Business Action | Autumn 2020

businessaction

Autumn2020 issue of the independent North Devon-based business magazine covering news about business and enterprise in the area. This issue features our Business Activists answering your business questions plus Purple Tuesday and how businesses can make themselves more accessible to consumers with disabilities.

usiness

ACTION

north enterprise

devon

growth

innovation

news & views

Apples harvested by Alan Williams

business-action.co.uk | Autumn 2020 | @businessactionm


CONTENTS HEADER

Web site | business-action.co.uk

Online version | business-action.uk

Vol 2 Issue 5 – Autumn 2020 – distribution 2,000

Ask. Support. Progress................................................................................... 1

New managing director for facilities management group................ 2

Accountancy group’s new appointments................................................ 2

Manufacturer to invest £11.5m...................................................................... 3

Toy museum rekindles childhood memories......................................... 4

New estate agency launches......................................................................... 4

Business directory – find products and services................................ 5

Building a new business from scratch...................................................... 6

Hotel open for winter and Christmas dining........................................... 7

Digital gardening firm keeps busy.............................................................. 7

Professional training for counsellors now available ......................... 8

Splat! Don’t let technology crush your business................................. 9

Access billion pound markets:

Purple Tuesday: Tap into the £274b disability market........................ 10

#ndevonXMAS: Promote your festive products locally..................... 11

Small Business Saturday: Tap into £800m consumer spending... 11

Business Activists answer your business questions........................ 12

South Molton: Browsing for treasures in store..................................... 14

South Molton: Bringing antique maps back to life.............................. 15

Book review: The Happipreneur by Tony Robinson OBE................. 16

In the Hot Seat: Sara-Jane Williams of BrandLanterns..................... 17

© Need it Find it 2020. All information in this magazine is published in good faith.

Any views expressed are not necessarily those of the publisher, Need it Find it.

Readers are strongly recommended to seek advice from an appropriate professional

before taking any action on any topic discussed in the magazine and to check full

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business action | Autumn 2020 | business-action.co.uk


THIS HEADER ISSUE

business

ACTION

Ask. Support. Progress.

This is the fourth Business

Actionsincethestartof

lockdownandwehadnoidea

thatrestrictionswouldlastso

long.Ifwedonotfaceuptothe

challenges–thebiggest

challengesexperiencedfor

generations–thedisruption

willdamageoureconomy

beyondrepair.

Weneedtosupport

businessesinNorthDevon–

thismeansofferingand

receivingsupportfromeach

other.Therearemanysectors

thatcontinuetooperateunder

severerestrictionsandthese

needoursupportevenmore.

Onapositivenote,many

businessesaredisplaying

impressivelevelsofinnovation

toadjusttothepresent

circumstances.Wehopethese

willsucceedandservethem

wellwhenlifereturns–and

returnitwill–tonormal.

#ndevonXMAS

Christmasisapproachingand

thisyearitwillbevery

different.Formany

businesses,thisisacrucial

timeforsales.

Wemustnotonlyrecognise

thisbutensurethatweadapt

tothedisruptionbydisrupting

ourownbuyinghabits.

Thismeansabandoning

automaticsearcheswithbig

ADVERTISING

Alan Williams

Advertising, Distribution &

Publisher

t: 07970 671192

e: alan@business-action.co.uk

onlineretailersandinstead

searchingforlocalproducers

andsuppliers.

Tosupportthis,wehave

startedthe#ndevonXMAS

hasthag(page 11).Usethisto

promoteyourproductson

socialmediaandtosearchfor

giftsyouwanttobuy.

It’sfreetouse,butcan

boostourlocaleconomyand

savebusinessesandjobs.

PURPLE TUESDAY

PurpleTuesdayon3November

(page 10)istheannual

campaigntoalertbusinessesto

thevalueofthespending

powerofpeoplewith

disabilities–£274billionayear

–whichtheymightbemissing

iftheydon’tmaketheeffortto

EDITORIAL

Robert Zarywacz

Editor, Designer & Publisher

t: 07971 176044

e: robertz@business-action.co.uk

@robertz

provideaccessibleservice.

BusinessActionis

participatinginawebinaron

thedayhostedbyBeReady.

Youcanjointhewebinaror

viewarecordingofitlater.

Whywouldabusinessnot

wanttomakeminor

adjustmentstotapintothis

massivemarket?

BUSINESS ACTIVISTS

Didyouknowtheanswerto

everyquestionwhenyou

startedyourbusiness?

Doyouknoweverything

youneedtoknowabout

businessnow?

It’sunlikelyanyonecansay

yestoeitherquestionandwe

allneedreliablebusiness

advice.Butwhocanweask?

That’sthereasonwhywe’ve

launchedBusinessActivists

(page 12).

Thisisanew,regular

featurewhereexpertsin

specificfieldsofbusiness

answerreaders’questions.

Theaimistoprovidethe

businesssupportthatsomany

businessesneed,whichis

missing.Wehopethatno

longerwillyoufeelthereisno

onetoask.

Sendinyourquestionsand

wewilldoourutmostto

provideanswersorguideyou

tothesupportyouneed.

SUPPORT US

WestartedBusinessActionto

supporttheNorthDevon

businesscommunityandare

delightedwiththeresponse

overalmosttwoyears.

Weareverygratefultoall

ouradvertisers,pastand

present,whosesupportmeans

thatwecanofferexposureto

anybusinessinthearea,bigor

small.Indeed,inclusivityis

centraltoourpurpose.

Wearenoworganisingmore

activities,includingsupport

eventsandtraining.Ifyoufind

BusinessActionuseful,please

supportourwork.Evenour

starter£30annuallisting

packagecanmakeadifference

–see business-action.co.uk/

@businessactionm | Autumn 2020 | business action 1


NEWS

New managing director for

facilities management group

Facilities management

specialistBodenGrouphas

promotedAndrewBeagleyas

managingdirector.

Formerlycommercial

director,Andrewtakesoverthe

rolefromfounderSteveBoden,

whoismovingtogroup

chairman.BodenGroup

includesMechanical&

Electrical,Fire&Securityand

Constructiondivisionsin

additiontoitscoreFacilities

Managementoperations.

AndrewBeagleyjoined

BodenGroupin2014asa

quantitysurveyorinthe

Constructiondivisionwhile

alsobeingactivelyinvolved

withthecommercial

developmentofthegroup.

Duringthisperiod,he

developedopportunitiesfor

substantialgrowthleadingto

hispromotiontogroup

commercialmanager.

Followingthesuccessofits

MoDcontract,ledbyAndrew,

thegroupexpanded

significantly.Subsequently

promotedtocommercial

director,Andrewledthe

openingoftheAmesbury

office,expandingthegroup’s

customerbaseacrossWiltshire

andDorset.

AndrewBeagleysays:“Since

joiningBodenGroupIhave

adaptedmyapproachtoone

thatismoreclientfocusedand

servicedriven,consciously

evolvingwiththechangesin

theindustry.Iamconstantly

workingonthisbalancewithnot

onlyclientsbutalsoemployees.

Mygenuinebeliefisthatit’sthe

teamthatmakesabusiness

function,nottheindividual.

“Asmanagingdirector,Iwill

continuetopushthebusiness

forward,developingour

‘constantimprovement’culture.

BodenGrouphasthepotential

toexpandevenfurther;Iwant

toleadandbepartofan

organisationthatisconstantly

questioningwhywedowhatwe

doandstrivingtoimprove.”

■ Details08456460112or

bodengroup.co.uk

The Glover Stanbury team: (from left) sitting) partners Mark Shute,

Martin Chance, Katy Toms and Nigel Bennett;

standing – Toby Vanstone (manager) and Stephen Dean

Accountancy group’s

new appointments

Stephen Dean and Katy Toms

havebeenpromotedfrom

seniormanagerstopartnersat

GloverStanburyChartered

Accountants,followingthe

retirementofStevePearceand

BrianRoss.

BothStephenandKaty

joinedGloverStanburyafter

leavinguniversityand

completedtheirchartered

accountantstrainingwiththe

firm.Stephenqualifiedin2004

andcamethirdintheSouth

Westinhisfinalexams.Katy

qualifiedin2008andreceived

firstplaceintheSouthWestin

afinalstageexam.

PartnerMartinChancesays:

“Itisgreatnewsforthefuture

andcontinuityofservicefrom

GloverStanburythatwe

welcomeStephenandKatyas

partners.Botharehighly

qualifiedcharteredaccountants

andlookforwardtoserving

clientsbotholdandnew.”

■ Details01271375271/

01237471881or

gloverstanbury.co.uk

2 business action | Autumn 2020 | business-action.co.uk


HEADER NEWS

Manufacturer to invest £11.5m

TDK Corporationhas

announcedan£11.5million

investmentpackageto

redevelopitsTDK-Lambda

manufacturingfacilityin

Ilfracombe.Theinvestmentwill

bestagedoverthenextthreeand-a-halfyearstoincrease

productioncapacityby50%.

Theoriginalfactorywas

builtmorethan50yearsago

withfurtherexpansioninthe

mid-1980s.Whilethe

companyhasinvestedheavily

innewequipmentand

buildingupgradesoverthese

years,includingtheadditionof

a£1millionEMCCentrein

2019,itsaysitisnowtimeto

redevelopthesite.The

redevelopmentwillincrease

manufacturingspace,expand

R&Dfacilitiesandradically

overhaulandautomateend-toendmaterialflow.

Healthcare applications

TDK-Lambdahealthcare

powersuppliesareusedin

criticalmedicalandlaboratory

applicationsglobally.

“SincetheCOVID-19

outbreak,deliveryquantitiesto

certainhealthcareandbiodiagnosticcustomershave

increasedbysixtotenfold,”

saysGeoffWilby,managing

directorofTDK-LambdaUK.

