Escondido: A Pictorial History of the Hidden Valley

A publication of the Escondido History Center Published by HPN Books and Ledge Media ©2020 Visit www.ledgemedia.net/escondido to order printed copies And visit www.HPNBooks.com for info on how to publish your own book as a fundraiser for your community

A publication of the Escondido History Center

Published by HPN Books and Ledge Media ©2020

Visit www.ledgemedia.net/escondido to order printed copies

And visit www.HPNBooks.com for info on how to publish your own book as a fundraiser for your community


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<strong>Escondido</strong><br />

A <strong>Pictorial</strong> <strong>History</strong> <strong>of</strong> <strong>the</strong> <strong>Hidden</strong> <strong>Valley</strong><br />

A publication <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center

Thank you for your interest in this HPNbooks publication.<br />

For more information about o<strong>the</strong>r HPNbooks publications, or information about<br />

producing your own book with us, please visit www.hpnbooks.com.

<strong>Escondido</strong><br />

A <strong>Pictorial</strong> <strong>History</strong> <strong>of</strong> <strong>the</strong> <strong>Hidden</strong> <strong>Valley</strong><br />

By Robin Fox & Carol Rea<br />

Sponsored by <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center<br />

Published by HPNbooks, a Division <strong>of</strong> Ledge Media, Jackson, Wyoming

Legacy Sponsors<br />

Through <strong>the</strong>ir generous support, <strong>the</strong> following companies helped make this project possible.<br />


225 South Broadway<br />

<strong>Escondido</strong>, California 92025<br />

760-745-2162<br />

www.alhiser-comer.com<br />


125 State Place<br />

<strong>Escondido</strong>, California 92029<br />

760-489-5005<br />

www.kenblanchard.com<br />


231 East Lincoln Parkway<br />

<strong>Escondido</strong>, California 92026<br />

760-300-1112<br />

www.toyotaescondido.com<br />


First Edition<br />

Copyright © 2020 HPNbooks/Ledge Media<br />

All rights reserved. No part <strong>of</strong> this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without permission in writing from<br />

<strong>the</strong> publisher. All inquiries should be addressed to Ledge Media, 690 S Highway 89, Suite 201 Box 12679 Jackson, WY 83002. Phone (800) 939-5311, www.hpnbooks.com.<br />

ISBN: 978-1-944891-69-5<br />

Library <strong>of</strong> Congress Control Number: 2019954562<br />

<strong>Escondido</strong>: A <strong>Pictorial</strong> <strong>History</strong> <strong>of</strong> <strong>the</strong> <strong>Hidden</strong> <strong>Valley</strong><br />

authors: Robin Fox, Carol Rea<br />

cover artist: Gloria Warren<br />

project manager and managing editor: Daphne Fletcher<br />

contributing writers for “Sharing <strong>the</strong> Heritage”: Kevin Kern, Marcus Mat<strong>the</strong>w, Sid Shapira<br />

HPNbooks/Ledge Media<br />

publisher & CEO: Daphne Fletcher<br />

VP & Director <strong>of</strong> IT: Rafael Ramirez<br />

administration: Donna Mata, Kristin T. Williamson<br />

production: Colin Hart, Christopher D. Sturdevant<br />

2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A view <strong>of</strong> <strong>Escondido</strong> from <strong>the</strong> veranda <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Hotel, looking west, in 1910.<br />

This book is dedicated to past, present and future pioneers <strong>of</strong> <strong>Escondido</strong>.<br />

D e d i c a t i o n F 3

Contents<br />

ACKNOWLEDGMENTS ..............................................................................................5<br />

PREFACE ..............................................................................................................6<br />

INTRODUCTION .....................................................................................................7<br />

Jeffrey R. Epp<br />

CHAPTER 1 — EARLIEST ESCONDIDO.....................................................................................8<br />

The Beginning <strong>of</strong> <strong>the</strong> Story, Changing Landscapes<br />

CHAPTER 2 — COMMUNITY ...............................................................................................28<br />

Housing, Faith, Education, Historic Preservation,<br />

Clubs & Organizations, Sports, Events, People<br />

CHAPTER 3 — COMMERCE ................................................................................................60<br />

Transportation Industry, Agriculture, Communications, Banks, Retail & Services<br />

CHAPTER 4 — CULTURE ...................................................................................................86<br />

Music, Visual Arts, Performing Arts, Literature, Museums<br />

CHAPTER 5 — GOVERNMENT SITES & SERVICES ...................................................................99<br />

Buildings, Parks, Law Enforcement, Fire Protection<br />

ESCONDIDO TIMELINE ...................................................................................................118<br />

SHARING THE HERITAGE INTRODUCTION ...............................................................124<br />

Kristen Gaspar<br />

SHARING THE HERITAGE .....................................................................................125<br />

Quality <strong>of</strong> Life, The Marketplace, Building a Greater <strong>Escondido</strong>, Family Heritage<br />

SPONSORS ......................................................................................................................241<br />

ABOUT THE AUTHORS .........................................................................................244<br />

ABOUT THE COVER.............................................................................................245<br />

ABOUT THE CONTRIBUTING PHOTOGRAPHERS .........................................................246<br />

ESCONDIDO AND THE CORONAVIRUS .....................................................................247<br />

4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Acknowledgments<br />

As <strong>the</strong> pages <strong>of</strong> this book suggest, <strong>Escondido</strong> has proven itself to always have been a community that comes toge<strong>the</strong>r for positive<br />

efforts and to help when needed. Many persons assisted in putting this book toge<strong>the</strong>r and we appreciate <strong>the</strong>m all, starting with <strong>the</strong><br />

community members who have graciously donated <strong>the</strong>ir family photographs to <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center over <strong>the</strong> years. We<br />

thank <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> for supporting this project, including City Manager Jeff Epp, Joanna Axelrod, Vince McCaw, Raymond<br />

Seraile, Michelle Geller, Teresa Collins, Rick Vogt, Craig Carter, Ed Varso, Joyce Masterson and Linda Loughnane. Additionally, we are<br />

grateful for <strong>the</strong> time, effort and support provided by Edith Hillebrecht and her late husband, Ben Hillebrecht, and to our many<br />

sponsors who made this important historical book possible.<br />

2020 <strong>Escondido</strong> <strong>History</strong> Center Board <strong>of</strong> Directors<br />

June Rady, President<br />

Carol Rea, Vice President<br />

Rod McLeod, Secretary<br />

Bob Johnson, Treasurer<br />

Kent Baker<br />

Edith Hillebrecht<br />

Tom Humphrey<br />

Jeff Johnson<br />

Christ Miller<br />

Fred Miller<br />

Victor Pestone<br />

A c k n o w l e d g e m e n t s F 5

Preface<br />

In 1988, in celebration <strong>of</strong> <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong>’s Centennial, a book, The <strong>Hidden</strong> <strong>Valley</strong> Heritage, <strong>Escondido</strong>’s First 100 Years, was<br />

put toge<strong>the</strong>r by a dedicated group <strong>of</strong> local history enthusiasts, led by Alan McGrew. Since that time, a few o<strong>the</strong>r books have focused<br />

on specific areas <strong>of</strong> <strong>Escondido</strong>’s history, but, in 2018, <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center happened onto an opportunity to put toge<strong>the</strong>r<br />

ano<strong>the</strong>r book about <strong>the</strong> history <strong>of</strong> <strong>the</strong> “<strong>Hidden</strong> <strong>Valley</strong>,” in order to share more <strong>of</strong> its vast collection <strong>of</strong> photographs and o<strong>the</strong>r resources.<br />

The result is <strong>the</strong> book you now hold in your hands, a review <strong>of</strong> our city’s early history that includes rarely seen photographs from<br />

long ago, as well as a range <strong>of</strong> newer photographs with information about our more recent history. The <strong>Escondido</strong> <strong>History</strong> Center<br />

is pleased to be able to share <strong>the</strong>se photographs and a glimpse into how quickly today becomes <strong>the</strong> history to be reflected<br />

upon tomorrow.<br />

Toward <strong>the</strong> back <strong>of</strong> <strong>the</strong> book, numerous <strong>Escondido</strong> families, businesses, and organizations have financially supported <strong>the</strong> printing<br />

<strong>of</strong> this book by purchasing pages to share <strong>the</strong>ir own stories and supplement <strong>the</strong> historical content developed for <strong>the</strong> front. We thank<br />

<strong>the</strong>m for making <strong>the</strong> publishing <strong>of</strong> this entire book possible.<br />

What was most striking, as we put this book toge<strong>the</strong>r, was that our city has grown and changed dramatically since its early<br />

beginnings, but it still remains a community <strong>of</strong> active and caring people who feel blessed to live, work, and play here. We hope you<br />

will also feel that sense <strong>of</strong> community and you will enjoy seeing <strong>Escondido</strong>’s past, some <strong>of</strong> <strong>the</strong> present, and look forward to a<br />

continued sense <strong>of</strong> community into <strong>the</strong> future as we do.<br />

The most challenging part <strong>of</strong> putting this book toge<strong>the</strong>r was deciding what information and history, out <strong>of</strong> thousands <strong>of</strong><br />

photographs and events, to include within <strong>the</strong> set number <strong>of</strong> pages. We did our very best to represent key points in <strong>Escondido</strong>’s<br />

fascinating history, <strong>the</strong> story <strong>of</strong> a small town, developed by a savvy group <strong>of</strong> businessmen, as it grew to become <strong>the</strong> diverse and<br />

successful city it is today. We hope that you enjoy your step back into time.<br />

Robin Fox<br />

Carol Rea<br />

6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Introduction<br />

Little did I realize what was ahead when I rolled into town some thirty-three<br />

years ago. The occasion was a job interview for a deputy city attorney position.<br />

Interstate 15 was still very new. A huge subdivision was contemplated for Daley<br />

Ranch. East <strong>Valley</strong> was quiet and empty after <strong>the</strong> stores had moved to <strong>the</strong> new<br />

shopping center south <strong>of</strong> town.<br />

My <strong>of</strong>fice would be in <strong>the</strong> old City Hall, which used to sit on <strong>the</strong> knoll at Grand<br />

& <strong>Valley</strong> Blvd. It’s <strong>the</strong> same knoll in front <strong>of</strong> <strong>the</strong> old hospital which will soon be<br />

demolished and replaced, probably with residential buildings. Two careers later,<br />

I’m in <strong>the</strong> new City Hall, which itself is now twenty years old. Our new hospital<br />

is already six years old.<br />

Time marches on and nearly everything changes. Yet, as I looked at an old black<br />

and white photograph <strong>of</strong> <strong>Escondido</strong>’s first City Hall, I realized that <strong>the</strong> design<br />

concepts on that building had carried over to our current building. Grand Avenue<br />

and Grape Day Park have changed, but <strong>the</strong>y still retain <strong>the</strong> rich, original character<br />

that make <strong>the</strong>m special places in <strong>Escondido</strong>. Lake Wohlford is still a great place<br />

for fishing. The view from Bottle Peak remains awesome.<br />

Sometimes <strong>the</strong> best way forward is pausing for a look back, and this book provides<br />

that opportunity—especially for those who have a connection with this wonderful city. As you leaf through its pages, you realize how many<br />

came before us, and <strong>the</strong>y weren’t all that different. You will turn <strong>the</strong> final page knowing that o<strong>the</strong>rs will come after. And in between, you<br />

will find that <strong>Escondido</strong> history adds that sense <strong>of</strong> community, <strong>of</strong> shared friends, families, and places that make up <strong>Escondido</strong>.<br />

I am so pleased that <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> chose to participate in <strong>the</strong> development <strong>of</strong> this book with <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center. A<br />

city government, its citizens, and its history should be tightly interwoven. I will never forget that April evening in 1988 when hundreds <strong>of</strong><br />

<strong>Escondido</strong>’s residents filled both levels <strong>of</strong> our newly constructed City Hall to celebrate. We have always had <strong>the</strong> warmth <strong>of</strong> a small town<br />

and <strong>the</strong> benefits <strong>of</strong> a thriving city. Through <strong>the</strong> creation <strong>of</strong> this book, <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center helps us understand that while working<br />

toge<strong>the</strong>r creates <strong>the</strong> future, we must also acknowledge <strong>the</strong> contributions <strong>of</strong> <strong>the</strong> past. It has been a pleasure to assist <strong>the</strong>m in this endeavor.<br />

Jeffrey R. Epp<br />

Manager, City <strong>of</strong> <strong>Escondido</strong><br />

E S C O N D I D O<br />

2 0 1 9 C I T Y C O U N C I L<br />

From left to right: Council Member John Masson,<br />

Deputy Mayor Consuelo Martinez, Mayor Paul<br />

McNamara, Council Member Olga Diaz, Council<br />

Member Michael Morasco.<br />

I n t r o d u c t i o n F 7

Chapter 1<br />

The Beginning<br />

“<strong>Escondido</strong> is <strong>the</strong><br />

most stirring new City in<br />

Sou<strong>the</strong>rn California...its<br />

streets are daily thronged<br />

with new arrivals, who,<br />

one and all, proclaim it<br />

<strong>the</strong> Garden Spot <strong>of</strong> <strong>the</strong><br />

world,” (November 4,<br />

1886, The Times). This<br />

photograph, looking west<br />

down Grand Avenue, was<br />

taken that same fall.<br />

The name, “<strong>Escondido</strong>” is roughly translated to “hidden place” and <strong>the</strong> city ‘s fascinating history<br />

began on land that formerly comprised <strong>the</strong> Rancho Rincon del Diablo, an old rancho predating<br />

California’s entrance into <strong>the</strong> United States. In 1886, <strong>the</strong> ranch was purchased by <strong>the</strong> <strong>Escondido</strong> Land<br />

& Town Company (EL&T Co.), headed by <strong>the</strong> Thomas Bro<strong>the</strong>rs; Richard, Charles, John and William,<br />

as well as Jacob Gruendike, Daniel Hale, Thomas Metcalf and several o<strong>the</strong>rs. Numerous attempts had<br />

been made to utilize <strong>the</strong> land before, but <strong>the</strong> actions taken by <strong>the</strong> <strong>Escondido</strong> Land & Town Co. were<br />

<strong>the</strong> first to attempt to turn <strong>the</strong> area into a full-fledged city.<br />

<strong>Escondido</strong> was just one <strong>of</strong> many Sou<strong>the</strong>rn California towns that was established during <strong>the</strong> 1880s<br />

land boom. The EL&T Co. immediately opened a San Diego <strong>of</strong>fice and began building a 100-room<br />

hotel in <strong>Escondido</strong>. Proceeds from <strong>the</strong>ir first land sales were used to bring <strong>the</strong> railroad to <strong>Escondido</strong>,<br />

thus ensuring <strong>the</strong>ir community would grow and prosper.<br />

Offering free land to anyone who would build a church or school, <strong>the</strong> young community soon had<br />

an elementary school (<strong>the</strong> Lime Street School), a large seminary built by <strong>the</strong> University <strong>of</strong> Sou<strong>the</strong>rn<br />

California (USC) for $75,000, and several churches. The EL&T Co. also sponsored <strong>the</strong> creation <strong>of</strong> a<br />

local newspaper, The <strong>Escondido</strong> Times. The newspaper was used initially as an advertising tool targeting<br />

mid-western farmers, luring <strong>the</strong>m to <strong>Escondido</strong>’s perfect year-round growing season.<br />

<strong>Escondido</strong> was described as one <strong>of</strong> <strong>the</strong> most prosperous and rapidly growing colonies in sou<strong>the</strong>rn<br />

California. Two years after <strong>the</strong> EL&T Co. was formed, <strong>the</strong> city <strong>of</strong> <strong>Escondido</strong> was incorporated on<br />

October 8, 1888. Local voters approved incorporation 64-19. The population was approximately 500.<br />

The city grew slowly but steadily, as an agricultural center ideal for grapes, citrus and later for avocados.<br />

Eventually, <strong>Escondido</strong> became <strong>the</strong> commercial center serving North San Diego County and encouraged<br />

banks and financial institutions to locate here. Both World Wars contributed to an influx <strong>of</strong> people<br />

and a labor force, light industries began moving in, and <strong>the</strong> groves and vineyards gave way to housing.<br />

8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Early <strong>Escondido</strong><br />

In 1886, <strong>the</strong> townspeople stood in <strong>the</strong> middle <strong>of</strong> <strong>the</strong> weeds <strong>of</strong> Grand Avenue as <strong>the</strong> cornerstone was laid for <strong>the</strong> Bank <strong>of</strong> <strong>Escondido</strong><br />

(still standing) on <strong>the</strong> northwest corner <strong>of</strong> Grand Avenue and Broadway. The <strong>Escondido</strong> Hotel is under construction on <strong>the</strong> hill in<br />

<strong>the</strong> background.<br />

C h a p t e r 1 F 9

The <strong>Escondido</strong> Land<br />

and Town Company set<br />

up business first in San<br />

Diego. They <strong>the</strong>n opened<br />

this <strong>of</strong>fice in <strong>the</strong> Bank <strong>of</strong><br />

<strong>Escondido</strong> building in<br />

1887. Next door was <strong>the</strong><br />

<strong>of</strong>fice <strong>of</strong> <strong>the</strong> San Marcos<br />

Land Company; Jacob<br />

Gruendike was <strong>the</strong><br />

principle stockholder in<br />

both companies.<br />

1 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A view <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Hotel under construction in 1886. When completed, <strong>the</strong> hotel had one hundred rooms and was <strong>the</strong> location<br />

<strong>of</strong> many community celebrations.<br />

Construction <strong>of</strong> <strong>the</strong> railroad between Oceanside and <strong>Escondido</strong> began in early 1887 and was completed by <strong>the</strong> end <strong>of</strong> December<br />

that same year. This photograph was taken in <strong>the</strong> spring <strong>of</strong> 1888 before <strong>the</strong> construction <strong>of</strong> <strong>the</strong> Santa Fe Depot. A boxcar sits on a<br />

siding north <strong>of</strong> Grand Avenue.<br />

C h a p t e r 1 F 1 1

On February 7, 1888, a sixteen-car excursion train pulled into town to celebrate <strong>the</strong> coming <strong>of</strong> <strong>the</strong> railroad. According to <strong>the</strong><br />

<strong>Escondido</strong> Times, at least three housand people attended <strong>the</strong> event, which included dinner, bands from <strong>Escondido</strong> and San Diego, and<br />

a “monster” tent featuring displays <strong>of</strong> fruit<br />

The construction <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> depot was completed in July 1888. It was located at <strong>the</strong> very west end <strong>of</strong> Grand Avenue. In<br />

1984, <strong>the</strong> Depot was moved to Grape Day Park and is now one <strong>of</strong> <strong>the</strong> buildings in <strong>the</strong> museum complex <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center. This view <strong>of</strong> <strong>the</strong> Depot was taken c. 1890.<br />

1 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Two little girls stand in an open field with downtown <strong>Escondido</strong> behind <strong>the</strong>m. The photograph was taken c. 1894 from <strong>the</strong><br />

nor<strong>the</strong>ast corner <strong>of</strong> 7th Avenue and Quince Street.<br />

A view <strong>of</strong> Grand Avenue looking west from <strong>the</strong> <strong>Escondido</strong> Hotel (<strong>the</strong> former Palomar Hospital site) in 1895. The first building on<br />

<strong>the</strong> left is <strong>the</strong> Rainey building. The spire from <strong>the</strong> First Methodist Church can been seen just beyond. The first building on <strong>the</strong> right<br />

is <strong>the</strong> <strong>Escondido</strong> Cannery.<br />

C h a p t e r 1 F 1 3

Construction began on a<br />

dam in Bear <strong>Valley</strong> in<br />

September <strong>of</strong> 1894. The<br />

<strong>Escondido</strong> Irrigation District<br />

sold water bonds to pay for<br />

<strong>the</strong> construction. The water<br />

bond debt was finally paid<br />

<strong>of</strong>f on October 31, 1904. A<br />

celebration was in order and<br />

on September 9, 1905 Bond<br />

Burning Day was inaugurated.<br />

Everyone ga<strong>the</strong>red in<br />

front <strong>of</strong> <strong>the</strong> Lime Street<br />

School to watch <strong>the</strong> water<br />

bonds go up in smoke.<br />

In 1905 people came from far and near to help <strong>Escondido</strong> celebrate <strong>the</strong>ir “Freedom” from <strong>the</strong> water bond debt. A procession started<br />

at <strong>the</strong> train depot and went east on Grand Avenue. Every visitor went home with a basket <strong>of</strong> free grapes. This celebration was<br />

commemorated each year until 1908 when <strong>the</strong> Grape Day festival began to be held annually.<br />

1 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The construction <strong>of</strong> <strong>the</strong><br />

water canal more than a<br />

century ago was <strong>the</strong> first<br />

reliable means <strong>of</strong> supplying<br />

local water to early<br />

<strong>Escondido</strong>, but led to a<br />

bitter dispute over area<br />

water rights promised by<br />

<strong>the</strong> federal government to<br />

<strong>the</strong> local Indian tribes. More<br />

than fifty years <strong>of</strong> legal<br />

battles finally gave way to<br />

an impressive example <strong>of</strong><br />

camaraderie and teamwork<br />

between <strong>the</strong> local Indian<br />

bands and <strong>the</strong> City <strong>of</strong><br />

<strong>Escondido</strong> that led to a<br />

historical settlement,<br />

agreeable to all parties and<br />

finalized by an act <strong>of</strong> <strong>the</strong><br />

United States Congress in<br />

2016.<br />

This c.1908 photograph was taken just west <strong>of</strong> Juniper Street, between 10th Avenue and Chestnut Street, looking toward Park Hill.<br />

The Hooper House to <strong>the</strong> left still stands today at 1006 South Juniper Street.<br />

C h a p t e r 1 F 1 5

The Beach House, built by Albert Beach in 1886 and still standing today, can be seen in this photograph taken from 8th Avenue,<br />

looking north on Juniper Street toward Grand Avenue in <strong>the</strong> early 1890s.<br />

Fumigating citrus trees with cyanide was an early form <strong>of</strong> pest control. This c.1890 photograph shows workers fumigating <strong>the</strong> trees<br />

at <strong>the</strong> <strong>Escondido</strong> Hotel.<br />

1 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

During <strong>the</strong> rainy season, fording <strong>the</strong> <strong>Escondido</strong> Creek was hazardous. A group <strong>of</strong> <strong>Escondido</strong> citizens banded toge<strong>the</strong>r and decided<br />

to build a wooden bridge in 1889. This is a photograph <strong>of</strong> <strong>the</strong> Lime Street Bridge, at what is now Broadway near Grape Day Park,<br />

looking sou<strong>the</strong>ast in 1895.<br />

The Stevenson Bro<strong>the</strong>rs General Merchants are making a delivery by horse-drawn wagon to this unidentified home, circa 1895.<br />

Note <strong>the</strong> dormer windows protruding from <strong>the</strong> ro<strong>of</strong> <strong>of</strong> <strong>the</strong> home and <strong>the</strong> differing colors <strong>of</strong> shingles in <strong>the</strong> ro<strong>of</strong>, as well as <strong>the</strong> clothing<br />

<strong>of</strong> <strong>the</strong> period worn by <strong>the</strong> family<br />

C h a p t e r 1 F 1 7

Then and Now<br />

Looking east down Grand Avenue from Tulip Street in 1903, <strong>the</strong> <strong>Escondido</strong> Hotel can be seen in <strong>the</strong> distance. The Hotel and <strong>the</strong><br />

Train Depot were separated by a distance <strong>of</strong> one mile.<br />

Looking east down Grand Avenue from Tulip Street in 2018, <strong>the</strong> now vacant Palomar Hospital can be seen in <strong>the</strong> distance, built<br />

on <strong>the</strong> site <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Hotel. Raymond Seraile photo.<br />

1 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Looking east along Grand Avenue from Maple Street in 1911, horses and motorized vehicles can be seen sharing <strong>the</strong> wide dirt road.<br />

Looking east along Grand Avenue from Maple Street today reveals that <strong>the</strong> former Bank <strong>of</strong> <strong>Escondido</strong> building lost its ornate<br />

architecture over <strong>the</strong> years, but <strong>the</strong> structure, itself, remains.<br />

C h a p t e r 1 F 1 9

Left: <strong>Escondido</strong> postcard c. 1950s.<br />

On <strong>the</strong> opposite page: Harry A. Erickson took<br />

<strong>the</strong> 1936 photograph <strong>of</strong> <strong>the</strong> city and submitted<br />

hundreds <strong>of</strong> o<strong>the</strong>r aerial photographs to <strong>the</strong><br />

Smithsonian Museum. Before drones with<br />

cameras became available and affordable,<br />

photographs were taken from <strong>the</strong> air through <strong>the</strong><br />

use <strong>of</strong> balloons, kites, blimps, airplanes,<br />

helicopters, and even pigeons. The first aerial<br />

photograph was taken in 1858.<br />

Below: Using his drone, city employee Ray<br />

Seraile took <strong>the</strong> current aerial photographs. The<br />

greatest challenges were finding <strong>the</strong> right spot to<br />

launch and photograph from and coping with<br />

trees that have grown over <strong>the</strong> years.<br />

This aerial photograph <strong>of</strong> <strong>Escondido</strong> is also looking east, but it was taken in 2018. At <strong>the</strong> left edge <strong>of</strong> <strong>the</strong> photo-graph, <strong>the</strong> Transit Center<br />

covers <strong>the</strong> north side <strong>of</strong> <strong>the</strong> block along West <strong>Valley</strong> Parkway, with many <strong>of</strong> <strong>the</strong> old eucalyptus trees still in place. Construction equipment<br />

can be seen on <strong>the</strong> site <strong>of</strong> <strong>the</strong> former Police Headquarters near <strong>the</strong> center <strong>of</strong> <strong>the</strong> page and freight cars stand on <strong>the</strong> railroad tracks, carrying<br />

freight as <strong>the</strong>y have for more than 130 years. Their destination is <strong>the</strong> silos belonging to Vitagold Brands, <strong>the</strong> only surviving poultry feed<br />

mill in <strong>the</strong> county. Raymond Seraile photograph.<br />

2 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

An aerial photograph <strong>of</strong><br />

<strong>Escondido</strong> looking east in<br />

1936. Tree-lined Grand<br />

Avenue can be seen in <strong>the</strong><br />

center <strong>of</strong> <strong>the</strong> bottom half <strong>of</strong><br />

<strong>the</strong> photograph. The train<br />

depot is barely visible on <strong>the</strong><br />

east side <strong>of</strong> <strong>the</strong> track, south<br />

<strong>of</strong> Grand. The next building<br />

to <strong>the</strong> east along Grand is a<br />

poultry and feed store,<br />

Hawthorne’s Country Store<br />

today. The hill at <strong>the</strong> far end<br />

<strong>of</strong> Grand Avenue is empty<br />

after <strong>the</strong> <strong>Escondido</strong> Hotel<br />

was demolished in 1925.<br />

An aerial photograph <strong>of</strong><br />

<strong>Escondido</strong> looking east in<br />

1987. The two-story Police<br />

Head-quarters can be seen<br />

slightly to <strong>the</strong> left <strong>of</strong> center<br />

and, across <strong>Valley</strong> Parkway<br />

on <strong>the</strong> left side <strong>of</strong> <strong>the</strong><br />

photograph stands <strong>the</strong> farm<br />

workers’ camp. On <strong>the</strong> right<br />

side <strong>of</strong> <strong>the</strong> photograph, <strong>the</strong><br />

former site <strong>of</strong> <strong>the</strong> train depot<br />

can be seen as an empty lot<br />

between <strong>the</strong> grain silos and<br />

<strong>the</strong> train cars.<br />

C h a p t e r 1 F 2 1

Looking northwest from <strong>the</strong> grounds <strong>of</strong> <strong>the</strong> first <strong>Escondido</strong> High School at 3rd Avenue and Hickory Street in 1915, <strong>the</strong> Schnack<br />

Apartments (later Trenton Apartments), built in 1912 at <strong>the</strong> corner <strong>of</strong> 2nd Avenue and Kalmia, can be seen in <strong>the</strong> center <strong>of</strong> <strong>the</strong> photograph.<br />

The same view, looking<br />

northwest from <strong>the</strong> former<br />

grounds <strong>of</strong> <strong>the</strong> High School<br />

at 3rd and Hickory, incudes<br />

<strong>the</strong> Trenton Apartments, still<br />

standing on <strong>the</strong> corner <strong>of</strong><br />

2nd Avenue and Kalmia<br />

Street, but now obscured<br />

by trees.<br />

2 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Looking west on Grand Avenue from Ivy Street c. 1969, lots <strong>of</strong> signage, streetlights, parking meters, and traffic made <strong>the</strong> downtown a<br />

vibrant place to spend time.<br />

Looking west on Grand Avenue from Ivy Street today reveals more trees, fewer signs, and no parking meters to give <strong>the</strong> downtown a<br />

more sedate look.<br />

C h a p t e r 1 F 2 3

Looking south from a hillside just north <strong>of</strong> Mary Lane in 1972. San Pasqual High School can be seen under construction. The bridge<br />

over Lake Hodges can be found toward <strong>the</strong> top <strong>of</strong> <strong>the</strong> photograph.<br />

Looking south from a hillside just north <strong>of</strong> Mary Lane in 2018. San Pasqual High School construction has long since been completed<br />

and <strong>the</strong> campus includes additional buildings. The shopping mall and Kit Carson Park can be seen to <strong>the</strong> right and residential areas can<br />

be seen covering <strong>the</strong> hillsides, surrounded by trees. Raymond Seraile photograph.<br />

2 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

This plat map from 1886 shows <strong>Escondido</strong> as it was originally laid out. The <strong>Escondido</strong> Land & Town Company looked toward a future<br />

<strong>of</strong> homes, schools, churches, and ranches and created <strong>the</strong> impetus to quickly make <strong>the</strong> "<strong>Hidden</strong> <strong>Valley</strong>" a thriving town. They hired<br />

surveyor O. N. Sanford to plot <strong>Escondido</strong> townsite lots and five- and ten-acre valley ranches.<br />

C h a p t e r 1 F 2 5

The map above shows <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> as it was in 1955. The boundaries had changed little sixty-seven years after incorporation<br />

2 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

This 2018 map shows <strong>the</strong> lot lines within <strong>the</strong> city’s current boundaries with <strong>the</strong> 1955 boundaries overlaid in yellow at <strong>the</strong> center. It’s<br />

obvious that <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> has grown exponentially over <strong>the</strong> last sixty-four years! Provided by <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong>, Geographic<br />

Information Systems Division.<br />

C h a p t e r 1 F 2 7

Chapter 2<br />

Community<br />

The <strong>Escondido</strong> Duck<br />

Derby <strong>of</strong> 1942, was sponsored<br />

by <strong>the</strong> <strong>Escondido</strong><br />

Woman’s Ambulance &<br />

Transportation Corps, and<br />

was meant to raise <strong>the</strong><br />

spirits <strong>of</strong> <strong>the</strong> community<br />

during World War II.<br />

Andy Andreasen, <strong>the</strong> City<br />

Police Judge, <strong>of</strong>ficiated at<br />

<strong>the</strong> event. The girls with<br />

<strong>the</strong> ducks are (from left<br />

to right): Pamela Baudy,<br />

Natalie Wilder, Leona<br />

Marin, and Eileen Beckley.<br />

<strong>Escondido</strong> has a rich history <strong>of</strong> people <strong>of</strong> diverse cultural and ethnic backgrounds, coming<br />

toge<strong>the</strong>r as a community and that diversity continues to be one <strong>of</strong> its strongest features today. From<br />

<strong>the</strong> beginning, when pioneering families settled in this hidden valley, it grew steadily with a boom in<br />

<strong>the</strong> 1950s and it continued growing with a population that exceeds 145,000 today. Housing for <strong>the</strong><br />

expanding population has brought a variety <strong>of</strong> building methods and styles that has created a great<br />

diversity <strong>of</strong> neighborhoods and <strong>of</strong>ten among individual homes within those neighborhoods.<br />

We are also a community <strong>of</strong> faith. The <strong>Escondido</strong> Land & Town Company donated land to<br />

churches in <strong>Escondido</strong>’s early days and, since <strong>the</strong>n, churches <strong>of</strong> many denominations have continued<br />

to multiply and expand here. Several significant faith-based events have occurred over <strong>the</strong> years,<br />

including <strong>the</strong> observance <strong>of</strong> <strong>the</strong> National Day <strong>of</strong> Prayer.<br />

Schools and <strong>the</strong> way education is delivered have transitioned over <strong>the</strong> years. From <strong>the</strong> first elementary<br />

school and <strong>the</strong>n <strong>the</strong> USC seminary, a strong school system has grown. Public schools<br />

and, more recently, charter schools and options for home schooling give families a wider variety <strong>of</strong> choices.<br />

We care about our past, as well. A strong historic preservation program, instituted in 1992,<br />

created <strong>the</strong> Old <strong>Escondido</strong> Neighborhood Historic District and is protecting and preserving our built<br />

history throughout <strong>the</strong> city, while <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center and <strong>the</strong> Library’s Pioneer Room<br />

maintain vast collections <strong>of</strong> photographs, documents, and artifacts.<br />

2 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

From <strong>the</strong> earliest times, community members came toge<strong>the</strong>r to form clubs and organizations, <strong>of</strong>fering social, networking, and<br />

community support opportunities. Community volunteers organized a variety <strong>of</strong> events over <strong>the</strong> years and sporting events, most <strong>of</strong>ten<br />

featuring school teams, have long been popular in <strong>Escondido</strong>.<br />

Housing<br />

In 1843, <strong>the</strong> Mexican government granted 12,653 acres <strong>of</strong> land—<strong>the</strong> “Rancho Rincon del Diablo”—to Juan Bautista Alvarado; <strong>the</strong><br />

area that was to become <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong>. This photograph is <strong>of</strong> <strong>the</strong> ruins <strong>of</strong> <strong>the</strong> adobe-brick built Alvarado home near presentday<br />

San Pasqual <strong>Valley</strong> Road and Bear <strong>Valley</strong> Parkway.<br />

C h a p t e r 2 F 2 9

The Stewart House is <strong>the</strong><br />

oldest house standing in<br />

<strong>Escondido</strong>. Alexander Stewart<br />

disassembled his two-story<br />

Eastlake-style family home,<br />

built in Nova Scotia in 1865,<br />

and shipped it around Cape<br />

Horn to <strong>Escondido</strong>. He <strong>the</strong>n<br />

reassembled it in 1894 where<br />

it still stands today on 5th<br />

Avenue, near Hickory Street.<br />

Prior to <strong>the</strong> City’s<br />

incorporation, a brickyard<br />

was established along <strong>the</strong><br />

<strong>Escondido</strong> Creek and<br />

Chinese laborers were hired<br />

to prepare <strong>the</strong> bricks for<br />

firing in <strong>the</strong> kiln. Many<br />

early structures were made<br />

out <strong>of</strong> this material because<br />

it was readily available and<br />

less expensive than lumber<br />

that had to be shipped from<br />

<strong>the</strong> northwest. This home<br />

is an example <strong>of</strong> an early<br />

structure made from<br />

<strong>Escondido</strong> brick. Built in<br />

1885 for Charles E. Thomas<br />

and his wife, Imogene, <strong>the</strong><br />

house still stands at 969<br />

West 3rd Avenue.<br />

3 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The Thomas-Turrentine house was built circa 1885 by George V. Thomas, one <strong>of</strong> <strong>the</strong> five Thomas Bro<strong>the</strong>rs who founded <strong>the</strong> City<br />

<strong>of</strong> <strong>Escondido</strong>. George was <strong>the</strong> manager <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Lumber Company and Brickyard. Possibly <strong>the</strong> oldest home originally built<br />

and still standing in <strong>Escondido</strong>, it was <strong>the</strong> oldest home continuously owned by a single family in <strong>the</strong> County <strong>of</strong> San Diego, not<br />

changing hands until it was sold in 2018.<br />

The Thomas-Turrentine<br />

House stands in this 2019<br />

photograph with new paint<br />

colors at its original<br />

location, <strong>the</strong> nor<strong>the</strong>ast<br />

corner <strong>of</strong> 5th Avenue and<br />

Kalmia Street. The house<br />

was added to <strong>the</strong> National<br />

Register <strong>of</strong> Historic places<br />

in 1992 and remains on<br />

<strong>Escondido</strong>’s Local Register.<br />

The original two-story<br />

Victorian period, Queen<br />

Anne-style home was<br />

altered between 1896 and<br />

1907 with <strong>the</strong> addition <strong>of</strong> a<br />

bay window on <strong>the</strong> south<br />

side. In 1908, a Classical<br />

Revival addition was built<br />

on <strong>the</strong> east side and <strong>the</strong><br />

second floor was expanded<br />

over <strong>the</strong> porch.<br />

C h a p t e r 2 F 3 1

“Palma Vista” was built by L. V. Boyle on what is today Boyle Avenue and Oak Hill Drive. It later became <strong>the</strong> home <strong>of</strong> <strong>the</strong> John<br />

Whetstone family. Elsie, Roy and Clyde Whetstone are shown in <strong>the</strong> front <strong>of</strong> <strong>the</strong> house in this photograph, taken c. 1910.<br />

In 1911, Fred and Helen<br />

Hall built a 2-½ story,<br />

Craftsman-style home with<br />

Tudor elements on 10th<br />

Avenue near Maple Street.<br />

Here, <strong>the</strong> spacious living<br />

room can be seen, decorated<br />

for a card party in 1914.<br />

3 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Many houses were built along Grand Avenue<br />

and on o<strong>the</strong>r streets in <strong>the</strong> downtown area in<br />

early <strong>Escondido</strong>. In 1912, local photographer<br />

Peter Schnack built <strong>Escondido</strong>’s first apartment<br />

building on what is now 2nd Avenue. Built <strong>of</strong><br />

redwood, only <strong>the</strong> city’s citrus houses boasted<br />

more square footage. It featured 22 three- and<br />

four-room suites, as well as 10 single rooms, surrounding<br />

a central atrium. Renamed <strong>the</strong> Trenton<br />

Apartments after World War I, when all things<br />

German were frowned upon, <strong>the</strong> unique building<br />

still stands today.<br />

The idea <strong>of</strong> living downtown has become popular once again, and a relatively recent plan by city leaders to create more density in<br />

<strong>the</strong> downtown area has resulted in apartments under construction and planned for <strong>the</strong> downtown area, built to house thousands <strong>of</strong><br />

new residents. The Latitude 33 Apartment Community, at <strong>the</strong> corner <strong>of</strong> Washington and Centre City Parkway is an example <strong>of</strong> <strong>the</strong><br />

current trend in downtown living.<br />

C h a p t e r 2 F 3 3

The dramatic increase in population after World War II brought a housing boom to <strong>Escondido</strong> and <strong>the</strong> “mid-century” styles<br />

brought a new look to town. Mid-century modern homes with clean, simple styles, and ranch-style homes became popular. This<br />

ranch-style house was built in 1950 by B.A. Sweet, a partner in <strong>the</strong> Pine Tree Lumber Company. Photograph by Katalin Cowan.<br />

Having rented a small bungalow across East 7th Avenue for nearly seven years, Bud and Cordia Sayre bought <strong>the</strong> empty lot across<br />

<strong>the</strong> street in 1946, ready to build <strong>the</strong>ir own home. Bud, shown in <strong>the</strong> photograph on <strong>the</strong> left, utilized <strong>Escondido</strong> granite rocks left<br />

on <strong>the</strong> lot and found elsewhere for free and learned how to split <strong>the</strong>m with a weed-burning torch in order build a lovely Colonial<br />

Revival bungalow with 14-inch thick walls. The photograph on <strong>the</strong> right shows <strong>the</strong> house as it appeared in 2007.<br />

3 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Thanks to L.R. Green and his Adobe Block Company, <strong>the</strong> Weir Bro<strong>the</strong>rs and o<strong>the</strong>r builders were able to utilize this ancient building<br />

material, making it popular again in <strong>the</strong> mid-twentieth century. Green Ranch and Longview Acres in south <strong>Escondido</strong> were adjacent<br />

subdivisions made up entirely <strong>of</strong> adobe homes. Many o<strong>the</strong>rs were built around <strong>the</strong> city and, as a result, <strong>Escondido</strong> has more adobe homes<br />

than any o<strong>the</strong>r city in California. This photograph shows adobe blocks drying at L. R. Green’s adobe brickyard along Highway 395<br />

(I-15) in 1949.<br />

The “Castle House,” built for James and<br />

Gretchen Jackson in 1964 on Palmas Avenue, is a<br />

Weir Bro<strong>the</strong>rs adobe home, uniquely dominated<br />

by an exterior welcoming turret. In this case, <strong>the</strong><br />

bricks were made on site.<br />

C h a p t e r 2 F 3 5

Faith<br />

The <strong>Escondido</strong> Land & Town Company gave<br />

free land to any congregation that wanted to<br />

build a church here. Seven faiths accepted <strong>the</strong><br />

<strong>of</strong>fer and, in 1886, <strong>the</strong> Methodist Episcopal<br />

Church was <strong>the</strong> first to build, choosing <strong>the</strong><br />

corner <strong>of</strong> Grand Avenue and Ivy Street. The<br />

church was sold in <strong>the</strong> 1920s to <strong>the</strong> first Grace<br />

Lu<strong>the</strong>ran Church. Prior to being torn down in<br />

<strong>the</strong> late 1960s, <strong>the</strong> building was <strong>the</strong> home <strong>of</strong><br />

Georgia Copeland’s School <strong>of</strong> Dance.<br />

More than three hundred San Diego County Adventists attending a conference posed for this photograph in 1914. The church, built in<br />

1887 for a Sou<strong>the</strong>rn Methodist congregation, was sold to <strong>the</strong> Seventh Day Adventists in 1900. In 2005, <strong>the</strong> Iglesia Monte de los Olivos, a<br />

non-denominational Latino congregation, purchased <strong>the</strong> building that still stands today on <strong>the</strong> corner <strong>of</strong> 4th Avenue and Orange Street.<br />

3 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The <strong>Escondido</strong> Mennonite Brethren Church,<br />

known also as Bethania Mennonite Brethren<br />

Church, was founded in <strong>Escondido</strong> in 1908 by<br />

Elder Abraham Schellenberg. The small Germanspeaking<br />

Mennonite colony remained in<br />

<strong>Escondido</strong> for 10 years and had a congregation <strong>of</strong><br />

approximately 70 people. Mennonite churches<br />

are identifiable by <strong>the</strong> two entry doors; one for<br />

men and <strong>the</strong> o<strong>the</strong>r for women. The building was<br />

sold in 1921 and its exact location is unknown.<br />

In 1931, a large group <strong>of</strong> Filipino workers began meeting in homes and rented halls to study <strong>the</strong> scriptures and share <strong>the</strong>ir newfound<br />

faith in God. By 1936 <strong>the</strong>y bought and renovated a small saw-sharpening shop located at <strong>the</strong> corner <strong>of</strong> 401 West Grand Avenue<br />

and South Orange Street. The congregation named <strong>the</strong>ir church “Calvary Lighthouse Mission.” In 1946, <strong>the</strong> congregation sold <strong>the</strong><br />

property and constructed a new church at 950 E. Ohio Street and <strong>the</strong> church was renamed “Calvary Assembly.” Unfortunately, <strong>the</strong><br />

church was destroyed by a suspicious fire in 2014, but eventually rebuilt and reopened for services by 2018. In this 1941 photograph,<br />

<strong>the</strong> members <strong>of</strong> <strong>the</strong> Calvary Mission congregation bid farewell to <strong>the</strong>ir pastor.<br />

C h a p t e r 2 F 3 7

Franklin Graham, son <strong>of</strong> well-known minister Billy Graham, launched his “Decision America.” California Tour in <strong>Escondido</strong> In May<br />

2017. Standing on a stage in Grape Day Park in front <strong>of</strong> approximately ten thousand people, Graham mentioned his early days,<br />

accompanying his famous fa<strong>the</strong>r to <strong>Escondido</strong> when <strong>the</strong>y visited friends in <strong>the</strong> area. Photo courtesy <strong>of</strong> Billy Graham Evangelistic<br />

Association. Used with permission.<br />

A 4-½-ton statue <strong>of</strong><br />

Buddha, made <strong>of</strong> rare dark<br />

jade, and valued at $5<br />

million was displayed in<br />

<strong>Escondido</strong> in 2010 on its<br />

first stop in a U.S. tour,<br />

intended to spread peace and<br />

happiness. The 8-foot, 10-<br />

inch statue was displayed at<br />

both Grape Day Park and <strong>the</strong><br />

Phap Vuong Monastery.<br />

3 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 2010, <strong>the</strong> <strong>Escondido</strong> City Council gave a Proclamation for October 27, 2010 to be named "Day <strong>of</strong> Peace” and placed a Peace Pole<br />

in Grape Day Park. More Peace Poles followed and, as <strong>of</strong> 2018, <strong>the</strong>re are 11 Peace Poles located in <strong>the</strong> City, this one located at <strong>the</strong> First<br />

United Methodist Church. The purpose <strong>of</strong> <strong>the</strong> pole is to be a symbol <strong>of</strong> <strong>the</strong> dream for Peace in our hearts, lives, homes, schools and city.<br />

The community organization, “DOVE,” (Dreaming <strong>of</strong> a Violence Free <strong>Escondido</strong>) has challenged each business, organization, place <strong>of</strong><br />

worship and school to erect a peace pole in solidarity with this message.<br />

C h a p t e r 2 F 3 9

Education<br />

Among <strong>the</strong> first buildings constructed in <strong>the</strong> new town <strong>of</strong> <strong>Escondido</strong> was an elementary school named <strong>the</strong> Lime Street School. Situated<br />

in what is now Grape Day Park, <strong>the</strong> <strong>Escondido</strong> Creek ran behind <strong>the</strong> school but <strong>the</strong> sandy shores <strong>of</strong> <strong>the</strong> creek did not provide an adequate<br />

foundation; <strong>the</strong> building was deemed unsafe in 1909 and torn down. A new school was built on 5th Avenue at Broadway in 1910.<br />

Central School was built in 1938 at <strong>the</strong> site <strong>of</strong> <strong>the</strong> previously demolished Fifth Avenue School. In November 2014, <strong>Escondido</strong> voters<br />

passed Proposition E, a $181.2 million bond measure that meant new buildings and modernization for Central School, but many historical<br />

features were left intact, including murals in <strong>the</strong> multipurpose room, “cloak closets” inside <strong>the</strong> older classrooms, and <strong>the</strong> classic original<br />

look <strong>of</strong> <strong>the</strong> older buildings that allow access to individual classrooms via indoor corridors.<br />

4 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Built by <strong>the</strong> University <strong>of</strong> Sou<strong>the</strong>rn California<br />

(USC) as a college in 1888, <strong>the</strong> large gothic brick<br />

building became <strong>the</strong> first <strong>Escondido</strong> High School<br />

in 1894. Because <strong>the</strong> <strong>Escondido</strong> Creek was <strong>the</strong><br />

only place to swim at that time and it would dry<br />

up at <strong>the</strong> peak <strong>of</strong> every summer, <strong>the</strong> high school<br />

boys took it upon <strong>the</strong>mselves to dig a hole, by<br />

hand, for a swimming pool that was sorely<br />

needed in this hot inland valley. It took two years<br />

for <strong>the</strong> boys to dig <strong>the</strong> hole large enough and <strong>the</strong><br />

school board had <strong>the</strong> big basin coated with<br />

concrete in 1909. At <strong>the</strong> time, <strong>the</strong> boys and <strong>the</strong><br />

girls <strong>of</strong> <strong>Escondido</strong> used <strong>the</strong> pool separately and<br />

this photograph <strong>of</strong> <strong>the</strong> boys cooling <strong>of</strong>f in <strong>the</strong> pool<br />

was taken circa 1912.<br />

By 1927, <strong>the</strong> first <strong>Escondido</strong> High School was no longer big enough to accommodate <strong>the</strong> growing number <strong>of</strong> students. A new high<br />

school was built that same year just down <strong>the</strong> block at 4th Avenue and Hickory Street. On <strong>the</strong> first day <strong>of</strong> class, <strong>the</strong> students walked with<br />

<strong>the</strong>ir chairs from <strong>the</strong> old school to <strong>the</strong> new school. This photograph shows <strong>the</strong> “new school” in 1938. This school was condemned in 1955<br />

and a newer school, which is <strong>the</strong> current <strong>Escondido</strong> High School, was built on North Broadway.<br />

C h a p t e r 2 F 4 1

John Paul <strong>the</strong> Great Catholic University opened in 2006 and moved to <strong>Escondido</strong> in 2013, first occupying <strong>the</strong> former J.C. Penney’s store<br />

on Grand Avenue. The University has grown steadily and has purchased multiple properties along Grand and in <strong>the</strong> Downtown area, to allow<br />

more classroom space as well as housing for students seeking degree programs in communications media, business, and <strong>the</strong> humanities.<br />

There was no Reformed seminary in <strong>the</strong><br />

western part <strong>of</strong> <strong>the</strong> United States until Westminster<br />

Seminary California (WSC) welcomed its first<br />

students in <strong>the</strong> fall <strong>of</strong> 1980, committing itself to<br />

providing <strong>the</strong> finest in <strong>the</strong>ological education. With<br />

an established a campus featuring an extensive<br />

library, a comprehensive curriculum, and a full<br />

faculty <strong>of</strong> teachers who were both experienced<br />

pastors and experts in <strong>the</strong>ir academic disciplines,<br />

WSC has attracted students from all over <strong>the</strong><br />

United States and many foreign countries.<br />

Westminster Seminary California Photograph<br />

4 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Historic Preservation<br />

By <strong>the</strong> 1980s, a heavy concentration <strong>of</strong><br />

<strong>Escondido</strong>’s earliest homes could still be found<br />

standing in <strong>the</strong> neighborhood south <strong>of</strong><br />

<strong>Escondido</strong>’s historic Downtown, but <strong>the</strong> area had<br />

fallen into serious decay and <strong>the</strong> potential for<br />

demolition posed a significant threat. With <strong>the</strong><br />

help <strong>of</strong> Councilmember and <strong>the</strong>n Mayor Doris<br />

Thurston, it was designated <strong>the</strong> city’s first<br />

Neighborhood Group in 1988. The founders <strong>of</strong><br />

<strong>the</strong> Old <strong>Escondido</strong> Neighborhood Group can be<br />

seen in <strong>the</strong> 1992 photograph on <strong>the</strong> left. Shown<br />

are (from left to right): Margaret Moir, Sharon<br />

Kramer, Doris Thurston, and Ginny Leighton. Old<br />

<strong>Escondido</strong> Historic District Photograph.<br />

The City <strong>of</strong> <strong>Escondido</strong> was designated a<br />

Certified Local Government (CLG), by <strong>the</strong><br />

California Office <strong>of</strong> Historic Preservation in<br />

1989, after six women, all dedicated and<br />

persistent historic preservationists, spent more<br />

than eight years convincing <strong>the</strong> city to apply for<br />

<strong>the</strong> distinctive Federal preservation program. As<br />

a CLG, <strong>Escondido</strong> is responsible for designating,<br />

saving, and protecting historic structures<br />

throughout <strong>the</strong> city. In <strong>the</strong> photograph are three<br />

women who were instrumental in establishing<br />

<strong>the</strong> program (from left to right): Mable<br />

Dalrymple, Harriett Church, and Margaret Eller.<br />

O<strong>the</strong>rs who were vital in creating <strong>the</strong> program<br />

included Dorothy Mortensen, Meg Mount,<br />

Janean Young, and Lucy Berk.<br />

Dedicated historic preservationist and local historian Lucy Berk served on <strong>the</strong> Historic<br />

Preservation Commission from its inception until she stepped down in 2012. Her contributions in<br />

terms <strong>of</strong> preserving <strong>Escondido</strong>’s history, both in tangible structures that were saved and protected, as<br />

well as by documentation, are immeasurable.<br />

C h a p t e r 2 F 4 3

The Old <strong>Escondido</strong> Historic District was established by <strong>the</strong> City Council in 1992 and is comprised <strong>of</strong> <strong>Escondido</strong>’s oldest neighborhood,<br />

with homes in a variety <strong>of</strong> styles dating back to 1886. The neighborhood has held home tours to raise funds and awareness for more than<br />

thirty years. The photograph on <strong>the</strong> left is from June 1990. The annual Mo<strong>the</strong>rs Day Home Tour, as shown in <strong>the</strong> 2018 photograph on <strong>the</strong><br />

right, has become a tradition for many families. Photographs courtesy <strong>of</strong> Old <strong>Escondido</strong> Historic District<br />

