Estetica Magazine UK (3/2020)

EsteticaNetwork

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

UK

the HairMagazine

RECOVERY

Our Industry Embraces

Return to New Normal

EDUCATION

How Digital Platforms

are Filling in the Gaps

TEXTURE

Curly, Wavy, Undulating... but

Always with a Great Finish


THE GREAT ITALIAN JOURNEY

PALERMO

To find out how you can become a Great Lengths

certified stylist, speak to our team on

+44 (0) 113 278 1292 and start your journey.

www.greatlengths.com/uk


NEW


MyHero

INTENSE

RESTORATIVE

SYSTEM

#MyHero 4-Step Intense Restorative System works to

repair and rejuvenate hair from the inside out.

Powered by X-Tech, a combination of 10 Keratin

and Amino Acids that easily absorb into the hair to

rebuild the hair’s inner matrix, while smoothing

and sealing the cuticle.

#MyHero X1

CLEANSER

Dual action

cleanse & clarifier.

REMOVES DULLING

BUILD-UP.

#MyHero X2

COLLAGEN

REPAIR

Cuticle sealer

& hair softening

treatment.

REPAIRS AND

RESTORES FROM THE

INSIDE OUT.

#MyHero X3

INTERNAL COLLAGEN

RECONSTRUCTOR

Internal recovery

concentrate.

REPLENISHES AMINO

ACIDS WITHIN

THE HAIR.

#MyHero X4

EXTERNAL COLLAGEN

RECONSTRUCTOR

Cuticle repair

concentrate.

REPAIRS THE CUTICLE

FOR INTENSE

MOISTURE AND SHINE.

For more information or to become a salon stockist contact our friendly Salon Success team

on 0845 659 0011 or visit our website salon-success.co.uk/mydentity

Also available from Salon Services salon-services.com


FREE SALON DESIGN SERVICE

*

Bring your salon ideas to life with our free Takara Belmont Salon Design Service.

Offering a professional interior design and consultation package,

our design team will transform your vision into reality.

www.takarahairdressing.co.uk

* T’s & C’s apply


editorial

We are living through unusual times! Although things are not back to what most of us

would describe as ‘normal’, we at Estetica are totally in awe of how our friends and colleagues

in the hair industry have not only bounced back, but have grasped every new opportunity,

Hair: Adam Reed for ghd

Photo: Claire Rothstein

Make-up: Claudine Blythman

Stylist: Ozzy Shah

embraced new working practises and shined a positive light on the lives of so many of their

salon clients and customers. Love it or hate it, Social

Media has over the past few weeks

played an outstanding role in showing

the world what a great industry we are.

In our editorial office, we have received countless stories about hair salons up and down the

UK who have done that little bit extra to try and help and support people and organisations

in their local community who might have been in need of a bit of a leg-up. However large or

small their efforts, its stories like these that make us all feel very proud and privileged to be

part of this amazing industry. Since lockdown began, was lifted and then in September

began to rear its ugly head for a second time, we’ve published scores of stories on our website

www.esteticamagazine.co.uk about the altruism of industry professionals, salon owners &

staff and how, despite their own worries and concerns, they have thought of others whenever

they can. So, this issue of Estetica is dedicated to every one of them!

Gary Kelly,

Editor-in-Chief, Estetica UK

Discover Estetica UK digital!

Follow us on Social Media or at

www.esteticamagazine.co.uk


Estetica n. 3/2020

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Gary Kelly

estetica.uk@lineone.net

INTERNATIONAL

EDITORIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

INTERNATIONAL

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

EDITORIAL STAFF

Sara El Basyony

adtraffic@estetica.it

Serena Monachesi

s.monachesi@estetica.it

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

UK SALES & MARKETING

MANAGER

Luca Pissimiglia

l.pissimiglia@estetica.it

Catwalks Catwalks A/W 20-21 10

Looks ‘T’ for Texture 18

Engagement Toolkit to Confidence 22

Vision Shades of Autumn 26

Step by Step Ring Press 86

Education New Learning 88

Embrace

sumptuous texture,

but remember it’s

also all about the

finish!

CONTRIBUTORS

FRANCE

Stéphanie Argentin, Marie Coccoluto

SPAIN

Elisabet Parra,

Bel M. Dolla, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

ITALIA

Lucia Preziosi, Glorianna Vaschetto

MÉXICO-LATINOAMÉRICA

Héctor RamÍrez, Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

USA

Marie Scarano

DIGITAL

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma

Sommariva, Valentina Stella

Interview Daniel Kaner 92

Products Damage Repair 95

international trends

Wedding Emotions / Autumn Attitude 33

Dominant colour

choices to reflect

the warmest glows

of the season, from

russet browns to

honey golds.


The condition you want,

the tone you love.


Demi-permanent cream hair color

Demi-permanent cream hair color

Demi-permanent cream hair color

NEW

More XG to Love

Crema XG is a rich, demi-permanent cream colour that is perfectly shade-matched to

Paul Mitchell® Color XG® for a complete service solution. Formulated in Italy, this creamy,

durable vegan colour imparts depth, dimension and shine for healthy hair and long-lasting colour.

• More than 40 shades that are perfectly shade-matched to Color XG®

• Vegan, no-ammonia colour is formulated with cottonseed oil and rice milk

• DyeSmart® System ensures maximum colour penetration

• Opaque coverage is ideal for a wide variety of services: toning blondes, colour refresh, grey blending,

top coat, adding shine and more.

Choose Crema XG for colour that’s always predictable, always beautiful.

For more information contact our friendly team on 0845 659 0011

or visit our website salon-success.co.uk/cremaxg


Salvatore Ferragamo

Cloe

Bottega Veneta

Cristiano Burani

Nina Ricci

Phylosophy

IN ALL ITS THOUSAND-

AND-ONE VERSIONS,

THE BOB STILL

REIGNS SUPREME.

ECLECTIC YET HIGHLY

GLAM, IT FORMS THE

EPOCHAL HEART OF

HAIR CREATIVITY.

124 adloremter

fashion

Celine

Gcds


Prabal Gurung

Off White

Missoni

Celine

Anna Sui

Knowles

Gucci

Libertine

Marni

adloremter catwalks

125 11


Yamamoto

Dennis Basso

Fendi

Cividini

Naeem Khan Cividini

Rodarte

Marras

12 catwalks


THE CHALLENGE OF THE UPDO

IS THE HARDEST FOUGHT

BATTLE IN THE CAMPAIGN FOR

HAIR SUPREMACY: FROM THE

SALON TO THE (VIRTUAL!) RED

CARPET, STAKES ARE HIGH!

Erdem

Mohapatra

Area

Mischka

Dolce&Gabbana

Fendi

Jonathan Cohen

Sun Sen

Dolce&Gabbana

Ports 1961


Cynthia Rowley

Shimada

Coach

Vuitton

Celine

Findikoglu

Coach

THE ALLURE OF SEVENTIES RETRO,

BUT WITH ACCENTS OF THE

EIGHTIES… AND FOR NOSTALGIA-

LOVERS, A SURPRISE RENAISSANCE

OF UNDULATING WAVES.

124 adloremter


Sergio Hudson

Chanel

Ashish

Dolce&Gabbana

Dolce&Gabbana

Dior

Philosophy

Gucci

Marine Serre

adloremter catwalks

125 15


kemon.com

Kemon Open Lab - San Giustino, Summer 2020


L

Founded in Italy in 1959, Kemon is a brand born out of family tradition, innovation and a desire

to create sustainable, high-performing products that are as good for the planet as they are for hair.

