In print•online• online•everywhere!
£4.50 OCTOBER 2020
TEXTURE AND NATURE,
IN ALL THEIR GLORY
HAIR Lisa Farrall and Sam Burnett, assisted by Jamie Benny, for BaByliss PRO
MAKE-UP Wendy Turner @Frank Agency
STYLING Maria Angelova @Stella Creative Artists
PHOTOGRAPHY Lewis Hayward, assisted by Lucy Rooney
REPORTAGE PHOTOGRAPHY Sarah Seal
MODELS Priscilla Anyabu @Malc Agency; Charlie Brogan, Fiona McCormick and Pia Cruz @Nevs
SHOT ON LOCATION at Moat Farm, Kent via Farm Locations
CREATIVE HEAD PARTNERSHIP
If you down to
the wds today,
you’re sure of a
THE UNPRECEDENTED EVENTS of 2020
have left many of us craving freedom and wide
open spaces, and given us a greater appreciation
of nature and its beauty. We’re also celebrating
natural textures like never before, returning to
a feeling that’s less processed, more raw and
authentic. This is an embrace of soft shapes
and movement, of hair that is wearable yet
editorial, on trend. This is true beauty in nature,
a juxtaposition of fashion-led looks with a setting
that only Mother Nature can supply.
On location in Kent’s bucolic landscape, Creative
HEAD and BaByliss PRO tested modern styling
marvels Lisa Farrall and Sam Burnett to find
their inner fashion farmers and cultivate terrific
textural tributes to a life less urban. A wardrobe
loaded with patterns, fluid cuts and flowing
fabrics complemented by a dewy glow-up with
soft pops of colour, this is a wonderful worship to
the wonders of the wild – shot in the grounds of a
house, a very big house in the country. Bring your
wellies and come for a ramble…
“IN ALL THINGS
Sam’s kit: BaByliss PRO Italia BRAVA hairdryer; BaByliss Cordless Curling Tong
“This story starts with a more
natural finish, just helping
the hair’s natural wave.
We twist-dried on a low heat
then created a little more bend
with the new BaByliss Cordless
Curling Tong, a loose tong in
different directions to create
some irregularity. It looks that
bit more lived-in, more gutsy.”
CREATIVE HEAD PARTNERSHIP
Lisa’s kit: BaByliss PRO Italia BRAVA hairdryer, BaByliss PRO Titanium Expression 13mm Curling Tong
“Thinking about what I wanted to create, I
imagined something that was a little more wild and
free to fit the surroundings. Adding a curly hair
piece, the BaByliss PRO Titanium Expression 13mm
Curling Tong was great to give a really natural curl.
I carefully went through with my scissors, literally
picking up strands of the curl and cutting, just to
add more shape and a more natural finish. Around
the front I left a section of the hair out and finger
waved this with strong gel. I wanted to bring some
structure and hardness to the soft texture.”
“I’ve kind of got these
two personalities – I’m
originally from a little
country town in the
Midlands so I’m a bit of a
country bumpkin at heart,
but I was always the wild
one in the village. I love the
city and always visited a
different one each weekend
for a night out, so as soon
as I could I was off chasing
the bright lights. I’m a mix
of country and city; a real
ying and yang”
CREATIVE HEAD PARTNERSHIP
Lisa’s kit: BaByliss PRO Italia BRAVA hairdryer,
BaByliss 9000 Cordless Straightener
“It’s such a pretty landscape, I thought about how
I could create something tougher with texture that
would contrast those pretty florals. The BaByliss
9000 Cordless Straightener got the hair super-shiny
and sleek, then I just went into the hair for really
beautiful, casual knots. It’s romantic but still quite
edgy; the twists make the look a little tougher, but
with softness around the perimeter.”
“This is all about the prep, enhancing texture and securing
the structural points. It’s about working with the hair to
create a really good counterbalanced silhouette. The support
at the back allows some free-flowing pieces and that classic
half-up/half-down finish. It’s so important to show texture
being celebrated; it helps break down societal messages that
tell us we should all look a certain way.”
Sam’s kit: BaByliss PRO
Italia BRAVA hairdryer
CREATIVE HEAD PARTNERSHIP
“My favourite countryside
memory? I couldn’t possibly
talk about that! Actually, it’s
going camping as a kid. My
grandmother lived in Lewes
near Brighton so I spent
a lot of time there when I
was growing up. It’s coastal
countryside and I remember
it would always rain and
you’d be around the barbecue
under an umbrella!”
Lisa’s kit: BaByliss Cordless Curling Tong, BaByliss Cordless Waving Wand
“As with any story, I want something that’s
unexpected. Against the woods and the
fields this is a real floaty finish but so far
away from classic curls. I’ve given it more
grit, more texture. There are a few hidden
braids underneath, getting it really nice and
thick, and with a little wind you’ll see the
movement. The BaByliss Cordless Waving
Wand is perfect to get that wave in; all you
need to do is dress it out so it isn’t too
polished. It’s about a feeling – this is a girl
from the city going to the country... and
it just so happens she’s on a farm, getting
tattooed by Farmer John!”
CREATIVE HEAD PARTNERSHIP
Sam’s kit: BaByliss PRO Italia BRAVA hairdryer; BaByliss PRO Titanium Expression Deep Waver, BaByliss 9000 Cordless Straightener
“Very airy, full and fluffy texture – it both
belongs in its surroundings and also offers
contrast. Crimping in at the roots creates
volume, guts and body to support the hair.
Then we worked with an elastic figure of
eight technique, pressing the hair with the
BaByliss 9000 Cordless Straightener and
brushing everything out to create loads of
volume and texture.”
Lisa’s kit: BaByliss PRO Titanium
Expression 13mm Curling Tong
“I love taking an idea out of one scenario and dropping
it into another – why can’t this natural scene play host to
something really city-based, like a club? It’s the new world
of staycations and the internet creeping into the country
cottage… streaming Spotify in the fields! This is giving me
a real ‘Diana Ross is getting her milk from the farm’ vibe!
It’s just really floaty. I added a full lace wig piece from WIG
London for a little extra drama, then used my hero, the
Titanium Expression 13mm Curling Tong from BaByliss
PRO, to give real tight curls before brushing it out from
the root, pulling it out rather than down. That gives major
fullness and shows how the same tool can do so many
different things. It all depends how you dance with it!”
CREATIVE HEAD PARTNERSHIP
“What does ‘beauty in
nature’ mean to me?
Beauty is nature and
that’s the same for you
– be you. That might
mean bleached hair, that
might be embracing your
texture. Being completely,
authentically you – that’s
beauty in nature’”
CREATIVE HEAD PARTNERSHIP
TEXTURE CELEBRATED IN BEAUTIFUL
NATURAL SURROUNDINGS – SEE HOW
LISA AND SAM THRILLED ON THE FARM...
Looks created in accordance with government
Covid-19 PPE guidelines at time of shoot
Born in a barn
THE LOOKS WERE RAVISHING; THE CREATION WAS RUSTIC. THE DOORS
ARE OPEN, COME IN AND MEET THE STYLISTS IN THE STABLE
“Fearless, unapologetic and inspired by
art and life! And I like to be thoughtprovoking,
to create a feeling.”
An indisputable voice in session – and
also education and hair equality –
Lisa has been turning heads with her
creativity on an international stage
for nearly two decades. The talent
she styles runs the gamut from A$AP
Rocky and Kendrick Lamar, to Rihanna
and Gisele, with a little Ed Sheeran
to boot. This girl is the epitome of
versatile but it doesn’t stop there. She’s
the founder of WIG London, and the
‘education nation’ – teaching the art of
session styling, creative cutting, Afro
hair styling, colouring and barbering
– for ALL hair types. That’s why she
was perfect for this shoot, celebrating
texture against a natural backdrop.
WHAT’S IT LIKE TO SEE YOUR
WORK ON A BIG NAME?
“At the time we have fun but we analyse every
campaign – we’re looking at the hair and makeup.
It’s special to see your hair seen by millions
and think ‘Yeah, I did that!’”
I CAN’T LIVE WITHOUT…
“The BaByliss Cordless Waving Wand.
Cordless is a game changer! I was able to curl
hair in a field in the middle of a farm! The heat
was amazing, I don’t know how I lived without
it in my kit bag before.”
CREATIVE HEAD PARTNERSHIP
“Eclectic and fluid. I have strong technical
foundations that give me structure and
I combine this with a visual approach.”
He’s the owner and creative director
of HARE & BONE with salons in
London and Esher, a regular on the
#SydSquad as well as leading his own
shows, and his session work includes
brands such as Tom Ford, Pam Hogg
and Sophia Webster. Yes, Sam Burnett
is one white-hot celebrity magnet, with
Charli XCX, Daisy Lowe, Dua Lipa and
Erin O’Connor among those he’s teased
and pleased. Oh, and he’s been featured
in publications from Elle to Dazed and
Vice. But you’ll never see him show
off about it. “My mission is to connect
with people,” he says. “It’s about more
than making people feel good, it’s
about making them feel unique.”
WHAT’S YOUR FAVOURITE
BABYLISS PRO TOOL?
“My go-to is the BaByliss PRO
Titanium Expression 32mm Curling
Tong. It’s the perfect size to create those
effortless done/undone waves and curls;
the adjustable heat settings and even
heat distribution give me total control.”
WHAT’S IT LIKE TO SEE YOUR
WORK ON A BIG NAME?
“There is always extra pressure so it forces
you to up your game. It’s a mixture of anxiety,
excitement and pride”
WATCH ALL THE ACTION from the shoot and see just how Lisa and
Sam created such beautiful images – it might even tempt
you to move to the country… only at
CREATIVE HEAD ADVERTORIAL
Vive la revolution!
FROM THE CITY SALON TO A FARMYARD FASHION SHOOT – THE CORDLESS REVOLUTION
HAS BEGUN! HOT ON THE HEELS OF THE PHENOMENAL LAUNCH OF THE BABYLISS
9000 CORDLESS STRAIGHTENER LAST YEAR COMES NOT ONE BUT TWO NEW CORDLESS
STYLING INNOVATIONS TO FREE YOUR MINDS (AND YOUR ARMS, AND YOUR WRISTS…)
IN LESS THAN a year, the BaByliss 9000 Cordless
Straightener has become the everyday choice for an army of
session stylists and high-profile salon hairdressers, who love
its impressive performance and convenience. Nothing to
yank or get wrapped up in, it’s brilliant for backstage and on
shoots wherever you are – and it started a revolution.
Now BaByliss is taking it two steps further by expanding
its cordless technology and styling expertise with the launch
of the Cordless Curling Tong and Cordless Waving Wand.
We just can’t get enough…
But what makes them so exceptional? Glad you asked.
“The BaByliss Cordless Curling Tong and
Cordless Waving Wand are gamechangers. They’re
light and compact, which is great for session, but
the best thing is the heat distribution.”
