CHUK October 20

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In print•online• online•everywhere!

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£4.50 OCTOBER 2020

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TEXTURE AND NATURE,

IN ALL THEIR GLORY


HAIR Lisa Farrall and Sam Burnett, assisted by Jamie Benny, for BaByliss PRO

MAKE-UP Wendy Turner @Frank Agency

STYLING Maria Angelova @Stella Creative Artists

PHOTOGRAPHY Lewis Hayward, assisted by Lucy Rooney

REPORTAGE PHOTOGRAPHY Sarah Seal

MODELS Priscilla Anyabu @Malc Agency; Charlie Brogan, Fiona McCormick and Pia Cruz @Nevs

SHOT ON LOCATION at Moat Farm, Kent via Farm Locations


CREATIVE HEAD PARTNERSHIP

If you down to

the wds today,

you’re sure of a

big surprise...

THE UNPRECEDENTED EVENTS of 2020

have left many of us craving freedom and wide

open spaces, and given us a greater appreciation

of nature and its beauty. We’re also celebrating

natural textures like never before, returning to

a feeling that’s less processed, more raw and

authentic. This is an embrace of soft shapes

and movement, of hair that is wearable yet

editorial, on trend. This is true beauty in nature,

a juxtaposition of fashion-led looks with a setting

that only Mother Nature can supply.

On location in Kent’s bucolic landscape, Creative

HEAD and BaByliss PRO tested modern styling

marvels Lisa Farrall and Sam Burnett to find

their inner fashion farmers and cultivate terrific

textural tributes to a life less urban. A wardrobe

loaded with patterns, fluid cuts and flowing

fabrics complemented by a dewy glow-up with

soft pops of colour, this is a wonderful worship to

the wonders of the wild – shot in the grounds of a

house, a very big house in the country. Bring your

wellies and come for a ramble…


“IN ALL THINGS

IN NATURE,

THERE IS

SOMETHING

OF THE

MARVELLOUS”

Aristotle

Sam’s kit: BaByliss PRO Italia BRAVA hairdryer; BaByliss Cordless Curling Tong

“This story starts with a more

natural finish, just helping

the hair’s natural wave.

We twist-dried on a low heat

then created a little more bend

with the new BaByliss Cordless

Curling Tong, a loose tong in

different directions to create

some irregularity. It looks that

bit more lived-in, more gutsy.”

Sam Burnett


CREATIVE HEAD PARTNERSHIP

Lisa’s kit: BaByliss PRO Italia BRAVA hairdryer, BaByliss PRO Titanium Expression 13mm Curling Tong

“Thinking about what I wanted to create, I

imagined something that was a little more wild and

free to fit the surroundings. Adding a curly hair

piece, the BaByliss PRO Titanium Expression 13mm

Curling Tong was great to give a really natural curl.

I carefully went through with my scissors, literally

picking up strands of the curl and cutting, just to

add more shape and a more natural finish. Around

the front I left a section of the hair out and finger

waved this with strong gel. I wanted to bring some

structure and hardness to the soft texture.”

Lisa Farrall


“I’ve kind of got these

two personalities – I’m

originally from a little

country town in the

Midlands so I’m a bit of a

country bumpkin at heart,

but I was always the wild

one in the village. I love the

city and always visited a

different one each weekend

for a night out, so as soon

as I could I was off chasing

the bright lights. I’m a mix

of country and city; a real

ying and yang”

Lisa Farrall


CREATIVE HEAD PARTNERSHIP

Park

life

Lisa’s kit: BaByliss PRO Italia BRAVA hairdryer,

BaByliss 9000 Cordless Straightener

“It’s such a pretty landscape, I thought about how

I could create something tougher with texture that

would contrast those pretty florals. The BaByliss

9000 Cordless Straightener got the hair super-shiny

and sleek, then I just went into the hair for really

beautiful, casual knots. It’s romantic but still quite

edgy; the twists make the look a little tougher, but

with softness around the perimeter.”

Lisa Farrall


Nature studies

“This is all about the prep, enhancing texture and securing

the structural points. It’s about working with the hair to

create a really good counterbalanced silhouette. The support

at the back allows some free-flowing pieces and that classic

half-up/half-down finish. It’s so important to show texture

being celebrated; it helps break down societal messages that

tell us we should all look a certain way.”

Sam Burnett

Sam’s kit: BaByliss PRO

Italia BRAVA hairdryer


CREATIVE HEAD PARTNERSHIP

“My favourite countryside

memory? I couldn’t possibly

talk about that! Actually, it’s

going camping as a kid. My

grandmother lived in Lewes

near Brighton so I spent

a lot of time there when I

was growing up. It’s coastal

countryside and I remember

it would always rain and

you’d be around the barbecue

under an umbrella!”

Sam Burnett


Wild

things

Lisa’s kit: BaByliss Cordless Curling Tong, BaByliss Cordless Waving Wand

“As with any story, I want something that’s

unexpected. Against the woods and the

fields this is a real floaty finish but so far

away from classic curls. I’ve given it more

grit, more texture. There are a few hidden

braids underneath, getting it really nice and

thick, and with a little wind you’ll see the

movement. The BaByliss Cordless Waving

Wand is perfect to get that wave in; all you

need to do is dress it out so it isn’t too

polished. It’s about a feeling – this is a girl

from the city going to the country... and

it just so happens she’s on a farm, getting

tattooed by Farmer John!”

Lisa Farrall


CREATIVE HEAD PARTNERSHIP

Sam’s kit: BaByliss PRO Italia BRAVA hairdryer; BaByliss PRO Titanium Expression Deep Waver, BaByliss 9000 Cordless Straightener

“Very airy, full and fluffy texture – it both

belongs in its surroundings and also offers

contrast. Crimping in at the roots creates

volume, guts and body to support the hair.

Then we worked with an elastic figure of

eight technique, pressing the hair with the

BaByliss 9000 Cordless Straightener and

brushing everything out to create loads of

volume and texture.”

Sam Burnett


Garden

party

Lisa’s kit: BaByliss PRO Titanium

Expression 13mm Curling Tong

“I love taking an idea out of one scenario and dropping

it into another – why can’t this natural scene play host to

something really city-based, like a club? It’s the new world

of staycations and the internet creeping into the country

cottage… streaming Spotify in the fields! This is giving me

a real ‘Diana Ross is getting her milk from the farm’ vibe!

It’s just really floaty. I added a full lace wig piece from WIG

London for a little extra drama, then used my hero, the

Titanium Expression 13mm Curling Tong from BaByliss

PRO, to give real tight curls before brushing it out from

the root, pulling it out rather than down. That gives major

fullness and shows how the same tool can do so many

different things. It all depends how you dance with it!”

Lisa Farrall


CREATIVE HEAD PARTNERSHIP

“What does ‘beauty in

nature’ mean to me?

Beauty is nature and

that’s the same for you

– be you. That might

mean bleached hair, that

might be embracing your

texture. Being completely,

unapologetically,

authentically you – that’s

beauty in nature’”

Lisa Farrall


Field of


CREATIVE HEAD PARTNERSHIP

dreams

TEXTURE CELEBRATED IN BEAUTIFUL

NATURAL SURROUNDINGS – SEE HOW

LISA AND SAM THRILLED ON THE FARM...


Looks created in accordance with government

Covid-19 PPE guidelines at time of shoot

Born in a barn

THE LOOKS WERE RAVISHING; THE CREATION WAS RUSTIC. THE DOORS

ARE OPEN, COME IN AND MEET THE STYLISTS IN THE STABLE

Lisa Farrall

DESCRIBE YOUR

HAIRDRESSING STYLE:

“Fearless, unapologetic and inspired by

art and life! And I like to be thoughtprovoking,

to create a feeling.”

An indisputable voice in session – and

also education and hair equality –

Lisa has been turning heads with her

creativity on an international stage

for nearly two decades. The talent

she styles runs the gamut from A$AP

Rocky and Kendrick Lamar, to Rihanna

and Gisele, with a little Ed Sheeran

to boot. This girl is the epitome of

versatile but it doesn’t stop there. She’s

the founder of WIG London, and the

‘education nation’ – teaching the art of

session styling, creative cutting, Afro

hair styling, colouring and barbering

– for ALL hair types. That’s why she

was perfect for this shoot, celebrating

texture against a natural backdrop.

WHAT’S IT LIKE TO SEE YOUR

WORK ON A BIG NAME?

“At the time we have fun but we analyse every

campaign – we’re looking at the hair and makeup.

It’s special to see your hair seen by millions

and think ‘Yeah, I did that!’”

Lisa Farrall

I CAN’T LIVE WITHOUT…

“The BaByliss Cordless Waving Wand.

Cordless is a game changer! I was able to curl

hair in a field in the middle of a farm! The heat

was amazing, I don’t know how I lived without

it in my kit bag before.”


CREATIVE HEAD PARTNERSHIP

Sam Burnett

DESCRIBE YOUR

HAIRDRESSING STYLE:

“Eclectic and fluid. I have strong technical

foundations that give me structure and

I combine this with a visual approach.”

He’s the owner and creative director

of HARE & BONE with salons in

London and Esher, a regular on the

#SydSquad as well as leading his own

shows, and his session work includes

brands such as Tom Ford, Pam Hogg

and Sophia Webster. Yes, Sam Burnett

is one white-hot celebrity magnet, with

Charli XCX, Daisy Lowe, Dua Lipa and

Erin O’Connor among those he’s teased

and pleased. Oh, and he’s been featured

in publications from Elle to Dazed and

Vice. But you’ll never see him show

off about it. “My mission is to connect

with people,” he says. “It’s about more

than making people feel good, it’s

about making them feel unique.”

WHAT’S YOUR FAVOURITE

BABYLISS PRO TOOL?

“My go-to is the BaByliss PRO

Titanium Expression 32mm Curling

Tong. It’s the perfect size to create those

effortless done/undone waves and curls;

the adjustable heat settings and even

heat distribution give me total control.”

Jamie Benny

Sam Burnett

WHAT’S IT LIKE TO SEE YOUR

WORK ON A BIG NAME?

“There is always extra pressure so it forces

you to up your game. It’s a mixture of anxiety,

excitement and pride”

WATCH ALL THE ACTION from the shoot and see just how Lisa and

Sam created such beautiful images – it might even tempt

you to move to the country… only at

creativeheadmag.com


CREATIVE HEAD ADVERTORIAL

Vive la revolution!

FROM THE CITY SALON TO A FARMYARD FASHION SHOOT – THE CORDLESS REVOLUTION

HAS BEGUN! HOT ON THE HEELS OF THE PHENOMENAL LAUNCH OF THE BABYLISS

9000 CORDLESS STRAIGHTENER LAST YEAR COMES NOT ONE BUT TWO NEW CORDLESS

STYLING INNOVATIONS TO FREE YOUR MINDS (AND YOUR ARMS, AND YOUR WRISTS…)

IN LESS THAN a year, the BaByliss 9000 Cordless

Straightener has become the everyday choice for an army of

session stylists and high-profile salon hairdressers, who love

its impressive performance and convenience. Nothing to

yank or get wrapped up in, it’s brilliant for backstage and on

shoots wherever you are – and it started a revolution.

