November/December 2020 - BAY OF PLENTY BUSINESS NEWS

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Prime Minister Jacinda Ardern’s Labour Party has achieved an unprecedented result under MMP.

Now, with a majority that will allow Labour to govern virtually unchallenged, the big question

remains – can the new government deliver? See pages 3-7.


Kiwifruit sector desperate

for workers.



How Covid-19 is impacting

buying a business.


social media

The ethical downsides of

the internet.


2 BAY OF PLENTY BUSINESS NEWS November/December 2020



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post election feature

November/December 2020 BAY OF PLENTY BUSINESS NEWS 3

PM Jacinda Ardern

Opposition leader Judith Collins

Massive mandAte for labour

Jacinda Ardern was expected to win the latest election. But the comprehensive scale of the

Labour Party leader’s defeat of National caught most observers by surprise.

David Porter is editor of Bay of Plenty Business News


New Zealand’s political

landscape has been

upended. Labour has

an overwhelming majority,

and can now govern alone for

the next three years. Given

Labour has not been noted for

its assertive or effective implementation

of policy for most

of its coalition government’s

term, it will be interesting to

see what happens next.

What the Bay needs, say

business leaders, is prompt

action to remedy the problems

of the RMA that slow down

development, to get affordable

housing built, and quickly get

major infrastructure and roading

projects under way. There

will be no tolerance from

the electorate next time

around for non-performance if

Labour fails to deliver, given

the powerful position it now


Humbling result for


The National Party has been, in

the words of Western Bay MP

Todd Muller, “humbled” by its

defeat. “It was a pretty sobering

night,” he said. As for his

own role in that defeat, Muller

has acknowledged that his

own rolling of fellow Bay MP

Simon Bridges played a part in

the party’s failure at the polls.

Continued on page 4

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post-election feature



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Green Party co-leaders James Shaw and Marama Davidson

Massive mandAte for labour



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Continued from page 3

But of course, neither

Muller nor eventual election

leader Judith Collins would

have been able to take their

turns as leader had National

been in better shape.

The party is now preoccupied

in intensely reading

their own and the electorate’s

entrails for clues on how they

can win back power.

ACT leader David Seymour

was clearly one of the

election’s winners, bringing in

a healthy 10 MPs to join him in

what had been a solitary role in


Unlikely as it may sound,

unless National gets itself

together, ACT may continue to

erode its support partner’s centre

right/free enterprise slice of

the New Zealand electorate.

It can be argued that Seymour

made a more compelling

series of arguments for the

centre-right position during

the election campaign than


There is a strong view that a

number of National supporters

held their nose, voted for their

National MP, and gave their

party vote to Labour simply

to keep the Green Party from

having leverage.

Anecdotally, I can vouch

for several examples of this

strategy. As one business

leader remarked, all of business

would have been much

keener to have a solely Labour

government than one with the

Greens – not that they disagree

with their environmental positions,

but because of their economic

positions, such as the

wealth tax.

“Stability is a big thing for

What the Bay needs… is prompt action

to remedy the problems of the RMA

that slow down development, to get

affordable housing built, and quickly get

major infrastructure and roading projects

under way. There will be no tolerance

from the electorate next time around

for non-performance if Labour fails to

deliver, given the powerful position it

now holds.” – David Porter

business,” he said.

As this was written, there

were still ongoing negotiations

between the government

and the Greens, but whether

they finish up inside or outside

cabinet, the reality is that

their ability to influence policy

is diminished despite their

healthy share of the vote.

While it would be nice for

Green Party co-pleaders to get

their feet under the cabinet

table or near it, they would

seem to run as much risk of

alienating some of their core

supporters by doing so, rather

than by standing alone on

the cross benches, albeit in


Overcoming first-term


The basic issue that the Labour

Government now confronts

may be in meeting an excess of


A self-described “pragmatic

idealist” Ardern largely

failed to control the forces

within her coalition in the previous


Campaign promises were

not met, the capital gains

tax was quietly buried, the

100,000 new houses were not

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post-election feature

November/December 2020 BAY OF PLENTY BUSINESS NEWS 5

Massive mandAte for labour

Continued from page 3

built, child poverty was not

improved. This could partly be

blamed on warring coalition


Despite New Zealand’s relative

success in dealing with

Covid-19, it is fair to say that

we have been lucky in being

isolated and blessed with a relatively

clear set of communications

from the government – as

well as a generally well-behaved

and mostly sparsely distributed


That said, the lockdowns

have been riddled with inconsistencies

and the tracking and

border controls have exposed

some serious flaws that still

need improvement.

NZ First gloried in its role

as the “handbrake” of common

sense in the outgoing coalition.

Those days are gone. It

has always been the Winston

Peters’ party and now it seems

unlikely in the extreme that

either the party or its leader

will be back to fight another

day, despite his many fans and

undeniable shrewdness.

Even Shane Jones’

last-minute doling out of Provincial

Growth Fund election

baubles in the frantic run-up to

the election wasn’t enough to

get the party over the electoral


So there will be no handbrake

to blame for any missteps

in the current term of the

new government.

Nobody can take away

from Ardern the fact that she is

perceived by most as a highly

empathic politician and is

an excellent communicator.

Those qualities have shone

through during our recent


It certainly helped Labour’s

election prospects that Ardern

was able to run a virtually

free daily election broadcast

throughout Covid-19’s onset

and its various lockdowns.

But she undoubtedly has a

likeable quality the electorate

responded to – and without

that any politician is doomed.

The problem facing

National, is replacing Collins.

She inherited a poor hand prior

to the elections, but it seems

unlikely that she will survive

as opposition leader.

Fixing the RMA and


Priority One chief executive

Nigel Tutt says one of the biggest

issues the new government

needs to deal with is fixing

housing, via the Resource

Management Act (RMA).

Tauranga had New Zealand’s

highest rising population

growth in the June quarter

this year, but the lack of developable

industrial land, and rising

house prices are constraining

growth. Development

risks need to be reduced, he


“There are more people

moving here,” he said.

“Working from home and

more flexible working arrangements

helped. I think we’ll see

business continue to want to

move here on the strength of

the port and the fact that the

Bay is a growing region.”

Priority One was getting a

lot of enquiries both domestically

and from overseas, he


“I don’t think that’s going

to ease off at all. But we want

growth at the right speed. And

if we can’t get hold of talent or

the economy can’t cope with

the rising cost of living, then

businesses are going to be

placed in a very difficult position,”

he said.

“That’s what [the government]

needs to deliver on in

the next three years.”

The other main issue, of

course, said Tutt, will be for

the government to ensure

that it invests wisely for economic

stimulus and gains, in a

Covid-9 infected world.

Infrastructure development

was key, particularly in infrastructure

with roading as a key

component. The government

needed a good regional plan to

make sure that happens.

“They have that now and

partnered really with the

region in the last year or so,

so that will help immeasurably,

particularly for local

business in terms of improving


New Zealand and the Bay

in particular, had been lucky

so far that Covid-19 hadn’t

had more of an effect on the


“We’ve been lucky our

trading partners have been relatively

unaffected,” he said.

“It’s now about how we grow

well from here.”

Those are the businesses that can

employ a number of the Kiwis that

Labour wants to be employed,” he said.

“The government should work with

business on a plan to develop that and

not make it so cost prohibitive they

are then looking for alternatives to

employing local staff.” – Matt Cowley

Getting Kiwis into jobs

Matt Cowley, chief executive

of the Tauranga Chamber of

Commerce, told Bay of Plenty

Business News that the number

one issue of the election –

other than managing Covid-19

– was the economic recovery

and getting Kiwis into jobs.

“Labour being Labour, they

have a number of employment

relations initiatives to run

through,” he said.

“That was their election

campaign [platform], they’ve

got no one else they really need

to negotiate with, so they’ve

got the numbers and they’ll be

able to deliver it.”

Cowley said business’ goal

was that government work

with the industry and employer

organisations to roll out those

NZ First’s Winston Peters

changes in a pragmatic fashion,

he said.

“There are greater costs

going to be put on to business

to employ staff and I’m sure a

number of business will accept

that,” he said.

“But to help achieve the

broader goal of keeping Kiwis

employed, a great way would

be to reinstate that 90-day trial

across all business so that people

can have an opportunity to

prove themselves,” he said.

Before they commit to taking

on the costs of full employment

they need to be a bit more

risk- averse until they’re sure

that is a good business decision,

said Cowley.

The most vulnerable business

on the back of Covid-19

have been sectors such as hospitality,

tourism and the construction

sector, with generally

low skilled labour.

“Those are the businesses

that can employ a number of

the Kiwis that Labour wants

to be employed,” he said.

“The government should

work with business on a plan

to develop that and not make

it so cost prohibitive they are

Continued on page 6

6 BAY OF PLENTY BUSINESS NEWS November/December 2020

post-election feature


mandAte for


Continued from page 5

then looking for alternatives

to employing local staff –

whether it’s outsourcing to

other countries or whatever


Problems of moving on

and off benefits

unlikely to be very attractive.

