01940 Fall 2020 V2

Women who win
An officer’s eye view
Shimmering success
TAILS
ABOUT
TOWN
FALL 2020
VOL. 3 NO. 3

EVELYN ROCKAS
YOUR NORTH SHORE REAL ESTATE EXPERT
Now is the time to sell... inventory is low.
Call Evelyn for a free market analysis.
New Home Specialist Certified Negotiation Specialist Luxury Property Specialist Accredited Buyer’s Representative
Accredited Staging Professional
Accredited Real Estate Professional
Rental Agent Certified
International President’s
Circle Award Winner
Evelyn Rockas
Evelyn.Rockas@NEMoves.com
C. 617.256.8500
Lynnfield Office | 1085 Summer Street, Lynnfield, MA 01940
EvelynRockasRealEstate.com
*Based on closed sales volume information from MLS Property Information Network, Inc. in all price ranges as reported on April 26, 2019 for the period of 4/26/18-4/26/19. Source data is deemed reliable but not guaranteed. Real estate agents affiliated
with Coldwell Banker Residential Brokerage are independent contractor sales associates, not employees. ©2019 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair
Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. 19FXWN_NE_5/19

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02 | 01940
A publication of Essex Media Group
Publisher
Edward M. Grant
Chief Executive Officer
Michael H. Shanahan
Directors
Edward L. Cahill
John M. Gilberg
Edward M. Grant
Gordon R. Hall
Monica Connell Healey
J. Patrick Norton
Michael H. Shanahan
Chief Financial Officer
William J. Kraft
Chief Operating Officer
James N. Wilson
Community Relations Director
Carolina Trujillo
Controller
Susan Conti
Editor
Thor Jourgensen
Contributing Editor
Cheryl Charles
Contributing Writers
Mike Alongi
Elyse Carmosino
Gayla Cawley
Dan Kane
Steve Krause
Alex Ross
Anne Marie Tobin
Photographers
Olivia Falcigno
Spenser Hasak
Advertising Sales
Ernie Carpenter
Ralph Mitchell
Eric Rondeau
Patricia Whalen
Advertising Design
Trevor Andreozzi
Mark Sutherland
Design
Tori Faieta
ESSEX MEDIA GROUP
110 Munroe St.,
Lynn, MA 01901
781-593-7700 ext.1234
Subscriptions:
781-593-7700 ext. 1253
01940themagazine.com
A NOTE FROM THE EDITOR
Spelling success, Lynnfield style
In many ways, we are all being held hostage by the coronavirus. But if you want to pinpoint a group of
people who have really been locked up in COVID-19 prison, try our students of all ages.
Many of them can't go to school at all, while those who can are bound by more rules and regulations
than a Marine Corps barracks at Parris Island.
Alex Ross found a very different Boston University when she returned to campus to start her junior
year as a broadcast journalism major. She delivers a first-person report here. Some aspects haven't
changed. There's a laundry room in her apartment building. You still have to go to the grocery store.
But other parts are so different. You can't just walk into a classroom anymore, she said.
"In order to attend my one in-person class, I have to present a green 'badge' on my phone. The badge
only turns green if I’ve successfully completed my daily symptom report and have a negative COVID-19
nasal swab test on file."
Read her piece for a good idea of what life is like in this COVID-19 world.
Elsewhere, Reedy Meadow is not just a golf course. It doubles as an untamed natural habitat that, in
many ways, defines the town. It is the largest freshwater cattail marsh in Massachusetts, serving as an
epicenter where several local waterways drain. Daniel Kane has the story.
Life is short. Play it loud. That's the slogan that Casey Paton and his Villanova University frat brother
Mark Lisavich used when they started Encore Apparel, which launched in 2014 and was inspired by the
folk-rock movement of the 1960s. There are many components to it, not the least of which is the ukulele.
Anne Marie Tobin has the story.
For 2018 Lynnfield High graduate Madison Barrera, a nursing student entering her junior year at the
University of Rhode Island, a fad that gained huge popularity in the 1960s — tie dye — has become her
personal pandemic silver lining. Anne Marie Tobin has the story.
Ten years ago, Michael Larosa left school at Fairfield University to work full-time for his father, David,
an independent lobsterman. Now, he's turned that experience into a $20 million annual business with a
worldwide customer base — Buy New England Lobster, LLC in Charlestown. Anne Marie Tobin has
the story.
Lynnfield High graduate Mike Geary wears many hats in Lynn, where he is director of health and
wellness for the public school system, in Wakefield, where he's the head hockey coach. He shares some
insights into the ongoing COVID-19 shutdown. Steve Krause has the story.
Folk singer Judy Collins once said, "Do what you love and you will find a way to get it out to the
world." Collins could have written those words for Lynnfield businesswoman Rachele Milordi, whose
new business, Salt + Shimmer Artistry, is doing just that. Anne Marie Tobin has the story.
A pair of golden retriever brothers from the same litter, Murphy and Brody aren't just any two
handsome faces. The year-and-a-half-old pups, owned by Lynnfield dentist Dr. Rob Schumacher DMD,
FACP, are two of the best trained dogs around. Mike Alongi has the story.
Women Who Win curates and posts stories from women around the world, covering everything from
awe-inspiring journeys of hardship and triumph, to more subtle narratives about training for marathons
or launching a vegan food brand. Elyse Carmosino has the story.
So grab a lobster claw, throw on some Judy Collins and settle in for a good read — just don't forget to
walk the dogs.
INSIDE
04 What's Up
06 College, the COVID way
10 The shirt on her back
12 House Money
14 Winning women
16 Hitting a high note
18 Doing it Mike's way
20 Doing his dream job
24 Clawing to the top
28 A shimmering success
30 Going to the dogs
32 A wet and wild place
34 Making an impact
36 For Art's sake
38 MarketStreet mecca
THOR JOURGENSEN
COVER
Where Dr. Rob
Schumacher goes, so
goes the local dentist's
Golden Retrievers,
Brody and Murphy.
PHOTO BY
OLIVIA FALCIGNO

LOUISE TOUCHETTE 2020 SALES
3 Spring Pond Rd,
Peabody
SOLD
5 Round Hill St
Saugus,
SOLD
29 Boston St
Malden
SOLD
10 Collincote St
Stoneham
UNDER AGREEMENT
12 Pine St
Lynnfield
SOLD
8 Dewing Rd
Lynnfield
SOLD
13 Wayne Road
Peabody
SOLD
65 Locksley Road
Lynnfield
SOLD
20 Hillside Dr
Georgetown
SOLD
14 Trask Rd
Boxford
SOLD
434 Summer St
Lynnfield
SOLD
6 Hart Rd
Lynnfield
SOLD
30 Stillman Rd
Lynnfield
SOLD
154 Chestnut Street
Lynnfield
SOLD
3901 Woodbridge Rd
U: 3901 Peabody
UNDER AGREEMENT
51 Pyburn Road U: 51
Lynnfield
SOLD
Essex Landing
40+ UNITS RENTED
46 Oakridge Terrace
PRIVATE SALE SOLD
18 Wildwood Drive - Land
PRIVATE SALE
SOLD
In the past 20
years, no
agent has
sold more $1
Million+ homes in Lynnfield
2
than Louise .
Contact Louise to schedule a
time to meet and discuss the
successful sale of your home.
AWARDS
International President’s Elite Award
REAL Trends America’s Best Agents, 2019
Million Dollar Guild
LOUISE BOVA TOUCHETTE
Luxury Property Specialist
617.605.0555
Louise.Touchette@NEMoves.com
LouiseTouchette.com
COLDWELL BANKER REALTY
1085 Summer Street, Lynnfield, MA 01940
COLDWELLBANKERLUXURY.COM
1. Based on closed sales volume and total number of units closed information from Massachusetts MLS for Lynnfield, MA in all price ranges as reported on Oct.
23, 2019 for the period of Jan. 1-Oct. 23, 2019. Sales volume calculated by multiplying the number of buyer and/or seller sides by sales price. One unit equals one
side of a transaction (buyer or seller). Source data is deemed reliable but not guaranteed. 2. Based on closed sales volume and total number of units closed
information from Massachusetts MLS for Lynnfield, MA for $1 million+ properties as reported on Oct. 23, 2019 for the period of Jan. 1, 2000-Oct. 23, 2019.
Sales volume calculated by multiplying the number of buyer and/or seller sides by sales price. One unit equals one side of a transaction (buyer or seller). Source
data is deemed reliable but not guaranteed. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales
associates, not employees. ©2019 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the
principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker
Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. 19K40B_NE_8/19