AmongitsUK-designed

productsareTDK-Lambda’s

100WCUS100MEforportable

ventilators,its175W-ratedNV

seriesforventilators,300W

EFE300Mforvirusdetection,

550WVegamodularpower

supplyforCOVID-19swab

testingandQM5700W

modularpowersupplyfor

mobileX-rayequipment.

Researchsuggeststhatthe

globalpowersupplymarket

willgrowto$26billionby

2024,drivenbydigitalisation,

increasinghealthcaredemands

andtheadoptionofrenewable

energy.Withtheneedfor

trusted,dependablesuppliers

followingeventssuchasUSA/

Chinatradetariffsandthe

Covid-19pandemic,the

plannedexpansionwill

increasesupplychain

robustnessintheTDK-Lambda

manufacturingnetwork,

especiallyintheEuropean

market.

New facilities

TheredevelopmentofTDK-

Lambda’sIlfracombefacilitywill

increaseproductivitythrough

moreefficientuseofthesite.

Splitintofourstages,the

projectwillincrease

manufacturingfloorspaceby

46%andincreasetechnicalareas

by10%,colocatingthelatterto

improvecollaborationinnew

productintroduction(NPI)

fromconceptthroughtomass

New company appointments

GeoffWilby(picturedabove)recentlyassumedfull

responsibilityasmanagingdirectorofTDK-LambdaUK.

OtherappointmentsincludethepromotionofMartinCoates

toengineeringdirectorofTDK-LambdaUK.Martinjoinedthe

companyin2003asjuniordesignengineerandhasheldseveral

positionsincluding,mostrecently,engineeringprojectmanager.

ChrisPritchardhasjoinedthecompanyasfinancedirector.

Chrishasextensivefinanceexperienceintechnologyandenergyrelatedinternationalbusinesses.

“CongratulationstoMartinonhispromotionandwelcometo

Chrisforhisappointmenttotheboardofdirectors,”saysGeoff

Wilby.“Weareconfidentthattheirexperiencewillenableusto

continuedrivingthecompanyforwardandgrowourpositionin

themarket.”

production.Verticallean

storage(VLC),exploitingthe

heightofbuildingstominimise

footprint,andautomated

guidedvehicles(AGV)for

materialshandlingwillincrease

productivityby15%.Theywill

alsofreeupemployeestofocus

onothertasks.

Thenewfacilitywillalso

incorporatemany

environmentalimprovements,

rangingfromthereductionof

noisetoprogressinachieving

carbonneutrality.Ground

sourceheatpumps(eliminating

useofnaturalgas),solar

photovoltaics,procurementof

electricalenergyfrom

renewableresources,andheat

recoveryandwaterharvesting

willallplayapartinthis.

Investment in employees

Employeeswillbenefitfrom

improvedfacilities,includinga

newcanteen,newgymand

showers/changingfacilities,

andCovid-prooftoiletswith

separateentrancesandexits.

GeoffWilbyaddsthatthe

workforceishighlyskilled,

enablingemployeestoproduce

class-leadingproducts,andthat

thecompanycontinuesto

investinitspeople:“Wealways

trytopromotefromwithin.”

Thisincludessponsoring

candidatesthroughuniversity,

trainingapprentices,working

withlocalschoolsand

participatinginSTEMevents.

Inatimeofsucheconomic

uncertainty,TDK-Lambda’s

investmentplansareawelcome

boosttotheNorthDevon

manufacturingsector.

■ Details01271856600or

emea.lambda.tdk.com/uk/

@businessactionm | Autumn 2020 | business action 3


NEWNEWS

BUSINESS

Toy museum rekindles childhood memories

One of Lynton’snewest

attractionstakesvisitorsback

totheirchildhoodwithits

extensivecollectionofvintage

toysandgames.

LyntonToyMuseumwas

openedbyTonyandLorraine

BennettinApril2019and

includesawideselectionof

toys,mainlyfromthe1960sto

1980s,overtwofloors.Italso

includesatoyshopwhichsells

collectabletoysandgames.

Theideaforthetoymuseum

sprangfromTonybuyinghis

firstStarWarsfigure.Hehad

notownedoneasachildand

hispurchasedevelopedintoan

obsessiontocollecteveryone

oftheoriginalfigures.

“IneverhadthemwhenI

wasyoungandrealisedthere

wasawholesetsoIstarted

collectingthem,”saysTony.“I

sawothertoysIremembered

andstartedbringingmore

diversetoyshome.”

MeanwhileLorraineloved

herSindydollsandstarteda

collectiontorecreatethehouse

andfurnitureshehadenjoyed

asachild.

A well-known faceinthe

NorthDevonpropertysector

haslaunchedanewestate

agencybusiness.Michael

Adey,previouslyaresidential

managerataregional

propertyfirm,nowruns

MichaelAdeyProperty.

Michaelofferslocal

knowledgeandcontactsfrom

his14years’experiencealong

withafriendlyserviceandan

eyeforstylishpresentation.He

wasbornandraisedinNorth

DevonandlivesinUmberleigh

withhiswifeRebeccaand

three-year-oldsonJames.

Withninenewinstructions

sincethestartofSeptember,

hehasalreadyseensixsales

agreedonpropertiesinSouth

Molton,Chittlehamptonand

Umberleigh.

“It’sbeenanamazingstart,”

saysMichael,“andI’vebeen

overwhelmedwiththesupport

sofar.Ijustwantedtosay

thankyoutothosethathave

andarecomingmyway.It’s

muchappreciatedandI

wouldn'thaveabusiness

withoutyoursupport.

“It’sagreatfoundationto

TonyworkedforRolls

RoyceatFiltonfor30years

andbothLorraineandhe

wantedtomove,notleast

becausehistoycollectionhad

outgrowntheirthree-bedroom

houseinBristol.

Tony Bennett, co-founder of Lynton Toy Museum

New estate agency launches

startfromanditwillhelpme

introducemanynewideasto

thebusiness,sothe

presentationofmyportfolio

clients’propertiesisits

absolutebest.”

Michaelbelievesthe

Coronaviruspandemicand

resultingstampdutyholiday

hassparkedasurgeinthelocal

propertymarket,especially

amongbuyerslookingto

relocatetoNorthDevon.

“There’snodoubtthatmore

peoplearelookingtomoveto

thisarea,ashomeworking

“Wewantedacoastal

locationandvisitedlotsof

places.Wespottedthebuilding

inanestateagentsandsawthe

potential.”

Thecouplenowenjoyliving

inLynton,bothforitssenseof

becomesthenormratherthan

theexceptionandpeoplelook

forabetterlifestyle.

“However,thestampduty

holiday–notaxonthefirst

£500,000ofapurchaseuntil

theendofMarchnextyear–

hasalsokick-startedamassive

surgeinpeopletakingthe

opportunitytomovehouse.

Anyonewhoislookingto

upgradetheirfamilyhome,or

downsize,isfindingthatnow

isanexcellenttimetodoso.

“Thevibrantmarketalso

meansthathousesarebeing

communityandthebeautiful

scenery.

Themuseumhasproveda

bigsuccesswithvisitors,with

mostgivingpositivefeedback.

Manyvisitorsrecallowningor

seeingspecifictoysandTony

hasevenreceivedtoydonations.

In2019,themuseum

attractedmanyforeignvisitors,

butduetotravelrestrictions

visitorsin2020havebeen

mainlyfromtheUK.After

lockdown,JulyandAugust

wereexceptionallybusy.

Theagerangeofvisitorsis

verywide,aspeopleremember

owningthetoysthemselvesor

havingboughtthemfortheir

ownchildren.AswellasFuzzy

FeltandSpaceHoppers,thereis

alsoElsafromFrozentointerest

today’schildren.Therearealso

earlyZX81andCommodore64

homecomputers.

LyntonToyMuseumhas

quicklyestablisheditselfasa

valuablevisitorattractioninthe

townandisopentovisitors

mostoftheyear.

■ Details01598752096or

lyntontoymuseum.co.uk

boughtquickly,oftencloseto

orevenabovearealisticasking

price.Soit’sanexcitingtime

forvendors,purchasersand

agents.Longmayitcontinue!”

Michaelisenjoyingthe

freedomtorunanagencyina

modernandinnovativeway,

andismakingthemostof

digitalmarketingopportunities

andtechniques.

“Alongwithchangesinour

societycomesachangingface

ofestateagency.Whilesome

agentshavebeenslowto

adapt,myagencyisallabout

themodernapproach.

“Irecognisetheimportance

ofonlinepresentation–as

withmanybusinesses,the

internetisrevolutionising

estateagency.Partofmy

missionistoportraymy

clients’propertyinitsbest

possiblelight,usingmyown

professionalphotography.It’s

goodforgeneratinginterest

andsecuringsalesand,ifthis

firstmonthisanythingtogo

by,it’sanapproachwhich

seemslikeit’sgoingtowork.”

