Retailers Forum Magazine Nov. 2020 EMAG

FORUM383

Our monthly magazine is for small retail businesses around the country. If you operate a store or online business you will read informative articles to help start or expand your business. We also feature advertising from the best wholesalers and manufacturers that will sell you products to resell. Our 40 years of experience is shared in every issue, and best of all, it's free! View our full site with 1000's of free articles at: www.RetailersForum.com

etailers

VOL. 40 NO. 7

NOVEMBER 2020

Connecting Wholesalers and Retailers Since 1981


Page 2 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #10 on page 11 • www.Vendor411.com


Want More Info? Circle #14 on page 11 • www.Vendor411.com

Gertex USA | 9 Densley Ave, Toronto ON M6M 2P5

Tel: 416 241 2345 | www.gertexusa.com

RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 3


Page 4 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #07 on page 11 • www.Vendor411.com


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 5


Sell to over 60,000

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Start.

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Lighting Up!

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LIGHT • Disposables • Kits

E CIG

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Grow. Page 31

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Our specialty is helping small and

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Contact us for free consultation.

see our ad on page 65

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info@ForumBA.com • www.ForumBA.com

DRESS UP FOR

PROFITS!

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WHOLESALE

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www.USACostumers

See our USACostumers.com

ad on page 26

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FASHIONABLE

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See our ad on Pg 23

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ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

NOVEMBER 2020

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES ............09

APPAREL

1 STOP WHOLESALE ..........17

BLANK TEES. .................70

BOUTIQUE CLOSEOUTS. .......85

CLOTHINGWARE .............63

DD BULK .....................24

FASHIONABLE SALES. .........23

FLIRTY WHOLESALE ..........28

GERTEX. .....................03

HEAVENLY SUITS .............16

SCARF WAREHOUSE ..........75

STYLE IN FASHION ............16

STYLISH PLUS ................67

T SHIRT REP ........BACK COVER

UIN DEALS ...................71

UNIVERSE WHOLESALE. .......61

USACOSTUMERS.COM ........26

ASSORTED ITEMS

AUCTION FINDER .............52

BEAN WHOLESALERS .........68

DINO DROPSHIP . . . . . . . . . . . . . . 25

DOBA DROPSHIP .............53

EVERYTHING CLOSEOUTS .....40

EZ DROPSHIP. ................18

GET THAT WHOLESALE ........88

MEGA UBID ..................50

PALLETFLY. ..................19

RAMSONS IMPORTS ......... 04

SWEET WHOLESALERS ........47

TOP TEN WHOLESALE .........89

BOOKS

AUCTION BOOK ..............82

BUYERS CONTACTS ...........81

CLOSEOUT DIRECTORY. .......84

HIDDEN WEALTH .............80

TRADE BOOKS. ........... 90-96

CANDY

SWEET WHOLESALERS ........47

CELLULAR

CELLCITY.BIZ ................37

WHOLE-CELL ................55

COMPUTERS

REFURB SHOPS ...............24

CONSUMER ELECT.

FIND IT CHINA ................51

CREDIT CARD

PROCESSING

EXP MERCHANT ..............34

NOAMB. .....................83


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO .......................66

CC WAREHOUSE . . . . . . . . . . . . . .86

E-STORE BUILDERS ...........38

E STORE SIGNS ...............43

E-STORE SITES ...............44

FB CAMPAIGNS ...............56

FORUM ADVISORS . . . . . . . . . . . .26

FUNDING OFFICES ............46

KWIK INC ....................62

PAYROLL HELPER ............30

PROMOTIONAL REWARDS.....30

PROTECTION PLANS ..........76

RETAILERS BANK .............64

SALES GROUP BAGS...........60

SETON SIGNAGE ..............87

VACATION PROMO ...........74

WHOLESALESOURCES.COM .....

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP . . . . . . . . . . . . . .25

DOBA DROPSHIP .............53

EZ DROPSHIP.................18

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

View our 148 page Catalog online !

www.RIOhio.com

HEAVENLY ...................36

LIGHT E CIG ..................65

Hat Pins $6.00 dz

$36.00 dz

Garden Flags

$48.00 dz

Metal Signs

$5.50 Each

Tri-Fold

$5.00 Each

Belt Buckles

$36.00 dz

$9.00 dz

Playing Cards

$18.00 dz

$24.00 dz

3’x5’Embroidered Flags

$21.00 dz

$14.00 Each

$18.00 dz

LOGIC WHOLESALE ...........57

FOOTWEAR

5” Patches $36.00 dz

$39.00 dz

SNEAKER CLEARANCE.........29

Garden Flags

48.00 dz

$18.00 dz

Leather Wallets $5.50 each

12”x18” Metal Signs

$5.50 Each

Patches $18.00 dz

WindSocks

$48.00 dz

Min.Order

$150.00

Metal Sign

$4.75 each

$48.00 dz

$7.00 Each

Belt Buckles

$36.00 dz

$4.50 Each

3pc Magnet

$5.25 Each

Metal Plates

$27.00 dz

$15.00 dz

$42.00 dz

$15.50 Each

8” x 12” Metal Signs

$39.00 dz

$21.00 dz

$4.00 each

$36.00 ut 72 HANDBAGS

pcs

Magnets 3”x8” $18.00 dz $30.00 dz 8” x 12” Parking Sign $18.00 dz

RC VARIETY ..................45

BAG CLOSEOUTS .............21

BAG VENDORS ...............18

HOME & HOUSEWARE

Belt Buckles

$42.00 dz

DAKOTA STEEL ART ...........13

MERCHANDISE REP ...........28

RUG PROFITS.................27

RUSH SUPPLIERS .............48

SWANSON PRODUCTS ........15

JEWELRY/

ACCESSORIES

BLING WHOLESALER ..........69

BODY CANDY HQ .............41

BUND JEWELRY...............73

CLOSEOUTS FOR SALE.........35

HIPWHOLESALE ..............31

JEWEL CLEARANCE ...........58

JEWELRY MINERS.............79

SHAKE WHOLESALE...........42

12” Metal Signs

$5.00 Each

NOVELTIES

CARTOON CONCEPTS .........54

COOL GLOWING ..............49

FUN FACE ....................02

NOVELTY SELLER .............39

PPE SUPPLIES

PPE STOCKROOM.............22

R/C & TOYS

SOARING RC .................20

Leather Bracelet $18.00 dz

SPECIAL FEATURES

FORUM WORKSHOP ..........32

READER RESPONSE ...........11

RETAILING NEWS .............14

12”x18” Metal Sign $5.25 each

$15.00 dz

36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

1ut/5 dz Mood Rings $33.00 unit

WHAT’S HOT .................12

TRADE SHOWS

ASD VEGAS SHOW ............33

TMC SHOWROOM ............16

VIDEOS & DVD’S

DVD BUNDLE .................72

WATCHES & CLOCKS

TIME WHOLESALERS ..........59

WATCH DEALERS .............20

WEDDING ITEMS

SMARTEST BARGAIN . . . . . . . . . .22

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

BUSINESS BOOKS

www.BizBooks.org

$36.00 ut/72pcs

Accept Credit Cards

At Your Business.

EXP Merchant

$6.00 dzSee Hat Page Pins Also 34

sold by the

Gigantic dozen! Selection

of Variety Goods

See our Ad on Page 04

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on page 53

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pg. 13

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

› Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

› Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

Printed Magazine

• Your ad is featured in our

printed magazine circulated

to buyers across the USA.