Kemon is owned and run by the third generation of the Nocentini family, with key ingredients

still grown on the family farm in Umbria and developed in their in-house laboratories.

Kemon has a portfolio of sustainable, vegan and organic certified brands encompassing care,

style, colour and texture to help elevate your client’s salon experience.

kemon certifications:

CERTIFICATION INSTITUTE

COSMOS

ORGANIC

AETHICAL AND ENVIRONMENT

BCC

Bond Creator Complex

#KEMON

Be part of a more sustainable future with Kemon.

For more information or to become a salon stockist contact our

friendly team on 0845 659 0011. Or visit our website salon-success.co.uk/Kemon

Also available in Salon Services stores and online at salon-services.com


‘T’ for Texture

Be it curly, wavy or just gently undulating, textured hair is ‘in’, but

it’s not a case of ‘anything goes’: the keynote is a beautiful finish.

Gary Kelly

While conventional colouring techniques have always complemented any style and texture of hair, the on-going passion for

freehand application over the past few years has also helped drive a surge in enthusiasm for textured styling, thanks to the

way they help create a sense of 3-dimensional density and subtle shadowing effects on the hair. When hair is finished with

one of the many bespoke professional finishing products which are available, the results can be nothing short of outstanding.

We chose some of our favourite textured hair looks from recent collections and asked their creators to comment:

TEXTURED BOB

“Naturally blonde hair was the perfect choice to this textured bob. Setting lotion was sprayed through the hair and blow-dried. Then,

using cut coat hangers, sections of hair were weaved in and out and sealed with a silver clip. Then sealed with irons . Coat hangers were

removed and using a bristle brush and fingers, hair was gently teased into the shape. The combination of blonde and teased texture gives

it a fashion-forward finish.”

Sharon Malcolm, Northern Ireland Hairdresser of the Year, Sharon Malcolm Hairdressing, Newtownards

COPPER DEPTHS

“The paint was all about enhancing the muse’s hair. Painting on a virgin copper canvas, I used a 100% freehand technique

to contour and shadow the hair to create different depths of dimension. To create a high shine lip gloss finish, I played

around with adding more pearlescent pigments in with my brighter copper shades to give me something a little more

neutral, natural and commercially beautiful. It’s the perfect accompaniment for textured hair.

Grace Dalgleish, Brooks & Brooks, London

18 looks


CONTRASTING CURLS

“Hair is a wonderful fabric that can be moulded and shaped in many ways. Hair was naturally fine

and straight so used a small tong and Davines Volume Mousse to create tight ringlets. We then

broke the curls down by pinching the end of the hair and shook out to separate. Curls can enhance

or flatten colour. By shaking the hair rather than brushing meant that we kept the cuticle flattened,

so the hair stayed shinier. By adding curl also adds depth to the colour by creating shadow and a

contrasting lightness as it reflects back out at you”.

Noel Halligan, NOCO Hair, Bristol

LUX LENGTHS

“With this look we wanted to maximise the shape and texture of the model’s natural hair,” explains Jonathan

Andrew. “To do this, I applied Fudge Professional Blow Dry Aqua Primer to prep the hair and then spritz

with the Fudge Professional Curl Revolution to help support the natural waves. Then using a wand, I

wrapped sections of hair towards the face working from back to front. Once the hair was set, I gently brushed

out the curls into waves and added definition with the Fudge Professional Texture Spray and defined the

shape and ends with the Fudge Professional Aqua Shine Serum to add a soft polish finish to the style.”

Jonathan Andrew and Tracy Hayes, Fudge Professional Global Brand Ambassadors

trends

125


DIMENSIONAL TONES

“This look was all about the texture. Hair was curled using a curling tong and then brushed out to break

the hair up and give it a softer finish. Volumising products were then used to provide the hair with added

texture and to create movement. The model had a gorgeous natural looking hair colour and by adding

curls or texture to the hair this really emphasises the hair colour and shows of the different tones within

the hair to give a more dimensional look. The different tones in the hair worked hand in hand with this

textured hair look allowing it to look even thicker in appearance.”

Karen Thomson, Owner of KAM Hair and Body Spa

HAIR FREEDOM

“With the model’s hair we used a salt spray working with the natural texture to create head shape waves.

We used covered clips to keep the waves in the natural formation and diffused the hair dry to create this

beautiful undone texture that would really show off and enhance the vibrancy of the model’s hair colour.”

Suzie McGill, Artistic Director at Rainbow Room International and Owner of Rainbow Room

International’s Uddingston Salon

124 trends trends 125


SEDUCTIVE VOLUME

“When creating this look it was all about partnering both volume and texture together to give us the ultimate voluminous style.

We wanted to give it a natural feel in reference to the name of the collection, FRAE, which pays tribute to our Scottish heritage.

We wanted to give a raw feeling throughout the hair, making sure It looked and felt natural at all times.”

Kevin Paul Finnell, Creative Director, F&M Hairdressing

SOFT & BEAUTIFUL

Voluminous curls are a huge trend and always have been throughout the years, a trend that will never disappear. My vision for this

look was full, eye catching curls embracing the models natural texture of her hair and embracing this. It was about creating something

eye catching, whilst keeping the texture soft and simple throughout. Creating this soft texture with a beautiful finish gives us the

perfect hair shot.

Bruno Marc, Joico Ambassador for the UK, Europe and Ireland

looks

21


Toolkit to Confidence

Aveda has created a reopening toolkit for all salons, including

guidance on safety precautions, team preparation, customer

facing messaging and social media assets to use.

There’s no escaping the fact that daily life has changed in a big way since CoVid-19, and nowhere more so than in the

salon. While clients will still need to see you in person for their cut and colour, many have been used to purchasing their

products online and others may be feeling more hesitant about the logistics of a salon appointment in these unsettling

times. To help your salon pass the message onto clients that you are a safe space, Aveda’s toolkit includes guidance on

safety precautions, team preparation, customer facing messaging and social media assets to use:

Fashion For Peace

Stella McCartney Spring 2020 in Milan


Influencer Street Style

by Aveda

Influencer Street Style by Aveda

Naeem Khan NYFW SS20

Fashion For Peace

Antoinette Beenders at Stella McCartney Spring

2020 in Milan

Aveda has always been a huge

presence in terms of providing

global creative inspiration

across the hair industry.

Here, we showcase the brand’s

involvement at some of its last

events and initiatives pre-Covid.

• An industry first, Aveda has launched A-Commerce to help salons boost their profits through online sales.

It’s super simple to get started without training sessions or stock management. Salons earn 10% commission on all

retail sales sold via their salon on aveda.co.uk, to give you the chance to earn between salon visits, and your clients

the opportunity to purchase retail when they’re not in the salon. The site clients see looks just like your brand, but

Aveda handles all of the fulfilment and costs related to postage and packaging, so you can concentrate on using

your expertise to advise rather than thinking about the smaller details that go into selling online. From salons who

have already trialled this, they have beaten their sales targets by more than 58%, and new clients shopping online

has gone up by a huge 1,600%!

• The brand's latest investment to technology, ‘Powered by Flossie’, will put Aveda at the forefront of the salon

industry, to be the first brand able to market appointments on behalf of salons. aveda.co.uk receives on average 4,000

visits per day, and with this new platform integrated into aveda.co.uk we will be able to drive loyal online guests

into salons for services in just a few easy clicks. Not just that, however, every time Aveda then runs large media

campaigns to support its hero franchises, increasing the traffic to the website and recruiting new guests – Aveda is

then able to drive them into Aveda salons through their journey online to help maintain customer retention into

the brand and your salon.