04 | 01940
WHAT'S UP
Grab a cup and chat
What: The Senior Center offers an array of
virtual activities easy to access online, including
"coffee chat with Janine" Bennett, the center's
popular receptionist.
Where: Call 781-598-1078 and center staff will
assist with virtual access through Zoom.
When: Wednesdays at 10 a.m.
Art at your fingertips
What: Lynnfield Art Guild offers online artist
demonstrations, shows and displays, including a
Sept. 17 pastel demonstration by artist Cynthia
Crimmin.
Where: Art Guild website, lynnfieldarts.org
When: Log on for virtual event dates.
Get fit on the Green
What: MarketStreet Sweat offers daily fitness
classes led by instructors from the local fitness
community.
Where: The Green at MarketStreet, 600
Market St.
When: Classes run through Oct. 23. See
marketstreetlynnfield.com for schedule.
PHOTO: OLIVIA FALCIGNO
Celebrating 60 years
Sidewalk Saturdays
What: Wakefield-Lynnfield Chamber of
Commerce invites shoppers to spend $50 or
more on Wakefield businesses and get ten
dollars to spend at local restaurants.
Where: Visit wakefieldlynnfieldchamber.org for
participating businesses.
When: Sept. 26 and Oct. 24, 10 a.m.-5 p.m.
Yoga Thursdays
What: Enjoy 60 minute of slow, gentle flow
yoga with music through the public library's
virtual yoga class for all skill levels taught by
instructor Tammy Syrigos Irrera.
Where: Contact Abby Porter, 781-334-5411, or
email aporter@noblenet.org
When: Thursdays in October, noon-1 p.m.

“extremely knowledgeable, transparent, patient, flexible”
“the Tom Brady of real estate” “honest, professional, reliable”
“our home sold within 48 hours of the initial open house”
My fiancé and I are first-time homebuyers and would
not have made it through this process without Ellen!
She is extremely knowledgeable, transparent, patient,
flexible and provides very thorough guidance.
Thank you, Ellen! – Matt & Meg H
My wife and I had the pleasure of working with Ellen on
the purchase and sale of a home. She is personable, an
expert in her field – or as I like to refer to her “the Tom
Brady of real estate” – and extremely knowledgeable of
today’s market. Throughout the whole process she took
care of every little detail and made sure that the process
ran smoothly. She is a true professional who cares very
much for her clients and works for them.
– Eddie & Adriana N.
We met Ellen at an open house and immediately liked
her personality and professionalism. We asked her to
help us buy a new house and help us sell the house we
used to live in. We could not have found a better person
to do the job. Ellen is very honest, professional, reliable
and has an in-depth knowledge of the local market.
– Lidiya & Ilya V.
Ellen was extremely professional and helpful in the
marketing and sale of our home. Each step of the way
was handled in a way that made our lives easier. Our
home was sold within 48 hours of the initial open house,
a tribute to a great marketing effort. – Tim & Beth A.
Read more of Ellen’s agent reviews on Zillow.com
INDUSTRY RECOGNITION
The realtor that gives back.
Ellen’s favorite charities: A Healthy Lynnfield, Lynnfield Senior Center,
Pink Rose Foundation, American Red Cross, Lynnfield Rotary,
ALS Foundation, AYA Cancer, Catholic Charities Toy Drive,
Night of Hope, Think of Michael, My Brother’s Table, Geraniumfest,
Lynnfield Library, Townscape, Veteran Services
• TOP 1% of Company Sales
• Double Centurion Award
• Platinum Club
• Top Selling Team
• Top Listing Team
• Top Producing Team
ellen.crawford@raveis.com
call/text: 617-599-8090
Ellen Rubbico Crawford, Realtor
SRS | SRES | 100% Club | Executive Club
Recognized Top Luxury Brokerage by
Leading Real Estate Co. of the World
The Largest Family-Owned Real Estate Company in the Northeast
932 Lynnfield Street, Lynnfield, MA 01940 www.raveis.com

06 | 01940
Alex
heads to
college
A LOOK AT ON-CAMPUS
COVID LIFE
Alex Ross walks through Marsh
Plaza at Boston University.
PHOTO: OLIVIA FALCIGNO
Wondering what it was like
returning to college in
Boston in a pandemic?
Keep reading.
I’m a junior studying broadcast
journalism at Boston University and
on the last day of August, I joined
more than 35,000 students returning
to academic life; in my case, at one of
the few higher education institutions
nationwide welcoming students back to
campus in a hybrid learning format.
Turns out, broadcasting news from
your kitchen table presents the same
challenge as completing chemistry labs
without an actual laboratory. With
three out of my four classes online this
semester, I am doing the bulk of my
course load remotely from outside the
classroom and also in the College of
Communication’s Studio West.
When I arrived on campus, I found
BY ALEX ROSS
room capacity signs posted around
campus, including the one that said the
studio can only hold up to seven people
at one time. Like fellow students, I
arrived knowing I had to wear a mask
everywhere I go.
Some parts of life hadn't changed:
Laundry room in my apartment building?
You bet. Grocery store? Of course. My
“Reporting in Depth” class? Mandatory.
But other aspects of campus life were
very different.
You just can't walk into a classroom
anymore. In order to attend my one
in-person class, I have to present a green
“badge” on my phone. The badge only turns
green if I’ve successfully completed my
daily symptom report and have a negative
COVID-19 nasal swab test on file.
The undergraduate population gets
tested twice a week. I schedule my test
appointments ahead of time on BU’s
“Healthway” portal. I walk around the
corner from my apartment to the lobby
of Agganis Arena at my designated time,
and swab my nose in a process that takes
less than five minutes.
Thankfully, mask protocol seems to
be universally adhered to by my peers.
It's simply unavoidable. People seem to
understand that to ignore the gravity of the
situation is a conscious choice, representing
an unrealistic wish to welcome back the
ghosts of semesters past.
But I miss the daily campus routine I
enjoyed during my first two years at BU.
There are no more workouts at FitRec,
BU’s gym, which is closed with no
scheduled reopening date. Exercise finds
me in my bedroom or on Nickerson Field
with weights and a yoga mat. It's better
than nothing.
Part of me wishes I could tell you
ALEX, page 8

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08 | 01940
ALEX, continued from page 6
that parties were as nonexistent as gym
time, but I think we all know that would
be a lie. During one of my late-night,
Ben and Jerry’s-fueled grocery runs,
my roommate and I passed a group of
some fifteen girls in high-waisted jeans,
cropped tops, and dirty sneakers waiting
for Ubers, no doubt, headed to a party
somewhere.
To their credit, everyone of those
women had a mask on. The bad news, of
course, is that a mask won’t protect you
from the Petri dish that is an Allston
fraternity basement on even a good
night, never mind in the middle of a
pandemic. We've all heard the news of
outbreaks on college campuses across the
nation following parties and other events
featuring large gatherings.
On August 26, the BU Dean of
Students sent an email to students
stating that students who host or attend
large gatherings with more than 25
people, whether on or off campus, will
be suspended through the fall semester
without a refund.
There are viral TikToks, memes, and
even a student-run “F*ck It Won’t Cut It”
”
The world stops in the
middle of a pandemic?
The news doesn’t, and thanks
to BU, I don’t have to either.
— ALEX ROSS
campaign to both implore the majority to
behave properly and encourage snitching
on the minority who don’t.
BU is also offering a hotline for
whistleblowers to call and has also
created a form that can be used to report
observed or upcoming social gatherings.
Often, the easiest (and safest) way to
socialize is over food, but most freshmen
and sophomores don’t have kitchens in
their dorm rooms.
While students living off-campus
can provide their own meals, on-campus
students must utilize the various dining
halls at BU, which are operating on a
grab-and-go basis complete with brown
bags and takeout boxes.
Grubhub, a food delivery and pickup app,
has partnered with the on-campus dining
options up and down Commonwealth
Avenue to supply everything from Starbucks
to the popular Einstein’s Bagels, which
must be ordered ahead through the app for
contactless pickup.
Dinner, ice cream, and a movie with
roommates goes a long way and, as the
saying goes, there’s an app for that.
The world stops in the middle of a
pandemic? The news doesn’t, and thanks
to BU, I don’t have to either.
Right by you.
From your everyday banking to planning for your future, we have the accounts and
services to fit your unique needs. We take the time to listen first and then work to
address your needs with the attention and care you deserve.
RIGHT BY YOU
WE’RE READY TO HELP!
CALL US AT 781.776.4444
VISIT US AT
771 SALEM STREET
LYNNFIELD MA 01940
WWW.EVERETTBANK.COM
Member FDIC
Member DIF