Inarguably <strong>the</strong> most notable house in <strong>the</strong> Old <strong>Escondido</strong> Historic District is <strong>the</strong> Beach House, located at 7th Avenue and Juniper Street.<br />

Lovingly restored, beginning in 1998, by art dealer Harry Parashis and his wife Letitia with guidance from San Diego’s Save Our Heritage<br />

Organization, <strong>the</strong> Queen Anne Victorian, built in 1896, stands out today as <strong>the</strong> Crown Jewel <strong>of</strong> Old <strong>Escondido</strong>. The Beach House is on<br />

both <strong>the</strong> National Register <strong>of</strong> Historic Places, as well as on <strong>the</strong> Local Register, here in <strong>Escondido</strong>.<br />

4 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Clubs & Organizations<br />

<strong>Escondido</strong> has been <strong>the</strong> home <strong>of</strong> fraternal and<br />

service clubs over <strong>the</strong> years. In <strong>Escondido</strong>, <strong>the</strong><br />

Kiwanis Club was <strong>the</strong> first service organization<br />

formed, just a few weeks before <strong>the</strong> <strong>Escondido</strong><br />

Rotary Club, both having been established in<br />

1924. This photograph shows <strong>the</strong> men <strong>of</strong> <strong>the</strong><br />

Kiwanis Club at one <strong>of</strong> <strong>the</strong>ir lunch meetings at<br />

<strong>the</strong> Charlotta Hotel in 1935.<br />

The unique East End Club was organized in 1907 by women who lived on isolated ranches at <strong>the</strong> east end <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> valley<br />

and its sole purpose was to create opportunities to streng<strong>the</strong>n friendships. Remarkably, <strong>the</strong> East End Club still exists today, making it <strong>the</strong><br />

oldest social organization in <strong>Escondido</strong>. In celebration <strong>of</strong> <strong>the</strong> club’s 100th anniversary, members posed for this photograph at <strong>the</strong><br />

<strong>Escondido</strong> <strong>History</strong> Center on May 11, 2007.<br />

C h a p t e r 2 F 4 5

Founded in 1924, <strong>the</strong> <strong>Escondido</strong> Country Club started with a stone clubhouse and course built by <strong>the</strong> members’ own hands, but<br />

<strong>the</strong> property was sold during <strong>the</strong> depression. Re-established in 1965, <strong>the</strong> manicured grass, majestic trees, and welcoming facilities <strong>of</strong><br />

<strong>the</strong> new <strong>Escondido</strong> Country Club property provided beauty and value to create one <strong>of</strong> <strong>the</strong> most treasured neighborhoods in <strong>Escondido</strong>.<br />

The clubhouse and golf course closed in 2013 and <strong>the</strong> property was sold to a Los Angeles developer with plans to build homes. While<br />

<strong>the</strong> owners <strong>of</strong> surrounding homes and <strong>the</strong> developers continued to disagree over plans for <strong>the</strong> property, a fire destroyed <strong>the</strong> clubhouse<br />

in 2017 and <strong>the</strong> controversy continues.<br />

Started in 2006, <strong>the</strong> <strong>Escondido</strong> Charitable<br />

Foundation’s mission is to increase responsible<br />

and effective philanthropy through annual<br />

grants to charitable nonpr<strong>of</strong>its serving <strong>the</strong><br />

residents <strong>of</strong> <strong>Escondido</strong>. Through <strong>the</strong> generosity<br />

<strong>of</strong> one <strong>of</strong> its members, The <strong>Escondido</strong> Charitable<br />

Foundation is donating a community gateway<br />

arch to <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> in 2019. Artist’s<br />

conception <strong>of</strong> <strong>the</strong> Arch provided by <strong>the</strong> <strong>Escondido</strong><br />

Charitable Foundation.<br />

4 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The <strong>Escondido</strong> Creek Conservancy was incorporated in 1991 with a mission to preserve and<br />

restore <strong>the</strong> <strong>Escondido</strong> Creek watershed. Since that time, <strong>the</strong> Conservancy has helped preserve<br />

more than four thousand acres <strong>of</strong> land. The Conservancy also provides outdoor education<br />

programs for 3,500 youth and adults every year as in this photograph showing students releasing<br />

trout as part <strong>of</strong> <strong>the</strong> Conservancy’s 2018 Trout in <strong>the</strong> Classroom program. <strong>Escondido</strong> Creek<br />

Conservancy photograph.<br />

Interfaith Community Services was founded in 1979 by a handful <strong>of</strong> diverse faith communities to address <strong>the</strong> needs <strong>of</strong> low-income,<br />

homeless, and under-served people in North San Diego County. Over <strong>the</strong> years, Interfaith has evolved into a broad variety <strong>of</strong> programs<br />

and services that assist people in crisis to stabilize and rebuild <strong>the</strong>ir lives.<br />

In 1989, leaders from <strong>the</strong> <strong>Escondido</strong> Union<br />

and <strong>Escondido</strong> Union High School Districts,<br />

<strong>Escondido</strong> Chamber <strong>of</strong> Commerce, and <strong>the</strong> City <strong>of</strong><br />

<strong>Escondido</strong> formed an organization committed to<br />

developing and implementing community-wide<br />

programs to support youth, calling it Education<br />

COMPACT, for “Creating Opportunities, Making<br />

Partnerships and Connecting Teens. In <strong>the</strong><br />

photograph from 2015, COMPACT staff and<br />

youth pose with <strong>Escondido</strong> Police Chief, Craig<br />

Carter, at <strong>the</strong> ribbon cutting <strong>of</strong> <strong>the</strong> new high<br />

visibility crosswalk at <strong>the</strong> corner <strong>of</strong> Ash Street and<br />

Mission Avenue. This crosswalk was <strong>the</strong> numberone<br />

priority identified by Mission Park residents to<br />

improve <strong>the</strong>ir kids’ Safe Route to School. <strong>Escondido</strong><br />

COMPACT Photograph.<br />

C h a p t e r 2 F 4 7

Sports<br />

In 1908, <strong>the</strong> <strong>Escondido</strong> High School (EHS)<br />

football team played remarkably well,<br />

considering none <strong>of</strong> <strong>the</strong> young men had played<br />

football before. EHS played San Diego’s Russ<br />

High School twice and won both times. The<br />

o<strong>the</strong>r county team was comprised <strong>of</strong> men from<br />

<strong>the</strong> San Diego Y.M.C.A., whose members’<br />

individual average weight was greater than that<br />

<strong>of</strong> <strong>the</strong> high schoolers, but EHS held <strong>the</strong>ir own<br />

and lost by only four points.<br />

This giant bonfire in 1949 was representative <strong>of</strong> school and<br />

community spirit before <strong>the</strong> annual <strong>Escondido</strong> High School football<br />

game with <strong>the</strong>ir rival, Oceanside High School. The week before <strong>the</strong><br />

big game, boys from EHS would leave school early to ga<strong>the</strong>r wood <strong>of</strong><br />

any kind, from trees to outhouses, and it was piled in <strong>the</strong> baseball<br />

field just west <strong>of</strong> Grape Day Park. The pep rally began at <strong>the</strong> high<br />

school campus on 4th Avenue and Hickory Street when <strong>the</strong> students<br />

held hands, formed a serpentine chain, and ran from <strong>the</strong> school<br />

down Grand Avenue to <strong>the</strong> park, where <strong>the</strong>y met up with <strong>the</strong> pep<br />

band, cheerleaders, football players, and o<strong>the</strong>rs to cheer and chant<br />

before <strong>the</strong> big bonfire was ignited.<br />

4 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Baseball games were played on a field at <strong>the</strong><br />

corner <strong>of</strong> 4th Avenue and Spruce Street.<br />

<strong>Escondido</strong>’s town team aided greatly in <strong>the</strong><br />

development <strong>of</strong> several players who went on to<br />

play pr<strong>of</strong>essionally. Outstanding among <strong>the</strong><br />

local players were <strong>the</strong> Coscarart bro<strong>the</strong>rs. The<br />

oldest, Joe, eventually played for <strong>the</strong> Boston<br />

Braves, Steve played minor league baseball at<br />

Kansas City, and Pete, <strong>the</strong> youngest, played for<br />

<strong>the</strong> Brooklyn Dodgers. In this 1925 photograph<br />

are, top row (from left to right): Ted Wright, Hal<br />

Finney, Joe Coscarart, Lefty Hunt, Richard<br />

Spaulding, Sam Kolb, Dan McGrew. Bottom row<br />

(from left to right): Rupert Baldridge, Felix<br />

Quisquis, Steve Coscarart, Lloyd Babley, Dean<br />

Oliver, Marcus Alto, Pete Coscarart.<br />

This 1941 photograph shows <strong>the</strong> “Fordettes,” a local girl’s baseball team that was formed to keep <strong>the</strong> baseball tradition alive in <strong>the</strong><br />

absence <strong>of</strong> many men during World War II. The Fordettes, sponsored by Homer Heller Ford, played in an all-female league with o<strong>the</strong>r<br />

teams from around Sou<strong>the</strong>rn California.<br />

C h a p t e r 2 F 4 9

<strong>Escondido</strong> was a s<strong>of</strong>tball town in <strong>the</strong> 1950s<br />

and ’60s. They called it Night Ball and each<br />

summer, life revolved around Finney Field,<br />

adjacent to Grape Day Park. This was <strong>the</strong> first<br />

s<strong>of</strong>tball field built with lights in <strong>Escondido</strong>.<br />

Watching from <strong>the</strong> stands or from an<br />

automobile was a favorite summer time activity<br />

for all ages. Finney field was named after Harold<br />

Finney, <strong>the</strong> man who helped form <strong>the</strong><br />

<strong>Escondido</strong> Night Ball Association in 1927 and<br />

served as its president for 27 years.<br />

The 1981 <strong>Escondido</strong><br />

National Little League All-<br />

Stars, standing on <strong>the</strong> steps<br />

<strong>of</strong> <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center <strong>of</strong>fice, were <strong>the</strong> only<br />

undefeated team that went to<br />

<strong>the</strong> Little League World<br />

Series that year in South<br />

Westport, Pennsylvania.<br />

They were <strong>the</strong> Western Little<br />

League Champions and it<br />

was <strong>the</strong> first team from San<br />

Diego County to reach <strong>the</strong><br />

Series since La Mesa won it<br />

in 1961. Even though <strong>the</strong><br />

team lost, when <strong>the</strong>y<br />

returned home <strong>the</strong>re was<br />

plenty <strong>of</strong> Little League spirit<br />

and town pride. The players<br />

were: Alex Borboa, Brett<br />

Salisbury, Russell Brooke,<br />

Frank Escalante, Nick Scales,<br />

Gary Larrabee, Bobby<br />

Esposito, Kelly Simpson,<br />

Jason Hobbs, Mike Hopkins,<br />

Peter Villalobos, Gary Kinch,<br />

and John Moran. The coach<br />

was Mike Pumar.<br />

5 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Events<br />

In 1917, two circuses paraded <strong>the</strong>ir animals,<br />

bands and performers down Grand Avenue, two<br />

days in a row. Al G. Barnes Wild Animal Circus<br />

performed on March 9, 1917, and Cole Bro<strong>the</strong>rs’<br />

Big Three-Ring Trained Wild Animal Show<br />

appeared <strong>the</strong> following day. Each gave an<br />

afternoon and evening tent show, following <strong>the</strong>ir<br />

parade. Pictured is <strong>the</strong> Cole Bro<strong>the</strong>rs’ troop <strong>of</strong><br />

animals and performers. The Cole Bros. Circus<br />

was founded in 1884 and, in 1939, was <strong>the</strong> last<br />

circus to feature a horse-drawn parade. As <strong>of</strong><br />

2014, Cole Bros. Circus was one <strong>of</strong> <strong>the</strong> few<br />

traditional circuses in <strong>the</strong> U.S. to perform under<br />

<strong>the</strong> “Big Top” tent, but just two years later was<br />

seriously struggling, apparently in response to<br />

animal rights activists protesting <strong>the</strong> use <strong>of</strong><br />

animals in live performances.<br />

At each Grape Day Parade, vehicles were backed into position against <strong>the</strong> curbs along <strong>the</strong> Grand Avenue parade route so that <strong>the</strong>ir<br />

occupants could comfortably watch <strong>the</strong> procession pass by. The parade was a highlight <strong>of</strong> <strong>the</strong> Grape Day Festival, which began in 1908<br />

and was in its heyday in <strong>the</strong> 1920s and ’30s, when it drew up to 30,000 spectators annually. This photograph, taken from a ro<strong>of</strong>top<br />

perch, shows <strong>the</strong> parade in 1926.<br />

C h a p t e r 2 F 5 1

Celebrating <strong>the</strong>ir first-place prize at <strong>the</strong> county fair, <strong>the</strong> Pio Mighetto Winery entered this float in <strong>the</strong> 1939 Grape Day Parade. The<br />

float included a cask <strong>of</strong> wine, supported by a giant mound <strong>of</strong> grapes, in addition to four beautiful young women who posed gracefully<br />

while holding <strong>the</strong> fair’s first-place silver trophy above <strong>the</strong>ir heads.<br />

When <strong>the</strong> Grape Day Festival was revived in 1996,<br />

Grape Day Royalty was selected using different criteria<br />

than in its early days and choices were based on<br />

service to <strong>the</strong> community. In 2003, two queens were<br />

selected, Ruth Thomas and Helen Heller, in honor <strong>of</strong><br />

<strong>the</strong>ir many years <strong>of</strong> service in <strong>the</strong> Palomar Hospital<br />

Auxiliary and running <strong>the</strong> hospital gift shop.<br />

5 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

This 2018 photograph shows <strong>the</strong> start <strong>of</strong> <strong>the</strong> 8th annual Grape Day 5K in 2018 at Grand Avenue near Orange Street; from here <strong>the</strong><br />

participants followed <strong>the</strong> established course along Grand and south into <strong>the</strong> Old <strong>Escondido</strong> Historic District. The <strong>Escondido</strong> Sunrise<br />

Rotary Club initiated <strong>the</strong> annual 5K event, which was initially scheduled in conjunction with <strong>the</strong> Grape Day Festival, and benefits <strong>the</strong><br />

National Multiple Sclerosis Society. More than 600 people participated in 2018, as did many spectators and local high school<br />

cheerleading squads, while <strong>the</strong> <strong>Escondido</strong> Police Department re-routed traffic.<br />

Kit Carson Days, sponsored by <strong>the</strong> Chamber <strong>of</strong> Commerce, celebrated <strong>the</strong> opening <strong>of</strong> Kit Carson Park, in 1969. Colorado resident,<br />

Kit Carson III, 86-year-old grandson <strong>of</strong> <strong>the</strong> famed frontiersman, was invited to <strong>the</strong> festivities. This photograph shows him speaking<br />

to <strong>the</strong> crowd. The three-day festival included Square and Western dancing, a horse show, talent contest, and barbecue. The event was<br />

celebrated for <strong>the</strong> last time <strong>the</strong> following year.<br />

C h a p t e r 2 F 5 3

In December <strong>of</strong> 2000, <strong>the</strong> Jaycees Christmas Parade<br />

celebrated its 50th anniversary with giant balloons. Rarely seen<br />

in this part <strong>of</strong> <strong>the</strong> country, <strong>the</strong> giant balloons made this<br />

landmark parade year very special. Members <strong>of</strong> local<br />

organizations were <strong>the</strong> balloon handlers with a quick hands-on<br />

training <strong>the</strong> morning <strong>of</strong> <strong>the</strong> parade. Each balloon was sponsored<br />

by a local business. “The Snowman” was sponsored by <strong>the</strong> Law<br />

Offices <strong>of</strong> Paleck & Skaja and <strong>the</strong> <strong>Escondido</strong> Rotary.<br />

It started in 1966 with 325 lights on a young deodar cedar.<br />

Eventually, this annual Christmas display blossomed into an<br />

awesome tree with 1,800 lights and Santa’s village in <strong>the</strong> front<br />

yard. John and Velma Myers decorated <strong>the</strong>ir front yard at 920<br />

East 5th Avenue for more than twenty-five years and attracted<br />

multiple generations <strong>of</strong> Escondidans, as well as holiday visitors<br />

from around <strong>the</strong> world. This holiday ritual came to an end in <strong>the</strong><br />

1990s after John Myers passed away, ironically <strong>the</strong> same year he<br />

was slated to be <strong>the</strong> grand marshal <strong>of</strong> <strong>the</strong> Jaycees Annual<br />

Christmas Parade.<br />

5 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 1988, at <strong>the</strong> invitation <strong>of</strong> Congressman<br />

Ron Packard, George H.W. Bush visited<br />

<strong>Escondido</strong> while campaigning for president. His<br />

campaign stop happened to fall in <strong>the</strong> midst <strong>of</strong><br />

<strong>Escondido</strong>’s centennial celebration and he spoke<br />

from <strong>the</strong> newly restored Santa Fe Depot in Grape<br />

Day Park. It’s interesting to note that his son,<br />

George W. Bush, would also visit <strong>Escondido</strong>, 19<br />

years later, to tour <strong>the</strong> 2007 Witch Fire disaster<br />

areas and thank <strong>the</strong> firefighters who had staged<br />

at Kit Carson Park.<br />

On February 22, 2009, <strong>Escondido</strong> hosted <strong>the</strong> finishing leg <strong>of</strong> <strong>the</strong> Amgen Tour <strong>of</strong> California, an annual, pr<strong>of</strong>essional cycling event on<br />

par with <strong>the</strong> Tour de France. More than 100,000 spectators ga<strong>the</strong>red along <strong>the</strong> race route that day, including tens <strong>of</strong> thousands <strong>of</strong> people<br />

along Grand Avenue. The Amgen Race would return in May <strong>of</strong> 2013, when <strong>Escondido</strong> hosted <strong>the</strong> starting leg <strong>of</strong> <strong>the</strong> tour, <strong>the</strong> first time<br />

<strong>the</strong> famous race ever started in Sou<strong>the</strong>rn California, and headed north. Again, more than 100,000 spectators lined <strong>the</strong> route to watch<br />

<strong>the</strong> cyclists and it was broadcast around <strong>the</strong> world. This 2013 photograph provided courtesy <strong>of</strong> Amgen Tour <strong>of</strong> California.<br />

C h a p t e r 2 F 5 5

On Friday nights from April through September, Downtown sidewalks fill with more than 5,000 people <strong>of</strong> all ages, looking at <strong>the</strong><br />

pre-1970s cars displayed along both sides <strong>of</strong> <strong>the</strong> streets and listening to live bands while old and new cars cruise up and down Grand<br />

Avenue. “Cruisin’ Grand” was initiated by car enthusiast and local merchant Steve Waldron; <strong>the</strong> well-loved tradition started on April<br />

7, 2000 and has brought more attention to <strong>Escondido</strong> than any o<strong>the</strong>r event in decades. In commemoration <strong>of</strong> 9/11, each September,<br />

Fire Truck Night brings dozens <strong>of</strong> old and new fire trucks out in full force and, high overhead, a very large American flag hangs from<br />

a fire truck’s extended ladder. This enhanced photograph <strong>of</strong> one <strong>of</strong> those occasions was taken by Heidi Hart in 2013 and entered into<br />

<strong>the</strong> City’s “Happy Birthday, <strong>Escondido</strong>” contest.<br />

Also satisfying <strong>the</strong> area’s hunger for vintage<br />

vehicle events, is <strong>the</strong> annual American Heritage<br />

Car Show, sponsored by <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center. The Car Show has been bringing<br />

toge<strong>the</strong>r enthusiasts to “park on <strong>the</strong> green” <strong>of</strong><br />

Grape Day Park since 1997. Photograph from<br />

<strong>the</strong> 2009 event.<br />

5 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

People<br />

A familiar <strong>Escondido</strong> sight at <strong>the</strong> turn <strong>of</strong> <strong>the</strong><br />

twentieth century was San Pasqual Indian<br />

princess Felicita with her husband, Boley<br />

Morales, on <strong>the</strong>ir donkey. In 1906, <strong>the</strong>y were<br />

found destitute in an old hut in one <strong>of</strong> <strong>the</strong><br />

canyons leading into San Pasqual <strong>Valley</strong>.<br />

Elizabeth Judsen Roberts befriended <strong>the</strong> couple,<br />

and cared for <strong>the</strong>m. She eventually wrote a<br />

book, Indian Stories <strong>of</strong> <strong>the</strong> Southwest, based on<br />

Felicita’s local accounts. Felicita died in 1916<br />

and, in 1920, a pageant was written in her<br />

honor. A county park now bears her name as<br />

does a street and several shopping centers.<br />

Scrap drives were a regular occurrence throughout World War II. As this delightful photograph from our archive illustrates, <strong>the</strong>se<br />

youngsters managed to make it fun. Loading up scrap metal for <strong>the</strong> war effort in <strong>the</strong>ir wagon, made from a citrus box and bike wheels<br />

and pulled by a goat, are Tom Hinrichs, George Payne, and Jerry Smith.<br />

C h a p t e r 2 F 5 7

<strong>Escondido</strong>’s first barber, Leo Escher stands<br />

behind a wire fence with his pet goat in this c.<br />

1910 photograph. A native <strong>of</strong> Germany, he<br />

named <strong>the</strong> goat ”Glocke Baah” because <strong>of</strong> <strong>the</strong><br />

bell that hung around its neck. “Glocke” is<br />

German for “bell.” “Baah” represented <strong>the</strong><br />

sound <strong>the</strong> goat made. Whenever Escher would<br />

sit down, this particular goat would climb up<br />

on his shoulders and Leo would walk around<br />

<strong>the</strong> property at ease, just as you see him in<br />

<strong>the</strong> photograph. With limited space on his<br />

property at 109 West 7th Avenue, Escher raised<br />

goats instead <strong>of</strong> cows for <strong>the</strong>ir milk and to<br />

make cheese.<br />

Known as <strong>the</strong> “Golden Greek,” Jim<br />

Londos was a pr<strong>of</strong>essional wrestler in <strong>the</strong><br />

1920s, ’30s, and ’40s. During his career,<br />

pr<strong>of</strong>essional wrestling was a big sport in<br />

this country, a genuine athletic event, not<br />

mere <strong>the</strong>ater. A resident <strong>of</strong> <strong>Escondido</strong> for<br />

almost forty years, Londos retired from <strong>the</strong><br />

sport as world champion in 1946<br />

5 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Amateur astronomer Clarence Friend looks through <strong>the</strong> lens <strong>of</strong> <strong>the</strong> 16-inch<br />

telescope that he built in his backyard orange grove. From his backyard<br />

observatory, Friend became world-renowned as <strong>the</strong> discoverer <strong>of</strong> three comets<br />

that bear his name. He was also co-discoverer <strong>of</strong> ano<strong>the</strong>r comet and <strong>of</strong> a nova<br />

(new star) in <strong>the</strong> constellation <strong>of</strong> Puppis. His discoveries won him many<br />

accolades, including a membership in <strong>the</strong> Royal Astronomic Society <strong>of</strong> London,<br />

England; <strong>the</strong> most famous <strong>of</strong> all astronomers’ groups. Upon his death in 1965,<br />

his widow donated his telescope to Palomar College.<br />

Silent movie actor Billy Beven and his dog, Spot, pose in this 1927 photograph at his ranch in southwest <strong>Escondido</strong>. Well known<br />

as one <strong>of</strong> <strong>the</strong> early movies’ comical Keystone Cops, Beven purchased his 31-acre ranch in 1924 and planted 15 acres in citrus and<br />

<strong>the</strong>n more in avocados. Eventually he built a home and dubbed it “Rancho La Lomita.” He is credited with introducing <strong>the</strong> use <strong>of</strong><br />

wind machines to combat frost in cold pockets <strong>of</strong> avocado and orange groves. The idea caught on and <strong>the</strong> use <strong>of</strong> wind machines was<br />

generally adopted by growers throughout <strong>the</strong> area.<br />

C h a p t e r 2 F 5 9

Chapter 3<br />

Commerce<br />

Grand Avenue was a<br />

bustling, vibrant place in<br />

<strong>Escondido</strong>’s early days.<br />

Businesses <strong>of</strong> all types<br />

lined <strong>the</strong> wide dirt road.<br />

This postcard, mailed in<br />

December 1911, shows<br />

<strong>the</strong> view from <strong>the</strong> 100<br />

west block toward <strong>the</strong><br />

east. Horse-drawn wagons<br />

share <strong>the</strong> road with<br />

automobiles and <strong>the</strong><br />

ornate Bank <strong>of</strong> <strong>Escondido</strong><br />

building can be seen on<br />

<strong>the</strong> corner at <strong>the</strong> left.<br />

While <strong>the</strong> area had been farmed for many years, <strong>the</strong> <strong>Escondido</strong> Land & Town Company was<br />

<strong>Escondido</strong>’s earliest commercial enterprise, a group <strong>of</strong> developers looking toward a future <strong>of</strong> o<strong>the</strong>r<br />

businesses, homes, schools, churches, and ranches in this <strong>Hidden</strong> <strong>Valley</strong>. They developed a clever<br />

marketing plan and it worked; a lumber company and brickyard were soon started to handle <strong>the</strong><br />

building surge. Blacksmiths and wheelwrights like Thomas Bandy and Alexander Stewart set up<br />

businesses to repair wagons and forge hardware and tools. The hospitality industry began with <strong>the</strong> 100-<br />

room <strong>Escondido</strong> Hotel, built to accommodate <strong>the</strong> many early visitors. Later, as horse drawn wagons<br />

were replaced by automobiles, surfaced streets began to crisscross <strong>the</strong> County and by <strong>the</strong> 1940s, motor<br />

courts and motels became economical “homes away from home” for families seeing <strong>the</strong> country.<br />

Agriculture, started on early ranchos, continued to grow along with <strong>the</strong> city. Census reports from<br />

<strong>the</strong> early 20th century reflect an influx <strong>of</strong> farmers, especially from <strong>the</strong> East, Midwest, and Europe.<br />

Families like <strong>the</strong> Hillebrechts and <strong>the</strong> Henrys ran large farms on <strong>the</strong> outskirts <strong>of</strong> town, still operating<br />

today. Grapes were <strong>Escondido</strong>’s largest crop in <strong>the</strong> early days, later to be replaced by citrus fruit and<br />

avocados, but <strong>the</strong> fertile soil and mild wea<strong>the</strong>r meant that nearly everything could grow here. Edward<br />

Paul Grangetto, Sr., first arrived in <strong>Escondido</strong> in 1913 and, in 1952, he started Grangetto’s Farm and<br />

Garden Supply, still run by <strong>the</strong> Grangetto family today.<br />

Before <strong>the</strong> prohibition era, <strong>the</strong>re were at least a dozen wineries in <strong>Escondido</strong>, but only <strong>the</strong> Ferrara<br />

Winery survived beyond that time and it continued to operate until 2011. The historic site was taken<br />

6 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

over about six years later by new owners joining multiple new wineries in and around <strong>Escondido</strong>. Also becoming popular more<br />

recently are local craft breweries, <strong>the</strong> most successful and now thriving internationally, Stone Brewing Company.<br />

In time, o<strong>the</strong>r businesses needed by <strong>the</strong> growing township lined Grand Avenue in <strong>the</strong> Downtown. Pharmacies, general stores,<br />

restaurants, and markets featuring locally grown produce, brought commerce to <strong>Escondido</strong>. Services, like those provided by barbers<br />

and photographers, came along, as well.<br />

In later years, as <strong>the</strong> town continued to grow, malls became popular. The <strong>Escondido</strong> Village Mall, <strong>the</strong> Auto Park, and North County<br />

Fair brought numerous businesses into single shopping sites to make it easier for shoppers to spend <strong>the</strong>ir money.<br />

Truly diverse companies have made <strong>Escondido</strong> <strong>the</strong>ir home over <strong>the</strong> years. Dr. Bronner’s Magic Soaps was founded in 1948 by Emanuel Bronner,<br />

a third-generation master German soapmaker, and it became a company respected world-wide; <strong>the</strong> headquarters and manufacturing plant operated<br />

here on West Mission from <strong>the</strong> 1960s until 2014 when it moved to Vista California. The Ken Blanchard Company, <strong>Escondido</strong> Disposal, and Alhiser-<br />

Comer Mortuary have all served <strong>the</strong> community for many years while relatively newer ventures like Trapeze High, a unique school for teaching <strong>the</strong><br />

art, have also become established.<br />

Transportation Industry<br />

The <strong>Escondido</strong> Land & Town Company initiated <strong>the</strong> construction <strong>of</strong> a rail line from Oceanside to <strong>Escondido</strong> in 1887 for hauling<br />

freight and to bring prospective settlers to <strong>the</strong> town. The Santa Fe Depot was built near <strong>the</strong> corner <strong>of</strong> Grand and Spruce Street, where<br />

this photograph was taken around 1890. Passenger service ended in 1945 and <strong>the</strong> depot was moved to its current site in Grape Day<br />

Park in 1984 when it was no longer needed for freight storage. A freight train continues to run through <strong>the</strong> area at night. The Sprinter,<br />

a 22-mile light rail system run by <strong>the</strong> North County Transit District, re-established passenger service with 15 stops along <strong>the</strong> way to<br />

Oceanside in 2008.<br />

C h a p t e r 3 F 6 1

The <strong>Escondido</strong> Hotel, on <strong>the</strong> knoll <strong>of</strong> East Grand Avenue was<br />

built by <strong>the</strong> <strong>Escondido</strong> Land & Town Company in 1886 and<br />

purposely located at <strong>the</strong> east end <strong>of</strong> Grand Avenue, across town<br />

from <strong>the</strong> railroad depot, to provide visitors with an opportunity<br />

to see more <strong>of</strong> <strong>the</strong> lovely <strong>Hidden</strong> <strong>Valley</strong> before reaching <strong>the</strong>ir<br />

accommodations. The three-story building included 100 rooms.<br />

In this photograph from 1890, <strong>the</strong> stagecoach is carrying passengers and freight along <strong>the</strong> narrow dirt road that was <strong>the</strong> only link<br />

between San Diego and <strong>Escondido</strong>. The eight-hour trip would include a break for lunch in what is now Poway. Still unpaved by <strong>the</strong><br />

turn <strong>of</strong> <strong>the</strong> twentieth century, motor vehicles found it a challenge, but by 1910, <strong>the</strong>y would outnumber <strong>the</strong> horse-drawn wagons and<br />

<strong>the</strong> road was paved in 1920. The grade would eventually become part <strong>of</strong> Route 395, <strong>the</strong> only direct route from San Diego to <strong>the</strong><br />

Canadian border.<br />

6 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The Lake Hodges Dam was completed in 1918, flooding <strong>the</strong> area, and <strong>the</strong> Lake Hodges Bridge was added in 1919. In <strong>the</strong> late<br />

1960s, needed improvements and realignment <strong>of</strong> <strong>the</strong> road meant that <strong>the</strong> bridge was demolished and a new one built in 1969. That<br />

bridge, too, would be demolished and replaced again in 1981 when <strong>the</strong> route became I-15, and it was widened in 2006-2009. In<br />

2009, a second bridge across Lake Hodges, built for pedestrians and cyclists, was opened slightly to <strong>the</strong> west. When built, it was <strong>the</strong><br />

longest <strong>of</strong> its type in <strong>the</strong> world, designed for <strong>the</strong> least amount <strong>of</strong> impact on <strong>the</strong> sensitive habitats located <strong>the</strong>re.<br />

The newly built Highway 395 “freeway,” as shown in this 1959 photograph, is now Centre City Parkway. The palm trees had been<br />

planted along Grand Avenue in 1914. Route 395 was designated historic by <strong>the</strong> State <strong>of</strong> California in 2008.<br />

C h a p t e r 3 F 6 3

In 1945, railroad passenger service ended<br />

between <strong>Escondido</strong> and Oceanside. Homer<br />

Heller Company provided a station wagon to<br />

transport passengers between <strong>Escondido</strong> and<br />

Oceanside, beginning in September with four<br />

daily runs. As ridership increased, a pre-war<br />

school bus that Homer Heller whimsically<br />

labelled a “stage” came into use, later replaced<br />

by a regular transit bus.<br />

<strong>Escondido</strong> has had three<br />

very small airports. The most<br />

significant was Engel Field,<br />

developed in 1942 by Anna<br />

von Seggern. Featuring two<br />

runways it was located on 60<br />

acres north <strong>of</strong> what was <strong>the</strong><br />

Talone Meat Packing plant, in<br />

<strong>the</strong> northwest part <strong>of</strong> town.<br />

O<strong>the</strong>r sites for a larger airport<br />

were considered in <strong>the</strong><br />

1960s, but interest waned<br />

and Palomar Airport at<br />

Carlsbad was deemed close<br />

enough. Anna von Seggern,<br />

is shown in <strong>the</strong> photograph<br />

with her husband, John<br />

Engel, at <strong>the</strong> airport that bore<br />

his name.<br />

6 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Families enjoyed trips in <strong>the</strong> family car and<br />

multiple motor courts, less expensive than<br />

hotels and featuring convenient parking stalls<br />

near each unit, sprang up along <strong>the</strong> way. Several<br />

motor courts can still be found here, like this<br />

one on <strong>Escondido</strong> Boulevard.<br />

Pine Tree Lumber Company owner B. A. Sweet used massive redwood timbers to build <strong>the</strong> Pine Tree Motor Lodge in a western<br />

ranch style in phases, between 1953 and 1958. Located at what is now Mission and Centre City Parkway, it was <strong>the</strong> first place to settle<br />

in as travelers came into town from <strong>the</strong> north. Sweet served on <strong>the</strong> City Council and also on <strong>the</strong> County Board <strong>of</strong> Supervisors when<br />

he wasn’t managing <strong>the</strong> lodge and running Pine Tree Lumber. His grandson, former state senator Mark Wyland, learned to swim in<br />

<strong>the</strong> Pine Tree Lodge swimming pool.<br />

C h a p t e r 3 F 6 5

Located adjacent to <strong>the</strong> Pine Tree Motor Lodge, <strong>the</strong> Wagon Wheel Restaurant was a popular place to eat for locals and travelers<br />

alike from 1953 until 2014. When <strong>the</strong> Charger football team’s practice field was located in <strong>Escondido</strong> during <strong>the</strong> 1960s, <strong>the</strong> team<br />

members <strong>of</strong>ten ate breakfast here. Numerous celebrities dined here, as well, including Robert Young, Jim Kennedy, and Dale<br />

Robertson. The “sputnik” was added to a cupola, and later plywood horses added to <strong>the</strong> ro<strong>of</strong>, making <strong>the</strong> restaurant truly unique.<br />

The horses blew over in a windstorm and <strong>the</strong> sputnik mysteriously disappeared after <strong>the</strong> restaurant closed. The Wagon Wheel<br />

Restaurant and <strong>the</strong> Pine Tree Lodge were both demolished in 2017 to make room for a shopping center and carwash.<br />

The Car Hop Drive-In Café was built in<br />

<strong>the</strong> early ’40s at 314 East Grand Avenue. The<br />

place to hang out after school, games, and<br />

dances, it was so popular that cars usually<br />

parked three deep. When <strong>the</strong> first car in line<br />

was ready to leave, <strong>the</strong> two cars behind<br />

would have to pull out and <strong>the</strong>n drive back<br />

in. This photograph was taken c. 1945; <strong>the</strong><br />

business closed by 1964.<br />

6 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Agriculture<br />

Agriculture was <strong>Escondido</strong>’s most significant<br />

money maker in <strong>the</strong> early years. Its growth<br />

depended on <strong>the</strong> construction <strong>of</strong> <strong>the</strong> Bear<br />

<strong>Valley</strong> Dam, and <strong>the</strong> expansion <strong>of</strong> a water<br />

system was completed in 1895. In time, <strong>the</strong><br />

formation <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Mutual Water<br />

Company stabilized <strong>the</strong> availability <strong>of</strong> water to<br />

most ranches, farms, and homes that<br />

functioned without wells. With water, <strong>the</strong><br />

grape industry expanded.<br />

The construction <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> reservoir<br />

and canal more than a century ago was <strong>the</strong> first<br />

reliable means <strong>of</strong> supplying local water to early<br />

<strong>Escondido</strong>, but led to a bitter dispute over area<br />

water rights promised by <strong>the</strong> federal<br />

government to <strong>the</strong> local Indian tribes. More<br />

than 50 years <strong>of</strong> legal battles finally gave way to<br />

an impressive example <strong>of</strong> camaraderie and<br />

teamwork between <strong>the</strong> local Indian bands and<br />

<strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> that led to a historical<br />

settlement, agreeable to all parties and finalized<br />

by an act <strong>of</strong> Congress in 2016.<br />

C h a p t e r 3 F 6 7

Lewis B. Boyle irrigated his orange trees using a wooden water flume. His property and house were on Boyle Avenue near Midway<br />

Street and Oakhill Drive.<br />

Grapes thrived in <strong>the</strong> <strong>Escondido</strong> soil and climate and <strong>the</strong> Muscats grown here were considered <strong>the</strong> sweetest tasting anywhere. Here, a<br />

group pauses for a photograph while picking grapes in 1910.<br />

6 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The <strong>Escondido</strong> Lemon Association was <strong>the</strong><br />

largest citrus grower in <strong>the</strong> state and <strong>the</strong>ir<br />

packing plant, seen here in 1928, was located at<br />

Tulip and Del Dios Road. Designed in <strong>the</strong><br />

Mission Revival style by architect J. Rex Murray,<br />

it was <strong>the</strong> largest packing house under one ro<strong>of</strong><br />

in <strong>the</strong> citrus belt. More than 800,000 field boxes<br />

<strong>of</strong> lemons were processed here annually.<br />

Inside <strong>the</strong> <strong>Escondido</strong> Lemon Association packing house, lemons were washed and graded. Many women were employed in <strong>the</strong><br />

plant, which was <strong>the</strong> largest employer in <strong>the</strong> city at <strong>the</strong> time. In <strong>the</strong> photo, you can see recently picked lemons packed into boxes in<br />

<strong>the</strong> fields and stacked prior to processing.<br />

C h a p t e r 3 F 6 9

In addition to <strong>the</strong>ir packing house, <strong>the</strong> <strong>Escondido</strong> Orange Association operated this plant where ice was manufactured and stored<br />

to pack into produce transporting railroad cars before refrigeration was available. During World War II, high school students helped<br />

load ice when <strong>the</strong> regular workers were called away to war. Much <strong>of</strong> <strong>the</strong> ice plant, located on what is now Metcalf, remains <strong>the</strong>re today<br />

and a later “ghost sign” is still visible.<br />

This picking crew, made up mostly <strong>of</strong> Filipinos,<br />

worked in <strong>the</strong> groves for <strong>the</strong> <strong>Escondido</strong> Lemon<br />

Association. In addition to picking <strong>the</strong> fruit, <strong>the</strong>y<br />

were responsible for planting new trees, cultivating<br />

<strong>the</strong> soil, fertilizing, pruning, and protecting <strong>the</strong> trees<br />

from frost.<br />

7 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

When <strong>the</strong> Filipinos were drafted during WWII,<br />

Mexican Nationals were hired and a camp with kitchen<br />

and dining hall was provided at Quince and <strong>Valley</strong><br />

Parkway, where <strong>the</strong> Transit Station is now located. Many<br />

Latino families remember <strong>the</strong> camp as <strong>the</strong> place <strong>of</strong> origin<br />

<strong>of</strong> <strong>the</strong>ir <strong>Escondido</strong> past. Max Atilano, foreman for <strong>the</strong><br />

fruit picking crew, and best remembered as an<br />

entertainer, penned music for a corrido about life at <strong>the</strong><br />

camp. This photo, most likely from <strong>the</strong> 1960s, shows <strong>the</strong><br />

vacant buildings <strong>of</strong> <strong>the</strong> camp among <strong>the</strong> eucalyptus trees.<br />

In <strong>the</strong> 1920s, most homes in <strong>Escondido</strong> had a flock <strong>of</strong> chickens to feed <strong>the</strong> family, but raising poultry turned into a pr<strong>of</strong>itable industry.<br />

Hatcheries were lucrative businesses well into <strong>the</strong> 1930s, as <strong>Escondido</strong>’s population grew. Here, Ralph Squier stands with his daughter,<br />

Geraldine Squier (Beckman), in front <strong>of</strong> <strong>the</strong>ir chicken coop at his truck farm.<br />

C h a p t e r 3 F 7 1

Pigs and cattle were also raised here and a slaughter house near <strong>the</strong> railroad tracks was established in <strong>the</strong> 1930s when Henry and Mario<br />

Talone opened a packing house and market on Hale Avenue, shown in this photograph from 1959. It would change hands and variety <strong>of</strong><br />

services over <strong>the</strong> years until it was finally closed and left vacant for several years; it was destroyed by fire in 2016. Multiple dairies and<br />

creameries were located in <strong>the</strong> <strong>Escondido</strong> area over <strong>the</strong> years, as well.<br />

The San Diego County Farm<br />

Bureau was one <strong>of</strong> <strong>the</strong> earliest<br />

farm bureaus organized in <strong>the</strong><br />

state. The first formal meeting<br />

was held on Feb 20, 1914 at <strong>the</strong><br />

Spreckels Theater in San Diego.<br />

Today, <strong>the</strong> San Diego County<br />

Farm Bureau is a non-pr<strong>of</strong>it<br />

organization supporting <strong>the</strong><br />

more than 5,700 farms within<br />

<strong>the</strong> county. The San Diego Farm<br />

Bureau “AgHub” moved to 420<br />

South Broadway in 2018. The<br />

Hub serves as local agriculture’s<br />

key site for sharing knowledge<br />

and a place for agricultural<br />

groups to hold meetings and<br />

exchange ideas.<br />

7 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Communications<br />

The <strong>Escondido</strong> Times was <strong>the</strong> town’s<br />

first newspaper, founded in 1886 and<br />

published by Amasa Sibrent Lindsay, a<br />

Civil War veteran and experienced<br />

newspaperman and his partner, Richard<br />

Beavers. The first <strong>of</strong>fice for <strong>the</strong> Times<br />

was located on Grand Avenue, on a lot<br />

donated by Thomas Metcalf. Still<br />

standing today at 114 West Grand<br />

Avenue, it can be seen in this 1889<br />

photograph, taken during <strong>the</strong><br />

Decoration Day parade. The Advocate<br />

was founded in 1891 and it would<br />

merge with <strong>the</strong> Times in 1909. Through<br />

name changes and mergers, it became<br />

one <strong>of</strong> <strong>the</strong> longest-standing institutions<br />

in <strong>Escondido</strong>. In 2012, it was purchased<br />

by <strong>the</strong> San Diego Union Tribune and<br />

publication ended in 2013. A few free<br />

and online papers have provided news<br />

since, including The Paper, The<br />

Grapevine, and eventually, <strong>the</strong> new<br />

Times Advocate.<br />

In 1952, Kay Owens started<br />

<strong>Escondido</strong>’s only radio station and<br />

<strong>the</strong> call letters, KOWN, came from<br />

her name. It was first located on<br />

Hale Avenue between <strong>the</strong> Patio<br />

Playhouse’s first site, and Verne<br />

Williamson’s septic tank business.<br />

Alan Skuba, who would become<br />

mayor, bought KOWN in 1964 and<br />

moved it to <strong>the</strong> <strong>Escondido</strong> Village<br />

Mall on West <strong>Valley</strong> Parkway. In<br />

this photograph from 1965, on <strong>the</strong><br />

right, Skuba is seen interviewing US<br />

Senator and former actor George<br />

Murphy in <strong>the</strong> Village Mall studio.<br />

C h a p t e r 3 F 7 3

This photograph, from July 4,<br />

1905, shows <strong>the</strong> entire staff <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> Telephone company,<br />

which served <strong>Escondido</strong>, San<br />

Pasqual, and San Marcos. Left to<br />

right: Ed. J. Hatch, Manager;<br />

Harry Smith, “trouble shooter;”<br />

Olga McCorkle and Pearl<br />

Trumbley, operators; and “Daddy”<br />

Black, ano<strong>the</strong>r trouble shooter. In<br />

1919, <strong>the</strong> telephone business<br />

<strong>of</strong>fice moved to <strong>the</strong> corner <strong>of</strong> 2nd<br />

Avenue and Broadway and, while<br />

<strong>the</strong> names have changed, a<br />

telephone company has remained<br />

<strong>the</strong>re ever since.<br />

In 1899, <strong>the</strong> first <strong>Escondido</strong><br />

telephone directory was published<br />

and listed 18 phone numbers. By<br />

1955, when this photograph was<br />

taken, <strong>the</strong> number <strong>of</strong> homes with<br />

phones had increased dramatically<br />

and <strong>the</strong> phone company had many<br />

employees handling calls, before<br />

<strong>the</strong> advent <strong>of</strong> self-dialed phones.<br />

Women were considered to have<br />

more soothing voices and from<br />

early on, telephone operators were<br />

women. Westminster Seminary<br />

California Photograph<br />

7 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Banks<br />

The first bank was <strong>the</strong> Bank <strong>of</strong><br />

<strong>Escondido</strong>, established in 1887.<br />

During a financial downturn in<br />

1890s, it was <strong>the</strong> only local bank to<br />

survive. Shown here in <strong>the</strong> 1890s at<br />

<strong>the</strong> Northwest corner <strong>of</strong> Grand<br />

Avenue and Lime Street (now<br />

Broadway), <strong>the</strong> building features an<br />

addition and is surrounded by <strong>the</strong><br />

wooden boardwalk. The structure<br />

has experienced multiple changes<br />

with many details lost and covered<br />

over, but returned to a more classic<br />

look by realtor and property<br />

developer, James Crone.<br />

Built in 1975 for <strong>the</strong><br />

headquarters <strong>of</strong> North County<br />

Bank, this unique structure was<br />

located at <strong>the</strong> corner <strong>of</strong> 5th<br />

Avenue and <strong>Escondido</strong><br />

Boulevard. Architect Chris Abel<br />

from Laguna Beach was<br />

responsible for <strong>the</strong> unusual<br />

design. O<strong>the</strong>r tenants who did<br />

business in <strong>the</strong> building<br />

included Ken Hugins, former<br />

city treasurer for more than<br />

thirty years, and George<br />

Chamberlain, local financial<br />

expert and broadcast<br />

personality. The building also<br />

housed <strong>the</strong> headquarters <strong>of</strong><br />

Robert Klark Graham’s Nobel<br />

prize winner sperm bank. In 2000, when North County Bank merged with Wells Fargo Bank, it became a Wells Fargo branch. After<br />

Wells Fargo closed <strong>the</strong> <strong>of</strong>fice, <strong>the</strong> building sat empty and was allowed to deteriorate for nearly a decade except for a brief period when<br />

a church leased it, but with no plans to replace it, <strong>the</strong> building was demolished in early 2017.<br />

C h a p t e r 3 F 7 5

Retail & Services<br />

The Board <strong>of</strong> Trade was founded in<br />

1886 but it was renamed <strong>the</strong> Chamber<br />

<strong>of</strong> Commerce in 1895. In 1919, ground<br />

was broken for a California mission-style<br />

building located at Grand Avenue and<br />

Maple Street. After moving to <strong>Escondido</strong><br />

Boulevard and 5th Avenue in 1960, <strong>the</strong><br />

Chamber would again move to <strong>the</strong><br />

corner <strong>of</strong> Park Avenue and Broadway in<br />

1982. They remain at that location today<br />

although <strong>the</strong> building was replaced; <strong>the</strong><br />

new one dedicated April 19, 2005. The<br />

Chamber <strong>of</strong> Commerce has been<br />

instrumental in bringing businesses to<br />

<strong>Escondido</strong> and helping businesses<br />

succeed for 130 years.<br />

The Avenue Livery Stable was located next door to McDonald & Rechnitzer House and Carriage Painting in <strong>the</strong> 300 block <strong>of</strong> East Grand,<br />

shown here in 1910. Horses and mules were <strong>the</strong> primary means <strong>of</strong> local transportation and Speer’s Truck & Transport carried commercial<br />

items as well as household items, like <strong>the</strong> trunks loaded in <strong>the</strong> back <strong>of</strong> <strong>the</strong> wagon in <strong>the</strong> photograph.<br />

7 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A surprising number <strong>of</strong> women owned and<br />

operated businesses in <strong>Escondido</strong>’s early days.<br />

This photograph <strong>of</strong> Mrs. Pendergast and her son,<br />

standing on <strong>the</strong> steps in front <strong>of</strong> her Chicago<br />

Millinery Store with Mrs. Stiles standing next to<br />

<strong>the</strong>m, was taken around 1895.<br />

Loomis & O’Dell sold second hand goods in a store at 237 West Grand Avenue, a building that still stands today. Their slogan, “Will<br />

trade you what you want for what you don’t want—we buy everything,” appeared on <strong>the</strong>ir Grape Day float in 1919, along with <strong>the</strong>ir<br />

phone number; 167-J.<br />

C h a p t e r 3 F 7 7

From 1886 to 1896, <strong>the</strong>re was<br />

only one phone in <strong>the</strong> area,<br />

located at Graham & Steiner’s<br />

General Store on <strong>the</strong> southwest<br />

corner <strong>of</strong> Grand and Broadway.<br />

Graham & Steiner’s was <strong>the</strong> first<br />

grocery store in <strong>Escondido</strong> and,<br />

shortly after <strong>Escondido</strong> became<br />

incorporated in 1888, <strong>the</strong>y added<br />

a wider variety <strong>of</strong> stock,<br />

converting it into an early<br />

department store. The upstairs<br />

space was a community space,<br />

“Eagle Hall,” but in 1960, it, like<br />

most o<strong>the</strong>r second floors in <strong>the</strong><br />

downtown area, was removed out<br />

<strong>of</strong> concern for earthquake risks.<br />

Horace Lyon was 73 years old when he built <strong>the</strong> <strong>Escondido</strong> Mercantile Company on <strong>the</strong> southwest corner <strong>of</strong> Grand Avenue and<br />

Kalmia in 1905. The 50- x 70-foot store stood on two lots and boasted a wide variety <strong>of</strong> mens and womens wear, shoes for adults and<br />

children, and sewing notions and materials. Who <strong>the</strong> legs belong to in <strong>the</strong> lower left corner <strong>of</strong> <strong>the</strong> 1905 photograph and why <strong>the</strong> person<br />

is lying in <strong>the</strong> street remains a mystery.<br />

7 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Ting’s Pharmacy, located on <strong>the</strong> nor<strong>the</strong>ast<br />

corner <strong>of</strong> Broadway and Grand, was owned and<br />

operated by Darwin M. “Pete” Ting, who owned<br />

and operated <strong>the</strong> store from 1920 to 1960. The<br />

fountain inside was a popular ga<strong>the</strong>ring place<br />

for enjoying c<strong>of</strong>fee, milk shakes, or lunch.<br />

By 1927, when this photograph was taken, <strong>the</strong><br />

streets downtown had been paved and striped for<br />

diagonal parking. The flag pole was installed at <strong>the</strong><br />

intersection <strong>of</strong> Grand and Broadway on June 12 <strong>of</strong><br />

that year, in honor <strong>of</strong> Flag Day, but it was removed in<br />

1944 because rust had damaged its structural<br />

integrity. The pole was cut into pieces and <strong>the</strong> longest<br />

piece now stands in front <strong>of</strong> City Hall, still flying <strong>the</strong><br />

American flag and, now, <strong>the</strong> City flag, as well.<br />

The Downtown continued to draw<br />

considerable activity in <strong>the</strong> 1960s and <strong>the</strong> look<br />

<strong>of</strong> many <strong>of</strong> <strong>the</strong> buildings was changed to reflect<br />

<strong>the</strong> times. The building that once housed <strong>the</strong><br />

Graham and Steiner store was “modernized” and<br />

a band <strong>of</strong> tiny mosaic tiles edged <strong>the</strong> overhang.<br />

