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Business Data Science: Combining Machine Learning and

Economics to Optimize, Automate, and Accelerate Business

Decisions

BOOK DETAIL

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Hardcover: 352 pages Publisher: McGraw-Hill Education; 1 edition (August 21, 2019) Language: English

ISBN-10: 1260452778 ISBN-13: 978-1260452778 Product Dimensions: 1.2 x 7.4 x 9.2 inches Shipping

Weight: 1.4 pounds (View shipping rates and policies)

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Book Description

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher

for quality, authenticity, or access to any online entitlements included with the product. Use

machine learning to understand your customers, frame decisions, and drive value Spreadsheet

models and pivot tables were once the cutting-edge tools of business analysis. But the Big Data

revolution has changed everything. Tasks that once required armies of business analysts are being

automated and scaled with software, allowing decision makers to go deep into the data to

understand how their business is running and what their customers want. This has led to a new

superstar job class: the Business Data Scientist who is able to combine science and engineering

tools with business and economic context to build data analyses that drive better decisions. Matt

Taddy, developer of the Big Data curriculum at the University of Chicago Booth School of

Business, has made a career of training students to use economic principles to connect business

decisions to massive data. Business Data Science is an essential primer for those who want to use

cutting-edge machine learning to have a real impact on the direction of their business. With

Business Data Science, readers will learn:The key ingredients that make ML work, without

getting lost in the hype, and a playbook for how ML and AI can be used to solve business

problemsA wealth of real-world examples, including applications of text analysis, pricing and

demand estimation, A/B experiments, and customer behavior analysisHow to move from

correlation to causation and to use ML tools to make business decisionsAn example-driven

education in scripting in R, including a wealth of R-code examples, giving you a launch pad for

your own workScalable frameworks ideal for modern cloud computing environmentsWith

Business Data Science you have everything you need to connect business problems to data and

drive decisions with data analysis. You'll understand your customers better, make more informed

business decisions, achieve maximum value--and thrive in today's data-driven economy.


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