Sam Burnett, HARE & BONE
STYLISTS UNITE AND JOIN THE CORDLESS REVOLUTION! DISCOVER MORE ABOUT THE CORDLESS CURLING
TONG AND CORDLESS WAVING WAND FROM BABYLISS – VISIT BABYLISS.CO.UK
FOLLOW @BABYLISSPROUK ON
These new high-performance stylers feature the groundbreaking
Micro-Heating Matrix heaters which, unlike other
heaters, are formed precisely to the shape of the barrel. Why
does this matter? Well, it means consistent results, delivering
an even heat with no hotspots that ensure effortless curl
formation and lasting results, even at lower temperatures.
Cordless curls and wireless waves, easy to manoeuvre
around the face and without the headaches of searching for
plug sockets to get you working. Your looks last, too – and
these tools give you a fabulous 40 minutes of styling. * Just
imagine what you can do in that time…
“I’ve got a feeling these cordless tools are
going to be behind every stage at every
festival, backstage at fashion week and
on every set at every studio!”
Lisa Farrall, WIG London
*Each tool delivers 40 minutes of cordless use on a full charge at maximum temperature
MAGAZINE COLOUR EVENTS INSPIRATION FREELANCERS STORE COMPETITIONS
For our cover shoot we went back to nature. Shot on location in the Kent countryside,
head online to dive deeper into our celebration of movement and texture
Hear that? That’s the sound of your new
favourite podcast landing on the scene!
Introducing Creative HEAD’s The Root
of It – listen online now
Tutorials, but not as you know them.
Check out The Teachings, our new
video series featuring on-trend
commercial looks from your fellow pros
Calling independent stylists – sign up
now to business-boosting masterclasses,
debate panels and big-name interviews
with our new Zoom-based event
Mix and prescribe your client's individual
hair care regime and maintain bonds at home.
Exclusively in salons.
IN A YEAR of unprecedented change, I’ve found myself trying
to find time to sit and think about what we at Creative HEAD can
do to help us all navigate the New Normal. An NHBF survey found an
astonishing 41 per cent of salons and barbers could not say if their business
would survive until Christmas. That’s heartbreaking. So it’s imperative we share
success so that you can find those golden nuggets of insight that might just help
– The Outliers is stuffed with such tales from salons and independents across the
UK. It’s vital we help you make money, especially after three months in lockdown
– PAINT is laser-focused on doing just that through your colour menu, while our
Christmas preview from page 48 also delivers great commercial ideas. But we’re
also here to inspire with our farm-fresh cover shoot, and a personal campaign from
Louis Byrne (page 62) that we think will help any stylist consider their role in a
client’s sense of self. You see for us, new IS normal – you’ll discover new ideas
from the Creative HEAD team with Self/Styled Sundays, The Root
of It podcast, The Teachings video tutorials and the Creative
HEAD Collective memberships that holistically support
your team. I hope within our pages you’ll always find
something that can help make a difference.
Digital has been vital for keeping
connected this year and we’ve
been working hard to maintain
the fl ow of creativity and feeling
of community. Salon Smart
went live stream, and now
we’re excited to unveil three
new digital projects. On
11 October we launch Self/
Styled Sundays; debates,
virtual masterclasses and
more, all dedicated to the
workforce, see page 34. Then
serving up inspiring education
are a collection of video tutorials,
The Teachings – watch, learn
and create along with our experts,
see page 36. And, we’re unveiling
our fi rst-ever podcast series,
The Root of It. Hear remarkable
people chat about their careers
and passions! Page 38 has more.
firstname.lastname@example.org creativeheadmag.com creativeheadmagofficial
01_PaintCover.indd 1 16/09/2020 12:35
In print• • everywhere!
£4.50 OCTOBER 2020
TEXTURE AND NATURE,
IN ALL THEIR GLORY
THE HEARTBREAK KID
Wez Jones takes time out of his busy schedule
to talk bikes and barbering with Mr. Q
IN THE FRAME
Sarah Juma of Aveda Lifestyle Salon & Spa
in Covent Garden snaps away
ON THE COVER
Hair by Lisa Farrall for
BaByliss PRO. Make-up
by Wendy Turner @Frank
Agency. Styling by Maria
Angelova @Stella Creative
Artists. Photography by
Lewis Hayward, assisted by
Lucy Rooney. Model Priscilla
Anyabu @Malc Agency
FREE WITH THIS ISSUE!
Norman Boulton of
Not Another Salon
has high hopes for
The innovators and salons
disrupting the status quo
CHIEF SUB EDITOR
SPECIAL PROJECTS MANAGER
SPECIAL PROJECTS DIRECTOR
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Alfol Ltd, PO Box 289,
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
Ultra light. Ultra quiet. Incredibly powerful.
Let your creativity fly.
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
CREATIVE HEAD HAS partnered with
wholesaler Aston & Fincher to unveil
Self/Styled Sundays, a new virtual event for
self-employed and independent hairstylists.
Self/Styled Sundays will launch on
11 October via Zoom and include virtual
group masterclasses, business-building
advice, panel talks, celebrity interviews
and tutorials from top stylists, all expressly
crafted for freelance hair artists to help them
grow their businesses.
The first masterclasses will showcase
new products and services alongside expert
tutorials from brand ambassadors from
Indola, L’Oréal Professionnel and Wella
Professionals. The masterclass sessions
include access to exclusive discounts on
the products featured on Self/Styled
Sundays, available at the Aston & Fincher
The event also features a business-focused
session led by Beautystack founder and
chief executive Sharmadean Reid MBE,
covering the hottest new features on the
Beautystack site and app; while artists
including Desmond Murray and Chad
Maxwell will discuss how to balance multiple
lines of work, such as session styling and
photography, without burning out.
The event will close with an interview with
the first Most Wanted Independent Stylist
winner, Paula McCash, a key team member of
session stylist Syd Hayes’ #SydSquad.
If you wish to take part in the event, go to
creativeheadmag.com/store to book tickets
now. Turn to page 34 for more information.
Fest goes live
HARRIET STOKES AND Tegan Robertson were among the colourists
sharing their skills in Pulp Riot’s first colour, education and inspiration
digital festival. Pulp Riot Fest featured colour masterclasses, illustration
inspiration sessions and live music from @babyfigs, with beautiful blends by
@paintedbysharell, @glam.by.heather and @dianatfrancis showcasing colour
and condition on all hair types and textures. Creative colour versus dreamy
balayage went head to head with @kyleemariehair and @peachsodaa, while
@Harriet_Stokes shared her high-speed blonde techniques.
Keratin Complex has unveiled
an innovative line-up of colour,
with all of the same clever keratinbased
technology to keep hair in
incredible condition. Enjoy the full
spectrum of shades in the new permanent
KeraLuminous, demi KeraBrilliance, and
direct pigment-packed GrafittiGlam and
lightening system It’s a Blonde Thing.
Henkel Nederland B.V., Grasbeemd 4, 5705 DG, Helmond, The Netherlands Hair Larisa Love Photo Hama Sanders
Meet our damaged hair hero
• Repairs years of visible damage*
• Instantly 2X stronger hair**
• Improves elasticity and manageability
* When used with K-PAK RevitaLuxe **Against combing breakage on damaged hair vs. a non-conditioning shampoo
BEAUTY WRITER AND broadcaster Ateh Jewel,
SliderCuts’ Mark Maciver and men’s hair
specialist Jody Taylor are among the stars
of The Root of It, Creative HEAD’s new
podcast in partnership with Treatwell. Launching
on 4 October, the series will share honest
conversations between remarkable people
about their work, their businesses and the
passions that drive them. You can listen to John
Vial and fashion writer Claudia Croft talk about
the modern male client, or enjoy the friendly
sibling rivalry between Mark Maciver and his
personal trainer brother, Peter. There’s lots to
choose from and more to follow – find them on
creativeheadmag.com/podcasts, or search ‘The
Root of It’ on all major podcast platforms.
IT LISTERS RISE TO OCCASION
THE 2020 IT LIST finalists have been treated
to an exclusive styling masterclass thanks to
The It List partner, ghd. All 27 finalists were
gifted a new ghd rise and an invitation to
join an exclusive online training session with
educator Grant Williams.
In other ghd news, the styling brand is
introducing the ghd Premier Programme, a
new salon loyalty scheme designed to help
business partners with enhanced education
and exclusive content and launches.
1959 TO 2020
Peter Dawson, the European colour director
at Sassoon, has passed away suddenly at
the age of 61. A regular on the global stage
alongside Sassoon’s International Creative
Team, he started as an apprentice in the mid-
1970s, splitting his time between Sassoon’s
Leeds and Manchester bases before making
the decision to specialise in colour. He
later spent time as German colour director,
responsible for the training, organisation
and creative development of all the brands
German salons, before ascending to the role
of European colour director in 2007.
The percentage of adults in the UK who have recently
bought eco-friendly beauty products, according to a new
Mintel report into the beauty industry.
TREATWELL LAUNCHES JOBS SERVICE
ONLINE BOOKING SYSTEM Treatwell is launching Connect with Talent, a hair and beauty
job board that is free to use for both candidates and hiring managers. It aims to help those
struggling with recruitment issues, such as finding candidates with adequate skills and
qualifications. Madeleine Raynel, Treatwell supply director for Northern Europe, said: “We
hope to offer both job seekers and employers a pool of relevant, high-quality candidates and
opportunities that they so need.”
TIGI seeds salon
TIGI IS OFFERING salons a cleaning and
hygiene bundle through a partnership with
fellow Unilever brand Pro Formula. It’s part
of the brand’s pilot scheme to help salons
keep teams and clients as safe as possible
during the Covid-19 pandemic. The curated
bundle contains nine products including
bleach, anti-bacterial wipes and disinfectant
and meets government hygiene standards.
IT’S COOL TO CARE
has in store for...
NEIL MACLEAN HAIR
“We recently opened our
South Queensferry salon
and it has been very busy.
This month we celebrate
the launch of our brand new
Tease Me comb landing
online and in
JOSHUAA SHAUN HAIR
“This month, we’re holding
our fi rst of (we hope!) many
events called ‘Out’. We’re a
salon, so we want this to be
a celebration of how diverse
our hometown Birmingham
is. We’ve got top speakers
from all walks
of life joining us
for the event,
and we hope
to create a safe
learn and grow.”
“Staff appraisals and creative
projects are on the horizon,
including more NIOXIN online
education. I’m monitoring
furlough, easing downtime
and planning for November
as the payroll stabilisers come
off! I sense a shift from clients
so it’s time to
SHOW YOUR STAFF JUST HOW MUCH YOU CARE BY JOINING THE CREATIVE HEAD COLLECTIVE, A SALON OWNERS CLUB THAT OFFERS HELP,
ADVICE AND SUPPORT ON WORK ISSUES, WELLBEING, FAMILY, FINANCES, LEGAL AND MORE. SEE PAGE 24 FOR DETAILS
Diva Professional delivers what it states is the lightest
and most powerful air styler on the market, with the
power (literally) to dry and style any hair type at the
same time – welcome the Atmos Multi Dry + Style!
020 3393 9072
Offer clients suffering from
thinning hair and alopecia
following Covid-19 stress
NIOXIN’s 3D Care Systems,
clinically proven to give thicker,
fuller-looking hair in 30 days.