■ Details01769571152or

michaeladey.co.uk

4 business action | Autumn 2020 | business-action.co.uk


ACCOUNTANTS

Cranford Business Services

Bideford

t: 07896 204857

w: accountsindevon.co.uk

Gareth Pollard Accountancy Services

Holsworthy

t: 01409 254817

w: garethpollardaccountancy

services.com

Glover Stanbury

Barnstaple & Bideford

t: 01271 375271 / 01237 471881

w: gloverstanbury.co.uk

ANTIQUE MAPS & CHARTS

Old Folding Maps

South Molton

t: 01769 573935

w: foldingmaps.co.uk

ARCHITECTS

Sam Nolan RIBA Architect

North Devon & UK

t: 01271 325 236

w: northdevonarchitects.com

AUCTIONEERS

Torridge Auctions

Bideford

t: 01237 471955

w: torridgeauctions.co.uk

BRANDING & DESIGN

BrandLanterns

Barnstaple

t: 01271 372620

w: brandlanterns.co.uk

BREWERY

GT Ales

Chivenor

t: 01271 267420

w: gtales.co.uk

BUILDING SUPPLIES

Heritage Cob and Lime

Bideford

t: 01237 477431

w: heritagecobandlime.com

RGB Building Supplies

Branches in Barnstaple, Bideford,

Hatherleigh, Holsworthy,

Ilfracombe, Okehampton, South

Molton, Tiverton

w: rgbltd.co.uk

BUSINESS ADVISORS

Susie Kevern

North Devon

t: 07801 199671

w: poundlane.co.uk

BUSINESS SUPPORT

Be Ready Employer Hub

Devon

t: 01392 241124

w: readydevon.org.uk

COMMERCIAL PROPERTY

James Doble Commercial

North Devon

t: 01237 424053

w: jd-commercial.co.uk

CONSTRUCTION

Advanced Scaffolding

Barnstaple

t: 01271 321100

w: advancedscaffoldingltd.co.uk

COPIERS & PRINTERS

Clarity Copiers North Devon

Barnstaple & North Devon

t: 01271 374061

w: claritynorthdevon.co.uk

DIRECTORY

Listings £30 for 12 months

COPYWRITING & MARKETING

Zarywacz

North Devon & UK

t: 01271 879100

w: z2z.com

COUNSELLING & PSYCHOTHERAPY

North Devon Counselling

Barnstaple

t: 07872 501606

w: northdevoncounselling.co.uk

DINING

Terrace Tapas & Wine Bar

Ilfracombe

t: 01271 863482

w: terracetapasbar.co.uk

The Royal George

Appledore

t: 01237 424 138

w: trgpub.co.uk

FINANCIAL ADVISERS

D Scott Financial

Bideford

t: 01237 426450

w: dscottfinancial.co.uk

Philip J Milton & Co Plc

Barnstaple

t: 01271 344300

w: miltonpj.net

GARDENING & LANDSCAPING

AB SEA Services

Torrington

t: 07799 478318

w: abseaservices.com

HEALTH & FITNESS

Kula Fitness Studio

Ilfracombe High Street

t: 07923 142457

w: kulafitness.co.uk

HEALTH & SAFETY

Safety Supplies Direct

Barnstaple

t: 01271 377558

w: safetysuppliesdirect.co.uk

HOLIDAY COTTAGES

Marsdens Devon Cottages

North Devon

t: 01271 813777

w: marsdens.co.uk

HOTELS

The Carlton

Ilfracombe

t: 01271 862446

w: ilfracombecarlton.co.uk

HUMAN RESOURCES

Fitzgerald HR

Barnstaple, Exeter, London &

Wellington

t: 01271 859267

w: fitzgeraldhr.co.uk

HYPNOTHERAPY

New Life Hypnotherapy

South Molton

t: 01769 57471

w: newlifehypnotherapy.org

INSURANCE

Together Insurance Solutions

Barnstaple

t: 01271 347147

w: togetherinsurancesolutions.co.uk

INTERNATIONAL TRADE SUPPORT

International Trade Matters Ltd

Bampton

t: 01398 332881

w: internationaltradematters.com

LOCKSMITHS

MJS Locksmith

Bideford

t: 07532 139388

w: northdevonlocksmith.co.uk

SW Locksmiths

Holsworthy / Bude

t: 01409 255533

w: swlocksmiths.com

MANUFACTURERS

The Clovelly Soap Company

Clovelly

t: 01237 432280

w: theclovellysoapcompany.com

NETWORKING GROUPS

Business Networking in Barnstaple

Barnstaple

t: 0843 289 1339

w: bnibarnstaple.co.uk

Devon Partnerships

Devon

t: 07393 149855

w: devonpartnerships.co.uk

North Devon Networking Group

Barnstaple

w: northdevonnetworking.co.uk

Rise

Barnstaple

e: martin@duchyifa.co.uk

Torridge Business Network

Westward Ho!

w: torridgebusinessnetwork.co.uk

OFFICE SUPPLIES

South West Office Supplies

North Devon

t: 01271 889337

w: swofficesupplies.co.uk

PACKAGING

Atlas Packaging

Barnstaple

t: 01271 344055

w: atlaspackaging.co.uk

BOOK YOUR £30 LISTING NOW AT needitfindit.uk

➤ Listinginsixissuesof

magazinewithbusiness

nameandcategory,phone

number,websiteandtown.

➤ 12-monthonlinelistingat

needitfindit.ukNorth

DevonBusinessDirectory

withbusinessnameand

category,logo,phone

number,address,linksto

websiteandsocialmedia,

descriptionandlogo.

➤ 6issuesofmagazinemailed

directtoyourUKaddress.

PHOTOGRAPHY

Tarkatography

Westward Ho!

t: 07977 414798

w: tarkatography.co.uk

PRINTING

Jamaica Press

Buckland Brewer

t: 01237 452333

w: jamaicapress.co.uk

RECRUITMENT

Cooper Golding

Barnstaple

t: 01271 349745

w: coopergolding.co.uk

Simple Recruitment

Bideford

t: 01237 439500

w: simplerecruitmentltd.co.uk

RETAILERS

Darlings Natural Health

Ilfracombe

t: 01271 867775

w: darlingsnaturalhealth.com

Ilfracombe Chocolate Emporium

Ilfracombe

t: 01271 867193

w: ilfracombechocolateemporium.co.uk

SHEDS

SHEDS 4 you

Bideford

t: 01237 459193

w: sheds4you.co.uk

SIGNS

The Sign Maker

High Bickington

t: 01769 561355

w: sign-maker.net

SOLICITORS

Slee Blackwell Solicitors

Barnstaple, Bideford, Braunton,

South Molton

t: 0808 139 1606

w: sleeblackwell.co.uk

SPORTS EQUIPMENT

Aramis Rugby

South Molton

t: 01769 550284

w: aramisrugby.co.uk

TELECOMS

Zero7

Barnstaple

t: 01271 370707

w: zr7.co

TRAVEL AGENTS

Clare Flint – Travel Counsellors

North Devon & UK

t: 01271 828990

w: travelcounsellors.co.uk/clare.flint

WEB SITES & DIGITAL

Itseeze North Devon

North Devon

t: 07890 633458

w: itseeze-northdevon.co.uk

Peak Online

Bideford

t: 01237 721256

w: northdevon.peak-online.uk.com

WELDING & SANDBLASTING

Nott’s Welding

Ilfracombe & North Devon

t: 07706 595955

WILLS

Wills at Home

West Yelland

t: 01271 860105

w: wills-athome.co.uk

@businessactionm | Autumn 2020 | business action 5


CONSTRUCTION

NEW BUSINESS

Building a new business from scratch

While previous generations

oftenhadthesamejobforlife,

futuregenerationsarelikelyto

changecareersfrequently.

After14yearsofphysically

demandingworkonNHS

ambulancesinTaunton,Di

Gallantneededacareerchange.

Theideaforherownbusiness

camefromfindinganoaklimb

whiledogwalking.Dihas

alwayslovedfurnitureandwas

lookingforastylishscratcher

forhercatssodecidedtomake

herownoutoftheoaklimb.

“Igotsomanycomments

andpeoplesaidIshouldmake

abusinessoutofit,”saysDi.

“SoIdid.”

Di Gallant working on her products

DilaunchedSophisticated

Scratchin2017andthe

businessgrewrapidlyfromthe

startuntilsoonherpremises

weretoosmall.In2019,Diand

herhusbandMarkmovedto

LittleSilver,nearCadeleigh,

wherebiggerpremisesnow

enablehertostoretheseasoned

oaksheworksintoproducts.

Drawing on experience

Diacquiredmanyoftheskills

formanufacturinghercattrees

andscratchersfromexperience

ofrenovatinghouseswith

Mark,whohasbuilthousesin

hisnativeCanada.

Shehasteamedupwith

Di Gallant with Scamper modelling a Sophisticated Scratch cat tree

localfarmersandneighboursto

acquirehersupplyofseasoned

oakandapplewood.Shealso

workswithlocalsuppliers,

includingLamblandof

Ilfracombe,whosupplyhigh

qualitysheepskinbedtoppers.

“Iamverypassionateabout

itandstartedoutseeingwhere

itwouldgo,”saysDi.

Exporting worldwide

“IstartedwithaFacebookpage

andamnowshipping

worldwide.Therearealotof

peoplewhowantgoodfurniture

fortheircatsintheirhouse.Our

productsaretotallybespoke–

everysinglepieceisindividual.”

Dinowexports

SophisticatedScratch’s

premiumproductsrightacross

theworldtocountries

includingtheUnitedStates,

Gibraltar,France,Belgium,

IrelandandChina.

“Exportshappened

naturally,”explainsDi.“We

targetedAmericabecausethe

oakhereisdifferenttothe

woodoverthere.”

Injustthreeyears,Dihas

builtasolidbusinessby

identifyinganicheand

developingbespokeproductsto

satisfythismarketworldwide.

■ Details01884855713or

sophisticatedscratch.co.uk

6 business action | Autumn 2020 | business-action.co.uk


HEADER NEWS

Hotel open for winter and Christmas dining

Comingoutofthespring

lockdowntookeffortand

focusfortheteamatThe

CarltonHotel,Ilfracombe.

Unsurprisingly,hotelowner

EliotSeabourn-Wrensays,“It

feltlikestartingthebusiness

fromscratch,withthe

complicationofanational

pandemic.”

Thebusinesshadcontinued

totradewithaweekenddeli

deliveryservicethrough

lockdown,principallyto

ensuretheCarltonnamewas

outthereastheteamwere

furloughed.

