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Listing & Selling
YOUR HOME
Each Office Is Independently Owned and Operated
YOUR PROPERTY
2424
Sanford Ave
2 Bedrooms | 1 Bath | 1266 Sq. Fq | Built in
GET TO KNOW US
Davis Realty Group was built by Caleb Davis. Caleb and his team are
extremely passionate about two things: real estate and marketing. Davis
knew Real Estate was his future by the young age of 21. He quickly built
a real estate investment company and began buying and selling 20+
homes a year. Doing this much business made Caleb realize that nding
a good agent was next to impossible. Seeing a gap in the market, he
wanted to help more people, so Davis became a licensed broker. Now
he is actively investing, and has helped 81 families last year with their
buying and selling needs..
OUR GOAL
Our goal is to get the most money for your property in the shortest time
frame, guiding you to a smooth closing, reducing stress and saving
you time. This presentation contains helpful information about how we
sell homes.
The Davis Realty Group looks forward to working with you to get your
home SOLD!
Each Keller Williams Realty Office Is Independently Owned and Operated
MEET THE TEAM
Caleb Davis | Team Lead/Lead Agent
Caleb.Davis@kw.com
618-401-8198
Tina Denman | Agent
TDenman@kw.com
618-779-8462
Ali Davis | Lisng Coordinator
Ali-Davis@kw.com
618-580-1842
Zach Saggio | Agent
ZachSaggio@kw.com
618-973-4478
Nida Davis | Agent
iNidahome@kw.com
217-891-8981
Cody Ford | Director of Operaons
CodyFord@kw.com
314-798-2124
Sally Firnkes | Transacon Coordinator
tc1sally@gmail.com
618-954-4345
THE
PROCESS
MARKETING STRATEGY
The real estate transaction is complex -
and navigating you through every step of
the sale is my expertise.
Initial meeting, walk-through
and needs analysis
Sign listing agreement
Negotiate contract
Go under contract
Prepare your property for sale:
staging, photography, etc.
Officially list your property
Facilitate inspection process
Negotiate any issues
Launch “just listed”
marketing campaign
Start showing your house and
hold open house
Final walk-through
Close!
Receive and present offers
MARKETING STRATEGY
REACHING BUYERS
Yard Sign/Open House Sign
Friend, Relative or Neighbor
Real Estate Agent
Home Builder or Their Agent
Directly from Sellers
Print Newspaper Advertisement
Home Book or Magazine
Internet
National Association of REALTORS®
Profile of Home Buyers and Sellers 2018
MARKETING STRATEGY
PHOTOGRAPHY & STAGING
According to the National Association of Realtors, home buyers rated photos as the feature they used most when
searching for a home. From using the best lighting, to the finishing touches in post-production, our on-staff
professional photographers use their expertise to make sure your photos stand out among competing listings.
Staging your home is more than changing up the paint color. We have a professional stager who will walk you
through all the details to make your home "show" ready and appeal to the maximum number of buyers.
MARKETING STRATEGY
FROM OFFER TO CLOSE
INSPECTIONS
Inspections and potential repairs are the number one reason sales don't close. Typically, buyers have a
certain number of days in which to inspect the property and accept or reject the property based upon these
mechanical and structural inspections.
HOW THE SELLER
SEES THE HOME
HOW THE BUYER
SEES THE HOME
HOW THE INSPECTOR
SEES THE HOME
PRE-INSPECTION
Pre-inspection is an opportunity to discover any issues that may be hidden to get ahead of repairs
prior to them being a red flag for a buyer after contract.
HOME WARRANTY PLANS
Home warranty plans go a long way to alleviate some of the risk and concerns buyers have when
purchasing a home. For a modest price, the seller can provide a one-year warranty covering
specified heating, plumbing, electrical, water heater or appliances breakdowns. Additionally, if
offered to buyer, you can obtain sellers coverage at the time of listings.
MARKETING STRATEGY
WHEN WE LIST
• OPEN HOUSE
Conducted by trained agents, ulizing social media posngs, door knocking,
and physical adversing through signage to create exposure for your lisng.
• YARD SIGN
Placement of the "For Sale" sign in your yard will aract the aenon of
neighbors and drive-by traffic.
• INTERNET EXPOSURE
95% of all consumers view properes on the Internet prior to purchasing.
• SOCIAL MEDIA
Your home will be featured on all our social media pages.
• COLOR PROPERTY FLYERS
Full color, professionally designed and printed flyers will be displayed inside
Real Estate Agent
your home for potenal buyers.
• SUPRA KEY LOCK BOX
Your property's security is a top priority. The lockbox records informaon on
everyone who accesses your home, restricng access to your home to licensed
professionals.
• BUYER SCREENING
We market to agents who will bring pre-qualified buyers to your home, help
Internet
reducing stress and eliminang "re-kickers."
• SHOWINGTIME SERVICE
Remote showing convenience that texts/calls/emails sellers to make sure
they know about showings ASAP. We follow-up for deedback within 24
houes of showings.
MARKETING STRATEGY
AFTER WE LIST
• QUICK REPONSIVENESS
Our full-me operaons and sales team is quick to act whenever you have a need.
• SKILLED NEGOTIATING
Your best interest is our best interest, and we will represent you in every phase of the
transacon.