The remarkable vertical sign at <strong>the</strong> corner makes<br />

it very clear that this was now a drugstore.<br />

C h a p t e r 3 F 7 9

Probably <strong>the</strong> most interesting grocer in<br />

<strong>Escondido</strong> history was Rube Nelson. After<br />

buying a smaller store on Broadway with his<br />

bro<strong>the</strong>r in 1937, <strong>the</strong>y expanded <strong>the</strong>ir stock<br />

until <strong>the</strong>y needed a larger new store a block<br />

north at Washington. Rube became <strong>the</strong> sole<br />

owner <strong>of</strong> <strong>the</strong> “Country Corner,” which sported<br />

an array <strong>of</strong> over-sized animals on <strong>the</strong> ro<strong>of</strong> and<br />

grounds. Rube sold <strong>the</strong> business and property<br />

to <strong>the</strong> Albertson’s chain and retired a millionaire<br />

in 1983, but, quite a character, Rube is still<br />

fondly remembered by many in <strong>the</strong> community.<br />

Edward Woolley was a pr<strong>of</strong>essional golfer from Scotland who began making golf clubs at <strong>the</strong> age <strong>of</strong> 12. He emigrated to <strong>the</strong> US in<br />

1922 and, after World War II, bought Chicago-based Golfcraft. In 1952, he moved <strong>the</strong> company to <strong>Escondido</strong> where this plant was<br />

built at 1021 West Mission, bringing 22 workers and <strong>the</strong>ir families from Chicago to work <strong>the</strong>re. Golfcraft would eventually employ a<br />

total <strong>of</strong> 167 workers and produce 600,000 golf clubs, <strong>the</strong> third largest producer <strong>of</strong> golf clubs in <strong>the</strong> United States. The company’s Vice<br />

President, Edward Redmond, served on <strong>the</strong> City Council from 1955 to 1962. Golfcraft also developed and was <strong>the</strong> first company to<br />

manufacture fiberglass golf club shafts. The property was sold to <strong>the</strong> manufacturer <strong>of</strong> Titleist golf equipment in 1969 and more<br />

recently purchased by <strong>Escondido</strong> Disposal Incorporated, who adapted it as part <strong>of</strong> <strong>the</strong>ir state-<strong>of</strong>-<strong>the</strong>-art recycling center.<br />

8 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

As <strong>the</strong> city grew, businesses could be found in o<strong>the</strong>r areas,<br />

<strong>of</strong>ten grouped toge<strong>the</strong>r. These fashion show models from <strong>the</strong><br />

Walker Scott Department Store are standing in front <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> Village mall. Built in 1964, it was <strong>the</strong> first enclosed<br />

mall west <strong>of</strong> <strong>the</strong> Mississippi River, but only two decades later, it<br />

wound up in bankruptcy. A Los Angeles-based company<br />

purchased <strong>the</strong> property in 1984 and, later, when it faced stiff<br />

competition from <strong>the</strong> new North County Fair Mall, <strong>Escondido</strong><br />

Village underwent a major renovation and turned into a strip<br />

mall, <strong>of</strong>fering easier access to individual shops by <strong>the</strong>ir<br />

customers that has proven successful.<br />

An aerial view looking west, with <strong>Valley</strong> Parkway running along <strong>the</strong> far-right side from <strong>the</strong> lower righthand corner, shows <strong>the</strong> old<br />

Vineyard mall, built in 1974, with its wood-clad angular buildings that housed a two-screen movie <strong>the</strong>ater, a radio station and several<br />

quality restaurants. To <strong>the</strong> west <strong>of</strong> <strong>the</strong> Vineyard is <strong>the</strong> Village Mall, closer to <strong>the</strong> top <strong>of</strong> <strong>the</strong> photograph, and ano<strong>the</strong>r strip mall can be<br />

seen to <strong>the</strong> east, toward <strong>the</strong> bottom <strong>of</strong> <strong>the</strong> photograph.<br />

C h a p t e r 3 F 8 1

North County Fair, <strong>the</strong> largest mall in <strong>the</strong><br />

county, boasted six anchor stores when it was<br />

opened on February 20, 1986, with confetti<br />

shot from ro<strong>of</strong>top cannons, 5,000 helium-filled<br />

balloons and seven huge hot-air balloons,<br />

cheerleaders, magicians, music makers and<br />

speeches. The mall was purchased by Australian<br />

firm, Westfield, who renamed it Westfield<br />

North County in 1998 and completely<br />

renovated <strong>the</strong> shopping mall in 2012. In 2017,<br />

Westfield Corp., including <strong>the</strong>ir 16 malls in<br />

California, was sold to French commercial real<br />

estate giant Unibail-Rodamco.<br />

In 1970, five auto dealers came<br />

toge<strong>the</strong>r as <strong>the</strong> <strong>Escondido</strong> Auto<br />

Dealers Association and <strong>the</strong>y<br />

decided that <strong>Escondido</strong> should<br />

have an auto park. In 1977, two<br />

realtors were able to convince 29<br />

separate property owners to sell<br />

<strong>the</strong>ir 78 acres north <strong>of</strong> <strong>Valley</strong><br />

Parkway, east <strong>of</strong> <strong>the</strong> I-15 freeway.<br />

Today, <strong>the</strong> five posts bearing flags<br />

at <strong>the</strong> entrance to <strong>the</strong> <strong>Escondido</strong><br />

Auto Park still represent those<br />

initial five auto dealers, and 14<br />

automobile dealerships line <strong>the</strong><br />

loop at “<strong>the</strong> Home <strong>of</strong> <strong>the</strong> Full<br />

Circle Test Drive.”<br />

8 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

George Weir started out by driving a pickup<br />

truck around town, filling potholes; <strong>the</strong><br />

photograph <strong>of</strong> George is from <strong>the</strong> late 1970s or<br />

early 80s. His work ethic would lead to <strong>the</strong><br />

development <strong>of</strong> several businesses and Weir<br />

became well known for his philanthropy. From<br />

filling pot holes for <strong>the</strong> city at no charge, to<br />

helping create <strong>the</strong> Heritage Garden at Juniper<br />

and Grand and enhancing outdoor areas at <strong>the</strong><br />

Center for <strong>the</strong> Arts, George and his wife, Cynthia<br />

have quietly made a difference in <strong>Escondido</strong>.<br />

The Treasure House, shown in this 1947 photograph, was located at <strong>the</strong> corner <strong>of</strong> Grand and Quince. Customers could store <strong>the</strong>ir<br />

frozen food here when space at home was absent or lacking in size. The building stands today and can be recognized by <strong>the</strong> curved<br />

window <strong>of</strong> glass blocks at <strong>the</strong> corner. Next to it was an earlier site for Pyramid Granite, a granite cutting factory.<br />

C h a p t e r 3 F 8 3

The Offshore Model Basin, formerly on Enterprise Street, contained a 300-by-50-by-15-foot-deep indoor pool capable <strong>of</strong> creating<br />

significant waves. It was <strong>of</strong>ten used to test boats and underwater equipment by companies and organizations from around <strong>the</strong> country.<br />

It also hosted an annual submarine race for college students, as shown in <strong>the</strong> photograph, and used for making movies, including<br />

scenes from <strong>the</strong> movies Titanic, True Lies, and Free Willy. Photograph courtesy <strong>of</strong> Jill Campbell.<br />

Stone & Glass is an art glass and mixed<br />

media studio and gallery that began in a tiny<br />

500-square-foot studio in 2001, <strong>the</strong><br />

culmination <strong>of</strong> James Stone’s lifelong dream to<br />

be a full-time working artist. In 2015, <strong>the</strong><br />

owners were drawn to <strong>Escondido</strong> for its history<br />

<strong>of</strong> glass arts and art culture and moved into <strong>the</strong><br />

industrial area. Following a fire that started in<br />

a neighboring business, Stone & Glass moved<br />

into <strong>the</strong>ir current location on Grand where<br />

emerging artists continue to be mentored and<br />

students are taught <strong>the</strong> art. Photograph courtesy<br />

<strong>of</strong> Stone & Glass<br />

8 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Giants <strong>of</strong> Business<br />

The Joor Muffler Man has stood steadfast on <strong>the</strong> corner <strong>of</strong> Juniper<br />

Street and <strong>Valley</strong> Parkway in <strong>the</strong> Downtown since he was placed in<br />

front <strong>of</strong> <strong>the</strong> muffler shop in <strong>the</strong> 1960s. Made <strong>of</strong> fiberglass, he stands 22<br />

feet tall on top <strong>of</strong> a concrete base and has had quite a wardrobe through<br />

<strong>the</strong> years. Below, <strong>the</strong> Joor Muffler Man can be seen in his Santa suit,<br />

enjoying <strong>the</strong> holidays.<br />

In addition to its unique sign in <strong>the</strong> front parking<br />

lot, <strong>the</strong> Ups ‘N’ Downs Roller Rink on North<br />

Broadway featured a giant roller skate on <strong>the</strong> ro<strong>of</strong>.<br />

The roller skating rink was built in 1959.<br />

The Muffler Man was wearing his Amgen vest and<br />

cap to honor <strong>the</strong> Amgen Tour <strong>of</strong> California bicycle race<br />

that started in <strong>the</strong> Downtown in 2013.<br />

C h a p t e r 3 F 8 5

Chapter 4<br />

Culture<br />

The <strong>Escondido</strong> Band<br />

lined up for <strong>the</strong><br />

Decoration Day parade on<br />

May 30, 1889 in front <strong>of</strong><br />

<strong>the</strong> Methodist Episcopal<br />

Church, <strong>the</strong> first church<br />

constructed in <strong>Escondido</strong>.<br />

Barber Leo Escher can be<br />

seen on <strong>the</strong> very left,<br />

wielding a baton as <strong>the</strong><br />

drum major.<br />

<strong>Escondido</strong>’s relationship to <strong>the</strong> arts and its endeavor for cultural development began almost at <strong>the</strong><br />

city’s incorporation in 1888. The first city band was formed by twelve local musicians. In 1889, a band<br />

stand was built on <strong>the</strong> sou<strong>the</strong>ast corner <strong>of</strong> Grand Avenue and Maple Street. Band concerts <strong>of</strong>ten made<br />

Sundays and holidays merry occasions. These early days also boasted local celebrations, eventually<br />

including <strong>the</strong> Grape Day Festival, which always had a musical component. Early <strong>the</strong>atrical productions<br />

were also quite common in <strong>the</strong> schools, churches and clubs.<br />

In <strong>the</strong> 1920s and 30s, <strong>the</strong> Community Arts Association was organized to give attention to arts and<br />

drama. About <strong>the</strong> same time, local optometrist, Benjamin Sherman, who had studied drama at leading<br />

Sou<strong>the</strong>rn schools, ga<strong>the</strong>red local young people toge<strong>the</strong>r and presented several plays at <strong>the</strong> Kinema<br />

Theatre. Audiences <strong>of</strong> 500 to 700 attended. Later, he wrote <strong>the</strong> outdoor play “Felicita.” In more recent<br />

history, <strong>the</strong> Patio Playhouse Community Theatre has been providing local, live <strong>the</strong>atre since 1967.<br />

In 1946, <strong>the</strong> Philharmonic Arts Association was formed and launched its first concert series,<br />

held in <strong>the</strong> <strong>Escondido</strong> High School auditorium. Through <strong>the</strong> Association’s efforts, <strong>Escondido</strong> was<br />

host to world-renowned artists such as Risë Stevens, Jose Greco, Artur Rubenstein and <strong>the</strong> Los<br />

Angeles Philharmonic.<br />

In <strong>the</strong> 1970s, <strong>the</strong> <strong>Escondido</strong> Regional Arts Council was created to bring visual arts to North County.<br />

The first gallery was in <strong>the</strong> Vineyard Shopping Center on East <strong>Valley</strong> Parkway. Today, <strong>the</strong> Municipal<br />

Gallery and <strong>the</strong> <strong>Escondido</strong> Arts Partnership both provide venues for local artists to exhibit <strong>the</strong>ir work.<br />

8 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The City established a Public Art Program in 1988 and more than 22 public art projects have been installed by <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong><br />

and private developers under <strong>the</strong> guidance <strong>of</strong> <strong>the</strong> Public Art Commission.<br />

Also in <strong>the</strong> 1970s, <strong>the</strong> cultural history <strong>of</strong> <strong>the</strong> community came into focus with <strong>the</strong> establishment <strong>of</strong> Heritage Walk in Grape Day Park.<br />

The City’s first library was identified and moved to <strong>the</strong> Walk, opening in 1976 as <strong>the</strong> first local history museum. Since that time, o<strong>the</strong>r<br />

historic buildings have been added to Heritage Walk to help keep <strong>the</strong> history <strong>of</strong> <strong>Escondido</strong> alive. Additional museums and galleries have<br />

been established in <strong>the</strong> City, over time, to provide <strong>the</strong> people <strong>of</strong> <strong>Escondido</strong> with well-rounded cultural opportunities.<br />

With <strong>the</strong> success <strong>of</strong> <strong>the</strong> Regional Arts Council, a stronger, more comprehensive Felicita Foundation was formed, which successfully<br />

lobbied to use <strong>the</strong> city’s old library space upon completion <strong>of</strong> <strong>the</strong> new library in <strong>the</strong> early 80s. With <strong>the</strong> support <strong>of</strong> <strong>the</strong> National Endowment<br />

for <strong>the</strong> Arts, <strong>the</strong> Felicita Foundation was able to use <strong>the</strong> newly acquired space to present both visual and performing arts in a limited scope.<br />

Sparked by this civic vision that recognized how vital <strong>the</strong> arts are to a community, <strong>Escondido</strong> voters, in 1985, approved <strong>the</strong> building<br />

<strong>of</strong> a $73 million arts center that would bring music, dance, <strong>the</strong>ater, education and <strong>the</strong> visual arts toge<strong>the</strong>r on one dynamic campus as<br />

part <strong>of</strong> an overall redevelopment project. Since its opening in 1994, <strong>the</strong> California Center for <strong>the</strong> Arts, <strong>Escondido</strong> has been dedicated to<br />

promoting <strong>the</strong> arts along with <strong>the</strong>ir power for community building and enhancement, and to enrich <strong>the</strong> lives <strong>of</strong> <strong>Escondido</strong> citizens.<br />

Literature has always played a key role for <strong>Escondido</strong> residents, as well. First librarian Mina Ward authored a book that included<br />

her own stories as well as articles from technical magazines to assist in gauging shorthand speed. Several o<strong>the</strong>r notable authors have<br />

made <strong>Escondido</strong> <strong>the</strong>ir home, including, more recently, Martha C. Lawrence and former <strong>Escondido</strong> Police Officer Neal Griffin; as well<br />

as childrens book illustrator Debbie Tilley.<br />

Music<br />

The <strong>Escondido</strong> Band added “Cornet” to its name and and later donned uniforms to pose for this pr<strong>of</strong>essional photograph, c. 1890.<br />

C h a p t e r 4 F 8 7

Max Atilano and his Mexican Troubadours<br />

were a constant at <strong>the</strong> Grape Day Festivals from<br />

1920-1940. They also provided music for <strong>the</strong><br />

outdoor play, Felicita. Shown in this c. 1925<br />

photograph are (from left to right): Pete Ruiz,<br />

Frank Salcido, John Cosio, Ted Borja, Senorita<br />

Paquita Cantu, and Max Atilano.<br />

“Sound Town” was one <strong>of</strong> <strong>the</strong> original stores in <strong>the</strong> <strong>Escondido</strong> Village Mall and one<br />

<strong>of</strong> <strong>the</strong> favorite hangouts for those who enjoyed music. This 1965 photograph shows<br />

Lawrence Welk promoting one <strong>of</strong> his albums at <strong>the</strong> popular store as <strong>the</strong> featured star<br />

<strong>of</strong> <strong>the</strong> day. Welk had a special connection to <strong>the</strong> area and visited <strong>of</strong>ten because <strong>of</strong> his<br />

Lawrence Welk Resort just north <strong>of</strong> <strong>Escondido</strong>. He sometimes produced his popular<br />

TV show in <strong>Escondido</strong>, which brought national exposure to <strong>the</strong> city. Photograph by<br />

Bill Rutledge<br />

John Marikle built his art and music store on<br />

South Kalmia in collaboration with photographer<br />

Louis Havens, who built his photograph studio<br />

next door and took many <strong>of</strong> <strong>the</strong> early photos<br />

found in this book. Both businesses opened in<br />

1911. Each family lived in an apartment above<br />

<strong>the</strong>ir respective store.<br />

8 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 1970, artist Frank Matranga, was commissioned to create four murals portraying scenes from San Diego’s history to be installed<br />

over <strong>the</strong> entry doors <strong>of</strong> a new Sears building on East <strong>Valley</strong> Parkway in <strong>the</strong> mid-1970s. When <strong>the</strong> building, which had also been<br />

occupied by <strong>the</strong> Fedco membership store from 1986 to 1989, was demolished in <strong>the</strong> early 1990s, <strong>the</strong> murals were saved. One,<br />

depicting a scene from <strong>the</strong> 1846 Battle <strong>of</strong> San Pasqual, can be seen today on <strong>the</strong> front <strong>of</strong> <strong>the</strong> Children’s Discovery Museum at 320<br />

North Broadway while ano<strong>the</strong>r can be found on a median wall along South Date Street.<br />

Queen Califia's Magical Circle is <strong>the</strong> only<br />

American sculpture garden and <strong>the</strong> last major<br />

international project created by French artist<br />

Niki de Saint Phalle, one <strong>of</strong> <strong>the</strong> most significant<br />

female and feminist artists <strong>of</strong> <strong>the</strong> twentieth<br />

century. Inspired by California's mythic,<br />

historic and cultural roots, <strong>the</strong> garden is located<br />

at Kit Carson Park. In <strong>the</strong> photograph, taken at<br />

her home where <strong>the</strong> maquette was displayed,<br />

stands Niki de Saint Phalle with her arm raised<br />

and to her immediate right, Mayor Lori<br />

Holt Pfeiler. Don E. Anderson photograph.<br />

C h a p t e r 4 F 8 9

Since <strong>the</strong> Public Art Program began in 1988, more than 22 public art projects<br />

have been initiated by <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> and private developers. The Public<br />

Art Program has received a number <strong>of</strong> local and national awards for its projects.<br />

This bronze fountain at <strong>the</strong> right, designed by James Hubble in 1989, is a<br />

memorial to Joyce and Irvin Malcolm, prominent supporters <strong>of</strong> <strong>the</strong> arts and <strong>the</strong><br />

preservation <strong>of</strong> <strong>Escondido</strong>. It can be found at Trinity Episcopal Church, 9th<br />

Avenue and Chestnut Street.<br />

In 2000, Wick Alexander created Pillars <strong>of</strong> <strong>the</strong><br />

Community in multiple locations along South<br />

<strong>Escondido</strong> Boulevard. The entire Public Arts<br />

project included nine obelisks, three murals,<br />

and sundials and historic street names incised<br />

into <strong>the</strong> surface <strong>of</strong> <strong>the</strong> sidewalks. The obelisks,<br />

like <strong>the</strong> one at <strong>the</strong> left, start at <strong>the</strong> sou<strong>the</strong>ast<br />

corner <strong>of</strong> 6th Avenue and end at <strong>the</strong> sou<strong>the</strong>ast<br />

corner <strong>of</strong> 15th Avenue.<br />

The mural at right with a self-guided walking<br />

tour <strong>of</strong> historic homes that had been located at <strong>the</strong><br />

corner <strong>of</strong> <strong>Escondido</strong> Boulevard and 8th Avenue<br />

fell into disrepair and was removed in 2017.<br />

Located in <strong>the</strong> Maple Street Plaza, between<br />

Grand Avenue and West <strong>Valley</strong> Parkway, artist<br />

Paul Hobson created a fountain and curved seat<br />

wall to celebrate <strong>the</strong> importance <strong>of</strong> <strong>Escondido</strong><br />

Creek. The risers in <strong>the</strong> water feature were<br />

inspired by historic agricultural flood irrigation.<br />

Brad Ansley photograph.<br />

9 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Military Tribute, created by Gale Pruitt in 2007, is one <strong>of</strong><br />

several veterans memorials in Grape Day Park. Bronze statues<br />

depict a female fighter pilot representing Women Air Force<br />

Service Pilots <strong>of</strong> World War II; a tall male soldier symbolizing<br />

those currently in combat; and a youthful ROTC student<br />

representing <strong>the</strong> future. The statues are flanked by <strong>the</strong> Walls <strong>of</strong><br />

Courage, inscribed with names <strong>of</strong> local veterans.<br />

Community was created by Jeff Lindeneau in 1990 as<br />

one <strong>of</strong> <strong>the</strong> early public art pieces.. Two cast bronze<br />

triangles featuring silhouettes <strong>of</strong> human figures stand<br />

atop two copper clad and granite slabs, facing each<br />

o<strong>the</strong>r, connoting a passage way.<br />

Also created as a Public Art project, <strong>the</strong> 2011 New Leaf by artist Dan Dykes is<br />

located on South Centre City Parkway near Felicita Avenue. According to <strong>the</strong><br />

artist, <strong>the</strong> green patina represents <strong>Escondido</strong>’s agricultural past, <strong>the</strong> stainless steel<br />

represents modern manufacturing, and <strong>the</strong> stainless-steel mesh at <strong>the</strong> top<br />

symbolizes <strong>the</strong> history <strong>of</strong> <strong>Escondido</strong>, coming toge<strong>the</strong>r to form a new leaf.<br />

C h a p t e r 4 F 9 1

Performing Arts<br />

The annual Felicita<br />

Pageant featured 200 local<br />

<strong>the</strong>spians and was held from<br />

1927-1932 in <strong>the</strong> Quiet<br />

Hills area near Felicita Park<br />

in south <strong>Escondido</strong>. The<br />

play was written by<br />

Benjamin Sherman, a local<br />

optometrist, and based on<br />

Elizabeth Judson Robert’s<br />

book, Indian Stories <strong>of</strong> <strong>the</strong><br />

Southwest. The pageant<br />

attracted hundreds <strong>of</strong> guests<br />

every year to sit under a<br />

canopy <strong>of</strong> oak trees while<br />

viewing <strong>the</strong> play. This<br />

photograph was taken<br />

during <strong>the</strong> 1930 production.<br />

In 1923, The Tom Thumb Wedding was performed by a group <strong>of</strong> children at <strong>the</strong> Kinema Theater on Grand Avenue. In 1935, <strong>the</strong><br />

children <strong>of</strong> <strong>the</strong> Methodist Church performed in a similar production, taking <strong>the</strong> roles normally played by adults.<br />

9 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

This photograph was taken on April 14, 1916<br />

and shows <strong>the</strong> cast <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> High School<br />

production <strong>of</strong> Gilbert and Sullivan’s, H.M.S.<br />

Pinafore. The operetta took place at <strong>the</strong> school in<br />

<strong>the</strong> Robert’s Auditorium and <strong>the</strong> special scenery<br />

was produced by <strong>the</strong> Art Department. Although<br />

<strong>the</strong> operetta story-line centers around <strong>the</strong> British<br />

Navy, it’s interesting to note that American flags<br />

were used in <strong>the</strong> production.<br />

The first Patio Playhouse opened with its first<br />

play in 1971 in this remodeled machine shop on<br />

Hale Avenue. The founders sought to provide a<br />

creative outlet for talent, young and old, and to<br />

bring live <strong>the</strong>ater to <strong>the</strong> community. The<br />

founders were Curtis Babcock; Dale Baldridge,<br />

and Greg and Don Krueger. Today, it is <strong>the</strong> oldest<br />

continuously-operating community <strong>the</strong>ater in<br />

San Diego County.<br />

Georgia Copeland, a former MGM starlet who danced in<br />

numerous musical movies, opened her dance studio in<br />

<strong>Escondido</strong> in 1953, making it <strong>the</strong> oldest dance studio still<br />

operating in North San Diego County today. Georgia personally<br />

produced more than 40 pr<strong>of</strong>essional dancers in <strong>the</strong> course <strong>of</strong> her<br />

teaching career. When Georgia died in 1998, Sue Gibson<br />

assumed <strong>the</strong> operation <strong>of</strong> <strong>the</strong> studio. The snapshot shows<br />

Georgia on <strong>the</strong> left and Sue Gibson on <strong>the</strong> right. Photograph<br />

courtesy <strong>of</strong> Georgia’s Dance Studio<br />

C h a p t e r 4 F 9 3

This aerial photograph shows <strong>the</strong> California<br />

Center for <strong>the</strong> Arts under construction in April<br />

1992, located just west <strong>of</strong> Grape Day Park, along<br />

<strong>Escondido</strong> Boulevard. <strong>Escondido</strong> voters<br />

approved spending $73 million to build <strong>the</strong><br />

Center that would bring music, dance, <strong>the</strong>ater,<br />

education and <strong>the</strong> visual arts toge<strong>the</strong>r on one<br />

dynamic campus as part <strong>of</strong> an overall<br />

redevelopment project.<br />

The completed Center for <strong>the</strong> Arts, <strong>Escondido</strong>, is shown in this September 1994 photograph.<br />

9 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The Kinema Theatre opened at <strong>the</strong> 200 block<br />

<strong>of</strong> east Grand Avenue in December 1920 and is<br />

featured in this photograph from 1929. The<br />

Kinema hosted <strong>Escondido</strong>’s first motion pictures<br />

with sound and was <strong>the</strong> place <strong>of</strong> many<br />

community ga<strong>the</strong>rings. In 1931 it became<br />

known as <strong>the</strong> Pala Theater.<br />

The Ritz Theater, near <strong>the</strong> sou<strong>the</strong>ast corner <strong>of</strong> Grand Avenue and Juniper Street opened during <strong>the</strong> Grape Day Festival in 1937. In<br />

1950, a fire damaged much <strong>of</strong> <strong>the</strong> interior and this photograph from 1952 shows <strong>the</strong> wood barricades in <strong>the</strong> doorways prior to its reopening<br />

in 1953. The <strong>the</strong>ater managed to stay open for a time, <strong>the</strong>n closing and re-opening multiple times under a succession <strong>of</strong><br />

owners until it closed for <strong>the</strong> final time in 2003. The Grand Market, in <strong>the</strong> companion building next door on <strong>the</strong> corner with similar<br />

art deco features, was <strong>the</strong> first grocery store in <strong>the</strong> city to have wheeled shopping carts. In 2015, it would become an Arthur Murray<br />

Dance Studio.<br />

C h a p t e r 4 F 9 5

On June 19, 1950, a 2,080-pound replica <strong>of</strong><br />

<strong>the</strong> Liberty Bell visited <strong>Escondido</strong>. The bell was<br />

one <strong>of</strong> 52 replicas donated to <strong>the</strong> U.S. Treasury by<br />

America’s copper industry. The visit was part <strong>of</strong> a<br />

state-wide tour being made in connection with<br />

“Independence Drive,” a program to increase <strong>the</strong><br />

sales <strong>of</strong> U.S. Saving Bonds. The photograph<br />

shows <strong>the</strong> procession in front <strong>of</strong> <strong>the</strong> Pala Theater,<br />

which was located near <strong>the</strong> corner <strong>of</strong> Grand<br />

Avenue and Kalmia Street. Shortly after this<br />

photograph was taken, <strong>the</strong> <strong>the</strong>atre was converted<br />

into an eight-lane bowling alley, Pala Bowl.<br />

The <strong>Escondido</strong> Drive-In opened on July 6, 1950, at 755 West<br />

Mission Avenue and <strong>the</strong> price <strong>of</strong> admission for that night’s<br />

feature, The Boy from Indiana, was 50 cents. California political<br />

hopeful and future President, Richard Nixon, made a campaign<br />

stop at <strong>the</strong> drive-in that same year, and in 1962, a local pastor<br />

began holding Sunday worship services in <strong>the</strong> lot. The drive-in<br />

could accommodate about 320 cars and films such as 1959’s Ben<br />

Hur sold out several times each night. The owner, Dan Johnston,<br />

moved <strong>the</strong> drive-in to West Mission Avenue in 1967 to<br />

accommodate <strong>the</strong> thriving business. This drive-in closed<br />

September 8, 1985.<br />

In 2000 and 2001, <strong>Escondido</strong>’s last two movie <strong>the</strong>aters<br />

closed, forcing residents to drive to <strong>the</strong>aters in San Marcos or<br />

Oceanside to see new movies on <strong>the</strong> “big screen.” The<br />

community was pleased to have a local <strong>the</strong>ater again, when a<br />

new 16-screen multiplex with stadium seating, shown in <strong>the</strong><br />

2018 photo, opened on January 30, 2004, at <strong>the</strong> site <strong>of</strong> <strong>the</strong> old<br />

Montgomery Ward store on <strong>the</strong> corner <strong>of</strong> <strong>Valley</strong> Parkway and<br />

<strong>Escondido</strong> Boulevard.<br />

9 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Literature<br />

Harold Bell Wright was a best-selling American writer <strong>of</strong><br />

fiction, essays, and nonfiction. Although mostly forgotten or<br />

ignored after <strong>the</strong> middle <strong>of</strong> <strong>the</strong> twentieth century, he is said to<br />

have been <strong>the</strong> first American writer to sell a million copies <strong>of</strong> a<br />

novel and <strong>the</strong> first to make $1 million from writing fiction.<br />

From 1935 until his death in 1944, Wright lived on his “Quiet<br />

Hills” farm in south <strong>Escondido</strong>. Two <strong>of</strong> his most popular novels<br />

are: Shepard <strong>of</strong> <strong>the</strong> Hills and The Winning <strong>of</strong> Barbara Worth.<br />

Frances Beven Ryan taught home economics<br />

in <strong>Escondido</strong> schools for thirty years and <strong>the</strong>n<br />

wrote several books about <strong>Escondido</strong> history,<br />

based on stories told to her by her relatives,<br />

who were among <strong>Escondido</strong>’s founders and first<br />

settlers; Early Days in <strong>Escondido</strong> (1970),<br />

Yesterdays in <strong>Escondido</strong> (1973), and <strong>Escondido</strong> As<br />

It Was (1980). She also wrote a weekly history<br />

column for <strong>the</strong> Times-Advocate. The <strong>Escondido</strong><br />

Library Pioneer Room was established as a<br />

bequest by Ryan in 1992. In <strong>the</strong> photograph<br />

from 1971, she is seen handing one <strong>of</strong> her<br />

books to <strong>the</strong>n Mayor Allen Skuba while William<br />

Fark sits to <strong>the</strong> right and her husband, Lewis,<br />

stands by her side at <strong>the</strong> dedication <strong>of</strong> <strong>the</strong><br />

recently relocated original library.<br />

Ano<strong>the</strong>r <strong>Escondido</strong> native, William Maurice Culp, whose uncle was <strong>the</strong> town marshal for a<br />

time, wrote several childrens books, including Tumba <strong>of</strong> Torrey Pines in 1931, Jeremiah in 1932,<br />

as well as And a Duck Waddles Too in 1939.<br />

C h a p t e r 4 F 9 7

Museums<br />

The San Diego Children’s Discovery Museum provides hands-on educational exhibits and programs focusing on science, art, and world<br />

cultures for children. In 1999, it was founded by local resident Katie Ragazzi as a traveling education program in science and art. The<br />

following year, it incorporated as <strong>the</strong> <strong>Escondido</strong> Children’s Museum. In 2001, <strong>the</strong> doors to <strong>the</strong> first museum facility opened in a small<br />

storefront on Grand Avenue. Three years later, it moved to a larger venue on <strong>the</strong> campus <strong>of</strong> <strong>the</strong> California Center for <strong>the</strong> Arts <strong>Escondido</strong>.<br />

With <strong>the</strong> opening <strong>of</strong> its third and current location on North Broadway, <strong>the</strong> <strong>Escondido</strong> Children’s Museum changed its name to San Diego<br />

Children’s Discovery Museum.<br />

Keith Roynon began collecting his first fossils<br />

as a young child and, in 2000, began inviting<br />

school children to his home where his large<br />

collection was displayed. After a complaint was<br />

filed in March 2015, <strong>the</strong> City notified Roynon<br />

that <strong>the</strong> residence could no longer open its<br />

doors for <strong>the</strong> thousands <strong>of</strong> students who came<br />

every year. Community volunteers quickly<br />

intervened, finding and renovating acceptable<br />

quarters in a storefront on Grand Avenue to<br />

house Roynon’s entire collection <strong>of</strong> more than<br />

4,000 artifacts. The Roynon Museum <strong>of</strong><br />

Paleontology was voted “Best Museum in <strong>the</strong><br />

San Diego area” for 2016, according to <strong>the</strong> San<br />

Diego A-List website but would close in 2019<br />

due to operational challenges.<br />

9 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Chapter 5<br />

Government Sites and Services<br />

<strong>Escondido</strong> was incorporated in 1888 as a result <strong>of</strong> a 64-19 vote by city residents, who also elected<br />

<strong>the</strong> first members <strong>of</strong> <strong>the</strong> Board <strong>of</strong> Trustees. The Board met monthly, upstairs at 110 West Grand. In<br />

1930, <strong>the</strong> Board <strong>of</strong> Trustees became <strong>the</strong> City Council and <strong>the</strong> chairman became <strong>the</strong> mayor. In 1955,<br />

an ordinance was adopted, setting up <strong>the</strong> current Council-Manager form <strong>of</strong> government.<br />

A Public Library was <strong>Escondido</strong>’s first city service. In <strong>the</strong> early 1900s, <strong>the</strong> city also began paving<br />

roads. The Parks and Recreation Dept. was formed in 1956, later to become part <strong>of</strong> <strong>the</strong> Community<br />

Services Department. <strong>Escondido</strong> has always <strong>of</strong>fered a wide variety <strong>of</strong> outdoor recreational<br />

opportunities, including camping, fishing, picnicking, hiking, and boating. Currently, <strong>the</strong> City<br />

maintains Dixon Lake, Lake Wohlford, Daley Ranch, and nine urban parks.<br />

The scope <strong>of</strong> city services has steadily increased over <strong>the</strong> years, particularly as <strong>the</strong> city limits<br />

extended outward and <strong>the</strong> population grew. Eleven different departments, in addition to <strong>the</strong> City<br />

Manager’s, City Attorney’s, City Treasurer’s, and City Clerk’s <strong>of</strong>fices, now provide residents with a<br />

wide range <strong>of</strong> services.<br />

<strong>Escondido</strong> has experienced very few major crimes that have attracted national attention. Sadly, a<br />

post <strong>of</strong>fice shooting in 1989 became <strong>the</strong> second postal shooting in <strong>the</strong> country, followed by o<strong>the</strong>rs in<br />

different cities that led to <strong>the</strong> term “going postal.” Also receiving national attention was <strong>the</strong> murder<br />

in 1998 <strong>of</strong> Stephanie Crowe, who was stabbed multiple times in her bedroom. Ano<strong>the</strong>r tragic murder<br />

In celebration <strong>of</strong> <strong>the</strong><br />

City’s Centennial, a time<br />

capsule was buried under<br />

<strong>the</strong> center <strong>of</strong> <strong>the</strong> dome <strong>of</strong><br />

<strong>the</strong> new City Hall and covered<br />

by a bronze marker.<br />

City employees Jerry<br />

Chappel (left) and Dave<br />

Cramer (right), are shown<br />

installing <strong>the</strong> time capsule<br />

in this 1988 photograph.<br />

C h a p t e r 5 F 9 9

occurred in 2009, when Amber DuBois was<br />

abducted on her way to school. Her murder,<br />

and Chelsea King’s <strong>of</strong> Rancho Bernardo,<br />

by <strong>the</strong> same man, led to <strong>the</strong> passing <strong>of</strong><br />

Chelsea’s Law, which, among o<strong>the</strong>r provisions,<br />

increased penalties, parole provisions, and<br />

oversight for violent sexual predators who<br />

attack children.<br />

Fires have taken lives as well as damagied<br />

and destroyed property throughout <strong>Escondido</strong>’s<br />

history. Thankfully, however; <strong>the</strong> number <strong>of</strong><br />

fires has steadily decreased, thanks to stricter<br />

fire codes, including mandated fire sprinklers<br />

in new construction, as well as more advanced<br />

firefighting equipment and strategies. The Fire<br />

Department also began <strong>of</strong>fering medical aid and<br />

transport in 1977 with those calls now making<br />

up 80 percent <strong>of</strong> fire department calls while<br />

fire-related calls constitute only 1.7 percent <strong>of</strong><br />

<strong>the</strong>ir nearly 16,000 annual calls.<br />

Ol' Betsy housed at Station 1.<br />

Buildings<br />

By 1890, <strong>the</strong> first dedicated City Hall was located on Grand Avenue and a small building to <strong>the</strong> rear served as <strong>the</strong> City jail. Note<br />

<strong>the</strong> sunrise decoration above <strong>the</strong> windows and doors; similar detail adorns <strong>the</strong> front <strong>of</strong> <strong>the</strong> current City Hall.<br />

1 0 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A City Hall built <strong>of</strong> adobe block and made possible by <strong>the</strong> Works Progress Administration (WPA), was finished in 1938, in time to<br />

celebrate <strong>the</strong> city’s fiftieth anniversary. It housed city <strong>of</strong>fices, including <strong>the</strong> Police Department, and <strong>the</strong> Fire Station, which was added<br />

onto <strong>the</strong> north side a year later. The building was located on what is now <strong>the</strong> front lawn <strong>of</strong> <strong>the</strong> vacated Palomar Hospital, downtown,<br />

where <strong>Valley</strong> Parkway and Grand split.<br />

In 1988, a new 108,000-<br />

square-foot City Hall was<br />

built at <strong>the</strong> corner <strong>of</strong> <strong>Valley</strong><br />

Parkway and Broadway.<br />

The design was chosen by a<br />

public process, and a<br />

nation-wide competition<br />

was held. The 108 entries<br />

were reviewed by 1500<br />

citizens and, using <strong>the</strong>ir<br />

comments, a jury chose <strong>the</strong><br />

design submitted by Pacific<br />

Associates Planners and<br />

Architects, a San Diego<br />

firm. The building won<br />

several prestigious awards,<br />

including <strong>the</strong> Urban Land<br />

Institute Award for<br />

Excellence in 1989. This<br />

photograph shows <strong>the</strong><br />

building’s dedication<br />

ceremony with Mayor Doris<br />

Thurston at <strong>the</strong> podium.<br />

C h a p t e r 5 F 1 0 1

<strong>Escondido</strong>’s first Public Library was built in<br />

1894 and <strong>the</strong> City assumed responsibility for its<br />

operation in 1898. The first librarian was Mina<br />

Ward and she was initially responsible for more<br />

than 300 books, all donated by <strong>the</strong> community.<br />

The building was moved to Grape Day Park in<br />

1971 and now houses <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center <strong>of</strong>fices and research center.<br />

On March 25, 1910, <strong>the</strong> cornerstone was laid for <strong>the</strong> Carnegie Library, which opened in October <strong>of</strong> that year. Books could be checked<br />

out every day except Sunday, when <strong>the</strong> library was open for quiet reading only, to honor <strong>the</strong> Sabbath. Businessman and philanthropist,<br />

Andrew Carnegie, donated money for building libraries around <strong>the</strong> world; 2,509 libraries were built between 1883 and 1929. This<br />

photograph is from a 1938 time capsule located at <strong>the</strong> adobe city hall and opened in 1988.<br />

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Also outgrown, <strong>the</strong> Carnegie Library was<br />

replaced in 1956 by this building on <strong>the</strong> left,<br />

designed by popular architect George Lykos. The<br />

strong example <strong>of</strong> Mid-century Style, named for<br />

art and culture advocates, Bob and Ruth Ma<strong>the</strong>s,<br />

still stands at <strong>the</strong> northwest corner <strong>of</strong> Kalmia<br />

Street and 3rd Avenue.<br />

Its distinctive light-controlling louvers recently removed, <strong>the</strong> Ma<strong>the</strong>s Center<br />

continues to house meeting rooms and <strong>the</strong> Pioneer Room, which was established<br />

in 1992 with local historian Frances Beven Ryan’s collection and o<strong>the</strong>r historical<br />

and genealogical research material.<br />

In 1981, <strong>the</strong> 40,000-square-foot library was<br />

built next door and is still in use with more than<br />

1,000 visitors daily. A major renovation was<br />

performed in 2009 to better accommodate<br />

today’s technological needs and make it more<br />

attractive to visitors. In a controversial move,<br />

<strong>the</strong> City Council voted 4-1 to privatize <strong>the</strong><br />

library services in 2017.<br />

C h a p t e r 5 F 1 0 3

Parks<br />

Grape Day Park was <strong>the</strong><br />

city’s first park, donated to<br />

<strong>the</strong> city to celebrate Grape<br />

Day, beginning in 1908.<br />

This photograph from 1976<br />

shows <strong>the</strong> welcome sign<br />

and fountain, which still<br />

stand today. At one time,<br />

<strong>the</strong> park featured a bandshell<br />

and baseball fields as<br />

well as “<strong>the</strong> plunge,” <strong>the</strong><br />

first community pool.<br />

The second oldest and largest in <strong>the</strong> county, this grand, multitrunked<br />

eucalyptus tree sheltered Grape Day Park visitors for<br />

decades. Out <strong>of</strong> safety concerns, it was cut back significantly in<br />

2013 with <strong>the</strong> tall stump remaining as a reminder <strong>of</strong> its earlier<br />

glory, while a design for its future use is being considered.<br />

Nearby, when a restroom was needed for <strong>the</strong> Heritage Walk<br />

location, <strong>the</strong> last bid opened <strong>of</strong>fered to do <strong>the</strong> job for only $1.<br />

Immediately accepted, <strong>the</strong> gazebo-shaped facility was completed<br />

by <strong>the</strong> community minded K. L. Wessel Construction Company.<br />

1 0 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

“The Plunge” swimming pool in Grape Day Park was a popular place to cool <strong>of</strong>f in <strong>the</strong> 1950s. A replacement municipal pool, built<br />

closer to Woodward Avenue, was named after Jim Stone, an <strong>Escondido</strong> High School teacher who worked as aquatics manager for <strong>the</strong> city<br />

during <strong>the</strong> summer. Stone was in charge <strong>of</strong> pool programs for more than twenty years.<br />

James B. Dixon, superintendent <strong>of</strong> <strong>the</strong> Mutual Water Company, urged <strong>the</strong> City to build a dam, nor<strong>the</strong>ast <strong>of</strong> <strong>the</strong> city at this location,<br />

and <strong>the</strong> Dixon Lake Recreation Area was dedicated on May 12, 1977. The lake area continues to provide opportunities for fishing,<br />

camping, and picnicking. Eric Johnson photograph.<br />

C h a p t e r 5 F 1 0 5

Robert Daley built a small cabin and settled in <strong>the</strong> valley around 1869. In 1925, he built a ranch house <strong>of</strong> single board, heart<br />

redwood that still stands today. In 1996, developer plans for <strong>the</strong> land surrounding it were halted when <strong>the</strong> <strong>Escondido</strong> City Council<br />

voted to purchase and forever protect <strong>the</strong> 3,058-acre ranch as a habitat preserve. Today, Daley Ranch <strong>of</strong>fers more than 20 miles <strong>of</strong><br />

trails for hiking, mountain bikes, and equestrian use and <strong>the</strong> ranch house is available for public use.<br />

Named after <strong>the</strong> famous scout who also<br />

fought in <strong>the</strong> Battle <strong>of</strong> San Pasqual, <strong>the</strong> 285<br />

acres where Kit Carson Park sits was purchased<br />

from <strong>the</strong> City <strong>of</strong> San Diego in 1967. One<br />

hundred acres have been developed into ball<br />

fields, tennis courts, and <strong>the</strong> Sports Center<br />

Complex. It’s also <strong>the</strong> home <strong>of</strong> an amphi<strong>the</strong>ater,<br />

Queen Califia’s Magical Circle and <strong>the</strong> Iris Sanke<br />

Arboretum. The popular <strong>Escondido</strong> Rotary<br />

Club Disc Golf Course, depicted in this 2013<br />

photograph, was established in 2010. The<br />

course meanders through a creek, oaks, alders,<br />

and manicured grass. 185 acres <strong>of</strong> Kit Carson<br />

Park have been preserved as natural habitat.<br />

1 0 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The photograph on <strong>the</strong> left, from January,<br />

1952, shows <strong>Escondido</strong> Creek at a higher than<br />

average level, flowing through Grape Day Park.<br />

The City “Plunge” swimming pool can be seen<br />

toward <strong>the</strong> center back <strong>of</strong> <strong>the</strong> photograph.<br />

Flooding along <strong>Escondido</strong> Creek could be even<br />

more problematic.<br />

In <strong>the</strong> 1960s, a flood control channel, shown<br />

in an early photograph on <strong>the</strong> right, was<br />

constructed to prevent flooding that occurred all<br />

too <strong>of</strong>ten throughout <strong>the</strong> community. The<br />

channel has been effective but not attractive,<br />

especially as it has collected trash, and <strong>the</strong><br />

original wildlife habitat was greatly compromised.<br />

In 2010, Landscape Architecture students at<br />

California State Polytechnic University, Pomona<br />

developed <strong>the</strong> “Revealing <strong>Escondido</strong> Creek Vision<br />

Plan.” In it, all portions <strong>of</strong> <strong>the</strong> concrete drainage<br />

canal running through <strong>Escondido</strong> would be<br />

redesigned to return <strong>Escondido</strong> Creek to its more<br />

natural state while still retaining <strong>the</strong> ability to<br />

control flood waters as needed. As a result <strong>of</strong> that<br />

study, <strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> began implementing<br />

<strong>the</strong> 100-acre linear park in phases.<br />

In 2011, a portion <strong>of</strong> <strong>the</strong> Creek Trail was<br />

staged in conjunction with <strong>the</strong> grand opening <strong>of</strong><br />

<strong>the</strong> adjacent Juniper Senior Village as shown in<br />

this photograph.<br />

Deemed successful, <strong>the</strong> improvements were<br />

made permanent.<br />

C h a p t e r 5 F 1 0 7

Law Enforcement<br />

When <strong>Escondido</strong> was first incorporated, <strong>the</strong> town’s law enforcement consisted <strong>of</strong> one man, who held <strong>the</strong> title <strong>of</strong> city marshal. In <strong>the</strong><br />

photo, Marshal Lu<strong>the</strong>r Culp, who served from 1910 to 1916, is directing traffic on Grand Avenue. By 1956, <strong>the</strong> number <strong>of</strong> all law<br />

enforcement personnel stood at 15 but by 1986, <strong>the</strong> number had climbed to 125. Today <strong>the</strong>re are 170 sworn police personnel, 93 nonsworn<br />

support personnel, and 73 volunteers.<br />

After <strong>the</strong> new adobe City<br />

Hall at 100 <strong>Valley</strong> Boulevard<br />

was built in 1938, a small<br />

police headquarters and jail<br />

were constructed, also <strong>of</strong><br />

adobe, north <strong>of</strong> and<br />

immediately adjacent to <strong>the</strong><br />

City Hall. In this photograph<br />

from 1955, motorcycle<br />

<strong>of</strong>ficers are seen lined up for<br />

inspection by <strong>the</strong> police<br />

chief and <strong>the</strong> mayor behind<br />

City Hall.<br />

1 0 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 1976, a new one-story Police Department<br />

headquarters, was built at 700 West Grand<br />

Avenue, while Lester R. Lund was Chief <strong>of</strong> Police.<br />

Plans had included a second floor but it was<br />

eliminated when city <strong>of</strong>ficials realized it would be<br />

too expensive, leaving two odd vertical features<br />

rising from <strong>the</strong> ro<strong>of</strong>. When Lund became chief in<br />

1956, <strong>the</strong> total department personnel numbered<br />

15 in all ranks, but <strong>the</strong> population skyrocketed<br />

from 6,544 in 1950 to 64,355 in 1980 and <strong>the</strong><br />

need for more police <strong>of</strong>ficers to provide service<br />

became obvious. By <strong>the</strong> time Lund retired in<br />

1986, <strong>the</strong>re were 125 employees. <strong>Escondido</strong><br />

Police Department Photograph.<br />

In 1982, to accommodate increasing staff numbers, a second floor was finally added to Police Headquarters at 700 West Grand<br />

Avenue and <strong>the</strong> look <strong>of</strong> <strong>the</strong> building was drastically different. It served for ano<strong>the</strong>r 27 years until it was replaced in 2009 by a new<br />

facility shared with <strong>the</strong> Fire Department Administration on Centre City Parkway. <strong>Escondido</strong> Police Department Photograph.<br />

C h a p t e r 5 F 1 0 9

In 2004, Proposition P was passed by <strong>the</strong><br />

voters, providing $84.3 million to fund <strong>the</strong><br />

construction <strong>of</strong> several fire stations and <strong>the</strong><br />

construction <strong>of</strong> a $61 million combined state-<strong>of</strong><strong>the</strong>-art<br />

Police and Fire Headquarters building on<br />

Centre City Parkway. Shown in this photograph,<br />

groundbreaking for <strong>the</strong> 115,000-square-foot,<br />

three-story headquarters on Centre City Parkway<br />

at Decatur Way took place in September, 2006.<br />

The building was fully operational by May 2010.<br />

<strong>Escondido</strong> is <strong>the</strong> only city in <strong>the</strong> county that has its own<br />

dispatch center for handling both police and fire emergency calls.<br />

This photograph, probably taken in <strong>the</strong> 1980s, shows Zelda White<br />

and Deanna Concannon at <strong>the</strong> far side <strong>of</strong> <strong>the</strong> room, handling<br />

emergency calls when it was located at <strong>the</strong> 700 West Grand Police<br />

Headquarters. <strong>Escondido</strong> Police Department Photograph.<br />

Today’s communications center, located in <strong>the</strong> more spacious<br />

Police and Fire Headquarters building, is staffed by 25<br />

employees, working shifts to ensure that phones are answered<br />

24/7 and 365 days per year. In <strong>the</strong> photo, Dispatcher Kim<br />

Rodriguez is viewing one <strong>of</strong> <strong>the</strong> five computer monitors at her<br />

station, typical for each <strong>of</strong> <strong>the</strong> dispatch stations in <strong>the</strong> center. In<br />

2017, Dispatch answered more than 200,000 calls for service.<br />

<strong>Escondido</strong> Police Department Photograph.<br />

1 1 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

A mounted police posse was formed by Police Chief Lloyd “Lefty” Mitchell in 1948, <strong>the</strong> first chartered mounted posse in <strong>the</strong> State <strong>of</strong><br />

California. The Posse continues a fine tradition today, a popular riding group in local parades, including <strong>the</strong> Pasadena Rose Parade in 2012.<br />

At one time, <strong>Escondido</strong>’s small police force was bolstered by county deputy<br />

sheriffs stationed here, primarily to serve at <strong>the</strong> County Courthouse, located on East<br />

<strong>Valley</strong> Parkway. In October, 1958, Sheriff Deputy Neil Poole, who is pictured here,<br />

was involved in locating two bodies left by Harvey Glatman, <strong>the</strong> notorious “Glamour<br />

Girl Slayer,” in <strong>the</strong> desert east <strong>of</strong> <strong>Escondido</strong>.<br />

C h a p t e r 5 F 1 1 1

Fire Protection<br />

In <strong>Escondido</strong>’s earliest days, <strong>the</strong> town marshal<br />

would ring a hand bell along Grand Avenue when<br />

smoke was detected, replaced by a large bell at<br />

City Hall in 1892. Firefighting equipment<br />

consisted <strong>of</strong> a two-wheeled cart with a garden<br />

hose wrapped around a central cylinder, pulled<br />

by anyone who could respond; <strong>the</strong> original cart is<br />

shown in this photograph.<br />

This 1914 Federal fire truck, with a maximum speed <strong>of</strong> twenty miles per hour, was <strong>the</strong> volunteer fire department’s first motorized piece<br />

<strong>of</strong> equipment. When it was overwhelmed during a major fire that destroyed <strong>the</strong> <strong>Escondido</strong> Vineyard and Winery Company on <strong>the</strong> west<br />

side <strong>of</strong> town in 1926, funds were allocated for a 1926 La France fire truck with a 500-gallon water tank. Lea<strong>the</strong>r helmets and canvas turnout<br />

coats were purchased at <strong>the</strong> same time. In 1922, a 20-man volunteer fire department was established.<br />