• As well as the support through online sales, Aveda is also ensuring clients stay loyal to your salon with its reward

programme, Pure Privilege. Clients get points whenever they buy products through you, and can also receive them

for in salon services as well, including up to 1,000 points for a colour appointment.

• Live Education has been replaced with a Full Virtual Education programme which has meant Aveda is now more

accessible, more cost effective and can now reach a wider audience while delivering a wider range of education

programmes. Since lockdown Aveda has engaged over 4,000 Artists to provide online education – quite a jump from

the 558 Artists who would have been presenting live education at the Aveda Academy. Post Covid-19 the rband is also

planning to amplify its physical education offering while continuing to drive a virtual education calendar.

engagement

23


NEW

NEW! The Demi Flash Toners

Available in three problem-solving shades!

• Ammonia-free toners can be used individually or intermixed

for customization with long-lasting results.

• Tones in 2-10 minutes and lasts up to 4-6 weeks.

• Enhance, tone or neutralize lightened hair in a fl ash.

Brass-Free Blue

Neutralize resistant brassy,

gold tones or leave a

beautiful blue-based

platinum tone.

Brass-Free Violet

Control and neutralize

pale yellow tones in natural

and pre-lightened hair.

Neutral Beige

Use on pale yellow

hair to leave a beautiful,

sandy beige result.

For more information contact our friendly team on 0845 659 0011

or visit our website salon-success.co.uk/thedemi


Entitled ‘Wild Honey’

and inspired by the beauty

and sweetness of nature,

the copper shade used

throughout Noel Halligan’s

collection adds a fusion of

flavour and fluidity.

Hair: Noel Halligan for

Noco Hair, Bristol

Photos: Amanda Thomas

Make-up: Shari Knowles

Shades of

autumn


Best of

B ri t

“To see, smell, taste

and touch the true

beauty of nature

is one of the real

joys of mankind”

vision

27


The Zandra Rhodes woman is

feeling rebellious! James Oxley

used Fudge Professional to

create the hair for this Zandra

Rhodes inspired collection for

AW20: “The Jungle of Eden”.

Hair: James Oxley using

Fudge Professional

Inspiration: Zandra Rhodes

Photos: Daniel Sachon

Make-up: Terry Barber @ MAC

Styling: Lily Bling


Best of

B ri t

“Fabrics such as liquid

lamé and crêpe de chine

are synonymous with

the brand in the 80s”

vision

29


Strong female images with a

heightened sense of their own

being. Striking base tones

combine form with subtle

colour nuances.

Hair: Robert Kirby

Photos: Andrew Kimber

Make-up: Marta Wozniak

Products: Id Hair


Best of

B ri t

“The mind of a

queen and the

heart of a warrior,

she is all things...

to everyone”

vision

31


Best of

B ri t

We are delighted to publish

the winning look in the KH

Hair ‘Image of the Year’

competition - created by the

West Bridgford salon.

Hair and Clothes Styling:

KH Hair West Bridgford

Photo: Rob Smalley

at Scene Photography

Make-up: Cristina Lazzarotto

32 vision


MODA

INT’L

WED

DING

EM TIONS

AUT

UMN

ATT TUDE


WEDDING

EM TIONS

"The true beauty of the bride lies in the eyes of the groom", or so they say. Nevertheless, the unwavering admiration of her husband-to-be is by

no means all it takes for a girl to feel at her best on the big day: it takes a never-to-be repeated commitment to creating that sublime total look!

"La vera bellezza della sposa sta negli occhi dello sposo ", o almeno così si dice. Tuttavia, l'ammirazione incrollabile del futuro marito non è

tutto ciò che serve affinché una ragazza si senta al meglio nel suo grande giorno: ci vuole un impegno irripetibile per creare un look sublime!

Man sagt: "Die wahre Schönheit der Braut liegt in den Augen des Bräutigams". Trotzdem ist die unendliche Bewunderung ihres zukünftigen

Mannes keineswegs alles, was eine Frau braucht, um sich an diesem großen Tag in Bestform zu fühlen: Es bedarf eines nie dagewesenen

Engagements, um diesen grandiosen Look zu kreieren!

La vraie beauté de la mariée est dans les yeux de son époux. Comme le veut la tradition. Mais l'admiration du futur marié ne suffit pas toujours

pour que la jeune femme se sente parfaite. Il lui faut également de nombreux préparatifs pour que sa beauté rayonne ce jour-là.

"La verdadera belleza de la novia está en los ojos del novio", o eso dicen. Sin embargo, la admiración inquebrantable de su futuro esposo no

es, de ninguna forma, todo lo que se necesita para que una mujer se sienta en su mejor momento en el gran día: ¡se necesita un compromiso

inagotable para crear ese look total sublime!


Hair: Anne Veck

Photo: Patrice Guyard

Make-Up Shameem Kumar

Dresses: Cymbeline

Styling: Maddy @ Bicester Bridal


WEDDING

EM TIONS

BRIDAL

DREAMS

MADE REAL

IN BEAUTY

& PASSION

All images by: Hair: Anne Veck/Photo: Barry Jeffery/Make-up: Janine Bird/Styling: Kate Jeffery


WEDDING

EM TIONS

Hair: Simon Hill,

Sesh Hairdressing

Photo: Chris Bulezuik

Make-up: Michael Becman


georgiykot

mpobedinskaya

clairehartleystylist

oksana_sergeeva

Hair: Artistic Team Inebrya

Photo: Filippo Fortis


WEDDING

EM TIONS


All images by:

Hair: Kiwiblue

Make-up: HochWerk


WEDDING

EM TIONS

Hair: Juan Ayoso/Photo: Antonio Luna /Make-up: Jose Merina/Styling: Maria Divan

viola–pyak

immaweddinghairstylist

picheski–spb

paulandmego

Hair: Rafael Bueno/Photo: Dani Medina/Make-up: Jorge Sánchez/Styling: Rodolfo Mcartney


INDIVIDUALITY

REIGNS SUPREME

INTRICATE PLAITS &

ACCESSORIES ADD

THEIR OWN VIBE

Hair: Gandini Team

Photo: Paulo Rentfle

Make-up: Alemka Krupc

Styling: Amélie L.


WEDDING

EM TIONS

All images by:

Hair: Xevi Jubany for KIN Cosmetics

Photo: María Bailac

Make-up: Emma López García

Styling: Jordi Dalmau Costura

Products: KIN Cosmetics


Hair: Philip Bell for Ishoka

Photo: Trevor Leighton


WEDDING

EM TIONS

alexandralee1016

kasia_fortuna

hairbykatied

nikihair-ru

Hair: Eric Sammartano & Laurent Legal/Photo: Daniel Pister/Products: Wella Professional

theweddinghair

company

katieleehair

caraleestyles

nina.hair.stylist


WEDDING

EM TIONS

HAPPY IS

THE BRIDE

THAT THE SUN

SHINES ON...