Includes distribution at

industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our

free iPhone and Android APP.

Imagine YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers

interested in your products

through a code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in

the industry’s leading search

engine: www.supplier411.com

• Saturation marketing coverage

on our new wholesale portal:

www.wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2020

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Minneapolis Gift Show

Philadelphia Gift & Variety Show

Seattle Gift Show

FEBRUARY

Charlotte Gift Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

St. Louis Gift Show

MARCH

ASD Marketweek Las Vegas Show

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

Norton’s Gift & Variety Show

APRIL

Charlotte Gift Show

Hawaii Merchandise Expo

Minneapolis Gift Show

Northern Michigan Gift & Souvenir Show

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Off Price Show NY

JUNE

Charlotte Gift & Variety Show

Dallas Gift & Variety Show

LA Fashion Market

Minneapolis Gift Show

Norton’s Gift & Variety Show

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Oklahoma City Wholesale Show Philadelphia Gift

& Variety Show

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Minneapolis Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show

St. Louis Gift Show

Toronto Gift Fair

SEPTEMBER

Asia America Wholesale Show

Charlotte Gift & Variety Show

Dallas Home & Gift Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

Rocky Mountain Gift Show

OCTOBER

Dallas Apparel & Accessories Show

Florida Jewelry & Resort Show

Greensboro Gift & Jewelry Show

Las Vegas Souvenir & Gift Show

Minneapolis Gift & Variety Show

Additional Shows TBD

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Norton’s Gift & Variety Show

Ocean City Gift Show

Smoky Mountain Variety

DECEMBER

Charlotte Gift & Variety

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

Our Large Holiday Issue Hits The Mails Before

Thanksgiving to Maximize Advertisers Results!

* Show schedules are subject to change without notice.


FROM THE

PUBLISHER

More Thankful Than Ever!

I am writing this month’s message around WE have a resilient industry in retailing

two to three weeks before you will be reading and wholesaling. We have weathered many

this which makes it difficult to be as timely as storms in the past but none as voracious

I’d like. I don’t have a crystal ball and can’t as this one. Along with our peers we have

depend on the polls so I have no idea of who stepped up our efforts to support those in our

won the election earlier this month. Not even community. Our company has worked with all

sure if the election results have all even been of our advertisers and readers to help them

counted yet!

through these times.

THERE are some things that transpired this NO matter where we are today while you are

week that I think are very interesting because reading this article, we all share one common

they’ve had such an effect on our businesses. thought – thankfulness and gratefulness to

The lockdowns! While many of our readers are each other, our families, healthcare workers

in cities and states that have allowed them and everyone who stood together to find

to reopen months ago, in cities like mine we ways to carry on.

have been under lockdown since March.

THERE is no better time than Thanksgiving,

Aside from all types of businesses suffering,

an actual holiday dedicated to just being

many have closed down, never to reopen.

gracious and thankful to reflect on where

THEN this week we hear a report from the

we have been and where we are headed.

medical experts, the scientists who we’re

Politics, social causes and everything else

lectured to obey, that they are now saying

aside, America and its people are among the

the lockdowns originally ordered may not

greatest in the world. Our industry is a melting

be as effective as they touted. May not be

pot of all ethnicities, races and origins of

effective? In the meantime we have not

only lost thousands of businesses but many

hard working people all wanting the best for

lives. Lives lost not to covid but because of

themselves and their families.

substance abuse, depression and suicide,

WHILE we don’t have the all-clear yet we

medical ailments that had gone untreated. It

certainly have a better set of instructions to

is an abomination and has effected all of our follow then back in March. I am sad for those

businesses and families.

businesses lost and the lives lost. It shouldn’t

SO here we are now. Whoever won the have happened. My prayers this Thanksgiving

presidential election doesn’t have a time is that we can all rebound better than before

machine to bring back the entities and and forge ahead healthy and prosperous as

people we have lost. In the early days of we were prior to this tragedy. I remain thankful

the pandemic we understood our lack of and humble to be able to continue to serve

knowledge about it and erred on the side our clients and wish the best for you and your

of caution. But months later, we find that the families this holiday.

cure the scientists forced on us may very well We have one more month of sales after

have been worse than the disease. Smart this to recoup as much as we can before the

people know that and smarter people who New Year. Let’s work together to make this

govern us loosened things up in some areas holiday season as festive and prosperous as

which saved livelihoods and life.

only we can.

>> ON-LINE SOURCING

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

39 Years

1981-2020

RETAILERS FORUM is published monthly at

$75/year USA, $125/year foreign.

Entire contents copyright ©2020 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.


etailers

Reader Response

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS

Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630

or fill in on-line at www.Vendor411.com

APPAREL & ACCESSORIES

❒ All Advertisers in APPAREL

❒ 14. Gertex

❒ 28. Style in Fashion

CREDIT CARD PROCESSING

❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 38. EXS Credit

❒ 68. NOAMB.com

GENERAL & VARIETY


All Advertisers in GENERAL & VARIETY

❒ 15. Palletfly

❒ 07. Ramsons

HOME & HOUSE

❒ All Advertisers in

HOME & HOUSE

❒ 23. Dakota Steel Art

❒ 09. Swanson Products

NOVELTIES

❒ All Advertisers in

NOVELTIES

❒ 10. Fun Face

WESTERN ACCESSORIES

❒ All Advertisers in

WESTERN ACCESSORIES

❒ 33. JR Palacios

For Quick Response:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721

Your Name _____________________________________________ Type of Business ____________________________________

Company Name _____________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City ____________________________________________________State _____________________ Zip ______________________

E-Mail: _________________________________________________Tel _______________________ Fax ______________________


For more information, contact:

RAMSON’S IMPORTS, INC.

www.RIOhio.com THERE are few companies FAX: in (614) any 846-4809 industry who have weathered every

5159 Sinclair Road ,Columbus ,OH 43229

www.RIOhio.com Email:info@RIOhio.com

1-614-846-4447 storm and Min.Order remained strong and steadfast. Ramson’s Imports has been

View our 148 page Catalog online operating ! $150.00 for decades and because of their great experience in the

www.RIOhio.com wholesaling industry coupled with knowing how to treat clients, they are

3’x 5’ Flags

stronger than ever!

$2.50 Each

WITH a product catalog that is almost $42.00 150 dz pages of top selling, well

Min.100 pcs

priced merchandise, you will find everything to sell at your variety store

or online site here at Ramson’s.

THE company Knitted Car is Flag best known for their large selection of 3x5 flags at the

$30.00 dz

incredible price of $2.50 Wood each. Sign with Thousands Rope of retailers across the country

$5.50 Each

profit monthly by stocking up on some of the most popular flag motifs

Metal Sign

available.

$15.50 Each 12”X14” $4.75 Each

Visit their website and you will agree that Ramson’s is one of the best

resources your business will ever have!

For more information, contact:

3’x5’ 2 Sided Embroidered Flags

$14.00 Each

www.1StopWholesale.com

Hat Pins $6.00 dz

$9.00 dz

5” Patches

$36.00 dz

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654

Page 12 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

(614) 846-4447

THANKFUL FOR RAMSON’S

WindSocks

$48.00 dz

CHIC

$48.00 dz

FOR CHEAP

OVER the years 1 Stop Wholesale has provided boutique owners and

online fashion sellers with the latest trendy merchandise at the best

prices to be found anywhere. Their buying expertise ensures that you are

getting the trendy goods at the best prices which makes your business

a leader in fashion.