1 1 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In 1939, <strong>the</strong> first fire station was constructed<br />

on <strong>the</strong> north side <strong>of</strong> <strong>the</strong> year-old city hall. The<br />

two-story structure included a brass pole to speed<br />

<strong>the</strong> firefighters’ descent to <strong>the</strong> first floor. By 1953,<br />

<strong>the</strong> former all-volunteer Fire Department had two<br />

paid firefighters who alternated 24-hour shifts.<br />

The position <strong>of</strong> fire chief wasn’t full time until<br />

1958 when 18 full-time firefighters were hired<br />

and a Fire Prevention Bureau was established.<br />

This photograph was taken in 1987, <strong>the</strong> year<br />

before <strong>the</strong> fire station was demolished along with<br />

<strong>the</strong> old City Hall.<br />

Brand new Cadillac ambulance, c. 1916, driven by <strong>Escondido</strong> resident, Charles B. Weseloh for <strong>the</strong> San Diego Health Department. Photo<br />

provided by his grand-daughter, Jean Wold, who is currently serving along with her husband in <strong>the</strong> <strong>Escondido</strong> Fire Department.<br />

C h a p t e r 5 F 1 1 3

In 1961, a new main fire station with administrative <strong>of</strong>fices was built on Quince north <strong>of</strong> <strong>Valley</strong> Parkway. It was heavily<br />

remodeled twice in its lifetime and demolished and replaced in 2008. By 1984, <strong>the</strong>re were five fire stations in <strong>Escondido</strong> and two<br />

more by 2009.<br />

In addition to <strong>the</strong> new Police/Fire Headquarters, Proposition P funding also provided for <strong>the</strong> construction <strong>of</strong> three fire stations and for<br />

<strong>the</strong> rebuilding <strong>of</strong> Fire Station 1 on Quince Avenue, which opened in September 2009. The 28,340-square-foot facility includes a state-<strong>of</strong><strong>the</strong>-art<br />

six-story training ground with tower.<br />

The city’s first major fire occurred in 1929 when <strong>the</strong> first high school, <strong>the</strong>n located at 3rd Avenue and Hickory Street, burned to <strong>the</strong><br />

ground. Flames could be seen from at least as far as Poway. Unfortunately, <strong>the</strong> new 1926 La France fire engine, now on display at Fire<br />

Station 1, broke down and was unable to be used to fight <strong>the</strong> fire.<br />

1 1 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Working in an area completely surrounded<br />

by wildland areas, <strong>Escondido</strong> fire crews have<br />

fought numerous fires in rough terrain and with<br />

development pushing outward from <strong>the</strong> city,<br />

wildland/urban interface fires have meant<br />

defending increasing numbers <strong>of</strong> homes located<br />

<strong>the</strong>re. The fire in this photograph, looking west,<br />

shows a brush fire near Lake Hodges Dam in<br />

November 1944.<br />

Flame (below) was a tiny puppy who became<br />

<strong>the</strong> last animal to be rescued from <strong>the</strong> tragic<br />

Humane Society fire (right) in January 2001.<br />

Approximately 85 animals were rescued<br />

overnight, but Flame had been overlooked in<br />

<strong>the</strong> darkness and wasn’t brought out from <strong>the</strong><br />

rubble until <strong>the</strong> following morning, 11 hours<br />

after <strong>the</strong> fire had started. The tragic fire, which<br />

killed at least 100 animals, garnered<br />

international attention and Flame was featured<br />

in an interview on <strong>the</strong> Today Show.<br />

Adopted by <strong>the</strong> department’s Public Education Specialist, Flame made several<br />

public appearances to teach fire safety behaviors before taking an early retirement.<br />

The two-alarm fire was determined to have been <strong>the</strong> result <strong>of</strong> arson, although<br />

an intensive investigation never uncovered <strong>the</strong> identity <strong>of</strong> <strong>the</strong> perpetrator. Flame’s<br />

photo by Julia Escamilla.<br />

C h a p t e r 5 F 1 1 5

The events <strong>of</strong> 9/11 deeply affected our nation, and <strong>Escondido</strong> mourned <strong>the</strong> loss <strong>of</strong> our own Juan Pablo Cisneros, a beloved 24-yearold<br />

graduate <strong>of</strong> Orange Glen High School, who perished in <strong>the</strong> North Tower <strong>of</strong> <strong>the</strong> World Trade Center as a result <strong>of</strong> <strong>the</strong> terrorist attack.<br />

In response to <strong>the</strong> unprecedented loss <strong>of</strong> emergency responders, a small group <strong>of</strong> <strong>Escondido</strong> firefighters climbed into a borrowed<br />

motorhome with a supply <strong>of</strong> custom-printed T-shirts to sell and drove across country, collecting more than $250,000 from communities<br />

along <strong>the</strong> way. When <strong>the</strong>y reached New York City, <strong>the</strong> firefighters presented a check and connected personally with families and friends<br />

<strong>of</strong> <strong>the</strong> firefighters who had perished. Shown in this photograph <strong>of</strong> <strong>the</strong> firefighters being blessed by <strong>the</strong> Police Department Chaplain are,<br />

(from left to right) Chris Sovay, Chaplain Pat Kenney, Mike O’Connor, Eric Souza, Mike Bertrand, and Mike Diaz.<br />

<strong>Escondido</strong> firefighter Pete Ordille, standing<br />

upright in <strong>the</strong> center <strong>of</strong> <strong>the</strong> photograph, was<br />

part <strong>of</strong> <strong>the</strong> Federal Emergency Management<br />

Agency Urban Search and Rescue team from San<br />

Diego, sent to New York City to work in <strong>the</strong><br />

aftermath <strong>of</strong> 9/11. Deployed from September 17<br />

until October 8, <strong>the</strong>y worked “<strong>the</strong> pile” in 12-<br />

hour shifts. Pete Ordille photograph<br />

1 1 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The Witch Creek Fire <strong>of</strong> 2007 started east <strong>of</strong> Julian and<br />

combined with <strong>the</strong> Guejito Fire in <strong>the</strong> San Pasqual <strong>Valley</strong>,<br />

spreading nearly to <strong>the</strong> coast, and burning more than 197,990<br />

acres and killing 2 people. The fires triggered <strong>the</strong> largest<br />

evacuation in county history with more than 500,000 people<br />

evacuated and a final total cost <strong>of</strong> $1.339 billion. The Witch<br />

Creek and Guejito Fires were among twenty-one wildfires<br />

burning in Sou<strong>the</strong>rn California at <strong>the</strong> time. <strong>Escondido</strong> Fire<br />

Department photograph.<br />

The largest structure fire in <strong>the</strong> city’s history destroyed four<br />

four-story condominium buildings under construction in<br />

downtown <strong>Escondido</strong> in 2007. The dry wood framing, much <strong>of</strong><br />

it still surrounded by scaffolding, burned explosively with 300-<br />

foot flames and a 1,000-foot tall column <strong>of</strong> smoke visible from<br />

as far as <strong>the</strong> coast. The active fire continued from early afternoon<br />

until well into <strong>the</strong> night. A total <strong>of</strong> 100 firefighters responded<br />

along with 25 engines, including all five <strong>of</strong> <strong>Escondido</strong>’s and 20<br />

o<strong>the</strong>rs from across North San Diego County. Damage was<br />

estimated at $6 million. Troy Burlington photograph.<br />

The city’s second four-alarm fire occurred in<br />

2017 when <strong>the</strong> abandoned historic Talone’s meat<br />

market and slaughter house on Hale Avenue, next<br />

to <strong>the</strong> I-15 Freeway, burned to <strong>the</strong> ground and<br />

presented a risk to <strong>the</strong> Sprinter light rail line.<br />

<strong>Escondido</strong> Fire Department photograph<br />

C h a p t e r 5 F 1 1 7

<strong>Escondido</strong> Timeline<br />

1000 BC-1700 AD<br />

First people in area were <strong>the</strong> Kumeyaay Indians<br />

1843 Governor Micheltorena granted <strong>Escondido</strong> <strong>Valley</strong> to<br />

Juan Bautista Alvarado, who named <strong>the</strong> 12,653 acres “El<br />

Rincon del Diablo.”<br />

1846 Battle with Mexico fought at San Pasqual, December<br />

6, 1846<br />

1847 Treaty <strong>of</strong> Guadalupe Hidalgo<br />

1850 California became a state<br />

1855 After Alvarado died, his descendants started selling <strong>of</strong>f<br />

his land and Judge Oliver Wi<strong>the</strong>rby <strong>of</strong> San Diego began<br />

buying portions <strong>of</strong> El Rincon del Diablo. It took him 10<br />

years to purchase <strong>the</strong> entire ranch.<br />

1884 Post <strong>of</strong>fice name changed from Apex to <strong>Escondido</strong>.<br />

1885 The Thomas bro<strong>the</strong>rs came to California. Five <strong>of</strong> <strong>the</strong><br />

bro<strong>the</strong>rs, Jacob Gruendike, and seven o<strong>the</strong>rs formed <strong>the</strong><br />

<strong>Escondido</strong> Land and Town Co. and purchased <strong>the</strong><br />

12,814-acre valley for $102,042.<br />

1886 Construction began on <strong>the</strong> <strong>Escondido</strong> Hotel on <strong>the</strong> east<br />

end <strong>of</strong> Grand Avenue. The University <strong>of</strong> Sou<strong>the</strong>rn<br />

California, with Methodist backing, was given land to<br />

build a church on Grand Avenue and a seminary at 3rd<br />

and Hickory. Graham & Steiner opened <strong>the</strong> first store in<br />

town. The <strong>Escondido</strong> Times, a local newspaper, began<br />

weekly publication. The Board <strong>of</strong> Trade was founded,<br />

renamed <strong>the</strong> Chamber <strong>of</strong> Commerce in 1895.<br />

1887 Construction <strong>of</strong> <strong>the</strong> Oceanside-to-<strong>Escondido</strong> railroad<br />

line began in March 1887 and was completed in January<br />

1888. The Lime Street School, in what would later<br />

become Grape Day Park, opened. The first stagecoach<br />

travelled between San Diego and <strong>Escondido</strong>.<br />

1888 The City <strong>of</strong> <strong>Escondido</strong> was incorporated on October 8.<br />

It consisted <strong>of</strong> 1854 acres.<br />

1890 Population: 541. <strong>Escondido</strong> Irrigation District proposed<br />

a $450,000 bond issue to build a reservoir.<br />

1868 Nathaniel Harrison, a freed slave, homesteaded on <strong>the</strong><br />

side <strong>of</strong> Palomar Mountain. Wi<strong>the</strong>rby sold Rancho del<br />

Diablo to John, Josiah, and Mat<strong>the</strong>w Wolfskill and Ed<br />

McGeary for $8,000.<br />

1870 Zena Sikes built his adobe home (across Bear <strong>Valley</strong><br />

Parkway from today’s Westfield Shoppingtown,<br />

North County)<br />

1891 Grand Avenue, downtown, had at least 12 oil lights. The<br />

Advocate, <strong>the</strong> second newspaper in town, began<br />

publication.<br />

1893 50,000 fruit trees were planted.<br />

1883 <strong>Valley</strong> purchased by <strong>the</strong> Stockton Company, a group<br />

formed by fifteen men from Central California. They<br />

planted grapes next to <strong>the</strong> <strong>Escondido</strong> Creek. It rained<br />

fifty inches which was too much for <strong>the</strong> grapes.<br />

1 1 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

1894 Construction <strong>of</strong> Bear <strong>Valley</strong> Dam began. USC’s seminary<br />

became <strong>Escondido</strong> High School.<br />

1895 Bear <strong>Valley</strong> Dam completed. Water became available.<br />

City’s first library built.<br />

1900 Population: 755. Grove owners formed <strong>the</strong> Citrus<br />

Union within <strong>the</strong> decade.<br />

1901 Street lights were changed from oil to gas.<br />

1905 The water bonds were paid <strong>of</strong>f on October 31. Grand<br />

Avenue received sidewalks.<br />

1907 Two inches <strong>of</strong> snow fell in February and again in April.<br />

A movie <strong>the</strong>ater opened. <strong>Escondido</strong> High School<br />

students dug a pool by hand, next to <strong>the</strong> school.<br />

1908 The first <strong>of</strong>ficial “Grape Day” was held on California<br />

Admission Day, September 9.<br />

1914 Palm trees were planted on Grand Avenue from <strong>the</strong> train<br />

depot to Maple Avenue.<br />

1915 Hotel Charlotta opened. <strong>Escondido</strong> Humane Society<br />

was organized.<br />

1916 “Hatfield’s Flood,” 24.1 inches, ruins railroad tracks. No<br />

trains in or out <strong>of</strong> <strong>Escondido</strong> for a month.<br />

1917 San Diego Gas & Electric purchased <strong>the</strong> <strong>Escondido</strong><br />

Utilities Company and provided 24-hour service.<br />

1918 Lake Hodges Dam was completed.<br />

1920 Population: 1,789. Prohibition began, banning<br />

manufacture, sale, and transportation <strong>of</strong> alcohol while<br />

thousands <strong>of</strong> acres <strong>of</strong> grapes are being grown in <strong>Escondido</strong>.<br />

1921 First service station started in town.<br />

1909 Giant eucalyptus tree was planted in what will become<br />

Grape Day Park. Local newspapers, <strong>the</strong> <strong>Escondido</strong> Times<br />

and The Advocate, merged into The Times-Advocate.<br />

1910 Population 1,334. The first electric service in town was<br />

available on March 5 from sundown until 10:00 p.m.<br />

The Lime Street School, <strong>the</strong> city’s first, was torn down.<br />

<strong>Escondido</strong> Women’s Club was organized. Carnegie<br />

Library replaced city’s first library.<br />

1911 Natural gas became available. In December, William<br />

Alexander bought <strong>the</strong> <strong>Escondido</strong> Land and Town<br />

Company.<br />

1912 Grand Avenue was fully paved.<br />

1922 A 20-man volunteer fire department was established.<br />

1923 <strong>Escondido</strong> Hotel, built in 1886, is torn down.<br />

<strong>Escondido</strong> Hospital, <strong>the</strong> first in town, was opened on<br />

Grand Avenue by six doctors.<br />

E s c o n d i d o T i m e l i n e F 1 1 9

1924 <strong>Escondido</strong> Dam and Lake becomes Lake Wohlford.<br />

Kiwanis and Rotary clubs form.<br />

1927 <strong>Escondido</strong> High School moved into new building at <strong>the</strong><br />

corner <strong>of</strong> Hickory Street and 4th Avenue. The Masons<br />

erected a flag pole in <strong>the</strong> middle <strong>of</strong> <strong>the</strong> street on Grand<br />

at Broadway. The Felicita Pageant debuted.<br />

1928 <strong>Escondido</strong> Fruit Growers divided into <strong>Escondido</strong><br />

Lemon Association and <strong>Escondido</strong> Orange Association.<br />

First commercial avocados planted.<br />

1936 WPA built an adobe band stand in Grape Day Park.<br />

1938 <strong>Escondido</strong> celebrated its fifty-year anniversary. The<br />

second City Hall, built <strong>of</strong> adobe, opened at Grand<br />

and <strong>Valley</strong>.<br />

1940 Population: 4,560.<br />

1929 A. L. Houghtelin constructed a 50-foot-diameter<br />

wooden tepee, which became a local landmark for<br />

nearly 50 years. First <strong>Escondido</strong> High School burned<br />

down. Lemon packing house opened.<br />

1930 Population: 3,421. Post <strong>of</strong>fice began home delivery <strong>of</strong><br />

<strong>the</strong> mail. Many street names changed. The city’s Board<br />

<strong>of</strong> Trustees changed <strong>the</strong>ir name to <strong>the</strong> City Council.<br />

1931 Lake Hodges overflowed <strong>the</strong> first time.<br />

1933 Charlotte Baker and Elizabeth Martin started <strong>the</strong> city’s<br />

second hospital in a former egg and poultry business on<br />

<strong>the</strong> west side <strong>of</strong> Lime Street, now Broadway, just north<br />

<strong>of</strong> 2nd Avenue.<br />

1941 World War II troops camped in Grape Day Park.<br />

1944 Flagpole on Grand Avenue at Broadway was removed.<br />

1 2 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

1945 Local lemon production reached a peak, with 1,159,039<br />

field boxes. Railroad passenger service between<br />

<strong>Escondido</strong> and Oceanside was discontinued.<br />

1947 <strong>Escondido</strong> High School had its first night football game.<br />

1948 Palomar Observatory was completed. Palomar Hospital<br />

District was formed.<br />

1949 Highway 395 opened through town.<br />

1950 Population: 6,544. Highway 395 to San Diego was<br />

opened. Palomar Hospital opened with 10 patients.<br />

Cora Swingle was <strong>the</strong> first woman elected to serve on<br />

City Council. The Ritz Theater was gutted by fire.<br />

1951 The city’s first annexation added 8.7 acres to <strong>the</strong> city.<br />

1952 Ups N Downs Roller Rink opened. Kay Owens started<br />

<strong>Escondido</strong>’s only radio station, KOWN.<br />

1955 After a construction flaw in <strong>Escondido</strong> High School was<br />

discovered, <strong>the</strong> student body was divided, with some<br />

attending a new campus on North Broadway. The rest<br />

were taught in temporary classrooms on <strong>the</strong> original<br />

campus.<br />

1967 Four inches <strong>of</strong> snow fell in December. Patio Playhouse<br />

opened.<br />

1969 Kit Carson Park was dedicated.<br />

1970 Population: 36,792.<br />

1971 Dixon Dam and Lake were dedicated. City’s first<br />

library building was moved from Grand Avenue to<br />

Grape Day Park.<br />

1956 New library at 3rd Avenue and Kalmia Street replaced<br />

<strong>the</strong> Carnegie Library. The <strong>Escondido</strong> Historical Society<br />

was established.<br />

1959 Entire student body attended <strong>Escondido</strong> High School<br />

toge<strong>the</strong>r again at North Broadway site.<br />

1960 Population:16,377. Lemon packing house closed.<br />

1962 Orange Glen High School opened.<br />

1964 <strong>Escondido</strong> Village Mall was built on East <strong>Valley</strong><br />

Parkway.<br />

1966 Medians were added to Grand Avenue. The first<br />

<strong>Escondido</strong> Drive-In opened.<br />

1972 San Pasqual High School opened. San Diego Zoo’s Wild<br />

Animal Park opened.<br />

1974 Lorraine Boyce was <strong>the</strong> first woman to be elected mayor.<br />

1976 New Police Headquarters was built at 700 West Grand.<br />

Heritage Walk was established in Grape Day Park.<br />

1977 Dixon Lake Recreation Area was dedicated. <strong>Escondido</strong><br />

Auto Park was built. The Tepee, a large wooden<br />

structure and local landmark for nearly fifty years was<br />

blown down by <strong>the</strong> wind.<br />

1980 Population: 64,355.<br />

E s c o n d i d o T i m e l i n e F 1 2 1

1981 Current library at Broadway and 2nd Avenue was built.<br />

<strong>Escondido</strong> Auto Park opened. <strong>Escondido</strong> National Little<br />

League All-Star team played in <strong>the</strong> Little League World<br />

Series in Pennsylvania.<br />

1982 Rube Nelson’s Country Corner grocery store closed.<br />

2000 Population 133,630. Steve Waldron started <strong>the</strong> Cruisin’<br />

Grand event.<br />

1984 Santa Fe Depot was purchased from <strong>the</strong> Santa Fe<br />

Railroad Company and moved to Grape Day Park.<br />

2001 <strong>Escondido</strong> Humane Society in Kit Carson Park burned<br />

down. <strong>Escondido</strong> Children’s Museum opened on Grand<br />

Avenue.<br />

1986 North County Fair Shopping Center (currently Westfield<br />

North County), a regional shopping center, opened.<br />

1988 <strong>Escondido</strong> celebrated its centennial. City personnel<br />

moved into a new City Hall at <strong>the</strong> corner <strong>of</strong> Broadway<br />

and <strong>Valley</strong> Parkway. Biannual Street Faire began.<br />

1989 Downtown Farmers Market began in October<br />

1990 Population: 108,635<br />

1994 California Center for <strong>the</strong> Arts opened.<br />

1995 East <strong>Valley</strong> Community Center opened. First Night<br />

began December 31, 1995. <strong>Escondido</strong> Arts Partnership<br />

was established.<br />

1996 Grape Day Festival and Parade were revived. City<br />

purchased Daley Ranch.<br />

2003 Queen Califia’s Magical Garden by Nikki de Saint Phalle<br />

opened in Kit Carson Park. In October, firestorms<br />

raged. Mingei International Museum satellite opened<br />

downtown. <strong>Escondido</strong> Humane Society opened new<br />

facility on East <strong>Valley</strong> Parkway.<br />

2004 <strong>Escondido</strong> Children’s Museum moved to Studio One at<br />

<strong>the</strong> California Center for <strong>the</strong> Arts. “Vinehenge,” public art<br />

that doubled as a playground opened in Grape Day Park.<br />

2006 <strong>Escondido</strong> Historical Society celebrated its fiftieth<br />

anniversary with a name change to <strong>Escondido</strong> <strong>History</strong><br />

Center<br />

2007 Witch Creek fire destroyed more than 200,000 acres<br />

and caused two deaths. President Bush landed at San<br />

Pasqual High School to tour <strong>the</strong> devastation. Paramount<br />

Condominiums, under construction on <strong>Escondido</strong><br />

Boulevard, burned down.<br />

1 2 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

2010 Population: 144,464 California State Polytechnic<br />

University, Pomona developed plan for “Revealing<br />

<strong>Escondido</strong> Creek” to create a linear park to ultimately<br />

replace most <strong>of</strong> <strong>the</strong> flood control channel.<br />

2008 Sprinter light rail system began running between<br />

<strong>Escondido</strong> and Oceanside.<br />

2012 The new 740,000-square-foot, 11-story Palomar<br />

Medical Center on <strong>the</strong> west side <strong>of</strong> <strong>Escondido</strong> was<br />

opened.<br />

2013 The first leg <strong>of</strong> <strong>the</strong> Amgen Race <strong>of</strong> California started in<br />

<strong>Escondido</strong>.<br />

2014 Maple Street Plaza, a pedestrian mall with public art pieces<br />

opens across from City Hall. For <strong>the</strong> first time, four <strong>of</strong> <strong>the</strong><br />

five City Council Members were elected from individual<br />

districts with <strong>the</strong> mayor elected by all city voters.<br />

2015 After more than 50 years, most departments in <strong>the</strong><br />

Palomar Medical Center downtown campus closed. The<br />

Roynon Museum <strong>of</strong> Earth Science and Paleontology<br />

opened to <strong>the</strong> public on Grand Avenue.<br />

2009 Final stage <strong>of</strong> <strong>the</strong> Amgen Race <strong>of</strong> California brought<br />

thousands <strong>of</strong> bicycle enthusiasts downtown.<br />

2016 New agriculture-<strong>the</strong>med playground area opened at<br />

Grape Day Park. EcoVivarium, a “living museum,”<br />

featuring reptiles, amphibians, and arthropods opened<br />

to <strong>the</strong> public.<br />

2017 Talone’s meat market and slaughterhouse, vacant for<br />

several years, burned down.<br />

2018 Signage added to <strong>History</strong> Center’s Heritage Walk Buildings<br />

and Grand Avenue receives a new “<strong>Escondido</strong>” sign.<br />

2020 Like so many communities around <strong>the</strong> country, many<br />

businesses, recreational hotspots and civic events also<br />

faced hardships as a result <strong>of</strong> <strong>the</strong> COVID-19 pandemic.<br />

E s c o n d i d o T i m e l i n e F 1 2 3

Introduction<br />

<strong>Escondido</strong> is a city rich in history, zealous for innovation, and thriving with culture. As a regional destination, <strong>Escondido</strong> is loved<br />

by everyone from hikers to vintners, car enthusiasts to animal lovers. Every time I visit <strong>Escondido</strong>, whe<strong>the</strong>r it is for a football game<br />

or a Rotary meeting, I am welcomed by <strong>the</strong> friendly faces and inviting places that make this city so special.<br />

<strong>Escondido</strong>’s unique blend <strong>of</strong> nostalgic history and vibrant future can be viewed as you walk or roll down Grand Avenue on a Friday<br />

evening in June during Cruisin' Grand. Its deep ancestral roots can be discovered as you spend a Saturday hiking <strong>the</strong> trails <strong>of</strong> Daley<br />

Ranch. The city’s abundant <strong>of</strong>fering <strong>of</strong> nature is best experienced by spending an evening camping under <strong>the</strong> stars at Dixon Lake. And<br />

<strong>the</strong> essence <strong>of</strong> <strong>the</strong> community can be felt as you trick-or-treat through <strong>the</strong> Old <strong>Escondido</strong> neighborhood on Halloween.<br />

Arts and culture are alive in <strong>Escondido</strong>. Just take a stroll through <strong>the</strong> <strong>Escondido</strong> Arts Partnership Municipal Gallery during <strong>the</strong><br />

Farmers’ Market on a Tuesday or catch a performance by <strong>the</strong> students from A Step Beyond on <strong>the</strong> big stage at <strong>the</strong> California Center<br />

for <strong>the</strong> Arts. Enjoy a Broadway-worthy production from Patio Playhouse this summer at Kit Carson Park Amphi<strong>the</strong>ater or bring your<br />

littlest ones to play and explore at <strong>the</strong> San Diego Children’s Discovery Museum. My family has made so many incredible memories<br />

with <strong>Escondido</strong> as our backdrop.<br />

As you take <strong>the</strong> time to explore <strong>the</strong> jewel <strong>of</strong> <strong>the</strong> hidden valley through <strong>the</strong> pages <strong>of</strong> this book, I leave with you a quote by American<br />

cultural anthropologist Margaret Mead. “A city is a place where <strong>the</strong>re is no need to wait for next week to get <strong>the</strong> answer to a question,<br />

to taste <strong>the</strong> food <strong>of</strong> any country, to find new voices to listen to and familiar ones to listen to again.” May you always cherish what you<br />

love about <strong>Escondido</strong> and embrace what you may have never known.<br />

Kristen Gaspar<br />

Supervisor, San Diego County<br />

Left: San Diego County Supervisor Kristen Gaspar.<br />

Right: The San Diego County Board <strong>of</strong> Supervisors (from left to right): Greg Cox, District 1; Kristen Gaspar, District 3; Nathan<br />

Fletcher, District 4; Dianne Jacob, District 2; and Jim Desmond, District 5.<br />

1 2 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Sharing <strong>the</strong> Heritage<br />

P r o f i l e s o f b u s i n e s s e s ,<br />

o r g a n i z a t i o n s , a n d f a m i l i e s t h a t h a v e<br />

c o n t r i b u t e d t o t h e d e v e l o p m e n t a n d<br />

e c o n o m i c b a s e o f E s c o n d i d o<br />

Q U A L I T Y O F L I F E ...........................................................1 2 6<br />

T H E M A R K E T P L A C E .................................................................1 6 6<br />

B U I L D I N G A G R E AT E R E S C O N D I D O .......................................1 9 4<br />

F A M I LY H E R I T A G E ...................................................................2 0 4<br />

S h a r i n g t h e H e r i t a g e F 1 2 5

Carmichael & Sons’ General Store, February 1910.<br />

1 2 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Quality <strong>of</strong> Life<br />

H e a l t h c a r e p r o v i d e r s , f o u n d a t i o n s ,<br />

u n i v e r s i t i e s , a n d o t h e r i n s t i t u t i o n s t h a t<br />

c o n t r i b u t e t o t h e q u a l i t y o f l i f e i n E s c o n d i d o<br />

The American Heritage Charter Schools ............................................1 2 8<br />

Palomar Health ............................................................................1 3 2<br />

Graybill Medical Group .................................................................1 3 6<br />

<strong>Escondido</strong> <strong>History</strong> Center ...............................................................1 3 7<br />

<strong>Escondido</strong> Union School District ......................................................1 3 8<br />

Neighborhood Healthcare ...............................................................1 4 2<br />

City <strong>of</strong> <strong>Escondido</strong> ..........................................................................1 4 6<br />

The Grand ...................................................................................1 5 0<br />

Boys & Girls Clubs <strong>of</strong> Greater San Diego ..........................................1 5 2<br />

Citracado Dental ..........................................................................1 5 4<br />

Friends <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Library .....................................................1 5 6<br />

North County Cemetery District ......................................................1 5 8<br />

Rotary Club <strong>of</strong> <strong>Escondido</strong> ...............................................................1 6 0<br />

<strong>Escondido</strong> Union High School District...............................................1 6 2<br />

Assistance League ® <strong>of</strong> North Inland County .......................................1 6 3<br />

Interfaith Community Services ........................................................1 6 4<br />

Q u a l i t y o f L i f e F 1 2 7





G<br />

Above: Setting <strong>the</strong> tone: Five bronze<br />

statues salute <strong>the</strong> American flag at <strong>the</strong><br />

ECHS entrance.<br />

Below: “Coach” Dennis Snyder,<br />

Founder & First Executive Director<br />

In 1992 <strong>the</strong> California State Legislature<br />

passed <strong>the</strong> Charter Schools Act, which allowed<br />

<strong>the</strong> formation <strong>of</strong> independent public schools that<br />

were free from many <strong>of</strong> <strong>the</strong> bureaucratic burdens<br />

placed on regular public district schools. These<br />

new independent public schools were<br />

established to provide educational choice and<br />

competition, encourage innovation in public<br />

schools, and improve student achievement.<br />

These new schools were also required to operate<br />

under a ‘charter’ granted by <strong>the</strong> local school<br />

district and are <strong>the</strong>refore commonly referred to<br />

as ‘charter schools’.<br />

In August 1996, under <strong>the</strong> guidance <strong>of</strong> Dennis<br />

Snyder—referred to as “Coach” Snyder by<br />

staff, students, parents and community members,<br />

<strong>Escondido</strong> Charter High School (ECHS) received<br />

its charter from <strong>the</strong> <strong>Escondido</strong> Union High<br />

School District and began operating in a<br />

business complex at 1855 East <strong>Valley</strong> Parkway,<br />

<strong>Escondido</strong>, California with 62 students. From<br />

<strong>the</strong> outset, ECHS focused on small class sizes<br />

that provide academic excellence, back-tobasics<br />

education (reading, writing, math and<br />

science), technology/computer competency, and<br />

character development based on traditional<br />

American culture and values: honesty, integrity,<br />

individual initiative, service to o<strong>the</strong>rs, personal<br />

responsibility and <strong>the</strong> entrepreneurial spirit.<br />

ECHS has grown steadily since <strong>the</strong> beginning<br />

by steadfastly maintaining its focus and<br />

providing a solid, top-notch educational choice<br />

for thousands <strong>of</strong> students.<br />

Since 1996 “Coach” Snyder has assembled<br />

outstanding teams <strong>of</strong> educators and has overseen<br />

<strong>the</strong> expansion <strong>of</strong> <strong>the</strong> American Heritage Charter<br />

Schools from its first school, ECHS, to now include<br />

Flex Learning—9th to 12th grades; Heritage<br />

Elementary Charter School—K to 6th grades;<br />

Heritage Junior High Charter School—grades 7th<br />

& 8th grades; and Heritage Flex Academy—K to<br />

8th grades. “Coach” Snyder’s vision to provide<br />

‘educational choice’ in <strong>the</strong> local public school<br />

system has become a reality for students and <strong>the</strong>ir<br />

families in and around <strong>Escondido</strong>.<br />

The <strong>Escondido</strong> Charter High School is<br />

committed to providing a safe and orderly learning<br />

environment in which teachers are responsible for<br />

implementing a curriculum based on <strong>the</strong><br />

fundamental skills that form <strong>the</strong> foundation <strong>of</strong><br />

learning: reading, writing, ma<strong>the</strong>matics, and<br />

computer skills. Accomplishment in academic<br />

areas is stressed. In addition, <strong>the</strong> <strong>Escondido</strong><br />

Charter High School emphasizes <strong>the</strong><br />

understanding and appreciation <strong>of</strong> American<br />

Civilization and United States <strong>History</strong>.<br />

The <strong>Escondido</strong> Charter High School believes<br />

that parents and <strong>the</strong> school share a dual<br />

responsibility in developing <strong>the</strong> education plan that<br />

will provide <strong>the</strong> individual student <strong>the</strong> opportunity<br />

to succeed both as a scholar and as a citizen.<br />

All <strong>the</strong> American Heritage Charter Schools<br />

fill a very important role. The schools have<br />

dedicated staff members who are committed to<br />

helping students succeed. A safe, orderly and<br />

secure environment is provided at all <strong>of</strong> <strong>the</strong><br />

schools and <strong>the</strong> staff members understand <strong>the</strong><br />

sacrifices that families make, and <strong>the</strong>y support<br />

<strong>the</strong> vital role that parents play as partners in<br />

providing <strong>the</strong> education <strong>of</strong> <strong>the</strong> students.<br />

The over-riding mission <strong>of</strong> <strong>the</strong> American<br />

Heritage Charter Schools is to help prepare<br />

students for a successful, meaningful,<br />

productive life—whe<strong>the</strong>r it be continuing <strong>the</strong>ir<br />

education, entering <strong>the</strong> workforce, joining <strong>the</strong><br />

military, or establishing a home. Upon<br />

1 2 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

graduation ECHS students have been accepted<br />

at top-rated colleges/universities. This mission<br />

is accomplished by developing students with a<br />

solid base <strong>of</strong> foundational knowledge, critical<br />

thinking skills and previously listed positive<br />

character traits stressing honesty, integrity,<br />

personal responsibility and by instilling<br />

traditional American ideals <strong>of</strong> hard work,<br />

discipline and service that is necessary to<br />

provide leadership in <strong>the</strong> community.<br />

In addition to providing academic rigor, <strong>the</strong><br />

American Heritage Charter Schools provide a<br />

full range <strong>of</strong> athletic opportunities as well as<br />

many extra-curricular activities including a<br />

Robotics Program, an Academic League Team, a<br />

very active National Honor Society and a Civil<br />

Air Patrol Cadet Squadron #714 that is a US Air<br />

Force Auxiliary.<br />

ECHS is known for its magnificent statues...The<br />

life-size bronze statues on ECHS’ campus reinforce<br />

our American history, culture and values.<br />

• The Flag Raising—created by artist/sculptor<br />

Phyllis Peuker Raynes <strong>of</strong> <strong>Valley</strong> Center—was<br />

unveiled in August 2003 and displays respect<br />

for our nation’s flag. As Raynes created <strong>the</strong>se<br />

five life-size, bronze figures, she gave a name<br />

to each one: Penny, Roberto, Isabelle, Donald<br />

and Edward. The first letter <strong>of</strong> each name<br />

spells “PRIDE.”<br />

• Lincoln—created by world-renowned sculptor<br />

Mark Lundeen <strong>of</strong> Loveland, Colorado, was<br />

unveiled in February 2005 in <strong>the</strong> ECHS<br />

courtyard in front <strong>of</strong> <strong>the</strong> school’s library. This<br />

life-size, bronze statue shows Abraham<br />

Lincoln holding a page from his famous<br />

Second Inaugural Address.<br />

G<br />

Above: The Flag Raising figures show<br />

respect for our flag.<br />

Below: The statue <strong>of</strong> Lincoln holds a<br />

page from Second Inaugural Address.<br />

Q u a l i t y o f L i f e F 1 2 9

G<br />

Above: The Spirit <strong>of</strong> ’76 painting<br />

brought to life.<br />

Below: A Patriot Day assembly<br />

at HK-6.<br />

• The American Spirit—also created by<br />

artist/sculptor Phyllis Peuker Raynes—was<br />

unveiled in May, 2008 in front <strong>of</strong> <strong>the</strong><br />

American Spirit Theater on <strong>the</strong> ECHS<br />

campus. These three life-size, bronze figures<br />

celebrate <strong>the</strong> founding <strong>of</strong> our nation and<br />

bring Archibald Willard’s famous painting,<br />

The Spirit <strong>of</strong> ’76, to life. As Raynes created<br />

each figure, she named <strong>the</strong>m: Ulysses,<br />

Samuel, and Adam. The first letters <strong>of</strong> <strong>the</strong>ir<br />

names spell: “USA.”<br />

American Heritage Charter Schools’<br />

innovative programs provide a seamless<br />

academic progression from kindergarten through<br />

high school and accommodate <strong>the</strong> varying needs<br />

<strong>of</strong> <strong>the</strong> student population.<br />

• <strong>Escondido</strong> Charter High School (ECHS), 9th<br />

to 12th grades, 1868 East <strong>Valley</strong> Parkway,<br />

<strong>Escondido</strong>, California 92027<br />

• Flex Learning, 9th to 12th grades,<br />

463 North Midway Drive, <strong>Escondido</strong>,<br />

California 92027<br />

1 3 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

• Heritage Elementary School, Kindergarten to<br />

6th grades, 1855 East <strong>Valley</strong> Parkway,<br />

<strong>Escondido</strong>, California 92027<br />

• Heritage Junior High School, 7th & 8th grades,<br />

2255 East <strong>Valley</strong> Parkway, <strong>Escondido</strong>,<br />

California 92027<br />

• Heritage Flex Academy, Kindergarten to 8th<br />

grades, 2269 East <strong>Valley</strong> Parkway, <strong>Escondido</strong>,<br />

California 92027<br />

When <strong>Escondido</strong> Charter High School, <strong>the</strong><br />

flagship school for <strong>the</strong> American Heritage Charter<br />

Schools, was established in 1996, <strong>the</strong> policies and<br />

procedures were adopted by <strong>the</strong> founding Board<br />

members: Neal Steinbeck, President, and Keith<br />

Battle, Anita Powell and RoseMarie Crouch. The<br />

school’s founder, “Coach” Dennis Snyder, was <strong>the</strong><br />

first Executive Director for ECHS and from <strong>the</strong><br />

beginning provided important leadership and<br />

guidance and selected Ron McCowan to serve as<br />

<strong>the</strong> first Director/Principal. The school’s ‘tone’ was<br />

set! The vision for ‘improving pupil learning’<br />

continues as <strong>the</strong> focus for all <strong>the</strong> schools with <strong>the</strong><br />

staffs and parents working toge<strong>the</strong>r—<br />

TEAMWORK—making a difference in <strong>the</strong> lives <strong>of</strong><br />

<strong>the</strong> students. From vision to reality—a reputation<br />

<strong>of</strong> excellence has been established by <strong>the</strong><br />

American Heritage Charter Schools and continues<br />

through <strong>the</strong> on-going dedication <strong>of</strong> <strong>the</strong> staffs,<br />

students and parents.<br />

School colors: Black, maroon and white<br />

School mascot: White Tigers<br />

School motto: “We will face any challenge with<br />

strength and pride.”<br />

For additional information about American<br />

Heritage Charter Schools, call: (760) 737-3154 or<br />

visit www.americanheritagecharterschools.<br />

G<br />

Below: Heritage Junior High School.<br />

Q u a l i t y o f L i f e F 1 3 1


HEALTH<br />

G<br />

Above: Charlotta Baker Hintz and<br />

Elizabeth Martin founded <strong>Escondido</strong>’s<br />

first hospital in 1933.<br />

Below: Palomar Memorial Hospital<br />

opened on Feb. 16, 1950 with 37 beds<br />

and 35 staff. The hospital grew to<br />

more than 300 beds by 1976 and was<br />

fully operational until 2016.<br />

Palomar Health has a long and rich history<br />

dating back to 1933 when a nurse and dietician<br />

from Orange County lead a grass-roots effort to<br />

establish <strong>Escondido</strong>’s first permanent hospital.<br />

Those early roots sprouted into what is today<br />

<strong>the</strong> largest public health district in California.<br />

Through name changes, expansions, and facility<br />

movements, Palomar Health has stayed true to<br />

its roots by meeting <strong>the</strong> health and well-being<br />

needs <strong>of</strong> a growing community.<br />

Mrs. Charlotta Baker Hintz, a nurse and Miss<br />

Elizabeth Martin, a dietician, life-long friends<br />

from Friedensau, Germany, founded “<strong>Escondido</strong><br />

Community Hospital” in <strong>the</strong> fall <strong>of</strong> 1933 (North<br />

County Inland’s first hospital) in a vacated egg<br />

and poultry building at 125 South Broadway in<br />

downtown <strong>Escondido</strong>.<br />

It originally began as thirteen beds but<br />

quickly grew to twenty-five, leaving little space<br />

to walk between beds and putting patients on<br />

waiting lists. Newborns slept in cardboard cribs.<br />

Emergency operations were performed on a<br />

stretcher in <strong>the</strong> bathroom. Patients with<br />

infectious diseases were placed next to noninfected<br />

patients. By 1945, <strong>the</strong> community<br />

realized it needed a new and expanded facility<br />

to meet growing demand.<br />

In 1945, a citizen’s group formed <strong>the</strong><br />

<strong>Escondido</strong> <strong>Valley</strong> Hospital Association and<br />

began raising money to build a new hospital.<br />

They set a goal <strong>of</strong> $150,000, about one-third <strong>the</strong><br />

cost <strong>of</strong> <strong>the</strong> building with <strong>the</strong> remainder to be<br />

supplied by state and federal grants. They held<br />

benefit dances, rummage sales, raffles, etc., and<br />

raised <strong>the</strong> money in five months and eventually<br />

identified <strong>the</strong> ideal property on a nine-acre hill<br />

on Grand Avenue and <strong>Valley</strong> Parkway. The<br />

property was purchased from Numerologist<br />

Stewart Henderson for $12,965 (after <strong>of</strong>fering<br />

$20,000) because he looked on <strong>the</strong> new hospital<br />

as representing LIFE. (The specific <strong>of</strong>fer<br />

corresponds to L being <strong>the</strong> 12th letter <strong>of</strong> <strong>the</strong><br />

alphabet, I <strong>the</strong> 9th, F <strong>the</strong> 6th, and E <strong>the</strong> 5th and<br />

Henderson believed if he sold <strong>the</strong> land for<br />

L-I-F-E it would bring him good fortune).<br />

In 1948, two historic events took place in<br />

<strong>Escondido</strong>: <strong>the</strong> completion <strong>of</strong> <strong>the</strong> Palomar<br />

Observatory and through a vote <strong>of</strong> <strong>the</strong> people,<br />

<strong>the</strong> formation <strong>of</strong> Palomar Health, <strong>the</strong> largest<br />

public healthcare district in California covering<br />

eight hundred square miles. Less than two years<br />

later, <strong>the</strong> new hospital was constructed and on<br />

1 3 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

February 16, 1950, ten patients transferred<br />

from <strong>the</strong> hospital on South Broadway to<br />

Palomar Memorial Hospital, named in honor <strong>of</strong><br />

local veterans who died during war. The thirtyseven<br />

bed hospital would become an iconic<br />

figure in <strong>the</strong> heart <strong>of</strong> <strong>Escondido</strong> for <strong>the</strong> next<br />

almost seventy years. On opening day it had 35<br />

employees, a monthly payroll <strong>of</strong> $9,000 and a<br />

daily private patient room rate <strong>of</strong> $13.<br />

The hospital grew in size with multiple<br />

additions throughout <strong>the</strong> 1950s and ’60s to<br />

keep pace with <strong>the</strong> population growth in north<br />

San Diego. In 1970, <strong>the</strong> iconic nine-story<br />

McLeod tower was constructed and by 1976,<br />

total bed capacity reached 306. The district<br />

opened its second hospital, Pomerado Hospital<br />

in Poway, on June 29, 1977. In 1985, Palomar<br />

Memorial Hospital received full designation as a<br />

trauma center and was renamed Palomar<br />

Medical Center in 1987.<br />

As <strong>the</strong> region continued to grow and new<br />

hospital building codes made retr<strong>of</strong>itting <strong>the</strong><br />

60-year-old facility a costly endeavor, Palomar<br />

Health hosted a series <strong>of</strong> more than 200 town<br />

hall meetings to discuss <strong>the</strong> future <strong>of</strong> healthcare<br />

in north inland San Diego County. Ultimately<br />

Proposition BB passed with nearly seventy<br />

percent <strong>of</strong> voters saying yes to a bond measure<br />

in November 2004 to construct a new hospital<br />

in <strong>Escondido</strong> and upgrade existing facilities. In<br />

August 2012, <strong>the</strong> district’s third hospital,<br />

Palomar Medical Center <strong>Escondido</strong>, opened on<br />

Citracado Parkway. The new 288-bed acute care<br />

facility was known as “The Hospital <strong>of</strong> <strong>the</strong><br />

Future,” earning multiple awards for its quality<br />

<strong>of</strong> care, architecture, technology, and small<br />

carbon footprint. In June 2015, Palomar Health<br />

decided to close <strong>the</strong> downtown campus and sell<br />

<strong>the</strong> land to use for housing.<br />

Two <strong>of</strong> <strong>the</strong> most prominent <strong>Escondido</strong><br />

physicians during <strong>the</strong> mid-twentieth century, and<br />

activists to build a new hospital, were Dr. Martin<br />

B. Graybill and Dr. Linus Adams. Dr. Adams<br />

opened his practice in what is now Rosemary-<br />

Duff Florist shop on Broadway and 2nd Avenue in<br />

1931 next to <strong>the</strong> mortuary and what would<br />

become <strong>Escondido</strong>’s first hospital.<br />

Dr. Adams loved to practice “country<br />

medicine,” his daughter, Edith Adams<br />

Hillebrecht said, meaning doing a little bit <strong>of</strong><br />

everything. She says he had his own pathology<br />

lab with a scope, operating room, x-ray machine<br />

and three separate rooms for people who were<br />

contagious. He had <strong>the</strong> same nurse, Lena, for<br />

<strong>the</strong> entire duration <strong>of</strong> his practice.<br />

Dr. Adams was instrumental in forming<br />

<strong>the</strong> <strong>Escondido</strong> <strong>Valley</strong> Hospital Association to<br />

raise funds for <strong>the</strong> new hospital and became<br />

chief <strong>of</strong> <strong>the</strong> medical staff in 1956 during a<br />

time when every physician in town took turns<br />

doing shifts at <strong>the</strong> hospital. When he retired in<br />

1965, a wing <strong>of</strong> Palomar Medical Center was<br />

named for him.<br />

Dr. Douglas Moir, a long-time <strong>Escondido</strong><br />

resident and respected cardiologist, began his<br />

practice in 1975 and as <strong>of</strong> 2019 serves as <strong>the</strong><br />

Chair <strong>of</strong> <strong>the</strong> Palomar Health Board <strong>of</strong> Directors.<br />

As a community activist, Dr. Moir was heavily<br />

involved in <strong>the</strong> fundraising and promoting <strong>of</strong><br />

Proposition BB to build <strong>the</strong> “Hospital <strong>of</strong> <strong>the</strong><br />

G<br />

Above: <strong>Escondido</strong> Community<br />

Hospital opened in a vacated egg and<br />

poultry building at 125 South<br />

Broadway in downtown <strong>Escondido</strong>.<br />

Below: Palomar Medical Center<br />

Downtown, c. <strong>the</strong> 1970s.<br />

Q u a l i t y o f L i f e F 1 3 3

G<br />

Right: Dr. Doug Moir has been<br />

actively involved in promoting <strong>the</strong><br />

health and well being <strong>of</strong> <strong>Escondido</strong> for<br />

more than forty years as a<br />

cardiologist and community activist<br />

and philanthropist.<br />

Below: Palomar Medical Center<br />

<strong>Escondido</strong> was hailed as <strong>the</strong> Hospital<br />

<strong>of</strong> <strong>the</strong> Future when it opened in 2012.<br />

Future” on Citracado Parkway. Toge<strong>the</strong>r with his<br />

wife and friends, Dr. Moir also started one <strong>of</strong> <strong>the</strong><br />

first hospital pet visiting programs in <strong>the</strong> nation<br />

at Palomar Health, Rx Pets (now known as<br />

Palomar Paws) that became a national model.<br />

Dr. Moir is a founding member <strong>of</strong> <strong>the</strong> California<br />

Center for <strong>the</strong> Arts and <strong>the</strong> <strong>Escondido</strong><br />

Charitable Foundation and has been an active<br />

philanthropist in <strong>the</strong> community. In 2018, <strong>the</strong><br />

North County Philanthropic Council awarded<br />

Dr. Moir with <strong>the</strong> “Robert Krejci Standard <strong>of</strong><br />

Excellence Award” for his tireless effort to<br />

promote and support <strong>the</strong> community.<br />

Palomar Health provides comprehensive<br />

coordinated care that extends from traditional<br />

hospital services to <strong>the</strong> community and your<br />

home. However, meeting <strong>the</strong> needs <strong>of</strong> <strong>the</strong><br />

community goes beyond <strong>the</strong> normal breadth<br />

<strong>of</strong> services.<br />

In 1991, Palomar Health committed to<br />

helping survivors <strong>of</strong> sexual assault and child<br />

abuse by founding Forensic Health Services<br />

(FHS) to provide forensic medical evaluations<br />

and evidentiary examinations to hold<br />

perpetrators accountable. Today it serves more<br />

1 3 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

than a thousand victims <strong>of</strong> domestic violence<br />

and sexual assault each year.<br />

Palomar Health maintains industry-leading<br />

standards as <strong>the</strong> only hospital-based home<br />

health care provider in San Diego County<br />

allowing patients to have peace <strong>of</strong> mind that<br />

<strong>the</strong>y will receive top-quality care in <strong>the</strong> comfort<br />

<strong>of</strong> <strong>the</strong>ir home.<br />

To uphold <strong>the</strong> mission “to heal, comfort and<br />

promote health in <strong>the</strong> communities we serve,”<br />

Palomar Health holds more than six hundred<br />

free health education classes each year so<br />

residents can make <strong>the</strong> best health care decisions<br />

for <strong>the</strong>ir families.<br />

Palomar Health is committed to supporting<br />

<strong>the</strong> healthcare workforce <strong>of</strong> tomorrow by<br />

operating <strong>the</strong> Pathmaker internship program<br />

that provides hands-on opportunities for more<br />

than 850 high school and college students<br />

performing 165,000 internship hours every year.<br />

Throughout <strong>the</strong> past eighty-five years,<br />

Palomar Health has continued to meet <strong>the</strong><br />

needs <strong>of</strong> a growing community by providing<br />

industry-leading health care close to home. In<br />

that time, <strong>the</strong> physicians, nurses, technicians<br />

and <strong>the</strong> entire workforce have been recognized<br />

with numerous national awards and<br />

designations including Centers <strong>of</strong> Excellence in<br />

Orthopedics, Heart and Vascular Care,<br />

Bariatrics, and Stroke care. The district<br />

operates <strong>the</strong> only Level Two Trauma Center in<br />

North San Diego County and one <strong>of</strong><br />

<strong>the</strong> busiest Emergency Departments in<br />

California. In 2014, Palomar Health passed<br />

Mayo Clinic’s rigorous evaluation process and<br />

was named California’s first member <strong>of</strong> <strong>the</strong><br />

Mayo Clinic Care Network, bringing expertise<br />

from this top-ranked hospital to <strong>the</strong> residents <strong>of</strong><br />

North San Diego County.<br />

Palomar Health is as committed as ever to<br />

heal, comfort, and promote health in <strong>the</strong><br />

community and be <strong>the</strong> health system <strong>of</strong> choice<br />

for patients, physicians and employees for<br />

generations to come.<br />

G<br />

The Pathmakers internship<br />

program is developing healthcare<br />

leaders <strong>of</strong> tomorrow..<br />

Q u a l i t y o f L i f e F 1 3 5



GROUP<br />

G<br />

Right: Dr. Martin Graybill.<br />

Below: Graybill Medical Group’s <strong>of</strong>fice<br />

at 225 East Second Avenue.<br />

<strong>Escondido</strong> was a small town <strong>of</strong> just thirty-five<br />

hundred residents when a young Dr. Martin B.<br />

Graybill and his wife, Ruth, arrived in 1931. As he<br />

later recalled for <strong>Escondido</strong> historian Frances Ryan,<br />

“On Christmas Eve that year, Ruth and I stood on<br />

a hill in West <strong>Escondido</strong> and saw <strong>the</strong> panoramic<br />

view <strong>of</strong> Palomar Mountain covered with snow, <strong>the</strong><br />

beautiful greenery in all areas, and <strong>the</strong> beautiful<br />

orange trees just below us. I said to Ruth, ‘This is<br />

paradise. Here is where we should settle.’”<br />

Thus began a decades-long legacy <strong>of</strong> healthcare<br />

service to <strong>the</strong> community. In 1932, Dr. Graybill<br />

and Dr. Henry C. Barron opened <strong>the</strong> first Graybill<br />

Medical Office at 145 West Grand Avenue, on <strong>the</strong><br />

second floor <strong>of</strong> what was <strong>the</strong>n <strong>Escondido</strong> Hospital.<br />