Especially if they then

have to go through the same

bureaucratic hurdles to get

back onto their benefit again.

Priority One’s Nigel Tutt

suggested the government

needed to find a more pragmatic

approach to solve

that problem, whether it

was some kind of way that

allowed beneficiaries to easily

move from benefit to taking

the seasonal option.

ACT’s David Seymour

As noted in our story on the

kiwifruit employment sector,

replacing the seasonal workers

that are no longer allowed

to enter the country, is causing

major problems for the

sector. (See page 9).

The problem is that offering

someone who may have

taken some weeks of bureaucractic

wrangling to get onto

a benefit, a relatively short

term, physically demanding

job at a low hourly rate in a

location away from home, is

“We want growth at the right speed.

And if we can’t get hold of talent or

the economy can’t cope with the rising

cost of living, then businesses are

going to be placed in a very difficult

position. That’s what [the government]

needs to deliver on in the next three

years.” – Nigel Tutt

Continued on page 7

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29/05/2020 5:13:35 PM

post-election feature

November/December 2020 BAY OF PLENTY BUSINESS NEWS 7

Matt Cowley, Tauranga Chamber of Commerce

Nigel Tutt, Priority One

Massive mandAte for labour

Continued from page 6

“The reality is that [horticultural

work]is going to

be quite a constrained workforce,”

he said.

“Ultimately if we are constrained

for workers, businesses

will need to throw

everything at automating as

well and it won’t be a one-year


Todd Muller, whose family

and business background

is in horticulture and the dairy

industry, said that from his

personal perspective Labour

did not really understand the

reality of building a business.

“There are the compliance

and regulatory impost, how

challenging it is to get and

keep good people, the price of

labour,” he said.

“I generally think they

don’t get what people have had

to put at risk – their own house

in some cases – to get up and


Respecting the wishes

of the people

Bryce Heard, the chief executive

of the Rotorua Chamber

of Commerce, said the election

outcome reflected the wishes

of the people.

“We are lucky to live in a

country where we get a chance

to have a say on who runs the

country, every three years,” he


“We are living in very

unusual times and people are

feeling insecure and looking

for stability and confidence.

“The Labour Government

must be congratulated and

it has been handed a strong

mandate to deliver its policies

without the impediment

of any governing partners, so

Working from home and more flexible

working arrangements helped. I think

we’ll see business continue to want to

move here on the strength of the port

and the fact that the Bay is a growing

region.” – Nigel Tutt

that helps with stability and


Heard said that what local

business would like to see is

a clear strategy to place scarce

taxpayers’ money into areas

where economic growth and

provision of long-term infrastructure

are delivered.

Of course some palliative

care will be necessary as

well, but it is not the long-term

solution and needs to be more

tightly directed, he said, adding

that well-directed investment

into infrastructure was

always a good use of taxpayers’


“We must bear in mind that

the money is borrowed, so it is

the future taxpayers who will

have to shoulder the burden

of repayment, so let’s invest in

their needs rather than our own

short-term goals,” said Heard.

“However, government will

not grow the economy in New

We are lucky to live in a country

where we get a chance to have a say

on who runs the country, every three

years. The Labour Government must

be congratulated and it has been

handed a strong mandate to deliver its

policies without the impediment of any

governing partners, so that helps with

stability and confidence.” – Bryce Heard

Zealand. Government’s role

is to provide the framework

within which business can do

that job.

“Therefore we must foster

the key drivers of our economy

and ensure that they grow and

prosper, including farming,

horticulture, forestry, tourism,

manufacturing, education and

housing, to name a few. Targeted

support into these areas

will be vital to the economic

engine of New Zealand.”


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8 BAY OF PLENTY BUSINESS NEWS November/December 2020

Kiwifruit in a growing queue

for more workers

Bay of Plenty kiwifruit growers are nervously eyeing other fruit-growing sectors’ efforts as they wrestle with the

potential impact of fewer seasonal workers for harvesting.


With the Covid-19 crisis

locking out thousands

of Recognised

Seasonal Employer (RSE)

workers from the Pacific

Islands in the short term, the

horticultural sector has been

lobbying the returning Labour

government hard to re-introduce

workers from the Covid-

19-free islands.

This season 14,400 RSE

workers had been expected

to come to New Zealand, but

that number had fallen short

by several thousand as the

pandemic struck, leaving the

kiwifruit sector short staffed,

as one of the last crops to be

harvested. It is estimated about

4000 workers remain in New

Zealand, with a number still to

be repatriated.

Government sentiment has

been largely focused on ensuring

New Zealanders who have

lost jobs due to the pandemic

have first opportunity to pick

up jobs in the sector as they

become available.

But despite the growing

unemployment numbers in New

Zealand, it is still proving difficult

to attract New Zealanders to

work that is physically challenging,

short term, and may require

relocation, when the alternative

is a social benefit.

RSE unlikely to re-open


Prior to the election, signals

were the government was

unlikely to open the borders

quickly to RSE workers. But

despite having done so for

other select groups of primary

sector workers including

machinery operators, vets

– and most recently the controversial

admission of Russian

and Ukrainian fisherman,

some of whom turned out to be

Covid-infected – that does not

now seem likely this year.

Minister for trade and

export growth David Parker

said allowing international

workers to fill harvesting jobs

would “probably not” happen

this year, citing a Kiwis-first

policy and constraints on quarantine

facilities, despite the

Pacific Islands not having the


The period between October-December

is the second-highest

peak demand

period for labour, with staff

employed thinning new fruit

as it forms.

New Zealand Kiwifruit

Growers Incorporated chief

executive Nikki Johnson said

the group is working to attract

New Zealanders to make up

for the lack of overseas workers

in orchard.

“NZKGI is currently offering

potential employees the

opportunity to get insight

into summer season kiwifruit

orchard jobs through one and

two-day training courses. In

BoP alone over 14,500 people

will be required over the coming

summer months to prepare

vines for the 2021 season.”

Looking further ahead to

harvest, NZKGI is confirming

its labour attraction strategy,

extending initiatives used in

the past few seasons to attract

locals to work in the industry.

Johnson said NZKGI is

also working with government

around mechanisms to allow

the admittance of RSE workers

to New Zealand before the

harvest season.

“Access to RSE workers

will be critical for the industry

to pick and pack the fruit

which contributes muchneeded

income, not only to

kiwifruit-growing regions, but

also supports the Pacific Island

economies, currently suffering

from a lack of tourism.”

New initiatives explored

to attract workers

Michael Franks, chief executive

of Seeka, the industry’s

Packhouse and picking are very physical

jobs, you have to keep up and not

everyone is able to… The equation is

that when people have a ‘next best’

alternative of social support, do they

want to come and pick fruit if they are

out of work?” – Stuart Weston

largest orchard and packhouse

employer, said the company

was starting to put initiatives

in place to draw in more New

Zealand workers.

“We are engaging directly

with Ministry for Social

Development to maximise

that, including pathways and

training programmes in all the

regions we operate in.

“To be honest I think our

only hope of getting RSE

workers is if we really need

them, I do not think we can

genuinely ask government for

RSE workers yet.”

Franks said it had been

a tough run, with the winter

pruning programme well down

on the usual numbers of skilled

migrant workers that came for

the job.

A government-sponsored

programme to train more that

kicked off in June had drawn

few participants to a skill that

required at least two seasons to


High churn rate for Kiwi


Apata Group chief executive

Stu Weston said that

while the company had managed

to find Kiwi workers for

last season as the lockdown

descended, there had been a

high churn rate with New Zealand


“Packhouse and picking are

very physical jobs, you have

to keep up and not everyone is

able to.”

He said while it may seem

simple enough to try and

match unemployed workers to

seasonal jobs, the two did not

always match up well.

“It is very much a wildcard

how things will match up for

us. The equation is that when

people have a ‘next best’ alternative

of social support, do

they want to come and pick

fruit if they are out of work?”

He maintained it would

take a massive pay rise to draw

in more New Zealanders to the


“But again it comes down

to being fit to work in this sector,

regardless of what the pay


Richard Bibby of the NZ

Master Contractors Association

said there had been little

communication from government

about RSE proposals.

“We only just have enough

RSE workers on the ground

now to get through with thinning,

but some growers are

now making decisions about

harvest, and are concerned

they may not even be able to

pick all their fruit.”

His company was based in

Hawke’s Bay, and was presently

discussion options to

bring in workers and use his

company’s worker accommodation

as a quarantine facility.

“If nothing is done by

November, we are in deep

trouble, given the time needed

to get visas and medical certificates

worked out. If it is not

done early, we will be looking

at a major calamity.”


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November/December 2020 BAY OF PLENTY BUSINESS NEWS 9

Taking stock

Investment market update (for the quarter ended 30 Sep, 2020)



Investment Adviser with Forsyth Barr Limited in Tauranga, and

an Authorised Financial Adviser. Phone (07) 577 5725 or


Stock markets have delivered

a second successive

quarter of strong gains.

The performance of financial

asset prices since March has

surprised just about everyone.