For more information, contact:

WindSocks

$5.50 each

$30.00 dz $48.00 dz

www.Forum123.com GOING, GOING...

Belt Buckles

Tel: 1-631-754-5000 $45.00 dz WE all need great resources to buy from and many have turned to

$42.00 ut 72 pcs

$48.00 dz

auctions to find products and goods to profit from. Forum Publishing is

Magnets 3”x8” $18.00 dz

proud to present the Auction Belt Buyers Buckles Directory that is a complete guide

on the how-to’s and where $39.00 to dzparticipate in public and government

auctions across the USA..

UNLIKE other auction publications where you have $36.00 dz to continually $15.00 dz buy

sources from them, this one directory has Patches

$21.00 dz

all of the information in one

place and

$16.50

in

dz

it’s entirety. Metal Sign

$12.00 dz

You are given info on how to participate in land,

$24.00 dz

$9.75 Each

jewelry, general merchandise, livestock $60.00 dz auctions and others along with the

Beanies $36.00 dz

resources to contact to get on the buyers lists...free. The book is in print

or PDF format for just $39.95.

Garden Flags

Sexy Women

$39.00 V‐neck dz

Lace Babydoll

Mesh Chemise

Sleepwear

Open Back

$18.00 Lingerie dz

$

5.92

THE company

$18.00 dz

8” x 12” Metal Signs

offers Metal all Plates sizes, styles $39.00 dz and colors with NO minimum

order. If you want to really $27.00 dz fill your racks with a variety look no further.

If you wnat to offer huge variety in your online store, look $6.00 no dz further!

Plus this great company will also dropship merchandise directly to our

Hat Pins Also

customers and will do that around the world!

sold by the

FOR the largest selection of apparel, since 2005,. visit 1 Stop Wholesale

Metal Sign

today and check out this month’s special Ladies Chemise Lingerie dozen! for just

$4.75 each 12”x18” Metal

$5.92.

Sign

Easy

$5.25 each

$20-$25 retailer all day long.

Leather

Wallets

Metal Signs $3.75 Each

Best Friend Necklace

$24.00 dz/sets

36 pc Biker Ring

$39.00 unit


Dakota Steel Art

Lifetime Rustproof Warranty

“Enjoy The Wind”

Exclusive Solar Light Designs

Solar Light included

MAKE MORE

MONEY

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 13


Dollar General Adding Upscale Stores

DOLLAR General is a more unique dollar store than others. In addition to carrying items for

a dollar they also have a full line of merchandise that goes well beyond the one dollar price

point. The store is a go-to for many shoppers looking for food items, household and over the

counter medications, etc. The company just announced that they will be opening a new series

of stores in the hope to attract more affluent shoppers who are also seeking good deals.

THE new concept stores will be known as Popshelf which will feature accessories, decor,

cosmetics, household supplies, party goods and more - with roughly 95% of the items retailing

for $5.00 or less.

ACCORDING to recently released news, the first two locations will each be around 9000

square feet will open up in the Nashville, TN area in Hendersonville and Clarksville. The company’s

plan is to launch roughly 30 more units in various cities across the United States by the end of

the 2021 fiscal year.

THERE has always been a great success with the Dollar General format and the company

feels that they have leveraged robust consumer insights to create a unique store they believe

will resonate with new customers, while providing Dollar General with even more opportunities

for growth in the years ahead.

THE new Popshelf outposts are expected to house some of Dollar General’s private label

merchandise. The Tennessee based retailer shared that its initial targeted customers for this new

retail concept are primarily women and located in diverse suburban communities with total

household income ranging from $50,000 to $125,000.

BUILDING on the success, learnings and insights from Dollar General’s non-consumables

initiative, the Chief Merchandising Officer is excited to start this new concept. Each store is

expected to create up to 15 new jobs as well, which is always great for the local economy.

PERHAPS the move was pushed forward also by the new expansion of Five Below stores, a

specialty retailer also selling merchandise below the $5 price point.

Clothing Trade-In At H&M

THE apparel retailers are having a really tough time and H&M is no different. The Swedenbased

retailer is giving consumers at its Stockholm store the option to turn in used garments that

it will then transform into one of three different clothing items. They will clean it and put it into

a machine called Looop which disassembles it and shreds it into fibers that are used to create

new clothing. This effort comes to alleviate the growing problem of clothing waste.

THE machine turns your old garment into yarn which can then be used to make new clothing.

PERHAPS this is a viable idea or at the least it creates awareness about clothing and fabric

waste. H&M has long been criticized for creating disposable clothing, meaning it goes out for a

season and then gets tossed. The Looop machine is interesting and perhaps a good PR entity,

but maybe donating the clothes to the needy is an idea.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #09 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 15


STYLE IN FASHION INC.

WEST-SIDE DESIGNS

We Carry Winter

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at Moderate

Prices

MANY STYLES AVAILABLE IN

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Umbrella Dresses in Rayon & Cotton

Fabric. We also carry Magic Wrap,

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We also carry

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Fax: (213) 624-2115

email: Andy@StyleInFashion.com

View Our Catalog Online or Call for Catalog

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Want More Info? Circle #28 on page 11 • www.Vendor411.com

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TMC December Ad 7x4.63.indd 1

Page 16 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

10/6/20 3:42 PM


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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 17


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Want More Info? Circle #15 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 19


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Page 20

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 21


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Page 22 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 23


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Page 24 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 25


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Page 26 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 27


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Page 28 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 29


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 31


forumworkshop

Starting Your Own

STARTING YOUR OWN

BUSINESS

Credit & Collection

Business

Don’t Give Credit Unless

You Know You’ll Be Paid

The rule for retailers is: Donʼt let it out of the

store until it is paid for. Donʼt listen to stories.

Get identification for checks and double check

signatures. In service, supply, or wholesale

business, you can expect to deal with time payments.

Why canʼt you just ask for cash up

front? You can, but in many industries, credit

has become the norm. You will be able to increase

your clientele if you do extend credit.

Retailers have the benefit of charge-card companies

to extend credit and take the risks.

Other businesses have to extend their own

credit and do their own collections. Typically,

the customer will receive the product before

you receive payment in full. Extending credit is

dangerous; be careful how you do it.

Both Fred and Edna decided they didnʼt want

to “do collections.” They said they didnʼt want

to offend anyone, or lose customers or friends.

People who donʼt pay their bills arenʼt customers,

certainly not friends. Theyʼve gotten

what they came for – something for nothing –

and they wonʼt be back unless you allow them

to take more for the same price. Make certain

you collect the money your customers owe you.

Page 32 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

My rule, as owner of Midnight Oil

Typesetting, was simple: I never

gave credit to anyone unless I

could personally walk to their office

and sit there until I collected

payment. In five years of doing

business, I was the victim of two

criminals (one spent time in jail;

the other is under investigation by

the SEC for fraud), one bounced

check, and two walk-aways. A

walk-away is someone who

places the order and never returns

to pick up the “custom

made” merchandise. In a service

business this is a danger because

you canʼt, for example,

take stationery apart and put the

paper back on the shelf for another customer

to buy.

Detecting The Non-Payers

Some people who own new businesses get so

focused on getting a signature on a sales

agreement that they forget to ascertain their

chances of getting paid at a future date. There

are ways to tell if someone doesnʼt intend to

pay you. You canʼt always tell. But here are

some guidelines for businesses that extend

credit to their customers in the normal course

of doing business.

continued...