Now BaByliss is taking it two steps further by expanding

its cordless technology and styling expertise with the launch

of the Cordless Curling Tong and Cordless Waving Wand.

We just can’t get enough…

But what makes them so exceptional? Glad you asked.

“The BaByliss Cordless Curling Tong and

Cordless Waving Wand are gamechangers. They’re

light and compact, which is great for session, but

the best thing is the heat distribution.”

Sam Burnett, HARE & BONE

STYLISTS UNITE AND JOIN THE CORDLESS REVOLUTION! DISCOVER MORE ABOUT THE CORDLESS CURLING

TONG AND CORDLESS WAVING WAND FROM BABYLISS – VISIT BABYLISS.CO.UK

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These new high-performance stylers feature the groundbreaking

Micro-Heating Matrix heaters which, unlike other

heaters, are formed precisely to the shape of the barrel. Why

does this matter? Well, it means consistent results, delivering

an even heat with no hotspots that ensure effortless curl

formation and lasting results, even at lower temperatures.

Cordless curls and wireless waves, easy to manoeuvre

around the face and without the headaches of searching for

plug sockets to get you working. Your looks last, too – and

these tools give you a fabulous 40 minutes of styling. * Just

imagine what you can do in that time…

“I’ve got a feeling these cordless tools are

going to be behind every stage at every

festival, backstage at fashion week and

on every set at every studio!”

Lisa Farrall, WIG London

*Each tool delivers 40 minutes of cordless use on a full charge at maximum temperature


CREATIVEHEADMAG.COM

MAGAZINE COLOUR EVENTS INSPIRATION FREELANCERS STORE COMPETITIONS

EXCLUSIVE

For our cover shoot we went back to nature. Shot on location in the Kent countryside,

head online to dive deeper into our celebration of movement and texture

Hear that? That’s the sound of your new

favourite podcast landing on the scene!

Introducing Creative HEAD’s The Root

of It – listen online now

Tutorials, but not as you know them.

Check out The Teachings, our new

video series featuring on-trend

commercial looks from your fellow pros

Calling independent stylists – sign up

now to business-boosting masterclasses,

debate panels and big-name interviews

with our new Zoom-based event

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


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Editor’s letter

56

62

IN A YEAR of unprecedented change, I’ve found myself trying

to find time to sit and think about what we at Creative HEAD can

do to help us all navigate the New Normal. An NHBF survey found an

astonishing 41 per cent of salons and barbers could not say if their business

would survive until Christmas. That’s heartbreaking. So it’s imperative we share

success so that you can find those golden nuggets of insight that might just help

– The Outliers is stuffed with such tales from salons and independents across the

UK. It’s vital we help you make money, especially after three months in lockdown

– PAINT is laser-focused on doing just that through your colour menu, while our

Christmas preview from page 48 also delivers great commercial ideas. But we’re

also here to inspire with our farm-fresh cover shoot, and a personal campaign from

Louis Byrne (page 62) that we think will help any stylist consider their role in a

client’s sense of self. You see for us, new IS normal – you’ll discover new ideas

from the Creative HEAD team with Self/Styled Sundays, The Root

of It podcast, The Teachings video tutorials and the Creative

HEAD Collective memberships that holistically support

your team. I hope within our pages you’ll always find

something that can help make a difference.

CREATIVE HEAD

Since 2000

Amanda Nottage

Editor

32

JOIN US!

Digital has been vital for keeping

connected this year and we’ve

been working hard to maintain

the fl ow of creativity and feeling

of community. Salon Smart

went live stream, and now

we’re excited to unveil three

new digital projects. On

11 October we launch Self/

Styled Sundays; debates,

virtual masterclasses and

more, all dedicated to the

growing self-employed

workforce, see page 34. Then

serving up inspiring education

are a collection of video tutorials,

The Teachings – watch, learn

and create along with our experts,

see page 36. And, we’re unveiling

our fi rst-ever podcast series,

The Root of It. Hear remarkable

people chat about their careers

and passions! Page 38 has more.

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag



01_PaintCover.indd 1 16/09/2020 12:35

October

CREATIVE HEAD

Since 2000

WHAT’S INSIDE

In print• • everywhere!

£4.50 OCTOBER 2020

OCTOBER 2020

CREATIVEHEADMAG.COM

Planet

organic

TEXTURE AND NATURE,

IN ALL THEIR GLORY

THE HEARTBREAK KID

Wez Jones takes time out of his busy schedule

to talk bikes and barbering with Mr. Q

70

IN THE FRAME

Sarah Juma of Aveda Lifestyle Salon & Spa

in Covent Garden snaps away

16

ON THE COVER

Hair by Lisa Farrall for

BaByliss PRO. Make-up

by Wendy Turner @Frank

Agency. Styling by Maria

Angelova @Stella Creative

Artists. Photography by

Lewis Hayward, assisted by

Lucy Rooney. Model Priscilla

Anyabu @Malc Agency

FREE WITH THIS ISSUE!

A/W20

THE

Outliers

Issue 05/2020

RISING STAR

Norman Boulton of

Not Another Salon

has high hopes for

the future

Let’s gl

The innovators and salons

disrupting the status quo

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

STAFF WRITER

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

COMMERCIAL DIRECTOR

LAURA TUCKER

SPECIAL PROJECTS

ASSISTANT

BELLA PETERS

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

Alfol Ltd, PO Box 289,

Hexham,

NE46 9HJ

01434 610416

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


Ultra light. Ultra quiet. Incredibly powerful.

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The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SELF/STYLED

SUNDAYS

LAUNCH

FOR INDIE

ARTISTS

CREATIVE HEAD HAS partnered with

wholesaler Aston & Fincher to unveil

Self/Styled Sundays, a new virtual event for

self-employed and independent hairstylists.

Self/Styled Sundays will launch on

11 October via Zoom and include virtual

group masterclasses, business-building

advice, panel talks, celebrity interviews

and tutorials from top stylists, all expressly

crafted for freelance hair artists to help them

grow their businesses.

The first masterclasses will showcase

new products and services alongside expert

tutorials from brand ambassadors from

Indola, L’Oréal Professionnel and Wella

Professionals. The masterclass sessions

include access to exclusive discounts on

the products featured on Self/Styled

Sundays, available at the Aston & Fincher

online store.

The event also features a business-focused

session led by Beautystack founder and

chief executive Sharmadean Reid MBE,

covering the hottest new features on the

Beautystack site and app; while artists

including Desmond Murray and Chad

Maxwell will discuss how to balance multiple

lines of work, such as session styling and

photography, without burning out.

The event will close with an interview with

the first Most Wanted Independent Stylist

winner, Paula McCash, a key team member of

session stylist Syd Hayes’ #SydSquad.

If you wish to take part in the event, go to

creativeheadmag.com/store to book tickets

now. Turn to page 34 for more information.

Pulp Riot

Fest goes live

HARRIET STOKES AND Tegan Robertson were among the colourists

sharing their skills in Pulp Riot’s first colour, education and inspiration

digital festival. Pulp Riot Fest featured colour masterclasses, illustration

inspiration sessions and live music from @babyfigs, with beautiful blends by

@paintedbysharell, @glam.by.heather and @dianatfrancis showcasing colour

and condition on all hair types and textures. Creative colour versus dreamy

balayage went head to head with @kyleemariehair and @peachsodaa, while

@Harriet_Stokes shared her high-speed blonde techniques.

Keratin Complex has unveiled

an innovative line-up of colour,

with all of the same clever keratinbased

technology to keep hair in

incredible condition. Enjoy the full

spectrum of shades in the new permanent

KeraLuminous, demi KeraBrilliance, and

direct pigment-packed GrafittiGlam and

lightening system It’s a Blonde Thing.

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#CHedit

UNVEILS

PODCAST

BEAUTY WRITER AND broadcaster Ateh Jewel,

SliderCuts’ Mark Maciver and men’s hair

specialist Jody Taylor are among the stars

of The Root of It, Creative HEAD’s new

podcast in partnership with Treatwell. Launching

on 4 October, the series will share honest

conversations between remarkable people

about their work, their businesses and the

passions that drive them. You can listen to John

Vial and fashion writer Claudia Croft talk about

the modern male client, or enjoy the friendly

sibling rivalry between Mark Maciver and his

personal trainer brother, Peter. There’s lots to

choose from and more to follow – find them on

creativeheadmag.com/podcasts, or search ‘The

Root of It’ on all major podcast platforms.

54%

IT LISTERS RISE TO OCCASION

THE 2020 IT LIST finalists have been treated

to an exclusive styling masterclass thanks to

The It List partner, ghd. All 27 finalists were

gifted a new ghd rise and an invitation to

join an exclusive online training session with

educator Grant Williams.

In other ghd news, the styling brand is

introducing the ghd Premier Programme, a

new salon loyalty scheme designed to help

business partners with enhanced education

and exclusive content and launches.

PETER DAWSON

1959 TO 2020

Peter Dawson, the European colour director

at Sassoon, has passed away suddenly at

the age of 61. A regular on the global stage

alongside Sassoon’s International Creative

Team, he started as an apprentice in the mid-

1970s, splitting his time between Sassoon’s

Leeds and Manchester bases before making

the decision to specialise in colour. He

later spent time as German colour director,

responsible for the training, organisation

and creative development of all the brands

German salons, before ascending to the role

of European colour director in 2007.

The percentage of adults in the UK who have recently

bought eco-friendly beauty products, according to a new

Mintel report into the beauty industry.

TREATWELL LAUNCHES JOBS SERVICE

ONLINE BOOKING SYSTEM Treatwell is launching Connect with Talent, a hair and beauty

job board that is free to use for both candidates and hiring managers. It aims to help those

struggling with recruitment issues, such as finding candidates with adequate skills and

qualifications. Madeleine Raynel, Treatwell supply director for Northern Europe, said: “We

hope to offer both job seekers and employers a pool of relevant, high-quality candidates and

opportunities that they so need.”

TIGI seeds salon

hygiene packs

TIGI IS OFFERING salons a cleaning and

hygiene bundle through a partnership with

fellow Unilever brand Pro Formula. It’s part

of the brand’s pilot scheme to help salons

keep teams and clients as safe as possible

during the Covid-19 pandemic. The curated

bundle contains nine products including

bleach, anti-bacterial wipes and disinfectant

and meets government hygiene standards.

IT’S COOL TO CARE

MY month

AHEAD

What October

has in store for...

NEIL MACLEAN

NEIL MACLEAN HAIR

STUDIO

“We recently opened our

South Queensferry salon

and it has been very busy.

This month we celebrate

the launch of our brand new

Tease Me comb landing

online and in

salons across

Edinburgh,

designed to

help create

long-lasting

glossy waves.”

JOSHUA FORDE

JOSHUAA SHAUN HAIR

“This month, we’re holding

our fi rst of (we hope!) many

events called ‘Out’. We’re a

gender-neutral, non-biased

salon, so we want this to be

a celebration of how diverse

our hometown Birmingham

is. We’ve got top speakers

from all walks

of life joining us

for the event,

and we hope

to create a safe

environment to

learn and grow.”

