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Estetica Magazine UK (3/2020)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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<strong>UK</strong><br />

the Hair<strong>Magazine</strong><br />

RECOVERY<br />

Our Industry Embraces<br />

Return to New Normal<br />

EDUCATION<br />

How Digital Platforms<br />

are Filling in the Gaps<br />

TEXTURE<br />

Curly, Wavy, Undulating... but<br />

Always with a Great Finish


THE GREAT ITALIAN JOURNEY<br />

PALERMO<br />

To find out how you can become a Great Lengths<br />

certified stylist, speak to our team on<br />

+44 (0) 113 278 1292 and start your journey.<br />

www.greatlengths.com/uk


NEW


MyHero<br />

INTENSE<br />

RESTORATIVE<br />

SYSTEM<br />

#MyHero 4-Step Intense Restorative System works to<br />

repair and rejuvenate hair from the inside out.<br />

Powered by X-Tech, a combination of 10 Keratin<br />

and Amino Acids that easily absorb into the hair to<br />

rebuild the hair’s inner matrix, while smoothing<br />

and sealing the cuticle.<br />

#MyHero X1<br />

CLEANSER<br />

Dual action<br />

cleanse & clarifier.<br />

REMOVES DULLING<br />

BUILD-UP.<br />

#MyHero X2<br />

COLLAGEN<br />

REPAIR<br />

Cuticle sealer<br />

& hair softening<br />

treatment.<br />

REPAIRS AND<br />

RESTORES FROM THE<br />

INSIDE OUT.<br />

#MyHero X3<br />

INTERNAL COLLAGEN<br />

RECONSTRUCTOR<br />

Internal recovery<br />

concentrate.<br />

REPLENISHES AMINO<br />

ACIDS WITHIN<br />

THE HAIR.<br />

#MyHero X4<br />

EXTERNAL COLLAGEN<br />

RECONSTRUCTOR<br />

Cuticle repair<br />

concentrate.<br />

REPAIRS THE CUTICLE<br />

FOR INTENSE<br />

MOISTURE AND SHINE.<br />

For more information or to become a salon stockist contact our friendly Salon Success team<br />

on 0845 659 0011 or visit our website salon-success.co.uk/mydentity<br />

Also available from Salon Services salon-services.com


FREE SALON DESIGN SERVICE<br />

*<br />

Bring your salon ideas to life with our free Takara Belmont Salon Design Service.<br />

Offering a professional interior design and consultation package,<br />

our design team will transform your vision into reality.<br />

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* T’s & C’s apply


editorial<br />

We are living through unusual times! Although things are not back to what most of us<br />

would describe as ‘normal’, we at <strong>Estetica</strong> are totally in awe of how our friends and colleagues<br />

in the hair industry have not only bounced back, but have grasped every new opportunity,<br />

Hair: Adam Reed for ghd<br />

Photo: Claire Rothstein<br />

Make-up: Claudine Blythman<br />

Stylist: Ozzy Shah<br />

embraced new working practises and shined a positive light on the lives of so many of their<br />

salon clients and customers. Love it or hate it, Social<br />

Media has over the past few weeks<br />

played an outstanding role in showing<br />

the world what a great industry we are.<br />

In our editorial office, we have received countless stories about hair salons up and down the<br />

<strong>UK</strong> who have done that little bit extra to try and help and support people and organisations<br />

in their local community who might have been in need of a bit of a leg-up. However large or<br />

small their efforts, its stories like these that make us all feel very proud and privileged to be<br />

part of this amazing industry. Since lockdown began, was lifted and then in September<br />

began to rear its ugly head for a second time, we’ve published scores of stories on our website<br />

www.esteticamagazine.co.uk about the altruism of industry professionals, salon owners &<br />

staff and how, despite their own worries and concerns, they have thought of others whenever<br />

they can. So, this issue of <strong>Estetica</strong> is dedicated to every one of them!<br />

Gary Kelly,<br />

Editor-in-Chief, <strong>Estetica</strong> <strong>UK</strong><br />

Discover <strong>Estetica</strong> <strong>UK</strong> digital!<br />

Follow us on Social Media or at<br />

www.esteticamagazine.co.uk


<strong>Estetica</strong> n. 3/<strong>2020</strong><br />

contents<br />

PUBLISHER AND<br />

MANAGING DIRECTOR<br />

Roberto Pissimiglia<br />

EDITOR-IN-CHIEF<br />

Gary Kelly<br />

estetica.uk@lineone.net<br />

INTERNATIONAL<br />

EDITORIAL DIRECTOR<br />

Sergi Bancells<br />

sergi@esteticamagazine.com<br />

INTERNATIONAL<br />

EDITOR-IN-CHIEF<br />

Laura Castelli<br />

l.castelli@estetica.it<br />

EDITORIAL STAFF<br />

Sara El Basyony<br />

adtraffic@estetica.it<br />

Serena Monachesi<br />

s.monachesi@estetica.it<br />

LAYOUT<br />

Manuela Artosi<br />

m.artosi@estetica.it<br />

Davide Cardente<br />

d.cardente@estetica.it<br />

<strong>UK</strong> SALES & MARKETING<br />

MANAGER<br />

Luca Pissimiglia<br />

l.pissimiglia@estetica.it<br />

Catwalks Catwalks A/W 20-21 10<br />

Looks ‘T’ for Texture 18<br />

Engagement Toolkit to Confidence 22<br />

Vision Shades of Autumn 26<br />

Step by Step Ring Press 86<br />

Education New Learning 88<br />

Embrace<br />

sumptuous texture,<br />

but remember it’s<br />

also all about the<br />

finish!<br />

CONTRIBUTORS<br />

FRANCE<br />

Stéphanie Argentin, Marie Coccoluto<br />

SPAIN<br />

Elisabet Parra,<br />

Bel M. Dolla, Cristina Hernández<br />

DEUTSCHE AUSGABE<br />

Michaela Dee<br />

ITALIA<br />

Lucia Preziosi, Glorianna Vaschetto<br />

MÉXICO-LATINOAMÉRICA<br />

Héctor RamÍrez, Ernesto Álvarez,<br />

Karla Cuéllar, Fernando Farfán<br />

USA<br />

Marie Scarano<br />

DIGITAL<br />

Matteo Franceschini Beghini,<br />

Erica Balduini, Ludovica Cavalli,<br />

Erika Marchese, Wilma<br />

Sommariva, Valentina Stella<br />

Interview Daniel Kaner 92<br />

Products Damage Repair 95<br />

international trends<br />

Wedding Emotions / Autumn Attitude 33<br />

Dominant colour<br />

choices to reflect<br />

the warmest glows<br />

of the season, from<br />

russet browns to<br />

honey golds.


The condition you want,<br />

the tone you love.