This is testament to the unprecedented

(a word used a lot at

the moment) support provided

by central banks and governments

around the world.

Whilst most stock markets

did take a breather in September,

we continue to expect

demand for equities will be

underpinned by investors

seeking returns in an ultra-low

interest rate world. This month

the US Federal Reserve projected

there would be no lift

in interest rates until at least

the end of 2023, and the market

is pricing in the Reserve

Bank of New Zealand’s cash

rate to be negative from April

2021. Those waiting with cash

in the bank for higher deposit

rates are likely to remain


In addition to stock markets,

another beneficiary of

ultra-low interest rates is the

housing sector. Around the

world house sales, prices, and

construction demand have

all recovered strongly. The

importance of housing to the

broader economy should not

be underestimated.

Increased housing activity

is reflected in areas such as

retail, manufacturing, transport,

and even the auto industry.

Stronger house prices and

the positive wealth effect on

homeowners is reflected in

stronger consumer sentiment

and retail sales.

Demand for trucks and

vans also tend to rise as those

involved in the construction

industry gain confidence. For

those moving out of the cities

and into the suburbs or further

afield, a new or second family

car is often required for the

first time. This has all contributed

to the better-than-expected

resilience of economies

this year.

Growing earnings


The recently finished reporting

season, when companies

report their financial results to

markets, saw better-than-expected

outcomes both in New

Zealand and offshore.

Businesses and economies

are adapting to live with the

virus. The “working from

home” theme is becoming an

at least semi-permanent theme

in many economies, with many

people moving out of the cities

and into the suburbs.

While many countries are

seeing new virus cases hitting

new highs, hospitalisations

and deaths are at a fraction of

levels seen earlier in the year.

The risk of most economies

being completely shut

down again is low. Reflecting

more buoyant than expected

economic conditions, analysts

are now generally lifting earnings

expectations for this year

and the year ahead. Investors

should be confident that, in

general, the trough in earnings

is behind us, and a recovery is


Still uncertainty ahead,

but stick to the plan

The commentary above all

sounds pretty positive. And

clearly equity markets have

responded favourably. But

these remain unprecedented

(that word again) times.

We’re still navigating the

first global pandemic in over

a century. Interest rates are the

lowest in history, which may

lead to economic imbalances

longer term.

Governments are spending

money with abandon, funded

largely by central banks printing

money, but this can’t last


And early next month we

have the important US election.

It’s very possible we

might not know the actual

result for a month or more after

the 3 November election date.

Given the recovery in

equity market values since

March, we note that:

1. Markets are able to remain

resilient in the face of bad


2. Share prices reflect the

long-term earnings companies

will generate over the

years and decades ahead,

not just the next six to 12

months, and

3. It’s not possible to consistently

time or predict shortterm

movements in markets.

Overall, it’s important

to establish and remain

committed to an investment

plan which meets your

long-term goals.

This column is general in

nature and is not personalised

investment advice. This column

has been prepared in good

faith based on information

obtained from sources believed

to be reliable and accurate.

Disclosure Statements for Forsyth

Barr Authorised Financial

Advisers are available on

request and free of charge.

NZ Forestry high achievers recognised

The New Zealand Institute

of Forestry (NZIF) has

announced the winners

of its 2020 awards.

The forestry sector is a key

contributor to the Bay’s economy,

not to mention national

GDP, and it’s been an exceptionally

difficult year for

many. NZIF President James

Treadwell said the industry

was working hard to thrive,

given the unique challenges of


“[But] we’re fortunate with

our high-calibre industry professionals

who set the standards

for others to aspire to,”

he said. “The NZIF relishes

the opportunity to celebrate

with the best of the best and to

proudly champion the recipients

of NZIF’s awards.”

This year’s recipients have

been acknowledged for their

diverse range of skills and

experience. From hard graft

and commitment at the grass

roots level, to high level policy

planning and execution, and

academic leadership. 2020’s

New Zealand forestry heroes

were named as Bruce Manley,

Julie Collins and Adrian Loo.

The NZIF has also appointed

two new Fellows, Bill Liley

and Dennis Neilson.

The highest honour in New

Zealand forestry is the Kirk

Horn Award, the oldest science

award in New Zealand,

which went to Bruce Manley.

This biennial prize recognises

a person for their outstanding

contribution to the forestry

industry at large.

Manley received the award

in recognition of the major

impact he has made during a

lifetime’s work as a researcher

and educator. This has culminated

at the University of Canterbury,

where Professor Manley

is the Head of the Forestry


“Highly respected by students

and industry members

alike, under his leadership, the

forestry faculty has developed

into a thriving hub of good

practice and innovation, which

bodes well for the future of the

industry,” the citation noted.

The coveted NZIF Forester

of the Year rewards an

outstanding contribution to the

forestry sector within the year.

The 2020 recipient is Julie

Collins. The citation noted that

she had demonstrated exemplar

leadership, excellence

and personal integrity in her

work within the industry for

decades. Using her impressive

body of high-level policy

planning expertise, Collins

today heads Te Uru Rākau, the

government Forestry Agency.

“She ensures a strong voice

for forestry within government

and is a key supporter of diversity

in the industry, giving her

time freely to inspire others,”

the citation said.

The Prince of Wales Sustainability

Cup recognises the

achievements of an outstanding

young forest professional

who is highly engaged in the

principles of sustainable forest

management. This year’s

recipient was Adrian Loo.

Performing exceptional

forestry management work,

he is an environmental manager

working with the 1BT (1

Billion Trees) programme to

encourage new planting. Loo

works hard to focus landowners

on diversification of land

use through the addition of

exotic and native forests, the

citation said.

He is dedicated to growing

the estate in an environmentally

sustainable way and

actively promoting these concepts

to others. A founding

member of Future Foresters,

Loo is already strongly committed

to inspiring others to

focus on the wise use and conservation

of forests and their

ecosystems, the citation said.

10 BAY OF PLENTY BUSINESS NEWS November/December 2020

The hub of entertainment this summer

Rise Dance: Annual showcase. Photo/Supplied.

As the Hub of Entertainment in the Bay of

Plenty, Trustpower Baypark has a huge

line-up of events this summer for locals and

tourists alike.


Last year, they sent

New Zealanders into a

frenzy when The Rock

announced that the multi-platinum

selling band was getting

back together, with a longawaited

reunion tour of sold

out shows across the country.

Just a week into the much

anticipated 2020 Blindspott

tour it was stopped short as

New Zealand went into lockdown.

Now they’re back with

a vengeance and frothing to

get out there for their loyal

fans, who’ve been nothing

short of amazing. Recent winners

of The 2020 The Rock

FM’s Rock Wars, the band will

be performing their iconic,

debut multi platinum album

‘Blindspott’ in its entirety on 6



Speedway season is upon us

and will enthrall Speedway

fans over the summer. Upcoming

Speedway confirmed

dates for action-packed nights

of entertainment include:

November 7, 21, December 5,

26, 29 January 5, 8, 9, 16, 29 &

30, just to name a few.

Did you want to treat one

of your valued clients? Or how

about coming to Speedway for

your staff Christmas party? We

have a number of exclusive,

spacious Corporate Boxes with

balconies available to entertain

up to 20 guests comfortably.

Full kitchen facilities including

microwave, table, chairs

and bar stools. A self-contained

refrigerator for ongoing inbox

bar service with dedicated corporate

box catering stewards

for continuous supply along

with a high-quality catering

service delivered to your box.

These boxes are also available

on an annual basis to cover

the entire Speedway season.

Please contact us on events@ or 07 577

8593 for more information.

National Weightlifting


Join us for the annual National

Weightlifting Championships

event 13 – 15 November, as

we cheer on the best Olympic

weightlifting athletes in New


Never been to an Olympic

weightlifting event, or don’t

know what it’s all about? No

problem – they love to share

their sport and welcome you

to bring the whanau and learn

something new. Men’s and

Women’s sessions will alternate

throughout the weekend.

Free entry, all ages welcome.

7 Days Live Tour

Blindspott: To perform multi-platinum album in entirety. Photo/Supplied.

National Weightlifting Championships: Top

Olympians at Trustpower Baypark. Photo/Supplied.

Thanks to Partners Life, The

Rock & Three, the 7 Days Live

tour is now officially a November

tradition. And this year our

(not very) brave comedians

will smash out 13 shows in 13

towns around New Zealand

with (nearly) no fear at all.

Dodging lockdowns, Jeremy

Corbett, Dai Henwood and

Paul Ego jump in a van and

bring much-needed comedy to

the nation, laughing directly in

the face of Covid-19 (wearing

a mask of course).

Don’t miss this show 20

November – part quick-fire

standup from the country’s

best, including Ben Hurley,

Justine Smith, Josh Thomson

and Jeremy Elwood. The completely

un-censored and un-edited

7 Days show is exactly

the medicine we need in 2020

(until we get a vaccine that is).

Be there to see our comedy

heroes, live.

Rise Dance

Rise Dance operate in multiple

locations across the Bay

of Plenty and Rotorua, their

experienced dance instructors

share a passion for

dance with over 900 students

weekly. Every year Rise Dance

holds an annual dance showcase.