RRP £55.90 EACH
020 3901 1163
These three new shades from
Great Lengths tap into the
elevated naturals trend – choose
from Peach Blonde, Strawberry
Blonde and Brown Rose.
0113 278 1292
Irresistible services consumers will want
to snap up, selected by the Layered team
Got blonde clients who want smoother hair
immediately? Step in KCSMOOTH from Keratin
Complex. In fewer than two hours its unique twostep,
heat-activated system delivers results that
last up to three months, with zero downtime (yep,
they can style the same day) and a formula that
features violet pigments to fight brassiness.
01442 248 104
Need to make waves
but block rays?
Reach for R+CO
Wave Spray, a
protects hair from
the elements, helps
enhance colour and
accentuates natural waves.
01442 248 104
Discover the decadent new demipermanent
cream colour from
Paul Mitchell Professional Hair
Color. Crema XG is perfectly
shade-matched to the Color XG
permanent cream colour collection,
giving you more flexibility and
options for services.
0845 659 0011
Wave hello to Curl Conscious, the new ‘curl-clusive’ care
range from evo – five curl-caressing products created to
enhance, nourish and empower natural curl patterns.
RRP FROM £21
0800 955 4285
There’s even more from Remi
Cachet to get excited about. A new
16-inch Super Weft in 180g gives
clients a significant volume boost.
And for quicker transformations,
try new Micro Tapes – small and
seamless with 2cm-wide tape tops.
01642 867 213
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
That’s a wrap! Well, on cords anyway – yup,
BaByliss has followed up on its hugely popular
9000 Cordless Straightener with the launch of
two new cordless styling tools, perfect for just
about anywhere to just crack on with your work
without hunting out the nearest plug socket.
There’s the Cordless Curling Tong and the
Cordless Waving Wand, both super-convenient
and both right on the money when it comes to
delivering results that will actually last. That’s
all down to the clever tech inside, of course,
genius Micro-Heating Matrix heaters that
are unique because they are the same shape
of the barrel. That means you get consistent,
even heat with no hotspots to guarantee you
the spot-on curl formation you want and longlasting
results, even when you’re working at
the lower end of the temperature scale. And
because there are no cords, it’s pretty fafffree
when styling around your client’s face…
wherever you happen to be.
RRP £180 EACH
IT’S ALL ABOUT... STYLING
And, the vegan range
from Italian favourite
Kemon, cares while it
styles and protects hair
from external nasties.
Love the Vamp Spray –
the name says it all!
RRP FROM £13.99
0845 659 0011
Blend products and layer
textures for the ideal
with the new Shu Uemura Art
of Hair’s Art of Styling collection
– no deposit on hands and no
residue on hair.
RRP FROM £20.90
0800 085 4958
WHY DID YOU WANT TO BE A HAIRDRESSER?
It’s my mum who encouraged me,
she’s always wanted a personal
stylist! She told me to get into
Central London salons and quite
literally applied for about 30
apprenticeship positions for me.
She said to dress smart and actually
bought me a three-piece M&S suit
to go to the interviews in (thanks
Mum!). As soon as I hit that salon
floor I fell in love with salon life.
I was inspired by all the
creativity straight away. I love
the magic behind hairdressing
and seeing hairstylists perform
SALON: NOT ANOTHER SALON
WHAT WOULD BE YOUR DREAM
It’s actually coming up! I’m going
to be a lead educator at Not Another
Academy and teach the How
to Cut and Style for Instagram
workshop alongside our head
stylist Jeremy. It’s a dream come
true to be the lead educator and
to be able work with the best
team ever is a blessing!
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
I’d love to still be in East London, living with
a cute little baby, educating globally with Not
Another Academy and working at the salon and
catching up with all my regulars!
WHAT HAVE BEEN YOUR HIGHLIGHTS
Becoming an educator with Not
Another Academy. I am the
biggest Not Another fan and
even getting the opportunity
to work there has been a
highlight in itself.
YOU’LL NEVER WALK ALONE
THE LEVEL OF SUPPORT OFFERED BY THE NHBF IS EXTENSIVE AND COVERS ALL ASPECTS OF BUSINESS
– WHILE RETAINING A PERSONAL TOUCH. KNOW THAT YOU’RE NOT ON THIS JOURNEY ON YOUR OWN
Every salon’s needs are different. Every
business owner has their own strengths
and weaknesses and the NHBF can tailor
its wide-ranging services and expertise to
support and guide where needed. Anne
Veck, owner of Anne Veck salons, lists access
to up-to-date contracts, a legal helpline and
GDPR guidance as the biggest membership
benefits. As well as running her awardwinning
hairdressing salons in Oxfordshire,
Anne has been in business since 1991 and
is an NHBF hairdressing ambassador.
“During lockdown we found the regular
coronavirus updates from the NHBF and
links to relevant government information
really useful,” she says. “Organising social
distancing and ensuring we would be
Covid 19-secure was challenging, but not
too difficult or costly, and by August, our
business was up 20 per cent on the same
period in 2019.”
TOGETHER WITH THE NHBF
NHBF director Tina Beaumont-Goddard,
says: “As well as free employment contracts,
members can also use free apprenticeship
agreements and staff handbooks, and free
chair renting agreements.” See nhbf.co.uk/
contracts and nhbf.co.uk/agreements
The contracts and agreements save
members time and money paying for legally
watertight documents to be drawn up, says
Tina. She continues: “Members also have
further peace-of-mind knowing that they can
call the NHBF 24/7 legal helpline for help
and expert advice on any tricky HR issues.”
In addition to the legal helpline, NHBF
Members also have access to free 24/7
commercial law advice, including specialist
expertise to deal with common problems
such as restrictive covenants. Find out how
the NHBF can help with tax, VAT and PAYE
as well as employment tribunals and court
costs at nhbf.co.uk/legal-advice
GDPR INFORMATION AND RESOURCES
Since GDPR came into force in 2018, data
protection laws have been much stricter.
Salons must now ensure the information
they hold about clients and staff is stored
securely and complies with GDPR rules.
“The NHBF stepped in quickly to develop a
guide and range of free GDPR resources to
support its members and make compliance
as simple as possible,” adds Tina. The GDPR
toolkit includes marketing consent forms,
policies, privacy notices, and information
audits at nhbf.co.uk/gdpr-templates
HERE FOR YOU
• Discounted insurance
and health & safety kits
• A free health & safety
• A free 15-minute
business coaching phone
call from an industry
expert every year
• Special fixed-rate
• A wide range of indepth
and money-saving NHBF
JOIN THE NHBF
BEFORE THE END
OF OCTOBER 2020
AND QUOTE CHO25 TO
GET £25 OFF YOUR
The NHBF offers a range of business support services, from legal, employment and financial
guidance to expert advice for managing people. Find out more at nhbf.co.uk/join
THE BUSINESS EDIT
HOW CAN YOU FIGHT
POST-LOCKDOWN, there were plenty
of clients desperate to come to the salon.
But now, just like with the restaurant
trade, some salons are experiencing record
numbers of no-shows – a devastating blow
when you’ve reduced capacity already due
to social distancing compliance. How can
salons combat this effectively?
“Immediately after reopening we had
an average of one no-show per day,”
explains Keith Mellen from Anne Veck.
“We sent out an ‘Anne’s Secrets’ email to
our 5,500 client database and posted on
Facebook, pointing out how annoying
this was, both for clients who would have
loved to have been booked in and for the
stylists who lost money. We did this politely
and humorously and received quite a few
supportive emails from clients shocked that
people would behave like this.”
NEED A LITTLE KNOW-HOW TO
NAVIGATE AND GROW YOUR
BUSINESS? FREDDIE BANKS,
GENERAL MANAGER UK & IRELAND
FOR KÉRASTASE AND SHU UEMURA
ART OF HAIR, IS HERE TO SHARE
SOME INSIDER KNOWLEDGE…
Chelsea’s Lockonego introduced 100
per cent deposits when it began bookings
post-lockdown. “We explained this was
both to minimise transactions taking place
in salon and to also secure their booking
due to the busy nature of our reopening,”
explains creative director Antony Rawlings.
It has also cancelled online bookings.
“This personal touch made clients think
consciously about the appointment they
were booking.” The salon intends to
continue this system most likely until the
New Year to protect Christmas bookings.
Lockhart Meyer’s Alice Kirby suggests
frequent reassurance about your Covid-19
precautions is essential to reducing
cancellations and no-shows. She also advises
best practice is to call clients 72 hours before
their appointments, leaving a voicemail if
necessary and following up with SMS.
We’re now in the final quarter of the year and soon
will be moving towards the traditionally busiest
season, Christmas. It’s more important than ever
to have a successful Christmas; but how do you
best prepare after this unprecedented year?
Before moving on to a new season or key
moment of the year, I like to first reflect on
what has happened recently in my business.
You may have made some quick decisions to
adapt to the current climate – and while it has
been imperative to operate our businesses in an
agile way, sense-checking your previous decisions
is important. I always like to consider whether with
hindsight I would have taken a different route…
I like to use the simple framework of Stop/Start/
Continue. What do you want to stop doing, that
might be inhibiting your business? What should you
start doing to help you accelerate? Finally, what
new initiatives have you brought in recently that you
should continue to help you grow your business?
Now is a great time, before the Christmas chaos,
HAZEL & HAYDN
We had three appointments
not turn up in one day – that
lost us more than £800! We
worked hard on our social
media in lockdown, but
nearly all the no-shows were
those via social. I think after
lockdown, lots were ‘panic
booking’ with many different
salons. We send confirmation
texts four days before a
booking, giving us time to fill
a cancellation. We now operate
a 50 per cent deposit system
for new customers, and a
48-hour notice cancellation
policy. We keep the deposit
unless we’re able to rebook
if it’s under 48 hours.
MOVE FORWARD BY
LEARNING FROM THE PAST
to reflect on these principles and identify what has
gone well and where you still need to improve.
Then I like to receive feedback from the team
and clients to identify if there are any immediate
issues or ideas we can take on board, again using
the Stop/Start/Continue approach. Every business
this year has had to adapt and change their
operations, team and responsibilities.
Finally, before putting in place any changes, I like
to reach out to other peers as they can provide new
ideas or a different perspective. This is especially
great to do with salon owners to help offer a
sounding board as well as hear direct feedback.
Kérastase has launched Virtual Kérastase Club
events to create networking opportunities for likeminded
salon owners to share and problem solve.
ü Reflect on recent changes using the
ü Get feedback on what is working
ü Speak to peers for additional inspiration
WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK
The government continues to update its
guidance for providing apprenticeships in
England during the Covid-19 pandemic.
“The aim is to ensure that apprentices
can complete their apprenticeships,” says
NHBF director of quality & standards,
The guidelines say that apprenticeship
delivery can be extremely flexible and
employers must agree with training
providers and end-point assessment
organisations how best to reduce the risk
of transmitting the virus in workplace or
“Initiatives also include an incentive
payment of up to £2,000 for employers
who hire an apprentice before 31 January
2021,” adds Caroline.
Find more information including a
link to the latest updated guidelines at
Salon owners can now apply to the Kickstart
Scheme, a £2 billion fund to create thousands
of six-month work placements for young people
who are currently claiming Universal Credit.
