ITB Asia News 2020 - Preview Edition

cleverdis

PREVIEW

FRIDAY 16 OCTOBER 2020

ITB ASIA 2020 VIRTUAL

REINVENTING

TRAVEL IN

THE NEW NORMAL

THE VIRTUAL EVENT OF THE YEAR FOR

TRAVEL PROFESSIONALS IN ASIA IS JUST

AROUND THE CORNER!

PREVIEW OF HIGHLIGHTS

#02

KATRINA

LEUNG

Managing Director,

Messe Berlin (Singapore)

SNEAK PEEK

#08

EXHIBITOR

HIGHLIGHTS

#06

EXCLUSIVE

INTERVIEW

Dr MARTIN BUCK

Senior Vice President

Travel & Logistics,

Messe Berlin GmbH


I NEWS I

EDITORIAL

Richard Barnes

Editor-in-Chief,

ITB Asia News

Reinventing Travel in The New Normal

With ITB Asia just around the corner, it’s worth

mentioning the official “theme” for this year’s

virtual edition: “Reinventing Travel in the New

Normal”. The three-day, over 100-session

themed agenda has been specially curated

to help travel industry professionals navigate

through the current challenges and prepare

for the industry’s recovery. The virtual

event next week will see travel industry

professionals around the world connect to

share ideas and plans that will shape the next

decade of travel in a post-pandemic world.

It will be hosted on the ITB Community in

Asia (ITB Community) platform. The theme

of this year’s virtual event will provide the

foundation for the travel industry as it moves

towards recovery. We truly believe that ITB

Asia will play a fundamental role in shaping

the future of travel in the new normal.

Enabling participants to connect virtually

allows for seamless knowledge sharing at a

pivotal point in the travel industry’s history

ITB ASIA NEWS is a CLEVERDIS Publication.

65 av. Jules Cantini - Tour Méditerranée,

13006 Marseille, France

• Tel: + 33 442 77 46 00

• SAS capitalised at €155,750 • VAT FR 95413604471

• RCS Marseille 413 604 471 • info@cleverdis.com •

www.cleverdis.com.

• info@itb-berlin-news.com

• www.itb-berlin-news.com

• Publisher: Jean-François Pieri

• Project Manager: Bettina Badon

• Editor-in-chief: Richard Barnes

• Editorial team: Luc Citrinot

• Art Director: Hélène Beunat

• With the participation of: Benjamin Klene,

Huidi Wu

>>> To contact them: first name.last name

@itb-berlin-news.com

Cover: © Messe Berlin GmbH

© CLEVERDIS 2020 - Registration of Copyright october 2020. Information

presented in this publication is purely indicative in order to illustrate subjects

contained therein. No guarantee can be given as to the accuracy of data or

content at time of printing and thus the latter should not be used for professional

or commercial ends. While all efforts have been made as to accuracy and

pertinence of content and data contained in this publication, CLEVERDIS may in

no case be held responsible for the consequences, whatever their nature may

be, that may result from the interpretation of this data or content, or any eventual

errors therein. Any reproduction of the content of this publication, even partial,

by any means whatsoever, is strictly prohibited without the prior autorisation of

the publisher. Any copy, whether by photography, photography film, magnetic

tape, disc or other means constitutes a forgery, liable to punishment under

French law according to the legislation of 11 th March 1957 covering copyright.

All brands cited in this publication are registered trade marks and/or belong to

companies which are their respective proprietors. The publishers and editorial

staff decline all responsibility as to opinions formulated in this publication by

those interviewed or cited therein. Their opinions are entirely their own, and

are included with the understanding that they contain, to our knowledge, no

malicious intent. The inclusion of all texts, photographs and other documents

supplied by those included in this publication imply the acceptance by their

authors of their free publication therein. Documents and photographs will not be

returned. It should be understood that this publication contains forward-looking

statements that involve risks, uncertainties and assumptions. All statements

other than statements of historical fact are statements that could be deemed

forward-looking statements. Risks, uncertainties and assumptions include

assumptions relating to the timing of the recorded date. If any of these risks or

uncertainties materialises or any of these assumptions proves incorrect, actual

results could differ materially from the expectations outlined in these statements.

Cleverdis assumes no obligation and does not intend to update these forwardlooking

statements during the period of publication. Photo Credits and Copyright:

All Rights Reserved.

Thinking outside the box is

critical when it comes to the

future of corporate travel,

and the series of conferences

we have organised at this

year’s virtual event will urge

participants to challenge

their approach to “business

as usual”. Key speakers will

include Tobias Ragge, CEO

of HRS Group, who will

cover the new prospects for

Corporate Travel, and Brett

Thomson, General Manager,

Corporate Travel, TAG, who

will discuss Building a better

solution for International

Mobility.

