The Garage 318

NEWS 22
NGK Spark Plugs to
help garages profit
from rise in MoTs
NTK – the vehicle electronics brand of NGK Spark Plugs
– is this month (September) stepping up its campaign
to urge garages to be prepared for a surge in demand
for MoTs which are set to double this autumn with an
additional 1.7 million expected in October alone.
Motorists were granted COVID-19 led MoT exemptions from
March 30 until August 1 with the exemptions beginning to
expire this autumn which is already a busy time for MoT
testing.
Garages and MoT specialists are being encouraged to
book vehicles in early for their MoTs in order to avoid
disappointment and to ensure they keep their customers on
the road.
It is estimated more than 140,000 vehicles will fail on
emissions in October alone and NGK is making it even more
attractive for garages to fit NTK Lambda sensors to cope
with the inevitable increased demand.
NGK is the world’s largest manufacturer of Lambda
sensors under the NTK brand and is an original equipment
(OE) supplier to many of the world’s leading vehicle
manufacturers (VMs), with the same components being
supplied to the UK automotive aftermarket.
Throughout September and October the company is
increasing the level of reward points for NTK Lambda
sensors through its market leading garage reward
programme BoxClever, from 100 to 1000 points per sensor!
Garages are encouraged to insist on NTK Lambda sensors to
ensure they benefit from the temporary increase in points.
Mark Hallam, Marketing Manager, NGK Spark Plugs
(UK) Ltd, said: “As we enter autumn, demand for MoTs is
unprecedented. We believe that with more than 140,000
vehicles likely to fail the emissions element of the MoT test
in October alone there will be an increase in demand for
Lambda sensors and with our BoxClever bonus points offer
starting this month there’s never been a better time to fit
NTK Lambda sensors.”
NTK is the World’s No.1 in engine sensors and during
September and October the BoxClever bonus points
offer of 1000 points also extends to NTK exhaust gas
temperature sensors (EGTS), which monitor the exhaust gas
temperatures to enable the efficient operation and protection
of vital components, and NOX sensors, which work in
conjunction with associated exhaust after-treatment devices.
There are good reasons why NTK Lambda sensors are the
No.1 choice of VMs around the world, they are ‘Similar but
different’.
NGK says the experience it has in supplying the VMs
worldwide allows it to offer exactly the right sensor for every
vehicle application. The company says distributors should
encourage garages to always go with a bespoke OE-quality
Lambda sensor and steer well clear of ‘universal sensors.’
THE IGA IS RELEASING THE GARAGE GUIDE TO ONLINE PRESENCE
The Independent Garage Association
(IGA) is releasing the Garage Guide to
Online Presence to help independent
garages promote their own image and
online presence, negating the need
to rely on third-party work provision
companies.
The 68-page guide contains step-bystep
instructions on how to develop
company branding, set up a website
and social media pages, create Google
Business and Maps listings, learn
about online marketing methods,
collect analytics and respond to
reviews.
Stuart James, IGA CEO, said:
“Events in recent months have shown,
more than ever, the importance
of having an online presence to
communicate with customers and
generate business.
“While third-party work provider
websites are a tempting, easy option
for independent garages to maintain
visibility online, they stifle brand
identities and create a barrier between
garages and their customers, all while
charging expensive rates.
“The Garage Guide to Online
presence will give independent garages
the knowledge and confidence to create
a new profile or expand their existing
online branding without the need to
rely on work providers, helping their
business thrive while saving money on
marketing.”
The Garage Guide to Online Presence
will be distributed as a paperback
book to IGA members this month.