Estetica Magazine ASIA Edition (3/2020)

EsteticaNetwork
  • No tags were found...

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

ASIA

the HairMagazine

AW20 LOOKS

Captivating,Trendsetting

Options for AW2020

INNOVATION

The Power of

Product Development

HAIR GROWTH!

Our Industry Embraces

Return to New Normal


START. STYLE. FINISH.

It’s been part of our brand DNA for more than 40 years to support your

individual style creation. We’ve grouped our products into START. STYLE.

FINISH. because it’s easy, it’s intuitive, it’s how you create and how

you recommend.

#mystylematters

START. STYLE. FINISH.

#kmshair


agostina, runway model

“ REMEMBER

MY STYLE, NOT

MY CLOTHES.”


Estetica n. 3/2020

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

INTERNATIONAL

EDITORIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

ESTETICANETWORK

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

FEATURES EDITOR

Gary Kelly

estetica.uk@lineone.net

EDITORIAL STAFF

Sara El Basyony

adtraffic@estetica.it

Serena Monachesi

s.monachesi@estetica.it

SALES & PR ASIA-PACIFIC

Luisa Barberis

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

ESPAÑA

Sergi Bancells, Elisabet Parra,

Bel M. Dolla, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Stéphanie Argentin, Marie Coccoluto

UK

Gary Kelly

ITALIA

Lucia Preziosi

Glorianna Vaschetto

MÉXICO-LATINOAMÉRICA

Sergi Bancells, Héctor Ramírez,

Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

USA

Sergi Bancells, Marie Scarano

DIGITAL

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma Sommariva,

Valentina Stella

Catwalks Catwalks A/W 20-21 4

Looks Stacy Fan 12

Design Cool Interiors 14

Vision Elusive Butterfly 16

international trends

Wedding emotions / Autumn attitude 33

The most beautiful

and stylish interiors,

to inspire and create

enthusiasm for

your workspace.

Colour choices

to reflect the

warmest glows

of Autumn,

from russet

browns to

honey golds.


Salvatore Ferragamo

Cloe

Bottega Veneta

Cristiano Burani

Nina Ricci

Phylosophy

IN ALL ITS THOUSAND-

AND-ONE VERSIONS,

THE BOB STILL

REIGNS SUPREME.

ECLECTIC YET HIGHLY

GLAM, IT FORMS THE

EPOCHAL HEART OF

HAIR CREATIVITY.

124 adloremter

fashion

Celine

Gcds


Prabal Gurung

Off White

Missoni

Celine

Anna Sui

Knowles

Gucci

Libertine

Marni

adloremter catwalks

1255


Yamamoto

Dennis Basso

Fendi

Cividini

Naeem Khan Cividini

Rodarte

Marras

6 catwalks


THE CHALLENGE OF THE UPDO

IS THE HARDEST FOUGHT

BATTLE IN THE CAMPAIGN FOR

HAIR SUPREMACY: FROM THE

SALON TO THE (VIRTUAL!) RED

CARPET, STAKES ARE HIGH!

Erdem

Mohapatra

Area

Mischka

Dolce&Gabbana

Fendi

Jonathan Cohen

Sun Sen

Dolce&Gabbana

Ports 1961


Cynthia Rowley

Shimada

Coach

Vuitton

Celine

Findikoglu

Coach

THE ALLURE OF SEVENTIES RETRO,

BUT WITH ACCENTS OF THE

EIGHTIES… AND FOR NOSTALGIA-

LOVERS, A SURPRISE RENAISSANCE

OF UNDULATING WAVES.

124 adloremter


Sergio Hudson

Chanel

Ashish

Dolce&Gabbana

Dolce&Gabbana

Dior

Philosophy

Gucci

Marine Serre

adloremter catwalks

125 9


PRESENTED BY

JAPAN &

YOKOHAMA

26-28 SEPT 2021

www.omchairworld.com


Stacy Fan

Our VIP Look protagonist is beautiful Stacy Fan, founder of

Eurasian Vogue and Asian food lover on Family Style. Daniel

Wong of Goldwell HK Artistic Team comments on her look.

Gary Kelly

Getty Images

Getty Images

Although Stacy Fan was born in England, she spent the first 6 years of her life in Hong Kong. Then she moved back to

London where she committed herself to working hard at her studies to earn herself both a B.A. and M.A. in Theatre from

The University of Kent Canterbury. As well as living in the UK, Stacy has gleaned a very cosmopolitan outlook on life by

having also lived in Beijing, Taipei and Hong Kong. She is the founder of fashion magazine Eurasian Vogue, where her

editorial role gives her the opportunity to interview emerging designers as well as covering all things associated with

beauty, well-being and lifestyle. As contributing editor of Harper’s Bazaar, China, Stacy also produces editorial content for

her online readership in mainland China. As well as being highly respected in the world of media, Stacy is also a committed

foodie. So, when the opportunity to join an online series called Family Style that blends the Asian culture and food—she

jumped on board the project immediately. Family Style features a group of friends and celebrity guests exploring popular

Asian food restaurants and cultural venues.

12 looks


Daniel Wong, Goldwell HK Artistic Team member gives his advice on Stacy’s colour and style. He

suggests that Stacy should just try adding just a few narrow blonde highlights onto the caramel

ashy brown tone that suits her so well. By doing this she would make her hair look even more

super-fresh and bang up-to-date. As regards the styling, a choppy bob haircut with undulating,

bendy waves would look great on her. Stacy could also add some volume and texture at the top of

her hair and make the whole overall look softer and more fashionable.