The government will fully fund each
‘Kickstart’ job – paying 100 per cent of the
relevant National Minimum Wage for 25 hours
a week, plus the associated employer National
Insurance contributions and minimum pension
contributions. The application needs to be for a
minimum of 30 placements, but you can partner
with other organisations to achieve this.
Find out more at gov.uk/kickstart
SALONS AND BARBER SHOPS
STRUGGLING: NHBF SURVEY
A SUBSTANTIAL 41 per cent of salons and barber shops who responded to a
new NHBF survey say they are worried they may not survive to Christmas.
In addition, three in four salons and barber shops say business is down
compared with the same period last year, with 71 per cent admitting they
expect their business to remain slow based on upcoming bookings. Almost a
third expect to have to cut staff in the next three months.
NHBF chief executive Hilary Hall said: “The length of time businesses
were closed and the hoops they had to jump through to reopen have caused a
huge amount of damage. This includes creating a perception that the sector
is not safe and having to enforce guidelines that make the overall experience
too clinical and far less enjoyable for clients.
She continued: “Furlough and self-employed support is ending, grants
have now been distributed and spent, and businesses are being expected to
begin contributing to the economy again. This just isn’t viable. We are calling
on the government to help businesses get back on their feet with further
measures. Our industry generates more than £7.5bn in turnover for the UK
economy and it is in the government’s best interests to support it.”
GOVERNMENT SUPPORT – WHAT’S STILL AVAILABLE?
Some government support schemes
are coming to an end while new
ones are being introduced, so it’s
important to keep up-to-date, says
NHBF chief executive Hilary Hall.
“One important cut-off date is the
end of October when the furlough
scheme will finish,” says Hilary. “And
during October, the government will
reduce its contribution down to 60
per cent of wages for the hours an
employee is on furlough.”
A one-off payment of £1,000 will
be made to employers for every
employee they keep on after furlough
if they earn at least £520 a month on
average between 1 November 2020
and the end of January 2021.
The deadline of 19 October 2020 for
the second self-employment grant
is fast approaching, warns Hilary.
“You can claim if your self-employed
business has been adversely affected
by Covid-19 since 14 July – even if
you didn’t claim for the first grant.”
The government’s Bounce Back
Loan Scheme is currently available
until 4 November 2020, and the
Coronavirus Business Interruption
Loan Scheme is ongoing. Support
schemes may vary across the UK,
Stay up to date at nhbf.co.uk/updates
GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
Do you have any advice
on how to prepare for the
Christmas rush assuming
the restrictions of PPE,
times and so on,
are still in place?
We find ourselves facing a Christmas like no other.
At the time of writing, salons are still obliged to follow
tough PPE guidelines. I feel that come Christmas our salon
lives will still be far from normal.
So how can you go about making Christmas special for
your clients and profitable for your business? Well hopefully
you have already made changes to your current pricing and
working structure to ensure that the work you are doing and
the services that you are delivering are profitable.
Unfortunately many salons may have focused on merely
being busy while not doing the maths
to ensure that they are still profitable.
The possibility of having to serve fewer
clients in a Covid 19-safe manner, often
with reduced team sizes, may have a
massive effect on profit margins.
Assuming that you have all of that
covered, Brian, then I think that now
is the time to really do things
differently and also take clues
from the major retailers
that are still achieving
good results. Normally I
would be suggesting that
you should be planning
VIP guest festive gift
and styling events and I
would still suggest that
you do these. However,
you are unlikely to be able
to actually physically host
them, so if you can’t, what can you do? Online of course.
I have always been frustrated by the lack of online product
and styling advice that salons make available to their guests,
so now is the time to put this right.
There are many tools available now to host online
presentations. We are currently delivering all of our coaching
online whereas six months ago we had never done so. There
is so much you can do if you plan it. Testers and samples can
be sent in advance to clients that sign up to an event, ready for
you to explain why and how to use them during your online
event. Clients can still get engaged via live chat or by using
I see many manufacturers of hairdressing products creating
and sharing online tutorials on how to use their products and
their styling tools, yet salons spend more time trying to show
their clients how clever they are, instead of showing the clients
how clever they could be with the help, advice and products
available from the salon.
If clients can’t be in your salon then make sure that your
salon is in their home. Never before have your website and all
of your social media incarnations been more important to the
success of your business. Learn how to maximise social media
and make your website a real showroom for your business and
why people should come to you.
Finally, fully booked means fully booked; ‘squeezing in’ is
no longer acceptable. Now is the time to understand which
services make you money… which means now could also be
the perfect time to decide which services you need to stop
doing. No change = no change.
Some people make it happen, some watch it happen and
some say what happened.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag
Are you a
Do you want your salon to grow in
this competitive economy?
3·6·5 offer successful business coaching for salons
providing you with powerful results-focused salon business
education for your whole team.
Meet like-minded people and discover the right tools to
tackle key challenges in your business, steering you towards
a stronger, more profitable future.
Get in touch to discover NEW membership
options and digital classes.
we can help you…
Call 0845 659 0015 or email email@example.com
www.365saloneducation.com • Find us: @365SalonEducation
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software
SALONS EXPERIENCED A super-busy July after lockdown, but August
presented more challenges as clients had already raced in the previous month
and were now enjoying holiday breaks (often UK staycations) or were even still
too nervous to return. However, those salons that were more proactive with
digital bookings and that looked at enticing back lapsed clients using Phorest
Salon Software, saw their work bear fruit in what is always traditionally a
quieter month, even in less challenging circumstances. Let’s take a look at
what happened to those salons who focused on client retention…
THE AVERAGE INCREASE PHOREST
SALONS WITNESSED IN CLIENT RETENTION
IN AUGUST BY GETTING AHEAD OF LAPSED
CLIENTS USING CLIENT RECONNECT
THE NO-SHOW RATE OF NON-ONLINE
BOOKINGS IN AUGUST
THE NO-SHOW RATE OF ONLINE BOOKINGS
IN AUGUST USING MICRO-DEPOSITS,
HALF OF THE NO-SHOW RATE FOR
THE PERCENTAGE OF PHOREST SALONS
THAT MADE IT THROUGH LOCKDOWN
THE MISSION: DELIVERING VIA DIGITAL
SALONS TO SAY NO TO
WALK-INS, AND WITH
MAKING IT TOUGH
FOR ANYONE TO JUST
POP IN AND MAKE A
AT RECEPTION, DIGITAL
BOOKINGS ARE PROVING
MORE VITAL THAN EVER
who offer online
booking have seen
their clients increasingly
embrace digital. Online
now contributes 25%
of their total bookings,
up from 20%
“In one month the Client Reconnect feature
brought in nearly £2,750 in revenue from clients
who were automatically prompted to rebook”
GERRI KEANE, DANGERFIELD & KEANE, HARROGATE
DID YOU KNOW…
HOW SALONS ACROSS THE UK
ARE USING DIGITAL CHANNELS,
IF YOU WERE asked to look at 2020, I’m
sure there would be many things that would
come to mind, yet I’m almost positive that
the endless Zoom calls and doing everything
online would be somewhere at the top of the
list. And while we may have thought that
we’d already got to grips with the ‘digital
age’, 2020 has taught us how to use it to
our advantage, smartly.
Businesses, more than ever before, have
to ensure that they’re using their online and
digital channels correctly and to their fullest
potential and Phorest salons across the UK
have been doing just that. In fact, 97 per cent
of Phorest salons made it through lockdown
using features designed to keep them relevant
and in the forefront of their customers’ minds.
It probably isn’t a surprise that Phorest can
help salons be smarter and more successful
online, after all, it’s software, it’s meant to
do that right? But have you ever stopped to
Client Reconnect assesses your clients’
behaviour by picking up if they are overdue for
their usual appointment and prompting you to
connect with them, making sure they continue
to come back to your salon time again. The
Online Reputation Manager pushes your
fi ve-star reviews to Google, increasing visibility
and SEO. Let’s face it, it’s all well and good for
your clients to tell you how much they love you
when they’re in the chair, but it won’t help your
Online Booking and your own salon
branded app have also been key contributors
to growth and retention. In fact, non-online
bookings have a no-show rate of 6.5 per
cent, which reduces by half to 3.2 per cent for
online bookings using micro-deposits.
Abigail Walsh is the regional
marketing manager at Phorest
Salon Software UK & Ireland.
Find out more at phorest.com
001_RUNWAY_AW20_Covers_GW3.indd 1 07/08/2020 11:31
01_PaintCover.indd 1 16/09/2020 12:35
FOR SALON OWNERS & MANAGERS
001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18
£4.50 OCTOBER 2020
• • !
TEXTURE AND NATURE,
IN ALL THEIR GLORY
YOUR ESSENTIAL GUIDE TO THE NEW SEASON
YOU WILL RECEIVE:
• ONE YEAR OF CREATIVE HEAD MAGAZINE DELIVERED TO YOUR DOOR
• DISCOUNTED TICKETS TO SELECTED CREATIVE HEAD EVENTS
• EXCLUSIVE COMPETITIONS AND PRIZES
• FREE PRODUCT SAMPLES
ALREADY A CLUB MEMBER?
SEARCH THIS ISSUE FOR A PLATINUM TICKET – FIND ONE AND YOU’LL
HAVE SCOOPED THIS INCREDIBLE PRIZE**
Make lots of
Be number one
FOR JUST £10
The fi rst 20 new Creative HEAD Club members will receive eight of the brand new milk_shake Cool
Blonde Smoothies plus a colour chart and developer, worth more than £52. The Cool Blonde family is the
latest collection to join milk_shake’s semi-permanent colour range, all infused with organic fruit.
LET’S JUST MEET
THIS PAST WEEK
Salon Success Team
*For the fi rst 20 new members to sign up between 1 October and 31 October 2020.
**Subject to availability, no cash equivalent will be offered.
Two Club members will each win one of these Deluxe Pro Colour Starter Kits, as well as lots more colours and
tools from our friends at Manic Panic, worth an incredible £250! Let’s get colourful.
Join the Creative HEAD Club now!
A NEW KIND OF MEMBERSHIP CLUB FOR SALON OWNERS –
THAT CARES FOR YOU, YOUR TEAM AND YOUR BUSINESS
Running a salon business right now – post-Covid – can
be a lot to handle. Everything’s changed, from working
hours to team structure, and it’s bound to take its toll.
You can never be certain when you, or one of your team
will need extra support.
Creative HEAD’s Collective, created in partnership with
leading Employee Assistance Programme provider
Care first, is a new membership programme that
provides everyone in your salon with support and
practical advice on issues that might be impacting
on wellbeing and performance. The service covers
everything from financial and legal matters to childcare,
eldercare, emotional and practical everyday support –
and much more.
BENEFITS TO YOUR BUSINESS
P Helps improve morale and employee engagement,
as well as help prevent outside issues from impacting
on work, including absences from work.
P Provides insightful reporting to identify key issues and
health risks within your salon business that can help to
inform your wellbeing strategy.
BENEFITS TO YOUR EMPLOYEES
P Empower your employees to take control of their
health and address any concerns they may have.