Students learn about the

theatre/arena, rehearsals and

teamwork while they enjoy the

opportunity to showcase their

skills in a professionally fun


The end of year showcase is

a wonderful way for students

to show the results of their

hard work during the year and

for family and friends to join in

the pride of their achievement.

The 2020 showcase will be on

Sunday November 22.

Battle Of The Trades III

Bay Boxfit is proud to bring

to you Base Up Battle Of The

Trades III on 28 November.

A very popular corporate

boxing show which showcases

tradespeople challenging

themselves by navigating their

way through 3 x 2 min rounds

against one another. This is a

Black Tie event so be sure to

dress to impress. For tickets go

to and

search for Battle of the Trades.

Premier Venue

Trustpower Baypark is Tauranga’s

Premier Venue for conferences,

meetings, entertainment

and exhibitions. Offering a

complete package in one convenient

location that features

state of the art meeting rooms,

in-house catering, audio visual

services, professional conference

organiser (PCO) and marketing/promotional


New Year – New


Trustpower Baypark are

pleased to offer a “New Year –

New Meetings” promotion as

a fresh start to 2021 for all of

your strategic planning, training

and team building needs.

On offer is a 25% discount

for small meetings confirmed

before 23 December, 2020 and

held between 5 January – 31

March 2021. The 25% discount

applies to Venue Rental,

Audio Visual, Catering and

Baystation and is subject to


Virtual meetings

You can also “Bring your

events online” with our Virtual

Meetings. The range of onsite

and offsite services include:

Remote Presentation, Video

Conferencing, Web Streaming

and Streamed Hybrid


The Virtual Meeting

services also include purpose-built

studios to broadcast

standard offering competitive

packages to enable you to continue

to stay connected to your

audience. Ask about our competitive

packages today.

For more information on any events, enquiries for Trustpower Baypark venues, BayStation activities or service on/off site from BayCatering, BayAudioVisual

or to book our New Year – New Meetings promotion visit, email or call 07 577 8560.

November/December 2020 BAY OF PLENTY BUSINESS NEWS 11

Rotorua Airport opens

its new Business Hub

Rotorua Airport has recently formally opened its new Business Hub.


The Business Hub took

five months to complete

and the official opening

was delayed by Covid-19, but

airport marketing and digital

manager Michelle Herrick says

having the Business Hub open

to locals and visitors showed

that Rotorua was evolving.

“It shows we are moving

ahead of the times and the airport

is instrumental in offering

above and beyond its requirements

as a regional airport,”

she said. (Bay of Plenty Business

News will be running a

Special Focus on the redevelopment

of Rotorua Airport in

its January 2021 issue.

“The lounge, in the airport’s

arrivals terminal, offers

The response so far has been really

positive - it’s created a real talking point

through the business community in

Rotorua.” – Michelle Herrick

a range of seating options from

relaxing loungers, conversation

seats, bar desks and comfy

couches,” said Herrick

“The decor is modern, there

are USB and power stations

throughout the room, we have

TV with current affairs, a water

station and food and beverage

available through the amazing

Terrace Airside,” she said.

The Business Hub has been

designed to offer a relaxing

space for travellers to catch

up on work and emails while

waiting to board. Herrick said

the airport believed there was

a need for the business lounge,

with more than 50 people signing

up as hub members in the

first week.

“We plan on growing this

over the next few months

through advertising and social

media,” said Herrick. “The

response so far has been really

positive – it’s created a real

talking point through the business

community in Rotorua.”

Herrick said the Hub had

been designed to give back to

the community and create an

exceptional customer experience

for travellers through the


The Hub is also available

for group bookings, meetings

and events etc, which the airport’s

managers believe will

in time create its own income


The airport has not disclosed

the cost of the Hub

facility, but stated it was the

design and fit out of an existing

room and was budgeted for

in the previous financial year.

“Our ultimate vision for

the Hub is to offer an innovative

space for travellers to visit

and enjoy with views over the

city and a relaxing space to

catch up on work in a quiet


Visit the new business hub at:

A new, free facility for all

business travellers. Sign in:

12 BAY OF PLENTY BUSINESS NEWS November/December 2020

Emerging trends and opportunities

Towards the end of each year I write on what I see as the

emerging trends in franchising for the coming year. If 2020

has taught me anything, providing predictions is a dangerous

preoccupation, so this year I am going to keep the focus a little

tighter and answer the question: in the current environment, are

there opportunities in franchising?



Nathan Bonney is a director of Iridium Partners. He can be

reached at or 0275-393-022

The simple answer is

yes. Let’s look at the

economic and social

environment and then a delve

into what sectors and specific

industries are currently providing

the strongest opportunities.

The economic


Generally, franchising is

anti-cyclical to the economy.

When the economy is upbeat,

less people make the jump

from paid employment and

lower unemployment means

there are usually less people

looking to start their own business

out of necessity.

The recession that followed

the Global Financial Crisis

(GFC) was unusual as unemployment

did not rise as much

as previous recessions. Our

current recession has already

seen an increase in unemployment

and an increase in

demand to buy into franchised

businesses. Is it necessity or


We have historic low interest

rates, which look to be

around for some time and the

impact on business borrowing

cannot be stressed enough.

Adding to this that a significant

amount of business borrowing

in New Zealand is

secured against or funded by

equity in homes, the lower

interest rates have a double

whammy – ie, lower rates on

both their franchise business

loan and the home loan.

There has however for several

months been some query

around the banks’ appetite

for business loans and we are

certainly seeing them be more

cautious. However, franchises

often provide more comfort for

the banks due to lower failure

rates, their ability to benchmark

and they generally know

what is and should be happening

in a business at any time.

High property prices

The New Zealand mood lifts

when property prices go up.

One sector

that has gone

from strength

to strength

is cleaning

and hygiene.


seen as a low

entry point


model, this

category has

seen massive

increase in

demand and


for new


The current runaway property

market in Auckland in particular

is raising some smiles for

those already on the property

ladder. These are often also

the people looking to make the

jump into a franchised business,

so the triple whammy,

added to lower interest rates

is an increase in potentially

available equity for many.

The figures for the amount

of money captured in the

New Zealand economy from

Covid-related travel restrictions

is quite incredible. In

spite of the demise of international

inbound tourism, in

September the New Zealand

balance of trade recorded the

highest trade surplus in more

than five years.

This is a lot of money staying

in, and being spent in New

Zealand that was leaking overseas.

We have read the articles

on high end cars sales going

through the roof as people

cannot take their overseas holidays.

There is also a renewed

sense of wanting to spend

locally. We will come back to

how this is playing out.

Promising industries or


So with some of the economic

conditions favouring business

growth through franchising

generally, where are the current

hot spots and opportunities

by sector?

• Essential services. Basically,

any services that were able to

trade through lock-down have

performed extremely well.

However, over the past six

months, one sector that has

gone from strength to strength

Our current recession has already seen

an increase in unemployment and an

increase in demand to buy into franchised


is cleaning and hygiene.

Traditionally seen as a low

entry point franchise model,

this category has seen massive

increase in demand and opportunities

for new franchisees.

As demand matures, brand

and delivery will become that

much more important and the

well franchised, well-managed,

marketed and reputable

systems will further prosper.

This provides opportunities

for not only new entries, but

for independents in the industry,

including larger firms, to

join franchise systems due to

high demand levels and benefit

from brand awareness, which

you could argue was previously

largely irrelevant.

• Online and on demand

goods and services. Already a

macro-trend of our times, this

has been accelerated by weeks

of us being locked at home.

For the food and beverage

industry this means models

that have a strong delivery or

pick up model and a technology

and perhaps internal delivery

platform to match.

Sales continue to be strong

and defy expectations. Small

footprint, suburban and

regional distribution capabilities

are also performing well.

This bodes well for would

be multi-site franchisees that

have the capacity to capitalise

on opportunities and spread

future risk by operating across

multiple sites and markets, or

perhaps across brands.

• Home improvement and

renovation. Back to our closed

economy comment, there is

currently a massive increase in

demand for home renovation

and improvement services, and

long-life durables. Franchised

businesses and brands in this

space are doing extremely

well. In the case of property

related, rising property prices

tend to encourage people to

spend more on refurbishments

and improvements.

• Flexibility. This year has

demonstrated a need to be

flexible in so many areas. For

many individuals, this flexibility

is a new-found interest in

achieving a work-life balance.

Looking towards franchised

businesses that provide flexibility

in working hours and/

or location, such as a man in

a van type business with relatively

low ingoing cost, can

provide such an option.

At the other end of the

investment spectrum and the

yet completely unanswered

question is the future of CBDs

and centralised work.

Flexible work space and

decentralized work locations

provide a huge opportunity

for individuals and landlords.

So yes, whilst we have some

serious dark skies ahead of us,

there are plenty of opportunities

in franchising.


There’s no shortage of great ideas in New Zealand.

But for an innovative bunch, we’re not the best at

realising the full potential of our innovations, particularly

when exporting them.