“A few narrow blonde highlights to

make the tone super-fresh and some

bendy waves for volume and texture”

Stacy is the founder of

Eurasian Vogue, where

her editorial role gives

her the opportunity to

interview emerging

designers as well as

covering all things

associated with beauty,

well-being and lifestyle.


Cool Interiors

Now in its 30 th year, the Takara Business Creation

Awards showcase and reward the best in salon interior

design. Here are the Gold & Silver medallists for 2020. Gary Kelly

Salon ROSSO Zushi-Ginza - Gold Medal

Med "ROSSO Zushi-Ginza" (Zushi City, Kanagawa Prefecture, Japan) which was selected for the Design Award Gold Medal in

the Salon category, is the group’s third shop and was opened as a flagship store. From the concept of ‘Organic x Science",

the motif of the entire space is the image of "lab", and the flow line to provide services to customers is created based on the

large table in the centre. In addition, by preparing a table for each customer, the salon provides a personalised zone in a

simple space. The overall objective was to create a hair salon that is rooted in the community by adding displays and design

elements that depict the horizon and sandy beaches of Zushi Beach. The judges noted the natural and conceptual design,

the details of the façade, and the fact that the entire salon was designed with the movement of people in mind.

Kendrick's of Rochford

14 design


Salon ZETCH - Silver Medal

The objective behind the redesign of this sumptuous barbershop was the re-alloction of space. The owner felt there were

too many seats, which made the overall aspect of the salon look cluttered and cramped. Therefore, by applying the concept

of 'less is more', plenty of open, free space was created resulting in this stunningly inviting, relaxing interior. By setting up a

courtyard within the barbershop, the result is to effect a control on the line-of-sight drawing you through from the exterior

to the interior. This almost seems to bring the beauty of nature and its greenery into this luxurious and comfortable space.

Takara Business Creation Awards is the name of a design

competition annually held by Takara Space Design Corp.,

a group company of Takara Belmont Corp.


Art and nature working

together in perfect synergy,

combining colour and shape

for a result that exudes

stylish sophistication.

Hair: Lok Chan, assisted by

Fred Chan & Noddy Wan

Photo: Cy Hon

Make-up: Elaine Chan

Products: Goldwell

Elusive

Butterfly


“Enhancements &

embellishments,

but true beauty

comes from the soul”

vision

17


18 vision

“Colour me violet,

colour me blue;

my spirit’s alive,

my heart is true”


It’s every young girl’s dream - to be the

centre of attention, to hear the camera

shutters click and hear the crowds

exclaim: “Wow, look at her!”

Hair: Lorenzo Marchelle by Attilio Artistic

Team for Alfaparf Milano

Photo: Vanessa Polignano

Make-up: Davide Maisano


THE WORLD’S

MOST

RENOWNED

AWARDS

IN THE

HAIRDRESSING

INDUSTRY

Association Internationale Presse

Professionnelle Coiffure

5, Rue Boudreau

75009 PARIS (France)

Don’t miss the opportunity... visit now

www.aipp.net

www.aippcoiffure.com


The Best

of the Best!

Hair and

total look by

Soo Ze Siang

of Shunji Matsuo,

winner of the

Estetica Best Choice

Award at the Beauty

Innovator Awards

in Singapore,

sponsored by

Shiseido

Professional.


BIA Estetica

Best Look!

Congratulations to Soo Ze Siang of Shunji Matsuo for

winning the prestigious ESTETICA Best Choice Award.

His edgy & fashion forward creation wowed the judges!

The Beauty Innovator Award is an annual event sponsored by Shiseido Professional. It is an annual

Asia-region photographic beauty design competition centred on the comprehensive creation of hair,

make-up and outfits, but with specific focus on hair design. Estetica Magazine is very proud and

honoured to have the privilege to choose our Best Choice Award, currently held by Soo Ze Siang of

Shunji Matsuo Hair Studio in Ngee Ann City, Singapore. We love the use of structure in creating this

cubic, geometric masterpiece. In perfect recognition of the brief, the total look is highly impactful in

terms of make-up and clothes styling, but the hair always remains the star of the show!

events

23


Grand Prix Winners Singapore

Total

Creation

Chris Goh is the owner

of the HairDo Salon.

She established this

salon 17 years ago and

has more than 20 years'

experience as a

hairdresser. She got her

passion for the craft

when very young, from

her mother, - who is also

a hairdresser.

TSURU NO ONGAESHI BY CHRIS GOH SHU HWI, HAIRDO SALON

This stunning combination of colour and styling is inspired by a famous story from Japanese folklore.

The legend translates as 'A Crane's Return of a Favour' and is a well-known fable about a crane

who returns a favour to a man, after he saves the crane's life when it has been shot down by hunters.

Chris Goh Shu Hwi's interpretation into this Avant Garde creation is a tribute to her advanced

hairdressing skills and demonstrates her ability to define shape and sructure into her work.


Salon Creation

POP! BY DENTON KOH WEI LIANG, DISTRICT 19 BY E-JEAN

Pop Culture is generally recognized by members of a society as a set of the practices, beliefs,

and objects that are dominant or prevalent at a given point in time. Since the term was first

coined in the 1950s, society on a global scale has demanded the latest in trends and styles. By

using bold and fun colours to create a harmonical blend, Denton's look depicts how Pop Art

has helped unify and bring together people from all around the world.