Therapy is available immediately and 24/7 from highly
qualified counsellors via the telephone or online.
P Practical and emotional advice from qualified experts
over the phone, plus access to online information and
tools focused on enhancing and supporting your
P Care first Information Specialists are experienced
former Citizens Advice information specialists, who
ensure accurate information is provided immediately.
They are all financial experts, debt trained and can help
with additional practical issues, such as legal issues,
consumer issues, taxation queries and childcare/
HELP & ADVICE FOR YOU & YOUR TEAM ON ALL THIS
SERVICES ARE AVAILABLE 24/7 AND ARE 100 PER CENT CONFIDENTIAL. IT’S THE SUPPORT
YOU NEED TO KEEP YOU AND YOUR STAFF HAPPY AND HEALTHY
EMOTIONAL AND PHYSICAL WELLBEING
✓ Depression and anxiety
✓ Substance abuse, or concern about someone else’s
addictions, including gambling, domestic abuse, grief
and loss, critical incidents and trauma
FINANCIAL AND LEGAL TOPICS
✓ Retirement planning
✓ Managing loans and mortgages
✓ Managing debt
✓ Tax issues
✓ Financial concerns
✓ Workplace stress
✓ Workplace conflict
✓ Job burnout
✓ Coping with change
✓ Career development
✓ General work-related issues
RELATIONSHIPS AND FAMILY MATTERS
✓ Relationship issues
✓ Separation and divorce
✓ Childcare and parenting issues
✓ Eldercare/care giving issues
✓ Education concerns and student life
✓ Relatives with disabilities
SIGN UP TO CREATIVE HEAD’S COLLECTIVE
MEMBERSHIP COSTS £350 PLUS VAT PER YEAR
• Dedicated 24/7 counselling and practical advice helpline
• Tailored presentation on how to use the scheme
• Wellbeing programme created bespoke for your team
CALL 01434 610416
OR VISIT CREATIVEHEADMAG.COM/STORE
IS YOUR COLOUR MENU MORE OF A SET MENU THAN A LA CARTE? CREATE BESPOKE RESULTS
THAT WORK FOR EVERY CLIENT WITH WELLA PROFESSIONALS
IN ASSOCIATION WITH
KEEPING ONE STEP ahead of the colour game and developing your
confidence has never been more important, especially if your colour
knowledge is feeling a little rusty after lockdown. Luckily there’s a host of safe
and socially-distanced Colour Craft courses to book across the Wella Studio
Network, ideal for graduate to mid-level colourists to restore and build their
skills before the Christmas rush:
COLOUR CRAFT BALAYAGE: London and Manchester, 9 November
COLOUR CRAFT HIGHLIGHTS: London 11 November,
Manchester 17 November
COLOUR CRAFT ESSENTIAL: London 30 November to 1 December,
Manchester 11 to 12 November
COLOUR CRAFT CORRECTION: London 1 to 2 December,
Manchester 23 to 24 November
TO BOOK please call the London Studio on 020 3650 4700 or
Manchester Studio on 0161 834 2645.
For more information on any courses please head to education.wella.com
THE COLOUR CLINIC IS OPEN…
EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY.
NATASHA MANN, OWNER OF DIRTY BLONDE IN ABERDEEN, KNOWS THAT TIME IS OF THE ESSENCE…
“My ambition was always to fulfil my career to the best of my ability and have my own salon.
I knew I wanted a quirky, edgy salon that would stand out from any other around us. Dirty
Blonde was born in 2014 when I was just 22, and it still has that trend-driven edge thanks
to continuous training from Wella Professionals.
“I’m absolutely obsessed with the new Luxelights service – it gives clients the full
coverage that is needed, with a flawless, multi-tonal finish that breaks up solid colour
without much effort. As it’s such a quick service, while still giving maximum impact and giving
clients that longed-for salon experience, it fits well into their busy schedule – as well as ours!
“Offering clients a subtle change in dimension is so useful. During consultations with our core clients, we find
a high percentage are looking for that multi-tonal colour, mimicking the natural dimensions within hair, but with
a personalised result to each client. It works brilliantly whether you’re adapting it for warm or cool tones – I’m
anticipating a lot of interest in adding autumnal tones at this time of year.
“Clients can often feel apprehensive about making a full change; this allows us to introduce a small but
effective difference. This is great for additional income too, as it’s a short service with minimal time impact.
It’s definitely an area that was needed to fill the gap and give our core clients more options.”
26 CREATIVE HEAD
We have had a huge amount of colour
changes, transformations and
CREATIVE HEAD ADVERTORIAL
blending services, particularly
with the new Resistant Cool Cover
shades. The Koleston Perfect ME+
system has given us the confidence
and ability to deliver results which allow the
natural depth, tone and luxurious feel of our work
to shine through. The Koleston Perfect ME+ system
and its performance brings our creativity to life”
LARA JOHNSON LIFESTYLE
Wella has been a part of my career since the beginning. My mum
has a successful salon on The Wirral that has been using Wella for
more than 36 years, so I feel like I know the products inside out.
Now, in my role as head of technical with HOB Academy, I’m using
the brand in all aspects of my work.
“Wella Professionals always raises the bar with its hair colour and its
performance. The portfolio is easy to use, and the cross section of ranges offers a
colourist everything they need for every hair texture and type of hair.
“The brand is always at the forefront of education, and in these tough times its
free digital education is a great tool to have. Digital is the future, and I love seeing
what Wella has done in such a quick turnaround.”
HEAD OF TECHNICAL, HOB ACADEMY
WELLA PROFESSIONALS EDUCATION IS OPEN FOR BUSINESS! WHETHER YOU’RE HEADING TO THE
NEWLY-REOPENED STUDIOS OR LEARNING ONLINE, THE OPPORTUNITIES TO UPSKILL ARE ENDLESS
IF YOU’VE BEEN missing that
personal touch that helps you to
really absorb and learn, you’ll be
pleased to hear that the Wella
Studios are all now open again,
offering great education with health
and safety adjustments in place
for you. There’s no reason to put
your education on hold; seminars in
each studio have been adapted to
incorporate social distancing, limited
attendee numbers, as well as the
relevant PPE you’ll need.
UPCOMING STUDIO COURSES AVAILABLE – BOOK NOW!
WELLA STUDIO LONDON
WELLA STUDIO MANCHESTER
THE PERFECT COLOUR CHOICE
INSTA WAVES & BRAIDS
3 to 4 November
9 to 10 November
30 November to 1 December
TO BOOK please call the London Studio on 020 3650 4700 or Manchester Studio on 0161 834 2645.
For more information on any courses please head to education.wella.com
28 CREATIVE HEAD
This is the time to educate, now more than ever.
Some of the work that our colourists are being
asked to do is major colour correction that
requires extremely advanced technical knowledge.
I wouldn’t be surprised if we see more and more
of this in coming months; clients may be able to
pull off a home colour patch-up once, but over
time they will see a build-up of colour that needs
correcting. Understanding how to offer the right
techniques to clients is imperative to the growth
and stability of our business.”
CREATIVE HEAD ADVERTORIAL
WELLA PROFESSIONALS TECHNICAL DIRECTOR UK AND IRELAND
CAN’T MAKE IT IN?
IF LIVE STUDIO SESSIONS AREN’T ON THE CARDS FOR YOU YET, THERE IS STILL OODLES
OF FREE EDUCATION ON THE WELLA WEBSITE
NEW CONTENT THAT you can enjoy free of charge is continually added to
the Wella Professionals online education hub week on week. Classes include
a Glazing Masterclass using Illumina Color with Wella’s colour trends expert,
Zoë Irwin, for a modern finish to any look. Alternatively, Wella’s technical director
for the UK and Ireland, Robert Eaton, delivers an unmissable Blonde Toning
Masterclass with loads of tips and tricks to make your blonde results stand out.
There’s a whole library of HairTribe tutorials that you might not have seen,
where Wella guest artists including Jayson Gray, Akin Konizi, Darren Ambrose,
Michael Gray and Darren Lacken demo step-by-step tutorials that are
guaranteed to inspire. Head to education.wella.com to discover more.
The Advisory Video Consultation appointments are the latest free offering to
any Wella hairdresser who needs technical advice for a client. An extension of
its regular advisory service, hairdressers can have a completely free 20-minute
consultation via an Instagram video call with an experienced technician who will
be able to help with any concerns. Each virtual appointment can be booked with
or without the client being present, and provides ideal support for intense colour
correction work. Appointment times run from 9.30am to 4.30pm and can be
booked online at wellaeducationuk.com/#events
FOR FURTHER INFORMATION ABOUT WELLA PROFESSIONALS VISIT WELLA.CO.UK
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FIND OUT MORE:
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Wednesday 27 January, from 6pm
TREAT EXISTING CLIENTS, WIN NEW ONES, MAKE A LOT OF RETAIL
SALES – AND BE PART OF THE UK AND IRELAND’S BIGGEST HAIR PARTY!
The Big Hair Do is about inspiring guests and educating
them in the latest hair tricks, techniques and products, and
reminding everyone why yours is the best salon in town.
It’s fabulous for clients, brilliant fun for your team,
GREAT for business – and open to the first 100 salons
in the UK & Ireland to apply!
time TO PARTY!
The Big Hair Do takes place on Wednesday 27 January.
To secure your place head to creativeheadmag.com/bighairdo
and order your £75 Big Hair Do pack containing:
● Big Hair Do how-to guide ● Showcard
● Mirror clings ● 50 Big Hair Do tote bags
● 10 Big Hair Do badges
Book your £75 Big Hair Do pack now at
ONLY 100 SALONS CAN TAKE PART. FIRST COME, FIRST SERVED!
EDUCATION AND EMPOWERMENT FOR INDEPENDENT
HAIR STYLISTS EVERYWHERE
FIRST EVENT: SUNDAY 11 OCTOBER
Whether you’ve been operating for years or just getting started, Self/Styled Sundays
are about helping you build and sell your hairdressing services and
MAKE MORE MONEY!
Get it all now at creativeheadmag.com/selfstyled-sundays
The celebrated session stylist and
inaugural winner of the Most Wanted
Independent Stylist Award will be taking a
look back over her career in conversation
with Self/Styled editor Deborah Murtha.
Self/Styled Sundays – brought to you by Self/Styled from Creative HEAD and Aston & Fincher
BEAUTYSTACK FOR HAIR STYLISTS
Hosted by Beautystack chief executive and
founder, Sharmadean Reid MBE.
PANEL TALK: BALANCING ACT
Panellists: Chad Maxwell, Tegan Robertson
and Desmond Murray.
MAXIMISE YOUR CREATIVITY AND
BUSINESS, AND INCREASE YOUR PROFIT
Hosted by Abby Douglas and Alex Chapman
from the Wella Professionals education team.
Cost: £20. Includes £15 discount off Wella
Professionals products in Aston & Fincher’s
STREET STYLE REDEFINED
Hosted by Indola’s global ambassadors
Andy Smith and Paddy McDougall.