At James & Wells, we can identify your competitive

edge, offer business strategies for specific markets and

help you own and leverage your intellectual property to

ensure no one steals the fruit of your labour. | +64 7 928 4470

November/December 2020 BAY OF PLENTY BUSINESS NEWS 13

IP and social

media – mind

your Ts, Cs,

Ps and Qs

Social media is a powerful marketing tool. Just

ask all those small businesses who have signed

up this year to Facebook groups like Chooice

(originally called New Zealand Made Products).

If used and managed properly,

platforms like Facebook

can significantly contribute

to brand growth. If

not used and managed properly

though, they can impede


From an IP perspective,

managing social media is just

as important as using social


Here then are a few things

I recommend businesses do.

Mind your Ts

Your principal trade marks

– be they names or logos –

should be registered.

They should be registered

not just because registration of

a trade mark provides the best

protection against infringers,

but because registration is

very important when it comes

to enforcing trade mark rights

on social media.

Registration is very

important because the online

complaint forms used by

Facebook, Instagram, and

Twitter, for example, all

request registration details.

If your trade mark is not

registered, you risk any complaint

you make against unauthorised

use of your trade

mark – by a competitor or

influencer, for example – not

being upheld and the unauthorised

use continuing.

Mind your Cs

Copyright works include

logos and photos, as well as

sound recordings and films.

Logos, photos, music and

videos are all used extensively

on social media – sometimes,

however, without the copyright

owner’s permission.

When this happens, it is

important for copyright owners

to assert their rights.

The requirements for

enforcing copyright rights

on social media are very

similar to the requirements

for enforcing trade mark

rights: you must provide

details of your copyright

work and an authorised example

of your copyright work in


If you can’t readily provide

these, as with unregistered

trade marks you risk

your complaint not being

upheld and the unauthorised

use of your copyright works


Mind your Ps

You should get permission if

you want to use another company’s

logo or products in

your social media content.

If you don’t get permission,

you will infringe copyright in

that company’s logo and could

be in breach of the Fair Trading

Act for giving a false or

misleading impression that

the brand owner has approved



Ben Cain is a Senior Associate at James & Wells and a Resolution

Institute-accredited mediator. He can be contacted at 07 928 4470

(Tauranga), 07 957 5660 (Hamilton), and

your use of their product.

Mind your Qs

New Zealand is a liberal,

multi-cultural country, with

many different ethnicities.

Businesses should give

plenty of thought then to Principle

1 of the Advertising Standards

Code: “Advertisements

must be prepared and placed

with a due sense of social

responsibility to consumers

and to society”.

Businesses who don’t take

this principle into account

could find themselves not only

on the end of a complaint to

the ASA, but also at risk of

losing customers. And which

business at this moment in

time wants that?

Finally, I would like to wish

all readers a safe and happy

Christmas, and a healthy 2021.


Sustainability Options (pictured) is one of

the organisations who have benefited from

the Acorn Foundation Vital Impact Fund.

Give the gift

of goodness this


2020 has been challenging for many

people in our region, and most charitable

organisations, as well. It might be hard

for businesses to know what tone is right for

Christmas presents or celebrations for staff and

clients this year.

Many companies are choosing to take a

quieter approach, and for them, a gift to the

community might just be a perfect fit.

The Acorn Foundation is well-positioned to

support a company’s holiday giving goals:

• A gift to the Acorn Foundation Vital Impact

Fund supports organisations working in the

areas of greatest need in the community,

including our 2020 recipients: St. Peter’s

House, Grief Support Services, KidsCan

Charitable Trust and Sustainability Options.

Findex Tauranga has chosen the Vital Impact

Fund as their charity of choice for November.

• More than 40 charitable organisations have

set up a Community Group Fund with Acorn.

This funding method provides long-term,

guaranteed income once a fund reaches

$50,000. We have options in categories

including health, creative pursuits, animal

welfare, heritage, sport, the environment and

others, so it is very likely that we have a fund

that fits a company’s culture.

• Acorn also helps facilitate pass-through gifts

directly to a charity chosen by a business or

can recommend organisations doing wonderful

work in the Western Bay of Plenty.

At the end of this difficult year, it might

be a great time to pause, reflect, and give

in a meaningful way this Christmas – and the

Acorn Foundation is here to help.


the connection

between your

workplace and the

community with a gift

of goodness this Christmas.

Consider a holiday donation or a contribution to

the community in lieu of staff or client gifts, and

be proud to know your company is in the business

of doing good!

Donations can be directed however you choose:




A gift to the Acorn Foundation Vital Impact Fund

A gift to one of our 40+ Community Group funds

A pass-through gift directly to a charity of your choice

Join us in building a stronger

community together.

07 579 9839

14 BAY OF PLENTY BUSINESS NEWS November/December 2020

Birth of the human firewall

Cyber security threats are ever evolving and continue to be a risk to

our businesses; what are some of the common ones and why can

investing in the human firewall assist?

The latest wave of cyber

security attacks targeting

New Zealand businesses

were designed to disrupt and

exploit operations.

In some of the most

high-profile cases, a distributed

denial of service (DDOS)

attack was used, where a large

number of devices (bot-net)

targeted a particular service

with the goal of making it


Other wider cyber security

threats such as extortionware,

ransomware, malware,

unpatched vulnerabilities and

the exploitation of remote

access technologies are also


There are technology tools

(devices and software) that can

be put in place to counteract

some of these attacks.

However, technology is

great until people get involved,

so the biggest threat is how we,

as humans, respond and react.

The most common types of

attacks that are evolving and

developing are social engineering


What is a social

engineering attack?

This is where an attacker uses

human interaction (social

skills) to obtain information

in order to gather or encrypt

organisation and personal data

to sell or to generate some form

of payment.

If an attacker is not able

to gather enough information

from one source, it may go

through another source within

the same organisation and rely

on the information from the

first source to add to his or her


Social engineering attacks

are commonly classified as


• Phishing is the most common

type of social engineering

attack and is usually delivered

in the form of an email. However,

attackers may also use

social media, SMS, or some

other form of communication.

The attacker will impersonate

a trusted entity, such as a work

colleague, bank or reputed

organisation, in an attempt to

fool the victim into clicking on

a malicious link or downloading

an email attachment containing


• Spear-Phishing is a targeted

phishing attack. They are

targeted to a specific employee

within an organisation, newer

employees for example, as

they may be easier to fool and


• Whaling targets high-ranking

employees within an

organisation. These might be

CEOs, CFOs or other senior

executives, and the goal is

to gain access to high-value

data. Attackers will also target

Government agencies, in

an attempt to obtain classified

information. A bigger target

with a bigger potential payout.

• Baiting, as the name suggests,

is where traps are set up

in order to entice victims into

handing over credentials or

installing a malicious program.

The “bait” can be either a physical

object, such as a USB drive

left lying around, or a link to a

malicious website/application,

which offers a voucher or a free

product or service that users

might be interested in.

• Vishing is where the

attacker uses phone calls to

trick the victim into handing

over valuable data. The

attacker will setup a fake

phone number, and call the victim

claiming to be their bank,

or some other trusted entity,

asking them for their account


• Scareware is designed to

scare victims into handing

over sensitive information.

It often presents itself in the

form of a pop-up, informing

the victim that they have been

infected with a virus, and they

need to install their software

to fix the problem. Of course,

the software they install will

be malware. Alternatives try

and shame users into paying

protection against discloser of

their browsing habits to their

partners/family or friends.

The best way to combat

these daily (per second) threats

is to look at your technology

solutions, IT infrastructure and

potential areas of vulnerability

to enable you to put in place

tools, systems and a culture

that can prevent attacks getting

through. You must also have

a recovery plan for when the

worst happens.

Security technology such

as Firewalls and antivirus

software should be installed

to protect your IT devices and

infrastructure; these perform

the same kind of functions as



Tony Snow is chief executive and co-founder of Stratus Blue.

He can be contacted at

gates, fences and locks on your


With social engineering

threats you should also develop

a Human Firewall.

This can be done by educating

your team using a continuous

security training program

that covers what to look for;

what procedures to follow; and

what notification processes

they need to take if subject to a

potential attack.

By informing and upskilling

your team in this area

you can save your business

considerable time and money

whilst also protecting your

professional and commercial


Prevention is better than the

cure, so talk to your IT teams

as a matter of priority about

whether you have the right

security tools, including security

awareness training, to protect

your business.

Finally, don’t forget that the

Privacy Act 2020 comes into

force on 1 December this year.

Ensure you are up to date

with how it affects you and

your business by logging on

to the website of the Privacy

Commissioner at

November/December 2020 BAY OF PLENTY BUSINESS NEWS 15

The law firm at the centre of

New Zealand’s economic and

commercial heartland

Tauranga Rotorua Hamilton Auckland

16 BAY OF PLENTY BUSINESS NEWS November/December 2020

Enterprise Angels

– meet members and learn more


Enterprise Angels has been a key component of the Bay of Plenty’s entrepreneurial ecosystem since its launch in 2008. Enterprise Angels

connects early stage companies with business angels to maximise success, believing that growing innovative, socially and environmentally

responsible companies is the key to ensuring people, communities, businesses, the environment, and the economy thrive.