MICE Show Asia: Rethinking the MICE industry

will be encouraged in this series of conferences,

and participants will be challenged to question

their familiar and comfortable approach to

everything MICE. Key speakers will include

Matthias Schultze, Managing Director, German

Convention Bureau (GCB) who will share What’s

next in the constantly changing business events

industry, and Edward Koh, Executive Director,

Upcoming Show

Highlights

by Katrina

Leung

Katrina Leung

Managing Director

of Messe Berlin (Singapore),

the organiser of ITB Asia

Conventions, Meetings &

Incentive Travel, Singapore

Tourism Board (STB), who

will also discuss Doing MICE

business in the New Normal.

Travel Tech Asia: The role

of technology in travel is more

important than ever before.

This conference series will

explore what technologies

will define the future of travel,

as well as those tech trends

that are taking off now and

helping to keep the industry

moving. Oliver Dlouhy, Co-

Founder & CEO, Kiwi.com

will consider COVID-19 as

a fast track to fully digital

travel distribution and Richard Harris, Founder

& CEO, who will discuss the future of

AI in travel in his keynote “You can’t predict the

future of travel. But the machine can”.

Destination Marketing Organisations, the

hospitality sector and tours, attractions and

activities will also have very full schedules at the

virtual event. Stay tuned!

2 ITB ASIA NEWS • FRIDAY 16 OCTOBER 2020

www.itb-asia-news.com


I NEWS I

BEST WESTERN

PRESENTS FIRST

PATTAYA PROPERTY

AT ITB ASIA 2020

VIRTUAL

The Best Western Plus Nexen, Pattaya

opened this month as the first BWH entry

into this buzzing Thai holiday destination.

Best Western is one of Thailand’s leading international

hotel groups, with 14 hotels and resorts now operating

across the Kingdom, including key destinations such

as Bangkok, Phuket, Chiang Mai, and up-and-coming

locations in Buriram and Prachinburi.

Nestled in Pattaya’s Naklua district, surrounded by

local attractions, the new Best Western Plus Nexen is a

modern midscale hotel that blends “eye-catching design

and exceptional amenities with warm, genuine service”.

BWH hopes to open two more hotels in Pattaya in Q1

2021: Best Western Premiere Bayphere, Pattaya, & BW

Premier Collection hotel, BluPhere Pattaya.

Meanwhile, the group’s upscale Bangkok property, The

Carlton Hotel Bangkok, the first World Hotel to open

in Thailand, closed during the Covid-19 lockdown, reopened

in July 2020. Carlton Hotel Bangkok Sukhumvit

is one of the most luxurious new five-star hotels in

Bangkok. Stylish and contemporary, the hotel offers

338 rooms and suites, a choice of renowned dining

venues including the signature Cantonese restaurant,

Wah Lok, and a chic rooftop bar with panoramic views

of the cityscape.

BWH's business development team has signed 11 new

properties in Asia so far this year: one in Japan, three in

Pakistan, three in the Philippines, and four in Vietnam

For thrill seekers: Wyndham

opens Asia’s first hotel with

rooftop zipline

Wyndham is back at ITB Asia this year

with a large number of new properties.

Opened in July 2020, the Ramada Plaza

by Wyndham Dolsan Yeosu, located on

Dolsan Island overlooking Hallyeosudo,

is the first hotel in Asia to offer a zip-line

from the top of its building.

Located on the hotel’s rooftop on the

24th floor, 120m above the sea, guests

can take the plunge and zip down the

1.2km wire for an exhilarating adventure

while admiring breath-taking views of the

Yeosu Sea.

The 427-room hotel offers stunning views

of Hallyeosudo and boasts an excellent

array of facilities for travellers with three

dining outlets, including a rooftop lounge

serving international cuisine and an

extensive selection of wines and spirits, a

heated infinity pool boasting spectacular

ocean view, as well as spacious banquet

halls with state-of-the-art facilities for

meetings and events. Around the hotel,

guests can also discover many attractions

such as the marine aquarium, sky tower,

Expo Digital Gallery and Yeosu Expo

Ocean Park

First global hotel chain opening

in Gumi: Ramada by Wyndham

Having opened in September, the 213-

room Ramada by Wyndham Gumi is

centrally located in Gumi, South Korea’s

largest inland industrial complex, and is

the first global hotel chain offering in the

city.

This year, the group opened two new

hotels in Japan, located in Awashima and

Naigaizumi, and in Thailand, upcoming

openings include four new hotels across

four brands in Bangkok – all centrally

located in Sukhumvit

Situated close to corporate offices, the

hotel is an ideal location for travellers

on business, and will provide a range of

comfortable accommodation including

36 spacious suites, and a business

lounge.