Cost: £20. Includes £15 discount off Indola
products in Aston & Fincher’s online store
TICKETS ARE LIMITED SO BOOK YOUR PLACE NOW AT CREATIVEHEADMAG.COM/STORE
FOR EVERY MASTERCLASS BOOKED WE’LL TREAT YOU TO A £15 DISCOUNT
IN THE ASTON & FINCHER ONLINE STORE
Love to create
A NEW VIDEO TUTORIAL SERIES FROM CREATIVE HEAD
From one hair pro to the next
NEW ON SITE
Accessorised beachy waves
WATCH NOW AT CREATIVEHEADMAG.COM/THE-TEACHINGS
CREATIVE HEAD PRESENTS
THE ROOT OF IT
A NEW PODCAST SERIES IN PARTNERSHIP WITH TREATWELL
SERIES ONE: LISTEN TO WHAT THE MAN SAID
RELEASED 4 OCTOBER
Hear conversations between remarkable people about the work they do, the
businesses they run, the audiences they serve and the passions that drive them
Listen at creativeheadmag.com/podcasts
or search ‘The Root of It’ on all major podcast platforms
Hair by Beverly C MBE
IT’S BEEN A TOUGH YEAR, AND
KAO SALON DIVISION HAS FELT
THE CHALLENGES FACED BY ITS
PARTNER SALONS, AND RALLIED
TO SUPPORT THEM. WHAT WILL
MAKE A REAL DIFFERENCE FOR
YOU? KAO WANTS TO KNOW…
NOW MORE THAN EVER, we’re questioning what really
matters in our businesses and industry. This year we all
struggled – but the power of the hair industry is that, as we
continue to move through troubled waters, we know we don’t
have to do it alone.
Kao Salon Division was on-hand to guide its partner salons
through some of the challenges they faced, and we wanted
to look at how the strength of the Kao Salon community
has allowed its partners to look forward with hope and
determination. Let’s celebrate that spirit and team energy with
these brilliant images, inspired by the Goldwell Hair-Colour-
Style collection and created before Covid-19 struck. It’s a vivid
reminder of the joy in creating together…
Hair by Lisa Whiteman
40 CREATIVE HEAD
Photography by Richard Miles. Behind the scenes photography by Bradley Lever.
Make-up by Lan Nguyen-Grealis. Wardrobe by Magdalena Jacobs
JOIN THE COMMUNITY
“We wanted to be a part of a supportive
and positive salon community and that
is exactly what we’ve found. Kao Salon
Division has been there to help take the
strain during the challenging times, as
well as celebrating success in the
good times. We never felt alone”
SIMON WEBSTER, SIMON WEBSTER HAIR
Hair by Fanette Dautemer
CREATIVE HEAD ADVERTORIAL
Hair by Martin Crean
Hair by Claire Turner
“I’m ever so grateful
To be part of such
a community is
SERGIO GIANNASI LONDON
“Almost overnight there was an
online group for salons to sign
up to for free online training
and webinars; offering business
mentoring from top industry
names, technical education
to keep your team members
engaged and learning, as well as
forums where you could discuss
your concerns and ideas”
SIMON WEBSTER, SIMON WEBSTER HAIR
Hair by Simon Webster
SHINE A LIGHT
ZOOM IN TO LEARN MORE ABOUT KAO’S INCREDIBLE SPOTLIGHT ON BUSINESS SUPPORT.
WITH AN EXTENSIVE VIRTUAL EDUCATION SCHEDULE HOSTED ON ZOOM THROUGHOUT
OCTOBER AND NOVEMBER, KAO IS HERE TO HELP FUTURE PROOF YOUR SALON BUSINESS
THE IMPORTANCE OF ECOMMERCE AND
SALON WEBSITES WITH EMIL MCMAHON
MONDAY 5 OCTOBER, 11AM TO 12:30PM
Emil McMahon is a business consultant and educator specialising in the hair
industry. Author of the book Don’t Sell, Emil specialises in all aspects of customer
service and client satisfaction, with a major emphasis on retailing.
This session looks at the importance of salon websites and the increasing
need to invest in e-commerce and m-commerce channels. With online shopping
having grown exponentially throughout lockdown, now is the time for salons to
invest in technology and shopping platforms that help secure client business,
especially their retail shopping. With hints and tips for setting up Facebook and
Instagram shopping pages and ideas for adding retail to salon websites as well
as looking at the need for a refresh and revamp of website content, the session
offers valuable, easy to understand help.
WHO’S IT FOR?
• Understanding e-commerce and m-commerce
• The value in updating website imagery and information
• Capturing online shopping that links directly to your salon
Hair by Luke Hawkins
Hair by Nicola Smyth Humphriss
CREATIVE HEAD ADVERTORIAL
Hair by Shane Bennett
“The Kao Salon Division business
programme kept me levelheaded,
providing me with the
focus and passion required.
I have never felt or been more
ready to conquer the world!”
SARAH RIGGOTT, SARAH RIGGOTT HAIRDRESSING
“We’ve all had
diffi culties, but I found
I could refocus my
business brain and
help be a positive
leader to the team”
HEIDI HARRISON, HAIR BY HEIDI
Hair by Sam Burnett
SPOTLIGHT ON YOU
WHAT WILL YOU DISCOVER AT SPOTLIGHT ON BUSINESS ONLINE EDUCATION THIS YEAR?
MAXIMISE STYLIST INCENTIVES TO INCREASE SALON
BUSINESS WITH MITCH LUCAS & DAN SMYTH HUMPHRISS
MONDAY 19 OCTOBER, 11AM TO 12PM
Join Kao Salon Division sales director Mitch Lucas; and the co-owner of Nicola Smyth salons,
Dan Smyth Humphriss; on the topic of driving promotions and stylist incentives. During this
webinar both hosts will cover the tangible benefi ts of stylist incentives and will share their tips
on how you can successfully drive business sales through promotions and incentives.
WHO’S IT FOR?
Salon professionals who want to hear fi rst-hand how stylist incentives and promotions have
revolutionised the award-winning salon group Nicola Smyth.
• Hear about the benefi ts and importance of driving incentives and promotions in your business
• Discover tips and tricks to keep your stylists motivated and wanting to thrive in your business
44 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
a lifesaver both
for me and
CIENTÉ HAIR HEALTH SPA
SOCIAL MEDIA AND DIGITAL MARKETING
DURING COVID-19 WITH CIARA LYNCH
MONDAY 2 NOVEMBER, 11AM TO 12PM
There has never been a more crucial time to have a solid social media
programme. This webinar will take you through the social media insights
and updates so you know exactly what you should be doing right now.
Join Ciara Lynch, Kao Salon Division communication manager, for
a special session devoted to all things social media. In this session,
Ciara will be sharing her thoughts on how businesses can grow using
social media, explaining the best practices and strategies for your digital
communications during these turbulent times.
As this is a live webinar, you’ll also be able to ask Ciara any questions
you have on digital and social marketing.
WHO’S IT FOR?
• Salon owners wanting to know how to use social and digital media
to your advantage
• Stylists who regularly use social media for work and want to upskill
• Learn how and why you need to push social and digital media
• Best practice for each channel
• Defi ning clear objectives for your business
well planned and
featured great ideas
for the reopening
of the salon. The
team members that
the education have
seen a noticeable
improvement in their
confi dence levels”
O’HAIR SPA AND BEAUTY
WANT TO EXPERIENCE THE POWER OF COMMUNITY FOR YOURSELF? TRY OUT ONE OF THE KAO SALON DIVISION
FREE SPOTLIGHT ON BUSINESS SEMINARS – EMAIL KAOSALONDIVISIONUK@KAO.COM
HAVE IT ALL WITH NEXT-GENERATION COLOUR AT YOUR
FINGERTIPS. GOLDWELL’S ELUMENATION RANGE OFFERS NEW
OPPORTUNITIES FOR EXTRAORDINARY COLOUR SERVICES,
PROVIDING PROFESSIONALS WITH THE TOOLS THEY NEED
ELUMENATION IS the perfect colour range to help you to
re-establish your business and reignite that fi re for colour in
your clients’ hearts. Regulations imposed by governments
within the salon means that maximising revenue opportunity
from every appointment is more important than ever.
Elumenation enables you to increase your average bill for
every client and colour service, with adaptable options
across the Goldwell portfolio.
Enable your customers to Elumenate their colour services
for every client by integrating a game-changing portfolio of
direct dye colours into their salon.
WHY CLIENTS LOVE ELUMENATION
1. Up to 63 per cent more shine than regular hair colour*
2. Boosted colour intensity within formulas by up to 3 times**
3. Up to 2 times more resistance to fading***
*Based on shine measurement TC 6N in combination with @PP Yellow, Orange,
Red and Violet compared with TC 6N at max, recommended usage amount.
**Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet)
versus TC + standard mix shades at max recommended usage amount.
***Average value of TC + @PP versus TC + standard mix shades at max,
recommended usage amount
46 CREATIVE HEAD
IT’S HOT TO BE COOL FOR A/W20
TAKE INSPIRATION FROM GOLDWELL’S GOBEYOND COLLECTION, REDEFINING THE
MOST CURRENT COLOUR TRENDS AND TRANSLATING THEM INTO BEAUTIFUL,
WEARABLE SHADES ELEVATED BY ELUMENATION
CREATIVE HEAD ADVERTORIAL
TOPCHIC @ELUMENATED SHADES
Discover the three new shades from this collection
for outstanding shine
9N@PK INSPIRED BY SAKURA PINK
7BP@PK INSPIRED BY RICH TEA
6NN@CV INSPIRED BY COCO DE MER
COLORANCE EXPRESS TONING @ELUMENATED SHADES
For a fast, fi ve-minute refi nement and various toning opportunities
after a lightening or highlift service
@ELUMENATED LAVENDER INSPIRED BY LILATECH
@ELUMENATED BEIGE MINT INSPIRED BY NEO MINT
@ELUMENATED ROSÉ INSPIRED BY SAKURA PINK
Reinvent Topchic or Colorance colour with this mesmerising,
cool pink tone. New shade Cool Pink, inspired by CASSIS, offers
customisable colour brilliance using high-defi nition, direct dye
additives for unprecedented vibrancy and multi-dimensional shine.
SYSTEM HAIR COLOR REMOVER
Goldwell is introducing the new System Hair Color Remover, for a
gentle removal of unwanted colour. This high-performance formula,
enriched with conditioning PQ 10, deeply penetrates the hair while
removing oxidative hair colour.
EXPLORE THE POSSIBILITIES WHICH COME TO LIGHT WITH THE NEW GOLDWELL ELUMENATION SHADES AND
FORMULATIONS. FOR MORE INFORMATION VISIT GOLDWELL.COM OR CALL 020 3540 1200
Salons will be keen to make up lost
lockdown revenue, but with social
distancing still in effect, how can you
ensure you have a cracking Christmas?
Christmas is going to look a little different this year; fewer
parties could mean fewer party hair services. But lockdown
has illustrated a renewed love of self-care. What can you offer?
“Infuse My.Colour works perfectly to give clients something
a little different without long-term commitment. It means
they can step out of their comfort zone a little more,” says
Chloe Mills of Blacksheep Hair Company in Peterborough.
