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Strategic Marketing Management, 9th Edition
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business account Paperback: 296 pages Publisher: Cerebellum Press; 9th ed. edition (January 1, 2018)
Language: English ISBN-10: 1936572508 ISBN-13: 978-1936572502 Product Dimensions: 7.5 x 0.6 x 9.2
inches Shipping Weight: 1 pounds (View shipping rates and policies)
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Book Description
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and
offers a structured approach to identifying, understanding, and solving marketing problems. This
book presents a comprehensive framework for developing sound marketing strategies that guide
business decisions involving product and service design, branding, pricing, sales promotion,
communication, and distribution. The concepts, principles, and frameworks advanced in this book
apply to a wide range of organizations, from startups to established enterprises, from packagedgoods
manufacturers to value-added service providers, from nonprofit entities to for-profit
corporations.
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