SleepWell October 2020

31
The world of sleep at imm
cologne: Home Sleep – a
complete universe
In Halls 5.2 and 9, visitors will find
the Interior Business Event’s sleep
center. In addition to beds themselves,
the Home Sleep themed
area is devoted to mattresses,
sleep systems, slatted frames,
pillows, bedcovers and other accessories.
Faced with such a large
array of options, it’s not always
easy to find the right mattress to
suit you. Even foam and spring
core mattresses can be subdivided
into cold foam, latex and viscose
foam, or Bonnell, pocket and barrel
pocket spring core mattresses.
But even that’s not the full story.
There are now various types of
hybrid mattresses that combine
several elements. In 2018, German
customers preferred foam mattresses
(65%), followed by spring
core (30%), latex (4%) and other
mattresses (1%). These figures
say it all – just as people are different,
so too are their sleep habits
and preferences. So, there cannot
be one mattress to suit everyone.
And that’s why, for seven days in
January, imm cologne becomes
the world’s largest sleep lab with
mattresses of all kinds subjected
to extensive testing. “In Cologne
we have a saying: ‘Jeder Jeck ist
anders’, or ‘everyone’s different’. It
can also be applied to sleep,” sums
up Martin Auerbach, Managing
Director of the German mattress
industry association (Fachverband
Matratzenindustrie e.V.), “because
it’s just as varied and individual as
people themselves. And it’s precisely
this vast variability that’s also
reflected in the Sleep segment.”
For the wide-awake: exciting
sleep-focused programme in
the Sleep Lounge
Even though we need some peace
and quiet to sleep, the Sleep themed
area is all about getting down
to business. An exciting program
will shine a light on every imagiyatakları
(% 65), ardından yay
çekirdeğini (% 30), lateksleri (%
4) ve diğer yatakları (% 1) tercih
ettiler. Bu rakamlar insanlar da
uyku alışkanlıkları ve tercihlerinin
farklılığına işaret ediyor. Yani herkese
uyacak bir yatak sözkonusu
değil. İşte bu nedenle, Ocak ayında
yedi gün boyunca IMM Köln fuarı,
dünyanın en büyük uyku laboratuvarı
haline geliyor. Alman yatak
endüstrisi birliğinin (Fachverband
Matratzenindustrie e.V.) Genel
Müdürü Martin Auerbach, “Köln’de
bir deyişimiz var: “Jeder Jeck ist
anders ” (herkes farklıdır)” Bu
söz uykuya da uygulanabilir, diye
özetliyor. Çünkü onlar da kendileri
kadar çeşitli ve bireysel. Ve bu da
tam da uyku segmentine yansıyan
bir değişkenlik. ”
Geniş uyanıklık için: Uyku
Salonunda heyecan verici
uyku odaklı program
Uyumak için biraz huzur ve sükunete
ihtiyacımız olsa da, uyku temalı
alan tamamen ticarî konularla
ilgili. Heyecan verici bir program
uykunun akla gelebilecek her yönüne
ışık tutacak. Her gün düzenlenen
Pillow Talk (Yastık Konuşmaları)