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THE DIFFERENCE IS YOU - Lundquist College of Business ...

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A Bright Future<br />

You’ve read the papers and watched the news, and<br />

you’ve probably experienced some repercussions <strong>of</strong><br />

the recession in your own household. Yet, in the face<br />

<strong>of</strong> all this, you chose to invest in the University <strong>of</strong><br />

Oregon’s <strong>Lundquist</strong> <strong>College</strong> <strong>of</strong> <strong>Business</strong>.<br />

This Annual Report to Investors 2008–9 overviews the impact that your funds<br />

have had on the college, our students, our faculty, and programs. You’ll see that<br />

in a challenging economy, with dwindling state funding, we’ve carefully evaluated<br />

our position in the market and leveraged our strengths to maximize the return on<br />

your investment.<br />

As you read pr<strong>of</strong>iles <strong>of</strong> students you’ve aided and review our financial data, you’ll<br />

probably notice that state support is estimated to provide only 9 percent <strong>of</strong> our<br />

budget this year (compare that to 34 percent in the 1975–76 school year), and<br />

that state funding per student at our university is a fraction <strong>of</strong> what is provided to<br />

other public schools around the country.<br />

We are able to bridge that gap because <strong>of</strong> you—our dedicated alumni and<br />

supporters. Total giving to the <strong>Lundquist</strong> <strong>College</strong> <strong>of</strong> <strong>Business</strong> was up this year,<br />

almost rising to prerecession levels. As a result, we hired more new tenure-track<br />

faculty members than most business schools in the nation, and we awarded<br />

scholarships to dozens <strong>of</strong> deserving students.<br />

But more than this direct impact, your generosity is a vote <strong>of</strong> confidence in our<br />

students and faculty, empowering them to make a difference, lead, and discover<br />

opportunities for business and economic growth.<br />

On behalf <strong>of</strong> the entire college, thank you. Your support is more than just a gift:<br />

it’s an investment in our collective future.<br />

Highs and Lows<br />

Within months <strong>of</strong><br />

earning her M.B.A. from<br />

the <strong>Lundquist</strong> <strong>College</strong><br />

<strong>of</strong> <strong>Business</strong>, Celine<br />

Seeger experienced<br />

the gut-wrenching lows<br />

and euphoric highs <strong>of</strong><br />

starting a company. The<br />

Berlin, Germany, native<br />

graduated in December<br />

2008 with a specialization<br />

in entrepreneurship. She<br />

barely had time to hang her<br />

diploma when she joined<br />

start-up Alpzite LLC as vice<br />

president <strong>of</strong> marketing and<br />

finance.<br />

Seeger came to UO to study<br />

entrepreneurship after a stint in<br />

marketing with Intel’s German<br />

operations. The reputation <strong>of</strong> the<br />

<strong>Lundquist</strong> Center for Entrepreneurship<br />

lured her, along with Eugene’s laidback<br />

West Coast lifestyle and the<br />

M.B.A. curriculum, which allowed her to<br />

tailor a program to suit her passion for<br />

technology product development. Pivotal,<br />

too, was a scholarship that paid half her<br />

tuition.<br />

To hone her product development<br />

smarts, she supplemented her core<br />

business courses with studies in<br />

psychology and industrial design. She<br />

also took advantage <strong>of</strong> experiential<br />

opportunities to work on a technologytransfer<br />

project for the Pacific Northwest<br />

National Laboratory, to meet investors,<br />

and to learn to raise capital.<br />

Those experiences proved invaluable<br />

when she joined Alpzite. She’d met<br />

Alpzite founder Ken Furnanz, a former<br />

Intel s<strong>of</strong>tware engineer, in Germany. In<br />

Oregon, the pair had hoped to shepherd<br />

development <strong>of</strong> its first product, a<br />

pet-tracking device known as the Pet<br />

Compass. But development schedules<br />

dragged, costs mushroomed, and

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