Understandingthenew

CovidSaferules(both

guidanceandlegislative),

writingbespokerisk

assessmentsandtrainingthe

teaminthesebecameparamount.Newequipment,

chemicalsandprocedures

werealladdedtothereopeningmix.

“Beingpartofseveraltrade

associationsmadethesetasks

easier,astheythemselves

distilledthesalientandkey

pointsforus,”continuesEliot.

AB SEA Serviceswon

BusinessAction’sfirstDigital

andOnlineAchievement

Awardearlierthisyearandits

investmentindevelopingits

digitalserviceshaspaidoff.

Co-ownerAlexandra

Stapletonsays:“Ben(Clisby)

hasbeenvery,verybusyandwe

arestillreallybusy.”

Thebusinesswontheaward

foritsinnovativeonlinegarden

quotationanddesignservices,

whichnowgeneratethe

majorityofitswork.

“Weget90%ofourquotes

throughthedigitalservice.It’s

doingwhatwewantittodo.

“Webelievethatifwecan

getquotesoutquicklyand

communicatequicker,weare

morelikelytogetthebusiness.

Alotofclientswantthework

donenowandifweprovefrom

dayonethatweareontheball,

peoplearemorelikelytogo

withus.”

Alexandraaddsthatpeople

don’twanttowaitfor

tradespeoplewhotakeweeksto

returncalls.

“Wearealwaysontheendof

North Devon hospitality businesses continue to face tough

challenges. Owners Eliot Seabourn-Wren and Michael Rebeiro, who

have managed a £1.7 million investment programme in the Carlton

Hotel in Ilfracombe, explain what their year has been like and how

they have prepared for winter and Christmas trading

“Thereisnodoubtthat

tradehasbeenexceptionally

briskfromJulythroughtoend

ofSeptember.However,the

impactofthefirstlockdown

meansyearonyeartradeis

down25%.Weakercustomer

confidencethisautumnand

winter,togetherwiththelack

ofregulardinner,danceand

Digital gardening

firm keeps busy

thephoneifclientsneedto

changeanything.Weneedtobe

versatileandflexible.”

Christmaspartynight

programmesmeansan

uncertainfewmonthsahead.”

Partner,MichaelRebeiro

adds,“Weremainopen

throughthewinter,andare

preparingalternativeFestive

DinnerPartymenus,which

areidealforgroupofsix

dininglimits.”

AlexandraandBen

launchedABSEAServicesin

Torringtonin2019after

AB SEA Services: (from left) Ben Clisby and Alexandra Stapleton

Consistencyisachallenge

inthecurrentclimate,but

onceagainTheCarltonis

offeringatraditional

ChristmasDaymenuofferto

non-residentsandisplanning

aNewYear’sEvedinnerwith

thefocusonthefoodrather

thanpartying.

Lookingatnewmarkets

andimprovingonline

presencemeanseventhough

businessisweakrightnow,

EliotandMichaelareinvesting

inSEO,awebsiterebuildand

othermarketinginitiatives.A

recentawardofKickstart

grantfundingthroughthe

SouthWestGrowthHubis

partlyunderwritingtheseand

theyareworkingwithtwo

localagenciestoimproveThe

Carlton’sonlinefootprint.

Eliotconcludes,“It’svital

thatourproductismaximised

tofurthertailorandpushour

offeronline.Covidhasmerely

broughtthissharplyintofocus

andescalatedaprocessthat

wasalreadyunderway.”

■ Details01271862446or

ilfracombecarlton.co.uk

movingtoNorthDevonfrom

London.Rightfromthe

beginning,theyfocusedon

howtheycouldtransform

gardeningmaintenanceand

designservicesusingonline

tools,unawarethatthesewould

beinvaluableduringlockdown.

Thecouplecontinueto

developtheirservicesand

Alexandraishandlingmoreof

themanagementanddesign,

whileBenexecutesthephysical

gardeningwork.Theyare

alwayslookingatfurtherways

toenhancethecustomer

experienceandmakeiteven

easierforpeople.

■ Details07799478318or

abseaservices.com

@businessactionm | Autumn 2020 | business action 7


Many professionalsneedto

completecontinuing

professionaldevelopment

(CPD)tomaintaintheirstatus

andupdatetheirskills.For

professionalsbasedinNorth

Devon,thechoiceoftraining

cansometimesbelimitedand

requiretraveltoBristol,

Plymouthorothercitiesto

completenecessarytraining.

Inordertoprovideawider

choiceoflocalCPDtrainingfor

counsellorsinNorthDevonso

thattheydon’thavetotravel,

JudyBleeandKellySmithhave

recentlylaunchedDevon

CounsellingTraining.

Qualified counsellors

JudyandKellyareboth

qualifiedandexperienced

counsellorswhohaveworked

alongsideeachotherforfive

years.Bothteach,are

psychologygraduatesandare

accreditedbytheNational

CounsellingAssociation.

Duringlockdown,Judyand

Kellydecidedtoworkona

projecttogether.They

identifiedagapintheprovision

ofCPDtrainingfor

counsellors,whoneedto

complete30hoursoftraininga

TRAINING

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Professional training for

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You’ve never needed to advertise more than you do now

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year,whichledtothemto

establishthenewbusiness.

“Wewanttoprovidecourses

foranyoneinahelping

profession,fromhealthcare

professionalstoteachers,

parentsorpeopleinany

supportingroleorinterestedin

mentalhealth,”saysKelly.

DevonCounsellingTraining

ranitsfirstcourseon4October

inBarnstapleandhasa

scheduleofworkshopsonits

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Devon Counselling Training: (from left) Judy Blee and Kelly Smith

andnetwork,aswellastomeet

currentsocialdistancing

requirements.Mostworkshops

contribute6.5hourstowards

delegates’CPDtotals.

Range of topics

Coursetopicsinclude‘Building

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towardsamorerobust

approachtoavoidcompassion

fatigueand/orburnout;

MindfulnessandtheVagus

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foranyonelivingwithanxiety,

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Theyarealsodeveloping

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Positive response

JudyandKellyaredelighted

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initialworkshops,with

delegatespleasedthatthereis

moretrainingavailablelocally.

Theyalsohopetocreatealocal

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Kellyaddsthatthe

workshopsareopentoanyone:

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theycancometoourcourses

andthattheyarenotjustfor

professionals.Ouraimisto

educatepeopleinwellness.”

■ Detailsfromthewebsiteat

devoncounsellingtraining.co.uk

Payment options

Pay in full or by

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Put yourself in front of

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Book online at business-action.co.uk/plans or call Alan on 07970 671192

8 business action | Autumn 2020 | business-action.co.uk


PUBLICITY HEADER

It might be the greatest

invention ever,butthewheel

isthecauseofsomeofour

biggestproblems:traffic

congestion,roadaccidents,

pollutionandmore.Just

becauseit’susefulsometimes

doesnotmeanit’salwaysthe

bestoption.Walkingoften

remainspreferable.

Andthat’sthebiggestissue

withtechnology.Weknowthat

itcanbevaluablewhenapplied

appropriately,butitcanalsobe

disruptive,devourbudgetsand

killproductivity.

In1964,IBMlaunchedits

MT/STword-processing

systemwhichclaimedto

improveproductivityby50%

bycomposing150wordsa

minuteerrorfree.Today,afifth

ofbusinessleadersbelieve

fixingprintermalfunctionsisa

toptimewasterfortheir

employees,whilescreenshots

ofhilariousautocorrectfailures

rackupmillionsofviews.

Ensuringyouadoptonly

thetechnologythatworksfor

youandditchthatwhich

worksagainstyouisof

paramountimportancewhen

everyonefromgovernmentto

ITprovidersarepushingusto

‘godigital’withouraccounts,

administration,customer

service,marketingand

everythingelse.

Technologyisjustanother

tool.Animperfecttool.We

foundthisoutfromresearch

whenwriting50blogsforan

ITservicescompany

explainingwhyclientsneedto

paythemtosortouttheir

technologydisasters.

Advising or selling?

Amajorchallengewhen

assessingtechnologyisfinding

unbiasedadvice.Likeother

sectorswheresuppliersgive

adviceinordertosell,

technologyanddigital

Splat!

Don’t let technology

crush your business

Technology offers many potential benefits, but can also damage your

business when used inappropriately. Coronavirus has accelerated

the call to ‘go digital’ to reduce costs and improve productivity, but

decades of experience show that technology often not only fails to

deliver its promise, but causes unforeseen problems which need

fixing. Robert Zarywacz, a business IT correspondent for many years,

considers how to ensure technology works for your business

providershaveavestedinterest

inrecommendingtheirown

productsandservices.

Problemscouldarisewhen

yousubscribetoaservicehere

for£30amonth,takeouta

plantherefor£20amonthand

endupspendingthousandsof

poundsayearforproducts

thatmightnotbedelivering

theefficienciesorfeaturesyou

thoughttheywould.

Appropriate technology?

Themaincriterioniswhether

thetechnologyyouare

consideringmatchesyour

actualbusinessneeds.After

all,youwouldn’tbuyan

articulatedlorryfordeliveries

requiringasmallvan.

Anexampleofthisisweb

sitetechnology.Ihaveseena

numberofdigitalagencies

publiclyderidefreeorlowcostwebsiteservicesinfavour

ofwebsitesbuiltwiththeir

preferredsophisticated

platform,forwhichthey

chargeconsiderablymore.The

keyquestionis:doesthe

serviceuseddelivereverything

thebusinessneeds?Ifitdoes,

whyditchittopaymore?

Remembertoothatthe

foundationofmanywebsites

isthebusinessmessage.Thisis

bestcommunicatedbyhigh

qualitytextandimagery.If

youdon’tstartwiththese,not

evenanexpensivewebsite

platformcanimprovethem.