In the first half of the year, Wyndham

Hotels & Resorts directly signed 59 new

hotels – more than the same period in 2019

– a clear signal from industry partners

and hotel owners in their continued

confidence in the hospitality business.

Ramada Gumi Guestroom

ITB ASIA NEWS • FRIDAY 16 OCTOBER 2020 3


I CONFERENCES I Programme updated as of 15 October 2020

Live Conferences

DAY 1 - WEDNESDAY, OCTOBER 21

9:30 AM - 9:45 AM - KEYNOTE

The State of Travel in APAC: Identifying Trends to

Prepare for the Road Ahead

Hermione Joye, Sector Lead, Travel and Vertical

Search APAC, Google

9:45 AM - 10:00 AM - KEYNOTE

Innovating in a Pandemic

Angel Llull Mancas, Vice President & Managing

Director, Asia Pacific, Booking.com

10:00 AM - 10:15 AM

MICE Insights: Building a Resilient Post-COVID-19

MICE Industry

Dr Edward Koh, Executive Director, Conventions,

Meetings & Incentive Travel, Singapore Tourism Board

(STB)

10:15 AM - 10:30 AM

C-Suite Talk: What Tours & Activities Companies

Can Do to Prepare for Re-opening and Recovery

Claudio Bellinzona, Co-Founder & COO, Musement

10:30 AM - 10:45 AM

C-Suite Talk: Navigating the Crisis and Beyond:

Rebound, Recession & Reimagination

Allen Law, CEO, Park Hotel Group

10:45 AM - 11:00 AM

C-Suite Talk: Investing Through Chaos:

Opportunities for Travel Tech Startups

Amir Amidi, Managing Partner, Travel & Hospitality,

Plug and Play Tech Center

11:00 AM - 11:15 AM

MICE Insights: “Brains for Gains” – The Purpose

of Meetings Before, During and After the

Pandemic

Mathias Posch, President, International Conference

Services, Immediate Past President, IAPCO -

International Association of Professional Congress

Organisers

11:15 AM - 11:30 AM

MICE Insights: Understanding Your Virtual

Attendees – The Antidote to Virtual Fatigue

Kaori Pereyra-Lago, Regional Head, Asia Pacific,

Global Business Development & Strategy, American

Express Meetings & Events

11:30 AM - 11:45 AM

C-Suite Talk: Digitalization of Tourism: COVID and

Beyond

Vivek Neb, Managing Director, Grail Insights;

Margie Whitehouse, CMO, Saudi Tourism Authority

11:45 AM - 12:00 PM

C-Suite Talk: Navigating Asia’s Challenging

Business Travel Market

Gloria Slethaug, CEO, Connexus Travel; Jane

Warren, Managing Director, Reed & Mackay Travel

Singapore

12:00 PM - 12:15 PM

MICE Insights: Customer Journey – The New

Context

Natalie Simmons, Global General Manager,

cievents

12:15 PM - 12:30 PM

A Global Perspective for Travel & Tourism

Recovery

Maribel Rodriguez, Senior Vice President,

Membership & Commercial, World Travel & Tourism

Council (WTTC)

12:30 PM - 12:45 PM

MICE Insights: Hybrid Meetings – Inspiring Both

Virtual and In-Person Audiences to Sign Up

Jan Tonkin, Founder & Managing Director, The

Conference Company; Stephen Noble, Manager

Asia-Pacific, The Conference Company

12:45 PM - 1:00 PM

MICE Insights: After Lockdown – Meetings &

Events Post-Crisis

Jessie States, Director, MPI Academy

1:00 PM - 1:15 PM

MICE Insights: The Who, What and How of

Bouncing Back for MICE Venues in a Post-COVID

World

Enid Low, Chief Strategy Officer, AsiaWorld-Expo

1:15 PM - 1:30 PM

C-Suite Talk: The New Prospects for Corporate Travel

Tobias Ragge, CEO, HRS Group

1:30 PM - 1:45 PM

C-Suite Talk: How to Survive the (Hospitality)

Zombie Apocalypse

Brett Henry, President Director, MG Group;

Dan Lynn, Co-Founder, ZUZU Hospitality;

Vikram Malhi, Co-Founder, ZUZU Hospitality

1:45 PM - 2:00 PM

Destination Marketing: How to Attract Southeast

Asia’s Muslim Travelers Post COVID-19

Nina Kubik-Cheng, Vice President, Asia Pacific;