Denton Koh is the

leading stylist of District

19 Salon by E-Jean and

has about 5 years of

experience in the

industry, success now

cuminating in his being

crowned Grand Prix

winner for Salon

Creation.

events

25


THE RED-CROWNED

CRANE TSURU NO ONGAESHI

by Goh Shu Hwi Chris

from HAIRDO

Top 5

Finalists

Total

Creation

GAMES

by Soo Ze Xiang,

Shunji Matsuo Hair Studio

The familiarity of childhood memories, they

will always be at the back of our minds, in

sweet vibrant pinks.

THE QUEEN IS BACK

by Gene Niu, Walking On Sunshine

Freed from her enchanted

imprisonment, the evil queen seeks

to punish humanity by immersing it

darkness forever.

MASK

by Soo Ze Xiang, Shunji Matsuo Hair Studio

“We don’t know you anymore," or so they

tell me. So I stare into the mirror and find

a troubled face peering right back at me.

PEACOCK

by Soo Ze Xiang, Shunji Matsuo

Hair Studio

Pink, blue and purple - all dolled

up in the feathers of our dreams.

One day, we will all wake up from

this the illusion of this dream.

26 events


POP!

by Koh Denton from

District 19 by E-Jean

Top 5

Finalists

Salon

Creation

SILENCE IS LOUD

by Richard Tan Hua Lou,

The Loook Salon

Silence is the space where the

creativity of hair can reverberate.

CHAMELEON WARRIOR

by Li Xin, Ms Atelier

When warriors use body colour

to express emotion, the shade

becomes even more vivid when

they are threatened or want to win

the love of their spouse. Show the

most beautiful clothes to one you

love and the most gorgeous armour

to your enemy!

THE SHINING STAR

by Sean Ng, Shunji Matsuo Hair Studio

Inspired by Mami Sasazaki from the

Japanese rock band, Scandal - a

talented guitarist with a cool look.

Taken from the 2013 album, Standard.

KINTSUGI

by Miho Kimura, 1tto+LIM

Japanese culture has many beautiful

things which I wanted to draw on for my

creation. I love the concept of “Kintsugi

( 金 継 ぎ)” - the Japanese art of repairing.


The experts at Dancoly

discovered long ago that

essences extracted from

deep-sea seaweeds and

various biological active

ingredients has amazing

repairing effect on the hair.

Their Angel Deep Sea Series

provides a range of beautifully

enriched products specifically

created to answer the needs of

every client. Today, beauty and

fashion companies place great

importance on the "eco-friendy"

concept in the realisation of new

products. Respect for the

environment and love of hair are

the two pillars of the philosophy of

Dancoly Paris. The brand's

products offer alternative care

of the deep!

For intelligent beauty

and a committed

approach the Angel

Deep Sea Series

presents a natural and

ecological solutions.

Angels

solutions focused on healthy, shiny

hair. Pure, natural and ecological

Best seller of the Dancoly Paris

brand, the Angel Deep Sea Series

has quickly found its market in

more than 60 countries and is now

distributed in more than 6,000

salons in London, Paris, New York,

Tokyo, Hong Kong, Sydney,

Toronto , Auckland, Shanghai,

Dubai and many more cities. The

brand has acquired in a very short

time a reputation for quality and

efficiency around the world.

DEEP SEA RANGE:

INTENSE HAIR CARE

Angel Deep Sea Series features

Padina Pavonica extract from the

Mediterranean Sea which

stimulates the growth of collagen

and helps maintain a healthy scalp.

Respect for the

environment and

love of hair are the

two pillars of the

philosophy of

Dancoly Paris.


Padina Pavonica’s is one of the active ingredients

in the range and its proven anti-aging and intense

hydration properties will improve the hair's

strength and elasticity leaving hair healthier,

shinier and more hydrated.

Padina Pavonica’s proven antiaging

and intense hydration

properties will improve the hair's

strength and elasticity leaving hair

healthier, shinier and more

hydrated.

BESPOKE SOLUTIONS

FOR HAIR NEEDS

Each and every client has very

specific hair requirements and the

Angel Deep Sea Series always

provides the perfect combination.

A top favourite is Red Angel Color

Protect Shampoo, which gently

cleanses and hydrates coloured and

chemically treated hair. Enriched

with Wild Sakura and perfectly

combined with the deeply

nourishing Padina Pavonica, this

shampoo prevents colour fading

and dryness after colouring and

perming, extends the hair's colour

vitality and gives hair a lasting

shine. It works in perfect synergy

with Color Protect Conditioner,

which hydrates nourishes and

protects colored and damaged hair,

while Wheat Protein and Argan Oil

also help to strengthen the hair

fibre , leaving hair smooth and soft.

A range that offers alternative

care solutions focused on

healthy, shiny, beautiful hair

For more information about the Angel

Deep Sea Series please

visit www.dancoly.com

products

29


When it comes to listing the easiest place in

the world to do business, Singapore is up

there in pole position - with BeautyAsia2021

providing the perfect platform to make the

experience uniquely perfect.

Singapore:

where to be!

D

estination Suntec

Singapore, 1st – 3rd

March 2021 for the

24th Edition of Beauty

Asia Singapore.