Demi-permanent cream hair color<br />

Demi-permanent cream hair color<br />

Demi-permanent cream hair color<br />

NEW<br />

More XG to Love<br />

Crema XG is a rich, demi-permanent cream colour that is perfectly shade-matched to<br />

Paul Mitchell® Color XG® for a complete service solution. Formulated in Italy, this creamy,<br />

durable vegan colour imparts depth, dimension and shine for healthy hair and long-lasting colour.<br />

• More than 40 shades that are perfectly shade-matched to Color XG®<br />

• Vegan, no-ammonia colour is formulated with cottonseed oil and rice milk<br />

• DyeSmart® System ensures maximum colour penetration<br />

• Opaque coverage is ideal for a wide variety of services: toning blondes, colour refresh, grey blending,<br />

top coat, adding shine and more.<br />

Choose Crema XG for colour that’s always predictable, always beautiful.<br />

For more information contact our friendly team on 0845 659 0011<br />

or visit our website salon-success.co.uk/cremaxg


Salvatore Ferragamo<br />

Cloe<br />

Bottega Veneta<br />

Cristiano Burani<br />

Nina Ricci<br />

Phylosophy<br />

IN ALL ITS THOUSAND-<br />

AND-ONE VERSIONS,<br />

THE BOB STILL<br />

REIGNS SUPREME.<br />

ECLECTIC YET HIGHLY<br />

GLAM, IT FORMS THE<br />

EPOCHAL HEART OF<br />

HAIR CREATIVITY.<br />

124 adloremter<br />

fashion<br />

Celine<br />

Gcds


Prabal Gurung<br />

Off White<br />

Missoni<br />

Celine<br />

Anna Sui<br />

Knowles<br />

Gucci<br />

Libertine<br />

Marni<br />

adloremter catwalks<br />

125 11


Yamamoto<br />

Dennis Basso<br />

Fendi<br />

Cividini<br />

Naeem Khan Cividini<br />

Rodarte<br />

Marras<br />

12 catwalks


THE CHALLENGE OF THE UPDO<br />

IS THE HARDEST FOUGHT<br />

BATTLE IN THE CAMPAIGN FOR<br />

HAIR SUPREMACY: FROM THE<br />

SALON TO THE (VIRTUAL!) RED<br />

CARPET, STAKES ARE HIGH!<br />

Erdem<br />

Mohapatra<br />

Area<br />

Mischka<br />

Dolce&Gabbana<br />

Fendi<br />

Jonathan Cohen<br />

Sun Sen<br />

Dolce&Gabbana<br />

Ports 1961


Cynthia Rowley<br />

Shimada<br />

Coach<br />

Vuitton<br />

Celine<br />

Findikoglu<br />

Coach<br />

THE ALLURE OF SEVENTIES RETRO,<br />

BUT WITH ACCENTS OF THE<br />

EIGHTIES… AND FOR NOSTALGIA-<br />

LOVERS, A SURPRISE RENAISSANCE<br />

OF UNDULATING WAVES.<br />

124 adloremter


Sergio Hudson<br />

Chanel<br />

Ashish<br />

Dolce&Gabbana<br />

Dolce&Gabbana<br />

Dior<br />

Philosophy<br />

Gucci<br />

Marine Serre<br />

adloremter catwalks<br />

125 15


kemon.com<br />

Kemon Open Lab - San Giustino, Summer <strong>2020</strong>


L<br />

Founded in Italy in 1959, Kemon is a brand born out of family tradition, innovation and a desire<br />

to create sustainable, high-performing products that are as good for the planet as they are for hair.<br />

Kemon is owned and run by the third generation of the Nocentini family, with key ingredients<br />

still grown on the family farm in Umbria and developed in their in-house laboratories.<br />

Kemon has a portfolio of sustainable, vegan and organic certified brands encompassing care,<br />

style, colour and texture to help elevate your client’s salon experience.<br />

kemon certifications:<br />

CERTIFICATION INSTITUTE<br />

COSMOS<br />

ORGANIC<br />

AETHICAL AND ENVIRONMENT<br />

BCC<br />

Bond Creator Complex<br />

#KEMON<br />

Be part of a more sustainable future with Kemon.<br />

For more information or to become a salon stockist contact our<br />

friendly team on 0845 659 0011. Or visit our website salon-success.co.uk/Kemon<br />

Also available in Salon Services stores and online at salon-services.com


‘T’ for Texture<br />

Be it curly, wavy or just gently undulating, textured hair is ‘in’, but<br />

it’s not a case of ‘anything goes’: the keynote is a beautiful finish.<br />

Gary Kelly<br />

While conventional colouring techniques have always complemented any style and texture of hair, the on-going passion for<br />

freehand application over the past few years has also helped drive a surge in enthusiasm for textured styling, thanks to the<br />

way they help create a sense of 3-dimensional density and subtle shadowing effects on the hair. When hair is finished with<br />

one of the many bespoke professional finishing products which are available, the results can be nothing short of outstanding.<br />

We chose some of our favourite textured hair looks from recent collections and asked their creators to comment:<br />

TEXTURED BOB<br />

“Naturally blonde hair was the perfect choice to this textured bob. Setting lotion was sprayed through the hair and blow-dried. Then,<br />

using cut coat hangers, sections of hair were weaved in and out and sealed with a silver clip. Then sealed with irons . Coat hangers were<br />

removed and using a bristle brush and fingers, hair was gently teased into the shape. The combination of blonde and teased texture gives<br />

it a fashion-forward finish.”<br />

Sharon Malcolm, Northern Ireland Hairdresser of the Year, Sharon Malcolm Hairdressing, Newtownards<br />

COPPER DEPTHS<br />

“The paint was all about enhancing the muse’s hair. Painting on a virgin copper canvas, I used a 100% freehand technique<br />

to contour and shadow the hair to create different depths of dimension. To create a high shine lip gloss finish, I played<br />

around with adding more pearlescent pigments in with my brighter copper shades to give me something a little more<br />

neutral, natural and commercially beautiful. It’s the perfect accompaniment for textured hair.<br />

Grace Dalgleish, Brooks & Brooks, London<br />

18 looks


CONTRASTING CURLS<br />

“Hair is a wonderful fabric that can be moulded and shaped in many ways. Hair was naturally fine<br />

and straight so used a small tong and Davines Volume Mousse to create tight ringlets. We then<br />

broke the curls down by pinching the end of the hair and shook out to separate. Curls can enhance<br />

or flatten colour. By shaking the hair rather than brushing meant that we kept the cuticle flattened,<br />

so the hair stayed shinier. By adding curl also adds depth to the colour by creating shadow and a<br />

contrasting lightness as it reflects back out at you”.<br />

Noel Halligan, NOCO Hair, Bristol<br />

LUX LENGTHS<br />

“With this look we wanted to maximise the shape and texture of the model’s natural hair,” explains Jonathan<br />

Andrew. “To do this, I applied Fudge Professional Blow Dry Aqua Primer to prep the hair and then spritz<br />

with the Fudge Professional Curl Revolution to help support the natural waves. Then using a wand, I<br />

wrapped sections of hair towards the face working from back to front. Once the hair was set, I gently brushed<br />

out the curls into waves and added definition with the Fudge Professional Texture Spray and defined the<br />

shape and ends with the Fudge Professional Aqua Shine Serum to add a soft polish finish to the style.”<br />

Jonathan Andrew and Tracy Hayes, Fudge Professional Global Brand Ambassadors<br />

trends<br />

125


DIMENSIONAL TONES<br />

“This look was all about the texture. Hair was curled using a curling tong and then brushed out to break<br />

the hair up and give it a softer finish. Volumising products were then used to provide the hair with added<br />

texture and to create movement. The model had a gorgeous natural looking hair colour and by adding<br />

curls or texture to the hair this really emphasises the hair colour and shows of the different tones within<br />

the hair to give a more dimensional look. The different tones in the hair worked hand in hand with this<br />

textured hair look allowing it to look even thicker in appearance.”<br />

Karen Thomson, Owner of KAM Hair and Body Spa<br />

HAIR FREEDOM<br />

“With the model’s hair we used a salt spray working with the natural texture to create head shape waves.<br />