Wego Brent Anderson, Regional General Manager,

South-South East Asia, Tourism Australia; Hannah

Pearson, Founder; Pear Anderson Faried

Ismunandar, Co-founder

2:00 PM - 2:15 PM

C-Suite Talk: Thriving in the Changing Times

Alfan Hendro, CEO, Accommodation & Eats,

Traveloka

2:15 PM - 2:30 PM

New Ways of Generating Business for Tours and

Activities

Pete Saxby, Associate Director, Asia Pacific, Bókun, a

Tripadvisor company

2:30 PM - 2:45 PM

C-Suite Talk: Beyond Recovery: Rethinking Our

Travel Industry’s Immune System

Nicholas Lim, Managing Director, The Travel

Corporation, Asia

2:45 PM - 3:00 PM

C-Suite Talk: What Do Today’s Corporate

Travelers Want and How Companies Can Adapt

Joanne Sully, Vice President & Regional General

Manager, Asia Pacific, AMEX GBT; Daniel Carceles,

Vice President & Head of Service Delivery, Asia

Pacific, AMEX GBT

3:00 PM - 3:15 PM

C-Suite Talk: Beyond COVID-19 – Tourism

Transformed

Poh Chi Chuan, Acting CTO, Singapore Tourism

Board (STB)

3:15 PM - 3:30 PM

C-Suite Talk: How Tours & Activities Will Evolve

Bruce Poon Tip, CEO, G Adventures Kris Martinez,

Mayor, G Adventures

3:30 PM - 3:45 PM

C-Suite Talk: Build Back Better for Animals

Helen Usher, Co-Founder & Director, ANIMONDIAL

3:45 PM - 4:00 PM

C-Suite Talk: A Customer-led Recovery: How

to Stay Close to the Customer and Continue to

Innovate During the Pandemic

Adam Schwab, Co-Founder & CEO, Luxury Escapes

John O'Shea, Senior Research Analyst, Ord Minnett

(interviewer)

4:00 PM - 4:15 PM

The Marketing Gurus: Reactivating Your

Marketing Channels After COVID-19

Alexander Steenbakkers-Noffke, Managing Director,

Koddi

4:15 PM - 4:30 PM

MICE: Where Else but Korea!

Jonathan Lee, Junior MICE Manager, Korea Tourism

Organization Singapore Office

4:30 PM - 4:45 PM

C-Suite Talk: A Golden Age for Direct Bookings?

Daniel Mourad, General Manager, APAC, Triptease

5:00 PM - 5:15 PM

C-Suite Talk: How to Win Back the Chinese

Traveller in the Post-pandemic Era

Alessandro Dassi, Managing Director, Overseas

Expansion, Fosun Tourism Group, CEO, Thomas Cook;

China Chen Bo, Assistant President, Fosun Tourism

Group

5:15 PM - 5:30 PM

C-Suite Talk: Planning for the Recovery

Adam Sacks, President, Tourism Economics

5:30 PM - 5:45 PM

C-Suite Talk: The Future of Travel Post-COVID19

Anita Mendiratta, Special Advisor to Secretary

General, The UN World Tourism Organization

(UNWTO)

5:45 PM - 6:00 PM

C-Suite Talk: The Great Reset for Corporate Travel

David Hughes, Managing Director, Asia Pacific,

UNIGLOBE Travel International

DAY 2 - THURSDAY, OCTOBER 22

10:00 AM - 10:10 AM

Keynote: Travelling in the New Normal

Axel Hefer, Managing Director & CEO, trivago

10:10 AM - 10:30 AM

Keynote: Leadership in Times of Crisis

Deep Kalra, Founder & Group Executive Chairman,

MakeMyTrip; Philip C. Wolf, Founder, PhoCusWright,

Mentor & Serial Board Director

10:30 AM - 10:45 AM

Keynote: The Experience Starts Online: Attracting

Travelers With Memorable and Easy to Book Tours

and Activities

Ben Drew, President, Viator; Kristin Dorsett, VP of

Supply, Viator; Shiyi Tay, Manager, Business Planning,

Tour East Group

10:45 AM - 11:00 AM

C-Suite Talk: The Tour Operator of the Future

James Thornton, CEO, Intrepid Travel

11:00 AM - 11:15 AM

C-Suite Talk: Care and Prepare: Your Guide to Recommencing

Travel

Brett Thomson, General Manager, Corporate Travel,

TAG; Tony Loughran, CEO, Zero Risk International

4 ITB ASIA NEWS • FRIDAY 16 OCTOBER 2020

www.itb-asia-news.com


I CONFERENCES I

Watch all keynotes, live and on-demand sessions and replays @ itb-community.com

11:15 AM - 11:30 AM

Rethink and Reshape: Pivoting to Domestic

Tourism

Chuan Sheng (C.S.) Soong, VP, Corporate

Development, Klook

11:30 AM - 11:45 AM

Getting Creative: Bringing Back Group Bookings

Edward Wright, Regional Vice President, South East

Asia, Hospitality, Amadeus

11:45 AM - 12:00 PM

C-Suite Talk: “I Want It – and I Want It Now!”: How

Can Smart Offline Data and AI-Empower Omni-

Channel Strategy?