During those early years, <strong>the</strong> physicians delivered<br />

babies, performed surgeries, took turns covering<br />

<strong>the</strong> emergency room at <strong>the</strong> hospital, and worked<br />

as a team helping each o<strong>the</strong>r with a wide variety <strong>of</strong><br />

medical procedures. The Group remained in its<br />

original location for more than two decades before<br />

moving to a new building at 250 South Kalmia.<br />

Economic development and a growing<br />

patient base resulted in growth for <strong>the</strong> Group<br />

and, eventually, a need for larger facilities. In <strong>the</strong><br />

mid-1990s, <strong>the</strong> Group relocated to a new multistory<br />

medical <strong>of</strong>fice at 225 East Second Avenue.<br />

Today, Graybill occupies nearly <strong>the</strong> entire<br />

50,000-square-foot building.<br />

Today, Graybill Medical Group has locations<br />

throughout North San Diego County plus<br />

Murrieta and Temecula in Riverside County. It<br />

provides more than 350,000 patient visits<br />

annually. More than eighty physicians and<br />

advanced practitioners <strong>of</strong>fer <strong>the</strong> following services:<br />

• primary care services, including family<br />

medicine, internal medicine, and pediatrics<br />

• urgent care<br />

• specialty care services, including cardiology;<br />

ear, nose & throat; functional medicine;<br />

gastroenterology; general surgery; orthopedic<br />

surgery; sports medicine; and urology.<br />

In 2020, as a result <strong>of</strong> <strong>the</strong> COVID-19<br />

pandemic, <strong>the</strong> Group instituted enhanced safety<br />

measures at all locations to avoid <strong>the</strong> transmission<br />

<strong>of</strong> coronavirus. This included taking temperatures<br />

<strong>of</strong> all who enter <strong>the</strong> premises, requiring <strong>the</strong><br />

wearing <strong>of</strong> facial coverings, encouraging social<br />

distancing, and recommending <strong>the</strong> use <strong>of</strong><br />

telehealth whenever possible.<br />

Dr. Graybill continued to practice medicine<br />

until his death in 1979. His values <strong>of</strong> quality,<br />

personalized health care remain <strong>the</strong> Group’s<br />

guiding principles today.<br />

1 3 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

The <strong>Escondido</strong> <strong>History</strong> Center is a<br />

non-pr<strong>of</strong>it 501(c)(3) organization. The<br />

grass roots community organization was<br />

formed in 1956 as <strong>the</strong> <strong>Escondido</strong><br />

Historical Society. Its purpose: to collect<br />

photographs, artifacts, and documents.<br />

In January 2006 <strong>the</strong> organization’s name<br />

was changed to <strong>the</strong> <strong>Escondido</strong> <strong>History</strong><br />

Center. The <strong>History</strong> Center relocated<br />

<strong>the</strong> city’s first library to Grape Day Park<br />

in 1971 and it became <strong>the</strong> first<br />

component <strong>of</strong> <strong>the</strong> Center’s museum.<br />

The <strong>Escondido</strong> <strong>History</strong> Center has a photograph<br />

collection <strong>of</strong> over 8,000 images <strong>of</strong> <strong>Escondido</strong><br />

and <strong>the</strong> immediate area, and a collection <strong>of</strong> over<br />

30,000 artifacts that emphasizes items with a<br />

clear connection to <strong>Escondido</strong> ei<strong>the</strong>r by<br />

manufacture or use. Much <strong>of</strong> <strong>the</strong> <strong>History</strong><br />

Center’s archival materials, including rare<br />

books, manuscripts, maps and paper files are<br />

currently on long term loan to <strong>the</strong> Pioneer<br />

Room <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Public Library where<br />

<strong>the</strong>y are accessible to <strong>the</strong> public.<br />

The <strong>Escondido</strong> <strong>History</strong> Center’s largest<br />

accomplishment is saving a number <strong>of</strong> significant<br />

buildings from destruction and moving <strong>the</strong>m to<br />

Grape Day Park where <strong>the</strong>y now form our local<br />

history museum. By visiting <strong>the</strong> <strong>Escondido</strong><br />

<strong>History</strong> Center, visitors gain an understanding <strong>of</strong><br />

<strong>Escondido</strong>’s history, and see how <strong>the</strong> city has<br />

grown and changed since it was incorporated in<br />

1888. The museum buildings represent <strong>the</strong> many<br />

facets <strong>of</strong> our community: residential, agricultural,<br />

business, transportation, and cultural life.<br />

With <strong>the</strong> initiation <strong>of</strong> <strong>the</strong> museum, <strong>the</strong><br />

<strong>Escondido</strong> <strong>History</strong> Center began a period <strong>of</strong><br />

great growth and organizational progress which<br />

continues through today. The <strong>History</strong> Center’s<br />

many activities are as follows:<br />

• operating a free public museum<br />

• operating a working blacksmith and wheelwright<br />

shop<br />

• providing blacksmithing and wheelwright<br />

classes<br />

• providing access to research materials<br />

• promoting local history through various<br />

educational programs<br />

• conducting school tours and group tours<br />

• producing a quarterly newsletter and o<strong>the</strong>r<br />

publications<br />

• interpreting <strong>Escondido</strong> history through<br />

exhibits, events and tours<br />

• producing annual events such as <strong>the</strong><br />

American Heritage Car Show, Adobe Home<br />

Tour, Grape Day Festival, and Movies in<br />

<strong>the</strong> Park<br />

• conducting monthly walking tours <strong>of</strong><br />

historic <strong>Escondido</strong><br />



CENTER<br />

G<br />

Above: A view <strong>of</strong> <strong>the</strong> <strong>Escondido</strong><br />

<strong>History</strong> Center from Broadway<br />

looking west. The <strong>History</strong> Center is<br />

comprised <strong>of</strong> six historic buildings<br />

which include <strong>the</strong> 1895 <strong>Escondido</strong><br />

first library; an 1890 Victorian<br />

country home; <strong>the</strong> 1907 Penner Barn;<br />

<strong>the</strong> 1908 Bandy Blacksmith and<br />

Wheelwright Shop; <strong>the</strong> 1888 Santa<br />

Fe Depot; and a 1929 Pullman<br />

railroad car.<br />

Bottom, left: A major function <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> <strong>History</strong> Center is to<br />

promote local history education to <strong>the</strong><br />

schools in <strong>the</strong> area. Volunteer, Norm<br />

Barnhard, can be seen leading a<br />

group <strong>of</strong> 3rd graders through <strong>the</strong><br />

Santa Fe Depot.<br />

Bottom, right: Movies in <strong>the</strong> Park is<br />

an annual event produced by <strong>the</strong><br />

<strong>Escondido</strong> <strong>History</strong> Center in<br />

partnership with <strong>the</strong> City <strong>of</strong><br />

<strong>Escondido</strong>. Free to <strong>the</strong> public,<br />

four family-friendly movies are<br />

shown each summer attracting<br />

hundreds <strong>of</strong> participants.<br />

Q u a l i t y o f L i f e F 1 3 7




G<br />

Above: Orange Glen School was built<br />

quickly to replace Oak Glen School,<br />

which was destroyed by fire in 1894.<br />



Below: Bus driver Jack St<strong>of</strong>t and his<br />

young passengers paused for a photo<br />

in front <strong>of</strong> <strong>Escondido</strong> Grammar<br />

School, located at Fifth Avenue and<br />

Broadway (formerly Lime Street)<br />

c. 1919.<br />



<strong>Escondido</strong> Union School District (EUSD) has<br />

been a proud member <strong>of</strong> <strong>the</strong> community for more<br />

than 135 years—well before <strong>Escondido</strong> became a<br />

city in 1888. EUSD has been educating, nurturing,<br />

and empowering <strong>the</strong> children <strong>of</strong> <strong>Escondido</strong> since<br />

<strong>the</strong> 1880s, giving <strong>the</strong> district a strong sense <strong>of</strong><br />

community and commitment.<br />

EUSD is hardly stuck in <strong>the</strong> past, however.<br />

Serving nearly 16,000 children from preschool<br />

through 8th grade, <strong>the</strong> district is a forwardthinking<br />

community that believes in educating<br />

and caring for <strong>the</strong> whole child—preparing <strong>the</strong>m<br />

for success in our neighboring <strong>Escondido</strong> Union<br />

High School District, in college, and beyond.<br />

From <strong>the</strong> district’s humble beginnings, at <strong>the</strong><br />

Little Rock Springs School, to our newest school<br />

community, at Quantum Academy, EUSD has<br />

grown and changed with <strong>the</strong> times.<br />

Had a visitor from <strong>the</strong> future told Elizabeth<br />

Judson, <strong>Escondido</strong>’s only teacher in <strong>the</strong> 1880s,<br />

what was to come for <strong>the</strong> community’s schools a<br />

century later and beyond, she likely would have<br />

thought it <strong>the</strong> stuff <strong>of</strong> science fiction: Children<br />

building robots, writing computer code, designing<br />

presentations on handheld electronic devices,<br />

taking instantly viewable photographs, making<br />

movies. In <strong>the</strong> 1880s, no one would have guessed<br />

that a woman would ever lead <strong>the</strong> school district.<br />

But that did happen, in 2006, when Jennifer<br />

Walters became superintendent.<br />

Much <strong>of</strong> <strong>the</strong> work that today’s <strong>Escondido</strong><br />

students produce also would be recognizable to<br />

nineteenth-century teachers. It’s just on a much<br />

bigger scale. EUSD children grow fruits and<br />

vegetables in large school gardens. They study<br />

<strong>the</strong> local environment. They create art and make<br />

music. They conduct science experiments. They<br />

exercise and compete in sports. They write<br />

stories, poems, and essays. They add, subtract,<br />

multiply, and divide—albeit in a much more<br />

thought-provoking manner than a century ago.<br />

EUSD’s roots in <strong>the</strong> community are deep, and<br />

it’s been a generous, give-and-take relationship<br />

from <strong>the</strong> beginning. Residents in 1894 rallied to<br />

rebuild a fire-stricken Oak Glen School into<br />

what would become Orange Glen School—<br />

thanks to <strong>the</strong> donation <strong>of</strong> orange trees from<br />

orchard owner B.F. Dixon. In <strong>the</strong> 1930s and<br />

1940s, <strong>the</strong> small neighboring districts <strong>of</strong><br />

Oakdale, Richland, and Rincon needed help<br />

educating <strong>the</strong>ir children, and <strong>the</strong>y were<br />

added to <strong>the</strong> <strong>Escondido</strong> district. In 2014,<br />

residents overwhelmingly supported <strong>the</strong> district<br />

with <strong>the</strong> passage <strong>of</strong> a $182.1 million bond that<br />

1 3 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

today is providing much-needed modernization<br />

upgrades to our campuses.<br />

Community partnerships give <strong>Escondido</strong><br />

students access to extraordinary enrichment<br />

experiences. Today, EUSD is fortunate to call<br />

more than two dozen organizations true<br />

community partners in <strong>the</strong> education and care<br />

<strong>of</strong> our students. These include—but are far from<br />

limited to—an arts center, a state university, a<br />

technology company, a museum, an orchestra,<br />

health agencies, environmental organizations,<br />

charitable foundations, youth agencies, local<br />

government, and much more.<br />

These partners aim to get our students out in<br />

<strong>the</strong> field learning to protect our watershed. They<br />

work to shade our kindergartners from <strong>the</strong><br />

bright Sou<strong>the</strong>rn California sun. They raise funds<br />

for innovative classroom projects like a<br />

hydroponic garden. They enrich our students’<br />

musical education experience. They support our<br />

families with an extra layer <strong>of</strong> social-emotional<br />

resources. These are parents and taxpayers who<br />

support multimillion-dollar bonds to modernize<br />

our campuses.<br />

EUSD families want <strong>the</strong>ir children to have<br />

opportunities that enrich <strong>the</strong>ir lives and are<br />

relevant to <strong>the</strong> things <strong>the</strong>y are learning. EUSD<br />

students have opportunities that go beyond<br />

reading, writing, and arithmetic. The district<br />

achieves this by creating enrichment programs<br />

with partners in <strong>the</strong> community. These programs<br />

provide hands-on experiences in and outside <strong>the</strong><br />

classroom that would expose students to realworld<br />

applications <strong>of</strong> <strong>the</strong> lessons <strong>the</strong>y are learning<br />

in science, math, art, music, and more.<br />

One <strong>of</strong> those most valuable partners has been<br />

<strong>the</strong> California Center for <strong>the</strong> Arts, <strong>Escondido</strong>,<br />

(CCAE), which provides pr<strong>of</strong>essional performance<br />

space for our students as well as numerous arts<br />

education programs. The crowning achievement <strong>of</strong><br />

this partnership is <strong>the</strong> annual smART festival. The<br />

visual and performing arts showcase, which began<br />

in 2013, is a flagship event for <strong>the</strong> district,<br />

featuring thousands <strong>of</strong> pieces <strong>of</strong> art and numerous<br />

band and <strong>the</strong>ater performances. Its growth and<br />

success is a testament to <strong>the</strong> partnership between<br />

<strong>the</strong> district and CCAE.<br />

In 2019, one <strong>of</strong> <strong>the</strong>se programs was awarded<br />

an Honorable Mention Inspire Award in <strong>the</strong><br />

Classroom <strong>of</strong> <strong>the</strong> Future Foundation’s annual<br />

Innovation in Education Awards. That program,<br />

“Protecting Our Watershed: Inquiry to Action,”<br />

was spearheaded by an EUSD science educator,<br />

who brought toge<strong>the</strong>r The <strong>Escondido</strong> Creek<br />

Conservancy, San Elijo Lagoon Conservancy,<br />

and San Diego Zoo to give every 3rd-, 4th-, and<br />

5th-grader hands-on field work experience.<br />

This extraordinary field work also happens for<br />

our middle-schoolers thanks to <strong>the</strong> Friends <strong>of</strong><br />

Daley Ranch.<br />

EUSD’s partnership with <strong>Escondido</strong>’s own<br />

San Diego Children’s Discovery Museum<br />

supports our youngest learners and <strong>the</strong>ir<br />

families, with field-work visits to <strong>the</strong> museum<br />

and complimentary museum memberships so<br />

students can return with <strong>the</strong>ir parents. The<br />

Summer Scholars program with <strong>the</strong> Palomar<br />

G<br />

Above: <strong>Escondido</strong> Grammar School,<br />

completed in 1910, also known as <strong>the</strong><br />

Fifth Avenue School. The two-story,<br />

red-brick school was similar to its<br />

predecessor, Lime Street School.<br />



Below: First-grade teacher at Rose<br />

Elementary, Stephanie Glanz was<br />

honored as a “San Diego County<br />

Teacher <strong>of</strong> <strong>the</strong> Year for 2018-19.” She<br />

teaches in <strong>the</strong> same classroom where<br />

she sat as a second-grader.<br />



Q u a l i t y o f L i f e F 1 3 9

1 4 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y<br />

Family YMCA combines academic work with<br />

enrichment activities. In addition to extra<br />

academic support, students had <strong>the</strong> chance to<br />

learn to swim and try o<strong>the</strong>r sports.<br />

These partnerships support our children and<br />

families beyond academics and focus on health<br />

and well-being to ensure that students are ready<br />

to learn when <strong>the</strong>y arrive in class every day. With<br />

school social workers, family liaisons, and<br />

counselors in every school, backed by a stellar<br />

intervention and Integrated Student Supports<br />

team, our students and families are well-assisted.<br />

The district’s community collaborative<br />

partnership program, born as <strong>the</strong> award-winning<br />

CARE Youth Project, has made a tremendous<br />

impact on our students and schools. This project<br />

earned a prestigious Golden Bell Award from <strong>the</strong><br />

California School Boards Association, and a<br />

Public Health Champion Award from <strong>the</strong> County<br />

<strong>of</strong> San Diego Health and Human Services Agency.<br />

In 2015, EUSD was one <strong>of</strong> 11 school districts in<br />

California to be designated as a model <strong>of</strong><br />

attendance improvement by <strong>the</strong> State School<br />

Attendance Review Board.<br />

These are just a fraction <strong>of</strong> <strong>the</strong> dozens<br />

community partnerships <strong>of</strong> which we are proud<br />

to be involved.<br />

EUSD programs are admired near and far. The<br />

Technology and Innovation team’s work is just<br />

one example. Its iREAD program has been<br />

modeled around <strong>the</strong> world, with educators from<br />

Japan and New Zealand making repeat visits to<br />

EUSD to learn more and replicate <strong>the</strong> program’s<br />

success. Our technology initiatives continue to<br />

grow, with one-to-one iPads rolling out across all<br />

grade levels, accompanied by <strong>the</strong> highest level <strong>of</strong><br />

pr<strong>of</strong>essional training for all teachers in order to<br />

maximize <strong>the</strong> potential <strong>of</strong> this education tool.<br />

This technology enhances <strong>the</strong> learning experience<br />

for students, giving a boost to communication,<br />

collaboration, creativity, and critical thinking. It<br />

comes as no surprise that EUSD is a three-time<br />

recipient <strong>of</strong> <strong>the</strong> Apple Distinguished Program<br />

award that recognizes innovation, leadership, and<br />

educational excellence.<br />

Today, EUSD educators and support staff are<br />

committed to opening <strong>the</strong> doors to <strong>the</strong> unlimited<br />

potential for every student through award-winning<br />

academic, arts, technology, and family engagement<br />

programs. In EUSD, all means all when preparing<br />

our students for <strong>the</strong> twenty-first century.

G<br />

Opposite, top: Lincoln Elementary<br />

students grow food in a hydroponic<br />

indoor garden established by teacher<br />

Melody Crook. Everything <strong>the</strong><br />

students harvest is used in <strong>the</strong><br />

school cafeteria.<br />



Opposite, middle: Del Dios Academy<br />

<strong>of</strong> Arts and Sciences was established<br />

as a specialty school in 2014. In<br />

2018, <strong>the</strong> school unveiled a state-<strong>of</strong><strong>the</strong>-art<br />

STEM lab that was made<br />

possible by a $100,000 grant from <strong>the</strong><br />

Northrop Grumman Foundation.<br />



It’s no wonder that so many <strong>of</strong> our students,<br />

parents, teachers, and staff members are 2nd-,<br />

3rd-, or even 4th-generation EUSD families.<br />

One <strong>of</strong> EUSD’s award-winning educators<br />

teaches in <strong>the</strong> very classroom where she sat<br />

years ago as a 2nd-grader.<br />

The <strong>Escondido</strong> Union School District is<br />

dedicated to providing a high-quality, enriching<br />

educational experience for all students. It is a<br />

school district that is constantly moving forward<br />

in an upward trajectory.<br />

The sky is <strong>the</strong> limit for EUSD students, and<br />

<strong>the</strong>y are ready to tackle <strong>the</strong> world. See for<br />

yourself: We encourage community members to<br />

set up a visit to one <strong>of</strong> our beautiful campuses or<br />

attend one <strong>of</strong> our festive events.<br />

Opposite, bottom: EUSD was a<br />

pioneer in using hand-held digital<br />

devices to enhance learning and<br />

instruction. By 2020, every student in<br />

<strong>the</strong> district will be assigned an iPad to<br />

use for classwork and homework.<br />



Above: EUSD boasts a robust visual<br />

arts program, and students’<br />

creativity is showcased at <strong>the</strong> annual<br />

smART Festival.<br />

Left: Broadcast production programs<br />

are in place at five middle schools and<br />

numerous elementary schools in<br />

EUSD, with students producing daily<br />

and weekly news programming.<br />



Q u a l i t y o f L i f e F 1 4 1



It was 1969, <strong>the</strong> year that man landed on <strong>the</strong><br />

moon. The possibilities seemed endless and a<br />

spirit <strong>of</strong> unity was foremost in <strong>the</strong> minds <strong>of</strong> local<br />

<strong>Escondido</strong> residents.<br />

Buzz Aldrin and Neil Armstrong left a plaque<br />

on <strong>the</strong> moon in July 1969 that said: “Here men<br />

from planet Earth first set foot upon <strong>the</strong> Moon.<br />

We came in peace for all mankind.”<br />

If we could land on <strong>the</strong> moon, surely<br />

concerned <strong>Escondido</strong> leaders could bring a<br />

spirit <strong>of</strong> unity and collaboration to solve our<br />

problems right here at home. A handful <strong>of</strong><br />

concerned <strong>Escondido</strong> citizens did just that by<br />

opening <strong>Escondido</strong>’s first, free community clinic<br />

in September 1969.<br />

Thanks to <strong>the</strong> determined efforts <strong>of</strong> Dr. and<br />

Mrs. Oliver Thomas, along with Dr. and Mrs.<br />

William Boyce and o<strong>the</strong>rs, <strong>the</strong> free clinic called<br />

“<strong>Escondido</strong> Community Clinic” became a<br />

reality. City volunteers paid <strong>the</strong> city one dollar<br />

for a one-year “lease” for a building in<br />

downtown <strong>Escondido</strong>.<br />

Once <strong>the</strong> clinic opened its doors, Dr. Thomas<br />

began seeing patients at no charge for three days<br />

a week and free healthcare was available for<br />

anyone in need.<br />

Why <strong>the</strong> need for a free clinic? It was quite<br />

simple. Sick children who were missing school<br />

could now get help and medication when<br />

<strong>the</strong>ir parents could not afford to pay a doctor.<br />

Adults could get care as well. Adults checking<br />

into Palomar Hospital’s emergency room with<br />

a toothache, <strong>the</strong> flu or a bad back now had<br />

access to a new “medical home” at <strong>Escondido</strong><br />

Community Clinic and could avoid going to <strong>the</strong><br />

local emergency room.<br />

Fifty years later, Neighborhood Healthcare<br />

(<strong>Escondido</strong> Community Clinic) now boasts<br />

sixteen health centers located throughout San<br />

Diego and Riverside counties. Since that first<br />

clinic’s opening in 1969, each successive decade<br />

has brought more growth and diversification to<br />

Neighborhood Healthcare, which incorporated<br />

in 1971.<br />

In <strong>the</strong> 1970s, <strong>the</strong> clinic acquired nonpr<strong>of</strong>it<br />

status, added volunteer dental services, and<br />

moved into a new facility to allow more patients<br />

to get care.<br />

In <strong>the</strong> 1980s, <strong>the</strong> clinic’s services expanded to<br />

include prenatal care for moms and babies. Tracy<br />

Ream was named chief executive <strong>of</strong>ficer, <strong>the</strong> clinic’s<br />

first full-time physician was hired and Saturday<br />

hours were added. Because <strong>of</strong> <strong>the</strong> extraordinary<br />

demand for its services, Neighborhood Healthcare<br />

outgrew its original health center and renovated a<br />

retail building on Elm Street in <strong>Escondido</strong>, thanks<br />

to financial assistance from Palomar Health. The<br />

center <strong>of</strong>fered prenatal care, vaccines, and medical<br />

services for those without health insurance.<br />

Five new clinics—in Temecula, Pauma <strong>Valley</strong>,<br />

Lakeside, El Cajon, and La Mesa—opened in <strong>the</strong><br />

1990s. In partnership with Palomar Health and<br />

<strong>Escondido</strong> Women’s OB/GYN group, a nurse<br />

1 4 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

midwife program for comprehensive prenatal,<br />

deliveries, and postpartum care for low-income<br />

women was initiated in 1995. The same year, an<br />

adult medicine <strong>of</strong>fice in <strong>Escondido</strong> specializing in<br />

care for <strong>the</strong> HIV population was opened under<br />

<strong>the</strong> expertise <strong>of</strong> Dr. Daniel Harrison, an internal<br />

medicine doctor who specialized in treating <strong>the</strong><br />

exploding population <strong>of</strong> HIV positive individuals.<br />

In 2002, Neighborhood Healthcare merged<br />

with East County community health centers<br />

in Lakeside, El Cajon, and La Mesa and was<br />

designated to receive federal funding. In<br />

response to <strong>the</strong> increased demand for geriatric<br />

services, Neighborhood Healthcare purchased<br />

and renovated a building in <strong>Escondido</strong> to serve<br />

older adults in 2008.<br />

The next decade brought fur<strong>the</strong>r growth and<br />

accomplishments for Neighborhood Healthcare.<br />

In 2016, <strong>the</strong> organization successfully<br />

completed a $3-million campaign for <strong>the</strong> Gold<br />

Family Health Center in Poway. This milestone<br />

was celebrated with a groundbreaking ceremony<br />

and, in 2018, The Gold Family Health Center in<br />

Poway opened its doors.<br />

Meanwhile, Tracy Ream retired as CEO in<br />

November 2017 after thirty-one years <strong>of</strong><br />

service. The Board <strong>of</strong> Directors named Dr.<br />

Rakesh Patel as her successor. Dr. Patel worked<br />

at Neighborhood Healthcare for fifteen years<br />

prior to his appointment as CEO. He began<br />

working as a family physician in 2002,<br />

spending much <strong>of</strong> his time caring for <strong>the</strong><br />

Middle Eastern refugee population seeking care<br />

at Neighborhood Healthcare, El Cajon. Over<br />

<strong>the</strong> years, he had moved into more<br />

administrative leadership roles.<br />

“I am honored to be part <strong>of</strong> an organization<br />

where hearts still guide our mission and where<br />

I am supported by <strong>the</strong> hardest working and<br />

most compassionate employees, leadership and<br />

board <strong>of</strong> directors out <strong>the</strong>re,” said Dr. Patel.<br />

“Our mission is to improve <strong>the</strong> health and<br />

happiness <strong>of</strong> <strong>the</strong> communities we serve by<br />

providing high-quality healthcare to all,<br />

regardless <strong>of</strong> situation or circumstance has<br />

never changed in fifty years. That’s what makes<br />

<strong>the</strong> relationship we have with <strong>the</strong> communities<br />

we serve so special.”<br />

During Tracy Ream’s remarkable tenure, she<br />

led a nonpr<strong>of</strong>it community healthcare agency<br />

that transformed from a tiny <strong>of</strong>fice provided by<br />

G<br />

Neighborhood Healthcare builds<br />

lifelong relationships. A patient as a<br />

child, this young woman (left) is now<br />

employed with us as a nurse. We are<br />

so proud!<br />

Q u a l i t y o f L i f e F 1 4 3

G<br />

Above: Breaking ground for <strong>the</strong> Gold<br />

Family Health Center.<br />

Below: Growing access to quality<br />

healthcare for <strong>the</strong> community.<br />

<strong>the</strong> City <strong>of</strong> <strong>Escondido</strong> for a dollar’s rent per year<br />

to a two county, 14-site health system serving<br />

67,000 low-income and uninsured patients and<br />

comprising some 271,000 medical, dental and<br />

behavioral health visits a year.<br />

Since its inception, Neighborhood Healthcare<br />

has been committed to providing quality<br />

healthcare and promoting wellness to everyone in<br />

its communities. Over <strong>the</strong> years, Neighborhood<br />

Healthcare has expanded its services to include<br />

not only medical care, but also dental, behavioral<br />

healthcare, chiropractic care, acupuncture care<br />

and podiatry. In addition, various educational<br />

programs to encourage healthy lifestyles are<br />

<strong>of</strong>fered as well as teen wellness clinics. This<br />

program helps local teenagers address healthcare<br />

1 4 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

issues and includes screening for depression.<br />

Teens discuss traits <strong>of</strong> healthy relationships and<br />

staff teach interested students how to prepare for<br />

a college education.<br />

Neighborhood Healthcare now operates 16<br />

health centers in two counties, cares for 66,500<br />

patients, employs 720 staff members, and has<br />

an operating annual budget <strong>of</strong> $75 million.<br />

Clearly, <strong>the</strong> little neighborhood clinic has<br />

grown up quite nicely. And, in 2019,<br />

Neighborhood Healthcare celebrates an<br />

enduring milestone—fifty years <strong>of</strong> healing and<br />

hope to its neighbors in need!<br />

G<br />

Top: The generous support <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> community has allowed<br />

Neighborhood Healthcare to grow to<br />

16 health centers serving 66,500<br />

patients each year.<br />

Middle: The annual Pace Setter Gala.<br />

Bottom: Celebrating fifty years<br />

<strong>of</strong> service.<br />

Q u a l i t y o f L i f e F 1 4 5

CITY OF<br />


The City <strong>of</strong> <strong>Escondido</strong>’s rich past brings<br />

charm and stability to <strong>the</strong> community. You can<br />

see it in <strong>the</strong> historic homes <strong>of</strong> Old <strong>Escondido</strong> or<br />

experience it in <strong>the</strong> thriving downtown area and<br />

<strong>the</strong> weekly blast from <strong>the</strong> past, “Cruisin’ Grand.”<br />

Yet integrated with <strong>Escondido</strong>’s treasured<br />

heritage is a progressive future, bright and<br />

brimming with promise. New jobs, new cultural<br />

amenities, new entertainment venues, new<br />

choices for residential living, and a new vision<br />

for <strong>Escondido</strong>’s future make <strong>Escondido</strong> a safe,<br />

clean, and efficiently run city.<br />

Incorporated in 1888, <strong>Escondido</strong> is a fullservice,<br />

general-law city with four Council<br />

Members elected by district, and a Mayor<br />

elected at large. These elected <strong>of</strong>ficials create <strong>the</strong><br />

policy that shapes <strong>the</strong> City while navigating<br />

challenges and prioritizing <strong>the</strong> safety and<br />

quality <strong>of</strong> life in <strong>Escondido</strong>. The City operates<br />

under <strong>the</strong> Council-Manager form <strong>of</strong> government<br />

1 4 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

that combines <strong>the</strong> strong political leadership <strong>of</strong><br />

elected <strong>of</strong>ficials in <strong>the</strong> form <strong>of</strong> a Council with<br />

<strong>the</strong> strong managerial experience <strong>of</strong> an<br />

appointed local government manager.<br />

More and more people are making<br />

<strong>Escondido</strong> <strong>the</strong>ir “City <strong>of</strong> Choice.” As <strong>the</strong> heart<br />

<strong>of</strong> San Diego’s North County, it is one <strong>of</strong> <strong>the</strong> few<br />

remaining communities where people <strong>of</strong> all<br />

income levels can enjoy <strong>the</strong> Sou<strong>the</strong>rn California<br />

lifestyle. <strong>Escondido</strong> <strong>of</strong>fers attractive homes in a<br />

wide range <strong>of</strong> prices, education options from<br />

grade school to university, two lakes, several<br />

parks, a sports center, golf courses, restaurants,<br />

breweries and wineries, shopping centers, an<br />

established auto park, comprehensive<br />

healthcare and <strong>the</strong> nearby San Diego Zoo’s<br />

Safari Park. In addition, our beautiful local<br />

<strong>the</strong>aters bring world class entertainment to <strong>the</strong><br />

area at <strong>the</strong> California Center for <strong>the</strong> Arts,<br />

<strong>Escondido</strong>, Patio Playhouse, <strong>the</strong> Amphi<strong>the</strong>ater<br />

at Kit Carson Pak, and <strong>the</strong> Welk Theater. Queen<br />

Califia’s Magical Circle sculpture garden was<br />

donated by late internationally renowned artist<br />

Niki de Saint Phalle and opened in Kit Carson<br />

Park in 2003.<br />

In recent years <strong>Escondido</strong> was named<br />

by Money Magazine as <strong>the</strong> “Best Place in<br />

<strong>the</strong> West” in which to retire and, at <strong>the</strong><br />

o<strong>the</strong>r end <strong>of</strong> <strong>the</strong> spectrum, was named a<br />

“Kid-Friendly City” for our broad range <strong>of</strong><br />

Q u a l i t y o f L i f e F 1 4 7

1 4 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y<br />

youth programs. Ladies Home Journal also<br />

ranked <strong>Escondido</strong> number eight among <strong>the</strong><br />

“Top Ten Cities for Government.”<br />

The <strong>Escondido</strong> City Council adopted a<br />

Council Action Plan in 2000 to provide a<br />

comprehensive road map for achieving goals.<br />

The City Council Action Plan represents <strong>the</strong><br />

City Council’s collective vision for <strong>Escondido</strong>’s<br />

future and <strong>the</strong> key strategies that will be used to<br />

achieve that vision. It is developed biennially<br />

following a workshop where key policy<br />

interests are identified and discussed by <strong>the</strong><br />

City Council, City staff and <strong>the</strong> public. City staff<br />

<strong>the</strong>n work collaboratively to make sure <strong>the</strong> City<br />

Council’s goals remain a top priority across all<br />

departments. The current Council Action Plan<br />

is focused in four areas:<br />

Economic Development—A key priority for<br />

<strong>the</strong> <strong>Escondido</strong> City Council is to ensure <strong>the</strong><br />

City’s business community thrives. Staff have<br />

expanded <strong>Escondido</strong>’s Comprehensive<br />

Economic Development Strategy to target<br />

specific geographic areas based on factors such<br />

as demographics and emerging trends. To keep<br />

<strong>Escondido</strong> positioned as a business forward<br />

community, <strong>the</strong> City has partnered with <strong>the</strong><br />

o<strong>the</strong>r five cities in <strong>the</strong> North County region<br />

along <strong>the</strong> Highway 78 Corridor to form<br />

Innovate 78 to collaborate as a hub for<br />

innovation. <strong>Escondido</strong> strives to maintain a

strong relationship with business groups in<br />

<strong>the</strong> City including, <strong>the</strong> <strong>Escondido</strong> Chamber<br />

<strong>of</strong> Commerce, <strong>the</strong> Downtown Business<br />

Association, and <strong>the</strong> Mercado Business District.<br />

Fiscal Management—The City <strong>of</strong> <strong>Escondido</strong><br />

wea<strong>the</strong>red <strong>the</strong> Great Recession that began in<br />

2007. During that time, <strong>the</strong> City reduced<br />

government size, improved efficiencies, and<br />

streamlined regulations. Because it proactively<br />

responded to <strong>the</strong> economic downturn, <strong>the</strong> City<br />

now boasts a bond rating <strong>of</strong> AA- and has built a<br />

General Fund reserve surpassing $17 million. In<br />

an effort to continue to protect <strong>the</strong> City’s fiscal<br />

health, <strong>the</strong> <strong>Escondido</strong> City Council has started<br />

to contribute surplus funds to <strong>the</strong> employee<br />

pension trust.<br />

Neighborhood Improvement—A key priority<br />

for <strong>the</strong> <strong>Escondido</strong> City Council is enhancing <strong>the</strong><br />

quality <strong>of</strong> life in <strong>the</strong> City. Strategic goals have<br />

been set to improve our neighborhoods:<br />

increasing proactive code enforcement staffing<br />

and activity, aggressively addressing issues<br />

related to homelessness, improving traffic flow,<br />

rehabilitating pool and recreation facilities, and<br />

developing more opportunities for youth.<br />

Public Safety—<strong>Escondido</strong> is a full-service<br />

city with our own police and fire departments,<br />

and providing top notch public safety services<br />

is central to our mission. In <strong>the</strong> past few years,<br />

<strong>the</strong> City has developed unique and effective<br />

strategies to partner with <strong>the</strong> community to<br />

enhance public safety. These programs—<br />

<strong>the</strong> Neighborhood Transformation program<br />

(NTP) and <strong>the</strong> Neighborhood Enhancement,<br />

Awareness and Training (NEAT) program are<br />

thriving and creating a strong sense <strong>of</strong><br />

empowerment in <strong>the</strong> City’s neighborhoods.<br />

<strong>Escondido</strong> continues to be a great city in<br />

which to conduct business, to explore, and to<br />

call home.<br />

Q u a l i t y o f L i f e F 1 4 9


G<br />

Above: The site <strong>of</strong> The Grand,<br />

c. <strong>the</strong> 1950s.<br />

Below and opposite page: The Grand<br />

Opening, October 2020.<br />


The cultural heart <strong>of</strong> <strong>Escondido</strong> has always<br />

been on Grand Avenue, and for much <strong>of</strong> <strong>the</strong><br />

city’s early history, an icon <strong>of</strong> Grand Avenue was<br />

<strong>the</strong> Ritz Theater. Originally built in 1937 by Mr.<br />

and Mrs. John Johnson, <strong>the</strong> historic <strong>the</strong>ater was<br />

once a vibrant place <strong>of</strong> community life in <strong>the</strong><br />

early-mid 20th century until 1951 when a fire<br />

gutted <strong>the</strong> interior. It reopened in 1954, but<br />

struggled and eventually even became an X-<br />

rated movie house in <strong>the</strong> early 1970's called <strong>the</strong><br />

Pussycat Theater. After being shut down for a<br />

time, <strong>the</strong> <strong>the</strong>ater was reopened with family films<br />

in 1976 and renamed <strong>the</strong> Bijou Theater, but <strong>the</strong><br />

venture failed. The <strong>the</strong>ater was remodeled again<br />

in 1981 and featured Spanish language films. In<br />

1993, <strong>the</strong> <strong>the</strong>ater was renamed once more as <strong>the</strong><br />

Big Screen Theater and showed art films, but<br />

that did not last long. In 2003 <strong>the</strong> <strong>the</strong>ater was<br />

once more called by it’s original name <strong>the</strong> Ritz<br />

Theater, but <strong>the</strong> double bill only lasted nine<br />

days and <strong>the</strong> <strong>the</strong>ater closed, remained vacant for<br />

over 15 years.<br />

In 2018, New Vintage Church, a local nondenominational<br />

church led by Pastor Tim Spivey,<br />

launched an exciting, fresh project to restore <strong>the</strong><br />

Ritz and redevelop <strong>the</strong> adjacent corner building<br />

into a stunning new performing arts complex and<br />

community events venue, called The Grand. This<br />

reimagined and fully renovated space would not<br />

only function as a <strong>the</strong>ater, but now serve multiple<br />

uses, bringing new people, vibrancy and cultural<br />

activity back to <strong>the</strong> heart <strong>of</strong> <strong>Escondido</strong>.<br />

Working closely with a world-class team <strong>of</strong><br />

architects, city council and planning <strong>of</strong>ficials, as well<br />

as <strong>the</strong> <strong>Escondido</strong> Historical Society,<br />

Pastor Spivey and his team were very<br />

intentional about honoring <strong>the</strong> historic<br />

significance <strong>of</strong> <strong>the</strong> original Ritz Theater,<br />

utilizing <strong>the</strong> art-deco elements that are<br />

reminiscent <strong>of</strong> <strong>the</strong> <strong>the</strong>ater’s golden era,<br />

including a newly commissioned mural<br />

by esteemed artists Darren LaGallo and<br />

Chandler Woods. The result was a<br />

beautifully expanded and enhanced<br />

structure, including <strong>the</strong> iconic corner<br />

blade sign that is now a landmark,<br />

making this one <strong>of</strong> <strong>Escondido</strong>'s most<br />

significant buildings in <strong>the</strong> same style as<br />

<strong>the</strong> California Center for <strong>the</strong> Arts and<br />

City Hall.<br />

1 5 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y


The new Grand building opened Fall <strong>of</strong><br />

2020. The renovation included a fully updated<br />

Ritz, with <strong>the</strong> addition <strong>of</strong> state-<strong>of</strong>-<strong>the</strong>-art<br />

lighting and sound and a 477-seat <strong>the</strong>ater that<br />

accommodates not only movies, but also<br />

includes <strong>the</strong> addition <strong>of</strong> a stage for live<br />

performing arts productions and concerts. A<br />

mezzanine level was also added to <strong>the</strong> <strong>the</strong>ater<br />

space to provide a versatile event and cabaretstyle<br />

venue.<br />

Interior design pay homage to some <strong>of</strong> <strong>the</strong><br />

original design elements, including decorative<br />

seat ends similar to <strong>the</strong> original 1937 <strong>the</strong>ater<br />

seats. Whe<strong>the</strong>r showing vintage films, featuring<br />

civic youth orchestra, or showcasing <strong>the</strong><br />

developing talents <strong>of</strong> young <strong>the</strong>ater performers,<br />

this <strong>the</strong>ater is once again <strong>the</strong> cultural heartbeat<br />

<strong>of</strong> <strong>Escondido</strong>.<br />

Additionally, The Grand features 20,000<br />

square feet <strong>of</strong> public ga<strong>the</strong>ring and event<br />

spaces, including <strong>the</strong> only ro<strong>of</strong>top patio venue<br />

<strong>of</strong> any kind on Grand Avenue and Manzanita<br />

Roasting Company, a nationally recognized craft<br />

c<strong>of</strong>fee café, owned and operated by Samantha<br />

and Weston Nawrocki. These beautiful spaces<br />

bring people from all over <strong>the</strong> region toge<strong>the</strong>r to<br />

connect and celebrate. Part <strong>of</strong> <strong>the</strong> Grand design<br />

was to provide classy, high-end ga<strong>the</strong>ring spaces<br />

that help build <strong>Escondido</strong>’s reputation as an<br />

event and recreation destination.<br />

Finally, The Grand remains <strong>the</strong> home and<br />

primary worship space for New Vintage<br />

Church. While it will never resemble what<br />

most people think <strong>of</strong> as a traditional church<br />

building, Pastor Spivey believes this facility to<br />

be <strong>the</strong> kind <strong>of</strong> endeavor that churches <strong>of</strong> <strong>the</strong><br />

future will need to grow and thrive. “We<br />

believe that <strong>the</strong> gospel <strong>of</strong> Jesus restores,” states<br />

Pastor Spivey, “not only individual lives, but<br />

communities and cities. The idea that <strong>the</strong><br />

gospel can restore life, beauty, art, culture,<br />

education, and community back into this<br />

prominent and visible historical corner is part<br />

<strong>of</strong> what we believe God is calling us to do. This<br />

corner <strong>of</strong> Grand Avenue, both its location at<br />

<strong>the</strong> heart <strong>of</strong> our city marketplace and its<br />

cultural significance as a historic <strong>the</strong>ater, is an<br />

ideal location for our church to make a<br />

positive impact.”<br />

Q u a l i t y o f L i f e F 1 5 1

BOYS & GIRLS<br />

CLUBS OF<br />



G<br />

Above: Historical and current photos <strong>of</strong><br />

<strong>the</strong> Conrad Prebys Branch Clubhouse.<br />

Below: Pool builder Bruce Dunn<br />

makes a splash with Club kids<br />

during <strong>the</strong> Baker Branch pool<br />

opening ceremony.<br />

In 1954, <strong>Escondido</strong> resident Lefty Mitchell,<br />

sought to provide a place where boys could<br />

ga<strong>the</strong>r for constructive activities after school. As<br />

chief <strong>of</strong> police, Mitchell saw a need for youth<br />

guidance and started <strong>the</strong> <strong>Escondido</strong> Boys Club<br />

with <strong>the</strong> support <strong>of</strong> several business and<br />

community leaders.<br />

The Boys Club quickly became a second<br />

home that instilled morals, gave members a<br />

sense <strong>of</strong> responsibility and hope for a better<br />

future. Six years after seeing <strong>the</strong> influence <strong>of</strong> The<br />

Boys Club, Soroptimist International opened <strong>the</strong><br />

<strong>Escondido</strong> Girls Club to serve girls in <strong>the</strong> area.<br />

Through <strong>the</strong> course <strong>of</strong> twenty-seven years,<br />

<strong>the</strong> Boys Club added a gymnasium, a child<br />

development program, and a teen center. Due to<br />

changing demographics, which resulted in<br />

families with both parents working, <strong>the</strong> two<br />

organizations combined in 1981 to create <strong>the</strong><br />

first merged Boys Club & Girls Club in San<br />

Diego County. In 1989, <strong>the</strong> organization opened<br />

a second clubhouse in <strong>Escondido</strong>—<strong>the</strong> Neville<br />

& Helen Baker Family Branch. The club<br />

currently operates multiple school and public<br />

housing based sites in <strong>the</strong> community.<br />

Today, <strong>the</strong> Conrad Prebys <strong>Escondido</strong> Branch<br />

is part <strong>of</strong> <strong>the</strong> Boys & Girls Clubs <strong>of</strong> Greater San<br />

Diego. The organization’s largest clubhouse, it<br />

serves over 1,200 youth annually, with its two<br />

gymnasiums, ball field, computer lab, dance<br />

studio, and arts room. The branch <strong>of</strong>fers youth<br />

<strong>the</strong> opportunity to explore sports, technology<br />

and <strong>the</strong> arts. Through after school programs and<br />

day camps, <strong>the</strong> club promotes <strong>the</strong> social,<br />

emotional, mental, and physical development <strong>of</strong><br />

school age boys and girls. The Club also<br />

provides licensed child care for children, ages<br />

six weeks through six years.<br />

1 5 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

In its 65 years <strong>of</strong> service, <strong>the</strong> Boys & Girls<br />

Clubs <strong>of</strong> Greater San Diego have impacted<br />

over 100,000 children and has mentored<br />

influential community members such as renowned<br />

wildlife artist Joe Garcia, NFL quarterback<br />

Sean Salisbury, television actor Randy Vasquez,<br />

PGA golfer Mark Wiebe, and State Senator<br />

Mark Wyland.<br />

G<br />

The Albert & Wilma Wilson Ball Field<br />

opened in 2016.<br />

Q u a l i t y o f L i f e F 1 5 3


DENTAL<br />

WILLIAM R.<br />


JULIE E.<br />


ROBERT W.<br />


G<br />



AND<br />


Above: Dr William Randy Jungman<br />

and Dr Julie Kangas in <strong>the</strong> late<br />

1980s.<br />

Below: Dr Robert D. Jungman and<br />

son Dr William Randy Jungman with<br />

<strong>the</strong> senior Dr.’s first dental <strong>of</strong>fice door<br />

from Iowa, celebrating <strong>the</strong> completion<br />

<strong>of</strong> <strong>the</strong>ir current, Citracado Dental<br />

<strong>of</strong>fice, 1996.<br />

Opposite page, top and middle: The<br />

Citracado legacy continues with two<br />

<strong>of</strong> Dr Jungman and Dr Kangas’ sons<br />

now a part <strong>of</strong> <strong>the</strong> dental<br />

practice. Shown in this 2019 photo<br />

are (from left to right) Dr. Robert<br />

Jungman, Dr. Julie Kangas, Dr. Wm.<br />

Randy Jungman, and Dr. Nicolaus<br />

Jungman.<br />

Opposite page, bottom: (From left to<br />

right) Eagle Scout Nick Jungman,<br />

Eagle Scout Brian Jungman, proud<br />

mom Dr. Julie Kangas, happy dad Dr.<br />

Randy Jungman, Eagle Scout David<br />

Jungman, and Eagle Scout Dr. Robert<br />

Jungman, 2013.<br />

There is no greater example <strong>of</strong> a legacy<br />

family dental practice in San Diego County<br />

than <strong>Escondido</strong>’s Citracado Dental Group.<br />

Founded by second generation dentist, Dr.<br />

William Randy Jungman in 1980, he followed<br />

his fa<strong>the</strong>r and bro<strong>the</strong>r into dentistry. Dr. Randy<br />

met <strong>the</strong> love <strong>of</strong> his life, Dr. Julie E. Kangas, and<br />

<strong>the</strong>y married upon her 1981 graduation, also<br />

from USC.<br />

The dental legacy began with Dr. Robert D.<br />

Jungman (University <strong>of</strong> Iowa-1947). Practicing<br />

a few years in West Des Moines, he was called to<br />

Korean War duty as a U.S. Navy dentist.<br />

Stationed in San Diego, which he loved,<br />

discovering that “winters are optional” here. Dr.<br />

Randy Jungman spent time in his fa<strong>the</strong>r’s <strong>of</strong>fice<br />

and saw that this pr<strong>of</strong>ession <strong>of</strong>fered him a<br />

perfect mix <strong>of</strong> serving in healthcare, getting to<br />

know people on a personal level, and using his<br />

loves for art and science. Dr. Jungman’s older<br />

bro<strong>the</strong>r, Dr. Greg Jungman, moved to Colorado<br />

in 1976.<br />

Dr. Randy Jungman opened his first <strong>of</strong>fice in<br />

a tiny building on Broadway. After working<br />

opposite days with his wife and dental partner,<br />

<strong>the</strong>y moved to <strong>the</strong> Del Norte Plaza in 1985. By<br />

<strong>the</strong> early 1990’s it was apparent that <strong>the</strong><br />

personalized dental care provided by Dr.<br />

Jungman & Dr. Kangas was successful beyond<br />

<strong>the</strong>ir imagination. They were fortunate to be<br />

able to build a larger and more modern <strong>of</strong>fice. In<br />

1996 <strong>the</strong>y moved into <strong>the</strong>ir third and final<br />

location for Citracado Dental, on El Norte<br />

Parkway. This mission style building was<br />

designed by a college friend, architect Art Sturz<br />

<strong>of</strong> Santa Barbara. Designed from <strong>the</strong> inside out,<br />

it accommodates all <strong>the</strong> modern and<br />

technological advances that are needed today, in<br />

a very timeless and comfortable <strong>of</strong>fice.<br />

Doctors Jungman and Kangas have been<br />

continually busy seeing patients, and growing<br />

<strong>the</strong>ir dental practice. They have always had a<br />

personal commitment that dental care be<br />

available to as many in our community as<br />

possible. This has included extended hours and<br />

Saturdays. In addition to <strong>the</strong> Jungman and<br />

Kangas family, Citracado has had o<strong>the</strong>r long<br />

term associates to provide <strong>the</strong>ir same level <strong>of</strong><br />

care. They maintain a team <strong>of</strong> skilled dental<br />

hygienists, and are committed to <strong>the</strong>ir patient’s<br />

preventive health. Additionally, <strong>the</strong>y provide <strong>the</strong><br />

specialty services <strong>of</strong> a periodontist and an<br />

endodontist to provide complete family<br />

dentistry in <strong>the</strong>ir <strong>of</strong>fice. They value <strong>the</strong>ir long<br />

term staff, and know patients love seeing <strong>the</strong>ir<br />

familiar faces when <strong>the</strong>y come in. Citracado<br />

Dental has over 150 Five Star Google reviews<br />

from <strong>the</strong>ir wonderful and thoughtful patients.<br />

1 5 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Citracado Dental has continued to stay at <strong>the</strong><br />

forefront <strong>of</strong> dentistry. They <strong>of</strong>fer “same day”<br />

crowns, 3-D x-ray technology, as well as<br />

Invisalign orthodontics and dental implants in<br />

our <strong>of</strong>fice. Among <strong>the</strong>ir newest pr<strong>of</strong>essional<br />

services <strong>of</strong>fered are dental sleep apnea appliances<br />

and saliva DNA testing for advanced periodontal<br />

care and total health dentistry. Their love for<br />

dentistry was passed on to <strong>the</strong>ir children, as two<br />

<strong>of</strong> <strong>the</strong> four sons followed <strong>the</strong>m into dentistry. Dr.<br />

Robert W. Jungman (named after his grandfa<strong>the</strong>r)<br />

graduated from <strong>the</strong> UCLA School <strong>of</strong> Dentistry in<br />

2012, and after a residency at UCLA, he joined<br />

<strong>the</strong> practice. He is now a partner and <strong>the</strong> clinical<br />

director. Dr. Nick Jungman graduated from USC’s<br />

School <strong>of</strong> Dentistry in 2018, like his parents, and<br />

after completing his residency in Santa Barbara,<br />

he joined <strong>the</strong> practice as well.<br />

They have also been very involved with <strong>the</strong><br />

<strong>Escondido</strong> community from <strong>the</strong> beginning. Dr.<br />

Jungman has become and remained very<br />

involved with <strong>the</strong> <strong>Escondido</strong> Jaycees, The Boys<br />

& Girls Clubs and <strong>the</strong> Boys Scouts <strong>of</strong> America.<br />