February 28 - March 3, 2021

RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 33


forumworkshop

FORUM WORKSHOP

A signature

on a sales

agreement

is not necessarily

a

“ s a l e . ”

Some business

owners

who

think otherwise

find

themselves

working a

lot of hours trying to collect on their receivables.

Why? Because a “sale” is not a signature, but a

contractual agreement between you and your

customer to exchange goods for money at a

specified point in time. If you have not explained

that to your customer, you may have

gotten a signature but you never got the “agreement,”

and you have given your client a reason

(an excuse) to not want to pay you.

I saw a parade of salespeople pass through our

publishing office with fists full of paperwork. But

those clients never agreed to pay for an ad;

they had been high pressured or sweet talked

(a few thought theyʼd get a date with one of our

salespeople) into signing a piece of paper. They

started to rehearse reasons not to pay the moment

the salesperson left the office. My favorite

is: “Iʼve run the ad one month and havenʼt gotten

any calls.” Does this sound familiar? Refer

back to how advertising works. Make certain

you and your sales force tell your clients what

they are buying. Did you promise calls? If so,

you deserve not to get paid. You canʼt promise

that.

continued..

Take your

Business to the

Next Level

You’re losing business

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Page 34 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 35


You can only promise exposure and potential

increase in sales. Furthermore, not everyone

calls before they visit a store. Not every caller

will say: “I saw your ad in such-and-such a

magazine.” If you are selling something as intangible

as advertising or promotion, be careful

what you promise. Be even more careful about

what your salespeople promise if they are paid

on commission.

Deliver What the

Customer Expects,

When it is Expected

If you sell something more tangible, like paper

to a print shop or stationery to an individual,

make certain that what you deliver is what the

customer expects to receive. This applies to

forumworkshop

FORUM WORKSHOP

any supply business. Make certain the customers

are involved in the production process

so the finished product (i.e., letterhead) looks

as they expect it to. Make certain the piece

goods you deliver are identical to your salespersonʼs

sample. This is the first step in gaining

“agreement.”

Keep promises about

time. If you plan to deliver

the product in two

days, donʼt promise

one, then apologize

for the delay. Customers

appreciate

honesty, even if you

are under-optimistic.

continued...

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NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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If you say three days(to give your equipment

time to break down and be repaired) and the

customer gets delivery in two, youʼre a hero.

Promise two days and have the machine break

down, and youʼre a jerk. Give yourself a realistic

amount of time for production, plus a day for

breakdowns and emergencies, then deliver on

time.

forumworkshop

Make certain, when you get the contract

signed, that the customer understands both

what he or she is purchasing and that you expect

to be paid. How do you do this? Say it.

Donʼt ask anyone to “read the (fine) print.” They

may or may not do so. They may or may not

understand what they have read. Fine print is

what a lawyer requires for a court battle. But if

you have not gained understanding and agreement

at the point of sale, your lawyer is going to

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NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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forumworkshop

FORUM WORKSHOP

Write down the dates on your own calendar and

on the agreement or invoice. Then do what you

said you would do. If the check does not arrive

on the 5th, call and say, “You agreed to pay me

today. Iʼll be over to collect at 3:00 pm.” You

should not get any discussion if you went

through the process correctly. My dates and

numbers are arbitrary except for the collection

time. Three pm is good because it gives your

client time to find the paperwork, have a check

written, and get it signed by any number of people.

If you wait until later in the afternoon, people

start to go home.

REMEMBER TO WHOM

YOU’RE SELLING

Which leads us to another factor about

successful collections: whom you sell to.

This all should sound obvious, but itʼs surprising

how many people overlook the obvious because

of fear. Fear of not making the sale. Fear

of losing a friend. Fear of talking.

continued..

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Page 40 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 41


forumworkshop

FORUM WORKSHOP

So many people get busy getting contracts

signed that they forget the process of selling.

The process – it bears repeating – starts with

you explaining what youʼre selling and its value

to a potential buyer. The middle of the sale occurs

when that person agrees to the itemʼs

value and expresses his or her willingness to

pay for it(immediately or over time). And the

end (or “close”) is when you collect payment in

full for merchandise delivered. Sometimes

salespeople quit when they get past the first

step. Thatʼs the easy part. It requires less effort

and no understanding to get a signature.

Page 42 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

So how can you tell if you are dealing with

agreement, and ability and willingness to pay.

Ability to pay and willingness to pay are different

but related. Ability means that the debtor

has the money with which to pay you. Willingness

means he or she is motivated to pay you.

Those who are willing may or may not be able.

Those who are able may or may not be willing.

You have to ascertain if your clients are both.

By selling correctly – getting agreement and understanding

– you will establish willingness. If

you are selling on a contract and granting (inhouse)

credit, it is up to you as a creditor to determine

your debtorʼs (clientʼs) ability. Whether

you have a credit application or you simply

grant credit to anyone who signs your sales

agreement, you can ask certain questions to

help determine credit-worthiness. continued..

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forumworkshop

FORUM WORKSHOP

LENGTH OF TIME

IN BUSINESS

New business should pay cash. Most new businesses

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had to spend more then they anticipated. A

few planned and knew what to expect; nevertheless,

a first year in business is precarious.

Frequently, new retailers spend a great deal of

money remodeling the interior of the store and

purchasing office furniture. Statistically, a business

less than a year old has a high chance of

failure. The odds improve in years two through

five. So, as you make the sale, you should determine

ability to pay by asking your client some

questions that will let you know what to expect,

without causing negative feelings.

Page 44 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

Leaving your role as a salesperson and become

a curious, interested, supportive fellow

business person. Questions like: “How are you

doing?” “How did you get started? Iʼve always

thought that would be such an interesting business,”

and “What did you do before this?” will

help you to determine your risk. Then listen

carefully. If the answer is: “I worked for a Fortune

500 company and got tired of bureaucracy,

so ...” that person probably has money in the

bank and some

ideas about how

to operate a profitable

business,

as well as the

ability to sell and

manage.

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forumworkshop

FORUM WORKSHOP

Good risk. If the answer is: “I just wanted to

work for myself, and going into this business

sounded fun, and cheap to start ...” get cash.

People who havenʼt given going into business

much thought are not good credit risks. They

will cause you grief if you let them. They are,

typically, unrealistic and not prepared for hardships.

They give up easily and leave creditors

holding their receivables.

People who have owned profitable businesses

before are a better risk than those who are tying

for the first time. Even people who have failed

in businesses that have operated for a number

of years are better risks than those who have

never tried. They should have learned a lot. If

they come back for more, they plan not to make

the same mistakes twice. Some people make

careers of starting new businesses and selling

Page 46 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

them. These people make marginal risks. Just

keep their payments current. Make certain you

are paid on time by all your creditors, and donʼt

do new work until old work is paid for in full.

LOCATION

People with

storefronts or

offices are

better risks

than those with

post office boxes

or those who

work from home.

continued..

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forumworkshop

FORUM WORKSHOP

I made it a rule never to extend credit to anyone

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easy just to give up if you have not invested in

a place. I assumed that these people were

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New restaurants

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PAYMENT HISTORY

I never gave credit to a new client, except some

I inherited from my partner Fredʼs print shop.

After I received payments in full, on time, for a

year, if someone asked me, I considered how

well I knew that person and what I thought

about his or her character.

