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Brand Bible: The Complete Guide to Building, Designing, and

Sustaining Brands

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Brand Bible: The Complete Guide to Building, Designing, and

Sustaining Brands

BOOK DETAIL

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Flexibound: 312 pages Publisher: Rockport Publishers (February 1, 2012) Language: English ISBN-10:

159253726X ISBN-13: 978-1592537266 Product Dimensions: 8.5 x 0.9 x 9 inches Shipping Weight: 2.3

pounds

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Book Description

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences

of modern design going back through time, delivering a short anatomical overview and examines

brand treatments and movements in design. You'll learn the steps necessary to develop a

successful brand system from defining the brand attributes and assessing the competition, to

working with materials and vendors, and all the steps in between. The author, who is the president

of the design group at Sterling Brands, has overseen the design/redesign of major brands

including Pepsi, Burger King, Tropicana, Kleenex, and many more.


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