• UPDATES ON THE MARKET
We constantly monitor what the market is doing in your area and inform you
accordingly through weekly and monthly reports.
• ONLINE ACTIVITY MONITORING
We will connue to track how many hits your lisng generates and respond to online
inquiries.
"From the day Caleb walked into our home, he played it very straight. We had an older
historic home (1896) and he worked with us to get it ready and marketable. We had
an offer 16 days aer it listed at a great price and closed 30 days later. We had
already moved out of state so the process was a bit daunng. Caleb was very
responsive to my calls and texts and oen calmed me down when I was stressed and
overwhelmed. He has a great team and we were very comfortable turning our house
into their hands. I highly recommend Caleb & his team if you are looking to sell or buy."
-Mary
SOLD
COMPETITIVE MARKET ANALYSIS
GETTING HOMES SOLD
NUMBER OF HOMES SOLD
$
LIST TO SALE PRICE
Average agent
150+ 98%
Average agent
91%
5
AVERAGE DAYS ON MARKET (SOLD)
Market Area
77
52
COMPETITIVE MARKET ANALYSIS
KEY MARKET FACTORS
THE PROPER BALANCE OF THESE FACTORS WILL EXPEDITE YOUR SALE.
• PRICE
Pricing your home properly from the start is the deciding factor on how long it
will take to sell it.
• CONDITION
The condion of the property affects the price and the speed of the sale. As
prospecve buyers oen make purchases based on emoon, first impressions
are so important. Our team will be able to help in opmizing the physical
appearance of your home to mazimize the buyer's percepon of value.
• COMPETITION
Prospecve buyers are going to compare your property - both the condion
and the price - to the other lisngs in and around your neighborhood. Those
buyers will determine value based on properes that are listed or have recently
sold in the area.
• TIMING
Property values are affected by the current real estate market. Because we can't
manipulate the market, we'll collaborate on a pricing and markeng strategy that
will take advantage of the first 30 days your property is listed. It's the window of
opportunity when buyers and their agents discover your property and are most
likely to visit and make offers.
• LOCATION
Locaon is the single most important factor in determining the value of your
property.
• TERM
Terms structured to meet our objecve are important to successful markeng.
COMPETITIVE MARKET ANALYSIS
PRICING YOUR LISTING
It is very important to price your property at a compeve market value at the
signing of the lisng agreement. Historically, your first offer is usually your best offer.
POTENTIAL BUYERS
WHO WILL VIEW
PROPERTY
15%
10%
MARKET VALUE
10%
30%
60%
$
PRICE
More buyers purchase their
properes at market value
than above market value. If
you price your property at
Market Value, you are
exposing it to a much greater
percentage of prospecve
buyers and you are increasing
your opportunity for a quick
sale.
TIMING
10%
15%
75%
90%
Timing is extremely
important in the real estate
market. A property aracts
the most acvity from the
real estate community and
potenal buyers when it is
first listed. It has the greatest
potenal to sell when it is new
on the market.
FLOOR PLAN OPTIONS
Here's a few preview floor plans
we provide for your lisng!
2D Textured
2D Color
3D Full Color
ABOUT DAVIS REALTY GROUP
RAVING 5 STAR REVIEWS
"Caleb is on top of his stuff. Very
experienced with the market and all
things real estate! Caleb also has a ton
of contacts and always knows who to
put you in contact with. Whether you’re
an investor or looking to buy a home
Caleb is the guy you need!"
-ZILLOW USER
From the day Caleb walked into our
home, he played it very straight. We
had an older historic home (1896) and
he worked with us to get it ready and
marketable. We had an offer 16 days
after it listed at a great price and closed
30 days later. We had already moved
out of state so the process was a bit
daunting. Caleb was very responsive to
my calls and texts and often calmed me
down when I was stressed and
overwhelmed. He has a great team and
we were very comfortable turning our
house into their hands. I highly
recommend Caleb & his team if you are
looking to sell or buy."
Z
-Mary
REPEAT
CLIENTS
(23%)
CLIENTS SERVED
IN 2019
"Caleb’s team was beyond helpful
too. Sally supported us every step
of the way before closing
paperwork and even helped us
gure out what utilities and who
to call to set those items up prior
to closing. Having Sally is an
asset that every realtor should be
able to provide to you.
I would recommend Caleb to
anyone. His knowledge is vast and
the connections he has in real
estate speak volumes. If you want
to close a deal on a home. He
will get you taken care of."
- Vanasch
"Caleb was great from beginning to
end! We started our search as rst time
home buyers and he was right there
with recommendations and knowledge
on different areas. He really listened to
what we wanted and was there to help
with any questions (which we had
many!). The total process had ups and
downs, but he was there to
troubleshoot when necessary. I would
denitely recommend Caleb."
-ZILLOW USER
https://www.kwcares.org/
REPEAT
CLIENTS
(23%)
CLIENTS SERVED
IN 2019
WE PROMISE
To work as a team to ensure a smooth and seamless transaction from start to
nish.
To make every effort to be proactive and limit surprises.
To provide exceptional service by being honest, loyal, understanding and attentive.
To guarantee each client receives top notch experience that they will always think
of and recommend Davis Realty Group to friends and family for all Real Estate
needs.
1254 University Dr Ste. 200.
Edwardsville, MO 62025
SellWithdavis.com
Each Keller Williams office is independently owned and operated