Hair: Toni Pellegrino

for Sposi Magazine


Hair: Toni Pellegrino for Atelier Emè

Photo: Gianmarco Vetrano

Hair: Toni Pellegrino

for Sposi Magazine


WEDDING

EM TIONS

Hair: Olga García

Photo: David Arnal

Make-up: Wilder Rodríguez

Styling: Aaron Gil


amandajeank

hairbykatied

samirasjewelry

katieleehair

Hair: Mayte Garrote

@ Different Estilistas

Photo: David Arnal

Make-up: Jose Luis Blasco

Styling: Visori Fashionart


WEDDING

EM TIONS

paulandmego

haircome

lova_studio

nadigerber


All images by:

Hair: Juanmy Medialdea

@ Juan Miguel Medialdea Peluqueros

Photo: Alejandro Onieva

Make-up: Sergio Castillo, D&D

Styling: Juanmy Medialdea

Products: Schwarzkopf Professional


WEDDING

EM TIONS

Hair: Carine Larchet

Photo: Greg Alexander

Make-up: Carine Larchet

Products: LaRoche Posay,

Eugène Perma


SHORT & SHARP,

THE BOB IS

PERFECTION -

WHATEVER THE

TOTAL LOOK

Hair: Xaro Ferri Sanchís

@ Xaro Ferri Estilistas

Photo: Julian Gabaldón

Make-up: Karla Rillo

Styling: Vicente Blasco


WEDDING

EM TIONS

Hair: Llongueras


samirasjewelry

nikihair-ru

theweddinghair

company

kasia_fortuna

Hair: Llongueras


WEDDING

EM TIONS

All Images by:

Hair: Kílian Garrigós, Miguel

Silva, Inna Lipkovich

Photo: David Arnal

Make-up: Natalya Sidorova

Styling: Strekoza


WEDDING

EM TIONS

Hair: Trevor Sorbie Art Team

Photo: Boy / Girl

Make-up: Victoria Martin

Styling: Cynthia Laurence-John


DEFY CONVENTION AND

DROP A BOMBSHELL:

IT'S YOUR BIG DAY

FOR TURNING HEADS!

Hair: Kiwiblue

Make-up: HochWerk


WEDDING

EM TIONS

Hair & Photo: Ross Charles/Make-up: Sonia Schofield/Styling: Ross Charles

nina.hair.stylist

Hairstyle_by_elena_

demchenko

mpobedinskaya

iselinakslen


Hair: Jonathan Turner

Photo: Michael Young

Make-up: Kirsten Bailli

Styling: Clare Frith


WEDDING

EM TIONS

All images by:

Hair: Juanmy Medialdea @ Juan

Miguel Medialdea Peluqueros

Photo: David Arnal

Make-up: Sergio Peña Castillo,

Jessica del Arbol

Styling: Juanmy Medialdea


WHEN THE WORLD

IS YOUR OYSTER

IT'S DOWN TO YOU TO

FIND YOUR PEARLS!


amandajeank

alexandralee1016

hairstylist.dream

luxxloxx

Hair: Gennaro Diana, Roberto Vitaro, Valentina Musco for Matrix/Photo: Oak Studio/Styling: Maison Le Dive/Products: Matrix

viola_pyak

nadigerber

haircome

borisboriswho


WEDDING

EM TIONS

Hair: Filippo Sepe

Photo: Cesare Colognesi

Make up: Kriss Barone


Hair: Alfaparf Milano

AUTUMN

ATT TUDE

From bright reds and burnt oranges to russet browns, Autumn is not only an attitude, but an immersion into a tender, aromatic dream. Cool yet

vibrant, its beauty is reprised in the hair fashion trends that borrow its name. Lose yourself in the autumnal spirit and feel free to roam!

Dai toni aranciati alle nuance ruggine, l'autunno non è solo un atteggiamento, ma un'immersione in un sogno tenero e profumato. Fresco ma vibrante,

la sua bellezza è ripresa nelle tendenze della modacapelli che si rifanno al suo nome. Perdetevi nello spirito autunnale e sentitevi liberi di creare!

Von strahlenden Rottönen und leuchtendem Orange bis hin zu Rostbraun. Der Herbst ist nicht nur eine Jahreszeit, er ist ein Eintauchen in einen

zarten, duftigen Traum. Kühl und dennoch strahlend. Herbstliche Namen spiegeln sich in den Haarfarben wider. Tauchen Sie in die herbstliche

Stimmung ein und beflügeln Sie Ihre Kreativität!

Des reflets cuivrés aux tonalités de marron intenses, l'automne n'est pas seulement un style, mais s'offre comme une immersion. Un rêve tendre

et parfumé. Fraîche et vibrante, sa beauté inspire la tendance coiffure. Laissez-vous séduire par son esprit et sentez-vous libre de créer !

Desde rojos brillantes y naranjas tostados hasta marrones rojizos, el otoño no es solo una actitud, sino una inmersión en un sueño tierno y

aromático. Fresca pero vibrante, su belleza se refleja en las tendencias de la moda del cabello que toman prestado su nombre. ¡Piérdete en el

espíritu otoñal y siéntete libre para crear!


Hair & Art Direction:

Tom Connell for Davines

Colour: Ashleigh Hodges

Photo: Stefano Galuzzi

Make-up: Victoria Martin


AUTUMN

ATT TUDE

Hair: Eric Zemmour

Photo: Stéphane Gagnard

Make-up: Kelly McClain

Products: L'Oréal Professionnel,

Babyliss Pro, Great Lengths,

Mizutani Scissors


Art director:

Miquel García Cotado

Hair: Revlon Professional

Artistic Team

Photo: Miguel Reveriego

Make-up: Dani Rull


In this page:

Hair: J .Ayache, G. Mandelli,

Q. Barnette for Jean Louis David

Photo: M. Bresson

Make-up: N. Maillard, M. Hirano

Styling: F. H. Evans

EMBRACE THE WARM SHADES OF AUTUMN:

TAKE HEART, THERE’S A CRISPNESS IN THE AIR.


Hair: Paddy McDougall,

Andy Smith for Indola

Styling: Christopher Maul

AUTUMN

ATT TUDE


AUTUMN

ATT TUDE

Hair: Angelo Seminara,

Goldwell Global Ambassador

Colour: A. Seminara,

Takashi Kurokawa

Photo: Andrew O'Toole

Make-up: Laura Dominique


Hair: Giovanni Iovino for Cotril

Photo: Andrea Varano


THE SICILIAN ADVENTURE: WARM LIGHT, ANCIENT

HERITAGE, BRIGHT COLOURS & COOL LIFESTYLE!

In this page:

Art Director: Rossano Ferretti

for Great Lengths

Photo: Alessandro Molinari


AUTUMN

ATT TUDE

Hair: Groupe VOG - Mon Coiffeur Exclusif


AUTUMN

ATT TUDE

Hair: Laetitia Guenaou

Photo: Przemysław Choła

Make-up: Karolina Supernak


Art Director: Yuri Coppari

Hair: La Biosthetique

Artistic Team Italia


DISCOVER

ESTETICAEXPORT.COM

A new digital way to enhance

international business is

now available!

An editorial and digital

service supporting hair & beauty

product manufacturers in enterprises

into new international markets.

JOIN US TODAY!

www.esteticaexport.com


IMAGINE COLOUR.

NOW MULTIPLY IT.

Advertorial


Advertorial

Elumen HD max Technology penetrates

deep into the hair to create colour intensity

and longevity.

The @Elumenated Technology combines

oxidative dyes and direct dyes in the

same pre-mixed shade formulation for

the first time.

The HD 3 Color Technology in @Pure

Pigments creates multi-dimensional,

high-definition colour results for unique

light reflections from all angles.