We used covered clips to keep the waves in the natural formation and diffused the hair dry to create this<br />

beautiful undone texture that would really show off and enhance the vibrancy of the model’s hair colour.”<br />

Suzie McGill, Artistic Director at Rainbow Room International and Owner of Rainbow Room<br />

International’s Uddingston Salon<br />

124 trends trends 125


SEDUCTIVE VOLUME<br />

“When creating this look it was all about partnering both volume and texture together to give us the ultimate voluminous style.<br />

We wanted to give it a natural feel in reference to the name of the collection, FRAE, which pays tribute to our Scottish heritage.<br />

We wanted to give a raw feeling throughout the hair, making sure It looked and felt natural at all times.”<br />

Kevin Paul Finnell, Creative Director, F&M Hairdressing<br />

SOFT & BEAUTIFUL<br />

Voluminous curls are a huge trend and always have been throughout the years, a trend that will never disappear. My vision for this<br />

look was full, eye catching curls embracing the models natural texture of her hair and embracing this. It was about creating something<br />

eye catching, whilst keeping the texture soft and simple throughout. Creating this soft texture with a beautiful finish gives us the<br />

perfect hair shot.<br />

Bruno Marc, Joico Ambassador for the <strong>UK</strong>, Europe and Ireland<br />

looks<br />

21


Toolkit to Confidence<br />

Aveda has created a reopening toolkit for all salons, including<br />

guidance on safety precautions, team preparation, customer<br />

facing messaging and social media assets to use.<br />

There’s no escaping the fact that daily life has changed in a big way since CoVid-19, and nowhere more so than in the<br />

salon. While clients will still need to see you in person for their cut and colour, many have been used to purchasing their<br />

products online and others may be feeling more hesitant about the logistics of a salon appointment in these unsettling<br />

times. To help your salon pass the message onto clients that you are a safe space, Aveda’s toolkit includes guidance on<br />

safety precautions, team preparation, customer facing messaging and social media assets to use:<br />

Fashion For Peace<br />

Stella McCartney Spring <strong>2020</strong> in Milan


Influencer Street Style<br />

by Aveda<br />

Influencer Street Style by Aveda<br />

Naeem Khan NYFW SS20<br />

Fashion For Peace<br />

Antoinette Beenders at Stella McCartney Spring<br />

<strong>2020</strong> in Milan<br />

Aveda has always been a huge<br />

presence in terms of providing<br />

global creative inspiration<br />

across the hair industry.<br />

Here, we showcase the brand’s<br />

involvement at some of its last<br />

events and initiatives pre-Covid.<br />

• An industry first, Aveda has launched A-Commerce to help salons boost their profits through online sales.<br />

It’s super simple to get started without training sessions or stock management. Salons earn 10% commission on all<br />

retail sales sold via their salon on aveda.co.uk, to give you the chance to earn between salon visits, and your clients<br />

the opportunity to purchase retail when they’re not in the salon. The site clients see looks just like your brand, but<br />

Aveda handles all of the fulfilment and costs related to postage and packaging, so you can concentrate on using<br />

your expertise to advise rather than thinking about the smaller details that go into selling online. From salons who<br />

have already trialled this, they have beaten their sales targets by more than 58%, and new clients shopping online<br />

has gone up by a huge 1,600%!<br />

• The brand's latest investment to technology, ‘Powered by Flossie’, will put Aveda at the forefront of the salon<br />

industry, to be the first brand able to market appointments on behalf of salons. aveda.co.uk receives on average 4,000<br />

visits per day, and with this new platform integrated into aveda.co.uk we will be able to drive loyal online guests<br />

into salons for services in just a few easy clicks. Not just that, however, every time Aveda then runs large media<br />

campaigns to support its hero franchises, increasing the traffic to the website and recruiting new guests – Aveda is<br />

then able to drive them into Aveda salons through their journey online to help maintain customer retention into<br />

the brand and your salon.<br />

• As well as the support through online sales, Aveda is also ensuring clients stay loyal to your salon with its reward<br />

programme, Pure Privilege. Clients get points whenever they buy products through you, and can also receive them<br />

for in salon services as well, including up to 1,000 points for a colour appointment.<br />

• Live Education has been replaced with a Full Virtual Education programme which has meant Aveda is now more<br />

accessible, more cost effective and can now reach a wider audience while delivering a wider range of education<br />

programmes. Since lockdown Aveda has engaged over 4,000 Artists to provide online education – quite a jump from<br />

the 558 Artists who would have been presenting live education at the Aveda Academy. Post Covid-19 the rband is also<br />

planning to amplify its physical education offering while continuing to drive a virtual education calendar.<br />

engagement<br />

23


NEW<br />

NEW! The Demi Flash Toners<br />

Available in three problem-solving shades!<br />

• Ammonia-free toners can be used individually or intermixed<br />

for customization with long-lasting results.<br />

• Tones in 2-10 minutes and lasts up to 4-6 weeks.<br />

• Enhance, tone or neutralize lightened hair in a fl ash.<br />

Brass-Free Blue<br />

Neutralize resistant brassy,<br />

gold tones or leave a<br />

beautiful blue-based<br />

platinum tone.<br />

Brass-Free Violet<br />

Control and neutralize<br />

pale yellow tones in natural<br />

and pre-lightened hair.<br />

Neutral Beige<br />

Use on pale yellow<br />

hair to leave a beautiful,<br />

sandy beige result.<br />

For more information contact our friendly team on 0845 659 0011<br />

or visit our website salon-success.co.uk/thedemi


Entitled ‘Wild Honey’<br />

and inspired by the beauty<br />

and sweetness of nature,<br />

the copper shade used<br />

throughout Noel Halligan’s<br />

collection adds a fusion of<br />

flavour and fluidity.<br />

Hair: Noel Halligan for<br />

Noco Hair, Bristol<br />

Photos: Amanda Thomas<br />

Make-up: Shari Knowles<br />

Shades of<br />

autumn


Best of<br />

B ri t<br />

“To see, smell, taste<br />

and touch the true<br />

beauty of nature<br />

is one of the real<br />

joys of mankind”<br />

vision<br />

27


The Zandra Rhodes woman is<br />

feeling rebellious! James Oxley<br />

used Fudge Professional to<br />

create the hair for this Zandra<br />

Rhodes inspired collection for<br />

AW20: “The Jungle of Eden”.<br />

Hair: James Oxley using<br />

Fudge Professional<br />

Inspiration: Zandra Rhodes<br />

Photos: Daniel Sachon<br />

Make-up: Terry Barber @ MAC<br />

Styling: Lily Bling


Best of<br />

B ri t<br />

“Fabrics such as liquid<br />

lamé and crêpe de chine<br />

are synonymous with<br />

the brand in the 80s”<br />

vision<br />

29


Strong female images with a<br />

heightened sense of their own<br />

being. Striking base tones<br />

combine form with subtle<br />

colour nuances.<br />

Hair: Robert Kirby<br />

Photos: Andrew Kimber<br />

Make-up: Marta Wozniak<br />

Products: Id Hair


Best of<br />

B ri t<br />

“The mind of a<br />

queen and the<br />

heart of a warrior,<br />

she is all things...<br />

to everyone”<br />

vision<br />

31


Best of<br />

B ri t<br />

We are delighted to publish<br />

the winning look in the KH<br />

Hair ‘Image of the Year’<br />

competition - created by the<br />

West Bridgford salon.<br />

Hair and Clothes Styling:<br />

KH Hair West Bridgford<br />

Photo: Rob Smalley<br />

at Scene Photography<br />

Make-up: Cristina Lazzarotto<br />

32 vision


MODA<br />

INT’L<br />

WED<br />

DING<br />

EM TIONS<br />

AUT<br />

UMN<br />

ATT TUDE


WEDDING<br />

EM TIONS<br />

"The true beauty of the bride lies in the eyes of the groom", or so they say. Nevertheless, the unwavering admiration of her husband-to-be is by<br />

no means all it takes for a girl to feel at her best on the big day: it takes a never-to-be repeated commitment to creating that sublime total look!<br />