TO BE
PROUD
IN #1
create a Custom Marketing Program, specifically designed with your
We
in mind, to assure getting the highest price for your home.
needs
WHAT YOUR HOME IS WORTH?
CURIOUS
OR TEXT US TODAY TO FIND OUT! 781.580.9357
CALL
Youngren Team Lead
Marjorie
Associate, SRES, SRS, GRI
Broker
781.580.9357
www.marjoriesells.com
Macfarland, Marjorie Youngren,
Stephanie
Crawford, Rachelle DaSilva
Ellen
team consists of four Full Time Agents, a Marketing Manager,
Our
Listing Manager and an Administrative Assistant to make sure
a
provide an extensive list of trusted Vendor Partners such as
We
Lenders, Stagers, and Contractors to help make your
Attorneys,
LYNNFIELD
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FOR
*source MLSPIN
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transactions run smoothly from start to finish.
experience as stress free as possible.
932 Lynnfield Street. Lynnfield. MA 01940

10 | 01940
Making it the
Maddy B way
BY ANNE MARIE TOBIN
With the COVID-19 pandemic
approaching the six-month mark, people
are still continuing to find ways to cope
with the new normal.
While lives have been radically
changed, many people with nothing but
time on their hands are still discovering
their hidden talents.
For 2018 Lynnfield High School
graduate Madison Barrera, a nursing
student entering her junior year at the
University of Rhode Island (URI), a fad
that gained huge popularity in the 1960s
— tie dye — has become her personal
pandemic silver lining.
It began slowly in May when she
decided to create a few tie-dye tops,
which she then offered for sale on her
Instagram account. The business was
an instant success. Before long, she
had created a new brand name, Made
By Maddy B, along with an Instagram
account with the same name.
"Early in the pandemic, I was
obsessed with jigsaw puzzles to kill time,
but I've always been very motivated and
goal-oriented," Barrera said. "During the
quarantine, I couldn't work and thought
I needed to make money in a different
way. I had never done tie dye, but knew
it was trending as a bunch of famous
people were wearing it and thought I'd
just jump on it. I figured that the average
consumer would like to wear what
celebrities were wearing, and since not
many people know how to do it, I would
try it."
Working out of the porch at her
home, Barrera launched an aggressive
networking campaign, reaching out to
Instagram friends, friend of friends (and
so on) to build up her following. The first
time she put the tops on the new Made
By Maddy B Instagram account, she sold
out in five minutes.
Capitalizing on her sudden success,
Barrera expanded her line to include
hoodies and crew neck tops, T-shirts
and cropped T-shirts. As the demand
for her apparel increased, seemingly
exponentially, Barrera made the move
in mid-June to Shopify, an enormous
e-commerce retailer that assists online
merchants and also hosts their websites.
Shopify processes online orders and
generates mailing labels which purchasers
can use to track their orders. Barrera
said she pays only $30 per month for the
service.
Aided by Shopify, Barrera's business
has expanded to include sales all across
the United States in nearly every state,
including Hawaii and Alaska. She
restocks her inventory every Saturday
at 7 p.m. with approximately 500 new
items. For the past 18 weeks, she has sold
out in less than an hour.
Since starting the business, Made
By Maddy B has sold more than 5,000
items. The average retail price is $30
for sweatshirts with a $10 charge for
shipping. Her best-selling item is the
Astroworld sweatshirt, a black tie dye
hoodie adorned with the phrase, "Wish
You Were Here." Other products include
catchy phrases like, "Made You Look,"
"We're Supposed to Change," "Dreamy,"
and "Remember Me." Barrera also
incorporates several pop brand logos in
her designs and even has a "Boston City
of Champions" line.
Unfortunately Barrera's customer
base may find products more difficult to
purchase over the next couple of months
as Barrera is heading back to URI this
week to resume her nursing studies.
"Now that I am back in school, I'm
not sure what's going to happen," she
said. "I need to get a feel for what school
is going to be like first. Obviously, I
hope to be able to come home to keep
the business going and hope to pick it
up during breaks this semester, but with
clinicals starting next semester, I just
need to focus on that."
When asked if she had any health
or safety concerns about being back on
campus, Barrera said she did not.
"URI is doing a great job keeping
everyone safe," she said. "They say they
will be enforcing rules, which I can't
say a lot of other colleges are doing,
particularly the ones in the South."
In the meantime, anyone looking to
add an original Made By Maddy B top
to their wardrobes should visit Barrera's
website, www.madebymaddyb.com.
CONTACT: www.madebymaddyb.com | @madebymaddyb

ICE RINK BUILDER
IN NEW ENGLAND!

12 | 01940
HOUSE MONEY
PHOTOS COURTESY OF BELLA CASA MARKETING

FALL 2020 | 13
A peek inside
324 Chestnut St
SALE PRICE: $1,355,000
SALE DATE: September 10, 2020
TIME ON MARKET: 91 days
(June 2020)
LISTING BROKER:
Penny G. McKenzie, Berkshire Hathaway
SELLING BROKER:
Karen Johnson,
Coldwell Banker Lynnfield
LATEST ASSESSED
VALUE: $786,200
PREVIOUS SALE PRICE:
$205,000 (1996)
PROPERTY TAXES: $10,944
YEAR BUILT: 1949
LOT SIZE: 108,825 sq. feet
LIVING AREA: 3,439 sq. feet
ROOMS: 11
BEDROOMS: 4
BATHROOMS: 2.5
SPECIAL FEATURES:
2.5-acre country estate with
separate heated workshop/5 car
garage, in-ground pool, recently
renovated open-floor plan with
designer kitchen, exercise studio
and game room in basement.
Source: MLS Property Information Network.

14 | 01940
Women who win
From left, Manju Sheth, her daughter,
Shaleen, and Deepa Jhaveri launched an
online magazine during COVID-19 that
features stories of women doing great
things all over the world.
PHOTO: OLIVIA FALCIGNO
BY ELYSE CARMOSINO
Three Lynnfield residents are inspiring
women to tell their stories.
Since launching their global online
media publication centered around the
female experience in June, Manju Sheth,
her daughter, Shaleen Sheth, and family
friend, Deepa Jhaveri, say they’ve received
an overwhelming amount of support from
readers who feel the trio have managed to
hit on an underserved market.
Women Who Win curates and posts
stories from women around the world,
covering everything from awe-inspiring
journeys of hardship and triumph, to
more subtle narratives about training for
marathons or launching a vegan food brand.
An idea several years in the making, the
three women say it was the COVID-19
pandemic that finally pushed them to make
the publication a reality.
“Timing is everything in life. I think we
would have done it eventually, but because
of COVID, we were all here and we had
these ideas,” said Manju, the matriarch
of the three. “We wanted to create a very
positive platform because during COVID,
there’s so much negativity and unhappiness,
so (we decided) to bring all these stories
together of what people have achieved and
(look at) ‘what were the roadblocks? How
did they overcome them?’”
Although none of the founders are
professional writers themselves — Manju
and Deepa are both accomplished doctors,
while Shaleen is a recent Babson graduate
with a Bachelor of Science in Business
Administration — the three say their
backgrounds have heavily informed their
work with Women Who Win, allowing
them to draw on connections they’ve made
with other inspiring women throughout
their careers to help launch the magazine’s
first stages.
Manju herself has long nursed a soft spot
for media and storytelling, hosting a talk show
in her spare time titled Chai with Manju.
“The tagline (of the show) is ‘every life
has a story,’” she said. “If you think about
it as a journalist, you’ll see every life has a
story, every life has a dream. Whether it’s
for you or for somebody else. It could be
something simple, like ‘I want to grow a rose
plant.’ We all have a dream, so that is what
we decided to do.”
Even with her vast experience telling
other people’s stories, however, Manju said
she was still shocked by the staggering
response to Women Who Win.
“We started featuring the stories, then
friends heard about (the magazine), then
they had their stories to tell,” she said.
“Even I, in my 12 years of doing this, was
completely amazed with the kinds of stories
we received.”
Unlike many other publications, Women
Who Win’s content consists entirely of
submissions from readers. Once a story is
submitted, the team edits the piece before
it goes live, working with each author
individually to help her tell her story.
Although Shaleen uses her marketing
skills to promote the magazine through
various online platforms, the three women
say it’s the relatability of the stories
themselves that draw readers in and makes
them eager to share content that resonates.
“It was just going to be a Facebook
group or something, and then it became
this whole thing really fast,” Shaleen said.
“We started building our own website
and making a LinkedIn, an Instagram,
everything. Even more people got on board
once they saw the launch, so it just started to
really build up.”
In fact, word of mouth has been an
integral part of building the magazine’s
readership base. In the few weeks since they
first launched, the trio says they’ve received