Dedicated exclusively to

Trade and Beauty Industry

Professionals, this is the beauty fair

which connects all of the industry’s

movers and shakers under one

fabulous roof. Incorporating

SpaAsia, HealthAsia and

NaturalAsia, BeautyAsia’s allinclusive

4-in-1 networking

exhibition is recognized as the

trusted platform for global

business to convene and showcase

innovative products, as well as

access to a plethora of

opportunities. As Singapore’s

ONLY beauty trade exhibition,

BeautyAsia is a regional gateway to

bold new market ideas and

concepts for this industry.

WHY SINGAPORE?

Recognised globally as probably the

easiest place anywhere to do

business, Singapore’s connectivity

makes it a regional hub for world

markets. A leading financial and

technical centre, it is endorsed as a

‘City of the Future’, a ‘Smart City’ in

every respect. Changi Airport SG

serves over 100 airlines flying to 300

cities worldwide accessing an

incredible 4 billion people within a

7-hour flight radius. And when you

touch down in Singapore the

smooth operation doesn’t end there

– far from it! The speed and

efficiency of the public transport

system is second-to-none. Peace-ofmind

is also paramount for

international visitors and Singapore

enjoys a very low crime rate, and

political stability, as well as being

sheltered from natural disasters.

WHY BEAUTYASIA?

Over its 23 years, BeautyAsia

has welcomed an increasing

number of international exhibitors,

with the event being recognised as

the driving force for establishing

trends, a platform for new

opportunities and a test-bed for

innovative products. The trade fair

continues to establish a strong

foothold in Asia’s beauty and

wellness industry as professionals

converge in Singapore to anchor

their business here and serve the

Southeast Asia market. BeautyAsia

celebrates it 24th edition in 2021 as

we welcome more exhibitors from

countries as far as the United States,

Poland, Moscow, New Zealand,

Italy, as well as the regional

countries Thailand, Taiwan, Hong

Kong, China, Japan, Korea and

many more. Exhibitors have greatly

benefitted from the business

matching programme @BeautyAsia

that connects like-minded

businesses with esteemed trade

buyers and visitors, ensuring time is

well spent at the event.

For more information please visit

www.beautyasia.com.sg

events

31


MODA

INT’L

WED

DING

EM TIONS

AUT

UMN

ATT TUDE


WEDDING

EM TIONS

"The true beauty of the bride lies in the eyes of the groom", or so they say. Nevertheless, the unwavering admiration of her husband-to-be is by

no means all it takes for a girl to feel at her best on the big day: it takes a never-to-be repeated commitment to creating that sublime total look!

"La vera bellezza della sposa sta negli occhi dello sposo ", o almeno così si dice. Tuttavia, l'ammirazione incrollabile del futuro marito non è

tutto ciò che serve affinché una ragazza si senta al meglio nel suo grande giorno: ci vuole un impegno irripetibile per creare un look sublime!

Man sagt: "Die wahre Schönheit der Braut liegt in den Augen des Bräutigams". Trotzdem ist die unendliche Bewunderung ihres zukünftigen

Mannes keineswegs alles, was eine Frau braucht, um sich an diesem großen Tag in Bestform zu fühlen: Es bedarf eines nie dagewesenen

Engagements, um diesen grandiosen Look zu kreieren!

La vraie beauté de la mariée est dans les yeux de son époux. Comme le veut la tradition. Mais l'admiration du futur marié ne suffit pas toujours

pour que la jeune femme se sente parfaite. Il lui faut également de nombreux préparatifs pour que sa beauté rayonne ce jour-là.

"La verdadera belleza de la novia está en los ojos del novio", o eso dicen. Sin embargo, la admiración inquebrantable de su futuro esposo no

es, de ninguna forma, todo lo que se necesita para que una mujer se sienta en su mejor momento en el gran día: ¡se necesita un compromiso

inagotable para crear ese look total sublime!


Hair: Anne Veck

Photo: Patrice Guyard

Make-Up Shameem Kumar

Dresses: Cymbeline

Styling: Maddy @ Bicester Bridal


WEDDING

EM TIONS

BRIDAL

DREAMS

MADE REAL

IN BEAUTY

& PASSION

All images by: Hair: Anne Veck/Photo: Barry Jeffery/Make-up: Janine Bird/Styling: Kate Jeffery


WEDDING

EM TIONS

Hair: Simon Hill,

Sesh Hairdressing

Photo: Chris Bulezuik

Make-up: Michael Becman


georgiykot

mpobedinskaya

clairehartleystylist

oksana_sergeeva

Hair: Artistic Team Inebrya

Photo: Filippo Fortis


WEDDING

EM TIONS


All images by:

Hair: Kiwiblue

Make-up: HochWerk


WEDDING

EM TIONS

Hair: Juan Ayoso/Photo: Antonio Luna /Make-up: Jose Merina/Styling: Maria Divan

viola–pyak

immaweddinghairstylist

picheski–spb

paulandmego

Hair: Rafael Bueno/Photo: Dani Medina/Make-up: Jorge Sánchez/Styling: Rodolfo Mcartney


INDIVIDUALITY

REIGNS SUPREME

INTRICATE PLAITS &

ACCESSORIES ADD

THEIR OWN VIBE

Hair: Gandini Team

Photo: Paulo Rentfle

Make-up: Alemka Krupc

Styling: Amélie L.


