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Helvetica

DESIGNER:

Max Miedinger

CREATED: 1928

ORIGIN: Swiss

INFLUENCED BY: Akzidenz-Grotesk

PRENOUNCED: h-eh-l-v-eh-t-ih-k-uh

LEFT:

New York has a long

history of using helvetica

on their street

and subway signs.

RIGHT:

The Nestle

chocolate company

uses Helvetica as

the font for the type.

36

ABOVE:

Helvetica is used for the international

airline Lufthansa.

37

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