KAY MCINTYRE

MCINTYRES SALONS

“Staff appraisals and creative

projects are on the horizon,

including more NIOXIN online

education. I’m monitoring

furlough, easing downtime

and planning for November

as the payroll stabilisers come

off! I sense a shift from clients

and stylists

since returning

so it’s time to

assess our

technology to

innovate more

effi ciently.”

SHOW YOUR STAFF JUST HOW MUCH YOU CARE BY JOINING THE CREATIVE HEAD COLLECTIVE, A SALON OWNERS CLUB THAT OFFERS HELP,

ADVICE AND SUPPORT ON WORK ISSUES, WELLBEING, FAMILY, FINANCES, LEGAL AND MORE. SEE PAGE 24 FOR DETAILS



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Irresistible services consumers will want

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Got blonde clients who want smoother hair

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There’s even more from Remi

Cachet to get excited about. A new

16-inch Super Weft in 180g gives

clients a significant volume boost.

And for quicker transformations,

try new Micro Tapes – small and

seamless with 2cm-wide tape tops.

IN-SALON SERVICE

01642 867 213

remicachet.com

14

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

That’s a wrap! Well, on cords anyway – yup,

BaByliss has followed up on its hugely popular

9000 Cordless Straightener with the launch of

two new cordless styling tools, perfect for just

about anywhere to just crack on with your work

without hunting out the nearest plug socket.

There’s the Cordless Curling Tong and the

Cordless Waving Wand, both super-convenient

and both right on the money when it comes to

delivering results that will actually last. That’s

all down to the clever tech inside, of course,

genius Micro-Heating Matrix heaters that

are unique because they are the same shape

of the barrel. That means you get consistent,

even heat with no hotspots to guarantee you

the spot-on curl formation you want and longlasting

results, even when you’re working at

the lower end of the temperature scale. And

because there are no cords, it’s pretty fafffree

when styling around your client’s face…

wherever you happen to be.

RRP £180 EACH

INFO@BABYLISS.CO.UK

babyliss.co.uk

IT’S ALL ABOUT... STYLING

And, the vegan range

from Italian favourite

Kemon, cares while it

styles and protects hair

from external nasties.

Love the Vamp Spray –

the name says it all!

RRP FROM £13.99

0845 659 0011

salon-success.co.uk/kemon

Blend products and layer

textures for the ideal

personalised combination

with the new Shu Uemura Art

of Hair’s Art of Styling collection

– no deposit on hands and no

residue on hair.

RRP FROM £20.90

0800 085 4958

lorealpartnershop.com/uk

CREATIVE HEAD

15


WHY DID YOU WANT TO BE A HAIRDRESSER?

It’s my mum who encouraged me,

she’s always wanted a personal

stylist! She told me to get into

Central London salons and quite

literally applied for about 30

apprenticeship positions for me.

She said to dress smart and actually

bought me a three-piece M&S suit

to go to the interviews in (thanks

Mum!). As soon as I hit that salon

floor I fell in love with salon life.

I was inspired by all the

creativity straight away. I love

the magic behind hairdressing

and seeing hairstylists perform

incredible transformations.

NORMAN BOULTON

AGE: 23

SALON: NOT ANOTHER SALON

WHAT WOULD BE YOUR DREAM

HAIRDRESSING GIG?

It’s actually coming up! I’m going

to be a lead educator at Not Another

Academy and teach the How

to Cut and Style for Instagram

workshop alongside our head

stylist Jeremy. It’s a dream come

true to be the lead educator and

to be able work with the best

team ever is a blessing!

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I’d love to still be in East London, living with

a cute little baby, educating globally with Not

Another Academy and working at the salon and

catching up with all my regulars!

WHAT HAVE BEEN YOUR HIGHLIGHTS

SO FAR?

Becoming an educator with Not

Another Academy. I am the

biggest Not Another fan and

even getting the opportunity

to work there has been a

highlight in itself.

16


YOU’LL NEVER WALK ALONE

THE LEVEL OF SUPPORT OFFERED BY THE NHBF IS EXTENSIVE AND COVERS ALL ASPECTS OF BUSINESS

– WHILE RETAINING A PERSONAL TOUCH. KNOW THAT YOU’RE NOT ON THIS JOURNEY ON YOUR OWN

Every salon’s needs are different. Every

business owner has their own strengths

and weaknesses and the NHBF can tailor

its wide-ranging services and expertise to

support and guide where needed. Anne

Veck, owner of Anne Veck salons, lists access

to up-to-date contracts, a legal helpline and

GDPR guidance as the biggest membership

benefits. As well as running her awardwinning

hairdressing salons in Oxfordshire,

Anne has been in business since 1991 and

is an NHBF hairdressing ambassador.

“During lockdown we found the regular

coronavirus updates from the NHBF and

links to relevant government information

really useful,” she says. “Organising social

distancing and ensuring we would be

Covid 19-secure was challenging, but not

too difficult or costly, and by August, our

business was up 20 per cent on the same

period in 2019.”

TOGETHER WITH THE NHBF

NHBF director Tina Beaumont-Goddard,

says: “As well as free employment contracts,

members can also use free apprenticeship

agreements and staff handbooks, and free

chair renting agreements.” See nhbf.co.uk/

contracts and nhbf.co.uk/agreements

The contracts and agreements save

members time and money paying for legally

watertight documents to be drawn up, says

Tina. She continues: “Members also have

further peace-of-mind knowing that they can

call the NHBF 24/7 legal helpline for help

and expert advice on any tricky HR issues.”

In addition to the legal helpline, NHBF

Members also have access to free 24/7

commercial law advice, including specialist

expertise to deal with common problems

such as restrictive covenants. Find out how

the NHBF can help with tax, VAT and PAYE

as well as employment tribunals and court

costs at nhbf.co.uk/legal-advice

GDPR INFORMATION AND RESOURCES

Since GDPR came into force in 2018, data

protection laws have been much stricter.

Salons must now ensure the information

they hold about clients and staff is stored

securely and complies with GDPR rules.

“The NHBF stepped in quickly to develop a

guide and range of free GDPR resources to

support its members and make compliance

as simple as possible,” adds Tina. The GDPR

toolkit includes marketing consent forms,

policies, privacy notices, and information

audits at nhbf.co.uk/gdpr-templates

HERE FOR YOU

NHBF MEMBERS

BENEFIT FROM:

• Discounted insurance

and health & safety kits

• A free health & safety

helpline

• A free 15-minute

business coaching phone

call from an industry

expert every year

• Special fixed-rate

business coaching

• A wide range of indepth

business guides

and money-saving NHBF

rewards

JOIN THE NHBF

BEFORE THE END

OF OCTOBER 2020

AND QUOTE CHO25 TO

GET £25 OFF YOUR

MEMBERSHIP FEE

The NHBF offers a range of business support services, from legal, employment and financial

guidance to expert advice for managing people. Find out more at nhbf.co.uk/join

CREATIVE HEAD

17


THE BUSINESS EDIT

HOW CAN YOU FIGHT

RISING NO-SHOWS?

POST-LOCKDOWN, there were plenty

of clients desperate to come to the salon.

But now, just like with the restaurant

trade, some salons are experiencing record

numbers of no-shows – a devastating blow

when you’ve reduced capacity already due

to social distancing compliance. How can

salons combat this effectively?

“Immediately after reopening we had

an average of one no-show per day,”

explains Keith Mellen from Anne Veck.

“We sent out an ‘Anne’s Secrets’ email to

our 5,500 client database and posted on

Facebook, pointing out how annoying

this was, both for clients who would have

loved to have been booked in and for the

stylists who lost money. We did this politely

and humorously and received quite a few

supportive emails from clients shocked that

people would behave like this.”

H …

NEED A LITTLE KNOW-HOW TO

NAVIGATE AND GROW YOUR

BUSINESS? FREDDIE BANKS,

GENERAL MANAGER UK & IRELAND

FOR KÉRASTASE AND SHU UEMURA

ART OF HAIR, IS HERE TO SHARE

SOME INSIDER KNOWLEDGE…

Chelsea’s Lockonego introduced 100

per cent deposits when it began bookings

post-lockdown. “We explained this was

both to minimise transactions taking place

in salon and to also secure their booking

due to the busy nature of our reopening,”

explains creative director Antony Rawlings.

It has also cancelled online bookings.

“This personal touch made clients think

consciously about the appointment they

were booking.” The salon intends to

continue this system most likely until the

New Year to protect Christmas bookings.

Lockhart Meyer’s Alice Kirby suggests

frequent reassurance about your Covid-19

precautions is essential to reducing

cancellations and no-shows. She also advises

best practice is to call clients 72 hours before

their appointments, leaving a voicemail if

necessary and following up with SMS.

We’re now in the final quarter of the year and soon

will be moving towards the traditionally busiest

season, Christmas. It’s more important than ever

to have a successful Christmas; but how do you

best prepare after this unprecedented year?

Before moving on to a new season or key

moment of the year, I like to first reflect on

what has happened recently in my business.

You may have made some quick decisions to

adapt to the current climate – and while it has

been imperative to operate our businesses in an

agile way, sense-checking your previous decisions

is important. I always like to consider whether with

hindsight I would have taken a different route…

I like to use the simple framework of Stop/Start/

Continue. What do you want to stop doing, that

might be inhibiting your business? What should you

start doing to help you accelerate? Finally, what

new initiatives have you brought in recently that you

should continue to help you grow your business?

Now is a great time, before the Christmas chaos,

DALE HOLLINSHEAD

HAZEL & HAYDN

We had three appointments

not turn up in one day – that

lost us more than £800! We

worked hard on our social

media in lockdown, but

nearly all the no-shows were

those via social. I think after

lockdown, lots were ‘panic

booking’ with many different

salons. We send confirmation

texts four days before a

booking, giving us time to fill

a cancellation. We now operate

a 50 per cent deposit system

for new customers, and a

48-hour notice cancellation

policy. We keep the deposit

unless we’re able to rebook

if it’s under 48 hours.

MOVE FORWARD BY

LEARNING FROM THE PAST

to reflect on these principles and identify what has

gone well and where you still need to improve.

Then I like to receive feedback from the team

and clients to identify if there are any immediate

issues or ideas we can take on board, again using

the Stop/Start/Continue approach. Every business

this year has had to adapt and change their

operations, team and responsibilities.

Finally, before putting in place any changes, I like

to reach out to other peers as they can provide new

ideas or a different perspective. This is especially

great to do with salon owners to help offer a

sounding board as well as hear direct feedback.

Kérastase has launched Virtual Kérastase Club

events to create networking opportunities for likeminded

salon owners to share and problem solve.

ü Reflect on recent changes using the

Stop/Start/Continue method

ü Get feedback on what is working

ü Speak to peers for additional inspiration

WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK

18

CREATIVE HEAD


#BusinessEdit

UPDATED GUIDANCE

FOR APPRENTICESHIPS

IN ENGLAND

The government continues to update its

guidance for providing apprenticeships in

England during the Covid-19 pandemic.