WEDDING

EM TIONS

All images by:

Hair: Xevi Jubany for KIN Cosmetics

Photo: María Bailac

Make-up: Emma López García

Styling: Jordi Dalmau Costura

Products: KIN Cosmetics


Hair: Philip Bell for Ishoka

Photo: Trevor Leighton


WEDDING

EM TIONS

alexandralee1016

kasia_fortuna

hairbykatied

nikihair-ru

Hair: Eric Sammartano & Laurent Legal/Photo: Daniel Pister/Products: Wella Professional

theweddinghair

company

katieleehair

caraleestyles

nina.hair.stylist


WEDDING

EM TIONS

HAPPY IS

THE BRIDE

THAT THE SUN

SHINES ON...

Hair: Toni Pellegrino

for Sposi Magazine


Hair: Toni Pellegrino for Atelier Emè

Photo: Gianmarco Vetrano

Hair: Toni Pellegrino

for Sposi Magazine


WEDDING

EM TIONS

Hair: Olga García

Photo: David Arnal

Make-up: Wilder Rodríguez

Styling: Aaron Gil


amandajeank

hairbykatied

samirasjewelry

katieleehair

Hair: Mayte Garrote

@ Different Estilistas

Photo: David Arnal

Make-up: Jose Luis Blasco

Styling: Visori Fashionart


WEDDING

EM TIONS

paulandmego

haircome

lova_studio

nadigerber


All images by:

Hair: Juanmy Medialdea

@ Juan Miguel Medialdea Peluqueros

Photo: Alejandro Onieva

Make-up: Sergio Castillo, D&D

Styling: Juanmy Medialdea

Products: Schwarzkopf Professional


WEDDING

EM TIONS

Hair: Carine Larchet

Photo: Greg Alexander

Make-up: Carine Larchet

Products: LaRoche Posay,

Eugène Perma


SHORT & SHARP,

THE BOB IS

PERFECTION -

WHATEVER THE

TOTAL LOOK

Hair: Xaro Ferri Sanchís

@ Xaro Ferri Estilistas

Photo: Julian Gabaldón

Make-up: Karla Rillo

Styling: Vicente Blasco


WEDDING

EM TIONS

Hair: Llongueras


samirasjewelry

nikihair-ru

theweddinghair

company

kasia_fortuna

Hair: Llongueras


WEDDING

EM TIONS

All Images by:

Hair: Kílian Garrigós, Miguel

Silva, Inna Lipkovich

Photo: David Arnal

Make-up: Natalya Sidorova

Styling: Strekoza


WEDDING

EM TIONS

Hair: Trevor Sorbie Art Team

Photo: Boy / Girl

Make-up: Victoria Martin

Styling: Cynthia Laurence-John


DEFY CONVENTION AND

DROP A BOMBSHELL:

IT'S YOUR BIG DAY

FOR TURNING HEADS!

Hair: Kiwiblue

Make-up: HochWerk


WEDDING

EM TIONS

Hair & Photo: Ross Charles/Make-up: Sonia Schofield/Styling: Ross Charles

nina.hair.stylist

Hairstyle_by_elena_

demchenko

mpobedinskaya

iselinakslen


Hair: Jonathan Turner

Photo: Michael Young

Make-up: Kirsten Bailli

Styling: Clare Frith


WEDDING

EM TIONS

All images by:

Hair: Juanmy Medialdea @ Juan

Miguel Medialdea Peluqueros

Photo: David Arnal

Make-up: Sergio Peña Castillo,

Jessica del Arbol

Styling: Juanmy Medialdea


WHEN THE WORLD

IS YOUR OYSTER

IT'S DOWN TO YOU TO

FIND YOUR PEARLS!


amandajeank

alexandralee1016

hairstylist.dream

luxxloxx

Hair: Gennaro Diana, Roberto Vitaro, Valentina Musco for Matrix/Photo: Oak Studio/Styling: Maison Le Dive/Products: Matrix

viola_pyak

nadigerber

haircome

borisboriswho


WEDDING

EM TIONS

Hair: Filippo Sepe

Photo: Cesare Colognesi

Make up: Kriss Barone


Hair: Alfaparf Milano

AUTUMN

ATT TUDE

From bright reds and burnt oranges to russet browns, Autumn is not only an attitude, but an immersion into a tender, aromatic dream. Cool yet

vibrant, its beauty is reprised in the hair fashion trends that borrow its name. Lose yourself in the autumnal spirit and feel free to roam!

Dai toni aranciati alle nuance ruggine, l'autunno non è solo un atteggiamento, ma un'immersione in un sogno tenero e profumato. Fresco ma vibrante,

la sua bellezza è ripresa nelle tendenze della modacapelli che si rifanno al suo nome. Perdetevi nello spirito autunnale e sentitevi liberi di creare!

Von strahlenden Rottönen und leuchtendem Orange bis hin zu Rostbraun. Der Herbst ist nicht nur eine Jahreszeit, er ist ein Eintauchen in einen

zarten, duftigen Traum. Kühl und dennoch strahlend. Herbstliche Namen spiegeln sich in den Haarfarben wider. Tauchen Sie in die herbstliche

Stimmung ein und beflügeln Sie Ihre Kreativität!

Des reflets cuivrés aux tonalités de marron intenses, l'automne n'est pas seulement un style, mais s'offre comme une immersion. Un rêve tendre

et parfumé. Fraîche et vibrante, sa beauté inspire la tendance coiffure. Laissez-vous séduire par son esprit et sentez-vous libre de créer !