Miron Mironiuk, Founder & CEO, Cosmose

12:00 PM - 12:15 PM

C-Suite Talk: The Future of Business-to-Business

Payments

Kurt Knackstedt, CEO, Troovo

12:15 PM - 12:30 PM

C-Suite Talk: The New Normal of Incentive Travel

Market

SD Nandakumar, President & Country Head, B2B &

Foreign Exchange, SOTC Travel

12:30 PM - 12:45 PM

The Secret Sauce for Winning ‘The New Guest’

Kamesh Shukla, Executive Vice President - Asia

Pacific, Middle East & Africa, RateGain

12:45 PM - 1:00 PM

Safety First: A Guide to Destination Marketing as

Travel Recovers

Sarah Mathews, Group Head of Destination

Marketing APAC, Tripadvisor

1:15 PM - 1:30 PM

C-Suite Talk: How Virtual Reality is Changing the

Way We Experience Travel

Laura Olin, COO & Partner, ZOAN

1:30 PM - 1:45 PM

C-Suite Talk: How to Prepare Your Travel

Programme for Post COVID

Ken Kuguru, Managing Director, APAC, Egencia

1:45 PM - 2:00 PM

Global Flight Search Trends and Key Traveller

Insights

Paul Whiteway, Senior Director APAC, Skyscanner

2:00 PM - 2:15 PM

C-Suite Talk: The Traveler’s New Purchasing

Behaviours We Need to Know

Marco Corradino, CEO, lastminute.com; Alessandra

Di Lorenzo, CEO of Forward, lastminute.com

2:15 PM - 2:30 PM

Is It ‘Sayonara’ to Online Booking in Corporate

Travel?

Carl Jones, Vice President, Head of Travel, Asia

Pacific & Greater China, SAP Concur

2:30 PM - 2:45 PM

C-Suite Talk: The Rise of the Phoenix: How Online

Experiences Shape the Future of Travel

Matthijs Keij, CEO, Withlocals

2:45 PM - 3:00 PM

C-Suite Talk: COVID-19 as a Fast Track to Fully

Digital Travel Distribution

Oliver Dlouhy, Co-Founder & CEO, Kiwi.com

3:00 PM - 3:15 PM

C-Suite Talk: Doing Things Differently – The

Changing Ways People Discover, Book and

Experience Restaurants During a Pandemic

Yuki Imai, Chief Supply Officer, Quandoo; Ayran

Myhill, Director of Business Development, Quandoo

3:15 PM - 3:30 PM

C-Suite Talk: The Future of Travel Technology

Amit Madhan, President & Group Head - Technology

& eBusiness, Thomas Cook India

3:30 PM - 3:45 PM

C-Suite Talk: Our Industry Would Be a Better

Place if…

David Gunnarsson, CEO, Dohop

3:45 PM - 4:00 PM

C-Suite Talk: In Search of Customer Loyalty Post

COVID-19: A New Ecosystem and How to Make It

Work

Spencer Lee, CEO, BIGLIFE

4:00 PM - 4:15 PM

C-Suite Talk: Leveraging an Intelligent Back Office

in Turbulent Times

Mike Tansey, Managing Director - Growth Markets

Travel Leader, Accenture; Sean Carpenter, Client

Account Lead (Middle East and Africa), Accenture;

Kevin Tanzola, VP, Finance Operations, Middle East

Africa, Marriott International

4:15 PM - 4:30 PM

C-Suite Talk: Restoring Confidence in Air Travel

After the COVID-19 Shutdown

Alexandre de Juniac, Director General & CEO,

International Air Transport Association (IATA)

DAY 3 - FRIDAY, OCTOBER 23

10:00 AM - 10:15 AM

China’s Session: How to Revive Homestays After the

Pandemic?

Jennifer Li, EVP & Chief Business Officer, Tujia

10:15 AM - 10:30 AM

China’s Session: Welcoming Tourists Back in China

and What the World Can Learn From the China’s

Recovery

Jackey Yu, Associate Partner, McKinsey & Company

10:30 AM - 10:45 AM

5 Steps to Building a Post-pandemic Responsible

Travel Program and Why You Should Care

Elis Kodra, Director, CWT Solutions Group Asia Pacific

10:45 AM - 11:00 AM

C-Suite Talk: From Physical to Virtual Tours, Pre to

Post Trips: How Every Concept of Experiences Will

Change

Wataru Futagi, President & CEO, VELTRA

11:15 AM - 11:30 AM

C-Suite Talk: How to Sell Travel Experiences Online

Chitra Gurnani, Co-Founder & CEO, Thrillophilia

11:30 AM - 11:45 AM

C-Suite Talk: Optimizing Your Platform for the Post-

COVID-19 Era

Chen Ming-ming, Founder & CEO, KKDay;