“The aim is to ensure that apprentices

can complete their apprenticeships,” says

NHBF director of quality & standards,

Caroline Larissey.

The guidelines say that apprenticeship

delivery can be extremely flexible and

employers must agree with training

providers and end-point assessment

organisations how best to reduce the risk

of transmitting the virus in workplace or

educational settings.

“Initiatives also include an incentive

payment of up to £2,000 for employers

who hire an apprentice before 31 January

2021,” adds Caroline.

Find more information including a

link to the latest updated guidelines at

nhbf.co.uk/apprentices-england

Kickstart

scheme opens

Salon owners can now apply to the Kickstart

Scheme, a £2 billion fund to create thousands

of six-month work placements for young people

who are currently claiming Universal Credit.

The government will fully fund each

‘Kickstart’ job – paying 100 per cent of the

relevant National Minimum Wage for 25 hours

a week, plus the associated employer National

Insurance contributions and minimum pension

contributions. The application needs to be for a

minimum of 30 placements, but you can partner

with other organisations to achieve this.

Find out more at gov.uk/kickstart

SALONS AND BARBER SHOPS

STRUGGLING: NHBF SURVEY

A SUBSTANTIAL 41 per cent of salons and barber shops who responded to a

new NHBF survey say they are worried they may not survive to Christmas.

In addition, three in four salons and barber shops say business is down

compared with the same period last year, with 71 per cent admitting they

expect their business to remain slow based on upcoming bookings. Almost a

third expect to have to cut staff in the next three months.

NHBF chief executive Hilary Hall said: “The length of time businesses

were closed and the hoops they had to jump through to reopen have caused a

huge amount of damage. This includes creating a perception that the sector

is not safe and having to enforce guidelines that make the overall experience

too clinical and far less enjoyable for clients.

She continued: “Furlough and self-employed support is ending, grants

have now been distributed and spent, and businesses are being expected to

begin contributing to the economy again. This just isn’t viable. We are calling

on the government to help businesses get back on their feet with further

measures. Our industry generates more than £7.5bn in turnover for the UK

economy and it is in the government’s best interests to support it.”

GOVERNMENT SUPPORT – WHAT’S STILL AVAILABLE?

Some government support schemes

are coming to an end while new

ones are being introduced, so it’s

important to keep up-to-date, says

NHBF chief executive Hilary Hall.

“One important cut-off date is the

end of October when the furlough

scheme will finish,” says Hilary. “And

during October, the government will

reduce its contribution down to 60

per cent of wages for the hours an

employee is on furlough.”

A one-off payment of £1,000 will

be made to employers for every

employee they keep on after furlough

if they earn at least £520 a month on

average between 1 November 2020

and the end of January 2021.

SELF-EMPLOYMENT GRANTS

The deadline of 19 October 2020 for

the second self-employment grant

is fast approaching, warns Hilary.

“You can claim if your self-employed

business has been adversely affected

by Covid-19 since 14 July – even if

you didn’t claim for the first grant.”

LOANS

The government’s Bounce Back

Loan Scheme is currently available

until 4 November 2020, and the

Coronavirus Business Interruption

Loan Scheme is ongoing. Support

schemes may vary across the UK,

Stay up to date at nhbf.co.uk/updates

and nhbf.co.uk/coronavirus

CREATIVE HEAD

19


#BusinessEdit

KEN’S CLINIC

GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

Do you have any advice

on how to prepare for the

Christmas rush assuming

the restrictions of PPE,

longer appointment

times and so on,

are still in place?

BRIAN MACMILLAN,

F&M HAIRDRESSING

KEN’S DIAGNOSIS

We find ourselves facing a Christmas like no other.

At the time of writing, salons are still obliged to follow

tough PPE guidelines. I feel that come Christmas our salon

lives will still be far from normal.

So how can you go about making Christmas special for

your clients and profitable for your business? Well hopefully

you have already made changes to your current pricing and

working structure to ensure that the work you are doing and

the services that you are delivering are profitable.

Unfortunately many salons may have focused on merely

being busy while not doing the maths

to ensure that they are still profitable.

The possibility of having to serve fewer

clients in a Covid 19-safe manner, often

with reduced team sizes, may have a

massive effect on profit margins.

Assuming that you have all of that

covered, Brian, then I think that now

is the time to really do things

differently and also take clues

from the major retailers

that are still achieving

good results. Normally I

would be suggesting that

you should be planning

VIP guest festive gift

and styling events and I

would still suggest that

you do these. However,

you are unlikely to be able

to actually physically host

them, so if you can’t, what can you do? Online of course.

I have always been frustrated by the lack of online product

and styling advice that salons make available to their guests,

so now is the time to put this right.

There are many tools available now to host online

presentations. We are currently delivering all of our coaching

online whereas six months ago we had never done so. There

is so much you can do if you plan it. Testers and samples can

be sent in advance to clients that sign up to an event, ready for

you to explain why and how to use them during your online

event. Clients can still get engaged via live chat or by using

breakout rooms.

I see many manufacturers of hairdressing products creating

and sharing online tutorials on how to use their products and

their styling tools, yet salons spend more time trying to show

their clients how clever they are, instead of showing the clients

how clever they could be with the help, advice and products

available from the salon.

If clients can’t be in your salon then make sure that your

salon is in their home. Never before have your website and all

of your social media incarnations been more important to the

success of your business. Learn how to maximise social media

and make your website a real showroom for your business and

why people should come to you.

Finally, fully booked means fully booked; ‘squeezing in’ is

no longer acceptable. Now is the time to understand which

services make you money… which means now could also be

the perfect time to decide which services you need to stop

doing. No change = no change.

Some people make it happen, some watch it happen and

some say what happened.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag

20

CREATIVE HEAD


SUCCESSFUL

BUSINESS

COACHING FOR

SALONS

Are you a

Salon Owner?

Do you want your salon to grow in

this competitive economy?

3·6·5 offer successful business coaching for salons

providing you with powerful results-focused salon business

education for your whole team.

Meet like-minded people and discover the right tools to

tackle key challenges in your business, steering you towards

a stronger, more profitable future.

Get in touch to discover NEW membership

options and digital classes.

Discover how

we can help you…

Call 0845 659 0015 or email hello@365hair.com

www.365saloneducation.com • Find us: @365SalonEducation


#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest Salon Software

SALONS EXPERIENCED A super-busy July after lockdown, but August

presented more challenges as clients had already raced in the previous month

and were now enjoying holiday breaks (often UK staycations) or were even still

too nervous to return. However, those salons that were more proactive with

digital bookings and that looked at enticing back lapsed clients using Phorest

Salon Software, saw their work bear fruit in what is always traditionally a

quieter month, even in less challenging circumstances. Let’s take a look at

what happened to those salons who focused on client retention…

8%

THE AVERAGE INCREASE PHOREST

SALONS WITNESSED IN CLIENT RETENTION

IN AUGUST BY GETTING AHEAD OF LAPSED

CLIENTS USING CLIENT RECONNECT

6.5%

THE NO-SHOW RATE OF NON-ONLINE

BOOKINGS IN AUGUST

3.2%

THE NO-SHOW RATE OF ONLINE BOOKINGS

IN AUGUST USING MICRO-DEPOSITS,

HALF OF THE NO-SHOW RATE FOR

NON-ONLINE BOOKINGS

97%

THE PERCENTAGE OF PHOREST SALONS

THAT MADE IT THROUGH LOCKDOWN

THE MISSION: DELIVERING VIA DIGITAL

WITH GOVERNMENT

GUIDELINES FORCING

SALONS TO SAY NO TO

WALK-INS, AND WITH

SOCIAL DISTANCING

MAKING IT TOUGH

FOR ANYONE TO JUST

POP IN AND MAKE A

FUTURE APPOINTMENT

AT RECEPTION, DIGITAL

BOOKINGS ARE PROVING

MORE VITAL THAN EVER

Salons

who offer online

booking have seen

their clients increasingly

embrace digital. Online

now contributes 25%

of their total bookings,

up from 20%

“In one month the Client Reconnect feature

brought in nearly £2,750 in revenue from clients

who were automatically prompted to rebook”

GERRI KEANE, DANGERFIELD & KEANE, HARROGATE

DID YOU KNOW…

HOW SALONS ACROSS THE UK

ARE USING DIGITAL CHANNELS,

SMARTLY.

IF YOU WERE asked to look at 2020, I’m

sure there would be many things that would

come to mind, yet I’m almost positive that

the endless Zoom calls and doing everything

online would be somewhere at the top of the

list. And while we may have thought that

we’d already got to grips with the ‘digital

age’, 2020 has taught us how to use it to

our advantage, smartly.

Businesses, more than ever before, have

to ensure that they’re using their online and

digital channels correctly and to their fullest

potential and Phorest salons across the UK

have been doing just that. In fact, 97 per cent

of Phorest salons made it through lockdown

using features designed to keep them relevant

and in the forefront of their customers’ minds.

It probably isn’t a surprise that Phorest can

help salons be smarter and more successful

online, after all, it’s software, it’s meant to

do that right? But have you ever stopped to

think how?

Client Reconnect assesses your clients’

behaviour by picking up if they are overdue for

their usual appointment and prompting you to

connect with them, making sure they continue

to come back to your salon time again. The

Online Reputation Manager pushes your

fi ve-star reviews to Google, increasing visibility

and SEO. Let’s face it, it’s all well and good for

your clients to tell you how much they love you

when they’re in the chair, but it won’t help your

business grow.

Online Booking and your own salon

branded app have also been key contributors

to growth and retention. In fact, non-online

bookings have a no-show rate of 6.5 per

cent, which reduces by half to 3.2 per cent for

online bookings using micro-deposits.

Abigail Walsh is the regional

marketing manager at Phorest

Salon Software UK & Ireland.

Find out more at phorest.com

and @phorestsalonsoftware

22

CREATIVE HEAD


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COLOUR VISION

IS YOUR COLOUR MENU MORE OF A SET MENU THAN A LA CARTE? CREATE BESPOKE RESULTS

THAT WORK FOR EVERY CLIENT WITH WELLA PROFESSIONALS

IN ASSOCIATION WITH

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KEEPING ONE STEP ahead of the colour game and developing your

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skills before the Christmas rush:

COLOUR CRAFT BALAYAGE: London and Manchester, 9 November

COLOUR CRAFT HIGHLIGHTS: London 11 November,

Manchester 17 November

COLOUR CRAFT ESSENTIAL: London 30 November to 1 December,

Manchester 11 to 12 November

COLOUR CRAFT CORRECTION: London 1 to 2 December,

Manchester 23 to 24 November

TO BOOK please call the London Studio on 020 3650 4700 or

Manchester Studio on 0161 834 2645.

For more information on any courses please head to education.wella.com

THE COLOUR CLINIC IS OPEN…

EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY.

NATASHA MANN, OWNER OF DIRTY BLONDE IN ABERDEEN, KNOWS THAT TIME IS OF THE ESSENCE…

“My ambition was always to fulfil my career to the best of my ability and have my own salon.

I knew I wanted a quirky, edgy salon that would stand out from any other around us. Dirty

Blonde was born in 2014 when I was just 22, and it still has that trend-driven edge thanks

to continuous training from Wella Professionals.