Desde rojos brillantes y naranjas tostados hasta marrones rojizos, el otoño no es solo una actitud, sino una inmersión en un sueño tierno y

aromático. Fresca pero vibrante, su belleza se refleja en las tendencias de la moda del cabello que toman prestado su nombre. ¡Piérdete en el

espíritu otoñal y siéntete libre para crear!


Hair & Art Direction:

Tom Connell for Davines

Colour: Ashleigh Hodges

Photo: Stefano Galuzzi

Make-up: Victoria Martin


AUTUMN

ATT TUDE

Hair: Eric Zemmour

Photo: Stéphane Gagnard

Make-up: Kelly McClain

Products: L'Oréal Professionnel,

Babyliss Pro, Great Lengths,

Mizutani Scissors


Art director:

Miquel García Cotado

Hair: Revlon Professional

Artistic Team

Photo: Miguel Reveriego

Make-up: Dani Rull


In this page:

Hair: J .Ayache, G. Mandelli,

Q. Barnette for Jean Louis David

Photo: M. Bresson

Make-up: N. Maillard, M. Hirano

Styling: F. H. Evans

EMBRACE THE WARM SHADES OF AUTUMN:

TAKE HEART, THERE’S A CRISPNESS IN THE AIR.


Hair: Paddy McDougall,

Andy Smith for Indola

Styling: Christopher Maul

AUTUMN

ATT TUDE


AUTUMN

ATT TUDE

Hair: Angelo Seminara,

Goldwell Global Ambassador

Colour: A. Seminara,

Takashi Kurokawa

Photo: Andrew O'Toole

Make-up: Laura Dominique


Hair: Giovanni Iovino for Cotril

Photo: Andrea Varano


THE SICILIAN ADVENTURE: WARM LIGHT, ANCIENT

HERITAGE, BRIGHT COLOURS & COOL LIFESTYLE!

In this page:

Art Director: Rossano Ferretti

for Great Lengths

Photo: Alessandro Molinari


AUTUMN

ATT TUDE

Hair: Groupe VOG - Mon Coiffeur Exclusif


AUTUMN

ATT TUDE

Hair: Laetitia Guenaou

Photo: Przemysław Choła

Make-up: Karolina Supernak


Art Director: Yuri Coppari

Hair: La Biosthetique

Artistic Team Italia


DISCOVER

ESTETICAEXPORT.COM

A new digital way to enhance

international business is

now available!

An editorial and digital

service supporting hair & beauty

product manufacturers in enterprises

into new international markets.

JOIN US TODAY!

www.esteticaexport.com


IMAGINE COLOUR.

NOW MULTIPLY IT.

Advertorial


Advertorial

Elumen HD max Technology penetrates

deep into the hair to create colour intensity

and longevity.

The @Elumenated Technology combines

oxidative dyes and direct dyes in the

same pre-mixed shade formulation for

the first time.

The HD 3 Color Technology in @Pure

Pigments creates multi-dimensional,

high-definition colour results for unique

light reflections from all angles.

FIRST SUPER-CHARGED

DIRECT DYE FORMULATION

ELUMEN

RESEARCH BEGINS:

COMBINING DIRECT DYES

WITH OXIDATIVE DYES

UNIQUE

COLLABORATION

WITH FUJIFILM

1998

2001

2002

2002


LEADERS FOR 20 YEARS.

AND IT’S JUST THE BEGINNING.

GOLDWELL GIVES US A GLIMPSE INTO THE FUTURE OF DIRECT DYE TECHNOLOGY.

Elumenation is Goldwell’s first-of-akind

portfolio of direct dye-based

products, which take hair colour to

a whole new level. An entirely new

category of Color Technology that

started with a question posed by

Goldwell’s Research & Development

scientists: how to make direct dyes

better?

To fully grasp the uniqueness of

Goldwell’s mastery of direct dyes, we

need to look back to 20 years ago.

Direct dyes do not penetrate deeply

into the hair, which means that they

wash out easily. This was the starting

point of “Project Super Color”.

Starting with the launch of Elumen

in 2001, Goldwell’s mastery of direct

dyes became evident when they

created a direct dye that could last

like a permanent colour. From that

point on, creating colour that was

shinier and more brilliant than ever

before became the brand’s mission.

The Ring Effect: Elumenation adds even

more multi-dimensional shine to every colour

service through the use of technologically advanced

direct dyes.

In 2002, Goldwell began a collaboration

with the colour and photo dye

experts at Fujifilm to explore new

types of direct dyes that had never

been used in hair colour before. This

collaboration led to a number of

remarkable innovations in direct dye

technology, including the creation

of @Elumenated Hair Colour in 2014.

A milestone for Goldwell, combining

oxidative dyes with direct dyes in

pre-mixed formulas so that colour

not only wraps the hair with direct

dye brilliance, but provides the full

coverage of an oxidative hair colour.

The pinnacle of the Goldwell/Fujifilm

collaboration came with the development

of the HD 3 Color Technology,

found in @Pure Pigments, a completely

new direct dye molecule derived

from photo dyes, which creates

multi-dimensional shine and gives

entirely new depth, dimension and

holographic brilliance to hair colour.

“Direct dye technology has been

around for a long time with no

significant innovation. Our goal

was to push the performance

further – to make it better, brighter

and more long-lasting.”

DR. DOMINIC PRATT

VICE PRESIDENT KAO

RESEARCH & DEVELOPMENT

“Elumenation opens up an entirely

new world of hair colour creativity.