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Page 48 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 49


forumworkshop

FORUM WORKSHOP

Obviously, people who come in once a year are

hard to judge. But those customers who came

in regularly – monthly or weekly – had given me

ample opportunity to “Chit chat” and form an

impression. If I thought them to be honest and

running a sound business, I extended credit. If

not, I just said, “No.” You have to get past the

fear that refusing someone credit will lose you

business. They may not do business with you,

but you have not lost. Just tell yourself to let

them go steal from someone else. Honest people

will let you run your business however you

see fit. If that means you wonʼt extend them

credit, fine. If you have something they want

and value, theyʼll buy it from you regardless.

People who try to run your business for you by

telling you that everyone buys and sells on

credit are not good credit risks.

KEEP DEBTS CURRENT

One more thing: The more

money someone owes you, the

more he or she will resent you

and try to find ways to make

you the enemy, so he wonʼt

have to pay at all. People donʼt

like to owe money, especially a

lot of it. So if you extend credit

to someone, the most important

thing you must do is to collect

it when you said you

would. If you let time pass or let

the debt accumulate, you might

lose a customer.

continued..

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Page 50 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 51


forumworkshop

FORUM WORKSHOP

Lots of business owners make this mistake.

Ninety days after the sale, they scramble to get

paid. Meanwhile, the same client has signed

more contracts and those “sales” have become

due and payable, too. If you donʼt ask to be paid

as greed, youʼve put yourself in a position of trying

to “collect late payments,” rather than “finish

the sale.” While you and your client should

have agreed upon how much and when to pay,

you never discussed what to do if that failed to

happen. So you have no agreement or willingness;

you have a fight. Avoid this by following

the selling process.

Non-profit, government-funded organizations

and large corporations are the exception to the

above. They are usually good risks and very

slow to pay. They typically expect continuous

service and credit from you; you can expect to

be paid very slowly by them. Itʼs surprising, but

those who are most able to pay also know what

they can get away with, and they do. They believe

that you need their business more than

they need your goods or services. If this is true,

just put up with it. You will get paid, late. Count

on it. Which means donʼt expect to have that

money to spend until you receive it. A common

mistake new business owners make is confusing

“working capital”

with receivables.”

Donʼt make business

decisions based on

how much money

you should receive in

any given month

based on your ledger

cards (“receivables”).

continued..

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Page 52 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 53


FORUM WORKSHOP

forumworkshop

You can only count on having the monies that

you have actually collected (working capital), or

have a pattern of collecting. Never assume a

large public corporation will pay you in thirty

days, as your contract states, then lease a new

piece of equipment which you, in turn, must pay

for in thirty days. What if you donʼt get paid on

time? Youʼll still owe your payment.

If you are new in business,

you should buy

inventory and supplies, or hire

new personnel, etc. based on

the amount of money you

have in the bank (start-up capital)

and current income. After

a year or two, you will have figures

upon which to project

your monthly income for the

following year. Be conservative;

buy that new piece of equipment with endof-the

year profits. If you need that piece of

equipment in order to accept the contracted

work from a big client, insist on getting paid in

full up front. If the client balks, wait until you can

pay for the equipment with cash – investment

capital or profits – then seek the contract and

use your own money to buy

the machinery. If the contract

fails or payments are slow,

look for new clients. Itʼs always

better to spend your time looking

for new clients and servicing

existing ones than to

chase old debts. The first two

earn you money; the last costs

you both money and mental

energy.

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Page 54 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 55


FORUM WORKSHOP

forumworkshop

DON’T WORK FOR

THOSE WHO DON’T PAY

The final mistake creditors make is continuing

to do work for people who havenʼt paid. Why on

earth would you continue to, say, run an advertisement

in your magazine for a customer who

hasnʼt paid for the past two ads (two months)?

There are, in fact, lots

of explanations: optimism,

trust in human

nature, desperation,

stupidity ... If you

think that allowing

people to owe you a

lot of money will increase

your chances

of getting paid, it just isnʼt so. If you believe that

your demonstration of good faith and trust will

revive theirs, you are, indeed, an optimist.

Donʼt do it. Non-payment over a prolonged period

of time tells you your debtor either canʼt

pay you or wonʼt. Either way, you donʼt want to

waste your time chasing money. Simply call

these people and say: “If you donʼt pay for your

old debt, and pay cash for the new work, we

wonʼt do any more work for you.” Make certain

you do this early so you have time to resell the

space in your magazine, for example. Donʼt let

deadlines create desperation. Then do as you

say. If they donʼt pay, spend your time selling

the space to someone who will pay and who will

be a long-term client. You are not in business to

be anyoneʼs banker. You are in business to

make money.

continued..

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Page 56 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 57


forumworkshop

FORUM WORKSHOP

The interest charges you might add to your

clientʼs bill will in no way compensate you (or

your employee) for the amount of time and

postage you will spend trying to collect old

debts. The time you spend collecting old debts

is time you cannot devote to making sales or

managing your company. Collection is an essential

part of managing a business that has

credit customers. But good management

means you extend credit to the credit-worthy –

people who will pay you the amount they owe,

when they owe it. If you handle collections

when you make your sales presentation, your

money should

arrive in the mail,

unless someone

brings it to you in

person, as promised.

Page 58 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

SUCCESS

How can you measure success?

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and then there is the type of success that will

allow you to stay in business.

Doing a good job is part of personal success.

Providing your customers with value, service,

and a fair exchange is also a facet of personal

success that will foster business success. Business

success is measured in dollars and cents.

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 59


forumworkshop

FORUM WORKSHOP

More specifically, it is the money you have left

over in the bank after every bill is paid, or “profits.”

I always considered my personal salary as

part of those profits. The IRS seemed to.

Whether you pay yourself every month, or wait

until the end of the year to see whatʼs left over,

as a sole proprietor or partnership, the IRS will

tax you on those monies as personal income.

So consider what you take hoe to be a measure

of profits, even if your new small business is

incorporated. If your business grows and you

find yourself with the title Chairman of the

Board and you

have hired a

president to run

the corporation,

the IRS and SEC

will instruct you

as to how to

measure (and pay taxes on) personal profit (income)

and business profit. That is not within the

scope of this article.

Add to your salary the amount of cash you have

in the bank at the end of the year that is not earmarked

to pay ongoing or old debts, to determine

your businessʼs profitability.

USING YOUR PROFITS

PROFITABLY

What should you do with profits? You should

use them to pay your business as well as yourself.

Why? Because things change: technology

changes, tastes change, your lease agreement

may expire and your rent increase or your

building be torn down.

continued..

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Page 60 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 61


forumworkshop

FORUM WORKSHOP

Your best employee may demand (and deserve)

a raise; or he or she might quit and youʼll

need to train a replacement. Count on change

and try to plan for it by having cash in the bank

that is not the money you started with, but

money the business has earned. Change usually

costs money. Some change happens gradually,

and the astute business person will keep

on top of trends and tastes. But when IBMʼs engineers

ann

o u n c e

they have

developed

the computer

that

has made

yours (and

everyone

elseʼs) totally

obsolete, and that will do more, faster and

more cost effectively than anything else that

ever existed, someone is going to buy it first

and put it to work and start to earn a profit. That

someone might as well be you.

Your ability to keep up with (afford to buy and

generate profits from) technology and trends is

another measure of success. Donʼt change for

changeʼs sake, or only to be first. Make

changes if they will make you money or to avoid

losing money. My typesetting business depended

on an obsolete IBM Composer. It was

an odd machine when I started; my competitors

had “phototypesetting” equipment. My entire

business cost me half the price of a used phototypesetting

system. And with my limited technology,

I found a market niche.

continued..

