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Mastering Technical Sales: The Sales Engineer's Handbook (Artech House

Technology Management Library)

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Series: Artech House Technology Management Library Hardcover: 340 pages Publisher: Artech House; 2 edition (August

31, 2008) Language: English ISBN-10: 1596933399 ISBN-13: 978-1596933392 Product Dimensions: 6.2 x 1 x 9.2 inches

Book Description

Take your career to new heights by adding powerhouse sales and presentation skills to you technical background. This

newly revised and expanded edition of Mastering Technical Sales; The Sales Engineer's Handbook oilers invaluable

insights and tips for every stage of the selling process, explained stop-by-step by a pair of technical sales pros with

successful careers span Ding decades. The second edition features nearly 40% new material, including how to make the

most of webcasts and remote demonstrations, how to give impressive "snap" demonstrations, and how to use CRM/SFA

systems effectively.

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