FIRST SUPER-CHARGED

DIRECT DYE FORMULATION

ELUMEN

RESEARCH BEGINS:

COMBINING DIRECT DYES

WITH OXIDATIVE DYES

UNIQUE

COLLABORATION

WITH FUJIFILM

1998

2001

2002

2002


LEADERS FOR 20 YEARS.

AND IT’S JUST THE BEGINNING.

GOLDWELL GIVES US A GLIMPSE INTO THE FUTURE OF DIRECT DYE TECHNOLOGY.

Elumenation is Goldwell’s first-of-akind

portfolio of direct dye-based

products, which take hair colour to

a whole new level. An entirely new

category of Color Technology that

started with a question posed by

Goldwell’s Research & Development

scientists: how to make direct dyes

better?

To fully grasp the uniqueness of

Goldwell’s mastery of direct dyes, we

need to look back to 20 years ago.

Direct dyes do not penetrate deeply

into the hair, which means that they

wash out easily. This was the starting

point of “Project Super Color”.

Starting with the launch of Elumen

in 2001, Goldwell’s mastery of direct

dyes became evident when they

created a direct dye that could last

like a permanent colour. From that

point on, creating colour that was

shinier and more brilliant than ever

before became the brand’s mission.

The Ring Effect: Elumenation adds even

more multi-dimensional shine to every colour

service through the use of technologically advanced

direct dyes.

In 2002, Goldwell began a collaboration

with the colour and photo dye

experts at Fujifilm to explore new

types of direct dyes that had never

been used in hair colour before. This

collaboration led to a number of

remarkable innovations in direct dye

technology, including the creation

of @Elumenated Hair Colour in 2014.

A milestone for Goldwell, combining

oxidative dyes with direct dyes in

pre-mixed formulas so that colour

not only wraps the hair with direct

dye brilliance, but provides the full

coverage of an oxidative hair colour.

The pinnacle of the Goldwell/Fujifilm

collaboration came with the development

of the HD 3 Color Technology,

found in @Pure Pigments, a completely

new direct dye molecule derived

from photo dyes, which creates

multi-dimensional shine and gives

entirely new depth, dimension and

holographic brilliance to hair colour.

“Direct dye technology has been

around for a long time with no

significant innovation. Our goal

was to push the performance

further – to make it better, brighter

and more long-lasting.”

DR. DOMINIC PRATT

VICE PRESIDENT KAO

RESEARCH & DEVELOPMENT

“Elumenation opens up an entirely

new world of hair colour creativity.

Layers of colour create never-beforeseen

effects in every hair colour

service. It’s a whole new category

of service for salons that want to

set themselves apart by delivering

truly bespoke hair colour.”

JOHN MORONEY

GLOBAL CREATIVE DIRECTOR

High-definition direct dye additives that elevate

oxidative hair colour with incredible vibrancy

and brilliance: this is @Pure Pigments.

@ELUMENATED HAIR COLOUR—

DIRECT DYES AND OXIDATIVE

DYES IN THE SAME FORMULA

HD 3 COLOUR

TECHNOLOGY

DEVELOPED

SILKLIFT CONTROL

WITH HD 3 COLOR

TECHNOLOGY

@PURE

PIGMENTS

INNOVATION

NEVER STOPS

2014

2016

2016

2018

The future


Advertorial

CREATIVITY.

TAKEN

FURTHER.

Goldwell’s world of Elumenation

comprises oxidant-free colour, readyto-use

formulas and high-definition

direct dye additives. Elumen, Topchic,

Colorance and @Pure Pigments give

every stylist the creative tools to

reveal the true artist inside. Encouraging

them to play around with

multi-layer dyeing, brilliance and

shine—using highly-efficient direct

dyes.

COLOUR MORPHING

Iridescent, holographic effects that change

and move with the light. Multiple tones of

@Pure Pigments create dazzling, morphing

colour effects.

COLOUR BOOSTING

Adding tone-on-tone colours to Topchic and

Colorance formulations creates spectacular

intensity. Show-stopping looks with vivid

brilliance and colour saturation.

COLOUR WASHING

Adding @Pure Pigments drop by drop to

toners and blonde shades creates pastel

washes of colour from subtle to intense.

COLOUR COOLING

Beautiful rich cool tones are created by

adding @Pure Pigments Matte Green and

Pearl Blue to reduce and eliminate warm

tones in the hair.

A WHOLE NEW WORLD

@Elumenated Hair Color is more than a new colour. It adds a whole new

category of hair colour services to the salon menu, encompassing full head

colour applications, dimensional blondes and freehand or balayage services.


“The intensity and shine of

Goldwell’s colour is what

initially attracted me to the

brand. Then I discovered

all the technology behind it

and I can honestly say I’ve

never seen hair colour like

this before. It’s the future

of hair colour!”

ANGELO SEMINARA

GLOBAL BRAND AMBASSADOR

COOL IS THE NEW HOT

The new Elumenation COOL CHIC shades welcome a whole new look in hair

fashion. The latest shade collection combines warm shades with icy cool

@Elumenated tones to create trendy, wearable shades elevated by Elumenation.

Everything you need to create truly individual fashion statements.

Check out the latest addition to @Pure Pigments – COOL PINK.


GHD

Hair: Adam Reed

Photography: Claire Rothstein

Make-Up: Claudine Blythman

Stylist: Ozzy Shah


1

2 3

4 5

6

7

8

9 10

The NEWSTALGIA

collection by ghd

remixes the past

for a directional

reimagination of

classic styles and

techniques

Since first rising to popularity in

the 80s, Crimp has been a break

out trend for this season. ‘Ring

Press’ is such an outstanding

interpretation of the trend that

we’ve even featured it on our front

cover for Autumn 2020!

1. Prep the hair with ghd curl

hold spray. Divide hair into 4

quadrants and take a horizontal

section in the front quarter.

2. Place 2 hoops, 1 nearest the

parting on top and with them

overlapped, feed the hair through

the middle.

3. Feed out and under the bottom

hoop.

4. Place your third hoop over

the second and weave the hair

through.

5. As you weave the hair through

the third hoop pull it up to create

the T-shape. Flatten the hoop

down and away from your parting

and weave the hair under the

second hoop and over the third

one.

6. From the third hoop onwards

start adding in sections of hair.

7. Continue until you reach the

ends of the hair.

8. Press all the hair using ghd

platinum+.

9. Remove the rings.

10. Dress the hair using ghd

detangling comb to soften the

texture.

step by step

87


New Learning

Hairdressing training and support has always been

a ‘hands-on’ affair. This year has seen a switch-over to

digital – and we’re all doing our best to embrace it! Gary Kelly

Throughout the bleak months of 2020, we’ve heard countless soundbites, slogans and catchphrases,

supposedly invented to help us through the pandemic. One of the most pointless was ‘no-one could have

predicted this.’ Well of course they couldn’t, so why keep saying it!? Instead of ruefully reflecting on what

might have been, from the very beginning of the crisis our truly awesome British Hairdressing Industry set

about diversifying its working practices in order to keep everyone focused and moving forward in a

positive state-of-mind. One of the major areas in which we have all excelled is in the word training and

education – and we’ve done that by embracing digital formats, that prior to the pandemic many would have

dismissed as unfeasible. While we’re all desperate to meet up again face-to-face in all the creative and

educational formats that are such an important part of our working lives, in the meantime, online

engagement is working wonders in helping through until such time as that will be once more a possibility.

Here, we’re delighted to showcase some of the many digital initiative that, for so many reasons, have been

helping to keep our sanity intact as we work our way through to a brighter future:


THE FELLOWSHIP FOREVER!

