EBOOK [P.D.F] Marketing Research: An Applied Orientation Full Pages Details
Details Product: For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Author: Naresh K. Malhotra
Format: PDF / EPUB / MOBI
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