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Page 62 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 63


FORUM WORKSHOP

forumworkshop

I was able to service customers who needed

business stationery, forms, and flyers fast and

cheap. The other technology was neither fast

nor cheap, but I kept my eye on that technology

to see where I stood in the marketplace. At the

time, phototypesetting machines were difficult

to use, supplies were expensive, and most

businesses that used them hired employees to

work around the clock to justify their investment.

Then someone (many people) invented desktop

publishing software and laser printers. At

first, the quality was obviously poor. It did not

require an artistʼs eye to see the ragged edges

of letters created from big square dots. But very

quickly those dots got smaller and closer together,

and I began to see my real competition.

Not only was this new technology improving

quality fast, but anyone who had ever used a

typewriter would learn to use these machines.

Phototypesetting equipment required special

training and a lot of skill. Desktop publishing

was designed for anyone; in fact, for all those

people who were coming to me for forms and

flyers.

I had set some

money aside

for the business

and invested it

in a stat camera.

Suddenly,

the crystal ball

was clear and

the bank account

empty.

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Page 64 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 65


FORUM WORKSHOP

forumworkshop

The future of my business was in phototypesetting

with a modem that could read information

transmitted from any office computer. Estimated

cost: $20,000 to $50,000. Had I been

willing to go into debt, buy new machines, and

become an employer, I might have made that

choice. I wanted none of those options. Fortunately,

I found a buyer who accepted them all.

Itʼs not likely that a business like mine, which

generated a total of $18,000 in its fifth year and

paid me $10,000 each year, is going to have

more than a thousand or two saved in a year.

Personally, I could have lived more frugally than

I did and saved $5,000, but that was not my

choice. Every business owner must make

these sorts of choices. The tradeoff is personal

success in the early years versus business success

in later years. There is no rule; just a

Page 66 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

choice you have to make. Simply do it with

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You may not want to change. Maybe the

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MOVE WITH THE TIMES

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 67


FORUM WORKSHOP

forumworkshop

His descendants carried the

same type of merchandise –

the type of thing I remember

from my grandmotherʼs

home. Their market was (literally)

dying off. In our fast

and busy lives, perhaps we

donʼt have as much time to

dust, or as much shelf space to display our

treasures as did our grandparents. The

Cardall's clientele was loyal but shrinking.

When their mall lease expired and the landlord

wanted to raise the rent, they couldnʼt afford it.

Unwilling to change the inventory to suit modern

tastes or trends, son Lawrence was forced

either to close or relocate. That same year, his

father passed away. He chose to move to a

new strip mall outside of the downtown area.

Time will tell if he made the right choice; my experience

indicates that times have changed so

much that Cardall gifts will either have to modernize

or stop. Loyalty to his fatherʼs memory

keeps Lawrence Cardall going. Heʼs the first to

admit that times are hard. Cardall is hanging

on, having invested his profits from a previous

business as well as his heart and soul. He talks

about wanting his daughter to take over the

business; she demonstrates little interest. He

has considered selling out.

I chose not to change; so did Lawrence Cardall.

That is all right, but not if you expect to stay in

the business. I gave mine to someone who

would, and could afford to, change it. Cardall

bemoans his misfortune. My former partner didnʼt

change because he couldnʼt afford to. It enabled

the competition to pass him by.

continued..

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Page 68 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 69


forumworkshop

FORUM WORKSHOP

STAY ON THE EDGE

OF TRENDS

Fred Cvar, owner of the

Tinder Box, says heʼd like

to be in the business of

selling pipes and tobaccos

exclusively. But he

knows that is not enough,

he says, so he carries

gifts. Fred tries to have a

gift item in stock first. He

visits gift shows twice a

year with his spouse, and

as soon as other shops display the same merchandise,

he finds something else to stock. I

used to buy pieces for my collection of clay animals

from him. Now I have to shop elsewhere.

But there are more places to buy them. If you

are the first and sell out, you will have no competition.

You canʼt do this with service or manufacturing

where change requires expensive

and time-consuming retooling and/or retraining.

But retailers should always strive to be the first

and only, then move on ahead of the rest. Service

and manufacturing businesses must modernize

periodically to remain competitive.

Sufficient capital is the key to “success.” If you

are still making payments on old inventory or

equipment, it can be too hard, both monetarily

and psychologically, to invest in the new.

One way you can avoid the mad pursuit of selling

change is to sell history or tradition. Eric and

Betty Gilzean previously owned Bettyʼs Bra Bar

and vacationed in Scotland every year.

continued..

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 71


FORUM WORKSHOP

forumworkshop

Before they left, friends would ask them to pick

up a few things. On every trip, merchants they

bought from suggested they take a few extra

back to the USA. Eventually, demand was so

high that it prompted the Gilzeans to open Edinburgh

Castle. They sell hand-knit sweaters,

bagpipes, kilts, blouses, plaids, and waistcoats,

to name a few. Local and tourist interest in all

things Scottish has kept them in business since

1977. Eric says a lot of people who have returned

from tours of Scotland discover his shop

and buy things from him because they did not

find what they wanted, or didnʼt have enough

time to shop, while abroad. The very active

Scottish Association in his community provides

another source of customers. Several hundred

bagpipers in his area need bagpipes and kilts.

Highland dancers, both proficient and justlearning,

can find kilts, blouses, and velvet

Page 72 NOVEMBER 2020 |

RETAILERS FORUM MAGAZINE

waistcoats. For fancy dress balls, says Eric, a

Bonnie Prince Charlie Jacket with “jabot” (ruffled

bib), a style from the mid-1700s, is very

popular attire.

Genealogy, in contrast, became popular with

the publication of the book, Roots. A lot of people

were willing to pay Atheline Wold, owner of

Microgen, $10 for a quick search of the family

tree.

continued..

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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 73


forumworkshop

FORUM WORKSHOP

An adequate number of people were interested

in family history, internationally, to generate a

cottage industry in Salt Lake City, where the

worldʼs largest collection of such records is

housed in the LDS Churchʼs Family History

(Genealogy) Library. Lots of geneologists prospered

for about two years after the book became

popular, by selling short searches. But

more detailed investigation required an investment

of $100 or more at a time, payable in advance,

with no guarantee that the research

would (or could) find any information.

Johni Cerny, owner of Lineages, moved away

from marketing the short searches she had

done as a subcontractor for Microgen. Her

company sells complete, book-bound family

histories. Her prices started at $5,000, for which

Johni and her staff research the family line as

far back in time and as thoroughly as possible,

checking not only the Library records, but court,

county, and immigration records, diaries, even

grave markers, etc.

While Wold continues to market

$10 searches and research

by the hour, Cerny has built a

prosperous business. Wold

barely makes a living now. The

difference is that Microgen

caters to an old fad; Lineages

to a long-term market.

continued..


Page 74 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 75


FORUM WORKSHOP

forumworkshop

Microgen made genealogical research affordable

for everyone who had read Roots and was

a little curious. Lineages markets to people who

have a genuine interest in family history, who

want to leave a complete record for their heirs.

Johni also attracts business from serious hobbyists

who understand the value of hiring a professional

to do extensive research. Lots of

other genealogists have either gone out of business

or have specialized to cater to the changing

market, rather than

the fad. In 1988, Atheline

returned to

Brigham Young University

to earn a Masterʼs

degree in Norwegian

studies, in order to be

able to specialize her

services.