Tap into appropriate technology

1. Focus on what you need IT to do for you, not what it CAN do

2. Keep simplicity in mind and take your time when purchasing

3. If your adviser recommends and can supply products /

services to you, check these out independently

4. Ask other businesses what they use and like

5. Don’t be afraid to NOT use technology if you don’t need it

6. Share your technology experience with others to help them

Whereabusinessneedsa

large,transactionalwebsite

withadvancedfeatures,amore

sophisticatedplatformis

nearlyalwaysanecessity.

Overtheyears,we’vefound

thatmostweb-building

productsandplatforms

remainriddledwithfaultsor

gaps,oftenrequiringalook

underthebonnettofix

problemswithhandcoding.

Howdoyouknowthatthe

platformyou’vebeen

recommendedwillworkwell

andnotcauseyouongoing

problems?Asearchofonline

forumscanoftenrevealmany

commonproblems.

Howbusinessesuseweb

sitesvariesconsiderablyand

payingmoreforunnecessary

featuresisnotasound

businessdecision.

Is technology useful?

Alwaysrememberthat,like

anytool,theaimoftechnology

istohelpus.Theright

technologycanbeveryuseful.

Ifyoufeeloverwhelmedby

thechoiceoftechnology

available,takeyourtimewhen

selectinganewaccounting

package,cloudback-upor

customerdatabasesystem.

Andgetasecond,orthird,

opinionfromotherusers.

Learnfromtheirexperienceof

anyglitchesorfeaturesthat

don’tworktoavoidpayingfor

thewrongtechnologyforyour

business.Andsatisfyyourself

thatyouwillactuallyuseit–

don’tpayforsomethingthatis

toocumbersometouse.

Technologycan’tsolveall

problems,butitcanimprove

everydaybusinesslifealot.

Whenyouselecttheright

technology,youcanenjoy

usingitandyourbusinesswill

benefitfromit.

■ Details01271879100

orz2z.com

@businessactionm | Autumn 2020 | business action 9


PURPLE HEADER POUNDS

Access billion

Tap into £274b of consumer

spending on Purple Tuesday

Are you Ready for Purple

Tuesday?

Would you like to have

customers with a spending

power of £274 billion per year

in the UK?

Or access to 7.1 million online

customers who spend £3,640

on average each year?

Then join us to find out what

Purple Tuesday and the

Purple Pound is all about!

What is Purple Tuesday?

It’sanannualnational

campaignaimedatgettingusto

thinkabouttheneedsof

disabledpeopleascustomers

andhowwecanchangetheir

customerexperience.

Primarilyfocusedonretail–

butalsovitalforanybusiness

thatsellsonline–Purple

Tuesdaypromotesbusinesses

whohaveamadepublic

commitmenttochangetheir

customerserviceapproachfor

disabledcustomers.

LedbyMikeAdams,chief

executiveofPurple,Purple

Tuesdayhighlightsthe

commercialvalueofdoingthe

rightthingforcustomerswith

disabilities.

Didyouknowthatinthe

UKafifthofthepopulation

haveadisability?Andtogether

withtheirfamiliesandfriends,

Every business has the potential to access markets worth billions of pounds a year, whether you run a

small shop or manage a factory with hundreds of employees. Even in times of recession, people still

spend immense sums of money and some businesses increase their success. There are millions of sales

opportunities available to you right now and on these pages we focus on three initiatives to help you

benefit from accessing those markets

disabledpeoplehavespending

powervaluedat£274billion?

Butlessthan10%of

businessesintheUKknow

howtoaccessthisPurple

Poundmarket.Notonlyisit

hugelyfrustratingfordisabled

people,itisalsoabig

commercialopportunitythat

manybusinessescontinueto

ignore.

It’s about service

PurpleTuesdayoffersachance

forbusinesstoseethatit’snot

justaboutdoingtherightthing

(legallyandethically),buta

waytogenerateincomeinan

increasinglydifficulteconomy.

Especiallyasdisabledpeople

haveaconstantfighttofind

goodcustomerservice,sothat

whentheydo,theywillbeyour

mostloyalcustomers.

AsCovidhasforcedmany

businessestogeneratemore

incomeviatheinternet,here’sa

verygoodreasontounderstand

howtobecomeasaccessibleas

possibleonline.

Researchin2018

highlightedhow14.5%ofthe

UK’s48millionadultsusing

theinternetweredisabledusers

whoneededhelptoaccessweb

sites.Andwherewebsiteswere

accessibleforthem,theyspent

£24.8billion.

What is Purple Tuesday?

Purple Tuesdayisabout

creatingastepchange

improvementintheawareness

ofthevalueandneedsof

disabledcustomers.Itisabout

makingthecustomer

experienceaccessible.

Participatingorganisations

makepubliccommitments(a

minimumofonenewactivity

orinitiative)toensurethey

makesustainablechanges.

Themainaimisto

encouragebusinessestoopen

uptheirproductsandservices

tothedisabilitymarketfor365

daysayear.

■ Detailspurpletuesday.org.uk

FREE WEBINAR 2-3PM TUESDAY 3 NOVEMBER

HostedbytheBeReadyEmployerHub,ourwebinaronTuesday

3Novemberfrom2to3pmwillfeatureapanelofbusiness

peoplewhowillsharetheirexperienceofmakingcustomer

serviceaccessible–seebelow.Pluspracticaltipsonhowtomake

yourbusinessmoreaccessibletoo.It’seasierthanyouthink!

Registerat eventbrite.co.uk/e/purple-tuesday-webinar-growyour-business-with-the-purple-pound-tickets-126402745013

BusinessActioneditor Robert

Zarywaczhaslivedwith

Crohn’sdiseaseforalmost50

years.Aninvisiblecondition,

itimpactshowhetravelsand

hischoiceoffood,which

determineswherehecaneat.

Aseditor,Robertiskeento

supportdisabledpeopleboth

asconsumersandin

developingrewardingcareers.

Sue WindleyfromtheBe

ReadyEmployerHub,who

willexplainhowtomakeyour

shoppingexperiencesmore

accessibleforeveryone–how

toattractthoseloyal

customerswhospend£3,640

onlineeachyear.

Denise Ansteysharesher

experienceasanawardwinningdesigner,named

BritishFemaleInventorand

Innovator2009,whohas

appearedonDragons’Den

andWorkingLunch.Deniseis

managingdirectorofHeartfelt

Products,aNorthDevon

businessthatmanufactures

productsrangingfromface

coveringstosensoryproducts

forpeoplewithdementia.

Don’tworryifyoumissPurpleTuesday,youcanwatcha

recordingofthewebinarafterwards.

Also,theaimofPurpleTuesdayistohelpyoutoprovide

serviceto–andsellto–customerswithdisabilitieseverydayof

theyear.Theeasieryoucanmakeitforpeoplewithdisabilitiesto

buyfromyou,themoretheywillwanttobuyfromyou.

Everyonewins!

JOIN THE WEBINAR AT READYDEVON.ORG.UK

10 business action | Autumn 2020 | business-action.co.uk


#NDEVONXMAS HEADER

pound markets

Take part in three free initiatives: Purple Tuesday – how to access the £274 billion disability market;

Small Business Saturday – the drive to promote small and local businesses every day of the year;

#ndevonxmas – the campaign to persuade North Devon consumers to use local businesses when

shopping for Christmas. Each campaign offers something for every North Devon business, including free

resources to help you sell

Buy and sell locally this Christmas with #ndevonXMAS hashtag

Christmas iswhenmany

businessesmakemostoftheir

salesfortheyear.Whatever

youropiniononthis,lotsof

peoplebuygiftsforfamilyand

friends,preparespecialfoodfor

theholidayandspendtime

witheachother.

Christmas2020will

inevitablybedifferentto

previousyears:somepeople

willhaveverylittletospend,

whileotherswillhavealotof

disposableincome.

Thedisruptioncausedby

Coronaviruscreatesabig

opportunitytochangebuying

habitsandforNorthDevon

businessesthiscanmean

encouragingmorepeopleto

abandonbigretailersandbuy

fromlocalbusinesses.

Butisn’tinternetshoppingwith

abigonlineretailermore

convenientthanlocalshops?

Notnowthat,asaresultof

lockdown,manysmall

businesseshaveopenedor

improvedtheironlinestores.

Somebusinessesevenletyou

orderviamessagingon

FacebookorInstagram.

Manysmallbusinessesare

moreflexiblethanbigretailers,

whoofferlimiteddeliveryslots.

Andtheyareoftenmore

considerateforcustomerswith

specialneeds.

Whenwesupportlocal

businesses,moremoneystays

inthelocaleconomytosupport

NorthDevonjobs,familiesand

communities.

Use the hashtag

Tomakeeveryoneawareofthe

needtobuylocal,we’ve

introducedthe #ndevonXMAS

hashtag.

Whenyouarepromoting

yourproductsandservicesin

therun-uptoChristmas,add

#ndevonXMAStoyoursocial

mediaposts.

Itonlytakesafewseconds,

butcanhelpcustomersfind

yourbusinessandbuyfrom

you–anditcostsyounothing.

Find North Devon gifts

Asconsumersourselves,search

for #ndevonXMASproducts

andservicesonsocialmedia

channelswhenyouare

shoppingforpresents,foodor

otherfestivepurchases.

Andpersuadeyourfamily

andfriendstodothesameto

makeChristmasalocal

celebrationbysupportingour

businesscommunity.

Search for local goods

Ifyoucan’tfindwhatyouwant

usingthehashtag,searchfora

productusingndevon,North

DevonorDevontoidentify

suppliersintheareaorcounty.

Youwillbesurprisedathow

muchisreadilyavailablefrom

localbusinesses.