Agnes Chiao, SEA Marketing Director, KKDay

11:45 AM - 12:00 PM

C-Suite Talk: Food & Beverage Tourism in a Post

COVID-19 World

4:30 PM - 4:45 PM

MICE Insights: How to Build a Thriving Online

Community in 4 Achievable Steps

Nisha Sharma Mullatti, Global Account Director &

Head, Global Growth & Client Solutions, MCI Group

4:45 PM - 5:00 PM

MICE Insights: The COVID-induced

Metamorphosis of MICE Travel

Amanda Kotze-Nhlapo, Chief Convention Bureau

Officer, South African Tourism; Mayank Nagpal, Head

of Africa & Director, Travel & Tourism, Grail Insights

5:00 PM - 5:15 PM

C-Suite Talk: The Future of Booking, Distribution

& Metasearch With SuperApps

Kei Shibata, Co-Founder & CEO, LINE TRAVEL jp &

Trip101; Timothy Hughes, Vice President, Corporate

Development, Agoda

5:15 PM - 5:30 PM

C-Suite Talk: Helping Travelers Fight Jet Lag With

Rocket Science, and Strengthen Their Immune

Function in the Process

Mickey Beyer-Clausen, Co-Founder & CEO,

Timeshifter® - The Jet Lag App®

5:30 PM - 5:45 PM

C-Suite Talk: Opportunity Through Crisis: Deeper

Connections With Your Customers

Andy Owen Jones, Co-Founder & CEO, bd4travel

5:45 PM - 6:00 PM

C-Suite Talk: Travel Manager 4.0: A New Role in

the New World

Mayank Kukreja, Co-Founder & CEO, ITILITE

Erik Wolf, Founder & Executive Director, World Food

Travel Association (WFTA)

12:00 PM - 12:15 PM

Stay Away (From Me): A New Normal of Vacations

Kasia Jawien, Director, Account Management, Activities,

Expedia Group

12:15 PM - 12:30 PM

Three Steps to Make Business Travel Sustainable

Teresa Matheson, Senior Director, Accounts

Management, Egencia

12:30 PM - 12:45 PM

C-Suite Talk: The Changing Consumer’s Appetite for

Experiences

Joost Timmer, Managing Director, iVenture Card

International

12:45 PM - 1:00 PM

C-Suite Talk: In a VR-driven World, What Does It

Mean to Have an Event?

Daniel Wishnia, Chief Digital Transformation Officer,

Aroundtown SA, Co-Founder, Vivent

1:00 PM - 1:15 PM

MICE Insights: 3 Things I’ve Learned From Running

a Virtual Event and What It Means to Plan for a

Hybrid Show

Iain Bitran, Executive Director, ISPIM - The International

Society for Professional Innovation Management

1:15 PM - 1:30 PM

C-Suite Talk: New Booking Strategies for Recovery

Chris Atkin, CEO, Rezdy

*all live sessions will run in Singapore time (UTC/ GMT+8)

ITB ASIA NEWS • FRIDAY 16 OCTOBER 2020 5


I EXCLUSIVE INTERVIEW I

The show must go on!

ITB Asia 2020 Virtual - a unique platform

for the travel trade

For the first time since its launch in 2008, Messe

Berlin (Singapore) takes ITB Asia 2020 Virtual this

year. We asked Dr Martin Buck, Senior Vice President

Travel & Logistics at Messe Berlin GmbH to tell us

more.

Dr Martin Buck

Senior Vice President Travel & Logistics,

Messe Berlin GmbH

Together with MICE Show Asia

and the inaugural Travel Tech

Asia, ITB Asia 2020 Virtual will

be hosted on ITB Community in

Asia (ITB Community), a unique

platform of its kind for the travel

trade industry. ITB Asia’s global

database of travel suppliers and

buyers will make it possible

to virtually continue their

conversations and to contribute

best practices and content for

the travel trade to navigate the

recovery of tourism.

In these tough times, how

important is it for industry

professionals to stay abreast

of trends and ideas?

Our industry is experiencing

the worst crisis in its history.

Staying ahead of trends and

ideas is more important than

ever. There is a huge desire to

exchange views. That is why, at

the forward-looking events of

ITB Asia 2020 Virtual, leading

speakers will be discussing

how Asia’s travel industry can

harness intelligent strategies

to make sure it remains futureproof

even in a challenging

environment. In the wake

of the latest developments,

discussions on how the

industry can navigate through

recovery will play a key role.

The challenges facing our

industry are global, so it is all

the more important to interact

with others across borders.

