WILL EXPEDITE YOUR SALE.

• PRICE

Pricing your home properly from the start is the deciding factor on how long it

will take to sell it.

• CONDITION

The condion of the property affects the price and the speed of the sale. As

prospecve buyers oen make purchases based on emoon, first impressions

are so important. Our team will be able to help in opmizing the physical

appearance of your home to mazimize the buyer's percepon of value.

• COMPETITION

Prospecve buyers are going to compare your property - both the condion

and the price - to the other lisngs in and around your neighborhood. Those

buyers will determine value based on properes that are listed or have recently

sold in the area.

• TIMING

Property values are affected by the current real estate market. Because we can't

manipulate the market, we'll collaborate on a pricing and markeng strategy that

will take advantage of the first 30 days your property is listed. It's the window of

opportunity when buyers and their agents discover your property and are most

likely to visit and make offers.

• LOCATION

Locaon is the single most important factor in determining the value of your

property.

• TERM

Terms structured to meet our objecve are important to successful markeng.


COMPETITIVE MARKET ANALYSIS

PRICING YOUR LISTING

It is very important to price your property at a compeve market value at the

signing of the lisng agreement. Historically, your first offer is usually your best offer.

POTENTIAL BUYERS

WHO WILL VIEW

PROPERTY

15%

10%

MARKET VALUE

10%

30%

60%

$

PRICE

More buyers purchase their

properes at market value

than above market value. If

you price your property at

Market Value, you are

exposing it to a much greater

percentage of prospecve

buyers and you are increasing

your opportunity for a quick

sale.

TIMING

10%

15%

75%

90%

Timing is extremely

important in the real estate

market. A property aracts

the most acvity from the

real estate community and

potenal buyers when it is

first listed. It has the greatest

potenal to sell when it is new

on the market.


FLOOR PLAN OPTIONS

Here's a few preview floor plans

we provide for your lisng!

2D Textured

2D Color

3D Full Color


ABOUT DAVIS REALTY GROUP

RAVING 5 STAR REVIEWS

"Caleb is on top of his stuff. Very

experienced with the market and all

things real estate! Caleb also has a ton

of contacts and always knows who to

put you in contact with. Whether you’re

an investor or looking to buy a home

Caleb is the guy you need!"

-ZILLOW USER

From the day Caleb walked into our

home, he played it very straight. We

had an older historic home (1896) and

he worked with us to get it ready and

marketable. We had an offer 16 days

after it listed at a great price and closed

30 days later. We had already moved

out of state so the process was a bit

daunting. Caleb was very responsive to

my calls and texts and often calmed me

down when I was stressed and

overwhelmed. He has a great team and

we were very comfortable turning our

house into their hands. I highly

recommend Caleb & his team if you are

looking to sell or buy."

Z

-Mary

REPEAT

CLIENTS

(23%)

CLIENTS SERVED

IN 2019

"Caleb’s team was beyond helpful

too. Sally supported us every step

of the way before closing

paperwork and even helped us

gure out what utilities and who

to call to set those items up prior

to closing. Having Sally is an

asset that every realtor should be

able to provide to you.

I would recommend Caleb to

anyone. His knowledge is vast and

the connections he has in real

estate speak volumes. If you want

to close a deal on a home. He

will get you taken care of."

- Vanasch

"Caleb was great from beginning to

end! We started our search as rst time

home buyers and he was right there

with recommendations and knowledge

on different areas. He really listened to

what we wanted and was there to help

with any questions (which we had

many!). The total process had ups and

downs, but he was there to

troubleshoot when necessary. I would

denitely recommend Caleb."

-ZILLOW USER


https://www.kwcares.org/

REPEAT

CLIENTS

(23%)

CLIENTS SERVED

IN 2019


WE PROMISE

To work as a team to ensure a smooth and seamless transaction from start to

nish.

To make every effort to be proactive and limit surprises.

To provide exceptional service by being honest, loyal, understanding and attentive.

To guarantee each client receives top notch experience that they will always think

of and recommend Davis Realty Group to friends and family for all Real Estate

needs.

1254 University Dr Ste. 200.

Edwardsville, MO 62025

SellWithdavis.com

Each Keller Williams office is independently owned and operated

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