Resharing your posts

BusinessActionwillbe

resharingsocialmediaposts

usingthe #ndevonXMAS

hashtag.Followouraccounts

belowformoreexposure.

TWITTER @BUSINESSACTIONM•FACEBOOK @BUSINESSACTIONMAG•INSTAGRAM @BUSINESSACTIONUK

Small Business SaturdayUK

isreturningonSaturday5

December2020.

Thisisagrassroots,noncommercialcampaignto

highlightsmallbusiness

successandencourage

consumerstoshoplocaland

supportsmallbusinessesin

theircommunities.

Thedayitselftakesplaceon

thefirstSaturdayinDecember

eachyear,butthecampaign,

sponsoredbyAmerican

Express,aimstoachievea

lastingimpactonsmall

businessesallyearround.

Tap into £800m of consumer

spending on #SmallBizSatUK

OnSmallBusiness

Saturday,customersacrossthe

UKgooutandsupportall

typesofsmallbusinesses,

online,inofficesandinstores.

Manysmallbusinessestake

partinthedaybyhosting

eventsandofferingdiscounts.

Anysmallbusinesscantake

partforfreeandthecampaign

wantseverykindofsmall

businesstogetinvolved,

whetheryouareafamily

business,localshop,online

business,wholesaler,business

serviceorsmallmanufacturer.

In2019,consumersspent

anestimated£800million

withsmallbusinessesacross

theUKonSmallBusiness

Saturdayandtherewasa

recordnumberof17.6million

peoplechoosingtoshopsmall

ontheday.

Anysmallbusinesscanjoin

thecampaignforfreeonlineat

smallbusinesssaturdayuk.com.

Signingupenablesyouto

addyourbusinesstotheSmall

BusinessFinder,whichenables

anyonetofindyouby

searchingforyourproductor

serviceandclickingstraight

throughtoyourwebsite.

Thecampaignalsoprovides

logostouseinyourprinted

materialandonyourwebsite

andsocialmedia,aswellasa

marketingpacktohelpyou

promoteyourbusiness.

Youcanmakeevenmoreof

thedaybycreatingyourown

eventorofferonSmall

BusinessSaturdaytoattract

morecustomerstoyourstore

orwebsite.

Thecampaigngenerates

hundredsofthousandsof

socialmediapostsbeforeand

ontheday,usingthe

#SmallBizSatUKhashtag.

SmallBiz100

Eachyear,thecampaign

selects100businessesfrom

aroundtheUKtopromotethe

campaign.In2019Business

Actionwaschosenasoneof

its#SmallBiz100andwe

representedNorthDevon

businessesattheannual

receptionattheHouseof

Lords.The#SmallBiz100have

alreadybeenselectedfor2020,

butweneedbusinessestoapply

nextsummertorepresent

NorthDevonin2021.

Social media

Followon:Twitter

@SmallBizSatUK;Facebook

@SmallBusinessSaturdayUK;

Instagram@smallbizsatuk

SIGN UP AT SMALLBUSINESSSATURDAYUK.COM

@businessactionm | Autumn 2020 | business action 11


north

devon

businessACTIVISTS

Q

Can

A Itdependswhatyoumean

byautomating.

Usuallythismeansadding

programstocloudaccounts

software(Xero,QuickBooks,

etc)tosavetimeprocessing

billsandinvoices.What’snotto

loveaboutthat?Butgetting

valueformoneyandforthe

timeyouspendiscrucial.

Iliketokeepthingssimple;

yourtimecostsmoneybutina

startup/microbusinessyou

willalwaysbedirectly

responsibleformakingsureall

thebillsgetpaid.Whatever

youdo,itisvitalthatyou

knowwhat’slikelytohappen

inthebankaccount.Whatbills

doyouneedtopayandwhen

doyouexpectcustomersto

payyou?

Soaccuraterecordsare

mostimportant.Youcando

thisonaspreadsheet,

especiallyifyouarenotVAT

registered.Actually,asimple

spreadsheetcanbethebest

toolevenwhenyouhavean

accountssystemaswell.

Whatyoumaynotrealiseis

thatnowmostaccounts

softwarewillautomatea

numberoftasksforyou.Itcan

linkdirectlytoyourbank,

offeringhugetimesavingson

MANAGEMENT ACCOUNTS

my micro business benefit from

automating our accounts or will it

waste too much time?

Susie Kevern

Chartered Management Accountant

PoundLane

t: 07801 199671

w: poundlane.co.uk

copyingdetailsfroma

statementaswellashelpingyou

keeptrackofwhichcustomers

havepaid.Inadditiontothis,

youcansetuprepeating

invoices,sendcustomer

statementsandseesummaries

ofoutstandingbillsaswellas

muchmoretosaveyoutime

andhelpyoustayontopof

yourfinances.

Thisisusuallygoodenough

formostmicrobusinesses;

goodvalueforboththemoney

andtimeinvolved.

Ask us a question

Send business questions you have by email to

ask@business-action.co.uk

Q

Why

did you

start Business

Activists?

A Duringthechallenging

eventsof2020,wehave

beenamazedbytheresilience

shownbysomanyNorth

Devonbusinesses.

Attitudeisachoice.Wecan

choosetobepessimisticand

giveuporwecanchoosetobe

optimisticandplantotake

advantageofwhenlifereturns

tothe‘newnormal’.

Knowledgeisalsokeyto

success.Itisnotaweaknessto

askforhelp.Nobodycanbean

expertineverythingand,I

knowfrommyown

experience,therearetimes

QMy company

has grown and

I wonder what

is the most taxefficient

way of

taking remuneration

as a director?

A Congratulationsonyour

success.Therearemany

waysofwithdrawing

remunerationfromyour

limitedcompany.

Ifyoutakesalary,youandit

sufferNIandyouPAYEtax

(thesearedeductibleagainst

thecompany’sCorporation

Tax).Youcandeclare

dividendsbutthesecansuffer

penalratesofIncomeTax.

Doesyourspouseworkfor

thebusiness? Thinkabout

payingher/himanda

pension. Doyouhavea

pensionplan? Youremployer

–thecompany–can

contributequiteusefulsums

toapensionforyou–it

receivesCorporationTax

reliefandyoupaynonethen

onthebenefit.

Haveyouthoughtaboutan

eco-friendlycaronthe

Business?Indeed,isthe

BUSINESS ACTIVISTS

BUSINESS FINANCE

Alan Williams

Advertising, Distribution &

Publisher

Business Action

t: 07970 671192

e: alan@business-action.co.uk

whenthehelpofanother

businessisvital.Thisiswhywe

havelaunchedBusiness

Activists.Alltheknowledge

requiredtorunabusinessis

hereinNorthDevon.

Wejustneedtoask.

Philip Milton

Managing Director

Philip J Milton & Company plc

t: 01271 344300

w: miltonpj.net

companypayingforallthe

sortsofeligiblethingswhich

youmayhavebeenfunding

privately? If‘it’canpaymore

ofthese,thenyoudon’tneed

theremuneration(andtaxon

that)topaythemgoing

forwards.

However,justbecauseitis

‘there’,don’tfeelyouhaveto

takethesurpluscashoutifyou

don’tneedit.Therearelongertermtaxconsequencesof

leavingmoneyinside,but

reallywhatyoushoulddois

seekanoverallreviewofyour

financeswithanindependent

financialadviserforguidance.

12 business action | Autumn 2020 | business-action.co.uk


Q&A ~ your business questions answered

north enterprise

growth

devon

news

innovation

& views

QWhat types of

insurance

should I look

for when I start my

business?

A Everystart-upbusinessis

differentanditis

importanttoconsiderthe

insurancecoversrequired.

Employer’sLiability

Insurance(coveringinjury,

illnessordamagetopersons

employed)isalegal

requirementforthemajorityof

businesseswithstaffandPublic

LiabilityInsurance(again,

coveringinjury,illnessor

propertydamage)isvitalifyou

areincontactwiththegeneral

public.Shouldyourbusiness

provideanadvice-ledservice,

thenitwouldbeprudentto

takeoutsomeformof

professionalindemnitycover.

Whetheryouworkfrom

homeoratbusinesspremises,

youmayalsowishtoconsider

insuringagainstaccidental

damage,lossortheftofphysical

equipment/property.This

couldbeitemssuchastools,

electronicequipment,stockor

generalcontents.(Ifthesewere

notinsuredandsubsequently

Q

Why

A Whiletherearewaysto

‘game’socialmedia

networkstoachieveinstant

results,thesearen’t

recommendedastheycould

costyouyouraccount.Don’t

spamuserswithlotsofsimilar

postssellingyourproduct,but

insteadcreatepoststhatwill

interestthem.

Manysuccessfulsocial

mediausersinvestalotoftime

andeffortinproducing

interestingcontentand

attractingfollowers.

Howcanyoudothis?

Identifywhatyouwantyour

activitytodoforyourbusiness

INSURANCE

MARKETING

Kevin Cobbledick

Director

Together Insurance Solutions

t: 01271 347147

w: togetherinsurancesolutions.co.uk

stolenordamaged,howwould

yourbusinesscontinuetotrade

oroperate?)

Thebestwaytooverview

therequirementsofanew

businessstart-up,istospeak

withaprofessionalindependent

insurancebrokerwhocannot

onlyguideandmakesureyou

navigateyourstatutory

requirements,butalsoprovide

solutionstokeepingyour

businessrunningintheeventof

apotentiallossorclaim.

am I not getting much response

after promoting my business on

Instagram for a month?

andlistthemesyoucanfocus

ontoachievethis.Createa

calendarofpostsforeach

themethattieinwithseasons

oreventssothatyoucanpost

regularlytomaintaininterest.