“I’m absolutely obsessed with the new Luxelights service – it gives clients the full

coverage that is needed, with a flawless, multi-tonal finish that breaks up solid colour

without much effort. As it’s such a quick service, while still giving maximum impact and giving

clients that longed-for salon experience, it fits well into their busy schedule – as well as ours!

“Offering clients a subtle change in dimension is so useful. During consultations with our core clients, we find

a high percentage are looking for that multi-tonal colour, mimicking the natural dimensions within hair, but with

a personalised result to each client. It works brilliantly whether you’re adapting it for warm or cool tones – I’m

anticipating a lot of interest in adding autumnal tones at this time of year.

“Clients can often feel apprehensive about making a full change; this allows us to introduce a small but

effective difference. This is great for additional income too, as it’s a short service with minimal time impact.

It’s definitely an area that was needed to fill the gap and give our core clients more options.”

26 CREATIVE HEAD


SHELFIE TIME

We have had a huge amount of colour

changes, transformations and

CREATIVE HEAD ADVERTORIAL

88/02

66/02

77/02

55/02

blending services, particularly

with the new Resistant Cool Cover

shades. The Koleston Perfect ME+

system has given us the confidence

and ability to deliver results which allow the

natural depth, tone and luxurious feel of our work

to shine through. The Koleston Perfect ME+ system

and its performance brings our creativity to life”

LARA JOHNSON,

LARA JOHNSON LIFESTYLE

@LARAJOHNSONLIFESTYLE

WHY I’M

WELLA

Wella has been a part of my career since the beginning. My mum

has a successful salon on The Wirral that has been using Wella for

more than 36 years, so I feel like I know the products inside out.

Now, in my role as head of technical with HOB Academy, I’m using

the brand in all aspects of my work.

“Wella Professionals always raises the bar with its hair colour and its

performance. The portfolio is easy to use, and the cross section of ranges offers a

colourist everything they need for every hair texture and type of hair.

“The brand is always at the forefront of education, and in these tough times its

free digital education is a great tool to have. Digital is the future, and I love seeing

what Wella has done in such a quick turnaround.”

WARREN BOODAGHIAN,

HEAD OF TECHNICAL, HOB ACADEMY

@BOODAGHIAN

CREATIVE HEAD

27


LEARNING

NEVER STOPS

WELLA PROFESSIONALS EDUCATION IS OPEN FOR BUSINESS! WHETHER YOU’RE HEADING TO THE

NEWLY-REOPENED STUDIOS OR LEARNING ONLINE, THE OPPORTUNITIES TO UPSKILL ARE ENDLESS

IF YOU’VE BEEN missing that

personal touch that helps you to

really absorb and learn, you’ll be

pleased to hear that the Wella

Studios are all now open again,

offering great education with health

and safety adjustments in place

for you. There’s no reason to put

your education on hold; seminars in

each studio have been adapted to

incorporate social distancing, limited

attendee numbers, as well as the

relevant PPE you’ll need.

UPCOMING STUDIO COURSES AVAILABLE – BOOK NOW!

COURSE TITLE

WELLA STUDIO LONDON

WELLA STUDIO MANCHESTER

ADVANCED CUTTING

CLASSIC MAN

INSTA-READY COLOUR

BLONDE TOOLBOX

THE PERFECT COLOUR CHOICE

INSTA WAVES & BRAIDS

COLOUR GENIUS

ULTIMATE BALAYAGE

2 November

3 to 4 November

4 November

23 November

25 November

N/A

Fully booked!

Fully booked!

23 November

9 to 10 November

N/A

2 November

25 November

4 November

30 November to 1 December

10 November

TO BOOK please call the London Studio on 020 3650 4700 or Manchester Studio on 0161 834 2645.

For more information on any courses please head to education.wella.com

28 CREATIVE HEAD


This is the time to educate, now more than ever.

Some of the work that our colourists are being

asked to do is major colour correction that

requires extremely advanced technical knowledge.

I wouldn’t be surprised if we see more and more

of this in coming months; clients may be able to

pull off a home colour patch-up once, but over

time they will see a build-up of colour that needs

correcting. Understanding how to offer the right

techniques to clients is imperative to the growth

and stability of our business.”

#ColourVision

CREATIVE HEAD ADVERTORIAL

ROBERT EATON,

WELLA PROFESSIONALS TECHNICAL DIRECTOR UK AND IRELAND

@ROBERTJEATON

CAN’T MAKE IT IN?

IF LIVE STUDIO SESSIONS AREN’T ON THE CARDS FOR YOU YET, THERE IS STILL OODLES

OF FREE EDUCATION ON THE WELLA WEBSITE

NEW CONTENT THAT you can enjoy free of charge is continually added to

the Wella Professionals online education hub week on week. Classes include

a Glazing Masterclass using Illumina Color with Wella’s colour trends expert,

Zoë Irwin, for a modern finish to any look. Alternatively, Wella’s technical director

for the UK and Ireland, Robert Eaton, delivers an unmissable Blonde Toning

Masterclass with loads of tips and tricks to make your blonde results stand out.

There’s a whole library of HairTribe tutorials that you might not have seen,

where Wella guest artists including Jayson Gray, Akin Konizi, Darren Ambrose,

Michael Gray and Darren Lacken demo step-by-step tutorials that are

guaranteed to inspire. Head to education.wella.com to discover more.

The Advisory Video Consultation appointments are the latest free offering to

any Wella hairdresser who needs technical advice for a client. An extension of

its regular advisory service, hairdressers can have a completely free 20-minute

consultation via an Instagram video call with an experienced technician who will

be able to help with any concerns. Each virtual appointment can be booked with

or without the client being present, and provides ideal support for intense colour

correction work. Appointment times run from 9.30am to 4.30pm and can be

booked online at wellaeducationuk.com/#events

FOR FURTHER INFORMATION ABOUT WELLA PROFESSIONALS VISIT WELLA.CO.UK

@wellahairuki #WellaColour #MakeChange

WellaUKI

CREATIVE HEAD

29


luxelights

upgrade your root touch-up

to a colour with luxurious dimensions,

subtle lights and soft shadows.


Grey coverage

just got cooler

RESISTANT COOL COVER SHADES FOR

100 %

COOL, GREY COVERAGE

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FIND OUT MORE:

Talk to your Account Manager/Education Team or visit

education.wella.com

uk.wellastore.com | @wellahairuki | #WellaColour


100 Salons

ONE BIG

NIGHT

Wednesday 27 January, from 6pm

TREAT EXISTING CLIENTS, WIN NEW ONES, MAKE A LOT OF RETAIL

SALES – AND BE PART OF THE UK AND IRELAND’S BIGGEST HAIR PARTY!

The Big Hair Do is about inspiring guests and educating

them in the latest hair tricks, techniques and products, and

reminding everyone why yours is the best salon in town.

It’s fabulous for clients, brilliant fun for your team,

GREAT for business – and open to the first 100 salons

in the UK & Ireland to apply!


time TO PARTY!

The Big Hair Do takes place on Wednesday 27 January.

To secure your place head to creativeheadmag.com/bighairdo

and order your £75 Big Hair Do pack containing:

● Big Hair Do how-to guide ● Showcard

● Mirror clings ● 50 Big Hair Do tote bags

● 10 Big Hair Do badges

Book your £75 Big Hair Do pack now at

creativeheadmag.com/bighairdo

ONLY 100 SALONS CAN TAKE PART. FIRST COME, FIRST SERVED!

event

#bighairdo


SELF/SUNDAYS

STYLED

NEW!

EDUCATION AND EMPOWERMENT FOR INDEPENDENT

HAIR STYLISTS EVERYWHERE

FIRST EVENT: SUNDAY 11 OCTOBER

Whether you’ve been operating for years or just getting started, Self/Styled Sundays

are about helping you build and sell your hairdressing services and

MAKE MORE MONEY!

Get it all now at creativeheadmag.com/selfstyled-sundays

FREE

SESSION

PAULA MCCASH

The celebrated session stylist and

inaugural winner of the Most Wanted

Independent Stylist Award will be taking a

look back over her career in conversation

with Self/Styled editor Deborah Murtha.

Self/Styled Sundays – brought to you by Self/Styled from Creative HEAD and Aston & Fincher


FREE

SESSIO N

FREE

SESSION

BEAUTYSTACK FOR HAIR STYLISTS

Hosted by Beautystack chief executive and

founder, Sharmadean Reid MBE.

PANEL TALK: BALANCING ACT

Panellists: Chad Maxwell, Tegan Robertson

and Desmond Murray.

MAXIMISE YOUR CREATIVITY AND

BUSINESS, AND INCREASE YOUR PROFIT

Hosted by Abby Douglas and Alex Chapman

from the Wella Professionals education team.

Cost: £20. Includes £15 discount off Wella

Professionals products in Aston & Fincher’s

online store

STREET STYLE REDEFINED

Hosted by Indola’s global ambassadors

Andy Smith and Paddy McDougall.

Cost: £20. Includes £15 discount off Indola

products in Aston & Fincher’s online store

TICKETS ARE LIMITED SO BOOK YOUR PLACE NOW AT CREATIVEHEADMAG.COM/STORE

FOR EVERY MASTERCLASS BOOKED WE’LL TREAT YOU TO A £15 DISCOUNT

IN THE ASTON & FINCHER ONLINE STORE


Watch

Learn

Love to create

THE TEACHINGS

A NEW VIDEO TUTORIAL SERIES FROM CREATIVE HEAD

Commercial looks

Original inspiration

From one hair pro to the next


NEW ON SITE

Josh Denham

Accessorised beachy waves

Stephanie Kocielski

Every-girl blow-dry

WATCH NOW AT CREATIVEHEADMAG.COM/THE-TEACHINGS


CREATIVE HEAD PRESENTS

THE ROOT OF IT

A NEW PODCAST SERIES IN PARTNERSHIP WITH TREATWELL

SERIES ONE: LISTEN TO WHAT THE MAN SAID

RELEASED 4 OCTOBER


Hear conversations between remarkable people about the work they do, the

businesses they run, the audiences they serve and the passions that drive them

Listen at creativeheadmag.com/podcasts

or search ‘The Root of It’ on all major podcast platforms


Hair by Beverly C MBE

WHAT

MATTERS

TO YOU?

IT’S BEEN A TOUGH YEAR, AND

KAO SALON DIVISION HAS FELT

THE CHALLENGES FACED BY ITS

PARTNER SALONS, AND RALLIED

TO SUPPORT THEM. WHAT WILL

MAKE A REAL DIFFERENCE FOR

YOU? KAO WANTS TO KNOW…

NOW MORE THAN EVER, we’re questioning what really

matters in our businesses and industry. This year we all

struggled – but the power of the hair industry is that, as we

continue to move through troubled waters, we know we don’t

have to do it alone.

Kao Salon Division was on-hand to guide its partner salons

through some of the challenges they faced, and we wanted

to look at how the strength of the Kao Salon community

has allowed its partners to look forward with hope and

determination. Let’s celebrate that spirit and team energy with

these brilliant images, inspired by the Goldwell Hair-Colour-

Style collection and created before Covid-19 struck. It’s a vivid

reminder of the joy in creating together…

Hair by Lisa Whiteman

40 CREATIVE HEAD


Photography by Richard Miles. Behind the scenes photography by Bradley Lever.