FALL 2020 | 15
an overwhelming amount of feedback from
women wanting to share their own stories
after reading about others working toward
their dreams and making a difference across
the globe.
“I think women always think they’re like
a wife, a sister, a mother, you know, these
defined roles, and then their little dream
is just kind of shuffled somewhere in the
middle of that,” Deepa said. “This (project)
brings that to the forefront.”
Shaleen agreed.
“A lot of times, women don’t want to
share their stories or they think, ‘oh, it’s just
a pipe dream. It’s never actually going to
happen,’” she said. “We really wanted those
dreams to be shared on our platform so they
can see it actually can happen — that there’s
a reality to what they’re saying.”
Women Who Win currently has
contributors from 38 countries and
counting, including India, Sweden,
Morocco, Lebanon, and Belarus.
Born and raised in India before coming
to the United States at different times for
work, Manju and Deepa say representation
is an important part of Women Who Win.
Not only is it crucial to share women’s
stories, but the trio wants to make sure they
have contributions from a diverse range of
countries, cultures, and ages.
“It’s cool,” Shaleen said. “A lot of people
have these stories from around the globe,
but they don’t really have an(other) outlet to
share them.”
The team itself has found strength in its
members’ ages. As a recent college graduate,
Shaleen is able to help the team find stories
and write headlines that connect with
younger readers, while Manju and Deepa
find content relevant to readers in a range of
different life stages.
“We (each bring) something very
different,” Manju said. “We have somebody
very young from the millennial generation
who was born here. Deepa (who is now
in her 40s) was 16 when she came here,
and she’s the bridge between us. I am in
my 50s, so we brought all these different
generations together.”
As a mother of two young children, Deepa
said she hopes the stories featured on Women
Who Win inspire generations of women.
“I feel like this is a niche,” she said.
“There’s not really anything else like it out
there, something that has such a wide spread
of stories from so many different places.”
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16 | 01940
Strumming
up a way
to help
BY ANNE MARIE TOBIN
Some things are just meant to be.
In 2013, Lynnfield resident Casey
Paton and his Villanova University
fraternity brother, Mark Lisavich, left the
corporate world of finance to take a chance
on building a clothing brand inspired by
the folk-rock music scene of the 1960s.
They hoped the company, Encore Apparel,
which launched in 2014, would generate a
buzz similar to the feeling you get from the
final set of a great concert.
Inspired by their slogan, "Life is
Short. Play it Loud," they embarked on a
rollicking entrepreneurial ride complete
with ukuleles, the Rock & Roll Hall of
Fame, and a Cleveland hospital where they
help brighten the lives of sick children.
"My goal has always been to have a
socially responsible side to the business
and has been involved in our many
charity-related projects, all them inspired
by music," Paton said. "I know you have to
make money to survive, but ultimately you
have to do good."
The latest good referred to by Paton
is Encore's and Cleveland-based UKC
(Ukulele Kids Club) RockStar's joint
initiative with a new partner, the Rock &
Roll Hall of Fame. The program provides
free ukuleles to Cleveland Clinic Children’s
Hospital patients to keep kids smiling.
"We've been committed to helping
provide a better experience for kids – no
matter what personal challenge they
may be facing and we've tried to use our
creative business to make a positive impact
in the world – namely with a focus on
young people and music," Paton said. "We
were beyond excited to be able to share the
gift of music therapy."
Encore started out producing
musically-inspired t-shirts, eventually
working with various charitable causes
focused on donating musical instruments,
namely guitars, to sick kids.
This past fall, Paton was in Hawaii and
discovered there was a better way to put
music into kids' hands.
"Guitars are expensive and it's hard for
a kid to learn to play on his own without
an instructor," Paton said. "In Hawaii, you
see ukuleles everywhere. They're small, kids
can pick them up, and it's much easier to
play them, so we thought they might be
better from a business standpoint."
Paton did his homework and soon
discovered the UKC RockStar program.
After reading founder Corey Bergman's
story, Paton reached out to him by
telephone. Three hours later, the duo had
joined forces.
Encore formalized its relationship with
UKC with the creation of "Project Encore :
50 makes 1," a program which donates free
ukuleles to kids undergoing treatments at
various hospitals.
For every 50 items Encore sells, one
free ukulele is donated. As the company
continued to grow, both in sales and
charitable donations, Encore found itself in
a sticky situation concerning the trademark
on its slogan.
"I was doing a holiday event in Peabody
in December last year at the Black Box
and people kept saying that 'Play it Loud'
belonged to the Rock & Roll Hall of
Fame," Paton said. "I knew if we got into
a legal battle with them, we'd get crushed
because we are so small."
Rather than give up, Paton took action,
flying to Cleveland in February to meet the
Rock & Roll CEO Greg Harris.
"We had built the whole brand around
that slogan, so I maneuvered a conversation
with him," said Paton. "Our point was
we needed to do something good, so I
told him we were not looking for money
but wanted to put our heads together. I
told him about UKC and said that it was
right in his own backyard. That led to our

FALL 2020 | 17
Lynnfield resident Casey Paton started a clothing company whose products are inspired by 1960's
folk and rock music.
PHOTOS: OLIVIA FALCIGNO
partnership with the Hall of Fame and the
clinic."
Paton said 2020 has been a challenging
year as most of Encore's events, music
festivals and shows have been canceled.
Encore had been asked to be a major
sponsor at the Boston Calling Music
Festival, but that, too, was canceled.
Encore has sold more than 30,000 tee
shirts since its founding. The business is
run out of Paton's basement, his so-called
distribution center. Encore products have
been carried at Whole Foods and about
25 boutiques across the country and are
also sold at open-air markets and music
festivals. He even had a shop on Boston's
Newbury Street for about seven months in
2018.
The average retail price for its bestseller
is $36. Paton describes the shirt as
"an old school concert T-shirt that you
think you've had for years."
His top-seller?
"It's still the first design I ever did, "The
Man Walking." Paton said. "It's a guy with
a guitar on his back walking, seemingly to
nowhere, a guy that could have been me at
some point in my life."
Ironically, Paton does not play the
ukulele and he plays the guitar, "only a
touch." His favorite band? Pearl Jam, with
The Beatles and the Rolling Stones a close
second.
Paton, whose day job is working as a
financial advisor at Merrill Lynch, and
wife, Alichia, a nurse practitioner at Beth
Israel, are the parents of two young boys.
"We moved here about four years ago,
but I didn't know much about the town at
all," Paton said. "We're so glad we did. We
just love it here."
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18 | 01940
Workouts
don't stop in
a pandemic
world
PHOTO: SPENSER HASAK
BY STEVE KRAUSE
Sit-ups, burpees, stretches — physical
education in public schools doesn't
take a break, says Mike Geary, even in a
pandemic.
"We've had to adapt our staff to a
remote model," said Geary, who oversees
health and wellness in Lynn's public
schools.
"A lot of the onus is on the teachers,
and they've done a good job at being
creative so that the kids can learn
remotely, via computer.
"The toughest part is there's not
always enough space in (students') homes
to do some of the stuff, and you can't just
assume there is. My teachers are good.
They're used to settings where there isn't
any space."
Geary said a lot has changed since he
was a student at Lynnfield High.
"Back then, especially in health, it
was all about the body, digestive and
muscular-skeletal systems," he said.
"Now, so much of the curriculum is on
the mental side — preventing depression,
substance abuse. That takes up the lion's
share of it now."
Much of his time is spent on physical
education, though, "mainly because we
have more classes in PE throughout the
district. For the health requirement, you
have to take one course in middle school
and one in high school."
His views on physical education are
egalitarian.
"The idea of the physical education
curriculum is something that is available
to all students, regardless of their
physical abilities. I've always emphasized
team sports. There's a component there.
There are lots of concepts that you can
learn from. And I stress team sports that
involve all kids."
One of the early gym exercises is what
Geary calls a "striking unit." It helps
students develop hand-eye coordination.
"We have to teach kids by having
them stick their arms out and strike
something. There's also object control,
like dribbling a basketball. There's a lot of
creativity and planning that goes into it."
Geary said that as soon as Lynn can
progress to a hybrid learning model, and
students are allowed back into schools,
it will present more challenges, not the
least of which is the personal protection
equipment (PPE) mandated for students
and teachers.
In the meantime, Geary said, "we're
looking to get coaches and kids together
for virtual meetings to get them on their
own strength and conditioning programs.
Kids shouldn't be getting together to
work out."
"That's something our teachers do a
really good job of embedding into their
lessons," Geary said. "When a teacher
blows a whistle for a rest, that's when
they remind the kids of why this is
important.
Also, he said, "a big part of our
curriculum is emphasizing that the
teachers not just do the meat and
potatoes of sports, but to try to get them
to do different things that might take the
athletes out of their comfort zones."
Geary said it's hard not to have some