Why is angel investing more

important now than ever?

In any given economy,

startups account for over 45 percent

of all net new job growth. Enterprise

Angels portfolio companies

alone have enabled 1,500 jobs, 350

of those local.

And in tough times, there are

always opportunities. As Nina Le

Lievre notes, some great companies

have been launched during weak

economic periods.

“There will be growth sectors in

an environment like this – startups

creating efficiency products and

services as well as improvements in

remote capabilities to name a few

and these startups will require capital

and support to grow” she said.

Enterprise Angels has continued

to expand to over 200 members,

three well-supported early stage

funds, and impact investing.

Since inception Enterprise

Angels has facilitated investment

of $50.2 million* in 91 early-stage


Evolving to be the largest and

best-resourced angel group in the

country, Enterprise Angels has

members from all walks of life

and welcome you to find out more,

attend a Pitch Night and network

with like-minded individuals.

Why become a member of

Enterprise Angels?

Hear from a handful of our members

below on why they enjoy being

a member of Enterprise Angels.

“I like finding out about new cool

stuff, meeting the people involved,

participating and seeing how I can

help.” – Deborah Crowe



Successful business person

with national and/or

international connections


Desire to get involved

in a collaborative and

communicative community

prise Angels member has given

back to me. I have increased my

skills, mixed with a group of high

calibre individuals, and I am constantly

excited by the tremendous

amount of innovation coming out of

New Zealand. It’s fun to be a part

of and contribute.” – Daryl French


Enthusiastic about

entrepreneurship and

start-up business


Thrive on helping others

succeed and improving the

start-up eco-system

“I love seeing fresh, new and innovative

ideas, and being able to help

turn them into commercial reality.

I never cease to be amazed at

the wide array of very clever stuff

that we get to see as angel investors.

And then, by our contribution

of capital and often mentoring


Have a high risk tolerance

for at least a portion of your

investment portfolio


Have business and

specific sector


*All Angel Investors in New Zealand must qualify as Wholesale Investors under the Financial Markets Conduct Act 2013.

and contacts, the real buzz comes

from seeing these start-up businesses

grow and mature. From

very humble beginnings we have

built some of them up to become

significant exporters, employers,

and profitable enterprises.”

– Murray Denyer

Join us at

2020’s last

Pitch Nights


Tuesday, November 17



November 18

For more information

and to register

please visit


Our members and partners are

the heart of our business, without

them we wouldn’t be where we are


Growing businesses takes

more than just capital; expertise

and connections are essential. Our

most active and engaged members

supercharge our portfolio companies’

growth. Could this be you?

If the above resonates with you,

and you would like to find out more

we encourage you to come along to

our last Pitch Night for 2020.

For more information and to

register please visit

Alternatively arrange a meeting

with CEO Nina Le Lievre: nina@ or phone

07 571 2520.

“Being in the angel space provides

me with the opportunities to learn

new ideas, work with motivated

entrepreneurs and be part of the

journey of young high growth companies,

which I find very exciting.”

– Julian So

“It’s fun! I like the feeling of a more

engaged form of investment. Angel

Investing is more personal than the

share markets. It can be addictive!”

– Peter Tinholt

“Social interaction with likeminded

people, hearing new ways

of making money and being ahead

of the game.” – Neil Craig

“When I became a member of

Enterprise Angels investment network

twelve years ago, I saw it as

a way to give back to the business

community. In fact, being an Enter-

Richard Hoare

Meet Richard. A partner at

Sharp Tudhope Lawyers specialising

in commercial law. Richard has

expansive corporate / commercial legal expertise

with a particular focus on mergers and acquisitions

and in assisting both investors in, and founders of,

early stage companies. Richard gained his experience

both in New Zealand and Australia, having

practiced in Melbourne from 2013 to 2017. In

addition to advising early stage ventures in a legal

capacity, he also enjoys participating in Tauranga’s

Angelic Drop in Clinics. He is a member of the Institute

of Directors and on the Board of Directors for

EA GP Limited.

Ian Greaves

Meet Ian. Ian has been involved in the kiwifruit industry

since completing his degree at Massey, Palmerston

North. He worked his way up through the ranks from field rep to the Post Harvest

industry as general manager of Seeka Kiwifruit Industries Ltd and then

into political and governance roles. He is a retired director of Kiwifruit New

Zealand – the industry regulator which he served on for 15 years, and retired

chairman of Seeka Growers Limited. During the kiwifruit Psa outbreak Ian

was the national recovery manager under the Adverse Event as well as consulting

to Kiwifruit Vine Health which coordinated the industry response to

the disease. In 2020 kiwifruit Industry honoured him with their highest award

– the Hayward Medal Outside of work, in India, Ian and his wife have undertaken

charity work for a decade funding and established micro-enterprises

that employ people out of poverty. Ian is passionate about making a real different

and enjoys the chance to see real change through his investments.


November/December 2020 BAY OF PLENTY BUSINESS NEWS 17

The impact

of Covid-19

on business


I commonly get asked “what is this business

worth” – and the answer usually starts with

“it depends”. Well, it now depends a wee

bit more, given the impact of Covid-19 on

business valuations.


businesses value is

driven by numerous factors,

but is understandably

very dependent on recent

financial results. Where those

financial results are weaker

due to Covid-19 then a purchaser

must determine whether

the business will revert to

average results in the coming

months and years, or whether

there has been a fundamental

shift downwards.

Only a few months ago

one could have thought we

would see business valuations

decreasing given the

perception of weak financial

performance between April

and June 2020 across a number

of industries, expected

weaker financial performance

going forward, and the lack of

confidence in the future (particularly

with regards to the

border and when and how that

may reopen).

However, I am seeing the

opposite of this – business values

are being supported by:

• Not that many good businesses

on the market.

• Plenty of buyers – these

include people looking to

buy a job, those coming

back from overseas and

people who are changing

direction and want more

control of their lives by

being their own boss.

• Cheap interest rates – the

Average [house]

prices were

predicted to drop

nine percent due

to Covid – but

instead appear to

be up more than

10 percent.”

borrowing capacity of

someone at four to five

percent interest rates is dramatically

changed when

you start talking about sub

2.5 percent rates for housing


• The realisation that the

world did not end after all.

Most people I meet are confident

about the future. The

fear of those early days at

the start of Level 4 lockdown

seems well past.

Many business brokers I

Asset values are expected to continue to

be strong. No-one is expecting significant

changes to the business landscape from the

new government.”

talk to would sell many more

businesses if they could find

the listings. Interestingly, it

seems to be the same for real

estate brokers. There seems

to be a good correlation to

the housing market. Average

prices were predicted to drop

nine percent due to Covid –

but instead appear to be up

more than 10 percent.

Now I have no information

to say that values of businesses

have increased (there is

often quite a lag from a deal



Director at Ingham Mora Chartered Accountants in Tauranga, is a

business advisor who specialises in buying and selling businesses.

He can be contacted on 027-5744- 019 or

being signed – then settled –

and then again to receiving

reports on clear trends). But

I certainly have not seen anything

to say they have dropped.

The reasons above for the

support of business values

look likely to continue for the

foreseeable future.

I have not heard anyone

picking a lift in interest rates

anytime soon. Asset values

are expected to continue to be

strong. No-one is expecting

significant changes to the business

landscape from the new


Of course, my views are

an average of what I am seeing

and hearing. Many businesses

have been significantly

impacted by Covid-19 and the

uncertainty of when the border

will open.

A heated market housing

market can mean that less

homework is done before purchase.

It can be the same for

businesses. Do not let FOMO

cause you to buy a leaky one.

How culture can complicate credit

It is so easy to become judgemental or critical of the behaviour of

others when we view them through our own behavioural and cultural

filters especially when those behaviours appear to contradict our own

moral boundaries.



Nick Kerr is Area Manager BOP for EC Credit Control NZ Ltd.

He is also a director of International Private Investigations Ltd.

Nick can be reached at

In my experience in the collections

and asset recovery

industry I have had many

occasions to see many examples

of what I would term

unbelievable beliefs and


That is, until I stop and

attempt to view them through

the debtors’ eyes and see

what could have led to these

responses being so ingrained.

For example, a few months

back we received a strange

phone call from one of our outof-town

repossession clients.

The client told us that a

vehicle with almost $10,000

owing on it had been deregistered

and the reason given to

land transport for the deregistration

was “vehicle removed

from NZ”.

Understandably alarmed,

our client asked if we could

visit with their debtor as soon

as possible to find out what

had happened.

We arrived at the property

and found the debtor at home.

We asked him if he indeed had

the vehicle and he told us “no,

I have sent it to my sister in the

Islands yesterday”.

We explained to him that it

was a breach of his agreement

with the finance company to

remove the vehicle from New

Zealand and send it to his sister.