Make-up by Lan Nguyen-Grealis. Wardrobe by Magdalena Jacobs

JOIN THE COMMUNITY

“We wanted to be a part of a supportive

and positive salon community and that

is exactly what we’ve found. Kao Salon

Division has been there to help take the

strain during the challenging times, as

well as celebrating success in the

good times. We never felt alone”

SIMON WEBSTER, SIMON WEBSTER HAIR

Hair by Fanette Dautemer

CREATIVE HEAD ADVERTORIAL

Hair by Martin Crean

Hair by Claire Turner

“I’m ever so grateful

and impressed.

To be part of such

a community is

very reassuring”

SERGIO GIANNASI,

SERGIO GIANNASI LONDON

“Almost overnight there was an

online group for salons to sign

up to for free online training

and webinars; offering business

mentoring from top industry

names, technical education

to keep your team members

engaged and learning, as well as

forums where you could discuss

your concerns and ideas”

SIMON WEBSTER, SIMON WEBSTER HAIR

CREATIVE HEAD

41


Hair by Simon Webster

SHINE A LIGHT

ZOOM IN TO LEARN MORE ABOUT KAO’S INCREDIBLE SPOTLIGHT ON BUSINESS SUPPORT.

WITH AN EXTENSIVE VIRTUAL EDUCATION SCHEDULE HOSTED ON ZOOM THROUGHOUT

OCTOBER AND NOVEMBER, KAO IS HERE TO HELP FUTURE PROOF YOUR SALON BUSINESS

THE IMPORTANCE OF ECOMMERCE AND

SALON WEBSITES WITH EMIL MCMAHON

MONDAY 5 OCTOBER, 11AM TO 12:30PM

Emil McMahon is a business consultant and educator specialising in the hair

industry. Author of the book Don’t Sell, Emil specialises in all aspects of customer

service and client satisfaction, with a major emphasis on retailing.

This session looks at the importance of salon websites and the increasing

need to invest in e-commerce and m-commerce channels. With online shopping

having grown exponentially throughout lockdown, now is the time for salons to

invest in technology and shopping platforms that help secure client business,

especially their retail shopping. With hints and tips for setting up Facebook and

Instagram shopping pages and ideas for adding retail to salon websites as well

as looking at the need for a refresh and revamp of website content, the session

offers valuable, easy to understand help.

WHO’S IT FOR?

Salon owners

WHY LISTEN?

• Understanding e-commerce and m-commerce

• The value in updating website imagery and information

• Capturing online shopping that links directly to your salon

42

CREATIVE HEAD


Hair by Luke Hawkins

Hair by Nicola Smyth Humphriss

CREATIVE HEAD ADVERTORIAL

Hair by Shane Bennett

“The Kao Salon Division business

programme kept me levelheaded,

providing me with the

focus and passion required.

I have never felt or been more

ready to conquer the world!”

SARAH RIGGOTT, SARAH RIGGOTT HAIRDRESSING

“We’ve all had

diffi culties, but I found

I could refocus my

business brain and

help be a positive

leader to the team”

HEIDI HARRISON, HAIR BY HEIDI

Hair by Sam Burnett

CREATIVE HEAD

43


SPOTLIGHT ON YOU

WHAT WILL YOU DISCOVER AT SPOTLIGHT ON BUSINESS ONLINE EDUCATION THIS YEAR?

MAXIMISE STYLIST INCENTIVES TO INCREASE SALON

BUSINESS WITH MITCH LUCAS & DAN SMYTH HUMPHRISS

MONDAY 19 OCTOBER, 11AM TO 12PM

Join Kao Salon Division sales director Mitch Lucas; and the co-owner of Nicola Smyth salons,

Dan Smyth Humphriss; on the topic of driving promotions and stylist incentives. During this

webinar both hosts will cover the tangible benefi ts of stylist incentives and will share their tips

on how you can successfully drive business sales through promotions and incentives.

WHO’S IT FOR?

Salon professionals who want to hear fi rst-hand how stylist incentives and promotions have

revolutionised the award-winning salon group Nicola Smyth.

WHY LISTEN?

• Hear about the benefi ts and importance of driving incentives and promotions in your business

• Discover tips and tricks to keep your stylists motivated and wanting to thrive in your business

44 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

“Spotlight

on Business

webinars were

a lifesaver both

for me and

my business”

TRISHA BULLER,

CIENTÉ HAIR HEALTH SPA

SOCIAL MEDIA AND DIGITAL MARKETING

DURING COVID-19 WITH CIARA LYNCH

MONDAY 2 NOVEMBER, 11AM TO 12PM

There has never been a more crucial time to have a solid social media

programme. This webinar will take you through the social media insights

and updates so you know exactly what you should be doing right now.

Join Ciara Lynch, Kao Salon Division communication manager, for

a special session devoted to all things social media. In this session,

Ciara will be sharing her thoughts on how businesses can grow using

social media, explaining the best practices and strategies for your digital

communications during these turbulent times.

As this is a live webinar, you’ll also be able to ask Ciara any questions

you have on digital and social marketing.

WHO’S IT FOR?

• Salon owners wanting to know how to use social and digital media

to your advantage

• Stylists who regularly use social media for work and want to upskill

their knowledge

WHY LISTEN?

• Learn how and why you need to push social and digital media

during Covid-19

• Best practice for each channel

• Defi ning clear objectives for your business

“The Spotlight

sessions were

well planned and

featured great ideas

for the reopening

of the salon. The

team members that

participated with

the education have

seen a noticeable

improvement in their

confi dence levels”

ELENA CARVETTA,

O’HAIR SPA AND BEAUTY

WANT TO EXPERIENCE THE POWER OF COMMUNITY FOR YOURSELF? TRY OUT ONE OF THE KAO SALON DIVISION

FREE SPOTLIGHT ON BUSINESS SEMINARS – EMAIL KAOSALONDIVISIONUK@KAO.COM

CREATIVE HEAD

45


COLOUR

BRILLIANCE

HAVE IT ALL WITH NEXT-GENERATION COLOUR AT YOUR

FINGERTIPS. GOLDWELL’S ELUMENATION RANGE OFFERS NEW

OPPORTUNITIES FOR EXTRAORDINARY COLOUR SERVICES,

PROVIDING PROFESSIONALS WITH THE TOOLS THEY NEED

ELUMENATION IS the perfect colour range to help you to

re-establish your business and reignite that fi re for colour in

your clients’ hearts. Regulations imposed by governments

within the salon means that maximising revenue opportunity

from every appointment is more important than ever.

Elumenation enables you to increase your average bill for

every client and colour service, with adaptable options

across the Goldwell portfolio.

Enable your customers to Elumenate their colour services

for every client by integrating a game-changing portfolio of

direct dye colours into their salon.

WHY CLIENTS LOVE ELUMENATION

1. Up to 63 per cent more shine than regular hair colour*

2. Boosted colour intensity within formulas by up to 3 times**

3. Up to 2 times more resistance to fading***

*Based on shine measurement TC 6N in combination with @PP Yellow, Orange,

Red and Violet compared with TC 6N at max, recommended usage amount.

**Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet)

versus TC + standard mix shades at max recommended usage amount.

***Average value of TC + @PP versus TC + standard mix shades at max,

recommended usage amount

46 CREATIVE HEAD


IT’S HOT TO BE COOL FOR A/W20

TAKE INSPIRATION FROM GOLDWELL’S GOBEYOND COLLECTION, REDEFINING THE

MOST CURRENT COLOUR TRENDS AND TRANSLATING THEM INTO BEAUTIFUL,

WEARABLE SHADES ELEVATED BY ELUMENATION

CREATIVE HEAD ADVERTORIAL

7BP@PK

LAVENDER

9N@PK

6NN@CV

BEIGE MINT

ROSÉ

TOPCHIC @ELUMENATED SHADES

Discover the three new shades from this collection

for outstanding shine

9N@PK INSPIRED BY SAKURA PINK

7BP@PK INSPIRED BY RICH TEA

6NN@CV INSPIRED BY COCO DE MER

COLORANCE EXPRESS TONING @ELUMENATED SHADES

For a fast, fi ve-minute refi nement and various toning opportunities

after a lightening or highlift service

@ELUMENATED LAVENDER INSPIRED BY LILATECH

@ELUMENATED BEIGE MINT INSPIRED BY NEO MINT

@ELUMENATED ROSÉ INSPIRED BY SAKURA PINK

COOL PINK

@PURE PIGMENTS

Reinvent Topchic or Colorance colour with this mesmerising,

cool pink tone. New shade Cool Pink, inspired by CASSIS, offers

customisable colour brilliance using high-defi nition, direct dye

additives for unprecedented vibrancy and multi-dimensional shine.

SYSTEM HAIR COLOR REMOVER

Goldwell is introducing the new System Hair Color Remover, for a

gentle removal of unwanted colour. This high-performance formula,

enriched with conditioning PQ 10, deeply penetrates the hair while

removing oxidative hair colour.

EXPLORE THE POSSIBILITIES WHICH COME TO LIGHT WITH THE NEW GOLDWELL ELUMENATION SHADES AND

FORMULATIONS. FOR MORE INFORMATION VISIT GOLDWELL.COM OR CALL 020 3540 1200

CREATIVE HEAD

47


#Christmas

Totally

gifted

Salons will be keen to make up lost

lockdown revenue, but with social

distancing still in effect, how can you

ensure you have a cracking Christmas?

Personal services

Christmas is going to look a little different this year; fewer

parties could mean fewer party hair services. But lockdown

has illustrated a renewed love of self-care. What can you offer?

“Infuse My.Colour works perfectly to give clients something

a little different without long-term commitment. It means

they can step out of their comfort zone a little more,” says

Chloe Mills of Blacksheep Hair Company in Peterborough.

“It’s also a time when clients are more likely to treat

themselves – the custom-blended Made For Me range

is great for a tailor-made salon finish to take home. I’ve

created some great colour ‘changes’ in a fraction of the

time, so my clients walk out feeling like they’ve had a

colour overhaul and I am still on time!”

2019 Most Wanted Best Local Salon Linton & Mac

has an express extension service, where up to four

extensions tapes are used to fill the hair around

the front for a fuller finish. “It takes 10 minutes

to apply and can be done in a normal cut appointment.

We charge £25 per tape and £10

for removal and re-application,” explains

co-founder Jenn Linton.

Get them hands-on

“If lockdown taught us anything, it’s that the feelgood factor

of ‘fresh hair’ can’t be understated,” admits Janine Jennnings,

head of education in the UK for ghd. “We now know, more

than ever, that an in-salon experience is very precious. People

are happy to invest in beautiful hair, and education is key for

helping clients learn how to maintain great hair at home.”

Talk about styling tools throughout the

appointment, demonstrate how to use them

and explain the benefits for their specific

wants and hair needs. In fact, ghd is helping through

styling and product masterclasses held either in-salon or

online. Janine adds: “These will help boost confidence

and skills. Why not choose one or two people to be

Christmas experts and lead the way with training

and know-how in the run up to busy season?”