Instagramisavisual

channel,socreateoriginal,

stimulatingimagesandvideos

ofyourproducts,people,

premises,yourinterests,

environmentoranything

interesting.Showpeoplehow

yourbusinessworks,especially

ifyoupractiseacraftortrade,

toattract followersfromyour

targetmarket.

Followpeopleyouthink

QMy business is getting busy but I am

worried about recruiting a permanent

employee in the current climate. What

are my options?

A Giventhecurrentclimate

andmanybusinesses

feelingunsureofwhatthe

futuremightholdandthefact

thatthisyearanytrendsin

businesshavebeen

unrecognisablyskewed,there

isafeelingofnotwishingto

committopeopleona

permanentbasis.

Tocovertheseuncertain

increasesinworkloadandso

asnottoexhaustyourcurrent

workforce,atemporary,

flexiblelabouroptionisan

excellentmethodtohelpout

whenyouneeditmost.

Withtemporarywork,you

arenotmakingany

guarantees;usually

requirementsaredealtwith

weekbyweek,orbookings

madeforasetnumberof

weeks;hoursyourequire

coveringcanbedeterminedto

suityourneedsandallpayroll

andHRprotocolaredealtwith

byyouragencyofchoice.A

simpleweeklysupplierinvoice

basedonthenumberofhours

Robert Zarywacz

Partner

Zarywacz

t: 01271 879100

w: z2z.com

willbeinterestedinyour

businessandthosewho

interestyou.Like,shareand

commentontheirpoststo

buildrelationships.

Keepyourtoneofvoice

personalandfriendly,focuson

the‘social’aspectandmakeit

easyforpeopletocontactyou

orbuy.

EMPLOYMENT

Jayla Wilcox

Managing Director

Simple Recruitment

t: 01237 439500

w: simplerecruitmentltd.co.uk

workedandanagreedhourly

chargerateandyour

additionallabourresourceis

dealtwithswiftly,cost

effectivelywithno

commitmentfromyou.

Who can

you ask?

Business owners are not ‘born’

and must learn how to run a

business as they go along. It’s not

always clear who to ask when we

have questions about what to do.

Thank you to our Business

Activists for offering their time

and expertise to answer your

questions.

We publish their contact details,

as they are also happy to talk

through general enquiries and

offer guidance, although will

charge when you require them to

give specific professional advice.

IMPORTANT: The answers on this

page are intended as general

information. You should seek

specific professional advice

before taking any action in

relation to your own business.

@businessactionm | Autumn 2020 | business action 13


SOUTH NEWS MOLTON

Click for the affordable professional marketing you need

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Browsing for treasures in store

Think of French country,

pairedwithsomeEnglish

rustic,combinethiswitha

warmwelcomeandyouwill

haveatasteofwhattreasures

therearetoenticeyou.

Thisdescriptionontheweb

siteofSourcefortheGoose

offersaflavourofthestorein

SouthMolton,whichstocksa

selectionofvintageand

paintedfurniture,aswellasa

rangeofhomefurnishings.

Established13yearsago,

thestorewasacquiredbyJill

Cobleyfouryearsagowhen

thepreviousownerretired.

RunningSourcefortheGoose

hasgivenJillanewcreative

challengeandsheenjoysbeing

herownboss.

Whilethenatureofthe

storelendsitselftobrowsing,

Jillhasadaptedtothisyear’s

restrictionstomaintainthe

businessandtocontinue

providinganexperiencefor

customers.Manycustomers

liketopopinforachat,so

makingsuretheyfeelsafehas

beenapriority.Thishas

includedofferingclickand

collectorbookingatimeslot

sotheycanbrowsethestore

ontheirown.

Jill Cobley, proprietor of Source for the Goose in South Molton

IthasalsospurredJillto

makemoreuseofdigitaltools.

Thisincludesdevelopingher

onlinestore,whichhas

interiors,vintagehomewares,

gardenandfurniture

departments.Sourceforthe

Gooseisalsoastockistforthe

BraidedRugCompanyand

AnnieSloaneChalkPaint.As

wellaspaintingfurniture

herself,Jillnowoffersvirtual

chalkpaintworkshopsvia

Zoomforanyonewantingto

learnhowtopractisethisfor

themselves.Workshopsonthe

premisesareonholdforthe

timebeing.

Jillusessocialmediato

promotethestoreandhas

developedastrongfollowing

onFacebookandInstagram.

Shealsoconductsvirtualtours

sothatfollowerscan

experiencebrowsingwithout

beingpresentinthestore.This

enablescustomersliving

furtherafieldtokeepupwith

currentstock,asthestore

attractsnotonlylocalsbut

visitorsfromacrossthecounty

andbeyond.Somecustomers

popinontheirholidaysevery

year,makingitapointtovisit.

“Itrytomakeitmoreofan

experiencesothatpeoplecan

comeinandhaveachatand

findtheinspirationforthings

theycandointheirownhome.

Ilikethemtoleavefeelingthey

havehadalovelyexperience.”

Likemanystoreowners,Jill

isnottoosureaboutwhatit

willbepossibletoofferthis

Christmas,especiallyasso

manycommunityeventsare

notgoingaheadthisyear.

Alongwithotherbusinesses

inthetown,shedoesplanto

offerlatenightshoppingso

thatcustomershavemoretime

toshopandcanfeelmore

comfortable.Aswellasnew

andvintagefurnishingsand

homeware,chalkpaintand

workshopvouchersarejust

severalgiftselections.Orpop

inandbrowsethisstoreof

treasuresforyourself.

■ Details01769579483or

sourceforthegoose.com

14 business action | Autumn 2020 | business-action.co.uk


HOLSWORTHY NEGLIGENCE

Superb maps and illustrations: Phillip Burrough with a large-scale triptych map of London produced by Old Folding Maps

Bringing antique maps back to life

In the age of online map apps,

abusinessinSouthMolton

focusesonrestoringand

republishingrareandhistorical

mapsandillustrations.

OldFoldingMapsisafamily

businessestablishedinits

originalformmorethan40

yearsagobyPhillipBurrough.

TodayPhilliprescuesbattered

maps,oftenhundredsofyears

old,takingthemapartand

reassemblingthemand

reproducingmanyforfuture

generationstocherish.

From newsprint to maps

Philliphasdevelopedthe

businessfromverydifferent

beginnings,startingoutby

collectingwastenewspaperto

sellforrecyclinginthe1970s.

Oftenresidentswouldleave

books,mapsandotheritems

ontheirdoorstepsfor

collection,whichPhillipkept.

Thesehelpedhimwhenthe

priceofusedpapercollapsed

andheneededtoreplacehis

sourceofincome.He

discoveredthatbooksellers

wouldstripillustrationsfrom

oldbooksandsellthem

individually,makingfarmore

moneythantheywouldforthe

bookalone.

Phillipstartedselling

illustrationsinLondon’s

PetticoatLaneandopeneda

galleryandworkshoptomake

framedprints.Hehadalways

lovedgeographyandmaps,and

aftersellingamapalways

wishedthathehadkeptit.This

ledhimtoteachinghimselfto

restorevintagemapsandto

makehisre-issuesascloseto

theoriginalsaspossible.

Restoration skills

Manyofusthinkofmaps

purelyaspaper,butformerly

papermapsweredissectedand

fixedontoclothtoprotect

themandprolongtheirlives,

especiallywhentheywere

handledalotortakenoutand

aboutonjourneys.

“Ihavealwayslovedfolding

mapsbecausethesearethings

thatweretakenontheroad,”

saysPhillip.“Peoplealsowrote

onthem.”

Healsovaluesthe

workmanshipemployedto

createamap,especiallywhen

sometimesonlyasinglecopy

wasmade:“Iappreciatehow

theyweremade:theartistry,

theskill,theengraving,the

printing.Theremightnotbe

anotherone.”

Phillipwilltakeoldmaps

apartcarefully,restorethem

andlaythemonnewlinen,

usingmaterialsofthesameage

whereverpossible.Inaddition

torestoringtheoriginals,the

businessalsocreates

reproductionmapsusing

pigmentinksandarchival

paper,handlayingthemon

clothandsupplyingthemin

marbledslipcases.

OldFoldingMapsalso

hand-frameslargermaps,

producingitsownmouldings

andofferingachoiceoffinishes

andveneers.

Universal appeal

Althoughitmightseemthat

vintagemapsandillustrations

wouldhavealimitedappeal,

OldFoldingMapsattractsa

widerangeofcustomers,from

individualswantingamapof

theirhometowntoinstitutions

requiringlarge-scaleartworks.

Onitswebsite,customers

canbuyaffordablemapsthat

coverLondon,Britainandthe

world,aswellasmapscovering

themesfrompovertyandwar

togeology,industryand

communications.

Largermapsarealso

available,withimpressive

triptychsmeasuringmetresin

widthandheight.

Inadditiontomaps,thereis

aneclecticselectionofantique

illustrations,coveringtopics

fromanimalsandinsectsto

anatomy,botanicals,trees,

shipsandlighthouses,fruit,

vegetablesandmushrooms,as

wellasillustrationsfromMrs

Beeton’scookerywriting.

Worldwide interest

FromitsearlydaysintheSouth

East,OldFoldingMapsmoved

toSouthMoltonsixyearsago

whenPhillipandhisfamily

relocated.Phillipenjoysliving

andworkinghereandseesbig

opportunitiesforbusinessesto

developinNorthDevon.

Theworkshopisnow

locatedonWoodlands

EnterpriseCentreanddirect

salesaremadethroughtheweb

siteandsocialmedia,managed

byPhillip’sdaughter,Rachael.

Inpreviousyears,saleswere

alsomadeataselectionofbig

events,suchasRHSshows,the

HamptonCourtFlowerShow

andtheSpiritofChristmas,

althoughthesewerenotheld

thisyearduetoCoronavirus.