FALL 2020 | 19
”
We're looking
to get coaches and
kids together for
virtual meetings
to get them
on their own
strength and
conditioning
programs.”
— MIKE GEARY
empathy for what the students are going
through.
"The toughest thing is you feel bad
for the kids, because they really rely
on school," he said. "You forget how
important the socialization is when it
comes to school. Most of the kids miss
that more than anything. That's what we
see the most."
Mike Geary can tell you, without
blinking, that the parents and students
weren't the only ones who had a sharp
learning curve last spring when the
COVID-19 pandemic forced everyone to
switch to remote learning.
The teachers and administrators
didn't have it any easier, said Geary.
"I'm sure (Lynn School
Superintendent) Pat Tutwiler can tell
you that none of us were trained for this
stuff," said Geary. "We've had to learn on
the fly, think on the fly, and bounce ideas
off one another."
There aren't many in the school
district who have had that type of
training.
"There were no previous classes that
we took."
Geary's world is consumed with
health. He teaches it. And he coaches to
ensure that high school students stay as
active and health-conscious as possible.
Geary, who is also the head hockey
coach at Wakefield High, said the
coronavirus restrictions hit him especially
hard for all of the above reasons. As of
this writing, there are no guarantees there
will be a normal winter sports season.
Already, large parts of the fall season have
been put off to a two-month period from
February to April in hopes that by then,
this virus will have abated enough to play.
But it's not just sports. Geary has
had to modify almost the entire physical
education program to accommodate
families who might not have either the
space or the resources to take part in a
traditional "gym" class due to the remote
learning model Lynn has adopted.
"We've had to adapt our staff to a
remote model," said Geary. "A lot of the
onus is on the teachers, and they've done
a good job at being creative so that the
kids can learn remotely, via computer.
"The toughest part is there's not
always enough space in (students') homes
to do some of the stuff, and you can't just
assume there is. My teachers are good.
They're used to settings where there isn't
any space."
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20 | 01940
ALEX DOTO
an
officer’s
eye view
Alex Doto is the Lynnfield
School Resource Officer at
Lynnfield High School.
PHOTO: OLIVIA FALCIGNO
BY ALEX ROSS
Lynnfield native Alex Doto simply
wasn’t cut out for a 9-5 desk job. He
knew as early as high school that he
wanted to become a police officer.
Now, after nearly three and a
half years with the Lynnfield Police
Department, Doto works as the school
resource officer servicing all four public
schools in town.
The problem? Public school in the
middle of a pandemic doesn’t look
anything like it used to.
“Once school stopped being in session
[in March], my chief put me back on
patrol where I was before I became the
school resource officer,” Doto said. “And,
now, we’re just kind of waiting to see
what’s going to happen here in the next
couple weeks.”
Before the coronavirus forced schools
to close around the country, Doto’s
day-to-day duties as the resource officer
involved constant interaction with
children of all ages. Though his office is
located at the high school where he says
he spends about 85 percent of his time,
some of his favorite moments are with
the elementary-aged students.
“I think they get excited when I’m
around,” he said. “I’ll go there for lunch
sometimes — Huckleberry or Summer
Street — and they ask you a million
questions. Being around the younger kids
is fun. It’s different, but it’s fun.”
One of the key differences between
working with the younger students versus
the middle and high schoolers is the
terminology Doto uses in his discussions
on school safety. His favorite part of
the job, however, is the direct impact
he believes he can have on all of the
students, regardless of age.
“In my role as a school resource
officer, I have that ability to make an
impact with the kids and in their lives
and maybe change how they feel about
certain things because of their interaction
with me,” he said.
In today’s volatile social climate, Doto
is hyper aware of the negative perception
surrounding members of police forces
across the nation. And, while “a lot
of the interaction is negative,” he
said, his position as a school resource
officer “allows me to have that positive
interaction.”
Guided by both a sense of duty and
responsibility, he takes immense pride in
his job within the community, especially
having been born and raised in town.
After graduating from Lynnfield High in
2006, Doto spent a semester at Franklin
Pierce University in New Hampshire,
where he was on the soccer team.
The following semester, Doto transferred
to Salem State, where he later completed
his studies in criminal justice and interned
with the Woburn Police Department.
He went on to attend the MBTA Transit
Police Academy, and later worked for the
campus police at Wentworth Institute of
Technology in Boston.

FALL 2020 | 21
After Wentworth, Doto made the
move to Massachusetts Port Authority
Police patrolling the waterfront, cruise
ship terminal and property in East
Boston before making his way to the
Groveland Police Department.
“And then, finally, I got hired here in
Lynnfield, which was always my goal,”
said Doto. “It just took a little bit of
time.”
And, whether he’s working inside the
schools or patrolling areas around town,
Doto looks forward to the different
challenges each day brings.
“You never know. That’s the most
exciting thing about the job,” he said.
“It’s always something different. You
could have a quiet day with just a few
house alarms, or you could have a day
with thefts up at MarketStreet or car
accidents. Anything, really. Neighbor
disputes. All kinds of stuff. You never
know what you’re going to be doing.”
Doto’s commitment to his profession
has never changed, even as the events of
each day do.
“I still — even with everything going
on in the country — I still take a lot of
pride in the job. And, no matter what
the public perceives us as, I’m still going
to come out every day and do the job
to the best of my ability and serve the
community the best I can.”
“I’m still going to
come out every
day and do the job
to the best of my
ability and serve
the community the
best I can.”
— ALEX DOTO