If clients are nervous about being in the salon,

invite them in at a quieter time for a one-toone

masterclass, perhaps with an in-salon

service voucher as part of a retail package

to encourage clients to book in for a styling

session with their new tool in January.

48 CREATIVE HEAD


The social season

For minimal cost, Facebook and Instagram allow you to run

targeted ads to people most interested in your services. Include

your contact details to drive bookings, and for a really engaging ad

try creating a video, suggests Amy Filippaios, founder of SimplyHair.

“Make sure your photos promote the services and appointment slots you

want to push, and start sharing Christmas content early – at least six weeks

before December – but avoid taking too many portfolio shots with festive

backgrounds, as you won’t be able to use them later in the year and it may

prevent other brands and accounts from sharing them as they date quickly.”

Let’s play

Santa…

Go with the festive (cash) flow

Karoliina Saunders at Karoliina Saunders Hair Design has already started

promoting bookings. “We also use a deposit system, which has helped

our cashflow,” she explains. At Linton & Mac, the salon is launching new

incentives and payment schemes to allow people to pay by monthly direct

debit. This allowing their costs to be spread, while guaranteeing bookings.

Vouchers make a wonderful gift – and they’re great for cashflow, too. “I’m

not a fan of discounts, but a bonus voucher for an extra treat can work like

a charm,” says Build Your Salon’s Phil Jackson. “Your voucher can be shortdated

to expire at the end of February to boost footfall at the start of 2021.”

Don’t be afraid to upsell

Some clients will be looking to spend generously on family and friends to help

everyone see the back of a challenging year. Look at stocking something truly

niche and exclusive to drop in their stockings this Christmas – star stylist

Garren’s super luxury R+Co Bleu line launches in time for December, and will

show it wasn’t some last-minute purchase from a shopping centre.

Some salon owners might be anxious about creating more business by

charging more but “your clientele expect a certain level of service, a certain

level of luxury – or else they’d be looking for a ‘cheap fix’”, says Danilo

Giangreco from Danilo Hair Boutique in Chelsea. “You can use a higher price

point to actually set yourself apart from the low-cost competition and create

an air of exclusivity.” But you need to get two things right – there is a cap to

how much they’re willing to pay and don’t forget to offer services worth what

you’re charging. He adds: “Nobody wants to feel ripped off.”

When they go low, you go high… with the

help of ghd’s deluxe gift set, the ultimate

in luxury with a platinum+ and new helios

professional hairdryer.

RRP £368

ghdhair.com

There’s a mix of cult-favourites and new

launches with the Healthy Hair Wishes

Christmas gift sets from JOICO.

RRP from £28.71

joico.eu

Everyone loves bubbles

With the ‘new normal’ there’ll be fewer gatherings and social events, so

Sarai Hair and Beauty is creating bespoke pamper session evenings for

small groups in its newly-designed private area, the Sarai Hub. “They can

book in for some pampering and a glass of Prosecco and enjoy a different

kind of evening experience,” explains owner Sarah Morrissey. She’s also

planning on playing a part in the annual local late-night Christmas shopping

event but with some key changes. “We’ll be taking some of the activities and

demonstrations usually held within the salon out onto the high street,” she

adds, as the event goes outside with stalls and refreshments.

Indeed, why not capitalise on helping customers feel safer by

promoting a bubble special? “You could give the salon

over exclusively to a Bubble Booking and carry out

services on a number of clients from the same social

bubble very profitably while also minimising risk,”

advises Phil Jackson.

Metallic and holographic finishes ensure

the five Christmas sets from Redken stand

out on shelves – the free shampoo will be

tempting, too!

RRP from £37

redken.co.uk

CREATIVE HEAD

49


WHEN YOU WISH

UPON A STAR…

…YOUR CLIENTS’ STYLING SKILLS WILL GO FAR! DISCOVER HOW THE GHD GIFTING COLLECTION

FOR 2020 CAN TURN YOU INTO A HUGE HIT WITH CLIENTS

IT’S TIME FOR those Three Kings to make room because ghd has

three new queens ready to step up for the 2020 gifting season.

Hair dreams really do come true with these new, limited edition,

luxurious gifting sets for covetable curls, wondrous waves and

sumptuously smooth hair. The Wish Upon A Star collection from

ghd will have clients reaching for the stars with these sleek stylers

and dryers, inspired by the majesty of the night sky and the

constellations. Each set is ready to light up the night with iridescent

white and satin gold accents set against midnight blue cases.

Starlight, shine bright, we’re ready for some new looks tonight!

50 CREATIVE HEAD


Wishing for...

CREATIVE HEAD ADVERTORIAL

GHD DELUXE

GIFT SET

The ultimate in luxurious gifting, this midnight blue

vanity case holds many wonders! It features the

iconic ghd platinum+ smart styler and the new

ghd helios professional hairdryer for the perfect

styling partnership.

GHD PLATINUM+

STYLER GIFT SET

A bright light for any client who loves sleek locks.

With incredible predictive technology that senses

personal hair needs and adapts delivery of heat

accordingly, this sleek iridescent white ghd platinum+

styler features a satin gold finish on the wishbone

section, and is stored in a midnight blue travel case.

*Technical testing, 2019, versus naturally dried hair.

GHD HELIOS

PROFESSIONAL HAIRDRYER

Give them the gift of a salon-quality blow-dry

whenever they desire with the new ghd helios

professional hairdryer. With a sparkling white body

and satin gold accents, the dryer delivers 30 per cent

more shine* and drastically faster styling, and can be

taken anywhere with the included luxury dust bag.

GHD GOLD STYLER

GIFT SET

The original star of hair straightening, the iconic

ghd gold styler features dual-zone technology

for premium performance every day – not just

Christmas. Stored in a luxurious vanity case, its

modernised design allows for smooth, snag-free

styling which is sure to make anyone’s day.

MAKE A WISH FOR MORE SALES AND HAVE THEM COME TRUE THIS FESTIVE SEASON WITH THE GHD WISH UPON

A STAR COLLECTION. FOR MORE INFORMATION CONTACT YOUR GHD ACCOUNT MANAGER OR CALL 01924 423400

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Mr. Q

welcomes you…

PPE PAYS AT DANIEL RYMER

Daniel Rymer Male Grooming has partnered with local

charity Caring in Bristol to launch the salon’s new Care Pack.

It raise money for Cheers Drive, the UK’s first-ever free food

delivery service for the homeless. Daniel asks customers to

make a minimum £1 donation to Caring in Bristol rather

than pass on the cost of the PPE the salon had to introduce

post-lockdown. The Care Pack consists of a face mask, freshly

laundered personal gown, voucher card with offers and

discounts from local businesses, as well as product samples

including from Aveda. The packs help support about

400 homeless and vulnerably housed people each day.

BARBERSRIDE 2020 RAISES £16K

Nearly 30 motorcycling barbers have travelled 1,100 miles over fi ve days

to raise more than £16,000 for the Make-A-Wish children’s charity in

the 2020 BarbersRide. Previous events had seen the gang raise £39,000

for London’s Great Ormond Street and Liverpool’s Alder Hey children’s

hospitals also. Pit stops included The Master Barber in Southport; 6 Hub in

Llanelli; Bonds Gentleman’s Barbershop in Bournemouth; The HeartBreak

Club in Leigh-On-Sea and Gilly’s Barbers in Baildon.

NEW GROOM ROOM

Gents @ 27, Botley

We love the exposed brickwork, concrete flooring,

timber beams and iconic Takara Belmont Apollo 2

chairs at this Southampton barbers. The industrial

metal lamps are a pretty smart touch, too.

JPS Visuals @jpsvisuals_

BOYS’ TOYS

Double treats from American Crew with

Finishing Spray to de-frizz hair without

The

leaving visible residue, and Lather Shave

new

Cream to help soften and lift facial hair Supra ZRII

for an easy shave.

detachable

RRP Spray £13.50;

blade clipper from

RRP Cream £14

Andis features the

americancrew.com

latest battery technology

with a removable battery

pack and 50 per cent more

running time!

SALON PRICE £272.95

andis.com

Take your shaving to

the next level with

the Hot Cabi from

Takara Belmont, a towel

warmer with ultra-violet

sterilisation – perfect for these

times of increased safety.

SALON PRICE £560

takarahairdressing.co.uk

Fiber Cream from Reuzel has a

flexible-to-medium hold, adds

texture and leaves hair with a

low-shine finish.

RRP £14.99

www.red-hotproducts.com

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A SUCCESSFUL BARBER SHOP AND ANOTHER IN THE WORKS, LIONS BARBER

COLLECTIVE TRAINING, STAGE WORK AND AMBASSADOR ROLES WITH BRANDS

SUCH AS BABYLISS PRO… THE HEARTBREAK CLUB’S WEZ JONES IS A BUSY MAN. MR Q

CAUGHT UP WITH HIM TO TALK PRESLEY, PODCASTS AND PISTONS & PARTINGS…

Mr Q: Let’s start simple: why barbering?

Wez Jones: Barbering wasn’t really a choice for me. It was

almost that I had to do it. When I was 12 my mum was a trainee

hairdresser – there were clippers and doll heads everywhere.

I played a lot of football, and players like David Beckham and

Cristiano Ronaldo got a bit crazy with their hair around then.

Well, if they can have it, surely my mates who I play Sunday

league football with can… and I’ll be the one to do it!

When I was about 15, the local barber shop caught wind

of it as a few of my mates had to go and get their hair sorted

out! They asked if I would like to do it properly, and I got a

Saturday job. Over the years I made a name for myself on

Canvey Island as the go-to guy if you wanted a sort of crazy

haircut, so I had punks and a lot of musicians coming down.

Mr Q: The HeartBreak Club will be five years old in March.

Where did the name come from?

WJ: I really wanted to link it to my music background, as I

used to be a blues and jazz musician. I was sitting there with

my business partner when Elvis Presley’s ‘Heartbreak Hotel’

came on. I knew I couldn’t call it Presley’s and I said it was

a shame we couldn’t call it Heartbreak Hotel. My mate said:

‘What about The HeartBreak Club?’ – perfect! The idea of a

club too, that anyone who comes in feels a part of something.

Mr Q: Who’s part of The HeartBreak Club?

WJ: We’ve got a lot of clients who work in the City and have

classic, smart styles. Then we’re the closest to a punk and

skating area in Essex – the shop is two minutes from a worldfamous

skateboard park. Even in the older generation, we’ve

got guys who worked down in the cockle sheds, artists and

painters… and chief executives! It’s a mad contrast.

Mr Q: You’re part of Tom Chapman’s Lions Barber Collective.

Why was that important to you?

WJ: There are a few reasons. I had two clients who took their

own lives. When I was younger, I thought about taking my

own life and, thankfully, I had someone who asked if I was

alright, who could help. After talking to Tom he said I should

get involved because my story could help people.

Mr Q: Talking about stories… you now host your own podcast,

Cut Shave & Misbehave.