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come back in style. Donʼt let your personal feelings

about your product line deter you from

making changes when the marketplace calls for

it. Even Readerʼs Digest magazine contains advertisements,

now that subscriptions alone cannot

cover production costs. continued..

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Page 76 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE


FORUM WORKSHOP

forumworkshop

What they never tell you in business schools is

that success or failure is not always in your control.

You can start with no capital, manage

poorly, and still sell enough to succeed; or you

can invest well, manage well, sell a lot, and still

fail. Success and failure often depend on circumstances

beyond how you operate your

business, namely, competition and the economy.

If you open the first and only business of

its kind and people want to buy your product,

you will earn money

even if your service

is slow and your employees

are rude, as

long as your pricing

is accurate. But

when other people

copy your idea, or

improve upon it,

youʼll have to whip things into shape. Even after

you do, your competitor might have a better location

and more up-to-date equipment, simply

because he or she entered the marketplace

later, with more current information about

where to locate and access to new technology.

THE ECONOMY

The national economy is an ever-present danger

to any business. When times are good,

people feel more comfortable spending money,

buying on credit, and catering to perceived

needs rather than real needs. With the advent

of the latest recession, people affected are

spending less. Even for those people who donʼt

suffer any dollar loss or job loss, the effect is

psychological – they fear losing their jobs or not

getting that next raise.

continued..

Back

Gives Forum

Forum Publishing Company is proud to support charities

that help our communities both locally and overseas.

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worthwhile charities that help make our world a better place.

RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 77


FORUM WORKSHOP

forumworkshop

LOCAL CHANGE

Another factor that can interfere with your success,

something you may never consider nor

be able to plan for (in most cases) is politics –

both business and governmental – as it affects

your physical surroundings. I refer to this everchanging

environment as the “local economy.”

Youʼll be running your business, attracting customers,

putting money in the bank, taking home

a substantial paycheck, then

all of a sudden, someone will

inform you that your block

has been slated for redevelopment.

You can move or

close down. Urban renewal

does not happen quickly. If

you pay attention, you can

anticipate and plan for these changes. Some

renewal projects take a more insidious form:

mall redevelopment. Since malls are private

property, their decisions to remodel are not subject

to public hearings. Again, youʼll be doing

fine and mall management will tell you they

donʼt intend to renew your lease because

theyʼre going to tear apart the space you occupy.

You may or may not be offered an alternative

location in the same mall. Moving will

cost you money, in any case.

New business owners have to spend a lot of

their time paying attention to day-to-day operations.

You may not have time to participate in

your townʼs (or mallʼs) political process. Prepare

for future changes by putting money in

your bank account to remain a successful business

owner. continued in next issue ...

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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | NOVEMBER SERVICE 2020 Page 79


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RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 81


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Page 90 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

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No. SOLO-S ...(Sample Copy) ...$7.50

No. SOLO-SUB..(12 Issues) ...$60.00

ADVERTISING SPACE AVAILABLE

Retailers Forum was established

out of the need for product

sources among small retail

merchandisers. Each month,

Forum’s advertising pages feature

merchandise offerings

from the country’s !eading

wholesalers, manufacturers,

and jobbers.

Don’t confuse this

magazine with some

of the “opportunitytype”

publications offering

products that are outdated

and way over-priced.

These are real rock-bottom

wholesalers offering prices like

Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.

Buy where the retailing giants buy! The advertisers are professionals in

their fields, offering you variety, service, monthly specials, closeout specials,

and the lowest prices available. Best of all, they will ship UPS no

matter where in the United States your business is located. Minimum

orders are as low as $50.00 with many wholesalers. Many advertisers

offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$10.00

FREE 1 YEAR SUBSCRIPTION AVAILABLE AT

www.WholesaleSources.com

ADVERTISING SPACE AVAILABLE

Monthly

Newspaper

for Hispanic

Retailers

www.bizbooks.org


This MonTh’s

Book Specials

New Titles Just Arrived in our Warehouse ~ Limited Quantities

Streetwise Business Series

SMALL BUSINESS

SUCCESS KIT

Book & CD gives

insider secrets and

strategies to start a

successful business.

includes forms,

legal advice and

schedules.

order no. 1-58062-

367-9 ... $24.95

BUSINESS

MANAGEMENT

Lay your foundation,

build your team and

manage your money

with this 350-page

business guide.

Covers every aspect

of management.

order no. 1-58062-

540-1 $19.95

BUSINESS

VALUATION

Proven methods to

easily determine the

true value of your

business or one

you are wishing to

buy! simple ways to

value AnY business.

order no. 1-58062-

952-0 $19.95

Internet

11 LAWS OF INTERNET

BRANDING

Be fast, be first to be

successful online. how

to build your company,

product or service into a hot,

profitable brand online!

order no. 0-06-019621-1

$21.00

MAKING MILLIONS ON THE

INTERNET

Complete idiot’s Guide

makes it easy and fun to

make REAL money on the

internet. includes tips and

tricks in simple language.

order no. 0-7897-2298-4

$18.95

FRANCHISE BIBLE

how to Buy one, or Franchise Your own business. over

300 pages written by a specialist that will save you

$1000’s in legal and research fee.

order no. 1-55571-367-X $24.95

SOLVE ALL YOUR MONEY PROBLEMS FOREVER

Achieve financial freedom with this life-changing

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order no. 0-399-52378-2 $14.95

HOW TO ACHIEVE TOTAL SUCCESS

Master your mind to achieve everything

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order no. 0-940398-19-2 $11.00

THE COPYRIGHT GUIDE

A friendly guide to

protecting and profiting

from copyrights. This

is a definitive guide to avoid

costly mistakes.

order no. 1-880559-43-9

$18.95

Closeout of the Month

SMALL BUSINESS LEGAL KIT AND DISK

over 400 pages of practical legal info, forms and agreements

for all size businesses. We bought closeout of these books

(c) 1995, but still loaded with relevant info. Disk is 3.5 floppy,

pages are slightly yellowed. Use just onE form and pay for

the book 3x over! Published at 19.95.

order no. 1-55850-701-9 $10.00

sPECiAL: Buy any other book on this page and take this one

for $5.00! LiMiT 5 CoPiEs to single buyer.

Page 91

RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 91


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy

goods at the lowest prices possible. Our best-selling

USA Closeout Directo-ry shows you how and most

importantly, WHERE. Hundreds of closeout dealers

specializing in selling goods often priced as

low as 10¢ on the dollar are listed. Re-tailers, flea

marketers, home party plan sellers ...anyone who

sells merchandise needs this directory! Clothing

• Elec tronics • Jewelry • Toys • Watches • More!

Order No. 4 -

Closeout Directory - $29.95

Dollar Store

Merchandise Guide

The most complete directory of

wholesalers and manufacturers

in the USA specializing in dollar

store merchandise. Hundreds

of companies are listed with

complete contact information,

including the type of products

they sell. If you have a dollar

store, or are planning to open

one, this new directory is a must!

Order No. DSM • Dollar Store

$29.95

Toy Importers & Wholesalers

This is the definitive guide for

finding toy suppliers. Features

over 156 pages of listings of both

importers and manufacturers.

Included are names, addresses,

phone and fax numbers as well as

company websites and e-mail

addresses and descriptions of

lines carried.