Dr. Kangas is active in <strong>the</strong> American Business<br />

Woman’s Association and is a Chamber <strong>of</strong><br />

Commerce Ambassador. They are proud parents<br />

<strong>of</strong> four Eagle Scouts.<br />

The doctors and team <strong>of</strong> Citracado Dental are<br />

committed to providing <strong>the</strong> highest level <strong>of</strong> care<br />

in a comfortable and affordable manner. From<br />

our family to yours-we promise to always treat<br />

you like family!<br />

Q u a l i t y o f L i f e F 1 5 5




G<br />

Above: Jean Farke (left) and Marjorie<br />

Vaile, members <strong>of</strong> <strong>the</strong> Steering<br />

Committee for <strong>the</strong> Friends <strong>of</strong> <strong>the</strong><br />

Library in 1970.<br />

The Friends <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Library<br />

2018-2019 Board <strong>of</strong> Directors. Seated<br />

(from left to right): Patricia Crosby,<br />

library director; Mary Roy, secretary;<br />

Jim Tisdale, vice president; Elmer<br />

Cameron, president; and Cookie<br />

Allen, library volunteer coordinator.<br />

Standing (from left to right): Directors<br />

Linda Faulkner, Marlene Hoover,<br />

Georgia Chonko, Marge Kelley, Linda<br />

Parker, and Judy Tisdale; and Linda<br />

Atkinson, shop coordinator. Not<br />

shown: Christel Lu<strong>the</strong>r, treasurer.<br />

Friends <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Library began with<br />

a seven-member steering committee <strong>of</strong> local<br />

citizens who agreed to handle details <strong>of</strong><br />

organizing this group. Dorothy Flessa chaired<br />

<strong>the</strong> committee and <strong>the</strong> charter meeting <strong>of</strong><br />

<strong>the</strong> Friends was held June 7, 1970, at which<br />

time forty-four charter members adopted<br />

<strong>the</strong> organization’s constitution and bylaws.<br />

Richard Kornhauser served as president for<br />

<strong>the</strong> initial 1970-71 term. Graham Humphrey<br />

was librarian.<br />

At that time, <strong>the</strong> 6,000-square-foot library,<br />

built in 1956, was located at Kalmia and<br />

Third Avenue. It is now <strong>the</strong> library’s Pioneer<br />

Room which houses its collection <strong>of</strong> local<br />

<strong>Escondido</strong> history and genealogy research<br />

materials. The current two-story, 40,000-<br />

square-foot library on <strong>the</strong> same block was<br />

built in 1980 and underwent a major renovation<br />

in 2010.<br />

The Friends held <strong>the</strong>ir first <strong>of</strong> many book<br />

fairs and sales October 28, 1972, earning about<br />

$450. Most <strong>of</strong> <strong>the</strong> items for sale were discards<br />

and duplicate books weeded from <strong>the</strong> Library’s<br />

existing collection. In April 1973, Friends<br />

volunteers began manning a small area within<br />

<strong>the</strong> old Library on <strong>the</strong> first Friday <strong>of</strong> each month<br />

to sell books and records. That little area grew<br />

into a small shop.<br />

Now, approaching 50 years from <strong>the</strong> Friends<br />

founding, a current 11-member Board <strong>of</strong><br />

Directors administers <strong>the</strong> Friends <strong>of</strong> <strong>the</strong> Library<br />

and membership averages about 300 people,<br />

with some 50 volunteers helping to operate <strong>the</strong><br />

shop. The Friends Book Shop occupies a<br />

prominent space inside <strong>the</strong> library and is open<br />

forty hours a week.<br />

The shop is stocked with books, magazines,<br />

CDs, DVDs, and more, all donated from<br />

residents <strong>of</strong> <strong>the</strong> community. Books are priced<br />

very reasonably all <strong>the</strong> time, and half-price sales<br />

are held in <strong>the</strong> shop almost every month.<br />

Proceeds from <strong>the</strong> shop consistently average<br />

about $75,000 a year which allows <strong>the</strong> Friends<br />

1 5 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

to provide college scholarships to dedicated<br />

staff employees, and to sponsor a host <strong>of</strong><br />

library programs that serve all ages <strong>of</strong> <strong>the</strong><br />

community. We support a very active and<br />

progressive library and just some <strong>of</strong> <strong>the</strong>se<br />

programs are listed below.<br />

Every year, <strong>the</strong> Summer Reading Challenge<br />

enrolls hundreds <strong>of</strong> patrons in all age groups.<br />

Youth Services Division presents BabyLapsit for<br />

newborns to toddlers to enjoy great books, fun<br />

songs and rhymes; The Toddler Tales program<br />

shares bilingual stories and songs; Inclusive Art<br />

Club where children <strong>of</strong> all ages and abilities<br />

enjoy stories and create art from favorite<br />

pictures books; Rhymes and Reading Storytime<br />

aimed at preparing preschoolers to enter<br />

kindergarten; Knights Realm Chess Club for<br />

ages 6-12; Paws for Reading for children to read<br />

aloud to Certified Pet Therapy Dogs and<br />

improve <strong>the</strong>ir reading skills; an occasional PJ<br />

Storytime where kids come to <strong>the</strong> library in <strong>the</strong><br />

evening in <strong>the</strong>ir pajamas and bring <strong>the</strong>ir favorite<br />

stuffed animal to listen to some great stories,<br />

and a Sci-Fun Science Club <strong>of</strong>fering cool science<br />

experiments for kids, taught by a retired<br />

scientist. A big hit is <strong>the</strong> annual John Abrams’<br />

Animal Magic program.<br />

Teen programs include a Burritos & Books<br />

reading club; TeenTasticFunTime arts & crafts;<br />

Safe Space <strong>Escondido</strong> for ages 12-17 in a safe<br />

and friendly space to be yourself, meet new<br />

people, and participate in craft activities; Virtual<br />

Reality at <strong>the</strong> library for teens and adults to<br />

interact with unusual creatures and explore<br />

familiar and o<strong>the</strong>rworldly landscapes.<br />

Adult programs include a very popular Winter<br />

Concert Series <strong>of</strong> pr<strong>of</strong>essional musicians;<br />

<strong>Escondido</strong> Writers Group; Rincon Literario<br />

Bilingual Book Club; Second Tuesday Book Club;<br />

two Adult Graphic Novel Clubs; Book Club in a<br />

Bag program; and a variety <strong>of</strong> occasional events<br />

like (Halloween) Boos & Booze to learn about<br />

brewing craft beers, and a Succulent Swap for<br />

gardeners and gardeners-to-be.<br />

G<br />

Above: The Friends <strong>of</strong> <strong>the</strong> Library<br />

Book Shop.<br />

Below: Attendees line up in <strong>the</strong><br />

Children’s Library area in anticipation<br />

<strong>of</strong> <strong>the</strong> Animal Magic program.<br />

Q u a l i t y o f L i f e F 1 5 7




The North County Cemetery District—a<br />

consolidation <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> Cemetery<br />

District and <strong>the</strong> San Marcos Cemetery District—<br />

was formed in 1984. This combined <strong>the</strong><br />

resources <strong>of</strong> <strong>the</strong> two districts to provide a higher<br />

level <strong>of</strong> service and to standardize <strong>the</strong> policy and<br />

prices for residents and taxpayers <strong>of</strong> <strong>the</strong> district.<br />

The roots <strong>of</strong> <strong>the</strong> North County Cemetery<br />

District can be traced all <strong>the</strong> way back to <strong>the</strong> late<br />

1800s. In fact, <strong>the</strong> first recorded burial in<br />

<strong>the</strong> area occurred in 1878. With <strong>the</strong> death <strong>of</strong><br />

Charles Thomas (part <strong>of</strong> <strong>the</strong> family which<br />

established <strong>the</strong> <strong>Escondido</strong> Land & Town<br />

Company) eleven years later, <strong>the</strong> Oak Hill<br />

Cemetery was <strong>of</strong>ficially established. The<br />

<strong>Escondido</strong> Land & Town Company deeded<br />

thirty-four acres <strong>of</strong> land along <strong>the</strong> sou<strong>the</strong>ast<br />

border <strong>of</strong> Rincon Del Diablo for use as a<br />

burial ground.<br />

“Back <strong>the</strong>n, <strong>the</strong> location was quite a distance<br />

from town,” said Dennis Shepard, general<br />

manager <strong>of</strong> <strong>the</strong> District Office. “Of course, <strong>the</strong><br />

town has grown quite a bit since <strong>the</strong>n. Our site<br />

has grown from 34 acres to 150 acres.”<br />

The Oak Hill Cemetery Association, a<br />

voluntary group, was formed in October <strong>of</strong> 1889<br />

to administer <strong>the</strong> cemetery. Many local<br />

volunteers assisted. Albert Bandy constructed a<br />

decorative archway for <strong>the</strong> entry gate which<br />

remains to this day.<br />

Oak Hill Memorial Park is a public owned<br />

cemetery, paid for by a specific population<br />

through <strong>the</strong>ir taxes. The North County<br />

Cemetery District administers <strong>the</strong> cemetery and<br />

is governed by a five-member Board <strong>of</strong> Trustees.<br />

The district consists <strong>of</strong> two cemeteries—Oak<br />

Hill Memorial Park on Glen Ridge Road in<br />

<strong>Escondido</strong> and San Marcos Cemetery on<br />

Mulberry Drive in San Marcos.<br />

1 5 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

“We provide a history <strong>of</strong> service to <strong>the</strong><br />

community,” said Shepard, who has served with<br />

<strong>the</strong> district in two different capacities since<br />

1991. “The individuals involved with <strong>the</strong><br />

district are members <strong>of</strong> <strong>the</strong> community who<br />

have helped <strong>the</strong> community grow.”<br />

One constant remains. Community residents<br />

value <strong>the</strong>ir cultural and family histories.<br />

“During services or watching people visiting<br />

<strong>the</strong>ir families here, you can’t help notice <strong>the</strong><br />

tremendous pride <strong>the</strong>y have in family heritage,”<br />

said Shepard.<br />

Serving its community and providing<br />

outreach within <strong>the</strong> community is very important<br />

to <strong>the</strong> North County Cemetery District.<br />

“We do our best to positively impact our<br />

community,” said Shepard. “We partner with <strong>the</strong><br />

Allied Veterans Council <strong>of</strong> <strong>Escondido</strong> for a<br />

Memorial Day service. We also partner with<br />

o<strong>the</strong>r organizations, such as <strong>the</strong> Audubon<br />

Society, whose members stop by on a regular<br />

basis. Our location is ideal for birdwatching.<br />

Then, <strong>the</strong>re are those people who like to visit<br />

<strong>the</strong> grounds to take walks every day.”<br />

Each Memorial Day at Oak Hill, a special<br />

service is held to honor American war dead. The<br />

service features an avenue <strong>of</strong> flags, ritual <strong>of</strong> <strong>the</strong><br />

flowers and a roll call <strong>of</strong> <strong>the</strong> current year’s<br />

deceased veterans.<br />

That’s not <strong>the</strong> only special event to be held at<br />

<strong>the</strong> cemetery. In 2004, <strong>the</strong> cemetery introduced an<br />

event in late October called “Echoes <strong>of</strong> <strong>the</strong> Past.”<br />

Organized by <strong>the</strong> <strong>Escondido</strong> <strong>History</strong> Center, its<br />

purpose was to brea<strong>the</strong> life into memory by<br />

selecting some <strong>of</strong> <strong>the</strong> decedents and having actors<br />

portray <strong>the</strong>m for visitors. Dressed in period<br />

clothing, <strong>the</strong> actors were coached to accurately<br />

interpret <strong>the</strong> individuals being depicted. The event<br />

attracted residents to one <strong>of</strong> <strong>Escondido</strong>’s beautiful<br />

landmarks and generated pride and interest in <strong>the</strong><br />

community’s unique history and heritage.<br />

Clearly, Oak Hill Memorial Park has done its<br />

part to positively impact <strong>the</strong> community it serves.<br />

But, it is always a work in progress. The past<br />

copings surrounding family plots, <strong>the</strong> windmill<br />

and reservoir, and some roads have been ei<strong>the</strong>r<br />

removed or changed. Now, a lake and niche area<br />

is on <strong>the</strong> west side and Babyland is gently tucked<br />

on <strong>the</strong> east corner. In <strong>the</strong> future, Oak Hill will<br />

have features for a scattering garden, a committal<br />

center for ceremonies and family ga<strong>the</strong>ring.<br />

Irrespective <strong>of</strong> design, Oak Hill Memorial Park<br />

will continue to represent <strong>the</strong> community.<br />

Q u a l i t y o f L i f e F 1 5 9



G<br />

The members <strong>of</strong> <strong>the</strong> Rotary Club <strong>of</strong><br />

<strong>Escondido</strong> in 1959.<br />

Rotary is an organization <strong>of</strong> business and<br />

pr<strong>of</strong>essional men and women united worldwide<br />

who provide humanitarian service, encourage<br />

high ethical standards in all vocations and help<br />

build goodwill and peace in <strong>the</strong> world.<br />

The first organizational meeting <strong>of</strong> <strong>the</strong> Rotary<br />

club <strong>of</strong> <strong>Escondido</strong> was held at <strong>the</strong> Lake Hodges<br />

Restaurant in March <strong>of</strong> 1924. Club 33 <strong>of</strong> San<br />

Diego sponsored <strong>the</strong> chartering <strong>of</strong> <strong>the</strong><br />

<strong>Escondido</strong> Club on October 20, 1924. The charter<br />

membership <strong>of</strong> <strong>the</strong> club consisted <strong>of</strong> 25<br />

<strong>Escondido</strong> business and pr<strong>of</strong>essional leaders<br />

including bankers, farmers, businessmen, a<br />

newspaper editor, a doctor, dentist, lawyer,<br />

pharmacist, and school superintendent. In<br />

November <strong>of</strong> 1924 <strong>the</strong> club held its first meeting<br />

at <strong>the</strong> Vale View Restaurant just east <strong>of</strong> 9th<br />

Avenue. Today, no less than 10 North San Diego<br />

County Rotary Clubs claim <strong>the</strong> Rotary Club <strong>of</strong><br />

<strong>Escondido</strong> as <strong>the</strong>ir sponsor.<br />

At <strong>the</strong> time <strong>of</strong> <strong>the</strong> Rotary Club’s chartering in<br />

1924 <strong>Escondido</strong>’s population <strong>of</strong> 3,000 inhabitants<br />

enjoyed a prosperous city whose major<br />

crops were grapes and a growing citrus industry.<br />

<strong>Escondido</strong> had incorporated October 8, 1888,<br />

and annually celebrated a Grape Day Festival<br />

every September 9th, California Statehood Day.<br />

The event drew thousands <strong>of</strong> people from<br />

around <strong>the</strong> area, some arriving by train from<br />

Oceanside. The only parade with more entries<br />

in Sou<strong>the</strong>rn California was <strong>the</strong> famous Rose<br />

Parade in Pasadena.<br />

The Rotary Club <strong>of</strong> <strong>Escondido</strong> and its members,<br />

as do all Rotary Clubs, believe that <strong>the</strong><br />

objective <strong>of</strong> Rotary is to “encourage and foster<br />

<strong>the</strong> ideal <strong>of</strong> service as a basis <strong>of</strong> worthy enterprise.”<br />

There are four areas by which this “ideal<br />

<strong>of</strong> service” is fostered: through <strong>the</strong> development<br />

<strong>of</strong> acquaintance as <strong>the</strong> opportunity for service;<br />

<strong>the</strong> promotion <strong>of</strong> high ethical standards in business<br />

and pr<strong>of</strong>essions; through service in one’s<br />

personal, business and community life; and <strong>the</strong><br />

advancement <strong>of</strong> international understanding,<br />

goodwill and peace.<br />

Over <strong>the</strong> years since <strong>the</strong> Chartering in 1924,<br />

<strong>the</strong> Rotary Club <strong>of</strong> <strong>Escondido</strong> has built and<br />

maintained strong Community and<br />

International ties. Throughout <strong>the</strong> years<br />

Community Service Grants through <strong>the</strong> Club’s<br />

501(c)(3) <strong>Escondido</strong> Rotary Foundation have<br />

contributed millions <strong>of</strong> dollars to several<br />

<strong>Escondido</strong> non-pr<strong>of</strong>its and charitable organizations<br />

including scholarships given to deserving<br />

seniors from area high schools. Local elementary,<br />

middle school and high school aged students<br />

have been annually honored for <strong>the</strong>ir<br />

scholarship and Service-Above-Self.<br />

Since 1998 <strong>the</strong> Rotary Club <strong>of</strong> <strong>Escondido</strong> has<br />

been recognized as one <strong>of</strong> <strong>the</strong> largest contributors<br />

in all <strong>of</strong> <strong>the</strong> District 5340 to <strong>the</strong> Rotary<br />

1 6 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

International’s Polio Plus Program. Also on <strong>the</strong><br />

international Rotary scene <strong>the</strong> Club has contributed<br />

time, medical supplies and money to<br />

areas in <strong>the</strong> world consumed by local disasters<br />

and need including building houses in Ecuador<br />

and Thailand. Through participation in<br />

International Grants <strong>the</strong> club has provided<br />

funds for Education and Literacy in Liberia,<br />

Monrovia East Africa and Ghana, Africa.<br />

Support has been given to disease prevention<br />

and treatment in Uganda, Africa, clean water<br />

projects in Ecuador and through <strong>the</strong> 1,000<br />

Smiles Dental Project in Ensenada, Mexico.<br />

For <strong>the</strong> past several years The Rotary Club <strong>of</strong><br />

<strong>Escondido</strong> has supported <strong>the</strong> San Pasqual<br />

Academy through many activities such as issuing<br />

school supplies and clothing for <strong>the</strong> popular<br />

“Shop ‘til you Drop” day. Funds and labor were<br />

provided for a storage shed augmenting <strong>the</strong><br />

Academy’s athletic field and provided building<br />

materials and labor for a “Serenity Garden” constructed<br />

during <strong>the</strong> annual “Rotarian’s at<br />

Work Day.” Holiday gifts from <strong>Escondido</strong><br />

Rotarians are made available to all Academy students<br />

at Christmas.<br />

What is <strong>the</strong> future <strong>of</strong> <strong>the</strong> Rotary Club <strong>of</strong><br />

<strong>Escondido</strong>? The membership aspires to be a<br />

group <strong>of</strong> irreverent jokesters, full <strong>of</strong> fun with <strong>the</strong><br />

desire to sing and sing loudly, on or <strong>of</strong>f key. The<br />

Club consists <strong>of</strong> local leaders who want to give<br />

back to <strong>the</strong> community supporting local nonpr<strong>of</strong>its,<br />

our youth and charities. The Rotary<br />

Club <strong>of</strong> <strong>Escondido</strong> will continue to look for<br />

avenues to grow, personally, and to help o<strong>the</strong>rs,<br />

throughout <strong>the</strong> nation and <strong>the</strong> world.<br />

We are proud to be Rotarians.<br />

G<br />

Above: The Rotary Club <strong>of</strong> <strong>Escondido</strong><br />

present day.<br />

Below: Past presidents <strong>of</strong> <strong>the</strong> Rotary<br />

Club <strong>of</strong> <strong>Escondido</strong>.<br />

Q u a l i t y o f L i f e F 1 6 1

G<br />


Above: The original <strong>Escondido</strong><br />

High School.<br />

Below: Del Lago Academy–Campus <strong>of</strong><br />

Applied Science.<br />

What are <strong>the</strong> hallmarks <strong>of</strong> an outstanding<br />

educational system with a commitment to <strong>the</strong><br />

academic and social/emotional well-being <strong>of</strong> its<br />

students? For over 125 years, <strong>the</strong> <strong>Escondido</strong><br />

Union High School District (EUHSD) has been<br />

committed to providing its students with <strong>the</strong><br />

necessary skills to be successful in <strong>the</strong> school to<br />

career pathway. Since <strong>the</strong> District first opened<br />

its doors in 1894, EUHSD has inspired and<br />

guided students to reach <strong>the</strong>ir personal goals.<br />

Beginning with <strong>Escondido</strong> High School in<br />

1894 and now on every campus including<br />

Orange Glen (1963), <strong>Escondido</strong> Adult School<br />

(1968), San Pasqual (1972), <strong>Valley</strong> (1971), and<br />

Del Lago Academy–Campus <strong>of</strong> Applied Science<br />

(2013), you will find a unique learning<br />

environment in which students are thriving. With<br />

nationally recognized Advanced Placement,<br />

Career Technical Education, Independent Study,<br />

after school enrichment, career exploration,<br />

STEM and more, opportunities to explore and<br />

grow are abundant. Today, over 180 courses are<br />

available and rigorous graduation requirements<br />

help to ensure <strong>the</strong> more than 7400 diverse<br />

students are well prepared for <strong>the</strong> competitive<br />

and global world <strong>of</strong> tomorrow. Graduates<br />

showcase <strong>the</strong>ir readiness for <strong>the</strong>ir future by<br />

earning acceptance into some <strong>of</strong> our nation’s<br />

most prestigious colleges, universities, and trade<br />

schools. O<strong>the</strong>rs admirably commit to <strong>the</strong> military<br />

or choose to pursue a variety <strong>of</strong> career pathways.<br />

Many remain in, or return to, <strong>Escondido</strong> sharing<br />

<strong>the</strong>ir expertise, running <strong>the</strong>ir businesses, or<br />

raising <strong>the</strong>ir families.<br />

The District embraces <strong>the</strong> responsibility <strong>of</strong><br />

public education for every child. EUHSD<br />

teachers, staff and administrators work alongside<br />

parents and community members to inspire and<br />

reassure students as <strong>the</strong>y develop into<br />

responsible, productive and engaged citizens.<br />

We are fortunate to be able to <strong>of</strong>fer personalized<br />

assistance to students through support services<br />

such as special education, counseling and<br />

tutoring programs. Students also learn <strong>the</strong> value<br />

<strong>of</strong> making wise informed choices to positively<br />

impact <strong>the</strong>ir future physical/emotional health.<br />

Each EUHSD campus is committed to<br />

building critical thinking and problem solving<br />

skills so that when students graduate, <strong>the</strong>y are<br />

ready for college, ready for work–ready for life.<br />

The <strong>Escondido</strong> Union High School District<br />

remains dedicated to educating future<br />

generations as <strong>the</strong>y develop <strong>the</strong>ir knowledge<br />

and skills for success.<br />

1 6 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y


LEAGUE ® OF<br />


COUNTY<br />

<strong>Escondido</strong> is home to Assistance League ® <strong>of</strong><br />

Inland North County, an all-volunteer nonpr<strong>of</strong>it<br />

organization helping to transform <strong>the</strong> lives <strong>of</strong><br />

children and adults through community programs.<br />

In 1982, a group <strong>of</strong> eighty women<br />

established a chapter <strong>of</strong> National Assistance<br />

League ® . To fund <strong>the</strong> programs <strong>of</strong> <strong>the</strong> chapter, a<br />

thrift shop called The Bargain Box was opened<br />

in a rented building on <strong>Escondido</strong> Boulevard<br />

with a cigar box as a cash register.<br />

After several years, a capital campaign to<br />

purchase a building was established. This<br />

campaign along with $50,000 in winnings from<br />

<strong>the</strong> Paul Newman recipe contest won by<br />

member, Janet Su<strong>the</strong>rland, and $10,000<br />

donated by Major Market, enabled <strong>the</strong> chapter<br />

to purchase <strong>the</strong> AAA property on East <strong>Valley</strong><br />

Parkway. With <strong>the</strong> growth <strong>of</strong> <strong>the</strong> chapter and its<br />

programs, a larger building rapidly became<br />

necessary. In 2005, a two-story facility was<br />

constructed at <strong>the</strong> East <strong>Valley</strong> location thanks to<br />

a second capital campaign and a generous<br />

donation from Matt and Jean McLaughlin.<br />

The chapter has grown to over 150 members<br />

and nine community service programs that assist<br />

children, homeless adults and seniors in need.<br />

Operation School Bell ® helps build self-confidence<br />

and improve school attendance by providing new<br />

clo<strong>the</strong>s and shoes to over 2,000 students in grades<br />

K-12 each year. The Scholarship Program awards<br />

over $100,000 to high school seniors and college<br />

nursing, paramedic, trade and industry students.<br />

Students graduating from San Pasqual Academy, a<br />

residential school for foster teens, are helped toward<br />

an independent life through Operation Duffel Bags.<br />

The donated duffel bags are filled with items<br />

graduates need to begin life on <strong>the</strong>ir own. Recently,<br />

<strong>Escondido</strong> Union High School District foster and<br />

homeless graduates were added to <strong>the</strong> program.<br />

The chapter continues to fund its programs<br />

through its Thrift and Consignment Shop located at<br />

2068 E. <strong>Valley</strong> Parkway. The shop <strong>of</strong>fers quality<br />

items in a clean and friendly environment. It accepts<br />

donations <strong>of</strong> gently used items during business<br />

hours from 10 a.m. to 4 p.m., Tuesday through<br />

Saturday. Please call (760) 746-7532 or visit<br />

www.assistanceleague.org/inland-north-county.<br />

Q u a l i t y o f L i f e F 1 6 3




G<br />

Above: Betty and Melvin Cohn.<br />

Below: Hawthorne Veteran and<br />

Family Resource Center.<br />

On May 20, 1979, volunteers from fourteen<br />

different faith communities in <strong>the</strong> <strong>Escondido</strong><br />

and surrounding inland area met to respond to<br />

<strong>the</strong> growing crisis <strong>of</strong> poverty and homelessness<br />

in <strong>the</strong>ir communities. Each congregation agreed<br />

to take ownership <strong>of</strong> one month by voluntarily<br />

distributing emergency food, clothing and o<strong>the</strong>r<br />

basics resources. In 1980, Mary Dunn became<br />

first board president.<br />

Working alongside o<strong>the</strong>r local organizations<br />

and people from all walks <strong>of</strong> life, Interfaith<br />

Community Services became a secular 501c (3)<br />

not-for- pr<strong>of</strong>it organization in 1982. Although<br />

Interfaith had primarily been a volunteer-led<br />

organization up to this point, Suzanne Pohlman<br />

became its first employee that same year.<br />

Celebrating forty-two years <strong>of</strong> service,<br />

Interfaith has grown to become <strong>the</strong> largest social<br />

service organization in North San Diego County.<br />

With over 220 employees and thousands <strong>of</strong><br />

volunteers, Interfaith <strong>of</strong>fers its multi-faceted<br />

programs at numerous locations. Services include<br />

food and basic needs assistance, employment<br />

help, tax and legal services, mental health and<br />

substance use services, and housing. Last year,<br />

Interfaith served 20,717 unique people, including<br />

5,328 children, 798 veterans, and 1,477 men,<br />

women and children housed. Interfaith’s model <strong>of</strong><br />

Helping People Help Themselves ensures <strong>the</strong><br />

commitment <strong>of</strong> each person served to be part <strong>of</strong><br />

<strong>the</strong> positive change in <strong>the</strong>ir own life.<br />

Currently led by CEO, Greg Anglea<br />

and Board Chair, Reverend Meg Decker,<br />

Interfaith pays honor to its historical donor and<br />

volunteer leaders:<br />

• Betty and Melvin Cohn Center, Interfaith<br />

headquarters<br />

• Hawthorne Veteran and Family Resource Center,<br />

in honor <strong>of</strong> Dorothy and Tom Hawthorne and<br />

home to <strong>the</strong> Recuperative Care Program,<br />

• Raymond’s Refuge, in honor <strong>of</strong> Caroline and<br />

Jack Raymond<br />

• <strong>Escondido</strong> Community Sobering Services, a<br />

program <strong>of</strong> <strong>the</strong> Joan and Lee James Recovery<br />

and Wellness Center.<br />

For five years, Interfaith has achieved a fourstar<br />

rating from Charity Navigator. Only twelve<br />

percent <strong>of</strong> charities in <strong>the</strong> U.S. have attained this<br />

prestigious rating.<br />

1 6 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Palomar Mountain’s historic artesian well. Daphne Fletcher photograph.<br />

Q u a l i t y o f L i f e F 1 6 5

1 6 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y<br />

The historic Ferrara Winery. Forgotten Barrel,<br />

LLC, photograph.

The Marketplace<br />

E s c o n d i d o ’ s r e s t a u r a n t s , b a n k s , a n d<br />

r e t a i l a n d c o m m e r c i a l e s t a b l i s h m e n t s<br />

o f f e r a n i m p r e s s i v e v a r i e t y o f c h o i c e s<br />

The Ken Blanchard Companies ® .......................................................1 6 8<br />

Toyota <strong>of</strong> <strong>Escondido</strong> .......................................................................1 7 0<br />

Alhiser-Comer Mortuary ................................................................1 7 2<br />

El Plantio Nursery ........................................................................1 7 4<br />

Arie de Jong and Hollandia Dairy ....................................................1 7 6<br />

Palomar Mountain Spring Water ......................................................1 7 8<br />

Rancho Guejito .............................................................................1 8 0<br />

Filippi’s Pizza Grotto ....................................................................1 8 2<br />

Henry Avocado Corporation ............................................................1 8 3<br />

Esperanza’s Tortilleria ...................................................................1 8 4<br />

Jack Powell Chrysler Dodge Jeep Ram...............................................1 8 5<br />

West <strong>Escondido</strong> Automotive & Transmission .......................................1 8 6<br />

OneWest Bank ..............................................................................1 8 7<br />

Volvo Specialist <strong>of</strong> <strong>Escondido</strong> ..........................................................1 8 8<br />

Sunny Side Kitchen .......................................................................1 8 9<br />

Visit <strong>Escondido</strong> .............................................................................1 9 0<br />

Downtown Business Association .......................................................1 9 1<br />

Ledge Media dba HPNbooks ............................................................1 9 2<br />

T h e M a r k e t p l a c e F 1 6 7

G<br />

Above: Spencer Johnson (left) and Ken<br />

Blanchard (right), co-authors <strong>of</strong> The<br />

One Minute Manager ® , in 1982.<br />

Below: Ken and Margie Blanchard at<br />

a ribbon-cutting ceremony in 1985.<br />


Ken Blanchard is one <strong>of</strong> <strong>the</strong> most influential<br />

leadership experts in <strong>the</strong> world. He is co-author<br />

<strong>of</strong> <strong>the</strong> iconic bestseller The One Minute<br />

Manager ® , with Spencer Johnson, and more than<br />

65 o<strong>the</strong>r books that have combined sales <strong>of</strong> 22<br />

million copies in 47 languages.<br />

The roots <strong>of</strong> The Ken Blanchard Companies ®<br />

began in 1976 when Ken, his wife, Margie, and<br />

<strong>the</strong>ir children, Scott and Debbie, traveled to San<br />

Diego during a sabbatical from his tenured<br />

pr<strong>of</strong>essorship at University <strong>of</strong> Massachusetts. After<br />

his speeches wowed attendees at a Young<br />

Presidents’ Organization (YPO) event, YPO leaders<br />

urged Ken to start his own consulting firm.<br />

With this encouragement from YPO, Ken and<br />

Margie decided to stay in San Diego. After a year<br />

<strong>of</strong> running successful seminars, <strong>the</strong>y invited six<br />

<strong>of</strong> <strong>the</strong>ir UMass colleagues—Laurie Hawkins, Fred<br />

Finch, Drea Zigarmi, Pat Zigarmi, Don Carew,<br />

and Eunice Parisi-Carew—to join <strong>the</strong>m as<br />

founding associates <strong>of</strong> <strong>the</strong>ir new company. They<br />

incorporated Blanchard ® in 1979 and had three<br />

goals: to make a difference in people’s lives; to<br />

drive human worth and effectiveness in <strong>the</strong><br />

workplace; and to help each organization <strong>the</strong>y<br />

work with become <strong>the</strong> provider, employer, and<br />

investment <strong>of</strong> choice. Today, Blanchard is one <strong>of</strong><br />

<strong>the</strong> largest family-owned businesses in San Diego.<br />

Ken, Margie, Scott, Debbie, and Tom McKee<br />

(Margie’s bro<strong>the</strong>r) own and operate <strong>the</strong> company.<br />

In <strong>the</strong>ir quarterly Family Council meetings, <strong>the</strong>y<br />

fur<strong>the</strong>r support each o<strong>the</strong>r in <strong>the</strong> multitude <strong>of</strong><br />

issues related to running <strong>the</strong> business.<br />

Blanchard <strong>of</strong>fers award-winning training<br />

programs with powerful models that are<br />

instantly applicable to <strong>the</strong> workplace. Based on<br />

decades <strong>of</strong> research and experience by renowned<br />

thought leaders, programs include such topics as<br />

1 6 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

trust, motivation, change, self leadership, and<br />

customer service as well as two <strong>of</strong> <strong>the</strong> world’s<br />

most widely used leadership frameworks: SLII ®<br />

and The One Minute Manager ® . Program content<br />

is proven to help organizations achieve<br />

operational goals while creating a great<br />

workplace experience for employees.<br />

Year after year, Blanchard has been recognized<br />

as a top place to work in San Diego and one <strong>of</strong> <strong>the</strong><br />

top leadership training companies worldwide.<br />

Much <strong>of</strong> this acclaim can be attributed to <strong>the</strong><br />

company’s unique culture.<br />

Employees receive a daily morning message<br />

from Ken with inspiring thoughts, shared<br />

victories, and requests for support.<br />

When <strong>the</strong> industry was impacted by September<br />

11, 2001, Ken was adamant about avoiding<br />

lay<strong>of</strong>fs. Top leaders agreed to defer all raises and<br />

aggressively cut expenses. After three lean years<br />

without a lay<strong>of</strong>f, <strong>the</strong> business flourished, and <strong>the</strong><br />

entire company went to Hawaii to celebrate. Then<br />

when <strong>the</strong> 2009 recession hit, everyone assembled<br />

again to brainstorm ways to increase revenue and<br />

reduce expenses—and again Blanchard came<br />

back, stronger than ever.<br />

Blanchard has a decades-long history <strong>of</strong><br />

supporting local communities.<br />

• Blanchard for O<strong>the</strong>rs is an employee-driven<br />

program that contributes to charitable<br />

organizations and relief funds.<br />

• A percentage <strong>of</strong> company pr<strong>of</strong>its go to<br />

Blanchard’s Give Back program, in which<br />

each employee chooses a 501(c)(3)<br />

organization to receive a donation from<br />

Blanchard in <strong>the</strong>ir name.<br />

• The Blanchard Ambassador Program invites<br />

associates to spend up to forty paid hours per<br />

year in service to o<strong>the</strong>rs.<br />

• The Blanchard Institute provides access to<br />

training and development programs that help<br />

students <strong>of</strong> all ages develop leadership skills.<br />

• Blanchard’s Infant at Work Program<br />

encourages parents to bring <strong>the</strong>ir baby to<br />

work until <strong>the</strong> age <strong>of</strong> six months, providing<br />

peace <strong>of</strong> mind for parents, reduced stress for<br />

coworkers, and socialization for <strong>the</strong> baby.<br />

• By enhancing systems and products to conserve<br />

natural resources, Blanchard’s corporate<br />

Sustainability Team ensures that sustainability<br />

is ingrained in <strong>the</strong> company culture.<br />

Finally, servant leadership is at <strong>the</strong> root <strong>of</strong><br />

everything that Blanchard does. “On <strong>the</strong> road to<br />

success, many organizations hit a plateau and<br />

struggle in getting to <strong>the</strong> next level,” says Ken.<br />

“We believe <strong>the</strong> key to breaking through is servant<br />

leadership—a management approach where<br />

people lead best when <strong>the</strong>y serve first.”<br />

G<br />

Left: Ken and Margie Blanchard.<br />

Below: The Ken Blanchard<br />

Companies ® Family Council (from<br />

left to right): Debbie Blanchard, Scott<br />

Blanchard, Ken Blanchard, Tom<br />

McKee, and Margie Blanchard.<br />

T h e M a r k e t p l a c e F 1 6 9



G<br />

Above: Nancy and Gary L Myers.<br />

Below: Toyota <strong>of</strong> <strong>Escondido</strong> is located<br />

at 231 Lincoln Parkway.<br />

The Myers family purchased Toyota <strong>of</strong><br />

<strong>Escondido</strong> in October 1978 with <strong>the</strong> dream<br />

<strong>of</strong> building a family-owned and operated Toyota<br />

dealership. Now, more than forty years later,<br />

Toyota <strong>of</strong> <strong>Escondido</strong> continues to serve<br />

thousands <strong>of</strong> satisfied customers throughout<br />

<strong>the</strong> county.<br />

With more than 300 employees and more<br />

than 1,200 new and used vehicles in its<br />

inventory, Toyota <strong>of</strong> <strong>Escondido</strong> is one <strong>of</strong> <strong>the</strong><br />

largest family-owned dealerships in sou<strong>the</strong>rn<br />

California and <strong>the</strong> second-largest car dealership<br />

in San Diego County.<br />

Located at 231 Lincoln Parkway, where<br />

Highway 78 meets Broadway, <strong>the</strong> dealership is<br />

headed up by family patriarch Gary L. Myers, a<br />

graduate <strong>of</strong> Los Angeles State University and<br />

a former member <strong>of</strong> <strong>the</strong> Air National Guard<br />

where he served with honor. The family laid<br />

<strong>the</strong> groundwork for <strong>the</strong> dealership you see<br />

here today.<br />

The early years focused on <strong>the</strong> development <strong>of</strong><br />

<strong>the</strong> sales and service departments as well as a<br />

management team to steer <strong>the</strong> ship. With <strong>the</strong><br />

addition <strong>of</strong> some key, hardworking employees,<br />

<strong>the</strong> dealership began to flourish.<br />

Meanwhile, <strong>the</strong> family was growing alongside<br />

<strong>the</strong> business. Gary pursued his passion for<br />

<strong>of</strong>froad and sailboat racing while wife Nancy<br />

Myers, a graduate <strong>of</strong> Criss Business College, was<br />

enjoying racing Flight <strong>of</strong> <strong>the</strong> Snowbirds,<br />

Lehmans, and Sabots. A clear <strong>the</strong>me was<br />

emerging—this family loved <strong>the</strong> outdoors! From<br />

<strong>the</strong> deserts to <strong>the</strong> ocean, racing was in <strong>the</strong>ir<br />

blood. A lifestyle that each <strong>of</strong> <strong>the</strong>ir children has<br />

adopted as well.<br />

Son Stephen Myers, a graduate <strong>of</strong> Sou<strong>the</strong>rn<br />

California Christian College serves as CFO at<br />

Toyota <strong>of</strong> <strong>Escondido</strong> while spending his spare<br />

time racing with his two daughters in <strong>the</strong> deserts<br />

<strong>of</strong> California and Baja.<br />

Daughter Cindy Myers relocated to Hawaii<br />

where she is raising her two sons, following her<br />

time in <strong>the</strong> 63rd U.S. Army Reserve Command in<br />

Desert Shield and Desert Storm. Cindy has her<br />

captain’s license and private airplane license. Son<br />

Daniel Myers is a graduate <strong>of</strong> California State<br />

University Long Beach with a business degree.<br />

Dan works for Toyota <strong>of</strong> <strong>Escondido</strong> as <strong>the</strong> general<br />

manager. Dan has two girls and one boy and still<br />

enjoys <strong>of</strong>f-road racing regularly.<br />

Son Andrew Myers is a graduate <strong>of</strong> California<br />

State University Long Beach with a business<br />

degree. Andrew has two daughters and enjoys<br />

<strong>of</strong>f-road racing as well.<br />

1 7 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

“Toyota <strong>of</strong> <strong>Escondido</strong> has truly become a<br />

family business and it’s been a great source <strong>of</strong><br />

pride,” said Gary Myers. “It’s been a thrill to watch<br />

my sons embrace <strong>the</strong> automotive business.”<br />

Over <strong>the</strong> years, Toyota <strong>of</strong> <strong>Escondido</strong> has<br />

continually led San Diego County in new<br />

Toyota truck sales and Toyota certified used<br />

sales. Toyota <strong>of</strong> <strong>Escondido</strong> has also consistently<br />

ranked in <strong>the</strong> top 10 <strong>of</strong> all 77 dealers in<br />

<strong>the</strong> Los Angeles region in total new Toyotas<br />

sold annually.<br />

With a total <strong>of</strong> 70 service stalls, including 20<br />

built to accommodate Toyota’s new and much<br />

larger full-size Tundra trucks, Toyota <strong>of</strong><br />

<strong>Escondido</strong> is readily equipped to handle all <strong>of</strong><br />

its customer needs. The dealership also takes<br />

pride in its wide assortment <strong>of</strong> parts and<br />

accessories for both cars and trucks.<br />

Toyota <strong>of</strong> <strong>Escondido</strong>’s Truck Center also <strong>of</strong>fers<br />

one <strong>of</strong> <strong>the</strong> most complete truck parts and<br />

accessories selections in <strong>the</strong> region, with a large<br />

inventory <strong>of</strong> custom tires, wheels, suspensions<br />

and performance exhaust systems. Its awardwinning<br />

Truck Center is an expert in installing<br />

lift kits, performance exhaust systems, custom<br />

tires, wheels and much more.<br />

Clearly, <strong>the</strong> success <strong>of</strong> Toyota <strong>of</strong> <strong>Escondido</strong> is<br />

a testament to <strong>the</strong> commitment and hard work<br />

<strong>of</strong> <strong>the</strong> Myers’ family. With a team <strong>of</strong> dedicated<br />

and experienced employees, <strong>the</strong>y will certainly<br />

achieve <strong>the</strong>ir dream <strong>of</strong> continuing to grow and<br />

expand as a successful family-run business.<br />

T h e M a r k e t p l a c e F 1 7 1

ALHISER-<br />

COMER<br />


G<br />

Alhiser Comer Mortuary has been<br />

located at 225 South Broadway<br />

since 1897.<br />

The oldest, continually-operating familyowned<br />

business in <strong>Escondido</strong> has adopted a<br />

simple, effective and compassionate approach<br />

in dealing with its customer base.<br />

“We put <strong>the</strong> needs <strong>of</strong> <strong>the</strong> family first,” said<br />

Megan Comer, President <strong>of</strong> Alhiser-Comer<br />

Mortuary. “We are here to walk beside <strong>the</strong>m in<br />

<strong>the</strong>ir most difficult time and to make sure that<br />

we treat <strong>the</strong>m like family. They are part <strong>of</strong> our<br />

extended family.”<br />

The mortuary has been operating in <strong>the</strong> same<br />

location at 225 South Broadway since 1897. In<br />

fact, <strong>the</strong> chapel used to be <strong>the</strong> stable where <strong>the</strong><br />

horses would transport <strong>the</strong> deceased. The old<br />

stable floor remains underneath <strong>the</strong> carpet today.<br />

Over <strong>the</strong> years, <strong>the</strong> facility has undergone<br />

significant expansion and enhancements. The<br />

Wilson family, which took over <strong>the</strong> business in<br />

<strong>the</strong> late 1940s, renovated and doubled <strong>the</strong><br />

floorspace <strong>of</strong> <strong>the</strong> mortuary. The business was<br />

known as Alhiser-Wilson Mortuary at that time.<br />

In 1989, Stuart Comer, a second-generation<br />

funeral director, purchased <strong>the</strong> mortuary and<br />

extensively refurbished and updated <strong>the</strong><br />

building. In 2000, <strong>the</strong> name was changed to<br />

Alhiser-Comer Mortuary. Stuart also opened a<br />

crematory in order to meet <strong>the</strong> needs <strong>of</strong><br />

families in a changing industry.<br />

Stuart’s daughter, Megan Comer, took over <strong>the</strong><br />

business in 2013. The third generation <strong>of</strong> Comers<br />

1 7 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

in <strong>the</strong> business, Megan works alongside her sister,<br />

Nicole, who serves as a funeral director.<br />

Since <strong>the</strong>n, <strong>the</strong>y have incorporated more<br />

upgrades into <strong>the</strong> building, including <strong>the</strong> most<br />

recent addition—a new reception room to better<br />

serve families while still maintaining <strong>the</strong><br />

integrity and charm <strong>of</strong> <strong>the</strong> building.<br />

Not only has <strong>the</strong> facility changed over time,<br />

but <strong>the</strong> industry has transformed as well.<br />

“There’s definitely been a rise in cremation,”<br />

said Comer. “It’s increased steadily in recent<br />

years. In <strong>the</strong> state <strong>of</strong> California, it should be<br />

close to seventy percent cremation in <strong>the</strong> next<br />

few years. That has changed <strong>the</strong> dynamics <strong>of</strong> <strong>the</strong><br />

business. Traditional funerals with limos,<br />

hearses, church services and viewings are<br />

becoming a tradition <strong>of</strong> <strong>the</strong> past.”<br />

The reason for this transformation is<br />

two-fold—people are going greener and it is<br />

much cheaper.<br />

“There's been an increase in online<br />

cremation,” said Comer. “Families never come to<br />

<strong>the</strong> building. They just complete <strong>the</strong> paperwork<br />

online. The funeral industry tends to be a little bit<br />

behind o<strong>the</strong>r industries in <strong>the</strong> technology arena,<br />

but it's starting to catch up.”<br />

Ano<strong>the</strong>r dramatic shift has been in people<br />

attitudes from mourning a life to celebrating a life.<br />

“Now people want to have some drinks and a<br />

meal and celebrate a person's life ra<strong>the</strong>r than sit<br />

in black in <strong>the</strong> front row and cry,” said Comer.<br />

“There's been a shift in society to celebrating<br />

a life.”<br />

Having grown up in <strong>Escondido</strong>, Comer quickly<br />

realized <strong>the</strong> importance <strong>of</strong> community involvement.<br />

“We’ve always been a part <strong>of</strong> <strong>the</strong> community,”<br />

she said. “We are part <strong>of</strong> <strong>the</strong> Chamber <strong>of</strong><br />

Commerce and we were named family-owned<br />

business <strong>of</strong> <strong>the</strong> year in 2017. We’ve always made<br />

it a priority to help out our community in<br />

whatever way we can—from providing birthday<br />

cakes for senior centers to volunteering in <strong>the</strong><br />

community or donating money.”<br />

One <strong>of</strong> Alhiser-Comer Mortuary’s bigger<br />

projects recently was creating <strong>the</strong> new family<br />

viewing room—comprising warm colors and a<br />

calming nature wall—at <strong>the</strong> new Palomar<br />

Medical Center.<br />

“It was very important that we built a room<br />

that was comfortable for families viewing <strong>the</strong>ir<br />

loved ones,” said Comer.<br />

Being considered part <strong>of</strong> <strong>the</strong> fabric <strong>of</strong><br />

<strong>Escondido</strong> is very important to Alhiser-Comer<br />

Mortuary. The Comer sisters are honored to<br />

continue <strong>the</strong>ir fa<strong>the</strong>r and grandfa<strong>the</strong>r’s legacy<br />

and commitment to <strong>the</strong> community. Sadly,<br />

Stuart Comer passed away in 2018.<br />

“There are a lot <strong>of</strong> family-owned businesses<br />

in <strong>Escondido</strong>, but not many have been around<br />

for as long as ours has,” said Comer. “We want<br />

to do our part to help make our community a<br />

good place.”<br />

G<br />

Above: Nicole Comer, Stuart Comer,<br />

and Megan Comer with <strong>the</strong>ir Family-<br />

Owned Business <strong>of</strong> <strong>the</strong> Year Award,<br />

2017.<br />

Below: The Comers with <strong>the</strong> building<br />

staff <strong>of</strong> Palomar Medical Center in<br />

<strong>the</strong> Family Viewing Room, 2016.<br />

T h e M a r k e t p l a c e F 1 7 3



G<br />

Above: The El Plantio storefront,<br />

c. 1959.<br />

Below: The original El Plantio Nursery<br />

sign in <strong>the</strong> parking lot, c. 1960.<br />

El Plantio Nursery & Landscaping has been<br />

in existence since 1959 and has been a familyowned<br />

business for more than half a century. In<br />

1969, Nathan Snapp, who had studied forestry<br />

in college, bought <strong>the</strong> nursery and ran it for<br />

seven years.<br />

Prior to purchasing <strong>the</strong> business, Nathan<br />

worked for <strong>the</strong> city <strong>of</strong> <strong>Escondido</strong> as a personnel<br />

manager. When a new city manager came on<br />

board, Nathan and several o<strong>the</strong>r employees quit<br />

in protest. As <strong>the</strong> nursery was in line with what<br />

he had studied in college and he had always<br />

enjoyed <strong>the</strong> outdoors, Nathan decided to buy it.<br />

And, it has remained in <strong>the</strong> family ever since.<br />

Nathan's passion for plants rubbed <strong>of</strong>f on<br />

two <strong>of</strong> his sons—Bill and Warren—who began<br />

working with him full time. After a few years,<br />

Nathan felt it was time to let <strong>the</strong>m take over <strong>the</strong><br />

reins. Warren and Bill bought <strong>the</strong> business and<br />

assumed ownership on January 1, 1976.<br />

Meanwhile, Warren’s three children—Nolan,<br />

Lloyd and Melinda—are now <strong>the</strong> third<br />

generation <strong>of</strong> Snapps to be involved in <strong>the</strong><br />

business. Nolan works as landscape construction<br />

manager while Lloyd serves as operations<br />

manager and Melinda functions as landscape<br />

designer. All three hold horticulture degrees.<br />

In <strong>the</strong> early 1970s, Bill and Warren began<br />

working for <strong>the</strong>ir dad at <strong>the</strong> nursery. A couple <strong>of</strong><br />

years later while in college, Warren was<br />

summoned to work full-time in <strong>the</strong> business.<br />

“My dad discovered that his manager was<br />

stealing from him,” said Warren. “I had to quit<br />

school and start working for him full-time.”<br />

Throughout <strong>the</strong> years, <strong>the</strong> Snapp family has<br />

handled <strong>the</strong> gardening needs <strong>of</strong> multiple<br />

generations <strong>of</strong> <strong>Escondido</strong> families which gives<br />

<strong>the</strong>m great satisfaction.<br />

“We take <strong>the</strong> time to talk to <strong>the</strong>m, find out<br />

<strong>the</strong>ir needs and educate <strong>the</strong>m in an applicable<br />

way,” said Lloyd. “A lot <strong>of</strong> people value that.<br />

1 7 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

We’re like barbers and <strong>the</strong>rapists in that our<br />

customers really open up to us. We help <strong>the</strong>m<br />

improve <strong>the</strong>ir garden spaces which in turn<br />

brings <strong>the</strong>m joy.”<br />

As Warren is quick to add: “Gardening is<br />

<strong>the</strong>rapeutic. We want to help people have a<br />

good experience by getting close to nature.”<br />

And, being in <strong>the</strong> community for so many<br />

years, El Plantio Nursery has become part <strong>of</strong> <strong>the</strong><br />

fabric <strong>of</strong> <strong>Escondido</strong>.<br />

“We are members <strong>of</strong> <strong>the</strong> Rotary Club, <strong>the</strong><br />