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24 | 01940
his way to the top
BY ANNE MARIE TOBIN
In 2010, Lynnfield resident Michael Larosa
was at a crossroads.
The 2006 Lynnfield High graduate had spent a
couple of years at Fairfield University, but decided
to change directions. He left school and began
working full-time for his father, David Larosa, an
independent lobsterman operating out of South
Boston.
It didn't take long for Michael Larosa to parlay
that venture into
a multi-million
dollar company,
Buy New England
Lobster, LLC,
(BNEL) a
wholesale lobster
company based in
Charlestown.
He founded the
company in 2010
Michael Larosa is the owner of Buy
New England Lobsters.
and, in 2018, he
and his aunt, Laura
DePalma (his dad's
sister) bought out a partner and the company has
been on a roll ever since.
The 32-year old CEO and president has guided
the company from a one-man, stand-alone (think
lemonade stand) company into a $20 million-dollar
annual business with a world-wide customer base.
His largest international orders come from
customers in France, Spain, Italy. His business
in Southeast Asia is also strong. Larosa said
retailers in Texas, Florida, and Georgia are his top
American customers.
Not too shabby for a kid who grew up in
trips hauling lobster traps.
But, hey, Larosa grew up in the business. By
the time he was in high school, he was spending
his summers working on his father's boat.
After leaving Fairfield, Larosa worked for his
father on his boat for about three years, learning
more about the business, even as he sketched out
his future.
"I built a little shack, sort of a garage, on the
dock in South Boston where my father ties up his
boat, and that's how it all began," said Larosa. "It
was only me, just selling lobsters."
The business had its growing pains as Larosa
slowly began to expand operations.
"At first, I started with my dad's Tacoma
pickup truck. I'd pack about 1,600 pounds of
lobster onto the truck, which would often fall
off into the street. Eventually, I was able to
buy a refrigerated truck and that made a huge
difference."
Larosa moved his operation three years ago
to Terminal Street in Charlestown. The company
employs anywhere from 15 to18 people, depending
on the season. New England buys directly from
Boston boats and also sends trucks to Marblehead
and the South Shore where he buys from other
dealers who have purchased directly from
lobstermen.
Buy New England processes anywhere from
10,000 to 20,000 pounds of lobsters a day five to
six days a week.
"We used to send four trucks out every day,
but now we are buying more second-hand from
wholesalers," Larosa said. "It's a much cleaner sale as
opposed to buying from 15 different boats.
PHOTOS: SPENSER HASAK Lynnfield tagging along with his father on day
LOBSTER, page 26

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26 | 01940
Buy New England Lobsters LLC owner Michael Larosa, third from left, stands with part
of his team, from left, Tim Ryan of North Reading, director of operations Harry Jones of
Everett, and manager Dan Pare of Lynn, in their shipping facility in Charlestown.
LOBSTER, continued from page 24
"It's funny because my dad is in
business and now I'm in the business and
he now sells to me. We've established
relationships with all the inshore boats
in Boston, about 50 of them who sell to
us. Ironically, that place I first started
in is now a buying station, our guy goes
there every day to unload the boats, then
the lobsters are graded and shipped out,"
Larose said, adding that the company is
able to "link live lobster from catch to
client in under 48 hours."
The pandemic has posed multiple
challenges, not just in terms of reduced
pricing, but management of inventory.
"We never closed down, we worked
through it, but in early March we had a
huge inventory," Larosa said. "Our last
sale before COVID was an order of three
to four pound lobsters at $14.95 a pound.
The customer actually tried to cancel.
But we ended up having to unload
practically our whole inventory (which
at peak is somewhere between 40,000-
55,000 pounds). We sold the whole thing
for $4.50 a pound, just days after getting
$14.95. I think the guy that bought us
out spec'd them for about $4.95, but we
just had to salvage what we could."
Since onset of the pandemic, Larosa
said prices have dropped because the
product isn't moving as fast.
Manager Dan Pare of Lynn boxes fresh
lobster for a shipment to the West Coast.
"COVID has definitely caused the
price to be a little lower because lobsters
are moving at a lower level, but overall
business is pretty good," Larosa said.
"Retailers, meaning grocery stores and
other sellers have been doing well, but
the restaurants, obviously not so much."
Larosa is working on adding a new
component to operations.
"I want to grow the business and do
value-added lobster processing, which
means selling the lower quality meat to
canneries who process them and then
sell to retailers. We do some of that
already as every day after we grade them,
we send a bunch of crates to canneries,
but I think the opportunity is there to
expand," he explained.
The best way to cook a lobster?
"Steaming is the best way. You wait
till the water comes to a second boil and
cook them for about 10-15 minutes if
they are under two pounds," Larosa said,
adding that late fall, winter and spring
are the tastiest as "they have hardened up
and are more nourished."
While Larosa admits he "hardly ever
eats lobster," he said his favorite lobster
dish is his father's lobster scampi.
"I never really eat lobster, but if he
is making scampi, I will definitely eat
that, it's just the best, it's my favorite,"
Larosa said.

FALL 2020 | 27
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28 | 01940
Salt +
Shimmer
= Success
Lynnfield resident Rachele Milordi
sells surf and ocean-themed
original resin art and homewares.
PHOTOS: OLIVIA FALCIGNO
BY ANNE MARIE TOBIN
Folk singer Judy Collins once
said, "Do what you love and
you will find a way to get it
out to the world."
Collins could have
written those words for Lynnfield
businesswoman Rachele Milordi, whose
new business, Salt + Shimmer Artistry, is
doing just that.
The company, founded earlier this
year, sells ocean-themed original resin art
pieces and homewares.
"I believe that if you do what you
love, you will be successful, but I never
expected the response I have gotten,"
said Milordi, who operates out of a home
studio. "Business has taken off and sales
are great, and honestly I am shocked at
how good they are."
A member of the Lynnfield High
School Class of 2011, Milordi graduated
from the University of Rhode Island
(URI) in 2015 with a nursing degree.
"I loved my patients and had worked
as a nurse for four years, but I felt the
need to do something else," said Milordi.
"I had always been super creative, so I
decided to pursue my artistic side and
ended up getting hooked on resin."
That was in the spring of 2019.
After several months of honing
her craft through experimentation
with different materials, surfaces and
techniques, Milordi perfected her work
and became a full-time resin artist.
Pieces range from serving boards and
trays to sea-glass inspired coasters and
wall art. For the bargain hunter, a limited
selection of seconds is also available.
Production begins with reclaimed
wood pieces and leftover flooring
(bamboo, cherry, oak and ash) collected
by her father, Rob, at construction sites
and other places. He fashions the pieces
into assorted sizes and shapes and hands
them off to Rachele to add her artistic
touch, embellishing them with drips of
colored resin to simulate the movement
of waves and incoming surf. The colors
evoke visions of soothing Caribbean
waters, with surf-fringed aquamarine and
touches of cerulean and deep blue.
Milordi uses social media and her
website, www.saltandshimmerartistry.com,
to market and sell her products. She is
now expanding the business into brick
and mortar retail stores. Already in place
at Truro Vineyards of Cape Cod in
Truro and Handcraft House in Brewster,
her products became available at
4GoodVibes in Medford and Somerville
in early July.
"The Cape stores found me on
Instagram," Milordi said. "I am definitely
looking to get my name out there in
more communities."
Milordi said she still draws
inspiration from the "beach breaks" she
took between classes at URI and from
living in a beach house senior year.
"Obviously, growing up I had always
loved the ocean, but it wasn't until I went
to URI that I realized the calming effect
the ocean had on me," she said. "Nursing
was super stressful, and I found relief

FALL 2020 | 29
FALL 2020 | 29
in the beach, and then once I lived in a
beach house, I knew I was obsessed."
While Milordi is living her dream
of turning a life-long love into a forprofit
business, she is also helping to
make dreams come true for people less
fortunate than she has been, as a portion
of every Salt + Shimmer sale is donated
to local charities. The company's charity
of choice is the North Reading-based
Foster Box, a charity that provides
support to Department of Children and
Families offices.
"We started doing that in June,"
Milordi said. "They provide things like
clothing and bags of pajamas and toys
for the kids who have been removed
from their homes, and they also provide
support to the families who are hosting
kids. I haven't done the August numbers
yet, but we were thrilled to be able to
donate about $500 in June and July, and
hope that August is even better."
Salt + Shimmer isn't the only
COVID-19 silver lining for Milordi.
In mid-August, she was one
featured in the online Boston Common
magazine's "Five Boston Artists Who
Are Inspiring Us Now" and also accepted
a marriage proposal from Brad Donohue.
The couple will say their "I dos" next year
at the Newport Beach House in Rhode
Island on April 9.
"We've known each other since we
were eight. Our families are close and
go to the Trinity Evangelical Church
in North Reading together," Milordi
said. "We only started dating in early
February, but with COVID speeding
everything up, we have been able to
spend so much time together so it feels
like we've been together for years."
In choosing the name of the company,
Milordi said she was inspired by a
Biblical verse: Mathew 5:13-16.
"It's all about being the salt and light
of the world, so I thought that was very
reflective of the work I do," said Milordi.
"These last few months things have really
started to pick up even more."
With a thriving new company, major
magazine exposure and a new fiance,
that's putting it mildly.
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30 | 01940
Dr. Rob
Schumacher, a
local dentist,
is well known
for walking his
extremely obedient
dogs, Brody and
Murphy, on Main
Street in Lynnfield.
PHOTO:
OLIVIA FALCIGNO
BY MIKE ALONGI
Lynnfield's
golden
boys
If you're walking down Main
Street in Lynnfield on any given
day, there's a good chance you'll
run into Murphy and Brody on
their daily jaunt about town.
A pair of Golden Retriever
brothers from the same litter, Murphy
and Brody aren't just any two handsome
faces. The year-and-a-half-old pups,
owned by Lynnfield dentist Dr. Rob
Schumacher DMD, FACP, are two of
the best-trained dogs around.
A traditionally smart, energetic
breed that is tough to train at times,
Golden Retrievers can be a lot to handle.
Schumacher loves the breed, having
had another golden before Murphy and
Brodie that unfortunately died.
"We had a golden before, Tucker,
who we lost to cancer, and we were very
broken up about it," said Schumacher.
"We were having a much harder time
with it than we anticipated, and I think
it's because we lost him so soon."
But once the family was ready to have
another dog, things fell right into place.
"I called the breeder, New England
Goldens, and he said that they happened
to have just two boys left," said
Schumacher. "And I thought getting
two dogs would be best because I work
a lot of hours and I wanted them to play
together."
Schumacher knew that he wanted his
dogs to be highly trained, so he looked
into a number of trainers in the area.
"I was concerned at first because
when I would walk them with leashes,
they would pull a lot and they would pull
together," Schumacher said.
On a recommendation from a friend,
he looked into High Mountain Dog
Training, run by Allison Victoria out of
a home in North Sutton, N.H. Victoria
specializes in training dog breeds of
all shapes and sizes and she also trains
in the sport of Schutzhund — which
focuses on developing and evaluating