“It’s also a time when clients are more likely to treat
themselves – the custom-blended Made For Me range
is great for a tailor-made salon finish to take home. I’ve
created some great colour ‘changes’ in a fraction of the
time, so my clients walk out feeling like they’ve had a
colour overhaul and I am still on time!”
2019 Most Wanted Best Local Salon Linton & Mac
has an express extension service, where up to four
extensions tapes are used to fill the hair around
the front for a fuller finish. “It takes 10 minutes
to apply and can be done in a normal cut appointment.
We charge £25 per tape and £10
for removal and re-application,” explains
co-founder Jenn Linton.
Get them hands-on
“If lockdown taught us anything, it’s that the feelgood factor
of ‘fresh hair’ can’t be understated,” admits Janine Jennnings,
head of education in the UK for ghd. “We now know, more
than ever, that an in-salon experience is very precious. People
are happy to invest in beautiful hair, and education is key for
helping clients learn how to maintain great hair at home.”
Talk about styling tools throughout the
appointment, demonstrate how to use them
and explain the benefits for their specific
wants and hair needs. In fact, ghd is helping through
styling and product masterclasses held either in-salon or
online. Janine adds: “These will help boost confidence
and skills. Why not choose one or two people to be
Christmas experts and lead the way with training
and know-how in the run up to busy season?”
If clients are nervous about being in the salon,
invite them in at a quieter time for a one-toone
masterclass, perhaps with an in-salon
service voucher as part of a retail package
to encourage clients to book in for a styling
session with their new tool in January.
48 CREATIVE HEAD
The social season
For minimal cost, Facebook and Instagram allow you to run
targeted ads to people most interested in your services. Include
your contact details to drive bookings, and for a really engaging ad
try creating a video, suggests Amy Filippaios, founder of SimplyHair.
“Make sure your photos promote the services and appointment slots you
want to push, and start sharing Christmas content early – at least six weeks
before December – but avoid taking too many portfolio shots with festive
backgrounds, as you won’t be able to use them later in the year and it may
prevent other brands and accounts from sharing them as they date quickly.”
Go with the festive (cash) flow
Karoliina Saunders at Karoliina Saunders Hair Design has already started
promoting bookings. “We also use a deposit system, which has helped
our cashflow,” she explains. At Linton & Mac, the salon is launching new
incentives and payment schemes to allow people to pay by monthly direct
debit. This allowing their costs to be spread, while guaranteeing bookings.
Vouchers make a wonderful gift – and they’re great for cashflow, too. “I’m
not a fan of discounts, but a bonus voucher for an extra treat can work like
a charm,” says Build Your Salon’s Phil Jackson. “Your voucher can be shortdated
to expire at the end of February to boost footfall at the start of 2021.”
Don’t be afraid to upsell
Some clients will be looking to spend generously on family and friends to help
everyone see the back of a challenging year. Look at stocking something truly
niche and exclusive to drop in their stockings this Christmas – star stylist
Garren’s super luxury R+Co Bleu line launches in time for December, and will
show it wasn’t some last-minute purchase from a shopping centre.
Some salon owners might be anxious about creating more business by
charging more but “your clientele expect a certain level of service, a certain
level of luxury – or else they’d be looking for a ‘cheap fix’”, says Danilo
Giangreco from Danilo Hair Boutique in Chelsea. “You can use a higher price
point to actually set yourself apart from the low-cost competition and create
an air of exclusivity.” But you need to get two things right – there is a cap to
how much they’re willing to pay and don’t forget to offer services worth what
you’re charging. He adds: “Nobody wants to feel ripped off.”
When they go low, you go high… with the
help of ghd’s deluxe gift set, the ultimate
in luxury with a platinum+ and new helios
There’s a mix of cult-favourites and new
launches with the Healthy Hair Wishes
Christmas gift sets from JOICO.
RRP from £28.71
Everyone loves bubbles
With the ‘new normal’ there’ll be fewer gatherings and social events, so
Sarai Hair and Beauty is creating bespoke pamper session evenings for
small groups in its newly-designed private area, the Sarai Hub. “They can
book in for some pampering and a glass of Prosecco and enjoy a different
kind of evening experience,” explains owner Sarah Morrissey. She’s also
planning on playing a part in the annual local late-night Christmas shopping
event but with some key changes. “We’ll be taking some of the activities and
demonstrations usually held within the salon out onto the high street,” she
adds, as the event goes outside with stalls and refreshments.
Indeed, why not capitalise on helping customers feel safer by
promoting a bubble special? “You could give the salon
over exclusively to a Bubble Booking and carry out
services on a number of clients from the same social
bubble very profitably while also minimising risk,”
advises Phil Jackson.
Metallic and holographic finishes ensure
the five Christmas sets from Redken stand
out on shelves – the free shampoo will be
RRP from £37
WHEN YOU WISH
UPON A STAR…
…YOUR CLIENTS’ STYLING SKILLS WILL GO FAR! DISCOVER HOW THE GHD GIFTING COLLECTION
FOR 2020 CAN TURN YOU INTO A HUGE HIT WITH CLIENTS
IT’S TIME FOR those Three Kings to make room because ghd has
three new queens ready to step up for the 2020 gifting season.
Hair dreams really do come true with these new, limited edition,
luxurious gifting sets for covetable curls, wondrous waves and
sumptuously smooth hair. The Wish Upon A Star collection from
ghd will have clients reaching for the stars with these sleek stylers
and dryers, inspired by the majesty of the night sky and the
constellations. Each set is ready to light up the night with iridescent
white and satin gold accents set against midnight blue cases.
Starlight, shine bright, we’re ready for some new looks tonight!
50 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
The ultimate in luxurious gifting, this midnight blue
vanity case holds many wonders! It features the
iconic ghd platinum+ smart styler and the new
ghd helios professional hairdryer for the perfect
STYLER GIFT SET
A bright light for any client who loves sleek locks.
With incredible predictive technology that senses
personal hair needs and adapts delivery of heat
accordingly, this sleek iridescent white ghd platinum+
styler features a satin gold finish on the wishbone
section, and is stored in a midnight blue travel case.
*Technical testing, 2019, versus naturally dried hair.
Give them the gift of a salon-quality blow-dry
whenever they desire with the new ghd helios
professional hairdryer. With a sparkling white body
and satin gold accents, the dryer delivers 30 per cent
more shine* and drastically faster styling, and can be
taken anywhere with the included luxury dust bag.
GHD GOLD STYLER
The original star of hair straightening, the iconic
ghd gold styler features dual-zone technology
for premium performance every day – not just
Christmas. Stored in a luxurious vanity case, its
modernised design allows for smooth, snag-free
styling which is sure to make anyone’s day.
MAKE A WISH FOR MORE SALES AND HAVE THEM COME TRUE THIS FESTIVE SEASON WITH THE GHD WISH UPON
A STAR COLLECTION. FOR MORE INFORMATION CONTACT YOUR GHD ACCOUNT MANAGER OR CALL 01924 423400
PPE PAYS AT DANIEL RYMER
Daniel Rymer Male Grooming has partnered with local
charity Caring in Bristol to launch the salon’s new Care Pack.
It raise money for Cheers Drive, the UK’s first-ever free food
delivery service for the homeless. Daniel asks customers to
make a minimum £1 donation to Caring in Bristol rather
than pass on the cost of the PPE the salon had to introduce
post-lockdown. The Care Pack consists of a face mask, freshly
laundered personal gown, voucher card with offers and
discounts from local businesses, as well as product samples
including from Aveda. The packs help support about
400 homeless and vulnerably housed people each day.
BARBERSRIDE 2020 RAISES £16K
Nearly 30 motorcycling barbers have travelled 1,100 miles over fi ve days
to raise more than £16,000 for the Make-A-Wish children’s charity in
the 2020 BarbersRide. Previous events had seen the gang raise £39,000
for London’s Great Ormond Street and Liverpool’s Alder Hey children’s
hospitals also. Pit stops included The Master Barber in Southport; 6 Hub in
Llanelli; Bonds Gentleman’s Barbershop in Bournemouth; The HeartBreak
Club in Leigh-On-Sea and Gilly’s Barbers in Baildon.
NEW GROOM ROOM
Gents @ 27, Botley
We love the exposed brickwork, concrete flooring,
timber beams and iconic Takara Belmont Apollo 2
chairs at this Southampton barbers. The industrial
metal lamps are a pretty smart touch, too.
JPS Visuals @jpsvisuals_
Double treats from American Crew with
Finishing Spray to de-frizz hair without
leaving visible residue, and Lather Shave
Cream to help soften and lift facial hair Supra ZRII
for an easy shave.
RRP Spray £13.50;
blade clipper from
RRP Cream £14
Andis features the
latest battery technology
with a removable battery
pack and 50 per cent more
SALON PRICE £272.95
Take your shaving to
the next level with
the Hot Cabi from
Takara Belmont, a towel
warmer with ultra-violet
sterilisation – perfect for these
times of increased safety.
SALON PRICE £560
Fiber Cream from Reuzel has a
flexible-to-medium hold, adds
texture and leaves hair with a
A SUCCESSFUL BARBER SHOP AND ANOTHER IN THE WORKS, LIONS BARBER
COLLECTIVE TRAINING, STAGE WORK AND AMBASSADOR ROLES WITH BRANDS
SUCH AS BABYLISS PRO… THE HEARTBREAK CLUB’S WEZ JONES IS A BUSY MAN. MR Q
CAUGHT UP WITH HIM TO TALK PRESLEY, PODCASTS AND PISTONS & PARTINGS…
Mr Q: Let’s start simple: why barbering?
Wez Jones: Barbering wasn’t really a choice for me. It was
almost that I had to do it. When I was 12 my mum was a trainee
hairdresser – there were clippers and doll heads everywhere.
I played a lot of football, and players like David Beckham and
Cristiano Ronaldo got a bit crazy with their hair around then.
Well, if they can have it, surely my mates who I play Sunday
league football with can… and I’ll be the one to do it!
When I was about 15, the local barber shop caught wind
of it as a few of my mates had to go and get their hair sorted
out! They asked if I would like to do it properly, and I got a
Saturday job. Over the years I made a name for myself on
Canvey Island as the go-to guy if you wanted a sort of crazy
haircut, so I had punks and a lot of musicians coming down.
Mr Q: The HeartBreak Club will be five years old in March.
Where did the name come from?
WJ: I really wanted to link it to my music background, as I
used to be a blues and jazz musician. I was sitting there with
my business partner when Elvis Presley’s ‘Heartbreak Hotel’
came on. I knew I couldn’t call it Presley’s and I said it was
a shame we couldn’t call it Heartbreak Hotel. My mate said:
‘What about The HeartBreak Club?’ – perfect! The idea of a
club too, that anyone who comes in feels a part of something.
Mr Q: Who’s part of The HeartBreak Club?
WJ: We’ve got a lot of clients who work in the City and have
classic, smart styles. Then we’re the closest to a punk and
skating area in Essex – the shop is two minutes from a worldfamous
skateboard park. Even in the older generation, we’ve
got guys who worked down in the cockle sheds, artists and
painters… and chief executives! It’s a mad contrast.