Chamber <strong>of</strong> Commerce and we helped revitalize<br />

<strong>the</strong> river walk by designing a pocket garden<br />

along <strong>the</strong> flood control channel,” said Lloyd. “In<br />

addition, we hold a number <strong>of</strong> classes and<br />

educational seminars at <strong>the</strong> store on topics<br />

ranging from tomatoes to fruit trees to drought<br />

tolerant plants.”<br />

El Plantio has about 25 employees. What<br />

separates <strong>the</strong>m from many o<strong>the</strong>r nurseries is<br />

that <strong>the</strong>y provide a turnkey service. This<br />

includes all landscape services – maintenance,<br />

design, installation and construction. They also<br />

install irrigation, new patios, pergolas and<br />

outdoor barbecues.<br />

Bill Snapp manages <strong>the</strong> landscape maintenance<br />

portion <strong>of</strong> <strong>the</strong> business. In that regard, El Plantio<br />

crews are out and about every week maintaining<br />

larger residences and commercial properties,<br />

including apartment complexes, homeowner<br />

associations and museums, among o<strong>the</strong>rs.<br />

“We are able to install an entire yard and<br />

maintain it,” said Lloyd.<br />

Most gratifying to <strong>the</strong> Snapp family is <strong>the</strong><br />

impact <strong>the</strong> nursery has had on its community<br />

and its residents.<br />

“Every week, people come in and say <strong>the</strong>y've<br />

lived in <strong>the</strong> area for 20 years and <strong>the</strong>y’ve finally<br />

had a chance to stop in,” said Warren. “They<br />

remember coming into <strong>the</strong> nursery with <strong>the</strong>ir<br />

parents and grandparents and are now just<br />

rediscovering <strong>the</strong> store. And, <strong>the</strong>n <strong>the</strong>re are<br />

o<strong>the</strong>rs who have been coming here for decades.<br />

Now, <strong>the</strong>ir kids are all grown up and getting<br />

<strong>the</strong>ir own yards in order.”<br />

The term “El Plantio” means planted area or<br />

garden place in Spanish. Without question, this<br />

fixture on <strong>the</strong> <strong>Escondido</strong> landscape fills an<br />

important niche among true dirt-under-<strong>the</strong>fingernails<br />

plant lovers and novices, alike.<br />

G<br />

Top, left: Warren Snapp.<br />

Top, middle: An aerial photo <strong>of</strong> El<br />

Plantio, 1989.<br />

Top, right: Bill Snapp.<br />

Below: El Plantio in 2019.<br />

T h e M a r k e t p l a c e F 1 7 5


AND<br />


DAIRY<br />

G<br />

Above: Maartje & Arie de Jong, Sr.<br />

Top, right: Arie de Jong, Jr., in front <strong>of</strong><br />

Milne Motors in <strong>Escondido</strong>.<br />

Below: Arie de Jong, Jr., making sales<br />

calls in <strong>Escondido</strong>.<br />

For Dutch businessman and philanthropist,<br />

Arie de Jong, life in Sou<strong>the</strong>rn California after<br />

his immigration from Holland has been good.<br />

Arie was born in 1939 in Alphen on <strong>the</strong><br />

Rhine, a town in <strong>the</strong> province <strong>of</strong> South Holland,<br />

between Amsterdam and Rotterdam.<br />

Like most families, <strong>the</strong> de Jongs had little<br />

money during <strong>the</strong> Depression. During World War<br />

II, <strong>the</strong> Germans occupied Holland, including <strong>the</strong><br />

dairy <strong>the</strong> de Jong family operated. The de Jongs<br />

were allowed to stay and manage <strong>the</strong> dairy, since<br />

<strong>the</strong> Germans were soldiers and not dairy farmers.<br />

In 1942, <strong>the</strong> residents <strong>of</strong> Alphen began<br />

feeling <strong>the</strong> negative effects <strong>of</strong> food shortages<br />

and rations. Arie’s fa<strong>the</strong>r, Arie Sr., decided to<br />

take action.<br />

“People were starving all around us,” recalled<br />

Arie. “We had food and we used it to barter for<br />

o<strong>the</strong>r items. I served as a courier and delivered<br />

packaged food to all <strong>the</strong> neighborhoods in<br />

<strong>the</strong> area.”<br />

Arie Sr.’s twin sister, Henrietta, had<br />

immigrated to <strong>the</strong> United States from Holland in<br />

<strong>the</strong> 1920s. His oldest son, Tom, wanted to move<br />

to <strong>the</strong> U.S and declared his intentions to his<br />

uncle, Sam Bruinsma, Henrietta’s husband. Sam<br />

owned a dairy in Artesia, California, but really<br />

wanted to be a rancher. He sold his dairy, bought<br />

a ranch in Poway, California, and sponsored<br />

Tom’s immigration to America in 1948.<br />

After Tom’s arrival, he wrote letters to his<br />

family in Holland, raving about his new home.<br />

He made a deal with his uncle—if Sam built a<br />

dairy and became a sponsor for <strong>the</strong>m, Tom’s<br />

family would provide <strong>the</strong> necessary labor to run<br />

<strong>the</strong> dairy.<br />

“We arrived in America with only $35 in our<br />

pockets,” said Arie. “We left almost everything<br />

behind, including money, in Holland.”<br />

The de Jong family settled in Poway on Sam’s<br />

cattle ranch, <strong>the</strong> Bar ‘C’ Bar, which is now<br />

Metate Lane, <strong>of</strong>f Pomerado Road, <strong>the</strong> old<br />

Highway 395.<br />

“I was ten years old when we arrived and<br />

that was <strong>the</strong> only year in which I didn’t have a<br />

job,” said Arie. “I learned English at school.”<br />

1 7 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

On a trip to <strong>Escondido</strong>, Arie Sr. and Sam<br />

passed a small, five-acre dairy with a “for<br />

sale” sign posted. In 1950, <strong>the</strong> de Jong<br />

family purchased <strong>the</strong> dairy, including a cash<br />

and carry drive-in store, with a $7,000 cash<br />

down payment.<br />

The dairy was named Hollandia Dairy, in<br />

honor <strong>of</strong> <strong>the</strong> Hollandia Creamery back in<br />

Holland, where <strong>the</strong> milk from <strong>the</strong>ir dairy in<br />

Alphen was taken to be processed.<br />

Eleven-year-old Arie and his older siblings<br />

helped feed and milk <strong>the</strong> cows. At sixteen, he<br />

became a delivery driver, and soon became a<br />

sales manager for <strong>the</strong> dairy.<br />

The Hollandia Dairy brand was expanding.<br />

The de Jongs began lobbying <strong>the</strong> Sou<strong>the</strong>rn<br />

California school boards to deliver<br />

<strong>the</strong>ir milk products to schools throughout<br />

Sou<strong>the</strong>rn California.<br />

They started with one school in <strong>the</strong><br />

early 1960s and eventually grew to include<br />

over 1,000 schools in Riverside, San Bernardino<br />

and San Diego counties. Hollandia also<br />

expanded and became a supplier <strong>of</strong> milk and<br />

dairy products to hospitals, prisons, jails and<br />

military installations.<br />

When Arie was sixteen he delivered<br />

milk to <strong>the</strong> Green Oak Boys Ranch, a 143-acre<br />

ranch in Vista belonging to <strong>the</strong> Los Angeles<br />

Rescue Mission. It was a rehabilitation<br />

facility for <strong>the</strong> homeless and recovering addicts<br />

and alcoholics.<br />

In <strong>the</strong> mid-1990s, Arie heard <strong>the</strong> ranch was<br />

for sale. He became acquainted with <strong>the</strong><br />

director and purchased <strong>the</strong> ranch to keep it<br />

going as a rescue mission. He renamed it Green<br />

Oak Ranch Ministries, a faith-based, nondenominational<br />

organization.<br />

“We usually have about 40 to 80 people in<br />

residence on a regular basis,” said Arie. “Our job<br />

is to get <strong>the</strong>m <strong>of</strong>f drugs and alcohol and back<br />

into a stable position. They have to stay with <strong>the</strong><br />

program for nine months before <strong>the</strong>y graduate.”<br />

From <strong>the</strong>ir business successes to<br />

philanthropic support, <strong>the</strong> de Jong family has<br />

clearly developed deep roots in Sou<strong>the</strong>rn<br />

California.<br />

G<br />

Above: Back row (from left to right):<br />

Elso, Maartje, Arie Sr., Ellie, and Piet.<br />

Front row (from left to right): Kees,<br />

Arie Jr., Mary, Jet, John, and Karel.<br />

Below: In front <strong>of</strong> <strong>the</strong> cash and carry<br />

on <strong>the</strong> corner <strong>of</strong> 17th and Center City<br />

Parkway. Standing: Arie Sr. and,<br />

Maartje. Kneeling (from left to<br />

right): Arie Jr., Teun, Piet, Karel,<br />

and cousin Rudy.<br />

T h e M a r k e t p l a c e F 1 7 7




G<br />

Above: Eric de Jong<br />

Below: Conrad Pawleski, Eric de Jong,<br />

and Silvia de Jong.<br />

In June 2005, North County resident Eric<br />

de Jong and his wife, Silva, purchased Palomar<br />

Mountain Spring Water and its distribution<br />

facility. It had previously been owned by<br />

Dick Einer.<br />

Eric is part <strong>of</strong> <strong>the</strong> de Jong family that has had<br />

strong ties in <strong>the</strong> community ever since his<br />

grandparents, parents, and aunts and uncles<br />

emigrated from <strong>the</strong> Ne<strong>the</strong>rlands in 1949.<br />

“My fa<strong>the</strong>r, Arie, who owned a dairy business<br />

with his siblings, was instrumental in <strong>the</strong><br />

purchase,” said Eric. “He was always envious <strong>of</strong><br />

<strong>the</strong> water business. He liked that <strong>the</strong>re were<br />

fewer hurdles than in <strong>the</strong> milk business—no<br />

spoilage, no refrigeration, and no storage issues.<br />

Dad also knew <strong>the</strong> Einer family and said I<br />

should look into it.”<br />

Since acquiring <strong>the</strong> company, Eric has<br />

made efficiency improvements and expanded<br />

<strong>the</strong> suite <strong>of</strong> waters to include, among o<strong>the</strong>rs,<br />

sparkling water and flavored water. Palomar<br />

Mountain Premium Spring Water has also<br />

been made available to restaurants in<br />

returnable, refillable glass. However, he did not<br />

change <strong>the</strong> bottling process, which has<br />

continued to be <strong>the</strong> success <strong>of</strong> Palomar<br />

Mountain Spring Water. It has <strong>the</strong> only bottled<br />

water from a private spring source in Sou<strong>the</strong>rn<br />

California—water from <strong>the</strong> springs to <strong>the</strong><br />

consumer in its most natural state.<br />

Today, Palomar Mountain Premium Spring<br />

Water is delivered to homes, <strong>of</strong>fices and<br />

restaurants. Its fine water is available at <strong>the</strong><br />

Palomar bottling facility and selected<br />

convenience stores. Palomar Mountain Spring<br />

Water <strong>of</strong>fers a variety <strong>of</strong> waters and dispensers<br />

to meet every residential and commercial need.<br />

The natural spring water is sourced from<br />

free-flowing springs high atop 160-million yearold<br />

Palomar Mountain in San Diego County,<br />

Sou<strong>the</strong>rn California. The springs lie away from<br />

civilization, high above smog levels,<br />

contaminants or additives.<br />

Palomar Mountain Spring Water is a onestop-shop<br />

for local spring water as it solely<br />

manages <strong>the</strong> flow <strong>of</strong> bulk hauling, bottling and<br />

delivery <strong>of</strong> spring water. Water is collected<br />

straight from <strong>the</strong> spring and transported directly<br />

to its bottling facility in state certified water<br />

trucks. There, it is filtered to remove possible<br />

1 7 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

microorganisms, and passed through high<br />

intensity, ultraviolet light to destroy any<br />

possible bacteria. The result is true, pure, clean<br />

and healthy bottled water.<br />

Conrad Pawelski serves as chief financial<br />

<strong>of</strong>ficer/general manager <strong>of</strong> Palomar Mountain<br />

Premium Spring Water. He was working for Eric<br />

at <strong>the</strong> time Eric bought Palomar Water and was<br />

actively involved in <strong>the</strong> purchase <strong>of</strong> <strong>the</strong><br />

company out <strong>of</strong> bankruptcy in June 2005.<br />

“The business has grown more than tenfold<br />

from <strong>the</strong> time we bought <strong>the</strong> business,” said<br />

Conrad. “We will be bringing back our<br />

sparkling water with natural fruit extracts and<br />

no sweeteners, and provide more <strong>of</strong> our water<br />

in refillable and one-way glass bottles. We have<br />

also expanded our production to include a 4.5-<br />

acre facility in Oceanside for small pack bottling<br />

capability so that we can get our products into<br />

more San Diego North County locations.”<br />

Both Eric and Conrad have deep roots in<br />

<strong>the</strong> community.<br />

Eric was born in <strong>Escondido</strong> and raised in<br />

<strong>Escondido</strong> and San Marcos. He graduated from<br />

Calvin Christian High School in <strong>Escondido</strong>.<br />

Eric and his wife have three children—a<br />

daughter, Ella, and sons Robert and Niels, who<br />

all work in <strong>the</strong> family businesses.<br />

Conrad has lived in North County since<br />

he was two years old. He grew up in Vista<br />

and resides <strong>the</strong>re now. After attending Cal<br />

Poly, he earned his MBA from Cal State<br />

San Marcos.<br />

A family-owned spring and distribution<br />

company, Palomar Mountain Spring Water is<br />

exactly as advertised—true spring water,<br />

straight from <strong>the</strong> source.<br />

T h e M a r k e t p l a c e F 1 7 9

RANCHO<br />


G<br />

Before <strong>Escondido</strong>, before statehood—<br />

Rancho Guejito, sustainably ranching<br />

since 1845.<br />

1 8 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

T h e M a r k e t p l a c e F 1 8 1



G<br />

Right: Bobby DePhilippis performing<br />

with his band, The Sound Doctors.<br />

Below: The front <strong>of</strong> Filippi’s Pizza<br />

Grotto on West Grand Avenue in<br />

<strong>Escondido</strong> during opening night <strong>of</strong> car<br />

show in 2018.<br />

Any list <strong>of</strong> popular Italian restaurants in<br />

San Diego County is certain to include <strong>the</strong><br />

name Filippi’s.<br />

Filippi’s Pizza Grotto has been revered since<br />

its first restaurant was opened in Little Italy in<br />

1950 by <strong>the</strong> patriarch <strong>of</strong> <strong>the</strong> family, Vincent<br />

DePhilippis. Since <strong>the</strong>n, <strong>the</strong> Filippi’s brand has<br />

expanded to include 15 restaurants, including<br />

one in <strong>Escondido</strong> on W. Grand Ave.<br />

Vincent’s grandson, Bobby DePhilippis, moved<br />

here from Philadelphia in 1965 and has carried<br />

on <strong>the</strong> tradition since 1972. He manages locations<br />

in <strong>Escondido</strong> (<strong>the</strong> chain’s busiest), Poway, Jamul<br />

and Santee. His daughter, Michelle, <strong>the</strong> fourth<br />

generation <strong>of</strong> restauranteurs in <strong>the</strong> family, runs<br />

<strong>the</strong> Imperial Beach site.<br />

The Filippi’s story began when Vincent and<br />

his wife Madeline arrived from New York in<br />

1947. Vincent opened an Italian grocery store<br />

on India Street and built a 30-seat restaurant<br />

behind it. Then, <strong>the</strong>y purchased <strong>the</strong> property<br />

next door and today Filippi’s is <strong>the</strong> biggest<br />

Italian restaurant in town with 220 seats.<br />

“In 1950, <strong>the</strong> area consisted entirely <strong>of</strong><br />

fishermen,” said Bobby. “If you didn’t speak<br />

Italian, you could get waited on in <strong>the</strong> store.”<br />

Vincent, who passed away in 1957, created<br />

<strong>the</strong> recipe for lasagna which still thrives at<br />

Filippi’s locations today.<br />

“My grandfa<strong>the</strong>r's recipe is nothing fancy—<br />

garlic, oil and tomatoes, without <strong>the</strong> peels,” said<br />

Bobby. “We use <strong>the</strong> best whole milk mozzarella<br />

and <strong>the</strong> best flour.”<br />

Bobby’s fa<strong>the</strong>r, Roberto, was more <strong>of</strong> a<br />

steakhouse and cocktail guy. He launched a<br />

restaurant called Caruso's and <strong>the</strong>n opened<br />

Butcher Shop steakhouses in Chula Vista and<br />

Mission <strong>Valley</strong>.<br />

“My fa<strong>the</strong>r taught me how to treat people,”<br />

said Bobby. “Always have a smile and say hello<br />

to everybody. And, if <strong>the</strong>re are any complaints,<br />

take care <strong>of</strong> it yourself right away.”<br />

The restaurant business has been part <strong>of</strong><br />

Bobby’s DNA for some 50 years. But, he still finds<br />

time to pursue o<strong>the</strong>r interests. He promotes<br />

boxing events (he’s been inducted into <strong>the</strong><br />

California Boxing Hall <strong>of</strong> Fame and <strong>the</strong> West Coast<br />

Hall <strong>of</strong> Fame) and sings in a band called The<br />

Sound Doctors. And, for good measure, he is a<br />

founding board member <strong>of</strong> Seacoast Commerce<br />

Bank <strong>of</strong> Rancho Bernardo which began in 2003.<br />

1 8 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Henry Avocado was founded in 1925 by<br />

Charles and Florence Henry, who were among<br />

<strong>the</strong> first to plant avocados in San Diego County.<br />

Prior to service during World War I, Charles<br />

Henry worked as a gardener in Los Angeles. On<br />

one <strong>of</strong> <strong>the</strong> estates, he took special note <strong>of</strong> some<br />

newly planted avocado trees and marveled at<br />

how well <strong>the</strong>y did in <strong>the</strong> Sou<strong>the</strong>rn California<br />

climate. In <strong>the</strong> early 1920s, he and Florence<br />

Schoeffel were married. Her family owned citrus<br />

groves which <strong>the</strong>y had developed in <strong>the</strong> late 19th<br />

century along <strong>the</strong> foothills <strong>of</strong> <strong>the</strong> San Gabriel<br />

mountains. Because <strong>of</strong> <strong>the</strong>ir mutual interest in<br />

farming, Charles and Florence searched for a<br />

location to plant avocados and raise a family.<br />

They found an ideal eighty-acre parcel on <strong>the</strong><br />

hillsides <strong>of</strong> <strong>Escondido</strong>. In 1925, <strong>the</strong>y started<br />

planting Fuerte trees, which, at that time, was <strong>the</strong><br />

most popular avocado variety. Over <strong>the</strong> years, <strong>the</strong><br />

original trees were replaced with <strong>the</strong> Hass variety.<br />

By <strong>the</strong> 1930s, <strong>the</strong>y had built a packinghouse<br />

and were delivering avocados to many Sou<strong>the</strong>rn<br />

California customers. Even though times were<br />

difficult during <strong>the</strong> depression, avocados were a<br />

specialty fruit that commanded high enough<br />

prices to keep <strong>the</strong> farm going. Florence and<br />

Charles soon realized <strong>the</strong>y needed a distinctive<br />

name for <strong>the</strong>ir product. Gil and Warren, <strong>the</strong>ir two<br />

young sons, were taking piano lessons from Lyle<br />

Barber, a classically-trained piano teacher. He was<br />

over for dinner one night to celebrate <strong>the</strong> Henry’s<br />

recent blue ribbon for <strong>the</strong>ir avocado entry at <strong>the</strong><br />

Los Angeles County Fair. He tasted one <strong>of</strong> <strong>the</strong><br />

award-winning avocados, and, using <strong>the</strong> musical<br />

term to praise an excellent performance, exclaimed<br />

“Bravo”. They all thought that sounded fitting, so<br />

“Bravo” was combined with “avocado” to become<br />

“Bravocado”. The company has continuously used<br />

Bravocado for its premium label ever since.<br />

After serving in <strong>the</strong> military during World<br />

War II, <strong>the</strong> Henry’s eldest son, Gil returned to<br />

<strong>Escondido</strong> to assist his parents. Gil’s bro<strong>the</strong>r,<br />

Warren, after military service in <strong>the</strong> Korean War,<br />

also joined <strong>the</strong> company and both took on<br />

added responsibilities after <strong>the</strong>ir fa<strong>the</strong>r, Charles,<br />

was killed in a tractor accident in 1953. Warren<br />

focused on farming and Gil handled packing,<br />

while <strong>the</strong>ir mo<strong>the</strong>r continued to do <strong>the</strong><br />

accounting. Later in <strong>the</strong> 1950s, Florence’s<br />

nephew, George Schoeffel, joined <strong>the</strong> company<br />

to handle sales. In subsequent years, <strong>the</strong><br />

company dramatically increased production by<br />

developing additional groves.<br />

Henry built <strong>the</strong> avocado industry’s first<br />

forced-air ripening room in <strong>the</strong> early 1980s.<br />

Ripening ensured that all avocados in <strong>the</strong> same<br />

container ripened faster and more evenly, so<br />

consumers could receive a fresher avocado in <strong>the</strong><br />

desired stage <strong>of</strong> ripeness. This was recognized by<br />

consumers as an added value resulting in higher<br />

demand. To supply its expanding demand, in <strong>the</strong><br />

1990s, ripe distribution centers were added in<br />

Phoenix, Arizona, and San Jose, California. In<br />

subsequent years, distribution centers were<br />

added in San Antonio and Houston, Texas, and<br />

Charlotte, North Carolina.<br />

In 2018, <strong>the</strong> company moved its headquarters<br />

from <strong>the</strong> original property to a modern<br />

distribution building in <strong>Escondido</strong>, although <strong>the</strong><br />

original grove remained in avocado production as<br />

it has since 1925. Throughout its history,<br />

members <strong>of</strong> <strong>the</strong> Henry family have been involved<br />

in numerous farming-related associations such as<br />

<strong>the</strong> Farm Bureau and <strong>the</strong> California Avocado<br />

Commission, in addition to local civic and<br />

charitable organizations.<br />

Over <strong>the</strong> years, additional owners were added<br />

to assist and replace <strong>the</strong> retiring original partners.<br />

The current managing owners are Phil Henry,<br />

president; Don Hoey, vice-president <strong>of</strong> Sales; Rick<br />

Opel, vice-president <strong>of</strong> farm management; and<br />

Vic Varvel, vice-president <strong>of</strong> packing operations.<br />

In <strong>the</strong> early years, Henry was strictly a grower<br />

and packer <strong>of</strong> California avocados. Today, <strong>the</strong><br />

Henry’s are still growers, but <strong>the</strong> company is<br />

better described as a year-round distributor <strong>of</strong><br />

custom-ripened fresh avocados.<br />

HENRY<br />



T h e M a r k e t p l a c e F 1 8 3



G<br />

Top: From left to right, Luis<br />

Martinez—Victors older bro<strong>the</strong>r.<br />

Victor Martinez. Picture taken in<br />

1960 when <strong>the</strong> two worked at El<br />

Charro Tortilleria.<br />

Below: Victor and Teresa Center. Left<br />

to right: Raymond, Manuel, Hugo, &<br />

Gabriel. Picture taken at 2017<br />

holiday party. Victor named <strong>the</strong><br />

business in honor <strong>of</strong> his mo<strong>the</strong>r<br />

Esperanza.<br />

Esperanza’s Tortilleria, founded in 1980 by<br />

Teresa and Victor Martinez, is a family-run<br />

business that believes tortillas, chips, tostadas,<br />

masa (dough) for tamales and o<strong>the</strong>r corn and<br />

flour-based products should be made using<br />

traditional techniques.<br />

Victor, a native <strong>of</strong> Guadalajara, Mexico,<br />

immigrated to California when he was seventeen<br />

years old. Family friend and former owner <strong>of</strong> El<br />

Charro Tortilleria, Alejandro Lievanos, assisted<br />

Victor’s fa<strong>the</strong>r, Victoriano Martinez, by <strong>of</strong>fering<br />

him, his wife, Esperanza, and <strong>the</strong>ir children—<br />

Luis, Victor, and Jose—jobs and by sponsoring<br />

<strong>the</strong> Martinez family in applying for permanent<br />

residency. Victor worked <strong>the</strong>re from 1959 to<br />

1980, all while saving up for his own tortilleria,<br />

which he opened with his wife.<br />

Victor and Teresa, having only a sixth-grade<br />

education, shared a vision <strong>of</strong> one day owning<br />

<strong>the</strong>ir very own tortilla business. Ga<strong>the</strong>ring <strong>the</strong>ir<br />

limited resources, <strong>the</strong>y decided to take a chance<br />

and move forward with <strong>the</strong>ir dream—one which<br />

has led to today’s enterprise.<br />

Now onto its third generation <strong>of</strong> tortilla<br />

specialists, Teresa and Victor’s sons—Manuel,<br />

Gabriel, Raymond, and Hugo—have been<br />

involved in its management and expansion.<br />

Originally located in San Marcos, <strong>the</strong> tortilleria<br />

moved to its current location in <strong>Escondido</strong> in 1996.<br />

Behind an interior door <strong>of</strong> a small Mexican<br />

market lies a factory filled with loud, rumbly<br />

machinery. Thousands <strong>of</strong> flour and corn tortillas<br />

are produced every day that will later be served in<br />

homes and restaurants as part <strong>of</strong> au<strong>the</strong>ntic meals.<br />

All <strong>the</strong> corn products are made from whole<br />

ground corn and are grounded by limestone; a<br />

traditional grinding method started by South<br />

American Indians.<br />

“We like <strong>the</strong> texture, we like <strong>the</strong> smell, and<br />

especially like <strong>the</strong> taste which goes great with<br />

Mexican dishes,” said Hugo Martinez, company<br />

vice president.<br />

Over <strong>the</strong> years, Esperanza’s has earned an outstanding<br />

reputation among its customers due to its<br />

simple, yet consistent recipes and strong service.<br />

A wholesale and retail tortilleria, Esperanza’s<br />

distributes to restaurants, grocery stores, and catering<br />

businesses throughout Sou<strong>the</strong>rn California<br />

and is increasing its clientele to fur<strong>the</strong>r regions.<br />

1 8 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y


Celebrating its sixty-second year in<br />

<strong>Escondido</strong>, <strong>the</strong> family-owned Jack Powell<br />

Chrysler Dodge Jeep Ram has roots in<br />

Dearborn, Michigan, where Dodge dealer Jack<br />

Powell, Sr., ran Jack Powell Motors from 1933<br />

until 1952, when he moved his family to<br />

California. In 1958, Powell established Jack<br />

Powell Desoto-Plymouth. The company, located<br />

at 332 South <strong>Escondido</strong> Boulevard, eventually<br />

obtained a Chrysler franchise, following<br />

Desoto’s discontinuation in 1960.<br />

In 1971, Jack Powell, Jr., a USC graduate,<br />

assumed management <strong>of</strong> <strong>the</strong> company, which<br />

<strong>the</strong>n sold 10 to 12 new cars per month,<br />

maintained a seven-bay service department,<br />

and employed 11 people, including Jack<br />

Jr.’s mo<strong>the</strong>r Anita, who was <strong>the</strong> bookkeeper.<br />

In 1973, <strong>the</strong> Arab Oil Embargo was a<br />

significant test <strong>of</strong> Jack Jr.’s leadership. After<br />

successfully seeing <strong>the</strong> dealership through<br />

that challenging period, he bought <strong>the</strong><br />

business from his fa<strong>the</strong>r.<br />

In <strong>the</strong> mid-1970s, <strong>Escondido</strong>’s auto<br />

dealers recognized <strong>the</strong> need for larger<br />

facilities and organized to create an auto<br />

retailing cluster. Over a five-year period,<br />

Powell Jr., along with <strong>the</strong> owners <strong>of</strong> four<br />

o<strong>the</strong>r local dealerships, bought and developed <strong>the</strong><br />

78 acres <strong>of</strong> land that comprise <strong>the</strong> <strong>Escondido</strong> Auto<br />

Park. In 1987, Jack Jr. merged Jack Powell Chrysler<br />

Plymouth with his new Dodge franchise to form<br />

Jack Powell Chrysler Dodge, located at 1625 Auto<br />

Park Way. Today, with 15 franchises and<br />

approximately 3,000 vehicles, <strong>the</strong> <strong>Escondido</strong> Auto<br />

Park ranks as <strong>the</strong> city’s primary sales tax generator.<br />

Jack Jr.’s children, Jasmine and Jasen Powell,<br />

entered <strong>the</strong> family business in <strong>the</strong> early 2000s,<br />

each receiving extensive training in every<br />

department. This third generation <strong>of</strong> Powell<br />

auto dealers would help navigate <strong>the</strong> 2008<br />

financial crisis and <strong>the</strong> subsequent addition <strong>of</strong> a<br />

Jeep franchise. In 2012, Jack Jr. retired, selling<br />

<strong>the</strong> business to Jasen and Jasmine, who, as partowners,<br />

oversee all operations. Jack Powell<br />

Chrysler Dodge Jeep Ram employs over 100<br />

people, carries about 1,000 vehicles, and boasts<br />

and annual sales volume <strong>of</strong> over $100 million.<br />

G<br />

Top, left: Jack Powell, Sr.<br />

Above: Jack Powell Motors opened<br />

in 1958.<br />

Below: Jack Powell Chrysler Dodge<br />

Jeep Ram in <strong>the</strong> <strong>Escondido</strong> Auto Park.<br />

T h e M a r k e t p l a c e F 1 8 5

WEST<br />




G<br />

The West <strong>Escondido</strong> Automotive &<br />

Transmission facility at 2200 Auto<br />

Park Way.<br />

West <strong>Escondido</strong> Automotive & Transmission<br />

began in August 1993 when Brian Bowersock, a<br />

23-year-old Master ASE (Automotive Service<br />

Excellence) Certified Automotive Technician, took<br />

over a failing transmission facility encompassing<br />

4,500 square feet at 644 9th Avenue in <strong>Escondido</strong>.<br />

Not only did <strong>the</strong> business name change, but<br />

Brian and his bro<strong>the</strong>r, Kevin, immediately went<br />

to work to transform <strong>the</strong> scope <strong>of</strong> <strong>the</strong> business.<br />

In addition to performing transmission repairs,<br />

rebuilding and servicing, <strong>the</strong>y would also<br />

become a general automotive service facility,<br />

covering everything from simple engine oil<br />

changes, smog, drivability and diagnosis, to<br />

major transmission rebuilds.<br />

As <strong>the</strong> business grew, more space was needed<br />

and <strong>the</strong> business moved to a 7,500 square-foot<br />

(now covering 10,000 square feet) facility at<br />

2200 Auto Park Way. West <strong>Escondido</strong><br />

Automotive employs eight Master ASE Certified<br />

Technicians, a manager, two service consultants,<br />

a parts manager and two customer service<br />

drivers. Kevin Bowersock has headed up <strong>the</strong><br />

transmission department since 1995.<br />

From <strong>the</strong> outset, Brian Bowersock has<br />

maintained a simple and effective philosophy.<br />

“Our vision is to provide <strong>the</strong> highest level <strong>of</strong><br />

automotive and customer service to everyone in<br />

<strong>the</strong> community,” said Brian. “With some <strong>of</strong> <strong>the</strong><br />

longest warranties in <strong>the</strong> industry, it makes for a<br />

great automotive experience.”<br />

And, <strong>the</strong> business keeps growing every year.<br />

With locations in <strong>Escondido</strong>, El Cajon, Kearny,<br />

Mesa, and its newest facility in Miramar/UTC,<br />

<strong>the</strong> West Automotive Group plans to open from<br />

two to four more locations in <strong>the</strong> future.<br />

And, Brian’s industry knowledge and reputation<br />

has made him a media personality. For 15 years, he<br />

has done weekly auto segments as <strong>the</strong> “AutoMan”<br />

on <strong>the</strong> CW San Diego Channel 6 and Fox 5 News<br />

along with for <strong>the</strong> better part <strong>of</strong> a decade, he has<br />

served as host <strong>of</strong> Auto Talk Radio on KFMB 760 and<br />

now <strong>the</strong> Answer San Diego 1170 radio.<br />

In addition, West Automotive Group<br />

maintains a strong commitment to its<br />

community. For many years, it has sponsored<br />

youth baseball leagues and boy scout functions<br />

in <strong>Escondido</strong>.<br />

1 8 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

OneWest Bank, CIT's Sou<strong>the</strong>rn California<br />

branch bank, is committed to supporting <strong>the</strong><br />

local community <strong>of</strong> savers and small businesses<br />

through deposit products, lending solutions and<br />

community investments. With over 60 locations<br />

spanning from San Diego and Ventura County,<br />

we proudly <strong>of</strong>fer a personal, high-level customer<br />

experience across our branch network. In 2018,<br />

OneWest won a Gold Stevie award for<br />

excellence in customer service.<br />

In addition to serving customers' everyday<br />

financial needs, OneWest's employees regularly<br />

aid in volunteer efforts, such as providing<br />

assistance at senior centers and food banks.<br />

Chief among its philanthropic pursuits,<br />

OneWest's <strong>Escondido</strong> branch is proudly<br />

partnered with Operation HOPE, a nonpr<strong>of</strong>it<br />

organization that empowers low to moderate<br />

income youth and adults with financial dignity,<br />

to <strong>of</strong>fer one-on-one counseling at no cost to<br />

clients via <strong>the</strong> HOPE Inside programming<br />

model. Financial wellbeing coaches help clients<br />

meet <strong>the</strong>ir goals, which might include boosting<br />

credit scores, home buying, entrepreneurship,<br />

and better money management.<br />

John Hope Bryant began Operation HOPE in<br />

Los Angeles in 1992 as a means to financially<br />

empower those affected by that year's riots.<br />

Since <strong>the</strong>n, <strong>the</strong> organization has expanded its<br />

reach across <strong>the</strong> country and internationally<br />

through <strong>the</strong> HOPE Inside network <strong>of</strong> more than<br />

120 locations, promoting personal fiscal<br />

responsibility, small business development and<br />

job creation. Operation HOPE has touched <strong>the</strong><br />

lives <strong>of</strong> four million people, <strong>the</strong>reby generating<br />

over $3 billion in economic activity within<br />

underserved communities.<br />


BANK<br />

G<br />

Above: Clyde Taitano vice president <strong>of</strong><br />

OneWest Bank.<br />

Below: Clyde Taitano with Operation<br />

Hope founder John Hope Bryant.<br />

T h e M a r k e t p l a c e F 1 8 7

VOLVO<br />



G<br />

Volvo Specialist <strong>of</strong> <strong>Escondido</strong> is<br />

located at 235 North Andreasen<br />

Drive in <strong>Escondido</strong>.<br />

Established in 1984, Volvo Specialist <strong>of</strong><br />

<strong>Escondido</strong> is <strong>the</strong> premier destination for Volvo<br />

repair service, A small, high-end repair shop in a<br />

relatively small city, customers travel to <strong>Escondido</strong><br />

from Los Angeles, Arizona, and Nevada to receive<br />

quality service for <strong>the</strong>ir Volvos.<br />

Vol-Spec’s factory-trained mechanics work in<br />

clean, full-service work bays, servicing <strong>the</strong> entire<br />

range <strong>of</strong> Volvo vehicles. Additionally, it is one <strong>of</strong><br />

<strong>the</strong> only shops in San Diego County that <strong>of</strong>fers<br />

Volvo hybrid repair service. Volvo Specialist <strong>of</strong><br />

<strong>Escondido</strong> has <strong>the</strong> highest-quality diagnostic and<br />

repair technology, <strong>the</strong> same equipment that is<br />

found in Volvo dealerships. For those customers<br />

who need to leave <strong>the</strong>ir vehicle with Vol-Spec, <strong>the</strong><br />

shop <strong>of</strong>fers complimentary rentals and Uber rides.<br />

Volvo Master Technician Axel Cojulun is <strong>the</strong><br />

current owner <strong>of</strong> Volvo Specialist, having<br />

purchased <strong>the</strong> business four years ago. With over<br />

twenty-five years <strong>of</strong> hands-on experience with<br />

Volvos, he has worked as an import/export parts<br />

manager, technician, and technical trainer. His<br />

extensive background with Volvo includes<br />

technical work at <strong>the</strong> company’s Go<strong>the</strong>nburg<br />

headquarters and <strong>the</strong> management <strong>of</strong> a training<br />

center in Latin America. He has shared his<br />

cumulative expertise with Volvo dealerships<br />

worldwide. The technicians <strong>of</strong> Vol- Spec continue<br />

to attend Volvo training sessions to stay informed<br />

about <strong>the</strong> latest industry developments.<br />

Axel lives with his wife and children in a<br />

historic residence, once named “San Diego<br />

House <strong>of</strong> <strong>the</strong> Month.” Having lived all over <strong>the</strong><br />

world, Axel is proud to call <strong>Escondido</strong> home.<br />

He considers it a town on <strong>the</strong> rise and, through<br />

Vol-Spec, delivers <strong>the</strong> kind <strong>of</strong> skills and service<br />

that you’d expect to find in larger cities.<br />

For more information or to schedule a repair,<br />

please visit www.volvoserviceescondido.com.<br />

1 8 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y



Though it only seats about 24 in<br />

approximately 600 square feet, downtown<br />

<strong>Escondido</strong>’s Sunny Side Kitchen makes a big<br />

statement as a two-time winner <strong>of</strong> Yelp’s<br />

nationwide “Top Places to Eat.”<br />

“We are a mom and pop panini shop,” said<br />

owner Kate Carpenter. “But thanks to our<br />

amazing customers we earned a spot on Yelp’s<br />

annual list <strong>of</strong> top 100 places to eat in <strong>the</strong> nation.<br />

We are honored.”<br />

Open since 2015, Sunny Side Kitchen<br />

specializes in grilled to order panini sandwiches,<br />

homemade soup, fresh seasonal salads, and<br />

made from scratch bite-sized cookies and glutenfree<br />

muffins. The restaurant’s best-seller is “The<br />

Works,” which features egg, honey cured bacon,<br />

smashed avocado and three melty cheeses on<br />

locally baked sourdough bread.<br />

“The thing that defines us at Sunny Side<br />

Kitchen is handcrafted deliciousness,” explained<br />

owner Bob Carpenter. “We keep that in mind for<br />

everything we do, from making old-fashioned<br />

lemonade one at a time with farmers’ market<br />

lemons to our oven roasted, hand shredded<br />

chicken that goes into <strong>the</strong> signature Tuscan<br />

chicken panini and all <strong>the</strong> o<strong>the</strong>r details that make<br />

a difference.”<br />

The recipes are from family members and<br />

from Kate’s collection <strong>of</strong> cookbooks acquired<br />

during her years as a food editor.<br />

“Ever since I was a kid watching my mom in<br />

<strong>the</strong> kitchen, I have loved cooking, baking and<br />

eating!” she said.“My kids always said I make<br />

<strong>the</strong> best grilled cheese sandwiches,” Bob said.<br />

“And now that I have made thousands <strong>of</strong> <strong>the</strong>m,<br />

I think a lot more people would agree!”<br />

Sunny Side Kitchen is happy to be located in<br />

<strong>Escondido</strong>, where Bob and Kate live. They feel<br />

like <strong>the</strong>y are becoming an established part <strong>of</strong> <strong>the</strong><br />

historic downtown business community, one<br />

bite-sized cookie, cheesy panini and Yelp review<br />

at a time!<br />

Sunny Side Kitchen is located at 155 S.<br />

Orange St., in downtown <strong>Escondido</strong>. Hours are<br />

6:30 a.m. to 2:30 p.m. Monday through<br />

Saturday. Catering available. The web site is<br />

www.SunnySideKitchen.com and <strong>the</strong> phone<br />

number is 760-294-4450.<br />

G<br />

Bob and Kate Carpenter.<br />

T h e M a r k e t p l a c e F 1 8 9

VISIT<br />


G<br />

Top: Queen Califia’s Magical Circle.<br />


Middle: San Diego Zoo Safari Park.<br />


Bottom: Hungry Hawk<br />

Vineyards & Winery.<br />


<strong>Escondido</strong> may mean “hidden” in Spanish<br />

but it is no secret <strong>the</strong>re is a lot going on here!<br />

Located just 30 miles north <strong>of</strong> downtown San<br />

Diego and 20 minutes from <strong>the</strong> coast,<br />

<strong>Escondido</strong> is home to major attractions,<br />

beautiful wineries, craft breweries, unique arts<br />

and <strong>the</strong>atre, delicious culinary experiences and<br />

a charming historic downtown. Visitors and<br />

locals alike enjoy <strong>the</strong> beautiful climate with<br />

year-round golfing, hiking, biking, fishing, and<br />

fantastic events!<br />

The list <strong>of</strong> “must-do sights”<br />

includes <strong>the</strong> California Center for<br />

<strong>the</strong> Arts, <strong>Escondido</strong>, a unique<br />

performing arts complex,<br />

museum, and conference center;<br />

<strong>the</strong> San Diego Zoo Safari Park, an<br />

expansive wildlife sanctuary and<br />

conservatory; Stone Brewing<br />

World Bistro & Gardens; and <strong>the</strong><br />

amazing sculpture garden, Queen<br />

Califia’s Magical Circle, created by<br />

<strong>the</strong> late world-acclaimed artist<br />

Niki de Saint Phalle. The San<br />

Diego Children’s Discovery Museum is a<br />

fantastic family resource with interactive<br />

learning activities and <strong>the</strong> outdoor expanse <strong>of</strong><br />

Daley Ranch’s wilderness preserve provides<br />

extensive hiking, biking and equestrian trails<br />

located adjacent to Dixon Lake with great<br />

fishing and camping grounds.<br />

<strong>Escondido</strong> is host to over thirty-five major<br />

annual events including Cruisin’ Grand<br />

<strong>Escondido</strong> , which has been one <strong>of</strong> <strong>the</strong> greatest<br />

ongoing vintage car show traditions in Sou<strong>the</strong>rn<br />

California since 1999. More recent to <strong>the</strong><br />

local event scene is <strong>the</strong> <strong>Escondido</strong> Tamale<br />

Festival in November, which attracts over<br />

twelve thousand people and celebrates<br />

<strong>Escondido</strong>’s Latino culture.<br />

Embracing a farm-to-table experience,<br />

<strong>Escondido</strong> <strong>of</strong>fers a variety <strong>of</strong> culinary<br />

experiences with chef-owned restaurants<br />

and local eateries that are very popular in <strong>the</strong><br />

San Diego foodie world. There are also three<br />

weekly farmers’ markets and several year-round<br />

farm stands that supply <strong>the</strong> community with<br />

fresh produce, flowers, honey, and goods from<br />

local farmers.<br />

<strong>Escondido</strong>’s regional wineries <strong>of</strong>fer over<br />

twenty diverse tasting experiences from<br />

cool urban wineries and tasting rooms to<br />

hilltop terraces with spectacular views. Guests<br />

can spend relaxing afternoons with friends<br />

and enjoy casual opportunities to meet <strong>the</strong><br />

vintners and learn about <strong>the</strong>ir award-winning<br />

wines. The <strong>Escondido</strong> Wine Region is rich in<br />

California’s historical significance for both grape<br />

growing and wine making. Some <strong>of</strong> California’s<br />

first wine grapes were grown and pressed right<br />

here, starting <strong>the</strong> state’s wine making traditions<br />

dating back to <strong>the</strong> late 1700s.<br />

San Diego is considered <strong>the</strong> “Capital <strong>of</strong> Craft<br />

Beer” and <strong>Escondido</strong> is renowned for having <strong>the</strong><br />

largest and most historically significant brewery<br />

in Stone Brewing and one <strong>of</strong> <strong>the</strong> newest, and <strong>the</strong><br />

smallest brewery in <strong>the</strong> County at <strong>the</strong><br />

<strong>Escondido</strong> Brewing Company.<br />

With a small-town feel and diverse attractions<br />

and things to do, <strong>Escondido</strong> is a wonderful place<br />

to explore, experience and enjoy!<br />

1 9 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y




The Downtown Business Association (DBA)<br />

<strong>of</strong> <strong>Escondido</strong> was established in 1962 by some<br />

community—minded downtown business<br />

owners. The main thoroughfare <strong>of</strong> downtown—<br />

Grand Avenue—dates back to 1888.<br />

“The primary function <strong>of</strong> <strong>the</strong> DBA is to<br />

promote our historic downtown as a shopping,<br />

dining and entertainment destination,” said<br />

current board president, Alex MacLachlan.<br />

“We’ve learned from <strong>the</strong> experiences <strong>of</strong> <strong>the</strong> past<br />

and we’re developing our own path.”<br />

One means by which <strong>the</strong> DBA promotes<br />

downtown <strong>Escondido</strong> is through developing<br />

events or assisting in <strong>the</strong> development and<br />

running <strong>of</strong> events. Currently, <strong>the</strong> DBA sponsors<br />

three recurring events in <strong>the</strong> community—<br />

<strong>Escondido</strong> Street Faire (held twice annually in<br />

May and October), For The Love <strong>of</strong> Chocolate<br />

Festival in February and <strong>the</strong> <strong>Escondido</strong> Tamale<br />

Festival in November.<br />

These events bring shoppers, investment,<br />

visitors and awareness to Grand Avenue and to<br />

<strong>the</strong> city in general. In addition, <strong>the</strong>y support <strong>the</strong><br />

economic health and cultural tourism goals <strong>of</strong><br />

<strong>the</strong> district.<br />

One event on <strong>the</strong> DBA’s wish list is <strong>the</strong><br />

establishment <strong>of</strong> an annual outdoor music<br />

festival in downtown <strong>Escondido</strong>. This festival<br />

would be similar to <strong>the</strong> former San Diego Street<br />

Scene, albeit smaller in scale.<br />

Always looking to enhance <strong>the</strong> beauty <strong>of</strong> <strong>the</strong><br />

community, <strong>the</strong> DBA recently collaborated with <strong>the</strong><br />

city <strong>of</strong> <strong>Escondido</strong> in a median beautification<br />

program along Grand Avenue. This project<br />

involved <strong>the</strong> removal <strong>of</strong> old eucalyptus trees and<br />

replacement with drought tolerant trees and plants.<br />

A key function <strong>of</strong> <strong>the</strong> DBA is for business<br />

owners to get to know <strong>the</strong>ir fellow<br />

entrepreneurs and business neighbors while<br />

serving as an advocate and promoter <strong>of</strong><br />

downtown <strong>Escondido</strong>. This goal has been<br />

achieved through regular meetings that bring<br />

downtown business owners toge<strong>the</strong>r.<br />

“We used to have a handful <strong>of</strong> people<br />

showing up at a monthly merchant meeting,”<br />

said MacLachlan. “Now, we get 40 to 50<br />

business owners toge<strong>the</strong>r every three months.<br />

We meet at a different business each quarter and<br />

discuss <strong>the</strong> issues affecting <strong>the</strong> community. We<br />

are proud <strong>of</strong> <strong>the</strong> camaraderie we’ve been able to<br />

build among business owners in <strong>Escondido</strong>.”<br />

G<br />

Above: The always popular <strong>Escondido</strong><br />

Tamale Festival draws big crowds<br />

very year.<br />

Below: The Downtown Business<br />

Association board.<br />

T h e M a r k e t p l a c e F 1 9 1


DBA<br />


Ledge Media is a leading-edge multimedia<br />

and publishing company, now headquartered<br />

in Jackson, Wyoming. Its origins can be traced<br />

back to 1973 where a small regional publishing<br />

company based in San Antonio, Texas was<br />

helping businesses and historical societies tell<br />

<strong>the</strong>ir stories in <strong>the</strong> most compelling and<br />

powerful ways possible. Working with a wide<br />

variety <strong>of</strong> clients—from corporations to civic<br />

organizations to individuals and families,<br />

Ledge Media has emerged as a force in <strong>the</strong><br />

publishing industry.<br />

In <strong>the</strong> mid-1990s, a new division was created,<br />

<strong>the</strong> Historical Publishing Network, better known<br />

as HPNbooks, and this division focused on<br />

producing hardcover c<strong>of</strong>fee table-style history<br />

and photo-journal type cityscape books. The<br />

first <strong>of</strong> <strong>the</strong>se was Fire and Gold: The San<br />

Francisco Story. In <strong>the</strong> ensuing years, HPN<br />

Books has perfected <strong>the</strong> sponsored-book model<br />

<strong>of</strong> publishing.<br />

Conceived around <strong>the</strong> idea <strong>of</strong> an ultra-highquality<br />

hardcover chronicle <strong>of</strong> a city or county’s<br />

past, <strong>the</strong>se exceptional books were also designed<br />

to raise funds for a sponsoring organization. As <strong>of</strong><br />

2020, HPNbooks has published more than 200<br />

titles, while raising hundreds <strong>of</strong> thousands <strong>of</strong><br />

dollars for its many partnering groups. Now a<br />

woman-owned company, Ledge Media has fur<strong>the</strong>r<br />

developed <strong>the</strong>ir publishing network and<br />

incorporated many new modern technologies<br />

including augmented reality which embeds video<br />

and o<strong>the</strong>r information into printed materials.<br />

The unique mix <strong>of</strong> talents and expertise<br />

brought to bear in a Ledge Media/HPN project<br />

culminates in a remarkable creation—everything<br />

from breathtaking, photo-rich, c<strong>of</strong>fee table<br />

books and o<strong>the</strong>r printed materials to stunning<br />

websites and captivating video productions.<br />

For more information, or to inquire about<br />

producing your own publication, please visit<br />

www.ledgemedia.net or www.HPNBooks.com.<br />

1 9 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

<strong>Escondido</strong> from <strong>the</strong> Daley Ranch.<br />

T h e M a r k e t p l a c e F 1 9 3

Webb Bro<strong>the</strong>rs Trucking Company, on Grape Day in 1920.<br />

1 9 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Building a<br />

Greater <strong>Escondido</strong><br />

E s c o n d i d o ’ s e n g i n e e r s , r e a l t o r s , a n d u t i l i t i e s<br />

p r o v i d e t h e e c o n o m i c f o u n d a t i o n o f t h e c i t y<br />

Richard Meyst and Fallbrook Engineering .........................................1 9 6<br />

San Luis Rey Indian Water Authority ...............................................2 0 0<br />

Traci Bass & Associates .................................................................2 0 3<br />

B u i l d i n g a G r e a t e r E s c o n d i d o F 1 9 5





G<br />

Young Richard Meyst.<br />

Richard Meyst, CEO <strong>of</strong> Fallbrook Engineering,<br />

<strong>the</strong> influential medical engineering company, has<br />

been instrumental in developing health care<br />

technology that many <strong>of</strong> us utilize today.<br />

A medical device design and development<br />

expert, Meyst was an engineer long before<br />

receiving his diplomas from <strong>the</strong> University<br />

<strong>of</strong> Wisconsin, Madison. In fact, it was winning<br />

a high school science fair project, in which<br />

he measured <strong>the</strong> effects <strong>of</strong> G-force on<br />

hamsters, that really propelled him on his<br />

career path. It also earned him a tour <strong>of</strong> <strong>the</strong><br />

university’s physics and engineering labs back<br />

in <strong>the</strong> 1960s.<br />

“The local newspaper (Milwaukee Journal)<br />

sponsored <strong>the</strong> science fair,” said Meyst. “One <strong>of</strong><br />

<strong>the</strong> perks for winning <strong>the</strong> competition was<br />

getting to spend a week at a Navy base and<br />

going out on a ship. We stayed in <strong>the</strong> barracks<br />

and went out on a destroyer. It was quite<br />

an experience.”<br />

Born in Milwaukee and raised in suburban<br />

Elm Grove, Meyst began his career in<br />

nor<strong>the</strong>rn climes before an opportunity arose in<br />

Sou<strong>the</strong>rn California.<br />

“After graduating from UW Madison, I<br />

landed a job in Glens Falls, New York with a<br />

medical device company in <strong>the</strong> research and<br />

development area,” said Meyst. “Glens Falls<br />

averages more than two hundred inches <strong>of</strong> snow<br />

a year. After two years <strong>the</strong>re, I moved to Crystal<br />

Lake, Illinois where I worked for Baxter<br />

Healthcare. Five years later after enduring<br />

three <strong>of</strong> <strong>the</strong> worst winters I can remember, I<br />

was recruited by a neighbor who was an<br />

executive with an electronics company (Oak<br />

Industries) that was relocating <strong>the</strong>ir<br />

headquarters to Rancho Bernardo.”<br />

The idea <strong>of</strong> living in Sou<strong>the</strong>rn California after<br />

those miserable winters certainly appealed to<br />

Meyst, who moved to <strong>Valley</strong> Center in 1980.<br />

Unfortunately, <strong>the</strong> company fell on hard times<br />

and Meyst returned to working for a medical<br />

device company. He spent five years with Imed<br />

Corporation and ano<strong>the</strong>r two years with Diatek,<br />

Corp., a medical products design and<br />

manufacturing company. He held various<br />

technical and management positions with those<br />

companies in developing and manufacturing<br />

new medical products.<br />

Meyst left Diatek in 1988 and began<br />

consulting with Fallbrook Engineering as an<br />

independent contractor. After a year, he became<br />

a partner and a year later became vice president.<br />

In 2003, <strong>the</strong> company founder retired and<br />

Meyst became <strong>the</strong> sole owner, president and<br />

CEO. Bill Atkinson, a long-time employee <strong>of</strong><br />

Fallbrook Engineering, serves as vice president.<br />

Shortly after Meyst became sole owner,<br />

<strong>the</strong> company headquarters was heavily<br />

impacted by <strong>the</strong> San Diego County wildfires—<br />

specifically <strong>the</strong> Paradise fire—in October 2003<br />

which destroyed two <strong>of</strong> its four buildings. With<br />

<strong>the</strong> assistance <strong>of</strong> employees, friends, colleagues,<br />

and a great insurance policy, <strong>the</strong> company<br />

rebuilt and, after a year, was performing better<br />

than ever.<br />

1 9 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

G<br />

Left: A newspaper clipping <strong>of</strong> a<br />

teenage Richard Meyst winning an<br />

award at <strong>the</strong> Sou<strong>the</strong>ast Wisconsin<br />

science fair.<br />

Below: FEI President and CEO<br />

Richard Meyst.<br />

“Then, <strong>the</strong> wildfires <strong>of</strong> October 2007 once<br />

again threatened our property,” said Meyst.<br />

“Fortunately, we were spared, but it became<br />

apparent that our location was vulnerable. So,<br />

we made <strong>the</strong> decision to move to a safer, more<br />

central location.”<br />

In January 2008, Fallbrook Engineering<br />

moved its <strong>of</strong>fices from <strong>Valley</strong> Center to its<br />

current location in <strong>Escondido</strong>.<br />

The core <strong>of</strong> its business is product design<br />

and development. And, all <strong>the</strong>se years later,<br />

that is something that still energizes Meyst to<br />

this day.<br />

“Being able to design and develop products<br />

that improve <strong>the</strong> health and overall life<br />

experience <strong>of</strong> so many people is what drives<br />

me,” said Meyst. “Our project teams<br />

have worked in concert to find design solutions<br />

to many challenging new medical product<br />

opportunities. Satisfaction comes from seeing an<br />

inventor’s dream or napkin sketch product idea<br />

turn into a manufactured product that really<br />

does improve people’s health and saves lives.”<br />

To Meyst, design is <strong>the</strong> science <strong>of</strong> compromise.<br />