Events and opportunities are two of the key components of being a member of the Fellowship for British

Hairdressing, so when lockdown commenced and live, in-person education was put on hold, we had to

think of new ways to communicate with our members and keep them engaged, inspired and supported,”

explains Ken Picton, President of the Fellowship for British Hairdressing. “We have a large and engaged

social media audience, so going live through Instagram and Facebook was the obvious solution to getting

our education and messages out there. We wanted to go a step beyond the busy schedule of Instagram Lives

which were taking place, and so we worked closely with CS Media to create a few different formats which

streamed through lockdown, and have continued since. We held weekly Drinks with the President, as well as

interviews twice each week with guest experts. We have run #THEKNOWLEDGE education platform on

our website for just over a year, so this was an extension of our existing communication plans. Our live

broadcasts were such a success that we’ve continued them since lockdown eased. We now host a weekly

evening show, the Sunday Showdown, which brings together highlights of our vast catalogue of video

education and interviews. We’ve also hosted online workshops, to ensure that members are still getting

access to education and staying connected. With education such a pivotal part of what we do, we were keen

to find a solution that ensured we could keep it going – and this has been a huge success with our members.”

PREMIER PARTNERS

ghd is committed to supporting their community and helping them thrive and grow their businesses under

challenging circumstances. This autumn, the has been taking its professional partnerships one step further,

with the launch of the ghd Premier Programme. This salon loyalty scheme will see ghd identify, partner

with, and elevate businesses through enhanced education, exclusive content and launches and an immersive

brand experience. Working together, ghd will elevate the status of their Premier Partner salons so they can

excel as the destination salon in their area for fashion-led, ultra-desirable hair and an exceptional, elevated

retail experience. The comprehensive business support also extends to online, with ghd providing access to

bespoke content to help salons develop a premium presence on social media, as well as in the salon.

“In uncertain and ever-changing times, we recognise that we can help salon owners to see their business

adloremter education 125 89


thrive,” explains Antony Strianese, ghd Managing Director UK & Ireland. “Through our new Premier

Programme, we will forge stronger business relationships with meaningful support that encompasses

education, inspiration and exclusive retail opportunities. We want to demonstrate to salons how, in

becoming a ghd partner, they can raise their profile, define their authority as experts and grow their

business. On top of this, we want to create a community that stylists want to be a part of, and are proud to be

involved with, promoting creativity and providing inspiration across all areas of a salon business.”

VIRTUAL EXTENSIONS

Leader in the luxury hair extension market, Great Lengths has introduced Virtual Education - its brand new

online platform for hair extension training. Transforming their traditional two-day certification course into

bite size modules, allowing greater flexibility for students to work in their own safe space. Each aspiring hair

extension student will work one on one with a dedicated Great Lengths educator throughout their training,

working through each module together for an even more comprehensive education experience, with

scheduled time to discuss theory elements and receive practical demonstrations, tutorials and hands-on

experience via video call. “We have been working on the platform over the summer months and are thrilled

to announce the launch of Great Lengths Virtual Education,” said Louise Jenkins, Creative and Education

Manager for Great Lengths “We have all had to adapt quickly to the changing norm, and this way we can

continue to carry out our training courses for pre-bonded and GL Tapes to many delegates in a safe and

cautious manner, whilst keeping the integrity of the courses and keeping our quality and standards high”.

JUMPSTART INCENTIVES

John Paul Mitchell Systems is investing over $4 million dollars to help their salons

get back to business across the globe, including colour, backbar and service support

though its Salon Jumpstart Stimulus program. It includes incentives and support for

salons all year long through education, products, service marketing and more to

help rebuild cashflow. The scheme also includes a custom weekly education

programming on @PaulMitchellPro on Instagram and @PaulMitchellHairCare on

Facebook with inspirational stories, business-building ideas and artistic

inspiration, as well as guidance and resources to prepare salons with new standard

operating guidelines, assistance around employment, loan and tax credits, and

overarching human resources. “Since day one, our salon partners have been the

heart of everything we do. With that, we have shifted our focus for 2020 to

protecting our industry by supporting our most valuable partners: salons and

stylists,” comments Michaeline DeJoria Heydari, Vice Chairman.


FREELANCE SUPPORT!

And finally, a beacon of light shining on the future of hair education: Wella Professionals understands

freelancers sometimes need some educational support. The brand is therefore delighted to announce that

from November it’s reinstating Wella Studio Courses in London, Manchester and Dublin. They’re safe, they’re

socially distanced and they’re waiting to welcome everyone, including freelancers, into the #WellaFamily. For

a complete course listing, please check out the education.wella.com web page. If juggling a freelance column

means a Wella Studio visit is not an option, Wella online provides a wealth of webinars & zoom classes to suit

your needs – and all for free. From the “Practical Advice For Freelancers” to the ever-popular “Colour Craft”

course series, and from “Express Glow Up With James Earnshaw” to “Creating Compelling Instagram

Content”, it’s all there for you. Create an account in seconds at education.wella.com

WE ARE ONE

As well as its tigifuse.com website, TIGI has also created a specific hub at weareonetigi.com where salons

have access to inspiration, toolbox kits with social media posts, as well as calendars on TIGI Instagram

Lives and country-by-country government updates. Above all, the We Are One TIGI website gives visitors

a strong sense of community, focusing on the fact that the brand is there to support hairdressers. There are

many activities available: Lucy Hicks, Regional Education Specialist for TIGI, provides ‘How to’ tutorials

on topics such as consultations and colour correction, virtual online and bespoke and Instagram lives.

Aaron Overton, Education Team UK has established a local market Facebook group to support salons , as

well as a virtual assistant training programme to support salons to train their younger team members.

education

91


Daniel

Kaner


EACH SALON IS LIKE A COMMUNITY

CENTER. SALONS NURTURE PEOPLE.

SALONS HAVE POWER ON THE MARKET

THANKS TO THEIR LEADERSHIP AND AS

THE VESTIGES OF SMALL BUSINESS


Daniel Kaner, President and Co-Founder of Oribe Hair Care and brilliant conversationalist,

talked with Estetica about the company joining forces with Kao Salon Division.

We touched upon everything from synergies, to development and roads less taken.

What can you tell us about the internationalization of the Oribe brand after

becoming a part of Kao?

Several years ago, I was introduced to Cory Couts (Global President, Kao Salon Division)

through my friend and industry veteran John Moroney (VP Creative & Communication,

Kao Salon Division). We identified Goldwell as a strategic partner for us, as their color is

the gold standard in our industry and a perfect companion for our brand, which

eventually led to a partnership with the Kao Salon Division North America in 2018.

What was amazing is that we really got to know the organization before we joined them.

We worked closely with Trevor Attenborough (President & GM, Kao North America)

and his team, including educators, field sales and marketers. It usually doesn’t work that

way, as acquisitions often happen before a relationship has been formed. But we had a

great relationship going into the acquisition which has made our transition seamless.

Kao brings a structured footprint throughout Europe and Asia: professional managers and

“I’m proud of our team and the many

stakeholders involved in our brand. Many of educational facilities that span the globe, and in many ways it's really a dream for a brand

our partners have been with us from the very like ours to be able to share these resources. Our goal is to bring the very same values and

beginning. I think back to when we started

the brand with limited resources and many of principles into the expanded network that the professional division has provided. We’ve

our partners believed in our goal... which

learned that a true global brand speaks in local dialects and is sensitive to local market

allowed us to turn our vision into a reality.