"La vera bellezza della sposa sta negli occhi dello sposo ", o almeno così si dice. Tuttavia, l'ammirazione incrollabile del futuro marito non è<br />

tutto ciò che serve affinché una ragazza si senta al meglio nel suo grande giorno: ci vuole un impegno irripetibile per creare un look sublime!<br />

Man sagt: "Die wahre Schönheit der Braut liegt in den Augen des Bräutigams". Trotzdem ist die unendliche Bewunderung ihres zukünftigen<br />

Mannes keineswegs alles, was eine Frau braucht, um sich an diesem großen Tag in Bestform zu fühlen: Es bedarf eines nie dagewesenen<br />

Engagements, um diesen grandiosen Look zu kreieren!<br />

La vraie beauté de la mariée est dans les yeux de son époux. Comme le veut la tradition. Mais l'admiration du futur marié ne suffit pas toujours<br />

pour que la jeune femme se sente parfaite. Il lui faut également de nombreux préparatifs pour que sa beauté rayonne ce jour-là.<br />

"La verdadera belleza de la novia está en los ojos del novio", o eso dicen. Sin embargo, la admiración inquebrantable de su futuro esposo no<br />

es, de ninguna forma, todo lo que se necesita para que una mujer se sienta en su mejor momento en el gran día: ¡se necesita un compromiso<br />

inagotable para crear ese look total sublime!


Hair: Anne Veck<br />

Photo: Patrice Guyard<br />

Make-Up Shameem Kumar<br />

Dresses: Cymbeline<br />

Styling: Maddy @ Bicester Bridal


WEDDING<br />

EM TIONS<br />

BRIDAL<br />

DREAMS<br />

MADE REAL<br />

IN BEAUTY<br />

& PASSION<br />

All images by: Hair: Anne Veck/Photo: Barry Jeffery/Make-up: Janine Bird/Styling: Kate Jeffery


WEDDING<br />

EM TIONS<br />

Hair: Simon Hill,<br />

Sesh Hairdressing<br />

Photo: Chris Bulezuik<br />

Make-up: Michael Becman


georgiykot<br />

mpobedinskaya<br />

clairehartleystylist<br />

oksana_sergeeva<br />

Hair: Artistic Team Inebrya<br />

Photo: Filippo Fortis


WEDDING<br />

EM TIONS


All images by:<br />

Hair: Kiwiblue<br />

Make-up: HochWerk


WEDDING<br />

EM TIONS<br />

Hair: Juan Ayoso/Photo: Antonio Luna /Make-up: Jose Merina/Styling: Maria Divan<br />

viola–pyak<br />

immaweddinghairstylist<br />

picheski–spb<br />

paulandmego<br />

Hair: Rafael Bueno/Photo: Dani Medina/Make-up: Jorge Sánchez/Styling: Rodolfo Mcartney


INDIVIDUALITY<br />

REIGNS SUPREME<br />

INTRICATE PLAITS &<br />

ACCESSORIES ADD<br />

THEIR OWN VIBE<br />

Hair: Gandini Team<br />

Photo: Paulo Rentfle<br />

Make-up: Alemka Krupc<br />

Styling: Amélie L.


WEDDING<br />

EM TIONS<br />

All images by:<br />

Hair: Xevi Jubany for KIN Cosmetics<br />

Photo: María Bailac<br />

Make-up: Emma López García<br />

Styling: Jordi Dalmau Costura<br />

Products: KIN Cosmetics


Hair: Philip Bell for Ishoka<br />

Photo: Trevor Leighton


WEDDING<br />

EM TIONS<br />

alexandralee1016<br />

kasia_fortuna<br />

hairbykatied<br />

nikihair-ru<br />

Hair: Eric Sammartano & Laurent Legal/Photo: Daniel Pister/Products: Wella Professional<br />