Order No. TOY

$29.95

Directory of Smoke Shops

Our EXCEL Directory contains over 7,000 Smoke

Shops/Head Shops in the U.S. It includes key buyer’s

names, personal e-mails and phone numbers. This

directory is emailed to you in Excel format

and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops

• Phone Numbers

• Over 60% Have Personal E-Mails

• U.S and Canada

• Company Addresses

Order No. SSDB (Excel)

$399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent

sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to

connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,

territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,

key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a

rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00

Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 92

Business Directories


Imagine

a book

putting

1000’s of

wholesalers

at your

fingertips!

This is the

most accurate

and useful resource guide you’ll ever

own and refer to daily!

• Apparel • Electronics • Fragrances • General

goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses

• Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Auction Directory

Wholesale Sources

Jam-packed

with 1000’s

of wholesale

sources across

the USA

This is THE definitive guide to auctions!

It not only tells you WHERE

all the auctions are (all 50 states) but

also HOW to participate in the auction

process. Cash in on all government

auctions, housing auctions, jewelry,

cars, boats and more. Up-to-date

information gives you names, addresses

and phone numbers! And, unlike other

auction websites or programs that require

you to purchase updates or subscribe

to monthly or weekly pay-per-listing services, once you have

this book - You need to buy nothing else! It’s an incredible book you

can use minutes after you receive it. Change your life today. Buy a

home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

How to Find,

Sell and Broker

Surplus and

Liquidated

Goods

Hidden Wealth

With this authoritive Directory, you will

learn to turn pennies into dollars and get

goods dirt cheap ...even free! Written by a

retired liquidator, the author shares his well

protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now

have a piece of it.

Discover the proven techniques and see why there is no better

information anywhere at any price. Everything you need to succeed in

this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

fine jewelry of all types including:

• Beads • Diamonds • Gemstones • Gold

• Silver • Much More! The suppliers list

their names, addresses, websites and specialties.

All feature high-end quality jewelry that is

sold wholesale for resale. You would have to travel the world over to

view the thousands of suppliers listed in this brand new directory. If

you are in the jewelry business and looking for new, high quality suppliers,

you must order this directory!

Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

segments in the marketplace

today. Scrap-booking, painting,

needle-crafts and sewing are hobbies

that are sweeping the nation. We have

compiled the ultimate directory of

wholesale suppliers furnishing materials

for this huge industry.

• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

Floral • Holiday • Paint • More!

Order No. AC $29.95

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

thousands of suppliers scattered across the country. We have ended

your searching with one directory which includes all types of wholesale

merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

www.bizbooks.org

RETAILERS

Page 93

FORUM MAGAZINE | NOVEMBER 2020 Page 93


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page 94 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

Page 94


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 95

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 95


FORUM PUBLISHING CO.

383 E. Main St. Centerport, N.Y. 11721

T: 631-754-5000

F: 631-754-0630

E: ForumPublishing@aol.com

Credit Card ORDERS: 800/635-7654

FAX ORDERS: 631/754-0630

INQUIRIES: 631/754-5000

Website: www.bizbooks.org

Order by phone

1-800-635-7654

You’ll save time ordering by phone instead

of mail. Speak with our knowledgeable

salespeople who will assist

you in placing your credit card order. If

you have questions about our products,

call Customer Service: (631)754-5000

Mon-Fri 10am-5pm EST.

Your Name and Address

Order by mail

Please complete all information so we

can fill your order promptly. We gladly

accept checks, money orders and

major credit cards. If charging from

your credit card, please SIgn the order

form where indicated and supply

your complete number and expiration

date. Sorry we do not accept C.O.D

or stamps. Checks must clear bank

before orders can be shipped.

Order by Fax

631-754-0630

When charging purchases to your

credit card, it is easy to send us your

completed order form via Fax

Delivery Information

Books and cassette programs will be

shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

Order Online

www.bizbooks.org

We download orders hourly and

process within 24 hours.

Sales Policy

Books and Cassette programs are

sold as information only and are

guaranteed as represented in this

catalog. All items in this catalog

are sold on a non-refundable basis.

NAME _________________________________________________________________________________________________

ADDRESS_________________________________________________________________________________________________

CITY_______________________________________________________________STATE

ZIP

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________

What Books Would You Like?

PG QTY NUMBER TITLE PRICE

SHIPPING

CHARGES

ALL ORDERS ADD $7.00 1st BOOK

$4.00 EA. ADD’L BOOK

CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK

$ 8.00 EACH ADDITIONAL

Orders for SAMPLE COPIES of magazines:

OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX

DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges

Payment Information Goes Here

CANADIAN SHIPMENTS:

$11.00 1st BOOK • $8.00 EACH ADD’L

OUTSIDE OF USA:

ORDERS CAN BE SHIPPED USING YOUR

FEDEX OR UPS ACCOUNT NUMBER ONLY

SUBTOTAL

NYS SALES TAX

SHIPPING

TOTAL

CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER

ACCOUNT NUMBER

SIGNATURE X ________________________________________________________

EXPIRATION DATE

ALL BOOKS ARE SOLD AS INFORMATION

ONLY ON NON-REFUNDABLE BASIS

1-800-635-7654 Page 3996

Order Form


THE ULTIMATE

WHOLESALE RESOURCE!

Instant

Access to:

• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

Wholesaler Search

WholesaleSources.com

your search engine for everything wholesale!

RETAILERS FORUM MAGAZINE | NOVEMBER 2020 Page 97


NOVEMBER 2020

FORUM PUBLISHING COMPANY

383 East Main St., Centerport, NY 11721

WHOLESALE BLANK TEES

Excellent Service & Quick Shipping Since 2011

Men’s - Women’s - Kids

TOPS - PANTS - OUTERWEAR - HEADWEAR - BAGS - SCHOOL UNIFORMS

IF YOU CAN PRINT ON IT ... WE SELL IT!

$

10.98

$

7.14

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$

6.08

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8.82

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MENS

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40.00

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15.75

Bella & Canvas

3200 Unisex Baseball T-Shirt

Champion

T0223 Mens Classic Jersey Tee

Gildan-G240 Ultra Cotton

Long Sleeve T-Shirt

Bella & Canvas

3001C Unisex Unisex Jersey T-Shirt

Champion-S0889 Mens

Powerblend Fleece Pullover Hoodie

TOP

SELLER

$

3.90

$

2.63

$

57.09

$

35.78

$

12.98

$

10.38

Womens

$

20.88

$

12.81

$

44.00

$

24.30

Gildan-G500L Ladies

Heavy Cotton Missy Fit T-Shirt

Callaway CGW447

Ladies Tonal Polo

District Mad DM423 Ladies

Racerback Dress

Alternative 1940 Womens

Eco-Jersey Ideal T-Shirt

Callaway CGW301

Womens Polo Shirt

TOP

SELLER

$

8.74

$

5.10

TOP

SELLER

$

28.58

$

17.54

TOTES, TODDLER & HATS

$

8.74

$

7.59 $

4.08

$

2.75

$

8.00

$

5.40

Adams-LP103-2 Tone Panel Cap

Brookson Bay-BB50 Solid

Tote with Contrast Handles

Rabbitskins-3037

Toddler Jersey Football Tee

Gemline

1542 Encore Convention Tote

Convenient Online Shopping by:

SIZE - BRAND - COLOR - STYLE - PRICE

Adams AC101 Ace

3 Panel Visor

www.TshirtRep.com

Page 98 NOVEMBER 2020 | RETAILERS FORUM MAGAZINE

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