those traits in dogs that make them more
useful and happier companions to their
owners.
For Schumacher, the work that Victoria
did with Murphy and Brody was second
to none.
"Allison did such an incredible job,"
said Schumacher. "She worked with each
of the dogs alone for several weeks at
first and then began to work with them
together and work with them at the house
and we were off and running."
The training started when the pair was
about six months old and went for six
weeks in the initial phase. The dogs stayed
up in North Sutton for the duration of the
training, but Schumacher and his family
went up to visit once or twice.
"We went up there about halfway
through because we were missing them
so much," Schumacher said.
The training is continuous and
ongoing, but in that short time Murphy
and Brody learned all seven of the
commands that Victoria teaches at
High Mountain Dog Training. Murphy
and Brody will walk side-by-side with
Schumacher upon command among
other things, allowing Schumacher
to actually let the dogs move around
FALL 2020 | 31
without leashes at times.
"I believe there's a leash law in
Lynnfield so I will always walk around
with leashes on me, but for the most part
I have more control over these two now
than most people do with their dogs on a
leash," Schumacher said. "People always
ask me what I did and I always hand out
Victoria's card, but I also tell them that
you have to work with them yourself and
really make that bond."
The duo is becoming a hit around
town due to their looks and demeanor,
and it doesn't hurt that sometimes
patients run into Murphy and Brody
around town.
Schumacher plans to continue
Murphy and Brody's training in the
coming months, and he even plans on
making an Instagram page for "the
golden boys of Lynnfield."
"Now we're going to start trying to
go out to public places like Richardson's
(Ice Cream) and things like that and
advance the training a little more," said
Schumacher. "We already do three to
four miles a day walking and people
always come up to me and say 'oh you're
the one with the Goldens!' It's a lot of
fun. People love these guys."
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32 | 01940
Where the wild
things grow
BY DANIEL KANE
Sometimes it's hard to realize what's in your
own backyard.
Just off the beaten path away from the town's
landmarks and oasis of stores and restaurants at
MarketStreet and a short distance away from
local golf courses, schools and neighborhoods, is
an untamed natural habitat that, in many ways,
defines Lynnfield.
Reedy Meadow is the largest freshwater
cattail marsh in Massachusetts, serving as an
epicenter where several local waterways drain.
It is also one of the most historicallysignificant
areas in town.
The marsh was declared a National Natural
Landmark in 1972 by the National Park Service.
That makes it one of only 11 similar sites
in Massachusetts and the only one in Essex
County.
The Saugus River along with Robinsons
Brook, Bates Brook, and Beaver Dam Brook
flow into what can almost be described as a
giant 1,200-acre sponge that prevents flooding
and becomes a great place for plants and animals
to thrive.
Reedy Meadow is mostly made up of cattail,
which has brown tips that actually resemble
a dark-colored sponge themselves. Other
vegetation includes Common Reed, another
wetland grass, and Purple Loosestrife, which
have purple flowers.
There are also areas of scrub, especially
Buttonbush, swamp, an area of seasonally
flooded canary-grass meadow, some areas of
Tussock-sedge meadow, bordering areas of
wooded Red Maple swamp and some wooded
islands and peninsulas dominated by oak-conifer
forest.
That diverse expanse of land is obviously
home to an even wider range of wildlife. Even
with careful efforts to protect Reedy, some
of the rarest animals found in the marsh are
increasingly harder to spot, including several
bird species classified as endangered.
Those species have gone from "threatened" to
endangered over the decades.
Reedy Meadow was designated as a "Priority
Wildlife Habitat" in 2017 by the Massachusetts
Natural Heritage and Endangered Species
Program.
Marsh birds still nest in the cattails, but
human disruption, along with several other
factors have hurt nesting in recent years.
Visiting Reedy is easier said than done.
There are a pair of great views of the area at
both Reedy Meadow and King Rail Reserve golf
courses.
Many local trails have become overgrown
and wild, and the best access may be available by
traveling along the old railroad bed at Summer
Street by St. Paul’s Church — just blocks from
plenty of local backyards.
PHOTOS: SPENSER HASAK

34 | 01940
Making an
Impact
BY MIKE ALONGI
For many small businesses, most of
all new small businesses, the past several
months have been a whirlwind. For
Impact Sports Lab, which is owned by
Lynnfield's Ian
Carrera and opened
in January, it's been
an interesting ride.
"Anytime I tell
anybody that we
opened in January, I
get the familiar 'wow,
talk about bad timing'
jokes and things like
that, but we're just
going through this
like everyone else,"
said Carrera. "We're
all in this together, and
we had to adapt to the
changing times quickly."
Impact Sports Lab is a youth sports
performance center, but even that doesn't
accurately describe the amount of work
athletes do there. The center's mission
statement — "Developing Smarter
Athletes" — might not even fully explain it.
"We do a lot with the athletes who
come here, and it's not just physically
working out," said Carrera. "For younger
athletes who are still developing, you have
to approach things in a different way.
There are ways to work with these athletes
to make sure they don't get burnt out or
suffer what I call 'preventative injuries.'"
While traveling internationally for
soccer with his son, Chase — a 12-yearold
who has roughly 50,000 followers
on Instagram and who has played at a
number of European soccer academies
— Carrera noticed how the European
academies developed their youth athletes
Ian Carrera of Lynnfield is the
owner of Impact Sports Lab
in Woburn.
Chase Carrera, 12, of
Lynnfield, runs through
a speed and athletic
development workout at
Impact Sports Lab in Woburn.
PHOTOS: SPENSER HASAK
and figured there was a way he could
bring that home to the United States.
"Obviously as a training facility one
of the key aspects of our work is helping
these athletes get better physically, but
that's far from all we do here," said
Carrera. "We also help these athletes
academically, incorporating academic
coaching a few times a week so kids can
come here and do their schoolwork before
starting their physical work. The third
aspect of what we do is the mental aspect.
You can be a great athlete, but the mental
part of the game is what can put you over
the edge. So we really do try to take a
fully holistic approach where we blend
everything together to try and make these
athletes the very best they can be."
But Chase, who works out at the
Woburn facility multiple times a week, isn't
the only Lynnfield athlete working out
there. Some of the many athletes who have
come through the doors include brothers
Clayton and Cooper Marengi and recent St.
John's Prep graduate Anthony Fagan. All
three players came to the center in order to
keep themselves ready for what they hope to
be their upcoming college football seasons
— the Marengis at Endicott College and
Fagan at Stonehill College.