theweddinghair<br />

company<br />

katieleehair<br />

caraleestyles<br />

nina.hair.stylist


WEDDING<br />

EM TIONS<br />

HAPPY IS<br />

THE BRIDE<br />

THAT THE SUN<br />

SHINES ON...<br />

Hair: Toni Pellegrino<br />

for Sposi <strong>Magazine</strong>


Hair: Toni Pellegrino for Atelier Emè<br />

Photo: Gianmarco Vetrano<br />

Hair: Toni Pellegrino<br />

for Sposi <strong>Magazine</strong>


WEDDING<br />

EM TIONS<br />

Hair: Olga García<br />

Photo: David Arnal<br />

Make-up: Wilder Rodríguez<br />

Styling: Aaron Gil


amandajeank<br />

hairbykatied<br />

samirasjewelry<br />

katieleehair<br />

Hair: Mayte Garrote<br />

@ Different Estilistas<br />

Photo: David Arnal<br />

Make-up: Jose Luis Blasco<br />

Styling: Visori Fashionart


WEDDING<br />

EM TIONS<br />

paulandmego<br />

haircome<br />

lova_studio<br />

nadigerber


All images by:<br />

Hair: Juanmy Medialdea<br />

@ Juan Miguel Medialdea Peluqueros<br />

Photo: Alejandro Onieva<br />

Make-up: Sergio Castillo, D&D<br />

Styling: Juanmy Medialdea<br />

Products: Schwarzkopf Professional


WEDDING<br />

EM TIONS<br />

Hair: Carine Larchet<br />

Photo: Greg Alexander<br />

Make-up: Carine Larchet<br />

Products: LaRoche Posay,<br />

Eugène Perma


SHORT & SHARP,<br />

THE BOB IS<br />

PERFECTION -<br />

WHATEVER THE<br />

TOTAL LOOK<br />

Hair: Xaro Ferri Sanchís<br />

@ Xaro Ferri Estilistas<br />

Photo: Julian Gabaldón<br />

Make-up: Karla Rillo<br />

Styling: Vicente Blasco


WEDDING<br />

EM TIONS<br />

Hair: Llongueras


samirasjewelry<br />

nikihair-ru<br />

theweddinghair<br />

company<br />

kasia_fortuna<br />

Hair: Llongueras


WEDDING<br />

EM TIONS<br />

All Images by:<br />

Hair: Kílian Garrigós, Miguel<br />

Silva, Inna Lipkovich<br />

Photo: David Arnal<br />

Make-up: Natalya Sidorova<br />

Styling: Strekoza


WEDDING<br />

EM TIONS<br />

Hair: Trevor Sorbie Art Team<br />

Photo: Boy / Girl<br />

Make-up: Victoria Martin<br />

Styling: Cynthia Laurence-John


DEFY CONVENTION AND<br />

DROP A BOMBSHELL:<br />

IT'S YOUR BIG DAY<br />

FOR TURNING HEADS!<br />

Hair: Kiwiblue<br />

Make-up: HochWerk


WEDDING<br />

EM TIONS<br />

Hair & Photo: Ross Charles/Make-up: Sonia Schofield/Styling: Ross Charles<br />

nina.hair.stylist<br />

Hairstyle_by_elena_<br />

demchenko<br />

mpobedinskaya<br />

iselinakslen


Hair: Jonathan Turner<br />

Photo: Michael Young<br />

Make-up: Kirsten Bailli<br />

Styling: Clare Frith


WEDDING<br />

EM TIONS<br />

All images by:<br />

Hair: Juanmy Medialdea @ Juan<br />

Miguel Medialdea Peluqueros<br />

Photo: David Arnal<br />

Make-up: Sergio Peña Castillo,<br />

Jessica del Arbol<br />

Styling: Juanmy Medialdea


WHEN THE WORLD<br />

IS YOUR OYSTER<br />

IT'S DOWN TO YOU TO<br />

FIND YOUR PEARLS!


amandajeank<br />

alexandralee1016<br />

hairstylist.dream<br />

luxxloxx<br />

Hair: Gennaro Diana, Roberto Vitaro, Valentina Musco for Matrix/Photo: Oak Studio/Styling: Maison Le Dive/Products: Matrix<br />

viola_pyak<br />

nadigerber<br />

haircome<br />

borisboriswho


WEDDING<br />

EM TIONS<br />

Hair: Filippo Sepe<br />

Photo: Cesare Colognesi<br />

Make up: Kriss Barone


Hair: Alfaparf Milano<br />

AUTUMN<br />

ATT TUDE<br />

From bright reds and burnt oranges to russet browns, Autumn is not only an attitude, but an immersion into a tender, aromatic dream. Cool yet<br />

vibrant, its beauty is reprised in the hair fashion trends that borrow its name. Lose yourself in the autumnal spirit and feel free to roam!<br />

Dai toni aranciati alle nuance ruggine, l'autunno non è solo un atteggiamento, ma un'immersione in un sogno tenero e profumato. Fresco ma vibrante,<br />

la sua bellezza è ripresa nelle tendenze della modacapelli che si rifanno al suo nome. Perdetevi nello spirito autunnale e sentitevi liberi di creare!<br />

Von strahlenden Rottönen und leuchtendem Orange bis hin zu Rostbraun. Der Herbst ist nicht nur eine Jahreszeit, er ist ein Eintauchen in einen<br />

zarten, duftigen Traum. Kühl und dennoch strahlend. Herbstliche Namen spiegeln sich in den Haarfarben wider. Tauchen Sie in die herbstliche<br />

Stimmung ein und beflügeln Sie Ihre Kreativität!<br />

Des reflets cuivrés aux tonalités de marron intenses, l'automne n'est pas seulement un style, mais s'offre comme une immersion. Un rêve tendre<br />

et parfumé. Fraîche et vibrante, sa beauté inspire la tendance coiffure. Laissez-vous séduire par son esprit et sentez-vous libre de créer !<br />

Desde rojos brillantes y naranjas tostados hasta marrones rojizos, el otoño no es solo una actitud, sino una inmersión en un sueño tierno y<br />

aromático. Fresca pero vibrante, su belleza se refleja en las tendencias de la moda del cabello que toman prestado su nombre. ¡Piérdete en el<br />

espíritu otoñal y siéntete libre para crear!


Hair & Art Direction:<br />

Tom Connell for Davines<br />

Colour: Ashleigh Hodges<br />

Photo: Stefano Galuzzi<br />

Make-up: Victoria Martin


AUTUMN<br />

ATT TUDE<br />

Hair: Eric Zemmour<br />

Photo: Stéphane Gagnard<br />

Make-up: Kelly McClain<br />

Products: L'Oréal Professionnel,<br />

Babyliss Pro, Great Lengths,<br />

Mizutani Scissors


Art director:<br />

Miquel García Cotado<br />

Hair: Revlon Professional<br />

Artistic Team<br />

Photo: Miguel Reveriego<br />

Make-up: Dani Rull


In this page:<br />

Hair: J .Ayache, G. Mandelli,<br />

Q. Barnette for Jean Louis David<br />

Photo: M. Bresson<br />

Make-up: N. Maillard, M. Hirano<br />

Styling: F. H. Evans<br />

EMBRACE THE WARM SHADES OF AUTUMN:<br />

TAKE HEART, THERE’S A CRISPNESS IN THE AIR.


Hair: Paddy McDougall,<br />

Andy Smith for Indola<br />

Styling: Christopher Maul<br />

AUTUMN<br />

ATT TUDE


AUTUMN<br />

ATT TUDE<br />

Hair: Angelo Seminara,<br />

Goldwell Global Ambassador<br />

Colour: A. Seminara,<br />

Takashi Kurokawa<br />

Photo: Andrew O'Toole<br />

Make-up: Laura Dominique


Hair: Giovanni Iovino for Cotril<br />

Photo: Andrea Varano


THE SICILIAN ADVENTURE: WARM LIGHT, ANCIENT<br />

HERITAGE, BRIGHT COLOURS & COOL LIFESTYLE!<br />

In this page:<br />

Art Director: Rossano Ferretti<br />

for Great Lengths<br />

Photo: Alessandro Molinari


AUTUMN<br />

ATT TUDE<br />

Hair: Groupe VOG - Mon Coiffeur Exclusif


AUTUMN<br />

ATT TUDE<br />

Hair: Laetitia Guenaou<br />

Photo: Przemysław Choła<br />

Make-up: Karolina Supernak


Art Director: Yuri Coppari<br />

Hair: La Biosthetique<br />

Artistic Team Italia


DISCOVER<br />

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A new digital way to enhance<br />

international business is<br />

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product manufacturers in enterprises<br />