Its purpose is to find optimal solutions to a myriad<br />

<strong>of</strong> difficult design challenges that result in safe,<br />

effective, reliable and economical new products.<br />

Over <strong>the</strong> years, Meyst has been involved in<br />

numerous medical product inventions. In fact,<br />

he has 16 patents to his credit. When asked to<br />

identify his most memorable invention, he is<br />

quick to mention his very first one ranks right<br />

at <strong>the</strong> top.<br />

B u i l d i n g a G r e a t e r E s c o n d i d o F 1 9 7

G<br />

Above: FEI Vice President<br />

Bill Atkinson.<br />

Below: FEI’s <strong>of</strong>fices at 355<br />

West Grand.<br />

“That first product was a blood transfusion<br />

filter that was better than all o<strong>the</strong>r products on<br />

<strong>the</strong> market,” said Meyst. “It was able to filter<br />

more blood, cleaner and faster than all <strong>the</strong><br />

competition. And, my co-inventor and I<br />

developed <strong>the</strong> product in record time. That<br />

product was sold for better than 20 years at <strong>the</strong><br />

rate <strong>of</strong> 50,000 per month.”<br />

Fallbrook Engineering has many projects<br />

currently in <strong>the</strong> works. For starters, <strong>the</strong>y are<br />

1 9 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

developing a computer-controlled device to<br />

keep track <strong>of</strong> a patient’s medications and even<br />

dispense <strong>the</strong>m.<br />

“People who are very sick <strong>of</strong>ten have complex<br />

medication requirements, and doctors need a way<br />

to improve compliance and make sure patients<br />

take <strong>the</strong>ir medications on time,” said Meyst.<br />

They are also working on an ergonomic<br />

hand piece for laparoscopic surgery to reduce<br />

fatigue and allow <strong>the</strong> surgeon to be faster<br />

and more precise. Many instruments used<br />

today are uncomfortable and don’t fit any<br />

natural hand motion.<br />

Fallbrook Engineering is also developing an<br />

improved method <strong>of</strong> collecting umbilical cord<br />

blood. When a baby is born, <strong>the</strong> umbilical cord<br />

and placenta are eventually thrown away, but<br />

<strong>the</strong> cord blood is rich in stem cells, so <strong>the</strong>y are<br />

looking at a faster and easier way to collect and<br />

store more blood.<br />

“This is <strong>the</strong> project I’ve been working on <strong>the</strong><br />

longest,” said Meyst.<br />

Much <strong>of</strong> Meyst’s time today is spent as an<br />

expert witness where he has learned many<br />

valuable lessons that can be utilized in current<br />

and future design projects.<br />

“Many <strong>of</strong> <strong>the</strong> expert witness projects I take<br />

on are patent infringement legal cases,” said<br />

Meyst. “Oftentimes, <strong>the</strong> case is complicated<br />

by <strong>the</strong> fact that <strong>the</strong> original patents in suit<br />

were not written well or did not anticipate<br />

being challenged in a lawsuit. When we are<br />

working with our clients and <strong>the</strong>ir patent<br />

attorneys, we try to look down <strong>the</strong> road and<br />

help ensure any new patents are properly<br />

researched and documented, technically<br />

complete, meet all <strong>of</strong> <strong>the</strong> clients’ needs and will<br />

stand up to future scrutiny.”<br />

Over his long and eventful career, Meyst has<br />

certainly carved out a strong niche as a medical<br />

device design and development expert.<br />

And with all that experience and knowledge,<br />

he has a simple message for students and those<br />

just getting started in <strong>the</strong>ir careers: “Do what<br />

makes you happy, and you will do an excellent<br />

job, whe<strong>the</strong>r you’re an engineer or anything<br />

else. If you don’t enjoy it, find something else.<br />

You have a long career ahead <strong>of</strong> you.”<br />

Those are definitely words Meyst has taken<br />

to heart.<br />

G<br />

Above: A FEI staff meeting.<br />

Below: The lab on <strong>the</strong> second story <strong>of</strong><br />

FEI’s <strong>of</strong>fices.<br />

B u i l d i n g a G r e a t e r E s c o n d i d o F 1 9 9




G<br />

Below: The birth <strong>of</strong> Lake Wohlford.<br />

Bottom, left: Laying a siphon at La<br />

Jolla Reservation.<br />

Bottom, right: Lake Wohlford, 1924.<br />

The San Luis Rey Indian Water Authority, a<br />

federally charted government agency, was created in<br />

1984 by <strong>the</strong> La Jolla, Pala, Pauma, Rincon and San<br />

Pasqual Bands <strong>of</strong> Mission Indians and ratified in <strong>the</strong><br />

settlement act. The Authority was originally created<br />

to direct and manage <strong>the</strong> federal litigation related to<br />

misappropriation <strong>of</strong> water rights associated with <strong>the</strong><br />

San Luis Rey river which was <strong>the</strong> primary source <strong>of</strong><br />

water for <strong>the</strong> reservation lands <strong>of</strong> all five Bands.<br />

The Luiseno people have lived in <strong>the</strong> San<br />

Luis Rey Basin <strong>of</strong> nor<strong>the</strong>rn San Diego County<br />

for thousands <strong>of</strong> years. Beginning in <strong>the</strong> mid<br />

and late 1800s, reservations for <strong>the</strong> La Jolla,<br />

Pala, Pauma, Rincon and San Pasqual Bands <strong>of</strong><br />

Mission Indians were established along and near<br />

<strong>the</strong> San Luis Rey River.<br />

The La Jolla reservation, which was established<br />

in 1875, is located on <strong>the</strong> Sou<strong>the</strong>rn slopes <strong>of</strong><br />

Mount Palomar <strong>of</strong>f State Highway 76, about 25<br />

miles east <strong>of</strong> <strong>Escondido</strong> and 60 miles nor<strong>the</strong>ast <strong>of</strong><br />

San Diego. Its population today is about 615.<br />

The Pala reservation, established by Executive<br />

Order in December 1875, is situated about forty<br />

miles nor<strong>the</strong>ast <strong>of</strong> San Diego and on <strong>the</strong> San Luis<br />

Rey River. Its current population is about 1,125.<br />

The Pauma reservation, established in 1893, is<br />

located in <strong>the</strong> nor<strong>the</strong>astern corner <strong>of</strong> San Diego<br />

County in <strong>the</strong> foothills <strong>of</strong> Mount Palomar about<br />

sixty-five miles from downtown San Diego. Its<br />

population today is approximately 150.<br />

The Rincon reservation was established in<br />

1875 and is located in <strong>the</strong> nor<strong>the</strong>astern corner <strong>of</strong><br />

San Diego County, along <strong>the</strong> San Luis Rey River.<br />

Its present population is about fifteen hundred.<br />

San Pasqual reservation, established in 1910,<br />

is situated about 40 miles north <strong>of</strong> San Diego<br />

and 12 miles from <strong>Escondido</strong> in <strong>the</strong> community<br />

<strong>of</strong> <strong>Valley</strong> Center. Its current population is<br />

slightly more than five hundred people.<br />

In 1895, a diversion dam was built on <strong>the</strong> La<br />

Jolla reservation, without <strong>the</strong> tribes consent,<br />

diverting <strong>the</strong> water for <strong>the</strong> five reservations to<br />

<strong>the</strong> newly founded city <strong>of</strong> <strong>Escondido</strong>. The water<br />

was diverted from <strong>the</strong> San Luis Rey River<br />

through <strong>the</strong> <strong>Escondido</strong> Canal, which crosses<br />

several reservations to Lake Wohlford, owned by<br />

2 0 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

<strong>the</strong> city <strong>of</strong> <strong>Escondido</strong>. The United States<br />

government sanctioned this project and <strong>the</strong><br />

State <strong>of</strong> California was complicit in this action.<br />

In 1969, <strong>the</strong> five bands filed a lawsuit<br />

maintaining <strong>the</strong> Federal Government had violated<br />

its “Trust” relationship with <strong>the</strong> Bands by allowing<br />

<strong>the</strong>ir water to be diverted to <strong>Escondido</strong> and Vista..<br />

The lawsuit accused <strong>the</strong> United States, <strong>the</strong> Vista<br />

Irrigation District and <strong>the</strong> city <strong>of</strong> <strong>Escondido</strong> <strong>of</strong><br />

acting to illegally divert ninety percent <strong>of</strong> <strong>the</strong> San<br />

Luis Rey River water to an aqueduct—even though<br />

<strong>the</strong> five North County Indian tribes relied on <strong>the</strong><br />

water to supply <strong>the</strong>ir lands.<br />

The parties came toge<strong>the</strong>r to support Public<br />

Law 100-675 San Luis Rey Indian Water Rights<br />

Settlement Act, which was passed on November<br />

17, 1988. In an act to settle water rights, Congress<br />

concluded that "<strong>the</strong> La Jolla, Rincon, San Pasqual,<br />

Pauma, and Pala Bands <strong>of</strong> Mission Indians on or<br />

near <strong>the</strong> San Luis Rey River in San Diego need a<br />

reliable source <strong>of</strong> water.” This Law established a<br />

$30 million Tribal Development Fund and<br />

allocated 16,000 acre-feet <strong>of</strong> supplemental water<br />

per year to <strong>the</strong> Indian Water Authority.<br />

On January 18, 2001, <strong>the</strong> Secretary <strong>of</strong> <strong>the</strong><br />

Interior signed a preliminary agreement to restore<br />

water rights to <strong>the</strong> La Jolla, Pala, Pauma, Rincon,<br />

and San Pasqual Bands after years <strong>of</strong> litigation over<br />

<strong>the</strong> diversion <strong>of</strong> <strong>the</strong> San Luis Rey River by <strong>the</strong> city<br />

<strong>of</strong> <strong>Escondido</strong>, <strong>the</strong> <strong>Escondido</strong> Mutual Water<br />

Company and <strong>the</strong> Vista Irrigation District.<br />

Mission accomplished? Not so fast.<br />

G<br />

From top to bottom:<br />

Water from <strong>the</strong> San Luis Rey River<br />

flowing to <strong>Escondido</strong>.<br />

Building <strong>Escondido</strong> canal<br />

Building <strong>the</strong> All-American canal.<br />

Lake Wohlford today.<br />

B u i l d i n g a G r e a t e r E s c o n d i d o F 2 0 1

G<br />

Above: Tribe members at <strong>the</strong> historic<br />

signing <strong>of</strong> <strong>the</strong> agreement returning<br />

water rights to <strong>the</strong> tribes in 2016.<br />

Below: Allen E. Lawson signing<br />

<strong>the</strong> agreement restoring tribal<br />

water rights.<br />

After decades <strong>of</strong> debate and litigation, a<br />

settlement in <strong>the</strong> case was tentatively reached in<br />

2014. But, Congress wasn’t allowed to act after <strong>the</strong><br />

Congressional Budget Office labeled <strong>the</strong> deal as<br />

having a fiscal impact because it would enable <strong>the</strong><br />

tribes to fully deplete a fund created in <strong>the</strong> late<br />

1980s that was specifically earmarked for ending<br />

<strong>the</strong> dispute. After several amendments to <strong>the</strong> bill,<br />

<strong>the</strong> agreement was finally signed into law by <strong>the</strong><br />

United States government on December 16, 2016.<br />

The settlement finally took effect on May 17, 2017<br />

after it had been approved by <strong>the</strong> Federal District<br />

Court in San Diego and <strong>the</strong> Federal Energy<br />

Regulatory Commission in Washington, D.C.<br />

The big breakthrough in <strong>the</strong> lawsuit came in<br />

<strong>the</strong> mid-late 2000s when parts <strong>of</strong> <strong>the</strong> All-American<br />

Canal and <strong>the</strong> Coachella Canal—which both bring<br />

water from <strong>the</strong> Colorado River to parts <strong>of</strong> Sou<strong>the</strong>rn<br />

California—were lined to stop about a hundred<br />

thousand acre-feet <strong>of</strong> water from seeping into <strong>the</strong><br />

ground each year. The first sixteen thousand acrefeet<br />

<strong>of</strong> <strong>the</strong> captured water was set aside for <strong>the</strong><br />

tribes, as per <strong>the</strong> 2014 settlement, to make up for<br />

<strong>the</strong> river water taken from <strong>the</strong>m years earlier.<br />

The San Luis Rey Indian Water Authority was<br />

formed to manage this litigation on behalf <strong>of</strong> <strong>the</strong><br />

tribes. For 47 years, <strong>the</strong> Indian Water Authority and<br />

<strong>the</strong> five tribes fought <strong>the</strong> federal government, <strong>the</strong><br />

city <strong>of</strong> <strong>Escondido</strong> and <strong>the</strong> Vista Irrigation District to<br />

return <strong>the</strong> water rights that had been taken from<br />

<strong>the</strong>m. Long overdue, it was finally realized in 2016.<br />

Unfortunately, litigation carried on for so many<br />

years that by <strong>the</strong> time <strong>the</strong> agreement was reached<br />

in late 2017 many <strong>of</strong> those who had fought so<br />

hard for <strong>the</strong> deal had already passed away.<br />

For Bo Mazzetti, chairman <strong>of</strong> <strong>the</strong> Rincon band<br />

<strong>of</strong> Mission Indians, it was indeed a bittersweet<br />

moment. He admitted that his biggest regret was<br />

that none <strong>of</strong> <strong>the</strong> original people who labored so<br />

diligently for <strong>the</strong> agreement were not alive to see<br />

it come to fruition.<br />

This included deceased board members Henry<br />

Rodriguez, Robert L<strong>of</strong>ton, Lester Nelson, Leonard<br />

Nelson, and Rose Hatfield (La Jolla Band <strong>of</strong> Luiseño<br />

Indians); Leland Majel, Benjamin Magante, Sr.,<br />

Florence L<strong>of</strong>ton, and Lorena L. Dixon (Pauma<br />

Band <strong>of</strong> Mission Indians); Mary Matteson, Agustine<br />

Orosco and Ray Natividad (San Pasqual Band <strong>of</strong><br />

Mission Indians); Don Magee (Pala Band <strong>of</strong> Mission<br />

Indians); Vernon Wright, Leo D. Calac, Max<br />

Mazzetti, Donald Calac, Edward T. Arviso, Douglas<br />

Calac, Frank Mazzetti and Richard M. Sola (Rincon<br />

Band <strong>of</strong> Luiseño Indians).<br />

2 0 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

TRACI BASS &<br />


Traci Bass moved to <strong>Escondido</strong> in 1985 from<br />

<strong>the</strong> Silicon <strong>Valley</strong> to be close to her sisters. Traci<br />

got her Real Estate license in 1985 and her Brokers<br />

license in 1992. She is a mo<strong>the</strong>r <strong>of</strong> four and<br />

grandmo<strong>the</strong>r to five beautiful little girls. Dedicated<br />

to being a presence in <strong>the</strong>ir lives, she never<strong>the</strong>less<br />

hasn’t slowed down her drive for Real Estate.<br />

Working with both buyers and sellers, Traci is<br />

constantly giving her clients one hundred percent<br />

<strong>of</strong> her attention and helping to build <strong>the</strong>ir dreams<br />

<strong>of</strong> homeownership. Traci has been rated top agent<br />

in sales with her company for over <strong>the</strong> years and<br />

continues to treat her clients like family, always<br />

giving <strong>the</strong>m her best service. Traci has been<br />

growing her team, and her son Ryan Bass and<br />

daughter Barbie Bass are now assisting her with<br />

making her clients’ dreams come true, no matter<br />

<strong>the</strong> market.<br />

Traci has made her stamp here in San Diego<br />

County and continues to help families reach <strong>the</strong>ir<br />

dream <strong>of</strong> home ownership, ei<strong>the</strong>r here or relocating<br />

away. With thirty-four years <strong>of</strong> Real Estate passion,<br />

you’re definitely in good hands with Traci<br />

and her team.<br />

G<br />

Above: For over thirty years, Traci<br />

Bass has been helping her clients<br />

make <strong>Escondido</strong> <strong>the</strong>ir home.<br />

Below: Ryan, Traci, and Barbie Bass.<br />

B u i l d i n g a G r e a t e r E s c o n d i d o F 2 0 3

G<br />

Santa Ana photographer Edward Cochems and family at <strong>Escondido</strong> Grape Day, <strong>Escondido</strong>, 1912.<br />


2 0 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Family Heritage<br />

F a m i l i e s a n d i n d i v i d u a l s w h o s e<br />

l e g a c i e s c o n t i n u e t o s h a p e<br />

t h e f u t u r e o f E s c o n d i d o<br />

S P E C I A L<br />

T H A N K S T O<br />

The Hillebrecht/Emerson/Adams Families ..........................................2 0 6<br />

The Bandy Family<br />

(Crandall, Kelsey, Loomis, O’Dell, Bandy) ...................................2 1 1<br />

D’Agosta Shoes .............................................................................2 1 2<br />

The Knappe Family .......................................................................2 1 7<br />

Bob Wilson ..................................................................................2 1 8<br />

The Homer Heller Ford Family ........................................................2 2 0<br />

Chick Embry ................................................................................2 2 2<br />

The Von Seggern Family .................................................................2 2 4<br />

Neri Hoxsie .................................................................................2 2 6<br />

The Lusardi Family .......................................................................2 2 8<br />

The Humphrey Family ....................................................................2 3 0<br />

The Baker Family..........................................................................2 3 2<br />

The Alto Family ............................................................................2 3 4<br />

Judy and Eric Kroesche ..................................................................2 3 5<br />

The Hawthorne Family ...................................................................2 3 6<br />

The Redmond Family and Golfcraft ..................................................2 3 7<br />

The Witman Ranch ........................................................................2 3 8<br />

The Prior Family ..........................................................................2 3 9<br />

Gloria Warren ..............................................................................2 4 0<br />

The Bates Family &<br />

Bates Nut Farm<br />

15954 Woods <strong>Valley</strong> Road<br />

<strong>Valley</strong> Center, CA 92082<br />

760-749-3333<br />

www.batesnutfarm.biz<br />

F a m i l y H e r i t a g e F 2 0 5


Hillebrechts have been farmers in Sou<strong>the</strong>rn<br />

California for four generations. George and Caro<br />

Stone Bass were married in 1925. Georgia,<br />

James Henry, and Benonia Bass were born<br />

during 1926-1929. Caro Stone Bass Hillebrecht<br />

died in 1947. George struggled with <strong>the</strong> family<br />

farming business. Ben learned how to farm<br />

from his dad, but received a college degree from<br />

Cal Poly State University.<br />

Ben married a widow, Frances Emerson<br />

Miller, daughter <strong>of</strong> Eric and Ruth Smitley<br />

Emerson. Eric Emerson had brought his family<br />

to <strong>Escondido</strong> from Ohio in 1943 and<br />

established an accounting business.<br />

The Ben Hillebrecht family grew with Michael<br />

Miller, Mary Caro, Sally Ruth and Laura Jane, all<br />

two years apart. The growing family and farming<br />

demands created long days <strong>of</strong> hard work. Each<br />

<strong>of</strong>fspring after graduating from college received<br />

over twenty acres <strong>of</strong> land in 1990. Michael Miller<br />

Hillebrecht married Carol Anne Spoelstra and<br />

raised three children. Lisa, Robert and Joni grew<br />

up on this farm called Brecht Farm. Mary Caro<br />

manages farmer’s markets in San Diego. Sally<br />

Ruth married Martin Pozzi, a hay broker and<br />

cattle/sheep rancher in Petaluma, Ca. Laura Jane<br />

married John Kapusnik, an engineer. Ben and<br />

Frances worked to improve <strong>the</strong> quality and<br />

diversity <strong>of</strong> <strong>the</strong>ir crop <strong>of</strong>ferings, and opened two<br />

farm stands that John and Laura continue to<br />

operate “Farm Stand West” and “Fran’s Original<br />

Farm Stand” along with growing produce on<br />

<strong>the</strong>ir land. Frances died <strong>of</strong> cancer in 2004 at <strong>the</strong><br />

age <strong>of</strong> 73.<br />

Ben formally transferred over a hundred<br />

acres to <strong>the</strong> third generation with hopes for <strong>the</strong>ir<br />

success, but remains in <strong>the</strong> homestead on 40<br />

acres <strong>of</strong> <strong>the</strong> farm he loves.<br />

2 0 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

T H E E M E R S O N / H I L L E B R E C H T F A M I L I E S<br />

The great grand-children<br />

<strong>of</strong> George and Caro<br />

Hillebrecht are Lisa, Robert,<br />

and Joni Hillebrecht; Regina<br />

and Steven Pozzi; and<br />

Christina, Adam, Samuel,<br />

and Jillian Waldum<br />

F a m i l y H e r i t a g e F 2 0 7

In 2005, Ben married Edith Anne Adams Blood, a widow<br />

with her own local roots.<br />

Her parents, Dr. Linus Emanuel Adams and Helen Louise<br />

Neill Adams, came to <strong>Escondido</strong> to start <strong>the</strong>ir family in 1931.<br />

Dr Adams, newly graduated from medical school, was one <strong>of</strong><br />

<strong>the</strong> few doctors in a <strong>the</strong>n-small farming town <strong>of</strong> less than four<br />

thousand people. Dr. Adams was <strong>the</strong> first doctor to have an<br />

<strong>of</strong>fice with all <strong>the</strong> modern medical equipment, including an<br />

X-ray machine with developing room, operating-room,<br />

pathology lab, and three rooms for bed patients.<br />

Linus and Helen raised three children: Jane Louise, Edith<br />

Anne, and Richard Lee.<br />

Jane Louise married Robert Charles Froeschle and raised two children:<br />

Richard Craig and Anne Louise. Edith Anne, a teacher, married James Richard<br />

McKenzie and raised three children: David Neill, Kathryn Jane, and Julie Anne.<br />

Richard Lee, a pharmacist, married Susan Jeffers (also an <strong>Escondido</strong> family)<br />

and raised three children: Barbara Lynne, Roderick Colley, and Mark Clement.<br />

Jane Louise married Robert Charles<br />

Froeschle and raised two children: Richard<br />

Craig and Anne Louise. Edith Anne, a teacher,<br />

married James Richard McKenzie and raised<br />

three children: David Neill, Kathryn Jane, and<br />

Julie Anne.<br />

Richard Lee, a pharmacist, married Susan<br />

Jeffers (also an <strong>Escondido</strong> family) and raised<br />

three children: Barbara Lynne, Roderick Colley,<br />

and Mark Clement.<br />

G<br />

Left: from left to right. Siblings Edith Anne, with Mom (Helen<br />

Louise Neill Adams), Jane Louise, Richard Lee in Palm Springs,<br />

California 1998.<br />

2 0 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

T H E A D A M S / H I L L E B R E C H T F A M I L I E S<br />

F a m i l y H e r i t a g e F 2 0 9

Today, Ben and Edith continue to live on <strong>the</strong><br />

Hillebrecht family farm while also traveling and<br />

enjoying <strong>the</strong>ir blended grandchildren and<br />

extended family.<br />

Ben says, “The forty acres is more than<br />

enough to retire, but difficult to maintain <strong>the</strong><br />

farm with raising costs <strong>of</strong> water.” Growth <strong>of</strong> this<br />

wonderful city, called <strong>Escondido</strong>, continues to<br />

flourish with <strong>the</strong> new modern ways <strong>of</strong> <strong>the</strong> San<br />

Diego County.<br />

G<br />

Top: Catalina Institute <strong>of</strong> Oceanography Sailing Camp 2015:<br />

Edie and Ben, Samuel, Kate, Julie, and Jillian.<br />

2 1 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

THE<br />


(CRANDALL,<br />

KELSEY,<br />

LOOMIS,<br />

O’DELL,<br />

BANDY)<br />

The lineage began with George Wyatt Gibson<br />

(Civil War VET) and wife Liddia Warren, who<br />

moved from Arkansas to Oklahoma. After<br />

Liddia died, George moved with daughter Susan<br />

Bandy’s family to <strong>Escondido</strong> in 1908. When<br />

George passed away in 1909, his death made<br />

<strong>the</strong> front page <strong>of</strong> <strong>the</strong> <strong>Escondido</strong> paper.<br />

Es<strong>the</strong>r Kelsey married Augustine O’Dell Jr in<br />

Michigan. After Augustine died, Es<strong>the</strong>r moved<br />

with William Loomis to <strong>Escondido</strong>. They<br />

married in 1908. Es<strong>the</strong>r’s son Emery followed<br />

later. Will and Es<strong>the</strong>r owned Loomis & O’Dell<br />

second-hand goods store on 227 W Grand Ave.<br />

Emery O’Dell married Hattie Crandall in<br />

Michigan. Hattie died in 1918 after traveling to<br />

California. Emery worked with his step-fa<strong>the</strong>r<br />

and mo<strong>the</strong>r until he opened his own furniture<br />

store next door to <strong>the</strong>irs. Emery and his<br />

children, including Pansy, lived in <strong>the</strong> basement<br />

<strong>of</strong> that store.<br />

Tom Bandy and Susan Gibson married in Pauls<br />

<strong>Valley</strong>, OK. They had nine children, including<br />

Albert. Tom opened a blacksmith shop called “Tom<br />

Bandy and Sons” in <strong>Escondido</strong> in 1908, which later<br />

moved to <strong>the</strong> Heritage Park. The family owned a<br />

Victorian-style house on S Juniper Street that is on<br />

<strong>the</strong> National Register Home listing.<br />

Albert Richard Bandy and Pansy Mae O’Dell<br />

met in <strong>Escondido</strong>, got married and had Pamela<br />

Condry, Jacqueline Rigg and Allene Robinson.<br />

Albert bought <strong>the</strong> blacksmith shop from his fa<strong>the</strong>r<br />

when Tom Bandy retired. Pansy and Albert did<br />

volunteer work. Pansy served as treasurer/Sunday<br />

school teacher at First Congregational Church.<br />

They lived on a ranch on N Fig Street.<br />

Jacqueline Bandy married Edward James Rigg, a<br />

WWII VET serving in <strong>the</strong> Marines. Jacqueline was<br />

born in 1927 in <strong>the</strong> house at 832 <strong>Escondido</strong> Blvd,<br />

now a beauty shop. They had four children,<br />

Cynthia MacDonald, Deborah Sitlington, Christy<br />

Hendrickson and Edward A. Rigg. Sadly, Jacqueline<br />

Jean (Bandy) Rigg passed away on December 6,<br />

2019 at <strong>the</strong> age <strong>of</strong> ninety-two.<br />

Our family fondly remembers trips to visit<br />

our grandparents, aunts and cousins in<br />

<strong>Escondido</strong>. We also shared memories <strong>of</strong> our<br />

great aunt Mary Bandy, a respected interior<br />

designer in Beverly Hills, who decorated homes<br />

for many celebrities and also maintained a home<br />

in <strong>Escondido</strong>.<br />

G<br />

Above: Tom and Sue Bandy.<br />

Below: Pansy and Albert Bandy.<br />

F a m i l y H e r i t a g e F 2 1 1

D’AGOSTA<br />

SHOES<br />

A long time <strong>Escondido</strong> business establishment<br />

was opened at 146 East Grand Avenue in 1931 by<br />

Alfio D’Agosta who immigrated from Sicily in<br />

1921. He originally opened it as a shoe repair<br />

shop. He and his wife, Josephine, lived behind<br />

<strong>the</strong> store with <strong>the</strong>ir family. The photo above<br />

shows Alfio and his children, Tom and Josephine<br />

(Johnston). Son Cirino (Sid), who is not shown,<br />

had joined <strong>the</strong> Navy and was <strong>of</strong>f serving his<br />

Country. If you look closely at <strong>the</strong> calendar on <strong>the</strong><br />

wall, you will see <strong>the</strong> year was 1942. Also, note<br />

<strong>the</strong> many cowboy boots left for repair by <strong>the</strong><br />

Wranglers at Daley Ranch. At this point in time,<br />

<strong>Escondido</strong> had developed a thriving agricultural<br />

community that included many ranchers and<br />

farmers in need <strong>of</strong> boot repairs.<br />

In 1946, Alfio relocated <strong>the</strong> family business<br />

to 106 West Grand Avenue. Solid and sound<br />

operation through <strong>the</strong> depression years and<br />

through <strong>the</strong> years <strong>of</strong> World War II, when<br />

rationing and shortages made business difficult<br />

marked <strong>the</strong> store’s history. When World War II<br />

ended, Sid D’Agosta became manager and <strong>the</strong><br />

store opened a new department featuring men’s<br />

work shoes. Since <strong>the</strong>n <strong>the</strong> store expanded its<br />

<strong>of</strong>ferings to include both women and children’s<br />

shoes and it became noted for <strong>the</strong> quality <strong>of</strong> its<br />

shoes and repair work.<br />

In August <strong>of</strong> 1960, Alfio D’Agosta established<br />

his second shoe store in Vista. It would be<br />

managed by his son, Tom D’Agosta, and assisted<br />

by his sister, Josie D’Agosta (Johnston). The<br />

<strong>Escondido</strong> store would be managed by Sid<br />

D’Agosta. Bennie Colia, who joined <strong>the</strong> family<br />

business in 1946, was named Assistant Manager<br />

<strong>of</strong> <strong>the</strong> <strong>Escondido</strong> store.<br />

D’Agosta Shoes would remain in business on<br />

Grand Avenue in downtown <strong>Escondido</strong> for 67<br />

years. Alfio D’Agosta would continue working at<br />

<strong>the</strong> store until he was 92 years old.<br />

2 1 2 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

F a m i l y H e r i t a g e F 2 1 3

2 1 4 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y


OCTOBER 24, 1938 TO AUGUST 2, 2020<br />

Those <strong>of</strong> us who knew and loved Tom<br />

D’Agosta miss him dearly. Tom had such a great<br />

sense <strong>of</strong> humor and was generous to a fault.<br />

Tom D’Agosta was born at home in<br />

downtown <strong>Escondido</strong> on October 24, 1938. He<br />

joined two siblings, Josie and Sid D’Agosta. He<br />

attended grade schools here and graduated from<br />

<strong>Escondido</strong> High School in 1958. Tom joined <strong>the</strong><br />

family shoe business in 1958. Right away it was<br />

clear that Tom had <strong>the</strong> mind <strong>of</strong> a businessman.<br />

D'Agosta Shoes opened a second shoe store in<br />

Vista which Tom successfully managed.<br />

Expanding his entrepreneurial skills and his love<br />

for motorcycles, he opened <strong>the</strong> very first Suzuki<br />

motorcycle dealership in San Diego County in<br />

Vista. His second Suzuki dealership was opened<br />

in <strong>Escondido</strong> and a third he opened in Poway.<br />

Tom decided <strong>Escondido</strong> could use a broader,<br />

more exciting nightlife. He opened his first<br />

restaurant—The Chez Orleans restaurant and<br />

<strong>the</strong> nightclub Time Machine—in <strong>Escondido</strong> in<br />

1980. His grand opening spanned two<br />

weekends with a total <strong>of</strong> over 4,000 attendees.<br />

Disco had come to <strong>Escondido</strong>.<br />

In <strong>the</strong> same year he opened D’Agosta Realty<br />

and D’Agosta Development. Tom was a General<br />

Contractor. He built and ran <strong>the</strong> Sheridan Inn<br />

on <strong>the</strong> corner <strong>of</strong> El Norte Parkway and Centre<br />

City Parkway and was involved in building<br />

many developments in <strong>Escondido</strong>, including<br />

<strong>the</strong> project that became known as Circle R.<br />

In 1994 Tom took his love for cooking, fine<br />

dining and delicious food to <strong>the</strong> next level and<br />

opened Sirino’s Restaurant on his beloved<br />

Grand Avenue. Tom had a vision that Grand<br />

Avenue could attract people who loved to eat,<br />

shop, and congregate and would become once<br />

again <strong>the</strong> centerpiece <strong>of</strong> <strong>Escondido</strong>.<br />

Tom was a true visionary and had big ideas<br />

for <strong>Escondido</strong>. He served on <strong>the</strong> <strong>Escondido</strong> City<br />

Council from 2000 to 2004. Too <strong>of</strong>ten people<br />

run for elected <strong>of</strong>fice for personal gain. That<br />

wasn't <strong>the</strong> case with Tom. His motivation was to<br />

give back to <strong>the</strong> community he loved. Tom was<br />

<strong>the</strong> sort <strong>of</strong> homegrown local boy who just<br />

wanted to make sure that government did right<br />

by his neighbor. That's why he served.<br />

Tom loved life. He loved riding his<br />

motorcycle. He loved red wine and good food.<br />

He loved his community and his country. And<br />

most importantly, he loved <strong>the</strong> people in his<br />

life—number one was <strong>the</strong> love <strong>of</strong> his life, June,<br />

<strong>the</strong> kids he inherited as well as <strong>the</strong> grandkids,<br />

and <strong>the</strong> friends that he cherished so deeply. If<br />

you were lucky enough to be in his circle, you<br />

were certainly <strong>the</strong> better for it.<br />

We miss you, Tommy D. We love you.<br />

F a m i l y H e r i t a g e F 2 1 5

2 1 6 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

Julius Knappe (b: 1871) met his future wife,<br />

Bertha Koch, (b: 1882) on a Berlin, Germany,<br />

trolley. After marrying in 1903, <strong>the</strong> couple sailed<br />

to England <strong>the</strong>n to Canada, where Margaret was<br />

born (1904-1978). The Knappes entered <strong>the</strong> US<br />

via <strong>the</strong> Great Lakes. Elsie (1906-1991) was born<br />

in Indiana. The family finally settled in San<br />

Diego where Oscar (1909-1989) was born as<br />

was Helen (1910-1998). The family moved to<br />

<strong>Escondido</strong> in 1911. Julius, a tailor, opened<br />

Knappe Kleaning Kompany at 437 E. Grand<br />

Avenue. The family lived in <strong>the</strong> rear. The arrivals<br />

<strong>of</strong> Bertha (1912-2005) and Frieda (1918-2001)<br />

completed <strong>the</strong> family.<br />

Upon Julius’ death in 1939, <strong>the</strong> business<br />

was sold to Hoovers Cleaners. Bertha remained<br />

on <strong>the</strong>ir vineyard property at Hill Avenue (El<br />

Norte Parkway) and Broadway. Bertha remarried<br />

in her sunset years to Horace Gilbert. She<br />

passed away in 1973. Later, Oscar developed<br />

<strong>the</strong> homestead into a neighborhood shopping<br />

center, sold in 1989.<br />

The Knappes celebrate four generations <strong>of</strong><br />

descendants born in <strong>Escondido</strong>. It began when<br />

Margaret married Henry Junge, citrus rancher.<br />

Bertha married James “Cy” Adkins, orthodontist.<br />

Oscar married Leona Wells. Oscar’s <strong>Escondido</strong><br />

business endeavors included <strong>Valley</strong> Oil Co.,<br />

North County Employers’ Association and<br />

The Fabric Mart.<br />

The o<strong>the</strong>r Knappe <strong>of</strong>fspring settled within<br />

<strong>the</strong> county—close enough for family reunions.<br />


FAMILY<br />

G<br />

Left: Julius and Bertha Knappe,<br />

wedding photo 1903, in<br />

Charlottenburg, Germany.<br />

Below: Knappe Kleaning Kompany<br />

Bertha, Julius and Oscar Knappe. c.<br />

1930, Grand Avenue, <strong>Escondido</strong>.<br />

Bottom: Oscar and Leona Knappe,<br />

50th anniversary celebration, 1984.<br />

The tailor shop’s large window faced Grand.<br />

Julius, just over five feet tall, was <strong>of</strong>ten seen<br />

cross-legged on <strong>the</strong> cutting table hand-stitching<br />

a suit.<br />

Julius and Bertha, with six o<strong>the</strong>r German<br />

immigrant families, founded Grace Lu<strong>the</strong>ran<br />

Church in May, 1919. Their first sanctuary, on <strong>the</strong><br />

corner <strong>of</strong> Grand and Ivy, built by Chinese labor,<br />

was purchased from <strong>the</strong> Methodists for $2500 in<br />

1920. Grace Lu<strong>the</strong>ran Church and School, now<br />

located at 13th and Redwood, celebrated its<br />

100th anniversary in May, 2019. Arlene Knappe<br />

Shuster (Bob), Julius and Bertha’s granddaughter,<br />

co-chaired <strong>the</strong> event and is <strong>the</strong> only living<br />

descendant <strong>of</strong> <strong>the</strong> founding families still an active<br />

member at Grace.<br />

F a m i l y H e r i t a g e F 2 1 7


G<br />

Above: Bob Wilson and his twin<br />

bro<strong>the</strong>r, Bill.<br />

Bottom, left: Bob Wilson's family at<br />

<strong>the</strong> Richland Schoolhouse at his 90th<br />

Birthday Celebration.<br />

Bottom, right: Richland Elementary<br />

School students in 1938. Bob is in <strong>the</strong><br />

back row on <strong>the</strong> far right.<br />

Growing up in <strong>Escondido</strong>...The Bob Wilson<br />

story began on January 23, 1929, <strong>the</strong> day he<br />

and his twin bro<strong>the</strong>r, Bill, were born in <strong>the</strong>ir<br />

family’s home at <strong>the</strong> nor<strong>the</strong>ast corner <strong>of</strong> Fourth<br />

and Grape Streets in <strong>Escondido</strong>.<br />

After <strong>the</strong> birth <strong>of</strong> <strong>the</strong> twins, Bob’s fa<strong>the</strong>r went<br />

to settle up with <strong>the</strong> doctor.<br />

He asked, “What do I owe you, Doc?”<br />

“Delivering a baby and <strong>the</strong> pre-care is a<br />

standard $50,” replied <strong>the</strong> doctor.<br />

“But, doc, <strong>the</strong>re were two,” said Mr. Wilson.<br />

“You’re right,” said <strong>the</strong> doctor. “Throw in an<br />

extra five dollars for <strong>the</strong> second one.”<br />

His fa<strong>the</strong>r’s resourcefulness was evident to<br />

Bob. A post <strong>of</strong>fice worker, his fa<strong>the</strong>r enlisted <strong>the</strong><br />

help <strong>of</strong> his fellow colleagues to help build his<br />

new home.<br />

“Dad didn’t have any money to speak <strong>of</strong>, yet<br />

he managed to not only oversee, but physically<br />

assist in <strong>the</strong> construction <strong>of</strong> a small house <strong>of</strong><br />

about six hundred square feet,” said Bob. “It<br />

consisted <strong>of</strong> one bedroom, a bath, kitchen and<br />

living room/dining room combination, along<br />

with a detached garage.”<br />

When <strong>the</strong> house was finally ready, Bob’s<br />

fa<strong>the</strong>r carried his bride over <strong>the</strong> threshold,<br />

through <strong>the</strong> front door, and set her down on <strong>the</strong><br />

kitchen counter at <strong>the</strong>ir new home.<br />

“To his horror, <strong>the</strong> varnish was not yet dry,”<br />

said Bob. “As a result, her dress stuck to <strong>the</strong><br />

counter when she tried to get back on her feet.”<br />

Nearly two years after Bob and Bill were born,<br />

a younger sister, Carol, arrived in late 1930. ten<br />

years later, younger bro<strong>the</strong>r, Martin, was born.<br />

Tragically, an older sister, Charlotte Jean, died<br />

from polio at <strong>the</strong> age <strong>of</strong> seven in 1934.<br />

When Bob and Bill were seven, Mr. Wilson<br />

purchased a ten-acre plot <strong>of</strong> land in Richland,<br />

four miles west <strong>of</strong> <strong>the</strong> city. This became <strong>the</strong> site<br />

<strong>of</strong> <strong>the</strong>ir second home. Because he couldn’t afford<br />

to own two houses, he moved <strong>the</strong> family to a<br />

house on 7th Street which he rented. This was<br />

where Bob would begin <strong>the</strong> first grade. The<br />

country home was finished by <strong>the</strong> time Bob and<br />

Bill entered second grade. Bob cherishes <strong>the</strong><br />

lifetime friendships that were forged in those<br />

early years.<br />

Life in Richland was a wonderful experience<br />

for Bob. His fa<strong>the</strong>r was a “gentleman farmer” in<br />

that farming wasn’t his pr<strong>of</strong>ession, but it became<br />

a way <strong>of</strong> life. Most <strong>of</strong> what <strong>the</strong>y ate came from <strong>the</strong><br />

farm. Bob’s mo<strong>the</strong>r canned vegetables in season<br />

to be consumed in winter when fresh vegetables<br />

were not available. Protein came from chickens,<br />

rabbits and <strong>the</strong> occasional turkey. And, <strong>the</strong>y had<br />

a cow for milk, butter and cottage cheese.<br />

Bob and Bill were enrolled at Richland<br />

Elementary School. There was one room and<br />

one teacher for all eight grades. At <strong>the</strong> time,<br />

2 1 8 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

<strong>the</strong>re were just 12 students in <strong>the</strong> entire school,<br />

three <strong>of</strong> <strong>the</strong>m from <strong>the</strong> Wilson family.<br />

Bob and Bill <strong>the</strong>n made <strong>the</strong> giant leap from <strong>the</strong><br />

rural, one-room school to <strong>the</strong> imposing new<br />

world <strong>of</strong> <strong>Escondido</strong> High School, complete with<br />

six hundred students. Their mo<strong>the</strong>r purchased<br />

shiny new lunch pails for <strong>the</strong> boys. When <strong>the</strong> bell<br />

rang to signal lunch, Bob and Bill grabbed <strong>the</strong>ir<br />

lunch pails and followed <strong>the</strong> o<strong>the</strong>r kids out to <strong>the</strong><br />

lawn to eat. To <strong>the</strong>ir horror, <strong>the</strong> twins noticed<br />

everyone else was eating out <strong>of</strong> brown paper<br />

bags. Not one o<strong>the</strong>r lunch pail could be spotted!<br />

Needless to say, that was <strong>the</strong> last day <strong>the</strong>y would<br />

venture to school toting <strong>the</strong>ir lunch pails.<br />

At a high school reunion thirty years later, a<br />

female classmate remarked to Bob: “I remember<br />

you and Bill on your first day in school. You<br />

were <strong>the</strong> ones with <strong>the</strong> lunch pails.”<br />

The Wilson boys survived that first year. The<br />

following year, <strong>the</strong>y both went out for football and<br />

made <strong>the</strong> team. Soon, <strong>the</strong>y joined social clubs and<br />

Bob became student body president in his senior<br />

year. After that inauspicious start, <strong>the</strong>y had arrived.<br />

Bob Wilson was feted with a celebration at<br />

<strong>Escondido</strong> High School in 2019 to mark his<br />

90th birthday with more than 300 people in<br />

attendance. To cap <strong>of</strong>f <strong>the</strong> day, <strong>Escondido</strong> mayor<br />

Paul McNamara proclaimed February 10, 2019,<br />

as Bob Wilson Day in honor <strong>of</strong> <strong>the</strong> graduate<br />

from <strong>the</strong> class <strong>of</strong> 1947.<br />

G<br />

Above: Bob and wife Marion.<br />

Below: Bob, Marion and <strong>the</strong>ir sons.<br />

F a m i l y H e r i t a g e F 2 1 9



FAMILY<br />

G<br />

Top: Helen and Homer Heller,<br />

founders <strong>of</strong> Heller Ford.<br />

Middle: Helen and Don Heller. Don<br />

was named general manager <strong>of</strong> Heller<br />

Ford in 1969.<br />

Bottom: The Homer Heller Co.<br />

Stage in 1945. Shown are (from left<br />

to right) John R. Crenshaw, service<br />

manager; Homer M. Heller, owner;<br />

Fred Rich, driver; and Percy<br />

Evans, owner <strong>of</strong> <strong>the</strong> <strong>Escondido</strong><br />

Times-Advocate newspaper.<br />

The Homer Heller Ford Family is proud <strong>of</strong> its<br />

seventy-two-year heritage in <strong>Escondido</strong>. Three<br />

generations <strong>of</strong> Hellers kept pace with <strong>the</strong> city’s<br />

growth, by expanding and relocating <strong>the</strong>ir Ford<br />

dealership facilities and volunteering seven<br />

decades <strong>of</strong> community service.<br />

The Heller family’s legacy began in<br />

September 1940 when Homer and Helen Heller<br />

moved from Long Beach, California, with <strong>the</strong>ir<br />

two children, Marilyn, age three, and Don, nine<br />

months, to <strong>Escondido</strong>’s growing community <strong>of</strong><br />

4,560 residents.<br />

The Hellers’ dream <strong>of</strong> owning an automobile<br />

dealership came true on January 14, 1941,<br />

when Ford Motor Co. granted <strong>the</strong>m <strong>Escondido</strong>’s<br />

franchise at 224 East Grand Avenue. A few years<br />

later, Homer was awarded <strong>the</strong> Oceanside<br />

franchise and partnered with Long Beach friend<br />

Vince Dixon, who became sole owner <strong>of</strong> Dixon<br />

Heller Ford in 1960.<br />

During World War II, dealers were denied<br />

new cars, so Heller built a thriving used car sales<br />

and auto repair business. Both <strong>Escondido</strong> and<br />

Oceanside had train stations carrying auto parts<br />

from <strong>the</strong> East Coast. Heller realized <strong>the</strong> need for<br />

residents to travel between <strong>the</strong> two cities to visit<br />

friends and meet trains. Heller was granted a<br />

State <strong>of</strong> California franchise for passenger service<br />

in 1945 between <strong>the</strong> two cities, thus setting up<br />

his Homer Heller Co. Stage Line (from station<br />

wagon to school bus to NCTD today).<br />

Heller remodeled <strong>the</strong> Grand Avenue<br />

storefront in 1946, and opened a full-service<br />

Texaco station at Grand and Kalmia Streets.<br />

Heller also built on Grand Avenue, <strong>the</strong> Patio<br />

Shops and two-story Arcade Building. The “mini<br />

malls” are still in use today.<br />

The dealership relocated to 400 West Grand<br />

Avenue at Freeway 395 in 1951. It brought<br />

visitors from throughout Sou<strong>the</strong>rn California to<br />

view <strong>the</strong> modern facility which served <strong>the</strong> North<br />

County for thirty years. An innovative “Jewel<br />

Box” featured <strong>the</strong> latest Ford model on its<br />

2 2 0 F E S C O N D I D O : A P i c t o r i a l H i s t o r y o f t h e H i d d e n V a l l e y

evolving turntable. During <strong>the</strong> holidays, <strong>the</strong><br />

building was crowned with a lighted, waving<br />

Santa and eight prancing reindeer.<br />

In 1959, <strong>the</strong> Heller family suffered <strong>the</strong> loss <strong>of</strong><br />

Homer Heller who was killed in a private<br />

airplane crash. Helen was in <strong>the</strong> unique position<br />

<strong>of</strong> possibly being <strong>the</strong> first woman to own a Ford<br />

dealership. After a hard-fought battle, she earned<br />

<strong>the</strong> Ford franchise in 1960. Son Don Heller<br />

joined <strong>the</strong> business that year as assistant general<br />

manager and became general manager in 1969.<br />

In <strong>the</strong> early 1970s, Don was eager to move<br />

<strong>the</strong> city’s economy forward. He played a key role<br />

in <strong>the</strong> ten-year planning to establish <strong>the</strong> new<br />

<strong>Escondido</strong> Auto Park in which Heller Ford was<br />

<strong>the</strong> first to open on January 7, 1983. Don added<br />

a Suzuki franchise in 1985 and replaced it with<br />

a Hyundai franchise in 1987. Don’s son, DJ<br />

Heller, joined <strong>the</strong> dealership sales team in 1991<br />

and worked his way to become general manager<br />

<strong>of</strong> both <strong>the</strong> Ford and Hyundai franchises. The<br />

Hyundai store was <strong>the</strong> highest volume franchise<br />

in San Diego County under DJ’s leadership.<br />

The Hellers’ opportunities for community<br />

service began in 1941 when Homer became <strong>the</strong><br />

fundraising co-chairman to build <strong>Escondido</strong> a<br />

new, modern hospital. In 1950, <strong>the</strong> thirtyseven-bed<br />

Palomar Memorial Hospital on East<br />

Grand Avenue was dedicated to World War II<br />

Veterans. Helen, a charter member <strong>of</strong> <strong>the</strong> PMH<br />

Auxiliary, managed <strong>the</strong> gift shop which opened<br />

in 1960. It was named “Helen Heller Gift Shop”<br />

in 2002 to honor her 43 service years and<br />

75,000 volunteer hours.<br />

The Hellers served on boards <strong>of</strong> directors for<br />

many <strong>Escondido</strong> organizations including<br />

Elementary School Board, Chamber <strong>of</strong> Commerce,<br />

Planning Commission, <strong>Escondido</strong> Auto Park,<br />

<strong>History</strong> Center and its Endowment Foundation,<br />

Girls Club, Girls S<strong>of</strong>tball and its Kit Carson Park<br />

Field Development. Sponsorships were given for<br />

Girls and Women’s S<strong>of</strong>tball, American Legion<br />

Baseball, Boys and Girls Club activities. Heller<br />

Ford loaned used cars to <strong>Escondido</strong> Police<br />

Department for surveillance work, donated autos<br />

to <strong>Escondido</strong> High School for Drivers Education,<br />

and participated with cars and floats in <strong>the</strong> Grape<br />

Day Parades.<br />

Retired from <strong>the</strong> auto industry since 2013, <strong>the</strong><br />

Hellers are thankful for <strong>the</strong>ir loyal customers,<br />

excellent employees and wonderful friends who<br />

have supported <strong>the</strong>m throughout <strong>the</strong> years.<br />

G<br />

Above: The Heller Ford “Jewel Box” at<br />

400 West Grand Avnue topped with<br />

Santa Claus and reindeer in<br />

December 1951.<br />

Below: The Heller family, c. 1991.<br />

Shown are (from left to right) DJ<br />

Heller, general manager; Don Heller,<br />

president; Marilyn Heller Keast,<br />

secretary; and Mrs. Helen Heller,<br />

Founder. Helen passed away in 2006<br />

and Don passed away on February<br />

24, 2020, just eleven days after his<br />

eightieth birthday..<br />

F a m i l y H e r i t a g e F 2 2 1


Robert Dale Embrey was born July 21, 1927,<br />

to parents Howard and Edna Embrey on a farm<br />

near Hawley, in Northwest Oklahoma. Taking<br />

<strong>the</strong> advice <strong>of</strong> a relative, <strong>the</strong>y decided to move to<br />

<strong>Escondido</strong> in 1936. Loading up as much <strong>of</strong> <strong>the</strong>ir<br />

belongings as possible in <stron