How to make a perfect one-pager



How to make a

perfect one-pager

In short: one-pager is a brief summary of your idea, describing what

it´s all about, what is the problem you are trying to solve, what are

your needs, who is your target-group and market + information about

your team – who and with what skills are presented.

Make the aud

Your solution

understand &


1. Why?

This is the place to start. Always keep in mind - why are you

doing this? Say it out in short and understandable way.

2. Who?

The main questions are: who is your audience, what are they

trying to do and how can you help them? Try to be as precise

as possible.

3. What do you want your

audience to do?

Give you a call? Go to your web-page? Place an order? Invest

to your company?

4. Don’t use buzz-words, which

doesn’t give any idea, what you are


BAD example: We build a disruptive service in food delivery industry.

OK, but it doesn’t say anything about your idea. What is it, how, why, to


GOOD example: We build a mobile app for dog lovers, which helps

them urgently order pet food delivery from the nearest store.

OK, all clear.

5. The problem.

Avoid introducing your solution in this section. Describe the

problem and try to be as detailed as possible.

BAD example: We build better analyzing platform for hospitals.

What is wrong with the current one?

GOOD example: Analyzing results from MRI tests is difficult,

time-consuming and expensive.

OK, that’s a problem.

6. The solution.

This is it - how are you going to solve the problem?

BAD example: Better and more modern social network.

Does not give much information about the solution.

GOOD example: Easy to use e-commerce app that empowers large and

small retailers with customizable online store and secure check.out.

You are going to build an app to make retailers life easier – good!

7. Target group

You know your customers and market, so describe them. First

find your core business, then expand. Calculate your market

into money.

BAD example: Our customers are dog owners.

GOOD example: Our customers are small and medium size dog

owners, living in big cities of USA, lonely or in a relationship

(mostly not married/no kids), age: 25-40. There are ca 30 million

potential users of our app in the USA with an annual

market turnover of 0,5 billion USD.

8. Go-to-market and know

your competitors

You have to build a strategy, how you´ll get to your potential customer.

BAD example: We´ll make ads in Facebook.

GOOD example: We´ll write articles about our product to different

dog-lovers websites and offer a free trial-period. The cost will be ca 0,10

USD per customer and we are planning to target 50 000 users.

Most likely there are some competitors in every field. If there isn´t –

maybe the customers are not ready, maybe the technology is not good

enough, maybe there are regulations which do not allow to offer this

service etc. Mentors can help you in this point.

9. Business/revenue model

You have to show, where the money comes from.

BAD example: We are going to monetize via advertisement

in our app.

GOOD example: Our customer pays 10$ for each delivery. In

6 months we´ll introduce an additional service where customers

will pay 5$/month for subscription. Ca 30% of our

customers are registered users who pay monthly fee.

10. Current status

Where are you right now with your idea?

BAD example: We are developing the app and looking for investment.

GOOD example:

- We have developed a beta-version of the app and launched it

in the App Store

- We had 500 installations this week, the installations grow

100% every week

- We had 20 paying customers with first 100 installations

- We have signed 2 contracts with partners to sell our product

- We have arranged 14 meetings with potential partners.

11. The team

Describe what competence you have in your team: business,

administrative, creative, technical etc. Your team is the one,

who has to make the business work.

12. Key milestones

Try to be realistic – when and what you´ll do.

13. The proposal

How much money you´ll need from Prototron to develop your

idea. How are you planning to spend it?

Less text, more

visual content.

Make yourself


Look at the WEBINAR and create one magnificent one-pager.

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