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IMAGINE COLOUR.<br />

NOW MULTIPLY IT.<br />

Advertorial


Advertorial<br />

Elumen HD max Technology penetrates<br />

deep into the hair to create colour intensity<br />

and longevity.<br />

The @Elumenated Technology combines<br />

oxidative dyes and direct dyes in the<br />

same pre-mixed shade formulation for<br />

the first time.<br />

The HD 3 Color Technology in @Pure<br />

Pigments creates multi-dimensional,<br />

high-definition colour results for unique<br />

light reflections from all angles.<br />

FIRST SUPER-CHARGED<br />

DIRECT DYE FORMULATION<br />

ELUMEN<br />

RESEARCH BEGINS:<br />

COMBINING DIRECT DYES<br />

WITH OXIDATIVE DYES<br />

UNIQUE<br />

COLLABORATION<br />

WITH FUJIFILM<br />

1998<br />

2001<br />

2002<br />

2002


LEADERS FOR 20 YEARS.<br />

AND IT’S JUST THE BEGINNING.<br />

GOLDWELL GIVES US A GLIMPSE INTO THE FUTURE OF DIRECT DYE TECHNOLOGY.<br />

Elumenation is Goldwell’s first-of-akind<br />

portfolio of direct dye-based<br />

products, which take hair colour to<br />

a whole new level. An entirely new<br />

category of Color Technology that<br />

started with a question posed by<br />

Goldwell’s Research & Development<br />

scientists: how to make direct dyes<br />

better?<br />

To fully grasp the uniqueness of<br />

Goldwell’s mastery of direct dyes, we<br />

need to look back to 20 years ago.<br />

Direct dyes do not penetrate deeply<br />

into the hair, which means that they<br />

wash out easily. This was the starting<br />

point of “Project Super Color”.<br />

Starting with the launch of Elumen<br />

in 2001, Goldwell’s mastery of direct<br />

dyes became evident when they<br />

created a direct dye that could last<br />

like a permanent colour. From that<br />

point on, creating colour that was<br />

shinier and more brilliant than ever<br />

before became the brand’s mission.<br />

The Ring Effect: Elumenation adds even<br />

more multi-dimensional shine to every colour<br />

service through the use of technologically advanced<br />

direct dyes.<br />

In 2002, Goldwell began a collaboration<br />

with the colour and photo dye<br />

experts at Fujifilm to explore new<br />

types of direct dyes that had never<br />

been used in hair colour before. This<br />

collaboration led to a number of<br />

remarkable innovations in direct dye<br />

technology, including the creation<br />

of @Elumenated Hair Colour in 2014.<br />

A milestone for Goldwell, combining<br />

oxidative dyes with direct dyes in<br />

pre-mixed formulas so that colour<br />

not only wraps the hair with direct<br />

dye brilliance, but provides the full<br />

coverage of an oxidative hair colour.<br />

The pinnacle of the Goldwell/Fujifilm<br />

collaboration came with the development<br />

of the HD 3 Color Technology,<br />

found in @Pure Pigments, a completely<br />

new direct dye molecule derived<br />

from photo dyes, which creates<br />

multi-dimensional shine and gives<br />

entirely new depth, dimension and<br />

holographic brilliance to hair colour.<br />

“Direct dye technology has been<br />

around for a long time with no<br />

significant innovation. Our goal<br />

was to push the performance<br />

further – to make it better, brighter<br />

and more long-lasting.”<br />

DR. DOMINIC PRATT<br />

VICE PRESIDENT KAO<br />

RESEARCH & DEVELOPMENT<br />

“Elumenation opens up an entirely<br />

new world of hair colour creativity.<br />

Layers of colour create never-beforeseen<br />

effects in every hair colour<br />

service. It’s a whole new category<br />

of service for salons that want to<br />

set themselves apart by delivering<br />

truly bespoke hair colour.”<br />

JOHN MORONEY<br />

GLOBAL CREATIVE DIRECTOR<br />

High-definition direct dye additives that elevate<br />

oxidative hair colour with incredible vibrancy<br />

and brilliance: this is @Pure Pigments.<br />

@ELUMENATED HAIR COLOUR—<br />

DIRECT DYES AND OXIDATIVE<br />

DYES IN THE SAME FORMULA<br />

HD 3 COLOUR<br />

TECHNOLOGY<br />

DEVELOPED<br />

SILKLIFT CONTROL<br />

WITH HD 3 COLOR<br />

TECHNOLOGY<br />

@PURE<br />

PIGMENTS<br />

INNOVATION<br />

NEVER STOPS<br />

2014<br />

2016<br />

2016<br />

2018<br />

The future


Advertorial<br />

CREATIVITY.<br />

TAKEN<br />

FURTHER.<br />

Goldwell’s world of Elumenation<br />

comprises oxidant-free colour, readyto-use<br />

formulas and high-definition<br />

direct dye additives. Elumen, Topchic,<br />

Colorance and @Pure Pigments give<br />

every stylist the creative tools to<br />

reveal the true artist inside. Encouraging<br />

them to play around with<br />

multi-layer dyeing, brilliance and<br />

shine—using highly-efficient direct<br />

dyes.<br />

COLOUR MORPHING<br />

Iridescent, holographic effects that change<br />

and move with the light. Multiple tones of<br />

@Pure Pigments create dazzling, morphing<br />

colour effects.<br />

COLOUR BOOSTING<br />

Adding tone-on-tone colours to Topchic and<br />

Colorance formulations creates spectacular<br />

intensity. Show-stopping looks with vivid<br />

brilliance and colour saturation.<br />

COLOUR WASHING<br />

Adding @Pure Pigments drop by drop to<br />

toners and blonde shades creates pastel<br />

washes of colour from subtle to intense.<br />

COLOUR COOLING<br />

Beautiful rich cool tones are created by<br />

adding @Pure Pigments Matte Green and<br />

Pearl Blue to reduce and eliminate warm<br />

tones in the hair.<br />

A WHOLE NEW WORLD<br />

@Elumenated Hair Color is more than a new colour. It adds a whole new<br />

category of hair colour services to the salon menu, encompassing full head<br />

colour applications, dimensional blondes and freehand or balayage services.


“The intensity and shine of<br />

Goldwell’s colour is what<br />

initially attracted me to the<br />

brand. Then I discovered<br />

all the technology behind it<br />

and I can honestly say I’ve<br />

never seen hair colour like<br />

this before. It’s the future<br />

of hair colour!”<br />

ANGELO SEMINARA<br />

GLOBAL BRAND AMBASSADOR<br />

COOL IS THE NEW HOT<br />

The new Elumenation COOL CHIC shades welcome a whole new look in hair<br />

fashion. The latest shade collection combines warm shades with icy cool<br />

@Elumenated tones to create trendy, wearable shades elevated by Elumenation.<br />

Everything you need to create truly individual fashion statements.<br />

Check out the latest addition to @Pure Pigments – COOL PINK.


GHD<br />

Hair: Adam Reed<br />

Photography: Claire Rothstein<br />

Make-Up: Claudine Blythman<br />

Stylist: Ozzy Shah


1<br />

2 3<br />

4 5<br />

6<br />

7<br />

8<br />

9 10<br />

The NEWSTALGIA<br />

collection by ghd<br />

remixes the past<br />

for a directional<br />

reimagination of<br />

classic styles and<br />

techniques<br />

Since first rising to popularity in<br />

the 80s, Crimp has been a break<br />

out trend for this season. ‘Ring<br />

Press’ is such an outstanding<br />

interpretation of the trend that<br />

we’ve even featured it on our front<br />

cover for Autumn <strong>2020</strong>!<br />

1. Prep the hair with ghd curl<br />

hold spray. Divide hair into 4<br />

quadrants and take a horizontal<br />

section in the front quarter.<br />

2. Place 2 hoops, 1 nearest the<br />

parting on top and with them<br />

overlapped, feed the hair through<br />

the middle.<br />

3. Feed out and under the bottom<br />

hoop.<br />

4. Place your third hoop over<br />

the second and weave the hair<br />

through.<br />

5. As you weave the hair through<br />

the third hoop pull it up to create<br />

the T-shape. Flatten the hoop<br />

down and away from your parting<br />

and weave the hair under the<br />

second hoop and over the third<br />

one.<br />

6. From the third hoop onwards<br />

start adding in sections of hair.<br />

7. Continue until you reach the<br />

ends of the hair.<br />

8. Press all the hair using ghd<br />

platinum+.<br />

9. Remove the rings.<br />

10. Dress the hair using ghd<br />

detangling comb to soften the<br />

texture.<br />

step by step<br />

87


New Learning<br />

Hairdressing training and support has always been<br />

a ‘hands-on’ affair. This year has seen a switch-over to<br />

digital – and we’re all doing our best to embrace it! Gary Kelly<br />

Throughout the bleak months of <strong>2020</strong>, we’ve heard countless soundbites, slogans and catchphrases,<br />