How will ITB Asia be different

to other “virtual” events we

are seeing these days?

Our newly developed

platform, ITB Community in

Asia, one of its kind in the

travel trade industry, is an

all-encompassing avenue

for engagement between

buyers, suppliers, and industry

players. Attendees can look

forward to hearing from a

line-up of more than 160

expert speakers from across

the travel industry in over

100 high quality conference

OUR NEWLY

DEVELOPED

PLATFORM,

ITB

COMMUNITY

IN ASIA,

ONE OF ITS

KIND IN THE

TRAVEL TRADE

INDUSTRY

sessions and will have access

to exclusive videos. Delegates

can benefit from business

appointments via social chat

and messaging functions with

our Business Matching Tool.

The platform also features a

Community Activity Feed, an

interactive social networking

page to share latest insights,

articles and participate in

6 ITB ASIA NEWS • FRIDAY 16 OCTOBER 2020

www.itb-asia-news.com


I EXCLUSIVE INTERVIEW I

group discussions. Access

the Digital Exhibition Booth

for a comprehensive view of

all suppliers, such as their

company profiles, product

resources and downloadable

articles. The Knowledge Library

is a useful resource library of

trade articles, white papers on

travel destinations, research

reports and content by industry

bellwethers and trade partners.

What is the sentiment like in

Southeast Asia and the broader

region at the moment?

The coronavirus crisis has

hit tourism in Asia hard. With

borders sealed and many flights

grounded, the travel industry in

Southeast Asia had to focus on

domestic travel. However, as

countries and destinations in

Southeast Asia have gradually

moved out of different phases of

their COVID-19 lockdown, plans

are emerging to ease border

restrictions by establishing safe

“green lanes” for travel between

countries and destinations.

What will the highlights of the

show be?

ITB Asia 2020 Virtual will focus

on ways to “Reinvent travel in

the new normal”. Our Keynote

sessions this year will highlight

the emerging trends the travel

industry should consider as

they continue to navigate

COVID-19 and prepare for the

industry’s recovery. Speakers

will also address industry’s best

practices, business innovations,

industry know-how and

professional tips on how to

adopt the mindset of industry

leaders when navigating

through challenges. Industryleading

keynote speakers

this year include: Angel Llull

Mancas, Vice President &

Managing Director, Asia Pacific,

Booking.com; Hermione Joye,

Sector Lead, Travel and Vertical

Search APAC, Google; Deep

Kalra, Chairman & Group

CEO, MakeMyTrip; Axel

Hefer, Managing Director &

CEO, trivago; and Ben Drew,

President, Viator.

ITB ASIA 2020

VIRTUAL WILL

FOCUS ON WAYS

TO “REINVENT

TRAVEL IN

THE NEW

NORMAL

Also look forward to top-level

sharing by the world's leading

organisations: Alexandre

de Juniac, Director General

& CEO at International Air

Transport Association (IATA),

Maribel Rodriguez, Senior

Vice President, Membership &

Commercial at World Travel &

Tourism Council (WTTC), Anita

Mendiratta, Special Advisor

to Secretary General at The

World Tourism Organization

(UNWTO).

In a broader sense, how is

Messe Berlin, through the ITB

shows, helping to move the

industry in the right direction?

With the pandemic accelerating

the digitalisation of the industry,

technology provides us a way

to demonstrate our agility and

ability to innovate.

With ITB Berlin, the World’s

Leading Travel Show, and its

three successful international

editions in Singapore, Shanghai

and Mumbai, Messe Berlin

contributes decisively to shaping

the global travel industry. It

is constantly examining the

latest challenges and trends

and ensures that the industry’s

players are able to engage

in a constructive dialogue.

Sustainability, digitalisation

and concepts for combating

overtourism, as well as the

current crisis due to COVID-19

are all among the topics

discussed. As a global hub, ITB

with its virtual and in-person

events provides the widestranging

platform possible

for exchanging information,

networking and inspiration

on specialist subjects, and as

such is a major influence on the

tourism industry.

ITB Community in Asia, being

one of the first of its kind to

be implemented in Asia’s

travel industry, has seen

an overwhelming positive

response and engagement

on the platform and we hope

to welcome more users as

the show draws closer. We’re

delighted to have more than

5,000 ITB Community Members

using our exclusive platform.