Mr Q: You’re part of Tom Chapman’s Lions Barber Collective.
Why was that important to you?
WJ: There are a few reasons. I had two clients who took their
own lives. When I was younger, I thought about taking my
own life and, thankfully, I had someone who asked if I was
alright, who could help. After talking to Tom he said I should
get involved because my story could help people.
Mr Q: Talking about stories… you now host your own podcast,
Cut Shave & Misbehave.
WJ: Yes, I love talking to people; it’s part of the reason why we
do what we do. In our industry there are so many expressive
people who don’t know how effective their stories are. It’s a
little bit hair but it’s also about recovery and building brands.
Mr Q: You mention recovery – you’ve been sober for three
years. How do you balance that with such a social industry?
WJ: If I’m being honest, that’s one of the main reasons I
stopped drinking. I was starting to do big stage shows, and it
hit me hard how some people would be preparing for a show
and be off their head. The problem is you have younger people
in the industry, trying their hardest to prove themselves and
looking at them thinking: ‘Well, that’s what I must have to do.’
For a short period, I could understand it because there was a
lot of social and stage anxiety. Ahead of my first big, big show,
I was petrified and I thought: ‘I’ll have a drink’. And it was
the worst idea. I was never a big drinker, but I have friends
and family who are in recovery. It’s the butterfly effect, the
small things you do and how they impact other people. I’ve
had younger people message me saying: “I’m thankful that
I’ve seen that you’re sober, because I felt like you had to drink
a load to be involved with our industry.” That made me think
I’ve got to carry on and make a point.
Mr Q: How has the Club changed post-lockdown?
WJ: We went hard with the PPE, all of us in the shop had
family affected by Covid-19, and without question we were
going to do everything we could. We’ve had people come into
the shop because they know the measures we’ve taken, and
we’ve found almost a new social side of it. Customers have
been supportive – they know the effort and they respect that.
Mr Q: What do you have planned for the future?
WJ: I’m working with Harley-Davidson in Newmarket on
opening a barbers there called Pistons & Partings. It’s bringing
my love of hair and motorcycles together, because there is
such a connection. I’ve just finished BarbersRide, that’s a real
community. Riding is an outlet, it’s a bit of freedom.
In association with
FOR MANY HAIRSTYLISTS, the dream is to one day open your own salon, to see your name
above the door, to do things your way. But the reality of running a business can be tough.
“We know how hard it can be for new salon owners, who are often stylists who have spent
their time on the creative side of hairdressing and are now facing financial and managerial
challenges that can feel overwhelming,” says Michael Specht, head of customer success at
Timely. “That’s where a comprehensive salon software system can be a gamechanger, giving
them back control and confidence by doing the hard work for them, delivering the information
they need in just a few clicks. Giving them a clear vision on financials and how they are tracking,
being able to project future targets, and be able to see what they need to do to reach them.”
There will always be obstacles and tests (who could have predicted a three-month
lockdown?) but if you can feel in control, that’s half the battle. We ask this trio how they’ve
approached the role of new salon owner…
Alchemy & I
Founder: Haylee Benton
Opened: March 2019
The concept started out as bubbles, blow-drys and balayage,
but now it’s more colour, cocktails and community. It’s simple
but cool. It’s for people who want to meet friends, have a
conversation. It’s about a VIP experience.
When you walk down a high street you’re going to see other
salons. You’ve got to make yourself different. We secured an
alcohol licence, a cocktail maker and did everything properly.
We don’t have receptionists; we have a concierge who makes sure
clients’ phones are charged, there’s ice in their water… and the
best part is that it’s the same prices as you pay elsewhere
on the high street. Why would you go anywhere else?
I’ve used Timely before and I just wouldn’t use
anything else. Many stylists wanting their own
salon don’t understand the business side fully and
Timely’s reporting and dashboards give you more
insight to understand how to run it. It’s all there on
screen – what’s the average treatment price? Where
are the hours of white space? That’s what I like,
because it teaches my managers how to use
the knowledge to make the business better.
Try to think outside the box with your
marketing. When we launched we sent
flyers to 15,000 homes with coupons such
as £20 off your first appointment over £60.
That £1,500 campaign brought in £24,000
of repeat business.
CREATIVE HEAD 57
Time to take
Deliver an exceptional client experience while
protecting your clients, staff, and businesses
with Timely Appointment Booking Software
THANKS TO COVID-19, businesses are having to adopt new ways
of working to navigate the new norms of social distancing, contact
tracing, health screening, and PPE.
Timely appointment booking software helps 40,000 customers
all over the world deliver exceptional client experiences while
protecting their clients, staff, and businesses. With Timely on your
side, you’ll have more control over your business, and more time for
the things you love.
The easy way to protect
staff and clients
Consult’s customisable forms make staying Covid-19 compliant
easy. Consult is great for quick and accurate NHS test and tracing
and will automatically keep your client details up-to-date, without
you having to do a thing! Access a range of expert templates,
including a Covid-19 health screener, and send forms to your
clients via SMS or email to be completed securely online. Save the
completed forms straight to their client record in Timely.
CREATIVE HEAD ADVERTORIAL
Build a respected brand
Use Timely to send customised email and SMS marketing
campaigns to your clients, segmenting your offers and
communications based on their past behaviours and spend.
Customise your online booking and your client messages to reflect
your unique personality and help your brand stand out from your
competitors. Improve your brand awareness, credibility, and SEO
search rankings by requesting reviews from your loyal clients via
automated follow-up messages.
With online booking from your Instagram, Facebook and website,
your clients can discover your business and book 24/7. Timely lets
you decide how you want to group your products and services
together and makes it easy for your clients to book the right
experience online. Maximise your staff productivity and profit by only
showing online booking availability before and after booked timeslots,
so you can minimise the unproductive gaps in your calendar.
Build strong client relationships by sending automatic appointment
confirmation and reminder messages, and then surprise and delight
your clients after their appointment with aftercare instructions or
a thank you message. Increase client retention, grow your client
base, and future proof your business with Timely’s easy-to-use,
customisable rewards programme.
Kick no-shows and
cancellations to the curb
and maximise your profit
by requesting online
payments and deposits
with Timely’s smart
Use Timely’s automated
SMS rebooking reminders to improve your client retention
and keep your clients coming back without having to pick up
the phone. Use LayBuy and Afterpay with Timely to give your
clients budget-friendly options to pay, attract new clients, and
boost your per transaction and overall sales. Looking to tempt
in more customers? Timely can auto-generate gift vouchers
for you or, as with most elements of the clever software on
offer, you can easily customise and create them yourself.
focus on the things
that you love
Spend more time with your clients and less time on the
phone. With Timely you can give your clients the option to log
in to their own client portal so they can easily manage their
own appointments, saving you hours of admin and letting you
focus on giving your clients the best possible experience.
TRY TIMELY APPOINTMENT BOOKING SOFTWARE FREE FOR 14 DAYS AND SEE HOW IT CAN
REVOLUTIONISE YOUR BUSINESS. DISCOVER MORE AT GETTIMELY.COM
Founder: Jackson Acton
Opened: January 2020
I wanted to make a creative space that was still a hair salon
but didn’t feel stuffy. More people want independent salons,
and individual experience. And I didn’t want the name to
sound too ‘hairdessery’. I want people to see it and think ‘I
wonder what that’s all about?’. I want it to be cool, but not
intimidating – it’s not just mullets here. I love doing classic
Sustainability was also a big factor – we have cork
flooring, tonnes of plants and interiors made with
renewable materials where possible. We use Davines and
Ecoheads, biodegradable towels and a zero-to-landfill
waste management firm called First Mile. We really had to
research to find them and there is a small extra cost. You
can create a business that’s ethical, has a positive impact on
clients and the team and still generates a profit.
We opened in January and we had some basic teething
problems but obviously we were forced to shut just two
months later! But now people want to travel less, our clients
are coming from a two-mile radius, rents will probably
increase so we got in at the right time. We want to expand
organically but stay around South London.
Founder: Mark McCarthy
Opened: November 2019
I wanted a private members club vibe, a place that made
you think you were the only one who knew about it –
exclusive, aspirational but still accessible. I also wanted a
space that could be transformed for events such as private
parties or product launches.
I’ve worked in the area for eight years, and I understood
from my 21 years in various salons that something beautiful
was the way to go. My clients have always responded to
spaces that felt welcoming and homely.
We’ve spent months creating our personal, unique
touches. We’ve an outdoor garden space that the neighbours
and staff can enjoy, as well as our clients. This has created
such a buzz. We’ve tried not to give too much away from the
front, we love the mystery!
I have an accountant to talk to whenever I need advice.
I would recommend using one for book-keeping and
tax purposes. It can be quite overwhelming to think
about numbers. Anyone opening a salon needs do their
research but also be honest about their strengths and
weaknesses. If money and numbers come easy then
that’s great, but if not, outsource for peace of mind.
Timely Consult’s customisable forms make staying Covid
compliant easy. Timely Consult is great for quick and accurate
NHS test and tracing and will automatically keep your client
details up to date, without you having to do a thing!
Access a range of expert templates, including a Covid health
screener, and send forms to your clients via SMS or email
to be completed securely online, and saved straight to their
client record in Timely.
Talk to us: +44 20 3808 0465
As part of his I Can I Am And I Will campaign, stylist Louis Byrne worked with
Hazel Gardiner, a survivor of a rare form of cancer, who had lost all her hair due to
the treatment she endured. The message? Do not ignore your body, inform yourself
on what is happening, allow yourself acceptance and understand that your
mental health supports your physical recovery
PHOTOGRAPHY BY LOUIS BYRNE
62 CREATIVE HEAD
64 CREATIVE HEAD
HAIR Louis Byrne (@icaniamandiwillbylouisbyrne). MODEL Hazel Gardiner (@hazelgardinerdesign)
Original prints from the ’80s are revisited in the A/W20 collection from Zandra
Rhodes, which draws inspiration from Studio 54, a haunt of the designer. James
Oxley using Fudge Professional delivers the movement every disco diva demands
PHOTOGRAPHY BY DANIEL SACHON
CREATIVE HEAD 67
68 CREATIVE HEAD
HAIR James Oxley using Fudge Professional. STYLING Lily Bling. FASHION Clothes by Zandra Rhodes, Shoes by Manolo Blahnik, Nails by Maria McKenna,
Jewellery by Andrew Logan, Feather boas by Jaffé Feathers. MAKE-UP Terry Barber at MAC. MODELS Alice Dellal, Graysha Audren, Melissa Juratowitch
#Throwback to creating this gorgeous
blow-dry on @daniellepeazer
Practising headwrap styles
for box braids – my go-to
look in 2020!
#F lashback to the @avedauk artist
Sarah Juma (@hairbysjlondon),
stylist at Aveda Lifestyle Salon & Spa
in Covent Garden, snaps away
As seen on screen – so
exciting to see the Fenwick
beauty campaign about!
Loved creating these curls
on set #CurlPower
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
London Fashion Week fun
creating this look on
@jhoneybone for @vinandomi
Super-sleek ponytails for a
#BTS creating looks for an exciting
It’s always a pleasure
styling the strands of