FALL 2020 | 35
Far left, Clayton Marengi of Lynnfield takes part in the "Arm Farm" workout at Impact Sports Lab in Woburn.
Anthony Fagan of Lynnfield lifts free weights.
"The Marengis are great and they came
to the facility looking to stay ready for
football, and they've been here for about
a month and they come in about three
times a week," said Carrera. "They have
such great work ethic and really do a great
job when they're here.
"Anthony is a friend of Clayton's and
he reached out after hearing good things,
and he's been coming consistently as well."
Carrera also points out that the center
has trained athletes from all sports,
including football, soccer, hockey, baseball
and many others. It's not about what sport
you play, says Carrera, it's about being the
best athlete you can be.
"Our goal here isn't necessarily to make
you a professional athlete or something like
that," said Carrera. "Our goal is to have our
athletes who are here working out now at
15, 16, 17 years old look back in 10 years
when they're working at a hospital or a law
firm or something and say, 'Hey, Impact
Sports Lab really helped me make the best
of myself.'"
The new era of COVID-19 has
brought in some new protocols, but
nothing drastically different from what
the center was already doing. The training
sessions are done in groups of no more
than six athletes, and many online
workouts and classes are also offered for
those who are still not willing to come
back to the physical facility.
In addition to hosting athletes at the
center, Impact Sports Lab also partnered
with the Lynnfield Parks and Recreation
Department to offer summer programs
to kids. While COVID-19 put a stop to
the partnership initially, Impact Sports
Lab has been able to welcome those kids
who signed up through the Recreation
Department.
"It's been great to be involved with
them, we know them very well and we
were really looking forward to all the
programs before COVID hit," said
Carrera. "Luckily, we've been able to get
in touch with all the kids who signed up
through the rec department and we've
been able to have them come to the
facility for their programs."
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Impact Sports Lab Director of Athletic Performance
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36 | 01940
the show must go on
BY GAYLA CAWLEY
A local cultural mainstay since 1964,
the Lynnfield Art Guild's 57th season
kicked off in September like no other
previous season.
Like area businesses, schools and
community organizations, the Art Guild
has mainly been operating virtually
since the beginning of the coronavirus
outbreak this past spring.
A pandemic won't prevent the Guild
from continuing its tradition of giving
local artists a chance to study their craft,
show and sell their artwork, network and
socialize with others in their field.
But for the first time in its history,
the organization's spring art show, which
provides a platform for member artists
to display and sell their artwork, was not
held in person this past May.
"It's just such a lively, wonderful,
enriching environment so we miss that,"
said Beth Aaronson, Guild immediate
past president. "We want to make sure
we still give value to our members with
their membership."
Instead
of canceling
altogether, the
Guild moved the
show online. A
virtual display
featuring up to
two paintings or
pieces of art from
each member was
posted online
on May 16, and
remained on the
organization's
website until July
31.
With more
than 100
members from
FRANK
Tomasello
17 communities, the Guild takes pride
in participating in community events
like the Lynnfield Townscape town-wide
celebration, which had to be postponed.
Aaronson said there are tentative
plans to give Guild members an
opportunity to create a sub-website
on the Lynnfield Art Guild webpage,
which would allow local artists to work
through the organization's platform
if they don't have their own online
presence.
"It is challenging, but since basically
people are continuing to create art, we
just need to keep encouraging each other
and find new ways to share it," she said.
The Guild's virtual offerings this fall
will include Zoom panel demonstrations
by Cynthia Crimmin, a well-known
pastel artist, watercolor artist Michael
Solovyev, and acrylic artist Jill Pottle.
During these demonstrations,
which would typically be held the third
Thursday of each month, artists will
complete a painting in stages over the
course of an hour.
People usually take notes, ask
questions and socialize during the
sessions, Aaronson said, explaining that
people are often excited to see the artistic
process.
Member artists have an opportunity
to display their artwork in local banks
that have partnered with the Lynnfield
Art Guild, and the organization has
a permanent display in the Lynnfield
Public Library.
Frank Tomasello, 84, local artist and
former Guild board member, has several
paintings on display at North Shore
Bank in Peabody.
Tomasello, a Peabody resident who
specializes in fine art, said he has not
done any shows during the pandemic, but
that has not stopped him from producing
artwork.
Having his paintings displayed at
local banks is
not a moneymaker,
but
it does give
artists a
chance to get
their name out
there, he said.
"I have a
lot of people
who call with
compliments
after seeing it
at the bank,"
said Tomasello.
"It's rather
difficult,
especially
with the ways
things are now, but we
have to roll with the
punches."
Joyce Fukasawa,
82, who specializes in watercolor and
acrylic art, has five paintings on display
at Wakefield Co-Operative Bank in
Lynnfield.
Fukasawa said she got involved
with the Art Guild eight years ago as a
way to meet people after she moved to
Lynnfield.
"I thought, 'I've got to do something
with myself,'" said Fukasawa. "I went
to the senior center and saw they had
all these classes. It's a great group and
a great way to get to know people who
have the same interests."
The organization has also given
Fukasawa a chance to make use of her
college major. Although she studied art
JOYCE
Fukasawa
in school, Fukasawa worked as an interior
designer for 40 years.
"It's fun to get back into it and
create," she said. "It took me a while to
get the feel of the whole thing again. I
love it. I don't always get a masterpiece
but I love it."
PHOTOS: SPENSER HASAK

FALL 2020 | 37
Getting back into creating art has
also been a great outlet for Fukasawa
during the pandemic, she explained,
noting that she has been able to meet
with other member artists on a weekly
basis throughout the summer at two
local parks, Salem Willows and Saugus
Iron Works.
"I think if it weren't for that, I would
be a little loopier than I actually am,"
said Fukasawa. "It helps you mentally
get away."
Starting a new season in a pandemic
prompts Aaronson to muse that it is
"pretty remarkable" the Lynnfield Art
Guild has been around for 57 years.
Over that time, she said the
organization has stayed true to its original
purpose, which was to provide a platform
for artists and to provide residents with a
deeper appreciation of the arts.
"I think we all need to live and
breathe art in our lives," said Aaronson,
adding: "Those of us who are in the
Guild see ourselves as artists. We have
a yearning, a spiritual need to keep
producing and experiencing art, and
sharing our art with others. I think it's
more important than ever to find that
center in our lives."
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38 | 01940
Roosters Men's Grooming Center at
MarketStreet has an assortment of hair
cutting accessories. PHOTO: OLIVIA FALCIGNO
Jill Everhardt enjoys a wash at Mane and
Mani. PHOTO: OLIVIA FALCIGNO
Stephanie Harne of Dracut looks at jewelry as she's helped by assistant store manager Elizabeth Downs of Saugus at Kendra Scott
in MarketStreet. PHOTO: SPENSER HASAK
Street Strolls
A Day at MarketStreet
01940 PHOTOGRAPHERS OLIVIA FALCIGNO
AND SPENSER HASAK CAPTURED THESE
IMAGES DURING A STROLL
THROUGH MARKETSTREET.
Salem resident Janelle Pelletier takes a
Pure Barre class. PHOTO: OLIVIA FALCIGNO
Jackie Zaccaria of Revere displays shower
bars at Lush. PHOTO: SPENSER HASAK
Max Dineen, 2, of Winthrop frolics on the
Green as his father, TJ, looks on.
PHOTO: SPENSER HASAK
Kerry Murphy of Stoneham, left, and DIana Basile of Revere celebrate at Davio's
Northern Italian Steakhouse. PHOTO: SPENSER HASAK
Amira S. of Revere takes an ice cream break at
JP Licks. PHOTO: SPENSER HASAK

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4 AVAILABLE
9-19 Lincoln House Ave., Swampscott

My #1 goal is the health,
happiness and well-being of
my clients for over 37 years.
THE MARKET IS STRONGER THAN EVER.
—
The Nikki Martin Team boasts a consistent record of selling homes
for more than six percent over the asking price, beating industry
averages over the past three months.
Born and raised in Lynnfield, Nikki
Martin has more than 37 years of
experience selling real estate on
the North Shore and her team is
recognized as the Top Producing
Team in Lynnfield.
SIMPLY THE BEST.
Nikki Martin
Senior Vice President | Compass
781.710.1440
nikkimartinteam@compass.com
nikkimartinsells.com
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purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without
notice. No statement is made as to the accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property
already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.