Not only did he still owe

a substantial amount on the

vehicle already, he was in fact

two months overdue in his


He explained to us that he

had lost his job a month ago

and that his sister in the islands

had kids and her car had broken


The logical solution to this

in the debtor’s eyes was to

spend $2,000 that he didn’t

have, to send a car that he

didn’t completely own and

could not afford to make payments

on, to his sister as she

was in need. The thought of

the legalities or contractual

It would have never occurred to our very experienced lender client

that he would have to tell a borrower they were not allowed to send

the cars they are financing overseas until they are paid off in full.”

ramifications did not even

enter his mind.

The initial thought in my

mind was simply: if you owe

money on something then it is

not yours to give away.

The debtor explained to me

that he was from a small village

in a small island country.

There everything that anyone

had was shared with everyone

else, no matter what it

was, including food, water and

clothes. And in a case where

one family member has two

of something and another has

none, then there was an absolute

expectation that it would

be shared and it would be

unthinkable to not to do so.

We told the debtor that

our client could take legal

action for the removal and

discussed the options with the

client, as the debtor had been a

long-standing customer with a

great credit rating.

Our client agreed to an

arrangement rather than having

an overseas repossession

warrant executed and incur the

huge legal cost that would be


It would have never

occurred to our very experienced

lender client that he

would have to tell a borrower

they were not allowed to send

the cars they are financing

overseas until they are paid

off in full. But as our country

becomes increasingly multicultural

and the clientele of the

lenders become more diverse,

maybe in the future it wouldn’t

hurt to make this point.

As I have touched on in

previous articles, we have

encountered a real issue with

some recent migrants not

understanding some of the

finer points of financial agreements,

points that most people

that have been brought up

in New Zealand would see

as ones that are a foregone


To be fair I would struggle

myself if I moved to the other

side of the world and signed an

agreement in a language that is

at best second to me, written

to legislation that I have never

been exposed to within a culture

that is new to me.

Maybe some kind of

info pack or freely available

advice to new migrants

could prevent a few of these


Just a thought.

18 BAY OF PLENTY BUSINESS NEWS November/December 2020






Networking photos from The National Business Network Smarter Business Event

Photos by Dylan Mcneely

When is the right time to sell

your business? Right now.

At TABAK, we promise to guide

you through the sales process

with focus, integrity and

complete confidentiality.


1 Liveleen Sjohal, Alex Te Paa, Pete Wales, James Arrowsmith, Kiara Tempero (The Host Team – Smarter Business Event





3 4

2 Heather Jones (Aegis Security). 3 Nikeey Silwal (Rotorua Chamber of Commerce). 4 Arron Edwards (Bravesight).





5 Jon Price, Henry Kane (GPS Profit Solutions). 6 Alan Neben, David Porter (Bay of Plenty Business News).





147 Cameron Road

p. 07 578 6329




8 9

7 Holly McNabb (Rentlink). 8 Jodee Mills, Dean Lawrence (Marra Construction). 9 James Arrowsmith (HOST – Smarter

Business Event 2020).

November/December 2020 BAY OF PLENTY BUSINESS NEWS 19




10 Brent Ireland (Collab), Pete Wales (Smarter Business Event 2020), Kirsten Patterson (Institute of Directors), Craig Hudson (XERO), Will Johnston (MC, Smarter Business Event 2020).

11 Andrew Fairgray, Ali Awais, Shamal Kumar, Cameron Owens, Rachel Mulhern (2degrees Business).




12 Liesel Carnie (Envirohub). 13 Andrew Mortensen, Emma Fraher (Coachio Group). 14 Rheuben Burke, Nick Chan (Apricity Finance).





15 Sacha Koster, Lorena Zanesco (PMG Funds). 16 Chantelle Laurent (LIT Marketing). 17 Roger White (Hobson Wealth). 18 Shelli Craven (Pure Print).




19 Matt Cowley, Jeanette Mindham (Tauranga Chamber of Commerce). 20 Lucy Devaney, Jenna McCoubrie (EBOP Chamber of Commerce). 21 Rachel Ackerley, Nick Hosking (Kiwibank).

20 BAY OF PLENTY BUSINESS NEWS November/December 2020



riding post-

Covid wave


Tauranga-based social

media agency Likeable

Lab has significantly

increased in size after its

recent acquisition of Hamilton

agency LeadSocial.

This comes after a challenging

few months that saw

Likeable Lab lose a large percentage

of its revenue in the

first week of the nationwide


Likeable Lab owner Nick

McDonald, who has a financial

trading background said that,

ironically, tough economic

times were the catalyst for the


“After emerging from

lockdown just four months

ago, beaten and battered, we

decided that some of our competitors

were likely beaten up

too and it might be a good time

to look for acquisitions,” he


“However, we didn’t find a

bargain - better than that, we

found a solid performer that

made a lot of strategic sense.”

While the global pandemic

has brought a lot of economic

uncertainty, opportunities

have also emerged, and online

marketing has been one of

the strong performers, said


“With lockdowns forcing

people to do more business

online, the need for a strong

online presence has never been

stronger,” he said.

Online media

increasingly essential

“Many businesses are realising

that social media platforms,

such as Facebook and Instagram,

are not only a business’

shop window, they are in fact

the vehicles for making a sale.

Businesses equipped with

strong websites and well-managed

social media are able to

be agile in a rapidly changing

environment. And, with continuing

uncertainty globally,

it’s no longer a nice-to-have -

it’s essential.”

LeadSocial was established

by Steve Carpenter six years

Nick McDonald and Steve Carpenter: Merging

social media strengths. Photo/Supplied

ago in the living room of his

flat and has grown to become

an industry leader in Waikato.

The purchase has strengthened

Likeable Lab’s skillset,

adding video production,

specialist photography and

website capabilities to the

company’s suite of design,

copywriting and social media

ads expertise.

“The team that Steve has

built is top-notch and this has

translated into a small business

that has been punching above

With lockdowns forcing people to do more

business online, the need for a strong online

presence has never been stronger.”

– Nick McDonald

its weight for many years

now,” said McDonald.

“We plan to honour the legacy

the team has built with staff

and clients, but also beyond as

we start to add more national

and international clients.”

Carpenter, who described

LeadSocial as his “first baby”

said he was excited to watch

the growth continue at a faster

pace than ever before.

“I know it is in great hands

with Nick and the amazing

team around me who will not

only remain but rise to the


The two agencies, which

have a combined staff of 15

across the Bay of Plenty and

Waikato, will for the time

being continue trading under

their respective names.

At Bayleys, we believe relationships are what businesses are built on and how they

succeed. We understand that to maximise the return on your property you need:

Professional property management

A business partner that understands your views and goals

Contact the Bayleys Commercial Property Management team today.

Bayleys Commercial

Property Management

07 579 0609



Residential / Commercial / Rural / Property Services

November/December 2020 BAY OF PLENTY BUSINESS NEWS 21

Social media advertising

works, but is it ethical?

The proliferation of “fake news” and

increased rates of mental illness and

online addiction are causing a growing

number of people to question the value

of social media.

On one hand, we’re more

connected than ever

before – we can keep

up with the happenings of

friends and family almost in

real-time, and limitless information

is at our fingertips.

On the other, many of us

are addicted – we scroll mindlessly

through our Facebook or

Instagram news feeds, often to

the detriment of our relationships

with the people we live


Not only that, but the rising

popularity of social media

platforms as a primary source

of news means many of us

become stuck in a virtual echo

chamber, exposed only to the

views of friends who think in

the same way we do, and to

information we’re most likely

to agree with.

Given these impacts, should

New Zealand companies be

looking at boycotting or reducing

their advertising spend on

platforms such as Facebook,

Instagram and Youtube?

The problem with the

business model

The business model social

media platforms run on is the

root cause of the issue, according

to many of those quoted in

the popular documentary The

Social Dilemma, which was

released on Netflix recently.

Everyday users aren’t

charged to use them, and they

instead rely entirely on advertisers

– with their own set of

interests – to make money.

The advertisers are paying

to have users’ eyeballs on their

ads and promotional content,

so it’s in the interest of Facebook,

Instagram and other

channels to do everything they

can to keep users coming back

for more.

The more impressions and

engagement with those ads,

the happier advertisers are, and

the more money they make.

The implication of this is

that Facebook, Instagram and

other social media platforms

target content, create notifications,

and develop their platforms

in ways that cause users

to commit the greatest amount

of time to using them.

Users’ attention has

become the product being

sold to advertisers, and there’s

little in the way of regulation

controlling how this can be


What’s more, a growing

number of young people are

basing their sense of selfworth

on the number of likes

and comments they receive on

photos and videos they post.

According to The Social

Dilemma documentary,

non-fatal self-harm hospitalisations

among girls aged

15-19 in the USA has risen by

62 percent since 2009 – the

year that Facebook became

the most popular social media

platform in the world. Among

US girls aged 10-14, the

increase in non-fatal self-harm

hospitalisations was 189 percent

in the same period.