supposedly invented to help us through the pandemic. One of the most pointless was ‘no-one could have<br />

predicted this.’ Well of course they couldn’t, so why keep saying it!? Instead of ruefully reflecting on what<br />

might have been, from the very beginning of the crisis our truly awesome British Hairdressing Industry set<br />

about diversifying its working practices in order to keep everyone focused and moving forward in a<br />

positive state-of-mind. One of the major areas in which we have all excelled is in the word training and<br />

education – and we’ve done that by embracing digital formats, that prior to the pandemic many would have<br />

dismissed as unfeasible. While we’re all desperate to meet up again face-to-face in all the creative and<br />

educational formats that are such an important part of our working lives, in the meantime, online<br />

engagement is working wonders in helping through until such time as that will be once more a possibility.<br />

Here, we’re delighted to showcase some of the many digital initiative that, for so many reasons, have been<br />

helping to keep our sanity intact as we work our way through to a brighter future:


THE FELLOWSHIP FOREVER!<br />

Events and opportunities are two of the key components of being a member of the Fellowship for British<br />

Hairdressing, so when lockdown commenced and live, in-person education was put on hold, we had to<br />

think of new ways to communicate with our members and keep them engaged, inspired and supported,”<br />

explains Ken Picton, President of the Fellowship for British Hairdressing. “We have a large and engaged<br />

social media audience, so going live through Instagram and Facebook was the obvious solution to getting<br />

our education and messages out there. We wanted to go a step beyond the busy schedule of Instagram Lives<br />

which were taking place, and so we worked closely with CS Media to create a few different formats which<br />

streamed through lockdown, and have continued since. We held weekly Drinks with the President, as well as<br />

interviews twice each week with guest experts. We have run #THEKNOWLEDGE education platform on<br />

our website for just over a year, so this was an extension of our existing communication plans. Our live<br />

broadcasts were such a success that we’ve continued them since lockdown eased. We now host a weekly<br />

evening show, the Sunday Showdown, which brings together highlights of our vast catalogue of video<br />

education and interviews. We’ve also hosted online workshops, to ensure that members are still getting<br />

access to education and staying connected. With education such a pivotal part of what we do, we were keen<br />

to find a solution that ensured we could keep it going – and this has been a huge success with our members.”<br />

PREMIER PARTNERS<br />

ghd is committed to supporting their community and helping them thrive and grow their businesses under<br />

challenging circumstances. This autumn, the has been taking its professional partnerships one step further,<br />

with the launch of the ghd Premier Programme. This salon loyalty scheme will see ghd identify, partner<br />

with, and elevate businesses through enhanced education, exclusive content and launches and an immersive<br />

brand experience. Working together, ghd will elevate the status of their Premier Partner salons so they can<br />

excel as the destination salon in their area for fashion-led, ultra-desirable hair and an exceptional, elevated<br />

retail experience. The comprehensive business support also extends to online, with ghd providing access to<br />

bespoke content to help salons develop a premium presence on social media, as well as in the salon.<br />

“In uncertain and ever-changing times, we recognise that we can help salon owners to see their business<br />

adloremter education 125 89


thrive,” explains Antony Strianese, ghd Managing Director <strong>UK</strong> & Ireland. “Through our new Premier<br />

Programme, we will forge stronger business relationships with meaningful support that encompasses<br />

education, inspiration and exclusive retail opportunities. We want to demonstrate to salons how, in<br />

becoming a ghd partner, they can raise their profile, define their authority as experts and grow their<br />

business. On top of this, we want to create a community that stylists want to be a part of, and are proud to be<br />

involved with, promoting creativity and providing inspiration across all areas of a salon business.”<br />

VIRTUAL EXTENSIONS<br />

Leader in the luxury hair extension market, Great Lengths has introduced Virtual Education - its brand new<br />

online platform for hair extension training. Transforming their traditional two-day certification course into<br />

bite size modules, allowing greater flexibility for students to work in their own safe space. Each aspiring hair<br />

extension student will work one on one with a dedicated Great Lengths educator throughout their training,<br />

working through each module together for an even more comprehensive education experience, with<br />

scheduled time to discuss theory elements and receive practical demonstrations, tutorials and hands-on<br />

experience via video call. “We have been working on the platform over the summer months and are thrilled<br />

to announce the launch of Great Lengths Virtual Education,” said Louise Jenkins, Creative and Education<br />

Manager for Great Lengths “We have all had to adapt quickly to the changing norm, and this way we can<br />

continue to carry out our training courses for pre-bonded and GL Tapes to many delegates in a safe and<br />

cautious manner, whilst keeping the integrity of the courses and keeping our quality and standards high”.<br />

JUMPSTART INCENTIVES<br />

John Paul Mitchell Systems is investing over $4 million dollars to help their salons<br />

get back to business across the globe, including colour, backbar and service support<br />

though its Salon Jumpstart Stimulus program. It includes incentives and support for<br />

salons all year long through education, products, service marketing and more to<br />

help rebuild cashflow. The scheme also includes a custom weekly education<br />

programming on @PaulMitchellPro on Instagram and @PaulMitchellHairCare on<br />

Facebook with inspirational stories, business-building ideas and artistic<br />

inspiration, as well as guidance and resources to prepare salons with new standard<br />

operating guidelines, assistance around employment, loan and tax credits, and<br />

overarching human resources. “Since day one, our salon partners have been the<br />

heart of everything we do. With that, we have shifted our focus for <strong>2020</strong> to<br />

protecting our industry by supporting our most valuable partners: salons and<br />

stylists,” comments Michaeline DeJoria Heydari, Vice Chairman.


FREELANCE SUPPORT!<br />

And finally, a beacon of light shining on the future of hair education: Wella Professionals understands<br />

freelancers sometimes need some educational support. The brand is therefore delighted to announce that<br />

from November it’s reinstating Wella Studio Courses in London, Manchester and Dublin. They’re safe, they’re<br />

socially distanced and they’re waiting to welcome everyone, including freelancers, into the #WellaFamily. For<br />

a complete course listing, please check out the education.wella.com web page. If juggling a freelance column<br />

means a Wella Studio visit is not an option, Wella online provides a wealth of webinars & zoom classes to suit<br />

your needs – and all for free. From the “Practical Advice For Freelancers” to the ever-popular “Colour Craft”<br />

course series, and from “Express Glow Up With James Earnshaw” to “Creating Compelling Instagram<br />

Content”, it’s all there for you. Create an account in seconds at education.wella.com<br />

WE ARE ONE<br />

As well as its tigifuse.com website, TIGI has also created a specific hub at weareonetigi.com where salons<br />

have access to inspiration, toolbox kits with social media posts, as well as calendars on TIGI Instagram<br />