Our goal is greater than selling products, it’s conditions. Our partnership allows us to enter the market in a careful and thoughtful way.

become more about strengthening our larger

network and making sure that we evolve

“We have a special group of engaging,

together and leave the community stronger

passionate educators who are equally

than we found it, providing an interesting

talented at both setting standards

future for younger artists and owners.”

and being role models. We look

forward to growing this and meeting

new education colleagues throughout

the world.” Daniel Kaner

92 interview


“I love the Rough Luxury Molding Paste.

It works beautifully, with just a very small

amount of it in my hair. Then several years

ago we went into hand-milled soap...

it’s so dense, that to me if feels like you’re

using beauty cream on your body...”

How has Oribe managed to stay on top?

I’ve spent a great deal of time in my career with very serious hairdressers and business owners, and

there is such a deep sense of professionalism and love for the artistic side of the business. This was

the group that tested our products in the early stages, and we remain deeply tethered to this

community. Our products are designed to speak to them. In turn, these were products that consumers

who relied on results would also be proud to use. Success is defined in many ways, but we feel

best when we earn the trust of a stylist who is willing to recommend our products to a customer.

How do you approach education?

From the outset, education has been one of our cornerstones of support to our salons.

Our signature education program, Journey to Mastery, was modeled after our internal educator

training program which we adapted for stylists. The global program allows hairdressers to

experience a broad base of techniques.

What role does mentorship play in your approach?

It’s our responsibility as leaders to help develop the people that we work with. The act of

mentoring and coaching has become my chosen form of leadership. We as mentors are

responsible for guiding our team members along their journeys. It’s the difference between

a good career and finding something that you love and that you are good at.


THE WORLD’S

MOST

RENOWNED

AWARDS

IN THE

HAIRDRESSING

INDUSTRY

Association Internationale Presse

Professionnelle Coiffure

5, Rue Boudreau

75009 PARIS (France)

Don’t miss the opportunity... visit now

www.aipp.net

www.aippcoiffure.com


DAMAGE REPAIR!

1

2

3

4 5 6

7

8

9

1- FUDGE

PROFESSIONAL

2- WELLA

PROFESSIONALS

3- LABEL.M

4- NIOXIN

5- TIGI

6-AVEDA

7- JOICO

8- REVLON

PROFESSIONAL

9- PAUL MITCHELL

Stop damage in its tracks with Damage Rewind Reconstructing Shampoo and Conditioner by Fudge Professional. Unique optipleXTM

technology reconstructs bonds throughout the hair, whilst specialised hairguardTM complex targets cuticles and seals them

shut in just one wash! The conditioner then penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and

environmental damage, as well as weightlessly smoothing the cuticle.

Wella Professionals Fusion Intense Repair Mask gives up to 95 % more resilience against breakage* and is designed to repair and

protect the hair against breakage and damage. The formula is designed with the silksteel fusion program, inspired by spider silk, one

of the strongest fibres in nature. It penetrates deep down the cortex and instantly recovers hair fibres, helping to prevent future hair

breakage (*vs. non-conditioning shampoo).

label.m Therapy is a luxury haircare range incorporating the exclusive Rejuven-8 Complex. With eight of the most technologically

advanced anti-ageing ingredients. This sulphate-free conditioner will restore, replenish and rejuvenate hair and is designed to quickly

transform weak, dull, aged hair into strong, radiant and youthful looking hair.

Nioxin 3D Intensive Deep Protect Density Mask leaves hair conditioned, manageable and smooth. This mask will deeply condition

dry or coloured hair, providing maximum protection and while strengthening the hair shaft against damage and reducing breakage.

It is perfect for thinning hair, expect hair to feel conditioned, manageable and smooth.

TIGI Copyright SOS Extreme Recovery Treatment is clinically proven to repair internal damage and return hair back to virgin condition

in just 5 minutes. It contains 100 times more keratin than just using shampoo & conditioner and repairs internal damage from the inside

to return hair back to virgin condition after just one treatment. It also increases the flexibility of hair, making hair less prone to breakage.

Botanical Repair Strengthening Shampoo and Conditioner strengthen and repair damaged hair with plant powered 3-layer hair

repair. The shampoo luxuriously cleanses and gently removes excess oil, product build-up and pollution, while the conditioner

pampers and instantly detangles helping minimize breakage, leaving hair looking shiny and healthy.

K-Pak Color Therapy Color-Protecting Shampoo washes away dirt and debris while being gentle to colour-treated hair. With its

luscious lather, you’ll actually help extend the life of your shade’s vibrancy and fight future damage every time you wash. JOICO fuses

serious shade protection with K-PAK reconstruction not only helps extend the life of colour, but also restores healthy-looking hair.

RE/START advanced hair technology by Revlon Professional is created for hydration, colour protection, recovery, volume and scalp

balance. Using a comprehensive range of skincare inspired textures including micellar shampoos, melting conditioners, jelly masks

and transformative drops to bring a range that truly cares for hair from the scalp to root to tip.

Awapuhi Wild Ginger from John Paul Mitchell Systems has a complete performance driven line of products designed to repair and

replenish the hair. The key technologies of KeraTriplex has been developed to address the needs of multiple hair types with instant

results that your client will love. It's also perfect between salon visits, so clients can maintain perfectly cared-for hair at home.

products

95


GIVE LIKE A

QUEEN THIS

FESTIVE

SEASON

Gift the magic of a good hair day with the ghd

Wish Upon a Star collection. Featuring our bestselling

ghd styling tools in limited edition gift

sets that your clients will love.

#givelikeaqueen #ghdwishuponastar

To discover more, contact your ghd

account manager or call 01924 423400.


Advertorial

Wish upon a

Star!

ghd realises women are

a force to be reckoned

with: this season, the

Three Wise Queens are

here to make your hair

dreams come true!

C

ovetable Curls,

Wonderous Waves or

Sumptuously Straight!

Live like a Queen this

festive seasion by turning

your hair fantasy into

a reality with the ghd

limited-edition Wish Upon

A Star collection - beautifully

inspired by the constellations:

iridescent whites and deep,

luxurious midnight blues.

GHD PLATINUM+

STYLER GIFT SET

Featuring ultra-zone with

predictive technology that senses

your personal hair needs and

adapts the delivery of power

accordingly, the ghd platinum+

styler comes in a luxurious

iridescent white with a satin finish

gold wishbone stored in a luxury

vanity case.

GHD HELIOS PRO

HAIRDRYER

The gift of a salon blowdry in

your hands. The new ghd helios TM

professional hairdryer with luxury

dust bag comes in sparkling white

with satin gold accents, offering

30% more shine* and drastically

faster styling.

(l-r): ghd helios TM ,

ghd platinum+ styler,

ghd gold styler.

GHD GOLD STYLER

GIFT SET

The iconic ghd gold® styler

features dual-zone technology

for premium performance, a

modernised design for smooth,

snag-free styling, and delivers

unparalleled results stored in a

luxury vanity case – perfect for

the girl who seeks hair perfection

this holiday.

*Technical testing, 2019, vs naturally dried hair.

New ghd Wish Upon a Star collection

is available now - contact your ghd

account manager or call 01924 423400

for more information.

products

97


Advertorial

Choice

interiors!

Salon professionals know that furniture

and equipment are key to every service,

so it’s important to make the right choices.

T

Le Parfum

akara Belmont’s

National Sales Manager

Katie Wrighton

highlights six essential

things to consider when

buying new equipment.