Layers of colour create never-beforeseen

effects in every hair colour

service. It’s a whole new category

of service for salons that want to

set themselves apart by delivering

truly bespoke hair colour.”

JOHN MORONEY

GLOBAL CREATIVE DIRECTOR

High-definition direct dye additives that elevate

oxidative hair colour with incredible vibrancy

and brilliance: this is @Pure Pigments.

@ELUMENATED HAIR COLOUR—

DIRECT DYES AND OXIDATIVE

DYES IN THE SAME FORMULA

HD 3 COLOUR

TECHNOLOGY

DEVELOPED

SILKLIFT CONTROL

WITH HD 3 COLOR

TECHNOLOGY

@PURE

PIGMENTS

INNOVATION

NEVER STOPS

2014

2016

2016

2018

The future


Advertorial

CREATIVITY.

TAKEN

FURTHER.

Goldwell’s world of Elumenation

comprises oxidant-free colour, readyto-use

formulas and high-definition

direct dye additives. Elumen, Topchic,

Colorance and @Pure Pigments give

every stylist the creative tools to

reveal the true artist inside. Encouraging

them to play around with

multi-layer dyeing, brilliance and

shine—using highly-efficient direct

dyes.

COLOUR MORPHING

Iridescent, holographic effects that change

and move with the light. Multiple tones of

@Pure Pigments create dazzling, morphing

colour effects.

COLOUR BOOSTING

Adding tone-on-tone colours to Topchic and

Colorance formulations creates spectacular

intensity. Show-stopping looks with vivid

brilliance and colour saturation.

COLOUR WASHING

Adding @Pure Pigments drop by drop to

toners and blonde shades creates pastel

washes of colour from subtle to intense.

COLOUR COOLING

Beautiful rich cool tones are created by

adding @Pure Pigments Matte Green and

Pearl Blue to reduce and eliminate warm

tones in the hair.

A WHOLE NEW WORLD

@Elumenated Hair Color is more than a new colour. It adds a whole new

category of hair colour services to the salon menu, encompassing full head

colour applications, dimensional blondes and freehand or balayage services.


“The intensity and shine of

Goldwell’s colour is what

initially attracted me to the

brand. Then I discovered

all the technology behind it

and I can honestly say I’ve

never seen hair colour like

this before. It’s the future

of hair colour!”

ANGELO SEMINARA

GLOBAL BRAND AMBASSADOR

COOL IS THE NEW HOT

The new Elumenation COOL CHIC shades welcome a whole new look in hair

fashion. The latest shade collection combines warm shades with icy cool

@Elumenated tones to create trendy, wearable shades elevated by Elumenation.

Everything you need to create truly individual fashion statements.

Check out the latest addition to @Pure Pigments – COOL PINK.


Waves:

reinvented!

NUWAVE by Goldwell is the

revolutionary shape changing wave

treatment for effortless waves and hair

that feels as good as it looks.

Totally en-vogue, wavy

hair is the styling

trend that rode high

through the summer,

but has continued to

enthrall and captivate

clients as we head into

Autumn. The beachy, tousled

textures of summer are softening

as the season changes, but this is a

style choice that's staying with us

for a good while yet! To create,

style and maintain beautiful

undulating waves, product choice

is fundamental. Be they classic

beach waves, bouncy voluminous

waves, loose and sexy waves or

messy textured waves, NUWAVE

by Goldwell is proving to be an

absolute game-changer. This

incredible new innovation in


Perfection

Every Time

NUWAVE’s new

“Smart Control

Bond System”

ensures that when

the waves reach the

shape, the processing

stops. No fear of

over-processing.

texture and shape change means

you and your salon clients can

enjoy total freedom of styling.

NUWAVE’s gentle technology is

even suitable for highly damaged

and/or bleached hair

FOUR STEPS TO

EFFORTLESS WAVES

The NUWAVE 1 PREP CREAM

starts the shape change process by

gently softening only a minimum

amount of bonds. The NUWAVE 2

SHAPING LOTION activates the

softened bonds and promotes a

controlled shift into the desired

shape. Then the NUWAVE 3

REPLENISHING SERUM rebuilds

the integrity of the hair by infusing

it with Keratin, Amino-Acids and

Panthenol. And in the last step, the

NUWAVE 4 LOCK-IN FLUID

finishes the shape-changing process

by locking the bonds and sealing the

waves for up to three months.

CARE. STYLE. RESTYLE.

NUWAVE is the perfect styling

foundation for styles that last

longer. From styled to unstyled and

back to styled – everything is

possible with NUWAVE.

DUALSENSES and STYLESIGN

are the perfect companions to

create most wonderful waves!

STYLESIGN Curls & Waves styles

the most beautiful, perfect wavy

looks. The new Soft Waver is a

Lightweight Wave Fluid for softly

shaped, natural-looking waves with

easy movement. It helps to activate

and support the NUWAVE look.

Yes, NUWAVE is a new wave trend.

And no, nobody is stuck to just one

look! Smooth and straight, volume

and body or big glamourous curls:

It’s all possible by adding the

favourite STYLESIGN products to

create whole new looks!

Break from

Convention

NUWAVE is not

only a new way of

creating waves, it’s

also a new way of

working with tools.

Goldwell breaks away

from conventional

wrapping techniques:

fun and new tools

dedicated to support

stylists creativity.

The possibilities are

endless and services

will be faster and

easier. Make waves.