Lives and country-by-country government updates. Above all, the We Are One TIGI website gives visitors<br />

a strong sense of community, focusing on the fact that the brand is there to support hairdressers. There are<br />

many activities available: Lucy Hicks, Regional Education Specialist for TIGI, provides ‘How to’ tutorials<br />

on topics such as consultations and colour correction, virtual online and bespoke and Instagram lives.<br />

Aaron Overton, Education Team <strong>UK</strong> has established a local market Facebook group to support salons , as<br />

well as a virtual assistant training programme to support salons to train their younger team members.<br />

education<br />

91


Daniel<br />

Kaner<br />

“<br />

EACH SALON IS LIKE A COMMUNITY<br />

CENTER. SALONS NURTURE PEOPLE.<br />

SALONS HAVE POWER ON THE MARKET<br />

THANKS TO THEIR LEADERSHIP AND AS<br />

THE VESTIGES OF SMALL BUSINESS<br />

”<br />

Daniel Kaner, President and Co-Founder of Oribe Hair Care and brilliant conversationalist,<br />

talked with <strong>Estetica</strong> about the company joining forces with Kao Salon Division.<br />

We touched upon everything from synergies, to development and roads less taken.<br />

What can you tell us about the internationalization of the Oribe brand after<br />

becoming a part of Kao?<br />

Several years ago, I was introduced to Cory Couts (Global President, Kao Salon Division)<br />

through my friend and industry veteran John Moroney (VP Creative & Communication,<br />

Kao Salon Division). We identified Goldwell as a strategic partner for us, as their color is<br />

the gold standard in our industry and a perfect companion for our brand, which<br />

eventually led to a partnership with the Kao Salon Division North America in 2018.<br />

What was amazing is that we really got to know the organization before we joined them.<br />

We worked closely with Trevor Attenborough (President & GM, Kao North America)<br />

and his team, including educators, field sales and marketers. It usually doesn’t work that<br />

way, as acquisitions often happen before a relationship has been formed. But we had a<br />

great relationship going into the acquisition which has made our transition seamless.<br />

Kao brings a structured footprint throughout Europe and Asia: professional managers and<br />

“I’m proud of our team and the many<br />

stakeholders involved in our brand. Many of educational facilities that span the globe, and in many ways it's really a dream for a brand<br />

our partners have been with us from the very like ours to be able to share these resources. Our goal is to bring the very same values and<br />

beginning. I think back to when we started<br />

the brand with limited resources and many of principles into the expanded network that the professional division has provided. We’ve<br />

our partners believed in our goal... which<br />

learned that a true global brand speaks in local dialects and is sensitive to local market<br />

allowed us to turn our vision into a reality.<br />

Our goal is greater than selling products, it’s conditions. Our partnership allows us to enter the market in a careful and thoughtful way.<br />

become more about strengthening our larger<br />

network and making sure that we evolve<br />

“We have a special group of engaging,<br />

together and leave the community stronger<br />

passionate educators who are equally<br />

than we found it, providing an interesting<br />

talented at both setting standards<br />

future for younger artists and owners.”<br />

and being role models. We look<br />

forward to growing this and meeting<br />

new education colleagues throughout<br />

the world.” Daniel Kaner<br />

92 interview


“I love the Rough Luxury Molding Paste.<br />

It works beautifully, with just a very small<br />

amount of it in my hair. Then several years<br />

ago we went into hand-milled soap...<br />

it’s so dense, that to me if feels like you’re<br />

using beauty cream on your body...”<br />

How has Oribe managed to stay on top?<br />

I’ve spent a great deal of time in my career with very serious hairdressers and business owners, and<br />

there is such a deep sense of professionalism and love for the artistic side of the business. This was<br />

the group that tested our products in the early stages, and we remain deeply tethered to this<br />

community. Our products are designed to speak to them. In turn, these were products that consumers<br />

who relied on results would also be proud to use. Success is defined in many ways, but we feel<br />

best when we earn the trust of a stylist who is willing to recommend our products to a customer.<br />

How do you approach education?<br />

From the outset, education has been one of our cornerstones of support to our salons.<br />

Our signature education program, Journey to Mastery, was modeled after our internal educator<br />

training program which we adapted for stylists. The global program allows hairdressers to<br />

experience a broad base of techniques.<br />

What role does mentorship play in your approach?<br />

It’s our responsibility as leaders to help develop the people that we work with. The act of<br />

mentoring and coaching has become my chosen form of leadership. We as mentors are<br />

responsible for guiding our team members along their journeys. It’s the difference between<br />

a good career and finding something that you love and that you are good at.


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TIGI Copyright SOS Extreme Recovery Treatment is clinically proven to repair internal damage and return hair back to virgin condition<br />

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K-Pak Color Therapy Color-Protecting Shampoo washes away dirt and debris while being gentle to colour-treated hair. With its<br />

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RE/START advanced hair technology by Revlon Professional is created for hydration, colour protection, recovery, volume and scalp<br />

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95


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97


Advertorial<br />

Choice<br />

interiors!<br />

Salon professionals know that furniture<br />

and equipment are key to every service,<br />

so it’s important to make the right choices.<br />

T<br />

Le Parfum<br />

akara Belmont’s<br />

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highlights six essential<br />

things to consider when<br />

buying new equipment.<br />

1. Is your equipment fit<br />

for purpose? Design and style are<br />

important but functionality that<br />

suits its intended purpose is vital<br />

too. Visit a dealer or showroom to<br />

ensure that the dimensions are<br />

right for your salon space. You can<br />

also see if there’s potential to<br />

introduce new revenue-boosting<br />

services or consider alternative<br />

types of equipment.<br />

2. Quality Invest in quality and<br />

you’re investing in your business!<br />

Make sure the equipment meets<br />

salon demands and that service<br />

backup is there should you need it.<br />

The loss of service income from<br />

damaged or unusable equipment<br />

and the cost of replacing or<br />

repairing cheaper equipment is a<br />

false economy.<br />

Takara Belmont<br />

3. Style and Comfort Try equipment<br />

to see what it feels like from a<br />

customer point of view. As clients’<br />

spend almost their entire visit in a<br />

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products are rigorously tested to<br />

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another reason why investing in<br />

quality is so important.<br />

4. Working heights/position Take<br />

a team member to test equipment<br />

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Ergonomic features such as<br />

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5. Are your selections future<br />

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and can you update it without<br />

having to repurchase entirely? Can<br />

it be easily maintained and<br />

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parts and engineers be easily<br />

found when required? These are<br />

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be considered before you buy.<br />

6. Design for Success Design and<br />

planning can have a dramatic<br />

impact on service quality and<br />

business performance, so speak to<br />

one of the Takara Belmont team<br />

to plan and design for success.<br />

With leasing available from our<br />

dealers, investing in benchmark<br />

quality is affordable and tax efficient,<br />

so discover your options by visiting:<br />

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There’s never been a more important time to create a hairdressing<br />

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98 design


Advertorial<br />

Great Lengths add three NEW<br />

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Peach Blonde: “Great lengths are<br />

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As we see the low maintenance<br />

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The soft balayage of rich brown to<br />

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99


<strong>Estetica</strong> n. 3/<strong>2020</strong><br />

ad index<br />

ADVERTISING<br />

HEAD OFFICE<br />

Corso Cairoli, 16<br />

10123 Torino (Italy)<br />

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adv@estetica.it<br />

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Via Cavour, 50<br />

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31 Southampton Row,<br />

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OBC<br />

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