Thebusinessalsosupplies

mapstohighprofilecustomers

includingStanfords,theV&A

andothermuseums,and

exportsacrosstheworld,

includingtocustomersin

AmericaandJapan.

Abrowsethroughtheweb

sitewilltakeyouonajourney

backthroughhistoryand,

whetheryouareinterestedin

localhistoryorwant

illustrationsforyourhomeor

office,OldFoldingMapsoffers

arangeofsuperbartwork.

■ Details01769573935or

foldingmaps.co.uk

@businessactionm | Autumn 2020 | business action 15


I rarely read business books

becausefewarenottediousor

addanythingnew,butTony

Robinson’sbooksarea

differentmatter.

Iwasmentallyexhausted

fromworkingonabusiness

projectwhenIstartedtoread

TheHappipreneur,butits

energyreinvigoratedme

straightaway.Thisisnotsome

over-hypedmantraofaguru

orbusinesscoach;it’sthestory

ofarealperson–likeyouand

me–whohasexperiencedthe

upsanddowns,notjustof

business,butofalllife.This

shouldnotsurpriseus,as

businessisanintegralpart of

everydaylife.

TheHappipreneur–Why

#MicroBizMatters?isa

collaborationbetweenTony

andTarynLeeJohnston.

Tony’slifeisakintothelivesof

TobiasSmollet’spicaresque

heroesandTarynhasachieved

wondersbycreatingabook

thatembodiesthemeandering

courseofTony’slifewhile

progressingthenarrative.Part

biography,partbusiness

guide,eachchapterisfollowed

byquestionsTarynasks,

pickinguppointsinthetext,

whichTonythenanswers.

Invariably,theseanswermost

ofthequestionsraisedinthe

reader’smind.

Learning about business

Whiletherearecourses

teachingbusiness,Tony’s

experiencedemonstratesthat

theroadtobusinesssuccessis

rarelydirectandoftentakesus

aroundthehouses.Having

workedinbigcompaniesand

evenrisentochiefexecutiveof

AmwayintheUK,Tony’sfirst

businesspartner,ClareFrancis,

admitsthatwhentheyleftthe

corporateworldtostarttheir

ownbusinesstheywerenaïve:

“Havingbothcomefromlarge

corporatebackgrounds,they

thoughttheyknewwhat

businessesneeded.However,

therealitywasthattheydidn’t

haveaclue!”

Perhapswhatisso

refreshingaboutThe

Happipreneurisitsin-depth

discussionofworkandwhy

peoplechoosetostarttheir

ownbusinesses.

Tonyconcedesthatitis

possibletohaveasatisfying

jobinalargeorganisation,

BOOK REVIEW

When Business Action editor Robert Zarywacz first heard Tony

Robinson OBE speak at a networking event in Barnstaple some 14

years ago, he felt that Tony was the first person who understood

micro businesses and the support they need. When organising a

business event in Ilfracombe in 2017, Robert jumped at the chance to

invite Tony back to North Devon to present his one-man ‘Micro is

Magic Show’ at the Landmark Theatre. Now the enterprise champion

has published a new book and Robert could not wait to read it to

learn more about Tony’s life and his views on micro businesses

althoughtherealityisthat

mostjobsarenotfulfilling:

“Evenhighlypaidmanagers

canhavecrap,stressfuljobs.

40%ofbigbusinessemployees

areunderpressureand

unhappy.”

Hefirmlybelievesthat“the

reasonpeoplemostpeople

wanttostarttheirown

businessistocontroltheir

owndestiny”.

The right opportunity?

Justbecauseyoudostartor

runyourownbusinessdoes

notguaranteeyouhappiness

andTony’sexperiencewith

Amway,amultilevel

marketingcompany,makes

interestingreading.

Tonyconfirmsthatsome

“formatbusinessopportunities

areoversoldonincome

expenditureandtime

required”whichcanleavenew

businessownerstired,indebt

andfeelingjustaschainedto

abusinessastheydidwhen

theywereanemployee.Heis

alsoforthrightonsomeofthe

techniquesthatsomebusiness

opportunitysellersuseto

peddletheirplans:“The

wholedreambuilding,goal

setting,statustrappings,

winnersandlosersnonsense

foolsanawfullotofpeople.”

Tonydoesnotdismiss

directsellingormultilevel

marketingoutrightandhis

assessmentprovidesauseful

guideforanyoneconsidering

takingupsuchopportunities.

Poor government support

Tonyhaschampionedmicro

businessesfordecades,but

concedesthathisworkhas

hadlimitedsuccess,saying

that“he’sneverbeenableto

persuadeGovernmentto

learnfrommicrobusiness

ownersonanything”.

Hisassessmentof

governmentbusinesssupport

providedtoownersisboth

bleakandhonest:“They

alwaysgetitwrong.Imust

haveseenatleast20

government-fundedbusiness

growthschemesthathaven’t

delivered.MostGovernment

schemesarepatronising,tosay

theleast.”

Havingreportedon,and

hadinvolvementwith,such

schemesinNorthDevon,I

believeTonynailsthis.

Be happy!

Whilethebookdiscussesalot

ofwhatiswronginthe

businessworld,italso

celebratestheenjoymenttobe

foundinbusiness,especially

fromworkingwithpeople.

WhatcomesacrossisTony’s

enthusiasmforownersof

microbusinesses.Hisresearch

provesthatthey“providethe

mostnewjobs,innovation,

creativity,growthandsupport

forcommunities.”Justas

importantly,“theyprovide

happierandhealthier

workplaces”.Oneexampleisa

HighlandspubownerTony

interviewedwhotripled

turnoverby“investingintheir

barstaff–buildingahappy

team”.Thisisbecausewhenan

ownerisnotattheworkplace,

theyknowtheirhappy

employeeswilltakedecisions,

innovateandcontinuetogive

outstandingcare.

PerhapsthisiswhyTony’s

phrase“insearchofhappiness”

issoimportanttohim.

Overflowing with help

Nowatanagewhenmany

peopleretire,Tonyis

committedto“campaigning

formicrobusinessesuntilI

snuffit”.Hecontinuesto

promote#MicroBizMatters

dayandhis#payin30days

campaignandtosupportthe

#ExcludedUKinitiativetowin

helpforbusinessownersand

employeesignoredby

governmentCovidsupport.

Tony’sbookissopacked

withusefulmaterialthatthis

reviewbarelyscratchesthe

surface.Youneedtobuyit!

■ TheHappipreneurcanbe

purchasedfrom

tonyrobinsonobe.com

16 business action | Autumn 2020 | business-action.co.uk


IN THE HOT SEAT

Sara-Jane Williams

of BrandLanterns

Each issue we put a North Devon business personality in the hot seat

and ask them 10 questions. This issue we asked Sara-Jane Williams,

founder of BrandLanterns and winner of Business Action’s Outstanding

New Business and Business-to-Business-Excellence Awards 2020

1. What was your first job?

Atabout13yearsold,Ibegan

sellingblacksacksfilledwith

ready-madefancybowstobusy

floristsinlocaltrainstations.

2. What is the best

business advice you’ve

ever received?

Enjoythejourney.

3. What do you enjoy most

about business?

Mybusinessis,mostly,justme

...sothere’snowheretohide.

EverythingIearnisbecause

someonevaluedthedifference

Imadetothem.Ilovethe

honestyandsimplicityofthat

transaction.

7. Is there anything about

yourself that you want to

change?

Stopusingbiscuitsasacrutch.

8. Social media: yes or no?

Preferred network?

Clients:Yes,definitely!Iget

greatresults.

Myown:Meh,there’srarely

timeleft.

Preferrednetwork:Whichever

isshowingmethemostlovin’at

thetime!Iguessthatmakesme

abitofsocialmediatart,haha.

9. How do you wind down

when not working?

Playwithmykids.Surfing.

Escapeinmycampervan.

4. What technology could

your business never be

without?

I’dhappilyadapttohavingno

technologyatall.Aslongas

everyonewasinthesameboat,

IthinkI’dthrive–and

probablyenjoyitevenmore.

(Withmywistfulrose-tinted

glassesoff?AdobeInDesign).

5. Describe your business /

management style

Gettothecruxoftheclient

need.Quitepossibly,that’snot

whattheyfirstsaidtheirneed

was.Findthecoreproblemand

focusonfixingthatfirst.Allthat

followsthenbecomeseasier.

6. How do you go about

personal development?

Hmm,Ikeepmaking

impressiveplansforthisbut,in

reality,Ijustsuckupnuggets

onthefly.MaybeaTedEx

duringajourneyoraYouTube

‘How-To’whilstafileis

loading.Mygreatestlearnings

havecomefrommyclients

though:theCEOwillingto

confidehissuccessesand

mistakes,thedirectorquickto

shootmyideasdown,thecafé

workertellingmeI’dturned

theirconfidenceandcareer

around,thesurpriseinvoice

over-paymentbecauseI’d

undervaluedmyself.It’sthe

smallmomentsthathavemade

thebiggestimpact.

10. Do you have a motto or

favourite quotation?

Makeitsacred.

BRANDLANTERNS

BrandLanternshelpsbusinesses

todeveloptheirbrand

reputation,salesand

profitabilitythroughstrategy,

marketingandsalestraining.

Thisiscomplementedbya

rangeofsupportiveservices,

includingprintandwebsite

design,teamworkshopsand

personalmentorship.Saraalso

providesaspecialistserviceto

thehospitalityandfoodservice

industrytohelpboostfootfall,

marketstand-outandmenu

performance.

■ Details01271372620or

brandlanterns.co.uk

@businessactionm | Autumn 2020 | business action 17


BUSINESS ACTION

18 business action | Autumn 2020 | business-action.co.uk

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