ITB Community in Asia is a

new, virtual space where travel

buyers, sellers, media, and

trade professionals alike can

come together to access all of

the latest information about the

travel industry

ITB ASIA 2020

VIRTUAL

EXHIBITION

– A VERITABLE

BUSINESS

EXCHANGE

Industry professionals are able to meet

and reconnect with partners to do

business and network at ITB Asia 2020

Virtual. Designed to offer the exclusive

opportunity for the travel community to

connect virtually, ITB Asia 2020 Virtual

gathers together tourism industry players

interested in the Asian market for 3 days

of business exchange. NTOs, DMCs, Hotel

and Accommodation providers, airlines,

tour operators and travel suppliers with

an interest in reaching out to buyers

(particularly from Asia), are all present in

the virtual exhibition

TECH

MATTERS

Travel Tech Asia launches this year with

2 key conference tracks: Air Travel and

Hotel Revenue & Distribution.

The Air Travel track welcomes leading

associations and online travel agencies

to present the latest global flight search

data trends, insights into the latest

traveller sentiment and key strategies to

restore consumer confidence, while Hotel

Revenue & Distribution will highlight the

travel trends hoteliers need to consider

and the key elements to recovery for the

hotel industry. Visitors will hear from hotel

leaders and professionals as they share

top-level insights into helping business

stay strong

ITB ASIA NEWS • FRIDAY 16 OCTOBER 2020 7


I SNEAK PEEK I

Bangkok Airways adds flights

from Bangkok to Phuket, Chiang

Mai and Samui

Since 15 September, Bangkok

Airways has added extra flights

on three key domestic routes as

demand for air travel in Thailand is

back on the rise.

The new added services will, says the company

be operated with the highest preventive

measures and standards. The new flights bring

the total connections for Phuket and Chiang-

Mai to three per day, with a total of ten roundtrips

to Samui.

Iceland reveals

its Diamond

Circle

While some may have heard of

Southern Iceland’s Golden Circle,

since last month, a new circle tour

has become available in North

Iceland: the brand-new Diamond

Circle!

This new route takes visitors to the

most incredible spots in

Northern Iceland, including

waterfalls, hot springs, lakes

and picturesque towns. It

was opened on September

6, 2020, with new built roads

connecting the sites together.

The route connects

spectacular sites such as

Goðafoss waterfall, Mývatn

lake, Dettifoss waterfall,

Ásbyrgi canyon, and the town

of Húsavík. Visitors will marvel

Bangkok Airways A319

To further encourage air travel, Bangkok

Airways has also created new offers for travelrelated

professionals, Thai senior citizens, the

disabled and teachers – with non-cumulative

discounts of 10-20%.

During September, the company announced

the reintroduction of in-flight meal services on

domestic routes. The airline is required to serve

food and beverages in the form of a snack box

and will temporarily refrain from serving tea

and coffee. Passengers are required to wear a

mask during the flight, except while eating and

drinking, in line with regulations imposed by

the Civil Aviation Authority of Thailand. In-flight

souvenir products went back on sale from 1

October.

In 2020, Bangkok Airways retained the

Tripadvisor Travellers’ Choice Best Regional

Airline Asia for the third year running

over the moonlike blue and green landscapes

of Lake Mývatn, the impressive energy of

Dettifoss – the most powerful waterfall

in Europe, the crescent-shaped wonder

of Ásbyrgi canyon and Húsavík – the

buzzing whale capital of Iceland.

Exploring the Diamond Circle allows

visitors to leave the well-travelled routes

and go off the beaten track to discover

some of the more remote wonders of

Iceland stopping along the way to take in

the sights. The length of the road is around

250km, meaning it can be done in 1 or 2 days.

Visitors can meet several exhibitors from

Iceland at this year's ITB Asia 2020 Virtual

NEW NATIONAL AINU

MUSEUM AND PARK

Located at the shores of Lake Poroto and

surrounded by mesmerising sights of nature,

Japan’s first national museum featuring the

indigenous Ainu people, Upopoy - the National

Ainu Museum and Park - has just opened in

Shiraoi, Hokkaido.

An hour and a half drive from Sapporo, it is closely

located to Noboribetsu, arguably one of Japan's

most famous hot spring resorts. Some of the

highlights of the National Ainu Museum and Park

are the cultural exchange hall, where visitors can

learn about the culture of Ainu, the Kotan, the

traditional Ainu Village, and the Path to the Ainu

Spirit

Ainu dancers

SPECTACULAR NEW

RESTAURANT AT

OKURAYAMA SKI

JUMP STADIUM

A new addition to the spectacular hill-top

Observatory Lounge and Sapporo Olympic

Museum covering the 1972 Sapporo Olympic

Games' legacy, the “Nouvelle Pousse Okurayama,"

a French restaurant, opened in June 2020. Diners

overlook a gigantic ski jump slope. The restaurant

is also equipped with an event space

Nouvelle Pousse Okurayama

>>> For more details, visit the Sapporo Convention Bureau

at ITB Asia 2020 Virtual

8 ITB ASIA NEWS • FRIDAY 16 OCTOBER 2020

www.itb-asia-news.com

More magazines by this user
Similar magazines