Have fun..

“NUWAVE: a gamechanger

in creating

gorgeous waves

To discover more, please check out the NUWAVE education styling videos at:

https://www.goldwell.com/nuwave/

products

87


Deconstructed Fringe

(right): Natural,

minimal and causal,

the highlight is the

deconstructed

fringe which is just

above the eyebrow.

The look is retro

modern, also

presenting aspects

of simplicity,

casual and chic.

KMS PRODUCTS:

(start) MOISTREPAIR

Leave-in Conditioner;

(style) HAIRPLAY

Sea Salt Spray;

(finish) HAIRSTAY

Working Hairspray.

Hair ethics

KMS is dedicated

to promoting industry

awareness of environmental

issues, and has

been hair sponsor

of Redress Design

Award for 4 years.

R

edress is a pioneering

Hong Kong based

NGO working to

reduce textile waste and

promote environmental

sustainability in the

fashion industry.

Kao Salon Division, which

incorporates KMS, is committed

to use natural ingredients and

constantly take measures to

avoid procedures which cause

the pollution during product

production. Its promotional

materials are printed with FSC

certified paper to ensure the forest,

where the paper sourced, is being

managed in a way that preserves

biological diversity and sustains

economic viability. KMS itself is

dedicated to promote and raise

the industry awareness on the

importance of environmental

protection. Now supporting the

Redress Design Award for the

fourth consecutive year, KMS guest

hairstylist and international session

stylist Marco Chan and KMS

Hong Kong Artist Team Member,

Anthony Cheng, created 2 tousled

hairstyles – Deconstructed Fringe

and Disheveled which made the

finalists’ design concept on fashion

waste reduction stand out.

Disheveled (left): Natural, disheveled and sleek are the keynotes for this hairstyle, which will not give any

greasiness.. The focus of the design is to keep the ends lightweight with natural moisture and shine. Pull the

hair down and grip the ends causally to create texture. KMS PRODUCTS: (start) MOISTREPAIR Revival Creme;

(style) HAIRPLAY Liquid Wax; (finish) HAIRSTAY Molding Pomade and MOISTREPAIR Hydrating Oil.


Hair: Tsuru No Ongaesi

by Chris Goh Shu Hwi

Photo: Gary Chong

Chern Wei. Live Gallery

Make-up: Emiko

Products: Shiseido Professional

Estetica n. 3/2020

ad index

AIPP 20

www.aipp.net

ARTAV 32

https://naturallook.com.au/

BEAUTYASIA SINGAPORE 30-31

www.beautyasia.com.sg

ADVERTISING

HEAD OFFICE

Corso Cairoli, 16

10123 Torino (Italy)

Tel.: +39 011 83921113

Fax: +39 011 8171188

adv@estetica.it

www.estetica.it

ESTETICA ASIA

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

info@estetica.it

www.esteticamagazine.net

DANCOLY COSMETIQUE 2/21/28-29

www.dancoly.com / +33 442381250

FANOLA 11

http://www.fanola.it/en

GOLDWELL

www.goldwell.com / +49 (0) 61513960102

IFC-1/81-85/86-87/OBC

GOLDWELL HONG KONG 88

www.goldwell.com / +852 2529 1018

OMC 10

www.omchairworld.com

SHISEIDO SINGAPORE

https://www.shiseido.com.sg/

FC/22-27

PRINTED IN ITALY BY

Tipo Stampa srl

Registration n. 435 of 7.4.49, Turin

Law Court. All rights reserved.

Reproduction in whole or in part of

texts or photography is prohibited.

Manuscripts, photographs and art

are selected at the discretion of the

publi sher free of charge (advertising

exclu ded). Whether published or not,

no material will be returned and

remains the property of the

publishing house, which may make

use of it as seen fit. This may include

the withdrawal of publication rights

to other publishing houses. Estetica

requires exclusive publication rights

in the hairdressing sector for all

photography submitted which must

not therefore be offered for

publication to other magazines in the

hairdressing trade or industry.

Notice to subscribers (Art. 13 of

EU Regulation 679/2016)

Pursuant to Art.13 of EU Regulation

679/2016, our company will proceed

with the processing of the personal

data you provide in compliance

with current laws in force concerning

the protection of the processing of

personal data and in keeping with

the obligations and guarantees of

the legal, contractual, and regulatory

standards. Subscription information

may be known only bny subjects

specifically authorised and instructed

by our Company and by third parties

subjects authorised to carry out the

orginasational and economic

activities connected with the

subscription (ex. Shipping

management, enveloping, sending

correspondence) and will not be

communicated to third parties for

purposes not allowed by law or

without explicit consent; they will

be stored for teh purpose of sending

our publications and for the time

necessary to complete the purposes

of professional updating for which

the same information was collected.

Data process controller is the

company Edizioni Esav S.r.l. -

Via Cavour 50, 10123 Turin.

The person whose information was

processes may, at any time, exercise

the rights established by the EU

Regulation (Art. 15 Right to access;

Art.16 Correction; Art. 17

Cancellation) by writing to

Edizioni Esav - edizioniesav@pec.it.


WAVES

YOUR

WAY

What seemed impossible, now

go for it. With NUWAVE, create

effortless waves with all the freedom.

So your clients can style and restyle

as they want. Try it now!

www.goldwell.com

#WAVESYOURWAY

#GOLDWELLNUWAVE

More magazines by this user
Similar magazines