1. Is your equipment fit

for purpose? Design and style are

important but functionality that

suits its intended purpose is vital

too. Visit a dealer or showroom to

ensure that the dimensions are

right for your salon space. You can

also see if there’s potential to

introduce new revenue-boosting

services or consider alternative

types of equipment.

2. Quality Invest in quality and

you’re investing in your business!

Make sure the equipment meets

salon demands and that service

backup is there should you need it.

The loss of service income from

damaged or unusable equipment

and the cost of replacing or

repairing cheaper equipment is a

false economy.

Takara Belmont

3. Style and Comfort Try equipment

to see what it feels like from a

customer point of view. As clients’

spend almost their entire visit in a

chair, comfort is paramount. Our

products are rigorously tested to

ensure there’s no degradation in

comfort over many years of use -

another reason why investing in

quality is so important.

4. Working heights/position Take

a team member to test equipment

functionality based on the actual

services you’re using it for.

Ergonomic features such as

working height, reclining and

rotational motions are important to

delivering services.

5. Are your selections future

proof? Will they remain on-trend

and can you update it without

having to repurchase entirely? Can

it be easily maintained and

repaired and can replacement

parts and engineers be easily

found when required? These are

important questions that should

be considered before you buy.

6. Design for Success Design and

planning can have a dramatic

impact on service quality and

business performance, so speak to

one of the Takara Belmont team

to plan and design for success.

With leasing available from our

dealers, investing in benchmark

quality is affordable and tax efficient,

so discover your options by visiting:

https://www.takarahairdressing.co.uk

calling 020 7515 0333 or emailing

hairdressing@takara.co.uk

Hershesons Salon

Takara Belmont

Takara Belmont

There’s never been a more important time to create a hairdressing

experience and see furniture and equipment as integral to that,

as well as functional.

98 design


Advertorial

Great Lengths add three NEW

decadent limited edition colours to

their collection: Peach Blonde,

Strawberry Blonde and Brown Rose.

The new

natural

Great Lengths continues

to add to its already

extensive colour range to

ensure the perfect colour

blend and match for Great

Lengths wearers, every

time. Peach Blonde,

Strawberry Blonde and Brown

Rose are the latest 3 natural tones

to be added, bringing the grand

total of possible colour options well

over 80. Louise Jenkins, Creative

& Education Manager for Great

Lengths UK & Ireland comments

on each new limited edition shade:

Peach Blonde: “Great lengths are

known for having a wide range of

blonde shades to suit all depths and

tones, and the launch of our new

Peach Blonde delivers the next in

the series of blonde trends.

Predominantly blonde, but with a

soft peachy glow when the light

hits, this shade is perfect for adding

a different dimension and intrigue

to hair, whilst still ensuring that it’s

flexible to last the test of time!”

Strawberry Blonde: “The perfect

new natural for auburns! Filling

that gap between deep auburn

brunettes and light copper blondes,

this strawberry shade offers the

perfect mid colour. This shade

suits almost all skin tones as its

depth sits right in the middle of

the colour spectrum.”

Brown Rose: “Brown Rose offers

clients the ability to be something

other than chocolate brown!

As we see the low maintenance

hair trends continue, we need to

consider how we can change it up

for our brunette clients to give

them variety without creating

more maintenance for them.

The soft balayage of rich brown to

rose brown in this limited colour

offers clients the chance to add

warmth and dimension to their

hair without having to consider

regrowth maintenance.”

Peach Blonde, Strawberry Blonde and Brown

Rose are the latest 3 natural tones to be

added, bringing the grand total of possible

colour options available to well over 80.

Photo credit: Joanne Fox Hair Extensions –@jofoxhair Photo credit: @colourworlduk

Each shade is available in both GL Tapes, which can last 6-8 weeks,

subject to the correct aftercare and maintenance and can be re-taped up to

three times, also Great Lengths keratin pre-bonded hair which can last

significantly longer when taken care of correctly, lasting up to 3-5 months.

To discover more about Great Lengths

please visit www.greatlengths.com/uk

extensions

99


Estetica n. 3/2020

ad index

ADVERTISING

HEAD OFFICE

Corso Cairoli, 16

10123 Torino (Italy)

Tel.: +39 011 83921113

Fax: +39 011 8171188

adv@estetica.it

www.estetica.it

ESTETICA ITALIA

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

info@estetica.it

www.estetica.it

ESTETICA UK

31 Southampton Row,

Bloomsbury

London WC1B 5HJ

(Great Britain)

Tel. +44 (0) 2035851224

estetica.uk@lineone.net

www.esteticamagazine.co.uk

#MYIDENTITY 2-3

https://salon-success.co.uk/mydentity/

AIPP 94

www.aipp.net

BEAUTYASIA SINGAPORE 100

www.beautyasia.com.sg

FANOLA 6

http://www.fanola.it/en

GHD

www.ghdhair.com

FC/96-97

GOLDWELL 81-85

www.goldwell.com

GREAT LENGTHS

www.greatlengthshair.co.uk

IFC-1/99

KEMON 16-17

www.kemon.com/en/

PAUL MITCHELL 8-9/24-25

www.salon-success.co.uk

TAKARA BELMONT 4/98

www.takara-belmont.eu

WELLA PROFESSIONALS

www.wella.com/professional/en-UK/home

OBC

PRINTED IN ITALY BY

Tipo Stampa s.r.l.

Registration n. 435 of 7.4.49,

Turin Law Court. All rights

reserved.

Reproduction in whole or in part

of texts or photography is

prohibited. Manuscripts,

photographs and art are selected

at the discretion of the publi sher

free of charge (advertising

exclu ded). Whether published or

not, no material will be returned

and remains the property of the

publishing house, which may

make use of it as seen fit. This may

include the withdrawal of

publication rights to other

publishing houses. Estetica

requires exclusive publication

rights in the hairdressing sector

for all photography submitted

which must not therefore be

offered for publication to other

magazines in the hairdressing

trade or industry.

Notice to subscribers (Art. 13 of

EU Regulation 679/2016)

Pursuant to Art.13 of EU

Regulation 679/2016, our

company will proceed with the

processing of the personal data

you provide in compliance

with current laws in force

concerning the protection of the

processing of personal data and in

keeping with the obligations and

guarantees of the legal,

contractual, and regulatory

standards. Subscription

information may be known only

bny subjects specifically

authorised and instructed by our

Company and by third parties

subjects authorised to carry out

the orginasational and economic

activities connected with the

subscription (ex. Shipping

management, enveloping, sending

correspondence) and will not be

communicated to third parties for

purposes not allowed by law or

without explicit consent; they will

be stored for teh purpose of

sending our publications and for

the time necessary to complete the

purposes of professional updating

for which the same information

was collected. Data process

controller is the company Edizioni

Esav S.r.l. - Via Cavour 50, 10123

Turin. The person whose

information was processes may, at

any time, exercise the rights

established by the EU Regulation

(Art. 15 Right to access; Art.16

Correction; Art. 17 Cancellation)

by writing to Edizioni Esav -

edizioniesav@pec.it.

TO SUBSCRIBE

e-mail: customercare@estetica.it

online: www.esteticamagazine.co.uk


NEW

55/02

Grey coverage

just got cooler

66/02

RESISTANT COOL COVER SHADES FOR

100 %

COOL, GREY COVERAGE

77/02

88/02

FIND OUT MORE:

Talk to your Account Manager/Education Team or visit education.wella.com

uk.wellastore.com | @wellahairuki | #WellaColour

More magazines by this user
Similar magazines