Data obtained by Newshub

last year suggests the problem

is similarly significant in New

Zealand. The number of people

discharged from hospitals

for self-harm across all age

groups and genders increased

from 2,808 in 2009 to 4,878 in


Radio NZ reported that

there were 3,081 hospitalisations

for self-harm among

New Zealanders under 20 in

2019, up by 200 compared to


What is an ethical

business to do?

If they are to be believed, most

of us would agree that impacts

such as these are horrifying.

But at the same time, many

Users’ attention has become the product

being sold to advertisers, and there’s little

in the way of regulation controlling how this

can be done.”

of us have benefitted from the

reach and laser-sharp targeting

social media advertising can


Many businesses have

placed a considerable portion

of their marketing budget into

social media platforms, for the

very reason that they are effective

and are making a tangible

difference to their success.

The question is whether

harnessing a tool that poses

such significant risks for society

and mental health is morally

conscionable. Your business’

advertising isn’t causing

the problem on its own, but

is it propping up a business

model that leads to undesirable

and damaging outcomes?

Some businesses that have



Director of Bay of Plenty marketing and PR consultancy Last

Word. To find out more visit or email

decided to make a stand are

Coca Cola and Lego. The two

multinationals are among a

group of companies that have

suspended their advertising

on Facebook and some other

social media platforms in

some parts of the world, arguing

that the company needs to

do more to end hate speech and


If suspending advertising

is more than you can stomach,

another option may be to

reduce your spend on social


While some may perceive

this to be “sitting on the fence”

or not doing enough, it may be

more palatable if your business

is heavily reliant on sales and

leads generated through social

media channels.

Ultimately, better regulation

of social media platforms

may be required. This

might include rules around the

methods used to keep people’s

attention – to reduce addiction

– and rules around who can be

targeted, and how.

In the meantime, those that

see a problem might want to

voice their opinions about the

need to change, and to put a

little more of our advertising

dollars into other channels that

are better regulated, tried and

true, and less morally dubious.

I’d love to hear your views

on the matter. If you want to

share, please feel free to email

me on the contact address

listed above.

• 60 years combined hands on building

industry knowledge and experience

• Unique, innovative, cost effective

building assessment techniques

• Lateral thinking approach to problem

solving and design solutions

• 20 years combined project

management experience

• Proven performance in commercial

and large residential projects

• Strong relationships with key

industry stakeholders

Phone: 0800 727 007 | Offices in Bay of Plenty and Hawke’s Bay | Website:

22 BAY OF PLENTY BUSINESS NEWS November/December 2020

Taking into account the new

government’s employment policies

The election is now behind us and the outcome wasn’t really a

surprise. Probably the most unusual factors being that the outcome

for National was worse than expected, with Labour performing

better than expected and finishing up being able to govern alone.

As I write this, we are still

awaiting the outcome

of the two referendums.

However, I thought it was

timely to reflect on some of the

changes that the Labour Government

has made to employment

legislation over their past

term, and look at their election

policies and what we are likely

to see moving forward over

their next term.

Over the past three years

of Labour’s term leading a

coalition with the Greens and

NZ First, some of the changes

made to the Employment Relations

Act included the provision

of greater protections to

workers, particularly those

considered to be vulnerable

workers, reinstating of meal

and rest breaks and amending

the 90-day trial period to

businesses with less than 20


Back in April they raised

the minimum wage to $18.90

per hour. They have also

updated the Equal Pay Act,

addressing the well-publicised

gender pay gap, along with

increasing paid parental leave

up to 26 weeks and increasing

the maximum payment by $20

per week.

Moving forward, in

Labour’s election campaign,

some of the big topics to note

for employers are the increase

to the minimum sick leave

entitlements from the current

five days to 10 days per year.

The minimum wage will

also increase to $20 per hour in

2021. They also publicised the

notion of an additional public

holiday to recognise Matariki

from 2022.

Also outlined was the plan

to progressively extend the

Living Wage through to those

who contract to the public

sector, such as cleaners, caterers

and security guards, along

with pay equity for women

and make it easier for workers

to receive fair wages and conditions

by implementing Fair

Pay Agreements.

The Holidays Act – still a

work in progress – is also on

the board for further review

and simplification.

Labour are also pledging

to implement a major support

package to help businesses

with the aim of hiring at least

40,000 Covid-19-impacted



Kellie Hamlett is Director and Recruitment & HR Specialist, Talent

ID Recruitment Ltd. She can be contacted on

kiwis back into the workforce.

For those who have lost

their jobs due to Covid, and

separate to the Wage Subsidy

Scheme, people can now

receive payments of up to

$490 per week whilst they

either look for new employment

or retrain.

So for now – while Labour

enjoys their win and the

post-election high, as business

owners we are taking stock of

the short time in the lead up

to Christmas, staring into our

crystal balls and pondering

what joys the end of the year

and the first quarter of the

business year will deliver.

As employers we are now

having to consider more and

more in this ever changing

next generation world of flexible

employment, safe environments,

greater staff protection,

PC workplaces, and Covidfree

end of year functions, all

while scrutinising our operating

budgets and cash-flow

forecasts. See #resilience

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across the country, site-by-site.

For businesses in the Bay of

Plenty this means that the 2degrees

network now covers 99.7% of the

places people live and work thanks

to 17 new cell sites that have been

built across the region in the last

year, and 30 existing sites have

been upgraded in the last three


Around the rest of the country,

2degrees has turned on more than

550 4G cell sites this year in areas

that previously only received 3G

coverage. This network investment

has been particularly targeted

at less populated areas and on the

roads between New Zealand’s

towns and cities.

This investment means Bay

of Plenty businesses are seeing

improved connectivity at home,

on the road and even at their holiday

spot. And the improvements

couldn’t come at a better time.

During the Covid-19 lockdown,

we learned how important

connectivity really was to our


It benefited students who were

able to learn from a distance, helped

people to stay in touch with their

loved ones and allowed businesses

to operate remotely. More generally,

better connectivity creates

safer communities, increases access

to services, assists our visitor sector

and helps businesses attract and

retain employees.

Thanks to a strong network, Bay

of Plenty businesses were able to

get on with it during lockdown. In

fact, some businesses did mobile

working so well, they don’t want

to stop.

The 2degrees Shaping Business

Study asked more than 1,000 business

decision-makers about their

attitudes to work following lockdown.

More than half (58%) said

they introduced flexible working

practices, and one in five (19%) are

reconsidering the idea of a traditional

office space.

This flexibility will be familiar

to many Bay of Plenty businesses

who already work out of rural locations

or need to regularly to travel

around the region.

While local businesses are at

different stages in their adoption of

mobile working, it’s clear that reliable

mobile and broadband services

are a necessity to keep team-members

connected and businesses in

touch with their customers.

A strengthened 2degrees network

mean even more Bay of

Plenty businesses can keep doing

what they do best – running their


And while what is most important

is the connectivity 4G brings,

2degrees isn’t stopping there. By

the end of 2021, 2degrees’ 5G network

will go live, creating even

more transformative possibilities

for Kiwi businesses.

No matter what the future holds,

2degrees is committed to providing

your business with the tools it

needs to flourish. If you’d like to

know more about all the ways we

can help you, get in touch with our

local team today.

November/December 2020 BAY OF PLENTY BUSINESS NEWS 23

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The Foster Construction Group, one of the Waikato’s bestknown

construction companies, are proud to have forged

a foothold in the Bay of Plenty over the last three years.

Committed to staying here, they’ve increased their mission

to build “Great Communities through Strong Foundations”.

Fosters’ Tauranga office was established in 2017, soon after

being awarded the contract to expand the Bayfair Shopping


“The Bayfair expansion was an exciting project, requiring

our team to focus entirely on the build to make it a success”

says Allan Bradshaw, Bay of Plenty Manager for Foster

Construction Group.

“We aim to work with local supply and subcontractor

networks to ensure we’re engaged with the community too,

so with a three-year project underway and plenty of scope

for more projects in the future, it made sense to establish a

Bay of Plenty hub.

“Plus, we strongly believe that creating a team environment

is integral to the success of any project.”

For three years, the Foster team, along with local

subcontractors, worked tirelessly at Bayfair – building a new

Countdown Supermarket, expanding the retail precinct,

and adding an alfresco dining area, new cinema complex

and extra parking – all while the existing shopping centre

remained fully operational.

Following the successful completion of Bayfair earlier this

year, Foster Bay of Plenty has continued to grow and now

represents all four arms of the Foster Group: Foster Develop,

Foster Construction, Foster Maintain and Foster Engineering.

“With several projects underway in the Bay and a strong

forward work programme in place, we are here to stay and

proud to call ourselves local” continues Allan.

“The Foster team possesses a skill set which turns an idea

into a project design, the design into a project cost, the cost

into a project programme and ultimately, physical delivery

of the work required, from construction to engineering and

then maintenance.

“It gives us great pleasure to offer our support to businesses,

activities and community groups all around this region with

both the means and skillset to make things happen.”

To get in touch with Foster Bay of Plenty,

please call 07 570 6000.

FOSTERS.CO.NZ . 07 849 3849

24 BAY OF PLENTY BUSINESS NEWS November/December 2020

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