WJ: Yes, I love talking to people; it’s part of the reason why we

do what we do. In our industry there are so many expressive

people who don’t know how effective their stories are. It’s a

little bit hair but it’s also about recovery and building brands.

Mr Q: You mention recovery – you’ve been sober for three

years. How do you balance that with such a social industry?

WJ: If I’m being honest, that’s one of the main reasons I

stopped drinking. I was starting to do big stage shows, and it

hit me hard how some people would be preparing for a show

and be off their head. The problem is you have younger people

in the industry, trying their hardest to prove themselves and

looking at them thinking: ‘Well, that’s what I must have to do.’

For a short period, I could understand it because there was a

lot of social and stage anxiety. Ahead of my first big, big show,

I was petrified and I thought: ‘I’ll have a drink’. And it was

the worst idea. I was never a big drinker, but I have friends

and family who are in recovery. It’s the butterfly effect, the

small things you do and how they impact other people. I’ve

had younger people message me saying: “I’m thankful that

I’ve seen that you’re sober, because I felt like you had to drink

a load to be involved with our industry.” That made me think

I’ve got to carry on and make a point.

Mr Q: How has the Club changed post-lockdown?

WJ: We went hard with the PPE, all of us in the shop had

family affected by Covid-19, and without question we were

going to do everything we could. We’ve had people come into

the shop because they know the measures we’ve taken, and

we’ve found almost a new social side of it. Customers have

been supportive – they know the effort and they respect that.

Mr Q: What do you have planned for the future?

WJ: I’m working with Harley-Davidson in Newmarket on

opening a barbers there called Pistons & Partings. It’s bringing

my love of hair and motorcycles together, because there is

such a connection. I’ve just finished BarbersRide, that’s a real

community. Riding is an outlet, it’s a bit of freedom.

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55


In association with

NEW SALONS

A

great

leap

forward

FOR MANY HAIRSTYLISTS, the dream is to one day open your own salon, to see your name

above the door, to do things your way. But the reality of running a business can be tough.

“We know how hard it can be for new salon owners, who are often stylists who have spent

their time on the creative side of hairdressing and are now facing financial and managerial

challenges that can feel overwhelming,” says Michael Specht, head of customer success at

Timely. “That’s where a comprehensive salon software system can be a gamechanger, giving

them back control and confidence by doing the hard work for them, delivering the information

they need in just a few clicks. Giving them a clear vision on financials and how they are tracking,

being able to project future targets, and be able to see what they need to do to reach them.”

There will always be obstacles and tests (who could have predicted a three-month

lockdown?) but if you can feel in control, that’s half the battle. We ask this trio how they’ve

approached the role of new salon owner…

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Alchemy & I

Berkhamsted, Hertfordshire

Founder: Haylee Benton

Opened: March 2019

The concept started out as bubbles, blow-drys and balayage,

but now it’s more colour, cocktails and community. It’s simple

but cool. It’s for people who want to meet friends, have a

conversation. It’s about a VIP experience.

When you walk down a high street you’re going to see other

salons. You’ve got to make yourself different. We secured an

alcohol licence, a cocktail maker and did everything properly.

We don’t have receptionists; we have a concierge who makes sure

clients’ phones are charged, there’s ice in their water… and the

best part is that it’s the same prices as you pay elsewhere

on the high street. Why would you go anywhere else?

I’ve used Timely before and I just wouldn’t use

anything else. Many stylists wanting their own

salon don’t understand the business side fully and

Timely’s reporting and dashboards give you more

insight to understand how to run it. It’s all there on

screen – what’s the average treatment price? Where

are the hours of white space? That’s what I like,

because it teaches my managers how to use

the knowledge to make the business better.

Try to think outside the box with your

marketing. When we launched we sent

flyers to 15,000 homes with coupons such

as £20 off your first appointment over £60.

That £1,500 campaign brought in £24,000

of repeat business.

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Time to take

control

Deliver an exceptional client experience while

protecting your clients, staff, and businesses

with Timely Appointment Booking Software

THANKS TO COVID-19, businesses are having to adopt new ways

of working to navigate the new norms of social distancing, contact

tracing, health screening, and PPE.

Timely appointment booking software helps 40,000 customers

all over the world deliver exceptional client experiences while

protecting their clients, staff, and businesses. With Timely on your

side, you’ll have more control over your business, and more time for

the things you love.

The easy way to protect

staff and clients

Consult’s customisable forms make staying Covid-19 compliant

easy. Consult is great for quick and accurate NHS test and tracing

and will automatically keep your client details up-to-date, without

you having to do a thing! Access a range of expert templates,

including a Covid-19 health screener, and send forms to your

clients via SMS or email to be completed securely online. Save the

completed forms straight to their client record in Timely.

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CREATIVE HEAD ADVERTORIAL

Build a respected brand

Use Timely to send customised email and SMS marketing

campaigns to your clients, segmenting your offers and

communications based on their past behaviours and spend.

Customise your online booking and your client messages to reflect

your unique personality and help your brand stand out from your

competitors. Improve your brand awareness, credibility, and SEO

search rankings by requesting reviews from your loyal clients via

automated follow-up messages.

Customisable Online

Booking

With online booking from your Instagram, Facebook and website,

your clients can discover your business and book 24/7. Timely lets

you decide how you want to group your products and services

together and makes it easy for your clients to book the right

experience online. Maximise your staff productivity and profit by only

showing online booking availability before and after booked timeslots,

so you can minimise the unproductive gaps in your calendar.

Exceptional experience

Build strong client relationships by sending automatic appointment

confirmation and reminder messages, and then surprise and delight

your clients after their appointment with aftercare instructions or

a thank you message. Increase client retention, grow your client

base, and future proof your business with Timely’s easy-to-use,

customisable rewards programme.

Grow

your

business

and

your

profit

Kick no-shows and

cancellations to the curb

and maximise your profit

by requesting online

payments and deposits

with Timely’s smart

payment solutions.

Use Timely’s automated

SMS rebooking reminders to improve your client retention

and keep your clients coming back without having to pick up

the phone. Use LayBuy and Afterpay with Timely to give your

clients budget-friendly options to pay, attract new clients, and

boost your per transaction and overall sales. Looking to tempt

in more customers? Timely can auto-generate gift vouchers

for you or, as with most elements of the clever software on

offer, you can easily customise and create them yourself.

focus on the things

that you love

Spend more time with your clients and less time on the

phone. With Timely you can give your clients the option to log

in to their own client portal so they can easily manage their

own appointments, saving you hours of admin and letting you

focus on giving your clients the best possible experience.

TRY TIMELY APPOINTMENT BOOKING SOFTWARE FREE FOR 14 DAYS AND SEE HOW IT CAN

REVOLUTIONISE YOUR BUSINESS. DISCOVER MORE AT GETTIMELY.COM

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59


#NewSalons

Crab Salad

Peckham, London

Founder: Jackson Acton

Opened: January 2020

I wanted to make a creative space that was still a hair salon

but didn’t feel stuffy. More people want independent salons,

and individual experience. And I didn’t want the name to

sound too ‘hairdessery’. I want people to see it and think ‘I

wonder what that’s all about?’. I want it to be cool, but not

intimidating – it’s not just mullets here. I love doing classic

hair too.

Sustainability was also a big factor – we have cork

flooring, tonnes of plants and interiors made with

renewable materials where possible. We use Davines and

Ecoheads, biodegradable towels and a zero-to-landfill

waste management firm called First Mile. We really had to

research to find them and there is a small extra cost. You

can create a business that’s ethical, has a positive impact on

clients and the team and still generates a profit.

We opened in January and we had some basic teething

problems but obviously we were forced to shut just two

months later! But now people want to travel less, our clients

are coming from a two-mile radius, rents will probably

increase so we got in at the right time. We want to expand

organically but stay around South London.

MARKDAVID Salon

Stockbridge, Edinburgh

Founder: Mark McCarthy

Opened: November 2019

I wanted a private members club vibe, a place that made

you think you were the only one who knew about it –

exclusive, aspirational but still accessible. I also wanted a

space that could be transformed for events such as private

parties or product launches.

I’ve worked in the area for eight years, and I understood

from my 21 years in various salons that something beautiful

was the way to go. My clients have always responded to

spaces that felt welcoming and homely.

We’ve spent months creating our personal, unique

touches. We’ve an outdoor garden space that the neighbours

and staff can enjoy, as well as our clients. This has created

such a buzz. We’ve tried not to give too much away from the

front, we love the mystery!

I have an accountant to talk to whenever I need advice.

I would recommend using one for book-keeping and

tax purposes. It can be quite overwhelming to think

about numbers. Anyone opening a salon needs do their

research but also be honest about their strengths and

weaknesses. If money and numbers come easy then

that’s great, but if not, outsource for peace of mind.

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Socially distance

yourself from

compliance

admin.

Timely Consult’s customisable forms make staying Covid

compliant easy. Timely Consult is great for quick and accurate

NHS test and tracing and will automatically keep your client

details up to date, without you having to do a thing!

Access a range of expert templates, including a Covid health

screener, and send forms to your clients via SMS or email

to be completed securely online, and saved straight to their

client record in Timely.

Talk to us: +44 20 3808 0465

gettimely.com/consult


Love

Galore

As part of his I Can I Am And I Will campaign, stylist Louis Byrne worked with

Hazel Gardiner, a survivor of a rare form of cancer, who had lost all her hair due to

the treatment she endured. The message? Do not ignore your body, inform yourself

on what is happening, allow yourself acceptance and understand that your

mental health supports your physical recovery

PHOTOGRAPHY BY LOUIS BYRNE

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HAIR Louis Byrne (@icaniamandiwillbylouisbyrne). MODEL Hazel Gardiner (@hazelgardinerdesign)

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THE LAST

DANCE

Original prints from the ’80s are revisited in the A/W20 collection from Zandra

Rhodes, which draws inspiration from Studio 54, a haunt of the designer. James

Oxley using Fudge Professional delivers the movement every disco diva demands

PHOTOGRAPHY BY DANIEL SACHON

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HAIR James Oxley using Fudge Professional. STYLING Lily Bling. FASHION Clothes by Zandra Rhodes, Shoes by Manolo Blahnik, Nails by Maria McKenna,

Jewellery by Andrew Logan, Feather boas by Jaffé Feathers. MAKE-UP Terry Barber at MAC. MODELS Alice Dellal, Graysha Audren, Melissa Juratowitch

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#Throwback to creating this gorgeous

blow-dry on @daniellepeazer

Practising headwrap styles

for box braids – my go-to

look in 2020!

#F lashback to the @avedauk artist

competition shoot

In the

frame

Sarah Juma (@hairbysjlondon),

stylist at Aveda Lifestyle Salon & Spa

in Covent Garden, snaps away

As seen on screen – so

exciting to see the Fenwick

beauty campaign about!

Loved creating these curls

on set #CurlPower

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

London Fashion Week fun

creating this look on

@jhoneybone for @vinandomi

Super-sleek ponytails for a

@fenwickofficial

beauty campaign

#BTS creating looks for an exciting

@bobbibrownuk advert

It’s always a pleasure

styling the strands of

beautiful brides

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