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Business Data Science: Combining Machine Learning and
Economics to Optimize, Automate, and Accelerate Business
Decisions
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Amazon Business : Save 25% off first $200 of business supplies. Register a free business account
Hardcover: 352 pages Publisher: McGraw-Hill Education; 1 edition (August 21, 2019) Language: English
ISBN-10: 1260452778 ISBN-13: 978-1260452778 Product Dimensions: 1.2 x 7.4 x 9.2 inches Shipping
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Book Description
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher
for quality, authenticity, or access to any online entitlements included with the product. Use
machine learning to understand your customers, frame decisions, and drive value Spreadsheet
models and pivot tables were once the cutting-edge tools of business analysis. But the Big Data
revolution has changed everything. Tasks that once required armies of business analysts are being
automated and scaled with software, allowing decision makers to go deep into the data to
understand how their business is running and what their customers want. This has led to a new
superstar job class: the Business Data Scientist who is able to combine science and engineering
tools with business and economic context to build data analyses that drive better decisions. Matt
Taddy, developer of the Big Data curriculum at the University of Chicago Booth School of
Business, has made a career of training students to use economic principles to connect business
decisions to massive data. Business Data Science is an essential primer for those who want to use
cutting-edge machine learning to have a real impact on the direction of their business. With
Business Data Science, readers will learn:The key ingredients that make ML work, without
getting lost in the hype, and a playbook for how ML and AI can be used to solve business
problemsA wealth of real-world examples, including applications of text analysis, pricing and
demand estimation, A/B experiments, and customer behavior analysisHow to move from
correlation to causation and to use ML tools to make business decisionsAn example-driven
education in scripting in R, including a wealth of R-code examples, giving you a launch pad for
your own workScalable frameworks ideal for modern cloud computing environmentsWith
Business Data Science you have everything you need to connect business problems to data and
drive decisions with data analysis. You'll understand your customers better, make more informed
business decisions, achieve maximum value--and thrive in today's data-driven economy.
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